Overview
- Headquarters
- San Rafael, CA
- Average Client Assets
- $3.2 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 134174
Fee Structure
Primary Fee Schedule (FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $2,000,000 | 1.20% |
| $2,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,500 | 1.35% |
| $5 million | $55,500 | 1.11% |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 87.90%
- Total Client Accounts
- 514
- Discretionary Accounts
- 514
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Regulatory Filings
Additional Brochure: BROCHURE SUPPLEMENT - J. JEFFREY LAMBERT (2026-04-07)
View Document Text
BROCHURE SUPPLEMENT
ITEM 1: COVER SHEET
J. Jeffrey Lambert
Goldberg Advisers, LLC
also doing business as
Capital Trust Advisors
PO Box 2295
Minden, NV 89423
(916) 685-7040
March 26, 2026
This Brochure Supplement provides information about J. Jeffrey Lambert that supplements the Goldberg
Advisers, LLC Brochure. You should have received a copy of that Brochure. Please contact John
Goldberg, Managing Member at (415) 399-9100 or john@capitaltrustadvisors.com if you did not receive
Goldberg Advisers, LLC’s Brochure or if you have any questions about the content of this supplement.
Additional information about J. Jeffrey Lambert is available on the SEC’s website at
www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
J. Jeffrey Lambert was born in 1952. He attended American River College, Sacramento City College,
Sacramento State University and BYU – Idaho (formerly Ricks College).
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
12/2025 – Present
Goldberg Advisers, LLC also dba Capital Trust Advisors
Investment Advisor
Investment Adviser Representative
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
9/2013 – 12/2025
Lambert Wealth Advisory, LLC
Investment Advisor
Managing Member
Goldberg Advisers, LLC also doing business as Capital Trust Advisors
Brochure Supplement
J. Jeffrey Lambert
Professional Designations
Certified Financial Planner (CFP) - 1984
The CFP designation is issued by the Certified Financial Planner Board of Standards, Inc. In order to
receive a CFP designation, the candidate must have a bachelor’s degree or higher from an accredited
college or university and have 3 years of full-time personal financial planning experience. In addition, the
candidate must complete a CFP board-registered program or hold one of the following: CPA, ChFC,
Chartered Life Underwriter (CLU), CFA, Ph.D. in business or economics, Doctor of Business
Administration or attorney’s license. Once the designation is earned, the CFP must complete 30 hours of
continuing education every 2 years.
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor representative
providing investment advice to you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Lambert is not involved in any other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Lambert does not receive any economic benefit from any non-client for providing advisory services.
ITEM 6: SUPERVISION
John Goldberg, Managing Member, is the owner and responsible for the supervision of all investment
personnel. His telephone number is (415) 399-9100.
Page 2
Additional Brochure: BROCHURE SUPPLEMENT - JOHN J. GOLDBERG (2026-04-07)
View Document Text
BROCHURE SUPPLEMENT
ITEM 1: COVER SHEET
John J. Goldberg
Goldberg Advisers, LLC
also doing business as
Capital Trust Advisors
323 Magnolia Avenue
Piedmont, CA 94610
(415) 867-9320
March 26, 2026
This Brochure Supplement provides information about John J. Goldberg that supplements the Goldberg
Advisers, LLC Brochure. You should have received a copy of that Brochure. Please contact John
Goldberg, Managing Member at (415) 399-9100 or john@capitaltrustadvisors.com if you did not receive
Goldberg Advisers, LLC’s Brochure or if you have any questions about the content of this supplement.
Additional information about John J. Goldberg is available on the SEC’s website at
www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
John J. Goldberg was born in 1967. He received a BA in Philosophy from Lehigh University in 1989 and
studied Business Administration with a concentration in accounting and finance at the University of
California Berkeley Extension.
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
8/1999 – Present
Goldberg Advisers, LLC also dba Capital Trust Advisors
Investment Advisor
Managing Member and Portfolio Manager
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
7/2009 – 12/2010
Natura Capital, LLC
Investment Advisor
Managing Member and Portfolio Manager
Goldberg Advisers, LLC also doing business as Capital Trust Advisors
Brochure Supplement
John J. Goldberg
Employment Background (continued)
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
10/2000 – 06/2004
Hahn Capital Management
Investment Advisor
Portfolio Manager
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
8/1997 – 9/2000
Wells Capital Management
(now Allspring Global Investments)
Investment Advisor
Research Analyst
Professional Designations
Chartered Financial Analyst (CFA®) - 2000
The CFA Charterholder designation is issued by the CFA Institute. In order to receive this designation, a
candidate must have either: 1) an undergraduate degree and 4 years of professional experience involving
investment decision-making, or 2) 4 years qualified work experience (full time, but not necessarily
investment related). Each candidate must complete a self-study program of 250 hours of study for each of
the 3 levels. Once a candidate passes each of the three 6-hour exams and meets the appropriate
experience requirements the CFA charterholder designation may be used. There are no continuing
education requirements.
