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Item 1 – Cover Page
CLARIS FINANCIAL, LLC
4510 Cox Road, Suite 302
Glen Allen, VA 23060
804-935-3000
804-273-0262 (fax)
www.clarisfinancial.com
September 25, 2025
Form ADV, Part 2; our “Disclosure Brochure” or “Brochure” as required by the Investment
Advisers Act of 1940 is a very important document between Clients (you, your) and
“Claris” (us, we, our).
This Brochure provides information about the qualifications and business practices of Claris Financial,
LLC (“Claris”). If you have any questions about the contents of this Brochure, please contact us at (804)
935-3000 and/or katy.oliver@clarisfinancial.com, or by fax at 804-273-0262. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
Claris Financial, LLC is registered with the SEC as an Investment Adviser. Registration of an Investment
Adviser does not imply any level of skill or training. The oral and written communications of an adviser
provide you with information about which you determine to hire or retain an adviser.
Additional information about Claris Financial, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 – Material Changes
Claris Financial, LLC filed its last Annual Updating Amendment on March 29, 2024. Since that
amendment, the following updates have been made to the brochure:
Item 4 under Investment Strategy, Item 5: Fees, and Item 8: Methods of Analysis, Investment Strategies
and Risk of Loss have been amended to include language regarding the use of private investments under
certain circumstances.
We may, at any time, update this Brochure and if a material change occurs, we may either send you a
copy or offer to send you a copy, either by electronic means (email) or in hard copy form.
If you would like to view or obtain another copy of the Brochure, please download it from the SEC’s
website at www.adviserinfo.sec.gov or you may contact us at (804) 935-3000 or by email at
katy.oliver@clarisfinancial.com.
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Item 3 – Table of Contents
Item 1 – Cover Page .................................................................................................................................................... 1
Item 2 – Material Changes ......................................................................................................................................... 2
Item 3 – Table of Contents ......................................................................................................................................... 3
Item 4 – Advisory Business ........................................................................................................................................ 4
Item 5 – Fees & Compensation .................................................................................................................................. 6
Item 6 – Performance-Based Fees & Side by Side Management ............................................................................. 8
Item 7 – Types of Clients ............................................................................................................................................ 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 9
Item 9 – Disciplinary Information ............................................................................................................................ 12
Item 10 – Other Financial Industry Activities and Affiliates ................................................................................... 12
Item 11 – Code of Ethics ........................................................................................................................................... 13
Item 12 – Brokerage Practices ................................................................................................................................. 14
Item 13 – Review of Accounts ................................................................................................................................. 17
Item 14 – Client Referrals and Other Compensation .............................................................................................. 17
Item 15 - Custody ..................................................................................................................................................... 18
Item 16 – Investment Discretion ............................................................................................................................. 18
Item 17 – Voting Securities ...................................................................................................................................... 19
Item 18 – Financial Information .............................................................................................................................. 19
Privacy Policy
March 2025 ............................................................................................................................ 20
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Item 4 – Advisory Business
Claris Financial, LLC (“Claris” or “the Firm”) is a Registered Investment Adviser organized in the state of
Virginia. Claris was founded in January 2009 by John F. Paxton, the principal owner, as a Limited
Liability Company. John began his financial services career as an Adviser in 1996 with Wheat, First,
Butcher, Singer, ("Wheat") and he continues to employ the consultative approach with his clients. John
also has a keen interest in long-term trends in the financial markets, and he combines these two when
helping his clients construct tailored investment plans. Before joining Wheat, John worked for a real
estate developer and owned a business outside of the financial services industry. John received his
Bachelor of Science in Commerce (Finance) from the University of Virginia.
Claris Financial, LLC specializes in managing financial assets for individuals, families, estates, and trusts.
Claris is primarily focused on the selection and monitoring of specific non-proprietary investments,
then using these investments inside actively managed accounts. Advisory services are typically
performed in exchange for a fee which is calculated as a fractional percentage of assets managed (see
item 5 for details on our fees).
At Claris we recognize that each client has individual objectives and goals, which are determined
during the initial consultation, and reaffirmed periodically. Clients determine the level of risk they are
willing to take with their assets and their estimated time horizon. The term “time horizon” refers to
the amount of time clients feel they have before they think they will start spending the assets in their
account, whether it be for their own retirement or some other financial objective. Our advice requires
an understanding of your financial condition, goals and tolerance for risk.
Investment Advisory/Portfolio Management Services
Claris provides discretionary and non-discretionary portfolio management. Claris offers active money
management services for individuals, high net worth individuals, families, small businesses, trusts and
foundations.
Claris offers a range of fee-based platforms, centrally managed or open architecture.
Claris also participates in Schwab Advisor Services™ (“Schwab” or “Custodian”) which his Schwab’s
business serving independent investment advisory firms like ours. They provide us and our clients with
access to their institutional brokerage services (trading, custody, reporting, and related services), many
of which are not typically available to Schwab retail customers. However, certain retail investors may
be able to get institutional brokerage services from Schwab without going through our firm. Schwab
also makes available various support services. Some of those services help us manage or administer
our clients’ accounts, while others help us manage and grow our business. Schwab’s support services
are generally available at no charge to us. See Item 12 for a more detailed description of Schwab’s
support services.
