Overview
Assets Under Management: $556 million
Headquarters: DALLAS, TX
High-Net-Worth Clients: 97
Average Client Assets: $5 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Fee Structure
Primary Fee Schedule (CLARE MARKET DISCLOSURE BROCHURE AND SUPPLEMENTS)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $75,000 | 1.50% |
| $10 million | $150,000 | 1.50% |
| $50 million | $750,000 | 1.50% |
| $100 million | $1,500,000 | 1.50% |
Clients
Number of High-Net-Worth Clients: 97
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 90.65
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 601
Discretionary Accounts: 601
Regulatory Filings
CRD Number: 217515
Last Filing Date: 2025-02-11 00:00:00
Website: https://claremarket.com
Form ADV Documents
Primary Brochure: CLARE MARKET DISCLOSURE BROCHURE AND SUPPLEMENTS (2025-08-05)
View Document Text
Clare Market Investments, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: August 5, 2025
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices
of Clare Market Investments, LLC (“Clare Market” or the “Advisor”). If you have any questions about the contents
of this Disclosure Brochure, please contact us at (866) 659-1019 or by email at info@claremarket.com.
Clare Market is a registered investment advisor located in the State of Texas. The information in this Disclosure
Brochure has not been approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by any
state securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Disclosure Brochure provides information through Clare Market to assist you in determining
whether to retain the Advisor.
Additional information about Clare Market and its advisory persons are available on the SEC’s website at
www.adviserinfo.sec.gov by searching with our firm name or our CRD# 217515.
Clare Market Investments, LLC
CRD No: 217515
2620 State Street
Dallas, TX 75204
Phone: 866.659.1019
http://www.claremarket.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about advisory
personnel of Clare Market.
Clare Market believes that communication and transparency are the foundation of its relationship with Clients
and will continually strive to provide its Clients with complete and accurate information at all times. Clare Market
encourages all current and prospective Clients to read this Disclosure Brochure and discuss any questions you
may have with us. And of course, we always welcome your feedback.
Material Changes
The material changes in this brochure from the last annual updating amendment of Clare Market Investments,
LLC on 02/11/2025 are described below. Material changes relate to Clare Market Investments LLC’s policies,
practices or conflicts of interests only.
• The firm has updated its existing office location. (Cover page)
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business practices, changes
in regulations and routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to each Client annually and if a material change
occurs in the business practices of Clare Market.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with our firm name or our CRD# 217515.
You may also request a copy of this Disclosure Brochure at any time, by contacting us at (866) 659-1019 or by
email at info@claremarket.com.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................................................................................... 1
Item 2 – Material Changes ......................................................................................................................................2
Item 3 – Table of Contents ......................................................................................................................................3
Item 4 – Advisory Services .....................................................................................................................................4
A. Firm Information ............................................................................................................................................................ 4
B. Advisory Services Offered ............................................................................................................................................ 4
C. Client Account Management ......................................................................................................................................... 5
D. Wrap Fee Programs ..................................................................................................................................................... 6
E. Assets Under Management .......................................................................................................................................... 6
Item 5 – Fees and Compensation ..........................................................................................................................6
A. Fees for Advisory Services ........................................................................................................................................... 6
B. Fee Billing ..................................................................................................................................................................... 6
C. Other Fees and Expenses ............................................................................................................................................ 7
D. Advance Payment of Fees and Termination ................................................................................................................. 7
E. Compensation for Sales of Securities ........................................................................................................................... 8
Item 6 – Performance-Based Fees and Side-By-Side Management ...................................................................8
Item 7 – Types of Clients ........................................................................................................................................8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...........................................................8
A. Methods of Analysis ...................................................................................................................................................... 8
B. Risk of Loss .................................................................................................................................................................. 8
Item 9 – Disciplinary Information ...........................................................................................................................9
Item 10 – Other Financial Industry Activities and Affiliations ............................................................................9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 10
A. Code of Ethics............................................................................................................................................................. 10
B. Personal Trading with Material Interest ....................................................................................................................... 10
C. Personal Trading in Same Securities as Clients ......................................................................................................... 10
D. Personal Trading at Same Time as Client .................................................................................................................. 10
Item 12 – Brokerage Practices ............................................................................................................................ 11
A. Recommendation of Custodian[s] ............................................................................................................................... 11
B. Aggregating and Allocating Trades ............................................................................................................................. 11
Item 13 – Review of Accounts ............................................................................................................................. 12
A. Frequency of Reviews ................................................................................................................................................ 12
B. Causes for Reviews .................................................................................................................................................... 12
C. Review Reports ........................................................................................................................................................... 12
Item 14 - Client Referrals and Other Compensation ......................................................................................... 12
A. Compensation Received by Clare Market ................................................................................................................... 12
B. Client Referrals from Solicitors.................................................................................................................................... 12
Item 15 – Custody ................................................................................................................................................. 12
Item 16 – Investment Discretion ......................................................................................................................... 13
Item 17 – Voting Client Securities ...................................................................................................................... 13
Item 18 – Financial Information........................................................................................................................... 13
Privacy Policy ....................................................................................................................................................... 14
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 3
Item 4 – Advisory Services
A. Firm Information
Clare Market Investments, LLC (“Clare Market” or the “Advisor”) is a registered investment advisor located in the
State of Texas, which is organized as a Limited Liability Company (“LLC”) under the laws of Texas. Clare Market
was founded in January 2012 and is owned and operated by Keith A. Rhodus (Founder and Chief Compliance
Officer). This Disclosure Brochure provides information regarding the qualifications, business practices, and the
advisory services provided by Clare Market.