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor representative
providing investment advice to you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Goldberg is not involved in any other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Goldberg does not receive any economic benefit from any non-client for providing advisory services.
ITEM 6: SUPERVISION
John Goldberg, Managing Member, is the owner and responsible for the supervision of all investment
personnel. His telephone number is (415) 399-9100.
Page 2
Additional Brochure: BROCHURE SUPPLEMENT - PAUL A.D. EVANS (2026-04-07)
View Document Text
BROCHURE SUPPLEMENT
ITEM 1: COVER SHEET
Paul A. D. Evans
Goldberg Advisers, LLC
1210 Fifth Avenue #275
San Rafael CA 94910
(415) 399-9100
March 26, 2026
This Brochure Supplement provides information about Paul A. D. Evans that supplements the Goldberg
Advisers, LLC Brochure. You should have received a copy of that Brochure. Please contact John J.
Goldberg, Managing Member at (415) 867-9320 or john@capitaltrustadvisors.com if you did not receive
Goldberg Advisers, LLC’s Brochure or if you have any questions about the content of this supplement.
Additional information about Paul A. D. Evans is available on the SEC’s website at
www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Paul A. D. Evans was born in 1943.
Educational Background
Degree
Associate
Fellow
MBA
Year Major(s)
1964 Chemistry
1966 Chemistry: Structures of the Octahydrocarbazoles
1968 Chemistry: Studies in Indole Chemistry
1968
1979
1977 Business Administration
Member
CFA
1972
1987
1997
School Name
New College, Oxford University, England BA
New College, Oxford University, England B Sc.
New College, Oxford University, England M Sc.
Institute of Chartered Accountants of
England & Wales
Graduate School of Business, Stanford
University
London Stock Exchange
CFA Institute, Charlottesville, Virginia
Continuing Education Program: Five
Year Certificate of Achievement
Goldberg Advisers, LLC
Brochure Supplement
Paul A. D. Evans
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
11/2023 – Present
Goldberg Advisers, LLC dba Capital Trust Advisors
Investment Adviser
Portfolio Manager
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
1993 – 3/2024
Paladin Capital Management, LLC
Investment Adviser
Managing Member, President
Employment Dates:
Job Title & Duties:
1994 – 2000
Grader for the Professional Investment Exams
Employment Dates:
Firm Name:
Type of Business:
1990 - 1993
Independent Consultant
Provision of marketing services to professional firms and preparation of fund-
raising proposals.
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
1989 – 1990
The Portola Group Inc.
Investment adviser serving high net worth individuals
Vice President of Research and Chairman/Member of the Investment Committee
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
1983-1988
S. G. Warburg & Co. Inc.
International Investment Bankers
Vice President and Securities Analyst specializing in high technology and
international media companies.
Employment Dates:
Firm Name:
Job Title & Duties:
1977-1982
McKinsey & Co. Inc.
Engagement Manager with responsibility for projects involving corporate
strategy and the management of Research & Development
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor representative
providing investment advice to you. There is no information of this type to report.
Page 2
Goldberg Advisers, LLC
Brochure Supplement
Paul A. D. Evans
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Evans is not involved in any other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Evans does not receive any economic benefit from any non-client for providing advisory services.
ITEM 6: SUPERVISION
John J. Goldberg, Managing Member, is responsible for the supervision of Mr. Evans. His telephone
number is (415) 867-9320.
Page 3
Additional Brochure: BROCHURE SUPPLEMENT - SANFORD P. LOWENGART, III (2026-04-07)
View Document Text
BROCHURE SUPPLEMENT
ITEM 1: COVER SHEET
Sanford P. Lowengart, III
Goldberg Advisers, LLC
also doing business as
Capital Trust Advisors
1210 5th Avenue, #275
San Rafael, CA 94901
(415) 399-9100
March 26, 2026
This Brochure Supplement provides information about Sanford P. Lowengart, III that supplements the
Goldberg Advisers, LLC Brochure. You should have received a copy of that Brochure. Please contact
John Goldberg, Managing Member at (415) 399-9100 or john@capitaltrustadvisors.com if you did not
receive Goldberg Advisers, LLC’s Brochure or if you have any questions about the content of this
supplement.
