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Part 2A of Form ADV: Firm Brochure
Item 1 – Cover Page
Carl P. Sherr & Co., LLC
446 Main Street
Worcester, MA 01608
Telephone: 508-791-7126
Email: esherr@carlpsherr.com
Web Address: www.carlpsherr.com
March 2025
Form ADV, Part 2; our “Disclosure Brochure” or “Brochure” as required by the
Investment Advisers Act of 1940 is a very important document between Clients (“you”,
“your”) and Carl P. Sherr & Co., LLC. (“CPS & Co”, “us”, “we”, “our”). 'CPS & Co’s IARD
firm number is 3394.
This Brochure provides information about the qualifications and business practices of
Carl P. Sherr & Co., LLC. If you have any questions about the contents of this Brochure,
please contact us at (508) 791-7126 or esherr@carlpsherr.com. The information in this
brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
We are a registered investment adviser. Our registration as an investment adviser does
not imply any level of skill or training. Additional information about Carl P. Sherr & Co.,
LLC is also available on the SEC’s website at www.adviserinfo.sec.gov (click on the
link, select “Investment Adviser Search” and type in our firm name). The results will
provide you with both Parts 1 and 2 of our Form ADV.
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Item 2 – Material Changes
The SEC adopted “Amendments to Form ADV” in July 2010. Our disclosure document
was prepared according to the SEC’s new requirements and rules. As you will see, this
document is a narrative that is substantially different in form and content and includes
some new information that we were not previously required to disclose.
This Item will be used to provide our clients with a summary of new and/or updated
information. We will inform you of the revision(s) based on the nature of the updated
information.
Annual Update:
Form ADV Part 2 requires registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an
adviser’s brochure, the adviser is required to notify clients and provide a description of
the material changes. Generally, we will notify clients of material changes on an annual
basis. However, where we determine that an interim notification is either meaningful or
required, we will notify our clients promptly. In either case, we will notify our clients in a
separate document.
Material Changes You Should Know:
The last annual updating amendment dated March 2024, has been updated as of March
2025. There are no material changes since the last update.
Additionally, we have made other changes, some of which may clarify or enhance
existing disclosures, but we do not consider these other changes to be material.
Delivery:
This revised Brochure will be available, since our last delivery or posting of this
Brochure on the SEC’s public disclosure website (IAPD) to view at
www.adviserinfo.sec.gov or you may contact us at the telephone number or via email
shown on the cover page of this Brochure to obtain a copy.
When an update is made to this Brochure, we will ensure that you receive a summary of
any material changes to this and subsequent Brochures that includes an offer to send
you a copy [either by electronic means (email) or in hard copy form] within 120 days of
the close of our business’ fiscal year. Furthermore, we will provide you with other interim
disclosures about material changes, as necessary.
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Item 3 – Table of Contents
Item 1 – Cover Page .........................................................................................................
Item 2 – Material Changes .............................................................................................. ii
Item 3 – Table of Contents .............................................................................................. iii
Item 4 – Advisory Business ............................................................................................. 1
Item 5 – Fees and Compensation ................................................................................... 6
Item 6 – Performance-Based Fees and Side-By-Side Management ............................... 9
Item 7 – Types of Clients ............................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................ 11
Item 9 – Disciplinary Information ................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations ......................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading .......................................................................................................................... 15
Item 12 – Brokerage Practices ...................................................................................... 16
Item 13 – Review of Accounts ....................................................................................... 17
Item 14 – Client Referrals and Other Compensation ..................................................... 19
Item 15 – Custody ......................................................................................................... 20
Item 16 – Investment Discretion .................................................................................... 21
Item 17 – Voting Client Securities (i.e., Proxy Voting) ................................................... 22
Item 18 – Financial Information ..................................................................................... 23
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Item 4 – Advisory Business
Carl P. Sherr & Co., LLC ('CPS & Co' or 'we') is a SEC-registered investment adviser
with its principal place of business located in Massachusetts. Carl P. Sherr & Co., LLC
began conducting business in 1964. We offer investment management and financial
planning services to our clients. As of December 31, 2024, the firm had $434,659,764 in
assets under management which were managed on a discretionary basis and
$15,843,216 managed on a non-discretionary basis.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities
controlling 25% or more of this company).
