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Brochure – Part 2A of Form ADV
Colton Groome Financial Advisors, LLC
1127-B Hendersonville Road
Asheville, NC 28803
(828) 252-1816
Phone:
Fax:
(844) 442-4329
www.coltongroome.com
December 18, 2025
This brochure (“Brochure”) provides information about the qualifications and business practices of Colton
Groome Financial Advisors, LLC (“CGFA”). If you have any questions about the contents of this Brochure,
please contact us at (828) 252-1816 or info@coltongroome.com. The information in this Brochure has not
been approved or verified by the United States Securities and Exchange Commission (the “SEC”) or by any
state authority.
Additional information about CGFA is available on the SEC’s website at www.AdviserInfo.sec.gov.
Item 2 - Material Changes
There are no material changes in this Brochure from the last annual amendment dated March 24,
2025.Material changes relate to policies, practices and or conflicts of interests. If you would like another copy
of this Brochure, please download it from the SEC website as indicated on the cover page, or you can contact
CGFA at (828) 252-1816. You can also get a copy of this Brochure from our website:
www.coltongroome.com.
• None.
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Item 3 - Table of Contents
Page
Item 1 - Cover Page .................................................................................................................................... 1
Item 2 - Material Changes ........................................................................................................................... 2
Item 4 - Advisory Business ......................................................................................................................... 4
Item 5 - Fees and Compensation ................................................................................................................. 8
Item 6 - Performance-Based Fees and Side-By-Side Management .......................................................... 11
Item 7 - Types of Clients ........................................................................................................................... 11
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss.................................................... 11
Item 9 - Disciplinary Information ............................................................................................................. 16
Item 10 - Other Financial Industry Activities and Affiliations ................................................................. 16
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............. 17
Item 12 - Brokerage Practices ................................................................................................................... 18
Item 13 - Review of Accounts .................................................................................................................. 21
Item 14 - Client Referrals and Other Compensation ................................................................................. 21
Item 15 - Custody ...................................................................................................................................... 22
Item 16 - Investment Discretion ................................................................................................................ 22
Item 17 - Voting Client Securities ............................................................................................................ 23
Item 18 - Financial Information ................................................................................................................ 23
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Item 4 - Advisory Business
General Information
Colton Groome Financial Advisors, LLC (formerly “CG Advisory Services, LLC”) was founded in 2003.
CGFA is a wholly-owned subsidiary of Groome Holdings, LLC (doing business as Colton Groome
Financial, and hereinafter referred to as “CG”), which is managed by G. Tatum Groome and Matthew L.
Groome.
CGFA offers the following services, each of which is more fully described below:
•
Investment Advisory Services;
• Financial Planning Services; and
• Retirement Plan Consulting Services.
Investment Advisory Services
Financial Profile and Investment Plan
CGFA provides discretionary and non-discretionary Investment Advisory Services to individuals and high
net worth individuals, retirement plans (including defined contribution plans, 401(k) plans, 403(b) plans,
457 plans and profit-sharing plans) and their participants, charitable organizations, trusts, estates,
endowments, foundations, corporations and other business entities.
At the outset of each client relationship, CGFA spends time with the client, asking questions, discussing
the client’s investment experience and financial circumstances, and broadly identifying major goals of the
client. Based on its reviews, CGFA generally develops with each client:
•
•
a financial outline for the client based on the client’s financial circumstances and goals, and the
client’s willingness to take investment risk (the “Financial Profile”); and
the client’s investment objectives and guidelines (the “Investment Plan”)
The Financial Profile is a reflection of the client’s current financial picture and a look to the future goals of
the client. The Investment Plan outlines the types of investments CGFA will make or recommend on behalf
of the client based on CGFA’s own research and analysis in order to meet those goals. The elements of the
Financial Profile and the Investment Plan are discussed periodically with each client, but are not necessarily
written documents. The Investment Plan will be updated from time to time when requested by the client, or
when determined to be necessary or advisable by CGFA based on updates to the client’s financial or other
circumstances. It is the responsibility of the client to notify CGFA of any changes to their financial situation
or objectives or any other factors that may impact the client’s Financial Profile.
Portfolio Management
To implement the client’s Investment Plan, CGFA will manage the client’s investment portfolio on a
discretionary or a non-discretionary basis pursuant to an investment advisory agreement with the client. As
a discretionary investment adviser, CGFA will have the authority to supervise and direct the portfolio
without prior consultation with the client. Clients who choose a non-discretionary arrangement must be
contacted prior to the execution of any trade in the account(s) under management. This may result in a delay
in executing recommended trades, which could adversely affect the performance of the portfolio. This delay
also normally means the affected account(s) will not be able to participate in block trades, a practice
designed to enhance the execution quality, timing and/or cost for all accounts included in the block.
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In a non-discretionary arrangement, the client retains the responsibility for the final decision on all actions
taken with respect to the portfolio.
Notwithstanding the foregoing, clients may request certain reasonable restrictions on CGFA in the
management of their investment portfolios, such as prohibiting the inclusion of certain types of investments
in an investment portfolio or prohibiting the sale of certain investments held in the account at the
commencement of the relationship, with written notice to CGFA. Each client should note, however, that
restrictions, if accepted by CGFA, may adversely affect the composition and performance of the client’s
investment portfolio. Each client should also note that his or her investment portfolio is treated individually
by giving consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals and/or risk
tolerance may differ, and clients should not expect that the composition or performance of their investment
portfolios would necessarily be consistent with similar clients of CGFA.
Separate Account Managers
CGFA may recommend or select one or more third party investment advisers or model portfolio providers
(each a “Manager”), when appropriate and in accordance with the client’s Investment Plan. Having access
to various Managers offers a wide variety of manager styles, and provides the opportunity to utilize more
than one Manager for the portfolio. Factors that CGFA considers in recommending/selecting Managers
generally includes the client’s stated investment objective(s), management style, performance, risk level,
reputation, financial strength, reporting, pricing and research.
The Manager(s) may be granted discretionary or non-discretionary trading authority to provide investment
supervisory services for all or a portion of the portfolio. Other Managers may be engaged to provide
research and trading signals to CGFA in connection with certain model portfolios offered by the Manager.
Where a Manager has been engaged to provide non-discretionary investment advice, CGFA will typically
receive the Manager’s recommendations and thereafter effect trades on behalf of the Portfolio as determined
by CGFA; however, CGFA may allow the Manager to effect trades in the Portfolio if CGFA determines it
is in the client’s best interests to do so. Although, CGFA retains the authority to terminate the Manager’s
relationship or to add new Managers without specific client consent, clients are typically consulted prior to
the engagement or termination of any Manager when it is practicable to do so.
CGFA may utilize Managers through one or more direct relationships, where CGFA contracts directly with
a Manager to provide sub-advisory, research or signal services to a client portfolio. However, under certain
circumstances, the client will select one or more Managers recommended by CGFA and the client, and not
CGFA, will enter into a separate agreement which each Managers.
• Direct Relationships. When CGFA engages a Manager directly to provide discretionary or non-
discretionary advisory services for a client portfolio, it will enter into a Sub-Advisory Agreement
with the Manager on behalf of all or a portion of a client’s portfolio. The Manager will then have
either discretionary authority to manage the client’s portfolio (or portion thereof), or the Manager
will make recommendations to CGFA on a non-discretionary basis, in each case in accordance with
the Manager’s strategy that CGFA has selected for the client. Other Managers may be engaged
pursuant to a research, signal or model portfolio agreement, pursuant to which the Manager will
provide research and trading signals to CGFA in connection with certain model portfolios offered
by the Manager.