Additional information about Sanford P. Lowengart, III is available on the SEC’s website at
www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Sanford P. Lowengart, III was born in 1968. He received a B.A. in Political Science from University of
California, Berkeley in 1990.
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
02/2013 – Present
Goldberg Advisers, LLC
Investment Advisor
Portfolio Manager
Goldberg Advisers, LLC also doing business as Capital Trust Advisors
Brochure Supplement
Sanford P. Lowengart, III
Employment Background (continued)
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
02/2009 – 02/2013
Heffernan Investment Advisors
Investment Advisor
Sr. Portfolio Manager
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
01/2010 – 08/2012
Atlin Capital Advisers, LLC
Investment Advisor
Managing Partner
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
06/2004 – 02/2009
Cephus Capital Management, LLC
Investment Advisor
Principal
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
08/2003 – 07/2004
SDR Capital Management, Inc.
Investment Advisor
Sr. Portfolio Manager
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor representative
providing investment advice to you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Lowengart is not involved in any other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Lowengart does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6: SUPERVISION
John Goldberg, Managing Member, is responsible for the supervision of Mr. Lowengart. His telephone
number is (415) 399-9100.
Page 2
Primary Brochure: FIRM BROCHURE (2026-04-07)
View Document Text
PART 2A
ITEM 1: COVER SHEET
Goldberg Advisers, LLC
also doing business as
Capital Trust Advisors
1210 5th Avenue, #275
San Rafael, CA 94901
(415) 399-9100
capitaltrustadvisors.com
March 26, 2026
This brochure provides information about the qualifications and business practices of Goldberg Advisers,
LLC. If you have any questions about the contents of this brochure, please contact us at the telephone
number above. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or any state securities authority. Our e-mail for regulatory
compliance is compliance@capitaltrustadvisors.com.
Goldberg Advisers, LLC is a registered investment advisor. Registration of an investment advisor does
not imply any level of skill or training. The verbal and written communications of an investment adviser
provide you with information you need to determine whether to hire or retain the advisor.
Additional information about Goldberg Advisers, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
PART 2A
ITEM 2: MATERIAL CHANGES
Goldberg Advisers, LLC
also doing business as
Capital Trust Advisors
Our previous annual update was dated March 15, 2025. Following is a summary of the material changes
made to Part 2 since that amendment.
Item 4: As of March 31, 2026, we have $402.6 million in discretionary assets under management.
Please contact us at john@capitaltrustadvisors.com if you would like a copy of our updated Part 2.
Additional information about us is also available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 3
TABLE OF CONTENTS
Item 1: Cover Sheet
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business...................................................................................................................... 1
Who we Are ........................................................................................................................................ 1
Wealth Management............................................................................................................................ 1
Financial Planning ............................................................................................................................... 2
Assets Under Management .................................................................................................................. 2
Item 5: Fees and Compensation .............................................................................................................. 2
Wealth Management............................................................................................................................ 2
Other Costs Involved ........................................................................................................................... 3
Item 6: Performance-Based Fees and Side-By-Side Management............................................................ 3
Item 7: Types of Clients ......................................................................................................................... 3
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 4
Item 9: Disciplinary Information............................................................................................................. 5
Item 10: Other Financial Industry Activities and Affiliations .................................................................. 5
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading................ 6
Code of Ethics ..................................................................................................................................... 6
Personal Trading for Associated Persons.............................................................................................. 6
Item 12: Brokerage Practices .................................................................................................................. 6
The Custodian and Brokers We Use..................................................................................................... 6
How We Select Brokers/Custodians..................................................................................................... 7
Your Brokerage and Custody Costs ..................................................................................................... 7
Products and Services Available to Us From Schwab........................................................................... 8
Our Interest in Schwab's Services ........................................................................................................ 9
Aggregation of Orders ......................................................................................................................... 9
Soft Dollars ......................................................................................................................................... 9
Item 13: Review of Accounts................................................................................................................ 10
Wealth Management.......................................................................................................................... 10
Financial Planning ............................................................................................................................. 10
Item 14: Client Referrals and Other Compensation ............................................................................... 10
Item 15: Custody .................................................................................................................................. 11
Item 16: Investment Discretion............................................................................................................. 11
Item 17: Voting Client Securities.......................................................................................................... 11
Item 18: Financial Information ............................................................................................................. 11
ITEM 4: ADVISORY BUSINESS
Who we Are
Goldberg Advisers, LLC dba Capital Trust Advisers (referred to as “we,” “our,” “us,” “CTA,” or
“Goldberg”) has been registered as an investment advisor since 2000. Mr. John Goldberg is responsible
for day-to-day management of our operations and is the Managing Member, Mr. Sanford Lowengart, III
is the Chief Operating Officer. Goldberg will provide management services to balanced portfolios under
the name of Capital Trust Advisors (“CTA”).
