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Cassia Capital Partners LLC
Form ADV Part 2A – Disclosure Brochure
Effective: July 1, 2025
This Form ADV2A (“Disclosure Brochure”) provides information about the qualifications and business practices of
Cassia Capital Partners LLC (“Cassia” or the “Advisor”). If you have any questions about the content of this
Disclosure Brochure, please contact the Advisor at (336) 723-4585 or by email at
info@cassiacapitalpartners.com.
Cassia is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about Cassia to assist you in determining whether to retain the
Advisor.
Additional information about Cassia and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or firm CRD# 159911.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC 27101
Phone: (336) 723-4585 | http://www.cassiacapitalpartners.com/
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about Advisory
Persons of Cassia. For convenience, the Advisor has combined these documents into a single disclosure
document.
Cassia believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. Cassia encourages all
current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with
the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on February 7, 2024.
• The Advisor has amended Item 4 to reflect that Participant Account Management is offered through
Pontera. Please see Item 4 for additional information.
• The Advisor had amended Item 5 to disclose that private fund investments will follow the Advisor’s
standard fee schedule. Please see Item 5 for additional information.
• The Advisor has amended Items 4, 5, and 10 to reflect the use of Independent Managers. Please these
items for additional information.
• The Advisor has amended Item 10 to reflect updates to other financial industry activities and affiliations.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in the business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs in the business practices of Cassia.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or firm CRD# 159911.
You may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (336) 723-4585
or by email at info@cassiacapitalpartners.com.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page
1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information ..................................................................................................................................... 4
B. Advisory Services Offered ...................................................................................................................... 4
C. Client Account Management .................................................................................................................. 6
D. Wrap Fee Programs ............................................................................................................................... 6
E. Assets Under Management .................................................................................................................... 6
Item 5 – Fees and Compensation ......................................................................................................................... 7
A. Fees for Advisory Services ..................................................................................................................... 7
B. Fee Billing ............................................................................................................................................... 8
C. Other Fees and Expenses ..................................................................................................................... 8
D. Advance Payment of Fees and Termination .......................................................................................... 8
E. Compensation for Sales of Securities .................................................................................................... 9
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 9
Item 7 – Types of Clients ....................................................................................................................................... 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 10
A. Methods of Analysis ............................................................................................................................. 10
B. Risk of Loss .......................................................................................................................................... 10
Item 9 – Disciplinary Information ....................................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 12
A. Code of Ethics ...................................................................................................................................... 12
B. Personal Trading with Material Interest ................................................................................................ 12
C. Personal Trading in Same Securities as Clients .................................................................................. 12
D. Personal Trading at Same Time as Client ........................................................................................... 12
Item 12 – Brokerage Practices ............................................................................................................................ 13
A. Recommendation of Custodian[s] ........................................................................................................ 13
B. Aggregating and Allocating Trades ...................................................................................................... 13
Item 13 – Review of Accounts ............................................................................................................................ 14
A. Frequency of Reviews .......................................................................................................................... 14
B. Causes for Reviews ............................................................................................................................. 14
C. Review Reports .................................................................................................................................... 14
Item 14 - Client Referrals and Other Compensation ......................................................................................... 14
A. Compensation Received by Cassia ..................................................................................................... 14
B. Compensation for Client Referrals ....................................................................................................... 15
Item 15 – Custody ................................................................................................................................................ 15
Item 16 – Investment Discretion ......................................................................................................................... 15
Item 17 – Voting Client Securities ...................................................................................................................... 15
Item 18 – Financial Information .......................................................................................................................... 16
ADV Part 2B – Brochure Supplements .............................................................................................................. 17
Privacy Policy ...................................................................................................................................................... 28
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Cassia Capital Partners LLC (“Cassia” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company (“LLC”)
under the laws of the State of Delaware. Cassia was founded in October 2011 and is owned and operated by
James R. Helvey III (Managing Partner) and Charles D. Barham III (Managing Partner and Chief Compliance
Officer). This Disclosure Brochure provides information regarding the qualifications, business practices, and the
advisory services provided by Cassia.
B. Advisory Services Offered
Cassia offers investment management, financial consulting and related advisory services to individuals, high net
worth individuals, trusts, estates, endowments, foundations, and business entities (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As such, each
recommendation made as part of the advisory services is based on the belief that the recommendation is in the
Client's best interest. Cassia’s fiduciary commitment to each Client is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading. The details of these services are described in the
paragraphs below:
Portfolio Management Services
Cassia provides customized discretionary investment management solutions for its Clients. Cassia works with
each Client to identify their investment goals and objectives as well as risk tolerance and financial situation in
order to create a portfolio strategy. Cassia will then construct a portfolio, consisting of exchange-traded funds
(“ETFs”), mutual funds, hedge funds and private equity investments to achieve the Client’s investment goals. The
Advisor may also utilize individual stocks and bonds to meet the needs of its Clients. The Advisor may retain
other types of investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-
related reasons, or other reasons as identified between the Advisor and the Client.
