Overview
Assets Under Management: $270 million
Headquarters: EAU CLAIRE, WI
High-Net-Worth Clients: 5
Average Client Assets: $49 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (WRAP BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $400,000 | 1.75% |
| $400,001 | $750,000 | 1.25% |
| $750,001 | $1,000,000 | 1.00% |
| $1,000,001 | $3,000,000 | 0.75% |
| $3,000,001 | $10,000,000 | 0.60% |
| $10,000,001 | $25,000,000 | 0.50% |
| $25,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,875 | 1.39% |
| $5 million | $40,875 | 0.82% |
| $10 million | $70,875 | 0.71% |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
Number of High-Net-Worth Clients: 5
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 89.68
Average High-Net-Worth Client Assets: $49 million
Total Client Accounts: 1,800
Discretionary Accounts: 1,800
Regulatory Filings
CRD Number: 326053
Filing ID: 1989789
Last Filing Date: 2025-05-14 17:34:00
Website: https://hasenberginc.com
Form ADV Documents
Additional Brochure: 2A BROCHURE (2025-05-14)
View Document Text
HASENBERG FINANCIAL GROUP
Hasenberg Financial Group
431 East Claremont Ave., Suite E
Eau Claire, WI 54701
Phone: (715) 839-6566
WEBSITE: WWW.HASENBERGINC.COM
FORM ADV PART 2A
FIRM BROCHURE
MAY 9, 2025
This brochure provides information about the qualifications and business practices of
Christopher J. Hasenberg, Inc. dba Hasenberg Financial Group (“Hasenberg Financial Group”). If
Client has any questions about the contents of this brochure, please contact us at (715) 839-
6566. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Hasenberg Financial Group is a registered investment adviser. Registration of an investment
adviser does not imply any level of skill or training.
Additional information about Hasenberg Financial Group is available on the SEC’s website
www.adviserinfo.sec.gov. Clients can search this site by a unique identifying number, known as a
CRD number. Hasenberg Financial Group’s CRD number is 326053.
ITEM 2 - MATERIAL CHANGES
This section of the Brochure will address only those “material changes” that have been
incorporated since our last delivery or posting of this document on the SEC’s public disclosure
website (IAPD) www.adviserinfo.sec.gov.
The following material changes have occurred since the Firm’s last annual amendment filing on
January 27, 2025:
•
Item 5 Fees and Compensation: The Firm updated their fee tier schedule to reflect the
following:
Custodian Reported Account Value
$0 to $400,000
$400,001 to $750,000
$750,001 to $1,000,000
$1,000,000 to $3,000,000
$3,000,001 to $10,000,000
$10,000,001 to $25,000,000
$25,000,000+
Annual Management Fee
1.75% on the first $400,000
1.25% on the next $350,000
1.00% on the next $250,000
0.75% on the next $2,000,000
0.60% on the next $7,000,000
0.50% on the next $15,000,000
Negotiable
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ITEM 3 – TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES .............................................................................................................................. 2
ITEM 3 – TABLE OF CONTENTS ............................................................................................................................. 3
ITEM 4 – ADVISORY BUSINESS .............................................................................................................................. 4
ITEM 5 – FEES AND COMPENSATION ..................................................................................................................... 6
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT ................................................................... 10
ITEM 7 – TYPES OF CLIENTS ............................................................................................................................... 10
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......................................................... 10
ITEM 9 – DISCIPLINARY INFORMATION ................................................................................................................. 13
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ...................................................................... 13
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTION AND PERSONAL TRADING .................. 14
ITEM 12 – BROKERAGE PRACTICES ...................................................................................................................... 16
ITEM 13 – REVIEW OF ACCOUNTS ...................................................................................................................... 19
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION .................................................................................... 20
ITEM 15 – CUSTODY ........................................................................................................................................ 21
ITEM 16 – INVESTMENT DISCRETION ................................................................................................................... 21
ITEM 17 – VOTING CLIENT SECURITIES ................................................................................................................ 21
ITEM 18 – FINANCIAL INFORMATION ................................................................................................................... 21
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ITEM 4 – ADVISORY BUSINESS
OWNERSHIP/ADVISORY HISTORY
Christopher J. Hasenberg, Inc. dba Hasenberg Financial Group (“Adviser” or “Firm”) is a Wisconsin
corporation formed in April 2013. The Firm became registered as an investment adviser in May
2023. Christopher J. Hasenberg is the owner and President. Alisha Arvold is the Chief Compliance
Officer.
ADVISORY SERVICES OFFERED
PORTFOLIO MANAGEMENT SERVICES
The Firm offers portfolio management services on a discretionary basis that involve assisting
with the ongoing management of your investment accounts. This service is offered through a
wrap fee program. Please see our Appendix 1 for additional information. Prior to entering into
an agreement, the Firm works with the Client to understand the Client’s investment
objectives, time frame, risk tolerance and other considerations. Once the Firm has this
information, the Firm creates an individualized portfolio. The Firm will request discretionary
authority from the Client in order to select the securities and execute transactions without
your prior permission. The Firm bases recommendations on a variety of factors including, but
not limited to, performance risk, fees, tax efficiency of different investment strategies, as well
as your input and preferences regarding the strategies. We will accept accounts with certain
trading restrictions if circumstances warrant. Clients have the ability to leave standing
instructions with us to refrain from investing in particular industries or invest in limited
amounts of securities. We primarily allocate client assets among Exchanged Traded Funds
(“ETFs”) and Mutual Funds. Clients may engage us to advise on certain investment products
that are not maintained at our Firm’s recommended custodian, such as variable life insurance,
annuity contracts, and assets held in employer sponsored retirement plans. Where
appropriate, we provide advice about any type of held away account that is part of a client
portfolio.
You are advised and are expected to understand that our past performance is not a guarantee
of future results. Certain market and economic risks exist that adversely affect an account’s
performance. This could result in capital losses in your account.
FINANCIAL PLANNING
For clients engaged in our investment management services, our financial planning services
are included. However, for clients who wish to engage our Firm for financial planning
services only, we offer, standalone financial planning.
For clients only engaging our Firm for financial planning services only, financial planning is
offered under a separate agreement and separate fee. Through the financial planning
process, our team strives to engage our clients in conversations around the family’s goals,
objectives, priorities, vision, and legacy – both for the near term as well as for future
generations. With the unique goals and circumstances of each family in mind, our team will
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offer financial planning ideas and strategies to address the client’s holistic financial picture,
including estate, income tax, charitable, cash flow, wealth transfer, and family legacy
objectives. Our team partners with our client’s other advisors (CPAs, Enrolled Agents, Estate
Attorneys, Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward the
client’s stated goals. Such services include various reports on specific goals and objectives or
general investment and/or planning recommendations, guidance to outside assets, and
periodic updates.
Our specific services in preparing your plan may include:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet,
investment strategy, risk management, and estate planning.
• Creation of a unique plan for each goal you have, including personal and business real
estate, education, retirement or financial independence, charitable giving, estate
planning, business succession, and other personal goals.
• Development of a goal-oriented investment plan, with input from various advisors to
our clients around tax suggestions, asset allocation, expenses, risk, and liquidity
factors for each goal. This includes IRA and qualified plans, taxable, and trust accounts
that require special attention.
• Design of a risk management plan including risk tolerance, risk avoidance, mitigation,
and transfer, including liquidity as well as various insurance and possible company
benefits; and
• Crafting and implementation of, in conjunction with your estate and/or corporate
attorneys as tax advisor, an estate plan to provide for you and/or your heirs in the
event of an incapacity or death.
A written evaluation of each client's initial situation or Financial Plan is provided to the client.
Estate Planning Services
Hasenberg Financial Group uses Wealth.com to provide a holistic estate planning solution
that allows clients to create, manage and administrate estate plans through a technology
platform. Wealth.com facilitates an optional hybrid model where clients can start the process
digitally, but still receive a human experience by consulting live with one of the local Trust
and Estate attorneys. Hasenberg Financial Group purchases an annual license and access to
the Wealth.com platform. Wealth.com allows clients to create estate planning documents
to action the legacy objectives that our firm will design together. Once referred to
Wealth.com, client enters the Wealth.com platform and is guided through the document
creation process by Wealth.com, not by Hasenberg Financial Group. Though advisors can
refer clients to the Wealth.com platform, Hasenberg Financial Group and its advisors are not
involved with the drafting of the legal documents and do not have the ability to make
selections for the client. With Advisor only access to Wealth.com, Hasenberg Financial Group
and its advisor representatives can receive read-only visibility of the client account. This
allows our advisors to assist clients in completing the process of creating and monitoring for
optimization opportunities.
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WRAP PROGRAM
Our Firm provides its advisory services as part of a wrap fee program. A wrap fee program is an
arrangement where brokerage commissions and transaction costs are absorbed by the Firm. The
fee covers transaction costs or commissions resulting from the management of your accounts.
Participants in the Program may pay a higher aggregate fee than if brokerage services are
purchased separately. Additional information about the Program is available in Hasenberg
Financial Group’s Wrap Brochure, which appears as Part 2A Appendix 1 of the Firm’s Form ADV.
Our “wrap” fee may be more or less than the fees and commissions charged by other advisory
firms, third-party managers, and brokerage firms if the services were acquired separately.
CLIENT ASSETS MANAGED
As of December 31, 2024, the Firm manages $270,460,000 of discretionary assets and $0 of non-
discretionary assets.
ITEM 5 – FEES AND COMPENSATION
PORTFOLIO MANAGEMENT FEES
Our portfolio management services are offered in a wrap fee program. For this service, the Firm
charges an annual management fee (“fee”) based on a percentage of assets under management
in your account as reported by the custodian. Our fee schedule is:
Custodian Reported Account Value
$0 to $400,000
$400,001 to $750,000
$750,001 to $1,000,000
$1,000,000 to $3,000,000
$3,000,001 to $10,000,000
$10,000,001 to $25,000,000
$25,000,000+
Annual Management Fee
1.75% on the first $400,000
1.25% on the next $350,000
1.00% on the next $250,000
0.75% on the next $2,000,000
0.60% on the next $7,000,000
0.50% on the next $15,000,000
Negotiable
Our fee schedule is blended. This means an account valued at $500,000 will pay 1.75% on the
first $400,000 and 1.25% on the remaining $100,000. The fee is negotiable based on the size
and number of the account(s) managed.
The fee is calculated and collected monthly in arrears, meaning the Firm collects the
management fee at the end of each calendar month. The fee calculation is based on the
custodian’s reported average daily account balance for the month. This amount is multiplied
by the fee percentage and divided by 12. Cash balances and investments in money market
funds, demand deposit accounts, or certificates of deposit held in the account are included in
the fee calculations.
