Overview
- Headquarters
- Henderson, NV
- Total Firm Assets
- $292 million
- Average High-Net-Worth Client Portfolio Size
- $1.6 million
- Minimum Account Size
- $250,000
Fee Structure
Primary Fee Schedule (ADV 2A & 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $1,000,000 | 1.25% |
| $1,000,001 | $3,000,000 | 1.00% |
| $3,000,001 | and above | 0.90% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,750 | 1.38% |
| $5 million | $51,750 | 1.04% |
| $10 million | $96,750 | 0.97% |
| $50 million | $456,750 | 0.91% |
| $100 million | $906,750 | 0.91% |
Clients
- High-Net-Worth Share of Firm Assets
- 39.91%
- Number of High-Net-Worth Clients
- 75
- Total Client Accounts
- 685
- Discretionary Accounts
- 584
- Non-Discretionary Accounts
- 101
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 309710
Primary Brochure: ADV 2A & 2B (2026-05-18)
View Document Text
F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
Cassady Wealth & Retirement
Planning L.L.C.
Office Address:
2400 W Horizon Ridge Pkwy
Henderson, NV 89052
Additional Branch Office:
10799 W. Twain Avenue
Las Vegas, NV 89135
Tel: (702) 650-4480
Fax: (702) 650-5561
info@cassadywealth.com
Website:
www.cassadywealth.com
MAY 18, 2026
This brochure provides information about the qualifications and business practices of
Cassady Wealth & Retirement Planning L.L.C. Being registered as an investment adviser
does not imply a certain level of skill or training. If you have any questions about the
contents of this brochure, please contact us at (702) 650-4480. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission, or by any state securities authority.
Additional information about Cassady Wealth & Retirement Planning LLC (CRD #309710 )
is available on the SEC’s website at www.adviserinfo.sec.gov
i
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
Since the last filing on March 16, 2026, the following changes have been made:
•
Item 4 to update the assets under management.
•
Item 5 to correct the fee calculation..
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
ii
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Full Brochure Available ............................................................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 6
Wrap Fee Programs ...................................................................................................................................... 6
Client Assets Under Management ............................................................................................................ 7
Item 5: Fees and Compensation ....................................................................................................... 7
Method of Compensation and Fee Schedule........................................................................................ 7
Client Payment of Fees ................................................................................................................................. 9
Additional Client Fees Charged ................................................................................................................ 9
Prepayment of Client Fees .......................................................................................................................... 9
External Compensation for the Sale of Securities to Clients ......................................................... 9
Item 6: Performance-Based Fees and Side-by-Side Management ...................................... 10
Sharing of Capital Gains .............................................................................................................................10
Item 7: Types of Clients ..................................................................................................................... 10
Description .....................................................................................................................................................10
Account Minimums .....................................................................................................................................10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .............................. 10
Methods of Analysis ....................................................................................................................................10
Investment Strategy ....................................................................................................................................10
Security Specific Material Risks .............................................................................................................11
Item 9: Disciplinary Information ................................................................................................... 12
Criminal or Civil Actions ...........................................................................................................................12
Administrative Enforcement Proceedings .........................................................................................13
Self- Regulatory Organization Enforcement Proceedings ............................................................13
iii
Item 10: Other Financial Industry Activities and Affiliations ............................................. 13
Broker-Dealer or Representative Registration ................................................................................13
Futures or Commodity Registration .....................................................................................................13
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 13
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ................................................................................................................................................... 14
Code of Ethics Description .......................................................................................................................14
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................14
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................14
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest .................................................................................................15
Item 12: Brokerage Practices ......................................................................................................... 15
Factors Used to Select Broker-Dealers for Client Transactions .................................................15
Aggregating Securities Transactions for Client Accounts ............................................................16
Item 13: Review of Accounts ........................................................................................................... 16
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................16
Review of Client Accounts on Non-Periodic Basis ..........................................................................16
Content of Client Provided Reports and Frequency .......................................................................16
Item 14: Client Referrals and Other Compensation ................................................................ 17
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest .............................................................................................................................................................17
Advisory Firm Payments for Client Referrals ...................................................................................17
Item 15: Custody .................................................................................................................................. 17
Account Statements ....................................................................................................................................17
Item 16: Investment Discretion ..................................................................................................... 17
Discretionary Authority for Trading ....................................................................................................17
Item 17: Voting Client Securities ................................................................................................... 18
Proxy Votes ....................................................................................................................................................18
Item 18: Financial Information ...................................................................................................... 18
Balance Sheet .................................................................................................................................................18
iv
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................18
Bankruptcy Petitions during the Past Ten Years .............................................................................18
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 20
Principal Executive Officer – Jasen Cassady, CFP® .........................................................................20
Item 2 - Educational Background and Business Experience .......................................................20
Item 3 - Disciplinary Information ..........................................................................................................22
Item 4 - Other Business Activities .........................................................................................................23
Item 5 - Additional Compensation ........................................................................................................23
Item 6 - Supervision ....................................................................................................................................23
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 25
Sean Yao .........................................................................................................................................................25
Item 2 - Educational Background and Business Experience ..............................................25
Item 3 - Disciplinary Information .....................................................................................................25
Item 4 - Other Business Activities ....................................................................................................26
Item 5 - Additional Compensation ...................................................................................................27
Item 6 - Supervision .................................................................................................................................27
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 29
Principal Executive Officer – Jason Waugh, CFP® .....................................................................29
Item 2 - Educational Background and Business Experience ..............................................29
Item 3 - Disciplinary Information .....................................................................................................30
Item 4 - Other Business Activities ....................................................................................................31
Item 5 - Additional Compensation ...................................................................................................31
Item 6 - Supervision .................................................................................................................................31
v
Item 4: Advisory Business
Firm Description
Cassady Wealth & Retirement Planning L.L.C. (“CWRP”) was founded in 2017 and began
offering advisory services in 2020. Jasen Cassady and Sean Yao are each 50% owners.
Types of Advisory Services
ASSET MANAGEMENT
CWRP offers discretionary and non-discretionary asset management services to advisory
Clients. CWRP will offer Clients ongoing asset management services through determining
individual investment goals, time horizons, objectives, and risk tolerance. Investment
strategies, investment selection, asset allocation, portfolio monitoring and the overall
investment program will be based on the above factors.
Discretionary
When the Client provides CWRP discretionary authority the Client will sign a limited
trading authorization or equivalent. CWRP will have the authority to execute
transactions in the account without seeking Client approval on each transaction.
Non-Discretionary
When the Client elects to use CWRP on a non-discretionary basis, CWRP will determine
the securities to be bought or sold and the amount of the securities to be bought or sold.
However, CWRP will obtain prior Client approval on each and every transaction before
executing any transaction.
