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Disclosure Brochure – Form ADV
Part 2A
Clarity Financial Planners, LLC
168 N. Meramec Avenue, Suite #150
Clayton, MO 63105, Phone: 314.548.2260
www.clarityfinancialplanners.com
March 26, 2025
This Brochure provides information about the qualifications and business practices of Clarity Financial Planners, LLC
(“Clarity”). If you have any questions about the contents of this Brochure, please contact us at 314.548.2260. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Clarity Financial Planners, LLC is a registered investment advisor. Registration of an Investment Advisor does not
imply any level of skill or training. The oral and written communications of an Advisor provide you with information
about which you determine to hire or retain an Advisor.
Additional information about Clarity is also available on our website www.clarityfinancialplanners.com or on the
SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Material Changes
This Item of the Brochure will discuss only specific material changes that are made to
the Brochure since our last update and provide clients with a summary of such
changes.
Since the last update of our brochure on 04/03/24, there has been no material
changes made.
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Item 3 - Table of Contents
Item 1 – Cover Page ........................................................................................................ 1
Item 2 – Material Changes ............................................................................................... 2
Item 3 - Table of Contents ............................................................................................... 3
Item 4 – Advisory Business .............................................................................................. 4
Item 5 – Fees and Compensation ..................................................................................... 6
Item 6 – Performance-Based Fees and Side-By-Side Management ................................... 10
Item 7 – Types of Clients .............................................................................................. 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................. 11
Item 9 – Disciplinary Information ................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations .......................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ........................ 14
Item 12 – Brokerage Practices ....................................................................................... 15
Item 13 – Review of Accounts Reviews ........................................................................... 17
Item 14 – Client Referrals and Other Compensation ....................................................... 18
Item 15 – Custody ......................................................................................................... 18
Item 16 – Investment Discretion .................................................................................... 19
Item 17 – Voting Client Securities ................................................................................. 19
Item 18 – Financial Information .................................................................................... 20
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Item 4 – Advisory Business
Clarity initially filed for registration with the SEC in March of 2024. Clarity is owned by
Shannon F. Moenkhaus (as of November 1, 2016) and has been providing
comprehensive financial planning services since July 2015. As of December 31, 2024,
Clarity managed $117,685,250 on a discretionary basis and $921,133 on a non-
discretionary basis.
Comprehensive Financial Planning and Portfolio Management
Clarity manages investment portfolios for individuals, including high-net-worth
individuals, trusts, and businesses. Clarity works with clients to determine the client's
investment objective, which may be set forth in a written Investment Policy Statement
that describes an asset allocation model that confirms a client’s risk tolerance. The
determination of an appropriate portfolio for each client is a function of current and
future cash flow needs, risk tolerance, time horizon, goals, and modeled returns.
Investment and portfolio allocation software may be used to evaluate alternative
portfolio designs. Clarity evaluates the client's existing investments with respect to the
client's investment policy statement. Clarity works with new client families to develop a
plan to transition from the client's existing portfolio to the desired portfolio.
Clarity typically designs a portfolio of evidence-based no-load mutual funds or ETFs and
may use model portfolios if the models match the client's investment policy. Clarity
allocates the client's assets among various investments, taking into consideration the
overall management style selected by the client. Clarity often recommends mutual funds
and ETFs offered by Dimensional Fund Advisors (DFA), Vanguard, and other similar
mutual funds and exchange-traded funds. These sponsored mutual funds follow an
evidence-based investment philosophy with low holdings turnover. Clarity prefers
evidence-based mutual funds and ETF investments that offer low expense ratios, low
security turnover, high transparency, and support a broadly diversified portfolio. Client
portfolios may also include some individual equity securities and highly appreciated
mutual funds in situations where disposition of these securities would present an
overriding tax implication or the client specifically requests, they be retained for a
personal reason. These situations are specifically identified in the client’s Investment
Policy Statement (IPS).
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Clarity manages mutual fund and equity portfolios on a discretionary basis according to
the investment policy selected by the client. A client may impose any reasonable
restrictions on Clarity’s discretionary authority, including restrictions on the types of
securities in which Clarity may invest the client’s assets and on specific securities that
the client may believe to be appropriate. These situations are identified in the client’s
Investment Policy Statement (IPS).