The Client will be asked to authorize us with the ability to instruct the custodian to withdraw our
management fee directly from your account. The Client may terminate this authorization at any
time.
In a wrap account, clients pay a single annual advisory fee for advisory services and execution of
transactions. Clients do not pay brokerage commissions, markups or transaction charges for
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execution of transactions in addition to the advisory fee. Please see our Wrap Fee Brochure,
Appendix 1 to this Form ADV Part 2A for additional information.
FINANCIAL PLANNING SERVICE FEES
For clients engaged in our investment management services, our financial planning services are
included in advisory fees described above.
For clients only engaging our Firm for financial planning services only, financial planning is offered
under a separate agreement and separate fee. Fees may vary based on the extent and complexity
of your individual or family circumstances and the amount of your assets under our management.
Our fee will be agreed in advance of services being performed and negotiated with you. The fee
will be determined based on factors including the complexity of your financial situation, agreed
upon deliverables, and whether you intend to implement any recommendations through
Hasenberg Financial Group. Financial Planning fees may be fixed or hourly. The fixed fees range
from $1,800 to $25,000. Hourly fees are $250/hour. The specific fee for your financial plan will
be discussed with you and specified in your planning agreement with Hasenberg Financial Group
Typically, we complete a plan within a month and will present it to you within 90 days of the
contract date, if you have provided us all information needed to prepare the financial plan. Fifty
percent (50%) of the financial planning fees are due upon execution of the financial planning
agreement. The remainder is due at the time the financial plan is delivered to you.
Estate Planning Services
Clients who wish to engage our Firm for estate planning services, estate planning is offered under
a separate agreement and separate fee. Clients who utilize the estate planning services offered
through Wealth.com will be charged a flat fee of $1,000.
If you choose to terminate the financial planning agreement by providing us with written notice.
Upon termination, fees will be prorated to the date of termination and any earned portion of the
fee will be billed to you based on the hours that our firm has spent on creating your financial plan
prior to termination. The hourly rate used for this purpose is $250/hour. The hourly rate would
be stated in your executed Financial Planning Agreement.
We will not require prepayment of more than $1200 in fees per client, six (6) or more months in
advance of providing any services. In no case are our fees based on, or related to, the
performance of your funds or investments.
CONSULTING FEES
Hasenberg Financial Group provides consulting services for clients who need advice on a limited
scope of work. Hasenberg Financial Group will negotiate consulting fees with you. Fees may vary
based on the extent and complexity of the consulting project. Fees will be billed as services are
rendered. Either party may terminate the agreement. Upon termination, fees will be prorated
to the date of termination and any unearned portion of the fee will be refunded to you as
described above.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
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We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests.
A client or prospect leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one
is available and rollovers are permitted, (iii) rollover to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). Our Firm may recommend an investor roll over plan assets to an IRA for
which our Firm provides investment advisory services. As a result, our Firm and its
representatives may earn an asset-based fee. In contrast, a recommendation that a client or
prospective client leave their plan assets with their previous employer or roll over the assets to
a plan sponsored by a new employer will generally result in no compensation to our Firm. Our
Firm therefore has an economic incentive to encourage a client to roll plan assets into an IRA that
our Firm will manage, which presents a conflict of interest. To mitigate the conflict of interest,
there are various factors that our Firm will consider before recommending a rollover, including
but not limited to: (i) the investment options available in the plan versus the investment options
available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an IRA, (iii)
the services and responsiveness of the plan’s investment professionals versus those of our Firm,
(iv) protection of assets from creditors and legal judgments, (v) required minimum distributions
and age considerations, and (vi) employer stock tax consequences, if any. Our Firm’s Chief
Compliance Officer remains available to address any questions that a client or prospective client
has regarding the oversight.
IMPORTANT CONSIDERATIONS
• The benefits under a wrap fee program depend, in part, upon the size of the account, the
costs associated with managing the account, and the frequency or type of securities
transactions executed in the account.
• For example, a wrap fee program may not be suitable for all accounts, including but not
limited to accounts holding primarily, and for any substantial period of time, cash or cash
equivalent investments, fixed income securities or no-transaction-fee mutual funds, or any
other type of securities that can be traded without commissions or other transaction fees.
•
In order to evaluate whether a wrap fee arrangement is appropriate for the Client, the Client
should compare the agreed-upon Wrap Program Fee and any other costs associated with
participating in our Wrap Fee Program with the amounts that would be charged by other
advisers, broker-dealers, and custodians, for advisory fees, brokerage and execution costs,
and custodial services comparable to those provided under the Wrap Fee Program.
• Please see Item 4 of our Appendix 1, which provides details about our wrap fee program.
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ADDITIONAL FEES AND EXPENSES
In addition to the advisory fees paid to Hasenberg Financial Group, clients may also incur certain
charges imposed by other third parties, custodians, trust companies, banks and other financial
institutions (collectively “Financial Institutions”). These additional charges may include charges
imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), foreign exchange tax odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Hasenberg Financial Group’s brokerage practices
are described at length in Item 12, below.
There are certain securities or investments a client wishes to purchase or hold in their account.
These investment products may carry fees from the delivering firm to the Custodian. Custodians
may also charge an additional fee for select securities and/or alternative investments to be
included in the holdings of their account. Our Firm will communicate in writing to the client on
the Advisory Agreement or Addendum if our firm will reimbursing these “holding” fees. The
reimbursement of these unique situations are based on the total assets in the client portfolio and
client relationship. For some of the fee reimbursements, certain custodians do not allow our firm
to directly reimburse additional fees directly into a client account. In those cases, the client
reimbursement is processed and recorded with Hasenberg Financial Group’s monthly billing
statement.
REGULATORY FEES
To facilitate the execution of trades, regulatory Trading Activity Fees (TAF) are added to
applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is
assessed on client accounts for sell transactions, and a FINRA fee is assessed on client accounts
for sell transactions, for certain covered securities. This fee is not charged by our Firm but is
accessed and collected by the custodian. The Custodian that our Firm uses, is a FINRA member
firm. These fees recover the costs incurred by the SEC and FINRA, for supervising and regulating
the securities markets and securities professionals. The fee rates vary depending on the type of
transaction and the size of that transaction.
For more information on the SEC and FINRA fees, please visit their websites:
• www.sec.gov/fast-answers/answerssec31htm.html
• www.finra.org/industry/trading-activity-fee
TERMINATION OF SERVICES
Client may terminate any service for any reason after signing an advisory contract, without any
cost or penalty. Thereafter, the advisory contract may be terminated by either party at any
time by providing the other party with ten (10) days’ written notice. To cancel the advisory
contract, Client must notify us in writing at Hasenberg Financial Group, 431 East Claremont
Ave., Suite B, Eau Claire, WI 54701. Because the Firm charges in arrears, Client will receive an
invoice with a prorated fee that is based on the amount of time the Firm managed the account
during the termination month. For example, if Client cancels 15 days into a 30-day month,
Client will receive an invoice for 50% of the fee due that month. (15 days divided by 30 days
equals 50 percent). For financial planning fees charged in advance, Client will receive a prorated
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refund of any unearned fees based on the percentage of work completed on the plan or time
remaining in the termination month.
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT
The Firm does not charge any performance-based fees (fees based on a share of capital gains on
or capital appreciation of the assets of a client) or provide side by side management.
ITEM 7 – TYPES OF CLIENTS
Our services a primarily provided to individuals and high net worth individuals. The Firm does
not require a minimum account size.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
The Firm manages model portfolios using tactical asset allocation. Tactical Asset Allocation is an
active management portfolio strategy that rebalances the percentage of assets held in various
categories to take advantage of market pricing anomalies or strong market sectors. This strategy
is designed to allow portfolio managers to create extra value by taking advantage of certain
situations in the marketplace. It is a moderately active strategy because portfolio managers
return to the portfolio's original strategic asset mix when desired short-term profits are achieved.
The risk associated with tactical asset allocation is that each class has different levels of risk and
return, so each will behave differently over time. There is no guarantee that moving additional
assets into an asset class will grow a portfolio.
The Firm also manages client portfolios based on income tax management situations. In these
cases, the Firm will not strictly follow our tactical asset allocation management system because
the Firm does not want to generate taxable revenue. The risk associated with this system would
be the client may miss some growth opportunities.
INVESTMENT RISKS
All investment programs have certain risks that are borne by the Client and investing in securities
involves risk of loss that clients should be prepared to bear. Our goal is to reduce the risk of loss,
but not at the expense of portfolio growth. Recommended investment strategies seek to balance
risks and rewards to achieve investment objectives. To manage risk, the Firm rebalances model
portfolios on an as needed basis to bring the asset allocations back to their intended balances.
Client should feel free to ask questions about risks that he or she does not understand; the Firm
would be pleased to discuss them.
RECOMMENDED SECURITIES
The Firm uses several types of securities in your portfolios including, but not limited to, mutual
funds, exchange traded funds (ETFs), stocks, and bonds. On rare occasions the Firm may use
inverse or leveraged mutual funds or ETFs. Some of the risk associated with these securities
include:
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• Credit Risk: This is the risk that an issuer of a bond could suffer an adverse change in
financial condition that results in a payment default, security downgrade, or inability to
meet a financial obligation.
•
Inflation Risk: This is the risk that inflation will undermine the performance of an
investment and/or the future purchasing power of a client's assets.
•
Interest Rate Risk: The chance that bond prices overall will decline because of rising
interest rates.
•
International Investing Risk: Investing in the securities of non-U.S. companies involves
special risks not typically associated with investing in U.S. companies. Foreign securities
tend to be more volatile and less liquid than investments in U.S. securities, and may lose
value because of adverse political, social or economic developments overseas or due to
changes in the exchange rates between foreign currencies and the U.S. dollar. In addition,
foreign investments are subject to settlement practices, as well as regulatory and financial
reporting standards, that differ from those of the U.S.
• Exchange Traded Funds (ETFs) Risk: ETFs are typically investment companies that are
legally classified as open-end mutual funds or unit investment trusts; however, they differ
from traditional investment companies because ETF shares are listed on a securities
exchange. Shares can be bought or sold through the trading day like shares of other
publicly traded companies. ETF shares may trade at a discount or premium to their net
asset value. This difference between he bid price and the asking price is often referred to
as the “spread”. The spread varies over time based on the ETF’s trading volume and
market liquidity and is generally lower if the ETF has a lot of trading volume and market
liquidity and higher if the ETF has little trading volume and market liquidity. Although
many ETFs are registered as investment companies under the Investment Company Act
of 1940 like traditional mutual funds, some ETFs, including those that invest in
commodities, are not registered as investment companies.