SEI Managed Accounts Solutions
CWRP offers discretionary management services through a program sponsored by SEI
Investments Management Corp (SIMC). SIMC will provide CWRP “SIMC’s Sub-Advised
Program, Mutual Fund Models program and Custody-Only Program described below:
a) SIMC Sub-Advised Program. In the SIMC Sub-Advised Program, CWRP retains SIMC
as a sub-advisor in order to provide certain of IAS investment management
solutions to CWRP in a sub-advised relationship, including investment strategies of
SIMC’s portfolio managers and certain SIMC-developed investment strategy models.
b) Mutual Fund Models Program. SIMC has developed various model mutual fund asset
allocation portfolios (the “Mutual Fund Models”) designed to be invested in
accordance with a stated investment objective or goal (the “Mutual Fund Models
Program”). SIMC currently develops its Mutual Fund Models through two
underlying programs, described in various SEI literature as either SEI’s Institutional
Mutual Fund models or SEI’s Goals Based Investing models and, may in the future,
develop additional mutual fund model programs. Each Mutual Fund Model’s
underlying portfolio allocation is generally comprised exclusively of mutual funds in
the SEI family of funds (“SEI Funds”), which are each advised by SIMC. Pursuant to
the Mutual Fund Models Program, SEI will make available its various Mutual Fund
Models to CWRP’s Advisors who, in turn, may assist Investors in determining into
which Mutual Fund Models to invest their assets.
c) Custody-only Program. In addition to the investment programs noted above, CWRP
may (i) invest Investors’ assets into one or more of the SEI mutual funds based
solely on the CWRP’s determination and not in accordance with any Mutual Fund
Model, or (ii) may select a custom allocation for a Managed Account Portfolio that
does not conform to any of SIMC’s model Managed Account Portfolios. Any investor
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with an account invested in this manner is considered to have a “Custom Portfolio,”
for which SIMC does not provide any model allocations or recommended
rebalancing guidelines. If, at any time, an Investor’s account originally invested in
and/or rebalanced in accordance with a Mutual Fund Model or Managed Account
Portfolio is no longer invested in accordance with that model’s or portfolio’s
recommended asset allocation for any reason, as determined by SIMC, including,
without limitation, because CWRP did not elect to initiate or continue automatic
rebalancing on the Account, that account will become a Custody-only account and,
going forward, be considered a Custom Portfolio.
Through the SIMC program, CWRP will provide the following services:
• Assist Investors in selecting appropriate Mutual Fund Models, Managed Account
Portfolios or Custom Portfolios in accordance with the terms of the Firm’s advisory
agreements and, if applicable Tri-party Agreement, with such Investors.
• Assist Investors in completing the Custody Agreement and any other agreement or
form provided and/or required by SEI necessary for SEI to provide the applicable
service to the Investor and forward such completed agreements and forms to SEI.
• Deliver to Investors that are using MAS, SIMC’s and each money manager’s Form
ADV Part 2.
• Ensure proper Investor consent is obtained by CWRP before requesting SEI Private
Trust Company (SPTC) to deduct the advisory fee and provide SPTC with a copy of
such consent upon request.
FINANCIAL PLANNING AND CONSULTING
If financial planning services are applicable, a comprehensive evaluation of an investor's
current and future financial state will be provided by using currently known variables to
predict future cash flows, asset values and withdrawal plans. CWRP will use current net
worth, tax liabilities, asset allocation, and future retirement and estate plans in developing
financial plans.
CWRP offers three different services, hourly consultation services, a full financial plan, and
advanced planning as outlined below.
Full Financial Plan
Financial planning services include a comprehensive evaluation of an investor's current
and future financial state and will be provided by using currently known variables to
predict future cash flows, asset values and withdrawal plans. CWRP will use current net
worth, tax liabilities, asset allocation, and future retirement and estate plans in developing
financial plans.
Clients will select one planning area from the list below to be included in their financial
plan. Clients may also elect to include additional planning areas for an additional fee. The
financial planning topics available for selection include the following:
• Retirement and Income Planning: This area involves performing retirement
needs analyses, such as projecting future expenses, estimating income from sources
like Social Security, pensions, 401(k)s, and IRAs, and identifying any savings gap.
Planners evaluate retirement plans and help clients understand Social Security,
Medicare, and Medicaid. Clients typically receive a personalized retirement income
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strategy that maps out optimal withdrawal sequences, Social Security claiming
timing, and savings targets. Topics like longevity risk, healthcare costs, inflation are
taken into account to form a single, sustainable spending plan.
• Tax Planning: Tax planning analyzes a client's current and projected tax situation
to minimize liability through strategies like Roth conversions, tax-loss harvesting,
strategic account withdrawals, and charitable giving. Advisors consider assets,
income, estimated expenses, and the client's tax situation, running detailed
projections to identify an optimal strategy that minimizes taxes paid over a lifetime.
Clients receive year-by-year guidance on which accounts to tap and when.
•
Insurance Planning: Insurance planning involves evaluating a client's risk
exposure and assessing whether their current health, life, disability, long-term care,
property coverage adequately protects them and their family. Planners evaluate risk
and assess different types of insurance, from healthcare to property to disability.
Clients receive a gap analysis identifying where they're over- or under-insured,
along with recommendations. The planner works to match coverage to actual need
rather than simply buying policies, ensuring clients aren't paying for redundant
coverage or leaving critical risks unaddressed.
•
Investment Planning: Investment planning covers portfolio construction, asset
allocation, diversification, and risk management tailored to a client's goals and time
horizon. Topics include investment vehicles, analysis and measurement of risk and
return, portfolio theory and management, and active versus passive strategies.
Clients receive an investment policy statement outlining their target allocation,
rebalancing guidelines, and a rationale for each position. The value is in building a
disciplined, evidence-based portfolio aligned to specific goals rather than chasing
returns or reacting emotionally to market swings.
• General/Budget Planning: General financial planning starts with cash flow and
debt management, helping the client to understand what comes in, what goes out,
and how to direct the difference toward meaningful goals. Planners help clients
master financial, economic, and cash flow/debt management concepts as the
foundation for everything else. Clients receive a spending plan, an emergency fund
strategy, and a prioritized roadmap for competing goals (paying down debt, saving
for a home, funding education, etc.).
Advanced Planning
Advanced planning addresses sophisticated wealth transfer and estate strategies for clients
with more complex financial situations. This includes estate tax mitigation techniques, the
design and funding of complex trusts (such as irrevocable life insurance trusts, grantor
retained annuity trusts, and qualified personal residence trusts), charitable giving vehicles
like donor-advised funds and charitable remainder trusts, and business succession
planning. Key topics include property transfer and gifting strategies, estate and gift taxes,
types and taxation of trusts and wills, charitable giving, and intra-family, business, and
generation-skipping transfers. Clients receive a tailored estate plan analysis that
coordinates with their broader financial picture.
The planner works to identify
opportunities to reduce estate tax exposure, maximize the wealth passed to heirs, and align
philanthropic goals with tax efficiency. What makes this area especially valuable is that the
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strategies involved are highly technical and interdisciplinary, often requiring coordination
between financial planners, estate attorneys, and tax professionals. Without deliberate
advanced planning, high-net-worth families risk losing a significant portion of their wealth
to taxes and administrative costs that could otherwise be minimized or avoided entirely.
Hourly Consultation Services
This service is appropriate for clients who need assistance with individual topics. This is
not a detailed financial review and will not provide/result in a comprehensive financial
plan. Client may select individual topics above, or other topics as may be deemed
appropriate. The individual topics that will be included in this service will be outlined and
agreed upon on the financial planning and consulting agreement.
If a conflict of interest exists between the interests of CWRP and the interests of the Client,
the Client is under no obligation to act upon CWRP’s recommendation. If the Client elects to
act on any of the recommendations, the Client is under no obligation to effect the
transaction through CWRP. Financial plans will be completed and delivered inside of thirty
(30) days contingent upon timely delivery of all required documentation.
ERISA PLAN SERVICES
CWRP provides service to qualified retirement plans including 401(k) plans, 403(b) plans,
pension and profit-sharing plans, cash balance plans, and deferred compensation plans as
either a 3(21) or 3(38) advisor:
Limited Scope ERISA 3(21) Fiduciary. CWRP may serve as a limited scope ERISA 3(21) fiduciary
that can advise, help and assist plan sponsors with their investment decisions. As an investment
advisor CWRP has a fiduciary duty to act in the best interest of the Client. The plan sponsor is still
ultimately responsible for the decisions made in their plan, though using CWRP can help the plan
sponsor delegate liability by following a diligent process.
