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Part 2A of Form ADV: Firm Brochure
August 5, 2025
Centurion Wealth Management, LLC
7901 Jones Branch Drive, Suite 230
McLean, VA 22102
(571) 765-1890
www.centurionwealth.com
Item 1
Cover Page
This brochure provides information about the qualifications and business practices of Centurion Wealth Management, LLC. If
you have any questions about the contents of this brochure, please contact us at (571) 765-1890 or
compliance@centurionwealth.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (SEC) or by any state securities authority.
Registration with the SEC or with any state securities authority does not imply a certain level of skill or training.
Additional information about Centurion Wealth Management, LLC also is available on the SEC's website at
https://adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD number. Our firm's CRD
number is 317929.
Item 2
Material Changes
Annual Update
The “Material Changes” section of this Disclosure Brochure (“Brochure”) will be updated annually or when material changes
occur since the previous release of this Brochure.
Material Changes Since the Last Update
Centurion Wealth Management, LLC made material changes to the Firm Brochure since the previous version of this Brochure
dated January 22, 2025. Please see the summary of material changes below.
• Updated assets under management in Item 4.
Please call us if you have any questions about the changes to this Brochure.
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Table of Contents
Item 3
Cover Page ...................................................................................................................................................................... 1
Item 1
Material Changes ............................................................................................................................................................. 2
Item 2
Table of Contents ............................................................................................................................................................. 3
Item 3
Advisory Business ............................................................................................................................................................ 4
Item 4
Fees and Compensation .................................................................................................................................................. 6
Item 5
Performance-Based Fees and Side-By-Side Management .............................................................................................. 8
Item 6
Types of Clients ............................................................................................................................................................... 8
Item 7
Methods of Analysis, Investment Strategies and Risk of Loss .......................................................................................... 8
Item 8
Item 9
Disciplinary Information .................................................................................................................................................. 12
Item 10 Other Financial Industry Activities and Affiliations ........................................................................................................... 12
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................................... 13
Item 12 Brokerage Practices ....................................................................................................................................................... 14
Item 13 Review of Accounts ........................................................................................................................................................ 15
Item 14 Client Referrals and Other Compensation ...................................................................................................................... 16
Item 15 Custody .......................................................................................................................................................................... 16
Item 16
Investment Discretion ..................................................................................................................................................... 17
Item 17 Voting Client Securities .................................................................................................................................................. 17
Item 18 Financial Information ...................................................................................................................................................... 17
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Item 4
Advisory Business
Centurion Wealth Management, LLC ("Centurion,” “we,” “us,” “our,” “the Firm”) is an investment adviser (“adviser” or
“RIA”) registered with the Securities and Exchange Commission (“SEC”). Centurion became an adviser in March 2022. Prior
to becoming its own advisory firm, the founding members provided advisory services through a different registered investment
advisory firm while doing business under the same name.
Centurion provides advisory services to high-net-worth clients and their families as well as individuals (together “clients” or
“you”). Clients meet with an Investment Advisor Representative (“Advisor,” “IAR,” or Wealth Manager”) to determine if an
advisory program is in their best interest, uncover their investment goals and objectives, determine suitable investment
strategies, review portfolios with the client each year, and determine if there were any changes to the client’s financial goals and
objectives. Wealth Managers also work with clients to create financial plans, and when applicable, provide consulting services to
retirement plans.
Centurion’s principal place of business is in McLean Virginia. Centurion is a limited liability company whose principal owners
(those each owning 25% or more) are:
• Sterling D. Neblett, Founding Shareholder, Wealth Manager and Co-President
• Wendy A. Payne, Founding Shareholder, Wealth Manager, and Co-President
• Mark C. McKaig, Shareholder, Wealth Manager, and Co-President
Centurion is a Fiduciary to Clients
Centurion is a fiduciary when providing advisory services to its clients. We are registered under the Investment Adviser Act of
1940, as amended (“Advisers Act”), which places a fiduciary obligation on us.
In addition, Centurion provides services as a “fiduciary” (as the term is defined in Section 3(21)(A) of the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”) and/or Section 4975 of the Internal Revenue Code of 1986, as amended
(“the Code”)), with respect to Retirement Accounts. For the purposes of this Brochure, the term “Retirement Account” is used to
cover certain retirement plans under Title I of ERISA, which includes Individual Retirement Accounts (“IRAs”).
As a fiduciary, Centurion’s responsibility is to make sure your best interests come first. Centurion provides you with full
disclosure of all material facts relating to its investment advisory relationship with you. The advisory services are designed to
avoid conflicts of interest. In situations where the appearance of, or potential for, such conflict is unavoidable, we will disclose
the details to you.
Centurion will provide you with objective investment advice. Portfolio investments and asset allocation decisions, along with
financial planning and retirement plan consulting, are subject to a due diligence process by our experienced investment
professionals. Prior to Centurion providing any of the foregoing advisory services, clients are required to enter into one or more
written agreements with us setting forth the relevant terms and conditions of the advisory relationship (the “Investment
Management Agreement” or “IMA” sometimes referred to as the “Advisory Agreement” or when applicable, “Financial
Planning and Consulting Agreement”).
Centurion’s investment strategy recommendations are provided to you only after our Wealth Managers thoroughly review and
analyze your investment goals, financial situation, liquidity needs, time horizon, tax sensitivity, and risk tolerance (together
“Investor Profile”). We will provide ongoing investment advice to you and if your goals change, we will work with you to keep
your investment strategy in-line with those changes. Centurion will provide ongoing monitoring of your portfolios and makes
changes as necessary.
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INDIVIDUAL INVESTMENT MANAGEMENT
Our firm provides ongoing discretionary portfolio management to clients. The portfolio advice and management are based on the
client’s individual financial needs and Investor Profile. Wealth Managers work with clients to establish financial goals and
objectives based on their financial circumstances. After our information gathering conversations, we recommend an investment
strategy for our clients, then build, monitor, and manage the portfolio according to that strategy’s investment objectives (i.e.,
aggressive growth, growth and income, or income, etc.). In limited situations, we manage accounts on a non-discretionary basis.