• Gary Hyman Sherr, and
• Edward Laurence Sherr.
Carl P. Sherr & Co., LLC offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds
based on the individual needs of the client. Through personal discussions in which
goals and objectives based on a client's particular circumstances are established, we
develop a client's personal investment policy and create and manage a portfolio based
on that policy. During our data-gathering process, we determine the client’s individual
objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also
review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary or non-discretionary basis.
Account supervision is guided by the client's stated objectives (i.e., maximum capital
appreciation, growth, income or growth and income) as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors.
Our investment recommendations are not limited to any specific product or service
offered by a broker-dealer or insurance company and will generally include advice
regarding the following securities:
• Exchange-listed securities
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• Securities traded over the counter
• Foreign issuers
• Warrants
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Variable annuities
• Mutual fund shares
• United States governmental securities
• Options contracts on securities
A client’s assets typically will be invested in a customized portfolio inclusive of some of
the above investments developed by CPS & Co utilizing information made available
from Fidelity Institutional Wealth Services.
Because some types of investments involve certain additional degrees of risk, they will
only be implemented/recommended when consistent with the client's stated investment
objectives, tolerance for risk, liquidity, and suitability.
FINANCIAL PLANNING
We offer comprehensive financial planning for individuals, families, and small
businesses. We are dedicated to providing independent, objective, professional advice
customized to meet our clients’ specified needs.
Our comprehensive financial plans target the following areas:
Investment Analysis & Design
Insurance Needs Analysis
• Retirement Planning
• Education Funding
•
• Estate Planning
•
• Cash flow, budgeting, and tax analysis
Financial planning is a comprehensive evaluation of a client’s current and future
financial state. Through the financial planning process, all questions, information, and
analysis are considered as they impact and are impacted by the entire financial and life
situation of the client.
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The Process
• Our financial planning process starts with an initial exploration meeting, offered
free of charge to discuss how our services can match our client’s needs.
• The next step is for the client to complete a detailed, get acquainted
questionnaire and to gather requested information.
• After verifying the information, we start a series of planning meetings. We have
planning meetings until we have addressed all of the goals to our client’s
satisfaction including results if no changes were made and recommendations and
possible changes to current course of action.
• Also, as needed, we coordinate the implementation of the plan with the client’s
accountant, attorney, or other professionals.
• Upon completion, we mutually set a schedule for check-in meetings to measure
progress.
CPS engages with clients using a team approach. Our financial planning team members
are responsible for varying aspects of preparation of your plan and all planning services
are supervised and reviewed by the client’s advisor.
Client agrees to provide requested information and/or establish connections using
eMoney, our financial planning software. Client and CPS will meet to review and
prioritize financial goals. The written financial plan(s) presented by CPS will illustrate the
current financial position and explore options to meet stated financial goals. As the
engagement progresses, Client and CPS will agree on roles and responsibilities for
each party to implement and monitor each goal within the financial plan. All information
and documentation provided by the Client will be considered true. Client understands
that the plan is based on the information provided and agrees to tell CPS of any
material changes to the information.
CPS & Co aims to separate the financial planning process from the decision to
purchase a financial product or service. You are not committed or required at any time
to purchase a financial product or service from CPS & Co. CPS & Co does not currently
sell any financial products and offers financial planning and investment management
services as outlined in this Agreement. It is important to note that there is an inherited
conflict of interest in having CPS & Co help you implement our financial plan through
our investment management services, as we will receive additional compensation.
Please note that similar investment management services may (or may not) be
available from other investment advisers for similar or lower fees.
