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Item 1
Cover Page
Comprehensive Financial Planning, Inc.
SEC File Number: 801 – 55646
Brochure
Dated 05/07/2025
Contact: Richard J. Walters, CFP®, AIF® -
Chief Compliance Officer
5995 Lemon Street
East Petersburg, Pennsylvania 17520
www.compcos.com
This brochure provides information about the qualifications and business practices of
Comprehensive Financial Planning, Inc. (the “Registrant”). If you have any questions
about the contents of this brochure, please contact us at (717) 569-6667 or
rwalters@compcos.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Comprehensive Financial Planning, Inc. is also available on
the SEC’s website at www.adviserinfo.sec.gov or our website compcos.com.
References herein to Comprehensive Financial Planning, Inc. as a “registered investment
adviser” or any reference to being “registered” does not imply a
certain level of skill or training.
Item 2
Material Changes
Comprehensive Financial Planning, Inc.’s most recent update to Part 2A of Form ADV was
made May 7, 2025. This annual update does not contain any material changes to our business
since its last update. A copy of our Complete Form ADV Brochure Part 2A and Brochure
Supplement on all of our advisers is available by contacting Comprehensive Financial Planning,
Inc.
Form ADV Part 2A requires registered investment advisers to amend their brochure when
information becomes materially inaccurate.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business………………………………………………………….…………………….3
Fees and Compensation ................................................................................................................ 7
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 10
Item 6
Item 7
Types of Clients .......................................................................................................................... 10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 11
Item 9 Disciplinary Information ............................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 15
Item 12 Brokerage Practices .................................................................................................................... 16
Item 13 Review of Accounts .................................................................................................................... 18
Item 14 Client Referrals and Other Compensation .................................................................................. 19
Item 15 Custody ....................................................................................................................................... 20
Investment Discretion ................................................................................................................. 20
Item 16
Item 17 Voting Client Securities .............................................................................................................. 20
Item 18 Financial Information ................................................................................................................. 21
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Item 4
Advisory Business
A. Comprehensive Financial Planning, Inc. (the “Registrant” or “CFPI”) is a corporation formed
on February 28, 1984, in the Commonwealth of Pennsylvania. The Registrant became
registered as an Investment Adviser Firm in 1986. The Registrant is owned by Richard J.
Walters, (the “Principal”), CFP®, AIF® - Mr. Walters is also the Registrant’s President.
B. As discussed below, the Registrant offers to its clients (pension and profit-sharing plans,
individuals, business entities, trusts, estates and charitable organizations, etc.) investment
advisory services, and, to the extent specifically requested by a client, financial planning and
related consulting services.
INVESTMENT ADVISORY SERVICES
The client can determine whether to engage the Registrant to provide discretionary and/or
non-discretionary investment advisory services on a fee basis. The Registrant’s annual
investment advisory fee is based upon a percentage (%) of the market value of the assets
placed under the Registrant’s management between 1.75 % and 0.20% for Equity
investments and 0.26% for cash and cash equivalent investments. In certain circumstances, if
pension, profit sharing, or 401k plans have over 500 employees and assets in excess of $50
million dollars in plan assets, Registrant will consider an annual “flat fee” usually between
$155 to $200 per participant, based on the number of plan participants at the beginning of the
plan year.
THE MANAGED PORTFOLIO PROGRAM
The Registrant offers investment advisory service to its clients under its Managed Portfolio
Program. The Managed Portfolio Program is an intermediate to long-term proposition,
designed for clients seeking to participate in intermediate to long-term bull markets, while
avoiding the potential severe declines of intermediate to long-term bear markets. The
investment services under The Managed Portfolio Program are managed on a regular and
continuous basis. The Managed Portfolio Program attempts to coordinate and monitor the
client’s investment portfolio based on the client’s designated investment objectives, risk
tolerance, and goals.
The services offered within the Managed Portfolio Program include: continual asset
management and implementation services, summarized portfolio reports, semi-annual
account reports to clients detailing with account holdings, and a newsletter reviewing the
markets, the economy and the Registrant’s current investment outlook.
RETIREMENT CONSULTING
The Registrant also provides non-discretionary pension consulting services, pursuant to
which it assists sponsors of self-directed retirement plans as well as trustee directed
retirement plans with the selection and/or monitoring of investment alternatives (generally
open-end mutual funds) from which plan participants shall choose in self-directing the
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investments for their individual plan retirement accounts if it is a self-directed retirement
plan. In addition, to the extent requested by the plan sponsor, the Registrant shall also
provide participant level education designed to assist participants in identifying the
appropriate investment strategy for their retirement plan accounts. Also, the Registrant
provides participant enrollment meetings to provide education on how the plan sponsor plan
document functions. The terms and conditions of the engagement shall generally be set forth
in a separate agreement between the Registrant and the plan sponsor.
