Overview

Assets Under Management: $145 million
Headquarters: MEMPHIS, TN
High-Net-Worth Clients: 39
Average Client Assets: $4 million

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection

Fee Structure

Primary Fee Schedule (2025 FIRM BROCHURE ADV PART 2)

MinMaxMarginal Fee Rate
$0 $1,000,000 1.50%
$1,000,001 $3,000,000 1.25%
$3,000,001 $5,000,000 1.00%
$5,000,001 $10,000,000 0.85%
$10,000,001 and above Negotiable
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $15,000 1.50%
$5 million $60,000 1.20%
$10 million $102,500 1.02%
$50 million Negotiable Negotiable
$100 million Negotiable Negotiable

Clients

Number of High-Net-Worth Clients: 39
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 81.65
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 186
Discretionary Accounts: 186

Regulatory Filings

CRD Number: 136659
Last Filing Date: 2024-03-19 00:00:00
Website: https://cardinalwealthadvisory.com

Form ADV Documents

Additional Brochure: 2025 FIRM BROCHURE ADV PART 2 (2025-08-01)

View Document Text
Item 1. Cover Page Cardinal Wealth Advisory, LLC 5100 Poplar Ave Suite 2410 Memphis, TN 38137 (901) 767-4401 Managing Principal: Daniel T. Keel, III E mail: dkeel@cardinalwealthadvisory.com Investment Advisor Representative: Wilson P. Barton, IV E mail: wbarton@cardinalwealthadvisory.com Chief Compliance Officer: Wilson P. Barton, IV E mail: wbarton@cardinalwealthadvisory.com The date of this brochure is August 1, 2025 This brochure provides information about the qualifications and business practices of Cardinal Wealth Advisory. If you have questions about the contents of this brochure, please contact us at (901) 767-4401 or via the email addresses listed above. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about Cardinal Wealth Advisory is also available on the SEC’s website at www.adviserinfo.sec.gov. Item 2. Material Changes On July 31, 2025, we relocated our principal office to 5100 Poplar Avenue, Suite 2410, Memphis, TN 38137. 2 Item 3. Table of Contents: Topic Page Item 4. Advisory Business……………………………………………………………………...….…………4 Item 5 Fees and Compensation …………………………………………………….…….……………......5 Item 6 Performance-Based Fees and Side-By-Side Management ……………………..………………5 Item 7 Types of Clients …………………………………………………………………………..……….....6 Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ……………..…....…….…….....6 Item 9 Disciplinary Information …………………………………………………………….……….....…....6 Item 10 Other Financial Industry Activities and Affiliations ……………………….………………......…6 Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .....…7 Item 12 Brokerage Practices ……………………………………………………………………. …………7 Item 13 Review of Accounts …………………………………………………………...……….…..………8 Item 14 Client Referrals and Other Compensation ………………………..……….…….…...…..…..…8 Item 15 Custody ………………………………………………………………………………..…..……..…8 Item 16 Investment Discretion …………………………………………………………….….…...…..…...8 Item 17 Voting Client Securities ………………………………………………………………..….….…...8 Item 18 Financial Information ………………………………………………………….………….…….…9 Item 19 Requirements for State-Registered Advisers ……………………………….…….………....…9 . 3 Item 4. Advisory Business Cardinal Wealth Advisory, LLC ("Cardinal Wealth" or "Adviser") was founded in October 2005 and offers comprehensive investment advisory services to its clients, focusing on consulting and management services. The advisory services offered by Cardinal Wealth are normally offered as a complete package. When appropriate, Cardinal Wealth may offer certain services as stand alone services if doing so is consistent with the needs of the client and the investment philosophy of Cardinal Wealth. Fees for these stand-alone services are typically billed separately and are not included in the stated advisory fee. As of December 2024, Cardinal Wealth Advisory provided investment advisory services on a discretionary basis on assets of approximately $208 million. Founder and Managing Principal Daniel Talmadge Keel, III born 1962 BA Millsaps College 1984 Business Administration Mr. Keel began his career in financial services in 1984, working with clients in the area of financial, estate, and business planning. In 1988, he joined Morgan Keegan & Co. where he held the title of Managing Director. His tenure at Morgan Keegan included working as a financial advisor with affluent individuals in the Private Client Group as well as work as a successful institutional equity salesman in the Equity Capital Markets Divisions. His practice consisted of individual consultation in the matters of comprehensive wealth management issues such as financial, estate, and businesses succession planning as well as investment management consulting. Dan is the founder and Managing Principal of Cardinal Wealth Advisory. Dan is a member of the New Memphis Institute, a Goals for Memphis Initiative, and is a graduate of Leadership Memphis. Investment Advisor Representative, Chief Compliance Officer Wilson P. Barton, IV Born 1995 BS Birmingham Southern University 2018 Business Administration Mr. Barton attended Birmingham Southern University