1. Fiduciary Services are:
• Provide investment advice to the Client about asset classes and investment options
available for the Plan in accordance with the Plan’s investment policies and
objectives. Client will make the final decision regarding the initial selection,
retention, removal and addition of investment options. CWRP acknowledges that it
is a fiduciary as defined in ERISA section 3 (21) (A) (ii).
• Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan. Client shall have
the ultimate responsibility and authority to establish such policies and objectives
and to adopt and amend the IPS.
• Provide investment advice to the Plan Sponsor with respect to the selection of a
qualified default investment option for participants who are automatically enrolled
in the Plan or who have otherwise failed to make investment elections. The Client
retains the sole responsibility to provide all notices to the Plan participants required
under ERISA Section 404(c) (5) and 404(a)-5.
• Assist in monitoring investment options by preparing periodic investment reports
that document investment performance, consistency of fund management and
conformance to the guidelines set forth in the IPS and make recommendations to
maintain, remove or replace investment options.
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• Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information
and the investment options available to them under the Plan. Client understands
CWRP’s assistance in education of the Plan participants shall be consistent with and
within the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, CWRP is not providing
fiduciary advice as defined by ERISA 3(21)(A)(ii) to the Plan participants. CWRP will
not provide investment advice concerning the prudence of any investment option or
combination of investment options for a particular participant or beneficiary under
the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
CWRP may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between CWRP and Client.
3. CWRP has no responsibility to provide services related to the following types of assets
(“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in calculation of Fees paid to CWRP on the ERISA
Agreement. Specific services will be outlined in detail to each plan in the 408(b)2
disclosure.
ERISA 3(38) Investment Manager. CWRP can also act as an ERISA 3(38) Investment Manager in
which it has discretionary management and control of a given retirement plan’s assets. CWRP
would then become solely responsible and liable for the selection, monitoring and replacement of
the plan’s investment options.
1. Fiduciary Services are:
• CWRP has discretionary authority and will make the final decision regarding the
initial selection, retention, removal and addition of investment options in
accordance with the Plan’s investment policies and objectives.
• Assist the Client with the selection of a broad range of investment options consistent
with ERISA Section 404(c) and the regulations thereunder.
• Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan.
- 5 -
• Provide discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment option for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c) (5).
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information
and the investment options available to them under the Plan. Client understands the
CWRP’s assistance in education of the Plan participants shall be consistent with and
within the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, the CWRP is not
providing fiduciary advice as defined by ERISA to the Plan participants. CWRP will
not provide investment advice concerning the prudence of any investment option or
combination of investment options for a particular participant or beneficiary under
the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
CWRP may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between CWRP and Client.
3. CWRP has no responsibility to provide services related to the following types of assets
(“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in calculation of Fees paid to the Adviser on the ERISA
Agreement. Specific services will be outlined in detail to each plan in the 408(b)2
disclosure.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Agreements may not be assigned without written Client consent.
Wrap Fee Programs
CWRP does not sponsor any wrap fee programs.
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Client Assets Under Management
CWRP has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$248,929,004
$43,155,293
Date Calculated:
April 20, 2026
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
CWRP offers direct asset management services to advisory Clients. CWRP charges an
annual investment advisory fee based on the total assets under management as follows:
Assets Under Management
First $0 - $500,000
The next $500,001 - $1,000,000
The next $1,000,001 - $3,000,000
Amounts over $3,000,001
Annual Fee
1.50%
1.25%
1.00%
0.90%
Monthly Fee
.125%
.1042%
.0833%
.075%
The maximum fee for all charitable accounts will be a fee of no more than 1.0% annually.
The annual fee may be negotiable. Accounts within the same household may be combined
for a reduced fee. Fees are billed monthly in arrears based on an average daily balance of
the account for the previous month. Additionally, this is a blended fee schedule, the asset
management fee is calculated by applying different rates to different portions of the
portfolio. CWRP may group certain related Client accounts for the purposes of achieving
the minimum account size and determining the annualized fee.
The calculation for the average daily balance is based on the formula (A/D) x F.
A = the sum of the daily balances in the billing period
D = number of days in the billing period
F = monthly management fee
For example (based on monthly billing period): the first step taken using the average-
daily-balance calculation method would be to take the average of the values of the Client’s
account over the course of the entire month. For instance, 25 days at $1 million plus six
days at $500,000 averages out to approximately $903,225.80. This account would be
charged $1,045.16 for the month.
AUM
Total
Monthly
Fee
x .00125 =
$625
First $500,000
Next $403,225.80 x .001042 = $420.16
Grand total for the month
$1,045.16
Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five (5) business days of signing the Investment Advisory
Agreement with no obligation and without penalty. Clients may terminate advisory
services with thirty (30) days written notice. For accounts opened or closed mid-billing
period, unearned fees will be refunded to the Client. Client shall be given thirty (30) days
prior written notice of any increase in fees. Any increase in fees will be acknowledged in
writing by both parties before any increase in said fees occurs.
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SEI Managed Accounts Solutions
SPTC will normally deduct and pay CWRP all investor authorized fees due to CWRP for
advisory services provided to the Investor Accounts. CWRP fees will follow the fee schedule
above.
In addition, SEI charges an asset management fee. The maximum SEI fee a Client will pay
up to 1.1%. Details of fees paid to SEI are provided in the SEI ADV Part 2 Brochure, Wrap
Brochure and SEI Client Agreement.
FINANCIAL PLANNING AND CONSULTING
Services are completed and delivered inside of thirty (30) days contingent upon timely
delivery of all required documentation. Client may cancel at any time during the planning
process with no obligation and without penalty. CWRP reserves the right to waive the fee
should the Client implement the plan through CWRP.
Fees for financial plans are due 50% upon signing the agreement with the balance due
upon delivery of the completed plan.
Full Financial Plan
Full Financial Plan services are offered for a fixed fee of $1,995-$3,995. Prior to beginning
the planning process, clients will customize the topics to be covered in their financial plan
or elect to engage the Firm for an Advanced Planning engagement.
Clients will select one area from the categories listed in Item 4 above to be included in their
financial plan.
Clients may elect to include additional planning areas for an additional fee of $500 per
added planning area.
For example:
A client may select Retirement Planning as the initial planning area for a fee of $1,995. If
the client chooses to add Tax Planning, the total fee would be $2,495 ($1,995 for the first
planning area plus $500 for the additional service).
The maximum fee for a Full Financial Plan is $3,995, which reflects the inclusion of all
available planning areas.
Advanced Planning
Advanced Planning services are offered for a flat fee of $4,995.
Hourly Consultation Services
Hourly Consultation Services are offered based on an hourly fee of $350 per hour.
Clients can choose to pay for financial planning via the following methods:
• Check – to be remitted by Client to CWRP
• Deducted from a non-qualified account managed by CWRP
• Electronic Payment via ACH, Debit Card, or Credit Card (fees will be paid via a third
party payment processor in which the client will securely input payment
information and pay the advisory fee through a secure portal. CWRP will not have
continuous access to the Client’s banking information.)
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ERISA PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will not exceed
1%. The annual fee is negotiable. Fees may be charged quarterly or monthly in arrears or in
advance based on the assets as calculated by the custodian or record keeper of the Included
Assets (without adjustments for anticipated withdrawals by Plan participants or other
anticipated or scheduled transfers or distribution of assets). If the services to be provided
start any time other than the first day of a quarter or month, the fee will be prorated based
on the number of days remaining in the quarter or month. If this Agreement is terminated
prior to the end of the billing cycle, CWRP shall be entitled to a prorated fee based on the
number of days during the fee period services were provided or Client will be due a
prorated refund of fees for days services were not provided in the billing cycle.
