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Part 2A of Form ADV: Firm Brochure
Item 1 Cover Page
12720 Hillcrest Rd # 910
Dallas, TX 75230
Phone: (214) 750-4400
Fax: (214) 466-1990
www.cap-ideas.com
This brochure provides information about the qualifications and business practices of Capital
Ideas. It is prepared pursuant to regulatory requirements. If you have any questions about the
contents of this brochure, please contact us at the phone number or website listed above. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority. Additional information about
Capital Ideas is also available on the SEC’s website at www.adviserinfo.sec.gov.
Dated: April 17, 2025
Item 2 Material Changes
The last annual update of this brochure was on March 24, 2025.
Summary of Material Changes:
• We receive referrals from SmartAsset. See Item 14.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Item 3 Table of Contents
Part 2A of Form ADV: Firm Brochure ....................................................................................... 1
Item 1 Cover Page ..................................................................................................................... 1
Item 2 Material Changes ........................................................................................................... 2
Item 3 Table of Contents ........................................................................................................... 3
Item 4 Advisory Business .......................................................................................................... 4
Item 5 Fees and Compensation ................................................................................................. 6
Item 6 Performance-Based Fees and Side-By-Side Management ............................................ 8
Item 7 Types of Clients .............................................................................................................. 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ........................................ 8
Item 9 Disciplinary Information ................................................................................................ 11
Item 10 Other Financial Industry Activities and Affiliations ........................................................ 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading .......................................................................................................... 12
Item 12 Brokerage Practices ..................................................................................................... 12
Item 13 Review of Accounts ...................................................................................................... 13
Item 14 Client Referrals and Other Compensation .................................................................... 14
Item 15 Custody ........................................................................................................................ 14
Item 16 Investment Discretion ................................................................................................... 14
Item 17 Voting Client Securities ................................................................................................. 15
Item 18 Financial Information .................................................................................................... 15
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Item 4 Advisory Business
INTRODUCTION
Capital Ideas, Inc. (herein referred to as “Capital Ideas,” “Firm,” “we,” ”our,” “us”) is a Registered
Investment Advisory firm registered with the U.S. Securities and Exchange Commission (“SEC”)
since May 25, 2006. We are noticed filed in our home state of Texas which means we are
registered to do business in this state. We conduct business in other states by claiming an
exemption from registration. Our registration as an Investment Adviser does not imply any level of
skill or training. The oral and written communications we provide you, including this brochure, is
information you can use to evaluate us and other advisers, which are factors in your decision to
hire us or to continue to maintain a mutually beneficial relationship. This brochure provides
information about our qualifications and business practices.
OWNERSHIP
Capital Ideas is a privately owned corporation headquartered in Dallas, Texas. Alpha Capital
Dallas, LLC is the sole shareholder of Capital Ideas. Karen R. Burns, Andrew P. Kerai, Sr. and
James Jacobson are the members of Alpha Capital Dallas, LLC.
ADVISORY SERVICES OFFERED
Capital Ideas is an investment advisory firm providing:
• Portfolio Management Services
• Commission-Based Discretionary Trading
• Third-Party Manager Selection
• Subadvisery Services
Portfolios can consist of individual stocks and bonds, options, ETFs, mutual funds, or a
combination of any investment vehicles. On an occasional basis, we do provide opinions on
interests in partnerships, private placements, hedge funds or other alternative investments without
compensation.
Our service constitutes an ongoing process by which:
a) Your investment objectives, constraints and preferences are identified and specified;
b)
Investment strategies are developed and implemented through a combination of financial
assets;
c) Capital market conditions and your circumstances are monitored; and
d) Portfolio adjustments are made as appropriate to reflect significant changes to any or all of
the above relevant variables.
Portfolio Management Services
We are a professional investment advisory firm committed to managing the assets of individuals,
families, trusts, estates, charitable organizations, endowments, foundations, and retirement plans
on a discretionary basis. On a discretionary basis, we design, revise and reallocate custom
portfolios for you.
The investments are determined based upon your investment objectives, risk tolerance, net worth,
net income, age, investment time horizon, tax situation and other various suitability factors.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Our portfolio management program is designed to provide you with the appropriate asset
allocation, diversification and risk characteristics consistent with prudent portfolio management.