Investment Philosophy
We believe that the investment mix should match the individual needs, risk tolerance, goals and time
horizon of each client. We also believe investment results and the accumulation of wealth are best
achieved through the compounding of reasonable gains and risk management. If we can help our
clients navigate the major market cycle downturns and up-trends, we should not only protect client
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assets, but the long-term value of those assets should grow over time.
Investment Strategy
Claris employs a flexible investment strategy with the freedom to invest in a wide variety of asset
classes. Claris’ investment advice and/or money management generally includes mutual funds,
equities, bonds, fixed income, debt securities, ETFs, real estate, REITs, and government securities. On
occasion, and when appropriate, alternative investments, including both public and private securities
can be utilized, in accordance with the clients stated investment objective. Claris may use other
securities as well to help diversify a portfolio when appropriate. Claris combines fundamental and
technical analysis in seeking to profit from market trends, biases and the future expectations of
companies, industries, regions and countries. We may use a variety of no-load/load-waived/non-
transaction fee mutual funds or exchange traded funds, stocks, bonds, as well as separate account
managers in the management of client assets. Our driving objectives in investment strategies are
diversification, discipline and consistent favorable and competitive returns.
Private security investments made as part of our portfolio management services are non-discretionary.
Clients must sign a subscription agreement with the security sponsor in order to participate in these
offerings.
Claris may select third-party money managers to implement a client portfolio. Money manager
selection is driven by your overall goals, objectives, tolerance for risk, tax status, and overall financial
profile. These money managers may choose to bunch all of their orders together and “trade away”
from Schwab. This practice will create additional costs that are not included in the advisory fee paid to
Claris.
Item 8 further describes our Methods of Analysis, Investment Strategies and Risks of Loss.
401(k) and 403(b) Account Management
Claris provides investment advisory services to 401(k) and 403(b) plan participants who want to
engage Claris to manage their plan assets via a self-directed brokerage account. Plan participants
seeking such assistance will execute an advisory services agreement and pay a fee for the asset under
management.
Employer-Sponsored Retirement Plan Consulting – Not Accepting New Plan Sponsors Clients
Claris provides consulting services to a limited number of ERISA plan fiduciaries. Services may include
knowledge and expertise regarding investments, service providers, plan administration, and general
ERISA compliance issues for a fee.
Claris has determined it will not be entering into any new Plan Sponsor Consulting relationships.
Wrap Fee Programs
Claris does not participate in any Wrap Fee programs.
Assets Under Management
As of December 31, 2024, Claris had approximately $285,968,222 in assets under management.
$19,619,140 in non-discretionary assets and $266,349,082 managed under discretion.
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Client Restrictions
Generally, clients may not impose restrictions on the securities invested or types of securities invested.
Item 5 – Fees & Compensation
Portfolio Management Service Fees
Our annual portfolio management fee is billed and payable quarterly in advance and is based on the
closing value of the assets on the last day of the previous calendar quarter. If the portfolio
management agreement is executed at any time other than the first day of a calendar quarter, our fees
will apply on a pro rata basis, which means that the advisory fee is based the opening value of the
account payable in proportion to the number of days in the quarter for which you are a client.
Fees are negotiable based on many factors including the size, complexity and composition of the
services to be provided. The maximum Claris fee schedule is as follows:
Account Size
Up to $499,999
$500,000 to $999,999
$1,000,000 to $4,999,999
$5,000,000 to $9,999,999
Over $10,000,000
Annual Fee
2.50%
2.25%
2.00%
1.50%
Negotiable
Claris uses money market/stable value funds and cash defensively and tactically in its management
process; therefore assets invested in money market/stable value funds and cash are subject to Claris’
management fee.
Claris offers programs which allow us to bring investment services to our clients by using third-party or
separate account managers. Clients electing a separate account manager will be charged the fee
described in the Claris advisory agreement. A portion (ranging from .30% to .65%) of the total fee paid
to Claris will be allocated to the Separate Account Manager.
For investments in private funds or companies, Claris will charge a fee for services related to the
administration of capital committed to such investments. Fees for private investments will generally be
lower than the Firm’s standard fee schedule and will be agreed upon by the client and the Firm in
advance. Unlike liquid investments, private investment securities do not provide daily liquidity or
pricing. Fees will be calculated using the most recent value provided by the security sponsor.
Investment Advisory Agreement
Both the description of services offered and the specific manner in which fees are charged by Claris are
established in the client’s written “investment advisory agreement” with Claris. Claris bills its fees on a
quarterly basis. Individual client accounts are billed in advance. The Claris Investment Advisory
Agreement provides us with written authorization to deduct the fees to be paid directly from client
accounts held by the qualified custodian. The qualified custodian has agreed to deliver an account
statement at least quarterly directly to the client indicating the amounts deducted from the account,
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including the advisory fee.
