Overview
- Total Firm Assets
- $111 million
- Average High-Net-Worth Client Portfolio Size
- $2.0 million
- Minimum Account Size
- $60,000
Fee Structure
Primary Fee Schedule (ADV PARTS 2A AND 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.00% |
Minimum Annual Fee: $12,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $20,000 | 2.00% |
| $5 million | $100,000 | 2.00% |
| $10 million | $200,000 | 2.00% |
| $50 million | $1,000,000 | 2.00% |
| $100 million | $2,000,000 | 2.00% |
Clients
- High-Net-Worth Share of Firm Assets
- 60.89%
- Number of High-Net-Worth Clients
- 34
- Total Client Accounts
- 138
- Non-Discretionary Accounts
- 138
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
- SEC CRD Number
- 152582
Primary Brochure: ADV PARTS 2A AND 2B (2026-06-18)
View Document Text
Item 1
Cover Page
C.L. Sheldon & Company, LLC
CRD # 152582
ADV Part 2A, Firm Brochure
Dated: June 18, 2026
Curtis Sheldon, Chief Compliance Officer
1800 Diagonal Road, Suite 600
Alexandria, Virginia 22314
Email: Curt@CLSheldon.com
Website: CLSheldon.com
This Brochure provides information about the qualifications and business practices of C.L. Sheldon &
Company, LLC (“C.L. Sheldon”). If you have any questions about the contents of this Brochure, please
contact us at (703) 542-4000 or Curt@CLSheldon.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about C.L. Sheldon & Company, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to C.L. Sheldon & Company, LLC as a “registered investment adviser” or any reference
to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since the Annual Amendment filing on March 24, 2026, the following material changes have been made
to this Form ADV Part 2A Brochure:
Items 4 and 5 have been revised, and Item 19 removed, to reflect that C.L. Sheldon is seeking
registration with the SEC.
Since the Annual Amendment filing on February 25, 2025, the following material changes have been made
to this Form ADV Part 2A Brochure:
Items 5 and 7 have been revised to reflect our updated fee schedule.
Item 8 has been revised to include more robust information regarding the risks of certain ETFs
recommended by C.L. Sheldon.
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Item 3
Table of Contents
Item 1 Cover Page ................................................................................................................................................1
Item 2 Material Changes .......................................................................................................................................2
Item 3 Table of Contents ......................................................................................................................................3
Item 4 Advisory Business .....................................................................................................................................4
Item 5 Fees and Compensation .............................................................................................................................8
Item 6 Performance-Based Fees and Side-by-Side Management .......................................................................10
Item 7 Types of Clients.......................................................................................................................................10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................................10
Item 9 Disciplinary Information .........................................................................................................................14
Other Financial Industry Activities and Affiliations ...........................................................................14
Item 10
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......................15
Item 11
Brokerage Practices .............................................................................................................................16
Item 12
Review of Accounts ............................................................................................................................18
Item 13
Client Referrals and Other Compensation ...........................................................................................18
Item 14
Custody ...............................................................................................................................................19
Item 15
Investment Discretion .........................................................................................................................19
Item 16
Voting Client Securities ......................................................................................................................19
Item 17
Financial Information ..........................................................................................................................19
Item 18
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Item 4
Advisory Business
A. C.L. Sheldon is a limited liability company formed in September 2009 in the Commonwealth
of Virginia. C.L. Sheldon became registered as an Investment Adviser Firm in January 2011
with the Commonwealth of Virginia and is seeking SEC registration as of June 2026. C.L.
Sheldon is owned by Curtis Sheldon, C.L. Sheldon’s Managing Member and Chief
Compliance Officer.
B. As discussed below, C.L. Sheldon offers to its clients (generally, individuals and high net
worth individuals) financial planning and related consulting services, including investment
advisory services.
INVESTMENT ADVISORY SERVICES
The client can engage C.L. Sheldon to provide bundled financial planning and related non-
discretionary investment advisory services on a fee only basis. C.L. Sheldon’s annual
investment advisory fee is generally a flat fee included as part of an on-going service
agreement. C.L. Sheldon’s bundled financial planning and investment management services
are divided into two tiers: Financial Planning and Wealth Management.
FINANCIAL PLANNING: Financial Planning is designed to meet the needs of those
clients who require asset management, standard tax, risk management and estate
planning assistance.
WEALTH MANAGEMENT: Wealth Management includes all the features of Financial
Planning, but is designed for clients with more complex investment, estate, risk
management, and tax planning needs.
Depending on the scope and complexity of the engagement, C.L. Sheldon will help the client
determine which service tier is appropriate. In the event that the client requires extraordinary
planning and/or consultation services (to be determined in the sole discretion of C.L.
Sheldon), C.L. Sheldon may determine to charge for such additional services pursuant to a
stand-alone Financial Planning and Consulting Agreement (see below).
Before engaging C.L. Sheldon to provide services that include investment advisory services,
clients are required to enter into either a Wealth Management Agreement or Financial
Planning Agreement with C.L. Sheldon setting forth the terms and conditions of the
engagement (including termination), describing the scope of the services to be provided, and
the fee that is due from the client.
