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Part 2A of ADV: Certis Capital Management, Inc. Brochure
Certis Capital Management, Inc
801 Garden Street, Suite #300
Santa Barbara, CA 93101
(805) 965-0509
kelly@certiscapital.com
www.certiscapital.com
March 26, 2026
This brochure provides information about the qualifications and business practices of Certis Capital Management,
Inc. If you have any questions about the contents of this brochure, please contact us at the telephone number and/or
e-mail address above. More information can be found at http://www.certiscapital.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or any state
securities authority.
Certis Capital Management, Inc. is a registered investment advisor. Registration of an investment advisor does not
imply any level of skill or training. The verbal and written communications of an investment adviser provide you
with information you need to determine whether to hire or retain the advisor.
Additional information about Certis Capital Management, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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ITEM 2: SUMMARY OF MATERIAL CHANGES
Certis Capital Management, Inc.
This Brochure, dated March 26, 2026, amends the Brochure dated February 13, 2026.
Certis Capital Management routinely makes changes throughout its Brochure in an effort to improve and clarify the
description of its business practices and compliance policies and procedures or in response to evolving industry and
business practices. The amendments to this Brochure are in the following sections: “Advisory Business”, “Types
of Clients”, “Methods of Analysis, Investment Strategies and Risk of Loss”, “Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading” and “Custody” to make clarifying disclosures that currently,
and can in the future, impact investors; “Requirements for State Registered Advisers” to adhere to current practices
and procedures.
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ITEM 3: TABLE OF CONTENTS
ITEM 4: ADVISORY BUSINESS ........................................................................................................... 4
ITEM 5: FEES AND COMPENSATION ............................................................................................... 5
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ....................... 5
ITEM 7: TYPES OF CLIENTS ............................................................................................................... 5
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ....... 5
ITEM 9: DISCIPLINARY INFORMATION ......................................................................................... 9
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ....................... 9
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING ............................................................................... 10
ITEM 12: BROKERAGE PRACTICES ............................................................................................... 11
ITEM 13: REVIEW OF ACCOUNTS .................................................................................................. 11
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ............................................. 12
ITEM 15: CUSTODY ............................................................................................................................. 12
ITEM 16: INVESTMENT DISCRETION ............................................................................................ 12
ITEM 17: VOTING CLIENT SECURITIES ....................................................................................... 12
ITEM 18: FINANCIAL INFORMATION ............................................................................................ 13
ITEM 19: REQUIREMENTS FOR STATE REGISTERED ADVISERS ........................................ 13
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ITEM 4: ADVISORY BUSINESS
Who we are
Certis Capital Management, Inc. (referred to as “we,” “our,” “us,” or “Certis”), has been registered as an investment
advisor since January 2008. We are a Deleware Corporation based in Santa Barbara, CA. Our principal owner is
Kelly Smith, President, and Managing Member.
The following paragraphs describe our services and fees. Refer to the description of each investment advisory
service listed below for information on how we tailor our advisory services to your individual needs. As used in this
brochure, the words "you," "your," and "client" refer to you as either a client or prospective client of our firm
Services we offer
We operate as a multi family office offering services to high net-worth clients. Services encompass all aspects of
financial management, including investment advisory, arranging credit lines, assisting with insurance claims,
managing the opening and closing of bank and investment accounts, managing correspondence related to real estate
transactions and coordinating certain aspects of family operating company transactions. Families with which we
work generally run their own businesses, plus have additional entities which may own real estate and other
investments.
Clients frequently receive “pitches” from their broker or other sources about investing. Clients bring this
information to Certis, which then reviews the pitch, performs due diligence and then provides advice to the client
as to whether or not the investment objective meets the client’s goals. We may also review unaffiliated third party
investment advisors (“TPAs”) and provide advice as to the advisability of investing money with the TPA.
We offer discretionary portfolio management services. Our investment advice is tailored to meet our clients’ needs
and investment objectives. If you participate in our discretionary portfolio management services, we require you to
grant us discretionary authority to manage your account. Subject to a grant of discretionary authorization, we have
the authority and responsibility to formulate investment strategies on your behalf. Discretionary authorization will
allow us to determine the specific securities, and the amount of securities, to be purchased or sold for your account
without obtaining your approval prior to each transaction. We will also have discretion over the broker or dealer to
be used for securities transactions in your account. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm, a power of attorney, or trading authorization forms.
You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing.
We also offer non-discretionary portfolio management services. If you enter into non-discretionary arrangements
with our firm, we must obtain your approval prior to executing any transactions on behalf of your account. You
have an unrestricted right to decline implementing any advice provided by our firm on a non-discretionary basis.
In addition to the above, we provide financial planning services to high net-worth clients. We review a client’s
liquidity, lifestyle expenses, income needs, tax bracket and growth requirements when formulating a financial plan.
We offer broad topic advisory including asset allocation and managing due diligence. With only 14 clients we can
approach each from a unique perspective, considering all stakeholders. Clients may provide restrictions regarding
investments in specific securities or types of securities.
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We do not provide portfolio management services to a wrap fee program.
Assets under management
As of December 31, 2025, we manage $24,231,847 in assets on a discretionary basis and $231,696,523 on a non-
discretionary basis.
