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Item 1
Cover Page
Circle Advisers Inc.
SEC File Number: 801 – 18150
Brochure
Dated: December 24, 2025
Contact: Eric Block, Chief Compliance Officer
420 Lexington Avenue, Suite 1727
New York, New York 10170
This brochure provides information about the qualifications and business practices of Circle Advisers
Inc. If you have any questions about the contents of this brochure, please contact us at
(212) 885-4200 or eric@circleadvisersinc.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Circle Advisers Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Circle Advisers Inc. as a “registered investment adviser” or any reference to
being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
There has been one material change to this Form ADV 2A Brochure since our last Annual Amendment filing on
December 26, 2024:
-
Item 5 – Fees and Compensation
o The Firm is amending its fee schedule for all assets under the Firm’s management, including
cash, effective January 1, 2026 as outlined in Item 5.
ANY QUESTIONS: Registrant’s Chief Compliance Officer, Eric Block, remains available to address any
questions regarding the above changes, or any other issue pertaining to this Brochure.
Table of Contents
Item 3
Item 1
Cover Page ...................................................................................................................................... 1
Item 2 Material Changes ............................................................................................................................ 2
Table of Contents ............................................................................................................................ 2
Item 3
Advisory Business .......................................................................................................................... 3
Item 4
Fees and Compensation .................................................................................................................. 9
Item 5
Item 6
Performance-Based Fees and Side-by-Side Management ............................................................. 11
Types of Clients ............................................................................................................................ 11
Item 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 11
Item 9
Disciplinary Information ............................................................................................................... 13
Item 10 Other Financial Industry Activities and Affiliations ..................................................................... 13
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 13
Item 12 Brokerage Practices ...................................................................................................................... 14
Item 13 Review of Accounts ...................................................................................................................... 16
Item 14 Client Referrals and Other Compensation .................................................................................... 17
Item 15 Custody ......................................................................................................................................... 17
Item 16
Investment Discretion ................................................................................................................... 18
Item 17 Voting Client Securities ................................................................................................................ 18
Financial Information .................................................................................................................... 18
Item 18
Item 4
Advisory Business
A. Circle Advisers Inc. (the “Registrant”) is a corporation formed on September 15, 1982 in
the State of Delaware. The Registrant became an SEC registered Investment Adviser Firm
in January 1983. The Registrant is principally owned by Circle Consulting Group, Inc.
Thomas Martin is the Registrant’s President.
B. As discussed below, the Registrant offers to its clients (individuals, pension and profit
sharing plans, etc.) investment advisory services, and, to the extent specifically requested
by a client, financial planning and related consulting services.
INVESTMENT ADVISORY SERVICES
The client can determine to engage the Registrant to provide non-discretionary investment
advisory services on a fee basis. The Registrant’s annual investment advisory fee is based
upon a percentage (%) of the market value of the assets placed under the Registrant’s
management.
to providing
investment advisory services, an
The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
COMPREHENSIVE REPORTING
Registrant may also provide comprehensive reporting services which can incorporate all of
the client’s investment assets, including those investment assets that are not part of the
assets managed by Registrant (the “Excluded Assets”). Should the client receive such
reporting services, the client acknowledges and understands that with respect to the
Excluded Assets, Registrant’s service is limited to reporting services only and does not
include investment management, review, or monitoring services, nor investment
recommendations or advice. Unless agreed to otherwise, in writing, the client and/or
his/her/its other advisors that maintain trading authority, and not Registrant, shall be
exclusively responsible for the investment performance of the Excluded Assets. Unless
also agreed to otherwise, in writing, Registrant does not provide investment management,
monitoring or implementation services for the Excluded Assets. In the event the client
desires that Registrant provide investment management services with respect to the
Excluded Assets, the client may engage Registrant to do so for a separate and additional
fee pursuant to the terms and conditions of an Investment Advisory Agreement between
Registrant and the client.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent requested by a client, the Registrant may determine to provide financial
planning and/or consulting services (including investment and non-investment related
matters, including estate planning, insurance planning, etc.) on a stand-alone separate fee
basis. Registrant’s planning and consulting fees are negotiable, but generally range from
$2,500 to $6,000 on a fixed fee basis, and from $125 to $500 on an hourly rate basis,
depending upon the level and scope of the service(s) required and the professional(s)
rendering the service(s). Prior to engaging the Registrant to provide planning or consulting
services, clients are generally required to enter into a Financial Planning and Consulting
Agreement with Registrant setting forth the terms and conditions of the engagement
(including termination), describing the scope of the services to be provided, and the portion
of the fee that is due from the client prior to Registrant commencing services. If requested
by the client, Registrant may recommend the services of other professionals for
implementation purposes, including certain of Registrant’s representatives in their
individual capacities as licensed insurance agents. (See disclosure at Item 10 C.). The
recommendation by Registrant’s supervised persons, that a client purchase an insurance
commission product presents a conflict of interest, as the receipt of commissions may
provide an incentive to recommend insurance products based on commissions received,
rather than on a particular client’s need. The client is under no obligation to engage the
services of any such recommended professional. The client retains absolute discretion over
all such implementation decisions and is free to accept or reject any recommendation from
the Registrant. Please Note: If the client engages any such recommended professional, and
a dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from and against the engaged professional. At all times, the engaged licensed
professional[s] (i.e., attorney, accountant, insurance agent, etc.), and not Registrant, shall
be responsible for the quality and competency of the services provided. Please Also Note:
Registrant believes that it is important for the client to address financial planning issues on
an ongoing basis. It remains the client’s responsibility to promptly notify the Registrant in
writing if there is ever any change in his/her/its financial situation or investment objectives
for the purpose of reviewing/evaluating/revising Registrant’s previous recommendations
and/or services.