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Investment advice may be offered on the following:
• Exchange-listed securities
• Mutual fund shares
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
United States governmental securities
•
• Fixed or Variable annuities
• Employer Stock options
IRA Rollover Recommendations
In complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-
02"), when applicable, we are providing the following acknowledgment to clients. When
the firm provides investment advice to clients regarding their retirement plan account or
individual retirement account, we are a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way the firm makes
money creates some conflicts with clients’ interests. We operate under an exemption
that requires us to act in the clients’ best interest and not put our or our employees’
interest ahead of the clients. Under this exemption, we must:
• meet a professional standard of care when making investment recommendations
(give prudent advice),
• never put the firm’s or its employees’ financial interests ahead of the clients when
making recommendations (give loyal advice),
• avoid making misleading statements about conflicts of interest, fees, and
•
investments,
follow policies and procedures designed to ensure that we and our employees
give advice that is in the clients’ best interest,
• charge no more than is reasonable for our services, and
• give the clients basic information about conflicts of interest.
We benefit financially from the rollover of the clients’ assets from a retirement account
to an account that we manage or provide investment advice, because the clients’ assets
increase the assets under management and, in turn, our advisory fees. As a fiduciary,
we only recommend a rollover when we and our employees believe it is in the clients’
best interest.
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WRAP FEE PROGRAM
CPS & Co does not intend to offer wrap fee program services.
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Item 5 – Fees and Compensation
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
Our annual fees for Investment Supervisory Services are based upon a percentage of
assets under management and generally range from 0.50% to 1.50%.
Our fees are billed monthly, in arrears, at the beginning of each month based upon the
value (market value or fair market value in the absence of market value), of the client's
account at the end of the previous billing period. Fees will be debited or billed directly
from the account in accordance with the client authorization in the Investment Advisory
Agreement.
A minimum of $500,000 of assets under management is required for this service. This
account size may be negotiable under certain circumstances. Carl P. Sherr & Co., LLC
may group certain related client accounts for the purpose of achieving the minimum
account size and determining the annualized fee.
Limited Negotiability of Advisory Fees: Although Carl P. Sherr & Co., LLC has
established the aforementioned fee schedule(s); we retain the discretion to negotiate
alternative fees on a client-by-client basis. Therefore, clients with similar assets under
management and investment objectives may pay higher or lower fees than other clients.
Client facts, circumstances and needs are considered in determining the fee schedule.
These include the complexity of the client, assets to be placed under management,
anticipated future additional assets; related accounts; portfolio style, account
composition, reports, among other factors. The specific annual fee schedule is identified
in the contract between the adviser and each client.
We may group certain related client accounts for the purpose of achieving the minimum
account size requirements and determining the annualized fee.
Discounts, which are not generally available to our advisory clients, may be offered to
family members and friends of associated persons of our firm.
FINANCIAL PLANNING FEES
Flat Fee engagement
CPS & Co will be compensated for financial planning services using our flat fee financial
planning pricing structure with an annual minimum fee of $5,000. The fee is derived by
reviewing the complexity of Client financial goals and time expected to prepare and
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deliver financial planning advice. The fee will be reviewed and may be adjusted on an
annual basis. Fees may be assessed quarterly in arrears. For new planning clients,
there is an initial deposit of $2500 and then a second installment of $2500 when the
work is complete.
Direct bill is not regularly offered but if Client is unable to pay electronically a $50
administrative fee will be assessed for each invoice.
Prior planning relationships before the adoption of our flat fee financial planning
structure may be charged on an hourly basis (see details below). Discounts, which are
not generally available to all clients, may be offered to family members and friends of
associated persons of our firm.
Hourly engagement
CPS & Co will be compensated for financial planning services charged on an hourly
basis of $300 per hour. The fee is based on the time required to prepare, present and
review the plan with client. Billable time is tracked on a log and can be presented to a
client as requested. Client will be billed after completion of the financial planning
services but not to exceed 12 months from when the work started. If client is not
satisfied with the quality of work, client will not receive a bill for the financial planning
services. The hourly engagement is available only to existing planning relationships with
an initial engagement prior to October 1, 2019.
