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Form ADV Part 2A – Firm Brochure
Item 1: Cover Page
February 2026
9040 Town Center Parkway
Lakewood Ranch, FL 34202
https://www.claritycapitaladvisors.com
Firm Contact:
Jay D. Franklin, CFA®, CFP®, FSA®
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Clarity Capital
Advisors, LLC. If clients have any questions about the contents of this brochure, please contact us at
(800) 345-4635. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any State Securities Authority. Additional
information about our firm is also available on the SEC’s website at www.adviserinfo.sec.gov by
searching CRD #282405.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise
clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Clarity Capital Advisors, LLC is required to make clients aware of information that has changed since
the last annual update to the Firm Brochure (“Brochure”) and that may be important to them. Clients
can then determine whether to review the brochure in its entirety or to contact us with questions
about the change.
Since our last annual updating amendment dated 01/27/2025, we have no material changes to
report.
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Clarity Capital Advisors, LLC
Item 3: Table of Contents
Item 1: Cover Page ....................................................................................................................................... 1
Item 2: Material Changes ............................................................................................................................ 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business .......................................................................................................................... 4
Item 5: Fees & Compensation ..................................................................................................................... 6
Item 6: Performance-Based Fees & Side-By-Side Management .............................................................. 7
Item 7: Types of Clients & Account Requirements ................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ........................................................ 8
Item 9: Disciplinary Information .............................................................................................................. 12
Item 10: Other Financial Industry Activities & Affiliations .................................................................... 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ........... 13
Item 12: Brokerage Practices ................................................................................................................... 14
Item 13: Review of Accounts or Financial Plans ..................................................................................... 18
Item 14: Client Referrals & Other Compensation ................................................................................... 18
Item 15: Custody ....................................................................................................................................... 19
Item 16: Investment Discretion ............................................................................................................... 20
Item 17: Voting Client Securities .............................................................................................................. 20
Item 18: Financial Information ................................................................................................................ 20
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Clarity Capital Advisors, LLC
Item 4: Advisory Business
Our firm is dedicated to providing individuals and other types of clients with a wide array of flat fee,
fee only investment advisory services. Our firm is a limited liability company formed under the laws
of the State of Florida in 2023 and has been in business as an investment adviser since 2016. Our firm
is owned by Jay D. Franklin, CFA®, CFP®, FSA® (49%) and Cheri A. Franklin, CFP®, AIF®, CRPC® (51%).
Our firm provides fee only asset management and investment consulting services for many different
types of clients to help meet their financial goals while remaining sensitive to risk tolerance, time
horizons, tax situation, and liquidity needs. As a fiduciary it is our duty to always act in the client’s
best interest. This is accomplished in part by knowing the client. Our firm has established a service-
oriented advisory practice with open lines of communication. Working with clients to understand
their investment objectives while educating them about our process, facilitates the kind of working
relationship we value.
Types of Advisory Services Offered
Flat Fee, Fee Only Comprehensive Wealth Management:
As part of our Comprehensive Wealth Management service, clients will be provided with asset
management and financial planning (e.g., retirement planning, college planning, income tax
planning, estate planning, and charitable giving) or consulting services. This service is designed
to assist clients in meeting their financial goals through the use of a financial plan or consultation.
Our firm conducts client meetings to understand their current financial situation, existing resources,
financial goals, and tolerance for risk. Based on what is learned, an investment approach is presented
to the client, consisting of mutual funds and/or ETFs, individual stocks, bonds, other public and
private securities or investments.
Once the appropriate portfolio has been determined, portfolios are reviewed at least quarterly,
and if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives.
Upon client request, our firm provides a summary of observations and recommendations for the
planning or consulting aspects of this service.
Financial planning services offered as a part of our Comprehensive Wealth Management service
will typically involve preparing a financial plan or rendering a financial consultation for clients based
on the client’s financial goals and objectives. This planning or consulting may encompass Investment
Planning, Retirement Planning, Estate Planning, Charitable Planning, Education Planning, Personal
Tax Planning, Insurance Analysis, or Personal Financial Planning.
financial consultations rendered to clients usually
Financial plans or
include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services for 401(k), profit-sharing, and defined benefit
pension plans to employer plan sponsors on an ongoing basis. Generally, such consulting services
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consist of assisting employer plan sponsors in establishing, monitoring and reviewing their
company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of
advising include investment options, plan structure and participant education.