The fee schedule, which includes compensation of CWRP for the services is described in
detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees,
however the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly or
have fees deducted from Plan Assets. CWRP does not reasonably expect to receive any
additional compensation, directly or indirectly, for its services under this Agreement. If
additional compensation is received, CWRP will disclose this compensation, the services
rendered, and the payer of compensation. CWRP will offset the compensation against the
fees agreed upon under the Agreement.
Client Payment of Fees
Fees for asset management services are deducted from a designated Client account to
facilitate billing. The Client must consent in advance to direct debiting of their investment
account.
Fees for financial plans will be billed to the Client and paid directly to CWRP.
Fees for ERISA services will either be deducted from Plan assets or paid directly to CWRP.
The Client must consent in advance to direct debiting of their investment account.
Additional Client Fees Charged
Custodians may charge brokerage commissions, transaction fees, and other related costs
on the purchases or sales of mutual funds, equities, bonds, options and exchange-traded
funds. Mutual funds, money market funds and exchange-traded funds also charge internal
management fees, which are disclosed in the fund’s prospectus. CWRP does not receive any
compensation from these fees. All of these fees are in addition to the management fee you
pay to CWRP. For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
CWRP does not require any prepayment of fees of more than $1200 and more than 6
months in advance.
External Compensation for the Sale of Securities to Clients
Investment Advisor Representatives of CWRP receive external compensation for the sale of
securities to clients as a registered representative of Gradient Securities, LLC, a broker-
dealer. Additionally, Investment Advisor Representatives of CWRP receive external
compensation from sales of investment related products such as insurance as licensed
insurance agents. These activities represent a conflict of interest because it gives an
incentive to recommend products based on the commission received. As registered
representatives or insurance agents they do not charge advisory fees for the services
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offered. This conflict is mitigated by disclosures, procedures, and CWRP’s fiduciary
obligation to place the best interest of the Client first and Clients are not required to
purchase any products or services. Clients have the option to purchase these products
through another registered representative or insurance agent of their choosing.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
CWRP does not use a performance-based fee structure because of the conflict of interest.
Performance-based compensation may create an incentive for CWRP to recommend an
investment that may carry a higher degree of risk to the Client.
Item 7: Types of Clients
Description
CWRP generally provides investment advice to individuals, high net worth individuals,
charitable organizations, trusts, and estates.
Client relationships vary in scope and length of service.
Account Minimums
CWRP requires a minimum of $250,000 to open an account. In certain instances, the
minimum account size may be lowered or waived.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis may include fundamental analysis. Investing in securities involves risk of
loss that Clients should be prepared to bear. Past performance is not a guarantee of future
returns.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
In developing a financial plan for a Client, CWRP’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the
information gathered, a detailed strategy is tailored to the Client’s specific situation.
The main sources of information include financial newspapers and magazines, annual
reports, prospectuses, and filings with the Securities and Exchange Commission.
Investment Strategy
The investment strategy for a specific Client is based upon the objectives stated by the
Client during consultations. The Client may change these objectives at any time. Each Client
executes a Client profile form or similar form that documents their objectives and their
desired investment strategy.
Other strategies may include long-term purchases, and short-term purchases.
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Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
risks and should discuss these risks with CWRP:
• Market Risk: The prices of securities in which clients invest may decline in response
to certain events taking place around the world, including those directly involving
the companies whose securities are owned by a fund; conditions affecting the
general economy; overall market changes; local, regional or global political, social or
economic instability; and currency, interest rate and commodity price fluctuations.
Investors should have a long-term perspective and be able to tolerate potentially
sharp declines in market value.
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more
than a dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
• Management Risk: The advisor’s investment approach may fail to produce the
intended results. If the advisor’s assumptions regarding the performance of a
specific asset class or fund are not realized in the expected time frame, the overall
performance of the client’s portfolio may suffer.
• Equity Risk: Equity securities tend to be more volatile than other investment choices.
The value of an individual mutual fund or ETF can be more volatile than the market
as a whole. This volatility affects the value of the client’s overall portfolio. Small- and
mid-cap companies are subject to additional risks. Smaller companies may
experience greater volatility, higher failure rates, more limited markets, product
lines, financial resources, and less management experience than larger companies.
lower trading volume, which may
Smaller companies may also have a
disproportionately affect their market price, tending to make them fall more in
response to selling pressure than is the case with larger companies.
• Fixed Income Risk: The issuer of a fixed income security may not be able to make
interest and principal payments when due. Generally, the lower the credit rating of a
security, the greater the risk that the issuer will default on its obligation. If a rating
agency gives a debt security a lower rating, the value of the debt security will
decline because investors will demand a higher rate of return. As nominal interest
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rates rise, the value of fixed income securities held by a fund is likely to decrease. A
nominal interest rate is the sum of a real interest rate and an expected inflation rate.
•
Investment Companies Risk: When a client invests in open end mutual funds or ETFs,
the client indirectly bears their proportionate share of any fees and expenses
payable directly by those funds. Therefore, the client will incur higher expenses,
which may be duplicative. In addition, the client’s overall portfolio may be affected
by losses of an underlying fund and the level of risk arising from the investment
practices of an underlying fund (such as the use of derivatives). ETFs are also
subject to the following risks: (i) an ETF’s shares may trade at a market price that is
above or below their net asset value or (ii) trading of an ETF’s shares may be halted
if the listing exchange’s officials deem such action appropriate, the shares are de-
listed from the exchange, or the activation of market-wide “circuit breakers” (which
are tied to large decreases in stock prices) halts stock trading generally. Adviser has
no control over the risks taken by the underlying funds in which client invests.
• Foreign Securities Risk: Funds in which clients invest may invest in foreign
securities. Foreign securities are subject to additional risks not typically associated
with investments in domestic securities. These risks may include, among others,
currency risk, country risks (political, diplomatic, regional conflicts, terrorism, war,
social and economic instability, currency devaluations and policies that have the
effect of limiting or restricting foreign investment or the movement of assets),
different trading practices, less government supervision, less publicly available
information, limited trading markets and greater volatility. To the extent that
underlying funds invest in issuers located in emerging markets, the risk may be
heightened by political changes, changes in taxation, or currency controls that could
adversely affect the values of these investments. Emerging markets have been more
volatile than the markets of developed countries with more mature economies.
• Long-term purchases: Long-term investments are those vehicles purchased with the
intension of being held for more than one year. Typically, the expectation of the
investment is to increase in value so that it can eventually be sold for a profit. In
addition, there may be an expectation for the investment to provide income. One of
the biggest risks associated with long-term investments is volatility, the fluctuations
in the financial markets that can cause investments to lose value.
• Short-term purchases: Short-term investments are typically held for one year or less.
Generally, there is not a high expectation for a return or an increase in value.
Typically, short-term investments are purchased for the relatively greater degree of
principal protection they are designed to provide. Short-term investment vehicles
may be subject to purchasing power risk — the risk that your investment’s return
will not keep up with inflation.
All investment programs have certain risks that are borne by the investor.
Item 9: Disciplinary Information
Criminal or Civil Actions
CWRP and its management have not been involved in any criminal or civil action.
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Administrative Enforcement Proceedings
CWRP and its management have not been involved in administrative enforcement
proceedings.
