View Document Text
Item 1 – Cover Page
FORM ADV PART 2A
CERITY PARTNERS, LLC
99 Park Avenue, 16th Floor
New York, NY 10016
212-850-4260
www.ceritypartners.com
March 31, 2025
This brochure (“Brochure”) provides information about the qualifications and business practices of CERITY PARTNERS
LLC (“Cerity Partners”). If you have any questions about the contents of this Brochure, please contact us at (212) 850- 4260
or compliance@ceritypartners.com. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority.
Cerity Partners is a registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or
training. Additional information about Cerity Partners is available on the SEC’s website at www.adviserinfo.sec.gov.
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Item 2 – Material Changes
This Brochure is dated March 31, 2025. The following is a summary of material changes to this Brochure from
the version submitted to the Securities and Exchange Commission on March 31, 2024. This Brochure has been
revised and contains updated and expanded disclosures from the last annual update related to Cerity Partners’
business operations particularly in the following areas:
•
Item 4 - Advisory Business
•
Item 5 - Fees and Compensation
•
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss – addition of additional risk
factors to be considered
•
Item 10 - Other Financial Industry Activities and Affiliations – additional information concerning industry
affiliations
We may update this Brochure at any time and will either send you a copy or offer to send you a copy (either
electronically or in hard copy) as may be necessary or required, but at least on an annual basis.
Clients and prospective clients are encouraged to read this Brochure in full and contact their Cerity Partners
advisor team with any questions.
2
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Item 3 – Table of Contents
Contents
Item 1 – Cover Page...................................................................................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................................................................................... 2
Item 3 – Table of Contents ........................................................................................................................................................................................... 3
Item 4 – Advisory Business .......................................................................................................................................................................................... 4
OVERVIEW ..................................................................................................................................................................................................... 4
Firm Description and Principal Ownership ........................................................................................................................................... 4
SERVICES OFFERED .................................................................................................................................................................................. 4
Customization ........................................................................................................................................................................................... 5
OTHER INVESTMENT OFFERINGS ......................................................................................................................................................... 6
Alternative Investments ........................................................................................................................................................................... 6
Wrap Fee Program .................................................................................................................................................................................. 7
ADDITIONAL SERVICES ............................................................................................................................................................................. 7
Venture Capital Services ........................................................................................................................................................................ 7
Insurance / Risk Management Services ............................................................................................................................................... 7
Tax Services ............................................................................................................................................................................................. 7
OTHER NON-INVESTMENT ADVISORY SERVICES ............................................................................................................................. 8
ASSETS UNDER MANAGEMENT .............................................................................................................................................................. 8
Item 5 – Fees and Compensation ............................................................................................................................................................................... 8
WEALTH MANAGEMENT FEES ................................................................................................................................................................. 8
FINANCIAL PLANNING FEES .................................................................................................................................................................. 10
FEES FOR ADDITIONAL SERVICES ..................................................................................................................................................... 11
Item 6 – Performance-Based Fee and Side-by-Side Management ..................................................................................................................... 11
Item 7 – Types of Clients ........................................................................................................................................................................................... 11
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ............................................................................................................ 12
METHODS OF ANALYSIS ........................................................................................................................................................................ 12
INVESTMENT PHILOSOPHY AND STRATEGIES ............................................................................................................................... 12
Investment Types ................................................................................................................................................................................. 13
GENERAL RISKS ....................................................................................................................................................................................... 15
Item 9 – Disciplinary Information .............................................................................................................................................................................. 19
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................................................................ 19
INVESTMENT ADVISER AFFILIATED ENTITIES ............................................................................................................................... 20
FINANCIAL INDUSTRY AFFILIATED ENTITIES ................................................................................................................................. 21
CERITY PARTNERS MANAGEMENT AND ADVISORY PERSONNEL ........................................................................................... 22
CONFLICTS OF INTEREST .................................................................................................................................................................... 23
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ....................................................................... 25
Item 12 – Brokerage Practices .................................................................................................................................................................................. 25
Item 13 – Review of Accounts................................................................................................................................................................................... 27
Item 14 – Client Referrals and Other Compensation ............................................................................................................................................. 28
Item 15 – Custody ....................................................................................................................................................................................................... 30
Item 16 – Investment Discretion ............................................................................................................................................................................... 31
Item 17 – Voting Client Securities ............................................................................................................................................................................ 31
Item 18 – Financial Information ................................................................................................................................................................................. 32
3
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Item 4 – Advisory Business
OVERVIEW
This section of the Brochure contains a general description of Cerity Partners LLC (also referred to as “we,” “us,”
“our,” the “Firm” or “Cerity Partners”), as well as information regarding our ownership structure, the types of
advisory services we provide, the investment instruments we use, and how we tailor advisory services to client
needs.
Firm Description and Principal Ownership
Cerity Partners is an SEC-registered investment adviser offering customized wealth management services to
individuals (including high net worth and ultra-high net worth individuals), families, trusts, estates, business
entities and their employees, charitable institutions, public and private foundations, endowments, private funds,
pooled investment vehicles and other institutional investors. For purposes of this Brochure, Cerity Partners’
advisory personnel will be collectively referred to herein as “Cerity Partners Advisors.”
Cerity Partners was formed as a limited liability company in August 2009 under Delaware state law. Cerity
Partners is owned by Cerity Partners Equity Holding LLC. Cerity Partners Equity Holding LLC is owned by (i)
Cerity Partners EOE LLC (which is owned by certain employees of Cerity Partners), and (ii) funds affiliated with
Genstar Capital Partners LLC (“Genstar”) and Lightyear Capital LLC (“Lightyear”). Genstar, Lightyear and their
affiliates do not have any role in the Firm’s investment process related to the management of client assets.
SERVICES OFFERED
Cerity Partners services a national and wide-ranging client base. Services vary depending on the unique needs
and objectives of each client. We (either directly or through an advisory affiliate) offer the following wealth
management services:
Investment Management
•
Investment Implementation through discretionary and non-discretionary
management
• Current portfolio evaluation
• Assessment of investment objectives and financial goals
•
Investment policy development
• Strategic asset allocation planning
• Manager search and evaluation
•
Investment program implementation and rebalancing
• Portfolio monitoring and risk management
• Performance measurement
• Select and/or recommend securities, asset classes and investments offered by
Cerity Partners or third-party Investment Managers.
4
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Financial Planning
• Executive Financial Counseling
• Company benefits coordination and planning
• Retirement, cash flow and budget planning
• Estate planning
• Tax planning and preparation
•
Investment planning and consolidated reporting
•
Insurance planning and risk management
• Net worth analysis
• Trust Fiduciary and Family Office Services
• Liquidity and liability management
•
Insurance planning and risk management
• Estate and wealth transfer planning
• Divorce planning
• Compensation and benefits analysis
• Retirement planning
• Education planning
• Philanthropy and charitable gift planning
• Bill payment service and client accounting
Retirement Plan Services
• ERISA fiduciary and non-fiduciary services
• Plan design consulting
• Financial wellness coaching
• Administrative plan support
Tax Planning
• Preparation of individual, family, trust, and corporate tax returns
• Preparation of annual and multi-year tax projections
• Tax planning for investments and wealth transfer
• Preparation of estimated quarterly tax payments
• Tax planning for charitable gifting
Customization
Cerity Partners customizes services to the individual needs of its clients by determining key factors for each
client, which may include specific goals, objectives, risk tolerance, time horizon, investment restrictions and other
factors that shape the appropriate services. As a result, not all Cerity Partners Advisors provide the same
services to all clients, nor will all clients be offered or receive all available services.
Clients may impose reasonable investment restrictions or investment policy guidelines on their investment
accounts (e.g., socially responsible, environmentally friendly, faith-based, etc.) provided that Cerity Partners
accepts such restrictions. Cerity Partners requires clients to provide all requests for investment restrictions in
writing.
5
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
OTHER INVESTMENT OFFERINGS
Alternative Investments
Cerity Partners may introduce opportunities for certain Qualified Clients (as defined below) to purchase privately-
offered securities in alternative asset categories, such as private equity, debt, real estate and venture capital
offerings (“Alternative Investments”). “Qualified Clients” as used in this Brochure collectively refer to clients that
meet the definitions of “qualified client” under Rule 205-3 of the Advisers Act, “accredited investors” under Rule
501 of the Securities Act of 1933, and “qualified purchasers” under the Investment Company Act of 1940. Unlike
liquid investments, Alternative Investments are subject to a high degree of risk, are not in the best interest for all
investors, and often have limited transparency into and diversification of holdings. By themselves, alternative
investments do not constitute a balanced investment portfolio. Clients should carefully review and consider
potential risks before investing in Alternative Investments, including carefully reviewing all disclosure documents,
private offering memoranda, prospectuses, or other offering materials provided ( the “Governing Documents”).
Clients should also consider consulting with tax or legal counsel. Additionally, an investor must be able to bear
the complete loss of their investment in any Alternative Investment. Certain offerings may be made available
through Cerity Partner’s affiliates to select clients on a customized basis based on their individual circumstances,
net worth and/or complexity. No Qualified Client is under any obligation to participate in any of the below
programs in order to receive other services from Cerity Partners.
Private Market Alternate Investment Offerings (“PMAI Offerings”)
PMAI Offerings provide access to private markets to Cerity Partners clients, through investment offerings such
as hedge funds, funds of hedge funds, private equity funds, funds of private equity funds, private credit funds,
venture capital and private real estate funds. Cerity Partners will introduce such investments only to those clients
for whom it reasonably believes this program is appropriate given the client's net worth, investible assets, current
portfolio composition, investment objective, liquidity needs, and other risk considerations.
Private Direct Investments Program (“PDI Program”)
The PDI Program offers Qualified Clients a discretionary program to invest in discrete private investments at
various life-cycle stages within private equity, venture capital, private debt and commercial real estate offerings.
Cerity Partners may recommend the allocation of all or part of the client’s PDI Program assets to one or more of
affiliate special purpose access vehicles (each a “SPV”, and collectively the “SPVs”), which will then invest
directly, or through a fund of a co-investment sponsor, in private investment offerings that are typically illiquid or
have very limited liquidity. Each SPV represents a separate and individual offering (even in instances where the
underlying asset may be the same or similar to other PDI SPV offerings) and additional care should be taken to
review and understand the terms and subscription documents, as such terms and conditions are likely to differ
materially between each SPV offering. PDI Program SPVs may have limited availability and it is not likely all
investors will have access to every PDI Program investment opportunity. Cerity Partners allocates investment
opportunities to clients under its allocation policies.
Each SPV offered under the PDI Program is an entity series under Cerity Partners’ affiliate Private Markets
Opportunity Fund LLC (“PMOF”). Cerity Partners organized PMOF for the purpose of making investments on
behalf of each series of PMOF in accordance with the investment objectives and policies applicable to each such
series, as described in the offering documents applicable to such Series. The manager of PMOF is PMOF
Holdings LLC, a subsidiary of Cerity Partners.
Private Market Investments Program (“PMI Program”)
Cerity Partners previously introduced to certain Qualified Clients the opportunity to participate in a
nondiscretionary investment program into individual private market investment vehicles. This program is known
as the “PMI Program”. The PMI Program is no longer available to new clients. The terms and conditions of a
client's participation in any PMI Vehicle includes the corresponding fees and risks as set forth in the PMI Vehicle’s
Governing Documents. The fees charged by the PMI Vehicles are separate from, and in addition to, Cerity
Partners' advisory fee. As described below in Item 5 (Fees and Compensation), participation in the PMI program
involves additional fees and costs.
6
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Wrap Fee Program
Cerity Partners does not act as a sponsor of any wrap fee arrangements but is a sub-adviser for certain Cerity
Partners clients within unaffiliated wrap fee programs (“Sub-advised Wrap Program”). Under Sub-advised Wrap
Programs, an unaffiliated investment adviser or brokerage firm may recommend retention of Cerity Partners to
manage all or a portion of a client’s assets. Client assets are managed by Cerity Partners in the same manner
as assets managed by us for clients not participating in such programs, subject to a particular client’s investment
needs and objectives. Cerity Partners may have limited or minimal contact with Sub-advised Wrap Program
clients where the third-party investment adviser or brokerage firm serves as the sponsor and maintains the direct
and primary relationship with such clients. Clients should understand that, depending upon the amount of the
wrap fee the third-party investment adviser or brokerage firm charges, the number of securities transactions in
a client’s account, the value of custodial or other services received under the arrangement, the amount of the
wrap fee may not be less than the total cost for such services added together if obtained separately and therefore
such arrangements may not be suitable for all clients based on the client’s individual financial circumstances and
investment goals. Clients can find more specific information on each wrap fee arrangement in the wrap program
brochure which should be available to clients from their third-party investment adviser or brokerage firm which
is sponsoring the wrap fee arrangement.