ITEM 5: FEES AND COMPENSATION
For the above services, we are paid an asset-based fee of 1.00% per year for the recommendation and monitoring
of the third party advisors and for financial planning services. This fee is paid to Certis in quarterly installments at
the beginning of each quarter and is based on the value of the assets as of the last day of the previous quarter. We
do not receive compensation from the TPAs.
A client’s agreement with Certis may be canceled at any time by providing 30 days written notice. In the event the
client terminates at a time other than quarter end, we will pro-rate the fees to the date of termination and provide a
refund of any prepaid, unearned fees.
We believe the fees mentioned above are competitive; however clients may be able to obtain similar services from
other sources at a lower price.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not receive performance fees for providing advice to clients.
ITEM 7: TYPES OF CLIENTS
Our clients are typically individuals and high net-worth families. Certis typically works with relationships of $20
mm and above. Regardless of account size, our advice will be tailored to the client’s individual needs. In general,
we do not require a minimum dollar amount to open and maintain an advisory account; however, we have the right
to terminate your Account if it falls below a minimum size.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
The following is a summary of the methods of analysis and investment strategies generally employed by Certis as
well as certain material risks associated with investing in such strategies. Prospective and existing investors are
advised to review the offering materials and other constituent documents for full details on each applicable
investment, operational and other actual and potential risks.
We perform economic analysis on macro issues. We then employ classic portfolio theory in allocation strategies -
low volatility, low correlation.
All investments involve different degrees of risk. Clients should be aware of their risk tolerance level and financial
situation at all times and should be prepared to bear the losses of investing. We cannot guarantee the successful
performance of an investment and we are expressly prohibited from guaranteeing accounts against losses arising
from market conditions.
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Investment and Trading Risks in General. All investments risk the loss of capital. No guarantee or representation is
made that the investment program will be successful, and investment results may vary substantially over time. The
investment program will utilize investment techniques such as futures, options, derivatives, margin transactions and
short sales, which practices can, in certain circumstances, maximize the adverse impact to which the investments
may be subject.
Past Performance Not Indicative of Future Performance. There can be no assurance that the investments will
achieve its investment objective. The past investment performance of the investments and other accounts managed
by Certis may not be indicative of the future results of an investment.
Equity Securities. Certis acquires primarily long and short positions in common stocks, preferred stocks and
convertible securities of U.S. and foreign issuers. Equity securities fluctuate in value, often based on factors
unrelated to the value of the issuer of the securities. The market price of equity securities may be affected by general
economic and market conditions, such as a broad decline in stock market prices, or by conditions or events affecting
a specific issuer, such as changes in a company’s financial condition or earnings forecasts. Equity securities that are
offered via initial public offerings may involve higher risks due to a number of factors, including, but not limited
to, the number of shares available for trading, liquidity and price volatility.
Derivative Instruments. From time to time, the investments use derivative instruments. The use of derivative
instruments presents various risks, including but not limited to market risk, legal risk, operations risk, and the
following additional risks:
• Tracking – When used for hedging purposes, an imperfect or variable degree of correlation between price
movements of the derivative instrument and the underlying investment sought to be hedged may prevent the
investments from achieving the intended hedging effect or expose the investments to the risk of loss.
• Liquidity – Derivative instruments, especially when traded in large amounts, may not be liquid in all
circumstances, so that in volatile markets, the investments may not be able to close out a position without incurring
a loss. In addition, daily limits on price fluctuations and speculative position limits on exchanges on which the
investments may conduct its transactions in derivative instruments may prevent prompt liquidation of positions,
subjecting the investments to the potential of greater losses.
• Leverage – Trading in derivative instruments can result in large amounts of leverage. Thus, the leverage offered
by trading in derivative instruments will magnify the gains and losses experienced by the investments and could
cause their net asset value to be subject to wider fluctuations than would be the case if the investments did not use
the leverage feature in derivative instruments.
• Over-the-Counter Trading/Counterparty Risk – The investments are exposed to counterparty risk to the extent it
uses “over-the-counter” derivatives, enters into repurchase agreements, lends its portfolio securities or allows a
prime broker or an over-the-counter derivative counterparty to retain possession of collateral. If a counterparty fails
to meet its contractual obligations, goes bankrupt, or otherwise experiences a business interruption, the investments
could miss investment opportunities or otherwise hold investments it would prefer to sell, resulting in losses. Certain
markets in which the investments effect transactions are “over-the-counter” or “interdealer” markets and may also
include unregulated private markets. The lack of a common clearing facility creates counterparty risk. The
participants in such markets typically are not subject to the same level of credit evaluation and regulatory oversight
as are members of “exchange-based” markets. This exposes the Investor to the risk that a counterparty will not settle
a transaction in accordance with its terms and conditions because of a dispute over the terms of the contract or
because of a credit or liquidity problem, thus causing the investments to suffer a loss. Such “counterparty risk” is
accentuated for contracts with longer maturities where events may intervene to prevent settlement or where the
investments have concentrated their transactions with a single or small group of counterparties. The investments
may also be exposed to similar risks with respect to non-U.S. brokers in jurisdictions where there are delayed
settlement periods. Additionally, although the counterparty to a centrally cleared swap agreement (and/or an
exchange-traded futures contract) is often backed by a futures commission merchant (“FCM”) or clearing
organization that is further backed by a group of financial institutions, there may be instances in which either the
FCM or the clearing organization fail to perform its obligations, causing significant losses to the investments. For
example, the investments could lose margin payments it has deposited with a clearing organization as well as any
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gains owed but not paid to the investments if the clearing organization becomes insolvent or otherwise fails to
perform its obligations. There can be no assurance that a counterparty will be able or willing to make timely
settlement payments or otherwise meet its obligations, especially during unusually adverse market conditions. The
investments will be exposed to the credit risk of its counterparties and may also bear the risk of settlement default.
