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F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
CLOUD INVESTMENTS, LLC
Office Address:
200 Clinton Avenue,
Suite 1020
Huntsville, AL 35801
Tel: 256-715-0094
Fax: 256-585-6079
scott@cloudfinancial.com
www.cloudfinancial.com
A U G U S T 2 5, 2 0 2 5
i
Additional information about Cloud Investments, LLC (IARD #281915) is available on
the SEC’s website at www.adviserinfo.sec.gov
This brochure provides information about the qualifications and business practices of
Cloud Investments, LLC Being registered as a registered investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents of
this brochure, please contact us at 256-715-0094 or scott@cloudfinancial.com The
information in this brochure has not been approved or verified by the United States
Cloud Investments, LLC
Securities and Exchange Commission, or by any state securities authority.
200 Clinton Avenue,
Suite 1020
Huntsville, AL 35801
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
Material Changes since the Last Update
changes occur since the previous release of the Firm Brochure.
This update is in accordance with the required annual update for Registered Investment
Advisors. Since the last filing on January 26, 2024, of this brochure, the following changes
have occurred:
Item 4 to update the assets under management for the firm.
•
•
•
Item 4 has been updated to include financial planning services.
Full Brochure Available
Item 5 has been updated to include fees for financial planning services.
This Firm Brochure being delivered is the complete brochure for the Firm.
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Cloud Investments, LLC
200 Clinton Avenue,
Suite 1020
Huntsville, AL 35801
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................................... ii
Material Changes since the Last Update.................................................................................................................. ii
Item 4: Advisory Business .................................................................................................................. 6
Full Brochure Available .................................................................................................................................................. ii
Firm Description ............................................................................................................................................................... 6
Types of Advisory Services ........................................................................................................................................... 6
Client Tailored Services and Client Imposed Restrictions ............................................................................... 8
Wrap Fee Programs ......................................................................................................................................................... 8
Item 5: Fees and Compensation ....................................................................................................... 8
Client Assets Under Management .............................................................................................................................. 8
Method of Compensation and Fee Schedule .......................................................................................................... 8
Client Payment of Fees ................................................................................................................................................ 10
Additional Client Fees Charged ................................................................................................................................ 10
External Compensation for the Sale of Securities to Clients ........................................................................ 10
Item 6: Performance-Based Fees and Side-by-Side Management ...................................... 11
Prepayment of Client Fees ......................................................................................................................................... 11
Item 7: Types of Clients ..................................................................................................................... 11
Sharing of Capital Gains .............................................................................................................................................. 11
Description ....................................................................................................................................................................... 11
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .............................. 11
Account Minimums ....................................................................................................................................................... 11
Methods of Analysis ...................................................................................................................................................... 11
Investment Strategy ..................................................................................................................................................... 11
Item 9: Disciplinary Information ................................................................................................... 12
Security Specific Material Risks ............................................................................................................................... 11
Criminal or Civil Actions ............................................................................................................................................. 12
Administrative Enforcement Proceedings .......................................................................................................... 12
Item 10: Other Financial Industry Activities and Affiliations ............................................. 12
Self-Regulatory Organization Enforcement Proceedings ............................................................................. 12
Broker-Dealer or Representative Registration ................................................................................................. 12
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Cloud Investments, LLC
200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
Futures or Commodity Registration ...................................................................................................................... 12
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ................ 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest ............. 13
Trading ................................................................................................................................................... 13
Code of Ethics Description ......................................................................................................................................... 13
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest. 13
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest 14
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 14
Transactions and Conflicts of Interest .................................................................................................................. 14
Factors Used to Select Broker-Dealers for Client Transactions ................................................................. 14
Item 13: Review of Accounts ........................................................................................................... 15
Aggregating Securities Transactions for Client Accounts ............................................................................. 15
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved ............................................................................................................................................................................. 15
Review of Client Accounts on Non-Periodic Basis ........................................................................................... 16
Item 14: Client Referrals and Other Compensation ................................................................ 16
Content of Client Provided Reports and Frequency ........................................................................................ 16
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest ............................................................................................................................................................................... 16
Item 15: Custody .................................................................................................................................. 16
Advisory Firm Payments for Client Referrals .................................................................................................... 16
Item 16: Investment Discretion ..................................................................................................... 17
Account Statements ...................................................................................................................................................... 16
Item 17: Voting Client Securities ................................................................................................... 17
Discretionary Authority for Trading...................................................................................................................... 17
Item 18: Financial Information ...................................................................................................... 17
Proxy Votes ...................................................................................................................................................................... 17
Balance Sheet .................................................................................................................................................................. 17
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients ............................................................................................................................................................................ 17
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 19
Bankruptcy Petitions during the Past Ten Years .............................................................................................. 17
Principal Executive Officer - Don P. Cloud .......................................................................................................... 19
Item 2 Educational Background and Business Experience .......................................................................... 19
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Cloud Investments, LLC
200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
Item 3 Disciplinary Information .............................................................................................................................. 19
Item 4 Other Business Activities ............................................................................................................................. 19
Item 5 Additional Compensation ............................................................................................................................ 20
Item 6 Supervision ........................................................................................................................................................ 20
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Cloud Investments, LLC
200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
Item 4: Advisory Business
Firm Description
Cloud Investments, LLC (Cloud Investments), an Alabama Limited Liability Company, was
formed and became a registered investment advisory firm in 2015. In February 2018 the firm
was registered with the Securities and Exchange Commission (SEC).
