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Item 1: Cover Page for Part 2A of Form
ADV: Firm Brochure
July 2025
Capital Planning Advisors, LLC
1420 Rocky Ridge Drive, #140
Roseville, CA 95661
Firm Contact:
Lawrence A. Hansen
Chief Compliance Officer
Firm Website Address:
www.capitalplanningadvisors.com
This brochure provides information about the qualifications and business practices of Capital
Planning Advisors, LLC. If you have any questions about the contents of this brochure, please contact
us by telephone at (916) 286-7650 or email (info@capitalplanningadvisors.com). The information in
this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any State Securities Authority.
Additional information about Capital Planning Advisors, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of Capital
Planning Advisors, LLC and/or our associates as “registered” does not imply a certain level of skill or
training. You are encouraged to review this Brochure and Brochure Supplements for our firm’s
associates who advise you for more information on the qualifications of our firm and our employees.
Item 2: Material Changes to Our Part 2A of Form ADV: Firm Brochure
Capital Planning Advisors, LLC is required to advise you of any material changes to our Firm Brochure
(“Brochure”) from our last annual update, identify those changes on the cover page of our Brochure
or on the page immediately following the cover page, or in a separate communication accompanying
our Brochure. We must state clearly that we are discussing only material changes since the last
annual update of our Brochure, and we must provide the date of the last annual update of our
Brochure.
Since our last annual amendment, we have added disclosure of the conflict of interest created by
accepting IRA rollovers from participants in Qualified Plans under our management to Item 4 below.
Additionally, we have increased our maximum hourly Financial Planning fee to $500/ hour.
ADV Part 2A – Firm Brochure
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Capital Planning Advisors, LLC
Item 3: Table of Contents
Section:
Page(s):
Item 1: Cover Page for Part 2A of Form ADV: Firm Brochure ................................................................. 1
Item 2: Material Changes to Our Part 2A of Form ADV: Firm Brochure ................................................. 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business .......................................................................................................................... 4
Item 5: Fees & Compensation ..................................................................................................................... 7
Item 6: Performance-Based Fees & Side-By-Side Management .............................................................. 9
Item 7: Types of Clients & Account Requirements ................................................................................... 9
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ...................................................... 10
Item 9: Disciplinary Information .............................................................................................................. 11
Item 10: Other Financial Industry Activities & Affiliations .................................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ........... 12
Item 12: Brokerage Practices ................................................................................................................... 13
Item 13: Review of Accounts or Financial Plans ..................................................................................... 16
Item 14: Client Referrals & Other Compensation ................................................................................... 17
Item 15: Custody ....................................................................................................................................... 18
Item 16: Investment Discretion ............................................................................................................... 18
Item 17: Voting Client Securities .............................................................................................................. 19
Item 18: Financial Information ................................................................................................................ 19
ADV Part 2A – Firm Brochure
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Capital Planning Advisors, LLC
Item 4: Advisory Business
We specialize in the following types of services: Comprehensive Portfolio Management, Financial
Planning & Consulting, and Retirement Plan Management and Consulting.
We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed in the State of California in 2014.
BlueSpring Wealth Partners, LLC is our principal owner. BlueSpring is the principal owner of
numerous RIAs, all of whom our firm has disclosed in our ADV Part 1.
Description of the Types of Advisory Services We Offer.
(i) Comprehensive Portfolio Management:
Our Comprehensive Portfolio Management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in
meeting their financial goals through the use of financial investments. We conduct at least one,
but sometimes more than one meeting (in person if possible, otherwise via telephone
conference) with clients in order to understand their current financial situation, existing
resources, financial goals, and tolerance for risk. Based on what we learn, we propose an
investment approach to the client. We may propose an investment portfolio, consisting of
exchange traded funds (“ETFs”), mutual funds, individual stocks or bonds, or other securities,
including alternative investments such as REITs and BDCs, as well as other public and private
securities.
Suitable categories of investments are selected in accordance with the clients’ attitudes about
risk and their need for capital appreciation or income production, with tax considerations of all
transactions weighted heavily. Within each category, individual securities are selected whose
characteristics are most consistent with the particular objectives for which the category was
chosen. Risk factors of the different investments are considered, particularly in light of the clients’
willingness to assume risk.