After building the client’s initial investment portfolio, we meet with clients at least annually to discuss any changes to the client’s
Investor Profile and adjust the portfolio’s investment strategy accordingly. During the annual portfolio review with the client,
Wealth Managers will discuss account performance, securities holdings, asset allocation and whether to rebalance the portfolio.
Clients are advised to promptly notify us if there are changes in their financial situation.
Upon request, clients may impose reasonable restrictions on investing in certain securities, types of securities, or industry
sectors. Any restrictions imposed on the management of the account cannot be applied to mutual funds or exchange traded
funds (“ETFs”) holdings because mutual funds and exchange traded funds operate in accordance with the investment
objectives and strategies described in their prospectuses. Investments available to our Wealth Managers to build client portfolios
include the following non inclusive list of securities: mutual funds and ETFs; ADRs; foreign issues; corporate debt securities,
municipal bonds, United States treasury bonds, certificates of deposit; options contracts; real estate investment trusts and
partnerships.
Some types of investments take on additional degrees of investment risk. These riskier investments are only included into a
client’s portfolio when consistent with the client's most current Investor Profile.
Where appropriate, the Firm also provides advice about any type of legacy position that clients would like to maintain in their
portfolios, but clients should not assume that these assets are being continuously monitored or otherwise advised on by the Firm
unless specifically agreed upon.
FINANCIAL PLANNING
We offer financial planning services that focus on educating our clients, clarifying their overall financial situation, determining our
client’s specific long-term financial goals, and establishing a road map to help them achieve those goals. Clients who engage in
our financial planning service are provided a written financial plan and a consultative session to discuss detailed steps and
recommendations to execute the plan.
Financial planning is an evaluation of a client's current and future financial state by using known variables to help model or
forecast future cash flows, asset values, and portfolio withdrawal plans. During the financial planning process, we ask an
extensive number of questions for you to provide us with the necessary information to help us analyze, review and consider
when building your financial plan.
Clients can select from the following financial planning focus areas: a) investment analysis; b) retirement planning; c) trust and
estate planning, d) divorce planning; e) business planning; f) charitable planning; g) education planning; h) cash flow analysis; i)
mortgage and debt analysis; j) insurance analysis; k) risk management analysis; l) planning software simulation j) tax planning.
RETIREMENT PLAN CONSULTING SERVICES
We provide consulting services to qualified retirement plans (“Plans”), which include, profit sharing plans, pensions, and 401(k)
plans managed by individuals, corporations, charitable organizations, and partnerships.
Centurion will analyze the Plan’s current investment platform and, if applicable, create, review and analyze the Plan’s
investment policy statement that defines the types of investments to be offered and the restrictions that will be imposed. Plans
can also engage Centurion to recommend investment options to help achieve the plan’s objectives, provide participant
education meetings, and monitor the performance of the plan’s investment vehicles.
Centurion will periodically review the Plan’s investment vehicles and investment policy statements and will recommend changes
as appropriate. The firm will work with Plans on an ongoing basis to include regular considerations of the goals and objectives of
the Plan and provide participate education.
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AMOUNT OF MANAGED ASSETS
As of July 2025, Centurion had $741,181,353 in assets under management, which includes $692,131,312 in assets that are
managed on a discretionary basis and $49,050,041 in assets that are managed on a non-discretionary basis.
Item 5
Fees and Compensation
INDIVIDUAL INVESTMENT MANAGEMENT FEES
Clients pay an asset based annual fee (“Annual Advisory Fee”) for Investment Management Services. The Annual Advisory
Fee is calculated based upon a percentage of assets under management. The Annual Advisory Fee is billed monthly, in
arrears, and is calculated using the average daily balance. The Standard Fee Schedule is tiered, whereby the advisory fee is
calculated by applying each tiered fee rate to the corresponding range of account market value within the portfolio. Fees will be
debited from the account in accordance with the client authorization in the IMA.
In addition to our advisory fees, clients are also responsible for the fees and expenses charged by custodians and imposed by
broker dealers used to execute trades. Please refer to the "Brokerage Practices" section (Item 12) of this brochure for additional
information.
The Annual Advisory Fee paid to Centurion for investment advisory services is separate and distinct from the fees and expenses
charged by mutual funds and/or ETFs to their shareholders. These fees and expenses are described in each fund's prospectus.
These fees will generally include a management fee, other fund expenses, and a possible distribution fee. If the fund also
imposes sales charges, a client may pay an initial or deferred sales charge.
Centurion primarily invests in “no-load”, or load waived mutual funds. When feasible, Centurion selects institutional mutual fund
share classes that typically charge lower underlying fees and expenses. A client could invest in a mutual fund directly, without
our services. In that case, the client would not receive the services provided by our firm which are designed, among other things,
to assist the client in determining which mutual fund or funds are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and our fees to fully understand the total
amount of fees to be paid by the client and to thereby evaluate the advisory services being provided.
Centurion treats cash as an asset class. As such, all cash positions (i.e., money markets, etc.) shall be included as part of
assets under management for purposes of calculating the Annual Advisory Fee. At any specific point in time, depending upon
perceived or anticipated market conditions or events (there being no guarantee that such anticipated market conditions/events
will occur), Centurion may maintain cash positions as part of the investment strategy. In addition, while assets are maintained in
cash, such amounts could miss market advances. Further, depending upon current yields, at any point in time, our Annual
Advisory Fee could exceed the interest received from the client’s money market fund.
Standard Tiered Management Fee Schedule
Account Market Value
Annual Advisory Fee
From $0 to $500,000
1.35%
From $500,001 to $1,000,000
1.20%
From $1,000,001 to $3,000,000
1.00%
From $3,000,001 to $5,000,000
0.85%
From $5,000,001 to $10,000,000
0.70%
$10,000,001 to Above
0.55%
Account Market Value is calculated based on the average daily balance of assets in the account. As the market value of the account
reaches a higher tier breakpoint, as shown in the table above, the assets within each tiered level are charged the corresponding
Annual Advisory Fee, sometimes referred to as a “blended fee schedule.”