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CGFA’s fees do not include: custodial or transaction costs paid to the client’s custodian, brokers or other
third-party consultants; fees or taxes on brokerage accounts and securities transactions; wire fees; or fees
and expenses charged by mutual funds, exchange traded funds (“ETFs”) or other investment pools to their
shareholders (collectively, “Funds”) (generally including a management fee and fund expenses, as
described in each Fund’s prospectus or offering materials). Clients should review the statements they
receive from their custodian carefully, and promptly notify CGFA of any discrepancies. Please see Item
5 – Fees and Compensation for additional information.
Certain clients may request that CGFA hold assets in a client’s portfolio that are not subject to management
by CGFA as an accommodation to the client. If CGFA agrees to hold such assets in a client portfolio, CGFA
typically will not charge a management fee with respect to such assets. Clients that enter into such
arrangements with CGFA should understand that they will not receive the benefits of CGFA’s management
services with respect to the unmanaged asset, which means that CGFA will have no obligation to manage,
make any recommendation with respect to, monitor or otherwise consider any such asset, even during
periods of adverse market conditions or when CGFA otherwise believes that such actions or
recommendations are likely to benefit the client or avoid adverse consequences. Clients will remain
responsible for any custodial, transaction or other third-party fees and expenses associated with such
unmanaged assets.
Services to Retirement Plan Participants
CGFA may also provide investment advice directly to plan participants, on a non-discretionary basis. In
such a case, CGFA will provide participants with diversification strategies and
investment
recommendations, and the participants will have the sole responsibility to execute the transactions. In some
cases, CGFA may, after approval of the client, instruct the record-keeper or third-party administrator to
execute recommendations on the client’s behalf.
From time to time, CGFA will also meet with plan participants to provide general investment education,
which may include basic information regarding insurance products, annuities, inflation, risk, diversification
and asset allocation.
Financial Planning Services
CGFA also offers Financial Planning Services to clients. Financial Planning Services are typically provided
in conjunction with the management of a client’s portfolio, in connection with the creation of the client’s
Financial Profile and Investment Plan but may be offered as a stand-alone service for a separate fee. CGFA
currently offers four levels of Financial Planning Services, “Concierge”, “Securing Retirement”, “GPS”
(Guided Planning Services) and “Investment Management Services”, which include varying levels of
services. Information regarding each service level is available from CGFA but is subject to change.
CGFA’s Financial Planning Services normally address areas such as general cash flow planning, retirement
planning, education planning, “windfall” planning, estate and wealth transfer planning, special needs
planning, asset management, tax planning, insurance needs analysis and asset allocation. The goal of this
service is to assess the financial circumstances of the client in order to develop a financial plan for the client.
To create this plan, CGFA will typically gather information on the client’s financial data and goals, which
may include information on the client’s family, employment, property, investments, businesses, insurance,
income, expenses, savings, retirement goals, risk tolerance and the client’s objectives related to the
foregoing. It is however the responsibility of the client to notify CGFA of any changes to their financial
situation or objectives or any other factors that could impact the client’s financial plan.
In all matters, CGFA’s Financial Planning Services are analytical and advisory only and do not include
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legal, tax, accounting or other professional services unless specifically stated. CGFA’s representatives can
work with a client’s legal, accounting, tax, insurance or other professional advisors to ensure the
coordination of all pieces involved in the financial planning and/or estate planning process at the client’s
request. The financial plan may include specific financial and investment strategies as well as specific
product recommendations, including equity, fixed income, insurance products, as well as asset allocation
recommendations. At no time, however, is the client under any obligation to implement (with CGFA or
with any other firm) any of the suggestions outlined in the financial plan. Rather, implementation of a
client’s financial plan is solely at the client’s discretion.
Certain information provided in connection with Financial Planning Services may include educational
materials regarding the effect of taxes, which information is general in nature. However, clients should be
aware that CGFA does not render tax, legal or accounting advice, and that CGFA does not prepare any legal
documents for the implementation of any of its recommendations. Nothing recommended or outlined by
CGFA should be used by a client as a substitute for competent legal, accounting or tax counsel provided by
the client’s personal attorney, accountant and/or tax advisor.
As part of its Financial Planning Services, CGFA can provide insurance reviews. These reviews are general
in nature and are intended to provide a client with an understanding of the general amount of insurance
coverage recommended for persons in comparable financial situations. Unless otherwise expressly
requested by the client and agreed to by CGFA, these reviews will not include any recommendations about
the client’s property or casualty policies (e.g., homeowner’s, automobile and similar policies). Clients
should be aware that risk management through the use of insurance coverage is important, and CGFA
strongly recommends that each client review each area of potential and/or actual coverage need with the
client’s insurance agent to ensure that adequate coverage exists.
Retirement Plan Services
CGFA offers discretionary and non-discretionary consulting services to 401(k) and other employer-
sponsored retirement plans (“Retirement Plan Services”). When engaged to provide Retirement Plan
Services, CGFA will typically work with the plan trustees or fiduciaries to provide one or more the
following initial and ongoing services:
• Establishment of an Investment Policy Statement
• Analysis, review, and recommendation of investment selections
• Annual plan review
• Attendance at annual investment committee meeting
• Coordination of plan participant communication
• Educational meetings for employees
• Continuing individual participant support
The actual terms of any engagement, including the Retirement Plan Services to be provided, will be
negotiated between CGFA and the plan. As of 12/31/2024 CGFA provided retirement plan consulting
services to plans with assets of $655,178,184.
General Consulting Services
In addition to the foregoing services, CGFA provides general consulting services to clients in certain cases.
These services are typically provided in conjunction with Financial Planning Services or Retirement Plan
Consulting Services, as and when requested by the client and agreed to by CGFA.
CGFA will introduce a third-party service provider to assist the client with participation in securities class
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action lawsuits pertaining to the assets under CGFA’s management. CGFA would then provide trade data
and other necessary information to the third-party service provider, which would research class action cases
and complete and calculate the applicable proof of claim. The third-party service provider would then file
the applicable proof of claim with the claims administrator, verify payment received from the claims
administrator and distribute the payment to the client minus a twelve and one-half percent (12.5%)
contingency fee of securities class action settlements collected. Otherwise, if clients choose not to engage in
the class action monitoring, filing, and recovery services provided by the third-party service provider, clients
will be exclusively responsible for voting in all legal proceedings or other type events pertaining to the assets
under CGFA’s management including, but not limited to, class action lawsuits.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title 1 of the Employee Retirement Income Act (ERISA)
and the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule that requires us
to act in your best interest and not put out interest ahead of yours. Under this special rule’s provisions, we
must:
Meet a professional standard of care when making investment recommendations (give prudent advice);
Never put our financial interests ahead of yours when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than a level fee that is reasonable for our services; and
Give you basic information about conflicts of interest.
Type and Value of Assets Currently Managed
As of 12/31/2024 CGFA had $430,161,933 in regulatory assets under management for its clients on a
discretionary basis and $13,850,688 in regulatory assets under management for its non-discretionary
clients. CGFA also had $655,178,184 in assets under advisement.
Item 5 - Fees and Compensation
General Fee Information
Investment Advisory Service Fees for certain clients may be subject to certain reductions at specified asset
levels (“breakpoints”), as indicated below. CGFA may, in its discretion, take into account client assets that
are managed or serviced by CGFA or other affiliates of CG that are not charged an asset-based fee (such as
variable annuity products that pay a commission, which are not subject to an Investment Advisory Service
Fee) when determining whether a client qualifies for a breakpoint. Clients with assets that pay a commission
in lieu of an Investment Advisory Service Fee should be aware that breakpoints apply only to the Investment
Advisory Service Fee, and not any commission.