Cloud Investments is 100% owned by Don P. Cloud.
Cloud Investments provides investment advisory services in the areas of employee benefits,
retirement, and cash flow planning. The firm provides advice with respect to limited types of
investments including: stocks, bonds, mutual funds, ETFs (exchange traded funds) as well as
Types of Advisory Services
others.
ASSET MANAGEMENT
Cloud Investments offers discretionary direct asset management services to advisory clients.
Cloud Investments will offer clients ongoing portfolio management services through determining
individual investment goals, time horizons, objectives, and risk tolerance. Investment strategies,
investment selection, asset allocation, portfolio monitoring and the overall investment program
will be based on the above factors. The Client will authorize Cloud Investments discretionary
authority to execute selected investment program transactions as stated within the Investment
Advisory Agreement.
ERISA PLAN SERVICES
Cloud Investments provides service to qualified retirement plans including 401(k) plans, 403(b)
plans, pension and profit-sharing plans, cash balance plans, and deferred compensation plans as
Limited Scope ERISA 3(21) Fiduciary.
a 3(21) advisor:
Cloud Investments may serve as a limited scope ERISA
3(21) fiduciary that can advise, help and assist plan sponsors with their investment decisions. As
an investment advisor Cloud Investments has a fiduciary duty to act in the best interest of the
Client. The plan sponsor is still ultimately responsible for the decisions made in their plan,
though using Cloud Investments can help the plan sponsor delegate liability by following a
diligent process.
1.
•
Fiduciary Services are:
•
Provide investment advice to the Client about asset classes and investment options
available for the Plan in accordance with the Plan’s investment policies and objectives.
Client will make the final decision regarding the initial selection, retention, removal and
addition of investment options. Cloud Investments acknowledges that it is a fiduciary as
defined in ERISA section 3 (21) (A) (ii).
•
Assist the Client in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan. Client shall have the
ultimate responsibility and authority to establish such policies and objectives and to
adopt and amend the IPS.
Provide investment advice to the Plan Sponsor with respect to the selection of a qualified
default investment option for participants who are automatically enrolled in the Plan or
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200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
•
who have otherwise failed to make investment elections. The Client retains the sole
responsibility to provide all notices to the Plan participants required under ERISA Section
404(c) (5) and 404(a)-5.
•
Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance to
the guidelines set forth in the IPS and make recommendations to maintain, remove or
replace investment options.
Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
2.
•
Non-fiduciary Services are:
•
Assist in the education of Plan participants about general investment information and the
investment options available to them under the Plan. Client understands Cloud
Investments’s assistance in education of the Plan participants shall be consistent with and
within the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, Cloud Investments is not
providing fiduciary advice as defined by ERISA 3(21)(A)(ii) to the Plan participants. Cloud
Investments will not provide investment advice concerning the prudence of any
investment option or combination of investment options for a particular participant or
beneficiary under the Plan.
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by the
employees.
Cloud Investments may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between Cloud Investments and Client.
3.
Cloud Investments has no responsibility to provide services related to the following types of
•
assets (“Excluded Assets”):
•
•
•
•
•
•
not
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts and similar
vehicles); or
Other hard-to-value or illiquid securities or property.