Either Claris or their clients may terminate advisory agreements for any reason with written notice.
Upon receipt of written notice of termination (or communication by the Brokerage firm or custodian),
Claris will cease all advisory work on the client’s account as of that date and reimburse the client any
prepaid fees based on the pro rata number of days left in the billing period.
Additional Fees:
In addition to advisory and underlying investment fees, client accounts are also subject to various
custodial or account administration fees. These fees vary with each custodian but are always fully
disclosed to the client in advance.
Claris’ fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses which shall be incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, third party investment and other third parties such as fees charged by managers,
custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic
fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds
and exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are exclusive of and in addition to the Claris
management fee.
Claris shall not receive any portion of these charges, fees or commissions, but may receive benefits as
a result of larger overall relationships.
Timing for Fee Billing
Clients will pay Claris a fee for its investment management services. This fee is commonly
referred to as the “advisory fee” or “management fee.” Advisory fees are payable quarterly in advance.
With the exception of a new client account, the actual fee will be a fractional percentage of the closing
value of the assets as of the last day of the calendar quarter. For new client accounts where the
investment advisory agreement is executed at any time other than the first day of a calendar quarter,
our fees will apply on a pro rata basis, which means that the advisory fee is based the opening value of
the account payable in proportion to the number of days in the quarter for which you are a client. Fees
will subsequently be charged and deducted as described above following the end of the calendar
quarter.
Account assets invested in shares of mutual funds or other investment companies will be included in
calculating the value of the account for purposes of computing the advisory fees. These same assets
will also be subject to any management fees and expenses as set forth in the prospectuses of those
funds. Such fees and expenses are paid by the funds but are ultimately borne by the investor.
Billing Process
Per the client’s advisory agreement, fees are deducted from a client’s account by the Custodian. As
Custodian, Schwab does not verify the accuracy of the fee. It is the client’s responsibility to verify the
accuracy of the fee.
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Clients who wish to terminate their advisory arrangement with Claris should notify us in writing to be
refunded the pro rata portion of prepaid advisory fees. Claris does not have the ability to control the
underlying management or administration fees charged by the custodians or by the investments
offered or those held by the client.
Other Fees and Compensation
There may be specific investments desired by the client which require the representative to be paid
solely on a commission basis from the company offering the product. If and when this situation arises,
the client will be informed of the situation, and any fees or commissions associated with such an
investment purchase, as well as any potential conflict of interest, will be fully disclosed.
Not all investment products are available through all brokers or agents. Claris does not offer its own
proprietary products. Therefore, depending on the investment product in question, Clients may have
the option to purchase the same investment products we offer through other brokers or agents that
are not affiliated with us.
To protect our clients from the inherent conflicts of interest involved in commission-based investment
products, Claris makes every effort to select investments which can be managed under a fee
arrangement. Approximately 5% of our firm’s revenue is derived from non-advisory fees.
For clients with smaller account levels, it is sometimes difficult to fully diversify assets into low-cost
investments. There are also situations in which clients want specific products which only pay
commission compensation and charging a management fee on top of the commission would create a
conflict of interest for Claris. However, investment product commission structures vary, and therefore
we cannot adequately address every conceivable situation and remedy in this paragraph. Therefore, in
those rare cases when we offer commission-based products, Claris will exclude those assets from the
advisory fee calculation and subsequent billing.
Item 12 further describes the factors Claris considers in selecting broker-dealers for client transactions.
Item 6 – Performance-Based Fees & Side by Side Management
Claris does not currently accept performance-based fees – that is, fees based on a share of capital
gains on or capital appreciation of the assets of a client. Our advisory fee compensation is charged only
as disclosed above in Item 5. Additionally, Claris does not manage both accounts that are charged a
performance-based fee and accounts that are charged another type of fee, such as an hourly, flat or
an asset-based fee, also known as side-by-side management.
Item 7 – Types of Clients
As described in Item 4, Claris offers advisory services for individuals, families, small businesses, trusts
and a limited number of retirement plans. Our typical clients are those who are experienced and
comfortable with saving and investing for their retirement and their family’s future, board members
and/or trustees acting on behalf of the trust for an organization they represent, and
employers/business owners looking for an advisory group to assist them in making prudent decisions
for their employees’ retirement assets. In order to be able to offer our clients our most effective work,
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Claris Financial recommends (but does not require) that clients have at least $100,000 in total
manageable assets. This allows us to prudently diversify client accounts into lower cost investment
vehicles and avoid conflicts caused by certain investment minimums.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies
Claris employs a flexible investment strategy in the management of client assets. We have the ability
to use outside money managers through Schwab, or to develop portfolios tailored by each Claris
Advisor for each client. Whether the advisor and client decide to use outside management or advisor-
managed depends on a number of factors, including the size of the assets managed, the complexity of
the client holdings, the tax implications of each approach, and the needs and concerns of the client.
