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Item 1: Cover Page
Item 1: Cover Page
SEC No. 801-108506
Part 2A of Form ADV
Firm Brochure
February 24, 2025
20104 Valley Forge Circle
King of Prussia, PA 19406
phone: 610-783-7010
email: info@certiorfinancial.com
website: www.certiorfinancial.com
This brochure provides information about the qualifications and business practices of Certior Financial
Group, LLC. If you have any questions about the contents of this brochure, please contact us at 610-783-
7010 or email info@certiorfinancial.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Registration with the SEC or state regulatory authority does not imply a certain level of skill or expertise.
Additional information about Certior Financial Group, LLC, is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary. There are no material changes to this Brochure from the last annual update issued in
March 2024.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 8
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 12
Item 7: Types of Clients ........................................................................................................................................... 13
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 14
Item 9: Disciplinary Information ........................................................................................................................... 27
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 28
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 30
Item 12: Brokerage Practices ................................................................................................................................... 32
Item 13: Review of Accounts ................................................................................................................................... 39
Item 14: Client Referrals and Other Compensation ........................................................................................ 40
Item 15: Custody .......................................................................................................................................................... 41
Item 16: Investment Discretion ............................................................................................................................... 42
Item 17: Voting Client Securities ............................................................................................................................ 43
Item 18: Financial Information ................................................................................................................................ 44
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Ownership/Advisory History
Certior Financial Group, LLC (“CFG” or the “firm”) is a Pennsylvania limited liability company. CFG
has been a registered investment adviser since October 2016. Avi Kantor is the firm’s principal
owner.
CFG also conducts business using the name Drozdow Financial LLC (“Drozdow”). Drozdow is a
single member LLC owned and operated by one of CFG’s supervised persons. CFG has no
ownership interest in Drozdow Financial LLC. All investment advisory activities conducted
through Drozdow are supervised by CFG.
B. Advisory Services Offered
CFG provides personalized financial planning and asset management services. We value strong
relationships built with clients through offering them customized services, and joining in a
collaborative process, providing confidence and clarity to help clients effectively navigate the
constantly changing financial landscape.
Financial Planning and Consulting
Financial planning is a process by which a client’s current circumstances are reviewed, goals are
stated, and a plan is made to guide the client to those goals. CFG’s financial planning approach
is multi-disciplined and hands on, with our team working with clients to implement a plan
consisting of diversified and personalized ideas. In the information-gathering stage, the client
will supply to CFG information including income, investments, savings, insurance, age and many
other items that are helpful to the firm in assessing your financial goals. The information is
typically provided during personal interviews and supplemented with written information. Once
the information is received, we will discuss your financial needs and goals with you and compare
your current financial situation with the goals you state. Once these are compared, we will create
a financial and/or investment plan to help you meet your goals.
The plan is intended to be a roadmap toward your goals. Not every plan will be the same for
every client. Each one is specific to the client who requested it. For example, financial planning
and consulting may involve the provision of one-time or ongoing investment advice on private
securities or held away assets. Because the plan is based on information supplied by you, it is
very important that you accurately and completely communicate to us the information we need.
We determine these objectives by reviewing new client questionnaires and then interviewing the
client for additional background and clarity so we can gather a more complete picture of a
client’s needs. It is very important that you continually update us with any changes so that if the
updates require changes to your plan, we can make those changes. Otherwise, your plan may no
longer be accurate.
If the financial planning services include estate planning advice, such advice does not include
implementation of the estate plan. Implementation involves drafting of legal documents, which
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 4: Advisory Business
requires the services of an attorney, the cost of which is in addition to the cost of CFG’s services
described below in Item 5. CFG may recommend an attorney, but clients are under no obligation
to utilize the services of the recommended, or any attorney.
The firm may recommend clients engage the firm’s advisory professionals in their individual
capacities as insurance agents for additional related services. or registered representatives of an
unaffiliated broker-dealer and/or other professionals to implement its recommendations. Clients
are advised that a conflict of interest exists if clients engage the firm, its professionals or
affiliates to provide additional services for compensation.
Clients retain absolute discretion over all decisions regarding implementation and are under no
obligation to act upon any of the recommendations made by the firm under a financial planning
or consulting engagement. Clients are advised that it remains their responsibility to promptly
notify the firm of any change in their financial situation or investment objectives for the purpose
of reviewing, evaluating or revising the firm’s recommendations and/or services.
Where appropriate, the firm may also provide advice about any type of legacy position or other
investment held in client portfolios. Clients may engage the firm or affiliated persons to manage
and/or advise on certain investment products that are not maintained at their primary custodian,
such as variable life insurance and annuity contracts and assets held in employer sponsored
retirement plans and qualified tuition plans (i.e., 529 plans or ABLE plans). In these situations, the
firm directs or recommends the allocation of client assets among the various investment options
available with the product. These assets are generally maintained at the underwriting insurance
company, or the custodian designated by the product’s provider. Moreover, our investment
advice is limited to the available investment options made available by the plan.
Asset Management
CFG’s asset management services aim to help clients achieve a reasonable rate of return subject
to their objectives and risk tolerance, while attempting to mitigate downside risk. We strive to
accomplish this by utilizing multiple investment styles and products as appropriate for each
client. When we perform asset management services, we do so on a discretionary basis. This
means that while we will continue an ongoing relationship with each client, being involved in
various stages of their lives and decisions to be made, we will not seek specific approval of
investment decisions within the portfolio entrusted to us for management. For its discretionary
asset management services, CFG receives a limited power of attorney to effect securities
transactions on behalf of its clients that include securities and strategies described in Item 8 of
this brochure.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio. Such restrictions must be in writing and sent
to the firm. Clients should promptly notify the firm in writing of any changes in such restrictions
or in the client's personal financial circumstances, investment objectives, goals and tolerance for
risk. CFG will remind clients of their obligation to inform the firm of any such changes or any
restrictions that should be imposed on the management of the client’s account. CFG will also
contact clients at least annually to determine whether there have been any changes in a client's
personal financial circumstances, investment objectives and tolerance for risk.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 4: Advisory Business
Third-Party Independent Managers
CFG may select certain Sub-advisers to actively manage a portion of its clients’ assets. CFG will
ensure clients receive the Sub-adviser(s) disclosure documents at or prior to the time the Sub-
adviser begins managing assets for the client. See Item 8 of this brochure for information on
how we evaluate such Sub-advisers.
Retirement Plan Services
Through written agreements with Plans, we offer a package of consulting services that may
include the following.