•
Inverse Fund Risk: An inverse ETF or mutual fund (“fund”) attempts to mimic the inverse,
or opposite, of its stated benchmark. For example, an inverse S&P 500 fund would
attempt to deliver the opposite of the S&P 500's daily performance, net of fees. These
funds, also called "short fund or Bear fund" are often used to profit from a downturn in a
given market, sector, or index, or to hedge against a potential loss in their portfolio.
Although an inverse fund does not explicitly use leverage to magnify the intended return,
they can suffer from the same compounding effects as the leveraged long and leveraged
short funds.
• Leveraged Fund Risk: A leveraged ETF or mutual fund (“fund”) seeks to generate a return
that is a multiple (usually 2X or 3X or -2X or -3X) of its benchmark index’s performance
over a specific, pre-set time period indicated in the fund’s prospectus. That time period is
also referred to as the "rebalancing period", and it is generally only one day, although it
could be for a longer time period such as a month. As a result, the returns for these types
of funds can differ significantly from that of their benchmark index, over periods lasting
longer than the rebalancing period because of the compounding of returns. Generally,
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the longer the security is held, the more likely the returns of the Leveraged product will
differ from the long-term return of the index. Although potential returns are increased
by leveraging, so are the potential losses, so these securities carry significant risk. As a
result, leveraged and inverse funds are intended only for sophisticated investors with an
aggressive tolerance for risk.
• Manager Risk: The chance that the proportions allocated to the various securities will
cause the client’s account to underperform relevant to benchmarks or other accounts
with a similar investment objective.
• Stock Market Risk: The chance that stock prices overall will decline. Stock markets tend
to move in cycles, with periods of rising stock prices and periods of falling stock prices.
• Performance of Underlying Managers: We select the mutual funds and ETFs in the asset
allocation models. However, we depend on the manager of such funds to select individual
investments in accordance with their stated investment strategy.
•
Liquidity Risk: Liquidity risk exists when particular investments would be difficult to
purchase or sell, possibly preventing clients from selling such securities at an
advantageous time or price.
• Commodities Risk: If the commodity is purchased in physical form, such as gold bars and
coins, for example, there are risks associated with transporting it from the place of
purchase and of storing it securely over time. There are also risks that the transaction
costs of buying or selling the physical commodity may be high. Additionally, there may be
liquidity risks (one-half of a gold coin cannot be sold, for example). If the commodity is
purchased in non-physical form, such as unallocated gold accounts, ETFs or other unit and
investment trusts, there are risks associated with the movement in gold prices and the
ability of the fund or trust manager to respond or deal with those price movements. There
also may be initial charges as well as annual management fees associated with the fund
or trust.
• Cybersecurity Risk: In addition to the Material Risks listed above, investing involves
various operational and “cybersecurity” risks. These risks include both intentional and
unintentional events at our firm or one of its third-party counterparties or service
providers, that may result in a loss or corruption of data, result in the unauthorized
release or other misuse of confidential information, and generally compromise our Firm’s
ability to conduct its business. A cybersecurity breach may also result in a third-party
obtaining unauthorized access to our clients’ information, including social security
numbers, home addresses, account numbers, account balances, and account holdings.
Our Firm has established business continuity plans and risk management systems
designed to reduce the risks associated with cybersecurity breaches. However, there are
inherent limitations in these plans and systems, including that certain risks may not have
been identified, in large part because different or unknown threats may emerge in the
future. As such, there is no guarantee that such efforts will succeed, especially because
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our Firm does not directly control the cybersecurity systems of our third-party service
providers. There is also a risk that cybersecurity breaches may not be detected.
ITEM 9 – DISCIPLINARY INFORMATION
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. The Firm does not have any legal, financial or other “disciplinary” item to
report.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
BROKER DEALER AFFILIATION
Hasenberg Financial Group is not a broker/dealer, but our Investment Adviser Representatives
(“IAR”) are registered representatives of Purshe Kaplan Sterling Investments, a full-service
broker/dealer and member FINRA/SIPC (“PKS”), a full-service broker-dealer, member
FINRA/SIPC, which compensates them for effecting securities transactions. When placing
securities transactions through PKS in their capacity as registered representatives, they will earn
sales commissions. Investment advisory services and advisory fees are offered separately
through Hasenberg Financial Group. Because the IARs are dually registered with PKS and
Hasenberg Financial Group, PKS has certain supervisory and administrative duties pursuant to
the requirements of FINRA Conduct Rule 3040. PKS and Hasenberg Financial Group are not
affiliated companies. IARs of Hasenberg Financial Group spend a portion their time in connection
with broker/dealer activities.
As a broker-dealer, PKS engages in a broad range of activities normally associated with securities
brokerage firms. Pursuant to the investment advice given by Hasenberg Financial Group or its
IARs, investments in securities may be recommended for clients. If PKS is selected as the broker-
dealer, PKS and its registered representatives, including IARs of Hasenberg Financial Group, will
receive commissions for executing securities transactions.
You are advised that if PKS is selected as the broker-dealer, the transaction charges may be higher
or lower than the charges you may pay if the transactions were executed at other broker/dealers.
You should note, however, that you are under no obligation to purchase securities through IARs
of Hasenberg Financial Group or PKS.
Moreover, you should note that under the rules and regulations of FINRA, PKS has an obligation
to maintain certain client records and perform other functions regarding certain aspects of the
investment advisory activities of its registered representatives. These obligations require PKS to
coordinate with and have the cooperation of its registered representatives that operate as, or
are otherwise associated with, investment advisers other than PKS .
IARs of Hasenberg Financial Group, in their capacity as registered representatives of PKS, or as
agents appointed with various life, disability or other insurance companies, receive commissions,
12(b)-1 fees, fee trails, or other compensation from the respective product sponsors and/or as a
result of effecting securities transactions for clients. However, clients should note that they have
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the right to decide whether or not to purchase any investment products through Hasenberg
Financial Group’s representatives.
INSURANCE
Some of the Firm’s Investment Adviser Representative (“IARs”) are also licensed insurance agents
and sell various life insurance products, long term care and fixed annuities. The Firm’s IARs
receive compensation (commissions, trails, or other compensation from the respective product
sponsors) as a result of effecting insurance transactions for clients. A portion of the time IARs
spend (generally less than 5%) is in connection with these insurance activities and it represents
less than 5% of the ongoing revenue for our IARs. The adviser has an incentive to recommend
insurance and this incentive creates a conflict of interest between your interests and our Firm.
Clients should note that they have the right to decide whether or not to engage the services of
our IARs. Further, clients should note they have the right to decide whether to act on the
recommendations and the right to choose any professional to execute the advice for any
insurance products through our IAR or any licensed insurance agent not affiliated with our Firm.
We recognize the fiduciary responsibility to place your interests first and have established
policies in this regard to avoid any conflicts of interest.
TAX SERVICES
The Firm has an affiliated company, Hasenberg Tax Services, Inc., which provides tax preparation
and planning services. The Firm recommends its services to investment advisory clients. It
charges separate fee from investment advisory fees. The adviser has an incentive to recommend
tax services and this incentive creates a conflict of interest between your interests and the Firm.
Clients should note that they have the right to decide whether or not to engage the services of
our IARs. Further, clients should note they have the right to decide whether to act on the
recommendations and the right to choose any professional to execute the advice for any tax
services through our IAR or any licensed tax agent not affiliated with our Firm. We recognize the
fiduciary responsibility to place your interests first and have established policies in this regard to
avoid any conflicts of interest.
OTHER AFFILIATIONS
Christopher Hasenberg, managing member of the Firm, serves as managing member of an
affiliated entity, Hasenberg Bowers Hartsough Investments, LLC (“HBH”). This commonly owned
entity is used for Mr. Hasenberg’s personal real estate investments. Mr. Hasenberg owns the
building in which the Firm’s headquarters are located and may receive rental income.
FUTURES/COMMODITIES FIRM AFFILIATION
The Firm does not have an application pending to register, as a futures commission merchant,
commodity pool operator, a commodity trading adviser, or an associated person of the foregoing
entities.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTION AND PERSONAL
TRADING
DESCRIPTION
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Hasenberg Financial Group and persons associated with us are allowed to invest for their own
accounts or to have a financial interest in the same securities or other investments that we
recommend or acquire for your account, and may engage in transactions that are the same as or
different than transactions recommended to or made for your account. This creates the potential
for a conflict of interest.
Hasenberg Financial Group Principals and associated persons will have investment interests with
each other and with family members that also happen to be clients of Hasenberg Financial Group.
These investments are an ongoing part of their personal and family financial, business, and estate
planning. Never will the active management or trading of principals, employees, or family
members and relatives accounts be handled prior to that of other clients of Hasenberg Financial
Group . We recognize the fiduciary responsibility to place your interests first and have established
policies in this regard to avoid any potential conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct
expected of our advisory personnel to mitigate this conflict of interest. The Code of Ethics
addresses, among other things, personal trading, gifts, the prohibition against the use of inside
information and other situations where there is a possibility for conflicts of interest.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they
are in a position of trust and must act with complete propriety at all times, protect the reputation
of Hasenberg Financial Group , guard against violation of the securities laws, and establish
procedures for personnel to follow so that we may determine whether their personnel are
complying with the firm’s ethical principles.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they
are in a position of trust and must act with complete propriety at all times, protect the reputation
of Hasenberg Financial Group guard against violation of the securities laws, and establish
procedures for personnel to follow so that we may determine whether their personnel are
complying with the firm’s ethical principles.
We have established the following restrictions in order to ensure our firm’s fiduciary
responsibilities:
1. No director, officer or employee of Hasenberg Financial Group shall prefer his or her own
interest to that of the advisory client.
2. We maintain a list of all securities holdings and anyone associated with this advisory
practice with access to advisory recommendations. These holdings are reviewed on a
regular basis by an appropriate officer/individual of Hasenberg Financial Group.
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3. We emphasize the unrestricted right of the client to decline to implement any advice
rendered, except in situations where we are granted discretionary authority of the client’s
account.
4. We emphasize the unrestricted right of the client to select and choose any broker-dealer
(except in situations where we are granted discretionary authority) he or she wishes.
5. We require that all individuals must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
6. Any individual not in observance of the above may be subject to termination.
You may request a complete copy of our Code by contacting us at the address, telephone or email
on the cover page of this Part 2; attn: Chief Compliance Officer.