Investment Advisory Service Fees paid to CGFA are exclusive of all account fees and transaction costs,
including, without limitation, brokerage commissions, transaction fees, account fees, charges imposed by
custodians, brokers and other third parties such as fees charged by managers, custodial fees, deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees and other fees and taxes
on brokerage accounts and securities transactions. Please see Item 12 – Brokerage Practices for additional
information. Fees paid to CGFA are also separate and distinct from the fees and expenses charged by Funds
(generally including a management fee and fund expenses, as described in each Fund’s prospectus or
offering materials). Any Manager Fees payable by CGFA to the Manager in respect of the services provided
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to the client by the Manager will be calculated separately from, and added to, CGFA’s Investment Advisory
Service Fees. The client should review all fees charged by Funds, brokers, CGFA and others to fully
understand the total amount of fees paid by the client for investment and financial-related services. Fees are
normally debited directly from client account(s), unless other arrangements are made. Please see Item 12 -
Brokerage Practices for additional information.
Portfolio Management Fees
Investment Advisory Service Fees are generally payable monthly, in advance, but CGFA has entered into
alternate arrangements (such as billing quarterly or in arrears). Typically, Investment Advisory Service Fees
are charged as a percentage of assets under management and are calculated at the close of each calendar month
(or quarter, if applicable), but there may be instances where CGFA enters into flat-fee arrangements with
certain clients on a case-by-case basis. If management begins after the start of a month (or quarter, if
applicable), fees will be prorated accordingly.
Investment Advisory Service Fees are individually negotiated with each client. Factors considered in
determining the Investment Advisory Service Fees charged generally include, but are not limited to: the
scope of the services being provided; the complexity of the client’s portfolio; assets to be placed under
management; anticipated future assets; related accounts; portfolio style; account composition; or other
special circumstances or requirements. Where CGFA has engaged a Manager on behalf of a Client, any
Manager Fees payable by CGFA to the Manager (as applicable) in respect of the services provided to the
client by the Manager will be added to CGFA’s Investment Advisory Service Fees. The specific Investment
Advisory Service Fee schedule for any particular client will be identified in the investment advisory
agreement between the client and CGFA, but the general range of Investment Advisory Service Fees
(exclusive of Manager Fees) is as follows:
Tier of Portfolio Assets
First $1,000,000
Next $1,500,000 ($1,000,001-$2,500,000)
Next $2,500,000 ($2,500,001-$5,000,000)
Next $2,500,000 ($5,000,001-$7,500,000)
Next $2,500,000 ($7,500,001-$10,000,000)
Above $10,000,000
Fee Range
0.90% - 0.99%
0.80% - 0.87%
0.70% - 0.76%
0.50% - 0.56%
0.40% - 0.46%
0.25% - 0.31%
Certain legacy accounts are subject to different fee schedules, where the Investment Advisory Service Fees
(exclusive of Manager Fees) can range from 0.00% to 1% per year. There is no minimum account size for
Investment Advisory Services, but certain accounts may be subject to a minimum annual fee. CGFA may,
at its discretion, make exceptions to any of the foregoing or negotiate special fee arrangements where CGFA
deems it appropriate under the circumstances. Assets held in Cash Management Accounts (“CMAs”), or
otherwise held as non-discretionary assets within a discretionary portfolio, are typically not included in the
calculation of Investment Advisory Service Fees unless otherwise agreed between the client and CGFA.
CGFA’s Investment Advisory Service Fees are subject to change upon not less than 30 days’ notice.
Either CGFA or the client can terminate their investment advisory agreement at any time, subject to the
written notice requirements in the investment advisory agreement. In the event of termination, after the
written notice period, any applicable paid but unearned Investment Advisory Service Fees will be promptly
refunded to the client based on the number of days that the account was managed, and any fees due to CGFA
from the client will be invoiced or deducted from the client’s account prior to termination. Managers have
their own policies regarding Manager Fees, described below.
Manager Fees
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As stated above, when one or more Managers are utilized, any Manager Fees payable by CGFA to such
Managers will be charged to, and paid by, clients in addition to CGFA’s Investment Advisory Service Fees.
As a result, clients with portfolios managed in whole or in part by a manager will typically pay higher fees
to CGFA than client portfolios not utilizing a Manager. Manager Fees typically range between 0.12% and
0.50% per year for Managers.
Fees charged to CGFA by Managers are disclosed to clients upon entering into an advisory agreement with
CGFA but are subject to change as determined by the applicable Manager. Additionally, fees charged to
clients will change as the allocation of Managers utilized by a client portfolio changes. When CGFA
engages a manager for a client portfolio, the client grants CGFA the authority to deduct CGFA’s Investment
Advisory Service Fees (including Manager Fees) from the client’s account and to remit the appropriate
portion of the deducted fees to the Manager. Clients should review each custodial account statement and
inform the Adviser promptly if the client believes that any Investment Advisory Service Fees have been
charged in error.
Financial Planning Services Fees
When CGFA provides Financial Planning Services to non-corporate clients in connection with Investment
Advisory Services, clients may not pay an additional fee for Financial Planning Services if the client’s
portfolio is of a certain size (typically at least $1,000,000 to qualify for “Securing Retirement” level
Financial Planning Services and at least $2,500,000 to qualify for “Concierge” level Financial Planning
Services). Clients with portfolios below $1,000,000 may qualify for “Investment Management Services” or
“Guided Planning” level Financial Planning Services and/or reduced financial planning service fees.
When CGFA provides Financial Planning Services to clients as a stand-alone service, CGFA’s minimum
planning fee is typically between $7,500 and $12,000 per year; however, this fee is negotiable at the sole
discretion of CGFA. Fees are based on a combination of factors, which may include the service level being
provided, the client’s net worth and annual income, the complexity of the client’s financial situation, the
client’s past history with CGFA and the client’s overall business relationship with CGFA and its related
companies. Annual Financial Planning Services fees are charged on a monthly basis, in advance. Clients
generally pay fees by way of a recurring monthly charge to a credit card or a debit to an account of the
Client’s choosing. No fees will be charged without prior written approval from the client. This approval
will be considered effective until the client terminates their relationship with CGFA or until the client
chooses in writing to pay in another manner.
Retirement Plan Consulting Services
CGFA charges fees for Retirement Plan Consulting Services on a flat-fee basis or calculated as a percentage
of assets in the plan, up to 0.85% per year, and are typically calculated by the plan’s custodian. Fees are
typically charged quarterly, monthly, or 8 times per year in arrears, but CGFA may enter into alternate
arrangements. Fees charged for Retirement Plan Consulting Services are based on various factors, including
assets under management, number and size of contributions, service models selected, plan demographics,
plan design and number of education days offered. The plan’s sponsor will determine the source of the
assets used to pay for CGFA’s fee, which may include assets of the plan sponsor, plan participants or a
combination of the two. Retirement Plan participants should check with their plan sponsor or fiduciaries to
determine whether CGFA’s fees are paid from plan assets through deductions to plan participant accounts.
General Consulting Services
Fees for general consulting services are negotiated on an individual basis and will vary depending upon the
specific needs of each client and the complexity of the consulting services. The specific fee charged for
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these services will be disclosed to the client in advance, and may be a flat fee, an hourly fee or a fee
calculated as a percentage of client assets.
