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Capital Financial Group, Inc.
71 Wild Plum Lane
Littleton, CO 80123
Telephone: 303-629-7500
Facsimile: 303-629-7560
www.CFGfinancialplanning.com
January 27, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Capital Financial
Group, Inc.. If you have any questions about the contents of this brochure, contact us at 303-629-7500.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Additional information about Capital Financial Group, Inc. is available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. The CRD number for Capital Financial Group, Inc. is 111709.
Capital Financial Group, Inc. is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment dated February 13, 2025, we have made the
following material changes to our Form ADV:
• Capital Financial Group, Inc. updated assets under management. (Item 4)
• Capital Financial Group, Inc. has updated the address. (Cover Page)
The Form ADV Part 2A has been updated accordingly to capture the above material changes.
Item 3 Table Of Contents
Item 2 Material Changes ...................................................................................................................... 2
Item 3 Table Of Contents ..................................................................................................................... 3
Item 4 Advisory Business ..................................................................................................................... 4
Item 5 Fees and Compensation ........................................................................................................... 6
Item 6 Performance-Based Fees and Side-By-Side Management ...................................................... 8
Item 7 Types of Clients ......................................................................................................................... 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................. 8
Item 9 Disciplinary Information ........................................................................................................... 11
Item 10 Other Financial Industry Activities and Affiliations ................................................................ 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........ 11
Item 12 Brokerage Practices .............................................................................................................. 12
Item 13 Review of Accounts ............................................................................................................... 13
Item 14 Client Referrals and Other Compensation ............................................................................ 14
Item 15 Custody ................................................................................................................................. 14
Item 16 Investment Discretion ............................................................................................................ 14
Item 17 Voting Client Securities ......................................................................................................... 15
Item 18 Financial Information ............................................................................................................. 15
Item 19 Requirements for State-Registered Advisers ........................................................................ 15
Item 20 Additional Information ............................................................................................................ 15
Item 4 Advisory Business
Description of Services and Fees
Capital Financial Group, Inc. is a registered investment adviser based in Greenwood Village, Colorado.
We are organized as a corporation under the laws of the State of Colorado. We have been providing
investment advisory services since 2001. Alexander Leonida is our principal owner. Currently, we offer
the following investment advisory services, which are personalized to each individual client:
• Financial Planning and Consulting Services
• Investment Management Services
• Pension Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this Brochure, the words "we", "our" and "us" refer to Capital Financial
Group, Inc. And the words "you", "your" and "client" refer to you as either a client or prospective client
of our firm. Also, you may see the term Associated Person throughout this Brochure. As used in this
Brochure, our Associated Persons are our firm's officers, employees, and all individuals providing
investment advice on behalf of our firm.
Financial Planning and Consulting Services
As a part of client onboarding, we offer a basic financial plan to all new clients at no additional charge.
If you decide to move forward with our asset management services, we will continue to provide a more
in-depth and ongoing financial planning service for the duration of our relationship. Financial planning
will typically involve providing a variety of advisory services to clients regarding the management of
their financial resources based upon an analysis of their individual needs. This may include but are not
limited to: investment planning; life insurance; tax concerns; retirement planning; education planning;
and debt/credit planning.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. Regarding ongoing planning services, you must promptly
notify our firm if your financial situation, goals, objectives, or needs change.
Investment Management Services
We offer discretionary investment management (portfolio) services. Our investment advice is tailored
to meet our clients' needs and investment objectives.
If you participate in our discretionary investment management services, we require you to grant our
firm discretionary authority to manage your account. Discretionary authorization will allow us to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted by
the investment advisory agreement you sign with our firm and the appropriate trading authorization
forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, education services to plan participants,
investment performance monitoring, and/or ongoing consulting. These pension consulting services will
generally be non-discretionary and advisory in nature. The ultimate decision to act on behalf of the
plan shall remain with the plan sponsor or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification;
• Asset allocation;
• Risk tolerance; and
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
Types of Investments
We offer advice on equity securities, warrants, corporate debt securities, certificates of deposit,
municipal securities, investment company securities, US Government securities, options contracts on
securities and interest in partnerships investing in real estate, oil and gas interests, variable annuities
and equity index annuities.