We manage equity, fixed income, and balanced portfolios using clearly defined investment
objectives and guidelines established in private consultation with each of our clients. We also
provide customized reports to implement prudent estate and tax planning strategies.
We construct, manage, execute and monitor portfolios that meet each client’s unique set of needs.
In addition, we will provide you with performance reports and optional face-to-face meetings at
least on a quarterly basis.
We provide customized reports designed to greatly ease the accounting burden and employ a
Certified Financial Planner™ who will work closely with your attorneys and accountants to assist
with the design and implementation of prudent estate and tax planning strategies.
Commission-Based Discretionary Trading
Some clients grant us discretionary trading authority on commission-based accounts. No
management fees are assessed. No performance reporting is supplied. The dually registered
representatives on the accounts will receive fully disclosed commissions only. No principal trades
will be allowed. We recognize that a fiduciary relationship exists with these clients and will adhere
to all applicable rules and regulations.
Custody of the majority of client accounts for both securities and funds are maintained at Wells
Fargo Clearing Services, LLC, designated custodian and clearing firm Rhodes Securities, Inc.
However, you can select a custodian and/or a broker dealer of your choice, but you must negotiate
your own custodian and broker fees under these circumstances.
Third-Party Manager Selection
In addition to in-house Portfolio Management Services, we offer access to outside Money
Managers (TPMs) including but not limited to Luther King Capital Management and Smith Group
Asset Management. Capital Ideas provides continuous due diligence on the TPMs they
recommend. TPMs are selected by the clients based on the information provided by our agents,
and discretion remains with the adviser on the account as to price and number of shares
implemented from the outside managers’ recommendations.
to comparable
indexes; and, most
importantly, review
Due diligence will include such items as a review of current management to look for replacements
or new additions to the team; performance comparisons to other similar management
for
philosophies; comparison
appropriateness for client objectives and risk tolerances.
Clients who are referred to TPMs will receive full disclosure, including services rendered and fee
schedules, at the time of the referral by delivery of a copy of the relevant TPM’s brochure or
equivalent disclosure document and privacy policy, prior to placing the assets with the Manager.
The TPM may impose a minimum dollar amount for initial client assets for the investment advisory
services as disclosed in the management agreement. These minimums may be waived at the
TPM’s discretion.
Infrastructure PLUS Strategy
Using our Infrastructure PLUS strategy, we offer subadvisery services to Registered Investment
Advisers (“RIAs”). The RIA will determine which of its clients are suitable for this strategy based on the
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
client's tax position, liquidity requirements and investment objectives. We can either manage these
clients’ assets on a discretionary or nondiscretionary basis.
We also provide the model portfolio for our Infrastructure PLUS strategy to RIAs by sending the model
portfolio weightings by ticker to the RIAs, who will be doing the trading, etc. at their discretion.
ASSETS UNDER MANAGEMENT:
As of December 31, 2024, Capital Ideas had $277,035,209 in discretionary assets under
management.
Item 5 Fees and Compensation
Portfolio Management Program Fee Schedule
Account Balances
Up to $1,000,000
Over $1,000,000
Annual Charge
Up to 1.5%
Up to 1.0%
There is no minimum annual fee per account. The fee schedule includes all funds eligible for
equity investment, including funds that may be temporarily invested in money market funds. Our
account minimums and fees charged are negotiable in situations where your portfolio size begins
outside our published fee brackets or in other situations deemed appropriate by us in our sole
discretion.
One fourth of the annual fee is payable at the end of each calendar quarter, based on the portfolio
value at the end of that quarter. Fees are calculated on the value of all assets under management
on the last business day of the quarter by multiplying the assets under management market value
by the relevant percent and dividing such product by four (4). New clients will be pro-rata billed to
the next valuation date based on assets placed with us.
Portfolio Management fees will be billed in one of two ways:
(1) Fees will be directly deducted from your account(s) at the custodian quarterly in arrears within
thirty (30) days following the end of the quarter. We will send the qualified custodian written notice
of the amount of the fee to be deducted from your account.
We and/or the custodian shall provide written notice/invoice documentation reasonably
supporting the determination of the investment advisor fees. The custodian will send to you a
monthly account statement that shows the amount of our advisory fee. We will provide an invoice
with the value of your assets upon which the fee was based and the specific manner in which the
fee was calculated. We will verify that the custodian sends account statements on a quarterly
basis.