Wealth Management
Using the name Capital Trust Advisors, we provide continuous advice to clients regarding the investment
of client funds based on the individual needs of each client. Through personal discussions in which goals
and objectives based on a client's particular circumstances are established, CTA establishes a client's
personal investment strategy and manages a portfolio based on that strategy. During the data-gathering
process, CTA determines the client’s individual objectives, time horizons, risk tolerance, and liquidity
needs. CTA may also review and discuss a client’s prior investment history, as well as family
composition and background.
CTA manages advisory accounts on a discretionary basis. Account supervision is guided by, amongst
other considerations, information discovered during the data-gathering process, such as the client's stated
objectives (i.e., capital appreciation, growth, income, growth and income, or capital preservation).
We provide our clients with investment advisory services consisting of discretionary asset management
through use of equity, fixed income and balanced (between equity securities such as stocks and fixed
income securities such as municipal and government bonds) portfolios. Our wealth management services
include asset allocation, investment management, financial and retirement planning and net worth/cash
flow planning. We generally expect that our clients’ investments are mutual funds and exchange traded
funds.
Our services and processes are designed to determine and address our individual client’s general wealth
management needs, with a focus on coordination and implementation of the client’s overall investment,
retirement and tax and estate plans. This process involves the use of a detailed confidential client
questionnaire/new account form designed to collect information as to the client’s investment and financial
circumstances and objectives, time horizon expectations and risk tolerance as well as the collection of
certain key financial documents. We then may prepare a written investment or asset allocation policy
based upon the client information collected.
Some of our clients’ investments are in what we call Held-Away accounts. Held-Away accounts are
client accounts that are accessible by the client, and don't routinely provide for access by investment
advisers. In order to provide more comprehensive advice, we recommend that you grant one of our
service providers, ByAllAccounts, Inc., access to your Held-Away accounts. ByAllAccounts, Inc.
downloads the holdings information for these accounts to our portfolio management software so we can
take those investments into account when we invest your portfolio. We can also provide
recommendations for changes in the Held-Away accounts, when appropriate. At no time will we be able
to access your Held-Away account directly.
Page 1
We will tailor our advisory services to our clients’ individual needs based on meetings and conversations
with each client. If clients wish to impose certain restrictions on investing in certain securities or types of
securities, we will address those restrictions with the client to have a clear understanding of the client’s
requirements.
We do not provide portfolio management services to a wrap fee program.
Financial Planning
CTA offers financial planning services to its clients. Financial planning involves an evaluation of a
client’s current and future financial state by using currently known variables to predict future cash flows,
asset values and withdrawal plans. CTA gathers required information through personal interviews.
Information gathered may include the client's current financial status, tax status, future goals, objectives
and attitudes towards risk. CTA carefully reviews information supplied by the client in preparing
recommendations. Should the client choose to implement the recommendations made, CTA suggests the
client work closely with his/her attorney, accountant, insurance agent, and/or stockbroker.
Implementation of financial plan recommendations is entirely at the client's discretion. Financial
Planning recommendations are typically not limited to any specific product or service offered by a broker
dealer or insurance company. All recommendations are generally of a generic nature.
Assets Under Management
As of March 31, 2026, we have $402.6 million in discretionary assets under management. We have no
non-discretionary assets under management.
ITEM 5: FEES AND COMPENSATION
Wealth Management
CTA is typically compensated for its investment advisory services by charging you a management fee
based on the market value of your assets under our management according to the fee schedule set forth
below:
Assets under Management
Annual Fee
First $500,000
$500,000 - $2,000,000
$2,000,000 - $5,000,000
Over $5,000,000
1.50%
1.20%
1.00%
Negotiable
Fees are billed quarterly in arrears based upon the market value of the assets at the end of the quarter. If
your relationship with us has begun or ended during a calendar quarter, your fee will be will be prorated
for the appropriate number of days completed or remaining in the quarter and you will be issued an
invoice for the final fees.