ITEM 12 – BROKERAGE PRACTICES
THE CUSTODIANS AND BROKERS THE FIRM USES
The Firm does not maintain custody of your assets that the Firm manages, although may be
deemed to have custody of your assets if Client gives the Firm authority to withdraw assets from
your account (see Item 15—Custody, below). Your assets must be maintained in an account at a
“qualified custodian,” generally a broker-dealer or bank. The Firm recommends that our clients
use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC as the
qualified custodian.
The Firm is independently owned and operated and are not affiliated with Schwab. Schwab will
hold your assets in a brokerage account and buy and sell securities when the Firm instructs them
to. While the Firm recommends that Client use Schwab as custodian/broker, Client will decide
whether to do so and will open your account with Schwab by entering into an account agreement
directly with them. Conflicts of interest associated with this arrangement are described below as
well as in Item 14 (Client referrals and other compensation). Client should consider these conflicts
of interest when selecting your custodian.
The Firm does not open an account for you, although the Firm may assist Client in doing so.
Even though your account is maintained at Schwab, and The Firm anticipates that most trades
will be executed through Schwab, the Firm can still use other brokers to execute trades for your
account as described below (see “Your brokerage and custody costs”). How the Firm selects
brokers/custodians
The Firm seeks to recommend Schwab, a custodian/broker that will hold your assets and execute
transactions. When considering whether the terms that Schwab provide are, overall, most
advantageous to Client when compared with other available providers and their services, the
Firm considers a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally
without a separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
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• Breadth of available investment products (stocks, bonds, mutual funds, exchange-
traded funds [ETFs], etc.)
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate the prices
• Availability of other products and services that benefit us, as discussed below (see
“Products and services available to us from Schwab”)
YOUR BROKERAGE AND CUSTODY COSTS
For our clients’ accounts that Schwab maintains, Schwab generally does not charge Client
separately for custody services but is compensated by charging us commissions or other fees on
trades that it executes or that settle into your Schwab account. Certain trades (for example, many
mutual funds and ETFs) may not incur Schwab commissions or transaction fees. Schwab is also
compensated by earning interest on the uninvested cash in your account in Schwab’s Cash
Features Program. In addition to commissions, Schwab charges us a flat dollar amount as a
“prime broker” or “trade away” fee for each trade that the Firm has executed by a different
broker-dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into your Schwab account. These fees are in addition to the commissions or other
compensation the Firm pays the executing broker-dealer. Because of this, to minimize your
trading costs, the Firm has Schwab execute most trades for your account.
The Firm is not required to select the broker or dealer that charges the lowest transaction cost,
even if that broker provides execution quality comparable to other brokers or dealers. Although
the Firm is not required to execute all trades through Schwab, the Firm has determined that
having Schwab execute most trades is consistent with our duty to seek “best execution” of your
trades. Best execution means the most favorable terms for a transaction based on all relevant
factors, including those listed above (see “How the Firm selects brokers/custodians”). By using
another broker or dealer Client may pay lower transaction costs.
PRODUCTS AND SERVICES AVAILABLE TO US FROM SCHWAB
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms
like us. They provide us and our clients with access to their institutional brokerage services
(trading, custody, reporting, and related services), many of which are not typically available to
Schwab retail customers. However, certain retail investors may be able to get institutional
brokerage services from Schwab without going through us. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts,
while others help us manage and grow our business. Schwab’s support services are generally
available on an unsolicited basis (the Firm doesn’t have to request them) and at no charge to us.
Following is a more detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which the Firm might not
otherwise have access or that would require a significantly higher minimum initial investment by
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our clients. Schwab’s services described in this paragraph generally benefit Client and Client
accounts.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit Client or Client accounts. These products and
services assist us in managing and administering our clients’ accounts and operating our firm.
They include investment research, both Schwab’s own and that of third parties. We use this
research to service all or a substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance
providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab also discounts or waives its fees for some of these
services or pays all or a part of a third party’s fees. Schwab also provides us with other benefits,
such as occasional business entertainment of our personnel. If Client did not maintain Client
accounts with Schwab, the Firm would be required to pay for these services from our own
resources.
OUR INTEREST IN SCHWAB’S SERVICES
The availability of these services from Schwab benefits us because the Firm does not have to
produce or purchase them. The Firm doesn’t have to pay for Schwab’s services. These services
are not contingent upon us committing any specific amount of business to Schwab in trading
commissions or assets in custody. The fact that the Firm receives these benefits from Schwab is
an incentive for us to recommend the use of Schwab rather than making such a decision based
exclusively on your interest in receiving the best value in custody services and the most favorable
execution of your transactions. This is a conflict of interest. The Firm believes, however, that
taken in the aggregate, our recommendation of Schwab as custodian and broker is in the best
interests of our clients. Our selection is primarily supported by the scope, quality, and price of
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Schwab’s services (see “How the Firm selects brokers/custodians”) and not Schwab’s services
that benefit only the Firm.
TRADE ERRORS
We have implemented procedures designed to prevent trade errors; however, trade errors in
client accounts cannot always be avoided. Consistent with our fiduciary duty, it is our policy to
correct trade errors in a manner that is in the best interest of the client. In cases where the client
causes the trade error, the client will be responsible for any loss resulting from the correction.
Depending on the specific circumstances of the trade error, the client may not be able to receive
any gains generated as a result of the error correction. In all situations where the client does not
cause the trade error, the client will be made whole and we will absorb any loss resulting from
the trade error if the error was caused by the firm. If the error is caused by the Custodian, the
Custodian will be responsible for covering all trade error costs. Our Firm will never benefit or
profit from trade errors.
BROKERAGE FOR CLIENT REFERRALS
The Firm does not receive client referrals from any custodian or third party in exchange for using
that custodian or third party.
DIRECTED BROKERAGE
We do not routinely require that you direct us to execute transactions through a specified broker
dealer. Additionally, we typically do not permit you to direct brokerage. We place trades for
your account subject to our duty to seek best execution and other fiduciary duties.
TRADE AGGREGATION
The Firm may aggregate transactions in equity and fixed income securities for a client with other
clients to improve the quality of execution. When transactions are aggregated, the actual prices
applicable to the aggregated transactions will be averaged, and your account will be deemed to
have purchased or sold its proportionate share of the securities involved at the average price
obtained. We may determine not to aggregate transactions, for example, based on the size of
the trades, the number of client’s accounts, and the timing of the trades, the liquidity of the
securities or the discretionary or non-discretionary nature of the trades. If we do not aggregate
orders, purchasing securities around the same time may receive a less favorable price than other
clients. This means that the practice of not aggregating may cost the Client more money.
ITEM 13 – REVIEW OF ACCOUNTS
PERIODIC ACCOUNT REVIEWS AND REVIEWERS- INVESTMENT SUPERVISORY SERVICES
Our Investment Adviser Representatives will monitor client accounts on a regular basis and
perform annual reviews with each client. All accounts are reviewed for consistency with client
investment strategy, asset allocation, risk tolerance, and performance relative to the appropriate
benchmark. More frequent reviews may be triggered by changes in an account holder’s personal,
tax, or financial status. Geopolitical and macroeconomic specific events may also trigger reviews.
You are urged to notify us of any changes in your personal circumstances.
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REPORTS
Financial planning clients receive either a written or digital financial plan. Portfolio management
clients receive at least a quarterly account statement from the account’s custodian. These reports
show the rate of return of accounts under management. We urge Clients to carefully review
these statements.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
OTHER COMPENSATION
The Firm receives an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. Client do not pay more for assets maintained at Schwab as a
result of these arrangements. However, the Firm benefits from the referral arrangement because
the cost of these services would otherwise be borne directly by us. Client should consider these
conflicts of interest when selecting a custodian. The products and services provided by Schwab,
how they benefit us, and the related conflicts of interest are described above (see Item 12—
Brokerage Practices).
Marketing-expense reimbursements are typically the result of informal expense sharing
arrangements in which product sponsors may underwrite costs incurred for marketing such as
advertising, publishing and seminar expenses. Although receipt of these travel and marketing
expense reimbursements are not predicated upon specific sales quotas, the product sponsor
reimbursements are typically made by those sponsors for whom sales have been made or it is
anticipated sales will be made.
Our Firm may be asked to recommend a financial professional, such as an attorney, accountant,
or mortgage broker. In such cases, our Firm does not receive any direct compensation in return
for any referrals made to individuals or firms in our professional network. Clients must
independently evaluate these firms or individuals before engaging in business with them and
clients have the right to choose any financial professional to conduct business. Individuals and
firms in our financial professional network may refer clients to our Firm. Again, our Firm does not
pay any direct compensation in return for any referrals made to our Firm. Our Firm does
recognize the fiduciary responsibility to place your interests first and have established policies in
this regard to mitigate any conflicts of interest.
CLIENT REFERRALS
The Firm does not accept nor receive compensation for client referrals.
RELATIONSHIP WITH SMARTASSET
The Firm pays a fee to participate in an online matching program that seeks to match prospective
advisory clients with investment advisers. The program, which is operated by SmartAsset,
provides information about investment advisory firms to persons who have expressed an interest
in such firms. The program also provides the name and contact information of such persons to
the advisory firms as potential leads. The fee we pay for being provided with potential leads
varies based on certain factors, including the size of the person’s portfolio, and the fee is payable
regardless of whether the prospect becomes our advisory client.
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ITEM 15 – CUSTODY
Custody, as it applies to investment advisors, has been defined by regulators as having access or
control over client funds and/or securities. In other words, custody is not limited to physically
holding client funds and securities. If an investment adviser has the ability to access or control
client funds or securities, the investment adviser is deemed to have custody and must ensure
proper procedures are implemented.
All Client funds, securities and accounts are held at a qualified custodian, Charles Schwab. The
Firm does not take possession of your securities. However, Clients will be asked to authorize us
with the ability to instruct the custodian to deduct our management fee directly from your
account. Client may terminate this authorization at any time with written notice to Adviser. In
addition to the fee invoice, Clients will receive at least quarterly statements from the qualified
custodian that holds and maintains your assets. Furthermore, when we calculate our investment
management fees and instruct the custodian to remit these fees to us directly from clients’
accounts, the custodian does not verify our calculation of fees. We perform quarterly testing to
ensure that our fees are charged in accordance with the client’s Agreement. The Firm urges each
Client to carefully compare and review such statements.