You should compare invoices for advisory fees to the corresponding custodian statement.
Statements should be received from the custodian no less than quarterly. If statements are not
received, contact us immediately.
(2) Fees will be directly invoiced on a quarterly basis within (30) days following the end of the
quarter and payable within five days of the due date.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Termination
You can request us to cease management supervision at any time for any reason with a 30-day
prior written notice. A pro-rata fee will be charged for services rendered up to the date of
termination. You will be responsible for any fees or charges incurred by you from third parties as
a result of maintaining the account or for any securities transactions executed. In the case that we
receive written notice of the termination of the management agreement, we to the best of our
ability will fulfill any specific instructions in the written notice. If no specific instructions are given,
we shall honor our basic fiduciary responsibility to preserve capital.
Third-Party Investment Adviser Selection Services Fee Schedule
The fees payable to us for these referral services depend upon the fee arrangement between us
and the TPM to whom you are referred to. The basic fee schedule for these services will vary
based on the TPM chosen to provide this service. Administrative fees vary by the program chosen
but, in general, clients who choose TPMs in consultation with us pay 0.5%-2% of assets under
management in addition to brokerage commissions and are negotiable.
The administrative fee shall be computed based on the account value as of the close of trading
on the last business day of March, June, September and December of the quarter to which such
fee relates (each such date, and the date of termination of the management agreement, are herein
called an “Administrative Fee Valuation Date”). The administrative fee will be charged in arrears
and will be due and payable promptly after the applicable Administrative Fee Valuation Date. In
this instance, we will pay the TPM its portion of the fees. In some instances, clients are invoiced
by the TPM who in turn shares a portion of those fees with us. We will receive a portion of the total
fees charged to you and, in most cases, may receive brokerage commissions. Our share of the
fees will usually be 40-60% of the total fee charged to you.
You can terminate the management agreement according to the terms disclosed in the
management agreement. If fees are paid prior to service being rendered, and you terminate
services, the prorated fees for the portion not used will be returned.
Infrastructure PLUS Strategy Fee Schedule
The fees payable to us for both the subadvisery services and providing the model portfolio to RIAs
depend upon the fee arrangement between us and the RIA. The basic fee schedule for these
services will vary based on the RIA and will be determined in the subadvisery agreement.
ERISA and the Pension Protection Act of 2006 (PPA)
We also have IRA accounts or other retirement accounts which are subject to the Pension
Protection Act of 2006 (PPA). In all cases an “eligible investment advice arrangement” or advisory
agreement will be executed with the client. We will be considered a “fiduciary advisor” and will
charge fees to the retirement account based on a level-fees basis which means the fees will not
vary depending on the basis of the investment option selected.
Additional Types of Fees or Expenses
In addition, you will pay fees for custodial services, account maintenance, transaction fees and
other fees associated with maintaining an account. We share in a portion of such fees. You will also
pay commissions on advisory account trades. This is an additional payment to the adviser, over
and above the fee based on assets under management.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Other Compensation Received
Many of our client accounts for both securities and funds are maintained at Wells Fargo Clearing
Services, LLC (Member FINRA/SIPC), the designated custodian and clearing firm for Rhodes
Securities, Inc. (Member FINRA/SIPC). Most of our advisory agents are registered representatives
of Rhodes Securities, Inc. In this capacity, our advisory agents sell securities through Rhodes
Securities, Inc. and receive discounted commissions as a result of such purchases and sales.
This presents a conflict of interest to the extent that the advisory agent recommends that you
invest in a security which results in a commission being paid to the advisory agent. Neither our
Firm nor its advisory agents are affiliates of Wells Fargo Clearing Services, LLC.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees, nor do we provide side-by-side management services.
Item 7 Types of Clients
Client Base
Our client base consists of individuals, high net worth individuals, pension and profit-sharing plans,
trusts, estates, charitable organizations, family limited partnerships, corporations and other
business entities. These are the types of clients that we service, but we may not have all these
types as current clients.
Conditions for Account Management
We have imposed a minimum account size of $500,000 in assets to be managed by us. We will
aggregate related accounts in the same household to meet account minimums. We do make
exceptions to this minimum from time to time based on individual factors.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Our analysis is focused on the selection of specific securities for our clients based on the client's
investment objectives and best interests. We use fundamental and technical analysis along with
charting and proprietary trading models. Sources of information include but are not limited to
recognized financial publications, advisory letters, filings with the SEC and historical market data.