We may negotiate the amount of your fee depending upon circumstances including but not limited to
account composition and complexity; other client employee or family relationships; or other conditions
which may result in different fees being charged by us for client accounts similar in composition and
objectives. Our employees and their family related accounts may be charged a reduced fee, or no fee, for
our services.
Page 2
Financial planning services are included in the management fees disclosed above.
We require that you authorize your custodian to allow us to directly debit our fee from your account or
accounts. Please note that your custodian will not confirm our fee but will pay the amount based on the
fee amount communicated to the custodian by us and send it directly to us. You will receive a periodic
statement from your custodian which will include the amount of the fee which has been sent to us. You
will also receive an invoice, which shows the fee calculation, in your quarterly report package from CTA.
You should confirm the accuracy of our fee calculation upon receipt of your custodian’s statement and
CTA’s invoice.
Other Costs Involved
The fees you pay us do not include brokerage commissions or other fees or charges associated with
securities transactions implemented with or through a brokerage firm, mark-ups or mark-downs in
principal transactions, deferred sales charges, stock exchange fees, wire transfer or related processing
fees, transfer taxes or other charges mandated by law or regulation, all of which will be charged to you in
addition to our fee. We do not receive any portion of any of the foregoing expenses or fees. You should
go to the section on Brokerage Practices in our brochure for more information on how we select or
recommend brokerage firms for your securities transactions and information related to that process.
You should understand that mutual funds, including exchange traded funds, in which your assets are
invested by us or by others, impose separate investment management fees and other operating expenses,
described in each fund’s prospectus, for which you, the client, will be charged separately from the fee
paid to us for our services. Neither Goldberg, CTA, nor its supervised persons accept compensation for
the sale of securities or other investment products, including asset-based sales charges or service fees
from the sale of mutual funds.
You can find additional information about brokerage costs and what is provided by brokers in Item 12:
Brokerage Practices.
We believe the fees mentioned above are competitive; however you may be able to obtain similar services
from other sources at a lower price.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not receive performance-based fees for any client account. Our investment advisory clients are
managed using a separate investment style.
ITEM 7: TYPES OF CLIENTS
Our clients may include individual persons, pension and profit sharing plans, trusts, estates, charitable
organizations, corporations or similar business, other investment advisers, and governmental entities.
Generally, our minimum account size is $500,000 for individual clients although this may be waived
based on other considerations such as the account’s relationship to existing clients and other factors.
Page 3
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
CTA may utilize fundamental, technical or cyclical analysis techniques in formulating investment advice
or managing assets for clients, using various information sources. Fundamental analysis of businesses
involves analyzing its financial statements and health, its management and competitive advantages and its
competitors and markets. Fundamental analysis is performed on historical and present data but with the
goal of making financial forecasts. There are several possible objectives; to conduct a company stock
valuation and predict its probable price evolution; to make a projection on its business performance; to
evaluate its management and make internal business decisions and to calculate its credit risk. Technical
analysis is a method of evaluating securities by relying on the assumption that market data, such as charts
of price, volume and open interest can help predict future (usually short-term) market trends. Technical
analysis assumes that market psychology influences trading in a way that enables predicting when a stock
will rise or fall.
Cyclical analysis of economic cycles is used to determine how these cycles affect the returns of an
investment, an asset class or an individual company’s profits. Cyclical risks exist because the broad
economy has been shown to move in cycles, from periods of peak performance followed by a downturn,
then a trough of low activity. Between the peak and trough of a business or other economic cycle,
investments may fall in value to reflect the uncertainty surrounding future returns as compared with the
recent past.
The investment strategies CTA will implement may include long-term purchases of securities held at least
for one year, short-term purchases for securities sold within a year, or trading of securities sold within 30
days.
Clients need to be aware that investing in securities involves risk of loss that clients need to be prepared
to bear.
The methods of analysis and investment strategies followed by CTA are utilized across all of our clients,
as applicable. One method of analysis or investment strategy is not more significant than the other as
CTA is considering the client’s portfolio, risk tolerance, time horizon and individual goals. However, the
client should be aware that with any trading that occurs in the client account, the client will incur
transaction and administrative costs.