ADDITIONAL SERVICES
Venture Capital Services
Cerity Partners, through its dedicated business unit, CP Ventures (“CP Ventures”), specialized in investment
management and advisory services related to venture capital investments. These services are offered on a non-
discretionary basis and are available to entities such as charitable organizations, corporations and other entities
that do not satisfy the definition of a “venture capital fund” set forth at Rule 203(l)-1 of the Advisers Act. CP
Ventures works closely with its clients to establish and formulate a venture capital investment management
program that is tailored to the specific needs and objectives of each individual client.
Cerity Partners maintains an entity, Touchdown Ventures Investments LLC, a co-investment vehicle which allows
the Firm to invest alongside our clients in certain investment opportunities.
CP Ventures does not prospect or maintain client relationships with individuals or what is commonly referred to
as “retail” clients. Venture capital investments involve a high degree of risk and are suitable only for clients who
have no immediate need for liquidity of the amount invested and can withstand a complete loss of their entire
investment.
Insurance / Risk Management Services
Cerity Partners’ wholly-owned subsidiary CP Risk Management Services LLC (“CP Risk Management”) is an
insurance agency that assists clients with life, disability, annuity and long-term care insurance planning needs.
CP Risk Management handles the insurance process for clients using its services, including, but not limited to,
application processing, preparing clients for medical exams (if needed), case management, and placement of
insurance policies. CP Risk Management reviews and monitors clients’ insurance policies throughout the life of
the policy for such policies it services. CP Risk Management provides these services directly, and through third-
party insurance carriers and other providers. CP Risk Management will also assist clients’ families in filing for
and collecting death claims where needed. CP Risk Management personnel, and certain Cerity Partners
Advisors, are licensed insurance agents.
Tax Services
Cerity Partners offers tax return preparation services and tax advice to clients, directly or through a referral to its
affiliate Cerity Partners Tax Services LLC. Such tax preparation services are non-investment advisory.
7
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
OTHER NON-INVESTMENT ADVISORY SERVICES
Cerity Partners may also offer directly or through affiliates certain non-investment advisory services, such as
insurance servicing for products placed through Cerity Partners’ affiliated insurance teams, bill pay services, tax
services and various administrative services. Such services are made available to clients based on a number of
factors including client interest, total client assets and other factors. Such non-investment advisory services are
provided to certain clients and non-clients. Unless otherwise agreed by Cerity Partners in writing or through
separate notice from an affiliate, in cases where such services are made available, such engagement does not
result in an investment advisory relationship with Cerity Partners, and Cerity Partners has no corresponding
fiduciary duty with respect to such services. Cerity Partners does not provide legal advice or services to clients.
Clients should consult with their own legal, tax (if not using Cerity Partners for such service), and accounting
professionals before engaging in any transaction.
ASSETS UNDER MANAGEMENT
As of December 31, 2024, Cerity Partners and its subsidiaries advise on $126,887,323,564 in client assets. This
includes assets for which it provides recommendations and investment implementation, as well as those assets
for which Cerity Partners provides recommendations and comprehensive reporting but not implementation of
investment recommendations. As of December 31, 2024, Cerity Partners and its subsidiaries manage
$104,674,849,898 in client assets on a discretionary basis and $18,173,843,153 in client assets on a non-
discretionary basis.
Item 5 – Fees and Compensation
WEALTH MANAGEMENT FEES
Wealth Management fees are agreed upon with each client in writing, which may be amended from time to time.
All Cerity Partners’ service fees are negotiated with clients based on, among other factors, the size and scope
of the engagement, anticipated level of service and complexity of the relationship, client needs, related accounts,
services required, reporting requirements, anticipated assets to be managed, and future additional assets. As a
result, clients should expect to be charged different fees for similar services and the actual advisory fee may be
higher or lower than the fee charged to other clients depending on these broader considerations. Cerity Partners
typically charges an annual percentage-based fee for investment management. Our comprehensive wealth
management service fee is negotiable based on the factors listed herein and generally would not exceed 1.50%
per year of assets under advisement. Cerity Partners may use alternate fee arrangements based on the particular
circumstances for specific clients. If Cerity Partners charges a minimum fee for clients whose fee for assets
under management falls below a particular threshold, such fee may exceed 1.50% on assets under management
in the advisory account. Any minimum fee will be agreed to with the client. Cerity Partners and its affiliates retain
the right, based upon criteria (e.g., assets under management) or otherwise in their discretion, to reduce, lower
or waive fees, waive minimums on fees, provide lowest available fee arrangements, or allow credits or offsets
relating to certain types or specified amounts of expenses with respect to certain clients.
Cerity Partners establishes certain client relationships through its merger, acquisition and advisor recruiting
efforts. To accommodate client transitions from prior investment advisor to Cerity Partners, the fees Cerity
Partners charges are subject to the pre-existing agreement entered into with their prior investment adviser. As a
result, some clients pay higher or lower rates than Cerity Partners’ current advisory fee rate, and the associated
billing arrangements may differ from those of Cerity Partners.
While our wealth management engagement may be inclusive of investment management and financial planning
or non-investment advisory services such as tax preparation services, we may from time to time quote an hourly
or fixed fee, or fixed annual retainer for certain of those services, or other services we offer, prior to services
being rendered. Such fees are based on the scope of each specific engagement. Cerity Partners’ fees are
exclusive of, and in addition to, charges imposed by custodians, brokers, third-party investment managers,
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees
and taxes on securities transactions, brokerage accounts and advisory accounts. In addition, mutual funds and
8
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
exchange-traded funds typically charge internal management fees, which the fund discloses in its prospectus.
Cerity Partners will not share in any of these additional fees with respect to Cerity Partners clients. However,
Cerity Partners may receive revenue sharing from investments by Cerity Partners clients and non-Cerity Partners
clients in certain private investment vehicles that Cerity Partners may recommend to its clients. Item 12 further
describes the factors that Cerity Partners considers in selecting or recommending broker-dealers for its clients’
transactions and determining the reasonableness of their compensation. Insurance and annuities sales
commissions earned by Cerity Partners’ affiliated insurance agency, CP Risk Management, are in addition to
any wealth management fees charged by Cerity Partners.
Cerity Partners generally calculates fees quarterly in advance, however it may in certain circumstances, calculate
fees in arrears or at different intervals for legacy client relationships, as have been mutually agreed upon.
Furthermore, for certain services, such as tax preparation, fees may be billed at a specific point in time. Cerity
Partners either mails an invoice to the client for payment or debits fees directly from the client’s investment
account. Where the fee is charged as a percentage of all the assets managed by Cerity Partners, Cerity Partners
calculates its fees against all assets in an account, and unless expressly excluded, such fee calculations include
cash, cash equivalents and margin. For billing in advance, the fee will be calculated based on a percentage of
the market value of assets in the client account(s) as of the last day of the quarter immediately preceding the
billing date. For arrears billing, the fee will be based on the average daily balance of assets as of end of day (or
in limited circumstances, end of period) in client account(s).
Cerity Partners generally relies on independent third-party pricing services that we believe are reliable to
calculate the value of client assets. For private investments, valuations may be provided by the investment
sponsor or general partner and may lag for months after any period end. Where Cerity Partners or its designee
values illiquid investments in a client’s portfolio, it will do so in accordance with Cerity Partners’ valuation policies.
Although there can be no assurance that these valuations accurately reflect the price at which an arm’s-length
buyer or seller would be willing to purchase or sell the investments, these valuations are part of the calculation
of the net asset value for a client. Such net asset value is the basis on which investors invest in, or withdraw
from, the private investment (as well as could be the basis for calculating management fees and/or performance-
based compensation). Cerity Partners will charge a prorated fee for any accounts initiated or terminated during
a calendar quarter. Upon termination of any account, any earned, unpaid fees will be due and payable and
debited directly from the client’s investment accounts.
Cerity Partners, its affiliates and their employees may receive direct or indirect compensation for services it or
its affiliates provide to its clients, affiliates or non-affiliated third parties. Cerity Partners is the sole owner of Sage
Advisors, LLC (“Sage”), an investment adviser registered with the SEC. Sage provides administrative services
to unaffiliated entities that in turn may serve as the general partner to certain unaffiliated funds that Cerity
Partners’ clients are invested in. Sage receives compensation for the provision of such services, and the
compensation amount is based upon a portion of the management fees paid by Cerity Partners’ clients to the
unaffiliated funds. These amounts received by an affiliate of Cerity Partners are in addition to those advisory
fees and other expenses such clients pay directly to Cerity Partners and its affiliates and present a conflict of
interest of which clients and prospective clients should be aware.
Additionally, certain third-party managers recommended by Cerity Partners may use different billing practices
from those of Cerity Partners. In these cases, Cerity Partners may alter its account requirements and/or billing
practices to accommodate the third-party manager.
Private Market Alternate Investment Offerings
In addition to the investment management fees charged by Cerity Partners, clients will pay the advisory and
administrative service fees applicable to the underlying funds made available through the PMAI Program. Cerity
Partners has entered into a fee sharing arrangement with BlueArc Capital Management, LLC and its affiliates
(“BlueArc”) under which Cerity will receive a portion of fees received by BlueArc for the investment structuring,
management and onboarding of investors into the funds. Clients should be aware that the receipt by Cerity
Partners of a portion of the fee from BlueArc constitutes a conflict of interest. This combination of fees received
by Cerity Partners exceeds the fee that Cerity Partners would otherwise earn under its investment management
fee for investment management services provided where no revenue sharing arrangement was in place.
9
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
PDI Program Fees
Cerity Partners does not bill any additional investment management fees in connection with the PDI Program
beyond the fees incurred through a client’s participation in the PDI Program. Cerity Partners does charge a
management fee specific for the SPV (“PDI Management Fee”). In addition, any service fees or expenses clients
may pay in connection with an investment in an affiliated SPV will be billed to clients through PMOF and the
specific SPV a client is invested in, and as further described in the Governing Documents.
As noted above in Item 4, the PDI Program invests in SPVs through PMOF, and PMOF charges an incentive fee
that is applicable if the SPV achieves a certain level of performance following the redemption, liquidation, or
distribution in-kind of assets invested in a SPV. The terms of any performance incentive fee for a PDI Program
investment are described by the SPV’s Governing Documents.
There are conflicts of interests when Cerity Partners recommends the PDI Program to clients. Cerity Partners
can earn compensation from PMOF when it collects one or all of a service fee, management fee and incentive
performance fees charged by PMOF. This combination of fees exceeds the fee that Cerity Partners would
otherwise earn under its investment management fee for investment management services alone. Clients should
carefully consider the fees and expenses provided in the Governing Documents and consider all fees and
expenses, direct and indirect, before deciding to participate in the PDI Program.
PMI Program Fees
Participation in the PMI Program involves additional fees and costs. The PMI Program is no longer available to
new clients. Generally, clients engaged in the PMI Program are charged a fee for services (the “PMI Management
Fee”) during the course of their investment as agreed to in the Governing Documents. The investment period for
a PMI Program vintage (the “PMI Investment Period”) is generally two (2) years, with a “Post Investment Period”
lasting for years three (3) through ten (10) of a PMI Program vintage. The client, as set forth in the agreement,
shall agrees to compensate Cerity Partners for Management Fees based on a percentage of the value of assets
under management in the applicable PMI Program vintage The PMI Program fees present a conflict of interest
as Cerity Partners can earn compensation from the PMI Program that can exceed the fee that Cerity Partners
would otherwise earn under its standard fee for investment management services.
Individual Retirement Accounts
In addition to the fiduciary standard that applies to Cerity Partners services and those of its affiliates as
investment advisers, there are circumstances under which we are subject to a fiduciary duty under the Internal
Revenue Code (“IRC”) and the Employee Retirement Securities Act of 1974 (“ERISA”) (together, “Retirement
Regulations”). Recommendations that Cerity Partners and its affiliates make involving employer retirement plans
and Individual Retirement Accounts (“IRA”s) (collectively, “plans”) are subject to a fiduciary duty under
Retirement Regulations. In addition, Cerity Partners or its affiliates may provide advisory services to employer-
sponsored retirement plans subject to ERISA. Recommendations that are covered under Retirement Regulations
include recommendations to rollover/transfer and/or to enroll in an IRA from a 401(k) plan or a similar ERISA
qualified plan. When Cerity Partners provides these recommendations to clients, its fee arrangement may pose
a potential conflict of interest because the fees and investment options within the qualified plan may be adequate
to meet a client’s investment needs. Cerity Partners has internal policies and procedures designed to meet its
fiduciary obligations under Retirement Regulations. Prior to rolling over or transferring assets into an IRA, clients
should review with their Cerity Partners advisor and consider the features and costs associated with
consolidating the assets into one account, and all other options prior to rolling over plan assets, such as the
differences in investment options, services, fees and expenses, withdrawal options, required minimum
distributions, other plan features and tax treatment when considering a transfer/rollover into an IRA.