Comprehensive Financial Planning, Inc. shall serve as a “fiduciary” within the meaning of
Section 3(21) under the Employee Retirement Income Security Act of 1974 (ERISA) with
respect to retirement accounts for the plan sponsor. Such advisers provide advice to
retirement plans – they do not take control of the plan assets, so the plan sponsor has the final
decisions regarding implementation of the investment options.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, the Registrant may determine to provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone separate
fee basis.
The Registrant uses a two-fold approach when providing financial planning and consulting
services to its clients. First, the Registrant takes a broad view of the client’s financial picture.
Second, the Registrant attempts to coordinate and formulate an interrelated plan by working
closely with each client’s other professional advisers.
The Registrant begins each client relationship with a background interview, learning the
client’s current financial positions, income stream, expenditures, retirement position, and
investment portfolio. Thereafter, the client’s individual planner analyzes taxable income
statements, cash flow statements, income tax returns, insurance policies, investment
portfolio, retirement plan, balance sheets, and the client’s investment objectives. After
gathering this information, the individual planner is able, with the cooperation of the client’s
other professionals (attorney, accountant, investment adviser, insurance adviser), to form a
strategic plan of action. A formal plan is delivered to the client for comments and
adjustments, followed by execution. If changes in a client’s financial circumstances warrant
it, the planner may, on an hourly basis, revise and update the client’s financial plan.
The Registrant’s planning and consulting fees are generally rendered at a rate of three
hundred dollars ($300.00) per hour, but in certain limited circumstances may be negotiable
(depending upon the level and scope of the services required and the professional rendering
the services). Prior to engaging the Registrant to provide planning or consulting services,
clients are generally required to enter into a Financial Planning and Consulting Agreement
with Registrant setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee
that is due from the client prior to Registrant commencing services.
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Subsequent to the completion of a client’s initial financial plan and analysis, the client may
terminate the Registrant’s on-going financial planning agreement upon ten (10) day’s written
notice to the Registrant.
If requested by the client, Registrant may recommend the services of other professionals for
implementation purposes, including the Registrant’s representatives in their individual
capacities as registered representatives of a broker-dealer and/or in their individual capacities
as licensed insurance agents. (See disclosure at Items 10 B and 10 C below). The client is
under no obligation to engage the services of any such recommended professional. The
client retains absolute discretion over all such implementation decisions and is free to accept
or reject any recommendation from the Registrant. Please Note: If the client engages any
such recommended professional, and a dispute arises thereafter relative to such engagement,
the client agrees to seek recourse exclusively from and against the engaged professional.
Please Also Note: It remains the client’s responsibility to promptly notify the Registrant if
there is ever any change in his/her/its financial situation or investment objectives for the
purpose of reviewing/evaluating/revising Registrant’s previous recommendations and/or
services.
MISCELLANEOUS
Non-Investment Consulting/Implementation Services. To the extent requested by the
client, the Registrant may provide consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, retirement planning, etc. Neither
the Registrant, nor any of its representatives, serves as an attorney or accountant, and no
portion of the Registrant’s services should be construed as same. To the extent requested by
a client, the Registrant may recommend the services of other professionals for certain non-
investment implementation purposes (i.e., attorneys, accountants, insurance agents, etc.),
including representatives of the Registrant in their separate licensed/registered capacities as
discussed below. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from the
Registrant. Please Note: If the client engages any such recommended professional, and a
dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from and against the engaged professional. Please Also Note: It remains the
client’s responsibility to promptly notify the Registrant if there is ever any change in
his/her/its financial situation or investment objectives for the purpose of reviewing,
evaluating, or revising Registrant’s previous recommendations and/or services.