Reliance on Key Personnel. The success of investments will depend in part upon the skill and expertise of our
investment professionals. There can be no assurance that such professionals will continue to be associated with
Certis, and any departure or resignation of any key employee of the firm could have an adverse impact on the
performance of investments.
Social Media and Publicity Risk. The use of social networks, message boards, internet channels and other platforms
has become widespread within the United States and globally. As a result, individuals now have the ability to rapidly
and broadly disseminate information or misinformation, without independent or authoritative verification. Any such
information or misinformation regarding Certis could have a material and adverse effect on the value of the
investments.
Public Health Emergencies and Pandemics. Pandemics and other widespread public health emergencies, including
outbreaks of infectious diseases such as SARS, H1N1/09 flu, avian flu, Ebola and COVID-19, have resulted in
historic market volatility and disruptions, and future such emergencies have the potential to materially and adversely
impact economic production and activity in ways that are impossible to predict, all of which may result in significant
losses to the investments.
The ultimate impact of any such health emergency — and the resulting precipitous decline in economic and
commercial activity across almost all of the world’s largest economies — on global economic conditions, and on
the operations, financial condition and performance of any particular industry or business, is impossible to predict,
but could have a significant adverse impact on and result in significant losses to the investments. The extent of the
impact on the investments and operational and financial performance will depend on many factors, all of which are
highly uncertain and cannot be predicted, and this impact may include significant reductions in revenue and growth,
unexpected operational losses and liabilities, impairments to credit quality and reductions in the availability of
capital.
International Conflicts and Geopolitical Events. War and other international conflicts, such as the Israeli-Hamas
conflict and the ongoing military conflict between Russia and Ukraine, have caused disruption to global financial
systems, trade and transport, among other things. In response, multiple other countries have put in place sanctions
and other severe restrictions or prohibitions on certain of the countries involved, as well as related individuals and
businesses.
The ultimate impact of these conflicts (and other geopolitical events, including national referenda, elections, interest
rates, political movements, humanitarian crises, national and international policy changes, actual or perceived trade
wars, import or export controls, executive orders, laws, legal systems and regulatory regimes) and their effect on
global economic and commercial activity and conditions, and on the operations, financial condition and
performance of the investments or any particular industry, business or investee country and the duration and severity
of those effects, is impossible to predict. These matters may have a significant adverse impact and result in
significant losses to the investments. This impact may include reductions in revenue and growth, unexpected
operational losses and liabilities, supply chain disruptions and reductions in the availability of capital.
Cybersecurity Breaches and Identity Theft. Cyber-attacks and other malicious Internet-based activity continue to
increase in frequency and magnitude. Techniques used to sabotage, or to obtain unauthorized access to, systems or
networks change frequently and generally are not recognized until launched against a target. Therefore, companies,
as well as their third-party partners (including vendors), may be unable to anticipate these techniques, react in a
timely manner, or implement adequate preventive measures. Certis’s information and technology systems may be
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vulnerable to actual or perceived damage or interruption from computer viruses, malware, network failures,
computer and telecommunication failures, infiltration by unauthorized persons and security breaches, usage errors
by their respective professionals, power outages and catastrophic events such as fires, tornadoes, floods, hurricanes
and earthquakes. Such risks may be more prevalent in emerging markets where cybersecurity and compliance
infrastructure may be less developed. Cyber-attacks may also take the form of socially-engineered frauds, such as
“phishing”. There have been reports of alleged Chinese and Russian hacking attempts on American corporate
intellectual property and Certis may be at risk of cyber-attacks. Third parties may also attempt to fraudulently induce
employees, customers, third-party service provides or other users of Certis’s systems to disclose sensitive
information in order to gain access to Certis’s data or that of the investors. Companies and service providers have
also been subject to “ransomware” attacks. As further evidence of the increasing and potentially significant impact
of cyber security breaches, in 2016 and 2017, the U.S. government and several multinational companies, including
financial institutions and retailers, reported cyber security breaches affecting their computer systems that resulted
in the personal information of millions of citizens, customers and employees being compromised.
Although Certis has implemented various measures to manage risks relating to these types of events, including
forming a cybersecurity committee, if these systems are compromised, become inoperable for extended periods of
time or cease to function properly, Certis, the General Partners, or investments may incur significant time or expense
to fix or replace them and to seek to remedy the effects of such issues. The failure of these systems and/or of disaster
recovery plans for any reason could cause significant interruptions in Certis’s, a General Partner’s and/or the service
providers’ operations, including the ability to make distributions to limited partners, and result in a failure to
maintain the security, confidentiality or privacy of sensitive data, including confidential or proprietary client
information and/or personal information relating to investors (and the beneficial owners of investors). Such a failure
could harm Certis’s reputation, subject any such entity and its respective affiliates to legal claims, regulatory
penalties, or otherwise affect their business and financial performance. Cyber threats and/or incidents could cause
financial costs from the theft of assets (including proprietary information and intellectual property) as well as
numerous unforeseen costs including, but not limited to: litigation costs, preventative and protective costs and
remediation costs. In addition, Certis’s insurance coverage may be insufficient to compensate any such entity and
its respective affiliates or counterparties for incurred liabilities.