Claris and its representatives may utilize open-ended, no-load, load-waived and/or non-transaction fee
mutual funds, as well as domestic and foreign equity securities (common stock), exchange traded
funds ("ETFs"), fixed income, and private securities.
The first step in developing portfolios involves determining a suitable investment mix for each client.
Investment experience, time horizon, financial goals, and investor psychology are all factors when
creating each asset allocation. Once the client and Claris Advisor have established the investment plan,
the Advisor will begin an economic analysis to determine the long-term and short-term direction of the
business cycles for various market segments. Examples of market segments include U.S. small, mid and
large cap equities, international developed and emerging market equities, and domestic and foreign
debt securities.
In making investment decisions, we use a range of fundamental and technical factors provided to us by
various sources. Fundamental factors may include, but are not limited to, measures such as earnings
growth rates, return on capital and dividend yield. Technical factors include measures such as price
performance, volatility and trading volume.
Claris and/or its representatives may invest all or a significant portion of a client’s assets in mutual
funds in order to employ the investment strategies described. We may also buy or sell individual
securities or buy investments that employ inverse strategies if we believe the value of the security or
market segment is likely to depreciate in value. Securities that employ inverse strategies seek to
deliver the opposite of the performance of the index or benchmark that they track by engaging in
short selling, swap agreements and/or futures contracts. An inverse strategy may offer leverage but
generally is more volatile and riskier than traditional investment strategies due to their exposure to
leverage and derivatives including total return swaps and futures. These strategies are typically
designed to achieve their desired exposure on a short-term basis. Holding these types of securities for
longer periods of time potentially increases their risk due to the effects of compounding and the
difficulty of timing the market. As a part of our investment strategy and during periods in which we
want to have limited market exposure, we may invest in money market/stable value funds or other
short-term interest-bearing instruments.
All investment strategies inherently expose our clients to various types and varying degrees of risk.
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Below we discuss those risks in greater detail.
Investment Risk
Investing in securities involves exposing financial assets to various risks that clients should be prepared
to bear. The first step is taking time to understand what those risks might be.
Mutual Fund & Exchange Traded Fund Risk
There are specific risks involved in the management of mutual funds and Exchange Traded Funds
which are described in detail in their prospectus. In general, ETFs and Mutual funds expose the
investor to the strategy specific risk of the fund.
ETFs are subject to substantially the same risks as those associated with the direct ownership of the
securities comprising the index on which the ETF is based. Additionally, the value of the investment will
fluctuate in response to the performance of the underlying index and may trade at a premium or
discount to the index.
Private Investment Risk
Private investments (e.g., private equity, hedge funds, private equity funds, etc.) have unique risks. The
managers of these investments have broad discretion in selecting investments. There are few
limitations on the types of securities or other financial instruments which may be traded and there is
no requirement to diversify. These investments may trade on margin or otherwise leverage positions,
thereby potentially increasing the risk of the investment. In addition, because these investments are
not registered as investment companies, there is an absence of regulation. There are numerous other
risks in investing in these securities. Clients should consult each investment’s private placement
memorandum and/or other documents explaining such risks prior to investing.
Market Risk
Stock markets can be volatile. In other words, the prices of stocks can rise and fall rapidly in response
to developments affecting a specific company or industry, or to changing economic, political or market
conditions. Investments may decline in value if the stock markets perform poorly. There is also a risk
that the investments will underperform the securities markets or particular segments of the securities
markets.
Portfolio Turnover Risk
Portfolio turnover refers to the rate at which the selected investments are replaced. This type of
turnover also occurs in mutual funds where the individual securities are traded by the fund
management teams. Turnover costs (transactional and brokerage costs) may be directly affected by
the rate that underlying securities are bought and sold, which may reduce the return. This cost can be
mitigated if the underlying securities can be bought and sold without corresponding commission costs.
Active trading of securities may also increase your realized capital gains or losses, which may affect the
taxes you pay.
Foreign Risk
Foreign markets can be more volatile than the U.S. market due to increased risks of adverse issuer,
political, regulatory, market, or economic developments and can perform differently from the U.S.
market. Special risks associated with investments in foreign companies include exposure to currency
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fluctuations, less liquidity, less developed or less efficient trading markets, lack of comprehensive
company information, political instability and differing auditing and legal standards.
Small and Medium-Size Company Risk
Small and medium size companies may have narrower markets and more limited managerial and
financial resources than do larger, more established companies. As a result, their performances can be
more volatile, and they may face a greater risk of business failure.
Issuer-Specific Risk
The value of a specific security can be more volatile than the market as a whole and can perform
differently from the value of the market as a whole. The value of securities of smaller issuers can be
more volatile than that of larger issuers. The value of certain types of securities can be more volatile
due to increased sensitivity to adverse issuer, political, regulatory, market, or economic developments.
With Bonds there is also the risk of default by the issuer.