Retirement Rollovers - No Obligation/Conflict of Interest: A client leaving an employer typically
has four options (and may engage in a combination of these options): 1.) leave the money in his
former employer’s plan, if permitted, 2.) roll over the assets to his new employer’s plan, if one is
available and rollovers are permitted, 3.) rollover to an IRA, or 4.) cash out the account value (which
could, depending upon the client’s age, result in adverse tax consequences). The Registrant may
recommend an investor roll over plan assets to an Individual Retirement Account (IRA) managed by
the Registrant. As a result, the Registrant and its representatives may earn an asset-based fee. In
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contrast, a recommendation that a client or prospective client leave his or her plan assets with his or
her old employer or roll the assets to a plan sponsored by a new employer will generally result in no
compensation to the Registrant (unless you engage the Registrant to monitor and/or manage the
account while maintained at your employer). The Registrant has an economic incentive to encourage
an investor to roll plan assets into an IRA that the Registrant will manage or to engage the Registrant
to monitor and/or manage the account while maintained at your employer. There are various factors
that the Registrant may consider before recommending a rollover, including but not limited to: i) the
investment options available in the plan versus the investment options available in an IRA; ii) fees
and expenses in the plan versus the fees and expenses in an IRA; iii) the services and responsiveness
of the plan’s investment professionals versus the Registrant’s; iv) protection of assets from creditors
and legal judgments; v) required minimum distributions and age considerations, and vi) employer
stock tax consequences, if any. No client is under any obligation to rollover plan assets to an IRA
managed by the Registrant or to engage the Registrant to monitor and/or manage the account while
maintained at your employer. The Registrant follows the guidelines of Department of Labor (DOL)
Prohibited Transaction Exemption 2020-02 (PTE 2020-02).
Please Note: Cash Positions. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated market
conditions/events will occur), the Registrant may maintain cash positions for defensive
purposes. All cash positions (money markets, etc.) shall be included as part of assets under
management for purposes of calculating the Registrant’s advisory fee. The Registrant’s
Chief Compliance Officer, Richard J. Walters, CFP®, AIF®, remains available to
address any questions that a client or prospective client may have regarding the above
fee billing practice.
Please Note-Use of Mutual Funds and/or ETFs (Exchange-Traded Funds): Many mutual funds
and/or ETFs are available directly to the public. Thus, a prospective client can obtain many of the
mutual funds and/or ETFs that may be recommended and/or utilized by the Registrant independent of
engaging the Registrant as an investment advisor. However, if a prospective client determines to do
so, he/she will not receive the Registrant's initial and ongoing investment advisory services.
Please Note: Non-Discretionary Service Limitations. Clients that determine to engage the
Registrant on a non-discretionary investment advisory basis must be willing to accept that
the Registrant cannot effect any account transactions without obtaining prior consent to any
such transaction(s) from the client. Thus, in the event of a market correction during which the
client is unavailable or unavailable timely, the Registrant will be unable to effect any account
transactions (as it would for its discretionary clients) without first obtaining the client’s
consent.
Client Obligations. In performing its services, the Registrant shall not be required to verify
any information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains
his/her/its responsibility to promptly notify the Registrant if there is ever any change in
his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s written Brochure as set forth on Part 2A of
Form ADV shall be provided to each client prior to, or contemporaneously with, the
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execution of the Managed Portfolio Program Agreement, Advisory Agreement for Defined
Contribution Plans or Financial Planning and Consulting Agreement.
C. The Registrant shall provide investment advisory services specific to the needs of each client.
Prior to providing investment advisory services, an investment adviser representative will
ascertain each client’s investment objective(s). Thereafter, the Registrant shall allocate
and/or recommend that the client allocate investment assets consistent with the designated
investment objective(s). The client may, at any time, impose reasonable restrictions, in
writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of February 28, 2025, the Registrant had $384,032,696.07 in assets under management on
a discretionary basis and $35,266,438.49 in assets under management on a non-discretionary
basis.
Item 5
Fees and Compensation
A. THE MANAGED PORTFOLIO PROGRAM AGREEMENT AND/OR ADVISORY AGREEMENT FOR
DEFINED CONTRIBUTION PLANS
If a client determines to engage the Registrant to provide discretionary and/or non-
discretionary investment advisory services on a fee basis, the Registrant’s annual investment
advisers fee shall be based upon a percentage (%) of the market value and type of assets
placed under the Registrant’s management (between 1.75 % and 0.20% for equity
investments and 0.26% for cash and cash equivalent investments) as follows:
MANAGED PORTFOLIO PROGRAM FEE SCHEDULE
(Expressed as % of Asset in Managed Account)
Asset Value
Fee Schedule
Less than $250,000
$250,000 but less than $500,000
$500,000 but less than $1,000,000
$1,000,000 but less than $5,000,000
$5,000,000 but less than $10,000,000
$10,000,000 but less than $50,000,000
$50,000,000 plus
INVESTED EQUITY PORTION OF PORTFOLIO
1.75%
1.50%
1.25%
0.85%
0.60%
0.40%
0.20%
CASH AND CASH EQUIVALENT
PORTION OF PORTFOLIO
0.26%
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Flat Fee
If a client has over 500 employees and assets in excess of $50,000,000, the fee may be an
annual flat fee determined by multiplying $155 to $200 by the number of plan participants as
of the beginning of the plan year.
