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Item 1 – Cover Page
Clifford Swan Investment Counselors
177 E. Colorado Blvd., Suite 550
Pasadena, California 91105
626-792-2228
www.cliffordswan.com
February 6, 2026
This Brochure provides information about the qualifications and business practices of
Clifford Swan Investment Counselors. If you have any questions about the contents of
this Brochure, please contact us at 626-792-2228 or info@cliffordswan.com. The
information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Clifford Swan Investment Counselors is a Registered Investment Adviser. Registration
of an Investment Adviser does not imply any level of skill or training. The oral and
written communications of an Adviser provide you with information you may use to
determine whether to hire or retain an Adviser.
Additional information about Clifford Swan Investment Counselors also is available on
the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Material Changes
Clifford Swan Investment Counselors is now offering “Single Stock and Portfolio Risk
Management” through Gateway Investment Advisers, LLC (“Gateway”), a sub-adviser
for suitable clients. Since our last annual amendment filed on October 27, 2025,
Clifford Swan Investment Counselors has made the following material changes to this
Brochure:
• We are offering Single Stock and Portfolio Risk Management services for
suitable clients through Gateway Investment Advisers, LLC, which serves as a
sub-adviser. These services primarily utilize exchange-traded options to manage
risk associated with concentrated equity positions. Relevant disclosures have
been added to Items 4, 8, 12, 13, and 16.
• We updated Item 4 - Advisory Business to describe our use of sub-advisers,
including Gateway, our due diligence and ongoing oversight responsibilities,
and the allocation of discretionary authority.
• We revised Item 5 - Fees and Compensation to disclose the additional fee
associated with Gateway’s Single Stock and Portfolio Risk Management
strategies, including billing practices and how the fee is collected and paid.
• We updated Item 7 - Types of Clients to reflect minimum account requirements
applicable to clients who engage Gateway’s risk management programs.
• We expanded Item 8 - Methods of Analysis, Investment Strategies and Risk of
Loss to include detailed disclosures regarding private investments, as well as the
option-based strategies used by Gateway and the material risks associated with
those strategies.
• We revised Item 12 - Brokerage Practices to describe brokerage and execution
practices when Gateway acts as sub-adviser, including option-related transaction
costs and directed brokerage considerations.
• We updated Item 13 - Review of Accounts to describe our monitoring and
review of Gateway’s sub-advisory strategies.
• We revised Item 16 - Investment Discretion to disclose clients’ ability to
authorize delegation of limited discretionary authority to Gateway and our
ongoing authority to modify or terminate that delegation.
Clients should review this Brochure in its entirety for additional information regarding
these changes.
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Item 3 -Table of Contents
Item 1 – Cover Page ........................................................................................................ 1
Item 2 – Material Changes .............................................................................................. 2
Item 3 – Table of Contents .............................................................................................. 3
Item 4 – Advisory Business .............................................................................................. 4
Item 5 – Fees and Compensation ................................................................................... 7
Item 6 – Performance-Based Fees and Side-By-Side Management .............................. 10
Item 7 – Types of Clients ............................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................... 10
Item 9 – Disciplinary Information ................................................................................... 18
Item 10 – Other Financial Industry Activities and Affiliations ........................................ 18
Item 11 – Code of Ethics ............................................................................................... 18
Item 12 – Brokerage Practices ....................................................................................... 20
Item 13 – Review of Accounts ....................................................................................... 22
Item 14 – Client Referrals and Other Compensation .................................................... 22
Item 15 – Custody ......................................................................................................... 24
Item 16 – Investment Discretion .................................................................................... 24
Item 17 – Voting Client Securities ................................................................................. 25
Item 18 – Financial Information ..................................................................................... 26
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Item 4 – Advisory Business
Clifford Swan Investment Counselors provides investment supervisory services and
manages investment advisory accounts on behalf of clients within the greater context
of our clients’ wealth management needs. Clifford Swan Investment Counselors and its
predecessor firms have been in business since 1915. The firm is wholly owned by its
employees.
Assets Under Management as of 12/31/2025
$3.93 Billion Discretionary Basis
$557 Million Non-Discretionary Basis
$4.48 Billion Total Assets Under Management
Clifford Swan provides both investment supervisory services and the management of
investment advisory accounts as continuous investment counseling services.
Investment advisory agreements for these services continue indefinitely but are subject
to cancellation at any time by either party. Our firm keeps a record of our clients’
investment holdings, and places transactions for clients’ portfolios.
From time to time, at our discretion, we accept an assignment to be performed on an
other than continuous basis. Our services are available on a discrete assignment basis
to review investment portfolios and make recommendations thereon as we deem
advisable. Our responsibility ends when the results of the review are presented to the
client. Although we are available to support and coordinate action by the client on
these recommendations, implementation of the appropriate strategies under such an
arrangement is performed by the client and is entirely at the client's discretion.
Financial and Wealth Planning
Our advisory services are provided to clients who require ongoing investment advice.
These services include investment counseling related to the construction and ongoing
management of client portfolios based on each client’s stated investment objectives
and individual circumstances. In providing investment counseling, we consider factors
such as risk tolerance, return objectives, time horizon, liquidity needs, and applicable
tax and legal considerations.
As part of our ongoing investment counseling service, we provide financial and wealth
planning services. Financial planning services are tailored to each client’s
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circumstances, objectives, and constraints and are intended to support the client’s
overall financial strategy. These services are provided on an ongoing basis as agreed
with the client.