Excluded Assets will
be included in calculation of Fees paid to Cloud Investments on the
ERISA Agreement. Specific services will be outlined in detail to each plan in the 408(b)2
disclosure.
FINANCIAL PLANNING
Financial planning services include a complete evaluation of an investor's current and future
financial state and will be provided by using currently known variables to predict future cash
flows, asset values and withdrawal plans. Cloud Investments will use current net worth, tax
liabilities, asset allocation, and future retirement and estate plans in developing financial plans.
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The topics that will be included in this service will be outlined and agreed upon on the financial
planning agreement.
If a conflict of interest exists between the interests of Cloud Investments and the interests of the
Client, the Client is under no obligation to act upon Cloud Investments’ recommendation. If the
Client elects to act on any of the recommendations, the Client is under no obligation to effect the
transaction through Cloud Investments. Financial plans will be completed and delivered inside of
ninety (90) days contingent upon timely delivery of all required documentation.
SEMINARS AND WORKSHOPS
Cloud Investments holds seminars and workshops to educate the public on different types of
investments and the different services they offer. The seminars are educational in nature and no
Client Tailored Services and Client Imposed Restrictions
specific investment or tax advice is given.
The goals and objectives for each client are documented in our client files. Investment strategies
are created that reflect the stated goals and objective. Clients may impose restrictions on
investing in certain securities or types of securities. Agreements may not be assigned without
Wrap Fee Programs
written client consent.
Client Assets Under Management
Cloud Investments does not sponsor a wrap fee program.
Cloud Investments has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$343,763,348
$0
Date Calculated:
August 25, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Cloud Investments offers discretionary direct asset management services to advisory Clients.
Cloud Investments charges an annual investment advisory fee based on the total assets under
management as follows:
Assets Under Management
$0 - $250,000
$250,001 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
Over $2,000,000
Annual Fee
1.80%
1.70%
1.60%
1.50%
1.35%
Monthly Fee
0.15%
0.14%
0.13%
0.12%
0.11%
This is a tiered or breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $750,000 under management would pay $12,000 on
an annual basis. $750,000 x 1.60% = $12,000.
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The annual fee may be negotiable depending upon the amount of assets and client relationship.
Cloud Investments, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment advisory fee based upon certain criteria (e.g., historical relationship, type of assets,
anticipated future earning capacity, anticipated future additional assets, dollar amounts of assets
to be managed, related accounts, account composition, negotiations with clients, etc.) Fees are
billed monthly in arrears based on an average daily balance of the account for the previous
month. The calculation for the average daily balance is based on the formula (A/D) x (F/P).
A = the sum of the daily balances in the billing period
D = number of days in the billing period
F = annual management fee
For example (based on monthly billing period)
P = number of billing periods per year (i.e. quarterly or monthly)
: the first step taken using the average-daily-
balance calculation method would be to take the average of the values of the client’s account over
the course of the entire month. For instance 25 days at $1 million plus six days at $500,000
averages out to approximately $903,226. Based on the formula (A/D) x (F/P), the example
would be: (903,226) x (.016/12) = $1,204.30.
Fees for partial months are pro-rated. Monthly advisory fees will be deducted from the clients'
account by the custodian with prior written approval from the client or will be paid direct to
Cloud Investments. Lower fees for comparable services may be available from other sources.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement for a full refund. Clients may terminate advisory services with thirty (30)
days written notice. For accounts closed mid-month, Cloud Investments will be entitled to a pro
rata fee for the days service was provided in the final month. Client shall be given thirty (30)
days prior written notice of any increase in fees, and client will acknowledge, in writing, any
agreement of increase in said fees.
ERISA PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will not exceed 1%.
The annual fee is negotiable and may be charged as a percentage of the Included Assets. Fees
may be charged quarterly or monthly in arrears or in advance based on the assets as calculated
by the custodian or record keeper of the Included Assets (without adjustments for anticipated
withdrawals by Plan participants or other anticipated or scheduled transfers or distribution of
assets). If the services to be provided start any time other than the first day of a quarter or
month, the fee will be prorated based on the number of days remaining in the quarter or month.
If this Agreement is terminated prior to the end of the billing cycle, Cloud Investments shall be
entitled to a prorated fee based on the number of days during the fee period services were
provided or Client will be due a prorated refund of fees for days services were not provided in
the billing cycle.
