Overview
- Headquarters
- Cedar Rapids, IA
- Average Client Assets
- $1.6 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 317532
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A - FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 0.95% |
| $500,001 | $1,000,000 | 0.85% |
| $1,000,001 | $3,000,000 | 0.75% |
| $3,000,001 | $5,000,000 | 0.50% |
| $5,000,001 | and above | 0.25% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $9,000 | 0.90% |
| $5 million | $34,000 | 0.68% |
| $10 million | $46,500 | 0.46% |
| $50 million | $146,500 | 0.29% |
| $100 million | $271,500 | 0.27% |
Clients
- HNW Share of Firm Assets
- 66.35%
- Total Client Accounts
- 969
- Discretionary Accounts
- 969
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting
Regulatory Filings
Primary Brochure: FORM ADV PART 2A - FIRM BROCHURE (2026-03-02)
View Document Text
Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
February 2026
February 2022
329 12th Avenue SE, Suite 106
Cedar Rapids, IA 52401
Firm Contact:
Bridget Meier
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Cedar Point Capital
Partners, LLC. If clients have any questions about the contents of this brochure, please contact us at 800-
501-6403 or info@cedarpointcap.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any State Securities Authority. Additional
information about our firm is also available on the SEC’s website at www.adviserinfo.sec.gov by searching
CRD #317532.
Please note that the use of the term “registered investment adviser” and description of our firm and/or our
associates as “registered” does not imply a certain level of skill or training. Clients are encouraged to review
this Brochure and Brochure Supplements for our firm’s associates who advise clients for more information
on the qualifications of our firm and our employees.
Item 2: Material Changes
Cedar Point Capital Partners, LLC is required to notify clients of any information that has changed since
the last annual update of the Firm Brochure (“Brochure”) that may be important to them. Clients can
request a full copy of our Brochure or contact us with any questions that they may have about the changes.
Since our firm’s last Annual Amendment filing on 03/18/2025, we have no material changes to disclose.
ADV Part 2A – Firm Brochure
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Cedar Point Capital Partners, LLC
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes ........................................................................................................................................... 2
Item 3: Table of Contents ........................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees & Compensation.................................................................................................................................... 6
Item 6: Performance-Based Fees & Side-By-Side Management ............................................................................ 8
Item 7: Types of Clients & Account Requirements ................................................................................................ 8
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss .................................................................... 8
Item 9: Disciplinary Information ............................................................................................................................ 15
Item 10: Other Financial Industry Activities & Affiliations ................................................................................ 15
Item 11: Code of Ethics, Participation, or Interest in............................................................................................ 15
Item 12: Brokerage Practices .................................................................................................................................... 16
Item 13: Review of Accounts or Financial Plans ................................................................................................... 20
Item 14: Client Referrals & Other Compensation ................................................................................................. 20
Item 15: Custody ....................................................................................................................................................... 21
Item 16: Investment Discretion ............................................................................................................................... 22
Item 17: Voting Client Securities ............................................................................................................................ 22
Item 18: Financial Information ................................................................................................................................ 22
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Cedar Point Capital Partners, LLC
Item 4: Advisory Business
Our firm provides individuals and other types of clients with a wide array of investment advisory services.
Our firm is a limited liability company formed under the laws of the State of Iowa in 2021 and has been in
business as an investment adviser since 2022. Our firm is owned by East Cedar LLC, North Cedar LLC,
West Cedar LLC to which Trent Von Ahsen, David Ernst, and Bridget Meier are the respective owners.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm or its
representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is accomplished
in part by knowing our client. Our firm has established a service-oriented advisory practice with open lines
of communication for many different types of clients to help meet their financial goals while remaining
sensitive to risk tolerance and time horizons. Working with clients to understand their investment
objectives while educating them about our process, facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Comprehensive Portfolio Management:
As part of our Comprehensive Portfolio Management service clients will be provided asset management
and financial planning or consulting services. This service is designed to assist clients in meeting their
financial goals through the use of a financial plan or consultation. Our firm conducts client meetings to
understand their current financial situation, existing resources, financial goals, and tolerance for risk. Based
on what is learned, an investment approach is presented to the client, consisting of individual stocks, bonds,
ETFs, options, mutual funds and other public and private securities or investments. Once the appropriate
portfolio has been determined, portfolios are continuously and regularly monitored, and if necessary,
rebalanced based upon the client’s individual needs, stated goals and objectives. Upon client request, our
firm provides a summary of observations and recommendations for the planning or consulting aspects of
this service.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or consulting may
encompass Investment Planning, Retirement Planning, Estate Planning, Charitable Planning, Education
Planning, Corporate and Personal Tax Planning, Executive Benefit Planning, Corporate Structure, Real
Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit Evaluation, or Business and
Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. Implementation of
the recommendations will be at the discretion of the client. Our firm provides clients with a summary of
their financial situation, and observations for financial planning engagements. Financial consultations are
not typically accompanied by a written summary of observations and recommendations, as the process is
less formal than the planning service. If all the information and documents requested from the client are
provided promptly, plans or consultations are typically completed within 6 months of the client signing a
contract with our firm.