Clients may confer with us on financial topics whenever they believe our judgment
would be helpful. When we provide recommendations, clients are under no obligation
to implement such recommendations through Clifford Swan, and implementation
decisions remain solely the client’s responsibility. Clients are responsible for providing
accurate and current financial information and for notifying their investment counselor
of any material changes in their circumstances.
We offer counsel on the following areas:
• Cash Flow Analysis and Budgeting: We review income, spending patterns, and
outstanding liabilities as part of evaluating cash flow sufficiency and, where
appropriate, identifying strategies for debt reduction.
• Retirement Planning: We assist with long-term projections to estimate retirement
income and expenses, assess the sustainability of withdrawals, and evaluate savings
strategies.
•
Investment Planning: We analyze clients’ investment holdings and provide
recommendations designed to align asset allocation with stated objectives, risk
tolerance, time horizon, and liquidity requirements.
• Tax Strategy and Efficiency: We consider the tax implications of investment
strategies and, when requested, coordinate with clients’ tax professionals to
support tax-efficient decision-making. Clifford Swan does not provide tax advice.
• Estate Planning: We review existing estate documents such as wills, trusts, and
beneficiary designations to ensure they reflect clients’ intentions, often in
consultation with clients’ legal counsel. Clifford Swan does not draft legal
documents.
•
Insurance and Risk Management: We assist in reviewing existing policies (e.g., life,
disability, long-term care, and annuities) to help identify potential gaps in coverage.
We do not sell insurance products.
• Education Funding: We evaluate strategies for funding education expenses, which
may include the use of tax-advantaged accounts such as 529 plans.
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• Charitable and Philanthropic Giving: We support clients in structuring charitable
giving or legacy plans consistent with their philanthropic objectives and financial
considerations.
• Employee Benefits Review: We review employer-sponsored benefit programs,
including equity compensation, retirement plans, and deferred compensation
arrangements.
• Business Owner Consulting: For clients who own closely held businesses, we assist in
evaluating approaches to succession or business transition planning, often in
coordination with outside professionals.
Clifford Swan also provides investment counseling and/or administrative services to
charitable institutions and individuals for specialized deferred gifts (e.g., charitable
remainder trusts, gift annuity funds, and pooled income funds). These administrative
services include affecting periodic benefit distributions, tax reporting, management
reporting and other ancillary requirements designed to provide a full-service
arrangement.
All our advisory services are offered in the context of the client’s unique circumstances,
and tailored to address target returns, income needs, tax concerns, risk tolerances,
etc., as described above. We generally work with our clients to establish broad policy
guidelines for investments, suitable or unsuitable, for their portfolios. Any limitations on
discretionary authority are discussed with clients and documented in our client files
and/or databases.
Both discretionary and non-discretionary clients can impose restrictions on investing in
certain securities or types of securities or indicate that a particular held security is not
to be sold. Some of our clients have limited our discretionary authority on purchases
by specifying certain companies or industries in which we cannot invest their funds.
Other clients have specified a maximum percentage of their total portfolio to be
invested in any one company, security type, industry or asset class.
In some cases, it has been the client’s expectation that purchases or sales of securities
will be discussed with the client prior to placing the trade, even though Clifford Swan
has been granted investment discretion and trading authorization. Wherever practical,
trades for these clients will be aggregated with fully discretionary trades to obtain more
favorable execution. However, it is possible that trades for these clients will be
executed separately from trades for other purely discretionary clients, which could
result in the trades being completed at a higher or lower price from other accounts.
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Use of Sub-Advisers
As our core offering, Clifford Swan manages client portfolios directly using proprietary
security-level research. To complement our internal research, we use sub-advisors
when we deem that third-party services would be appropriate for a given client’s
circumstances and with their best interests in mind.
Prior to selecting a sub-adviser, we evaluate the firm’s investment approach, personnel,
regulatory history, and operational soundness. We continue to monitor the
sub-adviser’s performance and adherence to agreed-upon investment guidelines
throughout the relationship. While the sub-adviser exercises discretionary authority
over the assets allocated to them, we retain overall responsibility for determining the
suitability of the strategy and for overseeing the relationship on an ongoing basis.
With the exception of fees charged within mutual funds and ETFs, which have their
own disclosure documents, the fees associated with a sub-adviser, if any, will be
disclosed to the client before implementation. Such fees are paid directly by the client
or included within our advisory fee structure, depending on the specific arrangement.
Details will be provided in the applicable client agreement and account
documentation.
At any time, we can determine that continued use of a sub-adviser is no longer in the
client’s best interest and will terminate the relationship and assume direct management
of the assets or transition the account to another qualified manager.
Item 5 – Fees and Compensation
Investment advisory fees for investment counseling relationships (“Investment
Counseling Fees”) are generally based upon the market value of assets under
management. The schedules shown below apply to new clients. Fees may be
negotiated, considering factors including: (1) the amount of capital involved; (2) the
amount of time required including frequency and location of meetings; (3) the
responsibilities we assume; and (4) other relevant circumstances. After careful
consideration of these factors, we are then in a position to quote what we consider to
be a fair and reasonable fee; and the prospective client is under no obligation unless
and until he or she accepts whatever proposal we make. The minimum Investment
Counseling Fee is $10,000 per annum (which could be modified under extenuating
circumstances).
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Investment Counseling Fee Schedules
Equity and balanced accounts
Managed Assets
Annual Fee Rate
The first $2mm
The next $3mm ($2mm - $5mm)
The next $10mm ($5mm - $15mm)
The next $10mm ($15mm - $25mm)
Assets above $25mm
1.00%
0.75%
0.50%
0.40%
0.30%
For a fixed-income only relationship, our fee schedule is negotiable, starting at 0.40%
on the first $2.5 million.