To commence the investment advisory process, C.L Sheldon will first ascertain each client’s
investment objectives and then recommend that the client allocate investment assets
consistent with the designated investment objectives. Once allocated, C.L. Sheldon provides
ongoing monitoring and review of account performance and asset allocation as compared to
client investment objectives and may recommend that clients rebalance accounts as
necessary based on such reviews.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
C.L. Sheldon may provide financial planning and/or consulting services on a stand-alone
separate fee basis. In general, the financial plan can address any or all of the following areas
of concern. The client and C.L. Sheldon will work together to select the specific areas to
cover. These areas may include, but are not limited to, the following:
Risk/Insurance Planning: A risk management review includes an analysis of the
client’s exposure to major risks that could have a significantly adverse effect on the
client’s financial picture, such as premature death, disability, property and casualty
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losses, or the need for long‐term care planning.
Investment Planning: This may involve developing an investment plan to meet
clients’ financial goals and time horizon, providing information on investment
vehicles and strategies, reviewing employee stock options, as well as assisting
clients in establishing their own investment account at a selected custodian.
Tax Planning: Tax planning generally involves a review of the current year’s tax
liability as well as recommendations of strategies designed to reduce tax liability.
Retirement Planning: C.L. Sheldon’s retirement planning services typically
include projections of a client’s likelihood of achieving your financial goals,
typically focusing on financial independence as the primary objective.
Estate Planning: This usually includes an analysis of the client’s exposure to estate
taxes and their current estate plan, which may include whether they have a will,
powers of attorney, trusts and other related documents in place.
Other Planning Areas: This includes college funding strategies and debt
management.
The terms and conditions of the engagement (including termination) shall be set forth in a
Financial Planning and Consulting Agreement between C.L. Sheldon and the client. If
requested by the client, C.L. Sheldon may recommend the services of other professionals for
implementation purposes. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from C.L.
Sheldon.
Neither C.L. Sheldon nor its investment adviser representatives assist clients with the
implementation of any financial plan unless they have agreed to do so in writing. C.L.
Sheldon does not monitor a client’s financial plan, and it is the client’s responsibility to
revisit the financial plan with C.L. Sheldon, if desired.
FINANCIAL COACHING
Financial coaching services are designed for those who are starting out in life. Areas C.L.
Sheldon addresses include budget and cash flow management, student loan repayment, and
debt management, plus basic goal setting. Broad-based investment guidance and investment
management for non-employer sponsored plans is available upon request and at an
additional fee.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. Depending on the service level selected by a client, C.L. Sheldon may provide
financial planning and related consulting services regarding non-investment related matters,
such as estate planning, tax planning, insurance, etc. either as part of its bundled Financial
Planning or Wealth Management service offerings or on a standalone basis. C.L. Sheldon
does not serve as a law firm, accounting firm, or insurance agency, and no portion of C.L.
Sheldon’s services should be construed as legal, accounting, or insurance services.
Accordingly, C.L. Sheldon does not prepare estate planning documents or sell insurance
products. To the extent requested by a client, C.L. Sheldon may recommend the services of
other professionals for certain non-investment implementation purposes (i.e. attorneys,
accountants, insurance agents, etc.). The client is under no obligation to engage the services
of any such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation made by C.L.
Sheldon or its representatives. At all times, the engaged professional(s), and not C.L.
Sheldon, shall be responsible for the quality and competency of the services provided.
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Retirement Rollovers – No Obligation / Conflict of Interest. A client or prospective client
leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former employer’s
plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv)
cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences).
If C.L. Sheldon recommends that a client roll over their retirement plan assets into an
account to be managed by C.L. Sheldon, such a recommendation creates a conflict of interest
if C.L. Sheldon will earn a new (or increase its current) advisory fee. When C.L. Sheldon
provides investment advice to you regarding your retirement plan account or individual
retirement account, C.L. Sheldon is acting as a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way C.L. Sheldon makes money can
create some conflicts with your interests, so C.L. Sheldon operates under a special rule that
requires C.L. Sheldon to act in your best interest and not put its interest ahead of yours. C.L.
Sheldon attempts to mitigate conflicts of interest associated with rollover recommendations
by charging a flat fee for investment advisory services, rather than a fee calculated based
upon the assets under the firm’s management. No client is under any obligation to roll over
retirement plan assets to an account managed by C.L. Sheldon.
Account Aggregation Platforms. C.L. Sheldon, in conjunction with one or more third party
account aggregation platforms, may also provide periodic comprehensive reporting services
which can incorporate all of the client’s investment assets, including those investment assets
that are not part of the assets managed by C.L. Sheldon (the “Excluded Assets”). The client
and/or their other advisors that maintain trading authority, and not C.L. Sheldon, shall be
exclusively responsible for the investment performance of the Excluded Assets. Unless
otherwise specifically agreed to, in writing, C.L. Sheldon’s service relative to the Excluded
Assets is limited to reporting only. The sole exception to the above shall be if C.L. Sheldon
is specifically engaged to monitor and/or allocate the assets within the client’s 401(k)
account maintained away at the custodian directed by the client’s employer. Such a service
will be provided on a non-discretionary basis. Therefore, except with respect to the client’s
401(k) account (if applicable), C.L. Sheldon does not maintain any trading authority for the
Excluded Assets. Rather, the client and/or the client’s designated other investment
professional(s) maintain supervision, monitoring and trading authority for the Excluded
Assets. If C.L. Sheldon were asked to make a recommendation as to any Excluded Assets,
the client is under absolutely no obligation to accept the recommendation, and C.L. Sheldon
shall not be responsible for any implementation error (timing, trading, etc.) relative to the
Excluded Assets. In the event the client desires that C.L. Sheldon provide investment
management services for the Excluded Assets, the client may engage C.L. Sheldon to do so
pursuant to the terms and conditions of the Wealth Management Agreement or Financial
Planning Agreement between C.L. Sheldon and the client. Certain account aggregation
platforms also provide access to other types of information and applications including
financial planning concepts and functionality, which should not, in any manner whatsoever,
be construed as services, advice, or recommendations provided by C.L. Sheldon. Finally,
C.L. Sheldon shall not be held responsible for any adverse results a client may experience if
the client engages in financial planning or other functions available on the platform without
C.L. Sheldon’s assistance or oversight.