Financial Planning Fee Offset: Carl P. Sherr & Co., LLC reserves the discretion to
reduce or waive the hourly fee and/or the minimum fixed fee if a financial planning client
chooses to engage us for our Portfolio Management Services.
CPS & Co does not charge clients separately for financial planning (after year 1) when
annual investment advisory revenue is greater than $5,000.
Limited Negotiability of Financial Planning Fees: Although Carl P. Sherr & Co., LLC
has established the aforementioned fee schedule(s); we retain the discretion to
negotiate alternative fees on a client-by-client basis. Client facts, circumstances and
needs are considered in determining the fee schedule. These include the complexity of
the client, assets to be placed under management, anticipated future additional assets;
related household accounts; among other factors. The specific annual fee schedule is
identified in the contract between the planner and each client.
Discounts, not generally available to our advisory clients, may be offered to family
members and friends of associated persons of our firm.
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GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at
any time, by either party, for any reason upon receipt of 30 days written notice.
Mutual Fund Fees: All fees paid to Carl P. Sherr & Co., LLC for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds
and/or ETFs to their shareholders. These fees and expenses are described in each
fund's prospectus. These fees will generally include a management fee, other fund
expenses, and a possible distribution fee. Only no load or load-waived funds are
included in the program. A client could invest in a mutual fund directly, without our
services. In that case, the client would not receive the services provided by our firm
which are designed, among other things, to assist the client in determining which mutual
fund or funds are most appropriate to each client's financial condition and objectives.
Accordingly, the client should review both the fees charged by the funds and our fees to
fully understand the total amount of fees to be paid by the client and to thereby evaluate
the advisory services being provided.
Separately Managed Account Fees: Clients participating in separately managed
account programs may be charged various program fees in addition to the advisory fee
charged by our firm. In evaluating such an arrangement, the client should also consider
the amount of portfolio activity in the client’s account, and other factors. We will review
with clients any separate program fees that may be charged to clients.
Additional Fees and Expenses: In addition to our advisory fees, clients are also
responsible for the fees and expenses charged by custodians and imposed by broker
dealers, such as brokerage commissions and transaction fees. It also includes, but is
not limited to, any transaction charges imposed by a broker dealer with which an
independent investment manager effects transactions for the client's account(s). Please
refer to the "Brokerage Practices" section (Item 12) of this Form ADV for additional
information.
Advisory Fees in General: Clients should note that similar advisory services may (or
may not) be available from other registered (or unregistered) investment advisers for
similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit
payment of fees in advance of services rendered.
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Item 6 – Performance-Based Fees and Side-By-Side Management
Carl P. Sherr & Co., LLC does not charge advisory fees on a share of the capital gains
or capital appreciation of the funds or securities in a client account (so-called
performance-based fees) or engage in side-by-side management. Our compensation
structure is disclosed in detail in Item 5 above.
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Item 7 – Types of Clients
Carl P. Sherr & Co., LLC provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
•
• High net worth individuals
• Charitable organizations
• Small business
• Trusts
• Estates
As previously disclosed in Item 5, our firm has established certain initial minimum
account requirements, based on the nature of the service(s) being provided. For a more
detailed understanding of those requirements, please review the disclosures provided in
each applicable service.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or
managing client assets:
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to
identify an appropriate ratio of securities, fixed income, and cash suitable to the client’s
investment goals and risk tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a
particular security, industry, or market sector. Another risk is that the ratio of securities,
fixed income, and cash will change over time due to stock and market movements and,
if not corrected, will no longer be appropriate for the client’s goals.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the
manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic
conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt
to determine if there is significant overlap in the underlying investments held in other
fund(s) in the client’s portfolio. We also monitor the funds or ETFs in an attempt to
determine if they are continuing to follow their stated investment strategy.