For deferred giving vehicles that require investment management and administrative
services, the following base schedule applies. Additional services, such as work to
reconstruct or review historical records will be quoted at an hourly rate, discussed
below, based upon the work required.
Charitable Trusts, Gift Annuity Investment Pools,
and Pooled Income Funds Annual Fee Rate
Managed Assets
Annual Fee Rate
The first $5mm
The next $5mm ($5mm - $10mm)
The next $10mm ($10mm - $20mm)
Assets above $20mm
1.00%
0.85%
0.75%
0.65%
For new clients, fees are charged quarterly, in advance. Existing clients’ fee and billing
schedules vary from those listed above. Clients elect to have investment management
fees deducted directly from their managed accounts, or to be billed by Clifford Swan.
All agreements for supervisory and advisory services are subject to cancellation at any
time by either party, with the fees prorated to the date of termination. There are no
cancellation charges. In the event the client has prepaid fees, any unearned, prepaid
fees will be refunded upon cancellation.
Discrete Assignment Fee: This type of fee is charged for specific assignments we
accept from time to time. See Item 4 – Advisory Business for a description of these
services. The fees are calculated considering the same four (4) factors as in Investment
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Counseling Fees above. Generally, however, fees are calculated based on the scope
of services for each assignment, with a minimum fee of $2,500.
Gateway Single Stock/Portfolio Risk Management
Annual Fee Rate
Managed Assets 0.50% Annual Fee Rate
For clients utilizing Gateway as a sub-adviser, fees are charged quarterly in advance
based upon the market value of the designated account(s) as of the end of the
preceding quarter. This fee is in addition to the fees charged by Clifford Swan for
investment management. The fee is collected by Clifford Swan and then paid to the
sub-adviser, Gateway.
Other Fees:
Transaction & Custody Fees: Clients will incur brokerage and other transactions costs,
which are not paid to Clifford Swan. See Item 12 – Brokerage Practices. In addition,
custodians charge clients custody fees and transaction fees, which are not paid to
Clifford Swan.
Fund Fees: Clients owning mutual fund or Exchange-Traded Fund (ETF) shares
monitored by our firm pay Clifford Swan an advisory fee, which is in addition to any
fees charged by the fund company. All fees paid to Clifford Swan for investment
advisory services are separate and distinct from fees and expenses charged by mutual
funds and ETFs directly to their shareholders. These fees and expenses are described
in each fund's prospectus. These fees will generally include a management fee, other
fund expenses and a possible distribution fee. If the fund also imposes sales charges, a
client may pay an initial or deferred sales charge. A client could invest in a mutual fund
or ETF directly, without the services of Clifford Swan. In that case, the client would not
receive the services provided by our firm that are designed, among other things, to
assist the client in determining which mutual funds or ETFs are most appropriate to
each client's financial condition and objectives. Accordingly, the client should review
both the fees charged by the funds and the fees charged by Clifford Swan to fully
understand the total amount of fees being paid by the client and thereby evaluate the
advisory services being provided.
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Item 6 – Performance-Based Fees and Side-By-Side Management
Clifford Swan does not charge performance-based fees (fees based on a share of
capital gains / appreciation of the assets of a client), nor do we engage our sub-
adviser, Gateway, under arrangements that include performance-based fees for Single
Stock or Portfolio Risk Management. Because neither firm receives a performance-
based fee for these services, we do not believe that the use of Gateway in this capacity
introduces side-by-side management conflicts.
Item 7 – Types of Clients
We provide investment supervisory services and manage investment advisory accounts
for individuals, high net worth individuals, charitable institutions, foundations,
endowments, private corporate pension and profit-sharing plans, and other
corporations and businesses.
In general, our minimum annual fee structure drives a minimum client relationship size
of $1 million in liquid, actively managed assets. Where we engage Gateway for Single
Stock or Portfolio Risk Management services, clients should be aware that Gateway will
impose minimums specific to these programs. Typically, Gateway’s Single Stock or
Portfolio Risk Management strategies require a $500,000 account minimum. A client
will have higher minimums depending on the client’s circumstances and the complexity
of the risk-management approach. See Item 5 – Fees and Compensation.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Clifford Swan structures each client's portfolio based upon the unique objectives and
circumstances of the client. While a client can elect to have an all-equity portfolio or an
all-fixed-income portfolio, most of our clients have balanced portfolios, invested in
equities, fixed-income securities and private investments when appropriate.
Clifford Swan may introduce opportunities for certain Qualified Clients to purchase
privately offered funds and securities, such as those in private equity, debt, real estate
and venture capital offerings (“Private Investments”). “Qualified Clients” collectively
refer to clients that meet the definitions of “qualified client” under Rule 205-3 of the
Advisers Act, “accredited investors” under Rule 501 of the Securities Act of 1933, and
“qualified purchasers” under the Investment Company Act of 1940. A “qualified client”
is a client who meets specified assets-under-management, net worth, or qualified
purchaser criteria at the time of entering into an advisory contract. Unlike publicly
traded liquid investments, Private Investments may be subject to a higher degree of
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risk, may not be suitable for all investors, and may have limited transparency into and
diversification of holdings. By themselves, Private Investments do not constitute a
balanced investment portfolio. Clients should carefully review and consider potential
risks before investing in Private Investments, including carefully reviewing all disclosure
documents, private offering memoranda, prospectuses, or other offering materials
provided. Clients may also consider consulting with tax or legal counsel prior to
investing in private investments. An investor must be able to bear the complete loss of
their principal in any Private Investment.