Cassia’s discretionary investment management strategies are primarily long-term focused, but the Advisor may
buy, sell or re-allocate positions that have been held for less than one year to meet the objectives of the Client or
due to market conditions. Cassia will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to the
acceptance by the Advisor.
Cassia evaluates and selects securities funds for inclusion in Client portfolios only after applying their internal
due diligence process. Cassia may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Cassia may recommend specific positions to increase sector or asset class weightings. The Advisor
may recommend employing cash positions as a possible hedge against market movement, which may adversely
affect the portfolio. Cassia may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Cassia will provide investment advisory services and portfolio management services and will not provide
securities custody or other administrative services. At no time will Cassia accept or maintain custody of a Client’s
funds or securities, except for the limited authority as outlined in Item 15 – Custody. All Client assets will be
managed within their account[s] at the Custodian, pursuant to the Client investment advisory agreement. For
additional information, please see Item 12 – Brokerage Practices.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 4
Participant Account Management: As part of the Advisor’s Investment Management Services, when appropriate,
the Advisor will use a third party platform to facilitate management of held away assets such as defined
contribution plan participant accounts, with discretion. The platform allows us to avoid being considered to have
custody of Client funds since we do not have direct access to Client log-in credentials to affect trades. We are not
affiliated with the platform in any way and receive no compensation from them for using their platform. A link will
be provided to the Client allowing them to connect an account(s) to the platform. Once Client account(s) is
connected to the platform, Adviser will review the current account allocations. When deemed necessary, Adviser
will rebalance the account considering client investment goals and risk tolerance, and any change in allocations
will consider current economic and market trends. The goal is to improve account performance over time,
minimize loss during difficult markets, and manage internal fees that harm account performance. Client
account(s) will be reviewed at least quarterly and allocation changes will be made as deemed necessary.
Participant Account Management (Pontera)
As part of the Advisor’s Investment Management Services, when appropriate, the Advisor will use a third-party
platform, Pontera Solutions, Inc. (“Pontera”), to facilitate management of held away assets such as defined
contribution plan participant accounts, with investment discretion. The platform enables the Advisor to gain
access to Client account without having access through the Client’s credentials. This independent advisor access
ensures that the Advisor will not have custody of Client funds or securities when implementing trades for the
Client. The Advisor is not affiliated with the platform in any way and receives no compensation from the platform.
A link will be provided to the Client allowing them to connect their account[s] to the platform for the Advisor’s
secure access.
Retirement Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a Client
take a distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts
(“IRAs”), or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from one type of account to another account (e.g. commission-based account to fee-
based account). In such instances, the Advisor will serve as an investment fiduciary as that term is defined under
The Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as
applicable, which are laws governing retirement accounts. Such a recommendation creates a conflict of interest if
the Advisor will earn a new (or increase its current) advisory fee as a result of the transaction. No client is under
any obligation to roll over a retirement account to an account managed by the Advisor.
Advisory-Only Investment Services
Cassia provides customized advisory-only investment solutions for Institutional Clients. An Institutional Client
may engage Cassia through an advisory-only investment advisory agreement. Cassia, serves as a risk manager
for the Institutional Client, and provide the following services:
(a) Monthly performance reports (including appropriate benchmark comparisons);
(b) Ad-hoc performance reporting (e.g., including, without limitation, daily summary reports);
(c) Quarterly asset allocation reports; and
(d) Asset allocation recommendations.
Sub-Advisory Services
Cassia provides discretionary investment management services to Independent Advisors and their clients.
Cassia will manage Clients’ designated portfolios according to Cassia model strategies chosen and specified by
the Independent Advisors and their clients. As part of its portfolio management services, Cassia provides
periodic portfolio rebalancing designed to keep portfolios consistent with Cassia’s Model Strategies. In addition,
upon request by the Independent Advisor, Cassia will provide reports regarding the model strategies and may
also be available to meet with Clients on a periodic basis.
Consulting Services
Cassia will typically provide a variety of financial consulting services for Clients, pursuant to a written consulting
agreement. Consulting services are customized to the unique needs of each Client. Services are offered in one
or more areas of a Client’s financial situation, depending on their goals and objectives.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 5
Generally, such consulting services will involve a financial analysis or rendering a financial consultation for
Clients. These consulting services may encompass one or more areas of need, including, but not limited to
investment review, portfolio construction, retirement planning, estate planning, personal savings, education
savings, review of non-security assets and other areas of a Client’s financial situation, as needed.
Cassia may also refer Clients to an accountant, attorney or another specialist, as appropriate for their unique
situation. For certain engagements, the Advisor may or may not provide a written report for these services,
depending on the needs of the Client and the terms of the consulting agreement.
Recommendations pose a conflict between the interests of the Advisor and the interests of the Client. For
example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor, as it would increase the
amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through
the Advisor.