Certis and its investors’ and service providers’ information and technology systems may be vulnerable to actual or
perceived damage or interruption from computer viruses; infiltration by unauthorized persons and security breaches;
and other disruptive behavior including denial-of-service attacks. Such activities may also create liabilities in respect
of Certis to third parties. Furthermore, Certis and may be vulnerable to actual or perceived usage errors by their
respective professionals, network failures, computer and telecommunication failures, power outages and
catastrophic events such as fires, tornadoes, floods, hurricanes and earthquakes.
Possibility of Fraud or Other Misconduct of Employees and Service Providers. Misconduct by employees of the
General Partners, Certis, service providers to the foregoing, their assets and/or their respective affiliates could cause
significant losses to Certis. Misconduct may include entering into transactions without authorization, the failure to
comply with operational and risk procedures (including due diligence and cybersecurity procedures),
misrepresentations as to investments, the improper use or disclosure of confidential or material non-public
information, misappropriation of funds or other assets, corruption or other fraud (including with respect to
accounting and valuations), employee harassment, discrimination and other personnel issues, non-compliance with
applicable laws or regulations, and the concealing of any of the foregoing. Such activities may result in reputational
damage, litigation, regulatory enforcement, business disruption and/or financial losses to Certis including limiting
Certis’s business prospects or future marketing activities. Certis has controls and procedures through which it seeks
to minimize the risk of such misconduct occurring. However, no assurances can be given that the General Partner
or Certis will be able to identify or prevent such misconduct.
Artificial Intelligence and Machine Learning Risk. Recent technological advances in artificial intelligence and
machine learning technologies (collectively, “AI Technologies”), as well as the rapid growth and widespread use
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thereof, have the potential to pose risks to Certis. AI Technologies have the potential to result in significant and
disruptive changes in companies, sectors or industries, including investments, and any such changes could render
Certis’s underwriting models obsolete or create new and unpredictable operational, legal and/or regulatory risks.
To the extent competitors of Certis make more efficient or extensive use of AI Technologies, there is a possibility
that such competitors will gain a competitive advantage. Many jurisdictions have passed or are considering laws
and regulations concerning AI Technologies, which could adversely affect the investments and their operations.
Additionally, Certis could be further exposed to the risks of AI Technologies if third-party service providers or any
counterparties, whether or not known to Certis, use AI Technologies in their business activities. Certis will not be
able to control the use of AI Technologies in third-party products or services, including those provided by Certis’s
and its affiliates’ service providers. Additionally, Certis and its personnel reserve the right to use AI Technologies
in connection with Certis’s business activities, including to support Certis’s due diligence and investment activities.
AI Technologies are highly reliant on the accuracy, adequacy, completeness and objectivity of their underlying data,
and any inaccuracies, deficiencies or biases in this data could lead to errors affecting Certis’s decision-making and
investment processes which could have a negative impact on Certis or on the performance of investments.
Furthermore, AI Technologies could be used against Certis in a criminal or negligent way. AI Technologies and
their applications, including in the financial sector, continue to develop rapidly, and it is impossible to predict the
future risks that have the potential to arise from such developments. Any of the foregoing factors could have a
material and adverse effect on Certis.
ITEM 9: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or disciplinary actions
that would be material to client’s evaluation of the investment advisor and each investment advisor representative
providing investment advice to you. We have no information of this type to report.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Merus Advisors, LLC
Certis operates under common control, and shares facilities and employees, with Merus Advisors, LLC (“Merus”),
a California registered investment adviser (CRD# 284725). Certis intends to provide services to clients with a
different level of assets and possibly a different level of investment experience than clients of Merus.
Amet Partners GP, LLC
Amet Partners GP LLC (the “GP”) is the general partner and sponsor (CRD# 325840) of Amet Partners, LP
(“Amet”), a pooled private partnership investment fund. The GP is majority owned by David Backens; Kelly Smith
and Todd Dawes also have ownership interests. Accordingly, Certis and Merus operate under common control and
share facilities and employees with the GP. In addition, both Certis and Merus have advised clients to invest in
Amet. This practice poses a conflict of interest to the extent that Messrs. Backens, Smith and Dawes share in fees
paid by Amet (and its investors) to the GP and therefore may be incentivized to advise clients to invest in Amet.
Certis mitigates this conflict of interest by ensuring that all of its recommendations to clients (including whether to
invest in Amet) are made in accordance with each client’s particular objectives, circumstances and investment
experience.
The offering of investment advice by Certis is entirely separate and distinct from Messrs. Backens, Smith and
Dawes’ and business with Amet. Clients of Certis are not clients of the GP, and vice versa, in absence of a clear
and written agreement to such effect.