ITEM 16 – INVESTMENT DISCRETION
The Firm offers discretionary investment management services. Client must sign the investment
management agreement to grant us discretionary power over the account to supervise and
direct, on an on-going basis, investments in accordance with the client’s investment objective
and guidelines. Our investment management agreement contains a limited power of attorney
that allows us to select the security, the amount, and the time of the purchase or sale in your
account and to place orders with the custodian. It also allows us to place each such trade without
your prior approval. In addition to our investment management agreement, your custodian will
request that Client sign the custodian’s limited power of attorney. This varies with each
custodian. The Firm discusses all limited powers of attorney with Client prior to their execution.
In all cases, however, such discretion is to be exercised in a manner consistent with the stated
investment objectives for your account, and any other investment policies, limitation or
restrictions.
ITEM 17 – VOTING CLIENT SECURITIES
We will not vote proxies under our limited discretionary authority. You are welcome to vote
proxies or designate an independent third-party at your own discretion. You designate proxy
voting authority in the custodial account documents. You must ensure that proxy materials are
sent directly to you or your assigned third party. We do not take action with respect to any
securities or other investments that become the subject of any legal proceedings, including
bankruptcies.
Class Action Suits - A class action is a procedural device used in litigation to determine the rights
of and remedies, if any, for large numbers of people whose cases involve common questions of
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law and/or fact. Class action suits frequently arise against companies that publicly issue
securities, including securities recommended by investment advisors to clients. With respect to
class action suits and claims, you (or your agent) will have the responsibility for class actions or
bankruptcies, involving securities purchased for or held in your account. We do not provide such
services and are not obligated to forward copies of class action notices we may receive to you or
your agents.
ITEM 18 – FINANCIAL INFORMATION
BALANCE SHEET
The Firm does not require or solicit prepayment of more than $1200 in fees per client, six months
or more in advance. Therefore, the Firm is not required to provide a balance sheet.
FINANCIAL CONDITION
The Firm is required in this Item to provide Client with certain financial information or disclosures
about our financial condition if the Firm has a financial commitment that impairs our ability to
service you. The Firm does not have a financial commitment that impairs our ability to service
you.
BANKRUPTCY
The Firm has not been the subject of a bankruptcy proceeding.
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Primary Brochure: WRAP BROCHURE (2025-05-14)
View Document Text
HASENBERG FINANCIAL GROUP
Hasenberg Financial Group
431 East Claremont Ave., Suite E
Eau Claire, WI 54701
Phone: (715) 839-6566
WEBSITE: WWW.HASENBERGINC.COM
FORM ADV 2A APPENDIX 1 – WRAP FEE PROGRAM BROCHURE
FIRM BROCHURE
MAY 9, 2025
This brochure provides information about the qualifications and business practices of
Christopher J. Hasenberg, Inc. dba Hasenberg Financial Group (“Hasenberg Financial Group”). If
Client has any questions about the contents of this brochure, please contact us at (715) 839-
6566. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Hasenberg Financial Group is a registered investment adviser. Registration of an investment
adviser does not imply any level of skill or training.
Additional information about Hasenberg Financial Group is available on the SEC’s website
www.adviserinfo.sec.gov. Clients can search this site by a unique identifying number, known as a
CRD number. Hasenberg Financial Group’s CRD number is 326053.
ITEM 2 - MATERIAL CHANGES
This section of the Brochure will address only those “material changes” that have been
incorporated since our last delivery or posting of this document on the SEC’s public disclosure
website (IAPD) www.adviserinfo.sec.gov.
The following material changes have occurred since the Firm’s last annual amendment filing on
January 27, 2025:
•
Item 4 Advisory Business: The Firm has updated their fee tier schedule to reflect:
Custodian Reported Account Value
$0 to $400,000
$400,001 to $750,000
$750,001 to $1,000,000
$1,000,000 to $3,000,000
$3,000,001 to $10,000,000
$10,000,001 to $25,000,000
$25,000,000+
Annual Management Fee
1.75% on the first $400,000
1.25% on the next $350,000
1.00% on the next $250,000
0.75% on the next $2,000,000
0.60% on the next $7,000,000
0.50% on the next $15,000,000
Negotiable
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ITEM 3 – TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES .............................................................................................................................. 2
ITEM 3 – TABLE OF CONTENTS ............................................................................................................................. 3
ITEM 4 – ADVISORY BUSINESS .............................................................................................................................. 4
ITEM 5 – ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS ...................................................................................... 8
ITEM 6 – PORTFOLIO MANAGER SELECTION AND EVALUATION .................................................................................. 8
ITEM 7 – CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGER(S) ................................................................... 12
ITEM 8 – CLIENT CONTACT WITH PORTFOLIO MANAGERS ...................................................................................... 12
ITEM 9 – ADDITIONAL INFORMATION ................................................................................................................. 12
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ITEM 4 – ADVISORY BUSINESS
OWNERSHIP/ADVISORY HISTORY
Christopher J. Hasenberg, Inc. dba Hasenberg Financial Group (“Adviser” or “Firm”) is a Wisconsin
corporation formed in April 2013. The Firm became registered as an investment adviser in May
2023. Christopher J. Hasenberg is the owner and President. Alisha Arvold is the Chief Compliance
Officer.
We offer a wrap fee program as described in this Wrap Fee Program Brochure. A wrap fee
program is generally considered any arrangement under which clients receive investment
advisory services and the execution of client transactions for a specified fee or fees not based
upon transactions in their accounts. All our investment management clients will be offered the
wrap fee program structure that includes, as a single fee, the securities transaction costs for
trading in Client accounts along with the investment advisory fees earned by our firm. Our firm
receives a portion of the wrap fee for the services rendered. While traditional Wrap Fee
Programs are often rigid, pre-packaged investment programs, our firm customizes its investment
strategies individually for its Clients. Prior to receiving services through the Program, clients are
required to enter into a written agreement with our firm setting forth the relevant terms and
conditions of the investment advisory relationship (the “Agreement”).
WRAP ADVISORY SERVICES OFFERED
PORTFOLIO MANAGEMENT SERVICES
The Firm offers portfolio management services on a discretionary basis that involve assisting with
the ongoing management of your investment accounts. This service is offered through a wrap
fee program. Please see our Appendix 1 for additional information. Prior to entering into an
agreement, the Firm works with the Client to understand the Client’s investment objectives, time
frame, risk tolerance and other considerations. Once the Firm has this information, the Firm
creates an individualized portfolio. The Firm will request discretionary authority from the Client
in order to select the securities and execute transactions without your prior permission. The Firm
bases recommendations on a variety of factors including, but not limited to, performance risk,
fees, tax efficiency of different investment strategies, as well as your input and preferences
regarding the strategies. We will accept accounts with certain trading restrictions if
circumstances warrant. Clients have the ability to leave standing instructions with us to refrain
from investing in particular industries or invest in limited amounts of securities. We primarily
allocate client assets among Exchanged Traded Funds (“ETFs”) and Mutual Funds. Clients may
engage us to advise on certain investment products that are not maintained at our Firm’s
recommended custodian, such as variable life insurance, annuity contracts, and assets held in
employer sponsored retirement plans. Where appropriate, we provide advice about any type of
held away account that is part of a client portfolio.
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You are advised and are expected to understand that our past performance is not a guarantee of
future results. Certain market and economic risks exist that adversely affect an account’s
performance. This could result in capital losses in your account.
Estate Planning Services
Hasenberg Financial Group uses Wealth.com to provide a holistic estate planning solution that
allows clients to create, manage and administrate estate plans through a technology platform.
Wealth.com facilitates an optional hybrid model where clients can start the process digitally, but
still receive a human experience by consulting live with one of the local Trust and Estate
attorneys. Hasenberg Financial Group purchases an annual license and access to the Wealth.com
platform. Wealth.com allows clients to create estate planning documents to action the legacy
objectives that our firm will design together. Once referred to Wealth.com, client enters the
Wealth.com platform and is guided through the document creation process by Wealth.com, not
by Hasenberg Financial Group. Though advisors can refer clients to the Wealth.com platform,
Hasenberg Financial Group and its advisors are not involved with the drafting of the legal
documents and do not have the ability to make selections for the client. With Advisor only access
to Wealth.com, Hasenberg Financial Group and its advisor representatives can receive read-only
visibility of the client account. This allows our advisors to assist clients in completing the process
of creating and monitoring for optimization opportunities.
RELATIVE COST OF THE WRAP PROGRAM
Our Firm provides its advisory services as part of a wrap fee program. A wrap fee program is an
arrangement where brokerage commissions and transaction costs are absorbed by the Firm. The
fee covers transaction costs or commissions resulting from the management of your accounts.
Participants in the Program may pay a higher aggregate fee than if brokerage services are
purchased separately. Additional information about the Program is available in Hasenberg
Financial Group’s Wrap Brochure, which appears as Part 2A Appendix 1 of the Firm’s Form ADV.
Our “wrap” fee may be more or less than the fees and commissions charged by other advisory
firms, third-party managers, and brokerage firms if the services were acquired separately.
The Firm charges an annual management fee (“fee”) based on a percentage of assets under
management in your account as reported by the custodian. Our fee schedule is:
Custodian Reported Account Value
$0 to $400,000
$400,001 to $750,000
$750,001 to $1,000,000
$1,000,000 to $3,000,000
$3,000,001 to $10,000,000
$10,000,001 to $25,000,000
$25,000,000+
Annual Management Fee
1.75% on the first $400,000
1.25% on the next $350,000
1.00% on the next $250,000
0.75% on the next $2,000,000
0.60% on the next $7,000,000
0.50% on the next $15,000,000
Negotiable
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Our fee schedule is blended. This means an account valued at $500,000 will pay 1.75% on the
first $400,000 and 1.25% on the remaining $100,000. The fee is negotiable based on the size
and number of the account(s) managed.
The fee is calculated and collected monthly in arrears, meaning the Firm collects the
management fee at the end of each calendar month. The fee calculation is based on the
custodian’s reported average daily account balance for the month. This amount is multiplied
by the fee percentage and divided by 12. Cash balances and investments in money market
funds, demand deposit accounts, or certificates of deposit held in the account are included in
the fee calculations.
The Client will be asked to authorize us with the ability to instruct the custodian to withdraw our
management fee directly from your account. The Client may terminate this authorization at any
time.
In a wrap account, clients pay a single annual advisory fee for advisory services and execution of
transactions. Clients do not pay brokerage commissions, markups or transaction charges for
execution of transactions in addition to the advisory fee.
FINANCIAL PLANNING SERVICE FEES
For clients engaged in our investment management services, our financial planning services are
included in advisory fees described above.