We also use information provided by outside sources, including websites and other investment
advisers, to select and monitor the activities of TPMs.
Investment Strategy
We work with you to devise an investment strategy to meet your financial objectives. This includes:
interviews about long-term and short-term objectives
review of existing holdings
•
•
• ongoing analysis of invested assets
• advice on best direction for new investments
• updates of specific changes within the market or to particular funds
regular monitoring of recommended investments and yearly review
•
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
The flexibility of our strategies gives us the ability to manage investment risks in all investment
markets. Our investment strategies may utilize no load mutual funds and individual stocks, bonds,
ETFs, etc. to diversify across asset classes or uncommon strategies utilizing private equity, hedge
funds, real estate, structured notes and other alternative categories. Portfolios are rebalanced on
a periodic basis.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. The advice
offered by our Firm to clients is determined by the areas of expertise of the agent providing the
service and the client’s stated objective. You are advised to notify us promptly if there are ever
any changes in your financial situation or investment objective or if you wish to impose any
reasonable restrictions upon our management services. If you wish to impose any reasonable
restrictions upon our management services, the request must be in writing.
We do not represent, warrant or imply that the services or methods of analysis employed by us
can or will predict future results, successfully identify market tops or bottoms, or insulate clients
from losses to market corrections or declines. All securities trading, whether in stocks, options,
or other investment vehicles, is speculative in nature and involves substantial risk of loss that you
should be prepared to bear. Past performance is not necessarily indicative of future results. You
should make every effort to understand the risks involved.
The principal risks of investing include, but are not limited to, the following.
General Risks: Investments with us are not a deposit of a bank and are not insured or guaranteed
by the Federal Deposit Insurance Corporation or any other government agency. Accordingly, you
may lose money by investing with us. When investments are sold, they may be worth less than
the initial amount paid because the value of investments will fluctuate reflecting day-to-day
changes in market conditions, interest rates and a number of other factors.
Allocation Risk: Our allocation of investments among different asset classes, such as equity or
fixed-income asset classes, may have a more significant effect on returns when one of these
classes is performing more poorly than others.
Market Risk: Stock and bond markets often trade in random price patterns, and prices can fall over
sustained periods of time. The value of the investments will fluctuate as the financial markets
fluctuate. This could result in your account value(s) declining over short- or long-term periods of
time.
Focused and Concentrated Portfolio Risks: We will often invest your assets in a smaller number
of securities than other broadly diversified investment strategies. Our approach is often referred
to as “focused, concentrated or non-diversified.” Accordingly, the money we manage may have
more volatility and is often considered to have more risk than a strategy that invests in a greater
number of securities because changes in the value of a single security may have a more
significant effect, either negative or positive, on your overall portfolio value. To the extent we
invest assets in fewer securities, or we invest in non-diversified funds that take a focused or
concentrated approach, these assets are subject to greater risk of loss if any of those securities
become permanently impaired. You may place a restriction on this type of portfolio construction
at any time during your relationship with us.
Equity Risk: Investments will be subjected to the risk that stock prices may fall over short or
extended periods of time. Historically, the equity markets have moved in cycles, and the value of
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
equity securities in any portfolio may fluctuate drastically from day to day. Individual companies
may report poor results or be negatively affected by industry and/or economic trends and
developments. The prices of securities issued by such companies may suffer a decline in
response. These factors will contribute to the volatility and risk of your assets.
Special Situation Risk: We may invest your assets in special situations – investments that may
involve greater risks when compared to other strategies due to a variety of factors.
Expected changes may not occur, or transactions may take longer than originally anticipated,
resulting in lower returns than contemplated at the time of investment. Additionally, failure to
anticipate changes in the circumstances affecting these types of investments may result in
permanent loss of capital, where we may be unable to recoup some or all of its investment.