Methods of Analysis – Equity Investing
We believe fundamental research can identify leading companies with above average
and sustainable internal rates of return on invested capital. Managing diversified
portfolios invested in such companies should reward the patient investor with superior
inflation-adjusted returns over time.
We concentrate our research on individual companies with businesses offering the
greatest opportunity for real growth in cash flow and consistent earnings that are
insulated from the business cycle. We believe astute stock selection can generate real
growth in per-share value for our clients. Our Equity Research Team focuses on
companies with the following characteristics:
• Superior management
• A strong capital position
• Sustainable inflation-adjusted growth of cash flow, unit sales, earnings and
dividends
• Favorable competitive position in a growing industry
Though we’ve historically focused on large-capitalization companies, our opportunity
set also consists of mid- and small-capitalization companies if they meet our quality
criteria. We typically invest in U.S.-domiciled companies but selectively invest in non-
U.S.-domiciled companies, usually through American Depository Receipts (ADRs),
American Depository Shares (ADSs) or Global Depository Receipts (GDRs).
Methods of Analysis – Fixed-Income Investing
Our Fixed Income Research Team analyzes the underlying structure of the issue and
credit quality of the issuer to enhance the stability of the accounts and generate
income we manage. Our fixed-income investments include U. S. Treasury securities,
agency debt, mortgage-backed and asset-backed securities, and municipal and
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corporate bonds, depending on the income needs and risk tolerances of our clients.
We focus on short- to intermediate-term fixed-income issues to minimize the potential
price volatility associated with long-term bonds. We calculate the risk/return trade-off
for alternative duration choices to maximize returns for a given level of risk. Duration is
a measure of the sensitivity of the price of a fixed-income investment to a change in
interest rates.
Outside Investments (not directly managed by Clifford Swan Investment Counselors)
Where we believe asset classes outside our core focus are appropriate for client
portfolios, we will consider the purchase of mutual funds, ETFs and private
investments. In these cases, we utilize manager publications as well as third-party
research tools to analyze these investments. While not exhaustive, some of the
considerations we use to evaluate mutual funds and ETFs are:
• A portfolio management team with a repeatable and consistent investment process
• Current strategy assets under management versus maximum capacity
• Upfront placement or sales fees other than traditional commissions
• Deferred sales charges
• Low total expenses
• Little or no 12b-1 fees (in the case of mutual funds)
• Fund inception date at least 5 years
• Performance rank relative to other similar investments
See Item 5 – Fees and Compensation for additional information about the costs of
mutual fund, ETF, or private investments.
Methods of Analysis – Private Investments
Clifford Swan maintains a “Focus List” for selecting external investment managers for
both public and private investments. Our external manager diligence process includes
the steps outlined below.
• Manager Sourcing: from referrals, industry contacts, manager databases, and
directed outreach. We gather basic information from public databases and
incorporate data into our internal database of investment manager information.
• Quantitative Analysis: we assess manager performance with an emphasis on long-
term consistency, risk-adjusted returns, up and down-market capture and peer
group ranks.
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• Qualitative Analysis: we typically hold multiple meetings with decision makers on
the managers’ investment team to review the fund’s investment philosophy,
portfolio construction process, risk controls, research and back-office resources,
ownership and compensation structure, and trading capabilities. We also review the
manager’s Form ADV Part 2A Brochure and attempt to negotiate fees and account
minimums for qualified clients.
• Portfolio Analysis: we review the fund’s top portfolio holdings from a bottom-up
perspective, assess the manager’s investment style (holdings-based analysis), and
when possible, conduct on-site visits for operational diligence. The purpose is to
assess a manager's investment philosophy, process and team for skill, discipline,
and consistency over time.
• Client Suitability: We determine a client's suitability for Private Investments in
consultation with the client, considering their investment objectives, time horizon,
risk tolerance, and liquidity needs.
• Risk Assessment: Our analysis involves identifying and evaluating the unique risks
associated with each Private Investment asset class, including illiquidity, leverage,
and valuation.
Investment Strategies
We apply various screens to focus our selection of equity and fixed-income instruments
on those most attractive for clients’ portfolios. We purchase securities for the long
term and apply established disciplines to determine if and when replacements are
necessary. In constructing portfolios, we diversify in terms of individual securities and
industry weightings.
A stock is a candidate for sale if we perceive deteriorating company or industry
fundamentals or the stock is becoming substantially overvalued. We also strive not to
let a single stock that has done well create an imbalance in a portfolio. We will work to
reduce the size of a position, taking into consideration tax consequences, and reinvest
the proceeds in diversified holdings.
We purchase bonds for income and lower price volatility when compared to equities,
purchasing only investment grade fixed-income issues. We take advantage of market
inefficiencies through a disciplined selection process. Non-Treasury issues purchased
for portfolios must provide a sufficient incremental advantage to justify the increased
risk.
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A bond is sold when, in our judgment:
Its yield spread narrows versus alternatives with comparable risk
•
• The sector’s fundamental attractiveness declines
• Downgrade potential increases
• A bond with greater appreciation potential is identified
Bonds which are downgraded or have their ratings withdrawn after purchase are not
immediately sold but are reviewed individually and within the context of the portfolios
in which they are held. They are sold if the circumstances warrant such action.
An important part of our role is to assist clients in establishing a long-term growth
expectation and maintain an appropriate level of investment risk, recognizing that over
the long term the expected return will be commensurate with the risk assumed.