Self- Regulatory Organization Enforcement Proceedings
CWRP and its management have not been involved in legal or disciplinary events that are
material to a Client’s or prospective Client’s evaluation of CWRP or the integrity of its
management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
CWRP is not registered as a broker-dealer, however, Managing Member Jasen Cassady is a
registered representative of Gradient Securities, LLC, a FINRA/SIPC broker-dealer.
Futures or Commodity Registration
Neither CWRP nor its employees are registered or has an application pending to register as
a futures commission merchant, commodity pool operator, or a commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Managing Members, Jasen Cassady and Sean Yao, Chief Compliance Officer Jason Waugh,
and other related persons of CWRP have financial affiliated businesses as independent
insurance agents and as registered representatives with Gradient Securities, LLC. These
individuals will offer Clients services from these activities. As insurance agents and
registered representatives, they will receive separate yet typical compensation.
In addition, Mr. Cassady is also an attorney with Cassady Law Offices. The majority of his
time is spent on this activity. He will offer Clients services from those activities.
Sean Yao and Jason Waugh are paralegals with Cassady Law Offices. Approximately 5% of
their time is spent on these activities. They will offer Clients services from those activities.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the compensation received. This conflict is mitigated by disclosures,
procedures and the firm’s fiduciary obligation to place the best interest of the Client first
and the Clients are not required to purchase any products or services. Clients have the
option to purchase these products or services through another insurance agent, registered
representative or attorney of their choosing.
Mr. Cassady is also the managing member of 2400 W Horizon Ridge, LLC, N719JB, LLC, 69
Allure Drive, LLC, 71 Allure Drive, LLC, 556 Leesville Road Unit 1007, LLC, 84 Allure Drive,
LLC, 556 Leesville Road Unit 1002, LLC, and 88 Allure Drive, LLC. These do not present a
conflict of interest as there are no crossover clients.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
CWRP utilizes the platform through SEI described in items 4 and 5 of this brochure. Since
CWRP has no incentive to select one portfolio over another, there is no conflict of interest.
CWRP ensures that before selecting other advisers for the Client that the other advisers are
properly licensed or registered as an investment adviser.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of CWRP have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of CWRP employees and addresses
conflicts that may arise. The Code defines acceptable behavior for employees of CWRP. The
Code reflects CWRP and its supervised persons’ responsibility to act in the best interest of
their Client.
One area the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our Clients. We do not allow any
employees to use non-public material information for their personal profit or to use
internal research for their personal benefit in conflict with the benefit to our Clients.
CWRP’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other employee, officer or director of
CWRP may recommend any transaction in a security or its derivative to advisory Clients or
engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
CWRP’s Code is based on the guiding principle that the interests of the Client are our top
priority. CWRP’s officers, directors, advisors, and other employees have a fiduciary duty to
our Clients and must diligently perform that duty to maintain the complete trust and
confidence of our Clients. When a conflict arises, it is our obligation to put the Client’s
interests over the interests of either employees or the company.
to Clients, or who have access
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any Clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations
to such
recommendations that are non-public.
CWRP will provide a copy of the Code of Ethics to any Client or prospective Client upon
request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
CWRP and its employees do not recommend to Clients securities in which we have a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
CWRP and its employees may buy or sell securities that are also held by Clients. In order to
mitigate conflicts of interest such as front running, employees are required to disclose all
reportable securities transactions as well as provide CWRP with copies of their brokerage
statements.
The Chief Compliance Officer of CWRP is Jason Waugh. He reviews all employee trades each
quarter. The personal trading reviews ensure that the personal trading of employees does
not affect the markets and that Clients of the firm receive preferential treatment over
employee transactions.
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Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
CWRP does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of
interest exist. However, affiliated persons may buy or sell securities at the same time they
buy or sell securities for Clients. In order to mitigate conflicts of interest such as front
running, affiliated persons are required to disclose all reportable securities transactions as
well as provide CWRP with copies of their brokerage statements.
The Chief Compliance Officer of CWRP is Jason Waugh. He reviews all trades of the
affiliated persons each quarter. The personal trading reviews ensure that the personal
trading of affiliated persons does not affect the markets and that Clients of the firm receive
preferential treatment over associated persons’ transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
CWRP will recommend the use of a particular broker-dealer based on their duty to seek
best execution for the client, meaning they have an obligation to obtain the most favorable
terms for a client under the circumstances. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves a
number of considerations and is subjective. Factors affecting brokerage selection include
the overall direct net economic result to the portfolios, the efficiency with which the
transaction is affected, the ability to effect the transaction where a large block is involved,
the operational facilities of the broker-dealer, the value of an ongoing relationship with
such broker and the financial strength and stability of the broker. CWRP will select
appropriate brokers based on a number of factors including but not limited to their
relatively low transaction fees and reporting ability. CWRP relies on its broker to provide
its execution services at the best prices available. Lower fees for comparable services may
be available from other sources. Clients pay for any and all custodial fees in addition to the
advisory fee charged by CWRP. CWRP does not receive any portion of the trading fees.
CWRP will recommend the use of SEI Private Trust Company or Charles Schwab.
• Research and Other Soft Dollar Arrangements
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by CWRP from or through a broker-dealer in exchange for directing Client
transactions to the broker-dealer. Although CWRP has no formal soft dollar
arrangements, CWRP may receive products, research and/or other services from
custodians or broker-dealers connected to client transactions or “soft dollar
benefits”. As permitted by Section 28(e) of the Securities Exchange Act of 1934,
CWRP receives economic benefits as a result of commissions generated from
securities transactions by the custodian or broker-dealer from the accounts of
CWRP. CWRP cannot ensure that a particular client will benefit from soft dollars or
the client’s transactions paid for the soft dollar benefits. CWRP does not seek to
proportionately allocate benefits to client accounts to any soft dollar benefits
generated by the accounts.
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A conflict of interest exists when CWRP receives soft dollars. This conflict is
mitigated by the fact that CWRP has a fiduciary responsibility to act in the best
interest of its Clients and the services received are beneficial to all Clients.
• Brokerage for Client Referrals
CWRP does not receive client referrals from any custodian or third party in
exchange for using that broker-dealer or third party.
• Directed Brokerage
Clients who direct brokerage outside our recommendation may be unable to achieve
the most favorable execution of client transactions as client directed brokerage may
cost clients more money. For example, in a directed brokerage account, you may pay
higher brokerage commissions because we may not be able to aggregate orders to
reduce transaction costs, or you may receive less favorable prices.
Aggregating Securities Transactions for Client Accounts
CWRP is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of CWRP. All Clients participating in the aggregated order shall
receive an average share price with all other transaction costs shared on a pro-rated basis.
If aggregation if not allowed or infeasible and individual transactions occur (e.g., non-
discretionary accounts, withdrawal or liquidation requests, odd-late trades, etc.) an
account may potentially be assessed higher costs or less favorable prices than those where
aggregation has occurred.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by the Chief Compliance Officer of CWRP.
Account reviews are performed more frequently when market conditions dictate. Reviews
of Client accounts include, but are not limited to, a review of Client documented risk
tolerance, adherence to account objectives, investment time horizon, and suitability
criteria, reviewing target bans of each asset class to identify if there is an opportunity for
rebalancing, and reviewing accounts for tax loss harvesting opportunities.
Financial plans generated are updated as requested by the Client and pursuant to a new or
amended agreement, CWRP suggests updating at least annually.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Content of Client Provided Reports and Frequency
Clients receive written account statements no less than monthly for managed accounts.
Account statements are issued by CWRP’s custodian. Some third party money managers
may provide statements on a quarterly basis. Client receives confirmations of each
transaction in account from Custodian and an additional statement during any month in
which a transaction occurs.