A minimum of $1,000,000 of assets under management is required for individual investment management services. Centurion
reserves the right to waive account minimums at is sole discretion. If a client withdraws funds from the advisory account by a
material amount that causes the total assets in the account to significantly fall below the referenced or negotiated minimum,
Centurion reserves the right to terminate the Advisory Agreement.
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A client agreement may be canceled at any time, by either party, for any reason upon receipt of 30 days written notice. Upon
termination of any account, any prepaid, unearned fees will be promptly refunded.
Although Centurion has established the standard tiered management fee schedule, we retain the discretion to negotiate
alternative fee schedules on a client-by-client basis. The Client’s specific facts, circumstances, and needs are considered in
determining the fee schedule, which include the complexity of the client, assets to be placed under management, anticipated
future additional assets, related accounts, portfolio style, account composition, reports, and other factors. The specific
management fee schedule is identified in each client’s IMA.
Centurion offers a discretionary householding advisory fee program, sometimes referred to as “accounts related for fee billing
purposes,” whereby the firm can aggregate assets of multiple related Centurion accounts and apply the aggregated Account
Market Values for purposes of calculating the Annual Advisory Fee for each client account. In certain circumstances, the
aggregated Account Market Values allow individuals to reach a higher breakpoint on the tiered Standard Fee Schedule and pay
a lower Annual Advisory Fee. Please note, the householding advisory fee program requires a common fee schedule among
each of the household’s accounts. Centurion can household client Account Market Values for certain related prospective clients
to meet the minimum account size for asset management.
FINANCIAL PLANNING FEES
Centurion's Financial Planning fee is determined based on the nature of the services being provided and the complexity of each
client's circumstances. All fees are agreed upon prior to entering into a contract with any client.
Our Financial Planning fees may be calculated and charged on an hourly basis, ranging from $175 to $450 per hour, depending
on the complexity of services. The fee may be calculated and charged on a fixed fee basis, typically ranging from $3,500 to
$7,500, depending on the specific arrangement reached with the client. The preparation time needed to create a Financial Plan
depends on each client's personal situation and engagement with Wealth Managers. The Financial Planning Consulting
Agreement provides an estimated total number of hours and billable hourly rate or the fixed rate. Centurion reserves the right to
update or amend the Financial Planning and Consulting Agreement fee schedule due to material changes requiring additional
analysis.
For both ongoing financial planning and one-time financial planning services, we may request a deposit upon completion of our
initial fact-finding interview session with the client; however, the advance payment deposit will not exceed $1,000 for work that
will not be completed within six months. The balance is due upon completion of the written financial plan.
At Centurion’s discretion the financial planning fees can be negotiated and/or credited directly or indirectly towards the
implementation of Investment Management Services.
RETIREMENT PLAN CONSULTING SERVICES FEES
The annual fee for Centurion’s Retirement Consulting Services is charged on either a monthly or quarterly basis and is based on
a percentage of assets under administration within the plan and typically ranges from 0.25% to 1.35% per year. The annual fee
is also based upon several factors including the size of the plan, the number of participants, the number of locations as well as
the method of employee education and the services required. Fees are calculated in arrears and paid, either monthly or
quarterly to Centurion directly from the plan administrators. Generally, the annual fee for Retirement Plan Consulting Services
will not be higher than Centurion’s standard fee schedule for Investment Management.
CONFLICTS OF INTEREST
Conflicts of interest or potential conflicts of interest commonly refer to activities or relationships in which Centurion and/or an
IAR’s interest compete with the interests of our clients. A conflict of interest arises when the conflict could incline Centurion or
Wealth Manager to provide advice to you that is influenced by considerations of firm or personal advantages. Centurion is
obligated to disclose these conflicts to make you aware of them as you evaluate Centurion’s advice and services.
Retirement Account Rollovers
A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and may
engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets
to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an IRA, or (iv) cash out the account
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value (which could, depending upon the client’s age, result in adverse tax consequences). If Centurion recommends that a client
roll over their retirement plan assets into an account to be managed by Centurion, such a recommendation creates a conflict of
interest if Centurion will earn new (or increase its current) compensation as a result of the rollover. If Centurion provides a
recommendation as to whether a client should engage in a rollover or not, Centurion is acting as a fiduciary within the meaning
of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. No client is under any obligation to roll over retirement plan assets to an account managed by
Centurion.
Different Advice
Centurion could give different advice, take different action, receive more or less compensation, or hold or invest in different
securities from another client or account, including the accounts of the Wealth Managers.
For further information on potential conflicts of interest, please see “Other Financial Industry Activities and Affiliations” in Item
10, “Code of Ethics, Participation or Interest in Client Transactions and Personal Trading” in Item 11, and “Brokerage Practices”
in Item 12 of this Brochure.
Item 6
Performance-Based Fees and Side-By-Side Management
Centurion does not charge performance-based fees or engage in side-by-side account management activities. Performance-
based fees are typically based on a share of capital gains or capital appreciation of a client’s account. Side-by-side management
is the practice of managing accounts that are charged a performance-based fee while at the same time managing accounts that
are charged another type of fee, such as an asset-based fee.
Item 7
Types of Clients
Centurion advisory services are generally available to the following types of clients: high net worth individuals; individuals;
clients holding joint accounts; retirement investors; pensions and profit-sharing plans (other than plan participants); corporations
or other business entities residing in the United States.
As previously disclosed in Item 5, our firm has established certain initial minimum account requirements, based on the nature of
the service(s) being provided. A minimum of $1,000,000 of assets under management is required for individual investment
management. Centurion reserves the right to waive account minimums at is sole discretion.
Client relationships vary in scope and length of service. Centurion reserves the right to decline any new account or resign as
adviser to any account after initiation of an investment advisory relationship for any reason at is sole discretion.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
Centurion believes in investing in diversified portfolios for the long run (i.e., typically three years or longer) that includes investing
in different asset classes. The concept of asset allocation and diversifying investments across a number of asset classes is
generally in the forefront of strategies used by Centurion. The Firm’s investment committee has overall responsibility for the
oversight of portfolio management. The committee meets monthly to review and approve investment methodology and portfolio
holdings and allocations.