Retirement Plan Consulting services typically include:
•
• Establishing an Investment Policy Statement – Our firm will assist in the development of
a statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
•
• Asset Allocation and Portfolio Construction – Our firm may develop strategic asset
allocation models to aid Participants in developing strategies to meet their investment
objectives, time horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor quarterly the performance of the
investments and notify the client of any concerns we may have.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”).
All retirement plan consulting services shall be in compliance with the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointments to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning
of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Wealth Management clients.
General investment advice will be offered to our Retirement Plan Consulting clients.
Each Comprehensive Wealth Management client has the opportunity to place reasonable restrictions
on the types of investments to be held in the portfolio. Clients may place restrictions against the sale of
legacy assets. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
We manage a total of $406,339,770: $406,339,770 on a discretionary basis and $0 on a non-
discretionary basis, as of December 31st, 2025.
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Item 5: Fees & Compensation
Compensation for Our Advisory Services
Flat Fee, Fee Only Comprehensive Wealth Management:
Our firm’s fees are an annual flat fee of $9,000 for continuous asset management and financial
planning services, not to exceed 2% of assets under management. Flat fees are billed on a pro-rata
basis quarterly in arrears. Fees may be negotiable and will be deducted from client account(s).
a) The client’s independent custodian (Charles Schwab & Co. Inc) sends statements at least
quarterly showing the market values for each security included in the Assets and all account
disbursements, including the amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms. Our
firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
As a gesture of goodwill, some longstanding clients pay lower fees than current standard rates. From
time to time we may increase fees to support operational efficiency and client service. We attempt to
keep these increases to a minimum. Clients will be required to sign a new advisory agreement prior
to any fee increase.
Retirement Plan Consulting:
Our firm’s fees are on a flat fee basis with a maximum of $25,000 for retirement plan consulting services
based on the following criteria:
• Number of participants
• ERISA 3(21) or 3(38) fiduciary status
• Location(s)
In some cases, there may be an additional per participant fee of up to $100. Flat fees are calculated at
the time the agreement is signed and are billed on a pro-rata basis quarterly in arrears. Fees are
negotiable and will be deducted from client account(s). In some cases, we will agree to direct bill
clients. The fee-paying arrangements for Retirement Plan Consulting service will be determined on a
case-by-case basis and will be detailed in the signed consulting agreement.
Other Types of Fees & Expenses
Clients will incur transaction charges for trades executed in their accounts by their custodian via
individual transaction charges. These transaction fees are separate from our firm’s advisory fees and
will be disclosed by the chosen custodian. Charles Schwab currently does not charge transaction fees
for U.S. listed equities and exchange traded funds. Clients may also pay charges imposed directly by
a mutual fund, index fund, or exchange traded fund, which shall be disclosed in the fund’s prospectus
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(i.e., fund management fees and other fund expenses). Our firm does not receive a portion of these
fees.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Comprehensive Wealth
Management services in writing at any time. Upon notice of termination pro-rata advisory fees for
services rendered to the point of termination will be charged. If advisory fees cannot be deducted,
our firm will send an invoice for due advisory fees to the client.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within five (5) business days of signing an agreement. After five (5) business days from initial signing,
either party must provide the other party thirty (30) days written notice to terminate billing. Billing
will terminate 30 days after receipt of termination notice. Clients will be charged on a pro-rata basis,
which takes into account work completed by our firm on behalf of the client. Clients will incur charges
for bona fide advisory services rendered up to the point of termination (determined as 30 days from
receipt of said written notice) and such fees will be due and payable.
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Our firm accepts the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Pension, Profit Sharing and Employer Plans;
• Corporations, Limited Liability Companies and/or Other Business Types.
We do not have a minimum account size requirement.
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Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Our firm provides investment advice that is based on a long-term “buy and hold” disciplined, low-
cost, and highly-diversified investment approach incorporating modern portfolio theory and
principles of finance. Building on the work of Harry Markowitz (1959) on portfolio selection and the
efficient diversification of investments, empirical research in the decades that followed by financial
economists William Sharpe, Robert Merton, Eugene Fama, and Ken French explained how markets
work and identified predictive sources of expected returns in the equity and fixed income markets.
Our firm uses this research to build and maintain low cost, low-turnover, broad globally diversified,
passively structured investment portfolios that seek to optimize risk and return.