The fee schedule, which includes compensation of Cloud Investments for the services is
described in detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the
fees, however the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly or
have fees deducted from Plan Assets. Cloud Investments does not reasonably expect to receive
any additional compensation, directly or indirectly, for its services under this Agreement. If
additional compensation is received, Cloud Investments will disclose this compensation, the
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200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
services rendered, and the payer of compensation. Cloud Investments will offset the
compensation against the fees agreed upon under the Agreement.
FINANCIAL PLANNING AND CONSULTING
Cloud Investments charges either an hourly fee or fixed fee based on complexity and unique
Client needs for financial planning. Prior to the planning process the Client will be provided an
estimated plan fee.
FIXED FEES
Financial Planning Services are offered based on a flat fee between $200 and $2,000.
Fees for financial plans are due upon commencement of the Advisory Agreement.
Services are completed and delivered inside of ninety (90) days contingent upon timely delivery
of all required documentation. Client may cancel within five (5) business days of signing
Agreement with no obligation and without penalty. If the Client cancels after five (5) business
days, any unearned fees will be refunded to the Client, or any unpaid earned fees will be due to
Cloud Investments. Cloud Investments reserves the right to waive the fee should the Client
implement the plan through Cloud Investments.
SEMINARS AND WORKSHOPS
Cloud Investments holds workshops to educate the public on different types of investments and
the different services they offer. The seminars and workshops are offered at no cost, however
Client Payment of Fees
the cost of materials may be up to $50.
Investment management fees are billed monthly in arrears, meaning we bill you after the month
period has started. Payment in full is expected upon invoice presentation. Fees are usually
deducted from a designated client account to facilitate billing. The client must consent in advance
to direct debiting of their investment account.
•
Fees for financial plans will be billed:
Check – to be remitted by Client to Cloud Investments, LLC
Fees for ERISA services will either be deducted from Plan assets or paid directly to Cloud
Additional Client Fees Charged
Investments. The Client must consent in advance to direct debiting of their investment account.
Custodians may charge transaction fees on purchases or sales of certain mutual funds, equities,
and exchange-traded funds. These charges may include mutual fund transactions fees, postage
and handling and miscellaneous fees (fee levied to recover costs associated with fees assessed by
self-regulatory organizations).
The annual fee may be negotiable depending upon the amount of assets and client relationship.
External Compensation for the Sale of Securities to Clients
For more details on the brokerage practices, see Item 12 of this brochure.
Neither Cloud Investments nor any of its investment advisor representatives receive any
external compensation for the sale of securities to clients
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200 Clinton Avenue, Suite 1020
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Prepayment of Client Fees
Fees for ERISA 3(21) and/or 3(38) services may be billed in advance.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed securities.
Cloud Investments does not use a performance-based fee structure because of the conflict of
interest. Performance based compensation may create an incentive for the adviser to
recommend an investment that may carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
Cloud Investments generally provides investment advice to individuals. Client relationships vary
Account Minimums
in scope and length of service.
Cloud Investments does not require a minimum of to open an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis. Investing in securities involves risk
of loss that clients should be prepared to bear. Past performance is not a guarantee of future
returns.
Fundamental analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are
undervalued or priced below their perceived value. The risk assumed is that the market will fail
to reach expectations of perceived value.
The main sources of information include financial newspapers and magazines, annual reports,
Investment Strategy
prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time. Each client executes an
Investment Policy Statement or Risk Tolerance that documents their objectives and their desired
Security Specific Material Risks
investment strategy.
All investment programs have certain risks that are borne by the investor. Fundamental analysis
may involve interest rate risk, market risk, business risk, and financial risk. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment risks
and should discuss these risks with Cloud Investments:
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200 Clinton Avenue, Suite 1020
Huntsville, AL 35801
Interest-rate Risk
•
• Market Risk
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
• Business Risk
: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
political, economic and social conditions may trigger market events.
• Financial Risk
: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil
and then refining it, a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company which generates its income from a
steady stream of customers who buy electricity no matter what the economic
environment is like.
: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
Cloud Investments and its management have not been involved in any criminal or civil action.
Cloud Investments and its management have not been involved in administrative enforcement
Self-Regulatory Organization Enforcement Proceedings
proceedings.
Cloud Investments and its management have not been involved in legal or disciplinary events
related to past or present investment clients.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Futures or Commodity Registration
Neither Cloud Investments nor any of its employees are affiliated with a broker-dealer.