We counsel clients to establish an appropriate level of risk given the client’s profile and
then manage that risk level through asset allocation in the portfolio, and through
security selection and diversification. Our rigorous screening of securities is intended
to avoid speculative equity investments that carry a high risk of permanent loss. When
setting risk targets, we consider the special circumstances of each client, including the
following factors:
• Preservation of principal in real terms (e.g., adjusted for inflation)
• Level of current income needed
• Tax considerations
• Legal constraints
• Minimum liquidity requirements
• Acceptable level of volatility
• Time horizon
• Other circumstances
With these considerations in mind, an investment counselor constructs and monitors a
portfolio tailored to the needs of each client. As a client’s circumstances change over
time, we adjust the portfolio to meet the new objectives.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
Clients’ portfolios’ performance could be hurt in certain circumstances, and are subject
to risk including:
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•
Issuer risk: Securities held in clients’ portfolios decline in value because of changes
in the financial condition of, or events affecting, the issuers of these securities.
• Management risk: Our firm’s opinion about the intrinsic worth of a company or
security may be incorrect resulting in not making timely purchases or sales of
securities.
• Equity risk: Equity securities generally have greater price volatility than fixed-income
securities.
• Market risk: Stock prices decline over short or extended periods due to general
market conditions.
•
• Liquidity risk: The inability to sell a security in a timely manner or at desired prices.
• Non-U.S. issuer risk: Foreign investments tend to be more volatile than domestic
securities and are subject to risks that are not typically associated with domestic
securities. For example, such investments can be adversely affected by changes in
currency rates and exchange control regulations, unfavorable political and
economic developments and the possibility of seizure or nationalization of
companies, or the imposition of withholding taxes on income. Foreign markets
tend to be more volatile than the U.S. market due to economic and political
instability and regulatory conditions in some countries.
Interest rate risk: Fixed-income security prices generally decline due to rising
interest rates. Fixed-income securities with longer maturities tend to have higher
yields and are generally subject to potentially greater price volatility than
obligations with shorter maturities and lower yields.
• Credit risk: A security's price declines due to deterioration in the issuer's financial
condition, or the issuer fails to repay interest and/or principal in a timely manner.
• Call risk: During periods of falling interest rates, issuers of callable bonds may
benefit from the lower interest rate by redeeming the security early, before the
maturity date. This could cause the portfolio to lose potential price appreciation if
it reinvests the proceeds at lower interest rates.
• Mortgage and asset-backed securities risk: Early repayment of principal (e.g.,
prepayment of principal due to the sale of the underlying property, refinancing, or
foreclosure) of mortgage-related securities (or other callable securities) exposes the
portfolio to a potential loss on any premium to face value paid and to a lower rate
of return upon reinvestment of principal. In addition, changes in the rate of
prepayment also affect the price and price volatility of a mortgage-related security.
Securities issued by certain U.S. government sponsored entities (GSEs), such as the
Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan
Mortgage Corporation (Freddie Mac), are not issued or guaranteed by the U.S.
Treasury. In the event that these GSEs cannot meet their obligations, there can be
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no assurance that the U.S. government will continue to provide support, and the
portfolio's performance could be adversely impacted.
• Municipal bond risk: U.S. state and local governments issuing municipal securities
held by the underlying funds rely on taxes and revenues from private projects
financed by municipal securities to pay interest and principal on municipal debt.
The payment of principal and interest on these obligations is adversely affected by
a variety of factors at the state or local level, including poor statewide or local
economic results, changing political sentiments, legislation, policy changes or voter-
based initiatives, erosion of the tax base or revenues of the state or one or more
local governments, natural disasters, or other economic or credit problems.
Risk of Loss – Private Investments
Private Investments including private equity, private credit, hedge funds, real estate,
and real assets—carry significant risks. These include, but are not limited to:
• Liquidity Risk: Investments are often long-term and cannot be easily sold or
redeemed. Investors may be locked in for several years.
• Speculative Nature: Private Investments are generally speculative and involve a high
degree of uncertainty regarding future performance.
• Market Risk: Broader economic and market conditions can negatively impact
investment values, even for private or non-traded assets.
• Credit Risk: For private credit and debt-related strategies, borrowers may default on
interest or principal payments, resulting in losses and/or reductions in distributions.
• Lack of Transparency: Private Investments often provide limited information on
underlying holdings, strategies, and valuations.
• Concentration Risk: Private portfolios may be concentrated in specific sectors,
geographies, or strategies, increasing exposure to localized risks.
• Leverage Risk: Use of borrowed funds can magnify gains and losses and may lead
to margin calls or forced liquidations.
• Regulatory Risk: Changes in laws, tax regulations, or compliance requirements can
adversely affect investment performance or liquidity.
• High Fees and Expenses: Private Investments typically involve higher management
fees, performance-based compensation, and operational costs, which reduce net
returns.
• Pricing and Valuation Challenges: Private valuations may be based on internal
models and assumptions, or third-party assessments that occur on a lag, rather than
observable market prices. This may create higher uncertainty.
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• Volatile Nature of Performance: Returns may fluctuate significantly due to strategy
complexity, leverage, and market conditions.
• Risk of Complete Loss: Investors may lose all or a substantial portion of their
investment, particularly in private companies or highly leveraged strategies.
• Reliance on Manager Disclosures: We attempt to conduct a thorough assessment of
each fund manager and fund strategy we recommend to clients. No investment is
without risk. For example, changes in investment strategy, unanticipated market
changes, or misleading representations by external fund managers could result in
losses to a client. Clifford Swan cannot guarantee that actual financial performance
of any Private Investment will meet expectations.