This research shows that small cap and value stocks have historically had higher average returns
than large cap and growth stocks. Therefore, investors comfortable with higher amounts of risk
within their equity allocation can increase the expected return of their portfolio, without raising their
equity-debt ratio, by tilting their allocation to these asset classes. More recent research, by Fama and
French (2007), and Robert Novy- Marx (2012), shows that expected profitability is another reliable
and robust dimension of expected returns. Controlling for market capitalization and the relative
value dimensions of return, this research shows that more profitable firms historically have higher
expected returns than less profitable firms.
Portfolios that target these variables on a global basis are expected to have higher returns over the
long-term than portfolios that are more concentrated at either the security, country or asset class
level. Analyzing the drivers of returns has important implications for investors because portfolios
that target multiple dimensions of expected returns rely on several sources of added value and can
give clients peace of mind that their investment success is not wholly dependent on the past
repeating. Our firm believes that structuring equity portfolios along the different variables of
expected returns and continuously targeting these dimensions on a global basis will deliver a better
overall experience for our clients.
The portfolio design process begins with a comprehensive understanding of each client’s unique
situation, risk tolerance, and goals. This is the basis for determining the target allocation to stocks
and bonds; a decision that will have a significant impact on portfolio risk and future returns. The
composition of investments within each of the asset classes may follow models pre-defined by our
firm or can be customized to suit individual client preferences, and to meet specific circumstances.
These include the presence of legacy investments in taxable accounts, the presence of investments in
retirement accounts, as well as a perception of the clients’ understanding about the fundamental
forces affecting risk and return in the capital markets.
In addition, initial asset allocation plans may be influenced by a review of macroeconomic indicators,
and revisions may be recommended but tactical asset allocation strategies are generally not
employed in the management of client portfolios.
Methods of Analysis
Our firm utilizes many sources of information to evaluate recommended investments, including in
most cases: investment rating services such as Morningstar, financial periodicals and journals,
academic papers, prospectuses, and other issuer prepared communications filed with the Securities
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and Exchange Commission. We review research from companies like Dimensional Fund Advisors
(DFA), Avantis Investors, and the Vanguard Group. DFA provides historical returns data on many
different asset classes. DFA also provides software for analyzing the risk and expected returns of
different asset allocations.
When evaluating an equity fund for potential inclusion or replacement in our recommended
portfolios, we consider the expense ratio, turnover, cash drag, style consistency, and diversification
level. For fixed income funds, we consider the expense ratio, yield, duration, and average credit
rating. We utilize a proprietary scoring system that indicates whether a fund should be accepted or
rejected.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the
investor's risk tolerance, goals and investment time frame. Asset allocation is based on the principle
that different assets perform differently in different market and economic conditions. A fundamental
justification for asset allocation is the notion that different asset classes offer returns that are not
perfectly correlated, hence diversification reduces the overall risk in terms of the variability of
returns for a given level of expected return. Although risk is reduced as long as correlations are not
perfect, it is typically forecast (wholly or in part) based on statistical relationships (like correlation
and variance) that existed over some past period. Expectations for return are often derived in the
same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of
any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic,
foreign [developed], emerging or frontier markets), bonds (fixed income securities more generally:
investment-grade or junk [high-yield]; government or corporate; short-term, intermediate, long-
term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these
three provides a starting point. Other alternative assets that may be considered include residential
real estate (also REITs) and insurance products.
• Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset
mix that seeks to provide the optimal balance between expected risk and return for a long-
term investment horizon. Generally speaking, strategic asset allocation strategies are
agnostic to economic environments, i.e., they do not change their allocation postures relative
to changing market or economic conditions.
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars
or highly liquid short-term debt instruments such as, but not limited to, Treasury bills, bank CDs, and
money market funds. In some cases (particularly when interest rates are very low), these assets may
be considered nonproductive with exposure to inflation risk and opportunity cost risk. Our firm may
recommend cash and cash equivalents as part of our clients' asset allocation when deemed
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appropriate and in their best interest. For example, a client may choose to hold funds in a brokerage
money market fund rather than a bank account due to the higher interest rate earned by the former
compared to the latter while it would have no impact on the advisory fees paid to us. Also, during a
period where the yield curve is flat or inverted, cash and cash-equivalents may be considered an
appropriate substitute for bonds. Our firm considers cash and cash equivalents to be an asset class.