Securities analysis methods can include fundamental (financial and economic factors), quantitative (mathematical), qualitative
(evaluating non-quantifiable factors), technical (price and market movements), and cyclical (trend and time series). There is no
particular analytical discipline or methodology that can predict the absolute outcomes of a planned investment strategy, and any
such discipline must consider various uncertainties, including but not limited to the risks subsequently described.
Wealth Managers may use a combination of different methods of analysis when providing investment advice and/or managing
client assets, including the following methods:
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Fundamental Analysis
We attempt to measure the intrinsic value of a security by looking at economic and financial factors (including the overall
economy, industry conditions, and the financial condition and management of the company itself) to help determine if the
company is underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of the economic and financial factors considered in evaluating the
stock.
Quantitative Analysis
We use mathematical models in an attempt to obtain more accurate measurements of a company's quantifiable data, such as
the value of a share price to earnings per share and predict changes to that data. While quantitative analysis seeks to identify
patterns of valuation, the process is not guaranteed to produce a specific result. Choosing the right data to suggest an certain
outcome in valuation is subject to multiple variables and the impact of other unrelated market forces.
Qualitative Analysis
We subjectively evaluate non-quantifiable factors such as quality of management, labor relations, and strength of research and
development factors not readily subject to measurement, then predict changes to share price based on that data. The risk of
qualitative analysis is that it is somewhat subjective and may be proven incorrect.
Technical Analysis
We analyze past market movements and apply that analysis to the present in an attempt to recognize recurring patterns of
investor behavior and potentially predict future price movement.
Technical analysis does not consider the underlying financial condition of a company. This presents a risk in that a poorly
managed or financially unsound company may underperform regardless of market movement.
Cyclical Analysis
In this type of technical analysis, we measure the movements of a particular stock against the overall market in an attempt to
predict the price movement of the security. There is no guarantee a stock will follow cyclical price movement and this type of
analysis does not take into consideration the underlying fundamentals of the company.
Charting
In this type of technical analysis, we review charts of market and security activity in an attempt to identify when the market is
moving up or down and to predict how long the trend may last and when that trend might reverse.
Mutual Fund and/or ETF Analysis
We look at the experience and track record of the manager of the mutual fund or ETF in an attempt to determine if that manager
has demonstrated an ability to invest over a period of time and in different economic conditions. We also look at the underlying
assets in a mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying investments held in
other fund(s) in the client's portfolio. We also monitor the funds or ETFs to determine if they are continuing to follow their stated
investment strategy.
One risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does not guarantee future
results. A manager who has been successful may not be able to replicate that success in the future. In addition, as we do not
control the underlying investments in a fund or ETF, managers of different funds held by the client may purchase the same
security, increasing the risk to the client if that security were to fall in value. There is also a risk that a manager may deviate from
the stated investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable for the client's
portfolio.
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INVESTMENT STRATEGIES
We use the following strategies in managing client accounts, provided that such strategies are appropriate to the needs of the
client and consistent with the client's investment objectives, risk tolerance, and time horizons, among other considerations:
Asset Allocation
Rather than focusing primarily on securities selection, we attempt to identify an appropriate ratio of securities, fixed income, and
cash suitable to the client's investment goals and risk tolerance.
One risk of asset allocation is that the client may not participate in sharp increases in a particular security, industry or market
sector. Another risk is that the ratio of securities, fixed income, and cash will change over time due to stock and market
movements and, if not corrected, will no longer be appropriate for the client's goals.
Long-Term Investing
We purchase securities with the idea of holding them in the client's account for a year or longer. Typically, we employ this
strategy when the following occurs: (i) we believe the securities to be currently undervalued, and/or (ii) we want exposure to a
particular asset class over time, regardless of the current projection for this class.
One risk in a long-term purchase strategy is that by holding the security for this length of time, we may not take advantage of
short-term gains that could be profitable to a client. Moreover, if our predictions are incorrect, a security may decline sharply in
value before we make the decision to sell.
Short-Term Trading
When utilizing this strategy, we purchase securities with the idea of selling them within a relatively short time (typically a year or
less). We do this in an attempt to take advantage of conditions that we believe will soon result in a price swing in the securities
we purchase.
Impact Investing
Clients who would like to incorporate a socially responsible investing secondary investment strategy, sometimes referred to as
“Impact Investing” or “environmental and social governance investing,” will discuss the advantages and disadvantages of this
investing preference, the types of securities used for this strategy, along with the client’s goals with a Wealth Manager. Wealth
managers can work with the client to design a portfolio that invests in mutual fund and ETFs that incorporate socially responsible
investing into the respective fund’s investment objectives. It’s important to note that Wealth managers do not have the ability to
change or restrict the holdings or adjust the investment objectives of the mutual funds or ETFs and these funds might not have
the specific socially responsible investing philosophy as the client desires. The performance of socially responsible investing
portfolios will differ from that of a non-social responsible investing portfolio.
Margin Transactions
In very limited circumstances, we do allow our managed account clients to use a “margin account” at the qualified custodian.
Margin allows clients to borrow money using securities in the account as collateral. Typically, this line of credit can be used to l
purchase more securities for your portfolio without selling other securities holdings or withdraw the money as a short-term loan.
Although margin increases the client’s purchasing power, it also exposes clients to potential for larger losses. Clients also pay
interest on the borrowed money. The firm receives no portion of any interest or fees in connection with the use or margin.
Option Writing
In certain instances, for clients with a specific Investor Profile, we may use options as part of an investment strategy. An option
is a contract that gives the buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock) at a specific
price on or before a certain date. An option, just like a stock or bond, is a security. An option is also a derivative because it
derives its value from an underlying asset.
The two types of options are calls and puts:
1. A call option gives us the right to buy an asset at a certain price within a specific period of time. We will buy a call if
we have determined that the stock will increase substantially before the option expires.