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Cedar Point Capital Partners, LLC
Portfolio Monitoring:
Our Portfolio Monitoring Service provides for general asset allocation guidance within parameters of a
plan held with outside custodians. Our firm will evaluate the securities offered and advise clients on
suggested allocations based on their wholistic financial picture. This service is solely consultative in nature
and involves no on-going supervision, trading, or discretion with respect to securities transactions. Clients
are responsible for placing and executing their own trades, either on their own or with another investment
adviser. We provide this outside account monitoring service for assets that our firm does not actively
manage.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing, monitoring,
and reviewing their company's participant-directed retirement plan. As the needs of the plan sponsor
dictate, areas of advising may include:
Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies to
be employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the investments and notify the
client in the event of over/underperformance and in times of market volatility.
Participant Education – Our firm will provide opportunities to educate plan participants about
their retirement plan offerings, different investment options, and general guidance on allocation
strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services with
respect to the following types of assets: employer securities, real estate (excluding real estate funds and
publicly traded REITS), participant loans, non-publicly traded securities or assets, other illiquid investments,
or brokerage window programs (collectively, “Excluded Assets”). All retirement plan consulting services
shall follow the applicable state laws regulating retirement consulting services. This applies to client
accounts that are retirement or other employee benefit plans (“Plan”) governed by the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). If the client accounts are part of a Plan,
and our firm accepts appointment to provide services to such accounts, our firm acknowledges its fiduciary
standard within the meaning of Section 3(21) of ERISA as designated by the Retirement Plan Consulting
Agreement with respect to the provision of services described therein.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Portfolio Management clients.
General investment advice will be offered to our Financial Planning & Consulting, Portfolio Monitoring,
and Retirement Plan Consulting clients. Each Comprehensive Portfolio Management client can place
reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on investments in
certain securities or types of securities may not be possible due to the level of difficulty this would entail in
managing the account.
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Cedar Point Capital Partners, LLC
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
Our firm manages $248,116,441 on a discretionary basis and $0 on a non-discretionary basis as of
12/31/2025.
Item 5: Fees & Compensation
Compensation for Our Advisory Services
Comprehensive Portfolio Management:
Fee Schedule
Assets Under Management
First
Next
Next
Next
Over
$500,000.00
$500,000.00
$2,000,000.00
$2,000,000.00
$5,000,000.00
Annual Percentage of Assets Charge*
0.95%
0.85%
0.75%
0.50%
0.25%
Charitable Organization Fee Schedule
Assets Under Management
Annual Percentage of Assets Charge*
First
Next
Over
$5,000,000.00
$10,000,000.00
$15,000,000.00
0.50%
0.25%
0.15%
*In rare cases, our firm may agree to charge based upon a fixed dollar amount
not to exceed the fee schedules above.
Fees to be assessed will be outlined in the advisory agreement to be signed by the Client. Our firm bills on
cash unless indicated otherwise in writing. Annualized fees are billed on a pro-rata basis quarterly in
advance based on the value of the account(s) on the last day of the previous quarter. Fees are not negotiable
and will be deducted from client account(s). Adjustments in advisory fee calculations will be made for
deposits and withdrawals in excess of $10,000 during the quarter. Certain illiquid assets will be billed at
their most recently available valuations, which typically contains at least a one quarter lag. Our firm will
agree to directly invoice. As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market values
for each security included in the Assets and all account disbursements, including the amount of
the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms. Our
c)
firm will send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be included.
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Cedar Point Capital Partners, LLC
Financial Planning & Consulting:
Our firm charges on an hourly, flat, or subscription fee basis for financial planning and consulting services.
The total estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $500. Flat fees will not
exceed $10,000. Subscription fees will not exceed $10,000 annually. The fee-paying arrangements will be
determined on a case-by-case basis and will be detailed in the signed consulting agreement. Our firm will
not require a retainer exceeding $1,200 when services cannot be rendered within 6 months.
Portfolio Monitoring:
Our firm charges on an hourly fee, flat fee, or a fee based on the percentage of assets under management
for our portfolio monitoring services. The ultimate fee charged is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $250/hour. Flat fees
will not exceed $25,000. Fees based on a percentage of assets under management will not exceed 0.50%.
The fee-paying arrangements will be determined on a case-by-case basis and will be detailed in the signed
portfolio monitoring agreement. Our firm will not require a retainer exceeding $1,200 when services cannot
be rendered within 6 months.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed according to a flat fee, or a fee based on the percentage
of Plan assets under management. The ultimate fee charged is based on the scope and complexity of our
engagement with the client. Flat fees will not exceed $25,000. Fees based on a percentage of managed Plan
assets will not exceed 0.50%. The fee-paying arrangements will be determined on a case-by-case basis and
will be detailed in the signed consulting agreement.
Other Types of Fees & Expenses
Clients will incur transaction fees for trades executed by their chosen custodian. These transaction fees are
separate from our firm’s advisory fees and will be disclosed by the chosen custodian. Charles Schwab &
Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments, charges
imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be disclosed in the
fund’s prospectus (e.g., fund management fees and other fund expenses), distribution fees, surrender
charges, variable annuity fees, IRA and qualified retirement plan fees, mark-ups and mark-downs, spreads
paid to market makers, fees for trades executed away from custodian, wire transfer fees and other fees and
taxes on brokerage accounts and securities transactions. Our firm does not receive a portion of these fees.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Comprehensive Portfolio
Management services in writing at any time. Upon notice of termination our firm will process a pro-rata
refund of the unearned portion of the advisory fees charged in advance.
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery of
a financial plan by providing written notice. For purposes of calculating refunds, all work performed by us
up to the point of termination shall be calculated at the hourly fee currently in effect. Clients will receive a
pro-rata refund of unearned fees based on the time and effort expended by our firm.