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Finalis Securities LLC
Certain of Certis’ investment professionals are also registered representatives of Finalis Securities LLC (CRD#
257030) a FINRA-registered broker-dealer (“Finalis”). These professionals are licensed to sell privately-offered
securities to investors. Currently, they are engaged to sell investor notes issued by PFF, LLC and are compensated
in the form of a 0.5% commission on each sale. These professionals may be engaged for other Finalis clients in the
future. These professionals are also licensed users of Finalis’ technology platform, which they use to support their
investor sourcing and sales functions. The platform charges a subscription fee of $37,032 for a 36 month term,
payable in quarterly increments. There are also initial one-time expenses totaling $425. These subscription fees and
initial expenses are paid by Merus Advisors.
These arrangements could incentivize Certis and the professionals in question to maximize their sales and time
spent on behalf of Finalis’ clients. This creates conflicts of interest to the extent that they could (a) spend less time
working on matters for Certis’ clients and/or (b) offer securities or other investment products to Certis clients via
Finalis’ platform, which would result in commissions paid to the Certis professional. This includes a risk that Certis
could make such an offer based, not on the client’s best interest, but to obtain the commission.
SEC and FINRA rules require broker-dealers and their associated persons to adhere to a “best interest” standard of
conduct, similar to the fiduciary obligations of registered investment advisers and their employees. Therefore, to
the extent that such professionals of Certis offer these private securities to clients, they must consider the suitability
of these investments for specific clients and otherwise place clients’ interests ahead of their own. To mitigate this
conflict, Certis requires its professionals to document any investment recommendations involving Finalis-sourced
opportunities and to disclose this fact, along with the commission amount, to Certis clients prior to the sale being
made. Certis periodically reviews these recommendations for suitability and to ensure compliance with its policies.
From time to time, Certis and/or its investment professionals may engage with broker-dealers like Finalis, or other
counterparties to provide similar fee-based services. These arrangements involve conflicts of interest which Certis
seeks to mitigate, as described above.
Certis Capital Management, Inc. will conduct a consideration of reasonably available alternatives to ensure a
reasonable basis for concluding that the recommendation or advice provided is in the retail investor’s best interest.
Neither Certis nor any of our principals has an affiliation with any other financial industry entities or is involved in
other financial industry activities other than the relationships described above.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
We have adopted a set of enforceable guidelines (“Code of Ethics”), which describes unacceptable conduct by Certis
and our associated persons. Summarized, this Code of Ethics prohibits us from:
• placing our interests before that of our clients,
• using non public information gathered when providing services to clients for our own gains, or
•
engaging in any act, practice or course of business that is, or might be considered, fraudulent, deceptive,
manipulative, or in violation of any applicable law, rule or regulation of a governmental agency.
We will provide a copy of this Code of Ethics to any client or prospective client upon request.
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Participation or Interest in Client Transactions
As described in Item 10 above, we serve as the general partner or are affiliated with one or more private funds
(private pooled investment vehicles) in which you may be solicited to invest. Certis, certain members of its
management, and other knowledgeable employees may acquire, directly or indirectly, investment interests in our
fund or have other financial interests (e.g. General Partner, Officers, Board Members, etc.) in the funds. This
presents a conflict of interest because we have investments and/or are compensated by the private funds. Conflicts
that arise are mitigated through our fiduciary obligation to act in the best interest of our clients, contractual
limitations that govern our activities as adviser or general partner, as applicable, and the requirement of our company
not to place its interests before its clients' interests when managing the funds. If you are an investor in a private
fund, refer to the private fund's offering documents for detailed disclosures regarding the private funds.
Personal Trading
All persons associated with us are required to report all personal securities transactions quarterly for review by the
Chief Compliance Officer to mitigate the risks of “frontrunning” any of our clients’ transactions. It is our policy
that neither our firm nor individuals associated with our firm shall have priority over your account in the purchase
or sale of securities.
ITEM 12: BROKERAGE PRACTICES
Certis requires clients to establish brokerage accounts with Charles Schwab & Co., Inc. (“Schwab”) to maintain
custody of their assets and to effect trades for their accounts. Certis deducts its advisory fees directly from clients’
Schwab accounts. Certis is not affiliated with Schwab and has no financial interest in selecting it for client accounts.
Certis considers a number of factors in selecting brokers, including transaction fees, custodial fees charged by the
broker for holding securities for the client, commission rates, interest charges on debit balances and interest credits
on credit balances, quality of execution, and record-keeping and reporting capabilities. While cost is an important
factor, it may be the case that a recommended broker charges a higher fee for a particular type of service, such as
commission rates, than can be obtained from another broker. It may also be the case that the total costs of all services
provided by the recommended broker may be higher than can be obtained at another broker. Certis may determine
in good faith that such total costs are reasonable in relation to the value of brokerage and research services provided
by such broker, viewed in terms of Certis’ overall responsibilities to the client.
Certis does not receive client referrals from broker-dealers for recommending clients, thus we do not have any
incentive to select or recommend a broker-dealer based on any interest in receiving client referrals.
Transactions for each client generally will be effected independently, unless we decide to purchase or sell the same
securities for several clients at approximately the same time. We may (but are not obligated to) combine or aggregate
these orders to obtain best execution, to negotiate more favorable commission rates, or to allocate equitably among
the accounts involved.
ITEM 13: REVIEW OF ACCOUNTS
Investment accounts are reconciled on a quarterly basis and a cash flow analysis and review of manager returns is
performed. These reviews are performed by Kelly Smith, President and Todd Dawes, Director of Portfolio
Management.