Non-Discretionary Service Limitations. Clients that engage C.L. Sheldon for non-
discretionary investment advisory services must be willing to accept that C.L. Sheldon
cannot effect any account transactions without obtaining prior consent to any such
transaction(s) from the client. As a result, during periods of market volatility, C.L. Sheldon
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will be unable to effect any account transactions without first obtaining the client’s consent.
Altruist. As discussed below at Item 12, C.L. Sheldon recommends that Altruist serve as
the broker-dealer/custodian for client investment management assets. Broker-dealers
such as Altruist charge brokerage commissions, transaction, and/or other type fees for
effecting certain types of securities transactions (i.e., including transaction fees for certain
mutual funds, and mark-ups and mark-downs charged for fixed income transactions, etc.).
The types of securities for which transaction fees, commissions, and/or other type fees (as
well as the amount of those fees) shall differ depending upon the selected broker-
dealer/custodian. In addition to C.L. Sheldon’s investment management fee and applicable
brokerage commissions and/or transaction fees, clients will also incur, relative to all mutual
fund and exchange traded fund purchases, charges imposed at the fund level (e.g.
management fees and other fund expenses). Any fees charged by Altruist as well as the
charges imposed at the mutual fund and exchange traded fund level, are in addition to C.L.
Sheldon’s advisory fee referenced above and in Item 5 below. C.L. Sheldon does not receive
any portion of these fees/charges.
Cash Positions. C.L. Sheldon considers cash and cash equivalents to be a material
component of a client’s investment allocation strategy. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there being no guarantee
that such anticipated market conditions/events will occur), C.L. Sheldon may maintain cash
positions for defensive, liquidity, or other purposes. Unless otherwise agreed, in writing, all
cash and cash equivalent positions (money markets, etc.) shall be included as part of assets
under management for purposes of determining C.L. Sheldon’s fixed advisory fee.
Use of Mutual Funds and Exchange Traded Funds: While C.L. Sheldon may recommend
allocating investment assets to mutual funds and exchange traded funds (“ETFs”) that are
not available directly to the public, C.L. Sheldon may also recommend that clients allocate
investment assets to publicly-available mutual funds and ETFs that the client could obtain
without engaging C.L. Sheldon as an investment adviser. However, if a client or prospective
client determines to allocate investment assets to publicly-available mutual funds and ETFs
without engaging C.L. Sheldon as an investment adviser, the client or prospective client
would not receive the benefit of C.L. Sheldon’s initial and ongoing investment advisory
services. Other mutual funds, such as those issued by Dimensional Fund Advisors (“DFA”),
are generally only available through selected registered investment advisers. C.L. Sheldon
may allocate client investment assets to DFA mutual funds. Therefore, upon the termination
of C.L. Sheldon’s services to a client, restrictions regarding transferability and/or additional
purchases of, or reallocation among DFA funds will apply.
Portfolio Activity. C.L. Sheldon has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, C.L. Sheldon will review
client portfolios on an ongoing basis to determine if any changes are necessary based upon
various factors, including, but not limited to, investment performance, mutual fund manager
tenure, style drift, and/or a change in the client’s investment objective. Based upon these
factors, there may be extended periods of time when C.L. Sheldon determines that changes
to a client’s portfolio are neither necessary nor prudent. Clients nonetheless remain subject
to the fees described in Item 5 below during periods of account inactivity. Of course, as
indicated below, there can be no assurance that investment decisions made by C.L. Sheldon
will be profitable or equal any specific performance level(s).
Trade Error Policy. C.L. Sheldon shall reimburse accounts for losses resulting from C.L.
Sheldon’s trade errors but shall not credit accounts for such errors resulting in market gains.
The gains and losses are reconciled within C.L. Sheldon’s custodian firm account and C.L.
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Sheldon retains the net gains and losses.
Client Obligations. In performing its services, C.L. Sheldon shall not be required to verify
any information received from the client or from the client’s other designated professionals
and is expressly authorized to rely thereon. Moreover, each client is advised that it remains
their responsibility to promptly notify C.L. Sheldon if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing/evaluating/revising
C.L. Sheldon’s previous recommendations and/or services.
Disclosure Statement. A copy of C.L. Sheldon’s written disclosure statement as set forth
on Part 2 of Form ADV shall be provided to each client prior to, or contemporaneously
with, the execution of the Wealth Management Agreement, Financial Planning Agreement,
Financial Coaching Agreement or the Financial Planning and Consulting Agreement.
C. C.L. Sheldon shall provide investment advisory services specific to needs of each client.
Prior to providing investment advisory services, C.L. Sheldon will discuss with each client
their particular investment objective(s). C.L. Sheldon shall allocate each client’s investment
assets consistent with their designated investment objective(s). Clients may, at any time,
impose restrictions, in writing, on C.L. Sheldon’s services as noted in the investment
objective confirmation letter.