▪ We will assist the Plan Sponsor with investment selection and monitoring for the Plan, of
which may include:
• Meeting with the Plan committee
• Providing periodic reviews of investment policy in the context of Plan objectives
• Creating investment alternatives including model portfolios for the Plan to consider
and implement
• Reviewing qualified default investment options (“QDIAs”) from investment options
selected by Plan Sponsor or a delegate thereof
• Selecting investment managers
• Monitoring the investment options against defined risk and return criteria.
▪ We may work with Participants by
• Providing education about the Plan to the Participants
• Meeting with Participants to answer questions about the Plan
Consulting services are provided on a nondiscretionary basis. A plan fiduciary, other than CFG,
has responsibility for determining which investment options to make available to Plan
participants.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
CFG does not participate in wrap fee programs, where brokerage commissions and transaction
costs are included in the asset-based fee charged to the client.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 4: Advisory Business
E. Client Assets Under Management
As of December 31, 2024, CFG had $324,352,350 in discretionary assets under management and
$63,622,702 in non-discretionary assets under management.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
As further discussed below, CFG provides financial planning and consulting services, which may
include monitoring of private and held away investment assets and asset management. Clients
may engage CFG for financial planning and consulting separately, which is generally charged on
a fixed fee per project basis. Clients that have investment assets to be managed and have a need
for ongoing planning or consulting services have the option to engage CFG for planning,
consulting, and asset management under a mutually agreeable asset management fee not to
exceed our maximum asset-based fee discussed below, or at a fixed fee of up to $50,000. Please
note that any asset-based fee for planning and consulting can be more expensive over time
versus paying for the fixed fee. You should consult with your CFG financial professional on what
option best serves your interests.
Financial Planning and Consulting Fees
Financial planning fees are charged on a fixed fee basis per project basis. Fixed fees generally
vary from $1,000 to $15,000. The fee range stated is a guide. Fees are negotiable and may be
higher or lower than this range, based on the nature and complexity of the engagement. You
may also engage us for ongoing financial planning and consulting services. Such fees are
negotiable and are subject to a fixed monthly or quarterly fee, or can be included as part of a
negotiated assets under management fee if you have investment assets for us to manage.
Asset Management Fees
The fee for asset management services will be charged a maximum annual fee of 1.2% on the
assets under management. Factors affecting fee percentages include the nature and complexity
of financial planning, if any, portfolio asset value, complexity, number of accounts, and the
amount of assets that we are managing. The firm may, in its sole discretion, negotiate to charge
a lesser fee based upon certain criteria, such as anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account
composition, client holdings, pre-existing/legacy client relationship, account retention, and pro
bono activities.
Any fee increases have to be approved in writing by the client and CFG prior to such fees going
into effect. In the event the client has an ERISA-governed plan, fee modifications must be
approved in writing by the client.
Asset-based fees are always subject to the investment advisory agreement between the client
and CFG. Such fees are payable quarterly in advance, and the value used for the fee calculation
is the gross value as of the last market day of the previous quarter.
The fees will be prorated if the investment advisory relationship commences otherwise than at
the beginning of a calendar quarter. If in any given transaction assets in excess of $50,000 are
deposited into or withdrawn from an account after the inception of a billing period, the fee
payable with respect to such assets is prorated and the client will either be refunded or assessed
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 5: Fees and Compensation
a fee with respect to such assets based upon the number of days remaining in that billing
period.
Retirement Plan Consulting Fees
CFG offers retirement plan consulting services for an annual fee based on the amount of plan
assets Such fees are subject to the retirement plan consulting agreement as negotiated
between the Plan and CFG. Either party may terminate a retirement plan consulting agreement
on 60 days’ prior written notice.
B. Client Payment of Fees
Financial Planning and Consulting Fees
For clients who have engaged CFG for one-time planning or consulting services and electing to
pay a fixed fee, such fee is payable in two equal installments. The first half is due upon execution
of the financial planning agreement; the second, representing the remaining balance of the fixed
fee, will be due upon receipt of our invoice, which will be issued after delivery of the plan. At the
client’s option, the entire fee may be paid upon engagement. For prepaid fees in excess of
$1200, services will be completed within six months of the date fees are received. Clients seeking
to terminate this service must do so in writing.
In the event the client terminates a financial planning agreement, any unearned fees will be
returned on a pro rata basis, based upon the days remaining in the billing period.
Asset Management Fees
CFG generally requires asset management fees to be prepaid on a quarterly basis. CFG requires
clients to authorize the direct debit of fees from their accounts. Exceptions may be granted
subject to the firm’s consent for clients to be billed directly for our fees. For directly debited
fees, the custodian’s periodic statements will show each fee deduction from the account. Clients
may withdraw this authorization for direct billing of these fees at any time by notifying us or
their custodian in writing.
CFG will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account. The
client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will
not verify the calculation.
A client investment advisory agreement may be canceled at any time by the client, or by CFG
with 30 days’ prior written notice to the client. Upon termination, any unearned, prepaid fees will
be promptly refunded to the client.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
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Item 5: Fees and Compensation
placement, pooled investment vehicles, broker-dealers, and custodians retained by clients. Such
fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus,
each separate account manager’s Form ADV and Brochure and Brochure Supplement or similar
disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, a client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using CFG may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian.
Please note that for client accounts the firm maintains, the custodian generally does not charge
clients separately for custody services but is compensated by charging commissions or other
fees on trades that it executes or that settle into the custodian’s accounts (“transaction-based
fees”). For accounts enrolled in the asset-based pricing program, the custodian may charge the
client a percentage of the dollar amount of assets in the account in lieu of transaction-based
fees. The factors the CFG considers before assigning asset-based pricing versus transaction-
based pricing include account value, trading volume, and associated transaction costs based on
the individual client’s suitability and investment objectives.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
CFG’s advisory professionals are compensated through a percentage of advisory fees charged to
clients or a salary and bonus structure. CFG’s advisory professionals may receive commission-
based compensation for the sale of insurance products. Please see Item 10.C. for detailed
information and conflicts of interest.
E. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements, we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
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Item 5: Fees and Compensation
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm’s clients.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
CFG does not charge performance-based fees and does not participate in side-by-side
management.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 7: Types of Clients
Item 7: Types of Clients
CFG provides its services to individuals, pension and profit-sharing plans, trusts, estates,
corporations, and other business entities.