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Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and Conflicts
of Interest
CWRP receives additional economic benefits from external sources as described above in
Item 12.
Investment Advisor Representatives with CWRP receive external compensation for the sale
of securities to Clients as a registered representative of Gradient Securities, LLC, a broker-
dealer.
Advisory Firm Payments for Client Referrals
CWRP does not compensate for Client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are urged
to compare the account statements received directly from their custodians to any
documentation or reports prepared by CWRP.
CWRP is deemed to have limited custody solely because advisory fees are directly deducted
from Client’s accounts by the custodian on behalf of CWRP.
If CWRP is authorized or permitted to deduct fees directly from the account by the
custodian:
• CWRP will provide the Client with an invoice concurrent to instructing the
custodian to deduct the fee stating the amount of the fee, the formula used to
calculate the fee, the amount of assets under management the fee is based on and
the time period covered by the fee;
• CWRP will obtain written authorization signed by the Client allowing the fees to be
deducted; and
• The Client will receive monthly statements directly from the custodian which
disclose the fees deducted.
Item 16: Investment Discretion
Discretionary Authority for Trading
If applicable, Client will authorize CWRP discretionary authority, via the advisory
agreement, to determine, without obtaining specific Client consent, the securities to be
bought or sold, and the amount of the securities to be bought or sold. If applicable, Client
will authorize CWRP discretionary authority to execute selected investment program
transactions as stated within the Investment Advisory Agreement. If however, consent for
discretion is not given, CWRP will obtain prior Client approval before executing each
transaction.
CWRP allows Client’s to place certain restrictions, as outlined in the Client’s Investment
Policy Statement or similar document. Such restrictions could include only allowing
purchases of socially conscious investments. These restrictions must be provided to CWRP
in writing.
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The Client approves the custodian to be used and the commission rates paid to the
custodian. CWRP does not receive any portion of the transaction fees or commissions paid
by the Client to the custodian.
Item 17: Voting Client Securities
Proxy Votes
CWRP does not vote proxies on securities. Clients are expected to vote their own proxies.
The Client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, CWRP may provide recommendations to
the Client. If a conflict of interest exists, it will be disclosed.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because CWRP does not serve as a custodian
for Client funds or securities and CWRP does not require prepayment of fees of more than
$1200 per Client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
CWRP has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our Clients.
Bankruptcy Petitions during the Past Ten Years
CWRP has not had any bankruptcy petitions in the last ten years.
1. Neither CWRP nor its management have been found liable in a civil, self-regulatory
organization, or administrative proceeding involving any of the following:
a) An investment or an investment-related business or activity;
b) Fraud, false statement(s) or omissions;
c) Theft, embezzlement or other wrongful taking of property;
d) Bribery, forgery, counterfeiting, or extortion;
e) Dishonest, unfair or unethical practices.
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I T E M 1 C O V E R P A G E
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Jasen Cassady, CFP®
Cassady Wealth & Retirement
Planning, L.L.C.
Office Address:
2400 W Horizon Ridge Pkwy
Henderson, NV 89052
Additional Branch Office:
10799 W. Twain Avenue
Las Vegas, NV 89135
Tel: (702) 650-4480
Fax: (702) 650-5561
jcassady@cassadywealth.com
Website:
www.cassadywealth.com
This brochure supplement provides information about Jasen Cassady and supplements the
Cassady Wealth & Retirement Planning, L.L.C. brochure. You should have received a copy of that
brochure. Please contact Jasen Cassady if you did not receive the brochure or if you have any
questions about the contents of this supplement.
MAY 18, 2026
Additional information about Jasen Cassady (CRD #4942336) is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer – Jasen Cassady, CFP®
• Year of birth: 1974
Item 2 - Educational Background and Business Experience
Educational Background:
• University of Florida; Master of Laws in Taxation; 05/2000
• University of Florida; Juris Doctor; 05/1999
• University of Florida; Bachelor of Science in Economics; 05/1996
Business Experience:
• N719JB, LLC; Managing Member; 11/2023 - Present
• 2400 W Horizon Ridge, LLC; Managing Member; 10/2023 - Present
• 69 Allure Drive, LLC; Managing Member; 09/2023 – Present
•
71 Allure Drive, LLC; Managing Member; 09/2023 – Present
• 556 Leesville Road Unit 1007, LLC; Managing Member; 09/2023 – Present
• 84 Allure Drive, LLC; Managing Member; 09/2023 – Present
• 556 Leesville Road Unit 1002, LLC; Managing Member; 09/2023 – Present
• 88 Allure Drive, LLC; Managing Member; 09/2023 – Present
• 148 Sunburst Villa, LLC; Manager; 07/2021 - Present
• 152 Sunburst Villa, LLC; Manager; 07/2021 - Present
• 14 Allwell Road, LLC; Manager; 01/2022 - Present
• 20 Allwell Road, LLC; Manager; 01/2022 - Present
• 22 Allwell Road, LLC; Manager; 01/2022 - Present
• 28 Allwell Road, LLC; Manager; 01/2022 -Present
• Allwell Properties, LLC; Manager; 01/2022- Present
• Cassady Wealth & Retirement Planning L.L.C.; Investment Advisor Representative;
07/2020 - Present
• Cassady Wealth & Retirement Planning, L.L.C.; Managing Member; 05/2017 - Present
• 10799 W. Twain, LLC; Manager; 10/2014 - Present
• 3CK Investments, LLC.; Manager; 10/2014 - Present
• Gradient Securities, LLC dba Cassady Wealth and Retirement Planning; Registered
•
Representative; 02/2012 - Present
Jasen Cassady, Sole-Proprietor dba Cassady Wealth and Retirement Planning;
Insurance Agent; 02/2012 - Present
• 10560 Lessona, LLC; Manager; 03/2011 - Present
• 9085 Jumping Jacks, LLC; Manager; 02/2011 - Present
• Cassady Law Offices; Attorney; 11/2002 – Present
• 2425 W. Horizon Ridge, LLC; Manager; 12/2010 – 10/2023
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• Cassady Wealth & Retirement Planning L.L.C.; Chief Compliance Officer; 07/2020 –
10/2022
• Cassady Wealth Management, LLC; Investment Advisor Representative; 10/2010 -
11/2011
Professional Certifications
Jasen Cassady has earned certifications and credentials that are required to be explained in
further detail.
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame
design) marks (collectively, the “CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation
requires financial planners to hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard of professional education; (2)
stringent code of conduct and standards of practice; and (3) ethical requirements that
govern professional engagements with Clients.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the
following requirements:
• Education – Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning services,
and attain a Bachelor’s Degree from a regionally accredited United States college or
university (or its equivalent from a foreign university). CFP Board’s financial
planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning,
and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The
examination includes case studies and Client scenarios designed to test one’s ability
to correctly diagnose financial planning issues and apply one’s knowledge of
financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two
years, including two hours on the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep up with developments in the
financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial
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planning services at a fiduciary standard of care. This means CFP® professionals
must provide financial planning services in the best interests of their Clients.
CFP® professionals who fail to comply with the above standards and requirements
may be subject to CFP Board’s enforcement process, which could result in
suspension or permanent revocation of their CFP® certification.