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On a quarterly basis clients receive written reports containing asset cost basis, reported value, return and cash flow.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
We do not receive any compensation from anyone for client referrals.
ITEM 15: CUSTODY
We do not accept physical custody of client assets. However, we do have the authority to withdraw our advisory
fees from client accounts and, as discussed in Item 16, have investment discretion over client accounts. A California
rule imposes certain requirements on firms that withdraw their fees from client accounts and/or have investment
discretion. That rule generally requires investment advisers to cause certain account statements detailing holdings
and transactions to be sent to clients, and imposes certain other obligations. All cash and securities of which the
Certis or its affiliates are deemed to have custody are generally maintained with a qualified custodian, as defined in
Rule 206(4)-2 under the Advisers Act (the “Custody Rule”), unless an exception is available. In accordance with
the Custody Rule, Certis will distribute audited financial statements, upon completion of the annual audit to its
respective investors no later than 120 days after the end of the fiscal year. The audited financial statements are
prepared by an independent accounting firm that is registered with and subject to review by the Public Company
Accounting Oversight Board, in accordance with U.S. Generally Accepted Accounting Principles. Investors should
carefully review these audited financial statements. Clients receive at least quarterly account statements directly
from their custodians, listing account balance(s), transaction history and any fee debits or other fees taken out of the
account. Upon opening an account with a qualified custodian on a client’s behalf, Certis promptly notifies the client
in writing of the qualified custodian's contact information. Certis recommends that the clients compare any
statements they receive from Certis to the account statements received from the qualified custodian.
ITEM 16: INVESTMENT DISCRETION
In cases where Certis Capital Management accepts investment discretion, client accounts are managed on a fully
discretionary basis to invest and trade the assets in a broad range of investments, to be selected at Certis Capital
Management’s discretion, with no specific limitations as to type, amount, concentration, or leverage. Further, the
firm may enter into any type of investment transaction and employ any investment methodology or strategy it deems
appropriate to achieve a particular client’s investment objectives. Pursuant to the Investment Advisory Agreement
between each client and Certis Capital Management, the client designates the firm as its attorney-in-fact to execute,
certify, acknowledge, file, record and swear to all instruments, agreements and documents necessary or advisable
to carrying out its investment activities. Any client restrictions on the firm’s discretionary authority must be agreed-
upon in writing.
Certis Capital Management also offers investment advisory services on a non-discretionary basis.
ITEM 17: VOTING CLIENT SECURITIES
We do not accept the authority to vote proxies on behalf of our clients and we do not provide guidance about how
to vote proxy solicitations. Clients will receive proxies and other related paperwork directly from their respective
custodians.
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Part 2A of ADV: Certis Capital Management, Inc. Brochure
ITEM 18: FINANCIAL INFORMATION
We do not charge or solicit pre-payment of more than $500 in fees per client six months or more in advance. We
have never filed for bankruptcy and are not aware of any financial conditions that are reasonably likely to impair
our ability to meet our contractual obligations to clients.
ITEM 19: REQUIREMENTS FOR STATE REGISTERED ADVISERS
We are a federally registered investment adviser; therefore, we are not required to respond to this item.
Not applicable.
13
Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
BROCHURE SUPPLEMENT ADV 2B
ITEM 1: COVER SHEET
David J. Backens, CFA
Certis Capital Management, Inc.
801 Garden Street, Suite #300
Santa Barbara, CA 93101
(805) 965-0509
March 25, 2026
This Brochure Supplement provides information about David J. Backens (CRD# 5873523) that supplements the
Certis Capital Management, Inc. Brochure. You should have received a copy of that Brochure. Please contact Todd
Dawes at (805) 965-0509 or info@certiscapital.com if you did not receive Certis Capital Management, Inc.’s
Brochure or if you have any questions about the content of this supplement.
Additional information about David J. Backens is available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
David J. Backens was born in 1984.
Educational Background
School Name
UCSB
UCSB
Degree
BA
BA
Year
2006
2006
Major(s)
Philosophy
Economics
Chartered Financial Analyst Designation
2016
The Chartered Financial Analyst® (“CFA”) designation signifies the ability to conduct advanced investment
analysis and manage financial portfolios. CFA candidates must meet one of the following requirements: (1)
undergraduate degree and (2) four years qualified work experience in the investment decision-making process. To
receive the CFA designation, candidates must complete the CFA Program and pass the examination which is
organized into three levels. Candidates must enter into a Member’s Agreement, a Professional Conduct Statement,
and any additional documentation requested by CFA Institute. There are no ongoing continuing education or
experience thresholds necessary to maintain the CFA designation. The CFA® designation is issued by the CFA
Institute. More information about the designation is available at https://www.cfainstitute.org.
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Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
9/2024 - Present
Finalis Securities LLC
Broker-Dealer
Registered Representative
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
4/2022 - Present
Amet Partners GP LLC
Investment Advisor
Managing Partner, Portfolio Manager
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
7/2016 -Present
Merus Advisors, LLC
Investment Advisor
Managing Partner
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
6/2006 -Present
Certis Capital Management, Inc.