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent requested and engaged by the client to do so, Registrant will
generally provide financial planning and related consulting services regarding matters such
as tax and estate planning, insurance, etc. per the terms and conditions of a separate
agreement and a separate fee as discussed at Item 5 below, the fee for which shall generally
be based upon the individual providing the service and the scope of the services to be
provided. Prior to engaging Registrant to provide planning or consulting services, clients
are generally required to enter into a Financial Planning and Consulting Agreement with
Registrant setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the portion of the fee that is due
from the client prior to Registrant commencing services.
Please Note: Retirement Rollovers-Potential for Conflict of Interest: A client or
prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in
the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If Registrant recommends that a
client roll over their retirement plan assets into an account to be managed by Registrant,
such a recommendation creates a conflict of interest if Registrant will earn new (or increase
its current) compensation as a result of the rollover. If Registrant provides a
recommendation as to whether a client should engage in a rollover or not (whether it is
from an employer’s plan or an existing IRA), Registrant is acting as a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. No client is
under any obligation to roll over retirement plan assets to an account managed by
Registrant, whether it is from an employer’s plan or an existing IRA. Registrant’s
Chief Compliance Officer, Eric Block, remains available to address any questions that
a client or prospective client may have regarding the potential for conflict of interest
presented by such rollover recommendation.
MISCELLANEOUS
Non-Investment Consulting/Implementation Services. To the extent requested by the
client, the Registrant may provide consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, executive compensation and
employment terms negotiations, etc. Neither the Registrant, nor any of its representatives,
serves as an accountant, and no portion of the Registrant’s services should be construed
as same. To the extent requested by a client, the Registrant may recommend the services of
other professionals for certain non-investment implementation purposes (i.e. attorneys,
accountants, insurance agents, etc.), including certain representatives of the Registrant in
their separate licensed capacities as discussed below. The client is under no obligation to
engage the services of any such recommended professional. The client retains absolute
discretion over all such implementation decisions and is free to accept or reject any
recommendation from the Registrant. Please Note: If the client engages any such
recommended professional, and a dispute arises thereafter relative to such engagement, the
client agrees to seek recourse exclusively from and against the engaged professional. At all
times, the engaged licensed professional[s] (i.e., attorney, accountant, insurance agent,
etc.), and not Registrant, shall be responsible for the quality and competency of the services
provided. Please Also Note: It remains the client’s responsibility to promptly notify the
Registrant in writing if there is ever any change in his/her/its financial situation or
investment objectives for the purpose of reviewing/evaluating/revising Registrant’s
previous recommendations and/or services. Please Also Note: Registrant’s Principal,
Thomas Martin, is a licensed attorney. Mr. Martin, however, does not provide legal services
to Registrant’s clients and no attorney-client relationship exists.
Insurance Agent. To the extent requested by a client, we may recommend the services of
certain of Registrant’s representatives in their separate individual capacities as licensed
insurance agents. The client is under no obligation to engage the services these
professionals. Please Note-Conflict of Interest: The recommendation that a client
purchase an insurance commission product from these professions in their individual
capacities as insurance agents, presents a conflict of interest, as the receipt of commissions
may provide an incentive to recommend insurance products based on commissions to be
received, rather than on a particular client’s need. The fees charged and compensation
derived from the sale of such insurance is separate from, and in addition to, Registrant’s
investment advisory fee. No client is under any obligation to purchase insurance
commission products from Registrant’s representatives. Clients are reminded that they may
purchase insurance products recommended by a Registrant’s representatives through other,
non-affiliated insurance agents. ANY QUESTIONS: Registrant’s Chief Compliance
Officer, Eric Block, remains available to address any questions that a client or
prospective client may have regarding the above conflicts of interest.