Clarity may also recommend fixed income portfolios, which consist of managed accounts
of laddered individual bond portfolios. Clarity will request discretionary authority from
advisory clients to manage fixed income portfolio portfolios, including the discretion to
retain a third-party fixed income manager.
Clarity will periodically review each client’s investment policy, risk profile, and discuss
the re-balancing of each client’s accounts to the extent appropriate.
In addition to managing the client’s investment portfolio and as part of the
Comprehensive Financial Planning service offering, Clarity consults with clients on
various financial areas including income and estate tax planning, capital needs analysis,
business sale structures, college financial planning, retirement planning, personal cash
flow analysis, philanthropy establishment and design of retirement plans and trust
designs, among other things.
Clarity gathers required information through in-depth personal interviews. Information
gathering includes a client’s current financial status, future goals, and attitudes toward
risk. related documents supplied by the client are carefully reviewed and various types
of written reports may be prepared by Clarity. Implementation of the financial plan
recommendations is entirely at the client’s discretion although Clarity works with clients
to implement the planning recommendations. Referrals to other professionals may
happen based on the client’s needs.
Please note: comprehensive financial planning is included with portfolio management
services at no additional cost.
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Wrap Fee Programs
We do not participate in wrap fee programs.
Item 5 – Fees and Compensation
Comprehensive Financial Planning and Portfolio Management Services
Note: similar advisory services can be obtained for less. The annual fee for advisory services will
be charged as a percentage of assets under advisement or supervision according to the schedule
below:
Assets Under Advisement
Annual Fee
First $5,000,000
Next $5,000,000
Next $5,000,000
Next $5,000,000
1.00%
0.80%
0.60%
0.40%
*Minimum annual fee of $24,000
For example, an account valued at $13,000,000 would pay an effective fee of .83% with the
annual fee of $108,000. The quarterly fee is determined by the following calculation:
(($5,000,000 x 1.00%) + ($5,000,000 x 0.80%) + ($3,000,000 x 0.60%) ÷ 4 = $27,000.
The fee schedule may be amended from time to time by Clarity upon at least forty-five (45) days
advance written notice to client, subject to client’s right to terminate the investment advisory
agreement before an increased fee schedule takes effect upon at least (30) days written notice to
Clarity.
Clarity generally requires a minimum annual fee of $24,000 for Comprehensive Financial planning
and Portfolio Management Services.
The specific manner in which fees are charged by Clarity is established in a client’s written
agreement with Clarity. Generally financial advisory fees are billed and payable quarterly in
advance based on the value of the client’s account on the last day of the previous quarter.
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If the client agreement is executed at any time other than the first day of a calendar quarter, our
fees will apply on a pro rata basis, which means that the advisory fee is payable in proportion to
the number of days in the quarter for which you are a client.
In certain circumstances, we may combine the account values of family members living in the
same household to determine the applicable advisory fee. For example, we may combine
account values for you and your minor children, joint accounts with your spouse, and other
types of related accounts. Combining account values may increase the asset total, which may
result in your paying a reduced advisory fee based on the available breakpoints in our fee
schedule stated above.
Please note: comprehensive financial planning is included with portfolio management services
at no additional cost.
We may pay a portion of our advisory fee to the sub-advisor(s) we use; however, clients will not
pay our firm a higher advisory fee as a result of any sub-advisory relationships.
We will send you an invoice for the payment of our advisory fee, or we will deduct our fee
directly from your account through the qualified custodian holding your funds and securities.
We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will
deliver an account statement to clients at least quarterly. These account statements will show
all disbursements from your account. You should review all statements for accuracy.
A client agreement may be canceled at any time, by either party, for any reason upon 30 days
written notice. Upon termination of any account at any time after the required 30-day notice,
any prepaid, or unearned fees will be promptly refunded. Clarity collects fees in advance, the
fee refunded clients may terminate the advisory relationship upon 30-days' written notice to
our firm. If the client’s advisory relationship is terminated, any fees for service not yet provided
will be refunded to the client either by check or as a deposit back into their investment account.
As a fee-only advisor, Clarity does not receive any other form of compensation. We believe this
policy helps mitigate the conflict of interest inherent when a firm receives compensation based
on the sale of specific securities or investment products.