Other Compensation
Certain employees of CGFA are also licensed to sell brokerage and insurance products. In providing
advisory services, these individuals may recommend the purchase of products under circumstances where
they would be entitled to receive a commission or other compensation in the transaction.
Certain employees of CGFA are also registered representatives of Valmark Securities, Inc. (Akron, OH), a
FINRA and SIPC member and registered broker-dealer. As such, these employees are entitled to receive
brokerage commissions. As a result of this relationship, certain Valmark employees may have access to
confidential information (e.g., financial information, investment objectives, transactions, and holdings)
about CGFA’s clients, even if the client does not establish any account through Valmark Securities, Inc.
Clients can contact CGFA for a copy of Valmark Securities, Inc.’s privacy policy.
No client will pay both an advisory fee to CGFA and a commission to an employee of CGFA or another
CG affiliate on the same asset unless the client is notified in advance.
Item 6 - Performance-Based Fees and Side-By-Side Management
CGFA does not currently have any performance-based fee arrangements. “Side by Side Management”
refers to a situation in which the same firm manages accounts that are billed based on a percentage of assets
under management and at the same time manages other accounts for which fees are assessed on a
performance fee basis. Because CGFA has no performance-based fee accounts, it has no side-by-side
management.
Item 7 - Types of Clients
CGFA serves individuals, high net worth individuals, retirement plans (including defined contribution
plans, 401(k) plans, 403(b) plans, 457 plans and profit sharing plans) and their participants, charitable
organizations, trusts, estates, endowments, foundations, corporations and other business entities.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
CGFA uses a variety of methods of analysis in formulating its advice. Generally, CGFA employs one or
more of the following investment processes for clients:
• Asset Allocation – CGFA develops a customized, strategic investment structure to meet clients’
unique goals and objectives. CGFA works with clients to determine the appropriate asset allocation
based on the client’s objectives, constraints, risk tolerance and other factors.
•
Investment Manager Evaluation & Selection – CGFA may manage the portfolios’ with internally
built allocation models or may choose to utilize a 3rd party Manager. CGFA’s Manager selection
process begins with an understanding of the client’s requirements, preferences and existing
portfolio. CGFA conducts quantitative and qualitative evaluations of potential Managers.
Quantitative analysis indicates what caused a manager’s performance, whereas qualitative analysis
(including operational due diligence), illustrates the future potential of a Manager’s performance.
• Performance Measurement & Evaluation – CGFA provides custom performance reports that
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illustrate a portfolio’s performance over a variety of time periods. CGFA’s analysis and reporting
capabilities include Manager performance versus static or custom indices, asset allocation analysis,
portfolio performance and attribution analysis, and manager universe comparisons. Additionally,
CGFA compares client portfolios to a variety of industry data to help benchmark client portfolios
to peers.
Investment Strategies
CGFA uses financial planning software that it licenses from eMoney Advisor, LLC (Conshohocken, PA)
to gather and maintain facts about clients, analyze their current situation, evaluate alternative scenarios,
make recommendations and monitor progress. Specifically, when providing investment portfolio analysis
and advisory services, CGFA may apply any or all of the following analytical techniques and resources:
• Fundamental analysis;
• Monte Carlo Simulations
• Modern Portfolio Theory;
• Risk Tolerance Questionnaire/Investment Policy Statement
• Bloomberg Terminal
• Morningstar Associates (Chicago, IL); and
• Other widely available research on the internet or software programs for additional information.
CGFA’s primary investment strategy for client accounts is strategic asset allocation using passive and/or
active Managers. This means that CGFA will use index Funds, ETF’s, individual securities, bonds, as well
as actively managed Funds, third- party Managers or a combination of the foregoing. Portfolios may be
diversified to control the risk associated with certain capital markets. The investment strategy for a specific
client is based upon the client’s Investment Plan.
CGFA offers investment advice with respect to a number of different assets classes, including, but not
limited to: large-cap, mid-cap, small-cap and micro-cap assets; foreign and emerging market assets; fixed
income investments, including investment grade, high yield (“junk bonds”), money market, stable value
and municipal investments; MLPs and REITs; and asset allocation strategies, including value, growth, asset
preservation, balanced and target-date strategies. If appropriate, CGFA can recommend the use of private
placement investments. These investments may include Private Credit, Private Equity, Private Real Estate,
and other Alternative investment strategies that diversify the portfolio from the publicly traded market.
Typically, there is liquidity constraints with these investments, and they are not suitable for all clients. All
private placement investments that are recommended have been reviewed and approved for use by the
Colton Groome Investment Committee.
Retirement Plan Consulting Services
CGFA uses when appropriate analytical software that it licenses from the Retirement Plan Advisory Group
(Aliso Viejo, CA) and YCharts to analyze and monitor investment choices in qualified and non-qualified
executive deferred compensation programs.
Risk of Loss
While CGFA seeks to diversify clients’ investment portfolios across various asset classes consistent with
their Investment Plans in an effort to reduce risk of loss, all investment portfolios are subject to risks.
Accordingly, there can be no assurance that client investment portfolios will be able to fully meet their
investment objectives and goals, or that investments will not lose money.
Below is a description of several of the principal risks that client investment portfolios face.
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Market Risks. Market risk is the risk that the value of securities in a portfolio can decline due to daily
fluctuations in the securities markets that are generally beyond CGFA’s or a Manager’s control. In a
declining stock market, stock prices for all companies can decline, regardless of their long-term prospects.
Management Risks. While CGFA manages client investment portfolios or recommends one or more
Managers based on CGFA’s experience, research and proprietary methods, the value of client investment
portfolios will change daily based on the performance of the underlying securities in which they are
invested. Accordingly, client investment portfolios are subject to the risk that CGFA or a Manager allocates
assets to asset classes that are adversely affected by unanticipated market movements, and the risk that
CGFA’s or a Manager’s specific investment choices could underperform their relevant indexes. CGFA
makes no guarantee regarding the investment performance of any client portfolio. Clients should understand
that the investment performance and asset value of the client’s portfolio can and will fluctuate and that the
portfolio may lose money.
Economic Conditions. Changes in economic conditions, including, for example, interest rates, inflation
rates, employment conditions, competition, technological developments, political and diplomatic events
and trends, and tax laws may adversely affect the business prospects or perceived prospects of companies.
While CGFA or a Manager performs due diligence on the companies in whose securities it invests,
economic conditions are not within the control of CGFA or the Manager and no assurances can be given
that CGFA or the Manager will anticipate adverse developments.
Risks of Investments in ETFs, Mutual Funds and Other Investment Pools. As described above, CGFA and
any Managers may invest client portfolios in ETFs, mutual funds and other investment pools. Investments in
Funds are generally less risky than investing in individual securities because of their diversified portfolios;
however, these investments are still subject to risks associated with the markets in which they invest. In
addition, Funds’ success will be related to the skills of their particular managers and their performance in
managing their Funds. Registered Funds are also subject to risks due to regulatory restrictions applicable to
registered investment companies under the Investment Company Act of 1940, as amended Risks Related to
ETF NAV and Market Price. The market value of an ETF’s shares may differ from its net asset value
(“NAV”). This difference in price may be due to the fact that the supply and demand in the market for ETF
shares at any point in time is not always identical to the supply and demand in the market for the underlying
basket of securities. Accordingly, there may be times when an ETF trades at a premium (creating the risk that
a portfolio pays more than NAV for an ETF when making a purchase) or discount (creating the risks that the
portfolio’s value is reduced for undervalued ETFs it holds and that the portfolio receives less than NAV when
selling an ETF).