FINANCIAL PLANNING FEES
Advisory fees for Financial Planning are agreed upon with each client (or in certain instances, with a client’s
employer who is offering Cerity Partners financial planning service as a benefit to their employees). Such fees
are negotiable, will be confirmed in writing, and may vary depending on the relative complexity of a client’s
particular circumstances. Financial Planning fees may be charged as a flat fee or included in a client’s Investment
Management fees. Billing arrangements may vary, and clients and/or third parties (e.g., client’s employer) may
10
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
be partially or fully responsible for payment of a particular client’s financial planning fees. As a result, clients
should expect to be charged different fees for similar services and the actual advisory fee may be higher or lower
than the fee charged to other clients depending on these broader considerations.
FEES FOR ADDITIONAL SERVICES
Fees for additional services offered by Cerity Partners and described in this brochure are agreed upon in writing
with each client by Cerity Partners or its affiliates. In such cases, the applicable services and associated fees
will be limited to those specifically detailed in such written agreement.
Cerity Partners, Employees & Affiliates
Cerity Partners and its affiliates in their discretion Cerity may reduce, waive, or calculate differently all or any
portion of any fees (including carried interest) for principals, employees or affiliates of Cerity Partners, relatives
of such employees and certain strategic investors.
Compensation received by Cerity Partners and its affiliates related to various services provided to the Funds will
generally be retained by Cerity Partners and its affiliates. In addition, Cerity Partners’ employees as disclosed
herein can receive a portion of the compensation received by Cerity Partners and its affiliates as part of their
compensation. Cerity Partners Advisors are primarily compensated based upon the amount of assets under
management they personally manage.
Item 6 – Performance-Based Fee and Side-by-Side Management
Cerity Partners may enter into performance fee arrangements with those clients who meet the definition of
“qualified client” under Rule 205-3 of the Advisers Act. Cerity Partners will structure any performance or incentive
fee arrangement in compliance with the provisions of Section 205(a)(1) of the Investment Advisers Act of 1940,
as amended (the “Advisers Act”) and the rules promulgated under the Advisers Act. In measuring clients' assets
for the calculation of performance- based fees, Cerity Partners will include realized and unrealized capital gains
and losses. Performance-based fee arrangements may create an incentive to recommend riskier investments or
favor performance-based fee-paying accounts over other accounts in the allocation of investment opportunities.
Cerity Partners has certain clients who pay a performance fee to an unaffiliated fund, and Cerity Partners
receives a portion of the performance fee paid by those clients. Cerity Partners has procedures designed and
implemented to help ensure that it treats all clients fairly and equally and prevents any potential conflicts from
influencing the allocation of investment opportunities among clients.
With respect to affiliated SPVs created under the PDI Program, Cerity Partners may be entitled to a performance-
based fee above an internal rate of return threshold through the performance fees charged by PMOF. A detailed
description of the performance-based fee can be found in the relevant fund’s Governing Documents. Because
Cerity Partners receives performance fees, Cerity Partners has a conflict of interest when reviewing and
approving of investments. To mitigate this conflict, Cerity Partners has policies and procedures in place to
document the basis for its approval of investments.
Item 7 – Types of Clients
Cerity Partners typically provides its services to individuals (including high net worth and ultra-high net worth
individuals), families, trusts, estates, business entities and their employees, charitable institutions, public and
private foundations, endowments, private funds, pooled investment vehicles and other institutional investors.
11
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
METHODS OF ANALYSIS
Investment ideas are usually generated internally, through research and analysis, and are based primarily upon
the research and analytical experience and expertise of each of the investment and other professionals that
supervise and review the applicable accounts. Cerity Partners may obtain information regarding investment
opportunities through industry participants, broker-dealers, and business and other relationships. Cerity Partners
may, from time to time, engage the services of affiliates as well as consultants and third parties to provide
investment ideas, source potential investments, or gather further research or information. Cerity Partners’
investment analysis methods may include, depending upon the investment strategy and circumstances, charting,
fundamental, technical, and cyclical methods. In addition, the Cerity Partners’ methods of analysis may include
quantitative and computer-aided analysis of investments and market attributes, and computer application of
models applying proprietary evaluation criteria to investments, among others. Cerity Partners also may use risk-
generated analysis and reports or other such information as it believes is advisable in connection with its
investment strategies.
INVESTMENT PHILOSOPHY AND STRATEGIES
Asset allocation is a principle, advocated by modern portfolio theory, for reducing risk in an investment portfolio
for a desired return on investment. Specifically, asset allocation means investing client assets among different
broad categories of investment strategies, called asset classes, under the presumption that each different asset
class performs differently as economic conditions change. Cerity Partners develops an asset allocation strategy
for each client based on the client’s unique investment profile. In general, Cerity Partners uses broad asset
classes such as cash and cash equivalents, fixed income, equities, specialty and private markets and sub-asset
classes in developing its allocations. As a general matter, Cerity Partners decides whether to include a particular
strategy based on a variety of factors, including client need or demand, how many and which strategies in
relevant asset classes are already available.
Cerity Partners will design an investment program based on the client’s particular Investment Profile. Cerity
Partners will typically rebalance, as necessary, the client’s portfolio from time to time to bring the allocation within
the parameters of its investment program policies. In addition, Cerity Partners will re-evaluate each client’s
circumstances on a regular basis and adjust its recommendations as necessary to respond to changes in the
client’s Investment Profile. Cerity Partners may in its sole discretion develop a custom investment risk profile in
conjunction with a particular client’s needs, goals and objectives which may deviate from the assigned risk
profiles. In certain circumstances, a client may be permitted to maintain assets in a particular account that has
been removed from, or was never included in, a particular strategy. In all cases, it is Cerity Partners’ sole
discretion whether to permit the client to maintain assets in a strategy outside of Cerity Partners. Diversification
of investments among asset classes does not insulate an investor from market risk and does not ensure a profit.
There is no guarantee that Cerity Partners’ will design a portfolio that will actually track its recommended
allocations, meet the client’s objectives or be profitable. Cerity Partners’ review of strategies will typically include
the use of proprietary quantitative screens of Strategy data typically collected by a third-party vendor.
Quantitative reviews are a type of analysis that relies upon data to employ statistical analysis to draw conclusions
based on measurable output rather than qualitative interpretations. The quantitative reviews (or portions thereof)
can differ from the typical investment strategy research and ongoing investment strategy review used by Cerity
Partners. It is possible that investment strategies that pass the quantitative screening model would not meet the
criteria of the more complete investment strategy research process employed by Cerity Partners. In the event
an investment strategy does not meet the criteria of the quantitative screening model, Cerity Partners can review
the investment strategy and apply the qualitative screening model to determine if an investment strategy is
eligible. Cerity Partners’ decision to include a particular strategy is based upon the totality of the results of the
investment strategy research process. Investment strategies may be removed if it is determined that an
investment strategy does not meet the criteria of Cerity Partners’ investment strategy research process.
Additionally, there may be certain investment strategies that have not been included in Cerity Partners’
investment strategy research process. These investment strategies will generally be treated similarly to those
investment strategies that do not meet the criteria of the qualitative screening model. Clients could have assets
12
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
invested via platforms or other similar programs that are comprised of a specific roster of investments that may
or may not include those investment strategies typically offered to Cerity Partners’ clients. In addition, Cerity
Partners could have access to or can collect information about investment strategies that are not typically
recommended to clients but has no obligation to share any such information with any client, even if such
information is negative or reflects poorly on the relevant strategy.
The frequency and timing trading in advisory accounts will vary considerably, and certain investment strategies,
such as index strategies or strategies who seek to maximize tax efficiency, trade infrequently. Other strategies
are tactical and adjust depending on prevailing economic circumstances. Other strategies attempt to improve
the taxable consequence of the assets invested through tax loss harvesting and other tax management
strategies. When deploying tax management strategies, Cerity Partners does not guarantee the ability to reduce
the taxable consequence from its management of advisory accounts.
The review of an investment strategy and/or other information may also result in the strategy being closed to
new investors. Generally, only those clients already holding or invested in the strategy when it was closed to
new investors are permitted to contribute additional assets to their account(s) invested in that particular
investment strategy.
Typically, Cerity Partners implements its recommendations by allocating a client’s assets among proprietary
strategies and third-party strategies who specialize in managing assets according to Cerity Partners’ asset
classes. However, in certain circumstances, Cerity Partners may implement its recommendations by selecting
individual securities, investment companies, private equity, or hedge funds. Certain investments, such as private
markets and hedge funds, may require investors to meet eligibility requirements or limit liquidity. Cerity Partners
does not directly manage virtual currencies, crypto-currencies, or digital coins and/or tokens ("Digital Assets"),
management of Digital Assets will require the use of an unaffiliated third-party manager. To accommodate all
client profiles and preferences, Cerity Partners develops suitable investment programs, which either include or
exclude individual securities, third-party investment strategies, hedge funds and private equity, as necessary.
From time to time, Cerity Partners reviews third-party investment strategies to assess their effectiveness relative
to current objectives and market conditions. Based on these reviews, Cerity Partners may change the make-up
of its investment strategies. The underlying investments and the portfolio allocation ranges in each strategy are
subject to change from time to time without notice.
Investment Types
Advisory accounts may be invested in a variety of securities and/or asset classes and investment vehicles, which
may include mutual funds, exchange traded funds, exchange traded notes, equity securities, options, fixed
income securities, commodities or other types of securities. Advisory accounts may also hold investments in
private equity or other private funds.
Commodities
Commodities can include metals such as copper, gold and silver; energy sources such as crude oil and natural
gas; agricultural commodities such as wheat and coffee; and livestock and meat products such as pork and
cattle. Investing in commodities as an asset class, like equities or fixed income, is a way to potentially add
diversification to an investment portfolio, but might not be suitable for all investors. Investors can gain exposure
to this asset class through direct investment in commodities or through commodity futures, as well as through
mutual funds and exchange-traded products (ETPs) – including exchange-traded funds (ETFs), exchange-
traded notes (ETNs) and ETPs using other structures such as commodity pools. It’s important to understand the
products and markets before investing. Investing in commodities can involve getting direct exposure to a
commodity—like holding an actual, physical good—or investing in commodity futures contracts, which are legally
binding agreements to buy or sell a particular commodity at a future date for a fixed price and quantity.
Commodity mutual funds and exchange-traded products (ETPs) can provide another, more accessible way to
invest in or get exposure to commodities and commodity-related businesses without having to accommodate
such factors as physical delivery or storage.
13
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Digital Assets/Cryptocurrencies
request, Cerity Partners will
identify
investment opportunities
Cerity Partners does not currently recommend digital assets or cryptocurrencies, or platforms that support those
assets. At a client’s
in digital
assets/cryptocurrencies. A client’s exposure to the risk factors discussed below under ‘General Risks’ is
proportionate with the percentage of their portfolio allocated to a particular asset class. Investing in digital assets
and cryptocurrencies involves a high degree of risk of loss of a client’s entire capital commitment.
The descriptions set forth in this Brochure of specific advisory services or asset classes that the Cerity Partners
uses in making recommendations or investment decision on behalf of its clients should not be understood to limit
in any way the Cerity Partners investment activities. Cerity Partners may offer any advisory services, engage in
any investment strategy and make any investment, including any not described in this Brochure, that it considers
appropriate, subject to each client's investment objectives and guidelines and applicable laws and regulations.
Mutual Funds & ETFs
A mutual fund is a company that pools money from many investors and invest the money in stocks, bonds, short
term money market instruments, other securities or assets, or some combination of these investments. The
portfolio of the fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The benefits of investing through
mutual funds include professional management, diversification, affordability, and liquidity. Investors typically
cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence which
securities the fund manager buys and sells or the timing of those trades. The trading price at which a share is
transacted is equal to a fund’s stated daily per share net asset value (“NAV”), plus any shareholder’s fees (e.g.,
sales loads, purchase fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of
each business day, although the actual NAV fluctuates with intraday changes to the market value of the fund’s
holdings. The trading prices of a mutual fund’s shares can differ significantly from the NAV during periods of
market volatility.
Exchange Traded Funds (ETFs) are a type of exchange-traded investment product that must register with the
SEC as either an open-end investment company or a unit investment trust. ETFs are not mutual funds. Generally,
ETFs combine features of a mutual fund, which can be purchased or redeemed at the end of each trading day
at its NAV per share, with the intraday trading feature of a closed end fund, whose shares trade throughout the
trading day at market prices.
Cerity Partners and its affiliates may choose to include mutual funds and ETFs in client investment strategies.
Cerity Partners policy is to purchase institutional share classes of those mutual funds selected for the client’s
portfolio when eligible and available at the qualified custodian. The institutional share class generally has the
lowest expense ratio. The expense ratio is the annual fee that all mutual funds or ETFs charge their shareholders.
It expresses the percentage of assets deducted each fiscal year for funds expenses, including 12b-1 fees,
management fees, administrative fees, operating costs, and all other asset-based costs incurred by the fund.