Use of Independent Managers
Cassia may recommend that Clients utilize one or more unaffiliated investment managers or investment
platforms (collectively “Independent Managers”) for all or a portion of a Client’s investment portfolio, based on the
Client’s needs and objectives. In certain instances, the Client may be required to authorize and enter into an
investment management agreement with the Independent Manager[s] that defines the terms in which the
Independent Manager[s] will provide its services. The Advisor will perform initial and ongoing oversight and due
diligence over each Independent Manager to ensure the strategy remains aligned with Clients investment
objectives and overall best interests. The Advisor will also assist the Client in the development of the initial policy
recommendations and managing the ongoing Client relationship. The Client, prior to entering into an agreement
with an Independent Manager, will be provided with the Independent Manager's Form ADV Part 2A - Disclosure
Brochure (or a brochure that makes the appropriate disclosures).
C. Client Account Management
Prior to engaging Cassia to provide investment advisory services, each Client is required to enter into one or
more agreements with the Advisor that defines the terms, conditions, authority and responsibilities of the Advisor
and the Client. These services may include:
● Establishing an Investment Strategy – Cassia, in connection with the Client, will develop an investment
strategy targeted to achieve the Client’s investment goals and objectives.
● Asset Allocation – Cassia will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
● Portfolio Construction – Cassia will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
● Investment Management and Supervision – Cassia will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Cassia does not manage or place Client assets into a wrap fee program. Investment management services are
provided directly by Cassia.
E. Assets Under Management
As of December 31, 2024, Cassia manages $205,995,647 in Client assets. All of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 6
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client shall sign one or more agreements that detail the responsibilities of Cassia and the Client.
A. Fees for Advisory Services
Portfolio Management Services
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the market value of assets under
management at the end of the prior calendar quarter. Investment advisory fees range from 1.00% to 0.60%
based on the following schedule:
Assets Under Management
Up to $1,000,000
Next $2,000,000
Next $2,000,000
Over $5,000,000
Annual Rate
1.00%
0.75%
0.60%
0.50%
Certain Clients are offered a flat fixed rate that ranges up to 1.00%, paid quarterly, in advance of each calendar
quarter. The investment advisory fee in the first quarter of service is prorated to the inception date of the
account[s] to the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. Certain
existing Clients may have a fee schedule that differs from above. The Client’s fees will take into consideration the
aggregate assets under management with the Advisor. All securities held in accounts managed by Cassia will be
independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s valuation to
ensure accurate billing. .
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C below, which may be incurred by the Client. However,
the Advisor shall not receive any portion of these commissions, fees, and costs. The hourly fees are determined
after considering many factors, such as the level and scope of the services.
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio utilizing one or
more Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation
from an Independent Manager. The Advisor will only earn its investment advisory fee as described above.
Independent Managers typically do not offer any fee discounts, but may have a breakpoint schedule which will
reduce the fee with an increased level of assets placed under management with an Independent Manager. The
terms of such fee arrangements are included in the Independent Manager’s disclosure brochure and applicable
contract[s] with the Independent Manager. For single contract independent manager relationships, the Advisor
will allocate a portion of the advisory fee collected to the Independent Manager pursuant to the terms of the
executed agreement between the Advisor and the Independent Manager. The total blended fee, including the
Advisor’s fee and the Independent Manager’s fee, will not exceed 1.50% annually.
Consulting Services
Cassia offers financial consulting services at an hourly rate of $325 or based on a fixed fee per engagement,
payable in arrears. The fixed rate is based on the expected number of hours to complete the engagement at the
negotiated hourly rate. Fees may be negotiable depending on the nature and complexity of the services
requested. An estimate for total hours and/or costs and the scope of services to be completed will be provided to
the Client prior to engaging for these services.
Advisory-Only Investment Services
For Institutional Clients who have Cassia advise their accounts on an Advisory-Only basis will be charged a
quarterly fee of up to $10,000. Fees may be negotiable at the sole discretion of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 7
Sub-Advisory Services
Sub-Advisory fees are paid quarterly in advance or in arrears pursuant to the terms of the agreement between
Cassia and the Independent Advisor. Cassias fees are based on the following schedule:
Assets Under Management
Up to $5,000,000
Over $5,000,000
Annual Rate
0.40%
0.35%
B. Fee Billing
Portfolio Management Services/Advisory-Only Investment Services/Sub-Advisory Services
Investment advisory fees will be calculated by the Advisor and deducted from the Client account[s] at the
Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the respective quarter-end date. The amount due is calculated by applying the
quarterly rate (annual rate divided by 4) to the total assets under management with Cassia at the end of the prior
quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of
the investment advisory fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on
the Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients provide
written authorization permitting advisory fees to be deducted by directly from their accounts held by the
Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Consulting Services
Consulting fees are invoiced by the Advisor and are due upon receipt of the agreed upon deliverable[s].
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees may include
Cassia’s investment advisory fee (as noted above) plus investment management fees and/or platform fees
charged by the Independent Manager[s], as applicable. In certain instances, the Independent Manager or the
Advisor may assume responsibility for calculating the Client’s fees and deduct all fees from the Client’s
account[s].
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Cassia, in connection with
investment made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The investment advisory fee charged by Cassia is
separate and distinct from these custody and execution fees.