Short-Selling Risk
Positions (purchases) in shorted securities are speculative and more risky than "long" positions
(purchases) because the cost of the replacement security is unknown. Therefore, the potential loss on
the short sale is unlimited, whereas the potential loss on long positions is limited to the original
purchase price. Any strategy that includes selling securities short could suffer significant losses. Short
selling will also result in higher transaction costs (such as interest and dividends), which reduce return,
and may result in higher taxes.
Derivatives Risk
Investments in futures and options are considered "derivative" investments. A small investment in
derivatives could have a potentially large impact on performance. The use of derivatives involves risks
different from or possibly greater than the risks associated with investing directly in the underlying
assets. Derivatives can be highly volatile, illiquid and difficult to value, and there is the risk that the
hedging technique will fail if changes in the value of a derivative held do not correlate with the
portfolio securities being hedged.
Put and Call Options Risk
There are risks associated with the sale and purchase of call and put options. A seller (writer) of a
covered call option assumes the risk of a decline in the market price of the underlying security below the
purchase price of the underlying security less the premium received and gives up the opportunity for
gain on the underlying security above the exercise price of the option. If the option is uncovered, and
the seller must purchase the security at the current market price because the option is exercised, the
loss could be significant. The buyer of a put or call option risks losing the entire premium invested in
the option.
Inflation Risk
For some investors, the fear of loss of their account value may drive them to opt for lower returns with
less market risk. However, even when an investment promises to provide steady respectable returns,
there is still a risk that inflation will chip away at the client’s purchasing power, possibly nullifying some
of the gains.
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Risk of Loss
All investments in securities include a risk of loss of your principal (invested amount) and any profits
that have not been realized (the securities were not sold to “lock in” the profit). As you know, stock
and bond markets fluctuate substantially over time. In addition, as recent global and domestic
economic events have indicated, performance of any investment is not guaranteed. As a result, there
is a risk of loss of the assets we manage that may be out of our control. We will do our very best in the
management of your assets; however, we cannot guarantee any level of performance or that you will
not experience a loss of your account assets.
Claris does not represent, warrant or imply that the services or methods of analysis used by Claris can
or will predict future results, successfully identify market tops or bottoms, or insulate clients from
losses due to major market corrections or crashes. No guarantees can be offered that clients’ goals or
objectives will be achieved. Further, no promises or assumptions can be made that the advisory
services offered by Claris will provide a better return than other investment strategies.
Item 9 – Disciplinary Information
We do not have any legal, financial or other “disciplinary” item to report to you. We are obligated to
disclose any disciplinary event that would be material to you when evaluating us to initiate a Client /
Adviser relationship, or to continue a Client /Adviser relationship with us. This statement applies to our
Firm, and every employee.
Item 10 – Other Financial Industry Activities and Affiliates
Claris does not have any undisclosed relationship or arrangement that is material to our advisory
business or to our clients.
Professional Business Relationships
Claris maintains professional business relationships with various legal, accounting, recordkeeping,
third-party administrators (TPAs) and other investment advisory and consulting firms, both locally and
around the country. These informal relationships are created to share industry information and insight.
Claris does not receive any compensation or shared revenue with any of these entities; therefore,
these relationships hold no conflict of interest for our clients.
Separate Accounts Relationships
Claris offers clients third party investment management programs made available through Schwab for
our clients. These third-party managers are referred to as “separate account managers.” Claris
receives no direct or indirect compensation from the third-party managers or sub- advisers for these
arrangements. Third party managers do occasionally absorb the cost of certain marketing and client-
appreciation events, but there is no direct compensation to Claris.
Third Party Advisory Consulting Services
For an asset-based fee, Claris contracts directly with third-party firms, including broker-dealers, to
provide advisory consulting services to the clients of those contracted firms. Those services do not
include any assumption of discretionary authority over any brokerage accounts and do not include the
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monitoring of securities positions.
Solicitation Arrangements
Claris does not participate in any solicitation arrangements.
Item 11 – Code of Ethics
The Claris Financial, LLC Code of Ethics will be provided to any client or prospective client upon
request.
In accordance with the Advisers Act, Rule 204A-1, Claris has adopted a Code of Ethics. This Code of
Ethics outlines all who are deemed to be access persons and mandates their compliance with
applicable regulations and federal laws. Additionally, these employees must engage in high ethical
standards at all times and place the client's interest above their own. The Code of Ethics includes, but
is not limited to, provisions relating to the confidentiality of client information, a prohibition on insider
trading, restrictions on the acceptance of significant gifts and the reporting of certain gifts and business
entertainment items, and personal securities trading procedures. All supervised persons at Claris must
acknowledge the terms of the Code of Ethics annually, or as amended.
At the heart of this code is a requirement to always act in the best interest of our client and to fully
disclose all fees, expenses and any conflicts or potential conflicts in interest. A copy of this Code of
Ethics will be provided to any client or prospective client upon request. Claris Financial’ Code of Ethics
mandates that Claris Advisors act in the best interest of our clients. As such, if Claris or its
representatives offer any investment with which we have a conflict of interest, it must be disclosed in
advance.