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Cedar Point Capital Partners, LLC
Portfolio Monitoring clients may terminate their advisory agreement signed with our firm in writing at any
time. Upon notice of termination, our firm will process a pro-rata refund of the unearned portion of the
advisory fees charged in advance, or, if fees are collected in arrears, pro-rata advisory fees for services
rendered to the point of termination will be charged.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing written
notice to the other party. Full refunds will only be made in cases where cancellation occurs within 5
business days of signing an agreement. After 5 business days from initial signing, either party must provide
the other party 30 days written notice to terminate billing. Billing will terminate 30 days after receipt of
termination notice. Clients will be charged on a pro-rata basis, which takes into account work completed
by our firm on behalf of the client. Clients will incur charges for bona fide advisory services rendered up
to the point of termination (determined as 30 days from receipt of said written notice) and such fees will be
due and payable.
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Types of Clients:
Our firm has the following types of clients: Individuals and High Net Worth Individuals; Trusts, Estates or
Charitable Organizations; Pension and Profit-Sharing Plans; Corporations, Limited Liability Companies
and/or Other Business Types.
Account Requirements:
Our requirements for opening and maintaining accounts or otherwise engaging us:
• Our firm requires a minimum account balance of $500,000 for our Comprehensive Portfolio
Management service. Generally, this minimum account balance requirement is not negotiable and
would be required throughout the course of the client’s relationship with our firm. We may,
however, waive this minimum account balance requirement at our sole discretion.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
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Cedar Point Capital Partners, LLC
Charting: In this type of technical analysis, our firm reviews charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict how long the trend may last and
when that trend might reverse.
Cyclical Analysis: Statistical analysis of specific events occurring at enough relatively predictable intervals
that they can be forecasted into the future. Cyclical analysis asserts that cyclical forces drive price
movements in the financial markets. Risks include those cycles may invert or disappear and there is no
expectation that this type of analysis will pinpoint turning points, instead be used in conjunction with other
methods of analysis.
Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the business's
assets, liabilities, and earnings), health, and its competitors and markets. When analyzing a stock, futures
contract, or currency using fundamental analysis there are two basic approaches one can use: bottom-up
analysis and top-down analysis. The terms are used to distinguish such analysis from other types of
investment analysis, such as quantitative and technical. Fundamental analysis is performed on historical
and present data, but with the goal of making financial forecasts. There are several possible objectives: (a)
to conduct a company stock valuation and predict its probable price evolution; (b) to make a projection on
its business performance; (c) to evaluate its management and make internal business decisions; (d) and/or
to calculate its credit risk.; and (e) to find out the intrinsic value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two basic
methodologies investors rely upon: (a) Fundamental analysis maintains that markets may misprice a
security in the short run but that the "correct" price will eventually be reached. Profits can be made by
purchasing the mispriced security and then waiting for the market to recognize its "mistake" and reprice
the security.; and (b) Technical analysis maintains that all information is reflected already in the price of a
security. Technical analysts analyze trends and believe that sentiment changes predate and predict trend
changes. Investors' emotional responses to price movements lead to recognizable price chart patterns.
Technical analysts also analyze historical trends to predict future price movement. Investors can use one
or both different but complementary methods for stock picking. This presents a potential risk, as the price
of a security can move up or down along with the overall market regardless of the economic and financial
factors considered in evaluating the stock.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable
information, such as management expertise, industry cycles, strength of research and development, and
labor relations. Qualitative analysis contrasts with quantitative analysis, which focuses on numbers that
can be found on reports such as balance sheets. The two techniques, however, will often be used together
to examine a company's operations and evaluate its potential as an investment opportunity. Qualitative
analysis deals with intangible, inexact concerns that belong to the social and experiential realm rather than
the mathematical one. This approach depends on the kind of intelligence that machines (currently) lack,
since things like positive associations with a brand, management trustworthiness, customer satisfaction,
competitive advantage and cultural shifts are difficult, arguably impossible, to capture with numerical
inputs. A risk in using qualitative analysis is that subjective judgment may prove incorrect.
Quantitative Analysis: The use of models, or algorithms, to evaluate assets for investment. The process
usually consists of searching vast databases for patterns, such as correlations among liquid assets or price-
movement patterns (trend following or mean reversion). The resulting strategies may involve high-
frequency trading. The results of the analysis are taken into consideration in the decision to buy or sell
securities and in the management of portfolio characteristics. A risk in using quantitative analysis is that
the methods or models used may be based on assumptions that prove to be incorrect.
Sector Analysis: Sector analysis involves identification and analysis of various industries or economic
sectors that are likely to exhibit superior performance. Academic studies indicate that the health of a stock's
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Cedar Point Capital Partners, LLC
sector is as important as the performance of the individual stock itself. In other words, even the best stock
located in a weak sector will often perform poorly because that sector is out of favor. Each industry has
differences in terms of its customer base, market share among firms, industry growth, competition,
regulation, and business cycles. Learning how the industry operates provides a deeper understanding of a
company's financial health. One method of analyzing a company's growth potential is examining whether
the number of customers in the overall market is expected to grow. In some markets, there is zero or
negative growth, a factor demanding careful consideration. Additionally, market analysts recommend that
investors should monitor sectors that are nearing the bottom of performance rankings for possible signs of
an impending turnaround.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are appropriate
to the needs of the client and consistent with the client's investment objectives, risk tolerance, and time
horizons, among other considerations:
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), and other alternative investments involve a high degree of
risk and can be illiquid due to restrictions on transfer and lack of a secondary trading market. They can be
highly leveraged, speculative, and volatile, and an investor could lose all or a substantial amount of an
investment. Alternative investments may lack transparency as to share price, valuation, and portfolio
holdings. Complex tax structures often result in delayed tax reporting. Compared to mutual funds, hedge
funds and commodity pools are subject to less regulation and often charge higher fees and may require
“capital calls” which would require additional investment. Alternative investment managers typically
exercise broad investment discretion and may apply similar strategies across multiple investment vehicles,
resulting in less diversification.