Other Business Activities. Mr. Martin is also a Principal of Circle Benefit Planning
Corporation. Circle Benefit is also a subsidiary of Registrant’s parent company, Circle
Consulting Group, Inc.
Other Financial Industry Activities. Prior to 1990, Circle Consulting Group, Inc. and
certain of its subsidiary companies, served as general partner in various limited partnerships
in which certain clients of Registrant joined as limited partners. Although Circle Consulting
Group, Inc. still serves as general partner to those limited partnerships that remain active,
Circle Consulting Group, Inc. has not formed any limited partnerships since 1989, and
correspondingly, no clients of Registrant have joined, nor have been solicited to join, any
such venture as limited partners, or in any other capacity, since that date.
Please Note: Non-Discretionary Service Limitations. Clients that determine to engage
the Registrant on a non-discretionary investment advisory basis must be willing to accept
that the Registrant cannot effect any account transactions without obtaining prior verbal
consent to any such transaction(s) from the client. Thus, in the event of a market correction
during which the client is unavailable, the Registrant will be unable to affect any account
transactions (as it would for its discretionary clients) without first obtaining the client’s
verbal consent.
ERISA Section 404(c) Investment Management
Currently, the Registrant renders consulting services to the sponsors of several “participant
directed” retirement plan established by the sponsor pursuant to Section 404(c) of ERISA.
Section 404(c) permits a Plan participant to exercise control over the assets contained in
his/her individual retirement account. Registrant provides the Plan sponsor with advice
relative to the investment alternatives available for Plan participants to choose from. In
addition, if requested by the sponsor, the Registrant shall provide Plan participants with
general impersonal informational seminars and/or materials which describe or explain the
various investment options available to them under the Plan. Registrant may render similar
consulting services to additional Plan sponsors in the future.
ERISA 3(21) Fiduciary
Currently, the Registrant provides investment advisory services, on a non-discretionary
basis to several defined benefit plans. As an ERISA 3(21) fiduciary, the Registrant makes
only recommendations to the plan sponsor and/or investment committee and does not
accept discretionary authority.
Please Note-Use of Mutual and Exchange Traded Funds: Registrant utilizes mutual
funds and exchange traded funds for its client portfolios. In addition to Registrant’s
investment advisory fee described below, and transaction and/or custodial fees discussed
above, clients will also incur, relative to all mutual fund and exchange traded fund
purchases, charges imposed at the fund level (e.g., management fees and other fund
expenses).
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when
requested to recommend a broker-dealer/custodian for client accounts, Registrant generally
recommends that Schwab or Fidelity serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Schwab and Fidelity charge
brokerage commissions, transaction, and/or other type fees for effecting certain types of
securities transactions (i.e., including transaction fees for certain mutual funds, and mark-
ups and mark-downs charged for fixed income transactions, etc.). The types of securities
for which transaction fees, commissions, and/or other type fees (as well as the amount of
those fees) shall differ depending upon the broker-dealer/custodian. While certain
custodians, including Schwab and Fidelity, generally (with the potential exception for large
orders) do not currently charge fees on individual equity transactions (including ETFs),
others do. Please Note: there can be no assurance that Schwab and/or Fidelity will not
change their transaction fee pricing in the future. Please Also Note: Fidelity and Schwab
may also assess fees to clients who elect to receive trade confirmations and account
statements by regular mail rather than electronically. Tradeaways: When beneficial to the
client, individual fixed‐income and/or equity transactions may be effected through broker‐
dealers with whom Registrant and/or the client have entered into arrangements for prime
brokerage clearing services, including effecting certain client transactions through other
SEC registered and FINRA member broker‐dealers (in which event, the client generally
will incur both the transaction fee charged by the executing broker‐dealer and a “trade-
away” fee charged by Schwab and/or Fidelity). The above fees/charges are in addition to
Registrant’s investment advisory fee at Item 5 below. Registrant does not receive any
portion of these fees/charges. ANY QUESTIONS: Registrant’s Chief Compliance
Officer, Name of CCO, remains available to address any questions that a client or
prospective client may have regarding the above.
