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Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 12, 2025
Centric Wealth Management, LLC
SEC No. 801-63837
Main Office
333 W. Wacker Drive, 6th Floor
Chicago, IL 60606
Branch Office
2801 Lakeside Drive, 3rd Floor
Bannockburn, IL 60015
phone: 312-429-6100
email: szapfel@centricwm.com
website: https://centricwealthmanagement.com
This brochure provides information about the qualifications and business practices of Centric Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
312-429-6100 or via email to szapfel@centricwm.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority. Registration with the SEC or state regulatory authority does not imply a certain level of skill or
expertise.
Additional information about Centric Wealth Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes from the last annual update of this Brochure issued March 15,
2024.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 8
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 11
Item 7: Types of Clients ........................................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 13
Item 9: Disciplinary Information ........................................................................................................................... 27
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 28
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 30
Item 12: Brokerage Practices ................................................................................................................................... 32
Item 13: Review of Accounts ................................................................................................................................... 40
Item 14: Client Referrals and Other Compensation ........................................................................................ 41
Item 15: Custody .......................................................................................................................................................... 42
Item 16: Investment Discretion ............................................................................................................................... 43
Item 17: Voting Client Securities ............................................................................................................................ 44
Item 18: Financial Information ................................................................................................................................ 45
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Centric Wealth Management, LLC
Centric Wealth Management, LLC (“Centric” or the “firm”) is an Illinois limited liability company.
Formerly known as FGMK/Preservation Capital Partners, LLC, the firm has been operating as an
investment advisory firm since 2005. Centric’s principal owners are Virgil J Rutili and FGMK
Advisory, LLC.
B. Advisory Services Offered
Centric provides professional investment portfolio management services and occasionally
furnishes advice to clients on matters not involving securities. Centric’s services also include
consulting with clients about their financial situation, investment objectives and restrictions, and
tax circumstances; selecting, purchasing and selling securities for clients; monitoring securities
and providing appropriate reports as to asset holdings, valuation and performance.
Investment Management Services
Centric offers ongoing investment management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. For its discretionary asset
management services, Centric receives a limited power of attorney to effect securities
transactions on behalf of its clients that include securities and strategies described in Item 8 of
this brochure.
Centric’s investment management services are predicated on the client's investment objectives,
goals, tolerance for risk, and other personal and financial circumstances. Centric will analyze
each client's current investments, investment objectives, goals, age, time horizon, financial
circumstances, investment experience, investment restrictions and limitations, and risk tolerance
and implement a portfolio consistent with such investment objectives, goals, risk tolerance and
related financial circumstances. In addition, Centric may utilize third-party software to analyze
individual security holdings and separate account managers utilized within the client’s portfolio.
Centric offers customized and individualized investment model strategies for clients. A specific
asset allocation strategy is crafted to focus on the specific client’s goals and objectives. Centric
offers the following model strategies, which are described in Item 8 of this brochure:
▪ CWM Stock Model
▪ CWM HQ2 Model
▪ CWM Tactical Quad Model
▪ CWM Income Model
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio, and should promptly notify the firm in
writing of any changes in such restrictions or in the client's personal financial circumstances,
investment objectives, goals and tolerance for risk. Centric will remind clients of their obligation
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Item 4: Advisory Business
to inform the firm of any such changes or any restrictions that should be imposed on the
management of the client’s account. Centric will also contact clients at least annually to
determine whether there have been any changes in a client's personal financial circumstances,
investment objectives and tolerance for risk.
Institutional Intelligent Portfolios®
Centric offers an automated investment program (the “Program”) through which clients are
invested in a range of investment strategies we have constructed and manage, each consisting
of a portfolio of exchange-traded funds (“ETFs”) and a cash allocation. The client may instruct us
to exclude up to three ETFs from their portfolio. The client’s portfolio is held in a brokerage
account opened by the client at Charles Schwab & Co., Inc. (“CS&Co”). We use the Institutional
Intelligent Portfolios® platform (“Platform”), offered by Schwab Performance Technologies
(“SPT”), a software provider to independent investment advisors and an affiliate of CS&Co., to
operate the Program. We are independent of and not owned by, affiliated with, or sponsored or
supervised by SPT, CS&Co., or their affiliates (together, “Schwab”). We, and not Schwab, are the
client’s investment advisor and primary point of contact with respect to the Program. We are
solely responsible, and Schwab is not responsible, for determining the appropriateness of the
Program for the client, choosing a suitable investment strategy and portfolio for the client’s
investment needs and goals, and managing that portfolio on an ongoing basis. We have
contracted with SPT to provide us with the Platform, which consists of technology and related
trading and account management services for the Program. The Platform enables us to make
the Program available to clients online and includes a system that automates certain key parts of
our investment process (the “System”). The System includes an online questionnaire that helps
us determine the client’s investment objectives and risk tolerance and select an appropriate
investment strategy and portfolio. Clients should note that we will recommend a portfolio via
the System in response to the client’s answers to the online questionnaire. The client may then
indicate an interest in a portfolio that is one level less or more conservative or aggressive than
the recommended portfolio, but we then make the final decision and select a portfolio based on
all the information we have about the client. The System also includes an automated investment
engine through which we manage the client’s portfolio on an ongoing basis through automatic
rebalancing and tax-loss harvesting (if the client is eligible and elects).
We charge clients a fee for our services as described below under Item 5: Fees and
Compensation. Our fees are not set or supervised by Schwab. Clients do not pay brokerage
commissions or any other fees to CS&Co. as part of the Program. Schwab does receive other
revenues in connection with the Program.
Retirement Plan Participant Account Management (Discretionary)
Centric uses a third-party platform (Pontera Order Management System) to facilitate
management of held away assets such as defined contribution plan participant accounts, with
discretion. The platform allows us to avoid being considered to have custody of client funds
since we do not have direct access to client log-in credentials to affect trades. We are not
affiliated with the platform in any way and receive no compensation from them for using their
platform. A link will be provided to the client allowing them to connect an account(s) to the
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Item 4: Advisory Business
platform. Once client account(s) is connected to the platform, we will review the current account
allocations. When deemed necessary, we will rebalance the account considering client
investment goals and risk tolerance, and any change in allocations will consider current
economic and market trends. The goal is to improve account performance over time, minimize
loss during difficult markets, and manage internal fees that harm account performance. Client
account(s) will be reviewed at least quarterly and allocation changes will be made as deemed
necessary.
We may provide these services or, alternatively, may arrange for the Plan’s other providers to
offer these services, as agreed upon between our firm and the client.
Financial Planning Services
Centric also provides financial planning services. Such services include a comprehensive
evaluation of a client's financial situation by using currently known facts and variables. We create
a financial plan for the client, which is designed to assist the client to achieve financial goals and
objectives. We may also prepare reports at the client's request.