No Proprietary Investments
At present, Claris does not offer any investments in which our members, our representatives or any
person related to us, have a partnership or act as a general partner. Furthermore, Claris does not offer
any investments in which our members, our representatives or any person related to us act as an
investment adviser for the investment company.
Oversight of Trading Processes
Claris’ employees and persons associated with Claris are required to follow Claris’ Code of Ethics.
Subject to satisfying this policy and applicable laws, officers, directors and employees of Claris may
trade for their own accounts in securities which are recommended to, and/or purchased for, Claris’
clients. In addition, a related person may have an interest or position in a certain security or securities
which may also be recommended to the clients. All access persons are required to report all personal
securities transactions at the onset of being classified an access person and for all subsequent personal
transactions in order to prevent “Front-Running.”
Records will be maintained for all securities products bought or sold by the firm, associated persons of
the firm and related entities. A principal of Claris, or qualified representative of the firm, reviews these
records on a quarterly basis.
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In certain instances, Claris Advisor’s trading in their own accounts or for related persons may create
either actual or perceived conflicts of interest. As such, Claris has established the following restrictions:
• A director, officer or advisor shall not buy or sell securities for their personal portfolio(s) where
their decision is substantially derived, in whole or in part, by reason of his or her affiliation with
Claris, unless the information is also available to the investing public on reasonable inquiry. No
person shall prefer his or her own interest to that of the advisory clients.
• All clients are fully informed that certain individuals may receive separate compensation when
effecting transactions during the implementation process.
• Claris and its employees generally may not participate in private placements without pre-
clearance from the Firm's Chief Compliance Officer.
• Claris respects the right of clients to specify investment objectives, guidelines, and conditions or
restrictions on the overall management of their accounts.
• Any individual not in observance of the above may be subject to termination.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to invest in
the same securities as clients, there is a possibility that employees might benefit from market activity
by a client in a security held by an employee. Employee trading is continually monitored to reasonably
prevent conflicts of interest between Claris and its clients. As an adviser to our clients, our clients’
interests must always be placed first and foremost, and our trading practices and procedures prohibit
unfair trading practices and seek to disclose and avoid any actual or potential conflicts of interests or
resolve such conflicts in the client’s favor.
Item 12 – Brokerage Practices
Claris will recommend the brokerage and custodial services of Charles Schwab & Co., Inc. ("Schwab"), a
registered broker-dealer and a member of the Financial Industry Regulatory Authority (“FINRA”) and
the Securities Investor Protection Corporation (“SIPC”). We believe that Schwab provides quality
execution services for you at competitive prices. Price is not the sole factor we consider in evaluating
best execution. We also consider the quality of the brokerage services provided by Schwab, including
the value of the firm's reputation, execution capabilities, commission rates, and responsiveness to our
clients and our firm. In recognition of the value of the services Schwab provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere. Under certain
circumstances, Claris will provide investment advisory services for assets held at other qualified
custodians.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open
your account with Schwab by entering into an agreement directly with them. Conflicts of interest
associated with this arrangement are described below as well as in Item 14 (Client referrals and other
compensation). You should consider these conflicts when selecting your custodian.
Client Directed Brokerage
If the client directs that trades be executed through another Broker-Dealer, the client is responsible for
negotiating the terms and conditions (including, but not limited to, commission rates) relating to all
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services to be provided by that Broker-Dealer. This practice may result in less favorable execution
prices. Depending on the terms negotiated by the client, when combined with custodial fees this could
result in higher costs to the client.
Trade Aggregation
Transactions for each client account generally will be executed independently unless the Firm decides
to purchase or sell the same securities for several clients at approximately the same time. Claris may
(but is not obligated to) combine or “batch” such orders in an effort to obtain best execution, to
negotiate more favorable commission rates or to allocate equitably among its client’s differences in
prices and commissions or other transaction costs that might have been obtained had such orders
been placed independently. Under this procedure, transactions will be averaged as to price and
transaction costs and will be allocated among Claris' clients in proportion to the purchase and sale
orders placed for each client account on any given day. If Claris cannot obtain execution of all the
combined orders at prices or for transactions costs that it believes are desirable, the Firm will allocate
the securities that it does buy or sell as part of the combined orders by following Claris' order
allocation procedures.
Research and Other Benefits
Claris does not maintain soft dollar accounts. However, as described earlier in the document, Schwab
provides Claris with certain research and technology. Schwab may provide such services without cost
or at a discount. Claris receives the software and support because it renders investment services to
clients that maintain assets at Schwab. Schwab provides certain research services to the Claris without
monetary cost. This practice creates an economic benefit that creates a conflict of interest since these
benefits can influence Claris’ choice of Schwab’s broker-dealer over another broker-dealer that does
not furnish similar software, systems support, or services. These benefits may or may not benefit our
advisory clients.
Additionally, Claris receives the following benefits from Schwab: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk that exclusively services its
RIA participants; access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to client accounts; and access to an electronic
communication network for client order entry and account information.