Investing includes the risk that the value of an investment can be negatively affected by factors
specifically related to the investment (e.g., capability of management, competition, new inventions by
other companies, lawsuits against the company, labor issues, patent expiration, etc.), or to factors related
to investing and the markets in general (e.g., the economy, wars, civil unrest or terrorism around the
world, concern about oil prices or unemployment, etc.). Clients need to be aware that investing in
securities involves risk of loss of some or all of their investment that clients need to be prepared to bear.
We do not primarily recommend a particular type of security. However, clients are advised that many
unexpected broad environmental factors can negatively impact the value of portfolio securities causing
the loss of some or all of the investment, including changes in interest rates, political events, natural
disasters, and acts of war or terrorism. Further, factors relevant to specific securities may have negative
effects on their value, such as competition or government regulation. Also, the factors for which the
company was selected for inclusion in a client portfolio may change, for example, due to changes in
management, new product introductions, or lawsuits.
Page 4
All investments involve different degrees of risk. You should be aware of your risk tolerance level and
financial situations at all times. We cannot guarantee the successful performance of an investment and
we are expressly prohibited from guaranteeing accounts against losses arising from market conditions.
Risks of fundamental analysis may include risks that market actions, natural disasters, government
actions, world political events or other events not directly related to the price or valuation of a specific
company’s fundamental analysis can adversely impact the stock price of a company causing a portfolio
containing that security to lose value. Risks may also include that the historical data and projections on
which the fundamental analysis is performed may not continue to be relevant to the operations of a
company going forward, or that management changes or the business direction of management of the
company may not permit the company to continue to produce metrics that are consistent with the prior
company data utilized in the fundamental analysis, which may negatively affect our estimate of the
valuation of the company.
In cyclical analysis, economic or business cycles may not be predictable and may have many fluctuations
between long-term expansions and contractions. Also, the lengths of the economic cycles may be
difficult to predict with accuracy. Therefore, the risk of cyclical analysis is the difficulty in predicting
economic trends and consequently the changing value of securities that would be affected by these
changing trends.
The primary risks in technical analysis are that the factors used to analyze the price, trends and volatility
of a security may not be replicated, or the outcomes of such analysis will not be the same as in past
periods where similar combinations existed. Because of the reliance on trends, technical analysis can
signal buying at market peaks and selling at market troughs.
Investing in securities such as the types of securities used by us in managing your assets or providing you
investment advice involves the potential risk of loss in the value of the securities both in the amount
invested in the securities as well as any profits which have not been realized by selling the securities.
You should be prepared to bear the risk of such losses. The degree of risk depends upon the type of
security or strategy involved.
ITEM 9: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of the investment advisor and each
investment advisor representative providing investment advice to you. We have no information of this
type to report.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
CTA and its principals/owners do not have any additional outside business activities in the financial
industry.
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ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
We have adopted a set of enforceable guidelines (Code of Ethics), which describes unacceptable conduct by
Goldberg and our associated persons. Summarized, this Code of Ethics prohibits us from:
placing our interests before yours,
using non public information gathered when providing services to you for our own gains, or
engaging in any act, practice or course of business that is, or might be considered, fraudulent,
deceptive, manipulative, or in violation of any applicable law, rule or regulation of a
governmental agency.
Please contact us if you would like to receive a full copy of this Code of Ethics.
Personal Trading for Associated Persons
We may buy or sell some of the same securities for you that we already hold in our personal account. We
may also buy for our personal account some of the same securities that you already hold in your account.
It is our policy not to permit our associated persons (or their immediate relatives) to trade in a way that
takes advantage of price movements caused by your transactions.
We may restrict trading for a particular security for our accounts or those of our associated person if there
is a pending trade in that security in a client account. Trades for our accounts (and those of our associated
persons) will be placed as part of a block trade with client trades, or individually after client trades have
been completed. Additional information about block trades is provided in “Item 12: Brokerage
Practices.” When our trades are placed after our client trades, we may receive a better or worse price than
that received by the client.
CTA and its associated persons may purchase or sell specific securities for their own account based on
personal investment considerations without regard to whether the purchase or sale of such security is
appropriate for clients.
All persons associated with us are required to report all personal securities transactions to us quarterly.
ITEM 12: BROKERAGE PRACTICES
The Custodian and Brokers We Use
We do not maintain custody of your assets that we manage, although we may be deemed to have custody
of your assets if you give us authority to withdraw assets from your account (see “Item 15: Custody”).