A financial plan may address one or more of the following areas:
▪ Financial Position: Understanding of a client's current financial situation. Sources of
evaluation include income, expenses, assets, liabilities, etc.
▪
Investment Planning: Determining the most suitable way to structure investments to
meet financial goals, and determine the appropriate account type (e.g., joint tenants, IRA,
Roth IRA, etc.)
▪
Income Tax Planning: Evaluating the current tax situation to help minimize a client's taxes
and find more profitable ways to use the extra income generated.
▪ Retirement Planning: Assessing retirement needs to help a client determine how much to
accumulate, as well as distribution strategies designed to create a source of income
during retirement years.
▪ Credit Planning: Evaluating a client's credit needs.
▪
Insurance Planning and Risk Management: Evaluating the client's insurance needs and
reviewing insurance policies and the like.
▪ Estate Planning: Reviewing the client's cash needs at death, income needs of surviving
dependents and estate planning goals.
▪ Education Planning: Reviewing the educational needs for the client and his/her family,
along with planning for educational expenses.
We gather information through interviews and review of documents provided by the client,
including questionnaires. Information gathered includes the client's current financial status,
future goals, investment objectives, risk tolerance and family circumstances.
Typical financial planning services include one or more of each of the aforementioned service
components. A financial plan may require the services of a specialist such as a registered
representative, insurance specialist, attorney or tax accountant. The client is under no obligation
to act on our financial planning recommendations. Furthermore, the client is under no
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 4: Advisory Business
obligation to use any service provider recommended by us. The client is under no obligation to
effect any recommend transaction through us.
Financial plans are based on the client's financial situation at the time we present the financial
plan to the client, and on the information provided to us. The client must promptly notify us if
his/her financial situation, goals, objectives or needs change. Certain assumptions may be made
with respect to interest rates, inflation rates, and use of past trends and performance of the
market and economy. Past performance is in no way an indication of future performance. We
cannot offer any guarantees or promises that a client's financial goals will be met.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
Centric does not participate in wrap fee programs, where certain brokerage commissions and
transaction costs are included in the asset-based fee charged to the client.
E. Client Assets Under Management
As of December 31, 2024, Centric managed $724,280,397 of discretionary assets and $1,291,558
of non-discretionary assets.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Investment Management Fees
The annual fee for portfolio management services will be charged as a percentage of assets
under management according to the following fee schedule, which represents the firm’s
maximum fees for individual services. Fees are negotiable.
Total Assets Under Management
Annual Fee
All assets
1.0%
Fees are subject to the portfolio management agreement between the client and Centric. Such
fees are payable quarterly in advance. The advisory fee is calculated using the value of the assets
in the Account on the last business day of the prior billing period. The fees will be prorated if the
investment advisory relationship commences otherwise than at the beginning of a calendar
month.
Centric may modify the fee at any time upon 30 days’ written notice to the client. In the event
the client has an ERISA-governed plan, fee modifications must be approved in writing by the
client.
Financial Planning Fees
Financial planning fees will be billed at the rate of $250 per hour or a fixed fee mutually agreed
upon by the client and Centric. For fixed fee arrangements, Centric will provide the prospective
client with an estimate of the fixed charges prior to finalizing the financial planning agreement.
Estimates will be based upon a good faith estimate of the number of hours to complete the
assignment multiplied by the hourly rate and re-evaluated at a later point as discussed above.
For prepaid fees in excess of $1200, services will be completed within six months of the date
fees are received. Clients seeking to terminate this service must do so in writing.
B. Client Payment of Fees
Centric generally requires fees to be prepaid on a quarterly basis. Centric requires clients to
authorize the direct debit of fees from their accounts. Exceptions may be granted subject to the
firm’s consent for clients to be billed directly for our fees. For directly debited fees, the
custodian’s periodic statements will show each fee deduction from the account. Clients may
withdraw this authorization for direct billing of these fees at any time by notifying us or their
custodian in writing.
Centric will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account. The
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 5: Fees and Compensation
client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will
not verify the calculation.
A client investment management agreement may be terminated by either party upon thirty (30)
days’ written notice to the other party. Upon termination, any unearned, prepaid fees will be
promptly refunded.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
placement, pooled investment vehicles, broker-dealers, and custodians retained by clients. Such
fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus,
each separate account manager’s Form ADV and Brochure and Brochure Supplement or similar
disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, a client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using Centric may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian.
For Institutional Intelligent Portfolios®, as described in Item 4: Advisory Business, clients do not
pay fees to SPT or brokerage commissions or other fees to CS&Co. as part of the Program.
Schwab does receive other revenues in connection with the Program.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
Centric’s advisory professionals are compensated primarily through a salary and bonus structure.
Centric’s advisory professionals may be paid sales, service or administrative fees for the sale of
mutual funds or other investment products. Centric’s advisory professionals may receive
commission-based compensation for the sale of securities. Investment adviser representatives,
in their capacity as a PKS registered representative, are prohibited from earning an advisory fee
on the securities value transferred from an advisory client’s PKS brokerage account unless
commissions earned on such securities transactions occurred at least a 12–18 months prior to
the transfer.
Centric also receives compensation in connection with the sale of certain structured notes to
clients. The compensation is paid by the Issuer of the notes and the compensation is paid from
the purchase price of the notes.
Please see Item 10.C. for detailed information and conflicts of interest.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 5: Fees and Compensation
E. Important Disclosure – Custodian Investment Programs
Please be advised that certain of the firm’s investment adviser representatives are registered
with a broker-dealer and/or the firm is a broker-dealer or affiliated with a broker-dealer. Under
these arrangements, we can access certain investment programs offered through the broker-
dealer that offer certain compensation and fee structures that create conflicts of interest of
which clients need to be aware. As such, the investment adviser representative and/or the firm
may have an economic incentive to recommend the purchase of 12b-1 or revenue share class
mutual funds offered through the broker-dealer platform rather than from the investment
adviser platform. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a
matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for
our advisory clients’ portfolios. There are certain programs in which we participate where a
client’s investment options may be limited in certain of these programs to those mutual funds
and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments,
and the client should be aware that the firm is not selecting from among all mutual funds
available in the marketplace when recommending mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances (i) where our adviser representative is also licensed as a
registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue
sharing fees as compensation – such compensation creates an incentive for the investment
adviser representative to use programs which utilize funds that pay such additional
compensation; and (ii) where the custodian receives the entirety of the 12b-1 and/or revenue
sharing fees and takes the receipt of such fees into consideration in terms of benefits it may
elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
Centric does not charge performance-based fees and therefore has no economic incentive to
manage clients’ portfolios in any way other than what is in their best interests.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 7: Types of Clients
Item 7: Types of Clients
Centric offers its investment services to various types of clients including individuals and high-
net-worth individuals, trusts, estates, pension and profit sharing plans, corporations and other
business entities.