Foreign Securities Risk: We have the ability to invest in foreign securities, and, from time to time,
a significant percentage of your assets may be composed of foreign investments. Foreign
investments involve greater risk in comparison to domestic investments because foreign
companies/securities: may have different auditing, accounting, and financial reporting standards;
may not be subject to the same degree of regulation as U.S. companies may have less publicly
available information than U.S. companies; and are often denominated in a currency other than
the U.S. dollar. As with any type of security, you may place limits on the percentage of foreign
assets you wish to hold or may restrict this asset class altogether; however, you must be aware
that underinvesting in these assets may add additional risks to your portfolio.
Currency Risk: Investments may be subject to currency risk. Currency fluctuations and changes
in the exchange rates between foreign currencies and the U.S. dollar could negatively affect the
value of your investments in foreign securities.
Interest Rate Risk: Investments are subject to interest rate risk. Interest rate risk is the risk that the
value of a security will decline because of a change in general interest rates. Investments subject
to interest rate risk will usually decrease in value when interest rates rise. For example, fixed-
income securities with long maturities typically experience a more pronounced change in value
when interest rates change, specifically when rate rise losses are greater.
Credit Risk: Your investments are subject to credit risk. An investment’s credit quality depends on
its ability to pay interest on and repay its debt and other obligations.
Small- to Medium-Capitalization Risk: We may invest assets in small to medium-sized companies.
Shares of small to medium-sized companies may have more volatile share prices. Furthermore,
the securities of small to medium companies often have less market liquidity and their share prices
can react with more volatility to changes in the general marketplace.
Junk Bond/High-Yield Security Risk: We may invest assets in Junk Bonds or High-Yield, lower-
rated securities. Investments in fixed-income securities that are rated below investment grade can
be subject to greater risk of loss of principal and interest than investments in higher-rated fixed-
income securities. The market for high yield securities may be less liquid than the market for
higher-rated securities. High yield securities are also generally considered to be subject to greater
market risk than higher-rated securities. The capacity of issuers of high yield securities to pay
interest and repay principal is more likely to weaken than is that of issuers of higher-rated
securities in times of deteriorating economic conditions or rising interest rates.
Prepayment Risk: Investments may be subject to prepayment risk. Prepayment risk occurs when
the issuer of a security can repay principal prior to the security’s maturity. Securities subject to
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
prepayment can offer less potential for gains during a declining interest rate environment and
similar or greater potential for loss in a rising interest rate environment. In addition, the potential
impact of prepayment features on the price of a security can be difficult to predict and result in
greater volatility.
Inflation Risk: This is the risk that the value of assets or income will be worth less in the future
because inflation decreases the value of your money. As inflation increases, the value (purchasing
power) of your assets can decline. This risk increases as we invest a greater portion of your assets
in fixed-income securities with longer maturities.
Liquidity Risk: Liquidity risk exists when particular investments have light trading volume and can
be difficult to trade, possibly preventing us from selling out of these illiquid securities at an
advantageous price.
Item 9 Disciplinary Information
Our Firm does not have any material facts about legal or disciplinary events that are material to
your evaluation of the Firm or the integrity of our management or its advisory agents to disclose.
Your confidence and trust placed in our Firm and its advisory agents is something we value and
endeavor to protect.
Item 10 Other Financial Industry Activities and Affiliations
Affiliated Relationships with Registered Investment Advisors
Capital Ideas is affiliated with Bearing Financial Advisors, a state-registered investment advisor
located in Texas, through the common ownership of Andrew Kerai, James Jacobson, and Karen
Burns. This entity operates autonomously and independently.
Non-Affiliated Relationship with Rhodes Securities, Inc.
Custody for the majority of our client accounts for both securities and funds are maintained at
Wells Fargo Clearing Services, LLC (Member FINRA/SIPC), the designated custodian and
clearing firm for Rhodes Securities, Inc. (Member FINRA/SIPC). Some of our advisory agents are
registered representatives of Rhodes Securities, Inc. In this capacity, our advisory agents sell
securities through Rhodes Securities, Inc. and receive discounted commissions as a result of
such purchases and sales. This presents a conflict of interest to the extent that the advisory agent
recommends that you invest in a security which results in a commission being paid to the advisory
agent, and it is fully disclosed on every trade. Neither our Firm nor its advisory agents are affiliates
of Wells Fargo Clearing Services, LLC.
