Overview
Assets Under Management: $163 million
High-Net-Worth Clients: 32
Average Client Assets: $6 million
Services Offered
Services: Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (FIRM BROCHURE - PART 2A OF FORM ADV)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 0.70% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $7,000 | 0.70% |
| $5 million | $35,000 | 0.70% |
| $10 million | $70,000 | 0.70% |
| $50 million | $350,000 | 0.70% |
| $100 million | $700,000 | 0.70% |
Clients
Number of High-Net-Worth Clients: 32
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 98.98
Average High-Net-Worth Client Assets: $6 million
Total Client Accounts: 43
Discretionary Accounts: 43
Regulatory Filings
CRD Number: 111081
Last Filing Date: 2024-03-08 00:00:00
Website: https://clerou.com
Form ADV Documents
Primary Brochure: FIRM BROCHURE - PART 2A OF FORM ADV (2025-03-21)
View Document Text
Item 1. Cover Page
Firm Brochure
Part 2A of Form ADV
March 21, 2025
Romain Walsh Clerou
Professional Investment Management
P.O. Box 1607
Sonoma, California 95476
Phone: 707.938.2220
Email: rclerou@clerou.com
CRD#: 111081
This brochure provides information about the qualifications and business practices of Romain
Walsh Clerou Professional Investment Management. If you have any questions about the
contents of this brochure, please contact Romain Clerou at 707.938.2220 or rclerou@clerou.com.
The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or any state securities authority.
Additional information about Romain Walsh Clerou Professional Investment Management is
also available on the SEC’s website at https://adviserinfo.sec.gov. Search by firm using the
CRD# 111081.
Firm Brochure
Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 2. Material Changes
There have been no material changes to Part 2A of Form ADV since the last Annual
Updating Amendment filed on March 8, 2024.
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Firm Brochure
Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 3. Table of Contents
Item 1.
Item 2.
Item 3.
Item 4.
Item 5.
Item 6.
Item 7.
Item 8.
Item 9.
Item 10.
Item 11.
Page #
Cover
1
2
3
4
5
5
5-6
6
6
6-7
Item 12.
Item 13.
Item 14.
Item 15.
Item 16.
Item 17.
Item 18.
Item 19.
Cover Page
Material Changes
Table of Contents
Advisory Business
Fees and Compensation
Performance-Based Fees and Side-By-Side Management
Types of Clients
Methods of Analysis, Investment Strategies and Risk of Loss
Disciplinary Information
Other Financial Industry Activities and Affiliations
Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Brokerage Practices
Review of Accounts
Client Referrals and Other Compensation
Custody
Investment Discretion
Voting Client Securities
Financial Information
Requirements for State-Registered Advisers
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Firm Brochure
Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 4. Advisory Business
Romain Walsh Clerou, Professional Investment Management ("RWC") was organized as
a sole proprietorship in 1990. RWC's principal place of business is located at 396 Brown
Street Napa, California 94559. Romain Clerou is the sole proprietor and decision maker
of RWC. RWC has been providing personal investment supervisory and management
services to individuals, retirement plans including pension and profit-sharing plans and
trusts (collectively "Client (s)") on a fully discretionary basis without restriction for more
than thirty years. RWC tailors a portfolio of stocks, bonds and cash equivalents for each
client based on the review of the client's financial condition and investment objectives.
Every quarter RWC provides the Client with a Portfolio Report that: 1) summarizes the
performance of the client’s portfolio for the three months and compares that
performance to an agreed upon benchmark, 2) reviews the financial markets and
investment climate, 3) sets forth a detailed statement of the client’s portfolio showing
original cost, market value and unrealized gain or loss, and 4) sets forth position by
position activity. Periodically, RWC meets with the Client to review the Portfolio
Report and investment objectives as well as address any questions raised by the Client.
As of December 31, 2024, RWC provided investment management services to 42 clients
with assets under management of $187,036,420.
Romain Clerou through RWC has been providing investment advisory and
management services for more than thirty years. Mr. Clerou began investing for his
own account while in high school and started providing advisory and management
services for relatives while attending college at the University of California at Berkeley.
Mr. Clerou earned a Bachelor of Science in Business Administration with honors from
University of California at Berkeley. While attending college Mr. Clerou passed the
Uniform Certified Public Accountants examination and then went to work as an auditor
for Deloitte Haskins & Sells (DH&S), a “Big Eight” accounting firm. Mr. Clerou served
some of DH&S’ top clients prior to going to work for Charles Schwab & Co., Inc.
(Schwab). Mr. Clerou was the manager of Financial Reporting at Schwab prior to
starting this advisory business. Mr. Clerou’s core analytical competency is fundamental
analysis of company financial statements.
Mr. Clerou is a member of Phi Beta Kappa, a national academic honor society.