Some fund families offer different classes of the same fund, and one share class may have a lower expense
ratio than another share class. These expenses come from client assets which could impact the client’s account
performance. Mutual fund expense ratios are in addition to our fee, and we do not receive any portion of these
charges. If an institutional share class is not available for the mutual fund selected, Cerity Partners will purchase
the least expensive share class available for the mutual fund. As share classes with lower expense ratios become
available, Cerity Partners may use them in the client’s portfolio, and/or convert the existing mutual fund position,
when possible, to the lower cost share class. Clients who transfer mutual funds into their accounts with Cerity
Partners would bear the expense of any contingent or deferred sales loads incurred upon selling the product. If
a mutual fund has a frequent trading policy, the policy can limit a client’s transactions in shares of the fund (e.g.,
for rebalancing, liquidations, deposits, or tax harvesting). All mutual fund expenses and fees are disclosed in the
respective mutual fund prospectus.
Non-Transaction Fee (NTF) Mutual Funds
When selecting investments for clients’ portfolios, Cerity Partners may choose mutual funds on a client’s qualified
custodian’s Non-Transaction Fee (NTF) list. This means that a client’s account custodian will not charge a
transaction fee or commission associated with the purchase or sale of the mutual fund. The mutual fund
companies that choose to participate in a qualified custodian’s NTF fund program pay a fee to the qualified
14
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
custodian to be included on the NTF list. The fee that a mutual fund company pays to participate in the program
is ultimately borne by the investors of the mutual fund including clients of Cerity Partners. When Cerity Partners
decides whether to choose a fund from a qualified custodian’s NTF list or not, we consider multiple factors such
as the expected holding period of the fund, the position size, and the expense ratio of the fund versus alternative
funds. Depending on our analysis and future events, NTF funds might not always be in a client’s best interest.
Cerity Partners does not receive any revenue for selecting a fund on the NTF list.
GENERAL RISKS
Investing in securities involves substantial risks, including the risk of a total loss of capital, that clients
should be prepared to bear. Past performance of securities is not indicative of future performance.
Different investment strategies are subject to different types and degrees of risk and existing and prospective
clients should become familiar with the risks associated with the particular investment strategy they intend to
invest in.
While no list of risks can be exhaustive, the following is a general description of the nature and risks of investing
and of the strategies and securities and other financial instruments in which clients may invest. This brochure
does not include every potential risk associated with an investment strategy or all of the risks applicable to
advisory services generally, a particular advisory account, or in connection with recommendations made by
Cerity Partners.
• Alternative Investment Risk – Alternative investments include hedge funds, private equity funds, venture
capital funds, private real estate funds, private credit funds, and other private investments. These
investments involve a high degree of risk, are permitted to use leveraging and other speculative
investment practices that increase the risk of investment loss. Alternative investments are highly
illiquid and it is likely that there will be no secondary market should a client need to redeem all or
a portion of their investment. Pricing and valuation can be challenging, and delays in distributing tax
information to investors are common. Fees may be high, and alternative investments may not be
transparent, and their individual holdings may be known only to the investment manager. The
performance of alternative investments can be volatile. An investor should understand be able to
withstand losing all or a substantial amount of their investment. Hedge funds and private equity funds
may be subject to additional regulation in the future, and any such additional regulation may be materially
adverse to their investment prospects. While the initial funding of alternative investments may occur over
an extended period of time, capital calls or other requirements to provide funds may occur with very short
notice and investors must understand and be prepared to meet such funding requests. Alternative
investments are typically created for specific investment opportunities and often have limited or no
operating history and may be particularly dependent on certain key employees whose loss could
adversely affect a fund’s performance. Investments in alternative investments may have regulatory or
firm-imposed requirements to be eligible to invest.
• Artificial Intelligence Risk – Cerity Partners, its affiliates and/or third-party vendors may develop or
incorporate artificial intelligence technology into certain business processes, services or products. Such
technology is complex, may provide information that is incorrect or otherwise reflect biases incorporated
into the data from which they are trained. Additionally, Cerity Partners may be exposed to risks from AI
tools used by bad actors to commit fraud, misappropriated funds and to facilitate cyberattacks.AI tools
may produce inaccurate, misleading or incomplete information or responses that could lead to errors in
Cerity Partners or its employees’ decision making, portfolio management, or other business activities.
• Asset Allocation and Rebalancing Risk – Asset allocation and diversification does not assure profit or
necessarily protect against loss. Additionally, there is a risk that selection of underlying investments and
the allocation of assets to them, will cause the client’s portfolio to underperform other investments or
strategies with similar investment objectives.
• Business Continuity & Pandemic Risk – The impact of adverse events such as epidemics, pandemics,
natural disasters or other force majeure could greatly affect the economies of many nations including the
United States, individual companies and the market(s). These events may cause extreme volatility and
disruption in both U.S. and global markets impacting supply chains, currency, public/private systems,
15
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
worldwide travel, and could be short term or may last for an extended period of time. Such events may
result in a substantial economic downturn or recession. These adverse events may also impact the
internal business operations of and our ability to operate effectively. Cerity Partners and its affiliates have
developed a Business Continuity Plan that is designed to address and help minimize the impact of
adverse events that may affect Cerity Partners or its affiliates’ ability to carry on normal business
operations.
• Call Risk – The chance that during periods of falling interest rates, issuers of callable bonds may call
(repay) securities with higher coupons or interest rates before their maturity dates. The investment would
then lose any price appreciation above the bond’s call price, and Cerity Partners would be forced to
reinvest the unanticipated proceeds at lower interest rates, resulting in a decline in the income produced
by the investment. For mortgage-backed securities, this risk is known as prepayment risk.
• Cash Sweep Risk – A client’s broker-dealer or custodian may offer a default sweep vehicle that does not
provide the highest return, and clients should determine what cash sweep vehicles may be appropriate
for them, based on their state of residence, investment objectives, financial and tax circumstances.
• Co-Investment Risk – A client may co-invest with third parties through joint ventures or other entities.
Such investments may involve risks not present in investments where a third-party is not involved. A
client may subject to limited liquidity, longer time horizons, and dependent on sponsor or lead investor
decision making, may have limited control over the investment, could face conflicts of interest in
investment strategies. Further, a co-venturer or partner of a client may at any time have economic or
business interests or goals which are inconsistent with those of the client. Clients should be aware that
there are not guarantees of future or additional co-investment opportunities.
• Commodity Risk – That a client will experience losses because a commodity (or a security or issuer has
direct exposure to a commodity) has experienced a sudden change in value. Commodity prices can be
highly volatile, and investing in commodity futures and related products can carry significant risk. The
following tend to negatively affect the value of commodities and investments linked to commodities:
changes in overall market movements; commodity index volatility; interest rate and currency fluctuations;
factors affecting a particular industry or commodity, such as drought, floods, weather, livestock disease,
embargoes, tariffs, and international economic, political, and regulatory developments; price and supply
changes; resource availability; energy conservation; the success of exploration projects; tax and other
government regulations; policies of the Organization of Petroleum Exporting Countries (OPEC) and
relationships among OPEC members and between OPEC and oil importing nations; economic cycles;
changes in inflation or expectations about inflation in various countries; commodity resource sales by
governments, central banks or international agencies; and investment speculation.
• Concentration Risk – There is increased risk of loss associated with not having a diversified portfolio (i.e.,
Advisory Accounts concentrated in a relatively small number of issuers, asset classes, a geographic
region or industry sector or issuers).
• Consolidated Reporting Risk – Risk that account information (including account values) may be
inaccurate as Cerity Partners does not independently verify the accuracy of custodian or third-party
information. There is greater risk on infrequently/difficult to price assets, and for assets that have high
volatility.
• Country/Regional Risk – The chance that world events—such as political upheaval, financial troubles, or
natural disasters—will adversely affect the value of companies in a particular country or region.
• Credit Risk – The chance that a bond issuer will fail to pay interest and principal in a timely manner, or
that negative perceptions of the issuer’s ability to make such payments will cause the price of that bond
to decline in value.
• Currency Risk – The value of a foreign investment, measured in US dollars, will decrease because of
unfavorable changes in currency exchange rates.
• Cybersecurity Risk – Cerity Partners information and technology systems may be vulnerable to damage
or interruption from computer viruses, network failures, computer and telecommunication failures,
16
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
infiltration by unauthorized persons and security breaches, usage errors by its professionals, power
outages and catastrophic events such as fires, tornadoes, floods, hurricanes, and earthquakes. The
failure of these systems and/or of disaster recovery plans for any reason could cause significant
interruptions in Cerity Partners’ operations and result in a failure to maintain the security, confidentiality,
or privacy of sensitive data, including personal information relating to investors (and the beneficial owners
of investors). Such a failure could harm Cerity Partners’ reputation or subject it or its affiliates to legal
claims and otherwise affect their business and financial performance, potentially resulting in financial
losses to an investor and/or client. Additionally, any failure of Cerity Partners’ information, technology or
security systems could have an adverse impact on its ability to manage the portfolios of advisory clients.
• Digital Assets/Cryptocurrency Risk – Digital assets/cryptocurrency (“Digital Assets”) regulation is still
developing across all jurisdictions and governments and may in the future restrict the use and exchange
of any or all digital assets. The investment characteristics of digital assets generally differ from those of
traditional securities, currencies, commodities (e.g., Gold or Silver). Digital assets are not backed by a
central bank or a national, international organization, any hard assets, human capital, or other form of
credit, are not Federal Deposit Insurance Corporation (“FDIC”) insured and do not have the same
protections that U.S. or other countries’ bank deposits may have and are more volatile than traditional
currencies. Transacting in digital assets carries the risk of market manipulation and cybersecurity failures
such as the risk of hacking, theft, programming bugs, and accidental loss. Differing forms of digital assets
may carry different risks. The volatility and unpredictability of the price of digital assets may lead to
significant and immediate losses. Tax considerations may vary across global jurisdictions and could
increase, rendering ownership of cryptocurrencies subject to more punitive taxation in the future. Further,
transactions in cryptocurrencies are irrevocable, and stolen or incorrectly transferred cryptocurrency may
be irretrievable. News stories, memes or celebrity endorsements can significantly influence performance
given the speculative nature of cryptocurrency. Service providers that support Digital Assets and the
Digital Asset marketplace(s) may not be subject to the same regulatory and professional oversight as
traditional securities service providers. Companies or financial institutions that currently support virtual
currency may not do so in the future. Under the Advisers Act, SEC registered investment advisers are
required to hold securities with "qualified custodians," among other requirements. Certain Digital Assets
may be deemed to be securities. Many Digital Assets do not currently fall under the SEC definition of
security and therefore many of the companies providing Digital Assets custodial services fall outside of
the SEC's definition of "qualified custodian". Accordingly, clients seeking to purchase actual digital
coins/tokens/currencies may need to use non-qualified custodians to hold all or a portion of their Digital
Assets.
• Due Diligence Risk – Due diligence is not foolproof and may not uncover problems associated with a
particular investment strategy. For example, one or more of the investment strategies could engage in
improper conduct, including unauthorized changes in investment strategy, which can be harmful and
could result in losses to a client. Cerity Partners can rely upon representations made by investment
strategies, accountants, attorneys, prime brokers, and/or other investment professionals. If any such
representations are misleading, incomplete or false, this could result in the selection of an investment
strategy that might have otherwise been eliminated from consideration had fully accurate and complete
information been made available to Cerity Partners. Cerity Partners cannot be certain that its due
diligence investigations will result in investments being successful or that actual financial performance of
an investment will not fall short of expectations.
• Environmental & Social Governance (ESG) Risk – Interpretations of what constitutes an ESG
investments can and/or potential loss of government funding or subsidies which may impact value of
such investments in future. Based upon the nature of ESG strategies, there is the risk that they can
substantially underperform when compared to non-ESG strategies, as well as the risk that managers
inadvertently overstate or otherwise make misleading claims about their adherence to ESG mandates.
• Equity Markets Risk – The risk that the value equity prices for U.S. and non-U.S. issuers will decline due
to issuer, industry and cyclical factors.
• ETF Risk – Risk that an ETF fails to accurately track the market segment or index, that the price of ETF
shares trade at premium or a discount to the net asset value. Physically replicated passive ETFs buy all
17
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
or a representative portion of the underlying securities in the index that they track. In contrast, some
passive ETFs and index mutual funds do not purchase the underlying assets but gain exposure to them
by use of swaps or other derivative instruments. Passive ETF performance can differ from the
performance of the applicable index for a variety of reasons. In addition, corporate actions with respect
to the equity securities underlying passive ETFs (such as mergers and spin-offs) can impact the variance
between the performances of the funds and applicable indices. ETFs are bought and sold in the
secondary market at market prices. Although ETFs are required to calculate their NAV on a daily basis,
at times the market price of an ETF's shares can be more than the NAV (trading at a premium) or less
than the NAV (trading at a discount). Given the differing nature of the relevant secondary markets for
ETFs, certain ETFs could trade at a larger premium or discount to NAV than shares of other ETFs
depending on the markets where such ETFs are traded. The risk of deviation from NAV for ETFs
generally is heightened in times of market volatility or periods of steep market declines Most leveraged
and inverse ETFs “reset” daily, meaning that they are designed to achieve their stated objectives on a
daily basis. Their performance over longer periods of time -- over weeks or months or years -- can differ
significantly from the stated multiple of the performance (or inverse of the performance) of their underlying
index or benchmark during the same period of time.