The firm does not impose minimum account balance requirements for opening and maintaining
accounts. Certain investment products to which the firm provides advisory services may impose
eligibility standards and account minimums including those accessible through independent
managers and other financial institutions. Please see the third-party manager’s disclosure
documents.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear. There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Methods of Analysis
Each client’s portfolio is created through the evaluation of the client’s needs that in most cases
takes place during a financial planning process. For those clients who have not engaged CFG to
provide financial planning services, portfolio construction originates with an evaluation of each
client’s investment objectives as well as the client’s risk tolerance. Our goal is minimizing
downside risk for clients. Both sources are part of developing a portfolio that takes into
consideration the client’s investment horizons, ability and desire to withstand the volatility that
can come with investing, and overall goals for each specific portfolio. Where possible, CFG
prefers to include financial planning as part of the asset management process to ensure that all
client objectives are being considered. Whether a slow evolution or via a life event, the planning
process is designed to thoughtfully incorporate these changes into the investments in the
client’s portfolio. It is essential to our service that the process to be a fully cooperative one, and
therefore clients of all account sizes are advised to keep CFG informed of changes in financial
circumstances, as these changes could affect the client’s asset allocation and financial plan.
Construction of each strategy begins with a determination of the asset allocation for that
strategy. Unlike some managers that have fixed percentages for various strategies, or “models’,
CFG’s strategies have asset allocations that can vary based on our opinions of the markets and
economic indicators at the time. Asset allocations are not a binary split between equities and
fixed income. Rather, CFG includes a number of different asset classes as sub-sets of equity and
fixed income. We also look to diversify by investment style and investment products
Once an overall asset allocation is determined, CFG moves on to determine how best to
implement that allocation, beginning with an assessment as to whether a passive or active
approach is most likely to achieve the desired results. An active path would include the use of a
managed account or mutual fund, where a manager makes active decisions for that account or
fund. A passive example would be an exchange traded fund or mutual fund. In some instances,
both active and passive routes may be taken in constructing a strategy’s holdings. The cost of
each specific security, both in terms of price and expenses, is also considered when choosing
specific securities.
Part of the security selection process is also the consideration of what assets the client already
has in the portfolio. Clients may come to CFG with a variety of investments, with a variety of
custodians. Where possible and advisable, CFG will advise the transfer of assets in-kind, meaning
the asset will not be sold before the account is moved to the custodian under CFG’s advisement.
Some securities may be kept in the portfolio because of tax issues or other costs associated with
a transition. To the extent these securities are not sold, CFG will attempt to build a portfolio
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
taking these securities into consideration and advise the client if there are additional risks
associated with keeping a specific security.
Additionally, part of the CFG process includes, where appropriate, involving multiple generations
in order to facilitate family financial planning. This can increase the financial education of the
later generations and manage expectations. However, potential for conflicts of interest exist with
the exchange of intergenerational information. CFG attempts to minimize these conflicts by
treating each household as its own fiduciary relationship. Information can only be shared across
generations with each household’s consent.
Mutual Funds and Exchange-Traded Funds, Individual Securities, Pooled Investment
Vehicles, Third-Party Sub-Advisers
CFG may recommend ”institutional share class” mutual funds, exchange-traded funds (“ETFs”),
individual securities (including fixed income instruments), and pooled investment vehicles.
CFG may also assist the client in selecting one or more appropriate sub-adviser(s) for all or a
portion of the client’s portfolio. Such sub-advisers will typically manage assets for clients who
commit to the sub-adviser a minimum amount of assets established by that sub-adviser—a
factor that CFG will take into account when recommending sub-advisers to clients.
CFG evaluates a variety of information about sub-advisers, which may include the sub-advisers’
public disclosure documents, materials supplied by the sub-advisers themselves, and other
third-party analyses it believes are reputable. To the extent possible, CFG seeks to assess the
sub-advisers’ investment strategies, past performance, and risk results in relation to its clients’
individual portfolio allocations and risk exposure. CFG also takes into consideration each sub-
adviser’s management style, returns, reputation, financial strength, reporting, pricing and
research capabilities, among other factors. CFG continues to provide services relative to the
discretionary selection of the sub-advisers. On an ongoing basis, the firm monitors the
performance of those accounts being managed by sub-advisers. CFG seeks to ensure the sub-
advisers’ strategies and target allocations remain aligned with its clients’ investment objectives
and overall best interests.
Although CFG will seek to select only sub-advisers who will invest clients' assets with the highest
level of integrity, CFG's selection process cannot ensure that sub-advisers will perform as
desired, and CFG will have no control over the day-to-day operations of any of its selected sub-
advisers. CFG would not necessarily be aware of certain activities at the underlying sub-advisers
level, including without limitation a sub-adviser’s engaging in unreported risks, investment “style
drift,” or even regulatory breaches or fraud.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, ETFs, individual securities (including fixed-income securities), sub-advisers, and
pooled investment vehicles is set forth below.
CFG has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
▪ prepare performance reports
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
▪ perform or distribute research of individual securities
▪ perform billing and certain other administrative tasks
CFG may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, mutual funds, sub-advisers, and pooled investment vehicles to
clients as appropriate under the circumstances.
CFG reviews certain quantitative and qualitative criteria related to mutual funds and managers
and to formulate investment recommendations to its clients. Quantitative criteria may include
▪
the performance history of a mutual fund or manager evaluated against that of its peers
and other benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
▪
the fund, sub-adviser or manager’s fee structure
▪
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund or manager; a
mutual fund or manager’s consistency of investment style; and employee turnover and efficiency
and capacity.
Quantitative and qualitative criteria related to mutual funds and managers are reviewed by CFG
on a quarterly basis or such other interval as appropriate under the circumstances. In addition,
mutual funds or managers are reviewed to determine the extent to which their investments
reflect efforts to time the market, or evidence style drift such that their portfolios no longer
accurately reflect the particular asset category attributed to the mutual fund or manager by CFG
(both of which are negative factors in implementing an asset allocation structure).
CFG may negotiate reduced account minimum balances and reduced fees with managers under
various circumstances (e.g., for clients with minimum level of assets committed to the manager
for specific periods of time, etc.). There can be no assurance that clients will receive any reduced
account minimum balances or fees, or that all clients, even if apparently similarly situated, will
receive any reduced account minimum balances or fees available to some other clients. Also,
account minimum balances and fees may significantly differ between clients. Each client’s
individual needs and circumstances will determine portfolio weighting, which can have an
impact on fees given the funds or managers utilized. CFG will endeavor to obtain equal
treatment for its clients with funds or managers, but cannot assure equal treatment.
