View Document Text
Item 1. Cover Page
Cardinal Wealth Advisory, LLC
5100 Poplar Ave
Suite 2410
Memphis, TN 38137
(901) 767-4401
Managing Principal: Daniel T. Keel, III
E mail: dkeel@cardinalwealthadvisory.com
Investment Advisor Representative: Wilson P. Barton, IV
E mail: wbarton@cardinalwealthadvisory.com
Chief Compliance Officer: Wilson P. Barton, IV
E mail: wbarton@cardinalwealthadvisory.com
The date of this brochure is August 1, 2025
This brochure provides information about the qualifications and business practices of Cardinal Wealth
Advisory. If you have questions about the contents of this brochure, please contact us at (901) 767-4401
or via the email addresses listed above. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Cardinal Wealth Advisory is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2. Material Changes
On July 31, 2025, we relocated our principal office to 5100 Poplar Avenue, Suite 2410, Memphis, TN
38137.
2
Item 3. Table of Contents:
Topic Page
Item 4. Advisory Business……………………………………………………………………...….…………4
Item 5 Fees and Compensation …………………………………………………….…….……………......5
Item 6 Performance-Based Fees and Side-By-Side Management ……………………..………………5
Item 7 Types of Clients …………………………………………………………………………..……….....6
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ……………..…....…….…….....6
Item 9 Disciplinary Information …………………………………………………………….……….....…....6
Item 10 Other Financial Industry Activities and Affiliations ……………………….………………......…6
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .....…7
Item 12 Brokerage Practices ……………………………………………………………………. …………7
Item 13 Review of Accounts …………………………………………………………...……….…..………8
Item 14 Client Referrals and Other Compensation ………………………..……….…….…...…..…..…8
Item 15 Custody ………………………………………………………………………………..…..……..…8
Item 16 Investment Discretion …………………………………………………………….….…...…..…...8
Item 17 Voting Client Securities ………………………………………………………………..….….…...8
Item 18 Financial Information ………………………………………………………….………….…….…9
Item 19 Requirements for State-Registered Advisers ……………………………….…….………....…9
.
3
Item 4. Advisory Business
Cardinal Wealth Advisory, LLC ("Cardinal Wealth" or "Adviser") was founded in October 2005 and offers
comprehensive investment advisory services to its clients, focusing on consulting and management
services. The advisory services offered by Cardinal Wealth are normally offered as a complete package.
When appropriate, Cardinal Wealth may offer certain services as stand alone services if doing so is
consistent with the needs of the client and the investment philosophy of Cardinal Wealth. Fees for these
stand-alone services are typically billed separately and are not included in the stated advisory fee.
As of December 2024, Cardinal Wealth Advisory provided investment advisory services on a
discretionary basis on assets of approximately $208 million.
Founder and Managing Principal
Daniel Talmadge Keel, III
born 1962
BA Millsaps College 1984 Business Administration
Mr. Keel began his career in financial services in 1984, working with clients in the area of financial,
estate, and business planning. In 1988, he joined Morgan Keegan & Co. where he held the title of
Managing Director. His tenure at Morgan Keegan included working as a financial advisor with affluent
individuals in the Private Client Group as well as work as a successful institutional equity salesman in
the Equity Capital Markets Divisions. His practice consisted of individual consultation in the matters of
comprehensive wealth management issues such as financial, estate, and businesses succession
planning as well as investment management consulting. Dan is the founder and Managing Principal of
Cardinal Wealth Advisory.
Dan is a member of the New Memphis Institute, a Goals for Memphis Initiative, and is a graduate of
Leadership Memphis.
Investment Advisor Representative, Chief Compliance Officer
Wilson P. Barton, IV
Born 1995
BS Birmingham Southern University 2018 Business Administration
Mr. Barton attended Birmingham Southern University from 2014-2018. Wil began his financial career as
a Project Manager Intern at Sunburst Financial, where he gained foundational experience in operations
and procedural efficiency. He was later promoted to Financial Advisor and Portfolio Manager, overseeing
$280 million in client assets across 1,000 accounts and serving on the firm’s Investment Committee. In
2020, Wil joined Cardinal Wealth Advisory as a Financial Advisor, where he works closely with high-net-
worth individuals, families, and business owners, providing financial planning and investment advisory
services tailored to their unique goals. His responsibilities include Chief Compliance Officer, investment
selection, and due diligence on alternative investments. Wil currently holds the Series 65 license.