For Institutional Intelligent Portfolios®, clients eligible to enroll in the Program include
individuals, IRAs, and revocable living trusts. Clients that are organizations (such as corporations
and partnerships) or government entities, and clients that are subject to the Employee
Retirement Income Security Act of 1974, are not eligible for the Program. The minimum
investment required to open an account in the Program is $5,000. Centric reserves the right to
waive the minimum account requirements.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear. There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Methods of Analysis
Centric may use one or more of the following methods of analyses or investment strategies
when providing investment advice to clients, subject to the clients' investment objectives, risk
tolerance, time horizons and stated guidelines:
▪ Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking
at economic and financial factors (including the overall economy, industry conditions,
and the financial condition and management of the company itself) to determine if the
company is underpriced (indicating it may be a good time to buy) or overpriced
(indicating it may be time to sell). We look at historical and present financial statements
of the company, annual reports, governmental filings and business activities.
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall
market regardless of the economic and financial factors considered in evaluating the
stock. Individualized analysis of underlying documentation can vary.
▪ Technical Analysis. We analyze past market movements and apply that analysis to the
present in an attempt to recognize recurring patterns of investor behavior and
potentially predict future price movement. Technical analysis does not necessarily
consider the underlying financial condition of a company. This presents a risk in that a
poorly managed or financially unsound company may underperform regardless of
market movement. Past performance is not a guarantee of future performance.
▪ Quantitative Analysis. We use mathematical models and statistical modeling in an
attempt to obtain more accurate measurements of a company's quantifiable data, such
as the value of a share price or earnings per share, and predict changes to that data. A
risk in using quantitative analysis is that the models used may be based on assumptions
that prove to be incorrect. Quantitative analysis does not necessarily factor in all
variables.
▪ Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of
management, labor relations, and strength of research and development factors not
readily subject to measurement, and predict changes to share price based on that data.
A risk is using qualitative analysis is that our subjective judgment may prove incorrect.
▪ Asset Allocation. Rather than focusing primarily on securities selection, we attempt to
identify an appropriate ratio of securities, fixed income, and cash suitable to the client's
investment goals and risk tolerance. A risk of asset allocation is that the client may not
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
participate in sharp increases in a particular security, industry or market sector. Another
risk is that the ratio of securities, fixed income, and cash will change over time due to
stock and market movements and, if not corrected, will no longer be appropriate for the
client's goals.
▪ Mutual Fund and/or ETF Analysis. We look at the experience and track record of the
manager of the mutual fund or exchange traded fund (ETF) in an attempt to determine if
that manager has demonstrated an ability to invest over a period of time and in different
economic conditions. We also look at the underlying assets in a mutual fund or ETF in an
attempt to determine if there is significant overlap in the underlying investments held in
another fund(s) in the client's portfolio. A risk of mutual fund and/or ETF analysis is that,
as in all securities investments, past performance does not guarantee future results. A
manager who has been successful may not be able to replicate that success in the future.
In addition, as we do not control the underlying investments in a fund or ETF, managers
of different funds held by the client may purchase the same security, increasing the risk
to the client if that security were to fall in value. There is also a risk that a manager may
deviate from the stated investment mandate or strategy of the fund or ETF, which could
make the holding(s) less suitable for the client's portfolio.
▪ Sector Rotation Analysis. We review and assess the current condition and future
prospects of a given sector of the economy. To add incremental value to a core portfolio
by making small adjustments to the size of industry sectors in client portfolios. Sector
analysis serves to provide us with an idea of how well a given group of companies within
a sector are expected to perform as a whole. A risk of asset allocation is that the client
may not participate in sharp increases in a particular security, industry or market sector
Centric’s analysis methods rely on the assumption that the investment vehicles which we
recommend for our clients, the companies whose securities we purchase and sell on behalf of
our clients, the rating agencies that review these securities, and other publicly or privately
available sources of information about these securities, are providing accurate, timely and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk
that our analysis may be compromised by inaccurate, misleading or untimely information. This is
an ongoing risk with regard to all the strategies discussed below.
Model Portfolio Strategies
Centric offers customized and individualized investment model strategies for clients. A specific
asset allocation strategy is crafted to focus on the specific client’s goals and objectives. Centric
offers the following model strategies:
▪ CWM Stock Model – The Stock Model is composed of stocks that are analyzed and
scored on estimates of expected growth and profitability.
▪ CWM HQ2 Model – The HQ2 Model is composed of stocks that are analyzed and scored
off financial health ratios such as, but not limited to, Free Cash Flow, Return on Equity,
and Debt-to-Equity Ratio.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
▪ CWM Tactical Quad Model – The Tactical Quad Model is designed to systemically adjust
risk exposure based on where we are in the economic cycle.
▪ CWM Income Model – The Income Model is designed to generate regular and predictable
income and principal stability regardless of the prevailing market conditions.
Mutual Funds, Exchange-Traded Funds, and Individual Securities
Centric may recommend ”institutional share class” mutual funds and individual securities
(including fixed income instruments). A description of the criteria to be used in formulating an
investment recommendation for mutual funds, ETFs, and individual securities (including fixed-
income securities).
Centric has formed relationships with third-party vendors that
▪ prepare performance reports
▪ perform or distribute research of individual securities
▪ perform billing and certain other administrative tasks
Centric may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, mutual funds and ETFs, to clients as appropriate under the
circumstances.
Centric reviews certain quantitative and qualitative criteria related to mutual funds and to
formulate investment recommendations to its clients. Quantitative criteria may include
▪
the performance history of a mutual fund evaluated against that of its peers and other
benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the mutual fund’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
▪
the fund’s fee structure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund; a mutual
fund’s consistency of investment style; and employee turnover and efficiency and capacity.
Quantitative and qualitative criteria related to mutual funds are reviewed by Centric on a
quarterly basis or such other interval as appropriate under the circumstances. In addition,
mutual funds are reviewed to determine the extent to which their investments reflect efforts to
time the market, or evidence style drift such that their portfolios no longer accurately reflect the
particular asset category attributed to the mutual fund by Centric (both of which are negative
factors in implementing an asset allocation structure).
Centric may negotiate reduced account minimum balances and reduced fees under various
circumstances (e.g., for clients with minimum level of assets committed to the manager for
specific periods of time, etc.). There can be no assurance that clients will receive any reduced
account minimum balances or fees, or that all clients, even if apparently similarly situated, will
receive any reduced account minimum balances or fees available to some other clients. Also,
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
account minimum balances and fees may significantly differ between clients. Each client’s
individual needs and circumstances will determine portfolio weighting, which can have an
impact on fees given the funds utilized. Centric will endeavor to obtain equal treatment for its
clients with funds, but cannot assure equal treatment.
Centric will regularly review the activities of mutual funds utilized for the client. Clients that
invest in mutual funds should first review and understand the disclosure documents of those
mutual funds, which contain information relevant to such retention or investment, including
information on the methodology used to analyze securities, investment strategies, fees and
conflicts of interest.