CFG will regularly review the activities of mutual funds and managers utilized for the client.
Clients that engage managers or who invest in mutual funds should first review and understand
the disclosure documents of those managers or mutual funds, which contain information
relevant to such retention or investment, including information on the methodology used to
analyze securities, investment strategies, fees and conflicts of interest. Similarly, clients qualified
to invest in pooled investment vehicles should review the private placement memoranda or
other disclosure materials relating to such vehicles before making a decision to invest.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Material Risks of Investment Instruments
CFG generally invests in the following types of securities:
▪ Equity securities
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Leveraged and inverse exchange-traded funds
▪ Exchange-traded notes
▪ Fixed income securities
▪ Municipal securities
▪ Private placements
▪ Pooled investment vehicles
▪ Fixed equity annuities
▪ Fixed equity indexed annuities
▪ Variable annuities
▪ Real Estate Investment Trusts (“REITs”)
▪ Private Equity
▪
Interval Funds
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Leveraged and Inverse Exchange-Traded Funds (“ETFs”)
Leveraged ETFs employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over the
course of a single day. The use of leverage typically increases risk for an investor. However,
unlike utilizing margin or shorting securities in your own account, you cannot lose more than
your original investment. An inverse ETF is designed to track, on a daily basis, the inverse of its
benchmark. Inverse ETFs utilize short selling, derivatives trading, and other leveraged
investment techniques, such as futures trading to achieve their objectives. Leverage and
inverse ETFs reset each day; as such, their performance can quickly diverge from the
performance of the underlying index or benchmark. An investor could suffer significant losses
even if the long-term performance of the index showed a gain. Engaging in short sales and
using swaps, futures, contracts, and other derivatives can expose the ETF.
There is always a risk that not every leveraged or inverse ETF will meet its stated objective on
any given trading day. An investor should understand the impact an investment in the ETF
could have on the performance of their portfolio, taking into consideration goals and
tolerance for risk. Leveraged or inverse ETFs may be less tax-efficient than traditional ETFs, in
part because daily resets can cause the ETF to realize significant short-term capital gains that
may not be offset by a loss. Be sure to check with your tax advisor about the consequences of
investing in a leveraged or inverse ETF. Leveraged and Inverse ETFs are not suited for long-
term investment strategies. These are not appropriate for buy-and-hold or conservative
investors and are more suitable for investors who understand leverage and are willing to
assume the risk of magnified potential losses. These funds tend to carry higher fees, due to
active management, that can also affect performance.
Exchange-Traded Notes (“ETN”)
ETNs are structured debt securities. ETN liabilities are unsecured general obligations of the
issuer. Most ETNs are designed to track a particular market segment or index. ETNs have
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
expenses associated with their operation. When a fund invests in an ETN, in addition to
directly bearing expenses associated with its own operations, it will bear its pro rata portion of
the ETN’s expenses. The risks of owning an ETN generally reflect the risks of owning the
underlying securities the ETN is designed to track, although lack of liquidity in an ETN could
result in it being more volatile than the underlying portfolio of securities. In addition, because
of ETN expenses, compared to owning the underlying securities directly it may be more costly
to own an ETN. The value of an ETN security should also be expected to fluctuate with the
credit rating of the issuer.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity, political,
and currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are
not provided with the same amount of information that they would receive if the securities
offering was a public offering. Moreover, many companies using private placements do so to
raise equity capital in the start-up phase of their business, or require additional capital to
complete another phase in their growth objective. In addition, the securities issued in
connection with private placements are restricted securities, which means that they are not
traded on a secondary market, such as a stock exchange, and they are thus illiquid and cannot
be readily converted to cash.
Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle’s confidential
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing
investment dollars. Because many of the securities involved in pooled investment vehicles do
not have transparent trading markets from which accurate and current pricing information can
be derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, the firm will be unable to monitor or verify the
accuracy of such performance information.
Fixed Equity Annuities
A fixed annuity is a contract between an insurance company and a customer, typically called
the annuitant. The contract obligates the company to make a series of fixed annuity payments
to the annuitant for the duration of the contract. The annuitant surrenders a lump sum of cash
in exchange for monthly payments that are guaranteed by the insurance company. Please note
the following risks: (i) Spending power risk. Social Security retirement benefits have cost-of-
living adjustments. Most fixed annuities do not. Consequently, the spending power provided
by the monthly payment may decline significantly over the life of the annuity contract because
of inflation, (ii) Death and survivorship risk. In a conventional fixed annuity, once the annuitant
has turned over a lump sum premium to the insurance company, it will not be returned. The
annuitant could die after receiving only a few monthly payments, but the insurance company
may not be obligated to give the annuitant’s estate any of the money back. A related risk is
based on the financial consequences for a surviving spouse. In a standard single-life annuity
contract, a survivor receives nothing after the annuitant dies. That may put a severe dent in a
spouse’s retirement income. To counteract this risk, consider a joint life annuity. (iii) Company
failure risk. Private annuity contracts are not guaranteed by the FDIC, SIPC, or any other federal
agency. If the insurance company that issues an annuity contract fails, no one in the federal
government is obligated to protect the annuitant from financial loss. Most states have
guaranty associations that provide a level of protection to citizens in that state if an insurance
company also doing business in that state fails. A typical limit of state protection, if it applies
at all, is $100,000. To control this risk, contact the state insurance commissioner to confirm
that your state has a guaranty association and to learn the guarantee limits applicable to a
fixed annuity contract. Based on that information, consider dividing fixed annuity contracts
among multiple insurance companies to obtain the maximum possible protection. Also check
the financial stability and credit ratings of the annuity insurance companies being considered.
A.M. Best and Standard & Poor’s publish ratings information.
Fixed Equity Indexed Annuities
An equity-indexed annuity is a type of fixed annuity that is distinguished by the interest yield
return being partially based on an equities index, typically the S&P 500.The returns (in the
form of interest credited to the contract) can consist of a guaranteed minimum interest rate
and an interest rate linked to a market index. The guaranteed minimum interest rate usually
ranges from 1 to 3 percent on at least 87.5 percent of the premium paid. As long as the
company offering the annuity is fiscally sound enough to meet its obligations, you will be
guaranteed to receive this return no matter how the market performs. Your index-linked
returns will depend on how the index performs but, generally speaking, an investor with an
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
indexed annuity will not see his or her rate of return fully match the positive rate of return of
the index to which the annuity is linked — and could be significantly less. One major reason
for this is that returns are subject to contractual limitations in the form of caps and
participation rates. Participation rates are the percentage of an index's returns that are
credited to the annuity. For instance, if your annuity has a participation rate of 75 percent,
then your index-linked returns would only amount to 75 percent of the gains associated with
the index. Interest caps, meanwhile, essentially mean that during big bull markets, investors
won't see their returns go sky-high. For instance, if an index rises 12 percent, but an investor's
annuity has a cap of 7 percent, his or her returns will be limited to 7 percent.