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
Since our investment strategies and advice are based on each client’s specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s
Prohibited Transaction Exemption 2020-02 (“PTE 2020-02”) where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, we provide continuous management services for $ 219,479,289.00 in client
assets on a discretionary basis, and $ 17,888,585.00 in client assets on a non-discretionary basis.
Item 5 Fees and Compensation
Financial Planning and Consulting Services
Financial planning is offered to clients at no additional charge.
Investment Management Services
Our fee for Investment management services is based on a percentage of the assets under
management in your account and is set forth in the following annual fee schedule:
Actively Managed ETF, Mutual Fund, Equity, and/or
Options Strategies
Custodian Reported Value Annual Management Fee
First $250,000
$250,001 – $500,000
$500,001 – $1,000,000
$1,000,001 – $2,500,000
$2,500,001 – $5,000,000
$5,000,001 +
1.20%
1.10%
1.00%
.90%
.70%
.50%
Cash Management, Bonds, Fixed Annuities, and/or
Non‐Strategy Legacy Holdings
Custodian Reported
Value
All
Annualized Management
Fee
.25%
Our annual investment management fee is billed and payable, quarterly in advance, based on the
custodian reported value of the account as of the last business day of previous calendar quarter. The
initial quarter's management fee will be prorated for the time services will be rendered during the initial
calendar quarter.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
You may terminate the Investment Management Agreement upon written notice. You will incur a pro
rata charge for services rendered prior to the termination of the Investment Management Agreement,
which means you will incur advisory fees only in proportion to the number of days in the quarter for
which you are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive
a prorated refund of those fees.
Pension Consulting Services
Our advisory fees for these customized services will be negotiated with the plan sponsor or named
fiduciary on a case-by-case basis.
You may terminate the retirement plan consulting services agreement upon written notice to our firm.
You will incur a pro rata charge for services rendered prior to the termination of the agreement, which
means you will incur advisory fees only in proportion to the number of days in the quarter for which you
are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive a prorated
refund of those fees.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through which your account transactions are executed. We do not share
in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or custodian. To
fully understand the total cost you will incur, you should review all the fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, please refer
to the "Brokerage Practices" section of this Disclosure Brochure.
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
In connection with the transition of Capital Financial Group’s clients to the LPL Financial custodial
platform, we will receive financial transition support from LPL Financial in the form of a 7-year
forgivable loan that may be forgiven over time depending on the length of tenure with LPL
Financial. Forgiveness of the loan, in whole or in part, is conditioned on the amount of business we
engage in with LPL Financial, including, but not limited to, the amount of client assets maintained with
LPL Financial and using LPL Financial as the custodian for a certain percentage of all new client
accounts. As such, we have a financial incentive to recommend clients maintain their accounts with
LPL Financial.
Any material conflicts of interest between you and our firm, or our employees are disclosed in this
Disclosure Brochure. If at any time, additional material conflicts of interest develop, we will provide you
with written notification of the material conflicts of interest or an updated Disclosure Brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Side-by-side
management refers to the practice of managing accounts that are charged performance-based fees
while at the same time managing accounts that are not charged performance-based fees.
Performance-based fees are fees that are based on a share of capital gains or capital appreciation of a
client's account. Our fees are calculated as described in the Advisory Business section above, and are
not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in your
advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations, corporations, and other business entities.
There is an account minimum of $250,000, which may be waived by us in our discretion.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
• Fundamental Analysis - involves analyzing individual companies and their industry groups, such
as a company's financial statements, details regarding the company's product line, the
experience and expertise of the company's management, and the outlook for the company's
industry. The resulting data is used to measure the true value of the company's stock compared
to the current market value.
• Technical Analysis - involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
• Long Term Purchases - securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
• Short Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities'
short-term price fluctuations.
• Short Sales - a securities transaction in which an investor sells securities he or she borrowed in
anticipation of a price decline. The investor is then required to return an equal number of shares
at some point in the future. A short seller will profit if the stock goes down in price.
• Margin Transactions - a securities transaction in which an investor borrows money to purchase
a security, in which case the security serves as collateral on the loan.