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the investor's risk
tolerance, goals, and investment time frame. Asset allocation is based on the principle that different assets
perform differently in different market and economic conditions. A fundamental justification for asset
allocation is the notion that different asset classes offer returns that are not perfectly correlated, hence
diversification reduces the overall risk in terms of the variability of returns for a given level of expected
return. Although risk is reduced if correlations are not perfect, it is typically forecast (wholly or in part)
based on statistical relationships (like correlation and variance) that existed over some past period.
Expectations for return are often derived in the same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and return.
There are many types of assets that may or may not be included in an asset allocation strategy. The
"traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of any two or
more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic, foreign [developed],
emerging or frontier markets), bonds (fixed income securities more generally: investment-grade or junk
[high-yield]; government or corporate; short-term, intermediate, long-term; domestic, foreign, emerging
markets), and cash or cash equivalents. Allocation among these three provides a starting point. Usually
included are hybrid instruments such as convertible bonds and preferred stocks, counting as a mixture of
bonds and stocks. Other alternative assets that may be considered include: commodities: precious metals,
nonferrous metals, agriculture, energy, others.; Commercial or residential real estate (also REITs);
Collectibles such as art, coins, or stamps; insurance products (annuity, life settlements, catastrophe bonds,
personal life insurance products, etc.); derivatives such as long-short or market neutral strategies, options,
collateralized debt, and futures; foreign currency; venture capital; private equity; and/or distressed
securities.
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Cedar Point Capital Partners, LLC
There are several types of asset allocation strategies based on investment goals, risk tolerance, time frames
and diversification. The most common forms of asset allocation are: strategic, dynamic, tactical, and core-
satellite.
Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset mix
that seeks to provide the optimal balance between expected risk and return for a long-term
investment horizon. Strategic asset allocation strategies are agnostic to economic environments,
i.e., they do not change their allocation postures relative to changing market or economic
conditions.
Dynamic Asset Allocation: Dynamic asset allocation is like strategic asset allocation in that
portfolios are built by allocating to an asset mix that seeks to provide the optimal balance between
expected risk and return for a long-term investment horizon. Like strategic allocation strategies,
dynamic strategies largely retain exposure to their original asset classes; however, unlike strategic
strategies, dynamic asset allocation portfolios will adjust their postures over time relative to
changes in the economic environment.
Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a more
active approach that tries to position a portfolio into those assets, sectors, or individual stocks that
show the most potential for perceived gains. While an original asset mix is formulated much like
strategic and dynamic portfolio, tactical strategies are often traded more actively and are free to
move entirely in and out of their core asset classes.
Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core'
strategic element making up the most significant portion of the portfolio, while applying a dynamic
or tactical 'satellite' strategy that makes up a smaller part of the portfolio. In this way, core-satellite
allocation strategies are a hybrid of the strategic and dynamic/tactical allocation strategies
mentioned above.
Cryptocurrency Products: We may recommend investment in digital (crypto) currency products. These
products may be structured as exchange traded funds or exchange traded products which pool capital
together to purchase holdings of digital currencies based on their value. Such products are extremely
volatile and are suitable only as a means of diversification for investors with high-risk tolerances.
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or periodic
income is received at regular intervals and at reasonably predictable levels. Fixed-income investors are
typically retired individuals who rely on their investments to provide a regular, stable income stream. This
demographic tends to invest heavily in fixed-income investments because of the reliable returns they offer.
Fixed-income investors who live on set amounts of periodically paid income face the risk of inflation
eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments, corporate
bonds, asset-backed securities, municipal bonds, and international bonds. The primary risk associated with
fixed-income investments is the borrower defaulting on his payment. Other considerations include
exchange rate risk for international bonds and interest rate risk for longer-dated securities. The most
common type of fixed-income security is a bond. Bonds are issued by federal governments, local
municipalities, and major corporations. Fixed-income securities are recommended for investors seeking a
diverse portfolio; however, the percentage of the portfolio dedicated to fixed income depends on your own
personal investment style. There is also an opportunity to diversify the fixed-income component of a
portfolio. Riskier fixed-income products, such as junk bonds and longer-dated products, should comprise
a lower percentage of your overall portfolio.
The interest payment on fixed-income securities is considered regular income and is determined based on
the creditworthiness of the borrower and current market rates. In general, bonds and fixed-income
securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate, because they
are considered riskier. The longer the security is on the market, the more time it has to lose its value and/or
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Cedar Point Capital Partners, LLC
default. At the end of the bond term, or at bond maturity, the borrower returns the amount borrowed, also
referred to as the principal or par value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively long
time (more than a year) in anticipation that the security’s value will appreciate over a long horizon. The
risk of this strategy is that our firm could miss out on potential short-term gains that could have been
profitable to your account, or it’s possible that the security’s value may decline sharply before our firm
decides to sell.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the idea of
selling them within a relatively short time (typically a year or less). Our firm does this in an attempt to take
advantage of conditions that our firm believes will soon result in a price swing in the securities our firm
purchase.