D. C.L. Sheldon does not participate in a wrap fee program.
E. As of May 28, 2026, C.L. Sheldon had $110,683,215 in assets under management on a non-
discretionary basis.
Item 5
Fees and Compensation
A. The client can engage C.L. Sheldon to provide non-discretionary investment advisory
services on a fee-only basis.
INVESTMENT ADVISORY SERVICES
The client can engage C.L. Sheldon to provide bundled services that include financial
planning and non-discretionary investment advisory services on a negotiable fee- only basis.
For its Financial Planning service tier, C.L. Sheldon generally imposes a minimum
annual fee of $6,000, of which $1,000 is attributable to investment management.
The Wealth Management tier imposes a minimum annual fee of $12,000, of which
$2,000 is attributable to investment management.
Thus, the firm will generally not allow account sizes below a minimum of $60,000 and
$120,000, respectively, in these programs. The exact amount of a client’s fee shall vary
depending upon various objective and subjective factors, including but not limited to: the
amount of assets to be managed; account composition; the scope and complexity of the
engagement; the anticipated number of meetings and servicing needs; related accounts;
future earning capacity; anticipated future additional assets; the professional(s) rendering
the service(s); and negotiations with the client. As a result of these factors, similarly situated
clients could pay different fees, and the services to be provided by C.L. Sheldon to any
particular client could be available from other advisers at lower fees. All clients and
prospective clients should be guided accordingly.
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Flat fees for bundled services may exceed 2.00% of the assets under C.L. Sheldon’s
management. From this total bundled fee, no client’s fee attributable to investment
management services, regardless of account size, will exceed 2.00%. Clients are advised that
annual investment advisory fees in excess of 2.00% are higher than those charged by other
investment advisors who may provide similar services.
In the event that the client requires extraordinary financial planning and/or consultation
services (to be determined in the sole discretion of C.L. Sheldon), C.L. Sheldon may
determine to charge for such additional services pursuant to a stand-alone Financial Planning
and Consulting Agreement (see below).
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
C.L. Sheldon may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis. C.L. Sheldon’s planning and consulting
fees are negotiable but are generally $250 on an hourly basis for Curt Sheldon, and $150 per
hour for other staff.
FINANCIAL COACHING
Monthly fees for financial coaching start at $250 and are paid in arrears.
B. C.L. Sheldon bills clients directly, quarterly in arrears, and payment is due upon receipt of
C.L. Sheldon’s invoice.
C. As discussed below at Item 12, unless the client directs otherwise or an individual client’s
circumstances require, C.L. Sheldon shall generally recommend that Altruist serve as the
broker-dealer/custodian for client investment management assets. Broker-dealers such as
Altruist charge brokerage commissions and/or transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions
are charged for individual equity and fixed-income securities transactions). In addition to
C.L. Sheldon’s investment management fee, brokerage commissions and/or transaction fees,
clients will also incur, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses). C.L.
Sheldon’s annual investment advisory fee shall be prorated and paid quarterly, in arrears.
A Financial Planning and/or Consulting Services Agreement shall terminate upon the
delivery of the plan and payment of the fee. The Wealth Management Agreement and/or
Financial Planning Agreement between C.L. Sheldon and the client will continue in effect
until terminated by either party by written notice in accordance with the terms of the
respective agreement. Upon termination, C.L. Sheldon shall charge the client for the pro-
rated portion of the earned, but unpaid, advisory fee based upon the number of days that
services were provided during the billing quarter.
In addition, a client has the right to terminate their Agreement with C.L. Sheldon, without
penalty or fee, within five (5) business days after entering into the agreement.
D. Neither C.L. Sheldon, nor its representatives accept compensation from the sale of
securities or other investment products.
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Item 6
Performance-Based Fees and Side-by-Side Management
Neither C.L. Sheldon nor any supervised person of C.L. Sheldon accept performance-based
fees and therefore does not engage in side-by-side management.
Item 7
Types of Clients
C.L. Sheldon’s clients generally include individuals and high net worth individuals. C.L.
Sheldon generally requires a minimum annual fee of $6,000 for Financial Planning services
and $10,000 for Wealth Management services. Please see Item 5 regarding minimum
account size information.
C.L. Sheldon, in its sole discretion, may waive or reduce this minimum annual fee
requirement based upon various objective and subjective factors, including but not limited
to: the amount of assets to be managed; account composition; the scope and complexity of
the engagement; the anticipated number of meetings and servicing needs; related accounts;
future earning capacity; anticipated future additional assets; the professional(s) rendering
the service(s); and negotiations with the client. As a result of these factors, similarly situated
clients could pay different fees, and the services to be provided by C.L. Sheldon to any
particular client could be available from other advisers at lower fees. All clients and
prospective clients should be guided accordingly.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. C.L. Sheldon may use any of the following methods of analysis in formulating investment
advice:
Mutual Fund and/or ETF Analysis. This involves looking at the experience and track record
of the manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions.