Upon the client’s agreement to the proposed investment plan, we work with the client to establish
or transfer investment accounts so that we can manage the client’s portfolio. Once the relevant
accounts are under our management, we review such accounts on a regular basis and at least
quarterly. We may periodically rebalance or adjust client accounts under our management. If the
client experiences any significant changes to his/her financial or personal circumstances, the
client must notify us so that we can consider such information in managing the client’s
investments.
The financial planning component of this service is designed to help our firm develop a holistic
asset allocation strategy tailored to each individual client. For those with unique supplementary
financial planning/consulting needs beyond typical personal financial planning, we may require
a separate Financial Planning Agreement be executed.
Our firm occasionally utilizes the sub-advisory services of a third-party investment advisory firm
or individual advisor to aid in the implementation of an investment portfolio designed by our
firm. Before selecting a firm or individual, our firm will ensure that the chosen party is properly
licensed or registered. Our firm will not offer advice on any specific securities or other
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Capital Planning Advisors, LLC
investments in connection with this service. We will provide initial due diligence on third party
money managers and ongoing reviews of their management of client accounts. In order to assist
in the selection of a third-party money manager, our firm will gather client information
pertaining to financial situation, investment objectives, and reasonable restrictions to be
imposed upon the management of the account.
Our firm will periodically review third party money manager reports provided to the client at
least annually. Our firm will contact clients from time to time in order to review their financial
situation and objectives; communicate information to third party money managers as warranted;
and, assist the client in understanding and evaluating the services provided by the third-party
money manager. Clients will be expected to notify our firm of any changes in their financial
situation, investment objectives, or account restrictions that could affect their financial standing.
(ii) Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to companies, individuals,
families, trusts, and other clients regarding the management of their financial resources based
upon an analysis of the client’s current situation, goals, and objectives. Generally, such financial
planning services will involve preparing a financial plan or rendering a financial consultation for
clients based on the client’s financial goals and objectives.
This planning or consulting may encompass one or more of the following areas: Investment
Planning, Retirement Planning, Business and Succession Planning, Business Consulting,
Executive Benefit Planning, Estate Planning, Charitable Planning, Education Planning, Corporate
and Personal Tax Planning, Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis,
Insurance Analysis, Lines of Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For
example, recommendations may be made that the clients begin or revise business succession
plans, retirement plans, investment programs, insurance programs, create or revise wills or
trusts, obtain or revise insurance coverage, commence or alter retirement savings, or establish
education or charitable giving programs. It should also be noted that we refer clients to an
accountant, attorney or other specialist, as necessary for non-advisory related services. For
written financial planning engagements, we provide our clients with a written summary of their
financial situation, observations, and recommendations. For financial consulting engagements,
we usually do not provide our clients with a written summary of our observations and
recommendations as the process is less formal than our planning service. Plans or consultations
are typically completed within six (6) months of the client signing a contract with us, assuming
that all the information and documents we request from the client are provided to us promptly.
Implementation of the recommendations will be at the discretion of the client.
(iii) Retirement Plan Management & Consulting:
We provide retirement plan management and consulting services to employer plan sponsors on
a onetime or ongoing basis. Generally, such services consist of assisting employer plan sponsors
in establishing, monitoring and reviewing their company's participant-directed retirement
plan. As the needs of the plan sponsor dictate, areas of advising could include: investment
options, plan structure and participant education.
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Capital Planning Advisors, LLC
Retirement Plan Management and Consulting services typically include:
• Establishing an Investment Policy Statement – In connection with the Plan Sponsor, may
develop a statement that summarizes the investment goals and objectives along with the
broad strategies to be employed to meet the objectives.
• Investment Options - We will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes. When granted the authority
we will perform quarterly rebalancing and execute transactions on a discretionary basis.
• Asset Allocation and Portfolio Construction – We will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring. We will monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan management and consulting, we do not provide any
advisory services with respect to the following types of assets: employer securities, real estate
(excluding real estate funds and publicly traded REITS), participant loans, non-publicly traded
securities or assets, other illiquid investments, or brokerage window programs (collectively,
“Excluded Assets”) Non-Excluded Assets are “Included Assets”.
This applies to client accounts that are retirement or other employee benefit plans (“Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If
the client accounts are part of a Plan, and we accept appointments to provide our services to
such accounts, we acknowledge that we are a fiduciary within the meaning of Section 3(21) or
3(38) of ERISA as designated by the Retirement Plan Management and Consulting Agreement
with respect to the provision of services described therein.