• Fixed Income Securities Risk – The issuers’ or guarantors’ inability to meet principal and interest
payments, or a lack of a secondary market for such securities that would require holding to maturity.
•
Income Risk – Income produced by investments will decline because of falling interest rates.
•
Inflation Risk – The rate of inflation will erode the purchasing power of cash, cash equivalents or income
producing investments over time.
•
Interest Rate Risk – Fixed income prices overall will decline because of rising interest rates.
•
Investment Management Risk – The process, techniques and analysis applied in managing investment
will not product the desired results.
• Liquidity Risk – Limitations in market liquidity or absence of liquidity that clients cannot monetize
investments immediately and must hold to maturity or sell for significant discount.
• Margin/Leverage Risk – Leverage may take the form of loans for buying investments (e.g., margin loans)
or derivative investments and instruments that are inherently leveraged, including options, futures,
forward contracts, swaps and repurchase agreements. The use of leverage can substantially increase
the market exposure (and market risk) to which a client’s investment portfolio may be subject, as well as
incur explicit and implicit costs to a client. Should the investments pledged to brokers to secure a client’s
margin accounts decline in value, such client could be subject to a “margin call,” pursuant to which it
would be required either to deposit additional funds with the broker or to suffer mandatory liquidation of
the pledged investments to compensate for the decline in value.
• Manager Risk – The chance that poor security selection or focus on securities in a particular sector,
category or group of companies will cause one or more of the underlying third-party managers selected
by Cerity Partners to underperform relevant benchmarks or other strategies with similar investment
objectives.
• Mutual Fund Risk – An investment in mutual funds involves risk, including the entire loss of principal.
Mutual fund shareholders are subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. This includes instances where the fund went on to perform poorly after
purchasing shares. Such shareholders are also liable for taxes on any fund-level capital gains. Depending
on the timing of their investment, investors could also have to pay taxes on any capital gains distribution
they receive. Mutual funds are required by law to distribute capital gains in the event they sell securities
for a profit that cannot be offset by a corresponding loss. NAV during periods of market volatility. Mutual
funds pay operating and other expenses from fund assets regardless of how the fund performs, which
are indirectly charged to all holders of the mutual fund shares. With an individual stock, investors can
obtain real-time (or close to real-time) pricing information with relative ease by checking financial websites
or by calling a broker or investment adviser. Investors can also monitor how a stock’s price changes from
hour to hour—or even second to second. By contrast, with a mutual fund, the price at which an investor
18
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
purchases or redeems shares will typically depend on the fund’s NAV, which the fund might not calculate
until many hours after the investor placed the order. In general, mutual funds must calculate their NAV at
least once every business day, typically after the major U.S. exchanges close.
• Operational Risk – Human error, operational error or failure attributable to Cerity Partners occasionally
may occur in connection with the provision of the services described in this brochure. Cerity Partners
maintain policies and procedures intended to identify and correct such errors, and seeks to resolve such
matters in accordance with its fiduciary responsibilities.
• Options Risk – Risk of significant losses including, depending on the type of option, the risk of losses
equal to or greater than the premium paid/received in a relatively short period of time.
• Personnel/Key Person Risk – Cerity Partners uses a team approach to servicing clients, but certain
strategies may be depend on expertise of certain key personnel, which could have an adverse impact on
clients invested in such strategies.
• Real Estate Investment Risk – Factors following tend independently or in conjunction with one or more
will negatively affect the value of real estate and investments linked to real estate: changes in economic
conditions, changes in interest rates, property tax increases, overbuilding and increased competition,
environmental contamination, changes in zoning, the impact of natural disasters.
• Use of Estimates in Valuation – Private investment vehicles’ investments generally will not be listed on
established exchanges and third-party pricing information generally will not be available regarding its
investments, each of which can make a determination of the fair value of such securities difficult to
accurately determine. Some limited partners in private investments receive: (i) audited annual financial
statements, prepared in accordance with GAAP, (ii) unaudited monthly performance estimates, and (iii)
a final unaudited monthly performance report. The unaudited financial statements and estimates will be
based partially on estimated and unaudited valuations that the private investment vehicle receives from
the strategy, administrator or another party. The estimated and unaudited financial data will be based on
the information available to Cerity Partners and its affiliates at the relevant time and such information
could not be complete. Valuations of the private investment vehicle’s investments could involve
uncertainties and judgmental determinations, and if such valuations should prove to be incorrect, the
NAV of the private investment vehicle could be adversely affected. Cerity Partners in some instances will
have no ability to assess the accuracy of the valuations received from the strategy, administrator or
another party. Therefore, the estimated NAV can be significantly higher or lower than the actual NAV of
the private investment vehicle as determined based upon audited financial data of the funds advised by
the strategy, administrator or other party.
As noted above, the foregoing list of risk factors does not purport to be a complete enumeration or explanation
of the risks involved for clients or investors with advisory services generally, a particular advisory account, or in
connection with recommendations made by Cerity Partners. Clients or prospective investors should read any
materials provided to them prior to investing in their entirety and consult with their own advisors before deciding
to invest. The client’s exposure to the risk factors discussed above is proportionate with the percentage of their
portfolio allocated to a particular asset class and/or risk factor.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to clients’ and prospective clients’ evaluation of the adviser or the integrity of
adviser’s management. Cerity Partners has no information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
The affiliated investment advisers and other entities listed herein are affiliates and subsidiaries of Cerity Partners
(collectively, the “Cerity Partners Entities”).
19
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
INVESTMENT ADVISER AFFILIATED ENTITIES
Cerity Partners is the sole owner of Sage Advisors, LLC, Cerity Partners Retirement Plan Advisors LLC d/b/a
Cerity Partners Retirement Plan Consultants, and Cerity Partners OCIO LLC, each being an SEC registered
investment adviser.
Sage Advisors, LLC (“Sage”)
Sage is the general partner of certain private funds engaged primarily in the business of investing and trading in
securities. Additionally, Sage acts as investment adviser to a group of unaffiliated private funds. The funds to
which Sage acts as general partner and as investment adviser are collectively referred to in this section as “the
Sage Funds”. Sage has discretionary authority to determine, if applicable, the broker dealer to be used by the
Sage Funds.
To avoid the conflict arising from having an advisory client of Cerity Partners paying Cerity Partners and its
affiliate Sage multiple fees on the same assets, Cerity Partners or Sage reserves the right to waive (and may
waive for future advisory clients) the management fees entitled to Sage or Cerity Partners’ advisory fee with
respect to the portion of such client’s assets: (i) that are invested in one or more of the Sage Funds and (ii) with
respect to which Cerity Partners or Sage (as applicable) separately receives an asset-based investment advisory
fee. Cerity Partners and Sage may receive a fee from investors in the funds who are not clients of Cerity Partners.
Cerity Partners’ clients that are invested in the Sage Funds will pay their share of any management and
performance-based fees charged to the Sage Fund by portfolio managers in addition to any advisory fees such
clients pay Cerity Partners or Sage.
It should be noted that Sage, in its sole discretion, has waived all or a portion of its management fees with respect
to investments in Sage Funds that are made by: (i) employees of Cerity Partners or (ii) affiliates of Sage. To the
extent certain of the Cerity Partners’ individual advisory clients qualify to invest, they will be eligible to participate
as limited partners of the Sage Funds through Sage. All relevant information, terms, and conditions relative to
the Sage Funds, including the compensation received by Sage or any affiliate as the general partner and/or
investment manager, suitability, risk factors, and potential conflicts of interest, are set forth in Governing
Documents which each investor is required to receive and execute prior to being accepted as an investor in the
Sage Funds. A conflict of interest exists by the nature of Cerity Partners’ ability to recommend the Sage Funds
for their client portfolios. Cerity Partners has procedures in place to help ensure recommendations are made in
the investors’ best interest regardless of the affiliation.
Sage will devote its best efforts with respect to its management of the Sage Funds. Sage may give advice or
take action with respect to the Sage Funds that differs from that which Cerity Partners may give for individual
client accounts. Certain members of the unaffiliated Sage Fund’s general partners are employees of Cerity
Partners. Certain unaffiliated funds share office space and personnel and in connection with each entity’s
business operations and per their respective Governing Documents, Cerity Partners is reimbursed by Sage and
the unaffiliated funds out of their respective administration fees received from their investors.
Cerity Partners Retirement Plan Consultants (“RPC”)
RPC provides pension consulting and investment management services to defined benefit and defined
contribution plans. RPC works closely with the plan sponsors and other plan fiduciaries, regarding plan design,
investment options, selection of the plan administrator and record keeper, enrollment and educational services
for plan participants, and other services based upon the analysis of the particular needs of the plan. RPC may
provide advisory services to employer-sponsored retirement plans which have participants who otherwise
receive investment advisory services from Cerity Partners or its affiliates and could present a conflict of interest
of which clients should be aware. Recommendations that are covered under applicable Retirement Regulations
include recommendations to participate in, or rollover/transfer and/or to enroll in an IRA from a 401(k) plan or a
similar ERISA qualified plan. When Cerity Partners provides these recommendations to clients, its fee
arrangement may pose a potential conflict of interest because the fees and investment options within the qualified
plan may be adequate to meet a client’s investment needs. Cerity Partners has internal policies and procedures
designed to meet its fiduciary obligations under Retirement Regulations.
20
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Cerity Partners OCIO (“CP OCIO”)
CP OCIO provides Outsourced Chief Investment Officer-related services on a discretionary basis, primarily to
private funds and institutional clients. In addition to its advisory business, CP OCIO is also registered with the
Commodity Futures Trading Commission (the "CFTC") under the Commodity Exchange Act of 1936, as
amended (“Commodity Exchange Act”), as a commodity trading advisor (“CTA”), a commodity pool operator
(“CPO”) and is a member of the National Futures Association (the "NFA"). Certain of Cerity Partners’
management persons are registered as associated persons of CP OCIO to the extent necessary or appropriate
to perform their responsibilities.
A copy of the brochures of Sage, RPC, or CP OCIO are available on the SEC’s website
(www.adviserinfo.sec,gov) and will be provided to clients or prospective clients upon request.
FINANCIAL INDUSTRY AFFILIATED ENTITIES
CP Client Solutions
CP Client Solutions, a wholly-owned affiliate of Cerity Partners, was approved to commence business operations
on April 24, 2025. Certain Cerity Partners management persons and employees are registered representatives
of CP Client Solutions to the extent necessary or appropriate to perform their responsibilities. When acting as a
registered representative, these individuals will offer brokerage services and receive commissions for those
brokerage transactions. Brokerage services provided by a registered representative are different from advisory
services offered through Cerity Partners. CP Client Solutions is a limited purpose broker-dealer offering variable
life insurance and annuities. Cerity Partners advisors who are registered representatives of CP Client Solutions
will generate a commission separate from, or in addition to, advisory fees charged by Cerity Partners. Such
advisors are incentivized to refer clients for brokerage products based on the potential compensation, which may
provide a conflict of interest to their obligation to consider a client's best interest. Clients are under no obligation
to utilize or purchase the offerings of CP Client Solutions in order to receive the investment advisory services
offered by Cerity Partners.
CP Risk Management
CP Risk Management is a state registered insurance agency and receives compensation for insurance and fixed
annuity policies (“insurance offerings”) it places with insurance companies. A conflict of interest exists where
Cerity Partners clients utilize CP Risk Management and receives compensation, rather than if such clients
purchased through an unaffiliated third-party. CP Risk Management earns greater compensation on insurance
offerings with higher premiums, so CP Risk Management has an incentive to recommend insurance products
with higher premiums. CP Risk Management may not review all available insurance companies or other products
available in the marketplace. Insurance offerings available through CP Risk Management may be limited and
certain eligibility criteria may apply. Certain Cerity Partners Advisors who are insurance licensed may receive a
portion of the compensation received by Cerity Partners for sales transacted for their clients through CP Risk
Management. Clients are under no obligation to purchase insurance offerings through CP Risk Management in
order to receive the investment advisory services offered by Cerity Partners.
PMOF Holdings LLC
PMOF Holdings LLC serves as the managing member of PMOF under the PDI Program, as outlined in Item 4.
PMOF is not offered to clients or investors of Cerity Partners affiliates.
Cerity Partners may, in its sole discretion, offer certain advisory clients in the PDI Program the opportunity to co-
invest through a special purpose co-investment vehicle SPV formed to facilitate such investments. The sources
of co-investment opportunities may come from, but are not limited to, (i) unaffiliated private funds previously
approved by Cerity Partners Investment Committee for the Buy List (“Buy List Managers” or “Buy List”), (ii)
existing advisory clients of Cerity Partners, or(iii) employees, principals, affiliates, and officers of Cerity Partners.