Risks Related to Use of Investment Overlays. CGFA may select a Manager for a client that utilizes a risk
mitigation overlay, which is not a guarantee against loss. Accounts with these risk mitigation components
may lose money, including loss of principal. Investors should also note that when a risk mitigation strategy
is deployed for an account (i.e., when it has caused an account to be hedged into fixed income exposure,
whether partially or entirely), the account will not be fully invested in its original strategy, and accordingly,
during subsequent periods of strong market growth, the account may underperform accounts that do not
have such risk mitigation feature.
Risks Related to Alternative Investment Vehicles. From time to time and as appropriate, CGFA and any
Managers may invest a portion of a client’s portfolio in alternative vehicles. The value of client portfolios
will be based in part on the value of alternative investment vehicles in which they are invested, the success
of each of which will depend heavily upon the efforts of their respective managers. When the investment
objectives and strategies of a manager are out of favor in the market or a manager makes unsuccessful
investment decisions, the alternative investment vehicles managed by the manager may lose money. A
client account may lose a substantial percentage of its value if the investment objectives and strategies of
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many or most of the alternative investment vehicles in which it is invested are out of favor at the same time,
or many or most of the managers make unsuccessful investment decisions at the same time.
Large-Capitalization Company Risk. CGFA and any Managers may invest a portion of a client’s portfolio
in large-capitalization companies. Large-capitalization companies are generally more mature and may be
unable to respond as quickly as smaller companies to new competitive challenges, such as changes in
technology and consumer tastes, and also may not be able to attain the high growth rate of successful smaller
companies, especially during extended periods of economic expansion.
Small-Capitalization Company Risk. CGFA and any Managers may invest a portion of a client’s portfolio
in small-capitalization companies. Investing in small-capitalization companies involves greater risk than
is customarily associated with larger, more established companies. Small-capitalization companies
frequently have less management depth and experience, narrower market penetrations, less diverse product
lines, less competitive strengths and fewer resources than larger companies. Due to these and other factors,
stocks of small-capitalization companies may be more susceptible to market downturns and other events,
and their prices may be more volatile than larger capitalization companies. In addition, in many instances,
the securities of small-capitalization companies typically are traded only over-the-counter or on a regional
securities exchange, and the frequency and volume of their trading is substantially less than is typical of
larger companies. Because small-capitalization companies normally have fewer shares outstanding than
larger companies, it may be more difficult to buy or sell significant amounts of such shares without an
unfavorable impact on prevailing prices. Therefore, the securities of small-capitalization companies may
be subject to greater price fluctuations. Small-capitalization companies are typically subject to greater
changes in earnings and business prospects than larger, more established companies and also may not be
widely followed by investors, which can lower the demand for their stock.
Equity Market Risks. CGFA and any Managers will generally invest portions of client assets directly into
equity investments, primarily stocks, or into Funds that invest in the stock market. As noted above, while
Funds have diversified portfolios that may make them less risky than investments in individual securities,
Funds that invest in stocks and other equity securities are nevertheless subject to the risks of the stock
market. These risks include, without limitation, the risks that stock values will decline due to daily
fluctuations in the markets, and that stock values will decline over longer periods (e.g., bear markets) due
to general market declines in the stock prices for all companies, regardless of any individual security’s
prospects.
Fixed Income Risks. CGFA and any Managers may invest portions of client assets directly into fixed income
instruments, such as bonds and notes, or may invest in Funds that invest in bonds and notes. While investing
in fixed income instruments, either directly or through Funds, is generally less volatile than investing in
stock (equity) markets, fixed income investments nevertheless are subject to risks. These risks include,
without limitation, interest rate risks (risks that changes in interest rates will devalue the investments), credit
risks (risks of default by borrowers), or maturity risk (risks that bonds or notes will change value from the
time of issuance to maturity). CGFA and any Managers may invest portions of client assets into securities
that are rated below investment grade (commonly known as “high yield” or “junk bonds”). Securities which
are in the lower-grade categories generally offer a higher current yield than is offered by higher-grade
securities of similar maturities, but they also generally involve greater risks, such as greater credit risk,
greater market risk and volatility, and greater liquidity concerns. These investments are generally
considered to be speculative based on the issuer’s capacity or incapacity to pay interest and repay principal.
Derivatives Risks. The use of derivative instruments requires special skills and knowledge of investment
techniques that are different than those normally required for purchasing and selling stocks. If CGFA or a
Manager uses a derivative instrument at the wrong time or incorrectly identifies market conditions, or if the
derivative instrument does not perform as expected, these strategies may significantly reduce the profits of
client accounts. Derivative instruments may be difficult to value, may be illiquid and may be subject to
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wide swings in valuation caused by changes in the value of the underlying instrument. In addition, the cost
of investing in such instruments generally increases as interest rates increase. In addition, investment in
futures contracts creates leverage, which can magnify the potential for gain or loss and therefore amplify
the effect of market volatility on client accounts. Certain derivatives have the potential for unlimited loss,
regardless of the size of the initial investment.
Foreign Securities Risks. CGFA and any Managers may invest portions of client assets into securities of
foreign issuers or issuers economically tied to countries outside the United States, or Funds that invest
internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from U.S. investments. For example, foreign investments
may not be subject to uniform audit, financial reporting or disclosure standards, practices or requirements
comparable to those found in the United States. Foreign investments are also subject to foreign withholding
taxes and the risk of adverse changes in investment or exchange control regulations. Finally, foreign
investments may involve currency risk, which is the risk that the value of the foreign security will decrease
due to changes in the relative value of the U.S. dollar and the security’s underlying foreign currency.
Emerging Markets Risk. In addition to the risks generally associated with investing in foreign securities,
countries with emerging markets also may have relatively unstable governments, social and legal systems
that do not protect shareholders and securities markets that trade a small number of issues. Emerging market
economies may be based on only a few industries and security issuers may be more susceptible to economic
weakness and more likely to default. Emerging market securities also tend to be less liquid.
Options Risks. CGFA and any Managers may invest portions of client assets into options, including
purchasing or writing put and call options. Investments in options involve risks different from, or possibly
greater than, the risks associated with investing directly in securities and other traditional investments.
These risks include (i) the risk that the counterparty to a transaction may not fulfill its contractual
obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of the
option may not correlate perfectly with the underlying asset, rate or index. Option prices are highly volatile
and may fluctuate substantially during a short period of time. Such prices are influenced by numerous
factors that affect the markets, including, but not limited to: changing supply and demand relationships;
government programs and policies; national and international political and economic events, changes in
interest rates, inflation and deflation and changes in supply and demand relationships. It is possible that
certain options might be difficult to purchase or sell, possibly preventing a Manager from executing
positions at an advantageous time or price, or possibly requiring them to dispose of other investments at
unfavorable times or prices in order to satisfy a portfolio’s other obligations.
Lack of Diversification. Client accounts may not have a diversified portfolio of investments at any given
time, and a substantial loss with respect to any particular investment in an undiversified portfolio will have
a substantial negative impact on the aggregate value of the portfolio.