In addition, all fees paid to Cassia for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the
funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of Cassia,
but would not receive the services provided by Cassia which are designed, among other things, to assist the
Client in determining which products or services are most appropriate to each Client’s financial situation and
objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by
Cassia to fully understand the total fees to be paid.
D. Advance Payment of Fees and Termination
Portfolio Management Services/Advisory-Only Investment Services
Cassia is compensated for its services in advance of the quarter in which investment advisory services are
rendered. Either party may request to terminate their investment advisory agreement with Cassia, at any time, by
providing advance written notice to the other party. The Client may also terminate the investment advisory
agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 8
day period, the Client will incur charges for bona fide advisory services rendered to the point of termination and
such fees will be due and payable by the Client. Upon termination, the Client shall be responsible for investment
advisory fees up to and including the effective date of termination. The Advisor will refund any unearned, prepaid
investment advisory fees from the effective date of termination to the end of the quarter. The Client’s investment
advisory agreement with the Advisor is non-transferable without Client’s prior consent.
Consulting Services
Cassia is compensated for its services upon completion of the engagement deliverable[s]. Either party may
terminate a consulting services agreement, at any time, by providing advance written notice to the other party. In
addition, the Client may also terminate the agreement within five (5) business days of signing the Advisor’s
consulting services agreement at no cost to the Client. After the five-day period, the Client will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. Any unearned, prepaid fees will be promptly refunded to the Client.
Sub-Advisory Services
Cassia is compensated for its services in advance of the calendar-quarter in which investment sub-advisory
services are rendered. Either party may request to terminate the advisory agreement with Cassia, at any time, by
providing advance written notice to the Independent Advisor. The Client shall be responsible for investment
advisory fees up to and including the effective date of termination. Upon termination, the Advisor will refund any
unearned, prepaid investment advisory fees from the effective date of termination to the end of the quarter. The
Client’s investment advisory agreement with the Advisor is non-transferable without Client’s written approval.
Use of Independent Managers
In the event that the Advisor has determined that an Independent Manager is no longer in the Client’s best
interest or a Client should wish to terminate their relationship with the Independent Manager, the terms for the
termination will be set forth in the respective agreements between the Client or the Advisor and the Independent
Manager. Cassia will assist the Client with the termination and transition as appropriate.
E. Compensation for Sales of Securities
Cassia does not buy or sell securities and does not receive any compensation for securities transactions in any
Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
Cassia does not charge performance-based fees for its investment advisory services. The fees charged by
Cassia are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client. Cassia does not manage any proprietary investment funds or limited partnerships
(for example, a mutual fund or a hedge fund) and has no financial incentive to recommend any particular
investment options to its Clients.
Item 7 – Types of Clients
Cassia offers investment advisory services to individuals, high net worth individuals, trusts, estates, endowments,
foundations, and business entities. The amount of each type of Client is available on the Advisor's Form ADV
Part 1A. These amounts may change over time and are updated at least annually by the Advisor. Cassia
generally imposes a minimum relationship size of $250,000 for establishing an advisory relationship. The
minimum relationship size may be waived at the sole discretion of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Cassia primarily employs a fundamental analysis method in developing investment strategies for its Clients, but
may also employ cyclical analysis and other risk-based methods in developing investment decisions. Research
and analysis from Cassia are derived from numerous sources, including financial media companies, third-party
research materials, Internet sources, and review of company activities, including annual reports, prospectuses,
press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included in Item 13 – Review of Accounts.
As noted above, Cassia generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. Cassia will typically hold all or a portion of a security for more than a year, but may hold for
shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, Cassia
may also buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or
the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Cassia will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. The following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 10
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited liquidity.
An investor could lose all or a portion of their investment. Such investments often have concentrated positions
and investments that may carry higher risks. Client should only have a portion of their assets in these
investments.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will
fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Cassia or its Advisory Persons. Cassia and
its Advisory Persons value the trust you place in the Advisor. The Advisor encourages Clients to perform the
requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the
Advisor and Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or firm CRD# 159911.
Item 10 – Other Financial Industry Activities and Affiliations
Board of Advisors – James Helvey - Unpaid
Mr. Helvey serves on the Board of Advisors for Verger Capital Management. Verger Capital Management is
majority owned by Wake Forest University. Such activity is not uncommon in the financial services industry and
such relationships are disclosed to investors.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 11
Board of Directors – James Helvey - Paid
Mr. Helvey serves as a member of the Board of Directors of the Coca-Cola Bottling Co. Consolidated and
Piedmont Federal Savings Bank where he is compensated for these services. For his role with these companies,
Mr. Helvey is required to prepare for and attend regular Director’s meetings.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. The Advisor does not receive any compensation nor does this present a material conflict
of interest. The Advisor will only earn its investment advisory fee as described in Item 5.A.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Cassia has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each
Client. This Code applies to all persons associated with Cassia (“Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding Cassia’s duties to Clients.
Cassia and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the
obligation of Cassia’s Supervised Persons to adhere not only to the specific provisions of the Code, but also to
the general principles that guide the Code. The Code covers a range of topics that address employee ethics and
conflicts of interest. To request a copy of the Code, please contact the Advisor at (336) 723-4585 or via email at
info@cassiacapitalpartners.com.