B. Advisory Services Offered
Clare Market offers investment advisory services to individuals, high net worth individuals, families, trusts,
estates and business clients in the State of Texas and other states (each referred to as a “Client”).
Investment Management Services
Clare Market provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
financial planning services. Clare Market focuses on long-term investing with a focus on financial and wealth
planning.
Clare Market works with each Client to identify their investment goals and objectives as well as risk tolerance and
financial situation in order to create a portfolio strategy. Clare Market will then construct a portfolio consisting of
its internal investments strategies and/or an allocation to unaffiliated money managers.
The Advisor constructs portfolios consisting of individual equity and fixed income securities, oil and gas master
limited partnerships and other types of investments. The Advisor may utilize mutual funds and/or exchange-
traded funds (“ETFs”) to represent a particular asset class or sector. For fixed income allocations, the Advisor
generally employs mutual funds and ETFs. For cash management, the Advisor will often invest in short-term
government issues. Index and individual options may be used in risk management or to provide income for
Clients.
Clare Market’s investment strategy is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held less than one year to meet the objectives of the Client or due to market conditions.
In certain circumstances, positions may be held for a short period as well. Clare Market will construct, implement
and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance agreed to by
the Client. Each Client will have the opportunity to place reasonable restrictions on the types of investments to be
held in their respective portfolio, subject to acceptance by the Advisor.
Clare Market evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Clare Market may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Clare Market may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. Clare Market may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Clare Market accept or maintain custody of a Client’s funds or securities, except for authorized
deduction of the Advisor’s fees. All Client assets will be managed within their designated account[s] at the
Custodian, pursuant to the Client investment advisory agreement.
Selection of Sub-Advisors
Clare Market may recommend to certain Clients that a portion of their investment portfolio be implemented by
utilizing one or more unaffiliated money managers (an unaffiliated manager”). The Advisor will either engage an
unaffiliated manager directly or select an unaffiliated manager that participates in a managed accounts program
at the Client's Custodian. The Client may enter into an additional investment management agreement with the
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 4
unaffiliated manager and/or program sponsor, as applicable. The unaffiliated manager[s] will also have
investment discretion over the Client’s account[s] allocated to the manager and will have the authority to
purchase or sell investments without the prior approval of the Client, subject to any restrictions on the account[s].
The Advisor shall monitor the performance of the unaffiliated manager and shall have the discretionary authority
to hire or fire any unaffiliated manager. The Advisor will assist and advise the Client in establishing investment
objectives for the account[s], the selection of the unaffiliated manager[s], and defining any restrictions on the
account[s]. Clare Market will continue to provide oversight of the Client account[s] and ongoing monitoring of the
activities of the unaffiliated manager[s].
Clare Market does not receive any compensation from these unaffiliated money managers or the
Program Sponsor, other than Clare Market’s investment advisory fee (described in Item 5).
The Client, prior to entering into an agreement with an unaffiliated manager or managed accounts program, will
be provided with the Form ADV Part 2A (or a brochure that makes the appropriate disclosures) for the
unaffiliated manager[s] and/or the program sponsor (as applicable).