A conflict of interest exists when Cerity Partners sources co-investment opportunities from Buy List Managers,
as Cerity Partners may earn additional fees from clients investing through the PDI Program into PMOF, that
would not have been earned had the client invested directly with the Buy List Manager. There is no guarantee
that Cerity Partners will make any co-investment opportunity available to advisory clients. While such
opportunities may benefit PMOF, such as diversification with respect to other PMOF SPVs, they may also benefit
21
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Cerity Partners including, without limitation, by recommending clients to make larger capital commitments to the
PDI Program, potentially generating additional fees and increase carried interest earned by such co-investors.
The performance of all co-investments is aggregated for determining the PMOF Manager’s carried interests, as
described in the applicable Governing Documents.
Cerity Partners is reimbursed by PMOF for the service fees received from PMOF’s investors. PMOF Manager’s
allocable share of various overhead expenses incurred by Cerity Partners in connection with each entities’
business operations are detailed within the respective funds’ Governing Documents.
Touchdown Ventures Investments LLC
Touchdown Ventures Investments LLC is a co-investment vehicle that allows the Firm to invest alongside its
clients. As a result, certain individuals or Advisory Accounts may receive allocations, or the opportunity to invest
in co-investment opportunities that are not available generally to other clients.
Cerity Partners Tax Services (dba Fishman, Block + Diamond by Cerity Partners)
Cerity Partners may offer tax advisory services directly to its clients, or through its wholly-owned subsidiary,
Cerity Partners Tax Services LLC. Additionally, for any clients who request attestation services, Cerity Partners
may direct such clients to engage with FBD Assurance LLP, an independent certified public accounting firm that
performs attestation services. While FBD Assurance LLP is not owned by Cerity Partners and is separately
governed, FBD Assurance LLP leases certain Cerity Partners professional staff pursuant to an administrative
services agreement.
Seaward Fiduciary Services, LLC (“SFS”)
SFS is a wholly owned affiliate of Cerity Partners. SFS provides corporate trusteeship and fiduciary services for
certain identified individuals, families, trusts, and estates. SFS is no longer establishing new relationships beyond
its existing client base. The beneficiaries named in the applicable trust agreement who has authority to appoint
SFS as corporate trustee also signs an agreement with Cerity Partners (or a predecessor firm) to employ Cerity
Partners as investment manager.
Cerity Partners does not serve as a corporate trustee. Cerity Partners may refer clients to third-party trust
companies, for which it may receive a referral fee, which is a conflict of interest. Clients are never obligated to
use the services of a corporate trustee that Cerity Partners may recommend, whether or not Cerity Partners
receives a referral fee, and clients can establish a trust account at any custodian or trustee of their own choosing.
Clients would pay fees and expenses to the trust company, separate from and in addition to the fees charged by
Cerity Partners.
Cerity Partners provides each of the Cerity Partners Entities with office space, personnel, and other resources.
CERITY PARTNERS MANAGEMENT AND ADVISORY PERSONNEL
Cerity Partners personnel recommend the investment advisory services of its affiliated Cerity Partner Entities,
and Cerity Partners, as well as Cerity Partners Advisors who make referrals and participate in Cerity Partners’
compensation plans, receive compensation for referring clients to such affiliated Cerity Partners Entities.
Certain of Cerity Partners management and advisory personnel also hold positions, as applicable, with one or
more of the Cerity Partners Entities. In these positions, where they have certain responsibilities with respect to
the business of these affiliates it should be expected that they receive compensation based, in part, upon the
profitability of these affiliates.
Additionally, Cerity Partners personnel may serve in leadership roles with industry groups, join and participate
with unaffiliated financial services firms advisory boards, or in other roles with third-party entities for which Cerity
Partners may recommend the products and services of such unaffiliated entities. All personnel of Cerity Partners
are subject to firmwide policies and procedures regarding confidential and proprietary information, outside
business activities and personal trading. Additional information about these conflicts and the policies and
procedures designed to address them is available in Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading. In order to mitigate conflicts of interest, Cerity Partners personnel will
generally not compensated for their time serving on a respective advisory board, though such financial services
22
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
firm may pay for or reimburse for participating employees’ travel, lodging, meals, and other incidental expenses
incurred in attending these advisory board meetings.
Executives of Cerity Partners and RPC serve on the Schwab Advisor Services Advisory Board and Schwab
Consulting Advisory Board (the “Advisory Boards”). As described under Item 12 of this Form ADV, Cerity
Partners or its affiliates may recommend that clients establish brokerage accounts with certain qualified
custodians, which may include Charles Schwab & Co., Inc. (“Schwab”), to maintain custody of the clients’ assets
and effect trades for their accounts. The Advisory Boards consists of representatives of independent investment
advisory firms and pension consultants who have been invited by Schwab management to participate in
meetings and discussions of Schwab Advisor Services’ services for independent investment advisory firms and
their clients. Advisory Board members are not compensated by Schwab for their service, but Schwab does pay
for or reimburse Advisory Board members’ travel, lodging, meals and other incidental expenses incurred in
attending Advisory Board meetings.
Cerity Partners may also recommend or purchase securities on behalf of their clients that are offered by financial
services or other firms to whom Cerity Partners acts in an advisory capacity or provides its services to for a fee.
Similarly, Cerity Partners may recommend or purchase securities on behalf of their clients that are offered by
firms who provide services to Cerity Partners or its affiliates for a fee. To help mitigate these conflicts of interest,
Cerity Partners only recommends investments that the Investment Committee has determined meet the
standards and criteria that warrant the investment being included on the Firm’s by list.
Conflicts of interest may arise in the allocation of investment opportunities among accounts that Cerity Partners
or its affiliates, Sage, RCP or CP OCIO, advise. To the extent that a particular investment is suitable for affiliate
offerings and certain individual client accounts, Cerity Partners and its affiliates have policies and procedures to
help ensure such investments will be allocated between the applicable affiliate offering and the individual client
accounts under the firm’s allocation policies or in some other manner which Cerity Partners determines is fair
and equitable under the circumstances to all of its clients.
Cerity Partners endeavors at all times to put the interest of its clients first over its interests and/or the interests
of its affiliates as part of its fiduciary duty as a registered investment adviser, and takes the following steps to
address potential conflicts arising from the services Cerity Partners provides to its clients:
1. Cerity Partners discloses to its clients the existence of material conflicts of interest, including the potential
for it or the Cerity Partners Entities to earn additional compensation from the client in connection with the
management or other services that Cerity Partners Entities may provide;
2. Cerity Partners discloses to its clients that they are not obligated to purchase any other additional advisory
and non-advisory services from Cerity Partners or the Cerity Partners Entities;
3. Cerity Partners requires that employees seek prior approval of any outside employment activity so that
Cerity Partners may ensure that any conflicts of interest in such activities are properly disclosed;
4. Cerity Partners periodically monitors these outside employment activities to verify that any conflicts of
interest continue to be properly disclosed; and
5. Cerity Partners educates employees regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
CONFLICTS OF INTEREST
Potential or actual conflicts of interest may arise from time to time between the Cerity Partners and its affiliates
(based upon their activities, relationships and dealings), on the one hand, and its clients, on the other hand.
Cerity Partners provides additional disclosure to investors in private offerings offered through it and its affiliates
regarding the potential conflicts of interest and the risks associated in the respective offering’s Governing
Documents. In addition, Cerity Partners seeks to provide disclosure to its clients and prospective clients
regarding the risks and conflicts of interest associated with the advisory services through this brochure or other
means. Cerity Partners may use, suggest and recommend its own services or the services of the Cerity Partners
Entities in connection with its advisory business. Cerity Partners may manage advisory accounts on behalf of
such affiliated entities, which creates potential conflicts of interest relating to Cerity Partners’ determination to
23
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
use, suggest or recommend the services of such entities. The particular services involved will depend on the
types of services offered by the affiliate. The arrangements may involve sharing or joint compensation, or
separate compensation, subject to the requirements of applicable law or regulation.
Material Non-Public Information ("MNPI")
Cerity Partners and its affiliates may come into possession of MNPI or other confidential information as a result
of their respective business activities. Disclosure of such information among Cerity Partners and its affiliates
generally will only be on a need-to-know basis. In order to avoid potential conflicts of interest and protect the
integrity of confidential information, Cerity Partners has adopted policies and procedures designed to ensure that
its personnel properly safeguard any confidential information provided by clients, investors, and other persons.
There may be certain cases where Cerity Partners may be restricted from effecting purchases and/or sales of
financial instruments or investments on behalf of clients. (Additionally, there may be other instances where the
Cerity Partners does not receive MNPI or other confidential information but may be contractually or otherwise
restricted by the issuer or its agent, from investing in other investments of the same issuer or other parties.)
Restrictions Arising under the Laws, Policies or Agreements
The activities of affiliates of the Cerity Partners (including, without limitation, the holding of investment positions
or having one of its personnel on the board of directors of a company or as its officer or otherwise) could result
in securities law or other restrictions on transactions in investments held by clients, affect the prices of client’s
investments or the ability of clients to purchase, retain or dispose of such investments, or otherwise create
conflicts of interest for a client, any of which could have a material adverse impact on the performance of a Client
and thus the return to a client.
Cerity Partners Acting in Multiple Capacities
As described in this brochure, Cerity Partners and its affiliates provide services in addition to investment advisory
services and such activity can and will present conflicts of interest when providing and selecting services for
clients. Further, Cerity Partners maintains business relationships with individuals, companies, financial services
providers, as well as affiliated and unaffiliated funds. In connection with such relationships and services, Cerity
Partners or its affiliates may receive fees, compensation and remuneration, as well as other benefits. Clients will
not be entitled to compensation related to any such benefit to the businesses of Cerity Partners. In addition, such
relationships may have an adverse impact on clients, including, for example, by restricting potential investment
opportunities where Cerity Partners, through such a relationship, may come into material non-public information
that would restrict trading in a security, or might otherwise be averse to such business relationships.
Investments, Directorships, or Similar Roles with Issuers
Partners and employees of the Cerity Partners and their respective affiliates may make personal investments in
certain issuers or serve as directors or officers of certain issuers in which a client invests and, in those capacities,
may be required to make decisions that they consider to be in the best interests of their investments or of such
companies. In certain circumstances, for example, in situations involving the bankruptcy or near- insolvency of
a company, actions that may be in the best interest of the issuer or in connection with a personal investment
may not be in the best interest of a client, or actions that may be ultimately found to be in the best interest of a
client may not be in the best interest of the issuer or in connection with a personal investment. In these situations,
there may be conflicts between an individual’s duties as an officer, affiliate or employee of Cerity Partners or
their respective affiliates and such individual’s personal investments or duties as a director or officer of the issuer.
Valuation
The assets and liabilities of clients will be valued in accordance with Cerity Partners’ valuation policies, which
seek to fairly and accurately value investments based on approved methodologies in accordance with U.S.
Generally Accepted Accounting Principles, except as otherwise described herein or in any offering or other
document. The Adviser’s clients and investors should be aware that there is a conflict of interest to the extent
that Cerity Partners or an affiliated entity is performing valuations for clients, including, among others, when the
Cerity Partners or our affiliates are expected to receive management fees and performance-based compensation
based on such valuations.
Co-Investments
24
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Cerity Partners and its affiliates may, from time to time, offer to one or more investors in/beneficial owners of
clients and/or other third-party investors the opportunity to co-invest with a client in particular investments. The
term “co-investment” opportunity also includes investment opportunities in the form of financing facilities relating
to portfolio companies. Cerity Partners and its affiliates are not obligated to arrange co-investment opportunities,
and no such investors or beneficial owners will be obligated to participate in such an opportunity. Cerity Partners
and its affiliates have sole discretion as to the amount (if any) of a controlled co-investment opportunity that will
be allocated to any such investors or beneficial owners (and in exercising such discretion, Cerity Partners may
consider the following, non-exhaustive list of factors: (I) the ability of an investor to commit to invest in a short
period of time, in light of the timing constraints applicable to the co-investment; (ii) the ability of an investor to
commit to a significant portion of such opportunity; (iii) whether an investor is a strategic investor; (iv) the size of
an investor commitment to or investment in a client; (v) tax and regulatory considerations relevant to an investor
and the particular co-investment opportunity, etc.) and may allocate co- investment opportunities instead to third
parties. If Cerity Partners determines that an investment opportunity is too large for clients, Cerity Partners and
its affiliates may, but will not be obligated to, make proprietary investments therein. Cerity Partners or its affiliates
may receive fees and/or allocations from co-investors, which may differ as among co-investors and also may
differ from the fees and/or allocations borne by other Clients.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
Cerity Partners has adopted a Code of Ethics that sets forth the standards of conduct expected of its associated
persons and requires compliance with applicable securities laws. The Code imposes certain restrictions on
securities transactions in the personal Accounts of covered persons to help avoid conflicts of interest. All
supervised persons at Cerity Partners must acknowledge the terms of the Code of Ethics annually, or when it is
amended. In accordance with Section 204A-1 of the Advisers Act, the Code of Ethics includes provisions relating
to the confidentiality of client information, a prohibition on insider trading and personal securities trading
procedures. Clients or prospective clients may request a copy of the Cerity Partners’ Code of Ethics by contacting
Compliance at (212) 850-4260 or compliance@ceritypartners.com.