The risk of mutual fund and/or ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A manager who has been successful
may not be able to replicate that success in the future. In addition, as we do not control
the underlying investments in a fund or ETF, managers of different funds held by the
client may purchase the same security, increasing the risk to the client if that security
were to fall in value. There is also a risk that a manager may deviate from the stated
investment mandate or strategy of the fund or ETF, which could make the holding(s)
less suitable for the client’s portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the
assumption that the companies whose securities we purchase and sell, the rating
agencies that review these securities, and other publicly available sources of
information about these securities, are providing accurate and unbiased data. While we
are alert to indications that data may be incorrect, there is always a risk that our
analysis may be compromised by inaccurate or misleading information.
Customized Portfolios: In developing a mutual fund portfolio for a client, CPS & Co
will perform comprehensive due diligence, and style- and holdings-based analysis of
each fund, using the resources of Fidelity Institutional Wealth Services. Particular
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attention is paid to factors such as expenses, management experience, ownership
levels of the fund and willingness to protect their investment discipline.
If open end mutual funds are selected, only no load and load-waived funds are included
in the program. Portfolio accounts will be rebalanced as needed. Depending on a
client’s needs and objectives, other investments may be included in a portfolio, such as
individual stocks, bonds and exchange traded funds.
INVESTMENT STRATEGIES
We use the following strategy in managing client accounts, provided that such strategy
is appropriate to the needs of the client and consistent with the client's investment
objectives, risk tolerance, and time horizons, among other considerations:
Long-term purchases: We purchase securities with the idea of holding them in the
client's account for a year or longer. Typically, we employ this strategy when:
• we believe the securities to be currently undervalued, and/or
• we want exposure to a particular asset class over time, regardless of the current
projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of
time, we may not take advantage of short-term gains that could be profitable to a client.
Moreover, if our predictions are incorrect, a security may decline sharply in value before
we make the decision to sell.
Risk of Loss: Securities investments are not guaranteed, and you may lose money on
your investments. We ask that you work with us to help us understand your tolerance
for risk.
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Item 9 – Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's
or prospective client's evaluation of our advisory business or the integrity of our
management.
Our firm and our management personnel have no reportable disciplinary events to
disclose.
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Item 10 – Other Financial Industry Activities and Affiliations
FIRM Registrations:
Neither CPS nor any of our management persons (except as disclosed below) are
registered or have an application pending to register as a broker-dealer, a registered
representative of a broker-dealer, futures commission merchant, commodity pool
operator, commodity trading advisor or as an associated person of the foregoing
entities.
In addition, neither CPS nor any of our management persons have any relationship or
arrangement that is material to our advisory business or to our clients that we or any of
our management persons have with any related person that is, under common control
and ownership, a:
• Broker-dealer, municipal securities dealer, or government securities dealer or
broker,
•
Investment company or other pooled investment vehicle,
• Other investment adviser or financial planner,
• Futures commission merchant (or commodity pool operator or commodity trading
advisor),
• Banking or thrift institution,
• Accountant or accounting firm,
• Lawyer or law firm,
•
Insurance company or agency,
• Pension consultant,
• Real estate broker or dealer or
• Sponsor or syndicator of limited partnerships.
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Interest
in Client
Item 11 – Code of Ethics, Participation or
Transactions and Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of
business conduct that we require of our employees, including compliance with
applicable federal securities laws.
Carl P. Sherr & Co., LLC and our personnel owe a duty of loyalty, fairness, and good
faith towards our clients, and have an obligation to adhere not only to the specific
provisions of the Code of Ethics but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly
securities transactions reports as well as initial and annual securities holdings reports
that must be submitted by the firm’s access persons. Among other things, our Code of
Ethics also requires prior approval of any acquisition of securities in a limited offering
(e.g., private placement) or an initial public offering. Our code also provides for
oversight, enforcement, and recordkeeping provisions.
Carl P. Sherr & Co., LLC's Code of Ethics further includes the firm's policy prohibiting
the use of material non-public information. While we do not believe that we have any
particular access to non-public information, all employees are reminded that such
information may not be used in a personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients.