Options: An option is a financial derivative that represents a contract sold by one party (the option writer)
to another party (the option holder, or option buyer). The contract offers the buyer the right, but not the
obligation, to buy or sell a security or other financial asset at an agreed-upon price (the strike price) during
a certain period or on a specific date (exercise date). Options are extremely versatile securities. Traders use
options to speculate, which is a relatively risky practice, while hedgers use options to reduce the risk of
holding an asset. In terms of speculation, option buyers and writers have conflicting views regarding the
outlook on the performance of a:
Call Option: Call options give the option to buy at certain price, so the buyer would want the stock
to go up. Conversely, the option writer needs to provide the underlying shares if the stock's market
price exceeds the strike due to the contractual obligation. An option writer who sells a call option
believes that the underlying stock's price will drop relative to the option's strike price during the
life of the option, as that is how he will reap maximum profit. This is exactly the opposite outlook
of the option buyer. The buyer believes that the underlying stock will rise; if this happens, the
buyer will be able to acquire the stock for a lower price and then sell it for a profit. However, if the
underlying stock does not close above the strike price on the expiration date, the option buyer
would lose the premium paid for the call option.
Put Option: Put options give the option to sell at a certain price, so the buyer would want the stock
to go down. The opposite is true for put option writers. For example, a put option buyer is bearish
on the underlying stock and believes its market price will fall below the specified strike price on or
before a specified date. On the other hand, an option writer who sells a put option believes the
underlying stock's price will increase about a specified price on or before the expiration date. If the
underlying stock's price closes above the specified strike price on the expiration date, the put option
writer's maximum profit is achieved. Conversely, a put option holder would only benefit from a
fall in the underlying stock's price below the strike price. If the underlying stock's price falls below
the strike price, the put option writer is obligated to purchase shares of the underlying stock at the
strike price.
The potential risks associated with these transactions are that (1) all options expire. The closer the option
gets to expiration, the quicker the premium in the option deteriorates; and (2) Prices can move very quickly.
Depending on factors such as time until expiration and the relationship of the stock price to the option’s
strike price, small movements in a stock can translate into big movements in the underlying options.
Margin Transactions: Our firm may purchase securities for your portfolio with money borrowed from
your brokerage account. This allows you to purchase more stock than you would be able to with your
available cash and allows us to purchase securities without selling other holdings. Margin accounts and
transactions are risky and not necessarily appropriate for every client. The potential risks associated with
these transactions are (1) You can lose more funds than are deposited into the margin account; (2) the forced
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Cedar Point Capital Partners, LLC
sale of securities or other assets in your account; (3) the sale of securities or other assets without contacting
you; (4) you may not be entitled to choose which securities or other assets in your account(s) are liquidated
or sold to meet a margin call; and (5) custodians charge interest on margin balances which will reduce your
returns over time.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock market
may increase and the account(s) could enjoy a gain, it is also possible that the stock market may decrease,
and the account(s) could suffer a loss. It is important that clients understand the risks associated with
investing in the stock market, and that their assets are appropriately diversified in investments. Clients are
encouraged to ask our firm any questions regarding their risk tolerance.
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you
may lose 100% of your money. All investments carry some form of risk, and the loss of capital is generally
a risk for any investment instrument.
Cryptocurrency Products: Cryptocurrencies (hereinafter, “Digital Assets”) involves risks, including
extreme volatility, that may continue indefinitely and may create a future material adverse effect on the
value of the asset. Digital assets were introduced within the past two decades, and the medium-to-long
term value of the assets is subject to several factors relating to the capabilities and development of
blockchain technologies and to the fundamental investment characteristics of Digital Assets. The volatility
of Digital Assets and cryptocurrencies are subject to a few risk factors including, but not limited to, the
following:
•
the economic conditions in the Digital Asset industry and market (such as an increase in the global
supply of such Digital Asset(s));
•
• manipulative activity on Digital Asset exchanges;
•
forks in the applicable Digital Asset network;
•
scaling challenges in the effort to increase the volume and speed of transactions;
•
changes in laws or regulations, including those concerning taxes made by governmental
authorities or regulatory bodies;
litigation or regulatory investigations concerning the Digital Assets classification under the federal
securities laws and the costs and effect of any litigation or regulatory investigations;
• general economic, market and business conditions; and
• other global or regional political, economic, or financial conditions, events, and situations, such as
pandemic outbreak, hackers or other malicious actors, destruction of Digital Assets, reliance on
Digital Asset service providers, and general governmental oversight of Digital Assets.
Digital Asset investors are necessarily subject to the risk brought by the fact that Digital Assets represent a
new and rapidly evolving industry. The unregulated nature and lack of transparency surrounding the
operations of Digital Asset exchanges create an opportunity for investors to experience fraud, security
failures, or operational problems, which may adversely affect the value of the Digital Assets. Investors are
also subject to the risk of changes in the governance of Digital Assets and Digital Asset exchanges. Digital
Asset values can fluctuate substantially, which may result in a total loss of the value of the digital assets.
We do not own or control any of the protocols that are used in connection with Digital Asset Products
available on your custodial platform and their related networks.
Economic Risk: The prevailing economic environment is important to the health of all businesses. Some
companies, however, are more sensitive to changes in the domestic or global economy than others. These
types of companies are often referred to as cyclical businesses. Countries in which a large portion of
businesses are in cyclical industries are thus also very economically sensitive and carry a higher amount of
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Cedar Point Capital Partners, LLC
economic risk. If an investment is issued by a party located in a country that experiences wide swings from
an economic standpoint or in situations where certain elements of an investment instrument are hinged on
dealings in such countries, the investment instrument will generally be subject to a higher level of economic
risk.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and,
volatile increases and decreases in value as market confidence in and perceptions of their issuers change.