Neither Cloud Investments nor its employees are registered or has an application pending to
register as a futures commission merchant, commodity pool operator, or a commodity trading
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
advisor.
Managing member Don Cloud is also a licensed insurance agent. Approximately 50% of his time
is spent in this practice. From time to time, he will offer clients products and/or services from
these activities.
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Cloud Investments, LLC
200 Clinton Avenue, Suite 1020
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This represents a conflict of interest because it gives an incentive to recommend products and
services based on the commission and/or fee amount received. This conflict is mitigated by
disclosures, procedures, and the firm’s Fiduciary obligation to place the best interest of the client
first and the clients are not required to purchase any products or services. Clients have the
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
option to purchase these products or services through another insurance agent of their choosing.
Cloud Investments does not select or recommend other investment advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics Description
The employees of Cloud Investments have committed to a Code of Ethics (“Code”). The purpose
of our Code is to set forth standards of conduct expected of Cloud Investments employees and
addresses conflicts that may arise. The Code defines acceptable behavior for employees of Cloud
Investments. The Code reflects Cloud Investments and its supervised persons’ responsibility to
act in the best interest of their client.
One area which the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our clients. We do not allow any
employees to use non-public material information for their personal profit or to use internal
research for their personal benefit in conflict with the benefit to our clients.
Cloud Investments policy prohibits any person from acting upon or otherwise misusing non-
public or inside information. No advisory representative or other employee, officer or director of
Cloud Investments may recommend any transaction in a security or its derivative to advisory
clients or engage in personal securities transactions for a security or its derivatives if the
advisory representative possesses material, non-public information regarding the security.
Cloud Investments Code is based on the guiding principle that the interests of the client are the
top priority. Cloud Investments’ officers, directors, advisors, and other employees have a
fiduciary duty to the clients and must diligently perform that duty to maintain the trust and
confidence of the clients. When a conflict arises, it is the firm’s obligation to put the client’s
interests over the interests of either employees or the company.
The Code applies to “access” persons. “Access” persons are employees who have access to non-
public information regarding any clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in making
securities recommendations to clients, or who have access to such recommendations that are
non-public.
Cloud Investments will provide a copy of the Code of Ethics to any client or prospective client
Investment Recommendations Involving a Material Financial Interest and Conflict of
upon request.
Interest
Cloud Investments and its employees do not recommend to clients securities in which we have a
material financial interest.
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Cloud Investments, LLC
200 Clinton Avenue, Suite 1020
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Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Cloud Investments and its employees may buy or sell securities that are also held by clients. In
order to mitigate conflicts of interest such as front running, employees are required to disclose
all reportable securities transactions as well as provide Cloud Investments with copies of their
brokerage statements.
The Chief Compliance Officer of Cloud Investments is Scott Montes. He reviews all employee
trades quarterly. The personal trading reviews ensure that the personal trading of employees
does not affect the markets and that clients of the firm receive preferential treatment over
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
employee transactions.
Transactions and Conflicts of Interest
Cloud Investments does not maintain a firm proprietary trading account and does not have a
material financial interest in any securities being recommended and therefore no conflicts of
interest exist. However, employees may buy or sell securities at the same time they buy or sell
securities for clients. In order to mitigate conflicts of interest such as front running, employees
are required to disclose all reportable securities transactions as well as provide Cloud
Investments with copies of their brokerage statements.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
Cloud Investments will recommend the use of a particular broker-dealer based on their duty to
seek best execution for the client, meaning they have an obligation to obtain the most favorable
terms for a client under the circumstances. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves a number of
considerations and is subjective. Factors affecting brokerage selection include the overall direct
net economic result to the portfolios, the efficiency with which the transaction is affected, the
ability to effect the transaction where a large block is involved, the operational facilities of the
broker-dealer, the value of an ongoing relationship with such broker and the financial strength
and stability of the broker. Cloud Investments will select appropriate brokers based on a
number of factors including but not limited to their relatively low transaction fees and reporting
ability. Cloud Investments relies on its broker to provide its execution services at the best prices
available. Lower fees for comparable services may be available from other sources. Clients pay
for any and all custodial fees in addition to the advisory fee charged by Cloud Investments. Cloud
Investments does not receive any portion of the trading fees.
Cloud Investments will recommend the use of Fidelity Institutional Wealth Management
Services.