You may request a copy by email sent to esherr@carlpsherr.com, or by calling us at
508-791-7126.
Our Code of Ethics is designed to assure that the personal securities transactions,
activities and interests of our employees will not interfere with (i) making decisions in the
best interest of advisory clients and (ii) implementing such decisions while, at the same
time, allowing employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal
accounts securities identical to or different from those recommended to our clients. In
addition, any related person(s) may have an interest or position in a certain security(ies)
which may also be recommended to a client.
It is the expressed policy of our firm that no person employed by us may purchase or
sell any security prior to a transaction(s) being implemented for an advisory account,
thereby preventing such employee(s) from benefiting from transactions placed on behalf
of advisory accounts.
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Item 12 – Brokerage Practices
Carl P. Sherr & Co., LLC does not have any soft-dollar arrangements and does not
receive any soft-dollar benefits.
Carl P. Sherr & Co., LLC requires that clients provide us with written authority (hard
copy or electronic) to open an account at Fidelity Institutional Wealth Services and any
transaction costs will be charged to the client.
Clients must include any limitations on this discretionary authority in the Investment
Advisory Agreement. Clients may change/amend these limitations as required. Such
amendments must be provided to us in writing.
Aggregation of Orders: From time to time, it may be appropriate for more than one
client account to trade in the same securities at the same time. Consistent with its
fiduciary duties, CPS & Co’s policy generally is to allocate investment opportunities to
its clients on an equitable and fair basis, based on a variety of criteria, including the size
of the account, and consistency with a client’s investment guidelines and strategies.
Because of the diversity of objectives, risk tolerances, portfolio guidelines and
limitations, there may often be differences among client accounts in the particular
securities and other instruments held.
To the extent applicable, as a general policy, client securities orders placed with the
same broker for the same security on the same day may be aggregated and allocations
among such clients are effected on a pro rata basis, based on the relative value of the
accounts, or otherwise on an allocation amount or methodology determined at or prior
to the time of the order. If the same prices or execution cannot be obtained, the orders
are combined on an average price basis (such that each client receives the same price
based on the prices obtained).
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Item 13 – Review of Accounts
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: All accounts are reviewed by one or more of our firm’s principals, Edward or
Gary Sherr, prior to the account being established with our firm’s custodians: Fidelity
Investments. The approving principal will review at least quarterly and ensure
conformity to the client’s investment objectives, age, net worth, income, personal stated
risk tolerance and prior investment experience, and if necessary, require a strategy
change based upon a change in the client’s objectives, financial risk tolerance and the
prevailing market conditions.
While the underlying securities within Individual Portfolio Management Services
accounts are continually monitored, these accounts are reviewed at least quarterly.
Accounts are reviewed in the context of each client's stated investment objectives and
guidelines. More frequent reviews may be triggered by material changes in variables
such as the client's individual circumstances, or the market, political or economic
environment.
These accounts are reviewed by:
Gary H. Sherr, Sr. - Vice President
Edward L. Sherr, Sr. - Vice President
Jennifer Simes, CFP® - Lead Planner
REPORTS: Clients will receive a monthly or quarterly statement from the custodian,
detailing all transactions made on behalf of the account, contributions and withdrawals
made by the client, all fees and expenses charged to the account at both the beginning
and end of the statement period. All clients have internet accessibility, password
protected, via the custodian, so that clients can monitor their account as they deem
necessary.
In addition to the monthly statements and confirmations of transactions that clients
receive from the custodian, we will provide monthly and/or quarterly reports
summarizing account performance, balances, and holdings per client's request.
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FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and
terms of the specific engagement, typically no formal reviews will be conducted for
Financial Planning clients unless otherwise agreed upon.
REPORTS: Financial Planning clients will receive a completed financial plan. Additional
reports will not typically be provided unless otherwise agreed upon.
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Item 14 – Client Referrals and Other Compensation
It is Carl P. Sherr & Co., LLC's policy not to engage solicitors or to pay related or non-
related persons to refer potential clients to our firm.