In certain instances, we may recommend that participants in Qualified Plans managed by our
firm roll their assets into an IRA managed by our firm. This creates a conflict of interest as we
charge a higher fee for individual account management than Retirement Plan Consulting
services. All retirement plan management and consulting services shall be in compliance with
the applicable state laws regulating retirement services.
(iv) Third Party Management Services:
Institutional clients may retain us as a third-party manager to provide ongoing portfolio
management to select accounts. Pursuant to a third-party management agreement, the primary
adviser will engage our firm to manage specific accounts identified by the primary adviser and
accepted by our firm. The assets of each third-party account will be held by a qualified custodian
acceptable to our firm. The client is responsible for establishing and maintaining the third-party
account with their custodian of choice.
Individual Tailoring of Advice to Clients.
We offer individualized investment advice to clients utilizing our Comprehensive Portfolio
Management and Third-Party Management services. Additionally, we offer general investment
advice to clients utilizing our Financial Planning & Consulting, Retirement Plan Management and
Consulting.
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Capital Planning Advisors, LLC
Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types of Securities:
Each client has the opportunity to place reasonable restrictions on the types of investments to be
held in the portfolio. Restrictions on investments in certain securities or types of securities may
not be possible due to the level of difficulty this would entail in managing the account.
Restrictions would be limited to our Comprehensive Portfolio Management services and
Retirement Plan Management and Consulting service. We do not manage assets through our
other services.
Participation in Wrap Fee Programs.
We do not offer wrap fee programs.
Disclosure of the amount of client assets we manage on a discretionary basis as of December
2024.
We manage1 a total of $1,376,377,609 on a discretionary basis.
Item 5: Fees & Compensation
(i) Comprehensive Portfolio Management:
Assets Under Management
Any Assets
Annual Percentage of Assets Charge
Up to 1.50%
Our firm’s fees are billed on a pro-rata annualized basis in arrears based on the value of your account
on the last day of the previous month, accounts may be billed monthly or quarterly depending on
your individual agreement. We bill on an estimated 360-day year (90 day quarters) with adjustments
made for deposits and withdrawals. For illiquid securities that are not valued on a daily basis, our
fees will be based on the most recently available valuation. Unless otherwise agreed to in writing, our
advisory fees will be assessed on cash and cash equivalents. Fees may be negotiated in certain
instances.
Fees will be automatically deducted from your managed account*. As part of this process, you
understand and acknowledge the following:
a) Your independent custodian sends statements at least quarterly to you showing the
market values for each security included in the Assets and all disbursements in your
account including the amount of the advisory fees paid to us;
b) You provide authorization permitting us and any sub-advisers utilized to be directly paid
by these terms;
c) If we send a copy of our invoice to you, our invoice includes a legend as required by
paragraph (a)(2) of Rule 206(4)-2 under the Investment Advisers Act of 1940 that urges
1 Please note that our method for computing the amount of “client assets we manage” can be different from the method for computing
“assets under management” required for Item 5.F in Part 1A of Form ADV. We have chosen to follow the method outlined for Item 5.F in
Part 1A of Form ADV. If we decide to use a different method at a later date to compute “client assets we manage,” we must keep
documentation describing the method we use and inform you of the change. The amount of assets we manage may be disclosed by rounding
to the nearest $100,000. Our “as of” date must not be more than three months before the date we last updated our Brochure in response
to Item 4.E of Form ADV Part 2A.
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Capital Planning Advisors, LLC
the client to compare information provided in their statements with those from the
qualified custodian in account opening notices and subsequent statements
*In rare cases, we will agree to direct bill clients.
The maximum annual fee charged to clients utilizing Third Party Managers will not exceed the
maximum fee published above for this service. Our firm will debit fees for this service as laid out in
the executed advisory agreement between the client and our firm. This fee shall be in addition to any
fees assessed by the chosen third-party money manager. The third-party money managers we
recommend will not directly charge you a higher fee than they would have charged without us
introducing you to them. Third party money managers establish and maintain their own separate
billing processes over which we have no control. They will directly bill you and describe how this
works in their separate written disclosure documents.
(ii) Financial Business and Succession Planning & Consulting:
We may choose to charge on an hourly basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee that we charge you, is based on the scope and complexity of
our engagement with you.