Your Brokerage and Trading Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
execute or that settle into your Schwab account. Certain trades (for example, many mutual funds, and
U.S. exchange-listed equities and ETFs) may not incur Schwab commissions or transactions fees.
Schwab is also compensated by earning interest on the uninvested cash in your account in Schwab’s
Cash Features Program.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if
that broker provides execution quality comparable to other brokers or dealers. Although we are not
required to execute all trades through Schwab, we have determined that having Schwab execute most
trades is consistent with our duty to seek “best execution” of your trades. Best execution means the
most favorable terms for a transaction based on all relevant factors, including those listed above. By
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using another broker or dealer you may pay lower transaction costs.
Products and Services Available to us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like
ours. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through our firm. Schwab also makes available various support services. Some
of those services help us manage or administer our clients’ accounts, while others help us manage and
grow our business. Schwab’s support services are generally available at no charge to us. Following is a
more detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have access or that
would require significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts and operating our firm. They include
investment research, both Schwab’s own and that of third parties. We use this research to service all
or a substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
additional to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocation aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, record keeping, and client reporting
Service that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conference and events
• Consulting on technology and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third-party’s fees. Schwab also provides us with other benefits, such as occasional
business entertainment for our personnel. If you did not maintain your account with Schwab, we
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would be required to pay for these services from our own resources.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. These services are not contingent upon us
committing any specific amount of business to Schwab in trading commissions or assets in custody.
The fact that we receive these benefits from Schwab is an incentive for us to request the use of
Schwab rather than making such decision based exclusively on your interest in receiving the best value
in custody services and the most favorable execution of your transactions. This is a conflict of interest.
We believe, however, that taken in the aggregate, our selection of Schwab as custodian and broker is
in the best interest of our clients. Our selection is primarily supported by the scope, quality, and price
of Schwab’s services and not Schwab’s services that benefit only us.
There is no direct link between Claris’ participation in the program and the investment advice it gives
to its clients. As part of its fiduciary duties to clients, Claris endeavors at all times to put the interests of
its clients first.
Item 13 – Review of Accounts
Accounts will be reviewed internally on a regular basis, not less than annually, and client accounts will
be rebalanced, as necessary. Reviews are conducted by Claris Advisors. Claris may also provide clients
with quarterly performance reports of their managed accounts.
Changes in a client's situation, such as investment goals, financial position, unusual economic, industry
or individual investment developments may trigger a review. Marriage, divorce, death, change in
employment, birth of a child, retirement, etc. may also trigger the need for additional reviews.
Additionally, more active accounts and/or larger accounts may be reviewed more often as situations
dictate.
Accounts will be reviewed by the designated principal, John F. Paxton, or other designees selected by
Mr. Paxton, for suitability. System alerts will be used to drive reviews based on client activity. At a
minimum, the client's risk tolerance and investment objectives must conform to the portfolio's
investment allocation.
Clients will receive monthly statements from the custodian detailing all transactions made on their
behalf. If the client's account has no activity, the custodian will provide a quarterly statement. This
include all deposits, withdrawals, as well as entries showing the associated
statement will
management fees and expenses charged/debited from the client's accounts. These reports will show
the current market values and transactions during the past month or quarter as well as interest,
dividends and capital gains for the reporting period.
Item 14 – Client Referrals and Other Compensation
Claris receives economic benefit from Schwab in the form of the support products and services it
makes available to us and other independent investment advisor whose clients maintain their accounts
at Schwab. We benefit from the products and services provided because the cost of these services
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would otherwise be borne directly by us, and this creates a conflict. You should consider these
conflicts when selecting a custodian. These products and services, how they benefit us, and the related
conflicts of interest are described above (see item 12 – Brokerage Practices).
Claris Financial, LLC does not accept any compensation other than advisory fees from our clients per
the contracted arrangements.
Currently Claris has not entered into any referral arrangements, however at any time in the future
Claris may enter into a referral arrangement and elect to compensate certain third parties for such
referrals. No compensation will be paid to such persons without first ensuring the person is properly
registered or exempt from registration. Clients whose accounts are the subject of such referral fees will
receive full disclosure of the terms of the referral arrangement. In no case will any referral payment
reduce the value of the investment or reduce the assets in the client account, or violate the terms of
Claris’ Code of Ethics.
Occasionally, Claris will send a “thank you” gift, such as a gift basket or similar item, to an individual or
company for an advisory client referral. The value of this gift will not exceed $100.
Item 15 - Custody
The majority of accounts are held at Schwab which maintains actual custody of your assets. Claris will
not maintain custody of clients’ funds or securities, with the exception of the deduction of Claris’ fees
from clients’ accounts that are authorized in the advisory agreement between clients and Claris.
Under certain circumstances, Claris will provide investment advisory services for assets held at other
qualified custodians.
Clients will receive account statements from the custodian at least quarterly detailing all transactions
made on their behalf. The statement will be sent to the email or postal mailing address you provided
to the custodian. You should carefully review these statements promptly when you receive them.