Cerity Partners anticipates that it may recommend, in appropriate circumstances and consistent with clients’
investment objectives, the purchase or sale of securities in which it, an affiliate (including individual employees)
or a client have a position. Cerity Partners, its employees and persons associated with Cerity Partners are
required to follow Cerity Partners’ Code of Ethics in these circumstances. The Code of Ethics is designed to help
ensure that the interests of Cerity Partners clients are placed ahead of the interests of its employees, and to
comply with all applicable securities laws.
Cerity Partners, its affiliates and its employees may trade in the same securities as its clients only in a manner
which is reasonably expected to be consistent with Cerity Partners’ Code of Ethics. To the extent that trades are
aggregated in affiliated and client accounts, all accounts will share commission costs equally and receive
securities at a total average price. Cerity Partners will retain records of the trade order and its allocation. Cerity
Partners will allocate partially filled orders on a pro rata basis. Employee and affiliate trading is continually
monitored under the Code of Ethics in order to reasonably ensure compliance.
Item 12 – Brokerage Practices
Cerity Partners is not a broker-dealer.
Factors in Selecting or Recommending a Custodian or Broker-Dealer
Cerity Partners considers, among other things, the financial strength, reputation, execution, pricing, research,
service, and performance when selecting or recommending a broker-dealer, custodian, or third-party manager
for its clients.
25
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Research and Other Economic Benefits
Consistent with obtaining best execution, Cerity Partners may recommend that clients use the brokerage and
custody services of certain broker-dealers with which Cerity Partners has entered into services agreements with
providers. Under these services agreements, the custodians may make available certain products and services
that may or may not directly benefit Cerity Partners’ clients. Cerity Partners may receive cash credits toward
research (including evaluations of securities and portfolio managers), portfolio management and business
support tools (including portfolio management software and trading tools), and services intended to help develop
our business enterprise (including educational conferences and business consulting) in exchange for
recommending the broker-dealer to clients and provided a certain amount of client assets remain at the broker-
dealer for custody services.
Cerity Partners will generally use the research and portfolio management tools to service most clients, while
services to develop Cerity Partners’ business may not directly benefit clients. Such service agreements are a
conflict of interest because Cerity Partners receives benefits that aid in its business operations without having to
pay for them. Accordingly, Cerity Partners may have an incentive to recommend to clients a broker-dealer based
on that broker-dealers’ willingness to provide benefits to Cerity Partners pursuant to a service agreement, rather
than on the client’s interest in receiving best trade execution.
Cerity Partners has soft-dollar arrangements with various brokers who execute trades on behalf of Cerity
Partners’ clients (“Brokers”). With the commission revenue from client trading, these Brokers agree to provide
research services to assist Cerity Partners in developing its portfolio recommendations. Cerity Partners retains
full discretion over whether or not to utilize a broker requested by a client or prospective client. In instances
where Cerity Partners trades through Brokers, Clients will incur additional fees from the Custodian for trading
away from the Custodian. Cerity Partners uses a Best Execution Committee to monitor these arrangements and
to ensure it meets the fiduciary duty to seek best execution for its clients.
At the outset of the client relationship, Cerity Partners will describe its services and advise the clients of its
recommended broker-dealers/custody providers. However, the client ultimately decides on which broker-
dealer/custodian to use.
Cerity Partners may accept reimbursement of general marketing expenses, sponsorship of client or prospect
events from certain third-party managers that it recommends to clients; however, it does not accept any direct
payments from any third-party managers for recommending their investment products. This creates a conflict
because it may give Cerity Partners an incentive to recommend managers willing to sponsor Cerity Partners’
events. Cerity Partners has policies and procedures in place to ensure its recommended managers meet its
investment guidelines regardless of their willingness to participate in sponsoring such events.
Directed Brokerage Permitted
Cerity Partners allows clients to direct the use of a particular broker-dealer and/or custodian to execute some or
all transactions for their accounts. Where the client elects to direct a broker-dealer or custodian, the client will be
responsible to negotiate terms and arrangements for the account with that broker-dealer or custodian. Cerity
Partners will not seek better execution services or prices from other broker-dealers or custodians. Cerity Partners
will not be able to aggregate client transactions for execution through other broker-dealers or custodians with
orders for other accounts it manages (see Trade Aggregation below). As a result, the client may pay higher
commissions or other transaction costs or receive less favorable net prices on transactions for their accounts.
Trade Aggregation
Cerity Partners will generally place trades individually for each client account, unless it decides to purchase or
sell the same securities for several clients at approximately the same time. In these situations, where practical,
Cerity Partners’ individual portfolio managers may combine the orders of their respective clients to obtain best
execution, to negotiate more favorable commission rates, and/or to allocate equitably among clients’ differences
in prices and commissions or other transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, Cerity Partners will average the price received in the transaction and
allocate the securities among clients’ pro rata to the purchase and sale orders placed for each client on any
given day. Cerity Partners will not receive any additional compensation because of the aggregation. In the event
that Cerity Partners determines that a prorated allocation is not appropriate under the circumstances, it may
26
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
change the allocation based upon relevant factors, which may include: (i) when only a small percentage of the
order is executed, Cerity Partners may allocate shares to the account with the smallest order or the smallest
position or to an account that is out of line with respect to security or sector weightings relative to other portfolios,
with similar mandates; (ii) Cerity Partners may allocate to one account when one account has limitations in its
investment guidelines which prohibit it from purchasing other securities which are expected to produce similar
investment results and can be purchased by other accounts; (iii) if an account reaches an investment guideline
limit and cannot participate in an allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account’s assets after an order is placed); (iv) with respect to sale allocations,
allocations may be given to accounts low in cash; (v) in cases when a pro rata allocation of a potential execution
would result in a very small allocation in one or more accounts, Cerity Partners may exclude the account(s) from
the allocation; the transactions may be executed on a pro rata basis among the remaining accounts; or (vi) in
cases where a small proportion of an order is executed in all accounts, shares may be allocated to one or more
accounts on a random basis.
Cross Trades
While not common practice, Cerity Partners may affect cross trades between client accounts. Before each such
transaction, Cerity Partners will determine that it is in the best interests of each account based on the client’s
investment objectives and portfolio characteristics. All such trades will be affected at the market price or at the
price reported by an independent third-party valuation source or service. Cerity Partners does not receive any
commission or compensation for effecting cross trades and believes that these trades provide benefits to clients.
Trade Errors
It is Cerity Partners’ policy to minimize the occurrence of trade errors and should they occur, take steps in a
timely manner to resolve the error in the best interest of the Firm’s clients. Clients do not pay for the losses
associated with errors committed by the Firm.
Item 13 – Review of Accounts
Account Reviews
Cerity Partners regularly monitors investment accounts for, among other things, allocations of investments that
are outside of our clients’ stated goals and objectives. Generally, Cerity Partners investment professionals review
investment accounts on a quarterly basis, but in any event no less than annually, to assess the past quarter’s
investment performance, manager recommendations, portfolio risk, opportunities to rebalance, and the overall
effectiveness of the investment program. For those clients to whom Cerity Partners provides financial planning
and/or tax services, reviews are conducted on an “as needed” basis. Such reviews are conducted by one of
Cerity Partners’ investment, financial planning and/or tax professionals. All clients are encouraged to discuss
their needs, goals, and objectives with Cerity Partners and to keep Cerity Partners informed of any changes
thereto. Cerity Partners contacts clients at least annually to review its previous services and/or recommendations
and to discuss any changes in the client’s financial situation and/or investment objectives.
Reporting
The broker-dealer or custodian of the client’s accounts provides the client with transaction confirmation notices
and regular summary account statements independent of Cerity Partners. Those clients to whom Cerity Partners
provides investment advisory services may also receive a written report from Cerity Partners that may include
such relevant account and/or market-related information such as an inventory of account holdings and account
performance on a quarterly basis. The written report’s accounts and values are reconciled and prepared by an
independent third-party provider. Cerity Partners reviews the report for possible inconsistencies between the
custodian and the written report before providing to the client. Performance information may not be calculated
on a uniform and consistent basis. Those clients to whom Cerity Partners provides financial planning and/or tax
services will receive reports from Cerity Partners summarizing its analysis and conclusions as requested by the
client or otherwise agreed to in writing by Cerity Partners.
27
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Item 14 – Client Referrals and Other Compensation
From time to time, Cerity Partners may receive client referrals from both affiliated and unaffiliated parties. In
these circumstances, Cerity Partners may pay that referral source a referral fee in accordance with the
requirements of Rule 206(4)-1 of the Advisers Act and any applicable corresponding state securities law
requirements. Cerity Partners will pay any referral fee solely from its fee. Cerity Partners will not increase the
client’s fee nor impose any additional charge on the client. If the client is introduced to Cerity Partners by an
unaffiliated party, the client will be provided by Cerity Partners with a copy of its Brochure and disclosure of the
nature and terms of the referral including compensation. Any affiliated party of Cerity Partners making a referral
will disclose the nature of the affiliation to the prospective client at the time of the referral and all prospective
clients will be provided with a copy of Cerity Partners’ Brochure.
Cerity Partners receives client referrals from Charles Schwab & Co., Inc. and Charles Schwab Trust Bank
(collectively “Schwab”) through Cerity Partners’ participation in Schwab Advisor Network® and Schwab
Retirement Network (collectively “the Services”). The Services are designed to help investors find an
independent investment advisor. Charles Schwab is a broker-dealer and Charles Schwab Trust Bank is a
Nevada savings bank. Schwab is independent of and unaffiliated with Cerity Partners. Schwab does not
supervise Cerity Partners and has no responsibility for Cerity Partners’ management of clients’ portfolios or Cerity
Partners’ other advice or services. Cerity Partners pays Schwab fees to receive client referrals through the
Service. Cerity Partners’ participation in the Service may raise conflicts of interest described below.
Cerity Partners pays Schwab a Participation Fee on all referred client, retirement plan sponsor, or plan fiduciaries
accounts that are maintained in custody at Schwab and a Non-Schwab Custody Fee on all client accounts that
are maintained at, or transferred to, another custodian. The Participation Fee paid by Cerity Partners is a
percentage of the fees the client owes to Cerity Partners or a percentage of the value of the assets in the client’s
account or value of the assets in the retirement plan account, subject to a minimum Participation Fee. Cerity
Partners pays Schwab the Participation Fee for as long as the referred client’s account remains in custody at
Schwab. The Participation Fee is billed to Cerity Partners quarterly and may be increased, decreased, or waived
by Schwab from time to time. The Participation Fee is paid by Cerity Partners and not by the client, retirement
plans, plan sponsors, or plan fiduciaries. As a result of its participation in the Service, Cerity Partners may have
a potential conflict of interest with respect to its decision to use certain affiliates of Schwab. Cerity Partners has
agreed not to charge clients, retirement plans, plan sponsors, or plan fiduciaries referred through the Service
fees or costs greater than the fees or costs Cerity Partners charges clients, retirement plans, or plan fiduciaries
with similar portfolios who were not referred through the Service.
Cerity Partners generally pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s account is
not maintained by, or assets in the account are transferred from Schwab. This Fee does not apply if the client
was solely responsible for the decision not to maintain custody at Schwab. The Non-Schwab Custody Fee is a
one-time payment equal to a percentage of the assets placed with a custodian other than Schwab. The Non-
Schwab Custody Fee is higher than the Participation Fees Cerity Partners generally would pay in a single year.
Thus, Cerity Partners will have an incentive to recommend that client accounts be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees will be based on assets in accounts of Cerity Partners’ clients
who were referred by Schwab and those referred clients’ family members living in the same household. Thus,
Cerity Partners will have incentives to encourage household members of clients referred through the Service to
maintain custody of their accounts and execute transactions at Schwab and to instruct Schwab to debit Cerity
Partners’ fees directly from the accounts.
For accounts of Cerity Partners’ clients maintained in custody at Schwab, Schwab will not charge the client
separately for custody but will receive compensation from Cerity Partners’ clients in the form of commissions or
other transaction-related compensation on securities trades executed through Schwab. Schwab also will receive
a fee (generally lower than the applicable commission on trades it executes) for clearance and settlement of
trades executed through broker-dealers other than Schwab. Schwab’s fees for trades executed at other broker-
dealers are in addition to the other broker-dealer’s fees. Thus, Cerity Partners may have an incentive to cause
trades to be executed through Schwab rather than another broker-dealer. Cerity Partners nevertheless
acknowledges its duty to seek best execution of trades for client accounts.