• Option Writing - a securities transaction that involves selling an option. An option is the right,
but not the obligation, to buy or sell a particular security at a specified price before the
expiration date of the option. When an investor sells an option, he or she must deliver to the
buyer a specified number of shares if the buyer exercises the option. The seller pays the buyer
a premium (the market price of the option at a particular time) in exchange for writing the option.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Technical Analysis - The risk of market timing based on technical analysis is that charts may not
accurately predict future price movements. Current prices of securities may reflect all information
known about the security and day to day changes in market prices of securities may follow random
patterns and may not be predictable with any reliable degree of accuracy.
Fundamental Analysis - The risk of fundamental analysis is that information obtained may be incorrect
and the analysis may not provide an accurate estimate of earnings, which may be the basis for a
stock's value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may
not result in favorable performance.
We may use short-term trading (in general, selling securities within 30 days of purchasing the same
securities) as an investment strategy when managing your account(s). Short-term trading is not a
fundamental part of our overall investment strategy, but we may use this strategy occasionally when
we determine that it is suitable given your stated investment objectives and tolerance for risk.
We may use investment strategies that involve buying and selling securities frequently in an effort to
capture significant market gains and avoid significant losses during a volatile market. However,
frequent trading can negatively affect investment performance, particularly through increased
brokerage and other transactional costs and taxes.
Fees for advice and execution on short sells and margins are based on the total asset value of the
account. While a negative amount may show on your statement for the margined security as the result
of a lower net market value, the amount of the fee is based on the absolute market value. This could
create a conflict of interest where your Adviser benefits from the use of margin creating a higher
absolute market value and therefore receive a higher fee. The use of margin also results in interest
charges in addition to all other fees and expenses associated with the security involved.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
As disclosed under the "Advisory Business" section in this Brochure, we recommend all types of
securities and we do not necessarily recommend one particular type of security over another since
each client has different needs and different tolerance for risk. Each type of security has its own unique
set of risks associated with it and it would not be possible to list here all of the specific risks of every
type of investment. Even within the same type of investment, risks can vary widely. However, in very
general terms, the higher the anticipated return of an investment, the higher the risk of loss associated
with it.
Certificates of deposit are generally the safest type of investment since they are insured by the federal
government. However, because the returns are generally very low, it's possible for inflation to outpace
the return. Likewise, US Government securities are backed by the full faith and credit of the United
States government but it's also possible for the rate of inflation to exceed the returns.
Municipal securities, while generally thought of as safe, can have significant risks associated with them
including, but not limited to: the credit worthiness of the governmental entity that issues the bond; the
stability of the revenue stream that is used to pay the interest to the bondholders; when the bond is
due to mature; and, whether or not the bond can be "called" prior to maturity. When a bond is called, it
may not be possible to replace it with a bond of equal character paying the same amount of interest or
yield to maturity.
There are numerous ways of measuring the risk of equity securities (also known simply as "equities" or
"stock"). In very broad terms, the value of a stock depends on the financial health of the company
issuing it. However, stock prices can be affected by many other factors including, but not limited to: the
class of stock (for example, preferred or common); the health of the market sector of the issuing
company; and, the overall health of the economy. In general, larger, more well established companies
("large cap") tend to be safer than smaller start-up companies ("small cap") but the mere size of an
issuer is not, by itself, an indicator of the safety of the investment.
Mutual funds and exchange traded funds are professionally managed collective investment systems
that pool money from many investors and invest in stocks, bonds, short-term money market
instruments, other mutual funds, other securities or any combination thereof. The fund will have a
manager that trades the fund's investments in accordance with the fund's investment objective. While
mutual funds and ETFs generally provide diversification, risks can be significantly increased if the fund
is concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities.
Exchange traded funds differ from mutual funds since they can be bought and sold throughout the day
like stock and their price can fluctuate throughout the day. The returns on mutual funds and ETFs can
be reduced by the costs to manage the funds. Also, while some mutual funds are "no load" and charge
no fee to buy into, or sell out of, the fund, other types of mutual funds do charge such fees which can
also reduce returns. Mutual funds can also be "closed end" or "open end". So-called "open end" mutual
funds continue to allow in new investors indefinitely which can dilute other investors' interests.