For clients only engaging our Firm for financial planning services only, financial planning is offered
under a separate agreement and separate fee. Fees may vary based on the extent and complexity
of your individual or family circumstances and the amount of your assets under our management.
Our fee will be agreed in advance of services being performed and negotiated with you. The fee
will be determined based on factors including the complexity of your financial situation, agreed
upon deliverables, and whether you intend to implement any recommendations through
Hasenberg Financial Group. Financial Planning fees may be fixed or hourly. The fixed fees range
from $1,800 to $25,000. Hourly fees are $250/hour. The specific fee for your financial plan will
be discussed with you and specified in your planning agreement with Hasenberg Financial Group
Typically, we complete a plan within a month and will present it to you within 90 days of the
contract date, if you have provided us all information needed to prepare the financial plan. Fifty
percent (50%) of the financial planning fees are due upon execution of the financial planning
agreement. The remainder is due at the time the financial plan is delivered to you.
Estate Planning Services
Clients who wish to engage our Firm for estate planning services, estate planning is offered under
a separate agreement and separate fee. Clients who utilize the estate planning services offered
through Wealth.com will be charged a flat fee of $1,000.
IMPORTANT CONSIDERATIONS
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• The benefits under a wrap fee program depend, in part, upon the size of the account, the
costs associated with managing the account, and the frequency or type of securities
transactions executed in the account.
• For example, a wrap fee program may not be suitable for all accounts, including but not
limited to accounts holding primarily, and for any substantial period of time, cash or cash
equivalent investments, fixed income securities or no-transaction-fee mutual funds, or any
other type of securities that can be traded without commissions or other transaction fees.
•
In order to evaluate whether a wrap fee arrangement is appropriate for the Client, the Client
should compare the agreed-upon Wrap Program Fee and any other costs associated with
participating in our Wrap Fee Program with the amounts that would be charged by other
advisers, broker-dealers, and custodians, for advisory fees, brokerage and execution costs,
and custodial services comparable to those provided under the Wrap Fee Program.
ADDITIONAL FEES AND EXPENSES
In addition to the advisory fees paid to Hasenberg Financial Group, clients may also incur certain
charges imposed by other third parties, custodians, trust companies, banks and other financial
institutions (collectively “Financial Institutions”). These additional charges may include charges
imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), foreign exchange tax odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Hasenberg Financial Group’s brokerage practices
are described at length in Item 12, below.
There are certain securities or investments a client wishes to purchase or hold in their account.
These investment products may carry fees from the delivering firm to the Custodian. Custodians
may also charge an additional fee for select securities and/or alternative investments to be
included in the holdings of their account. Our Firm will communicate in writing to the client on
the Advisory Agreement or Addendum if our firm will reimbursing these “holding” fees. The
reimbursement of these unique situations are based on the total assets in the client portfolio and
client relationship. For some of the fee reimbursements, certain custodians do not allow our firm
to directly reimburse additional fees directly into a client account. In those cases, the client
reimbursement is processed and recorded with Hasenberg Financial Group’s monthly billing
statement.
REGULATORY FEES
To facilitate the execution of trades, regulatory Trading Activity Fees (TAF) are added to
applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is
assessed on client accounts for sell transactions, and a FINRA fee is assessed on client accounts
for sell transactions, for certain covered securities. This fee is not charged by our Firm but is
accessed and collected by the custodian. The Custodian that our Firm uses, is a FINRA member
firm. These fees recover the costs incurred by the SEC and FINRA, for supervising and regulating
the securities markets and securities professionals. The fee rates vary depending on the type of
transaction and the size of that transaction.
For more information on the SEC and FINRA fees, please visit their websites:
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• www.sec.gov/fast-answers/answerssec31htm.html
• www.finra.org/industry/trading-activity-fee
TERMINATION OF SERVICES
Client may terminate any service for any reason after signing an advisory contract, without any
cost or penalty. Thereafter, the advisory contract may be terminated by either party at any
time by providing the other party with ten (10) days’ written notice. To cancel the advisory
contract, Client must notify us in writing at Hasenberg Financial Group, 431 East Claremont
Ave., Suite B, Eau Claire, WI 54701. Because the Firm charges in arrears, Client will receive an
invoice with a prorated fee that is based on the amount of time the Firm managed the account
during the termination month. For example, if Client cancels 15 days into a 30-day month,
Client will receive an invoice for 50% of the fee due that month. (15 days divided by 30 days
equals 50 percent).
ITEM 5 – ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS
Our services a primarily provided to individuals and high net worth individuals. The Firm does
not require a minimum account size.
ITEM 6 – PORTFOLIO MANAGER SELECTION AND EVALUATION
PORTFOLIO MANAGER SELECTION
Our Firm serves as the sponsor and portfolio manager for our Wrap Fee Program.
RELATED PERSONS
Our Firm’s investment adviser representatives serve as the portfolio manager for the services
under this Wrap Fee Program. We only manage this wrap fee program and we do not act as
portfolio manager for any third-party wrap fee programs.
SUPERVISED PERSONS
Our investment adviser representatives serve as the portfolio manager for the Wrap Fee Program
described in this Wrap Fee Program Brochure. Please refer to the Items 4 and 8 of the Part 2A Disclosure
Brochure for details on the services provided by our Firm. For information related to the background of
our supervised persons, please see Items 9 and 11 of the Part 2A Disclosure Brochure.
ADVISORY BUSINESS
Refer to Item 4 of this Wrap Fee Brochure for information about our wrap fee advisory program.
Each client has the opportunity to place reasonable restrictions on the types of investments to
be held in the portfolio. Restrictions on investments in certain securities or types of securities
may not be possible due to the level of difficulty this would entail in managing the account.
PARTICIPATION IN WRAP FEE PROGRAMS
Our Wrap Fee Program is managed on an individualized basis according to the client’s investment
objectives, financial goals, risk tolerance, etc.
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PERFORMANCE – BASED FEES & SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or securities
in a client account (so-called performance-based fees), nor engage side by side management.
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
The Firm manages model portfolios using tactical asset allocation. Tactical Asset Allocation is an
active management portfolio strategy that rebalances the percentage of assets held in various
categories to take advantage of market pricing anomalies or strong market sectors. This strategy
is designed to allow portfolio managers to create extra value by taking advantage of certain
situations in the marketplace. It is a moderately active strategy because portfolio managers
return to the portfolio's original strategic asset mix when desired short-term profits are achieved.
The risk associated with tactical asset allocation is that each class has different levels of risk and
return, so each will behave differently over time. There is no guarantee that moving additional
assets into an asset class will grow a portfolio.
The Firm also manages client portfolios based on income tax management situations. In these
cases, the Firm will not strictly follow our tactical asset allocation management system because
the Firm does not want to generate taxable revenue. The risk associated with this system would
be the client may miss some growth opportunities.
INVESTMENT RISKS
All investment programs have certain risks that are borne by the Client and investing in securities
involves risk of loss that clients should be prepared to bear. Our goal is to reduce the risk of loss,
but not at the expense of portfolio growth. Recommended investment strategies seek to balance
risks and rewards to achieve investment objectives. To manage risk, the Firm rebalances model
portfolios on an as needed basis to bring the asset allocations back to their intended balances.
Client should feel free to ask questions about risks that he or she does not understand; the Firm
would be pleased to discuss them.
RECOMMENDED SECURITIES
The Firm uses several types of securities in your portfolios including, but not limited to, mutual
funds, exchange traded funds (ETFs), stocks, and bonds. On rare occasions the Firm may use
inverse or leveraged mutual funds or ETFs. Some of the risk associated with these securities
include:
• Credit Risk: This is the risk that an issuer of a bond could suffer an adverse change in
financial condition that results in a payment default, security downgrade, or inability to
meet a financial obligation.
•
Inflation Risk: This is the risk that inflation will undermine the performance of an
investment and/or the future purchasing power of a client's assets.
•
Interest Rate Risk: The chance that bond prices overall will decline because of rising
interest rates.
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•
International Investing Risk: Investing in the securities of non-U.S. companies involves
special risks not typically associated with investing in U.S. companies. Foreign securities
tend to be more volatile and less liquid than investments in U.S. securities, and may lose
value because of adverse political, social or economic developments overseas or due to
changes in the exchange rates between foreign currencies and the U.S. dollar. In addition,
foreign investments are subject to settlement practices, as well as regulatory and financial
reporting standards, that differ from those of the U.S.
• Exchange Traded Funds (ETFs) Risk: ETFs are typically investment companies that are
legally classified as open-end mutual funds or unit investment trusts; however, they differ
from traditional investment companies because ETF shares are listed on a securities
exchange. Shares can be bought or sold through the trading day like shares of other
publicly traded companies. ETF shares may trade at a discount or premium to their net
asset value. This difference between he bid price and the asking price is often referred to
as the “spread”. The spread varies over time based on the ETF’s trading volume and
market liquidity and is generally lower if the ETF has a lot of trading volume and market
liquidity and higher if the ETF has little trading volume and market liquidity. Although
many ETFs are registered as investment companies under the Investment Company Act
of 1940 like traditional mutual funds, some ETFs, including those that invest in
commodities, are not registered as investment companies.
•
Inverse Fund Risk: An inverse ETF or mutual fund (“fund”) attempts to mimic the inverse,
or opposite, of its stated benchmark. For example, an inverse S&P 500 fund would
attempt to deliver the opposite of the S&P 500's daily performance, net of fees. These
funds, also called "short fund or Bear fund" are often used to profit from a downturn in a
given market, sector, or index, or to hedge against a potential loss in their portfolio.
Although an inverse fund does not explicitly use leverage to magnify the intended return,
they can suffer from the same compounding effects as the leveraged long and leveraged
short funds.
• Leveraged Fund Risk: A leveraged ETF or mutual fund (“fund”) seeks to generate a return
that is a multiple (usually 2X or 3X or -2X or -3X) of its benchmark index’s performance
over a specific, pre-set time period indicated in the fund’s prospectus. That time period is
also referred to as the "rebalancing period", and it is generally only one day, although it
could be for a longer time period such as a month. As a result, the returns for these types
of funds can differ significantly from that of their benchmark index, over periods lasting
longer than the rebalancing period because of the compounding of returns. Generally,
the longer the security is held, the more likely the returns of the Leveraged product will
differ from the long-term return of the index. Although potential returns are increased
by leveraging, so are the potential losses, so these securities carry significant risk. As a
result, leveraged and inverse funds are intended only for sophisticated investors with an
aggressive tolerance for risk.
• Manager Risk: The chance that the proportions allocated to the various securities will
cause the client’s account to underperform relevant to benchmarks or other accounts
with a similar investment objective.