Mr. Clerou has passed the Series 65, Uniform Investment Adviser Law Examination
Mr. Clerou surrendered his CPA license in 2008 as he no longer provides CPA services.
In the event Mr. Clerou is unable to fulfill his duties as an investment advisor, RWC
will contact the Client and the custodian to remove any permissions on the account.
Thereafter, Client is solely responsible for management of the account.
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Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 5. Fees and Compensation
RWC charges a flat fee for services that is based solely on the assets under management.
The flat fee is 0.70% (seven-tenths of a percent) per annum. RWC may negotiate fees
based on the value of assets under management, the composition of the assets to be
managed, the expected contributions of the Client and other factors. The lowest annual
fee percentage paid by a client of RWC is 0.35%.
The value of the assets under management is based on the account statement provided
by the custodian for the day immediately preceding each quarterly period. Cash
equivalents are included in the fee calculation. The fee is payable quarterly, in advance,
on the first day of the month in which RWC first provides investment management
services.
Currently, all RWC's clients have the quarterly fee deducted directly from their account
with the custodian. However, RWC does accept check payment. Clients receive an
invoice every quarter that clearly sets forth the fee calculation.
Either party may terminate services by providing thirty days written notice of
termination to the other party. If the services are terminated before the last day of the
quarterly period, the fee paid in advance is prorated from the termination date with the
unearned portion returned to the client.
RWC is not engaged in nor does it charge fees for any other services.
Client may be charged a brokerage commission or fees by the third-party broker for
each executed trade. Currently, RWC utilizes Charles Schwab & Co., Inc. to execute
equity and bond trades. Schwab does not charge a commission or fee for most online
equity trades, but does embed a fee in the purchase price of a bond.
Schwab is also compensated by earning interest on the uninvested cash in the account.
Mutual funds including money market mutual funds and exchange traded funds
embed investment management and other fees that reduce the owner’s value. For this
and other reasons RWC does not purchase equity or bond mutual funds; although for
new accounts that have mutual fund positions RWC will retain those positions for a
period of time while individual stocks and bonds are purchased. During this period the
mutual funds are included as assets under management in the fee calculation.
Lower fees for comparable services may be available from other sources.
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Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 6. Performance Fees and Side-By-Side Management
RWC does not charge any account performance fees. All fees are based solely on assets
under management.
Item 7. Types of Clients
RWC provides investment supervisory and management services for individuals,
retirement accounts including pension and profit-sharing plans, and trusts.
RWC has a minimum account value requirement for prospective clients of $1,000,000
although RWC will consider the potential for growth when evaluating a prospective
client.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
I. Investment Strategies
RWC creates a portfolio of stocks, bonds and cash equivalents for each client based
on a review of the client's financial condition and investment objectives. RWC
invests predominantly in individual stocks and bonds issued by U.S. corporations,
municipalities or federal agencies.
A typical portfolio will consist of fifteen to twenty-five stocks and between ten and
thirty bonds. RWC expects to own a prospective investment for at least two years.
RWC is not a high frequency trader. If the company’s financial condition begins to
deteriorate, or the company becomes overvalued in relation to expected future cash
flow RWC will sell the investment regardless of the ownership period.
RWC adjusts the cash equivalent allocation of a portfolio based on its assessment of
the valuation of stocks and bonds. For example, if stocks and or bonds are
determined to be overvalued then more dollars will be allocated to cash equivalents
and fewer will be allocated to stocks and bonds.
RWC does not purchase or sell securities utilizing borrowed funds (margin). If a
margin balance arises from Client withdrawals RWC will attempt to reduce the
borrowed balance over a reasonable period.
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Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
II. Methods of Analysis
RWC’s core analytical method is fundamental analysis of company financial
statements.
RWC utilizes financial newspapers and magazines, annual reports, prospectuses,
government filings, company press releases and business and municipal websites
when analyzing prospective investments.
III. Risk of Loss
Investing in stocks, bonds and cash equivalents involves risks; therefore, clients can
lose money investing in these securities.
RWC attempts to reduce the risk of losing money by thoroughly evaluating the
fundamental prospects for every investment and by not overpaying for those
prospects. However, RWC's assumptions will not always be accurate; therefore,
Clients will occasionally lose money on specific investments.
RWC does not try to predict macroeconomic trends that can significantly affect the
price of stocks, bonds and cash equivalents.
Item 9. Disciplinary Information
RWC has not been involved in any legal or disciplinary action.
Item 10. Other Financial Industry Activities and Affiliations.
RWC is not involved in any other business activities.
RWC is not affiliated with nor does it have any financial arrangements with any other
business entity.
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
RWC does not buy securities for itself from Clients or sell securities it owns to Clients.
RWC does not enter into securities transactions for compensation for any Client.
RWC does not enter into transactions in which Client securities are sold to or bought
from another customer for whom RWC is acting as an agent or broker.