B. Personal Trading with Material Interest
Cassia allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Cassia does not act as principal in any transactions. In addition, the Advisor does
not act as the general partner of a fund, or advice an investment company. Cassia does not have a material
interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Cassia allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to you and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls) and personal securities reporting procedures. When trading for personal accounts,
Supervised Persons of Cassia have a conflict of interest if trading in the same securities. The fiduciary duty to act
in the best interest of its Clients can be violated if personal trades are made with more advantageous terms than
Client trades, or by trading based on material non-public information. This risk is mitigated by Cassia requiring
reporting of personal securities trades by its Supervised Persons pursuant to its Code of Ethics. The Advisor has
also adopted written policies and procedures to detect the misuse of material, non-public information. The
Advisor has an interest or position in certain securities, which may also be recommended to Clients.
In addition, the Code of Ethics governs Gifts and Entertainment given by and provided to the Advisor, outside
employment activities of employees, Employee reporting, sanctions for violations of the Code of Ethics, and
records retention requirements for various aspects of the Code of Ethics.
D. Personal Trading at Same Time as Client
While Cassia allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients, these trades do not occur at the same time. Cassia will place trades only
after Client orders have been placed and filled. At no time, will Cassia or any Supervised Persons of Cassia,
transact in any security to the detriment of any Client.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 12
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Cassia does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize Cassia to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, Cassia does not have the discretionary authority to negotiate commissions on behalf of Clients on a
trade-by-trade basis.
Where Cassia does not exercise discretion over the selection of the Custodian, it will recommend the Custodian
to Clients for custody and execution services. Clients are not obligated to use the recommended Custodian and
will not incur any extra fee or cost from the Advisor associated with using a custodian not recommended by
Cassia. In such instance, the Advisor may not be able to deliver the same services to Client as provided to other
Clients. Cassia may recommend the Custodian based on criteria such as, but not limited to, reasonableness of
commissions charged to the Client, services made available to the Client, the Custodian’s reputation and/or the
location of the Custodian’s offices, and/or the services provided to the Advisor. Cassia will typically recommend
that Clients establish their account[s] at Pershing LLC (“Pershing”), a FINRA-registered broker-dealer and
member SIPC. Pershing will serve as the Client’s “qualified custodian”. Cassia maintains an institutional
relationship with Pershing, whereby the Advisor receives economic benefits from Pershing. Please see Item 14
below.
Cassia may receive from Pershing, without cost to Cassia, computer software and related systems support that
allows Cassia to better monitor Client accounts. Cassia may receive software and related support without cost
because Cassia renders investment management services to Clients that maintain assets on these institutional
platforms. The software and related systems support may benefit Cassia, but not its Clients directly. In fulfilling its
duties to its Clients, Cassia endeavors at all times to put the interests of its Clients first. Clients should be aware,
however, that Cassia’s receipt of economic benefits from a Custodian creates a conflict of interest since these
benefits may influence Cassia’s choice of Custodian over another custodian that does not furnish similar
software, systems support, or services.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Cassia does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor does receive certain economic benefits from the Custodian.
Please see Item 14 below.
2. Brokerage Referrals - Cassia does not receive any compensation from any third party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Cassia will place trades
within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are
traded within their respective brokerage account[s]. The Advisor will not engage in any principal transactions (i.e.,
trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e.,
purchase of a security into one Client account from another Client’s account[s]). Cassia will not be obligated to
select competitive bids on securities transactions and does not have an obligation to seek the lowest available
transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. Cassia will execute its transactions through the
Custodian as directed by the Client. Cassia may aggregate orders in a block trade or trades when securities are
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 13
purchased or sold through the Custodian for multiple (discretionary) accounts in the same trading day. If a block
trade cannot be executed in full at the same price or time, the securities actually purchased or sold by the close
of each business day must be allocated in a manner that is consistent with the initial pre-allocation or other
written statement. This must be done in a way that does not consistently advantage or disadvantage particular
Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in a Client account[s] are monitored on a regular and continuous basis by James Helvey or Charles
Barham, Managing Partners of Cassia. Formal reviews are generally conducted at least annually or more
frequently depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A. above, each Client account shall be reviewed at least
annually. Reviews may be conducted more or less frequently at the Client’s request. Accounts may be reviewed
as a result of major changes in economic conditions, known changes in the Client’s financial situation, and/or
large deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Cassia if changes
occur in his/her personal financial situation that might adversely affect his/her investment plan. Additional reviews
may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 - Client Referrals and Other Compensation
A. Compensation Received by Cassia
Cassia is a fee-only advisory firm, who, in all circumstances, is compensated solely by the Client. Cassia does
not receive commissions or other compensation from product sponsors, broker dealers or any un-related third
party. Cassia may refer Clients to various third parties to provide certain financial services necessary to meet the
goals of its Clients. Likewise, Cassia may receive referrals of new Clients from a third-party.