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• Stock Market Risk: The chance that stock prices overall will decline. Stock markets tend
to move in cycles, with periods of rising stock prices and periods of falling stock prices.
• Performance of Underlying Managers: We select the mutual funds and ETFs in the asset
allocation models. However, we depend on the manager of such funds to select individual
investments in accordance with their stated investment strategy.
•
Liquidity Risk: Liquidity risk exists when particular investments would be difficult to
purchase or sell, possibly preventing clients from selling such securities at an
advantageous time or price.
• Commodities Risk: If the commodity is purchased in physical form, such as gold bars and
coins, for example, there are risks associated with transporting it from the place of
purchase and of storing it securely over time. There are also risks that the transaction
costs of buying or selling the physical commodity may be high. Additionally, there may be
liquidity risks (one-half of a gold coin cannot be sold, for example). If the commodity is
purchased in non-physical form, such as unallocated gold accounts, ETFs or other unit and
investment trusts, there are risks associated with the movement in gold prices and the
ability of the fund or trust manager to respond or deal with those price movements. There
also may be initial charges as well as annual management fees associated with the fund
or trust.
• Cybersecurity Risk: In addition to the Material Risks listed above, investing involves
various operational and “cybersecurity” risks. These risks include both intentional and
unintentional events at our firm or one of its third-party counterparties or service
providers, that may result in a loss or corruption of data, result in the unauthorized
release or other misuse of confidential information, and generally compromise our Firm’s
ability to conduct its business. A cybersecurity breach may also result in a third-party
obtaining unauthorized access to our clients’ information, including social security
numbers, home addresses, account numbers, account balances, and account holdings.
Our Firm has established business continuity plans and risk management systems
designed to reduce the risks associated with cybersecurity breaches. However, there are
inherent limitations in these plans and systems, including that certain risks may not have
been identified, in large part because different or unknown threats may emerge in the
future. As such, there is no guarantee that such efforts will succeed, especially because
our Firm does not directly control the cybersecurity systems of our third-party service
providers. There is also a risk that cybersecurity breaches may not be detected.
VOTING CLIENT SECURITIES
We will not vote proxies under our limited discretionary authority. You are welcome to vote
proxies or designate an independent third-party at your own discretion. You designate proxy
voting authority in the custodial account documents. You must ensure that proxy materials are
sent directly to you or your assigned third party. We do not take action with respect to any
securities or other investments that become the subject of any legal proceedings, including
bankruptcies.
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Class Action Suits - A class action is a procedural device used in litigation to determine the rights
of and remedies, if any, for large numbers of people whose cases involve common questions of
law and/or fact. Class action suits frequently arise against companies that publicly issue
securities, including securities recommended by investment advisors to clients. With respect to
class action suits and claims, you (or your agent) will have the responsibility for class actions or
bankruptcies, involving securities purchased for or held in your account. We do not provide such
services and are not obligated to forward copies of class action notices we may receive to you or
your agents.
ITEM 7 – CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGER(S)
Our Firm is required to describe the type and frequency of the information it communicates to
external managers that may be involved in managing its Clients' investment portfolios.
Hasenberg Financial Group serves as the sole portfolio manager under this Wrap Fee Program
and, as such, we have no information to disclose regarding this Item.
ITEM 8 – CLIENT CONTACT WITH PORTFOLIO MANAGERS
Our Firm does not place restrictions on the client’s ability to contact and consult their financial
advisor. As the portfolio manager, clients are free to contact us at any time.
ITEM 9 – ADDITIONAL INFORMATION
All the information disclosed in Item 9 is for Wrap Fee Clients.
DISCIPLINARY INFORMATION
We do not have any legal, financial or other “disciplinary” item to report. No management
persons listed on Schedule A/B of the ADV Part 1 have been subject to any criminal or civil actions,
administrative proceedings, or self-regulatory organization (SRO) proceedings.
FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
BROKER DEALER
Hasenberg Financial Group is not a broker/dealer, but our Investment Adviser Representatives
(“IAR”) are registered representatives of Purshe Kaplan Sterling Investments, a full-service
broker/dealer and member FINRA/SIPC (“PKS”), a full-service broker-dealer, member
FINRA/SIPC, which compensates them for effecting securities transactions. When placing
securities transactions through PKS in their capacity as registered representatives, they will earn
sales commissions. Investment advisory services and advisory fees are offered separately
through Hasenberg Financial Group. Because the IARs are dually registered with PKS and
Hasenberg Financial Group, PKS has certain supervisory and administrative duties pursuant to
the requirements of FINRA Conduct Rule 3040. PKS and Hasenberg Financial Group are not
affiliated companies. IARs of Hasenberg Financial Group spend a portion their time in connection
with broker/dealer activities.
As a broker-dealer, PKS engages in a broad range of activities normally associated with securities
brokerage firms. Pursuant to the investment advice given by Hasenberg Financial Group or its
IARs, investments in securities may be recommended for clients. If PKS is selected as the broker-
dealer, PKS and its registered representatives, including IARs of Hasenberg Financial Group, will
receive commissions for executing securities transactions.
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You are advised that if PKS is selected as the broker-dealer, the transaction charges may be higher
or lower than the charges you may pay if the transactions were executed at other broker/dealers.
You should note, however, that you are under no obligation to purchase securities through IARs
of Hasenberg Financial Group or PKS.
Moreover, you should note that under the rules and regulations of FINRA, PKS has an obligation
to maintain certain client records and perform other functions regarding certain aspects of the
investment advisory activities of its registered representatives. These obligations require PKS to
coordinate with and have the cooperation of its registered representatives that operate as, or
are otherwise associated with, investment advisers other than PKS .
IARs of Hasenberg Financial Group, in their capacity as registered representatives of PKS, or as
agents appointed with various life, disability or other insurance companies, receive commissions,
12(b)-1 fees, fee trails, or other compensation from the respective product sponsors and/or as a
result of effecting securities transactions for clients. However, clients should note that they have
the right to decide whether or not to purchase any investment products through Hasenberg
Financial Group’s representatives.
INSURANCE
Some of the Firm’s Investment Adviser Representative (“IARs”) are also licensed insurance agents
and sell various life insurance products, long term care and fixed annuities. The Firm’s IARs
receive compensation (commissions, trails, or other compensation from the respective product
sponsors) as a result of effecting insurance transactions for clients. A portion of the time IARs
spend (generally less than 5%) is in connection with these insurance activities and it represents
less than 5% of the ongoing revenue for our IARs. The adviser has an incentive to recommend
insurance and this incentive creates a conflict of interest between your interests and our Firm.
Clients should note that they have the right to decide whether or not to engage the services of
our IARs. Further, clients should note they have the right to decide whether to act on the
recommendations and the right to choose any professional to execute the advice for any
insurance products through our IAR or any licensed insurance agent not affiliated with our Firm.
We recognize the fiduciary responsibility to place your interests first and have established
policies in this regard to avoid any conflicts of interest.
TAX SERVICES
The Firm has an affiliated company, Hasenberg Tax Services, Inc., which provides tax preparation
and planning services. The Firm recommends its services to investment advisory clients. It
charges separate fee from investment advisory fees. The adviser has an incentive to recommend
tax services and this incentive creates a conflict of interest between your interests and the Firm.
Clients should note that they have the right to decide whether or not to engage the services of
our IARs. Further, clients should note they have the right to decide whether to act on the
recommendations and the right to choose any professional to execute the advice for any tax
services through our IAR or any licensed tax agent not affiliated with our Firm. We recognize the
fiduciary responsibility to place your interests first and have established policies in this regard to
avoid any conflicts of interest.
OTHER AFFILIATIONS
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Christopher Hasenberg, managing member of the Firm, serves as managing member of an
affiliated entity, Hasenberg Bowers Hartsough Investments, LLC (“HBH”). This commonly owned
entity is used for Mr. Hasenberg’s personal real estate investments. Mr. Hasenberg owns the
building in which the Firm’s headquarters are located and may receive rental income.
FUTURES/COMMODITIES FIRM AFFILIATION
The Firm does not have an application pending to register, as a futures commission merchant,
commodity pool operator, a commodity trading adviser, or an associated person of the foregoing
entities.
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTION AND PERSONAL TRADING
DESCRIPTION
Hasenberg Financial Group and persons associated with us are allowed to invest for their own
accounts or to have a financial interest in the same securities or other investments that we
recommend or acquire for your account, and may engage in transactions that are the same as or
different than transactions recommended to or made for your account. This creates the potential
for a conflict of interest.
Hasenberg Financial Group Principals and associated persons will have investment interests with
each other and with family members that also happen to be clients of Hasenberg Financial Group.
These investments are an ongoing part of their personal and family financial, business, and estate
planning. Never will the active management or trading of principals, employees, or family
members and relatives accounts be handled prior to that of other clients of Hasenberg Financial
Group . We recognize the fiduciary responsibility to place your interests first and have established
policies in this regard to avoid any potential conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct
expected of our advisory personnel to mitigate this conflict of interest. The Code of Ethics
addresses, among other things, personal trading, gifts, the prohibition against the use of inside
information and other situations where there is a possibility for conflicts of interest.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they
are in a position of trust and must act with complete propriety at all times, protect the reputation
of Hasenberg Financial Group , guard against violation of the securities laws, and establish
procedures for personnel to follow so that we may determine whether their personnel are
complying with the firm’s ethical principles.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they
are in a position of trust and must act with complete propriety at all times, protect the reputation
of Hasenberg Financial Group guard against violation of the securities laws, and establish
procedures for personnel to follow so that we may determine whether their personnel are
complying with the firm’s ethical principles.
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We have established the following restrictions in order to ensure our firm’s fiduciary
responsibilities:
1. No director, officer or employee of Hasenberg Financial Group shall prefer his or her own
interest to that of the advisory client.
2. We maintain a list of all securities holdings and anyone associated with this advisory
practice with access to advisory recommendations. These holdings are reviewed on a
regular basis by an appropriate officer/individual of Hasenberg Financial Group.
3. We emphasize the unrestricted right of the client to decline to implement any advice
rendered, except in situations where we are granted discretionary authority of the client’s
account.
4. We emphasize the unrestricted right of the client to select and choose any broker-dealer
(except in situations where we are granted discretionary authority) he or she wishes.
5. We require that all individuals must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
6. Any individual not in observance of the above may be subject to termination.
You may request a complete copy of our Code by contacting us at the address, telephone or email
on the cover page of this Part 2; attn: Chief Compliance Officer.