In 2018 and prior years, Clarity followed a separate fee schedule, which remains in effect with
clients who signed agreements with us during that period and who have not agreed to an
amended advisory fee schedule.
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Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you
invest, in mutual funds and exchange traded funds. The fees that you pay to our firm for
investment advisory services are separate and distinct from the fees and expenses charged by
mutual funds or exchange traded funds (described in each fund's prospectus) to their
shareholders. These fees will generally include a management fee and other fund expenses. You
will also incur transaction charges and/or brokerage fees when purchasing or selling securities.
These charges and fees are typically imposed by the broker-dealer or custodian through whom
your account transactions are executed. We do not share in any portion of the brokerage
fees/transaction charges imposed by the broker-dealer or custodian. To fully understand the
total cost you will incur, you should review all the fees charged by mutual funds, exchange
traded funds, our firm, and others. For information on our brokerage practices, refer to the
Brokerage Practices section of this brochure.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the
assets from your employer's retirement plan and roll the assets over to an individual retirement
account ("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that
is subject to our management, we will charge you an asset-based fee as set forth in the
agreement you executed with our firm. This practice presents a conflict of interest because
persons providing investment advice on our behalf have an incentive to recommend a rollover
to you for the purpose of generating fee-based compensation rather than solely based on your
needs. You are under no obligation, contractually or otherwise, to complete the rollover.
Moreover, if you do complete the rollover, you are under no obligation to have the assets in an
IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company
plan while current employees may choose to move assets out of their company plan before they
retire or change jobs. In determining whether to complete the rollover to an IRA, and to the
extent the following options are available, you should consider all costs and benefits of the
rollover.
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An employee will typically have four options:
Leave the funds in your employer's (former employer's) plan.
•
• Move the funds to a new employer's retirement plan.
•
Cash out by taking a taxable distribution from the plan.
•
Rollover the funds into an IRA rollover account.
Each option has advantages and disadvantages, before making a change, we encourage you to
speak with your CPA and/or tax attorney.
Rolling over your retirement funds to an IRA for Clarity to manage:
• Determine whether the investment options in your employer’s retirement plan
address your needs or whether you may want to consider other types of
investments.
o Employer retirement plans generally have a more limited investment menu
than IRAs.
investment options not
o Employer retirement plans may have unique
available to the public such as employer securities, or previously closed
funds.
•
Your current plan may have lower fees than our fees.
o
If you are interested in investing only in mutual funds, you should
understand the cost structure of the share classes available in your
employer’s retirement plan and how the costs of those share classes
compare with those available in an IRA.
o You should understand the various products and services you might take
advantage of at an IRA provider and the potential costs of those
products and services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
•
•
Your current plan may also offer financial advice.
If you keep your assets titled in a 401(k) or retirement account, you could
potentially delay your required minimum distribution beyond age 72.
•
Your 401(k) may offer more liability protection than a rollover IRA; each state may
vary.
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o Generally, federal law protects assets in qualified plans from creditors. Since
2005, IRA assets have been generally protected from creditors in
bankruptcies. However, there can be exceptions to the general rules, so you
should consult with an attorney if you are concerned about protecting your
retirement plan assets from creditors.
•
You may be able to take out a loan on your 401(k), but not from an IRA.
•
IRA assets can be accessed at any time; however, distributions are subject to
ordinary income tax and may also be subject to a 10% early distribution penalty
unless they qualify for an exception such as disability, higher education expenses or
the first time purchase of a home.
•
If you own company stock in your plan, you may be able to liquidate those shares
at a lower capital gains tax rate.
• Your plan may allow you to hire us as the manager and keep the assets titled in the
plan name.
It is important that you understand the differences between these types of accounts and
to decide whether a rollover is best for you. Prior to proceeding, contact your
investment advisor representative with questions, or call our main number as listed on
the cover page of this brochure.
Item 6 – Performance-Based Fees and Side-By-Side Management
Clarity does not receive any performance-based fees.
Item 7 – Types of Clients
Clarity provides services to Individuals, high-net-worth individuals, and businesses.