Corporate debt securities (or "bonds") are typically safer investments than equity securities, but their
risk can also vary widely based on: the financial health of the issuer; the risk that the issuer might
default; when the bond is set to mature; and, whether or not the bond can be "called" prior to maturity.
When a bond is called, it may not be possible to replace it with a bond of equal character paying the
same rate of return.
Options and warrants give an investor the right to buy or sell a stock at some future time at a set price.
Options are complex investments and can be very risky, especially if the investor does not own the
underlying stock. In certain situations, an investor's risk can be unlimited. The main difference between
warrants and call options is that warrants are issued and guaranteed by the issuing company, whereas
options are traded on an exchange and are not issued by the company. Also, the lifetime of a warrant
is often measured in years, while the lifetime of a typical option is measured in months.
A limited partnership is a financial affiliation that includes at least one general partner and a number of
limited partners. The partnership invests in a venture, such as real estate development or oil
exploration, for financial gain. The general partner does not usually invest any capital, but has
management authority and unlimited liability. That is, the general partner runs the business and, in the
event of bankruptcy, is responsible for all debts not paid or discharged. The limited partners have no
management authority and confine their participation to their capital investment. That is, limited
partners invest a certain amount of money and have nothing else to do with the business. However,
their liability is limited to the amount of the investment. In the worst case scenario for a limited partner,
he/she loses what he/she invested. Profits are divided between general and limited partners according
to an arrangement formed at the creation of the partnership.
A variable annuity is a form of insurance where the seller or issuer (typically an insurance company)
makes a series of future payments to a buyer (annuitant) in exchange for the immediate payment of a
lump sum (single-payment annuity) or a series of regular payments (regular-payment annuity ). The
payment stream from the issuer to the annuitant has an unknown duration based principally upon the
date of death of the annuitant. At this point the contract will terminate and the remainder of the fund
accumulated forfeited unless there are other annuitants or beneficiaries in the contract. Annuities can
be purchased to provide an income during retirement. Unlike fixed annuities that make payments in
fixed amounts or in amounts that increase by a fixed percentage, variable annuities, pay amounts that
vary according to the performance of a specified set of investments, typically bond and equity mutual
funds. Many variable annuities typically impose asset-based sales charges or surrender charges for
withdrawals within a specified period. Variable annuities may impose a variety of fees and expenses, in
addition to sales and surrender charges, such as: mortality and expense risk charges; administrative
fees; underlying fund expenses; and charges for special features, all of which can reduce the return.
Earnings in a variable annuity do not provide all the tax advantages of 401(k)s and other before-tax
retirement plans. Once the investor starts withdrawing money from their variable annuity, earnings are
taxed at the ordinary income rate, rather than at the lower capital gains rates applied to other non-tax-
deferred vehicles which are held for more than one year. Proceeds of most variable annuities do not
receive a "step-up" in cost basis when the owner dies like stocks, bonds, and mutual funds do. Some
variable annuities offer "bonus credits". These are usually not free. In order to fund them, insurance
companies typically impose mortality and expense charges and surrender charge periods. In an
exchange of an existing annuity for a new annuity (so-called 1035 exchanges) the new variable annuity
may have a lower contract value and a smaller death benefit; may impose new surrender charges or
increase the period of time for which the surrender charge applies; may have higher annual fees; and
provide another commission for the broker.
Item 9 Disciplinary Information
Capital Financial Group, Inc. has been registered and providing investment advisory services since
2001. Neither our firm nor any of our associated persons has any reportable disciplinary information.
Item 10 Other Financial Industry Activities and Affiliations
Arrangements with Affiliated Entities
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate from our advisory fees. See the Fees and Compensation section in this brochure for more
information on the compensation received by insurance agents who are affiliated with our firm.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Our Code of Ethics also requires that certain persons associated with our
firm submit reports of their personal account holdings and transactions to a qualified representative of
our firm who will review these reports on a periodic basis. Persons associated with our firm are also
required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written
policies reasonably designed to prevent the misuse or dissemination of material, non-public
information about you or your account holdings by persons associated with our firm. Our Code of
Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting Alexander Leonida at 303-629-7500.