Investment Advisor
Chief Risk Officer
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or disciplinary actions
that would be material to your evaluation of each investment advisor representative providing investment advice to
you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Merus Advisors, LLC
Mr. Backens is a Managing Partner with Merus Advisors, LLC (“Merus”), a California registered investment
adviser (CRD# 284725), where he is responsible for account reconciliation and manager due diligence. Mr.
Backens’ employment with Merus does not pose a conflict of interest to his employment at Certis, because he is not
compensated through performance-based fees and has no incentive to favor Certis’ clients over Merus’ clients or
vice versa.
Amet Partners GP, LLC
Mr. Backens is also the majority owner of Amet Partners GP LLC (the “GP”), which is the general partner and
sponsor (CRD# 325840) of Amet Partners, LP (“Amet”), a pooled private partnership investment fund. He is also
an investor in Amet. Mr. Backens’ involvement with the GP and Amet does not pose a conflict of interest because
he is not compensated for recommending Certis clients to invest in Amet; as an investor in Amet himself, he does
not have any incentive to favor Amet over clients of either Merus or Certis, or vice versa.
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Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
Finalis Securities LLC
Mr. Backens is a registered representatives of Finalis Securities LLC (CRD# 257030) a FINRA-registered broker-
dealer (“Finalis”). He is licensed to sell privately-offered securities to investors. Currently, he is engaged to sell
investor notes issued by PFF, LLC and is compensated in the form of a 0.5% commission on each sale. Mr. Backens
may be engaged for other Finalis clients in the future. Mr. Backens is also a licensed user of Finalis’ technology
platform, which he uses to support his investor sourcing and sales functions. The platform charges a subscription
fee of $37,032 for a 36 month term, payable in quarterly increments. There are also initial one-time expenses totaling
$425. These subscription fees and initial expenses are paid by Merus Advisors.
These arrangements could incentivize Certis and Mr. Backens to maximize their sales and time spent on behalf of
Finalis’ clients. This creates conflicts of interest to the extent that they could (a) spend less time working on matters
for Certis clients and/or (b) offer securities or other investment products to Certis clients via Finalis’ platform, which
would result in commissions paid to Mr. Backens. This includes a risk that Mr. Backens could make such an offer
based, not on the client’s best interest, but to obtain the commission.
SEC and FINRA rules require broker-dealers and their associated persons to adhere to a “best interest” standard of
conduct, similar to the fiduciary obligations of registered investment advisers and their employees. Therefore, to
the extent that such professionals of Certis offer these private securities to clients, they must consider the suitability
of these investments for specific clients and otherwise place clients’ interests ahead of their own. To mitigate this
conflict, Certis requires its professionals to document any investment recommendations involving Finalis-sourced
opportunities and to disclose this fact, along with the commission amount, to Certis clients prior to the sale being
made. Certis periodically reviews these recommendations for suitability and to ensure compliance with its policies.
From time to time, Certis and/or its investment professionals may engage with broker-dealers like Finalis, or other
counterparties to provide similar fee-based services. These arrangements involve conflicts of interest which Certis
seeks to mitigate, as described above.
ITEM 5: ADDITIONAL COMPENSATION
As discussed in Item 10 of the brochure and Item 4 above, Mr. Backens may also indirectly receive additional
compensation through Amet Partners GP LLC in the form of fees paid by clients invested in Amet Partners, LP.
Mr. Backens also receives commissions for sales of securities through his registration with Finalis. Please refer to
these items for a description of these arrangements, associated conflicts of interest, and the measures Certis takes
to mitigate the conflicts.
ITEM 6: SUPERVISION
Todd Dawes, Director of Portfolio Management, is responsible for the supervision of Mr. Backens. His telephone
number is (805) 965-0509.
16
Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
BROCHURE SUPPLEMENT ADV 2B
ITEM 1: COVER SHEET
Kelly R. Smith
Certis Capital Management, Inc.
801 Garden Street, Suite #300
Santa Barbara, CA 93101
(805) 965-0509
March 25, 2026
This Brochure Supplement provides information about Kelly R. Smith (CRD# 3123240) that supplements the Certis
Capital Management, Inc. Brochure. You should have received a copy of that Brochure. Please contact Kelly Smith
at (805) 965-0509 or info@certiscapital.com if you did not receive Certis Capital Management, Inc.’s Brochure or
if you have any questions about the content of this supplement.
Additional information about Kelly R. Smith is available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Kelly R. Smith was born in 1966.
Educational Background
School Name
UCLA
UCLA
Degree
BS
MBA
Year
1992
1998
Major(s)
Economics/East Asian Studies
Finance
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
4/2022 - Present
Amet Partners GP LLC
Investment Advisor
Managing Partner, Director of Marketing
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
7/2016 -Present
Merus Advisors, LLC
Investment Advisor
Managing Partner
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Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
8/2005 -Present
Certis Capital Management, Inc.
Investment Advisor
Founder/ President
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
9/2004-8/2005
Core Wealth Management
HY Bond Portfolio
V.P. of Business Development
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
1/2003-10/2004
Credit Suisse
Brokerage
V.P. – Private Client Group
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or disciplinary actions
that would be material to your evaluation of each investment advisor representative providing investment advice to
you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Merus Advisors, LLC
Mr. Smith is a Managing Partner of Merus Advisors, LLC (“Merus”), a California registered investment adviser
(CRD# 284725), where he is responsible for advising clients and managing the general operations of the firm. Mr.