In general, we charge a minimum fee of $24,000 to open and maintain an advisory
account; however, we have the right to terminate your Account if it falls below a
minimum size which, in our sole opinion, is too small to manage effectively.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss Our
Methods of Analysis and Investment Strategies
Clarity may use one or more of the following methods of analysis or investment
strategies when providing investment advice to you:
Modern Portfolio Theory - a theory of investment that attempts to maximize
portfolio expected return for a given amount of portfolio risk, or equivalently, minimize
risk for a given level of expected return, by carefully diversifying the proportions of
various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the
same general class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of
those securities will grow over a relatively long period of time, generally greater than
one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will
go up in the long-term, which may not be the case. There is also the risk that the
segment of the market you are invested in, or perhaps just your particular investment,
will go down over time even if the overall financial markets advance.
Purchasing investments long-term may create an opportunity cost by "locking-up" assets
that may be better utilized in the short-term in other investments.
We may use short-term purchases, short-term trading, margin transactions, option
writing, and/or short sales as investment strategies when managing your account(s).
None of these strategies are a fundamental part of our overall investment strategy, but
we may use one or more occasionally if we determine they are suitable given your stated
investment objectives and tolerance for risk.
Our investment strategies and advice may vary depending upon each client's specific
financial situation. As such, we determine investments and allocations based upon your
predefined objectives, risk tolerance, time horizon, financial information, liquidity needs
and other various suitability factors. Your restrictions and guidelines may affect the
composition of your portfolio.
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It is important that you notify us immediately with respect to any material changes to
your financial circumstances, including for example, a change in your current or
expected income level, tax circumstances, or employment status. We will not perform
quantitative or qualitative analysis of individual securities. Instead, we will advise you on
how to allocate your assets among various classes of securities or third-party money
managers. We primarily rely on investment model portfolios and strategies developed by
third-party money managers and their portfolio managers. We may replace/recommend
replacing a third-party money manager if there is a significant deviation in
characteristics or performance from the stated strategy and/or benchmark.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. Tax
efficiency is a primary consideration in the management of your assets. Regardless of
your account size or any other factors, we strongly recommend that you consult with a
tax professional regarding the investing of your assets.
Moreover, custodians and broker-dealers must report the cost basis of equities acquired
in client accounts on or after January 1, 2011. We will provide instructions to your
custodian allowing us to choose "optimal tax method" for calculating the cost basis of
your investments. You are responsible for contacting your tax advisor to determine if
this accounting method is the right choice for you. If your tax advisor believes another
accounting method is more advantageous, provide written notice to our firm
Immediately, and we will alert your account custodian of your individually selected
accounting method. Decisions about cost basis accounting methods will need to be made
before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do
not represent or guarantee that our services or methods of analysis can or will predict
future results, successfully identify market tops or bottoms, or insulate clients from
losses due to market corrections or declines. We cannot offer any guarantees or
promises that your financial goals and objectives will be met. Past performance is in no
way an indication of future performance.
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Recommendation of Particular Types of Securities
We primarily recommend no-load institutional mutual funds and ETFs. However, we may
advise on other types of investments as appropriate for your unique needs, goals, and
tolerance for risk. Each type of security has its own unique set of risks, which are
impossible to list her in their entirely. Even within the same type of investment, risks can
vary widely. Generally, the higher the anticipated return of an investment, the higher
the risk of loss associated with the investment.
Mutual Funds and Exchange Traded Funds
Mutual funds and exchange traded funds ("ETF") are professionally managed collective
investment systems that pool money from many investors and invest in stocks, bonds, short-
term money market instruments, other mutual funds, other securities, or any combination
thereof. The fund will have a manager that trades the fund's investments in accordance with
the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the
market, primarily invests in small cap or speculative companies, uses leverage (i.e., borrows
money) to a significant degree, or concentrates in a particular type of security (i.e., equities)
rather than balancing the fund with different types of securities. ETFs differ from mutual funds
since they can be bought and sold throughout the day like stock which means their price can
fluctuate throughout the day. The returns on mutual funds and ETFs can be reduced by the
costs to manage the funds. Also, while some mutual funds are "no load" and charge no fee to
buy into, or sell out of, the fund, other types of mutual funds do charge such fees, which may
reduce returns. Mutual funds may also be "closed end" or "open end". So-called "open end"
mutual funds continue to allow in new investors indefinitely whereas "closed end" funds have a
fixed number of shares to sell, which limits their availability to new investors.