Some indexed annuity contracts allow the issuer to change these fees, participation rates and
caps from time to time. Investors should also be aware that trying to withdraw the principal
amount from a fixed indexed annuity during a certain period — usually within the first 9 or 10
years after the annuity was purchased — can result in fees known as surrender charges and
could also trigger tax penalties. In fact, under some contracts if withdrawals are taken amounts
already credited will be forfeited. After paying surrender charges an investor could lose money
by surrendering their indexed annuity too soon.
Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In
essence, annuities are contractual agreements in which payment(s) are made to an insurance
company, which agrees to pay out an income or a lump sum amount at a later date. There are
contract limitations and fees and charges associated with annuities, administrative fees, and
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges, and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risk similar to mutual funds. Investors should
carefully review the terms of the variable annuity contract before investing.
Real Estate Investment Trusts (“REITs”)
A REIT is a tax designation for a corporate entity which pools capital of many investors to
purchase and manage real estate. Many REITs invest in income-producing properties in the
office, industrial, retail, and residential real estate sectors. REITs are granted special tax
considerations, which can significantly reduce or eliminate corporate income taxes. In order to
qualify as a REIT and for these special tax considerations, REITs are required by law to
distribute 90% of their taxable income to investors. REITs can be traded on a public exchange
like a stock, or be offered as a non-traded REIT. REITs, both public exchange-traded and non-
traded, are subject to risks including volatile fluctuations in real estate prices, as well as
fluctuations in the costs of operating or managing investment properties, which can be
substantial. Many REITs obtain management and operational services from companies and
service providers that are directly or indirectly related to the sponsor of the REIT, which
presents a potential conflict of interest that can impact returns on investments.
Non-traded REITs include: (i) A REIT that is registered with the Securities and Exchange
Commission (SEC) but is not listed on an exchange or over-the-counter market (non-exchange
traded REIT); or, (i) a REIT that is sold pursuant to an exemption to registration (Private REIT).
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Non-traded REITs are generally blind pool investment vehicles. Blind pools are limited
partnerships that do not explicitly state their future investments prior to beginning their
capital-raising phase. During this period of capital-raising, non-traded REITs often pay
distributions to their investors.
The risks of non-traded REITs are varied and significant. Because they are not exchange-traded
investments, they often lack a developed secondary market, thus making them illiquid
investments. As blind pool investment vehicles, non-traded REITs’ initial share prices are not
related to the underlying value of the properties. This is because non-traded REITs begin and
continue to purchase new properties as new capital is raised. Thus, one risk for non-traded
REITs is the possibility that the blind pool will be unable to raise enough capital to carry out its
investment plan. After the capital raising phase is complete, non-traded REIT shares are
infrequently re-valued and thus may not reflect the true net asset value of the underlying real
estate investments. Non-traded REITs often offer investors a redemption program where the
shares can be sold back to the sponsor; however, those redemption programs are often
subject to restrictions and may be suspended at the sponsor’s discretion. While non-traded
REITs may pay distributions to investors at a stated target rate during the capital-raising
phases, the funds used to pay such distributions may be obtained from sources other than
cash flow from operations, and such financing can increase operating costs.
With respect to publicly traded REITs, publicly traded REITs may be subject to additional risks
and price fluctuations in the public market due to investors’ expectations of the individual
REIT, the real estate market generally, specific sectors, the current yield on such REIT, and the
current liquidity available in public market. Although publicly traded REITs offer investors
liquidity, there can be constraints based upon current supply and demand. An investor when
liquidating may receive less than the intrinsic value of the REIT.
Private Equity
Private equity is an ownership interest in a company or portion of a company that is not
publicly owned, quoted, or traded on a stock exchange. Private equity takes an ownership
interest in a company with the goal of enhancing the company's value by bringing about
change. Compared to public equity, long-term results of private equity investments are less
dependent on overall market performance. Private equity investments are subject to certain
risks such as market and investment style risk. Investments are highly illiquid and subject to
greater risk. These risks include lack of liquidity, lack of valuation transparency, conflicts of
interest, higher management fees, and complex tax structures. Private equity investments may
require a longer holding period and are highly speculative and may result in a loss of invested
capital. The strategies discussed may only be appropriate for certain qualified investors.
Interval Funds
An interval fund is a type of investment company that periodically offers to repurchase its
shares from shareholders. That is, the fund periodically offers to buy back a stated portion of
its shares from shareholders. Shareholders are not required to accept these offers and sell
their shares back to the fund.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Legally, interval funds are classified as closed-end funds, but they are very different from
traditional closed-end funds in that:
▪ Their shares typically do not trade on the secondary market. Instead, their shares are
subject to periodic repurchase offers by the fund at a price based on net asset value.
▪ They are permitted to (and many interval funds do) continuously offer their shares at a
price based on the fund’s net asset value.
An interval fund will make periodic repurchase offers to its shareholders, generally every three,
six, or twelve months, as disclosed in the fund’s prospectus and annual report. Interval funds
are not liquid, meaning they are not easily converted into cash. Just as the fund will offer to
repurchase a percentage of the fund at intervals, the investor is limited to selling shares at
intervals. In other words, interval funds have limited liquidity. As a result, interval funds are
only appropriate for clients who do not have short-term cash needs. The price that
shareholders will receive on a repurchase will be based on the per share NAV determined as of
a specified (and disclosed) date. Note that interval funds are permitted to deduct a
redemption fee from the repurchase proceeds, not to exceed 2% of the proceeds. The fee is
paid to the fund, and generally is intended to compensate the fund for expenses directly
related to the repurchase. Interval funds may charge other fees as well. An interval fund’s
prospectus and annual report will disclose the various details of the repurchase offer. Before
investing in an interval fund, you should carefully read all of the fund’s available information,
including its prospectus and most recent shareholder report.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although CFG, as a general business practice, does not utilize leverage, there may be instances
in which the use of leverage may be appropriate for certain clients and situations or requested
by the clients for personal use. In this regard, please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although CFG, as a general business practice, does not utilize short-term trading, there may be
instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
Short Selling
CFG generally does not engage in short selling but reserves the right to do so in the exercise of
its sole judgment. Short selling involves the sale of a security that is borrowed rather than
owned. When a short sale is effected, the investor is expecting the price of the security to
decline in value so that a purchase or closeout of the short sale can be effected at a significantly
lower price. The primary risks of effecting short sales are the availability to borrow the stock, the
unlimited potential for loss, and the requirement to fund any difference between the short credit
balance and the market value of the security.
Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
CFG as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
▪ Option spreading
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
Option Spreading
Option spreading usually involves the purchase of a call option and the sale of a call option at
a higher contract strike price, both having the same expiration month. The purpose of this
type of transaction is to allow the holder to be exposed to the general market characteristics
of a security without the outlay of capital to own the security, and to offset the cost by selling
the call option with a higher contract strike price. In this type of transaction, the spread holder
“locks in” a maximum profit, defined as the difference in contract prices reduced by the net
cost of implementing the spread. There are many variations of option spreading strategies;
please contact the Options Clearing Corporation for a current Options Risk Disclosure
Statement that discusses each of these strategies.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
C. Concentration Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
On June 29, 2023, the Office of Financial Regulation (“Office”) entered a Final Order adopting
the Stipulation and Consent Agreement in the matter of Gregory Carl Drozdow. Mr. Drozdow
neither admitted nor denied the allegations but consented to the entry of findings by the Office.
The Office found that Mr. Drozdow violated Section 517.12(4), Florida Statutes, by rendering
investment advice, from a location within Florida, without being registered by the Office. Mr.
Drozdow agreed to cease and desist and to pay an administrative fine in the amount of $10,500.
The Office agreed to approve Mr. Drozdow’s application as an associated person with Certior
Financial Group, LLC, effective June 29, 2023.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither CFG nor its affiliates, employees, or independent contractors are registered broker-
dealers and do not have an application to register pending.
B. Futures or Commodity Registration
Neither CFG nor its affiliates are registered as a commodity firm, futures commission merchant,
commodity pool operator or commodity trading advisor and do not have an application to
register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
Insurance Sales
Certain managers, members, and registered employees of CFG are licensed insurance agents
and may recommend insurance products offered by such carriers for whom they function as an
agent and receive a commission for doing so. Please be advised there is a conflict of interest in
that there is an economic incentive to recommend insurance and other products of such
carriers. Please also be advised that CFG strives to put its clients’ interests first and foremost, and
clients may utilize any insurance carrier or insurance agency they desire.
The Certior Group, LLC
CFG is under common control with The Certior Group, LLC, which provides administrative
services to family trusts. The Certior Group does not act as trustee but will provide
administrative, tax, and coaching services to families. While it is not expected that CFG will
provide services for The Certior Group’s clients, when appropriate, CFG may recommend that
clients engage The Certior Group. Recommending the services of an affiliated entity poses a
conflict of interest because CFG professionals may have a financial incentive to recommend
affiliated entities versus an unaffiliated third party. CFG will attempt to mitigate this conflict by
disclosing the conflict to clients, reminding clients that they are under no obligation to engage
any professional recommended by CFG, and noting in its policies and procedures each
individual representative’s obligation to place client interests ahead of their own.
Mutual Securities, Inc. (“MSI”)
CFG has entered into a master advisory agreement with MSI and an agreement with the
underlying customer whereby CFG provides advisory services for held away assets for such
advisory clients in which MSI serves as broker-dealer of record. Such advisory services typically
involve variable annuity products. Please note that a portion of the ongoing variable annuity trail
revenue MSI receives is paid to CFG for such investment advisory services. Please be advised
that for clients who maintain held away assets through broker-dealers other than MSI, CFG has
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 10: Other Financial Industry Activities and Affiliations
an economic incentive to recommend MSI as the broker-dealer of record to generate additional
advisory relationships and revenue. Clients may choose the broker-dealer of record and the
investment adviser of their choice for such advisory services.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
CFG may recommend to clients one or more third-party sub-advisers who charge a separate and
additional fee for their services. The management fee charged by the sub-adviser is in addition
to the advisory fee a client will pay to CFG. Typically, both CFG and the independent manager
will each debit their fees separately. Accordingly, while each sub-adviser charges its own
separate fee, CFG does not receive any referral or solicitor compensation, directly or indirectly,
from the sub-adviser for the referral of clients.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, CFG has adopted policies and procedures designed to
detect and prevent insider trading. In addition, CFG has adopted a Code of Ethics (the “Code”).
Among other things, the Code includes written procedures governing the conduct of CFG's
advisory and access persons. The Code also imposes certain reporting obligations on persons
subject to the Code. The Code and applicable securities transactions are monitored by the chief
compliance officer of CFG. CFG will send clients a copy of its Code of Ethics upon written
request.
CFG has policies and procedures in place to ensure that the interests of its clients are given
preference over those of CFG, its affiliates and its employees. For example, there are policies in
place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
CFG does not engage in principal trading (i.e., the practice of selling stock to advisory clients
from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, CFG does not recommend any securities to advisory clients in which it has some
proprietary or ownership interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
CFG, its affiliates, employees and their families, trusts, estates, charitable organizations and
retirement plans established by it may purchase or sell the same securities as are purchased or
sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
CFG specifically prohibits. CFG has adopted policies and procedures that are intended to
address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefiting at the expense of a client.
Advisory representatives and employees must follow CFG’s procedures when purchasing or
selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
CFG, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other CFG clients. CFG will make a reasonable
attempt to trade securities in client accounts at or prior to trading the securities in its affiliate,
corporate, employee or employee-related accounts. Aggregated trades executed the same day
will likely be subject to an average pricing calculation. It is the policy of CFG to place the clients’
interests above those of CFG and its employees.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
CFG may recommend that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. (“Schwab” or “custodian”), a FINRA registered
broker-dealer, member SIPC, to maintain custody of clients’ assets and to effect trades for their
accounts. Although CFG may recommend that clients establish accounts at the custodian, it is
the client’s decision to custody assets with the custodian. CFG is independently owned and
operated and not affiliated with the custodian. For CFG client accounts maintained in its custody,
the custodian generally does not charge separately for custody services but is compensated by
account holders through commissions and other transaction-related or asset-based fees for
securities trades that are executed through the custodian or that settle into custodian accounts.