C.L. Sheldon also looks at the underlying assets in a mutual fund or ETF in an attempt to
determine if there is significant overlap in the underlying investments held in other fund(s)
in the client’s portfolio. The firm also monitors the funds or ETFs in an attempt to determine
if they are continuing to follow their stated investment strategy. A risk of mutual fund and/or
ETF analysis is that, as in all securities investments, past performance does not guarantee
future results. A manager who has been successful may not be able to replicate that success
in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing
the risk to the client if that security were to fall in value. There is also a risk that a manager
may deviate from the stated investment mandate or strategy of the fund or ETF, which could
make the holding(s) less suitable for the client’s portfolio.
The firm’s securities analysis methods rely on the assumption that the companies whose
securities we purchase and sell, the rating agencies that review these securities, and other
publicly available sources of information about these securities are providing accurate,
timely, and unbiased data. While C.L. Sheldon is alert to indications that data may be
incorrect, there is always a risk that the firm’s analysis may be compromised by inaccurate
or misleading information.
Investment Risk. Investing in securities involves risk of loss that clients should be prepared
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to bear. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy
(including the investments and/or investment strategies recommended or undertaken by C.L.
Sheldon) will be profitable or equal any specific performance level(s).
B. C.L. Sheldon’s approach to wealth management has multiple aspects. The specific securities
the firm recommends for a client’s account will depend on market conditions, client
circumstances and objectives, and our research at the time. Generally, we recommend a mix
of mutual funds, exchange-traded funds (“ETFs”), and individual fixed income securities.
When used, specific funds are chosen based on where its investment objective fits into the
asset allocation recommended by C.L. Sheldon, its risk parameters, past performance, peer
rankings, fees, expenses, and any other aspects of the fund C.L. Sheldon deems relevant to
that particular fund. The firm bases its conclusions on predominantly publicly available
research, such as regulatory filings, press releases, competitor analyses, and in some cases
research the firm receives from its custodian or other market analyses. C.L. Sheldon may
also employ technical analyses, which means that the firm will review the past behaviors of
the security and the markets in which it trades for signals as to what might happen in the
future.
Asset Allocation. Rather than focusing primarily on securities selection, C.L. Sheldon
attempts to identify an appropriate ratio of securities, fixed income, and cash suitable to the
client’s investment goals and risk tolerance. A risk of asset allocation is that the client may
not participate in sharp increases in a particular security, industry, or market sector. Another
risk is that the ratio of securities, fixed income, and cash will change over time due to stock
and market movements and, if not corrected, will no longer be appropriate for the client’s
goals.
Each client’s portfolio will be invested according to that client’s investment objectives. C.L.
Sheldon determines these objectives by interviewing the client and/or asking the client to
put these objectives in writing. Once the firm ascertains the client’s objectives for the
household or each account, we will develop a set of asset allocation guidelines. An asset
allocation strategy is a percentage-based allocation to different investment types. For
example, a client may have an asset allocation strategy that calls for 40-60% of the portfolio
to be invested in equity securities, with 20% of that allocated to international equities and
the remaining balance in fixed income. Another client may have an asset allocation of 50-
60% in fixed income securities and the remainder equities. The percentages in each type that
the firm recommends are based on the typical behavior of that security type, individual
securities the firm follows, and current market conditions, as well as the client’s current
financial situation, goals, and investment. Because C.L. Sheldon develops an investment
strategy based on the client’s personal situation and financial goals, one client’s asset
allocation guidelines may be similar to or different from another client’s. Once the client
and our firm agree on allocation guidelines, risk tolerance, time horizon, and how to achieve
these results, C.L. Sheldon will develop an asset allocation recommendation to guide all
parties involved in the execution of these goals.
C.L. Sheldon will periodically recommend securities transactions in your portfolio to meet
the guidelines of the investment strategy. It is important to remember that because market
conditions can vary greatly, a client’s asset allocation guidelines are not necessarily strict
rules. Rather, accounts are reviewed individually and may deviate from the guidelines as the
firm believes necessary.
C. Currently, C.L. Sheldon primarily allocates client investment assets among various mutual
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funds, fixed-income securities, and/or ETFs on a non-discretionary basis in accordance with
the client’s designated investment objective(s).
General Risks
1. Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
2. Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk may be caused by
external factors independent of the fund’s specific investments as well as due to the
fund’s specific investments. Additionally, each security’s price will fluctuate based on
market movement and emotion, which may, or may not be due to the security’s
operations or changes in its true value. For example, political, economic and social
conditions may trigger market events which are temporarily negative, or temporarily
positive.
3. Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of inflation.
4. Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
5. Financial Risk: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
6. Market Risk (Systematic Risk): Even a long-term investment approach cannot
guarantee a profit. Economic, political, and issuer-specific events will cause the value of
securities to rise or fall. Because the value of your portfolio will fluctuate, there is a risk
that you will lose money.
7. Unsystematic Risk: Unsystematic risk is the company-specific or industry-specific risk
in a portfolio. The combination of systematic (market risk) and unsystematic risk is
defined as the portfolio risk that the investor bears. While the investor can do little to
reduce systematic risk, he or she can affect unsystematic risk. Unsystematic risk may
be significantly reduced through diversification. However, even a portfolio of well-
diversified assets cannot escape all risk.
8. Credit Risk: Credit risk is the risk that the issuer of a security may be unable to make
interest payments and/or repay principal when due. A downgrade to an issuer’s credit
rating or a perceived change in an issuer’s financial strength may affect a security’s
value, and thus, impact performance. Credit risk is greater for fixed income securities
with ratings below investment grade (BB or below by Standard & Poor’s Rating Group or
Ba or below by Moody’s Investors Service, Inc.). Fixed income securities that are below
investment grade involve higher credit risk and are considered speculative.