• Research and Other Soft Dollar Benefits
The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by Cloud
Investments from or through a broker-dealer in exchange for directing Client transactions
to the broker-dealer. Although Cloud Investments has no formal soft dollar arrangements,
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200 Clinton Avenue, Suite 1020
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Cloud Investments may receive products, research and/or other services from custodians
or broker-dealers connected to client transactions or “soft dollar benefits”. As permitted
by Section 28(e) of the Securities Exchange Act of 1934, Cloud Investments receives
economic benefits as a result of commissions generated from securities transactions by
the custodian or broker-dealer from the accounts of Cloud Investments. Cloud
Investments cannot ensure that a particular client will benefit from soft dollars or the
client’s transactions paid for the soft dollar benefits. Cloud Investments does not seek to
proportionately allocate benefits to client accounts to any soft dollar benefits generated
by the accounts.
• Directed Brokerage
A conflict of interest exists when Cloud Investments receives soft dollars which could
result in higher commissions charged to Clients. This conflict is mitigated by the fact that
Cloud Investments has a fiduciary responsibility to act in the best interest of its Clients
and the services received are beneficial to all Clients.
• Best Execution
In circumstances where a client directs Cloud Investments to use a certain broker-dealer,
Cloud Investments still has a fiduciary duty to its clients. The following may apply with
Directed Brokerage: Cloud Investments' inability to negotiate commissions, to obtain
volume discounts, there may be a disparity in commission charges among clients and
conflicts of interest arising from brokerage firm referrals.
Aggregating Securities Transactions for Client Accounts
Investment advisors who manage or supervise client portfolios on a discretionary basis
have a fiduciary obligation of best execution. The determination of what may constitute
best execution and price in the execution of a securities transaction by a broker involves a
number of considerations and is subjective. Factors affecting brokerage selection include
the overall direct net economic result to the portfolios, the efficiency with which the
transaction is effected, the ability to effect the transaction where a large block is involved,
the operational facilities of the broker-dealer, the value of an ongoing relationship with
such broker and the financial strength and stability of the broker. The firm does not
receive any portion of the trading fees.
Cloud Investments is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of Cloud Investments. All clients participating in the aggregated
order shall receive an average share price with all other transaction costs shared on a pro-rated
basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved
Account reviews are performed quarterly by Investment Advisor Representatives of Cloud
Investments. Account reviews are performed more frequently when market conditions dictate.
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200 Clinton Avenue, Suite 1020
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Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws, new
Content of Client Provided Reports and Frequency
investment information, and changes in a client's own situation.
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by Cloud Investments’ custodian. Client receives confirmations of
each transaction in account from Custodian and an additional statement during any month in
which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest
Cloud Investments receives additional economic benefits from external sources as described
Advisory Firm Payments for Client Referrals
above in Item 12.
Cloud Investments may, from time to time, enter into agreements with individuals and
organizations (“referring party”) that refer Clients to Cloud Investments in exchange for
compensation. This activity will either be considered an endorsement or testimonial, depending
on if the referring party is a Client of Cloud Investments. For all Clients introduced by a referring
party, Cloud Investments may pay that referring party a fee pursuant to a previously executed
agreement. While the specific terms of each agreement may differ, the compensation will be
based upon Cloud Investments’s engagement of new Clients and is calculated using a fixed fee, or
a varying percentage of the fees paid to Cloud Investments by such Clients. Any such fee shall be
paid solely from Cloud Investments’s investment management fee and shall not result in any
additional charge to the Client. Cloud Investments ensures that referring parties are registered
with all appropriate jurisdictions or exempt from registration as investment advisers or
investment adviser representatives.
Each referred Client to Cloud Investments under such an arrangement will receive a copy of this
brochure and a written disclosure clearly and prominently disclosing if the referring party is a
current Client or investor, the compensation that will be paid by Cloud Investments to the
referring party and any material conflicts of interest. The referring party is required to provide
this disclosure at the time the endorsement or testimonial is disseminated and will obtain the
Client’s signature acknowledging receipt of Cloud Investments’s disclosure brochure and the
written disclosure
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are urged to
compare the account statements received directly from their custodians to the performance
report statements prepared by Cloud Investments.
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Cloud Investments is deemed to have constructive custody solely because advisory fees are
directly deducted from client’s account by the custodian on behalf of Cloud Investments.