Your assets must be maintained in an account at a “qualified custodian,” generally a broker/dealer or
bank. We recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-
dealer, member SIPC as the qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. While we recommend
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that you use Schwab as custodian/broker, you will decide whether to do so and will open your account
with Schwab by entering into an account agreement directly with them. Conflicts of interest associated
with this arrangement are described below as well as in "Item 14: Client Referrals and Other
Compensation". You should consider these conflicts of interest when selecting your custodian.
We do not open the account for you, although we may assist you in doing so.
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold your assets and execute transactions on terms
that are, overall, most advantageous when compared to other available providers and their services. We
consider a wide range of factors, including, among others:
Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate the prices
Reputation, financial strength, and stability
Prior service to us and our other clients
Availability of other products and services that benefit us, as discussed below (see “Products and
Services Available to Us From Schwab”)
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it executes
or that settle into your Schwab account. Certain trades (for example, many mutual funds and ETFs) may
not incur Schwab commissions or transaction fees. Schwab is also compensated by earning interest on
the uninvested cash in your account in Schwab’s Cash Features Program. In addition to commissions,
Schwab charges you a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we
have executed by a different broker-dealer but where the securities bought or the funds from the securities
sold are deposited (settled) into your Schwab account. These fees are in addition to the commissions or
other compensation you pay the executing broker-dealer. Because of this, in order to minimize your
trading costs, we have Schwab execute most trades for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers. Although we are not required
to execute all trades through Schwab, we have determined that having Schwab execute most trades is
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consistent with our duty to seek "best execution" of your trades. Best execution means the most favorable
terms for a transaction based on all relevant factors, including those listed above (see "How we Select
Brokers/Custodians"). By using another broker or dealer you may pay lower transaction costs.
Products and Services Available to Us From Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like us.
They provide us and our clients with access to their institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab retail customers.
However, certain retail investors may be able to get institutional brokerage services from Schwab without
going through us. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis (we don’t have to request them)
and at no charge to us. Following is a more detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have access or that
would require a significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and services
that benefit us but do not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts and operating our firm. They include investment
research, both Schwab’s own and that of third parties. We may use this research to service all or a
substantial number of our clients’ accounts, including accounts not maintained at Schwab. In addition to
investment research, Schwab also makes available software and other technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
Provide pricing and other market data
Facilitate payment of our fees from our clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
Educational conferences and events
Consulting on technology and business needs
Consulting on legal and related compliance needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants, and insurance providers
Marketing consulting and support
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Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays all
or a part of the third party's fees. Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel. If you did not maintain your account with Schwab we would be
required to pay for these services from our own resources.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase
them. We don’t have to pay for Schwab’s services. These services are not contingent upon us
committing any specific amount of business to Schwab in trading commissions or assets in custody. The
fact that we receive these benefits from Schwab is an incentive for us to recommend the use of Schwab
rather than making such a decision based exclusively on your interest in receiving the best value in
custody services and the most favorable execution of your transactions. This is a conflict of interest. We
believe, however, that taken in the aggregate, our [selection/recommendation] of Schwab as custodian and
broker is in the best interests of our clients. Our selection is primarily supported by the scope, quality,
and price of Schwab’s services (see “How We Select Brokers/Custodians”) and not Schwab’s services
that benefit only us.
Aggregation of Orders
We may combine orders into block trades when more than one account is participating in the trade,
including accounts for associated persons. This blocking or bunching technique must be equitable and
potentially advantageous for each such account (e.g. for the purposes of reducing brokerage commissions
or obtaining a more favorable execution price). Block trading is performed when it is consistent with the
duty to seek best execution and is consistent with the terms of our investment advisory agreements.
Equity trades are blocked based upon fairness to client, both in the participation of their account, and in
the allocation of orders for the accounts of more than one client. Allocations of all orders are performed
in a timely and efficient manner. All managed accounts participating in a block execution receive the
same execution price (average share price) for the securities purchased or sold in a trading day. Any
portion of an order that remains unfilled at the end of a given day will be rewritten on the following day
as a new order with a new daily average price to be determined at the end of the following day. Due to
the low liquidity of certain securities, broker availability may be limited. Open orders are worked until
they are completely filled, which may span the course of several days. If an order is filled in its entirety,
securities purchased in the aggregated transaction will be allocated among the accounts participating in
the trade in accordance with the allocation statement. If an order is partially filled, the securities will be
allocated pro rata based on the allocation statement. CTA may allocate trades in a different manner than
indicated on the allocation statement (non-pro rata) only if all managed accounts receive fair and
equitable treatment.