It is Carl P. Sherr & Co., LLC's policy not to accept or allow our related persons to
accept any form of compensation, including cash, sales awards, or other prizes, from a
non-client in conjunction with the advisory services we provide to our clients.
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Item 15 – Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this
Brochure that our firm directly debits advisory fees from client accounts for Investment
Supervisory Services.
As part of this billing process, the client's custodian is advised of the amount of the fee
to be deducted from that client's account. On at least a quarterly basis, the custodian is
required to send to the client a statement showing all transactions within the account
during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is
important for clients to carefully review their custodial statements to verify the accuracy
of the calculation, among other things.
Clients should contact us directly if they believe that there may be an error in their
statement.
Our firm does not have actual or constructive custody of client accounts. However, we
are deemed to have custody of clients’ funds or securities when clients have standing
letters of authorizations (“SLOAs”) with their custodian to move money from a client’s
account to a third-party, and under that SLOA it authorizes us to designate the amount
or timing of transfers with the custodian. The SEC has set forth a set of standards
intended to protect client assets in such situations, which we follow.
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Item 16 – Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case
we place trades in a client's account without contacting the client prior to each trade to
obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the
client:
• determine the security to buy or sell; and/or
• determine the amount of security to buy or sell.
Clients give us discretionary authority when they sign a discretionary agreement with
our firm and may limit this authority by giving us written instructions. Clients may also
change/amend such limitations by once again providing us with written instructions.
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Item 17 – Voting Client Securities (i.e., Proxy Voting)
We vote proxies for all client accounts; however, you always have the right to vote
proxies yourself. You can exercise this right by instructing us in writing to not vote
proxies in your account.
We will vote proxies in the best interests of its clients and in accordance with our
established policies and procedures. Our firm will retain all proxy voting books and
records for the requisite period of time, including a copy of each proxy statement
received, a record of each vote cast, a copy of any document created by us that was
material to making a decision on how to vote proxies, and a copy of each written client
request for information on how the adviser voted proxies. If our firm has a conflict of
interest in voting a particular action, we will notify the client of the conflict and retain an
independent third-party to cast a vote.
Clients may obtain a copy of our complete proxy voting policies and procedures by
contacting the Chief Compliance Officer by telephone at 508-791-7126 or 800-257-4377
or in writing. Clients may request, in writing, information on how proxies for his/her
shares were voted. If any client requests a copy of our complete proxy policies and
procedures or how we voted proxies for his/her account(s), we will promptly provide
such information to the client.
We will neither advise nor act on behalf of the client in legal proceedings involving
companies whose securities are held in the client’s account(s), including, but not limited
to, the filing of "Proofs of Claim" in class action settlements. If desired, clients may direct
us to transmit copies of class action notices to the client or a third party. Upon such
direction, we will make commercially reasonable efforts to forward such notices in a
timely manner.
With respect to ERISA accounts, we will vote proxies unless the plan documents
specifically reserve the plan sponsor's right to vote proxies. To direct us to vote a proxy
in a particular manner, clients should contact our Chief Compliance Officer at 508-791-
7126 or 800-257-4377 or in writing.
You can instruct us to vote proxies according to particular criteria (for example, to
always vote with management, or to vote for or against a proposal to allow a so-called
"poison pill" defense against a possible takeover). These requests must be made in
writing. You can also instruct us on how to cast your vote in a particular proxy contest
by contacting the Chief Compliance Officer at 508-791-7126 or 800-257-4377.
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Item 18 – Financial Information
Under no circumstances do we require or solicit payment of fees in advance of services
rendered. Therefore, we are not required to include a financial statement.
As an advisory firm that maintains discretionary authority for client accounts, we are
also required to disclose any financial condition that is reasonable likely to impair our
ability to meet our contractual obligations. Carl P. Sherr & Co., LLC has no additional
financial circumstances to report.
Carl P. Sherr & Co., LLC has not been the subject of a bankruptcy petition at any time
during the past ten years.
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