28
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
Cerity Partners participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”), through
which Cerity Partners receives referrals from Strategic Advisers LLC (“Strategic Advisers”), a registered
investment adviser and Fidelity Investments company. Cerity Partners is independent and not affiliated with
Strategic Advisers or any Fidelity Investments company (“Fidelity”). Strategic Advisers does not supervise or
control Cerity Partners, and Strategic Advisers has no responsibility or oversight for Cerity Partners provisions
of investment management or other advisory services. Accordingly, Cerity Partners does not supervise or control
Strategic Advisers, and has no oversight for Strategic Advisers’ promoter or advisory services.
Under the WAS Program, Strategic Advisers acts as a promoter for Cerity Partners, and Cerity Partners pays
referral fees to Strategic Advisers for each referral received based on Cerity Partners’ assets under management
attributable to each client referred by Strategic Advisers or members of each client’s household. The WAS
Program is designed to help investors find an independent investment advisor, and any referral from Strategic
Advisers to Cerity Partners does not constitute a recommendation or endorsement by Strategic Advisers of Cerity
Partners’ particular investment management services or strategies. More specifically, Cerity Partners pays the
following amounts to Strategic Advisers for referrals: the sum of (i) an annual percentage of 0.10% of any and
all assets in client accounts where such assets are identified as “fixed income” assets by Strategic Advisers and
(ii) an annual percentage of 0.25% of all other assets held in client accounts. In addition, Cerity Partners has
agreed to pay Strategic Advisers an annual program fee of $50,000 to participate in the WAS Program. These
referral fees are paid by Cerity Partners and not the client.
To receive referrals from the WAS Program, Cerity Partners must meet certain minimum participation criteria,
but Cerity Partners has been selected for participation in the WAS Program as a result of its other business
relationships with Strategic Advisers and its affiliates, including Fidelity Brokerage Services, LLC (“FBS”). As a
result of its participation in the WAS Program, Cerity Partners has a potential conflict of interest with respect to
its decision to use certain affiliates of Strategic Advisers, including FBS, for execution, custody and clearing for
certain client accounts, and Cerity Partners could have an incentive to suggest the use of FBS and its affiliates
to its advisory clients, whether or not those clients were referred to Cerity Partners as part of the WAS Program.
Under an agreement with Strategic Advisers, Cerity Partners has agreed that Cerity Partners will not charge
clients more than the standard range of advisory fees disclosed in its Form ADV Part 2A Brochure to cover
solicitation fees paid to Strategic Advisers as part of the WAS Program. Pursuant to these arrangements, Cerity
Partners has agreed not to solicit clients to transfer their brokerage accounts from affiliates of Strategic Advisers
or establish brokerage accounts at other custodians for referred clients other than when Cerity Partners’ fiduciary
duties would so require, and Cerity Partners has agreed to pay Strategic Advisers a one- time fee equal to 0.75%
of the assets in a client account that is transferred from Strategic Advisers’ affiliates to another custodian,
therefore, Cerity Partners has an incentive to suggest that referred clients and their household members maintain
custody of their accounts with affiliates of Strategic Advisers. However, participation in the WAS Program does
not limit Cerity Partners’ duty to select brokers on the basis of best execution. Cerity Partners acknowledges its
duty to seek best execution of trades for client accounts.
Trades for client accounts held in custody at Schwab or Fidelity may be executed through a different broker-
dealer than trades for Cerity Partners’ other clients. Thus, trades for accounts custodied at Schwab or Fidelity
may be executed at different times and different prices than trades for other accounts that are executed at other
broker-dealers.
As noted under the PMAI program above, Cerity Partners has entered into a fee sharing arrangement with
BlueArc under which Cerity Partners will receive a portion of fees received by BlueArc for the investment
structuring, management and onboarding of investors into the funds. Clients should be aware that the receipt by
Cerity Partners of a portion of the fee from BlueArc constitutes a conflict of interest. This combination of fees
received by Cerity Partners exceeds the fee that Cerity Partners would otherwise earn under its investment
management fee for investment management services provided where no revenue sharing arrangement was in
place.
A client may engage certain individuals employed by Cerity Partners or its subsidiaries (but not the Cerity
Partners entity or a subsidiary entity) to provide securities brokerage services under a commission arrangement.
Under this arrangement, the client may implement securities transactions through certain Cerity Partners
employees, in their respective individual capacities as registered representatives of an unaffiliated SEC
29
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
registered broker-dealer (“BD”) and member of FINRA. BD may charge brokerage commissions to effect these
securities transactions and thereafter, a portion of these commissions may be paid by BD to such Cerity Partners
employees. Prior to effecting any transactions, the client will be required to enter into a separate account
agreement with BD. The brokerage commissions charged by BD may be higher or lower than those charged by
other broker-dealers. In addition, BD may also receive additional ongoing commissions for the sale of certain
investment products which BD may pay to such Cerity Partners employees. While Cerity Partners does not sell
such securities products to its investment advisory clients, Cerity Partners does permit certain of its employees,
in their individual capacities as registered representatives of BD, to place security trades on behalf of, for the
benefit of, and at the request of certain investment advisory clients.
Furthermore, Cerity Partners may provide certain institutional consulting and administrative services to BD
through a separate consulting agreement. Such an arrangement may create a conflict of interest to the extent
that Cerity Partners’ services are used by BD to provide brokerage services to clients that are common to both
Cerity Partners and BD.
On occasion and under certain circumstances, Cerity Partners may refer prospective clients to an unaffiliated
registered investment advisor (“advisor”), in which an agreement is in effect. Prospective clients may include
existing Cerity Partners’ clients or prospective clients of Cerity Partners. The unaffiliated advisor will compensate
Cerity Partners for its referral services for a certain period of time for each referred client that becomes a client
of the unaffiliated advisor.
Cerity Partners makes available to clients a cash management program (“Cerity Partners Cash Management”
or “CPCM”) in conjunction with StoneCastle Cash Management, LLC. CPCM allows customers to protect their
money by placing it in deposit accounts at banks, savings institutions and credit unions (collectively, “Insured
Depositories”) in a manner that maintains full insurance of the funds by the Federal Deposit Insurance
Corporation (“FDIC”) or National Credit Union Administration (“NCUA”), whichever is applicable. Funds will be
deposited within StoneCastle’s network of Insured Depositories (“Deposit Network”). There is no minimum
deposit required to open a CPCM account. Cerity Partners assess a fee to assist clients in participating in this
program. The fee Cerity Partners receives for recommending the CPCM program creates a conflict of interest.
Cerity Partners mitigates this conflict by excluding assets in the CPCM program from being assessed an
investment management fee as previously outlined in Item 5 of this brochure.
For each ETF that Amplify Investments LLC (“Amplify”) sponsors, (SWAN, ISWN, QSWN), Cerity Partners
receives a quarterly, asset-based licensing fee from Amplify. For this fee, Amplify has the right to use Cerity
Partner’s intellectual property for those respective strategies. Neither Cerity Partners nor its affiliates receive any
payment on shares owned by Cerity Partner’s clients. Affiliates of Cerity Partners who may recommend these
ETFs, exclude them from its advisory billing. Amplify Investments LLC is a registered investment advisor and is
not affiliated with Cerity Partners.
Cerity Partners and its affiliates may receive monetary sponsorships, reimbursements or other benefits from third
party vendors, including asset managers, research providers, custodians and technology firms. Thes payment
may be used to support the firm’s marketing effort, educational events, client seminars or internal training
initiatives. In some instances, the vendor may be permitted to speak or otherwise exhibit at firm-hosted events.
These sponsorships are not contingent upon the placement of client assets with any third party, and Cerity
Partners and its affiliates do not receive any direct financial incentive from such benefits. However, these
arrangements give rise to a conflict of interest, as the firm may be indirectly intended to favor or otherwise provide
visibility to such third parties. The firm maintains processes to avoid accepting benefits that could influence, or
appear to influence, its business judgment. This generally includes reviewing any benefit that may be considered
lavish or extraordinary and therefore raises a question or appearance of impropriety.
Item 15 – Custody
Cerity Partners does not take possession or physical custody of client assets. However, under Rule 206(4)-2
under the Advisers Act, where Cerity Partners has authority to deduct management fees from client accounts
held with a custodian, provides bill pay services, maintains standing letters of authority over certain client
accounts, acts as Trustee, Power of Attorney, or Managing of LLC, is Manager to PMOF Series Funds, or has
access via password to certain client accounts, it is deemed to have custody of client assets. Cerity Partners
maintains policies and procedures, including, where applicable, conducting an annual independent surprise audit
30
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
to verify the client assets over which it is deemed to have custody. Clients will receive at least quarterly
statements from the broker-dealer, bank, or other custodian (“Qualified Custodian”) that holds and maintains the
client’s cash and investment assets. Cerity Partners urges its clients to carefully review these statements and
compare them to the account statements that Cerity Partners provides. Cerity Partners statements may vary
from the statements of the Qualified Custodian based on accounting procedures, reporting dates or valuation
methodologies of certain securities. The statements of the Qualified Custodian are the official record of a client’s
account.
Cerity Partners seeks to have each of the Series Funds in PMOF audited on an annual basis by an independent
public accountant that is both registered with and subject to regular inspection by the Public Companies
Accounting Oversight Board (PCAOB) and to have an annual audited financial statement sent to the investors
in each Fund, within 120 days or 180 days of the Funds’ fiscal year end. Investors should carefully review the
audited financial statements of the Funds. In addition, in connection with the final liquidation of a Fund, the
Adviser will obtain a final audit and distribute audited financial statements to the underlying investors in the
liquidated Fund promptly after completion of the audit.
Item 16 – Investment Discretion
At the outset of an advisory relationship, Cerity Partners typically receives discretionary authority from the client
to select third-party investment managers and/or select the identity and amount of securities to be bought or sold
by means of a limited power of attorney clause contained in the investment management agreement. Cerity
Partners exercises its investment discretion consistent with the stated investment objectives for the particular
client account.
Item 17 – Voting Client Securities
Cerity Partners may vote proxies on behalf of its clients. When Cerity Partners accepts proxy voting
responsibility, it will cast proxy votes in the best interest of its clients. We have retained Broadridge for our proxy
voting services. Proxy Edge is Broadridge’s suite of electronic voting services. Proxy Edge allows us to manage,
track, reconcile and report proxy voting through electronic delivery of ballots, online voting, and integrated
reporting and record keeping. Voting recommendations are provided by Glass Lewis which provides even greater
efficiency and control over the timing and method of vote execution. Such recommendations are binding and will
not be overridden by us, unless Glass Lewis reports that it has conflicts in making such recommendations. In
any such instance, the vote of the proxy will then become the responsibility of our Investment Committee, who
will determine the best interest of its clients as pertains to each issue. Where Cerity Partners has accepted proxy
voting authority on behalf of a client, the client may direct a vote on a particular issue by providing Cerity Partners
written instructions of their voting direction, 30 days prior to the date that vote is due. At any time, clients may
contact Cerity Partners’ Compliance at (212) 850-4260 to request a copy of Cerity Partners’ proxy voting policies
and procedures or for information about how Cerity Partners voted proxies for that client’s securities. Cerity
Partners may occasionally be subject to conflicts of interest in the voting of proxies due to business or personal
relationships it maintains with persons having an interest in the outcome of certain votes. Cerity Partners
addresses this conflict by using Proxy Edge and Glass Lewis, a non-affiliated third-party vendor, to vote those
proxies. As of August 31, 2024, records of certain proxy votes are publicly available in Form N-PX.
A Class Action is a procedural device used in litigation to determine the rights and remedies, if any, for large
numbers of people whose cases involved common questions of law and/or fact. Class action suits frequently
arise against companies that publicly issue securities, including securities recommended by investment advisors
to clients. With respect to class action suits and claims, a client (or a client’s agent) will have the responsibility
for class actions or bankruptcies, involving securities purchased for or held in a client’s account. We do not
provide such services and are not obligated to forward copies of class action notices we may receive to clients
or client’s agents. Cerity Partners, for those clients who request an agent, refers its clients to Chicago Clearing
Corporation (“CCC”), a firm that files security class action claims on the behalf of the client. CCC charges a fee
31
Cerity Partners LLC Form ADV Part 2A – March 31, 2025
for its services which is typically 15% of the proceeds the client receives from the security class action settlement,
and there is no fee charged if the client receives no proceeds from a security class action claim. Cerity Partners
receives no compensation directly or indirectly from CCC.
Item 18 – Financial Information
The SEC, in certain circumstances, requires a registered investment adviser to disclose any financial condition
that is reasonably likely to impair its ability to meet contractual commitments to clients. Cerity Partners has no
financial commitment that impairs its ability to meet contractual and fiduciary commitments to clients.
32