Sub-Adviser Investment Management Strategy: Single Stock and Portfolio Risk
Management
When we allocate a portion of a client's account to Gateway for Single Stock or
Portfolio Risk Management, Gateway utilizes exchange-traded options to manage the
risk associated with a concentrated equity position. These strategies include:
• Dynamic Call Program: writing covered calls to generate income and help structure
an orderly, tax-aware transition out of the position.
• Put Purchase Program: purchasing protective puts to establish downside protection.
• Collar Program: pairing puts and calls to manage risk within a defined range.
Material Risks
All investments involve risk, including the risk of loss of principal. Option-based
risk-management strategies involve specific risks, including:
• Limited upside participation, particularly in collar and call-writing strategies.
• Options pricing risk, which may reduce the effectiveness of protection.
• Liquidity and market-disruption risk, especially during periods of market stress.
• Basis and correlation risk, where the option does not perfectly track the underlying
security.
• Potential tax consequences, including recognition of gains when certain options
expire or are exercised.
• Counterparty risk, which is mitigated as transactions taking place on the regulated
options exchange are guaranteed by the Options Clearing Corporation, a well-
capitalized systematically important financial market utility (SIFMU).
Risk-management strategies do not eliminate the possibility of loss.
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Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of our firm or the
integrity of our firm’s management. Clifford Swan has no such events to report. Our
firm and its personnel have had no legal or disciplinary events, no criminal or civil
actions, and no administrative proceedings before the SEC, any other federal or state
regulatory agency, or any foreign financial regulatory authority.
Item 10 – Other Financial Industry Activities and Affiliations
Clifford Swan Investment Counselors is an independent firm, solely engaged in the
investment advisory services described in Item 4 – Advisory Business. The firm is not
affiliated with any other financial firms.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Our firm has adopted a Code of Ethics for all supervised persons, describing our high
standard of business conduct, and fiduciary duty to our clients. To obtain a copy of our
Code of Ethics at any time, please contact Gretchen Lee, Chief Compliance Officer.
Code of Ethics
All principals, officers, directors and employees of Clifford Swan Investment Counselors
shall:
• Act with integrity, competence, diligence, respect and in an ethical manner with the
public, clients, prospective clients, employers, employees, colleagues in the
investment profession, and other participants in the global capital markets.
• Place the integrity of the investment profession, the interests of clients, and the
interests of our firm above their own personal interests.
• Practice and encourage others to practice in a professional and ethical manner that
will reflect credit on themselves and our firm.
• Comply with all applicable federal and state securities laws.
• Read and abide by our Personal Trading Policy and Procedures.
• Protect the privacy of our clients.
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• Promptly report any violations of our Code of Ethics to the Chief Compliance
Officer.
Participation or Interest in Client Transactions
It is Clifford Swan Investment Counselors’ policy that the firm will not affect any
principal or agency cross securities transactions for client accounts. A principal cross
transaction is generally defined as a transaction where an adviser, acting as principal
for his or her own account or the account of an affiliated broker-dealer, buys from or
sells any security to any advisory client. An agency cross transaction is defined as a
transaction where a person acts as an investment adviser in relation to a transaction in
which the investment adviser, or any person controlled by or under common control
with the investment adviser, acts as broker for both the advisory client and for another
person on the other side of the transaction. Agency cross transactions arise where an
adviser is dually registered as a broker-dealer or has an affiliated broker-dealer.
Cross Trading of Fixed-Income Securities
When bonds are sold from one client account, they are often considered for inclusion
in another client account. If the security is deemed suitable for another account to
purchase, a cross trade pricing level is obtained from an independent broker, and if the
broker provides a bid that is within our minimum bid and maximum asked prices, the
transaction is then executed or crossed between the accounts, with transaction fees
split equally between both accounts. All fixed-income cross-trades are reviewed
quarterly by our firm’s Best Execution Committee.
Personal Trading
Employees of Clifford Swan Investment Counselors are required to abide by the firm’s
written Personal Trading Policy and Personal Trading Procedures. Clifford Swan
employees are permitted to and do own the same securities we recommend to clients.
To ensure that our clients’ interests are placed before our own, and to eliminate any
appearance of conflict of interest or self-serving activity that may result from our
personal investment efforts, our firm has developed the following procedures:
• No equity transaction in employee-related accounts will be aggregated with clients’
transactions for purposes of block trading.
• Whenever both client and employee-related trades for the same security have been
approved and are pending at the same time, discretionary clients’ trades will be
placed first. It is possible that employees could obtain a better price than clients.
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• Employees must receive approval before placing trades for individual securities and
must refrain from trading any securities that our Equity Research Team is
considering buying or selling on a firm-wide basis, so that transactions for clients
are completed before they are made for personal accounts. In addition, employees
are required to report all personal transactions on a quarterly basis and report all
personal securities holdings annually.
Because the Code of Ethics permits employees to invest in the same securities as
clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee. Our written procedures regarding employee
personal trading are intended to prevent or mitigate any conflicts of interest between
Clifford Swan Investment Counselors and its clients.
Item 12 – Brokerage Practices
It is our policy, consistent with investment considerations, to seek a favorable
combination of best net price and execution for brokerage orders under the
circumstances. Most favorable execution is a combination of commission rates and
prompt, reliable, quality execution. In placing trades for discretionary accounts,
commissions must be in line with those charged by the industry in general. They need
not be the lowest, provided that: (a) the broker gives excellent execution, especially on
difficult trades OR (b) the broker renders other important services.