9. Income Risk: Income risk is the risk that falling interest rates will cause the
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investment’s income to decline.
10. Call Risk: Call risk is the risk that during periods of falling interest rates, a bond issuer
will call or repay a higher-yielding bond before its maturity date, forcing the investment
to reinvest in bonds with lower interest rates than the original obligations.
11. Purchasing Power Risk: Purchasing power risk is the risk that your investment’s value
will decline as the price of goods rises (inflation). The investment’s value itself does
not decline, but its relative value does, which is the same thing. Inflation can happen for
a variety of complex reasons, including a growing economy and a rising money supply.
Rising inflation means that if you have $1,000 and inflation rises 5 percent in a year,
your $1,000 has lost 5 percent of its value, as it cannot buy what it could buy a year
previous.
12. Political Risks: Most investments have a global component, even domestic stocks.
Political events anywhere in the world may have unforeseen consequences to markets
around the world.
13. Regulatory Risk: Changes in laws and regulations from any government can change
the market value of companies subject to such regulations. Certain industries are more
susceptible to government regulation. Changes in zoning, tax structure or laws impact
the return on these investments.
14. Risks Related to Investment Term: Securities do not follow a straight line up in value.
All securities will have periods of time when the current price of the security is not
what we believe it is truly worth. If you require us to liquidate your portfolio during one
of these periods, you will not realize as much value as you would have had the
investment had the opportunity to regain its value.
Security Specific Risks
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual
fund and ETF shareholders are necessarily subject to the risks stemming from the individual
issuers of the fund’s underlying portfolio securities. Such shareholders are also liable for
taxes on any fund-level capital gains, as ETFs and mutual funds are required by law to
distribute capital gains in the event they sell securities for a profit that cannot be offset by a
corresponding loss. As such, a mutual fund or ETF client or investor may incur substantial
tax liabilities even when the fund underperforms.
Shares of mutual funds are distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to a
fund’s stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales
loads, purchase fees, redemption fees). The per-share NAV of a mutual fund is calculated at
the end of each business day, although the actual NAV fluctuates with intraday changes in the
market value of the fund’s holdings. The trading prices of a mutual fund’s shares can differ
significantly from the NAV during periods of market volatility, which may, among other
factors, lead to the mutual fund’s shares trading at a premium or discount to NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is
generally calculated at least once daily for indexed-based ETFs and more frequently for
actively managed ETFs. However, certain inefficiencies can cause the shares to trade at a
premium or discount to their pro-rata NAV. There is also no guarantee that an active
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secondary market for such shares will develop or continue to exist. While clients and
investors may be able to sell their ETF shares on an exchange, ETFs generally only redeems
shares directly from shareholders when aggregated as creation units (usually 50,000 shares or
more). Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF,
a shareholder may have no way to dispose of such shares.
Certain ETFs recommended by C.L. Sheldon may contain positions in commodities,
specifically commodity or currency futures contracts. These investments can be highly
volatile compared to investments in traditional securities, and funds holding instruments
linked to commodity or currency futures contracts may experience large losses. The value
of instruments linked to commodity or currency futures contracts may be affected by market
movements, commodity or currency benchmarks (as the case may be), volatility, changes in
interest rates, or factors affecting a particular industry, commodity or currency. For example,
commodity futures contracts may be affected by numerous factors, including drought,
floods, fires, weather, livestock disease, pipeline ruptures or spills, embargoes, tariffs and
international, economic, political or regulatory developments. In particular, trading in
natural gas futures contracts (or other financial instruments linked to natural gas) has
historically been very volatile and can be expected to be very volatile in the future. High
volatility may have an adverse impact on the ETF.
Certain ETFS recommended by C.L. Sheldon may contain derivative instruments.
Derivatives include instruments and contracts that are based on, and are valued in relation
to, one or more underlying securities, financial benchmarks or indices, such as futures swap
agreements and forward contracts.
Derivatives typically have economic leverage inherent in their terms. Futures contracts and
forward contracts can be highly volatile, illiquid and difficult to value, and changes in the
value of such instruments held directly or indirectly by an ETF may not correlate with the
underlying instrument or reference assets, or an ETF’s other investments. Although the value
of futures contracts and forward contracts depends largely upon price movements in the
underlying instrument or reference asset, there are additional risks associated with futures
contracts and forward contracts that are possibly greater than the risks associated with
investing directly in the underlying instruments or reference assets, including illiquidity risk,
leveraging risk and counterparty credit risk. A small position in futures contracts or forward
contracts could have a potentially large impact on an ETFs performance. Trading restrictions
or limitations may be imposed by an exchange, and government regulations may restrict
trading in futures contracts and forward contracts.
Item 9
Disciplinary Information
C.L. Sheldon does not have any reportable disciplinary information.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither C.L. Sheldon, nor its representatives, are registered or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither C.L. Sheldon, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or a representative of the foregoing.
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C. To the extent requested by the client, C.L. Sheldon may provide tax preparation services on
a stand-alone, separate fee basis. In certain instances, where clients have entered into a
Wealth Management Agreement, they may receive tax preparation as part of their
investment advisory engagement.
The recommendation to engage C.L. Sheldon to provide tax preparation services on a stand-
alone, separate fee basis presents a conflict of interest, because the recommendation could
be made based on the amount of revenue generated rather than the client’s individual need.