Soft Dollars
The receipt of goods and/or services from the required custodian in connection with providing advice to
clients is seen by the regulators as “soft dollars.” The additional services we receive from Schwab, as
disclosed in the section entitled “Products and Services Available to Us From Schwab” above, would fall
under this description of soft dollars.
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ITEM 13: REVIEW OF ACCOUNTS
Wealth Management
Our clients’ accounts are reviewed on a monthly basis by John Goldberg, Managing Member, Sanford
Lowengart, Portfolio Manager/Chief Operating Officer, and/or Paul Evans and Jeff Lambert, each a
Portfolio Manager.
CTA provides a quarterly report that includes an Asset Allocation report, a Portfolio Valuation Report, a
Performance Report with index returns, the invoice detailing the quarterly fee, and a notes page with
definitions and disclosures. We urge our clients to carefully compare brokerage account statements
provided by the custodian against the information CTA provides in these reports to ensure that all account
transactions, holdings and values are correct and current. These quarterly reports will include details of
the cost basis for each security as well as market value and income yield, separated by asset classes and
possibly grouped with other accounts related to you. This report will also include an invoice for our
quarterly fee.
On an quarterly basis you will also receive a report from us which will track all activity including income
earned, contributions, withdrawals and capital gains. You should also receive written reports directly
from your custodian concerning your account(s) which generally contain information relating to all
transactions and other account activity.
Factors which may trigger more frequent reviews include change in client investment objectives or
circumstances such as retirement or a large contribution or withdrawal to or from an account, significant
developments or events specific to a particular security held in the account, or significant market,
economic or political developments.
Market activity and/or investment policy statements may trigger interim reviews of client accounts.
Account holdings will also be reviewed at any time changing market conditions warrant or as dictated by
changes to clients’ specific situations as communicated to CTA by clients.
Financial Planning
Financial planning clients will receive an initial plan report. John Goldberg reviews financial plans with
clients annually.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
We receive an economic benefit from Schwab in the form of the support products and services it makes
available to us and other independent investment advisors whose clients maintain their accounts at
Schwab. You do not pay more for assets maintained at Schwab as a result of these arrangements.
However, we benefit from the referral arrangement because the cost of these services would otherwise be
borne directly by us. You should consider these conflicts of interest when selecting a custodian. These
products and services, how they benefit us, and the related conflicts of interest are described above (see
Item 12: Brokerage Practices”).
We do not pay for client referrals.
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ITEM 15: CUSTODY
Under government regulations, we are deemed to have custody of your investment advisory account
assets if, for example, you authorize us to instruct the Custodian to deduct our advisory fees directly from
your account. Schwab maintains actual custody of your assets. You will receive account statements
directly from your Custodian at least quarterly. They will be sent to the email or postal mailing address
you provided. You should carefully review those statements promptly when you receive them. We also
urge you to compare the Custodian's account statements to the periodic portfolio reports you will receive
from us. At no time do we accept physical custody of client assets.
ITEM 16: INVESTMENT DISCRETION
CTA generally has discretion over the selection and amount of securities to be bought or sold in client
accounts without obtaining prior consent or approval from the client for each transaction. However, these
purchases or sales may be subject to specified investment objectives, guidelines, or limitations previously
set forth by the client and agreed to by CTA. Discretionary authority will only be provided upon full
disclosure to the client. The granting of such authority will be evidenced by the client’s execution of an
Investment Advisory Agreement containing all applicable limitations to such authority. All discretionary
trades made by CTA will be in accordance with each client’s investment objectives and goals.
ITEM 17: VOTING CLIENT SECURITIES
We do not accept the authority to vote proxies on your behalf and we do not provide guidance about how
to vote proxies. You will receive proxies and other related paperwork directly from your custodian.
Please contact your investment manager by calling (415) 399-9100 if you want to discuss how to vote a
specific proxy solicitation.
ITEM 18: FINANCIAL INFORMATION
We do not charge or solicit pre-payment of more than $1,200 in fees per client six months or more in
advance. We have never filed for bankruptcy and are not aware of any financial conditions that are
reasonably likely to impair our ability to meet our contractual obligations to clients.
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