If you held common stock, or common stock equivalents, of any given issuer, you would generally be
exposed to greater risk than if you held preferred stocks and debt obligations of the issuer.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with
prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk, which
is the risk that their value will generally decline as prevailing interest rates rise, which may cause your
account value to likewise decrease, and vice versa. How specific fixed income securities may react to
changes in interest rates will depend on the specific characteristics of each security. Fixed-income securities
are also subject to credit risk, prepayment risk, valuation risk, and liquidity risk. Credit risk is the chance
that a bond issuer will fail to pay interest and principal in a timely manner, or that negative perceptions of
the issuer’s ability to make such payments will cause the price of a bond to decline.
Higher Trading Costs: For any investment instrument or strategy that involves active or frequent trading,
you may experience larger than usual transaction-related costs. Higher transaction-related costs can
negatively affect overall investment performance.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds from
your investment will not be worth what they are today. Throughout time, the prices of resources and end-
user products generally increase and thus, the same general goods and products today will likely be more
expensive in the future. The longer an investment is held, the greater the chance that the proceeds from
that investment will be worth less in the future than what they are today. Said another way, a dollar
tomorrow will likely get you less than what it can today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest to the
investment holder. Once an investor has acquired or has acquired the rights to an investment that pays a
particular rate (fixed or variable) of interest, changes in overall interest rates in the market will affect the
value of the interest-paying investment(s) they hold. In general, changes in prevailing interest rates in the
market will have an inverse relationship to the value of existing, interest paying investments. In other
words, as interest rates move up, the value of an instrument paying a particular rate (fixed or variable) of
interest will go down. The reverse is generally true as well.
Legal/Regulatory Risk: Certain investments or the issuers of investments may be affected by changes in
state or federal laws or in the prevailing regulatory framework under which the investment instrument or
its issuer is regulated. Changes in the regulatory environment or tax laws can affect the performance of
certain investments or issuers of those investments and thus, can have a negative impact on the overall
performance of such investments.
Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in
the underlying securities. Additionally, options have an expiration date, which makes them “decay” in
value over the amount of time they are held and can expire worthless. Purchasing and writing put and call
options are highly specialized activities and entail greater than ordinary investment risks.
Past Performance: Charting and technical analysis are often used interchangeably. Technical analysis
generally attempts to forecast an investment’s future potential by analyzing its past performance and other
related statistics. Technical analysis often times involves an evaluation of historical pricing and volume of
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Cedar Point Capital Partners, LLC
a particular security for the purpose of forecasting where future price and volume figures may go. As with
any investment analysis method, technical analysis runs the risk of not knowing the future and thus,
investors should realize that even the most diligent and thorough technical analysis cannot predict or
guarantee the future performance of any particular investment instrument or issuer thereof.
Strategy Risk: There is no guarantee that the investment strategies discussed herein will work under all
market conditions and each investor should evaluate his/her ability to maintain any investment he/she is
considering his or her own investment time horizon. Investments are subject to risk, including possible loss
of principal.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our firm
tries to achieve the highest return on client cash balances through relatively low-risk conservative
investments. In most cases, at least a partial cash balance will be maintained in a money market account so
that our firm may debit advisory fees for our services related to our Comprehensive Portfolio Management
services.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business or the
integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Our firm has no other financial industry activities and affiliations to disclose.
Item 11: Code of Ethics, Participation, or Interest in
Client Transactions & Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts
and to always act solely in the best interest of each of our clients. Our fiduciary duty is the underlying principle
for our firm’s Code of Ethics, which includes procedures for personal securities transaction and insider trading.
Our firm requires all representatives to conduct business with the highest level of ethical standards and to
always comply with all federal and state securities laws. Upon employment with our firm, and at least annually
thereafter, all representatives of our firm will acknowledge receipt, understanding and compliance with our
firm’s Code of Ethics. Our firm and representatives must conduct business in an honest, ethical, and fair
manner and avoid all circumstances that might negatively affect or appear to affect our duty of complete
loyalty to all clients. This disclosure is provided to give all clients a summary of our Code of Ethics. If a client
or a potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly upon
request.
Our firm recognizes that the personal investment transactions of our representatives demand the application
of a Code of Ethics with high standards and requires that all such transactions be carried out in a way that does
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not endanger the interest of any client. At the same time, our firm also believes that if investment goals are
similar for clients and for our representatives, it is logical, and even desirable, that there be common ownership
of some securities.
To prevent conflicts of interest, our firm has established procedures for transactions effected by our
representatives for their personal accounts1. To monitor compliance with our personal trading policy, our firm
has pre-clearance requirements and a quarterly securities transaction reporting system for all of our
representatives.
Neither our firm nor a related person recommends, buys, or sells for client accounts, securities in which
our firm or a related person has a material financial interest without prior disclosure to the client. Related
persons of our firm may buy or sell securities and other investments that are also recommended to clients.
To minimize this conflict of interest, our related persons will place client interests ahead of their own
interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they buy
or sell the same securities for client accounts. To minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which is available
upon request. Further, our related persons will refrain from buying or selling securities that will be bought or
sold in client accounts unless done so after the client execution or concurrently as a part of a block trade.