C.L. Sheldon always acts in the best interest of the client, including in the recommendation
of stand-alone, separate fee tax preparation services. Clients are in no way required to use
the services, and may accept or reject any of C.L. Sheldon’s recommendations regarding tax
preparation services.
D. C.L. Sheldon does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. C.L. Sheldon maintains an investment policy relative to personal securities transactions. This
investment policy is part of C.L. Sheldon’s overall Code of Ethics, which serves to establish
a standard of business conduct for all of C.L. Sheldon’s representatives that is based upon
fundamental principles of openness, integrity, honesty and trust, a copy of which is available
upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, or applicable state
regulations, C.L. Sheldon also maintains and enforces written policies reasonably designed
to prevent the misuse of material non-public information by C.L. Sheldon or any person
associated with C.L. Sheldon.
B. Neither C.L. Sheldon nor any related person of C.L. Sheldon recommends, buys, or sells for
client accounts, securities in which C.L. Sheldon or any related person of C.L. Sheldon has a
material financial interest.
C. C.L. Sheldon and/or representatives of C.L. Sheldon may buy or sell securities that are also
recommended to clients. This practice may create a situation where C.L. Sheldon and/or its
representatives are in a position to materially benefit from the sale or purchase of those
securities. Therefore, this situation creates a potential conflict of interest. Practices such as
“scalping” (i.e., a practice whereby the owner of shares of a security recommends that
security for investment and then immediately sells it at a profit upon the rise in the market
price which follows the recommendation) could take place if C.L. Sheldon did not have
adequate policies in place to detect such activities. In addition, this requirement can help
detect insider trading, “front-running” (i.e., personal trades executed prior to those of C.L.
Sheldon’s clients) and other potentially abusive practices.
Given the above, no representative of C.L. Sheldon may effect for himself or herself or for
his or her immediate family (i.e., spouse, minor children, and adults living in the same
household as the officer, director, or employee, and trusts for which the employee serves as
a trustee or in which the employee has a beneficial interest) (collectively “Covered Persons”)
any transactions in a security which is being actively purchased or sold, or is being
considered for purchase or sale, on behalf of any of C.L. Sheldon’s clients, unless in
accordance with the following procedures:
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If C.L. Sheldon is purchasing or considering for purchase any exchange listed
security on behalf of C.L. Sheldon’s clients, no Covered Person may transact in that
security prior to the client purchase having been completed by C.L. Sheldon, or until
a decision has been made not to purchase the security on behalf of the client; and
If C.L. Sheldon is selling or considering the sale of any exchange listed security on
behalf of C.L. Sheldon’s clients, no Covered Person may transact in that security
prior to the sale on behalf of the client having been completed by C.L. Sheldon or
until a decision has been made not to sell the security on behalf of the client.
At no time will C.L. Sheldon or any Covered Person engage in front-running or other such
trading activity that would otherwise disadvantage a client.
Exceptions
This investment policy has been established recognizing that some securities being
considered for purchase and sale on behalf of C.L. Sheldon’s clients trade in sufficiently
broad markets to permit transactions to be completed without any appreciable impact on the
markets of the securities, and, therefore, under certain circumstances, exceptions may be
made to the policies stated above per the authorization of the Chief Compliance Officer, who
has been designated by C.L. Sheldon to address any prospective exceptions; and
Open-end mutual funds and/or the investment subdivisions which may comprise a variable
insurance product are purchased or redeemed at a fixed net asset value price per share
specific to the date of purchase or redemption. As such, transactions in open-end mutual
funds and/or variable insurance products by Covered Persons are not likely to have an impact
on the prices of the fund shares in which clients invest, and are therefore not prohibited by
C.L. Sheldon’s Investment policy.
D. C.L. Sheldon and/or representatives of C.L. Sheldon may buy or sell securities, at or around
the same time as those securities are recommended to clients. This practice creates a situation
where C.L. Sheldon and/or representatives of C.L. Sheldon are in a position to materially
benefit from the sale or purchase of those securities. Therefore, this situation creates a
potential conflict of interest. As indicated above in Item 11 C, C.L. Sheldon has an
investment policy in places of each of C.L. Sheldon’s Covered Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that C.L. Sheldon recommend a broker-dealer/custodian
for execution and/or custodial services (exclusive of those clients that may direct C.L.
Sheldon to use a specific broker-dealer/custodian), C.L. Sheldon generally recommends that
investment management accounts be maintained at Altruist Financial LLC (“Altruist”).
Registrant had previously recommended Shareholders Service Group as the client’s
qualified custodian. Registrant now recommends Altruist as its primary qualified custodian.
However, due to limitations with Altruist’s systems, certain existing account types will
remain custodied with Shareholders Service Group.
Prior to engaging C.L. Sheldon to provide investment management services, the client will
be required to enter into a formal Wealth Management Agreement and/or Financial Planning
Agreement with C.L. Sheldon setting forth the terms and conditions under which C.L.
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Sheldon shall manage the client’s assets, and a separate custodial/clearing agreement with
each designated broker-dealer/custodian.
Factors that C.L. Sheldon considers in recommending Altruist (or any other broker-
dealer/custodian to clients) include historical relationship with C.L. Sheldon, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by C.L. Sheldon’s clients shall comply with C.L.