We will recommend one or more broker-dealers to clients, for brokerage and custody
services. These broker-dealers are not affiliated with our firm. Our criteria for such
recommendations are based upon: (1) the financial strength of the brokerage firm, (2)
the quality of services rendered, and (3) commission rates.
Clifford Swan receives certain services from broker-dealers with whom we do business.
These services are not contingent upon our firm committing any specific amount of
business (assets in custody or trading commissions) to the broker-dealer. These
services include access to both proprietary research and third-party research, and the
use of software that provides access to client account data (such as trade confirmations
and account statements), facilitates trade execution and allocation of aggregated trade
orders to multiple accounts, provides securities’ pricing, and facilitates payment of our
investment management fees from clients’ accounts.
We have established a system of tracking the commission dollars paid by our clients to
each brokerage firm. Our Best Execution Committee regularly reviews such
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commissions to make sure that they are consistent with the basis of their value to our
clients in terms of execution capability, size of commission, and services rendered.
Orders for accounts over which we have complete discretionary authority are
aggregated (block traded) where possible with a view to obtaining lower trading costs.
We also seek negotiated commission discounts from brokers we utilize, including those
firms that furnish us other services such as research.
Our policy is generally to place trades in the following order: (1) as approved by
portfolio manager, (2) by security type, usually placing common stock trades first, using
software to electronically send common stock trades to the specific brokerages, and (3)
directed brokerage trades, which are usually placed after non-directed trades.
On any given day, if equity trades to be placed through our two largest brokerage
relationships are approved at substantially the same time, the trader will look at the
firm’s trade rotation calendar to see where to place the trades first.
Clients have various directed brokerage options, including utilizing the services of any
firm generally recommended by Clifford Swan to provide custody and execution
services for clients, or any other broker that the client directs us to use. Clients who
direct us to use a broker other than those we generally recommend may incur extra
costs or suffer disadvantages, because they pay higher commissions in certain
transactions, or they receive less favorable executions of some transactions, or both. In
addition, a client that directs brokerage may not be able to participate in aggregated
trades. In determining whether to direct us to utilize a particular broker or dealer,
clients should compare the costs or disadvantages of such an arrangement with the
value of the custodial or other services they receive.
When Gateway acts as the sub-advisor for assets in a designated account, Gateway
implements the Single Stock or Portfolio Risk Management strategy. It may place
trades with brokers consistent with its execution practices and in accordance with our
instructions, unless otherwise restricted.
Option-based strategies may involve higher transaction volumes and option-related
exchange fees, which are passed through to the client’s account. Gateway may also
use market data, analytics, or research tools to support its execution process; however,
we do not receive any soft-dollar benefits from Gateway’s brokerage relationships.
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Clients directing their own brokerage should be aware that directed brokerage may
limit Gateway’s ability to achieve best execution for option transactions and effectively
implement the client-customized risk management program.
Item 13 – Review of Accounts
Review of client accounts is a continuous process. Our Research Team conducts
ongoing and systematic reviews of the securities we use to construct our clients’
portfolios. See Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for
information on the review process.
Investment counselors use the firm’s evaluation of securities and apply their judgment
as to the appropriate holdings for each client’s portfolio. Portfolio reviews with clients
take place in face-to-face meetings or phone calls, scheduled on either a regular basis
or as-requested basis, during which the investment counselor assigned to the account
reviews the client’s portfolio, performance, financial circumstances, investment
objectives and general market conditions.
We monitor all sub-advised relationships, including Gateway’s Single Stock and
Portfolio Risk Management strategies, to ensure consistency with the client’s
objectives. Reviews typically include:
• Evaluation of whether the strategy is functioning as intended,
• Periodic discussions with Gateway regarding market conditions and
implementation; and
• Ongoing review of the client’s broader financial plan to determine whether the
strategy remains appropriate.
Clients receive periodic reports summarizing positions, option activity, and the status of
any protective structures.
Clients’ accounts are reconciled to their custodians’ records monthly. We deliver
written portfolio appraisals to our clients at least quarterly. Our appraisals show the
portfolio holdings, asset allocation, and estimated annual income. Clients also receive
our newsletter with articles discussing investment topics on a periodic basis.
Item 14 – Client Referrals and Other Compensation
Clifford Swan is required to disclose any relationship or arrangement where it receives
an economic benefit from a third party (non-client) for providing advisory services. In
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addition, Clifford Swan is required to disclose any direct or indirect compensation that
it provides for client referrals.
If a client is introduced to Clifford Swan by either an unaffiliated or an affiliated
solicitor, Clifford Swan may pay that solicitor a referral fee in accordance with Rule
206(4)-3 of the Investment Advisers Act of 1940 (“Advisers Act”) and any applicable
state securities laws. Any such referral fee is paid solely from Clifford Swan’s investment
management fee and does not result in any additional charge to the client.
If the client is introduced by an unaffiliated solicitor, the solicitor will provide the client,
at the time of the solicitation, with (i) a copy of Clifford Swan’s Form ADV Part 2A
disclosure brochure, which satisfies the requirements of Rule 204-3 of the Advisers Act,
and (ii) a separate solicitor disclosure statement describing the terms of the solicitation
arrangement, including the compensation to be paid to the solicitor.
If the client is introduced by an affiliated solicitor, the solicitor will disclose the nature
of the affiliation with Clifford Swan at the time of the solicitation and will provide the
prospective client with a copy of Clifford Swan’s Form ADV Part 2A disclosure
brochure.
Clifford Swan currently maintains a solicitation arrangement with SmartAsset.