CFG considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances, and subject to approval by CFG, CFG will recommend to clients certain other
broker-dealers and/or custodians based on the needs of the individual client, and taking into
consideration the nature of the services required, the experience of the broker-dealer or
custodian, the cost and quality of the services, and the reputation of the broker-dealer or
custodian. The final determination to engage a broker-dealer or custodian recommended by
CFG will be made by and in the sole discretion of the client. The client recognizes that broker-
dealers and/or custodians have different cost and fee structures and trade execution capabilities.
As a result, there may be disparities with respect to the cost of services and/or the transaction
prices for securities transactions executed on behalf of the client. Clients are responsible for
assessing the commissions and other costs charged by broker-dealers and/or custodians.
How We Select Brokers/Custodians to Recommend
CFG seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
Client’s Custody and Brokerage Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services but is compensated by charging you commissions or other fees
on certain trades that it executes or that settle into your Schwab account (“transaction-based
fees”). For accounts enrolled in the asset-based pricing program, Schwab may charge you a
percentage of the dollar amount of assets in the account in lieu of commissions. Schwab’s
asset-based fees applicable to client accounts were negotiated based on the condition that
our clients collectively maintain a total asset level in accounts at Schwab. This commitment
benefits you because the overall asset-based fees you pay are lower than they would be
otherwise. In addition to commissions, Schwab charges you a flat dollar amount as a “prime
broker” or “trade away” fee for each trade that we have executed by a different broker-dealer
but where the securities bought or the funds from the securities sold are deposited (settled)
into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your
trading costs, we have Schwab execute most trades for your account. We have determined
that having Schwab execute most trades is consistent with our duty to seek “best execution’ of
your trades. Best execution means the most favorable terms for a transaction based on all
relevant factors, including those listed above (see “How we select brokers/custodians to
recommend’).
Soft Dollar Arrangements
CFG does not utilize soft dollar arrangements. CFG does not direct brokerage transactions to
executing brokers for research and brokerage services.
Institutional Trading and Custody Services
The custodian provides CFG with access to its institutional trading and custody services, which
are typically not available to the custodian’s retail investors. These services are not contingent
upon committing to a custodian any specific amount of business (assets in custody or trading
commissions). The custodian’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
Other Products and Services
Custodian also makes available to CFG other products and services that benefit CFG but may
not directly benefit its clients’ accounts. Many of these products and services may be used to
service all or some substantial number of CFG's accounts, including accounts not maintained
at custodian. The custodian may also make available to CFG software and other technology
that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing and other market data
▪
facilitate payment of CFG’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help CFG manage and further develop
its business enterprise. These services may include
▪ compliance, legal and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of CFG personnel. In evaluating whether to recommend that clients
custody their assets at the custodian, CFG may take into account the availability of some of the
foregoing products and services and other arrangements as part of the total mix of factors it
considers, and not solely the nature, cost or quality of custody and brokerage services
provided by the custodian, which may create a potential conflict of interest.
Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to CFG. The custodian may discount or waive fees it would otherwise charge
for some of these services or all or a part of the fees of a third party providing these services
to CFG.
Additional Compensation Received from Custodians
CFG may participate in institutional customer programs sponsored by broker-dealers or
custodians. CFG may recommend these broker-dealers or custodians to clients for custody and
brokerage services. There is no direct link between CFG’s participation in such programs and
the investment advice it gives to its clients, although CFG receives economic benefits through
its participation in the programs that are typically not available to retail investors. These
benefits may include the following products and services (provided without cost or at a
discount):
▪ Receipt of duplicate client statements and confirmations
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving CFG participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to CFG by third-party vendors
The custodian may also pay for business consulting and professional services received by
CFG’s related persons and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for CFG’s personnel to attend
conferences). Some of the products and services made available by such custodian through its
institutional customer programs may benefit CFG but may not benefit its client accounts.
These products or services may assist CFG in managing and administering client accounts,
including accounts not maintained at the custodian as applicable. Other services made
available through the programs are intended to help CFG manage and further develop its
business enterprise. The benefits received by CFG or its personnel through participation in
these programs do not depend on the amount of brokerage transactions directed to the
broker-dealer.
CFG also participates in similar institutional advisor programs offered by other independent
broker-dealers or trust companies, and its continued participation may require CFG to
maintain a predetermined level of assets at such firms. In connection with its participation in
such programs, CFG will typically receive benefits similar to those listed above, including
research, payments for business consulting and professional services received by CFG’s related
persons, and reimbursement of expenses (including travel, lodging, meals and entertainment
expenses for CFG’s personnel to attend conferences sponsored by the broker-dealer or trust
company).
As part of its fiduciary duties to clients, CFG endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits by CFG or
its related persons in and of itself creates a potential conflict of interest and may indirectly
influence CFG’s recommendation of broker-dealers for custody and brokerage services.
The Firm’s Interest in Custodian’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. These services are not contingent upon the firm
committing any specific amount of business to the custodian in trading commissions or assets
in custody. Custodian’s services may give the firm an incentive to recommend that clients
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
maintain their accounts with the custodian based on the firm’s interest in receiving the
custodian’s services that benefit the firm’s business rather than based on the client’s interest in
receiving the best value in custody services and the most favorable execution of client
transactions. This is a potential conflict of interest. The firm believes, however, that the
selection of the custodian as custodian and broker is in the best interest of clients. It is
primarily supported by the scope, quality, and price of the custodian’s services and not the
custodian’s services that benefit only the firm.
Brokerage for Client Referrals
CFG does not engage in the practice of directing brokerage commissions in exchange for the
referral of advisory clients.
Directed Brokerage
CFG Recommendations
CFG typically recommends Schwab as custodian for clients’ funds and securities and to
execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct CFG to use a particular broker-dealer to execute portfolio
transactions for their account or request that certain types of securities not be purchased for
their account. Clients who designate the use of a particular broker-dealer should be aware that
they will lose any possible advantage CFG derives from aggregating transactions. Such client
trades are typically effected after the trades of clients who have not directed the use of a
particular broker-dealer. CFG loses the ability to aggregate trades with other CFG advisory
clients, potentially subjecting the client to inferior trade execution prices as well as higher
commissions.