Item 9 – Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a
client's evaluation of our advisory business or the integrity of our management. We do not
have any required disclosures under this item.
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Item 10 – Other Financial Industry Activities and Affiliations
Clarity has no other financial industry activities or affiliations.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Clarity has adopted a Code of Ethics expressing the firm’s commitment to ethical conduct.
Clarity’s Code of Ethics describes the firm’s fiduciary duties and responsibility to clients. The
Code of Ethics includes provisions relating to the confidentiality of client information, a
prohibition on insider trading, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All supervised persons at Clarity must acknowledge the terms
of the Code of Ethics annually, or as amended.
Individuals associated with Clarity may buy or sell securities for their personal accounts
identical to, and/or different from those recommended to clients. It is the expressed policy of
Clarity that no person employed by the firm shall prefer his or her own interest to that of an
advisory client or make personal investment decisions based on investment decisions of
advisory clients.
Clarity’s employees and persons associated with Clarity are required to follow Clarity’s Code of
Ethics. Subject to satisfying this policy and applicable laws, officers, directors and employees of
Clarity and its affiliates may trade for their own accounts in securities which are recommended
to and/or purchased for Clarity’s clients. The Code of Ethics is designed to assure that the
personal securities transactions, activities and interests of the employees of Clarity will not
interfere with (i) making decisions in the best interest of advisory clients and (ii) implementing
such decisions while, at the same time, allowing employees to invest for their own accounts.
Under the Code, certain classes of securities have been designated as exempt transactions,
based upon a determination that these would materially not interfere with the best interest of
Clarity’s clients. In addition, the Code requires pre-clearance of certain transactions.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to
invest in the same securities as clients, there is a possibility that employees might benefit from
market activity by a client in a security held by an employee.
Employee trading is continually monitored under the Code of Ethics, and to reasonably prevent
conflicts of interest between Clarity and its clients. It is Clarity’s policy that the firm will not
affect any principal or agency cross securities transactions for client accounts.
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Clarity will also not cross trades between client accounts. Principal transactions are generally
defined as transactions where an advisor, acting as principal for its own account or the account
of an affiliated broker-dealer, buys from or sells any security to any advisory client. A principal
transaction may also be deemed to have occurred if a security is crossed between an affiliated
fund and another client account. An agency cross transaction is defined as a transaction where
a person acts as an investment advisor in relation to a transaction in which the investment
advisor, or any person controlled by or under common control with the investment advisor,
acts as broker for both the advisory client and for another person on the other side of the
transaction. Agency cross transactions may arise when an advisor is dually registered as a
broker-dealer or has an affiliated broker-dealer.
Clarity will provide a complete copy of its Code of Ethics to any client or prospective client
family upon request.
Item 12 – Brokerage Practices
Clarity recommends the brokerage and custodial services of Charles Schwab & Company, Inc.
The recommended Custodian is a securities broker-dealer and a member of the Financial
Industry Regulatory Authority and the Securities Investor Protection Corporation. We believe
that the recommended Custodian provides quality execution services for you at competitive
prices. Price is not the sole factor we consider in evaluating best execution. We also consider
the quality of the brokerage services provided by the Custodian, including the value of the
Custodian's reputation, execution capabilities, commission rates, and responsiveness to our
clients and our firm. In recognition of the value of the services the Custodian provides, you may
pay higher commissions and/or trading costs than those that may be available elsewhere.
Clarity participates in the Schwab Advisor Services (SAS) program offered to independent
investment advisors by Charles Schwab and Company, INC. (“Schwab”). Through Schwab
Advisor services, Schwab provides us and our clients with institutional brokerage services,
trading, custody, reporting and related services – many of which are not typically available to
Schwab retail customers. Schwab is a FINRA member broker dealer.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
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Economic Benefits
As a registered investment advisor, Clarity has access to the institutional platform of your
account custodian. As such, we also have access to research products and services from your
account custodian and/or other brokerage firm. These products may include financial
publications, information about particular companies and industries, research software, and
other products or services that provide lawful and appropriate assistance to our firm in the
performance of our investment decision-making responsibilities. Such research products and
services are provided to all investment advisors that utilize the institutional services platforms
of these firms and are not considered to be paid for with soft dollars. However, you should be
aware that the commissions charged by a particular broker for a particular transaction or set of
transactions may be greater than the amounts another broker who did not provide research
services or products might charge.