Claris urges you to carefully review such statements and compare such official custodial records to the
account statements you may receive from us. Our statements may vary from custodial statements
based on accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 16 – Investment Discretion
Claris manages money on a discretionary and non-discretionary basis. In most circumstances, clients
grant Claris complete discretion. Clients who open discretionary accounts are required to execute an
Investment Advisory Agreement which, among other things, grants Claris Advisers the authority to
manage their assets on a discretionary basis, meaning we have the authority to select the identity and
amount of securities to be bought or sold in the clients’ account without obtaining specific client
consent. In all cases, however, such discretion is to be exercised in a manner consistent with the stated
investment objective for the particular client account. For non-discretionary accounts, Claris will
contact the client prior to executing any transaction.
As mentioned above, clients generally cannot impose restrictions on investing in certain securities or
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types of securities. When selecting securities and determining amounts, Claris observes the
investment policies, limitations and restrictions of the clients for which it advises, if any. For registered
investment companies, Claris’ authority to trade securities may also be limited by certain federal
securities and tax laws.
Item 17 – Voting Securities
Claris does not vote proxies on behalf of advisory clients. Clients retain the responsibility for receiving
and voting proxies for any and all securities maintained in client portfolios. Proxies are mailed to each
client directly by the respective custodian.
From time to time, securities held in the accounts of clients may be the subject of class action lawsuits.
Claris offers no legal services, and therefore has no ability or obligation to determine if securities held
by the client are subject to a pending or resolved class action lawsuit. Claris also has no duty to
evaluate a client's eligibility or any duty to submit a claim to participate in the proceeds of a securities
class action settlement or verdict. Furthermore, Claris has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of actions,
misconduct or negligence by corporate management of issuers whose securities are held by clients.
Claris will not be obligated to provide advice or take any action on behalf of Client with respect to
securities formerly held in the account(s), or the issuers thereof, which become the subject of any legal
proceedings, including but not limited to bankruptcies.
Where Claris receives written or electronic notice of a class action lawsuit, settlement or verdict
affecting securities owned by a client, it will forward all notices, proof of claim forms and other
materials to the client. Electronic mail is acceptable where appropriate when the client has authorized
contact in this manner.
Item 18 – Financial Information
Registered Investment Advisers are required in this Item to provide clients and prospective clients with
certain financial information or disclosures about their firm’s financial condition. Claris has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to clients and has
not been the subject of a bankruptcy proceeding.
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Privacy Policy
March 2025
Claris Financial, LLC
4510 Cox Road, Suite 302
Glen Allen, VA 23060
(804) 935-3000
www.clarisfinancial.com
At Claris Financial, LLC (“Claris”), our relationship with you is our most important asset. We are privileged that you have
entrusted us with your financial affairs and are committed to safeguarding the privacy of the information we collect. As an
SEC-regulated financial institution, Claris is required to obtain certain personal, nonpublic information about you. The
following Privacy Policy demonstrates our commitment to the confidentiality of your personal information.
HOW AND WHY WE OBTAIN PERSONAL INFORMATION
Claris may collect this nonpublic personal information about you in any of the following ways:
• New Account Application (i.e., Social Security number, date of birth, income and assets)
•
•
•
•
Transaction activity (types of transactions, balances)
Information about your transactions and account experience with Claris Financial, LLC
Information from consumer reporting agencies (for example, to verify your identity, to assess your
creditworthiness)
Information from other outside sources regarding your employment, credit, or other relationships relevant to the
services provided by us
• Demographic and other general information we obtain that allows us to develop new services that we can offer
you; Claris limits the collection, use, and retention of your personal information to the extent of assisting us to
properly administer our business, service your account and to continue to improve our services to you.
HOW CLARIS PROTECTS THE COLLECTION OF YOUR INFORMATION
Claris recognizes the importance of protecting your personal information and therefore we take the responsibility of
handling both your trust and personal information extremely seriously. Claris does not sell client information to anyone.
Claris does not disclose any nonpublic personal information about you, whether you are a current client or a former client,
to anyone, except as permitted by law or as authorized by you. We may share your personal information that we collect “on
a strictly limited, confidential basis” with the following entities:
In connection with a subpoena or similar legal process, a fraud investigation, or an audit.
• Affiliates such as service providers;
• Unaffiliated third parties such as the custodian;
• Regulatory agencies such as the SEC along with federal and state law enforcement agencies;
• Governmental agencies such as the IRS;
• Credit reporting and verification resources;
•
Claris restricts access to your personal and account information to those associates who need to know that information to
provide products or services to you or to assist you with the ongoing maintenance of your account. We maintain physical,
electronic, contractual and procedural safeguards to guard your nonpublic personal information. Claris reserves the right to
make changes to this policy and in so doing, we will notify you in writing before we make changes that affect the way we
collect or share your information.
If you are a former client of Claris, your information will be treated in the same manner as that of our current clients.
You can obtain a written copy of our Privacy Policy by emailing us at katy.oliver@clarisfinancial.com or by calling us at (804)
935-3000.
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