Item 16: Investment Discretion
Discretionary Authority for Trading
Cloud Investments accepts discretionary authority to manage securities accounts on behalf of
clients. Cloud Investments has the authority to determine, without obtaining specific client
consent, the securities to be bought or sold, and the amount of the securities to be bought or sold.
Clients are allowed to place restrictions on their account for specific investments. These
restrictions will be discussed and recorded on the Client Agreement when setting up accounts.
For non-discretionary accounts, Cloud Investments consults with the client prior to each trade to
obtain concurrence. The client approves the custodian to be used and the commission rates paid
to the custodian. Cloud Investments does not receive any portion of the transaction fees or
commissions paid by the client to the custodian on certain trades.
Item 17: Voting Client Securities
Proxy Votes
Cloud Investments does not vote proxies on securities. Clients are expected to vote their own
proxies. The client will receive their proxies directly from the custodian of their account or from
a transfer agent.
is requested, Cloud
Investments will provide
When assistance on voting proxies
recommendations to the client. If a conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Cloud Investments does not serve as a
custodian for client funds or securities and Cloud Investments does not require prepayment of
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
fees of more than $1200 per client and six (6) months or more in advance.
Commitments to Clients
Cloud Investments has no financial condition likely to impair our ability to meet commitments to
Bankruptcy Petitions during the Past Ten Years
clients.
Neither Cloud Investments nor its management has had any bankruptcy petitions in the last ten
years.
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S U P E R V I S E D P E R S O N B R O C H U R E
Item 1 Cover Page
F O R M A D V P A R T 2 B
Don P. Cloud
CLOUD INVESTMENTS, LLC
Office Address:
200 Clinton Avenue,
Suite 1020
Huntsville, AL 35801
Tel: 256-715-0094
Fax: 256-585-6079
don@cloudfinancial.com
www.cloudfinancial.com
AUGUST 25, 2025
This brochure supplement provides information about Don P. Cloud and supplements the Cloud
Investments Financial Advisory, LLC’s brochure. You should have received a copy of that
brochure. Please contact Don P. Cloud if you did not receive the brochure or if you have any
questions about the contents of this supplement.
Additional information about Don P. Cloud (CRD#5362093) is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer - Don P. Cloud
•
Item 2 Educational Background and Business Experience
Year of birth: 1972
•
Educational Background:
Chattanooga State Technical Community College; Courses Studied-Business Management;
Attended 1990-94
Business Experience:
01/2016 – Present
Cloud Investments, LLC
Managing Member/Investment Advisor Representative
01/2009 - Present
Don Cloud, Sole Proprietor, dba Cloud Properties
Property Manager
01/2001 – Present
Cloud Financial, Inc.
President/Insurance Agent
03/2015 – 01/2016
Precision Capital Management
Investment Advisor Representative
02/2008 – 03/2015
Horter Investment Management LLC
Investment Advisor Representative
01/2012 – 12/2014
Stalwart Capital, LLC
Registered Representative
02/2010 – 08/2011
Stalwart Capital, LLC
Registered Representative
Crown Capital Securities, L.P.
Registered Representative
None to report.
07/2007 – 02/2008
Item 3 Disciplinary Information
Criminal or Civil Action:
Administrative Proceeding:
Self-Regulatory Proceeding:
Item 4 Other Business Activities
None to report.
None to report.
Managing Member Don P. Cloud is also a licensed insurance agent. Approximately 50% of Mr.
Cloud’s time is spent in his insurance practice. From time to time, he will offer clients products
and/or services in this capacity.
This represents a conflict of interest because it gives an incentive to recommend products and
services based on the commission received. This conflict is mitigated by disclosures, procedures,
and the firm’s Fiduciary obligation to place the best interest of the client first and the clients are
not required to purchase any products or services. Clients have the option to purchase these
products or services through another insurance agent of their choosing.
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Additionally, Mr. Cloud owns a rental property. He receives passive income from this rental
Item 5 Additional Compensation
property. There is no conflict of interest as there are no cross-over clients.
Mr. Cloud receives additional compensation in his capacity as an insurance agent, but he does not
Item 6 Supervision
receive any performance-based fees.
Don Cloud is supervised by Scott Montes, Chief Compliance Officer. Mr. Montes reviews Mr.
Cloud’s work through client account reviews and quarterly personal transaction reports, as well
as face-to-face and phone interactions.
Mr. Montes can be contacted at 256-715-0094 or by email at scott@cloudfinancial.com.
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