Material Risks of Investment Instruments
Centric may invest in open-end mutual funds and exchange-traded funds for the vast majority
of its clients. In addition, for certain clients, Centric may effect transactions in the following types
of securities:
▪ Equity securities
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Leveraged and inverse exchange-traded funds
▪ Exchange-traded notes
▪ Fixed income securities
▪ Municipal securities
▪ Private placements
▪ Pooled investment vehicles
▪ Structured products
▪ Corporate debt obligations
▪ Fixed equity annuities
▪ Fixed equity indexed annuities
▪ Variable annuities
▪ Real Estate Investment Trusts (“REITs”)
▪ Hedge funds
▪ Private Equity
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Leveraged and Inverse Exchange-Traded Funds (“ETFs”)
Leveraged ETFs employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over the
course of a single day. The use of leverage typically increases risk for an investor. However,
unlike utilizing margin or shorting securities in your own account, you cannot lose more than
your original investment. An inverse ETF is designed to track, on a daily basis, the inverse of its
benchmark. Inverse ETFs utilize short selling, derivatives trading, and other leveraged
investment techniques, such as futures trading to achieve their objectives. Leverage and
inverse ETFs reset each day; as such, their performance can quickly diverge from the
performance of the underlying index or benchmark. An investor could suffer significant losses
even if the long-term performance of the index showed a gain. Engaging in short sales and
using swaps, futures, contracts, and other derivatives can expose the ETF.
There is always a risk that not every leveraged or inverse ETF will meet its stated objective on
any given trading day. An investor should understand the impact an investment in the ETF
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
could have on the performance of their portfolio, taking into consideration goals and
tolerance for risk. Leveraged or inverse ETFs may be less tax-efficient than traditional ETFs, in
part because daily resets can cause the ETF to realize significant short-term capital gains that
may not be offset by a loss. Be sure to check with your tax advisor about the consequences of
investing in a leveraged or inverse ETF. Leveraged and Inverse ETFs are not suited for long-
term investment strategies. These are not appropriate for buy-and-hold or conservative
investors and are more suitable for investors who understand leverage and are willing to
assume the risk of magnified potential losses. These funds tend to carry higher fees, due to
active management, that can also affect performance.
Exchange-Traded Notes (“ETN”)
ETNs are structured debt securities. ETN liabilities are unsecured general obligations of the
issuer. Most ETNs are designed to track a particular market segment or index. ETNs have
expenses associated with their operation. When a fund invests in an ETN, in addition to
directly bearing expenses associated with its own operations, it will bear its pro rata portion of
the ETN’s expenses. The risks of owning an ETN generally reflect the risks of owning the
underlying securities the ETN is designed to track, although lack of liquidity in an ETN could
result in it being more volatile than the underlying portfolio of securities. In addition, because
of ETN expenses, compared to owning the underlying securities directly it may be more costly
to own an ETN. The value of an ETN security should also be expected to fluctuate with the
credit rating of the issuer.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
not provided with the same amount of information that they would receive if the securities
offering was a public offering. Moreover, many companies using private placements do so to
raise equity capital in the start-up phase of their business, or require additional capital to
complete another phase in their growth objective. In addition, the securities issued in
connection with private placements are restricted securities, which means that they are not
traded on a secondary market, such as a stock exchange, and they are thus illiquid and cannot
be readily converted to cash.
Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle’s confidential
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing
investment dollars. Because many of the securities involved in pooled investment vehicles do
not have transparent trading markets from which accurate and current pricing information can
be derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, the firm will be unable to monitor or verify the
accuracy of such performance information.
Structured Products
Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that
is structured to make interest and principal payments based upon various assets, rates or
formulas. Many structured products include an embedded derivative component. Structured
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case
they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price,
credit and market risks. One common risk associated with structured products is a relative lack
of liquidity due to the highly customized nature of the investment. Moreover, the full extent of
returns from the complex performance features is often not realized until maturity. As such,
structured products tend to be more of a buy-and-hold investment decision rather than a
means of getting in and out of a position with speed and efficiency.
Another risk with structured products is the credit quality of the issuer. Although the cash
flows are derived from other sources, the products themselves are legally considered to be the
issuing financial institution's liabilities. The vast majority of structured products are from high
investment grade issuers only. Also, there is a lack of pricing transparency. There is no uniform
standard for pricing, making it harder to compare the net-of-pricing attractiveness of
alternative structured product offerings than it is, for instance, to compare the net expense
ratios of different mutual funds or commissions among broker-dealers.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, the firm may also invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
Fixed Equity Annuities
A fixed annuity is a contract between an insurance company and a customer, typically called
the annuitant. The contract obligates the company to make a series of fixed annuity payments
to the annuitant for the duration of the contract. The annuitant surrenders a lump sum of cash
in exchange for monthly payments that are guaranteed by the insurance company. Please note
the following risks: (i) Spending power risk. Social Security retirement benefits have cost-of-
living adjustments. Most fixed annuities do not. Consequently, the spending power provided
by the monthly payment may decline significantly over the life of the annuity contract because
of inflation, (ii) Death and survivorship risk. In a conventional fixed annuity, once the annuitant
has turned over a lump sum premium to the insurance company, it will not be returned. The
annuitant could die after receiving only a few monthly payments, but the insurance company
may not be obligated to give the annuitant’s estate any of the money back. A related risk is
based on the financial consequences for a surviving spouse. In a standard single-life annuity
contract, a survivor receives nothing after the annuitant dies. That may put a severe dent in a
spouse’s retirement income. To counteract this risk, consider a joint life annuity. (iii) Company
failure risk. Private annuity contracts are not guaranteed by the FDIC, SIPC, or any other federal
agency. If the insurance company that issues an annuity contract fails, no one in the federal
government is obligated to protect the annuitant from financial loss. Most states have
guaranty associations that provide a level of protection to citizens in that state if an insurance
company also doing business in that state fails. A typical limit of state protection, if it applies
at all, is $100,000. To control this risk, contact the state insurance commissioner to confirm
that your state has a guaranty association and to learn the guarantee limits applicable to a
fixed annuity contract. Based on that information, consider dividing fixed annuity contracts
among multiple insurance companies to obtain the maximum possible protection. Also check
the financial stability and credit ratings of the annuity insurance companies being considered.
A.M. Best and Standard & Poor’s publish ratings information.