The fee-paying arrangements for financial planning and consulting services will be determined on a
case-by-case basis and will be detailed in the signed Financial Planning/Consulting Agreement. The
maximum fee for this service will not exceed $500/ hour and clients will be invoiced each month
directly for the fees.
(iii) Retirement Plan Management &Consulting:
We charge on an hourly, flat fee or a percentage of Plan assets for Retirement Plan Management and
Consulting services. The total estimated fee, as well as the ultimate fee that we charge you, is based
on the scope and complexity of our engagement with you. Our fee is $200 per hour for financial
advisors and $500 per hour for senior financial advisors. Fees based on a percentage of managed Plan
assets will not exceed 1.50%.
The fee-paying arrangements for Retirement Plan Management and Consulting service will be
determined on a case-by-case basis and will be detailed in the signed Retirement Plan Management
and Consulting Agreement. For Retirement Plan Management and Consulting clients we serve as a
designated 3(21) fiduciary we charge a minimum fee of $7,500. For Retirement Plan Management
and Consulting Clients we serve as a designated 3(38) fiduciary we charge a minimum fee of $7,500.
The minimum fee is negotiable depending on individual client circumstances.
(iv) Third Party Management Services
We are compensated by primary advisers for services rendered to their clients. This compensation
is either equal to a percentage of the overall investment advisory fee charged by the primary adviser,
or flat percentage amount agreed to in the executed agreement. The advisory fee paid to us shall be
negotiable in certain circumstances but shall never exceed 1.50% of Assets Under Management. The
terms and conditions under which the client shall engage us shall generally be set forth in separate
written agreements between the client and our firm and the client and the primary adviser. These
services are not available to retail clients.
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Capital Planning Advisors, LLC
Other types of fees or expenses.
Clients will incur transaction fees for trades executed by their chosen custodian, either based on a
percentage of the dollar amount of assets in the account(s) or via individual transaction charges.
These transaction fees are separate from our firm’s advisory fees and will be disclosed by the chosen
custodian. Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed
equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees, initial or deferred sales charges,
mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees, IRA and qualified
retirement plan fees, and other fund expenses), mark-ups and mark-downs, spreads paid to market
makers, fees for trades executed away from custodian, wire transfer fees and other fees and taxes on
brokerage accounts and securities transactions. Our firm does not receive a portion of these fees.
Termination and Refunds.
We charge our advisory fees monthly in arrears. If you wish to terminate our services, you need to
contact us in writing and state that you wish to cancel the advisory agreement. Upon receipt of your
letter of termination, we will proceed to close out your account and charge you a pro-rata advisory
fee(s) for services rendered up to the effective date of termination. ERISA plans require to give a 30-
day written notice delivered to the other party and depending on upfront costs incurred, may be
subject to early termination clause if services are terminated within the first year.
Commissionable Securities Sales.
We do not sell securities for a commission in our advisory accounts.
Item 6: Performance-Based Fees & Side-By-Side Management
We no longer charge performance-based fees.
Item 7: Types of Clients & Account Requirements
We expect to have the following types of clients:
Individuals and High Net Worth Individuals;
Institutional Clients;
•
•
• Trusts, Estates or Charitable Organizations;
• Pension and Profit Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types
Our requirements for opening accounts or otherwise engaging us:
• We generally require a minimum household balance of $500,000 for our Comprehensive
Portfolio Management service.
• We generally charge a minimum fee of $2,500 for written financial plans.
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Capital Planning Advisors, LLC
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis:
• Charting;
• Cyclical;
• Fundamental;
• Technical;
Investment Strategies We Use:
• Long Term Purchases (Securities Held At Least a Year);
• Short Term Purchases (Securities Sold Within a Year);
We attempt to globally diversify portfolios across different asset classes and utilize different
investment strategies in order to control the risk associated with traditional markets.
The investment strategy for each client is customized to reflect client objectives, individual tolerance
for risk, by the current economic and financial market environment and by investment needs
required to meet individual client goals. Each client executes an Investment Policy Statement that
documents their objectives and their desired investment strategy and any parameters they wish to
place on Capital Planning Advisor’s investment management of their portfolio.
Capital Planning Advisor’s investment strategies do not involve frequent trading, although clients
making deposits and withdrawals require more frequent trades.
Primary portfolio strategies include long term purchases, short term purchases, and Covered Calls.