4
Item 5. Fees and Compensation
Clients are charged a quarterly fee that is billed quarterly and payable in advance at the beginning of each
quarter. Each quarterly billing is one quarter (25%) of the appropriate annual fee applied to the ending
balance of the account, including cash equivalents, at quarter end.
Market Value of Account Fixed Income Equity
$0 - $1,000,000 .40% 1.50%
$1,000,001 - $3,000,000 .30% 1.25%
$3,000,001 - $5,000,000 .25% 1.00%
$5,000,001 - $10,000,000 .20% .85%
Above $10,000,000 Negotiable Negotiable
All Fee Arrangements are negotiable. Client accounts that are initiated mid-quarter are charged a pro rata
fee for the fraction of the quarter during which the account is under management. Client accounts that are
terminated mid-quarter are rebated the pro rata fee for the fraction of the quarter during which the
accounts are not under management. When client funds are placed with other money managers additional
fees may be imposed by such money managers.
Employees of Cardinal Wealth may provide services regarding insurance products consistent with the
client's financial and tax status, age, risk tolerance and investment objectives. Employees of Cardinal
Wealth may assist clients in analyzing and evaluating variable and traditional life insurance policies in
terms of how they affect the clients goals and objectives. Fee arrangements for these services are
disclosed and negotiated before any such services are rendered.
Investment advisory services provided by associated persons of Cardinal Wealth may include advice about
private equity funds. These funds are typically organized as limited liability companies or limited
partnerships.
Employees of Cardinal Wealth may provide a client with advice on managed futures funds and accounts,
hedge funds and other alternative investments consistent with the client's financial and tax status, age, risk
tolerance and investment objectives. These funds are typically organized as limited liability companies or
limited partnerships.
Item 6. Performance-Based Fees and Side-By-Side Management
Cardinal Wealth Advisory does not accept Performance-Based fees.
5
Item 7. Types of Clients
Cardinal Wealth Advisory provides investment advice to individuals, high-net-worth individuals,
banking or thrift institutions, insurance companies, and corporations.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Cardinal Wealth focuses on a three-step approach to portfolio management:
(1) Investment Policy Evaluation:
The adviser will meet with the client to determine the client's investment needs and goals. The adviser
will then formulate an Investment Policy which identifies those needs and goals and the criteria to be
used for the selection of investment managers and/or investment vehicles and the procedures and
timing intervals for monitoring investment performance.
(2) Money Manager Search and Selection:
The advisor will review various money managers and/or investment vehicles to determine which
services and/or investments are consistent with the client's needs and goals as identified in the
investment policy evaluation. Appropriate managers and/or investment vehicles will then be retained.
(3) Monitoring and Reporting on Investment Performance
Client investments will be monitored continuously based on the procedures and timing intervals
determined through the Investment Policy Evaluation.
Item 9. Disciplinary Information
Neither Cardinal Wealth Advisory, LLC nor any of its employees are currently or historically subject to any
legal or disciplinary events.
Item 10. Other Financial Industry Activities and Affiliations
Neither Cardinal Wealth Advisory, LLC nor any of its employees are currently or historically registered as
a broker-dealer, futures commission merchant, or commodity pool operator. No members of the firm are
involved in any of the above activities via a related person.
6
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Clients or prospective clients may obtain a copy of Cardinal Wealth's Code of Ethics by contacting Dan
Keel or Wil Barton at (901) 767- 4401
Cardinal Wealth, its associates, employees and members of their respective immediate families, may buy
or sell for their own accounts securities or other investment products recommended to clients and thus
may have an interest or account position in securities or investment products which may be
recommended to clients. Any such transactions are likely to be insignificant to the market as a whole.