B. Aggregating Securities Transactions for Client Accounts
Best Execution
CFG, pursuant to the terms of its investment advisory agreement with clients, has discretionary
authority to determine which securities are to be bought and sold, and the amount of such
securities. CFG recognizes that the analysis of execution quality involves a number of factors,
both qualitative and quantitative. CFG will follow a process in an attempt to ensure that it is
seeking to obtain the most favorable execution under the prevailing circumstances when placing
client orders. These factors include but are not limited to the following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, CFG seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce commissions
and transaction costs. To the best of CFG’s knowledge, these custodians provide high-quality
execution, and CFG’s clients do not pay higher transaction costs in return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, CFG believes that such commission rates are competitive
within the securities industry. Lower commissions or better execution may be able to be
achieved elsewhere.
Security Allocation
Since CFG may be managing accounts with similar investment objectives, CFG may aggregate
orders for securities for such accounts. In such event, allocation of the securities so purchased or
sold, as well as expenses incurred in the transaction, is made by CFG in the manner it considers
to be the most equitable and consistent with its fiduciary obligations to such accounts.
CFG’s allocation procedures seek to allocate investment opportunities among clients in the
fairest possible way, taking into account the clients’ best interests. CFG will follow procedures to
ensure that allocations do not involve a practice of favoring or discriminating against any client
or group of clients. Account performance is never a factor in trade allocations.
CFG’s advice to certain clients and entities and the action of CFG for those and other clients are
frequently premised not only on the merits of a particular investment, but also on the suitability
of that investment for the particular client in light of his or her applicable investment objective,
guidelines and circumstances. Thus, any action of CFG with respect to a particular investment
may, for a particular client, differ or be opposed to the recommendation, advice, or actions of
CFG to or on behalf of other clients.
Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 12: Brokerage Practices
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if CFG believes that a larger size block trade would lead to best overall price for the
security being transacted.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
CFG acts in accordance with its duty to seek best price and execution and will not continue any
arrangements if CFG determines that such arrangements are no longer in the best interest of its
clients.
Trade Errors
From time-to-time CFG may make an error in submitting a trade order on the client’s behalf.
When this occurs, CFG may place a correcting trade with the broker-dealer. If an investment gain
results from the correcting trade, the gain will remain in client’s account unless the same error
involved other client account(s) that should have received the gain, it is not permissible for client
to retain the gain, or CFG confers with client and client decides to forego the gain (e.g., due to
tax reasons).
If the gain does not remain in client’s account, Schwab will donate the amount of any gain $100
and over to charity. If a loss occurs greater than $100, CFG will pay for the loss. Schwab will
maintain the loss or gain (if such gain is not retained in client’s account) if it is under $100 to
minimize and offset its administrative time and expense. Generally, if related trade errors result
in both gains and losses in client’s account, they may be “netted.”
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
For those clients to whom CFG’s investment professionals provide investment management
services, the CFG professional servicing the client monitors those portfolios as part of an ongoing
process while regular account reviews are conducted on at least an annual basis. We review
client-specific needs, objectives, and risk tolerance related to the portfolio strategy, asset
allocation, and holdings to ensure they meet the stated objectives. If we are notified of a life
event, change in financial situation, change in risk tolerance of a client, we will initiate a review of
the portfolio. Such reviews are conducted by the client-servicing professional. All investment
advisory clients are encouraged to discuss their needs, goals, and objectives with their CFG
advisory professional and to keep them informed of any changes. CFG contacts ongoing
investment advisory clients at least annually to review its previous services and/or
recommendations and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
For those clients to whom CFG provides financial planning services, reviews are conducted in
accordance with our contractual obligations.
B. Review of Client Accounts on Non-Periodic Basis
CFG may perform ad hoc reviews on an as-needed basis if there have been material changes in
the client’s investment objectives or risk tolerance, or a material change in how CFG formulates
investment advice.
C. Content of Client-Provided Reports and Frequency
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by CFG.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
CFG does not receive economic benefits for referring clients to third-party service providers. We
receive an economic benefit from Schwab in the form of the support products and services it
makes available to us. These products and services, how they benefit us, and the related
conflicts of interest are described above under Item 12: Brokerage Practices.
B. Advisory Firm Payments for Client Referrals
The firm may enter into agreements with Solicitors who will refer prospective advisory clients to
the firm in return for a portion of the ongoing investment advisory fee our firm collects.
Generally, when the firm engages a Solicitor, such Solicitor is compensated through receipt of a
portion of the advisory fees we collect from our advisory clients. The receipt of such fees creates
a conflict of interest in that the Solicitor is economically incented to recommend our services
because of the existence of a fee sharing arrangement with our firm. Please be advised that the
firm’s payment of a referral fee to the Solicitor does not increase the client’s advisory fee paid to
the firm.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 15: Custody
Item 15: Custody
CFG is considered to have custody of client assets for purposes of the Advisers Act for the
following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to CFG with respect to trading activity in their
accounts by signing the appropriate custodian limited power of attorney form. In those cases,
CFG will exercise full discretion as to the nature and type of securities to be purchased and sold,
and the amount of securities for such transactions. Investment limitations may be designated by
the client as outlined in the investment advisory agreement. In addition, subject to the terms of
its investment advisory agreement, CFG may be granted discretionary authority for the retention
of independent sub-advisers. Investment limitations may be designated by the client as outlined
in the investment advisory agreement. Please see the applicable sub-adviser’s disclosure
brochure for detailed information relating to discretionary authority.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
CFG does not take discretion with respect to voting proxies on behalf of its clients. All proxy
material will be forwarded to the client by the client’s custodian for the client’s review and action.
CFG will not give clients advice on how to vote proxies.
Except as required by applicable law, CFG will not be obligated to render advice or take any
action on behalf of clients with respect to assets presently or formerly held in their accounts that
become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. CFG has no obligation to determine if securities held by the client are subject to a
pending or resolved class action lawsuit. CFG also has no duty to evaluate a client’s eligibility or
to submit a claim to participate in the proceeds of a securities class action settlement or verdict.
Furthermore, CFG has no obligation or responsibility to initiate litigation to recover damages on
behalf of clients who may have been injured as a result of actions, misconduct, or negligence by
corporate management of issuers whose securities are held by clients.
Where CFG receives written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, it will forward all notices, proof of claim forms, and other
materials to the client. Electronic mail is acceptable where appropriate and where the client has
authorized contact in this manner.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
CFG does not require the prepayment of fees of $1200 or more, six months or more in advance,
and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
CFG does not have any financial issues that would impair its ability to provide services to clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
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Part 2A of Form ADV: Certior Financial Group, LLC, Brochure