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Professional Investment Management
RWC does not recommend to Clients that they buy or sell securities or investment
products in which RWC or some related person has a financial interest.
Romain Clerou invests in many of the same stocks and bonds that RWC purchases
(sells) for clients; accordingly, RWC will purchase (sell) securities for its account that are
also being purchased (sold) for the Client’s account. This could present a conflict of
interest. RWC’s policy is to aggregate all purchase (sell) of securities, then allocate those
securities to each client in the desired percentage. Each client receives the same average
price per share.
RWC does not take positions that are contra to the Client’s position.
RWC has a Code of Ethics that sets forth policies that: 1) mitigate potential conflicts of
interest between RWC and Clients, 2) address personal relationships between RWC and
Clients including gift giving, 3) address trading of securities by RWC including
participation in IPO’s and 4) address maintenance of confidential data. A copy of the
Code of Ethics is available upon request.
Item 12. Brokerage Practices
RWC provides investment management and supervisory services on a fully
discretionary basis. As such RWC determines the securities to be bought or sold, the
amount of the securities to be bought or sold, and the brokerage firm to execute the
trade.
The Client and RWC agree upon a custodian prior to commencement of services.
Thereafter, the client provides the custodian with written instructions that give RWC: 1)
the authority to trade in the Clients account, 2) disburse funds to Client accounts with
identical registration and 3) deduct management fees from the Client account.
RWC prefers to utilize Charles Schwab & Co., Inc. as the custodian of Client assets and
to facilitate trades. RWC utilizes Schwab because they provide free of charge: 1) a
dedicated team to address administrative matters, 2) software that allows real time
access to client account information, 3) software that allows real time trading of stocks
and bonds, 4) good trade execution, 5) a dedicated team to interact with Clients and, 6)
zero commissions on most online equity trades.
RWC has had no complaints from Clients about Schwab handling of their assets in over
thirty years.
Schwab provides the Client with all of the functionality and information that would
normally be received by a non-discretionary account including confirmations,
statements, regulatory mailings and the ability to move money and facilitate trades.
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Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
RWC often aggregates securities purchases or sells into a single trade or group of
trades. RWC allocates the shares to each individual account based on the
predetermined amount desired for each account. Each Client receives the same average
price of the trade.
Periodically RWC is solicited by other brokerage firms. RWC inquiries about
commissions, administrative support, real time access to client account information and
software for real time trading of stocks and bonds. There are many firms that are
comparable to Schwab but none that have warranted directing clients to another
brokerage firm.
RWC does not receive any monetary compensation from Charles Schwab & Co. Inc. for
client referrals or client trading activity.
Item 13. Review of Accounts
Romain Clerou is responsible for reviewing all accounts. Every day accounts are
updated and balanced with the custodian. Every Client’s updated portfolio is viewed
at least weekly and usually daily. In addition, accounts are reviewed when significant
information about a client holding becomes available. A full review that considers the
Client’s financial objectives, the markets for debt and equity securities, the political
environment, economic factors, and other relevant information is conducted with the
Client periodically.
Item 14. Client Referrals and Other Compensation
RWC does not compensate any individual or entity for Client referrals.
Item 15. Custody of Client Assets
RWC prefers to utilize Charles Schwab & Co., Inc. as custodian of Client assets because
Schwab provides the Client with all of the information that would normally be received
by a non-discretionary account including confirmations, statements and regulatory
mailings. This allows the Client to independently review and monitor RWC's actions.
Every quarter RWC provides the Client with a Portfolio Report, a detailed statement of
the Client’s portfolio. Periodically, RWC meets with the Client to review the report and
investment objectives as well as address any questions raised by the Client. RWC urges
clients to carefully review Schwab’s statements and compare Schwab’s records to the
portfolio report provided by RWC.
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Part 2A of From ADV
Romain Walsh Clerou
Professional Investment Management
Item 16. Investment Discretion
RWC provides investment management and supervisory services on a fully
discretionary basis. As such RWC determines the securities to be bought or sold, the
amount of the securities to be bought or sold and the brokerage firm to execute the
trade.
RWC is granted discretionary authority in RWC’s investment advisory contract and
through the required Schwab account documents.
Item 17. Voting Client Securities
RWC does not vote Client securities. The security proxy statements are sent directly
from the transfer agent or custodian to the client. The Client and RWC agree to these
terms in RWC's investment advisory contract and through the required Schwab account
documents.
RWC does not prepare class action claim forms. It is the responsibility of the Client to
prepare class action claim forms. The Client and RWC agree to these terms in RWC's
investment advisory contract.
Item 18. Financial Information.
RWC does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance, therefore RWC is not including a balance sheet for the most
recent fiscal year.
There are no financial conditions that exist to impair RWC's ability to meet contractual
commitments to Clients.
RWC has never been the subject of a bankruptcy petition.
Item 19. Requirements for State Registered Advisors
This item is not applicable to RWC.
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