Please Note: Cash Positions. Registrant treats cash as an asset class. As such, unless
determined to the contrary by Registrant, all cash positions (money markets, etc.) shall be
included as part of assets under management for purposes of calculating the Registrants’
advisory fee. At any specific point in time, depending upon perceived or anticipated market
conditions/events (there being no guarantee that such anticipated market conditions/events
will occur), the Registrant may maintain cash positions for defensive purposes. In addition,
while assets are maintained in cash, such amounts could miss market advances. Depending
upon current yields, at any point in time, Registrant’s advisory fee could exceed the interest
paid by the client’s money market fund. ANY QUESTIONS: Registrant’s Chief
Compliance Officer, Eric Block, remains available to address any questions that a
client or prospective may have regarding the above fee billing practice.
Margin Accounts: Risks/Conflict of Interest. Registrant does not recommend the use of
margin for investment purposes. A margin account is a brokerage account that allows
investors to borrow money to buy securities and/or for other non-investment borrowing
purposes. The broker/custodian charges the investor interest for the right to borrow money
and uses the securities as collateral. By using borrowed funds, the customer is employing
leverage that will magnify both account gains and losses. Should a client determine to use
margin, Registrant will include the entire market value of the margined assets when
computing its advisory fee. Accordingly, Registrant’s fee shall be based upon a higher
margined account value, resulting in Registrant earning a correspondingly higher advisory
fee. As a result, the potential of conflict of interest arises since Registrant may have an
economic disincentive to recommend that the client terminate the use of margin. Please Note:
The use of margin can cause significant adverse financial consequences in the event of a
market correction. ANY QUESTIONS: Our Chief Compliance Officer, Eric Block,
remains available to address any questions that a client or prospective client may have
regarding the use of margin.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. Registrant will review client portfolios on an ongoing basis to determine
if any changes are necessary based upon various factors, including, but not limited to,
investment performance, market conditions, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s investment objective. Based upon these
factors, there may be extended periods of time when Registrant determines that changes to a
client’s portfolio are unnecessary. Clients remain subject to the fees described in Item 5
below during periods of portfolio inactivity. Of course, as indicated below, there can be no
assurance that investment decisions made by the Registrant will be profitable or equal any
specific performance level(s).
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains
his/her/its responsibility to promptly notify the Registrant in writing if there is ever any
change in his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Client Reporting
The Registrant may engage the services of unaffiliated technology providers to assist it in its
client reporting capabilities. In so doing, the Registrant shall require any such provider
to affirm its confidentiality obligations relative to all client related information.
Other Assets. A client may:
hold securities that were purchased at the request of the client or acquired prior to
the client’s engagement of the Registrant. Generally, with potential exceptions, the
Registrant does not/would not recommend nor follow such securities, and
absent mitigating tax consequences or client direction to the contrary, would prefer
to liquidate such securities. Please Note: If/when liquidated, it should not be
assumed that the replacement securities purchased by the Registrant will outperform
the
liquidated positions. To the contrary, different types of investments
involve varying degrees of risk, and there can be no assurance that future
performance of any specific investment or investment strategy (including the
investments and/or
investment strategies recommended or undertaken by
the Registrant) will be profitable or equal any specific performance level(s)In
addition, there may be other securities and/or accounts owned by the client for which
the Registrant does not maintain custodian access and/or trading authority; and,
hold other securities and/or own accounts for which the Registrant does not maintain
custodian access and/or trading authority.
Corresponding Services/Fees: When agreed to by the Registrant, the Registrant shall:
(1) remain available to discuss these securities/accounts on an ongoing basis at the request
of the client; (2) shall generally consider these securities as part of the client’s overall asset
allocation; (3) report on such securities/accounts as part of regular reports that may be
provided by the Registrant; and, (4) include the market value of all such securities for
purposes of calculating advisory fee.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Eric Block, remains
available to address any questions regarding the above.
Investment Risk. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or undertaken
by Registrant) will be profitable or equal any specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that Registrant
and its third-party service providers use to provide services to Registrant’s clients employ
various controls, which are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and result in the unauthorized acquisition or use of clients’ confidential or non-
public personal information. Clients and Registrant are nonetheless subject to the risk of
cybersecurity incidents that could ultimately cause them to incur losses, including for
example: financial losses, cost and reputational damage to respond to regulatory
obligations, other costs associated with corrective measures, and loss from damage or
interruption to systems. Although Registrant has established its systems to reduce the risk
of cybersecurity incidents from coming to fruition, there is no guarantee that these efforts
will always be successful, especially considering that Registrant does not directly control
the cybersecurity measures and policies employed by third-party service providers. Clients
could incur similar adverse consequences resulting from cybersecurity incidents that more
directly affect issuers of securities in which those clients invest, broker-dealers, qualified
custodians, governmental and other regulatory authorities, exchange and other financial
market operators, or other financial institutions
Disclosure Brochure. A copy of the Registrant’s written Brochure as set forth on Part
2A of Form ADV and Form CRS (also known as the Client Relationship Summary) shall
be provided to each client prior to, or contemporaneously with, the execution of the
Investment Advisory Agreement or Financial Planning and Consulting Agreement.