Sheldon’s duty to obtain best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where C.L.
Sheldon determines, in good faith, that the commission/transaction fee is reasonable. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although C.L. Sheldon will
seek competitive rates, it may not necessarily obtain the lowest possible commission rates
for client account transactions. The brokerage commissions or transaction fees charged by
in addition to, C.L.
the designated broker-dealer/custodian are exclusive of, and
Sheldon’s investment management fee. C.L. Sheldon’s best execution responsibility is
qualified if securities that it purchases for client accounts are mutual funds that trade at net
asset value as determined at the daily market close.
1. Research and Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, C.L. Sheldon may
receive from Altruist (or another broker-dealer/custodian, investment platform,
unaffiliated investment manager, mutual fund sponsor, or vendor) without cost (and/or at
a discount) support services and/or products, certain of which assist C.L. Sheldon to
better monitor and service client accounts maintained at such institutions. Included
within the support services that may be obtained by C.L. Sheldon may be investment-
related research, pricing information and market data, software and other technology that
provide access to client account data, compliance and/or practice management-related
publications, discounted or gratis consulting services, discounted and/or gratis
attendance at conferences, meetings, and other educational and/or social events,
marketing support, computer hardware and/or software and/or other products used by
C.L. Sheldon in furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products that may be received
may assist C.L. Sheldon in managing and administering client accounts. Others do not
directly provide such assistance but rather assist C.L. Sheldon to manage and further
develop its business enterprise.
C.L. Sheldon’s clients do not pay more for investment transactions effected and/or assets
maintained at Shareholders Service Group or Altruist as a result of this arrangement.
There is no corresponding commitment made by C.L. Sheldon to Shareholders Service
Group, Altruist, or any other entity, to invest any specific amount or percentage of client
assets in any specific mutual funds, securities or other investment products as a result of
the above arrangement.
2. C.L. Sheldon does not receive referrals from broker-dealers.
3. C.L. Sheldon does not generally accept directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such
17
client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and C.L. Sheldon will not seek better execution services
or prices from other broker-dealers or be able to “batch” the client’s transactions for
execution through other broker-dealers with orders for other accounts managed by C.L.
Sheldon. As a result, client may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than
would otherwise be the case. Higher transaction costs adversely impact account
performance.
B. To the extent that C.L. Sheldon provides investment management services to its clients, the
transactions for each client account generally will be effected independently, unless C.L.
Sheldon decides to purchase or sell the same securities for several clients at approximately
the same time. C.L. Sheldon may (but is not obligated to) combine or “bunch” such orders to
obtain best execution, to negotiate more favorable commission rates or to allocate equitably
among C.L. Sheldon’s clients differences in prices and commissions or other transaction costs
that might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day.
C.L. Sheldon shall not receive any additional compensation or remuneration as a result of
such aggregation.
Item 13
Review of Accounts
A. For those clients to whom C.L. Sheldon provides investment supervisory services, account
reviews are conducted on an ongoing basis by the assigned representative. All investment
advisory clients are advised that it remains their responsibility to advise C.L. Sheldon of any
changes in their investment objectives and/or financial situation. All clients (in person or via
telephone) are encouraged to review financial planning issues (to the extent applicable),
investment objectives and account performance with C.L. Sheldon on an annual basis.
B. C.L. Sheldon may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian and/or
program sponsor for the client accounts. C.L. Sheldon may also provide a written periodic
report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1., C.L. Sheldon may receive indirect economic benefits from
Altruist including support services and/or products without cost (and/or at a discount). C.L.
Sheldon’s clients do not pay more for investment transactions effected and/or assets
maintained at Altruist as a result of this arrangement. There is no corresponding commitment
made by C.L. Sheldon to Altruist or any other entity to invest any specific amount or
percentage of client assets in any specific mutual funds, securities or other investment
products as a result of the above arrangement.
B. C.L. Sheldon does not compensate, directly or indirectly, any person other than its
18
representatives for client referrals, nor is it compensated by others for referrals.
Item 15
Custody
C.L. Sheldon does not retain the ability to directly debit its fees from client accounts. Clients
will be provided, at least quarterly, with written transaction confirmation notices and regular
written summary account statements directly from the broker- dealer/custodian and/or
program sponsor for the client accounts. C.L. Sheldon will provide quarterly billing invoices
and may also provide a written periodic report summarizing account activity and
performance.
Please Note: To the extent that C.L. Sheldon provides clients with periodic account invoices,
the client is urged to compare any invoice provided by C.L. Sheldon with the account
statements received from the account custodian and alert C.L. Sheldon of any discrepancies.
The account custodian does not verify the accuracy of C.L. Sheldon’s advisory fee calculation.
Item 16
Investment Discretion
C.L. Sheldon does not provide investment advisory services on a discretionary basis.
Item 17
Voting Client Securities
A. C.L. Sheldon does not vote client proxies. Clients maintain exclusive responsibility for: (1)
directing the manner in which proxies solicited by issuers of securities beneficially owned by
the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact C.L. Sheldon to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. C.L. Sheldon does not solicit fees of more than $1,500 per client, six months or more in
advance.
B. C.L. Sheldon does not provide discretionary authority over client accounts and therefore does
not have any financial condition that may impair its ability to meet contractual commitments
relating to discretionary authority over client accounts.
C. C.L. Sheldon has not been the subject of a bankruptcy petition at any time during the last ten
(10) years.
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