Financial Planning Services
Clare Market will typically provide a variety of financial planning services to individuals and families, pursuant to a
written financial planning agreement. Services are offered in several areas of a Client’s financial situation,
depending on their goals, objectives and financial situation. The Advisor provides a comprehensive wealth
planning approach with its Clients. Planning services will typically include the preparation of a financial plan or
rendering a financial consultation based on the Client’s financial goals and objectives. This planning or consulting
is often ongoing in nature. For certain Clients, a plan may be targeted and may encompass one or more areas of
need, including, but not limited to investment planning, retirement planning, personal savings, education savings
and other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. Clare Market may also refer
Clients to an accountant, attorney or another specialist, as appropriate for their unique situation. For certain
financial planning engagements, the Advisor will provide a written summary of Client’s financial situation,
observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a
written summary. Plans or consultations are typically completed within six months of contract date, assuming all
information and documents requested are provided promptly.
Financial planning and consulting recommendations may pose a potential conflict between the interests of the
Advisor and the interests of the Client. For example, a recommendation to engage the Advisor for investment
management services or to increase the level of investment assets with the Advisor would pose a conflict, as it
would increase the advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to execute the
transaction through the Advisor.
C. Client Account Management
Prior to engaging Clare Market to provide investment advisory services, each Client is required to enter into one
or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client.
These services may include:
• Establishing an Investment Strategy – Clare Market, in connection with the Client, will develop an
investment strategy targeted to achieve the Client’s investment goals and objectives.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 5
• Asset Allocation – Clare Market will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance of risk for each Client.
• Portfolio Construction – Clare Market will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – Clare Market will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Clare Market does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Clare Market.
E. Assets Under Management
As of December 2024, Clare Market manages approximately $556,000,000 in discretionary assets. Clients may
request more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client shall sign one or more agreements that detail the responsibilities of Clare Market and the
Client.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid monthly in advance pursuant to the terms of the investment advisory agreement.
Investment advisory fees range from 1.50% to 0.25% depending on the size and complexity of the Client
relationship. Relationships with multiple objectives, specific reporting requirements, portfolio restrictions and other
complexities may be charged a higher fee.
Investment advisory fees in the first month of service are prorated from the inception date of the account[s] to the
end of the first month. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with Advisor. All securities held in accounts managed by
Clare Market will be independently valued by the Custodian. Clare Market will not have the authority or
responsibility to value portfolio securities.
Selection of Sub-Advisors
Fees for Clients with allocations to unaffiliated managers or those participating in managed accounts program, the
overall fee to Clients will include Clare Market’s investment advisory fee above plus the unaffiliated manager[s]and
the program sponsor’s fee (if applicable).
Financial Planning Services
Clare Market offers financial planning services at an hourly rate of up to $250 per hour or on a fixed engagement
fee. Clare Market offers also offers its financial planning services on an annual retainer, paid either monthly or
quarterly in advance. Annual fees range from $1,000 to $25,000 depending on the scope of services to be provided
and the complexity of the Client’s situation. An estimate for total hours and/or costs will be provided to the Client
prior to engaging for these services. Fee may be negotiable depending on the nature and complexity of each
Client’s circumstances.
B. Fee Billing
Investment Management Services
Investment advisory fees will be calculated by the Advisor or its delegate and deducted from the Client’s account[s]
at the Custodian. The Advisor or its delegate shall instruct the Custodian indicating the amount of the fees to be
deducted from the Client’s account[s] at the respective month-end date in advance. Fees are calculated on a 365
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 6
day year with a 366 day year for “leap” years. Initial bills will be prorated based on the number of days assets are
under management. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the investment advisory fee. In addition, the Advisor will provide the Client a report itemizing the fee,
including the calculation period covered by the fee, the account value and the methodology used to calculate the
fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the Custodian’s brokerage
statement as the Custodian does not assume this responsibility. Clients provide written authorization permitting
Clare Market to be paid directly from their accounts held by the Custodian as part of the investment advisory
agreement and separate account forms provided by the Custodian.
Selection of Sub-Advisors
Clients allocated to an unaffiliated manager or participating in a managed accounts program will be billed in
accordance to the advisory agreement[s] with the respective providers. Clare Market’s fee may be billed along with
these fees or separately billed.
Financial Planning Services
Hourly financial planning fees are invoiced by the Advisor either monthly or quarterly in arrears. Annual financial
planning fees are invoiced by the Advisor either monthly or quarterly in advance. Fees shall be paid by check, credit
card, ACH or deducted from the Client’s account[s], pursuant to the terms of the financial planning agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Clare Market, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custodial and securities
execution fees charged by the Custodian. The investment advisory fee charged by Clare Market is separate and
distinct from these custody and execution fees.