C. The Registrant does not participate in a wrap fee program.
D. As of September 30, 2025, the Registrant had $868,162,745 in assets under management
on a non-discretionary basis.
Item 5
Fees and Compensation
A. The client can determine to engage the Registrant to provide non-discretionary investment
advisory services on a fee basis.
INVESTMENT ADVISORY SERVICES
If a client determines to engage the Registrant to provide non-discretionary investment
advisory services on a fee basis, the Registrant’s annual investment advisory fee shall be
based upon a percentage (%) of the market value and type of assets, including cash and
cash equivalents, placed under the Registrant’s management, generally on a stepped-up
basis as follows:
Market Value of Portfolio Assets
First $1,000,000
From $1,000,001 to $2,000,000
From $2,000,001 to $5,000,000
Above $5,000,000
% of Assets
1.00%
0.80%
0.60%
0.40%
On a case by case basis and in our sole discretion, our fees may be negotiable, based on
the specific circumstances of a given client.
Please Note: Our fee schedule may present a conflict of interest to the extent that it
incentivizes us to allocate less of your investment assets to cash or fixed income holdings
to increase our compensation.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, the Registrant may determine to provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone fee
basis. Registrant’s planning and consulting fees are negotiable, but generally range from
$2,500 to $6,000 on a fixed fee basis, and from $125 to $500 on an hourly rate basis,
depending upon the level and scope of the service(s) required and the professional(s)
rendering the service(s).
Fee Dispersion. Registrant, in its discretion, may charge a lesser investment advisory fee,
charge a flat fee, waive its fee entirely, or charge fee on a different interval, based upon
certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, complexity
of the engagement, anticipated services to be rendered, grandfathered fee schedules,
employees and family members, courtesy accounts, competition, negotiations with client,
etc.). Please Note: As result of the above, similarly situated clients could pay different fees.
In addition, similar advisory services may be available from other investment advisers for
similar or lower fees. ANY QUESTIONS: Registrant’s Chief Compliance Officer, Eric
Block, remains available to address any questions that a client or prospective client may
have regarding advisory fees.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's Investment Advisory Agreement and the custodial/ clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant's investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the Registrant
bills the client directly, payment is due upon receipt of the Registrant’s invoice. The
Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the market
value of the assets on the last business day of the previous quarter.
C. As discussed below, when requested to recommend a broker-dealer/custodian for client
accounts, Registrant generally recommends that Schwab or Fidelity serve as the broker-
dealer/custodian for client investment management assets. Broker-dealers such as Schwab
and Fidelity charge brokerage commissions, transaction, and/or other type fees for effecting
certain types of securities transactions (i.e., including transaction fees for certain mutual
funds, and mark-ups and mark-downs charged for fixed income transactions, etc.). The
types of securities for which transaction fees, commissions, and/or other type fees (as well
as the amount of those fees) shall differ depending upon the broker-dealer/custodian. While
certain custodians, including Schwab and Fidelity, generally (with the potential exception
for large orders) do not currently charge fees on individual equity transactions (including
ETFs), others do. Please Note: there can be no assurance that Schwab and/or Fidelity will
not change their transaction fee pricing in the future. Please Also Note: Fidelity and Schwab
may also assess fees to clients who elect to receive trade confirmations and account
statements by regular mail rather than electronically. Tradeaways: When beneficial to the
client, individual fixed‐income and/or equity transactions may be effected through broker‐
dealers with whom Registrant and/or the client have entered into arrangements for prime
brokerage clearing services, including effecting certain client transactions through other
SEC registered and FINRA member broker‐dealers (in which event, the client generally will
incur both the transaction fee charged by the executing broker‐dealer and a “trade-away”
fee charged by Schwab and/or Fidelity). The above fees/charges are in addition to
Registrant’s investment advisory fee at Item 5 below. Registrant does not receive any
portion of these fees/charges. ANY QUESTIONS: Registrant’s Chief Compliance
Officer, Eric Block, remains available to address any questions that a client or
prospective client may have regarding the above.
D. Registrant's annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the
previous quarter. The Investment Advisory Agreement between the Registrant and the client
will continue in effect until terminated by either party by written notice in accordance with
the terms of the Investment Advisory Agreement. Upon termination, the Registrant shall
refund the pro-rated portion of the advanced advisory fee paid based upon the number
of days remaining in the billing quarter.