Please Note:
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and your account(s) could enjoy a gain, it is also possible that the stock market
may decrease and your account(s) could suffer a loss.
It is important that you understand the risks associated with investing in the stock market, are
appropriately diversified in your investments, and ask us any questions you may have.
Investment strategies used by Capital Planning Advisors for client portfolios involve direct and
indirect investments in securities markets. Our investment approach constantly keeps the risk of loss
in mind. Investors face the following risks either through direct or indirect ownership of securities:
Interest rate risk, market risk, inflation risk, currency risk, reinvestment risk, business risk, liquidity
risk and general financial risk.
Investment securities are chosen for each client account as per individual client circumstances.
Capital Planning Advisors does not rely on any one type of investment security in managing client
portfolios. We generally invest client’s cash balances in money market funds, FDIC Insured
Certificates of Deposit, high-grade commercial paper and/or government backed debt instruments.
Ultimately, we try to achieve the highest return on our client’s cash balances through relatively low-
risk conservative investments. In most cases, at least a partial cash balance will be maintained in a
money market account so that our firm may debit advisory fees for our services related to
Comprehensive Portfolio Management as applicable.
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Capital Planning Advisors, LLC
Private Funds: A private fund is an investment vehicle that pools capital from a number of investors
and invests in securities and other instruments which create unique risk factors. In almost all cases,
a private fund is a private investment vehicle that is typically not registered under federal or state
securities laws. So that private funds do not have to register under these laws, issuers make the funds
available only to certain sophisticated or accredited investors and cannot be offered or sold to the
general public. Private funds are generally smaller than mutual funds because they are often limited
to a small number of investors and have a more limited number of eligible investors. Many but not
all private funds use leverage as part of their investment strategies. Private funds management fees
typically include a base management fee along with a performance component. In many cases, the
fund’s managers may become “partners” with their clients by making personal investments of their
own assets in the fund. Most private funds offer their securities by providing an offering
memorandum or private placement memorandum, known as “PPM” for short.
The PPM covers important information for investors and investors should review this document
carefully and should consider conducting additional due diligence before investing in the private
fund. The primary risks of private funds include the following: (a) Private funds do not sell publicly
and are therefore illiquid. An investor may not be able to exit a private fund or sell its interests in the
fund before the fund closes.; and (b) Private funds are subject to various other risks, including risks
associated with the types of securities that the private fund invests in or the type of business issuing
the private placement.
Cryptocurrency Products: We may recommend investment in digital (crypto) currency products.
These products may be an illiquid private placement or structured as a trust or exchange traded fund
which pool capital together to purchase holdings of digital currencies or derivatives based on their
value. Such products are extremely volatile and are suitable only as a means of diversification for
investors with high risk tolerances. Furthermore, these securities carry very high internal expense
ratios, and may use derivatives to achieve leverage or exposure in lieu of direct cryptocurrency
holdings. This can result in tracking error and may sell at a premium or discount to the market value
of their underlying holdings. Security is also a concern for digital currency investments which make
them subject to the additional risk of theft.
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), and other alternative investments involve a high degree
of risk and can be illiquid due to restrictions on transfer and lack of a secondary trading market. They
can be highly leveraged, speculative and volatile, and an investor could lose all or a substantial
amount of an investment. Alternative investments may lack transparency as to share price, valuation
and portfolio holdings. Complex tax structures often result in delayed tax reporting. Compared to
mutual funds, hedge funds and commodity pools are subject to less regulation and often charge
higher fees. Alternative investment managers typically exercise broad investment discretion and may
apply similar strategies across multiple investment vehicles, resulting in less diversification.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of our advisory business or the integrity of our management.
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Capital Planning Advisors, LLC
Item 10: Other Financial Industry Activities & Affiliations
Our firm has a wholly owned insurance subsidiary, Capital Independent Insurance Services, LLC
(CIIS) and some of our IARs are also insurance licensed. As such, they may offer insurance products
and CIIS may receive customary fees as a result of insurance sales. A conflict of interest may arise as
these insurance sales may create an incentive to recommend products based on the compensation to
CIIS. To mitigate these potential conflicts, our firm and its representatives, as fiduciaries, will act in
the client’s best interest.