BROKERAGE PRACTICES
The Firm does not maintain custody of your assets that the Firm manages, although may be
deemed to have custody of your assets if Client gives the Firm authority to withdraw assets from
your account (see Item 15—Custody, below). Your assets must be maintained in an account at a
“qualified custodian,” generally a broker-dealer or bank. The Firm recommends that our clients
use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC as the
qualified custodian.
The Firm is independently owned and operated and are not affiliated with Schwab. Schwab will
hold your assets in a brokerage account and buy and sell securities when the Firm instructs them
to. While the Firm recommends that Client use Schwab as custodian/broker, Client will decide
whether to do so and will open your account with Schwab by entering into an account agreement
directly with them. Conflicts of interest associated with this arrangement are described below as
well as in Item 14 (Client referrals and other compensation). Client should consider these conflicts
of interest when selecting your custodian.
The Firm does not open an account for you, although the Firm may assist Client in doing so.
Even though your account is maintained at Schwab, and The Firm anticipates that most trades
will be executed through Schwab, the Firm can still use other brokers to execute trades for your
account as described below (see “Your brokerage and custody costs”). How the Firm selects
brokers/custodians
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The Firm seeks to recommend Schwab, a custodian/broker that will hold your assets and execute
transactions. When considering whether the terms that Schwab provide are, overall, most
advantageous to Client when compared with other available providers and their services, the
Firm considers a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally
without a separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-
traded funds [ETFs], etc.)
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate the prices
• Availability of other products and services that benefit us, as discussed below (see
“Products and services available to us from Schwab”)
YOUR BROKERAGE AND CUSTODY COSTS
For our clients’ accounts that Schwab maintains, Schwab generally does not charge Client
separately for custody services but is compensated by charging us commissions or other fees on
trades that it executes or that settle into your Schwab account. Certain trades (for example, many
mutual funds and ETFs) may not incur Schwab commissions or transaction fees. Schwab is also
compensated by earning interest on the uninvested cash in your account in Schwab’s Cash
Features Program. In addition to commissions, Schwab charges us a flat dollar amount as a
“prime broker” or “trade away” fee for each trade that the Firm has executed by a different
broker-dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into your Schwab account. These fees are in addition to the commissions or other
compensation the Firm pays the executing broker-dealer. Because of this, to minimize your
trading costs, the Firm has Schwab execute most trades for your account.
The Firm is not required to select the broker or dealer that charges the lowest transaction cost,
even if that broker provides execution quality comparable to other brokers or dealers. Although
the Firm is not required to execute all trades through Schwab, the Firm has determined that
having Schwab execute most trades is consistent with our duty to seek “best execution” of your
trades. Best execution means the most favorable terms for a transaction based on all relevant
factors, including those listed above (see “How the Firm selects brokers/custodians”). By using
another broker or dealer Client may pay lower transaction costs.
PRODUCTS AND SERVICES AVAILABLE TO US FROM SCHWAB
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms
like us. They provide us and our clients with access to their institutional brokerage services
(trading, custody, reporting, and related services), many of which are not typically available to
Schwab retail customers. However, certain retail investors may be able to get institutional
brokerage services from Schwab without going through us. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts,
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while others help us manage and grow our business. Schwab’s support services are generally
available on an unsolicited basis (the Firm doesn’t have to request them) and at no charge to us.
Following is a more detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which the Firm might not
otherwise have access or that would require a significantly higher minimum initial investment by
our clients. Schwab’s services described in this paragraph generally benefit Client and Client
accounts.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit Client or Client accounts. These products and
services assist us in managing and administering our clients’ accounts and operating our firm.
They include investment research, both Schwab’s own and that of third parties. We use this
research to service all or a substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance
providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab also discounts or waives its fees for some of these
services or pays all or a part of a third party’s fees. Schwab also provides us with other benefits,
such as occasional business entertainment of our personnel. If Client did not maintain Client
accounts with Schwab, the Firm would be required to pay for these services from our own
resources.
OUR INTEREST IN SCHWAB’S SERVICES
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The availability of these services from Schwab benefits us because the Firm does not have to
produce or purchase them. The Firm doesn’t have to pay for Schwab’s services. These services
are not contingent upon us committing any specific amount of business to Schwab in trading
commissions or assets in custody. The fact that the Firm receives these benefits from Schwab is
an incentive for us to recommend the use of Schwab rather than making such a decision based
exclusively on your interest in receiving the best value in custody services and the most favorable
execution of your transactions. This is a conflict of interest. The Firm believes, however, that
taken in the aggregate, our recommendation of Schwab as custodian and broker is in the best
interests of our clients. Our selection is primarily supported by the scope, quality, and price of
Schwab’s services (see “How the Firm selects brokers/custodians”) and not Schwab’s services
that benefit only the Firm.
TRADE ERRORS
We have implemented procedures designed to prevent trade errors; however, trade errors in
client accounts cannot always be avoided. Consistent with our fiduciary duty, it is our policy to
correct trade errors in a manner that is in the best interest of the client. In cases where the client
causes the trade error, the client will be responsible for any loss resulting from the correction.
Depending on the specific circumstances of the trade error, the client may not be able to receive
any gains generated as a result of the error correction. In all situations where the client does not
cause the trade error, the client will be made whole and we will absorb any loss resulting from
the trade error if the error was caused by the firm. If the error is caused by the Custodian, the
Custodian will be responsible for covering all trade error costs. Our Firm will never benefit or
profit from trade errors.
BROKERAGE FOR CLIENT REFERRALS
The Firm does not receive client referrals from any custodian or third party in exchange for using
that custodian or third party.
DIRECTED BROKERAGE
We do not routinely require that you direct us to execute transactions through a specified broker
dealer. Additionally, we typically do not permit you to direct brokerage. We place trades for
your account subject to our duty to seek best execution and other fiduciary duties.
TRADE AGGREGATION
The Firm may aggregate transactions in equity and fixed income securities for a client with other
clients to improve the quality of execution. When transactions are aggregated, the actual prices
applicable to the aggregated transactions will be averaged, and your account will be deemed to
have purchased or sold its proportionate share of the securities involved at the average price
obtained. We may determine not to aggregate transactions, for example, based on the size of
the trades, the number of client’s accounts, and the timing of the trades, the liquidity of the
securities or the discretionary or non-discretionary nature of the trades. If we do not aggregate
orders, purchasing securities around the same time may receive a less favorable price than other
clients. This means that the practice of not aggregating may cost the Client more money.
PERIODIC ACCOUNT REVIEWS AND REVIEWERS- INVESTMENT SUPERVISORY SERVICES
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Our Investment Adviser Representatives will monitor client accounts on a regular basis and
perform annual reviews with each client. All accounts are reviewed for consistency with client
investment strategy, asset allocation, risk tolerance, and performance relative to the appropriate
benchmark. More frequent reviews may be triggered by changes in an account holder’s personal,
tax, or financial status. Geopolitical and macroeconomic specific events may also trigger reviews.
You are urged to notify us of any changes in your personal circumstances.
REPORTS
Financial planning clients receive either a written or digital financial plan. Portfolio management
clients receive at least a quarterly account statement from the account’s custodian. These reports
show the rate of return of accounts under management. We urge Clients to carefully review
these statements.
CLIENT REFERRALS AND OTHER COMPENSATION
The Firm receives an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. Client do not pay more for assets maintained at Schwab as a
result of these arrangements. However, the Firm benefits from the referral arrangement because
the cost of these services would otherwise be borne directly by us. Client should consider these
conflicts of interest when selecting a custodian. The products and services provided by Schwab,
how they benefit us, and the related conflicts of interest are described above (see Item 12—
Brokerage Practices).
Marketing-expense reimbursements are typically the result of informal expense sharing
arrangements in which product sponsors may underwrite costs incurred for marketing such as
advertising, publishing and seminar expenses. Although receipt of these travel and marketing
expense reimbursements are not predicated upon specific sales quotas, the product sponsor
reimbursements are typically made by those sponsors for whom sales have been made or it is
anticipated sales will be made.
Our Firm may be asked to recommend a financial professional, such as an attorney, accountant,
or mortgage broker. In such cases, our Firm does not receive any direct compensation in return
for any referrals made to individuals or firms in our professional network. Clients must
independently evaluate these firms or individuals before engaging in business with them and
clients have the right to choose any financial professional to conduct business. Individuals and
firms in our financial professional network may refer clients to our Firm. Again, our Firm does not
pay any direct compensation in return for any referrals made to our Firm. Our Firm does
recognize the fiduciary responsibility to place your interests first and have established policies in
this regard to mitigate any conflicts of interest.
CLIENT REFERRALS
The Firm does not accept nor receive compensation for client referrals.
RELATIONSHIP WITH SMARTASSET
The Firm pays a fee to participate in an online matching program that seeks to match prospective
advisory clients with investment advisers. The program, which is operated by SmartAsset,
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provides information about investment advisory firms to persons who have expressed an interest
in such firms. The program also provides the name and contact information of such persons to
the advisory firms as potential leads. The fee we pay for being provided with potential leads
varies based on certain factors, including the size of the person’s portfolio, and the fee is payable
regardless of whether the prospect becomes our advisory client.
CUSTODY
Custody, as it applies to investment advisors, has been defined by regulators as having access or
control over client funds and/or securities. In other words, custody is not limited to physically
holding client funds and securities. If an investment adviser has the ability to access or control
client funds or securities, the investment adviser is deemed to have custody and must ensure
proper procedures are implemented.
All Client funds, securities and accounts are held at a qualified custodian, Charles Schwab. The
Firm does not take possession of your securities. However, Clients will be asked to authorize us
with the ability to instruct the custodian to deduct our management fee directly from your
account. Client may terminate this authorization at any time with written notice to Adviser. In
addition to the fee invoice, Clients will receive at least quarterly statements from the qualified
custodian that holds and maintains your assets. Furthermore, when we calculate our investment
management fees and instruct the custodian to remit these fees to us directly from clients’
accounts, the custodian does not verify our calculation of fees. We perform quarterly testing to
ensure that our fees are charged in accordance with the client’s Agreement. The Firm urges each
Client to carefully compare and review such statements.
FINANCIAL INFORMATION
The Firm does not require or solicit prepayment of more than $1200 in fees per client, six months
or more in advance. Therefore, the Firm is not required to provide a balance sheet. The Firm is
required in this Item to provide Client with certain financial information or disclosures about our
financial condition if the Firm has a financial commitment that impairs our ability to service you.
The Firm does not have a financial commitment that impairs our ability to service you. The Firm
has not been the subject of a bankruptcy proceeding.
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