Clifford Swan pays a flat fee of $5,000 per month to SmartAsset to participate in its
online program that seeks to match prospective advisory clients with investment
advisers. The program provides information about investment advisory firms to persons
who have expressed an interest in such firms. The program also provides the name and
contact information of such persons to the advisory firms as potential leads. The fee is
payable regardless of whether the prospect becomes our advisory client. Clifford Swan
does not increase the fees of advisory clients matched through the SmartAsset
program to cover the lead fee. SmartAsset is not a current investment client or investor
of Clifford Swan Investment Counselors.
Clifford Swan does not receive compensation or other economic benefits from
Gateway related to our decision to retain them for Single Stock or Portfolio Risk
Management services.
Gateway maintains its own referral agreements for its broader business, but such
arrangements are not connected to our retention of Gateway on behalf of our clients.
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From time to time, clients require services that are outside the scope of the investment
counseling services provided by our firm (e.g., legal counsel, accounting, or insurance
advice) and ask us for a referral. We can refer our clients to unaffiliated third parties,
including persons or entities that provide professional services directly to our firm.
These providers may also refer clients to us when their clients need the types of
services we provide. We do not receive or pay fees for such referrals.
Clients have no obligation to engage the services of any such introduced professionals.
Although we have experience with these service providers, Clifford Swan has not
performed due diligence on these service providers and is not responsible for the
services provided by these services providers.
Item 15 – Custody
Clifford Swan Investment Counselors does not take possession of client funds or
securities. Nevertheless, the firm is deemed to have custody of some client assets
through the direct debiting of management fees from client custodial accounts, the
existence of third-party standing letters of instruction, or service by an employee as
trustee for client accounts.
Clients will receive statements directly from the broker-dealer, bank or other qualified
custodian that holds and maintains the client’s investment assets. Custodians are
required to deliver their statements to clients at least quarterly. Clifford Swan urges
clients to carefully review their statements and compare such official custodial records
to the portfolio appraisals that we provide for them. Our appraisals could vary from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies.
Clifford Swan provides investment advisory services only and does not provide physical
safekeeping of client assets, as provided by a qualified custodian. We have
established procedures to avoid being deemed to have custody other than in the
limited circumstances mentioned above.
Item 16 – Investment Discretion
Clifford Swan usually receives discretionary authority from clients at the outset of an
advisory relationship. The authority is granted in the investment advisory agreement
and allows Clifford Swan Investment Counselors to select the identity and amount of
securities to be bought or sold. We exercise such discretion in a manner consistent
with the stated investment objectives for the particular client account. Clients assign
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Clifford Swan Investment Counselors trading authority by signing the appropriate
forms provided by the custodian holding the assets.
Clients with suitable assets can authorize us to delegate discretionary authority to
Gateway as a sub-adviser for the limited purpose of implementing a Single Stock or
Portfolio Risk Management strategy. Gateway’s discretion is restricted to executing
transactions necessary to implement the approved risk-management program (e.g.,
purchasing puts, selling calls).
We retain the authority to modify or terminate Gateway’s role, adjust the mandate, or
reallocate assets at any time.
See Item 4 – Advisory Business for an explanation of how clients may impose
restrictions on investing in certain securities or types of securities.
Item 17 – Voting Client Securities
Our policy is to vote all proxies for our clients, except for those clients who have
reserved voting authority for themselves. We have adopted written policies and
procedures to guide us in voting proxies for our clients. To obtain a copy of our
complete proxy voting policies and procedures at any time, please contact Gretchen
Lee, Chief Compliance Officer.
Summary of Proxy Voting Policy
Proxy voting decisions are made considering the anticipated impact of the vote on the
desirability of maintaining an investment in a company, from the viewpoint of the
client, without regard to any other interests. As a matter of policy, Clifford Swan
Investment Counselors will not be influenced by outside sources whose interests
conflict with the those of clients.
Typical Proposals
Proposals that regularly appear on proxies usually pertain to the election of directors,
appointment of auditors, and approval of non-salary compensation plans.
• Election of Directors: We generally vote in favor of proposals that increase the
independence of the Board of Directors from management as well as proposals that
increase the shareholders’ ability to replace the Board, if need be. We generally
oppose proposals that would increase Board entrenchment.
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• Appointment of Auditors: Proxies involving routine matters such as appointment of
auditors will generally be voted in favor of management, unless it is determined
that the auditors are not sufficiently independent of management. We generally
vote in favor of proposals to separate auditing and consulting services.
• Non-Salary Compensation: Proposals to approve Stock Compensation Plans,
Employee Stock Purchase Plans and Long-Term Incentive Plans are frequently
offered by management. These plans are often complex and must be evaluated on
a case-by-case basis. We generally vote with management unless the plans provide
unduly generous compensation for executives and/or directors or could result in
serious dilution to other shareholders.
Summary of Procedures
Whenever possible, we vote proxies electronically via Broadridge software, on a secure
website. Ballots are prepared based upon each client’s holdings which are uploaded
directly to Broadridge from each custodian. Any paper ballots are voted through
ProxyVote as they are received.
Client Direction
Clients who have authorized us to vote proxies on their behalf are able to provide us
with written proxy voting policies or guidelines that cover issues important to them.
They can also provide us written instructions on how to vote in a particular solicitation,
and we will vote on those issues as directed.
Proxy Voting Report
Clients who have authorized us to vote proxies on their behalf can request a report
showing how we voted their shares.
Item 18 – Financial Information
Clifford Swan Investment Counselors has no financial commitment that impairs its
ability to meet contractual and fiduciary commitments to clients.
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