2. A put option gives us the holder the right to sell an asset at a certain price within a specific period of time. We will buy
a put if we have determined that the price of the stock will fall before the option expires.
We will use options primarily to "hedge" a purchase of the underlying security; in other words, we will use an option purchase to
limit the potential upside and downside of a security we have purchased for a client. In very limited situations we will work with
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clients to determine if using options to speculate on the possibility of a sharp price swing is consistent with their Investor Profile.
We use "covered calls" in which we sell an option on a security. In this strategy, the client receives a fee for making the option
available, and the person purchasing the option has the right to buy the security from the client at an agreed-upon price.
We use a "spreading strategy" in which we purchase two or more option contracts (for example, a call option that the client buys
and a call option that the client sells) for the same underlying security. This effectively puts a client on both sides of the market,
but with the ability to vary price, time, and other factors.
Risk of Loss
Investing in securities has certain risks that are borne by the investor. Investing in securities involves volatility of the markets
and risk of loss that clients should be prepared to bear. Investment performance of any kind is not guaranteed, and the client
may lose money on their investments. Wealth managers work with clients to understand their risk tolerance. Client portfolios are
subject to the following non-inclusive list of investment risks:
• Market risk. The price of a security, bond, mutual fund or ETF could drop in reaction to material or immaterial events
or conditions. This type of risk is caused by external factors independent of a security’s particular underlying
circumstances. For example, political, economic, and social conditions have the ability to trigger market events.
• Company risk. When investing in stock positions, there is always a certain level of risk of a company or industry
specific risk that is inherent in each investment. There is risk the company will perform poorly or have its value reduced
based on factors specific to the company or its industry.
•
Inflation risk. When any type of inflation is present, a dollar today might not buy as much as a dollar next year
because the purchasing power can change due to the rate of inflation.
•
Interest rate risk. Fluctuations in interest rates could cause investment prices to fluctuate and have an adverse impact
on the value of fixed income securities. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market value to decline. The value of a security with longer maturities is generally affected by
a greater degree than the value of those with shorter maturities.
• Reinvestment risk. This is the risk that future proceeds from investments could be reinvested at a potentially lower
rate of return (i.e., interest rate). This relates primarily to fixed income securities.
• Rebalancing risk. A rebalancing strategy seeks to minimize relative risk by aligning the portfolio target asset allocation
as the portfolio’s allocation shifts due to market movements. Rebalancing a portfolio has the ability to limit the
portfolio’s upside growth potential, and these types of strategies might rebalance client accounts without regard to
market conditions. Furthermore, rebalancing strategies do not necessarily address prolonged changes in the market
conditions.
• ETF risk. There could be a lack of liquidity in certain ETFs, which can lead to a large difference between the bid/ask
prices (increasing the cost to clients when ETFs are bought and sold). A lack of liquidity also could cause an ETF to
trade a large premium or discount to its net asset value. Additionally, an ETF could suspend issuing new shares, and
this may result in an adverse difference between the ETF’s publicly available share price and the actual value of its
underlying investment holdings. At times when underlying holdings are traded less frequently, or not at all, an ETF’s
returns may diverge from the benchmark it is designed to track.
• Concentration risk. This is the risk of amplified losses that could occur from having a large portion of holdings in a
particular investment, asset class, or market segment or sector relative to the investor’s overall portfolio. Additionally,
when strategies invest in a concentrated number of securities or sectors, a decline in the value of these securities
would cause the overall account value to decline to a greater degree than that of a less concentrated portfolio.
Furthermore, strategies that invest a large percentage of assets in only one industry sector or in only a few sectors, are
more vulnerable to price fluctuations than strategies that diversify among broad range of sectors.
• Risks associated with Advisory Assets that invest in alternative investments. Alternative investment strategies go
beyond the traditional long-only equity and fixed income strategies and therefore involve a higher degree of risk,
including short sale and derivative risks. Alternative investment holdings, including mutual funds that engage in
alternative investment strategies, are not for everyone and could even be considered speculative.
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• Environmental, Social and Governance investment strategy risk. Socially responsible ETFs and mutual funds
invest to a specific mandate, including incorporating into investment analysis socially responsible investing “(SRI”)
criteria, sometimes referred to as “environmental, social and governance” (“ESG”) investing or “Impact Investments.”
These funds screen companies that adhere to certain ESG standards; or fixed income funds focused on community
impact securities. SRI and ESG strategies may limit or eliminate exposure to investments in certain industries or
companies that do not meet specific ESG criteria. As a result, the ETF may underperform other funds or an
appropriate benchmark that does not have an SRI or ESG focus and may forgo certain market opportunities available
to strategies that do not use these criteria.
• Margin risk. When buying securities, you may pay for the securities in full or borrow part of the purchase price from
your account custodian. The securities purchased in such an account are the qualified custodian’s collateral for its loan
to you. If those securities in a margin account decline in value, the value of the collateral supporting this loan also
declines, and as a result, the custodian may issue a margin call and/or sell other assets in the account. Further, you
will pay interest of the borrowed money used to purchase the securities in the account. You may lose more funds than
you deposit in the account and the custodian can increase its maintenance requirements at any time, which would
require you to deposit more money, or the custodian will liquidate securities in your account.
• Options risk. We may engage in options transactions for certain clients for the purpose of hedging risk and/or
generating portfolio income. The use of options transactions as an investment strategy can involve a high level of
inherent risk. No client is under any obligation to use options as a part of his or her portfolio strategy. If clients engage
in this strategy, they must be prepared to accept any potential or unintended consequences, such as losing ownership
of a security, incurring taxes on capital gains, etc.
•
Tax harvesting risk. One trading strategy in client accounts is tax harvesting or “tax loss harvesting.” The intent of
this strategy is to sell holdings at a taxable loss and replace those positions with a holding whose historical
performance or expected future performance are similar, thereby having little impact on the overall strategic allocation,
but capturing the tax loss. There is potential for the future performance of the replacement position to deviate from that
of the initial holding.