Third-Party Advisory Relationships
We have third-party advisory relationships with Wells Fargo Clearing Services Corp, Luther King
Capital Management, and Smith Group Asset Management. We may develop other third-party
advisory arrangements with other unaffiliated RIAs at our discretion.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
We have adopted a Code of Ethics Policy to prohibit conflicts of interest from personal trading by
our advisory personnel and have established standards of conduct expected of our advisory
personnel. We have set forth in the Code of Ethics Policy statements of general principals,
required course of conduct, reporting obligations, and review and enforcement of the Code of
Ethics Policy. We will provide a copy of the Code of Ethics Policy to our clients or prospective
clients upon written request.
Participation or Interest in Client Transactions / Personal Trading
Most of our advisory agents are also registered securities representatives of Rhodes Securities,
Inc. (Member FINRA/SIPC), a non-affiliated registered broker-dealer. The dually registered
advisory agents will receive compensation from Rhodes Securities, Inc. in connection with security
transactions effected for the accounts the advisory agents manage for our Firm. Therefore, there
is a financial incentive to use Rhodes Securities, Inc. to effect security transactions for the client
accounts.
Our advisory agents may buy or sell for themselves securities that they also recommend to you.
These investment vehicles are bought and sold on the same basis as our clients. We frequently
use block trading and allocate trades to our agents at the same price as our clients. All personal
trading is monitored and affected with commitment to our fiduciary relationship to our clients. We
do everything possible to mitigate any conflicts. Our agents act in the best interests of our clients.
Item 12 Brokerage Practices
Brokerage Selection
We generally recommend Rhodes Securities, Inc. (“RSI”) (Member FINRA/SIPC) to handle
securities transactions. Custody of your accounts for both securities and funds will be maintained
at Wells Fargo Clearing Services, LLC (Member FINRA/SIPC), the designated custodian and
clearing firm for RSI, if you choose RSI as the broker-dealer.
We believe the synergies of expense sharing, the ability to negotiate low commissions, and the
ability to eliminate another layer of trading cost results in an added benefit to you our client. Factors
which we consider when recommending RSI include their execution, pricing and service. We
understand and acknowledge that at all times we owe a fiduciary duty to you to obtain best
execution for transactions. We believe that our relationship with RSI helps us to execute securities
transactions in such a manner that total cost in each transaction is competitive under prevailing
market conditions.
However, accounts with RSI, as a full-service broker-dealer, may not obtain best execution at all
times. The commissions and/or transactional fees charged by RSI may be higher or lower than
those charged by another broker-dealer. We conduct regular assessments of RSI's ability to offer
competitive brokerage services to our clients.
It is our policy to allow you to select a broker on the basis of the best combination of cost and
execution capability. Subject to its best execution obligations, we intend to use RSI to effect all or
substantially all client securities transactions.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
You are not obligated to transact business through RSI. Capital Ideas also has a relationship with
Charles Schwab. In addition, the TPMs may utilize other qualified custodians such as Charles
Schwab or others. However, if another broker-dealer is chosen by the TPM or you, Capital Ideas
will not be responsible for negotiating custody and transaction fees.
Additional Services Received by our Firm
We receive from RSI access to product research, services, technology, and other educational
information to help us operate efficiently, grow our business, and deliver exceptional service to
you. Wells Fargo Clearing Services, LLC and other financial service companies provide some or
all of these services. You are not charged for these services and the information received is used
to benefit all clients of our Firm. Due to the relationship of the dually registered advisory agents
and principals of Capital Ideas and registered representatives of RSI, most trades are directed to
RSI. However, Capital Ideas fully compensates RSI for all services, products, and the research it
uses in addition to but not limited to and quote systems, personnel, clearing costs, etc. Although
commission costs may be lower through other broker-dealers we believe that by directing trades
to RSI overall costs to the clients are lower by minimizing the bid/ask spreads and decreasing the
risk of slippage. We have no soft dollar arrangements.
Directed Brokerage
If a client wants to direct trades to a particular broker-dealer to handle security transactions, then
the client is responsible for the custodian fee arrangement. Clients should understand that this
might prevent us from effectively negotiating brokerage compensation or obtaining the most
favorable net price and execution.
When directing brokerage business away from RSI, clients should consider whether the
commission expenses, execution, clearance and settlement capabilities obtained through another
broker-dealer are favorable in comparison to those that RSI provides. We do evaluate periodically
the execution performance of the broker-dealers including RSI. We encourage you to discuss
available alternatives with our advisory agents.