In addition, all fees paid to Clare Market for investment advisory services are separate and distinct from the
expenses charged by mutual funds and exchange-traded funds to their shareholders, if applicable. These fees and
expenses are described in each fund’s prospectus. These fees and expenses will generally be used to pay
management fees for the funds, other fund expenses, account administration (e.g., custody, brokerage and account
reporting), and a possible distribution fee. A Client could invest in these products directly, without the services of
Clare Market, but would not receive the services provided by Clare Market which are designed, among other
things, to assist the Client in determining which products or services are most appropriate for each Client’s financial
situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees
charged by Clare Market to fully understand the total fees to be paid.
D. Advance Payment of Fees and Termination
Investment Management Services
Clare Market is compensated for its services in advance of the month in which investment advisory services are
rendered. Either party may request to terminate the investment advisory agreement by providing advance written
notice to the other party. The Client may also terminate the investment advisory agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will be due and payable
by the Client. The Client shall be responsible for investment advisory fees up to and including the effective date of
termination. Upon termination, the Advisor will refund any unearned, prepaid investment advisory fees from the
effective date of termination to the end of the month. The Client’s investment advisory agreement with the Advisor is
non-transferable without the Client’s prior consent.
Selection of Sub-Advisors
In the event that a Client should wish to terminate their relationship with a managed accounts program or
unaffiliated manager, the terms for termination will be set forth in the respective agreements between the Client and
those third parties. Clare Market will assist the Client with the termination and transition as appropriate.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 7
Financial Planning Services
Financial planning fees may be billed in advance. Either party may terminate a planning agreement, at any time, by
providing written notice to the other party. In the event that a Client should wish to cancel the financial planning
agreement under which any plan is being created, the Client shall be billed for actual hours logged on the planning
project times the agreed upon hourly rate or the percentage completion for a fixed fee engagement. In the case of
an annual engagement, the Advisor will refund any unearned, prepaid financial planning fees from the effective
date of termination to the end the month or quarter. Upon termination, any unearned, prepaid fees will be returned
to the Client within five (5) business days of cancellation. The Client’s financial planning agreement with the Advisor
is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
Clare Market does not buy or sell securities to generate securities commissions and does not receive any
compensation for securities transactions in any Client account, other than the investment advisory fees noted
above.
Item 6 – Performance-Based Fees and Side-By-Side Management
Clare Market does not use a performance-based fee structure. Our investment management fees are based on
assets under management, as described in our Investment Advisory Agreement.
Item 7 – Types of Clients
Clare Market provides investment advisory services to individuals, high net worth individuals, families, trusts,
estates and business clients. The relative percentage of each type of Client is available on Clare Market’s Form
ADV Part 1. These percentages will change over time. Clare Market generally does not impose a minimum
account size for establishing a relationship. The Advisor may also research disclosed insider transactions and as
well as activist shareholder transactions that are publicly available.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Clare Market primarily employs fundamental analysis methods in developing investment strategies for its Clients.
Implementation of the Advisor’s strategies also include technical, cyclical and other analysis methodologies.
Research and analysis from Clare Market is derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases, research prepared by others, publicly disclosed insider transactions and
activist shareholder transactions.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
As noted above, Clare Market generally employs a long-term investment strategy for its Clients, as consistent
with their financial goals. Clare Market will typically hold all or a portion of a security for more than a year, but
may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At
times, Clare Market may also buy and sell positions that are more short-term in nature, depending on the goals
of the Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Clare Market will assist Clients in determining an
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 8
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with certain investments and approaches
employed by the Advisor.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Option contracts
are leveraged instruments that allow the holder of a single contract to control many shares of an underlying
stock. This leverage can compound gains or losses.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if
securities pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to
a "margin call", pursuant to which it must either deposit additional funds with the broker or be the subject of
mandatory liquidation of the pledged securities to compensate for the decline in value.
Short Sales
A short sale involves the sale of a security that the Client does not own in the hope of purchasing the same
security at a later date at a lower price. To make delivery to the buyer, the Client must borrow the security and is
obligated to return the security to the lender, which is accomplished by a later purchase of the security. The
Client realizes a profit or a loss as a result of a short sale if the price of the security decreases or increases
respectively between the date of the short sale and the date on which the Client covers its short position, i.e.,
purchases the security to replace the borrowed security. A short sale involves the theoretically unlimited risk of
an increase in the market price of the security that would result in a theoretically unlimited loss.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Clare Market or any of its employees. Clare
Market and its advisory personnel value the trust you place in us. As we advise all Clients, we encourage you to
perform the requisite due diligence on any advisor or service provider with whom you partner. Our backgrounds
are on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching by our firm
name or by our CRD # 217515.