Item 9
Disciplinary Information
There are no legal or disciplinary events for Centurion or its IARs that are material to the evaluation of Centurion’s business or
firm management.
Item 10
Other Financial Industry Activities and Affiliations
Some Wealth Managers, in their individual capacities, are licensed to sell various insurance products agents for various
insurance companies. As such, these individuals can receive separate, yet customary commission compensation resulting from
implementing product transactions (i.e., life insurance and/or long-term care insurance) on behalf of advisory clients. Clients,
however, are not under any obligation to engage these individuals when considering implementation of advisory
recommendations. The implementation of any or all recommendations is solely at the discretion of the client.
Centurion offers tax preparation services to its clients and individuals that are not clients. Clients who need these services may
be offered to enter into a separate written engagement with Centurion to provide these services. Clients should be aware that
the receipt of additional compensation for these services creates a conflict of interest and presents Centurion with economic
incentive to offer these services internally in lieu of referring clients to other like firms. Clients are not under any obligation to
engage in these services, however, if a client chooses to engage for these services, they will pay for these services. The
payments for tax services are separate from and in addition to the Annual Advisory Fee charged to Centurion clients.
Clients should be aware that the receipt of additional compensation by Centurion and its advisors or employees creates a
conflict of interest that may impair the objectivity of our firm and these individuals when making recommendations advisory
recommendations. As a registered investment adviser, Centurion endeavors at all times to put the interest of its clients first as
part of our fiduciary duty. We take the following steps to address this conflict:
We disclose to clients the existence of all material conflicts of interest, including the potential for our firm and our
employees to earn compensation from advisory clients in addition to our firm’s advisory fees.
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We disclose to clients that they are not obligated to purchase recommended investment products from our
employees or affiliated companies.
We collect, maintain, and document accurate, complete, and relevant client background information, including the
client’s financial goals, objectives, and risk tolerance.
Our firm’s management conducts regular reviews of each client account to verify that all recommendations made to a
client are suitable to the client’s needs and circumstances.
We require our employees to obtain prior approval of any outside employment activity so we may ensure that any
conflicts of interests in such activities are properly addressed.
We periodically monitor outside employment activities to verify that any conflicts of interest continue to be properly
addressed by our firm.
We educate our employees regarding the responsibilities of a fiduciary, including the need for having a reasonable
and independent basis for the investment advice provided to clients.
Centurion is not a futures commission merchant, commodity pool operator, or commodity trading advisor, nor does it have any
application pending to register as one. Similarly, none of the Firm’s management persons are associated persons of a futures
commission merchant, commodity pool operator, or commodity trading advisor, nor do they have any applications pending to
register as one.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
Centurion has adopted a Code of Ethics, as mandated by the Adviser Act rules. The Code of Ethics sets forth high ethical
standards of business conduct that we require of our employees, including compliance with applicable federal securities laws
and to report violations of the Code of Ethics.
The Code of Ethics includes the following provisions:
• Standards of business conduct required of access persons, which standards reflect fiduciary duty obligations and those
•
•
of supervised persons to advisory clients;
Terms requiring supervised persons to comply with applicable federal securities laws;
Terms and procedures relating to the review and approval of certain securities transactions and holdings by supervised
persons with access to client information;
• Requirements prohibiting the use of material non-public information for personal or professional gain;
• Procedures for reporting violations of the Code of Ethics; and
• Procedures for the receipt and acknowledgement of the Code of Ethics by supervised persons.
Centurion will provide a copy of the Code of Ethics to any client or prospective client upon request.
Participation or Interest in Client Transactions and Personal Trading
Centurion’s supervised persons often have their own brokerage accounts as well as different investment objectives, risk
tolerance, and financial goals for those accounts. Centurion’s supervised persons also have the ability to enroll in one or several
of Centurion’s investment management accounts and engage in different investment strategies.
Although Centurion’s advisory accounts are designed for long-term investing, the investment strategies for accounts associated
with Centurion’s supervised persons can differ substantially from those of Centurion’s clients. As such, supervised persons can
buy, sell, or sell short securities that could also be held in client portfolios. Centurion’s investment portfolios can also include
mutual funds or ETFs that engage in short selling, alternative investment strategies, or the use of various options strategies.
These investment strategies or portfolio holdings could present a conflict of interest when compared to the investment objectives
of client portfolios that are focused on long-term investing and not short-term changes in the market. Trades made by
supervised persons are monitored and should not affect the securities markets or interfere with Centurion’s fiduciary duties to its
clients.
If a conflict of interest or potential conflict of interest arises, Centurion’s Chief Compliance Officer will review the facts and
circumstances and, if necessary, take appropriate steps, including but not limited to administrative actions, trade sanctions, and
the reversal of related trades associated with persons subject to the Centurion Code of Ethics.
Centurion and individuals associated with our firm are prohibited from engaging in principal transactions and agency cross
transactions.
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As disclosed in the preceding section of this Brochure (Item 10), related persons of our firm are separately registered as agents
of various insurance companies. Please refer to Item 10 for a detailed explanation of these relationships and important conflict
of interest disclosures.
Item 12
Brokerage Practices
Clients wishing to engage in individual investment management and execute an IMA with Centurion are required to establish an
account through an unaffiliated third-party custodian broker-dealer that is approved by us. It should be noted that not all
Advisors require their clients to use a particular broker-dealer for custody and trade execution. Centurion will use its discretion
when recommending the qualified custodian.
There are currently two unaffiliated custodians (together “Custodians”) used by Centurion that offer brokerage and clearing
services. Those Custodians are Fidelity Institutional Wealth Services as cleared through National Financial Services, LLC
(“Fidelity”) and/or Charles Schwab & Co., through Schwab Advisor Services division (“Schwab”). The final decision to custody
assets with one of the Custodians is at the discretion of the client, including those accounts under ERISA rules and regulations.
Custodians provide Centurion with access to institutional trading and custody services, which are typically not available to retail
investors.