Therefore, our firm's flat advisory fee includes cash and cash equivalents.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is close
to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the difference
between the returns of a fund and the returns of the index, can arise due to differences in
composition, management fees, expenses, and handling of dividends. ETFs benefit from continuous
pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs
trade like stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are
bought and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought
and sold at the market prices on the exchanges, which resemble the underlying NAV but are
independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to the NAV
of the underlying securities. This provides a benefit over mutual funds, which generally can only be
bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors may pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example,
prices of these securities can be affected by financial contracts held by the issuer or third parties
(such as derivatives) relating to the security or other assets or indices. There may be little trading in
the secondary market for particular equity securities, which may adversely affect our firm 's ability
to value accurately or dispose of such equity securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks may be more volatile than stocks of larger, more established
companies. Clients should have a long-term perspective and, for example, be able to tolerate
potentially sharp declines in value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively
long time (more than a year) in anticipation that the security’s value will appreciate over a long
horizon. The risk of this strategy is that our firm could miss out on potential short-term gains that
could have been profitable to your account, or it’s possible that the security’s value may decline
sharply before our firm makes a decision to sell.
Mutual Funds: A mutual fund is an investment that pools money from many investors and invests
the money in a variety of differing security types based the objectives of the fund. The portfolio of the
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fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors
pay for mutual fund shares is the fund’s per share net asset value (“NAV”) plus any shareholder fees
that the fund imposes at the time of purchase (such as sales loads). Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades. With an individual
stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with
a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a
company or sector fails. Some investors find it easier to achieve diversification through ownership of
mutual funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual
fund investors can readily redeem their shares at the current NAV, less any fees and charges assessed
on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges (for certain share classes, which we do not offer), annual fees, and other expenses
regardless of how the fund performs. Depending on the timing of their investment, investors may
also have to pay taxes on any capital gains distribution they receive. This includes instances where
the fund went on to perform poorly after purchasing shares.; (b) Investors typically cannot ascertain
the exact make-up of a fund’s portfolio at any given time, nor can they directly influence which
securities the fund manager buys and sells or the timing of those trades.; and (c) With an individual
stock or ETFs, investors can obtain real-time (or close to real-time) pricing information with relative
ease by checking financial websites or by calling a broker or your investment adviser. Investors can
also monitor how a stock’s or ETF’s price changes from hour to hour—or even second to second. By
contrast, with a mutual fund, the price at which an investor purchases or redeems shares will
typically depend on the fund’s NAV, which the fund might not calculate until many hours after the
investor placed the order. In general, mutual funds must calculate their NAV at least once every
business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Mutual funds are different. When
an investor buys and holds mutual fund shares, the investor will owe income tax on any ordinary
dividends in the year the investor receives or reinvests them. Moreover, in addition to owing taxes
on any personal capital gains when the investor sells shares, the investor may have to pay taxes each
year on the fund’s capital gains. That is because the law requires mutual funds to distribute capital
gains to shareholders if they sell securities for a profit and cannot use losses to offset these gains.
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Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease and the account(s) could suffer a loss. It is important that clients understand the risks
associated with investing in the stock market, and that their assets are appropriately diversified in
investments. Clients are encouraged to ask our firm any questions regarding their risk
tolerance.
Certain investments involve the payment of a fixed or variable rate of interest to the investment
holder. Once an investor has acquired or has acquired the rights to an investment that pays a
particular rate (fixed or variable) of interest, changes in overall interest rates in the market will affect
the value of the interest-paying investment(s) they hold. In general, changes in prevailing interest
rates in the market will have an inverse relationship to the value of existing, interest paying
investments. In other words, as interest rates move up, the value of an instrument paying a particular
rate (fixed or variable) of interest will go down. The reverse is generally true as well.
Description of Material, Significant or Unusual Risks
Past performance does not guarantee future results. Expected returns are based on past performance
combined with valuation measures and certain assumptions about the future that may not turn out
to be accurate and so there can be no guarantee that expected returns will be realized. All of the
investment portfolios designed by our firm for its Clients involve the risk of loss.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations
and, volatile increases and decreases in value as market confidence in and perceptions of their issuers
change. If you held common stock, or common stock equivalents, of any given issuer, you would
generally be exposed to greater risk than if you held preferred stocks and debt obligations of the
issuer.
Additional Information
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to our
Comprehensive Wealth Management service, as applicable.
Item 9: Disciplinary Information
Our firm and management personnel have nothing to disclose under the aforementioned
standard.