Participation in Institutional Advisor Platform
Cassia has established an institutional relationship with Pershing to assist the Advisor in managing Client
account[s]. Access to the Custodian Institutional platform is provided at no charge to the Advisor. The Advisor
receives access to software and related support without cost because the Advisor renders investment
management services to Clients that maintain assets at Pershing. The software and related systems support
may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Additionally, the Advisor may receive the following benefits from Pershing: receipt of duplicate Client
confirmations and bundled duplicate statements; access to a trading desk that exclusively services its
institutional participants; access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to Client accounts; and access to an electronic communication network
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 14
for Client order entry and account information. Details of this custodian relationship are included in Item 12 –
Brokerage Practices.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
Cassia does not accept or maintain custody of Client accounts, except for the limited circumstances outlined
below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction
of advisory fees, all Clients for whom Cassia exercises discretionary authority must hold their assets with a
"qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds and
securities and must instruct Cassia to utilize that Custodian for securities transactions on their behalf. Clients are
encouraged to review statements provided by the Custodian and compare to any reports provided by Cassia to
ensure accuracy, as the Custodian does not perform this review
Item 16 – Investment Discretion
Cassia generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed
to by Cassia. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of
such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Cassia will be in accordance with each
Client's investment objectives and goals.
Item 17 – Voting Client Securities
Cassia may accept the authority to vote Client’s securities (i.e., proxies) on their behalf. When Cassia accepts
such responsibility, it will cast proxy votes in a manner it believes is consistent with the best interest of its Clients.
At any time Clients may contact Cassia to request information about how the Advisor voted proxies for that
Client’s securities. A brief summary of Cassia’ proxy voting policies and procedures is as follows:
The Advisor has engaged Broadridge, a third-party, independent proxy advisory firm, to provide it with
ProxyEdge which provides research, analysis, and recommendations on the various proxy proposals for the
client securities that Cassia manages with the aim of maximizing shareholder value. In engaging
ProxyEdge for that purpose, Cassia has reviewed ProxyEdge’s Proxy Paper Guidelines for the
current proxy voting season and has approved the summary of ProxyEdge’s positions on the voting positions it
recommends for the types of proposals most frequently presented, including: election and composition of
directors; financial reporting; compensation of management and directors; corporate governance structure and
anti-takeover measures; and environmental and social risks to operations. Cassia is in agreement
with the approach ProxyEdge has set forth in its current Proxy Paper Guidelines for voting proxies. Although
Cassia, based on its approval of the positions in the Proxy Paper Guidelines, expects to vote proxies
according to ProxyEdge’s recommendations, certain issues may need to be considered on a case-by-case basis
due to the diverse and continually evolving nature of corporate governance issues. If such cases should arise,
then Cassia will devote appropriate time and resources to consider those issues.
Where Cassia is responsible for voting proxies on behalf of a Client, the Client cannot direct the Firm’s vote on a
particular solicitation. The Client, however, can revoke Cassia’ authority to vote proxies. In situations where there
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 15
may be a conflict of interest in the voting of proxies due to business or personal relationships that Cassia
maintains with persons having an interest in the outcome of certain votes, the Advisor will take appropriate steps,
whether by following ProxyEdge’s third-party recommendation or otherwise, to ensure that proxy voting decisions
are made in what it believes is the best interest of its Clients and are not the product of any such conflict.
Item 18 – Financial Information
Neither Cassia, nor its management has any adverse financial situations that would reasonably impair the ability
of Cassia to meet all obligations to its Clients. Neither Cassia, nor any of its Advisory Persons, have been subject
to a bankruptcy or financial compromise. Cassia is not required to deliver a balance sheet along with this
Disclosure Brochure as the firm does not collect advance fees of $1,200 or more for services to be performed six
months or more in advance.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 16
Form ADV Part 2B – Brochure Supplement
for
James R. Helvey III
Managing Partner and Chief Investment Officer
Effective: July 1, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
James R. Helvey III (CRD# 5156968) in addition to the information contained in the Cassia Capital Partners LLC
(“Cassia” or the “Advisor” - CRD #159911) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you any questions about the contents of the Cassia Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (336) 723-4585 or by email at
info@cassiacapitalpartners.com.
Additional information about Mr. Helvey is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5156968.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 17
Item 2 – Educational Background and Business Experience
James R. Helvey III, born in 1958, is dedicated to advising Clients of Cassia as a Managing Partner and Chief
Investment Officer. Mr. Helvey earned a Masters in International Affairs from Columbia University in 1984. Mr.
Helvey earned a Fulbright Scholarship from University of Cologne, Germany in 1982. Mr. Helvey earned his
Bachelor of Arts from Wake Forest University in 1981. Additional information regarding Mr. Helvey’s employment
history is included below.
Employment History:
Managing Partner and Chief Investment Officer, Cassia Capital Partners LLC
Partner, CMT Asset Management
President, Helvey and Associates
CEO, Cygnifi Derivatives Services
Managing Director, J.P. Morgan & Co.
11/2011 to Present
12/2005 to 12/2011
06/2002 to 12/2005
04/2000 to 06/2002
07/1985 to 04/2000
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Helvey. Mr. Helvey has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Helvey.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Helvey. However, we do encourage you to
independently view the background of Mr. Helvey on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching his individual CRD# 5156968.