Brokerage for Client Referrals
Clarity does not receive client referrals from broker-dealers in exchange for cash or other
compensation, such as brokerage services or research.
Directed Brokerage
Clarity routinely requires that clients direct our firm to execute transactions through Charles
Schwab & Company, Inc. As such, we may be unable to achieve the most favorable execution of
your transactions, and you may pay higher brokerage commissions than you might otherwise
pay through another broker-dealer that offers the same types of services. Not all advisors
require their clients to direct brokerage.
Block Trades
We do not combine multiple orders for shares of the same securities purchased for advisory
accounts we manage (this practice is commonly referred to as "block trading") because we
invest solely in mutual funds, which do not trade in blocks. Clarity generally does not aggregate
any client transactions in mutual funds or other securities. Client accounts are individually
reviewed and managed, and, transactions costs are not saved by aggregating orders in which
Clarity arranges transactions.
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Item 13 – Review of Accounts Reviews
All client accounts are review at least annually. Additional client account reviews will occur
upon client request, changes in market conditions, new information about an investment,
change in tax laws, or other pertinent events.
Account assets are supervised continuously, and formally reviewed at least annually, by
members of Clarity. The review process contains each of the following elements:
assessing client goals and objectives;
evaluating the employed strategy(ies);
•
•
• monitoring the portfolio(s); and
•
addressing the need to rebalance.
Additional account reviews may be triggered by any of the following events:
•
a specific client request;
•
tax loss harvesting opportunities;
updating of client goals and objectives;
•
•
changes in risk/return objectives;
contributions and withdrawals; and
•
• market/economic conditions.
For fixed income portfolios, certain account review responsibilities may be delegated to a
third- party fixed income sub-advisor as described earlier in this document.
Employee Benefit Retirement Plan Services - plan assets are reviewed annually according to the
standards and situations described above for portfolio management accounts.
Reports
All clients receive quarterly performance reports. The reports summarize the client’s account
an asset allocation, portfolio performance, current positions, and current market value. Clients
also receive monthly or quarterly statements from account custodian, which will outline the
client’s current position and current market value.
Employee Benefit Retirement Plan Services - Plan sponsors are provided with quarterly
information and annual performance reviews from their custodian.
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In addition, plan participant education information may also be provided to the Plan Sponsor or
Administrator for distribution to the participants of the plan.
Item 14 – Client Referrals and Other Compensation
As indicated under the discourse for (Item 12) above for disclosures on research and other
benefits we may receive resulting from custodian and mutual fund companies in connection
with utilizing their services that may not be available to retail clients. These services are
generally available to independent investment advisors on an unsolicited basis at no charge to
them.
Mutual fund companies and custodians; including DFA, Vanguard and Schwab; provide
continued education for Clarity personnel. They may also provide other services intended to
help Clarity manage and further develop its business. These may include consulting,
publications and conferences on practice management, information technology, business
succession, regulatory compliance, and marketing. These services are designed to assist Clarity
in planning and designing its services for business and professional growth.
Beyond the disclosures provided in this Brochure, Clarity does not receive any compensation
from any third party in connection with providing investment advice to clients.
Clarity does not enter into any commitments with brokers for transaction levels in changes for
any services or products from brokers. DFA, NAPFA, and XYPN, through their web-based
service, may provide referrals of clients to Clarity.
Clarity and our advisory personnel refer Clarity clients to a variety of non-affiliated service
providers. Neither Clarity nor its advisory personal receive payments directly for referrals.
Clarity does not engage third parties to solicit referral business and does not receive
compensation for providing referrals to third parties.
Item 15 – Custody
As paying agent for Clarity, your independent custodian will directly debit your account(s) for
the payment of our advisory fees. This ability to deduct our advisory fees from client accounts
causes our firm to exercise limited custody over your funds or securities. Clarity does not have
physical custody of any client funds and/or securities. Client funds and securities will be held
with a bank, broker-dealer, or other qualified custodian. You will receive account statements
from the qualified custodian(s) holding your funds and securities at least quarterly.
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The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. Clients are encouraged to carefully review
such official custodial records to the statements provided by Clarity. Our statements may vary
from custodial statements based on accounting procedures, reporting dates or valuation
methodologies of certain securities.