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Item 10: Other Financial Industry Activities & Affiliations
Our firm is not registered, nor does it have an application pending to register, as a broker-dealer,
registered representative of a broker dealer, investment company or pooled investment vehicle,
other investment adviser or financial planner, futures commission merchant, commodity pool
operator, commodity trading advisor, banking or thrift institution, accountant or accounting firm,
lawyer or law firm, insurance company or agency, pension consultant, real estate broker or dealer or
a sponsor or syndicator of limited partnership, or an associated person of the foregoing entities.
Our firm does not recommend or select other investment advisers for clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all
material facts and to act solely in the best interest of each of our clients at all times. Our fiduciary
duty is the underlying principle for our firm’s Code of Ethics, which includes procedures for personal
securities transactions and insider trading. Our firm requires all representatives to conduct business
with the highest level of ethical standards and to comply with all federal and state securities laws at all
times. Upon employment with our firm, and at least annually thereafter, all representatives of our firm
will acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
our representatives for their personal accounts1. In order to monitor compliance with our personal
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities prior to buying or selling for our clients in the same day. If related persons’
accounts are included in a block trade, our related persons will always trade personal accounts last.
Item 12: Brokerage Practices
Custodian & Brokers Used
Our firm does not maintain custody of client assets (although our firm may be deemed to have
custody of client assets if give the authority to withdraw assets from client accounts. See Item 15
Custody, below). Client assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer or bank. Our firm recommends that clients use the Schwab Advisor Services
division of Charles Schwab & Co. Inc. (“Schwab”), a FINRA-registered broker-dealer, member SIPC,
as the qualified custodian. Our firm is independently owned and operated, and not affiliated with
Schwab. Schwab will hold client assets in a brokerage account and buy and sell securities when
instructed. While our firm recommends that clients use Schwab as custodian/broker, clients will
decide whether to do so and open an account with Schwab by entering into an account agreement
directly with them. Our firm does not open the account. Even though the account is maintained at
Schwab, our firm can still use other brokers to execute trades, as described in the next paragraph.
How Brokers/Custodians Are Selected
Our firm seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. A wide range of factors are considered, including, but not limited to:
•
•
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
• availability of investment research and tools that assist in making investment decisions
•
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
•
• prior service to our firm and our other clients
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Clarity Capital Advisors, LLC
• availability of other products and services that benefit our firm, as discussed below (see
“Products & Services Available from Custodians”)
Custody & Brokerage Costs
Schwab generally does not charge a separate fee for custody services, but is compensated by charging
commissions or other fees to clients on trades that are executed or that settle into the Schwab
account. In addition to commissions, Schwab charges a flat dollar amount as a “prime broker” or
“trade away” fee for each trade that our firm has executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited (settled) into a Schwab account.
These fees are in addition to the commissions or other compensation paid to the executing broker-
dealer. Because of this, in order to minimize client trading costs, our firm has Schwab execute most
trades for the accounts.
Products & Services Available from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like
our firm. They provide our firm and clients with access to its institutional brokerage – trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help
manage or administer our client accounts while others help manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (our firm does not have to request
them) and at no charge to our firm. The availability of Schwab’s products and services is not based
on the provision of particular investment advice, such as purchasing particular securities for clients.
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which our firm might not otherwise have access or that would
require a significantly higher minimum initial investment by firm clients. Schwab services described
in this paragraph generally benefit clients and their accounts.
Services that May Not Directly Benefit Clients
Schwab also makes available other products and services that benefit our firm but may not directly
benefit clients or their accounts. These products and services assist in managing and administering
our client accounts. They include investment research, both Schwab’s, and that of third parties. This
research may be used to service all or some substantial number of client accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also make available software
and other technology that:
• provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
facilitates payment of our fees from our clients’ accounts; and
•
• provides pricing and other market data;
•
• assists with back-office functions, recordkeeping and client reporting.
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Clarity Capital Advisors, LLC
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business
enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Schwab may also offer other services intended to help manage and further develop our business.
They may provide some of these services themselves. In other cases, Schwab will arrange for third-
party vendors to provide the services to our firm. Schwab may also discount or waive fees for some
of these services or pay all or a part of a third party’s fees. Schwab may also provide our firm with
other benefits, such as occasional business entertainment for our personnel.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance
the client experience, helping clients reach their goals and put client interests before that of our
firm or associated persons.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits our firm because our firm does not have to
produce or purchase them. Our firm does not have to pay for these services, and they are not
contingent upon committing any specific amount of business to Schwab in trading commissions or
assets in custody.