from 2014-2018. Wil began his financial career as a Project Manager Intern at Sunburst Financial, where he gained foundational experience in operations and procedural efficiency. He was later promoted to Financial Advisor and Portfolio Manager, overseeing $280 million in client assets across 1,000 accounts and serving on the firm’s Investment Committee. In 2020, Wil joined Cardinal Wealth Advisory as a Financial Advisor, where he works closely with high-net- worth individuals, families, and business owners, providing financial planning and investment advisory services tailored to their unique goals. His responsibilities include Chief Compliance Officer, investment selection, and due diligence on alternative investments. Wil currently holds the Series 65 license. 4 Item 5. Fees and Compensation Clients are charged a quarterly fee that is billed quarterly and payable in advance at the beginning of each quarter. Each quarterly billing is one quarter (25%) of the appropriate annual fee applied to the ending balance of the account, including cash equivalents, at quarter end. Market Value of Account Fixed Income Equity $0 - $1,000,000 .40% 1.50% $1,000,001 - $3,000,000 .30% 1.25% $3,000,001 - $5,000,000 .25% 1.00% $5,000,001 - $10,000,000 .20% .85% Above $10,000,000 Negotiable Negotiable All Fee Arrangements are negotiable. Client accounts that are initiated mid-quarter are charged a pro rata fee for the fraction of the quarter during which the account is under management. Client accounts that are terminated mid-quarter are rebated the pro rata fee for the fraction of the quarter during which the accounts are not under management. When client funds are placed with other money managers additional fees may be imposed by such money managers. Employees of Cardinal Wealth may provide services regarding insurance products consistent with the client's financial and tax status, age, risk tolerance and investment objectives. Employees of Cardinal Wealth may assist clients in analyzing and evaluating variable and traditional life insurance policies in terms of how they affect the clients goals and objectives. Fee arrangements for these services are disclosed and negotiated before any such services are rendered. Investment advisory services provided by associated persons of Cardinal Wealth may include advice about private equity funds. These funds are typically organized as limited liability companies or limited partnerships. Employees of Cardinal Wealth may provide a client with advice on managed futures funds and accounts, hedge funds and other alternative investments consistent with the client's financial and tax status, age, risk tolerance and investment objectives. These funds are typically organized as limited liability companies or limited partnerships. Item 6. Performance-Based Fees and Side-By-Side Management Cardinal Wealth Advisory does not accept Performance-Based fees. 5 Item 7. Types of Clients Cardinal Wealth Advisory provides investment advice to individuals, high-net-worth individuals, banking or thrift institutions, insurance companies, and corporations. Item 8. Methods of Analysis, Investment Strategies and Risk of Loss Cardinal Wealth focuses on a three-step approach to portfolio management: (1) Investment Policy Evaluation: The adviser will meet with the client to determine the client's investment needs and goals. The adviser will then formulate an Investment Policy which identifies those needs and goals and the criteria to be used for the selection of investment managers and/or investment vehicles and the procedures and timing intervals for monitoring investment performance. (2) Money Manager Search and Selection: The advisor will review various money managers and/or investment vehicles to determine which services and/or investments are consistent with the client's needs and goals as identified in the investment policy evaluation. Appropriate managers and/or investment vehicles will then be retained. (3) Monitoring and Reporting on Investment Performance Client investments will be monitored continuously based on the procedures and timing intervals determined through the Investment Policy Evaluation. Item 9. Disciplinary Information Neither Cardinal Wealth Advisory, LLC nor any of its employees are currently or historically subject to any legal or disciplinary events. Item 10. Other Financial Industry Activities and Affiliations Neither Cardinal Wealth Advisory, LLC nor any of its employees are currently or historically registered as a broker-dealer, futures commission merchant, or commodity pool operator. No members of the firm are involved in any of the above activities via a related person. 