Smith’s employment with Merus does not pose a conflict of interest to his employment at Certis, because he is not
compensated through performance-based fees and has no incentive to favor Certis’ clients over Merus’ clients or
vice versa.
Amet Partners GP LLC
Mr. Smith is also an owner of Amet Partners GP LLC (the “GP”), which is the general partner and sponsor (CRD#
325840) of Amet Partners, LP (“Amet”), a pooled private partnership investment fund. He is also an investor in
Amet. Mr. Smith’s involvement with the GP and Amet does not pose a conflict of interest because he is not
compensated for recommending Merus’ clients to invest in Amet; as an investor in Amet himself, he does not have
any incentive to favor Amet over clients of either Merus or Certis, or vice versa.
From time to time, Certis and/or its investment professionals may engage with broker-dealers like Finalis,
referenced in Form ADV Part 2A, Item 10, or other counterparties to provide similar fee-based services. These
arrangements involve conflicts of interest which Certis seeks to mitigate, as described in that Item.
ITEM 5: ADDITIONAL COMPENSATION
As discussed in Item 10 of the brochure and Item 4 above, Mr. Smith may also receive indirectly additional
compensation through Amet Partners GP LLC in the form of fees paid by clients invested in Amet Partners, LP.
18
Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
ITEM 6: SUPERVISION
Todd Dawes, Director of Portfolio Management is responsible for the supervision of Mr. Smith at Certis Capital
Management, Inc. His telephone number is (805) 965-0509. Mr. Smith is subject to Certis’s Code of Ethics.
19
Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
BROCHURE SUPPLEMENT ADV 2B
ITEM 1: COVER SHEET
Todd E. Dawes
Certis Capital Management, Inc.
801 Garden Street, Suite #300
Santa Barbara, CA 93101
(805) 965-0509
March 25, 2026
This Brochure Supplement provides information about Todd E. Dawes (CRD# 4547462) that supplements the Certis
Capital Management, Inc. Brochure. You should have received a copy of that Brochure. Please contact Todd
Dawes at (805) 965-0509 or info@certiscapital.com if you did not receive Certis Capital Management, Inc.’s
Brochure or if you have any questions about the content of this supplement.
Additional information about Todd E. Dawes is available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Todd E. Dawes was born in 1963.
Educational Background
School Name
Wayne State University
University of Notre Dame
Degree
BS
MBA
Year
1997
1999
Major(s)
Business Administration
Financial Markets and
Investments
Employment Background
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
4/2022 - Present
Amet Partners GP LLC
Investment Advisor
Managing Partner, President
20
Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
7/2016 -Present
Merus Advisors, LLC
Investment Advisor
Managing Partner
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
8/2014 -Present
Certis Capital Management, Inc.
Investment Advisor
Director of Portfolio Management
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
1/2006-8/2014
Persimmon Capital Management LP
Investment Advisor
Senior Vice President
Employment Dates:
Firm Name:
Type of Business:
Job Title & Duties:
6/2002-01/2006
Advisorport, Inc.
Investment Advisor
Director of Research
ITEM 3: DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or disciplinary actions
that would be material to your evaluation of each investment advisor representative providing investment advice to
you. There is no information of this type to report.
ITEM 4: OTHER BUSINESS ACTIVITIES
Merus Advisors, LLC
Mr. Dawes is a Managing Partner of Merus Advisors, LLC (“Merus”), a California registered investment adviser
(CRD# 284725), where he is responsible for overseeing the portfolio management of client accounts. Mr. Dawes’
employment with Merus does not pose a conflict of interest to his employment at Certis, because he is not
compensated through performance-based fees and has no incentive to favor Certis’ clients over Merus’ clients or
vice versa.
Amet Partners GP LLC
Mr. Dawes is also an owner of Amet Partners GP LLC (the “GP”), which is the general partner and sponsor (CRD#
325840) of Amet Partners, LP (“Amet”), a pooled private partnership investment fund. He is also an investor in
Amet. Mr. Dawes’ involvement with the GP and Amet does not pose a conflict of interest because he is not
compensated for recommending Merus’ clients to invest in Amet; as an investor in Amet himself, he does not have
any incentive to favor Amet over clients of either Merus or Certis, or vice versa.
From time to time, Certis and/or its investment professionals may engage with broker-dealers like Finalis,
referenced in Form ADV Part 2A, Item 10, or other counterparties to provide similar fee-based services.
These arrangements involve conflicts of interest which Certis seeks to mitigate, as described in that Item.
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Part 2B of ADV: Certis Capital Management, Inc. Brochure Supplement
ITEM 5: ADDITIONAL COMPENSATION
As discussed in Item 10 of the brochure and Item 4 above, Mr. Dawes may also indirectly receive additional
compensation through Amet Partners GP LLC in the form of fees paid by clients invested in Amet Partners, LP.
may also indirectly receive compensation via Certis’ engagement with Defense and Government
Solutions to offer certain Promissory Notes.
Mr. Dawes
ITEM 6: SUPERVISION
Kelly Smith, Founder/Partner, is responsible for the supervision of Mr. Dawes. His telephone number is (805) 965-
0509. Mr. Dawes is subject to Certis’s Code of Ethics.
22