Cardinal Wealth also has internal procedures to be followed for transactions in employee and related
accounts which include, among other provisions, the specific guidelines dictating the rules for purchases
and sales in employee accounts. These policies and procedures are intended to prevent employees from
benefiting from transactions placed on behalf of client accounts.
Item 12. Brokerage Practices
Cardinal Wealth shall have discretion to choose the broker or dealer and may use certain broker dealers
to facilitate transactions for various reasons, which may include the broker or dealer's ability to track
performance of the client's investments and other reasons discussed below. Subject only to any client
direction to utilize a particular broker or dealer for execution of transactions, Cardinal Wealth is generally
directed to choose a broker-dealer based on the ability to obtain the best combination of price and
execution. When Cardinal Wealth directs transactions without the assistance of an additional money
manager(s), the Adviser relies on the same principles of best execution.
Client accounts utilizing third party investment managers shall be subject to an initial agreement between
Cardinal Wealth, the third party investment manager and the custodial/executing broker-dealer.
Through the Management Agreement, clients may direct all portfolio transactions be executed through
particular brokers or dealers. Such a direction to utilize a particular broker or dealer may be conditioned
by the client or the broker or the dealer being competitive as to price and execution of each transaction,
or may be subject to varying degrees of "restriction," i.e., an instruction to utilize the broker or dealer
whether or not competitive, or at specified levels of commission or commissions discounts which are less
favorable than might otherwise be attained by Cardinal Wealth, or a selected third party investment
manager, when using any suggested broker or dealer.
Cardinal Wealth Advisory is not engaged in any soft dollar arrangements.
7
Item 13. Review of Accounts
Mr. Keel and Mr. Barton will monitor client accounts on an ongoing basis and conduct formal reviews at
least annually to ensure that the advisory services provided remain aligned with each client’s investment
objectives and financial goals. Additional reviews may be prompted by a variety of circumstances, such
as significant contributions or withdrawals, tax planning needs, major market events, security-specific
developments, or changes in a client’s risk tolerance or financial situation.
Clients receive trade confirmations and monthly or quarterly account statements directly from their
custodians. In conjunction with periodic account reviews, Cardinal Wealth Advisory may also provide
reports that include relevant portfolio details such as current holdings, performance data, and market
commentary.
Item 14. Client Referrals and Other Compensation
Cardinal Wealth Advisory does not participate in any form of compensation or economic benefit for
client referrals.
Item 15. Custody
Clients utilizing the investment advisory services of Cardinal Wealth will receive monthly, quarterly and/or
annual statements from investment companies, product sponsors, broker-dealers and/or custodians. In
addition, Cardinal Wealth will provide performance reports for each investment advisory account on a
quarterly basis. On an annual basis, Cardinal Wealth will provide reports of realized gains and losses
indicating distinctions between short and long term gains, as well as an income and expense report.
Item 16. Investment Discretion
Cardinal Wealth's investment advisory client accounts are managed on a discretionary basis subject to
limitations imposed by the client's Investment Policy Statement. Cardinal Wealth is provided with written
authority through the Wealth Management Agreement to determine which investment managers and/or
investment vehicles are to be allocated to and taken from (rebalancing) and the amounts thereof.
Changes to the Investment Policy Statement, as well as to Cardinal Wealth's discretion, may be made by
the client.
8
Item 17. Voting Client Securities
Cardinal Wealth Advisory does not vote proxies on behalf of their clients.
Item 18. Financial Information
Cardinal Wealth Advisory does not have any financial condition that would reasonably be expected to
impair our ability to meet our contractual commitments to clients. We do not have custody of client funds
or securities, nor do we act as trustee or hold authority as a signatory on client accounts. Additionally, we
do not require or solicit the prepayment of more than $1,200 in fees per client, six months or more in
advance. As such, we are not required to include a financial statement with this brochure. Cardinal
Wealth Advisory has not been the subject of a bankruptcy petition at any time during the past ten years.
9