E. Neither the Registrant, nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals and pension and profit sharing
plans. The Registrant generally requires an annual minimum fee of $2,500. The Registrant,
in its sole discretion, may charge a lesser investment advisory fee charge a flat fee, waive
its fee entirely, or charge fee on a different interval, based upon certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, complexity of the
engagement, anticipated services to be rendered, grandfathered fee schedules, employees
and family members, courtesy accounts, competition, negotiations with client, etc.). Please
Note: As result of the above, similarly situated clients could pay different fees. In addition,
similar advisory services may be available from other investment advisers for similar or
lower fees. In the event that the client is subject to the annual minimum fee, the client could
pay a higher percentage fee than referenced above.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Fundamental - (analysis performed on historical and present data, with the goal
of making financial forecasts)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Please Note: Investment Risk. Past performance may not be indicative of future results.
Different types of investments involve varying degrees of risk. Therefore, it should not be
assumed that future performance of any specific investment or investment strategy
(including the investments and/or investment strategies recommended and/or undertaken
by Circle Advisers Inc.), or any non-investment related services, will be profitable, equal
any historical performance level(s), be suitable for the client’s portfolio or individual
situation, or prove successful. Circle Advisers Inc. is neither a law firm nor accounting
firm, and no portion of its services should be construed as legal or accounting advice. Please
remember that it remains the client’s responsibility to advise Circle Advisers Inc., in
writing, if there are any changes in their personal/financial situation or investment
objectives for the purpose of reviewing/evaluating/revising our previous recommendations
and/or services, or if the client would like to impose, add, or to modify any reasonable
restrictions to the investment advisory services.
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis the Registrant must have access to current/new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses may be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transaction costs when
compared to a longer-term investment strategy.
C. Currently, the Registrant primarily allocates client investment assets among various mutual
funds and ETF’s, income producing equities, fixed income instruments, and cash or cash
equivalents on a non-discretionary basis in accordance with the client’s designated
investment objective(s).
Options Strategies.
Registrant may engage in options transactions (or engage an independent investment
manager to do so) for the purpose of hedging risk and/or generating portfolio income. The
use of options transactions as an investment strategy can involve a high level of inherent
risk. Option transactions establish a contract between two parties concerning the buying or
selling of an asset at a predetermined price during a specific period of time. During the term
of the option contract, the buyer of the option gains the right to demand fulfillment by the
seller. Fulfillment may take the form of either selling or purchasing a security, depending
upon the nature of the option contract. Generally, the purchase or sale of an option contract
shall be with the intent of “hedging” a potential market risk in a client’s portfolio and/or
generating income for a client’s portfolio. Please Note: Certain options-related strategies
(i.e., straddles, short positions, etc.), may, in and of themselves, produce principal volatility
and/or risk. Thus, a client must be willing to accept these enhanced volatility and principal
risks associated with such strategies. In light of these enhanced risks, client may direct
Registrant, in writing, not to employ any or all such strategies for his/her/their/its accounts.
Covered Call Writing.
Covered call writing is the sale of in-, at-, or out-of-the-money call options against a
long security position held in a client portfolio. This type of transaction is intended
to generate income. It also serves to create partial downside protection in the event
the security position declines in value. Income is received from the proceeds of the
option sale. Such income may be reduced or lost to the extent it is determined to buy
back the option position before its expiration. There can be no assurance that the
security will not be called away by the option buyer, which will result in the client
(option writer) to lose ownership in the security and incur potential unintended tax
consequences. Covered call strategies are generally better suited for positions with
lower price volatility.
Please Note: There can be no guarantee that an options strategy will achieve its objective
or prove successful. No client is under any obligation to enter into any option transactions.
However, if the client does so, he/she must be prepared to accept the potential for
unintended or undesired consequences (i.e., losing ownership of the security, incurring
capital gains taxes). ANY QUESTIONS: Registrant’s Chief Compliance Officer, Eric
Block, remains available to address any questions that a client or prospective client may
have regarding options.
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Licensed Insurance Agents. Certain of Registrant’s representatives, in their individual
capacities, are licensed insurance agents, and may recommend the purchase of certain
insurance-related products on a commission basis. As referenced in Item 4.B above, clients
can engage certain of Registrant’s representatives to purchase insurance products on a
commission basis.
Conflict of Interest: The recommendation by Registrant’s representatives that a client
purchase an insurance commission product presents a conflict of interest, as the
receipt of commissions may provide an incentive to recommend investment products
based on commissions to be received, rather than on a particular client’s need. No client
is under any obligation to purchase any commission products from Registrant’s
representatives. Clients are reminded that they may purchase insurance products
recommended by Registrant through other, non-affiliated insurance agents. The
Registrant’s Chief Compliance Officer, Eric Block, remains available to address
any questions that a client or prospective client may have regarding the above
conflicts of interest.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s representatives that is
based upon fundamental principles of openness, integrity, honesty and trust, a copy of
which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has
a material financial interest.