BlueSpring Wealth Partners, LLC is our principal owner. BlueSpring is the principal owner of
numerous RIAs and other financial services providers, all of whom our firm has disclosed in our ADV
Part 1. Aside from the shared ownership, our firm has no business or operational ties to these other
firms that could create any potential conflicts of interest.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
We recognize that the personal investment transactions of members and employees of our firm demand
the application of a high Code of Ethics and require that all such transactions be carried out in a way that
does not endanger the interest of any client. At the same time, we believe that if investment goals are
similar for clients and for members and employees of our firm, it is logical and even desirable that there
be common ownership of some securities.
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures (including a pre-
clearing procedure) with respect to transactions effected by our members, officers and employees for
their personal accounts. In order to monitor compliance with our personal trading policy, we have a
quarterly securities transaction reporting system for all of our associates.
Furthermore, our firm has established a Code of Ethics which applies to all of our associated persons. An
investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility
to provide fair and full disclosure of all material facts and to act solely in the best interest of each of our
clients at all times. We have a fiduciary duty to all clients. Our fiduciary duty is considered the core
underlying principle for our Code of Ethics which also includes Insider Trading and Personal Securities
Transactions Policies and Procedures. We require all of our supervised persons to conduct business with
the highest level of ethical standards and to comply with all federal and state securities laws at all times.
Upon employment or affiliation and at least annually thereafter, all supervised persons will sign an
acknowledgement that they have read, understand, and agree to comply with our Code of Ethics.
Our firm and supervised persons must conduct business in an honest, ethical, and fair manner and avoid
all circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
clients. This disclosure is provided to give all clients a summary of our Code of Ethics.
However, if a client or a potential client wishes to review our Code of Ethics in its entirety, a copy will be
provided promptly upon request.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
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Capital Planning Advisors, LLC
Additionally, our related persons may buy or sell securities for themselves at or about the same time
they buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities within 24 hours prior to buying or selling for our clients. If related persons’
accounts are included in a block trade, our related persons will always trade personal accounts last.
Item 12: Brokerage Practices
Custodians & Brokers Used
Our firm does not maintain custody of client assets (although our firm may be deemed to have
custody of client assets if give the authority to withdraw assets from client accounts. See Item 15
Custody, below). Client assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer or bank. Our firm recommends that clients use the Schwab Advisor Services division
of Charles Schwab & Co. Inc. (“Schwab”), FINRA-registered broker-dealer, member SIPC, as the
qualified custodian. Our firm is independently owned and operated, and not affiliated with Schwab.
Schwab will hold client assets in a brokerage account and buy and sell securities when instructed.
While our firm recommends that clients use Schwab as custodian/broker, clients will decide whether
to do so and open an account with Schwab by entering into an account agreement directly with them.
Our firm does not open the account. Even though the account is maintained at Schwab, our firm can
still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected
We seek to recommend a custodian/broker who will hold your assets and execute transactions on
terms that are overall most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others, these:
• Ability to maintain the confidentiality of trading intentions
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Liquidity of the securities traded
• Willingness to commit capital
• Ability to place trades in difficult market environments
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
With this in consideration, our firm has an arrangement with Charles Schwab & Co (Schwab). Schwab is
an independent SEC-registered broker-dealer. Schwab offers to independent investment Advisors
services which include custody of securities, trade execution, clearance and settlement of transactions.
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Capital Planning Advisors, LLC
Schwab may make certain research and brokerage services available at no additional cost to our firm
all of which qualify for the safe harbor exemption defined in Section 28(e) of the Securities Exchange
Act of 1934.
These services may be directly from independent research companies, as selected by our firm (within
specific parameters). Research products and services provided by Schwab may include research
reports on recommendations or other information about, particular companies or industries; economic
surveys, data and analyses; financial publications; portfolio evaluation services; financial database
software and services; computerized news and pricing services; quotation equipment for use in running
software used in investment decision-making; and other products or services that provide lawful and
appropriate assistance by Schwab to our firm in the performance of our investment decision-making
responsibilities.
We do not use client brokerage commissions to obtain research or other products or services. The
aforementioned research and brokerage services are used by our firm to manage accounts for which
we have investment discretion. Without this arrangement, our firm might be compelled to purchase
the same or similar services at our own expense.