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this Brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading").
Please refer to the "Brokerage Practices" section in this Brochure for information on our block trading
practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that neither our Associated Persons nor we shall have priority over your account in the
purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of LPL Financial (CRD#6413) (“LPL Financial”).
Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or
bank. In recognition of the value of the services the Custodian provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere. Our selection of
custodian is based on many factors, including the level of services provided, the custodian’s financial
stability, and the cost of services provided by the custodian to our clients, which includes the yield on
cash sweep choices, commissions, custody fees and other fees or expenses.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firm. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms, and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
Directed Brokerage
We routinely recommend that you direct our firm to execute transactions through LPL Financial. As
such, we may be unable to achieve the most favorable execution of your transactions and you may
pay higher brokerage commissions than you might otherwise pay through another broker-dealer that
offers the same types of services. Not all advisers require their clients to direct brokerage.
Aggregated Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "aggregated trading"). We will then
distribute a portion of the shares to participating accounts in a fair and equitable manner. Generally,
participating accounts will pay a fixed transaction cost regardless of the number of shares transacted.
In certain cases, each participating account pays an average price per share for all transactions and
pays a proportionate share of all transaction costs on any given day. In the event an order is only
partially filled, the shares will be allocated to participating accounts in a fair and equitable manner,
typically in proportion to the size of each client’s order. Accounts owned by our firm or persons
associated with our firm may participate in aggregated trading with your accounts; however, they will
not be given preferential treatment.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client’s
best interest, taking into consideration the availability of advisory, institutional or retirement plan share
classes, initial and ongoing share class costs, transaction costs (if any), tax implications, cost basis
and other factors. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent or deferred sales charges.
Item 13 Review of Accounts
Alexander Leonida, Chief Compliance Officer/ Chief Executive Officer/Investment Adviser
Representative, and/or John Guigli, Investment Adviser Representative, will monitor your accounts on
an ongoing basis and will conduct account reviews at least annually and upon your request to ensure
that the advisory services provided to you and/or the portfolio mix are consistent with your current
investment needs and objectives. Additional reviews may be conducted based on various
circumstances, including, but not limited to:
• contributions and withdrawals
• year-end tax planning
• market moving events
• security specific events
• changes in your risk/return objectives
The individuals conducting reviews may vary from time to time, as personnel join or leave our firm.
We will not provide you with additional or regular written reports in conjunction with account reviews.
You will receive trade confirmations and monthly or quarterly statements from your account
custodian(s).
Item 14 Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
As disclosed under the "Fees and Compensation" section in this Brochure, persons providing
investment advice on behalf of our firm are licensed independent insurance agents. For information on
the conflicts of interest this presents, and how we address these conflicts, please refer to the "Fees
and Compensation" section.
Item 15 Custody
Your independent custodian will directly debit your account(s) for the payment of our advisory fees.
This ability to deduct our advisory fees from your accounts causes our firm to exercise limited custody
over your funds or securities. We do not have physical custody of any of your funds and/or securities.
Your funds and securities will be held with a bank, broker-dealer, or other qualified custodian. You will
receive account statements from the qualified custodian(s) holding your funds and securities at least
quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. You should carefully review account statements for
accuracy.
Trustee Services
Persons associated with our firm may serve as trustees to certain accounts for which we also provide
investment advisory services. In all cases, the persons associated with our firm have been appointed
trustee as a result of a family or personal relationship with the trust grantor and/or beneficiary and not
as a result of employment with our firm. Therefore, we are not deemed to have custody over the
advisory accounts for which persons associated with our firm serve as trustee.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and/or the appropriate trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to the
"Advisory Business" section in this Brochure for more information on our discretionary management
services.
Item 17 Voting Client Securities
Proxy Voting
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of common
stock or mutual funds, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide financial information to our clients because we do not:
• require the prepayment of more than $1200 in fees and six or more months in advance, or
• take custody of client funds or securities, or
• have a financial condition that is reasonably likely to impair our ability to meet our commitments
to you.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact Alexander Leonida at 303-629-7500, if you have any questions regarding this
policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, the trade error will be corrected in the trade error account of the executing
broker-dealer and you will not keep the profit.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.