Fixed Equity Indexed Annuities
An equity-indexed annuity is a type of fixed annuity that is distinguished by the interest yield
return being partially based on an equities index, typically the S&P 500.The returns (in the
form of interest credited to the contract) can consist of a guaranteed minimum interest rate
and an interest rate linked to a market index. The guaranteed minimum interest rate usually
ranges from 1 to 3 percent on at least 87.5 percent of the premium paid. As long as the
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
company offering the annuity is fiscally sound enough to meet its obligations, you will be
guaranteed to receive this return no matter how the market performs. Your index-linked
returns will depend on how the index performs but, generally speaking, an investor with an
indexed annuity will not see his or her rate of return fully match the positive rate of return of
the index to which the annuity is linked — and could be significantly less. One major reason
for this is that returns are subject to contractual limitations in the form of caps and
participation rates. Participation rates are the percentage of an index's returns that are
credited to the annuity. For instance, if your annuity has a participation rate of 75 percent,
then your index-linked returns would only amount to 75 percent of the gains associated with
the index. Interest caps, meanwhile, essentially mean that during big bull markets, investors
won't see their returns go sky-high. For instance, if an index rises 12 percent, but an investor's
annuity has a cap of 7 percent, his or her returns will be limited to 7 percent.
Some indexed annuity contracts allow the issuer to change these fees, participation rates and
caps from time to time. Investors should also be aware that trying to withdraw the principal
amount from a fixed indexed annuity during a certain period — usually within the first 9 or 10
years after the annuity was purchased — can result in fees known as surrender charges, and
could also trigger tax penalties. In fact, under some contracts if withdrawals are taken amounts
already credited will be forfeited. After paying surrender charges an investor could lose money
by surrendering their indexed annuity too soon.
Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In
essence, annuities are contractual agreements in which payment(s) are made to an insurance
company, which agrees to pay out an income or a lump sum amount at a later date. There are
contract limitations and fees and charges associated with annuities, administrative fees, and
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges, and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risk similar to mutual funds. Investors should
carefully review the terms of the variable annuity contract before investing.
Real Estate Investment Trusts (“REITs”)
A REIT is a tax designation for a corporate entity which pools capital of many investors to
purchase and manage real estate. Many REITs invest in income-producing properties in the
office, industrial, retail, and residential real estate sectors. REITs are granted special tax
considerations, which can significantly reduce or eliminate corporate income taxes. In order to
qualify as a REIT and for these special tax considerations, REITs are required by law to
distribute 90% of their taxable income to investors. REITs can be traded on a public exchange
like a stock, or be offered as a non-traded REIT. REITs, both public exchange-traded and non-
traded, are subject to risks including volatile fluctuations in real estate prices, as well as
fluctuations in the costs of operating or managing investment properties, which can be
substantial. Many REITs obtain management and operational services from companies and
service providers that are directly or indirectly related to the sponsor of the REIT, which
presents a potential conflict of interest that can impact returns on investments.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Non-traded REITs include: (i) A REIT that is registered with the Securities and Exchange
Commission (SEC) but is not listed on an exchange or over-the-counter market (non-exchange
traded REIT); or, (i) a REIT that is sold pursuant to an exemption to registration (Private REIT).
Non-traded REITs are generally blind pool investment vehicles. Blind pools are limited
partnerships that do not explicitly state their future investments prior to beginning their
capital-raising phase. During this period of capital-raising, non-traded REITs often pay
distributions to their investors.
The risks of non-traded REITs are varied and significant. Because they are not exchange-traded
investments, they often lack a developed secondary market, thus making them illiquid
investments. As blind pool investment vehicles, non-traded REITs’ initial share prices are not
related to the underlying value of the properties. This is because non-traded REITs begin and
continue to purchase new properties as new capital is raised. Thus, one risk for non-traded
REITs is the possibility that the blind pool will be unable to raise enough capital to carry out its
investment plan. After the capital raising phase is complete, non-traded REIT shares are
infrequently re-valued and thus may not reflect the true net asset value of the underlying real
estate investments. Non-traded REITs often offer investors a redemption program where the
shares can be sold back to the sponsor; however, those redemption programs are often
subject to restrictions and may be suspended at the sponsor’s discretion. While non-traded
REITs may pay distributions to investors at a stated target rate during the capital-raising
phases, the funds used to pay such distributions may be obtained from sources other than
cash flow from operations, and such financing can increase operating costs.
With respect to publicly traded REITs, publicly traded REITs may be subject to additional risks
and price fluctuations in the public market due to investors’ expectations of the individual
REIT, the real estate market generally, specific sectors, the current yield on such REIT, and the
current liquidity available in public market. Although publicly traded REITs offer investors
liquidity, there can be constraints based upon current supply and demand. An investor when
liquidating may receive less than the intrinsic value of the REIT.
Hedge Funds
A hedge fund is an alternative investment vehicle suitable for sophisticated investors, such as
institutions and individuals that typically meet the Qualified Investor standard under the
Investment Advisers Act of 1940. Hedge funds may invest in traditional securities, such as
stocks, bonds, commodities and real estate, but they typically use sophisticated (and risky)
investments, strategies, and techniques. Hedge funds typically use long-short strategies, which
invest in some balance of long positions (which means buying stocks) and short positions
(which means selling stocks with borrowed money, then buying them back later when their
price has, ideally, fallen).
Additionally, many hedge funds invest in “derivatives,” which are contracts to buy or sell
another security at a specified price. Many hedge funds also use leverage, which is essentially
investing with borrowed money—a strategy that could significantly increase return potential,
but also creates greater risk of loss.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Third, hedge funds are structured as private funds, exempt from registration, have limited
liquidity, and complex tax structures. Most hedge funds, in contrast, seek to generate returns
over a specific period of time called a “lockup period,” during which investors cannot sell their
shares.
Hedge fund managers earn a “management fee,” typically in the range of 1% to 2% of the net
asset value of the fund. In addition, the hedge fund manager receives a percentage of the
returns they earn for investors (performance-based fee), which typically is 20% of the net
profits over some hurdle or minimum return to the fund investors. Performance-based fee
structures may lead the hedge fund managers to invest aggressively to achieve higher returns,
increasing investor risk. Investors looking to invest in hedge funds and alternative investment
vehicles are urged to carefully review the fund’s offering documents, related investor
agreements, and disclosures prior to investing.
Private Equity
Private equity is an ownership interest in a company or portion of a company that is not
publicly owned, quoted, or traded on a stock exchange. Private equity takes an ownership
interest in a company with the goal of enhancing the company's value by bringing about
change. Compared to public equity, long-term results of private equity investments are less
dependent on overall market performance. Private equity investments are subject to certain
risks such as market and investment style risk. Investments are highly illiquid and subject to
greater risk. These risks include lack of liquidity, lack of valuation transparency, conflicts of
interest, higher management fees, and complex tax structures. Private equity investments may
require a longer holding period and are highly speculative and may result in a loss of invested
capital. The strategies discussed may only be appropriate for certain qualified investors.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although Centric, as a general business practice, does not utilize leverage, there may be
instances in which exchange-traded funds, other separate account managers and, in very limited
circumstances, Centric will utilize leverage. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although Centric, as a general business practice, does not utilize short-term trading, there may
be instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
Short Selling
Centric generally does not engage in short selling but reserves the right to do so in the exercise
of its sole judgment. Short selling involves the sale of a security that is borrowed rather than
owned. When a short sale is effected, the investor is expecting the price of the security to
decline in value so that a purchase or closeout of the short sale can be effected at a significantly
lower price. The primary risks of effecting short sales is the availability to borrow the stock, the
unlimited potential for loss, and the requirement to fund any difference between the short credit
balance and the market value of the security.
Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
Centric as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
▪ Option spreading
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
Option Spreading
Option spreading usually involves the purchase of a call option and the sale of a call option at
a higher contract strike price, both having the same expiration month. The purpose of this
type of transaction is to allow the holder to be exposed to the general market characteristics
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
of a security without the outlay of capital to own the security, and to offset the cost by selling
the call option with a higher contract strike price. In this type of transaction, the spread holder
“locks in” a maximum profit, defined as the difference in contract prices reduced by the net
cost of implementing the spread. There are many variations of option spreading strategies;
please contact the Options Clearing Corporation for a current Options Risk Disclosure
Statement that discusses each of these strategies.
C. Security-Specific Material Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Members and registered advisory personnel of Centric are registered representatives of Purshe
Kaplan Sterling Investments (“PKS”), a FINRA-registered broker-dealer and member of SIPC. PKS
is a financial services company engaged in the sale of investment products.
As a result of Centric registered professional’s affiliation with PKS, such professional, in his
capacity as registered representative of PKS, is subject to the general oversight of PKS and the
Financial Industry Regulatory Authority Inc. (“FINRA”). As such, clients of Centric should
understand that their personal and account information is available to FINRA and PKS for the
fulfillment of their regulatory oversight obligations and duties.
B. Futures or Commodity Registration
Neither Centric nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
Broker-Dealer Registration
As noted above, managers, members, and registered personnel of Centric are associated
persons of PKS. Centric professionals who effect transactions for advisory clients may receive
transaction or commission compensation from PKS. The recommendation of securities
transactions for commission creates a conflict of interest in that Centric is economically incented
to effect securities transactions for clients. Although Centric strives to put its clients’ interests
first, such recommendations may be viewed as being in the best interests of Centric rather than
in the client’s best interest. Centric advisory clients are not compelled to effect securities
transactions through PKS.
Insurance Sales
Certain managers, members, and registered employees of Centric are licensed insurance agents
and may recommend insurance products offered by such carriers for whom they function as an
agent and receive a commission for doing so. Please be advised there is a conflict of interest in
that there is an economic incentive to recommend insurance and other products of such
carriers. Please also be advised that Centric strives to put its clients’ interests first and foremost.
Other than for insurance products that require a securities license, such as variable insurance
products, clients may utilize any insurance carrier or insurance agency they desire. For products
requiring a securities and insurance license, clients may be limited to those insurance carriers
that have a selling agreement with Centric’s employing broker-dealer.
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Item 10: Other Financial Industry Activities and Affiliations
FGMK Advisory, LLC
FGMK Advisory, LLC holds a 50% ownership of Centric. Centric may recommend FGMK Advisory,
LLC to its clients for tax and advisory services. Clients are advised that any such referral is an
inherent conflict of interest due to the common ownership among the companies.
FGMK LLC
FGMK LLC is an accounting firm and affiliate of Centric. Centric professionals may refer clients to
their affiliate for tax and accounting services. Please be advised there is a conflict of interest in
that the firm has an economic incentive to recommend FGMK LLC. Centric strives to put its
clients’ interests first and foremost, and clients are not required to use the services of its affiliate.
Structured Note Products – Principal Transactions
Centric engages in the sale of structured products to its advisory clients on a principal basis and
receives a commission for doing so. Such principal transactions require the consent of the
advisory client at or prior to the time of the principal transaction in compliance with Section
206(3) of the Investment Advisers Act of 1940. Please be advised that principal transactions
create conflicts of interest in compensation. As a result, the firm is economically incented to
effect securities transactions because its representatives are paid transaction-based
compensation. Although the firm does not markup or markdown its prices in a principal
transaction with clients, advisory clients should be mindful of the conflict of interest.
Toroso Investments, LLC
Juan Carlos Avila and Olga Camargo are dually registered as investment adviser representatives
with Toroso Investments, LLC. Please be advised that a conflict of interest exists for Mr. Avila and
Ms. Camargo to recommend clients open accounts with the investment advisory firm that yields
the best economic benefit to them.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
Centric does not recommend separate account managers or other investment products in which
it receives any form of referral or solicitor compensation from the separate account manager or
client.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Centric has adopted policies and procedures designed to
detect and prevent insider trading. In addition, Centric has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
Centric's advisory and access persons. The Code also imposes certain reporting obligations on
persons subject to the Code. The Code and applicable securities transactions are monitored by
the chief compliance officer of Centric. Centric will send clients a copy of its Code of Ethics upon
written request.
Centric has policies and procedures in place to ensure that the interests of its clients are given
preference over those of Centric, its affiliates and its employees. For example, there are policies
in place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
Centric does not engage in principal trading (i.e., the practice of selling stock to advisory clients
from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, Centric does not recommend any securities to advisory clients in which it has some
proprietary or ownership interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
Centric, its affiliates, employees and their families, trusts, estates, charitable organizations and
retirement plans established by it may purchase or sell the same securities as are purchased or
sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Centric specifically prohibits. Centric has adopted policies and procedures that are intended to
address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Centric’s procedures when purchasing or
selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Centric, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other Centric clients. Centric will make a
reasonable attempt to trade securities in client accounts at or prior to trading the securities in its
affiliate, corporate, employee or employee-related accounts. Trades executed the same day will
likely be subject to an average pricing calculation. It is the policy of Centric to place the clients’
interests above those of Centric and its employees.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
Centric may recommend that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. (“custodian”), a FINRA-registered broker-dealers,
member SIPC, to maintain custody of clients’ assets and to effect trades for their accounts.
Although Centric may recommend that clients establish accounts at the custodian, it is the
client’s decision to custody assets with the custodian. Centric is independently owned and
operated and not affiliated with custodian. For Centric client accounts maintained in its custody,
the custodian generally does not charge separately for custody services but is compensated by
account holders through commissions and other transaction-related or asset-based fees for
securities trades that are executed through the custodian or that settle into custodian accounts.
Centric considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances and subject to approval by Centric, Centric will recommend to clients certain
other broker-dealers and/or custodians based on the needs of the individual client, and taking
into consideration the nature of the services required, the experience of the broker-dealer or
custodian, the cost and quality of the services, and the reputation of the broker-dealer or
custodian. The final determination to engage a broker-dealer or custodian recommended by
Centric will be made by and in the sole discretion of the client. The client recognizes that broker-
dealers and/or custodians have different cost and fee structures and trade execution capabilities.