Brokerage for Client Referrals
Neither our Firm nor our advisory agents receive client referrals from a broker-dealer or other third
party that ties them to a specific broker-dealer.
Trade Allocation
We provide investment management services to various clients. Frequently trades in specific
securities are executed in large blocks, execution prices are averaged and trade allocations are
put into the accounts at the average price. On occasion, some accounts may be evaluated
separately and the decision to buy or sell a security will be determined at a different time and the
price may differ from the average price allocated to other clients. This is especially true with the
recommendations from our TPMs. TPM recommendations are evaluated by the advisor when
received and, at the advisor’s discretion, the timing and size of the trades are executed for the
client based on their individual objectives.
Item 13 Review of Accounts
Account reviews are provided at least quarterly, but at a minimum shall be reviewed annually or
by your request. Reviews may be warranted more frequently due to tax law changes, market
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
changes, market conditions or changes in individual circumstances. Clients may request a review
at any time for any reason. The review will be conducted by the advisor on the account.
Statements and confirmations are furnished by the custodian of the account such as Wells Fargo
Clearing Services, LLC or Bank of America through your selected broker-dealer such as RSI or
Merrill Lynch. Clients receive from us at least quarterly written performance reports that detail the
current value of each position, asset allocation, rate of return, aggregate account value and other
pertinent information. Clients are encouraged to compare the independent valuations of the
custodian with the valuations provided by our reporting system and to notify us if there are any
material discrepancies.
Item 14 Client Referrals and Other Compensation
Client Referrals
We receive referrals from SmartAsset but do not share any revenue for the referrals. We pay a
monthly fee for the leads SmartAsset provides to the Firm.
Other Compensation
No other compensation is received other than what is already disclosed.
Item 15 Custody
Your funds and securities will be maintained with a “qualified custodian” as required under Rule
206(4)-2 under the Advisers Act and we will not take physical possession of any client funds or
securities. Custody for a majority of our client accounts for both securities and funds are
maintained at Wells Fargo Clearing Services, LLC, the designated custodian and clearing firm for
RSI. We ae deemed to have custody of the funds as a consequence of its authority to make
withdrawals from your account to pay our advisory fee. However, a surprise examination is not
required because we have written authorization from each client to deduct advisory fees from the
account held with the qualified custodian. Each time a fee is directly deducted from a client
account, (i) we send the qualified custodian an invoice or statement of the amount of the fee to
be deducted from your account and (ii) the custodian sends you a statement itemizing the fee.
Account statements are sent at least quarterly from the custodian and should be carefully
reviewed by you.
Item 16 Investment Discretion
Unless otherwise negotiated, clients have granted our Firm sole and absolute discretion in the
management of your portfolio and periodic re-balancing as determined by the advisor through in-
depth discussions with each client regarding objectives and risk tolerances including each
individual’s ability and willingness to take investment risks. In the exercise of its authority, we are
fully authorized and empowered to place orders to brokers, dealers, mutual funds or other persons
with respect to the purchase, sale, exchange, disposition or liquidation of any assets held in your
portfolio. We have limited authority to sell or redeem securities holdings in sufficient amounts to
pay advisory fees.
Clients may pay fees directly from the account or they may send in payment from outside the
managed portfolios.
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12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com
Item 17 Voting Client Securities
We vote proxies for clients by request only. Any client may request a copy of our proxy policy and
see or receive records showing how we voted on the client’s behalf. Capital Ideas will generally
vote with management, but exceptions can be made and documentation will be retained.
Otherwise, clients retain the responsibility for receiving and voting proxies for any and all securities
maintained in client portfolios. To this end, we will instruct the custodian to forward all proxy
material directly to you. We shall forward any proxy materials we receive that pertain to the assets
in client accounts to the respective clients, or to the advisor(s) for an employee benefit plan
covered by ERISA, unless the plan's trust agreement provides otherwise. You can contact our
office at 214-750-4400 for any questions about a particular solicitation
Item 18 Financial Information
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or more
in advance. We do not have any financial condition that is reasonably likely to impair our ability to
meet contractual commitments to you.
Page 15
12720 Hillcrest Rd., Suite 910, Dallas Texas 75230
Phone (214) 750-4400
Fax (214) 466-1990
www.cap-ideas.com