Item 4 – Other Business Activities
Board of Advisors – James Helvey - Unpaid
Mr. Helvey serves on the Board of Advisors for Verger Capital Management. Verger Capital Management is
majority owned by Wake Forest University. Such activity is not uncommon in the financial services industry and
such relationships are disclosed to investors.
Board of Directors – James Helvey - Paid
Mr. Helvey serves as a member of the Board of Directors of the Coca-Cola Bottling Co. Consolidated and
Piedmont Federal Savings Bank where he is compensated for these services. For his role with these companies,
Mr. Helvey is required to prepare for and attend regular Director’s meetings.
Item 5 – Additional Compensation
Mr. Helvey receives Director’s fees for his role with the Piedmont Federal Savings Bank Board and Coca-Cola,
Co. Consolidated. Mr. Helvey does not receive any additional forms of compensation for outside board of director
activities.
Item 6 – Supervision
Mr. Helvey serves as a Managing Partner of Cassia, under the supervision of Charles Barham, Managing
Partner and Chief Compliance Officer. Mr. Barham can be reached at (336) 723-4585.
Cassia has implemented a Code of Ethics, an internal compliance document that guides each employee in
meeting their fiduciary obligations to Clients of Cassia. Further, Cassia is subject to regulatory oversight by
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 18
various agencies. These agencies require registration by Cassia and its employees. As a registered entity,
Cassia is subject to examinations by regulators, which may be announced or unannounced. Cassia is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 19
Form ADV Part 2B – Individual Disclosure Brochure
for
Charles D. Barham III, CFP®
Managing Partner and Chief Compliance Officer
Effective: July 1, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Charles D. Barham III, CFP®, (CRD# 4157445) in addition to the information contained in the Cassia Capital
Partners LLC (“Cassia” or the “Advisor” CRD #159911) Disclosure Brochure. If you have not received a copy of
this Brochure Supplement or if you any questions about the contents of this Brochure Supplement or Cassia’s
Disclosure Brochure, please contact the Advisor at (336) 723-4585 or by email at
info@cassiacapitalpartners.com.
Additional information about Charles Barham is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4157445.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 20
Item 2 – Educational Background and Business Experience
Charles D. Barham III, CFP®, born in 1969, is dedicated to advising Clients of Cassia as a Managing Partner and
Chief Compliance Officer. Mr. Barham earned his Bachelors of Arts degree from Wake Forest University in 1992.
Additional information regarding Mr. Barham’s employment history is included below.
Employment History:
Managing Partner and Chief Compliance Officer, Cassia Capital Partners LLC
River Oaks Community Church
Senior Vice President, Regional Private Banking Manager, Wells Fargo Bank, N.A.
Senior Vice President, Commercial Banking, Wachovia Bank, N.A.
07/2013 to Present
05/2012 to 09/2013
09/2009 to 10/2011
06/1992 to 09/2009
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 21
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Barham. Mr. Barham has never
been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Barham.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Barham. However, we do encourage you to
independently view the background of Mr. Barham on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching his individual CRD# 4157445.
Item 4 – Other Business Activities
Mr. Barham is dedicated to the investment advisory activities of Cassia’s Clients. There are no additional
business activities to disclose.
Item 5 – Additional Compensation
Mr. Barham is dedicated to the investment advisory activities of Cassia’s Clients. Mr. Barham does not receive
any additional forms of compensation relating to Clients.
Item 6 – Supervision
Mr. Barham serves as a Managing Partner and Chief Compliance Officer of Cassia. Mr. Barham can be reached
at (336) 723-4585.
Cassia has implemented a Code of Ethics, an internal compliance document that guides each employee in
meeting their fiduciary obligations to Clients of Cassia. Further, Cassia is subject to regulatory oversight by
various agencies. These agencies require registration by Cassia and its employees. As a registered entity,
Cassia is subject to examinations by regulators, which may be announced or unannounced. Cassia is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 22
Form ADV Part 2B – Brochure Supplement
for
Andrew R. Miller, CFA®
Financial Advisor
Effective: July 1, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Andrew R. Miller, CFA® (CRD# 7151860) in addition to the information contained in the Cassia Capital Partners
LLC (“Cassia” or the “Advisor”, CRD# 159911) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Cassia Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (336) 723-4585 or by email at
info@cassiacapitalpartners.com.
Additional information about Mr. Miller is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7151860.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 23
Item 2 – Educational Background and Business Experience
Andrew R. Miller, CFA®, born in 1995, is dedicated to advising Clients of Cassia as a Financial Advisor. Mr. Miller
attended Cedarville University in 2018. Additional information regarding Mr. Miller’s employment history is
included below.