As a result, there may be disparities with respect to the cost of services and/or the transaction
prices for securities transactions executed on behalf of the client. Clients are responsible for
assessing the commissions and other costs charged by broker-dealers and/or custodians.
Institutional Intelligent Portfolios®
Client accounts enrolled in the Program are maintained at, and receive the brokerage services
of, Charles Schwab & Co., Inc. (“CS&Co.”), a broker-dealer registered with the Securities and
Exchange Commission and a member of FINRA and SIPC. While clients are required to use
CS&Co. as custodian/broker to enroll in the Program, the client decides whether to do so and
opens its account with CS&Co. by entering into a brokerage account agreement directly with
CS&Co. We do not open the account for the client. If the client does not wish to place his or
her assets with CS&Co., then we cannot manage the client’s account through the Program.
CS&Co. may aggregate purchase and sale orders for ETFs across accounts enrolled in the
Program, including both accounts for our clients and accounts for clients of other independent
investment advisory firms using the Platform. Schwab Advisor Services™ (formerly called
Schwab Institutional) is Schwab’s business serving independent investment advisory firms like
us.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
How We Select Brokers/Custodians to Recommend
Centric seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging either transaction fees or
custodian asset-based fees on trades that it executes or that settle into the custodian’s
accounts. The custodian’s commission rates applicable to the firm’s client accounts were
negotiated based on the firm’s commitment to maintain a certain minimum amount of client
assets at the custodian. This commitment benefits the client because the overall commission
rates paid are lower than they would be if the firm had not made the commitment. In addition
to commissions, the custodian charges a flat dollar amount as a “prime broker” or “trade
away” fee for each trade that the firm has executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited (settled) into the client’s
custodian account. These fees are in addition to the commissions or other compensation the
client pays the executing broker-dealer. Because of this, in order to minimize the client’s
trading costs, the firm has the custodian execute most trades for the account.
Soft Dollar Arrangements
Centric does not direct brokerage transactions to executing brokers for research and
brokerage services.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
Institutional Trading and Custody Services
The custodian provides Centric with access to its institutional trading and custody services,
which are typically not available to the custodian’s retail investors. These services generally are
available to independent investment advisors on an unsolicited basis, at no charge to them so
long as a certain minimum amount of the advisor’s clients’ assets are maintained in accounts
at a particular custodian. The custodian’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
Other Products and Services
Custodian also makes available to Centric other products and services that benefit Centric but
may not directly benefit its clients’ accounts. Many of these products and services may be used
to service all or some substantial number of Centric's accounts, including accounts not
maintained at custodian. The custodian may also make available to Centric software and other
technology that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing and other market data
▪
facilitate payment of Centric’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help Centric manage and further
develop its business enterprise. These services may include
▪ compliance, legal and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of Centric personnel. In evaluating whether to recommend that clients
custody their assets at the custodian, Centric may take into account the availability of some of
the foregoing products and services and other arrangements as part of the total mix of factors
it considers, and not solely the nature, cost or quality of custody and brokerage services
provided by the custodian, which may create a potential conflict of interest.
Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to Centric. The custodian may discount or waive fees it would otherwise
charge for some of these services or all or a part of the fees of a third party providing these
services to Centric.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
Additional Compensation Received from Custodians
Centric may participate in institutional customer programs sponsored by broker-dealers or
custodians. Centric may recommend these broker-dealers or custodians to clients for custody
and brokerage services. There is no direct link between Centric’s participation in such
programs and the investment advice it gives to its clients, although Centric receives economic
benefits through its participation in the programs that are typically not available to retail
investors. These benefits may include the following products and services (provided without
cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving Centric participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to Centric by third-party vendors
The custodian may also pay for business consulting and professional services received by
Centric’s related persons, and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for Centric’s personnel to attend
conferences). Some of the products and services made available by such custodian through its
institutional customer programs may benefit Centric but may not benefit its client accounts.
These products or services may assist Centric in managing and administering client accounts,
including accounts not maintained at the custodian as applicable. Other services made
available through the programs are intended to help Centric manage and further develop its
business enterprise. The benefits received by Centric or its personnel through participation in
these programs do not depend on the amount of brokerage transactions directed to the
broker-dealer.
Centric also participates in similar institutional advisor programs offered by other independent
broker-dealers or trust companies, and its continued participation may require Centric to
maintain a predetermined level of assets at such firms. In connection with its participation in
such programs, Centric will typically receive benefits similar to those listed above, including
research, payments for business consulting and professional services received by Centric’s
related persons, and reimbursement of expenses (including travel, lodging, meals and
entertainment expenses for Centric’s personnel to attend conferences sponsored by the
broker-dealer or trust company).
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
As part of its fiduciary duties to clients, Centric endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits by Centric
or its related persons in and of itself creates a potential conflict of interest and may indirectly
influence Centric’s recommendation of broker-dealers for custody and brokerage services.
The Firm’s Interest in Custodian’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. These services are not contingent upon the firm
committing any specific amount of business to the custodian in trading commissions or assets
in custody. This minimum of client assets may give the firm an incentive to recommend that
clients maintain their accounts with the custodian based on the firm’s interest in receiving the
custodian’s services that benefit the firm’s business rather than based on the client’s interest in
receiving the best value in custody services and the most favorable execution of client
transactions. This is a potential conflict of interest. The firm believes, however, that the
selection of the custodian as custodian and broker is in the best interest of clients. It is
primarily supported by the scope, quality, and price of the custodian’s services and not the
custodian’s services that benefit only the firm.
Brokerage for Client Referrals
Centric does not engage in the practice of directing brokerage commissions in exchange for the
referral of advisory clients.
Directed Brokerage
Centric Recommendations
Centric typically recommends Schwab as custodian for clients’ funds and securities and to
execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct Centric to use a particular broker-dealer to execute portfolio
transactions for their account or request that certain types of securities not be purchased for
their account. Clients who designate the use of a particular broker-dealer should be aware that
they will lose any possible advantage Centric derives from aggregating transactions. Such
client trades are typically effected after the trades of clients who have not directed the use of a
particular broker-dealer. Centric loses the ability to aggregate trades with other Centric
advisory clients, potentially subjecting the client to inferior trade execution prices as well as
higher commissions.
B. Aggregating Securities Transactions for Client Accounts
Best Execution
Centric, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, the amount of
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
such securities, and the executing broker to effect such transactions. Centric recognizes that the
analysis of execution quality involves a number of factors, both qualitative and quantitative.
Centric will follow a process in an attempt to ensure that it is seeking to obtain the most
favorable execution under the prevailing circumstances when placing client orders. These factors
include but are not limited to the following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Centric seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce commissions
and transaction costs. To the best of Centric’s knowledge, these custodians provide high-quality
execution, and Centric’s clients do not pay higher transaction costs in return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Centric believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
Security Allocation
Since Centric may be managing accounts with similar investment objectives, Centric may
aggregate orders for securities for such accounts. In such event, allocation of the securities so
purchased or sold, as well as expenses incurred in the transaction, is made by Centric in the
manner it considers to be the most equitable and consistent with its fiduciary obligations to
such accounts.