As a result of receiving the services discussed above, we may have an incentive to continue to use or
expand the use of Schwab’s services. Our firm examined this potential conflict of interest when we chose
to enter into this relationship and we have determined that such relationships are in the best interest of
our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
Schwab charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions are
charged for debt securities transactions). Schwab enables us to obtain many no-load mutual funds
without transaction charges and other no-load funds at nominal transaction charges. Our custodial
commission rates are generally discounted from customary retail commission rates. However, the
commission and transaction fees charged by Schwab may be higher or lower than those charged by
other custodians and broker-dealers.
Our clients may pay a commission to Schwab that is higher than another qualified broker dealer might
charge to effect the same transaction where we determine in good faith that the commission is
reasonable in relation to the value of the brokerage and research services received In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s
services, including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although we will seek competitive rates, to the benefit of all clients, we
may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Investment research products and services that may be obtained by our firm will generally be used
to service all of our clients, a brokerage commission paid by a specific client may be used to pay for
research that is not used in managing that specific client’s account.
Our firm does not receive brokerage commissions for client referrals. Neither we nor any of our firm’s
related persons have discretionary authority in making the determination of the brokers with whom
orders for the purchase or sale of securities are placed for execution, and the commission rates at
which such securities transactions are effected. We routinely recommend that a client directs us to
execute through a specified broker-dealer. Our firm recommends the use of Schwab. Each client will
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Capital Planning Advisors, LLC
be requested to establish their account(s) with Schwab if not already done. Please note that not all
advisers have this requirement.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like
us. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through us. Schwab also makes available various support services. Some of
those services help us manage or administer our clients’ accounts, while others help us manage and
grow our business. Schwab’s support services are generally available on an unsolicited basis (we
don’t have to request them) and at no charge to us. Following is a more detailed description of
Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts and operating our firm. They include
investment research, both Schwab’s own and that of third parties. We use this research to service all
or a substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting.
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and compliance related needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
• Recruiting and custodial search consulting.
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab also discounts or waives its fees for some of these services or
pays all or a part of a third party’s fees. [Schwab also provides us with other benefits, such as
occasional business entertainment of our personnel.] If you did not maintain your account with
Schwab, we would be required to pay for those services from our own resources. This creates an
incentive for us to recommend client’s hold their accounts with Schwab. To mitigate this conflict,
we will adhere to our fiduciary duty to place client interests ahead of our own.
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Our interest in Schwab’s services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. Schwab has also agreed to pay for certain
technology, research, marketing, and compliance consulting products and services on our behalf
[once the value of our clients’ assets in accounts at Schwab reaches certain thresholds]. [These
services are not contingent upon us committing any specific amount of business to Schwab in trading
commissions or assets in custody.] The fact that we receive these benefits from Schwab is an
incentive for us to [recommend/request/require] the use of Schwab rather than making such a
decision based exclusively on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. [In some cases, the
services that Schwab pays for are provided by affiliate of ours or by another party that has some
pecuniary, financial or other interests in us (or in which we have such an interest). This creates an
in the aggregate our
interest.] We believe, however, that taken
additional conflict of
[selection/recommendation] of Schwab as custodian and broker is in the best interests of our clients.
Our selection is primarily supported by the scope, quality, and price of Schwab’s services (see “How
we select brokers/ custodians”) and not Schwab’s services that benefit only us.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, we will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
We may allow clients to direct brokerage trades outside of our recommendation. However, we may
be unable to achieve the most favorable execution of client transactions. Client directed brokerage
may cost clients more money. For example, in a directed brokerage account, you may pay higher
brokerage commissions because we may not be able to aggregate orders to reduce transaction costs,
or you may receive less favorable prices.
We perform investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when we believe that to
do so will be in the best interest of the effected accounts. When such concurrent authorizations occur,
the objective is to allocate the executions in a manner which is deemed equitable to the accounts
involved. In any given situation, we attempt to allocate trade executions in the most equitable manner
possible, taking into consideration client objectives, current asset allocation and availability of funds
using price averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
We review accounts on at least a quarterly basis for our clients subscribing to our Comprehensive
Portfolio Management service. The nature of these reviews is to learn whether clients’ accounts are
in line with their investment objectives, appropriately positioned based on market conditions, and
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Capital Planning Advisors, LLC
investment policies, if applicable. Only our Financial Advisors or Portfolio Managers will conduct
reviews. We provide written reports to clients on at least an annual basis for clients who subscribe
to our Comprehensive Portfolio Management service.