Fee Calculation Process
CFPI fee calculations are based on our “Managed Portfolio Program Agreement”
Fee Schedule Exhibit “A”. Modifications to Exhibit A may occur under the
following circumstances as described on the respective Addendum:
• Addendum to Managed Portfolio Program Agreement “Affiliated
Employee” - is herein defined as an individual employed by a client with
whom we manage their corporate accounts or retirement plan (i.e.: 401(k),
Pension Plan, Profit Sharing Plan, etc.). This fee reduction will also be
extended to the Affiliated Employees spouse/significant other, children
and stepchildren.
• Addendum to Managed Portfolio Program Agreement “Affiliated Party” -
is defined as certain individuals, corporate accounts and retirement plans
associated with one employer. This is deemed to include all Owners,
Executives, Retirement Plans and the Trustees of the retirement plan. This
definition is also deemed to include the families of Affiliated Parties
(spouse, significant other, children, stepchildren, grandchildren,
son/daughter in law, etc.).
• Addendum to Managed Portfolio Program Agreement “Rollover” - As this
is a rollover IRA from an existing client’s retirement plan (i.e.: 401(k),
Pension Plan, Profit Sharing Plan, etc.), the fee billed for this account will
be the same fee billed for client’s retirement plan. Once this fee is
established, it will remain unchanged unless the assets of this IRA grow to
the point that the account, on a standalone basis, would warrant a
reduction in fee being charged according to the Fee Schedule stated within
the agreement.
• Addendum to Managed Portfolio Program Agreement “Family-
Employee”- is defined as current employee of the advisor firm and any
individual that was employed by the advisor firm and has: a) satisfactorily
completed one (1) year of service and b) has terminated service in good
standing- as determined by the advisor firm.
1) Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's Managed Portfolio Program and/or Advisory Agreement for
Defined Contribution Plans and the custodial/clearing agreement may authorize the
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custodian to debit the account for the Registrant's investment advisory fee and to directly
remit that management fee to the Registrant in compliance with regulatory procedures. In
the event that the Registrant bills the client directly, payment is due upon receipt of the
Registrant’s invoice. The Registrant shall deduct fees and/or bill clients semi-annually or
quarterly in special situations in arrears, based upon the market value of the client’s
portfolio on the last trading day of each advisory fee period, unless specified otherwise in
the program description.
2) As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab
and Co., Inc. (“Schwab”), Matrix Trust Company (Broadridge Financial Solutions), T.
Rowe Price Investment Services, Inc. (“T. Rowe Price”) and/or The Vanguard Group,
Inc. (“Vanguard”) serve as the broker-dealer/custodian for client investment management
assets. Should the client direct, or under certain circumstances, the Registrant may utilize
the services of other trading platforms, including, but not limited to, Empower, Great
West, Principal, Nationwide, etc. Broker-dealers such as Schwab, Matrix Trust Company
(Broadridge Financial Solutions), T. Rowe Price and/or Vanguard, etc. may charge
brokerage commissions and/or transaction fees for effecting certain securities
transactions (e.g., transaction fees are charged for certain no-load mutual funds,
commissions are charged for individual equity and fixed income securities transactions).
In addition to Registrant’s investment management fee, brokerage commissions and/or
transaction fees, clients will also incur, relative to all mutual fund and exchange traded
fund purchases, charges imposed at the fund level (e.g., management fees and other fund
expenses).
3) Registrant's annual investment advisory fee shall be prorated and paid semi-annually or
quarterly, in arrears, based upon the market value of the assets on the last business day of
the previous six months or three months. The Registrant does not generally require an
annual minimum fee or asset level for investment advisory services. The Registrant, in
its sole discretion, may charge a lesser investment management fee based upon certain
criteria. (i.e., anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition,
negotiations with client, etc.).