Financial Planning Risks. Financial planning is inherently speculative and CGFA makes no guarantee
regarding the success or feasibility of any financial plan. The information forming the basis of any financial
plan will be derived from sources that CGFA believes are reliable, including information provided by the
client, and the accuracy of such information is not guaranteed or independently verified by CGFA. Certain
Financial Planning Services may include educational information regarding the effect of taxes or
recommendations with respect to insurance coverage types and amounts. Clients should understand that
this tax and insurance information is general in nature. Nothing recommended or outlined by CGFA should
be used by a client as a substitute for competent legal, accounting or tax counsel provided by the client’s
personal attorney, accountant and/or tax advisor. Additionally, CGFA strongly recommends that each client
review each area of potential and/or actual insurance coverage need with the client’s insurance agent to
ensure that adequate coverage exists.
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CMAs and other Non-Discretionary Assets Held in Discretionary Portfolios. Certain clients that engage
CGFA to provide discretionary account management may request that CGFA hold assets within managed
portfolios, in CMAs, or otherwise as non-discretionary assets subject to special instructions from the client.
Clients that enter into such arrangements with CGFA should understand that they will not receive the full
benefits of CGFA’s discretionary management services with respect to such non-discretionary assets, which
means that CGFA will have no obligation to make or recommend any buy-sell decisions with respect to
any such asset, even during periods of adverse market conditions or when CGFA otherwise believes that
such actions are likely to benefit the client or avoid adverse consequences. Further, clients should be aware
that such assets will be subject to any custodial, transaction or other third-party fees and expenses associated
with such non-discretionary assets. Additionally, assets in CMAs have limited investment options that may
change over time.
Item 9 - Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to a client’s evaluation of CGFA or the integrity of CGFA’s management.
CGFA has no disciplinary events to report.
Item 10 - Other Financial Industry Activities and Affiliations
CGFA, G. Tatum Groome and Matthew L. Groome are also owners and managers in Groome Holdings,
LLC dba Colton Groome Financial “CGF”, a holding company holding the following wholly-owned
subsidiaries:
• CGFA;
• Colton Groome Insurance Advisors, Inc., a North Carolina registered insurance agency;
• LifeTrust3D, LLC, an insurance consulting company; and
• Colton Groome Benefits Advisors, LLC (doing business as Colton Groome Retirement Plan
Advisors), a retirement plans consulting company.
Colton Groome Insurance Advisors, Inc., formerly doing business as Colton Groome & Company, was
founded in 1950 to provide financial products and services to business and individuals, including insurance
(life, disability, and long-term care), investments and employee benefits (retirement plans, executive benefit
plans). In 2015, Colton Groome Insurance Advisors, Inc. became a wholly-owned subsidiary of CGF.
CGFA’s IARs are also employees of CGF. In addition, CGFA’s IARs may also be registered, licensed and/or
provide material services to clients in the following capacities:
• Registered representatives of Valmark Securities, Inc.;
•
•
•
Insurance licensed and placing insurance business through Executive Insurance Agency (Akron,
OH), an insurance agency and ultimate parent of Valmark Securities, Inc.;
Insurance licensed and placing insurance business through Colton Groome Insurance Advisors,
Inc. and other insurance agencies; and
Insurance consulting services to clients of LifeTrust3D, LLC.
Any or all of these registrations/licenses/capacities and their associated relationships, along with the
commissions and other related compensation received by our IARs, create conflicts of interests with clients.
At no time however is a client under an obligation to implement (with CGFA or with any other firm) any
or all of the suggestions. Implementation is solely at the client’s discretion. While CGFA Advisors endeavor
at all times to put the interest of the clients first as part of CGFA’s fiduciary duty, clients should be aware
that the receipt of additional compensation itself creates an inherent conflict of interest, and may affect the
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judgment of these individuals when making recommendations; however, CGFA’s Code of Ethics prohibits
its IARs from putting their interests ahead of yours.
All fees paid to CGFA for advisory services are separate and distinct from the fees and expenses charged
by Funds to their shareholders. These fees and expenses are described in each Fund’s prospectus and will
generally include a management fee, other Fund expenses, and possibly a distribution fee. The Fund may
also impose sales charges. If so, the client may pay an initial or deferred sales charge. A client may invest
in a Fund directly, without the services of CGFA, and avoid paying CGFA’s fee in addition to the Fund’s
fees. In that case, the client would not receive the services provided by CGFA, which are designed, among
other things, to assist the client in determining which investment management programs and money
managers are most appropriate to the client’s financial situation and objectives. The client should review
both the fees charged by the Funds and the fees charged by CGFA and the other investment advisers chosen
to fully understand the total amount of fees to be by the client. Only then will the client be able to fully
evaluate the advisory services being provided.
As registered representatives of Valmark Securities Inc., personnel of CGFA may receive 12b-1 distribution
fees, commissions and/or other compensation from investment companies for the placement of client funds
into investment company shares or for the sale of other products (including insurance). Any activity
performed by such registered representatives is supervised by Valmark Securities Inc. CGFA does not direct
any of its brokerage to, or execute any trades through, such persons.
Certain employees of CGFA are also licensed to sell insurance products. As such, these employees are
entitled to receive commissions or other remuneration on the sale of insurance and other products. In
addition, certain employees of CGFA are also registered representatives of Valmark Securities, Inc., a
FINRA and SIPC member and registered broker-dealer. As such, these employees are entitled to receive
brokerage commissions. No client will pay both an advisory fee to CGFA and a commission to an employee
of CGFA or another CG affiliate on the same asset unless the client is notified in advance. Clients are not
obligated, contractually or otherwise, to use the services of these insurance agents, registered
representatives. Please see Item 5 – Fees and Compensation for more information.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
CGFA has adopted a Code of Ethics (the “Code”), the full text of which is available to you upon request.
CGFA’s Code has several goals. First, the Code is designed to assist CGFA in complying with applicable
laws and regulations governing its investment advisory business. Under the Advisers Act, CGFA owes
fiduciary duties to its clients. Pursuant to these fiduciary duties, the Code requires CGFA associated persons
to act with honesty, good faith and fair dealing in working with clients. In addition, the Code prohibits
associated persons from trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for CGFA’s associated persons (managers,
officers and employees). Under the Code’s Professional Standards, CGFA expects its associated persons to
put the interests of its clients first, ahead of personal interests. In this regard, CGFA associated persons are
not to take inappropriate advantage of their positions in relation to CGFA clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. From time to time, CGFA’s associated persons may invest in the same securities
recommended to clients. This may create a conflict of interest because associated persons of CGFA may
invest in securities ahead of or to the exclusion of CGFA clients. Under its Code, CGFA has adopted
procedures designed to reduce or eliminate conflicts of interest that this could potentially cause. The Code’s
personal trading policies include procedures for limitations on personal securities transactions of associated
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persons, including generally disallowing trading by an associated person in any security within one day
before any client account trades or considers trading the same security and the creation of a restricted
securities list, reporting and review of personal trading activities and pre-clearance of certain types of
personal trading activities. These policies are designed to discourage and prohibit personal trading that
would disadvantage clients. The Code also provides for disciplinary action as appropriate for violations.
Participation or Interest in Client Transactions
As outlined above, CGFA has adopted procedures to protect client interests when its associated persons
invest in the same securities as those selected for or recommended to clients. In the event of any identified
potential trading conflicts of interest, CGFA’s goal is to place client interests first.
Consistent with the foregoing, CGFA maintains policies regarding participation in initial public offerings
(“IPOs”) and private placements in order to comply with applicable laws and avoid conflicts with client
transactions. CGFA associated persons are not permitted to participate in IPOs. CFGA associated persons
wishing to invest in a private placement must submit a pre-clearance request and obtain the approval of the
Chief Compliance Officer.
If associated persons trade with client accounts (e.g., in a bundled or aggregated trade), and the trade is not
filled in its entirety, the associated person’s shares will be removed from the block, and the balance of
shares will be allocated among client accounts in accordance with CGFA’s written policy.