Each Comprehensive Portfolio Management client will have an Investment Policy Statement (IPS)
prepared to guide these reviews. However, the IPS only serves as guide, and our Portfolio Managers
may deviate from the parameters of this document when a review warrants as much based on current
market conditions.
Retirement Plan Management and Consulting clients receive reviews of their retirement plans for the
duration of the Retirement Plan Management and Consulting service. We also provide ongoing
services to Retirement Plan Management and Consulting clients where we meet with such clients
upon their request to discuss updates to their plans, changes in their circumstances, etc. Retirement
Plan Management and Consulting clients receive written reports on at least an annual basis.
We may review client accounts more frequently than described above. Among the factors which may
trigger an off-cycle review are major market or economic events, the client’s life events, requests by
the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. We do not provide ongoing services to financial planning
clients, but are willing to meet with such clients upon their request to discuss updates to their plans,
changes in their circumstances, etc. Financial Planning clients do not receive written or verbal
updated reports regarding their financial plans unless they separately contract with us for a post-
financial plan meeting or update to their initial written financial plan.
Item 14: Client Referrals & Other Compensation
Charles Schwab & Co.
We receive an economic benefit from Schwab in the form of the support products and services it
makes available to us and other independent investment advisors whose clients maintain their
accounts at Schwab. In addition, Schwab has also agreed to pay for certain products and services for
which we would otherwise have to pay once the value of our clients’ assets in accounts at Schwab
reaches a certain size. [In some cases, a recipient of such payments is an affiliate of ours or another
party which has some pecuniary, financial or other interests in us (or in which we have such an
interest).] You do not pay more for assets maintained at Schwab as a result of these arrangements.
However, we benefit from the arrangement because the cost of these services would otherwise be
borne directly by us. You should consider these conflicts of interest when selecting a custodian. The
products and services provided by Schwab, how they benefit us, and the related conflicts of interest
are described above (see Item 12—Brokerage Practices).
Product Sponsors
Representatives of our firm will occasionally accept travel expense reimbursement provided by
product sponsors in order to attend their educational events. The reimbursement is not directly
dependent upon the recommendation of any specific product. Although we may be incentivized to
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Capital Planning Advisors, LLC
recommend products from product sponsors that reimburse our travel, our representatives will
always adhere to their fiduciary duty in recommending appropriate investments for our clients.
Referral Fees
We no longer pay referral fees (non-commission based) to independent solicitors (non-registered
representatives) for the referral of their clients to our firm.
Item 15: Custody
We do not have custody of client funds or securities (except in the limited case of Standing Letters of
Authorization as described below). All of our clients receive at least quarterly account statements
directly from their custodians.
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody
Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with our custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or the
third party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a specified
schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party contained
in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related
party of the investment adviser or located at the same address as the investment
adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, we are
authorized to execute securities transactions, which securities are bought and sold, the total amount
to be bought and sold, and the costs at which the transactions will be effected. Limitations may be
imposed by the client in the form of specific constraints on any of these areas of discretion with our
firm’s written acknowledgement.
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Item 17: Voting Client Securities
We do not accept the proxy authority to vote client securities. Clients will receive proxies or other
solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to our
firm, we will forward them on to you and ask the party who sent them to mail them directly to you in
the future. Clients may call, write or email us to discuss questions they may have about particular
proxy votes or other solicitations.
Clients maintain responsibility for: (1) directing the manner in which proxies solicited by issuers of
securities beneficially owned by the client shall be voted, and (2) making all elections relative to any
mergers, acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets. Therefore, our firm and/or you shall instruct your qualified custodian to
forward to you copies of all proxies and shareholder communications relating to your investment
assets.
Item 18: Financial Information
We are not actively engaged in any other business other than giving investment advice. Our firm and
management persons have not been involved in any arbitration awards, found liable in any civil, self-
regulatory organization or administrative proceedings or have any relationships with issuers or
securities apart from what is disclosed above. We have never been the subject of a bankruptcy
proceeding.
Our firm does not have compensation arrangements connected with advisory services which are in
addition to our advisory fees. Our management persons and representatives do not engage in other
financial industry activities or affiliations.
As a fiduciary, we always put our Client’s interest above our own. Information regarding participation
of interest in client transactions can be found in our Code of Ethics as well as Item 12 of this Brochure.
You may obtain a copy of our Code of Ethics by contacting Mr. Hansen, Chief Compliance Officer at
(916) 286-7650.
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