Item 10 – Other Financial Industry Activities and Affiliations
Selection of Sub-Advisors
As noted in Item 4, the Advisor may select unaffiliated managers to assist with the implementation of a Client’s
investment strategy. In such arrangements, the Advisor may receive its investment advisory fee as a portion of
the overall fees collected by the unaffiliated manager[s]. The Advisor’s fees are disclosed in Item 5.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Clare Market has implemented a Code of Ethics that defines our fiduciary commitment to each Client. This Code
of Ethics applies to all persons associated with Clare Market (our “Supervised Persons”). The Code of Ethics was
developed to provide general ethical guidelines and specific instructions regarding our duties to you, our Client.
Clare Market and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is
the obligation of Clare Market Supervised Persons to adhere not only to the specific provisions of the Code of
Ethics, but also to the general principles that guide the Code. The Code of Ethics covers a range of topics that
address employee ethics and conflicts of interest. To request a copy of our Code of Ethics, please contact us at
(866) 659-1019 or via email at info@claremarket.com.
B. Personal Trading with Material Interest
Clare Market allows our Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Clare Market does not act as principal in any transactions. In addition,
the Advisor does not act as the general partner of a fund, or advise an investment company. Clare Market does
not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Clare Market allows our Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Owning the same securities we recommend (purchase or sell) to you
presents a potential conflict of interest that, as fiduciaries, we must disclose to you and mitigate through policies
and procedures. As noted above, we have adopted a Code of Ethics, which addresses insider trading (material
non-public information controls) and personal securities reporting procedures. When trading for personal
accounts, Supervised Persons of Clare Market may have a conflict of interest if trading in the same securities.
The fiduciary duty to act in the best interest of its Clients can potentially be violated if personal trades are made
with more advantageous terms than Client trades, or by trading based on material non-public information. This
risk is mitigated by Clare Market requiring reporting of personal securities trades by its Supervised Persons for
review by the CCO. We have also adopted written policies and procedures to detect the misuse of material, non-
public information.
In addition, the Code of Ethics governs Gifts and Entertainment given by and provided to the Advisor, outside
employment activities of employees, Employee reporting, sanctions for violations of the Code of Ethics, and
records retention requirements for various aspects of the Code of Ethics.
D. Personal Trading at Same Time as Client
While Clare Market allows our Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
traded afterwards. At no time will Clare Market, or any Supervises Person of Clare Market, transact in any
security to the detriment of any Client.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 10
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Clare Market does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize Clare Market to direct trades to the Custodian as agreed in the investment advisory
agreement. Further, Clare Market does not have the discretionary authority to negotiate commissions on behalf
of our Clients on a trade-by-trade basis.
Where Clare Market does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the Custodian
recommended by the Advisor and will not incur any extra fee or cost associated with using a broker-
dealer/custodian not recommended by Clare Market.
Clare Market may recommend the Custodian based on criteria such as, but not limited to, reasonableness of
commissions charged to the Client, services made available to the Client, reputation and/or location of the
Custodian’s offices. Clare Market does not receive research services, other products, or compensation as a
result of recommending a particular broker that may result in the Client paying higher commissions than those
obtainable through other brokers. Clare Market will generally recommend that Clients establish their account[s] at
Fidelity Clearing & Custody Solutions, a division of Fidelity Investments, Inc. and related entities (collectively
“Fidelity”). Fidelity clears securities through affiliates, National Financial Services LLC or Fidelity Brokerage
Services LLC, members NYSE and SIPC. Fidelity will serve as the Client’s “qualified custodian”. Clare Market
maintains an institutional relationship with Fidelity, whereby the Advisor receives economic benefits from Fidelity
(Please see Item 14 below.). Clare Market utilizes John Hancock as a recordkeeper/custodian for a 401K plan.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers whereby an advisor enters into an
agreement to place security trades with the broker-dealer/custodian in exchange for research and other services.
Clare Market does not participate in soft dollar programs sponsored or offered by any broker-dealer/custodian.
However, the Advisor does receive certain benefits from Fidelity, as detailed in Item 14 below.