Item 12 - Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts, CGFA seeks
“best execution” for client trades, which is a combination of a number of factors, including, without
limitation, quality of execution, services provided and commission rates. Therefore, CGFA may use or
recommend the use of brokers who do not charge the lowest available commission in the recognition of
research and securities transaction services, or quality of execution. Research services received with
transactions may include proprietary or third-party research (or any combination) and may be used in
servicing any or all of CGFA’s clients. Therefore, research services received may not be used for the
account for which the particular transaction was affected.
CGFA typically recommends that clients establish brokerage accounts with either Schwab Advisor Services
division of Charles Schwab & Co., Inc. (“Schwab”), a FINRA registered broker-dealer, member SIPC, US
Bank or Fidelity Brokerage Services, LLC (“Fidelity Brokerage”) (collectively “Custodians”) to maintain
custody of clients’ assets. CGFA may effect trades for client accounts held with the Custodian(s), or may
in some instances, consistent with CGFA’s duty of best execution and specific investment advisory
agreement with each client, elect to execute trades elsewhere. Although CGFA may recommend that clients
establish accounts with the Custodians, it is ultimately the client’s decision where to custody assets. CGFA
does not take custody of client assets held at Fidelity Brokerage.
CGFA is independently owned and operated and is not affiliated with Schwab or Fidelity Brokerage.
Schwab:
CGFA participates in the Schwab service program, which provides access to institutional trading and
custody services. While there is no direct link between the investment advice CGFA provides and
participation in these programs, CGFA receives certain economic benefits from this program. These
benefits may include software and other technology that provides access to client account data (such as
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trade confirmations and account statements), facilitates trade execution (and allocation of aggregated orders
for multiple client accounts), provides research, pricing information and other market data, facilitates the
payment of CGFA’s fees from its clients’ accounts, and assists with back-office functions, recordkeeping
and client reporting. Many of these services may be used to service all or a substantial number of CGFA’s
accounts, including accounts not held at Schwab. Schwab may also make available to CGFA other services
intended to help CGFA manage and further develop its business. These services may include consulting,
publications and conferences on practice management, information technology, business succession,
regulatory compliance and marketing. In addition, Schwab may make available, arrange and/or pay for
these types of services to be rendered to CGFA by independent third parties. Schwab may discount or waive
fees it would otherwise charge for some of these services, pay all or a part of the fees of a third-party
providing these services to CGFA, and/or Schwab may pay for travel expenses relating to participation in
such training. Finally, participation in the Schwab program provides CGFA with access to mutual funds
which normally require significantly higher minimum initial investments or are normally available only to
institutional investors.
The benefits received through participation in the Schwab program do not necessarily depend upon the
proportion of transactions directed to Schwab. The benefits are received by CGFA, in part because of
commission revenue generated for Schwab by CGFA’s clients. This means that the investment activity in
client accounts is beneficial to CGFA , because Schwab does not assess a fee to CGFA for these services.
This creates an incentive for CGFA to continue to recommend Schwab to its clients. While it may be
possible to obtain similar custodial, execution and other services elsewhere at a lower cost, CGFA believes
that Schwab provides an excellent combination of these services. These services are not soft dollar
arrangements but are part of the institutional platforms offered by Schwab.
Fidelity:
CGFA has an arrangement with National Financial Services LLC, and Fidelity Brokerage Services LLC
(together with all affiliates, "Fidelity") through which Fidelity provides CGFA with Fidelity's "platform"
services. The platform services include, among others, brokerage, custodial, administrative support, record
keeping and related services that are intended to support intermediaries like CGFA in conducting business
and in serving the best interests of their clients but that may benefit CGFA.
Fidelity charges brokerage commissions and transaction fees for effecting certain securities transactions
(i.e., transactions fees are charged for certain no-load mutual funds, commissions are charged for individual
equity and debt securities transactions). Fidelity enables CGFA to obtain many no-load mutual funds
without transaction charges and other no-load funds at nominal transaction charges. Fidelity’s commission
rates are generally considered discounted from customary retail commission rates. However, the
commissions and transaction fees charged by Fidelity may be higher or lower than those charged by other
custodians and broker-dealers.
As part of the arrangement, Fidelity also makes available to CGFA, at no additional charge to CGFA, certain
research and brokerage services, including research services obtained by Fidelity directly from independent
research companies, as selected by CGFA (within specified parameters).
As a result of receiving such services for no additional cost, CGFA may have an incentive to continue to
use or expand the use of Fidelity's services. CGFA examined this potential conflict of interest when it chose
to enter into the relationship with Fidelity and has determined that the relationship is in the best interests of
CGFA's clients and satisfies its client obligations, including its duty to seek best execution. A client may
pay a commission that is higher than another qualified broker-dealer might charge to effect the same
transaction where the CGFA determines in good faith that the commission is reasonable in relation to the
value of the brokerage and research services received. In seeking best execution, the determinative factor
is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking
into consideration the full range of a broke-dealer’s services, including the value of research provided,
execution capability, commission rates, and responsiveness. Accordingly, although CGFA will seek
competitive rates, to the benefit of all clients, it may not necessarily obtain the lowest possible commission
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rates for specific client account transactions. Although the investment research products and services that
may be obtained by CGFA will generally be used to service all of CGFA’s clients, a brokerage commission
paid by a specific client may be used to pay for research that is not used in managing that specific client’s
account. CGFA and Fidelity are not affiliates, and no broker-dealer affiliated with CGFA is involved in the
relationship between CGFA and Fidelity.
Managers
When trades in client accounts are executed by a Manager, the best execution policies of the Manager will
apply. Clients will be provided each Manager’s Form ADV Part 2A Brochure, which contains important
information regarding the Manager’s policies and procedures regarding best execution, upon request.
Directed Brokerage
CGFA may allow certain clients to direct CGFA to use a particular broker for custodial or transaction
services on behalf of the client’s portfolio. In directed brokerage arrangements, the client is responsible for
negotiating the commission rates and other fees to be paid to the broker. Accordingly, a client who directs
brokerage should consider whether such designation may result in certain costs or disadvantages to the
client, either because the client may pay higher commissions or obtain less favorable execution, or the
designation limits the investment options available to the client.
The arrangements that CGFA has with the Custodians are designed to maximize efficiency and to be cost
effective. By directing brokerage arrangements, the client acknowledges that these economies of scale and
levels of efficiency are generally compromised when alternative brokers are used. While every effort is
made to treat clients fairly over time, the fact that a client chooses to use the brokerage and/or custodial
services of these alternative service providers may in fact result in a certain degree of delay in executing
trades for their account(s) and otherwise adversely affect management of their account(s).
By directing CGFA to use a specific broker or dealer, clients who are subject to ERISA confirm and agree
with CGFA that they have the authority to make the direction, that there are no provisions in any client or
plan document which are inconsistent with the direction, that the brokerage and other goods and services
provided by the broker or dealer through the brokerage transactions are provided solely to and for the benefit
of the client’s plan, plan participants and their beneficiaries, that the amount paid for the brokerage and
other services have been determined by the client and the plan to be reasonable, that any expenses paid by
the broker on behalf of the plan are expenses that the plan would otherwise be obligated to pay, and that the
specific broker or dealer is not a party in interest of the client or the plan as defined under applicable ERISA
regulations.
When trades in client accounts are executed by a Manager, the directed brokerage policies of the Manager will
apply. Clients will be provided each Manager’s Form ADV Part 2A Brochure, which contains important
information regarding the Manager’s policies and procedures regarding directed brokerage.