C. From time to time, the Registrant and/or representatives of the Registrant may buy or sell
securities that are also recommended to clients. This practice may create a situation where
the Registrant and/or representatives of the Registrant are in a position to materially
benefit from the sale or purchase of those securities. Therefore, this situation creates a
potential conflict of interest. Practices such as “scalping” (i.e., a practice whereby the owner
of shares of a security recommends that security for investment and then immediately sells
it at a profit upon the rise in the market price which follows the recommendation) could
take place if the Registrant did not have adequate policies in place to detect such activities.
In addition, this requirement can help detect insider trading, “front-running” (i.e., personal
trades executed prior to those of the Registrant’s clients) and other potentially abusive
practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the
Registrant must provide the Chief Compliance Officer or his/her designee with a written
report of their current securities holdings within ten (10) days after becoming an Access
Person. Additionally, each Access Person must provide the Chief Compliance Officer or
his/her designee with a written report of the Access Person’s current securities holdings at
least once each twelve (12) month period thereafter on a date the Registrant selects;
provided, however that at any time that the Registrant has only one Access Person, he or
she shall not be required to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a potential conflict of interest. As indicated above in Item 11.C, the Registrant has
a personal securities transaction policy in place to monitor the personal securities
transaction and securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab and/or
Fidelity. Prior to engaging Registrant to provide investment management services, the client
will be required to enter into a formal Investment Advisory Agreement with Registrant
setting forth the terms and conditions under which Registrant shall manage the client's
assets, and a separate custodial/clearing agreement with each designated broker-
dealer/custodian.
Factors that the Registrant considers in recommending Schwab and/or Fidelity (or any other
broker-dealer/custodian to clients) include historical relationship with the Registrant,
financial strength, reputation, execution capabilities, pricing, research, and service. Broker-
dealers such as Schwab and Fidelity can charge transaction fees for effecting certain
securities transactions (See Item 4 above). To the extent that a transaction fee will be
payable by the client, the transaction fee shall be in addition to Registrant’s investment
advisory fee referenced in Item 5 above.
To the extent that a transaction fee is payable, Registrant shall have a duty to obtain best
execution for such transaction. However, that does not mean that the client will not pay a
transaction fee that is higher than another qualified broker-dealer might charge to effect the
same transaction where Registrant determines, in good faith, that the transaction fee is
reasonable. In seeking best execution, the determinative factor is not the lowest possible cost,
but whether the transaction represents the best qualitative execution, taking into consideration
the full range of a broker-dealer’s services, including the value of research provided,
execution capability, transaction rates, and responsiveness. Accordingly, although Registrant
will seek competitive rates, it may not necessarily obtain the lowest possible rates for client
account transactions.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that
a client utilize the services of a particular broker-dealer/custodian, Registrant may
receive from Schwab and/or Fidelity (or another broker-dealer/custodian) without cost
(and/or at a discount) support services and/or products, certain of which assist the
Registrant to better monitor and service client accounts maintained at such institutions.
Included within the support services that may be obtained by the Registrant may be
investment-related research, pricing information and market data, software and other
technology that provide access to client account data, compliance and/or practice
management-related publications, discounted or gratis consulting services, discounted
and/or gratis attendance at conferences, meetings, and other educational and/or social
events, marketing support, computer hardware and/or software and/or other products
used by Registrant in furtherance of its investment advisory business operations.
Certain of the benefits that could be received can also assist Registrant to manage and
further develop its business enterprise and/or benefit Registrant’s representatives
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab and/or Fidelity as a result of this arrangement. There is no
corresponding commitment made by the Registrant to Schwab and/or Fidelity or any
other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as a result of the above
arrangement.
The Registrant’s Chief Compliance Officer, Eric Block, remains available to
address any questions that a client or prospective client may have regarding the
above arrangement and any corresponding perceived conflict of interest such
arrangement may create.