The Managed Portfolio Program Agreement and/or Advisory Agreement for Defined
Contribution Plans between the Registrant and the client will continue in effect until
terminated by either party by written notice in accordance with the terms of the Managed
Portfolio Program Agreement and/or Advisory Agreement for Defined Contribution
Plans. The Managed Portfolio Program Agreement and/or Advisory Agreement for
Defined Contribution Plans requires ten (10) days advance written notice for termination.
Upon termination, the Registrant shall debit the account for the pro-rated portion of the
unpaid advisory fee based upon the number of days that services were provided during
the billing period.
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B. FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, the Registrant may determine to
provide financial planning and/or consulting services (including investment and non-
investment related matters, including estate planning, insurance planning, etc.) on a stand-
alone fee basis. The Registrant’s planning and consulting fees are generally rendered at a
rate of three hundred dollars ($300.00) per hour, but in certain limited circumstances may be
negotiable (depending upon the level and scope of the services required and the professional
rendering the services).
The Financial Planning and Consulting Agreement may be terminated by either party by
written notice. If the Financial Planning and Consulting Agreement is terminated within ten
(10) days from the date of inception, all fees paid in advance will be refunded to the client.
Should the Financial Planning and Consulting Agreement be terminated at any other time,
the client will receive a pro-rata invoice for all services performed up until the date of
termination.
1) Please Note: Clients may purchase investment products recommended by
Registrant through other, non-affiliated broker dealers or agents.
2) The Registrant does not receive more than 50% of its revenue from advisory
clients as a result of commissions or other compensation for the sale of
investment products the Registrant recommends to its clients.
3) When Registrant’s representatives sell an investment product on a commission
basis, the Registrant does not charge an advisory fee in addition to the
commissions paid by the client for such product. When providing services on an
advisory fee basis, the Registrant’s representatives do not also receive
commission compensation for such advisory services. However, a client may
engage the Registrant to provide investment management services on an advisory
fee basis and separate from such advisory services purchase an investment
product from Registrant’s representatives on a separate commission basis.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include pension and profit-sharing plans, individuals,
business entities, trusts, estates, and charitable organizations. The Registrant does not
generally require an annual minimum fee or asset level for investment advisory services.
The Registrant, in its sole discretion, may charge a lesser investment management fee based
10
upon certain criteria (i.e., anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, etc.).
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
The Registrant uses the methods of analysis discussed below as investment monitoring
criteria to periodically adjust the client’s account. The Registrant believes that asset
allocation across different asset classes may help to even out investment returns over time.
Asset allocation is the process in investing of determining long-term allocations to available
asset classes based on personal risk tolerances, income, and the time horizon of the client.
A. The Registrant may utilize the following methods of security analysis:
1) Charting - (analysis performed using charts of market patterns and security activity in
an attempt to identify current trends and trend reversals to forecast the direction of
prices)
The Registrant uses the 200 day and the 100 day moving average charts for selected
representative investment sectors – i.e., balanced mutual funds, aggressive growth
mutual funds, growth mutual funds, value mutual funds, growth & income mutual
funds, bond mutual funds, international mutual funds, foreign mutual funds, utility
mutual funds, real estate mutual funds, precious metal mutual funds, sector mutual
funds, other mutual funds, the DJIA and the S&P 500 indexes, other indexes, ETF’s
(Exchange-Traded Funds) as well as the actual investments selected. This presents a
potential risk as past results do not correlate to future performance.
2) Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
The Registrant monitors on a monthly basis the ratings of individual mutual funds
utilized, including fund yield, rate of return, the percentile ranking of the fund within
its investment category, as well as its volatility in both up and down markets.
Fundamental analysis does not attempt to anticipate market movements. This
presents a potential risk, as when the price of a security moves up and/or down along
with the overall market regardless of the economic and financial factors considered in
evaluating the fund.
3) Technical – (analysis performed on historical and present data, focusing on price and
trade volume, to forecast the direction of prices)
The Registrant attempts to stay aware of and assimilate a broad range of economic
data, general stock market movements, interest rate and inflationary trends that may
have a direct bearing on changing investment allocation recommendations and
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positions. Technical analysis does not consider the underlying financial condition of
the fund. This presents a risk in that a poorly managed or poorly financed company
could underperform regardless of the market direction.
4) Cyclical – (analysis is related to Technical analysis)
The Registrant attempts to measure the movements of a fund against the market in an
attempt to predict the movement of the fund. This present a potential risk as past
results do not predict future performance.