Item 12: Brokerage Practices
Custodian & Brokers Used
Our firm does not maintain custody of client assets (although our firm may be deemed to have custody of
client assets if give the authority to withdraw assets from client accounts. See Item 15 Custody, below). Client
assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. Our
firm recommends that clients use the Schwab Adviser Services division of Charles Schwab & Co. Inc.
(“Schwab”), a FINRA-registered broker-dealer, member SIPC, as the qualified custodian. Altogether, our
firm has custodied client assets with Charles Schwab & Co. Inc., Fidelity Institutional Asset Management,
LLC, Nationwide Securities, and TIAA-CREF Individual & Institutional Services, LLC (collectively referred
to as “Our Custodians” herein). Our firm is independently owned and operated, and not affiliated with
Our Custodians. Schwab will hold client assets in a brokerage account and buy and sell securities when
instructed. While our firm recommends that clients use Schwab as custodian/broker, clients will decide
whether to do so and open an account with Schwab by entering into an account agreement directly with
them. Our firm does not open the account. Even though the account is maintained at Our Custodians, our
firm can still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected
Our firm seeks to recommend a custodian/broker who will hold client assets and execute transactions on
terms that are overall most advantageous when compared to other available providers and their services.
A wide range of factors are considered, including, but not limited to:
combination of transaction execution services along with asset custody services (generally without
a separate fee for custody)
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange traded
funds (ETFs), etc.)
availability of investment research and tools that assist in making investment decisions quality of
services
competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
prior service to our firm and our other clients
availability of other products and services that benefit our firm, as discussed below (see “Products
& Services Available from Schwab”)
Custody & Brokerage Costs
Schwab generally does not charge a separate for custody services but is compensated by charging
commissions or other fees to clients on trades that are executed or that settle into the Schwab account. In
addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or “trade away” fee for
each trade that our firm has executed by a different broker-dealer but where the securities bought or the
funds from the securities sold are deposited (settled) into a Schwab account. These fees are in addition to
the commissions or other compensation paid to the executing broker-dealer. Because of this, to minimize
client trading costs, our firm has Schwab execute most trades for the accounts.
Products & Services Available from Schwab
Schwab Adviser Services is Schwab’s business serving independent investment advisory firms like our
firm. They provide our firm and clients with access to its institutional brokerage – trading, custody,
reporting and related services – many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help manage or administer
our client accounts while others help manage and grow our business. Schwab’s support services are
generally available on an unsolicited basis (our firm does not have to request them) and at no charge to our
firm. The availability of Schwab’s products and services is not based on the provision of particular
investment advice, such as purchasing securities for clients. Here is a more detailed description of Schwab’s
support services:
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products, execution
of securities transactions, and custody of client assets. The investment products available through Schwab
include some to which our firm might not otherwise have access or that would require a significantly higher
minimum initial investment by firm clients. Schwab’s services described in this paragraph generally benefit
clients and their accounts.
Services that May Not Directly Benefit Clients
Schwab also makes available other products and services that benefit our firm but may not directly benefit
clients or their accounts. These products and services assist in managing and administering our client
accounts. They include investment research, both Schwab’s and that of third parties. This research may be
used to service all or some substantial number of client accounts, including accounts not maintained at
Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
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provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
provides pricing and other market data;
facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping, and client reporting.
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business enterprise.
These services include:
educational conferences and events
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, Schwab will arrange for third-party
vendors to provide the services to our firm. Schwab may also discount or waive fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide our firm with other benefits,
such as occasional business entertainment for our personnel.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance the client
experience, help clients reach their goals and put client interests before that of our firm or associated
persons.
Our Interest in Schwab’s Services.
The availability of these services from Schwab benefits our firm because our firm does not have to produce
or purchase them. Our firm does not have to pay for these services, and they are not contingent upon
committing any specific amount of business to Schwab in trading commissions or assets in custody.
Considering our arrangements with Schwab, a conflict of interest exists as our firm may have incentive to
require that clients maintain their accounts with Schwab based on our interest in receiving Schwab’s
services that benefit our firm rather than based on client interest in receiving the best value in custody
services and the most favorable execution of transactions. As part of our fiduciary duty to our clients, our
firm will always endeavor to put the interests of our clients first. Clients should be aware, however, that
the receipt of economic benefits by our firm or our related persons creates a potential conflict of interest
and may indirectly influence our firm’s choice of Schwab as a custodial recommendation. Our firm
examined this potential conflict of interest when our firm chose to recommend Schwab and have determined
that the recommendation is in the best interest of our firm’s clients and satisfies our fiduciary obligations,
including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Although our firm will seek competitive rates, to the benefit of all clients, our firm may not
necessarily obtain the lowest possible commission rates for specific client account transactions. Our firm
believes that the selection of Schwab as a custodian and broker is the best interest of our clients. It is
primarily supported by the scope, quality and price of Schwab’s services, and not Schwab’s services that
only benefit our firm.
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Soft Dollars
Our firm does not receive soft dollars more than what is allowed by Section 28(e) of the Securities Exchange
Act of 1934. The safe harbor research products and services obtained by our firm will generally be used to
service all our clients but not necessarily all at any one time.
Client Brokerage Commissions
Our Custodians do not make client brokerage commissions generated by client transactions available for
our firm’s use.
Client Transactions in Return for Soft Dollars
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither our firm nor any of our firm’s representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale of
securities are placed for execution, and the commission rates at which such securities transactions are
affected. Our firm routinely recommends that clients direct us to execute through a specified broker-dealer.