Aggregated Trade Policy
CGFAor a Manager may enter trades as a block if possible and if advantageous to clients whose accounts
have a need to buy or sell shares of the same security. This blocking of trades permits the trading of
aggregate blocks of securities composed of assets from multiple client accounts, so long as transaction costs
are shared equally and on a pro-rata basis between all accounts included in any such block. Block trading
allows CGFA or a Manager to execute equity trades in a timelier, equitable manner, and may reduce overall
costs to clients.
CGFA will only aggregate transactions when it believes that aggregation is consistent with its duty to seek
best execution (which includes the duty to seek best price) for its clients, and is consistent with the terms
of CGFA’s investment advisory agreement with each client for which trades are being aggregated. Where
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CGFA aggregates trades, each client that participates in an aggregated order will participate at the average
share price for all CGFA’s transactions in a given security on a given business day, with transaction costs
generally shared pro-rata based on each client’s participation in the transaction. On occasion, owing to the
size of a particular account’s pro rata share of an order or other factors, the commission or transaction fee
charged could be above or below a breakpoint in a pre-determined commission or fee schedule set by the
executing broker, and therefore transaction charges may vary slightly among accounts. Accounts may be
excluded from a block due to tax considerations, client direction or other factors making the account’s
participation ineligible or impractical.
When trades in client accounts are executed by a Manager, the trade aggregation policies of the Manager will
apply. Clients will be provided each Manager’s Form ADV Part 2A Brochure, which contains important
information regarding the Manager’s policies and procedures regarding trade aggregation.
Item 13 - Review of Accounts
CGFA’s Investment Committee typically meets monthly to review investment strategies and Manager
performance. Managed portfolios are reviewed at least quarterly but may be reviewed more often if
requested by the client, upon receipt of information material to the management of the portfolio, or at any
time such review is deemed necessary or advisable by CGFA. These factors may include, but are not limited
to, change in general client circumstances (e.g., marriage, divorce, retirement) or economic, political or
market conditions. One of CGFA’s IARs or principals is responsible for reviewing all accounts.
Account custodians are responsible for providing monthly or quarterly account statements which reflect the
positions (and current pricing) in each account as well as transactions in each account, including fees paid
from an account. Account custodians also provide prompt confirmation of all trading activity, and year-
end tax statements, such as 1099 forms. CGFA will provide additional written reports as needed or
requested by the client. Clients should carefully compare the statements that they receive from CGFA
against the statements that they receive from their account custodian(s).
For those clients to whom CGFA provides separate financial planning and/or consulting services, reviews
are conducted on an as-needed or agreed-upon basis. Such reviews are conducted by one of CGFA’s IARs
or principals.
Item 14 - Client Referrals and Other Compensation
CGFA has entered into promoter agreements with duly registered persons or firms to provide referrals. Under
the terms of the referral arrangement, CGFA will compensate the referral source when referrals are provided to
CGFA. These fees will be paid according to the terms of the agreement but may be a percentage of the value of
the assets of the referred client. These fees do not affect the client fees paid to CGFA. Proper disclosures will
be delivered to all referred parties by the promoter before the referral is engaged.
As noted above, CGFA may receive some benefits from their Custodial relationships based on the amount
of client assets held at the Custodian. Please see Item 12 - Brokerage Practices for more information.
However, neither the Custodian nor any other party is paid to refer clients to CGFA.
Certain employees of CGFA are also licensed to sell insurance products. These employees will earn
commission-based compensation for selling insurance products, including insurance products sold to clients
of CGFA. In addition, certain employees of CGFA are also registered representatives of Valmark Securities,
Inc., a FINRA and SIPC member and registered broker-dealer. As such, these employees are entitled to
receive brokerage commissions. Insurance commissions and brokerage commissions earned by employees
of CGFA are separate from CGFA’s Investment Advisory Service Fees. Please see Item 5 – Fees and
Compensation for more information.
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Item 15 - Custody
CGFA is deemed to have custody of client assets when CGFA obtains login credentials to the client’s
brokerage or other custodial accounts, and such credentials provide CGFA with the ability to withdraw
funds or securities or transfer them to an account not in the client's name at a qualified custodian. The intent
of login credentials is to aggregate information on behalf of the client. While CGFA may have the ability
to withdraw funds or securities, CGFA has adopted policies and procedures to monitor and supervise its
practices when it has custody of client assets to prevent this. CGFA does not take custody of client assets at
Fidelity Brokerage and will not log into end customer accounts on the Fidelity platform.
CGFA has also retained an independent accounting firm to perform a surprise examination once during
each calendar year as prescribed by Rule 206(4)-2 of the Investment Advisers Act of 1940, as amended. In
addition, CGFA may be deemed to have “soft” custody of client assets because CGFA’s portfolio
management fees are normally debited directly from client account(s), unless other arrangements are made.
Either Schwab, US Bank or Fidelity Brokerage is the custodian for nearly all client accounts at CGFA.
From time to time however, clients may select an alternate broker to hold accounts in custody. In any case,
it is the custodian’s responsibility to provide clients with confirmations of trading activity, tax forms and at
least quarterly account statements. Clients are advised to review this information carefully, and to notify
CGFA of any questions or concerns. Clients are also asked to promptly notify CGFA if the custodian fails
to provide statements on each account held.
From time to time and in accordance with CGFA’s investment advisory agreement with clients, CGFA will
provide additional reports. As mentioned above, the account balances reflected on these reports should be
compared to the balances shown on the brokerage statements to ensure accuracy. At times there may be
small differences due to the timing of dividend reporting, pending trades or other similar issues.
Item 16 - Investment Discretion
As described in Item 4 - Advisory Business, CGFA will accept clients on either a discretionary or non-
discretionary basis.
For discretionary accounts, the client’s investment advisory agreement gives CGFA the authority to carry
out various activities in the account, generally including the following: (i) trade execution; (ii) the ability
to request checks on behalf of the client; and (iii) the withdrawal of advisory fees directly from the account.
CGFA then directs investment of the client’s portfolio using its discretionary authority. The client may limit
the terms of this authority to the extent consistent with the client’s investment advisory agreement with
CGFA and the requirements of the client’s custodian. If required by a client’s custodian, the client may also
execute a Limited Power of Attorney (“LPOA”), which allows CGFA to carry out trade recommendations
and approved actions in, and give instructions to the custodian related to, the portfolio.
For non-discretionary accounts, the client may also execute an LPOA, which allows CGFA to carry out
trade recommendations and approved actions in the portfolio. However, in accordance with CGFA’s non-
discretionary investment advisory agreement with the client, CGFA does not implement trading
recommendations or other actions in the account unless and until the client has approved the
recommendation or action.
Both discretionary and non-discretionary account clients may impose reasonable restrictions on CGFA’s
discretionary authority, subject to CGFA’s investment advisory agreement with the client and the
requirements of the client’s custodian.
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Item 17 - Voting Client Securities
As a policy and in accordance with CGFA’s investment advisory agreement, CGFA does not vote proxies
related to securities held in client accounts. The custodian of the account will normally provide proxy
materials directly to the client. While clients may contact CGFA with questions relating to proxy procedures
and proposals, CGFA generally does not research particular proxy proposals.
Item 18 - Financial Information
Because CGFA does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance, and currently does not have any financial condition that is reasonably likely to impair
its ability to meet contractual commitments to clients, CGFA has nothing to disclose under this Item 18.
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