Centurion looked at several factors when considering Custodians to recommend to clients, including their respective financial
strength, reliability, reputation, historical relationship with Centurion, trade order execution capabilities, pricing, and service. The
commissions and/or transaction fees charged by the Custodians are lower when client accounts are enrolled in Custodian’s
electronic document delivery program (“eDelivery”). The Custodian’s transaction fees could also be higher or lower than those
charged by other financial institutions. There are no commitments by Centurion to the Custodians to invest in any specific
mutual fund, securities, or other investment products. The Firm does not receive client referrals from Custodians. We
recommend Custodians that we believe comply with our fiduciary duty to seek “best execution” of client trades. It is important to
note, that when seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a Custodian broker-dealer’s services. The
Custodian’s pricing schedule is provided along with the Advisory Agreement at the time of account opening.
Centurion may, in its discretion, engage in block trading to execute transactions for multiple client accounts simultaneously
when it believes such action is in the best interest of the participating clients. Block trading may provide the advantage of more
favorable pricing and execution by aggregating orders to increase efficiency and reduce transaction costs. In such cases,
participating clients will receive the average price obtained for the aggregated transactions and will share in the associated
transaction costs on a pro-rata basis. Centurion maintains policies and procedures designed to ensure that all clients are
treated equitably and fairly when participating in block trades.
Centurion does not engage is principal or agency cross transactions.
Centurion has an arrangement with the Custodians whereby they provide the Firm with "institutional platform services." In
addition to the brokage, custody and related services, the institutional platform services assist us in managing and
administering client accounts include software and other technology tools that: (i) provide access to client account data (such as
trade confirmations and account statements), (ii) facilitate trade execution, with access to a trading team that exclusively
services its institutional clients, and access to an electronic communication network for client account trade order entry, (iii)
provide research, pricing, and other market data; (iv) facilitate payment of fees from client accounts, and (v) assist with back-
office functions, recordkeeping, and client reporting.
The Custodians offer other services intended to help RIAs manage and further develop its advisory practice. Such services
include, but are not limited to, performance reporting, financial planning, contact management systems, third-party research,
publications, access to educational conferences, roundtables and webinars, practice management resources, access to
consultants and other third-party service providers who provide a wide array of business-related services and technology with
whom Centurion may contract directly. Centurion does not currently engage in these services.
Centurion receives without cost from Custodians administrative support, computer software, related systems support, as well as
other third-party support which allows Centurion to better monitor client accounts and otherwise conduct its business. Centurion
receives the Support without cost because the Firm renders investment management services to clients that maintain assets at
Custodians. The Support and investment research are not provided in connection with securities transactions of clients (i.e., not
“soft dollars”).
Custodians also makes available to the Firm other products and services that benefit the Firm but may not benefit its clients’
accounts. These benefits may include national, regional, or Firm specific educational events organized and/or sponsored by
Custodians. Other potential benefits may include occasional business entertainment of personnel of Centurion by Custodians
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personnel, including meals, invitations to sporting events, including golf tournaments, and other forms of entertainment, some of
which may accompany educational opportunities. Other of these products and services assist Centurion in managing and
administering clients’ accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information and other market data, facilitate
payment of the Firm's fees from its clients’ accounts, and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some substantial number of the Firm’s accounts,
including accounts not maintained at Custodians.
Additionally, Custodians make available to RIAs other services intended to help firms manage and further develop their
businesses. These services may include professional compliance, legal and business consulting, publications and conferences
on practice management, information technology, business succession, regulatory compliance, employee benefits providers,
human capital consultants, insurance, and marketing. Furthermore, Custodians may make available, arrange and/or pay
vendors for these types of services rendered to the Firm by independent third parties. Custodians may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing these services to the
Firm.
The Firm's recommendation that clients maintain their assets in accounts at Custodians may be based in part on the benefits
received and not solely on the nature, cost or quality of custody and brokerage services provided by Custodians, which creates
a potential conflict of interest. As a result of receiving such services for no additional cost, we may have an incentive to continue
to use or expand the use of the services provided by Custodians. We examined this potential conflict of interest when we chose
to enter into the relationships with the Custodians. We determined that the relationships are in the best interests of Centurion's
clients and satisfies our client obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the
best qualitative execution; taking into consideration the full range of a custodian’s and/or broker-dealer's services, as described
above. While Centurion will seek competitive rates, to the benefit of all clients, we may not necessarily obtain the lowest
possible commission rates for specific client account transactions.
Centurion may in certain situations purchase individual fixed income securities from unaffiliated third-party brokers other than
the Custodians. These other broker-dealers specialize in trading fixed income securities or have extensive fixed income
inventory. This type of trading is often referred to as "trading away.” These bond transactions could incur additional fees and
expenses in the form of markups, markdowns or “spreads,” and costs, such as, but not limited to, clearing house fees, SEC
fees, odd-lot differentials, electronic fund and wire transfer fees, platform service and access fees, and ticket charges that are
not covered by Centurion’s Annual Advisory Fee. These securities will be custodied at the client’s existing Custodian.
Item 13
Review of Accounts
INDIVIDUAL PORTFOLIO MANAGEMENT
Reviews
One of the key benefits of a Centurion advised account is ongoing investment advice and ongoing access to Wealth Managers.
Client portfolios are designed and implemented based on the client’s particular financial situation. If or when a client’s financial
circumstances or goals have changed, clients must contact their Wealth Manager to update their Investor Profile. Material
changes to the Investor Profile or new information could result in changes or updates to each account’s investment strategy.
Centurion meets with client at least annually to discuss changes to their investor profile and financial goals and review portfolios
with the clients. Wealth Managers may conduct account reviews on a more frequent basis or upon occurrences of a material
changes in their Investor Profile and/or financial situation. Clients have access to the Wealth Manager’s electronic business
calendars and can schedule a meeting almost any time at the client’s convenience.
Wealth Managers review client accounts in their entirety at least annually to determine if any readjustments to the client’s
account holdings are required. Portfolios are also reviewed with the client on an informal and periodic basis as needed or as
requested. Accounts are reviewed in the context of each client's stated investment objectives and guidelines. More frequent
reviews (i.e., other than on a periodic basis) may be triggered by material changes in variables such as the client's individual
circumstances, or the market, political or economic environment. Centurion’s investment committee determines the securities
that can be included in the investment portfolios.