Our firm recommends the use of Schwab. Each client will be required to establish their account(s) with Our
Custodians if not already done. Please note that not all advisers have this requirement.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a
specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred in
the ordinary course of its business for which it otherwise would be obligated and empowered to pay. ERISA
prohibits directed brokerage arrangements when the goods or services purchased are not for the exclusive
benefit of the plan. Consequently, our firm will request that plan sponsors who direct plan brokerage
provide us with a letter documenting that this arrangement will be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to achieve
the most favorable execution of client transactions. Client directed brokerage may cost clients more money.
For example, in a directed brokerage account, clients may pay higher brokerage commissions because our
firm may not be able to aggregate orders to reduce transaction costs, or clients may receive less favorable
prices.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which portfolio
transactions may be executed as part of concurrent authorizations to purchase or sell the same security for
numerous accounts served by our firm, which involve accounts with similar investment objectives. Although
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such concurrent authorizations potentially could be either advantageous or disadvantageous to any one or
more accounts, they are affected only when our firm believes that to do so will be in the best interest of the
effected accounts. When such concurrent authorizations occur, the objective is to allocate the executions in a
manner which is deemed equitable to the accounts involved. In any given situation, our firm attempts to
allocate trade executions in the most equitable manner possible, taking into consideration client objectives,
current asset allocation and availability of funds using price averaging, proration, and consistently non-
arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisers review accounts on at least an annual basis for our
Comprehensive Portfolio Management and Portfolio Monitoring clients. The nature of these reviews is to
learn whether client accounts are in line with their investment objectives, appropriately positioned based
on market conditions, and investment policies, if applicable. Our firm does not provide written reports to
clients, unless asked to do so. Verbal reports to clients take place on at least an annual basis when our
Comprehensive Portfolio Management and Portfolio Monitoring clients are contacted. Our firm may
review client accounts more frequently than described above. Among the factors which may trigger an off-
cycle review are major market or economic events, the client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule
a financial consultation with us. Our firm does not provide ongoing services to financial planning clients,
but are willing to meet with such clients upon their request to discuss updates to their plans, changes in
their circumstances, etc. Financial Planning clients do not receive written or verbal updated reports
regarding their financial plans unless they separately engage our firm for a post-financial plan meeting or
update to their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the service.
Our firm also provides ongoing services where clients are met with upon their request to discuss updates
to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients do not receive written
or verbal updated reports regarding their plans unless they choose to engage our firm for ongoing services.
Item 14: Client Referrals & Other Compensation
Schwab
Our firm receives economic benefit from Schwab in the form of the support products and services made
available to our firm and other independent investment advisers that have their clients maintain accounts
at Schwab. These products and services, how they benefit our firm, and the related conflicts of interest are
described above (see Item 12 – Brokerage Practices). The availability of Schwab’s products and services is not
based on our firm giving particular investment advice, such as buying particular securities for our clients.
Referral Fees
Our firm may pay referral fees to independent persons or firms ("Solicitors") for introducing clients to us.
Whenever we enter into a solicitor agreement with a client, we require the Solicitor to provide the
prospective client with a copy of this document (our Firm Brochure) and a separate solicitor disclosure
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statement, which includes; the Solicitor's name and relationship with our firm; the fact that the Solicitor is
being paid a referral fee; and the structure of the fee.
For referring business to our firm, the compensation is based on a percentage of fees received by our firm
from the client. Each arrangement with a solicitor for client accounts is separately determined. Clients do
not pay higher advisory fees as a result of any solicitation arrangement.
The disclosure defines the arrangement with the Solicitor and the client will sign that they are in receipt of
the disclosure.
Item 15: Custody
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a qualified
custodian, as discussed above), we are deemed to have custody of certain client assets if given the authority
to withdraw assets from client accounts, as further described below under “Third Party Money
Movement.” All our clients receive account statements directly from their qualified custodian(s) at least
quarterly upon opening of an account. We urge our clients to carefully review these statements.
Additionally, if our firm decides to send its own account statements to clients, such statements will include
a legend that recommends the client compare the account statements received from the qualified custodian
with those received from our firm. Clients are encouraged to raise any questions with us about the custody,
safety or security of their assets and our custodial recommendations.
Third-Party Money Movement:
On February 21, 2017, the SEC issued a no‐action letter (“Letter”) with respect to Rule 206(4)‐2 (“Custody
Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the
Custody Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of authorization (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with our custodian:
The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s form
or separately, to direct transfers to the third party either on a specified schedule or from time to
time.
The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization and provides a transfer of
funds notice to the client promptly after each transfer.
The client has the ability to terminate or change the instruction to the client’s qualified custodian.
The investment adviser has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the client’s
instruction.
The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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Item 16: Investment Discretion
Our firm manages accounts on a discretionary basis. After you sign an agreement with our firm, we’re
allowed to buy and sell investments in your account without asking you in advance. Any limitations will
be described in the signed advisory agreement. We will have discretion until the advisory agreement is
terminated by you or our firm.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or other
solicitations directly from their custodian or a transfer agent. If proxies are sent to our firm, our firm will
forward them to the appropriate client and ask the party who sent them to mail them directly to the client
in the future. Clients may call, write, or email us to discuss questions they may have about proxy votes or
other solicitations.
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because:
Our firm does not require the prepayment of more than $1,200 in fees when services cannot be
rendered within 6 months.
Our firm does not take custody of client funds or securities.
Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
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