6 Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading Clients or prospective clients may obtain a copy of Cardinal Wealth's Code of Ethics by contacting Dan Keel or Wil Barton at (901) 767- 4401 Cardinal Wealth, its associates, employees and members of their respective immediate families, may buy or sell for their own accounts securities or other investment products recommended to clients and thus may have an interest or account position in securities or investment products which may be recommended to clients. Any such transactions are likely to be insignificant to the market as a whole. Cardinal Wealth also has internal procedures to be followed for transactions in employee and related accounts which include, among other provisions, the specific guidelines dictating the rules for purchases and sales in employee accounts. These policies and procedures are intended to prevent employees from benefiting from transactions placed on behalf of client accounts. Item 12. Brokerage Practices Cardinal Wealth shall have discretion to choose the broker or dealer and may use certain broker dealers to facilitate transactions for various reasons, which may include the broker or dealer's ability to track performance of the client's investments and other reasons discussed below. Subject only to any client direction to utilize a particular broker or dealer for execution of transactions, Cardinal Wealth is generally directed to choose a broker-dealer based on the ability to obtain the best combination of price and execution. When Cardinal Wealth directs transactions without the assistance of an additional money manager(s), the Adviser relies on the same principles of best execution. Client accounts utilizing third party investment managers shall be subject to an initial agreement between Cardinal Wealth, the third party investment manager and the custodial/executing broker-dealer. Through the Management Agreement, clients may direct all portfolio transactions be executed through particular brokers or dealers. Such a direction to utilize a particular broker or dealer may be conditioned by the client or the broker or the dealer being competitive as to price and execution of each transaction, or may be subject to varying degrees of "restriction," i.e., an instruction to utilize the broker or dealer whether or not competitive, or at specified levels of commission or commissions discounts which are less favorable than might otherwise be attained by Cardinal Wealth, or a selected third party investment manager, when using any suggested broker or dealer. Cardinal Wealth Advisory is not engaged in any soft dollar arrangements. 7 Item 13. Review of Accounts Mr. Keel and Mr. Barton will monitor client accounts on an ongoing basis and conduct formal reviews at least annually to ensure that the advisory services provided remain aligned with each client’s investment objectives and financial goals. Additional reviews may be prompted by a variety of circumstances, such as significant contributions or withdrawals, tax planning needs, major market events, security-specific developments, or changes in a client’s risk tolerance or financial situation. Clients receive trade confirmations and monthly or quarterly account statements directly from their custodians. In conjunction with periodic account reviews, Cardinal Wealth Advisory may also provide reports that include relevant portfolio details such as current holdings, performance data, and market commentary. Item 14. Client Referrals and Other Compensation Cardinal Wealth Advisory does not participate in any form of compensation or economic benefit for client referrals. Item 15. Custody Clients utilizing the investment advisory services of Cardinal Wealth will receive monthly, quarterly and/or annual statements from investment companies, product sponsors, broker-dealers and/or custodians. In addition, Cardinal Wealth will provide performance reports for each investment advisory account on a quarterly basis. On an annual basis, Cardinal Wealth will provide reports of realized gains and losses indicating distinctions between short and long term gains, as well as an income and expense report. Item 16. Investment Discretion Cardinal Wealth's investment advisory client accounts are managed on a discretionary basis subject to limitations imposed by the client's Investment Policy Statement. Cardinal Wealth is provided with written authority through the Wealth Management Agreement to determine which investment managers and/or investment vehicles are to be allocated to and taken from (rebalancing) and the amounts thereof. Changes to the Investment Policy Statement, as well as to Cardinal Wealth's discretion, may be made by the client. 8 Item 17. Voting Client Securities Cardinal Wealth Advisory does not vote proxies on behalf of their clients. Item 18. Financial Information Cardinal Wealth Advisory does not have any financial condition that would reasonably be expected to impair our ability to meet our contractual commitments to clients. We do not have custody of client funds or securities, nor do we act as trustee or hold authority as a signatory on client accounts. Additionally, we do not require or solicit the prepayment of more than $1,200 in fees per client, six months or more in advance. As such, we are not required to include a financial statement with this brochure. Cardinal Wealth Advisory has not been the subject of a bankruptcy petition at any time during the past ten years. 9