Employment History:
Financial Advisor, Cassia Capital Partners LLC
Human Resources Intern, Flow Companies
Accounting Intern, Shelly Company
Intern, Crossroads Group
06/2019 to Present
06/2018 to 06/2019
05/2016 to 08/2016
05/2015 to 08/2015
Chartered Financial Analyst™ (“CFA®”)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962 and
awarded by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour
examinations over two to four years. The three levels of the CFA® Program test a wide range of investment
topics, including ethical and professional standards, fixed-income analysis, alternative and derivative
investments, and portfolio management and wealth planning. Also, CFA® charter holders must have at least four
years of acceptable professional experience in the investment decision-making process and must commit to
abide by, and annually reaffirm their adherence to the CFA® Institute Code of Ethics and Standards of
Professional Conduct. CFA® is a trademark owned by CFA® Institute.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Miller. Mr. Miller has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Miller.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Miller.
However, we do encourage you to independently view the background of Mr. Miller on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
7151860.
Item 4 – Other Business Activities
Mr. Miller is dedicated to the investment advisory activities of Cassia’s Clients. Mr. Miller does not have any other
business activities.
Item 5 – Additional Compensation
Mr. Miller is dedicated to the investment advisory activities of Cassia’s Clients. Mr. Miller does not receive any
additional forms of compensation.
Item 6 – Supervision
Mr. Miller serves as a Financial Advisor of Cassia under the supervision of Charles Barham, Managing Partner
and Chief Compliance Officer. Mr. Barham can be reached at (336) 723-4585.
Cassia has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Cassia. Further, Cassia is subject to regulatory
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 24
oversight by various agencies. These agencies require registration by Cassia and its Supervised Persons. As a
registered entity, Cassia is subject to examinations by regulators, which may be announced or unannounced.
Cassia is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 25
Form ADV Part 2B – Brochure Supplement
for
Benjamin P. Haynes
Financial Advisor
Effective: July 1, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Benjamin P. Haynes (CRD# 8029837) in addition to the information contained in the Cassia Capital Partners LLC
(“Cassia” or the “Advisor”, CRD# 159911) Disclosure Brochure. If you have not received a copy of the Disclosure
Brochure or if you have any questions about the contents of the Cassia Disclosure Brochure or this Brochure
Supplement, please contact us at (336) 723-4585 or by email at info@cassiacapitalpartners.com.
Additional information about Mr. Haynes is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 8029837.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 26
Item 2 – Educational Background and Business Experience
Benjamin P. Haynes, born in 1989, is dedicated to advising Clients of Cassia as a Financial Advisor. Mr. Haynes
earned his Bachelor of Science from UNC - Chapel Hill in 2011. Mr. Haynes also earned his Master of Divinity
from Duke University in 2014. Additional information regarding Mr. Haynes’s employment history is included
below.
Employment History:
Financial Advisor, Cassia Capital Partners LLC
Financial Advisor, Cannon Wealth Management Services
Financial Analyst II, Inmar Intelligence
Financial Analyst II, ICON Plc
Senior Minister, Trinity United Methodist Church
Senior Minister, St. Timothy United Methodist Church
06/2025 to Present
12/2024 to 06/2025
08/2024 to 12/2024
01/2022 to 08/2024
07/2020 to 01/2022
07/2018 to 06/2020
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Haynes. Mr. Haynes has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Haynes.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Haynes.
However, we do encourage you to independently view the background of Mr. Haynes on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual
CRD# 8029837.
Item 4 – Other Business Activities
Mr. Haynes is dedicated to the investment advisory activities of Cassia’s Clients. Mr. Haynes does not have any
other business activities.
Item 5 – Additional Compensation
Mr. Haynes is dedicated to the investment advisory activities of Cassia’s Clients. Mr. Haynes does not receive
any additional forms of compensation.
Item 6 – Supervision
Mr. Haynes serves as a Financial Advisor of Cassia and is supervised by Charles Barham, the Chief Compliance
Officer. Mr. Barham can be reached at (336) 723-4585.
Cassia has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Cassia. Further, Cassia is subject to regulatory
oversight by various agencies. These agencies require registration by Cassia and its Supervised Persons. As a
registered entity, Cassia is subject to examinations by regulators, which may be announced or unannounced.
Cassia is required to periodically update the information provided to these agencies and to provide various
reports regarding the business activities and assets of the Advisor.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 27
Privacy Policy
Effective: July 1, 2025
Our Commitment to You
Cassia Capital Partners LLC (herein “Cassia” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Cassia (also referred to as "we",
"our" and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Cassia does not sell your non-public personal information to anyone. Nor do we provide such information to
others except for discrete and reasonable business purposes in connection with the servicing and management
of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
E-mail address[es]
Account information (including other institutions)
Income and expenses
Investment activity
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access we use and maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 28
reasons we may share your personal information.
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Basis For Sharing
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
Cassia does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where Cassia or the
client has a formal agreement with the financial institution. We will only
share information for purposes of servicing your accounts, not for
marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
Cassia does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised Policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may obtain a copy of our current privacy policy by contacting the Advisor at (336) 723-4585 or via email at
info@cassiacapitalpartners.com.
Cassia Capital Partners LLC
1144 West Fourth Street, Suite 200, Winston Salem, NC
(336) 723-4585 | www.cassiacapitalpartners.com
Page 29