Centric’s allocation procedures seek to allocate investment opportunities among clients in the
fairest possible way, taking into account the clients’ best interests. Centric will follow procedures
to ensure that allocations do not involve a practice of favoring or discriminating against any
client or group of clients. Account performance is never a factor in trade allocations.
Page 37
Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
Centric’s advice to certain clients and entities and the action of Centric for those and other
clients are frequently premised not only on the merits of a particular investment, but also on the
suitability of that investment for the particular client in light of his or her applicable investment
objective, guidelines and circumstances. Thus, any action of Centric with respect to a particular
investment may, for a particular client, differ or be opposed to the recommendation, advice, or
actions of Centric to or on behalf of other clients.
Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if Centric believes that a larger size block trade would lead to best overall price for
the security being transacted.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
Centric acts in accordance with its duty to seek best price and execution and will not continue
any arrangements if Centric determines that such arrangements are no longer in the best
interest of its clients.
Trade Errors
From time-to-time Centric may make an error in submitting a trade order on the client’s behalf.
When this occurs, Centric may place a correcting trade with the broker-dealer. If an investment
gain results from the correcting trade, the gain will remain in client’s account unless the same
error involved other client account(s) that should have received the gain, it is not permissible for
client to retain the gain, or Centric confers with client and client decides to forego the gain (e.g.,
due to tax reasons).
If the gain does not remain in client’s account and Schwab is the custodian, Schwab will donate
the amount of any gain $100 and over to charity. If a loss occurs greater than $100, Centric will
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 12: Brokerage Practices
pay for the loss. Schwab will maintain the loss or gain (if such gain is not retained in client’s
account) if it is under $100 to minimize and offset its administrative time and expense. Generally,
if related trade errors result in both gains and losses in client’s account, they may be “netted.”
Page 39
Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Accounts are reviewed by Centric’s investment adviser representative servicing the client’s
account. The frequency of reviews is determined based on the client’s investment objectives, but
reviews are conducted no less frequently than semi-annually. More frequent reviews may also
be triggered by a change in the client’s investment objectives, tax considerations, large deposits
or withdrawals, large purchases or sales, loss of confidence in the underlying investment, or
changes in macro-economic climate.
Financial planning clients receive their financial plans and recommendations at the time service
is completed. The firm will reach out to clients annually to offer a review and update of their
financial plan. Clients may also request a review of their plan at any time.
B. Review of Client Accounts on Non-Periodic Basis
Centric may perform ad hoc reviews on an as-needed basis if there have been material changes
in the client’s investment objectives or risk tolerance, or a material change in how Centric
formulates investment advice.
C. Content of Client-Provided Reports and Frequency
Centric reports to the client on a quarterly basis or at some other interval agreed upon with the
client, information on contributions and withdrawals in the client's investment portfolio, and the
performance of the client's portfolio measured against appropriate benchmarks (including
benchmarks selected by the client).
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by Centric.
Page 40
Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
The firm receives an economic benefit from Schwab in the form of the support products and
services it makes available to us. These products and services, how they benefit us, and the
related conflicts of interest are described above under Item 12 Brokerage Practices. The
availability to us of Schwab’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
B. Advisory Firm Payments for Client Referrals
The firm may enter into arrangements with endorsers, promoters, solicitors, or with clients for
testimonials (herein collectively referred to as “endorser”) who will endorse the advisory firm for
compensation. Agreements are required when compensation to the endorser is equal to or
greater than $1,000. The receipt of such compensation creates a conflict of interest in that the
endorser is economically incented to endorse our firm. Please be advised that the firm’s
payment of compensation to the endorser does not increase the client’s advisory fee paid to the
firm.
Page 41
Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 15: Custody
Item 15: Custody
Centric is considered to have custody of client assets for purposes of the Advisers Act for the
following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ For certain accounts, our authority to direct client requests, utilizing standing
instructions, for wire transfer of funds for first-party money movement and third-party
money movement (checks and/or journals, ACH, Fed-wires). The firm has elected to meet
the SEC’s seven conditions to avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
▪ For certain other accounts, our authority to direct client requests, utilizing standing
instructions, for wire transfer of funds for first-party money movement and third-party
money movement (checks and/or journals, ACH, Fed-wires). The firm has elected to
engage an independent public accountant to annually conduct a surprise custody exam
audit.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to Centric with respect to trading activity in their
accounts by signing the appropriate custodian limited power of attorney form. In those cases,
Centric will exercise full discretion as to the nature and type of securities to be purchased and
sold, the amount of securities for such transactions, the executing broker to be used, and the
amount of commissions to be paid. Investment limitations may be designated by the client as
outlined in the investment advisory agreement. In addition, subject to the terms of its
investment advisory agreement, Centric may be granted discretionary authority for the retention
of independent third-party investment management firms. Investment limitations may be
designated by the client as outlined in the investment advisory agreement. Please see the
applicable third-party manager’s disclosure brochure for detailed information relating to
discretionary authority.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Centric has voting power with respect to securities in client accounts. Centric owes certain
fiduciary duties with respect to the voting of proxies. These fiduciary duties include (i) the duty
of care which is required to monitor corporate events and to vote the proxies, and (ii) the duty
of loyalty which is required to vote proxies in a manner consistent with the best interests of the
client and to put the client's interests before its own interests. In keeping with its fiduciary
duties, Centric has adopted a Proxy Voting Policy, which sets forth policies and procedures
designed to ensure that Centric votes each client's securities in the best interests of the client.
Centric will be authorized to take action and render any advice with respect to the voting of
proxies for securities held in the client’s account. Centric will make an independent valuation for
each applicable company held in the client’s account in accordance with its fiduciary obligations
as detailed in this policy. Clients may contact Centric’s Managing Member for information about
how Centric voted with respect to any of the securities held in their account.
Except as required by applicable law, Centric will not be obligated to render advice or take any
action on behalf of the client with respect to assets presently or formerly held in the client’s
account which become the subject of any legal proceedings, including bankruptcies.
As a general rule, Centric will vote all proxies relating to a particular proposal the same way for
all client accounts holding the security in accordance with Centric’s Proxy Voting Policy, unless a
client specifically instructs in writing to vote such client's securities otherwise. When making
proxy voting decisions, Centric may seek advice or assistance from third-party consultants, such
as proxy voting services or legal counsel. A copy of Centric’s Proxy Voting Policy will be provided
upon receipt of a written request.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
Centric does not require the prepayment of fees of $1200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
Centric does not have any financial issues that would impair its ability to provide services to
clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
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Part 2A of Form ADV: Centric Wealth Management, LLC Brochure