2. Brokerage Referrals - Clare Market does not receive any compensation from any third party in connection
with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Clare Market will place
trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts
are traded within their respective brokerage account[s]. The Advisor will not engage in any principal transactions
(i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts
(i.e., purchase of a security into one Client account from another Client’s account[s]). In selecting the Custodian,
Clare Market will not be obligated to select competitive bids on securities transactions and does not have an
obligation to seek the lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Clare Market will execute its transactions the Custodian
as directed by the Client. Clare Market may aggregate orders in a block trade or trades when securities are
purchased or sold through the Custodian for multiple (discretionary) accounts. If a block trade cannot be
executed in full at the same price or time, the securities actually purchased or sold by the close of each business
day must be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This
must be done in a way that does not consistently advantage or disadvantage particular Client accounts.
Unaffiliated money managers may also block trade separately from Clare Market, at their discretion.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 11
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Mr. Rhodus, Founder and Chief
Compliance Officer of Clare Market. Formal reviews are generally conducted at least annually or more or less
frequently depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more or less frequently at the Client’s request. Accounts may be reviewed
as a result of major changes in economic conditions, known changes in the Client’s financial situation, and/or
large deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Clare Market if
changes occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance. Clare Market
provides a quarterly newsletter to its Clients. The newsletter primarily discusses market driven events and
observations in the financial services industry.
Item 14 - Client Referrals and Other Compensation
A. Compensation Received by Clare Market
Clare Market may receive customary commissions and other related revenues from the various insurance
companies whose products are sold. Clare Market may refer Clients to various third parties to provide certain
financial services necessary to meet the goals of its Clients. However, Clare Market is not compensated for
referrals that they give nor are they compensated for referrals that they receive.
Participation in Institutional Advisor Platform
As noted above, the Advisor has established an institutional relationship with Fidelity to assist the Advisor in
managing Client account[s]. Access to the Fidelity platform is provided at no charge to the Advisor. The Advisor
receives access to software and related support without cost because the Advisor renders investment
management services to Clients that maintain assets at Fidelity. The software and related systems support may
benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Additionally, the Advisor may receive the following benefits from Fidelity: receipt of duplicate Client confirmations
and bundled duplicate statements; access to a trading desk that exclusively services its institutional participants;
access to block trading which provides the ability to aggregate securities transactions and then allocate the
appropriate shares to Client accounts; and access to an electronic communication network for Client order entry
and account information.
B. Client Referrals from Solicitors
Clare Market does not engage paid solicitors for Client referrals.
Item 15 – Custody
Clare Market does not accept or maintain custody of any Client accounts, except for the authorized deduction of
the Advisor’s fee. All Clients must place their assets with a “qualified custodian”. Clients are required to engage
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 12
the Custodian to retain their funds and securities and direct Clare Market to utilize the Custodian for the Client’s
security transactions. Clare Market encourages Clients to review statements provided by the Custodian. For
more information about custodians and brokerage practices, see Item 12.
Item 16 – Investment Discretion
Clare Market generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to
by Clare Market. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of
such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Clare Market will be in accordance with
each Client's investment objectives and goals. Unaffiliated money managers will also trade with full discretion over
the accounts under their mandates.
Item 17 – Voting Client Securities
Clare Market does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Clare Market, nor its management, have any adverse financial situations that would reasonably impair
the ability of Clare Market to meet all obligations to its Clients. Neither Clare Market, nor any of its advisory
persons, has been subject to a bankruptcy or financial compromise. Clare Market is not required to deliver a
balance sheet along with this Disclosure Brochure as the Advisor does not collect fees of $1,200 or more for
services to be performed six months or more in advance.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 13
Privacy Policy
Our Commitment to You
Clare Market Investments, LLC (“Clare Market” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment
Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Clare Market (also referred to as
"we", "our" and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Clare Market does not sell your non-public personal information to anyone. Nor do we provide such information
to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number(s)
Income and expenses
E-mail address(es)
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities
to protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
How do we share your information?
An RIA shares Client personal information to effectlively implement its services. In the section below, we list
some reasons we may share your personal information.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 14
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
Marketing Purposes
Clare Market does not disclose, and does not intend to disclose, personal
information with non-afffiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where Clare Market
or the client has a formal agreement with the financial institution. We will
only share information for purposes of servicing your accounts, not
for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent(s) or
representative(s).
No
Not Shared
Information About Former Clients
Clare Market does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with respect to
persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (866) 659-1019 or via email at info@claremarket.com.
Clare Market Investments, LLC
4311 W. Lovers Lane, Suite 101, Dallas, TX 75209
Phone: (866) 659-1019
http://www.claremarket.com
Page 15