Item 3 - Disciplinary Information
A. Mr. Cassady has never been involved in a criminal or civil action in a domestic,
foreign or military court of competent jurisdiction for which he:
1. Was convicted of, or pled guilty or nolo contender (“no contest”) to (a) any
felony; (b) misdemeanor that involved investments or an investment-related
business, fraud, false statement or omissions, wrongful taking of property,
bribery, perjury, counterfeiting, or extortion; or (c) a conspiracy to commit any
of these offenses;
2. Is the named subject of a pending criminal proceeding that involves an
investment-related business, fraud, false statements or omissions, wrongful
taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses;
3. Was found to have been involved in a violation of an investment-related statute
or regulation; or
4. Was the subject of any order, judgement or decree permanently or temporarily
enjoining, or otherwise limiting, him from engaging in any investment related
activity, or from violating any investment-related statute, rule, or order.
B. Mr. Cassady never had an administrative proceeding before the SEC, any other
federal regulatory agency, any state regulatory agency, or any foreign financial
regulatory authority in which he:
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or the subject of an order by the agency or
authority;
2. Was found to have been involved in a violation of an investment-related statute
or regulation or was the subject of an order by the agency or authority
(a)denying, suspending or revoking the authorization of the supervised person
to act in an investment-related business; (b) barring or suspending his
association with an investment-related business; (c) otherwise significantly
limiting his investment-related activities; or (d) imposing a civil money penalty
of more than $2,500 on him.
C. Mr. Cassady has never been the subject of a self-regulatory organization (SRO)
proceeding in which he:
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or
2. Was found to have been involved in a violation of the SRO’s rules and was: (a)
barred or suspended from membership or from association with other members
or was expelled from membership; (b) otherwise significantly limited from
investment-related activities; or (c) fined more than $2,500.
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D. Mr. Cassady has not been involved in any other hearing or formal adjudication in
which a professional attainment, designation, or license of the supervised person
was revoked or suspended because of a violation of rules relating to professional
conduct.
Item 4 - Other Business Activities
Managing Member, Jasen Cassady has financial affiliated businesses as an independent
insurance agent and a registered representative with Gradient Securities, LLC.
Approximately 10% of his time is spent on these activities. He will offer Clients services
from those activities. As an insurance agent and registered representative, he will receive
separate yet typical compensation.
Mr. Cassady is also an attorney with Cassady Law Offices. The majority of his time is spent
on this activity. He will offer Clients services from those activities.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products and services through another insurance agent,
registered representative or attorney of their choosing.
Mr. Cassady owns/manages several rental properties. Less than 5% of his time is spent
managing these properties. There will be no client involvement.
Mr. Cassady is also the managing member of 2400 W Horizon Ridge, LLC, N719JB, LLC, 69
Allure Drive, LLC, 71 Allure Drive, LLC, 556 Leesville Road Unit 1007, LLC, 84 Allure Drive,
LLC, 556 Leesville Road Unit 1002, LLC, and 88 Allure Drive, LLC. These do not present a
conflict of interest as there are no crossover clients.
Item 5 - Additional Compensation
Jasen Cassady receives commissions on the insurance and securities he sells and receives
typical compensation while acting as an Attorney. He does not receive any performance-
based fees.
Item 6 - Supervision
Jason Waugh is the Chief Compliance Officer of Cassady Wealth & Retirement Planning,
L.L.C. Mr. Waugh reviews Mr. Cassady’s work through Client account reviews and quarterly
personal transaction reports, as well as face-to-face and phone interactions. Mr. Waugh can
be reached at jwaugh@cassadywealth.com or (702) 650-4480.
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I T E M 1 C O V E R P A G E
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Sean Yao
Cassady Wealth & Retirement
Planning L.L.C.
Office Address:
2400 W Horizon Ridge Pkwy
Henderson, NV 89052
Additional Branch Office:
10799 W. Twain Avenue
Las Vegas, NV 89135
Tel: (702) 650-4480
Fax: (702) 650-5561
syao@cassadywealth.com
Website:
www.cassadywealth.com
This brochure supplement provides information about Sean Yao and supplements the Cassady
Wealth & Retirement Planning L.L.C. brochure. You should have received a copy of that
brochure. Please contact Sean Yao if you did not receive the brochure or if you have any
questions about the contents of this supplement.
MAY 18, 2026
Additional information about Sean Yao (CRD #5002048) is available on the SEC’s website at
www.adviserinfo.sec.gov.
- 24 -
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Sean Yao
• Year of birth: 1974
Item 2 - Educational Background and Business Experience
Educational Background:
• University of Florida; Bachelor of Arts in Finance; 06/1996
Business Experience:
• Cassady Wealth & Retirement Planning L.L.C.; Managing Member; 05/2023-Present
• 7228 Burnett Ave LLC; Managing Member; 09/2023 - Present
• Cassady Wealth & Retirement Planning L.L.C.; Investment Advisor Representative;
12/2020-Present
• 2757 Wild Tamarind Blvd, LLC; Managing Member; 08/2019-Present
• Salt & Light, LLC; Managing Member; 06/2014-Present
• 3014 Auriga Drive, LLC; Managing Member; 03/2012-Present
• 9496 Whitewater Crest, LLC; Managing Member; 03/2012-Present
• 2503 Formax Drive, LLC; Managing Member; 02/2012-Present
• 10616 Prim Rose Arbor, LLC; Managing Member; 05/2011-Present
• 10236 Wolf Pack Lane, LLC; Managing Member; 04/2011-Present
• 3112 Twilight Crest, LLC; Managing Member; 04/2011-Present
• 7213 Madarang, LLC; Managing Member; 04/2011-Present
• Gradient Securities, LLC dba Cassady Wealth and Retirement Planning; Registered
Representative; 07/2010-Present
• Sean Yao, Sole Proprietor dba Cassady Wealth & Retirement Planning; Insurance
Agent; 01/2005-Present
• Cassady Law Offices; Paralegal; 01/2005-Present
• 744 Clifton Hills Street, LLC; Managing Member; 01/2012-11/2023
• United Healthcare; Physical Therapist; 08/2005-12/2019
Item 3 - Disciplinary Information
A. Mr. Yao has never been involved in a criminal or civil action in a domestic, foreign or
military court of competent jurisdiction for which he:
1. Was convicted of, or pled guilty or nolo contender (“no contest”) to (a) any
felony; (b) misdemeanor that involved investments or an investment-related
business, fraud, false statement or omissions, wrongful taking of property,
bribery, perjury, counterfeiting, or extortion; or (c) a conspiracy to commit any
of these offenses;
2. Is the named subject of a pending criminal proceeding that involves an
investment-related business, fraud, false statements or omissions, wrongful
taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses;
- 25 -
3. Was found to have been involved in a violation of an investment-related statute
or regulation; or
4. Was the subject of any order, judgement or decree permanently or temporarily
enjoining, or otherwise limiting, him from engaging in any investment related
activity, or from violating any investment-related statute, rule, or order.
B. Mr. Yao never had an administrative proceeding before the SEC, any other federal
regulatory agency, any state regulatory agency, or any foreign financial regulatory
authority in which he:
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or the subject of an order by the agency or
authority;
2. Was found to have been involved in a violation of an investment-related statute
or regulation or was the subject of an order by the agency or authority
(a)denying, suspending or revoking the authorization of the supervised person
to act in an investment-related business; (b) barring or suspending his
association with an investment-related business; (c) otherwise significantly
limiting his investment-related activities; or (d) imposing a civil money penalty
of more than $2,500 on him.
C. Mr. Yao has never been the subject of a self-regulatory organization (SRO)
proceeding in which he:
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or
2. Was found to have been involved in a violation of the SRO’s rules and was: (a)
barred or suspended from membership or from association with other members
or was expelled from membership; (b) otherwise significantly limited from
investment-related activities; or (c) fined more than $2,500.
D. Mr. Yao has not been involved in any other hearing or formal adjudication in which
a professional attainment, designation, or license of the supervised person was
revoked or suspended because of a violation of rules relating to professional
conduct.