Reports
In addition to the monthly statements and confirmations of transactions that clients receive from their custodian, upon request
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we provide digital reports summarizing account performance, balances, allocations, and holdings.
RETIREMENT PLAN CONSULTING SERVICES
Reviews
We provide consulting services to qualified retirement plans (“Plans”), which include, profit sharing plans, pensions, and 401(k)
plans managed by individuals, corporations, charitable organizations, and partnerships.
Centurion will analyze the Plan’s current investment platform and, if applicable, create, review, and analyze the Plan’s
investment policy statement that defines the types of investments to be offered and the restrictions that will be imposed.
Centurion will provide feedback and suggested enhancements to the investment policy statement. Plans can also engage
Centurion to recommend investment options to help achieve the plan’s objectives, provide participant education meetings, and
monitor the performance of the plan’s investment vehicles.
Centurion will periodically review the Plan’s investment vehicles and investment policy statements and will recommend changes
as appropriate. The firm will work with Plans on an ongoing basis to include regular considerations of the goals and objectives of
the Plan and provide participate education to the plan.
Reports
Centurion provides reports to Retirement Plan Consulting Services clients based on the terms set forth in the client's IPS.
FINANCIAL PLANNING SERVICES
Reviews
Financial Planning Services clients receive plans and/or reports as agreed to in advance between the client and their Wealth
Manager. The review of a financial plan may occur at different stages, depending on the nature and terms of the specific
engagement. One-time financial planning services terminate upon delivery of the written financial plan. Clients are responsible
to update goals or secure additional financial planning services as may be needed. Ongoing financial planning reviews are
conducted on an annual basis unless otherwise contracted for more frequent plan reviews.
Reports
Financial Planning clients receive a completed financial plan.
Item 14
Client Referrals and Other Compensation
This section of the brochure describes certain arrangements that Centurion has with third parties that refer clients to our firm. In
some circumstances Centurion compensates companies (“promoters”) for client referrals. The practice of companies providing
referral services is sometimes referred to as a third-party “endorsement.” Centurion has entered into a written agreement with
three promoters under which the promoters refer potential clients to Centurion in exchange for a referral fee. This referral
agreement details the nature of the relationship with the promoters and the related compensation terms. Centurion is not
affiliated with the promoters. The referral fee is paid by Centurion regardless of whether the prospective client becomes a client
and is not passed along to the prospective client. Compensation is paid directly to promoters and is paid on a per referral basis,
or annually, depending on the promoter’s program offering. The total compensation may exceed $1,000 in any 12-month period
based on the number of leads generated by the promoters.
Centurion does not charge clients for any such referral arrangements and clients are not charged more as a result of such
referrals. The referral company provides endorsement disclosures to individuals using their services. The referring company
provides up to three (3) investment professional names to prospective clients based on certain “matching criteria.” The
disclosures include information about how Centurion compensates the promoter (i.e., fee for each lead) to refer potential clients.
These referrals comply with relevant laws and rules governing such arrangements.
Centurion does not receive economic benefits for providing advisory services to natural persons who are not clients. The Firm
does not receive additional compensation from non-affiliated third parties in exchange for providing professional referrals.
Item 15
Custody
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Custody, as it applies to investment advisors, is defined by regulators as having physical custody or having access or control
over client funds and/or services. Although Centurion does not maintain physical custody of client funds and/or securities, it is
deemed to have custody because the Firm directly debits advisory fees from client accounts that are held at one of the qualified
Custodians, as previously disclosed in the Fees and Compensation" section (Item 5) of this Brochure.
As part of Centurion’s fee billing process, the client's custodian is advised of the amount of the fee to be deducted from that
client's account. On at least a quarterly basis, the custodian is required to send to the client a statement showing all transactions
within the account during the reporting period.
It is important for clients to carefully review their custodial statements to verify the accuracy of the calculation. Clients should
contact us directly if they believe that there may be an error in their statement. We also urge clients to compare those account
statements to the periodic portfolio overview and account performance reports that we provide directly to our clients. Clients
make the determination to get either paper copies or electronic copies of custodial account statements. The statements will be
sent directly to the email or postal mailing address the client provides to the Custodian.
Clients setting up Standing Letters of Authorization (SLOA) may have given us custody in that they are providing us the means
to move client assets from their managed accounts to other accounts or institutions. We utilize these SLOAs to better service
the needs of our clients. We have developed policies and procedures to monitor the use of these SLOAs, making sure they are
structured and used so we do not have discretion as to the amount, payee, and/or timing. We have structured our procedures
according to the guidance and requirements provided by the SEC and will adhere to these procedures.
Item 16
Investment Discretion
Under the terms of the Advisory Agreement, clients give Centurion discretionary authority over the management of the client’s
portfolio(s). Centurion is considered to exercise investment discretion over a client's account if it can affect and/or direct
transactions in client accounts without first seeking the client’s consent.
When discretionary authority is granted, we will have the authority to determine the type of transactions, when the transactions
are made, and the number of securities that can be bought or sold in the client account. Clients can elect to have accounts
managed on a non-discretionary basis whereby Centurion must receive prior approval by the client before buying or selling
securities.
Item 17
Voting Client Securities
Centurion does not vote proxies for clients or advise clients about the voting of proxies relating to securities held in an advisory
account. Clients are responsible for voting their own proxies and must instruct their account custodian(s) to forward to them all
proxies and shareholder communications relating to the securities held in their accounts. Centurion will not accept responsibility
for assisting clients with any class actions.
Item 18
Financial Information
As an advisory firm that is deemed to have custody due to the practice of directly debiting client fees, we are required to disclose
any financial condition that could impair our ability to meet our contractual obligations. Centurion has no such financial
circumstances to report.
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client more than six months in advance
of services being rendered. Therefore, we are not required to include the firm’s financial statements in this brochure.
Centurion has not been the subject of a bankruptcy petition at any time during the past ten years.
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