2. The Registrant does not receive referrals from broker-dealers.
3. Directed Brokerage. Registrant recommends that its clients utilize the brokerage and
custodial services provided by Schwab. The Firm generally does not accept directed
brokerage arrangements (but could make exceptions). A directed brokerage
arrangement arises when a client requires that account transactions be effected through
a specific broker-dealer/custodian, other than one generally recommended by
Registrant (i.e., Schwab). In such client directed arrangements, the client will negotiate
terms and arrangements for their account with that broker-dealer, and Firm will not
seek better execution services or prices from other broker-dealers or be able to "batch"
the client’s transactions for execution through other broker-dealers with orders for
other accounts managed by Registrant. As a result, a client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable net
prices, on transactions for the account than would otherwise be the case. Please Note:
In the event that the client directs Registrant to effect securities transactions for the
client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions
or transaction costs than the accounts would otherwise incur had the client determined
to effect account transactions through alternative clearing arrangements that may be
available through Registrant. Please Also Note: Higher transaction costs adversely
impact account performance. Please Further Note: Transactions for directed accounts
will generally be executed following the execution of portfolio transactions for non-
directed accounts.
The Registrant’s Chief Compliance Officer, Eric Block, remains available to
address any questions that a client or prospective client may have regarding the
above arrangement.
B. Order Aggregation. Transactions for each client account generally will be effected
independently unless Firm decides to purchase or sell the same securities for several clients
at approximately the same time. The Firm may (but is not obligated to) combine or “batch”
such orders for individual equity transactions (including ETFs) with the intention to obtain
better price execution, to negotiate more favorable commission rates, or to allocate more
equitably among the Firm’s clients’ differences in prices and commissions or other
transaction costs that might have occurred had such orders been placed independently.
Under this procedure, transactions will be averaged as to price and will be allocated among
clients in proportion to the purchase and sale orders placed for each client account on any
given day. In the event that the Firm becomes aware that a Firm employee seeks to trade in
the same security on the same day, the employee transaction will either be included in the
“batch” transaction or transacted after all discretionary client transactions have been
completed. The Registrant shall not receive any additional compensation or remuneration
as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment advisory services, account
reviews are conducted on an ongoing basis by the Registrant's Principals and/or
representatives. All investment advisory clients are advised that it remains their
responsibility to advise the Registrant in writing of any changes in their investment
objectives and/or financial situation. All clients (in person or via telephone) are encouraged
to review financial planning issues (to the extent applicable), investment objectives and
account performance with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant may receive an indirect economic
benefit from Schwab and/or Fidelity. The Registrant, without cost (and/or at a discount),
may receive support services and/or products from Schwab and/or Fidelity. Registrant’s
clients do not pay more for investment transactions effected and/or assets maintained at
Schwab and/or Fidelity as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab and/or Fidelity or any other entity to invest
any specific amount or percentage of client assets in any specific mutual funds, securities
or other investment products as a result of the above arrangement.
The Registrant’s Chief Compliance Officer, Eric Block, remains available to address
any questions that a client or prospective client may have regarding the above
arrangement and any corresponding perceived conflict of interest any such
arrangement may create.
B. The Registrant engages promoters to introduce new prospective clients to the Registrant
consistent with the Investment Advisers Act of 1940, its corresponding. Rules, and
applicable state regulatory requirements. If the prospect subsequently engages the
Registrant, the promoter shall generally be compensated by the Registrant for the
introduction. Because the promoter has an economic incentive to introduce the prospect to
the Registrant, a conflict of interest is presented. The promoter’s introduction shall not
result in the prospect’s payment of a higher investment advisory fee to the Registrant (i.e.,
if the prospect was to engage the Registrant independent of the promoter’s introduction).
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Under government regulations, we are deemed to have
custody of your assets if you authorize us to instruct Schwab and/or Fidelity to deduct our
advisory fees directly from your account. Schwab and/or Fidelity maintain actual custody
of your assets. You will receive account statements directly from Schwab and/or Fidelity
at least quarterly. They will be sent to the email or postal mailing address you provided to
Schwab and/or Fidelity. You should carefully review those statements promptly when you
receive them. Please Also Note: The account custodian does not verify the accuracy of
Registrant’s advisory fee calculation. The Registrant may also provide a written periodic
report summarizing account activity and performance.
Please Note: To the extent that the Registrant provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided by
the Registrant with the account statements received from the account custodian.
Certain clients have established asset transfer authorizations that permit the qualified
custodian to rely upon instructions from Registrant to transfer client funds or securities to
third parties. These arrangements are disclosed at Item 9 of Part 1 of Form ADV. However,
in accordance with the guidance provided in the SEC’s February 21, 2017 Investment
Adviser Association No-Action Letter, the affected accounts are not subject to an annual
surprise CPA examination.
Please Also Note: The account custodian does not verify the accuracy of the Registrant’s
advisory fee calculation.
Item 16
Investment Discretion
The Registrant does not provide investment advisory services on a discretionary basis.
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant does not provide investment advisory services on a discretionary basis.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Eric Block,
remains available to address any questions that a client or prospective client may have
regarding the above disclosures and arrangements.