Item 4 - Other Business Activities
Mr. Yao has financially affiliated businesses as an independent insurance agent, a
registered representative with Gradient Securities, LLC, and a paralegal with Cassady Law
Offices. Approximately 55% of his time is spent on these activities. He will offer Clients
services from those activities. As an insurance agent, registered representative, and
paralegal he will receive separate yet typical compensation.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products and services through another insurance agent,
registered representative, or legal professional of their choosing.
- 26 -
In addition, Mr. Yao is the managing member of 7228 Burnett Ave LLC. This is not a conflict
of interest as there are no crossover clients.
Item 5 - Additional Compensation
Sean Yao receives commissions on the insurance and securities he sells and in his role as a
paralegal. He does not receive any performance-based fees.
Item 6 - Supervision
Jason Waugh is the Chief Compliance Officer of Cassady Wealth & Retirement Planning,
L.L.C. Mr. Waugh reviews Mr. Yao’s work through Client account reviews and quarterly
personal transaction reports, as well as face-to-face and phone interactions. Mr. Waugh can
be reached at jwaugh@cassadywealth.com or (702) 650-4480.
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I T E M 1 C O V E R P A G E
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Jason A. Waugh, CFP®
Cassady Wealth & Retirement
Planning L.L.C.
Office Address:
2400 W Horizon Ridge Pkwy
Henderson, NV 89052
Additional Branch Office:
10799 W. Twain Avenue
Las Vegas, NV 89135
Tel: (702) 650-4480
Fax: (702) 650-5561
jwaugh@cassadywealth.com
Website:
www.cassadywealth.com
This brochure supplement provides information about Jason Waugh and supplements the
MAY 18, 2026
Cassady Wealth & Retirement Planning L.L.C. brochure. You should have received a copy of that
brochure. Please contact Jason Waugh if you did not receive the brochure or if you have any
questions about the contents of this supplement.
Additional information about Jason Waugh (CRD # 7215772) is available on the SEC’s website at
www.adviserinfo.sec.gov.
- 28 -
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer – Jason Waugh, CFP®
• Year of birth: 1985
Item 2 - Educational Background and Business Experience
Educational Background:
• Fuller Theological Seminary; Master of Arts in Theology; 06/2013
• University of Central Oklahoma; Bachelor of Arts in Geography/GIS; 05/2008
• Oklahoma City Community College; Associates of Arts in Psychology; 05/2005
Business Experience:
• Cassady Law Offices; Notary/Paralegal; 08/2023 – Present
• Cassady Wealth & Retirement Planning L.L.C.; Investment Advisor Representative;
07/2020 – Present
• Cassady Wealth & Retirement Planning L.L.C.; Chief Compliance Officer; 10/2022 -
Present
• Gradient Securities, LLC dba Cassady Wealth and Retirement Planning; Registered
•
Representative; 01/2020 - Present
Jason Waugh, Sole-Proprietor dba Cassady Wealth and Retirement Planning;
Insurance Agent; 12/2019 - Present
• Medical Innovations; Product Specialist; 12/2017 - 01/2020
• Young Life Las Vegas; Area Director; 08/2013 - 11/2017
• Clark County School District; Coach; 11/2012- 11/2017
Professional Certifications
Jason Waugh has earned certifications and credentials that are required to be explained in
further detail.
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame
design) marks (collectively, the “CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation
requires financial planners to hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard of professional education; (2)
stringent code of conduct and standards of practice; and (3) ethical requirements that
govern professional engagements with Clients.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the
following requirements:
• Education – Complete an advanced college-level course of study addressing the
financial planning subject areas that CFP Board’s studies have determined as
necessary for the competent and professional delivery of financial planning services,
and attain a Bachelor’s Degree from a regionally accredited United States college or
university (or its equivalent from a foreign university). CFP Board’s financial
planning subject areas include insurance planning and risk management, employee
- 29 -
benefits planning, investment planning, income tax planning, retirement planning,
and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The
examination includes case studies and Client scenarios designed to test one’s ability
to correctly diagnose financial planning issues and apply one’s knowledge of
financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and
ethics requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two
years, including two hours on the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep up with developments in the
financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This means CFP® professionals
must provide financial planning services in the best interests of their Clients.
CFP® professionals who fail to comply with the above standards and requirements
may be subject to CFP Board’s enforcement process, which could result in
suspension or permanent revocation of their CFP® certification.
Item 3 - Disciplinary Information
A. Mr. Waugh has never been involved in a criminal or civil action in a domestic,
foreign or military court of competent jurisdiction for which he:
1. Was convicted of, or pled guilty or nolo contender (“no contest”) to (a) any
felony; (b) misdemeanor that involved investments or an investment-related
business, fraud, false statement or omissions, wrongful taking of property,
bribery, perjury, counterfeiting, or extortion; or (c) a conspiracy to commit any
of these offenses;
2. Is the named subject of a pending criminal proceeding that involves an
investment-related business, fraud, false statements or omissions, wrongful
taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses;
3. Was found to have been involved in a violation of an investment-related statute
or regulation; or
4. Was the subject of any order, judgement or decree permanently or temporarily
enjoining, or otherwise limiting, him from engaging in any investment related
activity, or from violating any investment-related statute, rule, or order.
B. Mr. Waugh never had an administrative proceeding before the SEC, any other
federal regulatory agency, any state regulatory agency, or any foreign financial
regulatory authority in which he:
- 30 -
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or the subject of an order by the agency or
authority;
2. Was found to have been involved in a violation of an investment-related statute
or regulation or was the subject of an order by the agency or authority
(a)denying, suspending or revoking the authorization of the supervised person
to act in an investment-related business; (b) barring or suspending his
association with an investment-related business; (c) otherwise significantly
limiting his investment-related activities; or (d) imposing a civil money penalty
of more than $2,500 on him.
C. Mr. Waugh has never been the subject of a self-regulatory organization (SRO)
proceeding in which he:
1. Was found to have caused an investment-related business to
lose its
authorization to do business; or
2. Was found to have been involved in a violation of the SRO’s rules and was: (a)
barred or suspended from membership or from association with other members
or was expelled from membership; (b) otherwise significantly limited from
investment-related activities; or (c) fined more than $2,500.
D. Mr. Waugh has not been involved in any other hearing or formal adjudication in
which a professional attainment, designation, or license of the supervised person
was revoked or suspended because of a violation of rules relating to professional
conduct.
Item 4 - Other Business Activities
Mr. Waugh has financially affiliated businesses as an independent insurance agent and a
registered representative with Gradient Securities, LLC. Approximately 40% of his time is
spent on these activities. He will offer Clients services from those activities. In addition, Mr.
Waugh is also a Notary and Paralegal for Cassady Law Offices. He spends approximately
5% of his time in this activity. As an insurance agent and registered representative, he will
receive separate yet typical compensation. Mr. Waugh is not compensated in his role as a
Notary/Paralegal.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products and services through another insurance agent,
registered representative, or paralegal of their choosing.
Item 5 - Additional Compensation
Jason Waugh receives commissions on the insurance and securities he sells. He does not
receive any performance-based fees.
Item 6 - Supervision
in
the
firm’s
Compliance Manual. He
can
be
reached
Mr. Waugh is the Chief Compliance Officer of Cassady Wealth & Retirement Planning, L.L.C.
and as such he is solely responsible for all supervision and formulation and monitoring of
investment advice offered to Clients. He will adhere to the policies and procedures as
described
at
jwaugh@cassadywealth.com or 702-650-4480.
- 31 -