Item 16 – Investment Discretion
Clarity requires that it be provided with written authority to determine which securities, and in
what amounts, are bought or sold. For fixed income securities, this authority will include the
discretion to retain a third-party money manager for fixed income accounts. Any limitations on
this discretionary authority shall be included in this written authority statement. Clients may
change/amend these limitations as required. Such amendments shall be submitted in writing.
When selecting securities and determining amounts, Clarity observes the investment policies,
limitations and restrictions of the clients for which it advises. Investment guidelines and
restrictions must be provided to Clarity in writing.
Item 17 – Voting Client Securities
Proxy Voting: As a matter of firm policy and practice, Clarity does not have any authority to,
and does not vote proxies on behalf of, advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities maintained in client portfolios. Clients
will receive applicable proxies directly from the issuer of securities held in clients’ investment
portfolios. Clarity, however, may provide advice to clients regarding the clients' voting of
proxies.
Class Actions, Bankruptcies and Other Legal Proceedings: Clients should note that Clarity will
neither advise nor act on behalf of the client in legal proceedings involving companies whose
securities are held or previously were held in the client’s account(s), including, but not limited
to, the filing of “Proofs of Claim” in class action settlements. If desired, clients may direct
Clarity to transmit copies of class action notices to the client or a third party. Upon such
direction, Clarity will make commercially reasonable efforts to forward such notices in a timely
manner.
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Item 18 – Financial Information
Clarity does not accept client fees of $1,200 or more in excess of six months in advance. There
are no conditions reasonably likely to occur that would impair our ability to meet contractual
commitments to clients.
Clarity has never been the subject of bankruptcy proceedings.
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Privacy Policy 3/31/2025
Clarity Financial Planners, LLC has adopted this privacy policy with recognition that protecting the privacy
and security of the personal information we obtain about our Clients is an important responsibility. We
also know that you expect us to service you in an accurate and efficient manner. To do so, we must collect
and maintain certain personal information about you. We want you to know what information we collect
and how we use and safeguard that information.
Information We Collect: We collect certain nonpublic information about you ("Client Information").
The essential purpose for collecting Client Information is to allow us to provide advisory services to you.
Client Information we collect may include:
• Information that you provide on applications or other forms. This Client Information may
include personal and household information such as income, spending habits, investment
objectives, financial goals, statements of account, and other records concerning your financial
condition and assets, together with information concerning employee benefits and retirement
plan interests, wills, trusts, mortgages and tax returns.
• Identifying information such as your name, age, address, social security number, etc.
• Information about your transactions with us, or others (e.g., broker-dealers, clearing firms,
or other chosen investment sponsors).
• Information we receive from consumer reporting agencies (e.g., credit bureaus), as well as
other various materials we may use to provide an appropriate recommendation or to fill a
service request.
Security of Your Information: We restrict access to your nonpublic personal information to those
employees who need to know that information to service your account. We maintain physical, electronic
and procedural safeguards that comply with applicable federal or state standards to protect your
nonpublic personal information.
Information We Disclose: We do not disclose the nonpublic personal information we collect about
our Clients to anyone except: (i) in furtherance of our business relationship with them and then only to
those persons necessary to effect the transactions and provide the authorized services (such as broker-
dealers, custodians, independent managers etc.); (ii) to persons assessing our compliance with industry
standards (e.g., professional licensing authorities, consultants, etc.); (iii) our attorneys, accountants, and
auditors; or (iv) as otherwise provided by law.
We are permitted by law to disclose the nonpublic personal information about you to governmental
agencies and other third parties in certain circumstances (such as third parties that perform administrative
or marketing services on our behalf or for joint marketing programs). These third parties are prohibited to
use or share the information for any other purpose.
Former Clients: If you decide to close your account(s) or become an inactive Client, we will adhere to our
privacy policies, which may be amended from time to time.
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Changes to Our Privacy Policy: In the event there were to be a material change to our privacy policy
regarding how we use your confidential information, we will provide written notice to you. Where
applicable, you would be given an opportunity to limit or opt-out of such disclosure arrangements.
Questions: If you have questions about this privacy notice or about the privacy of your Client
information call our main number 314.548.2260 and ask to speak to the Chief Compliance Officer.
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