In light of our arrangements with Schwab, a conflict of interest exists as our firm may have an
incentive to require that clients maintain their accounts with Schwab based on our interest in
receiving Schwab’s services that benefit our firm rather than based on client interest in receiving the
best value in custody services and the most favorable execution of transactions. As part of our
fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our clients first.
Clients should be aware, however, that the receipt of economic benefits by our firm or our related
persons creates a potential conflict of interest and may indirectly influence our firm’s choice of
Schwab as a custodial recommendation. Our firm examined this potential conflict of interest when our
firm chose to recommend Schwab and have determined that the recommendation is in the best interest
of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions. Our firm believes that the selection of Schwab as the custodian and broker is in the best
interest of our clients. It is primarily supported by the scope, quality and price of Schwab’s services,
and not Schwab’s services that only benefit our firm.
Soft Dollars
Our firm does not receive soft dollars.
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Clarity Capital Advisors, LLC
Client Brokerage Commissions
Custodians do not make client brokerage commissions generated by client transactions available for
our firm’s use.
Client Transactions in Return for Soft Dollars
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar
benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither our firm nor any of our firm’s representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale
of securities are placed for execution, and the commission rates at which such securities transactions
are effected. Our firm recommends the use of Custodians.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to
achieve the most favorable execution of client transactions. Client directed brokerage may cost
clients more money. For example, in a directed brokerage account, clients may pay higher brokerage
commissions because our firm may not be able to aggregate orders to reduce transaction costs, or
clients may receive less favorable prices.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when our firm believes
that to do so will be in the best interest of the affected accounts. When such concurrent authorizations
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Clarity Capital Advisors, LLC
occur, the objective is to allocate the executions in a manner which is deemed equitable to the accounts
involved. In any given situation, our firm attempts to allocate trade executions in the most equitable
manner possible, taking into consideration client objectives, current asset allocation and availability of
funds using price averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisors review accounts on at least a quarterly basis for
our Comprehensive Wealth Management clients. The nature of these reviews is to learn whether
client accounts are in line with their investment objectives, appropriately positioned based on
market conditions, and investment policies, if applicable. Our firm may review client accounts more
frequently than described above. Among the factors which may trigger an off-cycle review are
major market or economic events, the client’s life events, requests by the client, etc. Our firm
provides written reports to clients, upon request. Verbal reports to clients take place on at least an
annual basis when our Comprehensive Wealth Management clients are contacted.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm provides ongoing services where clients are met with upon their request to discuss
updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients receive
quarterly reports that provide analysis of the funds in the Plan. Verbal reports to clients take place
on at least an annual basis when our Retirement Plan Consulting clients are contacted.
Item 14: Client Referrals & Other Compensation
Schwab
Our firm receives economic benefit from Schwab in the form of the support products and services
made available to our firm and other independent investment advisors that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). The availability of
Schwab’s products and services is not based on our firm giving particular investment advice, such as
buying particular securities for our clients.
Client Referrals
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
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Clarity Capital Advisors, LLC
Item 15: Custody
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a
qualified custodian, as discussed above), we are deemed to have custody of certain client assets if
given the authority to withdraw assets from client accounts, as further described below under “Third
Party Money Movement.” All our clients receive account statements directly from their qualified
custodian(s) at least quarterly upon opening of an account. We urge our clients to carefully review
these statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm. Clients are encouraged to
raise any questions with us about the custody, safety or security of their assets and our custodial
recommendations.
Third Party Money Movement:
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody
Rule as well as clarified that an adviser who has the power to disburse client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, our firm has
adopted the following safeguards in conjunction with our custodians, Charles Schwab and TD
Ameritrade:
• The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization and provides a transfer
of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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Clarity Capital Advisors, LLC
Item 16: Investment Discretion
Clients provide our firm with investment discretion on their behalf, pursuant to an executed
investment advisory client agreement. By granting investment discretion, our firm is authorized to
execute securities transactions, determine which securities are bought and sold, and the total amount
to be bought and sold. Limitations may be imposed by the client in the form of specific constraints on
any of these areas of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, our firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future.
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require the prepayment of more than $1,200 in fees and six or more months
in advance.
• Our firm does not take custody of client funds or securities.
• Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
• Our firm has never been the subject of a bankruptcy proceeding.
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Clarity Capital Advisors, LLC