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
a. Long Term Purchases (securities held at least a year plus)
b. Short Term Purchases (securities sold within a year)
c. Fund Manager experience and track record over a period of time.
d. Fund Manager so there is no style drifting to achieve higher returns
Please Note: Investment Risk. Different types of investments involve varying degrees of
risk, and it should not be assumed that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an
accurate market analysis, the Registrant must have access to current/new market
information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be
compiled with outdated market information, severely limiting the value of the
Registrant’s analysis. Furthermore, an accurate market analysis can only produce a
forecast of the direction of market values. There can be no assurances that a
forecasted change in market value will materialize into actionable and/or profitable
investment opportunities.
The Registrant’s primary investment strategy - Long Term Purchases and Short-Term
Purchases – are fundamental investment strategies. However, every investment
strategy has its own inherent risks and limitations. For example, longer term
investment strategies require a longer investment time period to allow for the strategy
to potentially develop. Shorter term investment strategies require a shorter
investment time period to potentially develop but, as a result of more frequent
trading, may incur higher transactional costs when compared to a longer-term
investment strategy.
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C. Currently, the Registrant primarily allocates client investment assets, on a
discretionary and/or non-discretionary basis, among various no-load mutual funds.
Other investment vehicles, such as loaded mutual funds, ETFs (exchange-traded
funds), individual stocks (equities) or bonds (debt), and fixed income securities may
also be utilized depending upon each individual client’s investment objectives.
D. Most recently Political Risks have a global and domestic stocks risk. Political events
anywhere in the world may have unforeseen consequences to the stock markets
globally and domestically. Also, global investments can provide currency conversion
risk, as well as, different accounting and financial reporting standards that can vary
by countries.
E. Bond investing globally or domestically are subjected to changing interest rate risks
as well as maturity, liquidity, political and credit risks. If interest rates are falling,
usually the underlaying value of the bond price will increase. On the other hand, if
interest rates are increasing, usually the underlaying value of the bond price will
decrease.
F. Business Risk are concerns when investing in a particular industry, sector (Large-Cap
Growth, Large-Cap Value, Mid-Cap Growth, Mid-Cap Value, Small-Cap Growth,
Small-Cap Value, etc.) or a specific company and that could have an impact on the
value of your investments.
G. Overseas investments are subject to fluctuation in the value of the dollar against the
currency of the investment’s originating country. This is known as Currency Risk
that will be present in investing in mutual funds, ETF’s (exchange-traded funds,
individual stocks (equities) or bonds (debt) and fixed income securities.
H. Inflation Risks means the value of a dollar today may buy more than a dollar 5-years
from now. The concern is your purchasing power typically decreases as the rate of
inflation increases or vise versa.
I. Liquidity Risk is a concern when investing in companies that are illiquid or cannot
readily convert an investment into cash such as Real Estate investments.
J. The Registrant as well as the service providers in which the Registrant are dealing
with are subjected to risks associated with Cybersecurity Risk. Cybersecurity is used
to describe the current technology, processes and practices designed to protect
networks, systems, computers, cell phones, programs, and data from both intentional
cyber-attacks or hacking by computer programmers as well as unintentional damage
or interruption that can result in damage or interruption from computer viruses,
computer and telecommunications failures caused by unauthorized persons or
companies with security breaches. While the Registrant has established a plan in the
event of cybersecurity breaches, there are inherent limitations in such plans,
strategies, systems, policies and procedures including the possibility that certain risks
have not been identified.
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When concerning investing in mutual funds, ETFs (exchange-traded funds), individual stocks
(equities) or bonds (debt), fixed income securities, etc. carefully review the material that is
provided such as prospectus, trusts agreements, offering documents or any corresponding
investment agreements for additional information on what risks or investment strategies will
be taken. Any investing in securities involves risk of loss that clients need to consider as
well as the length of time of the investment.
Item 9
Disciplinary Information
Neither the Registrant nor any management person of the Registrant has been the subject of
any disciplinary actions within the last ten years.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading adviser, or a representative of the foregoing.
B. Licensed Insurance Agents. The Registrant’s Principal and certain associated persons, in
their individual capacities, are licensed insurance agents, and may recommend the purchase
of certain insurance-related products on a commission basis. As referenced in Item 4 B.
above, clients can engage certain of Registrant’s representatives to effect insurance
transactions on a commission basis.
C. Conflict of Interest: The recommendation by either Richard J. Walters, CFP®, AIF®,
Brooke W. Herr, Michael V. Kowalick, Wendel L. King, AIF®, Patrick J. Cloonan, Jr.,
CFP®, CDFA®, CDS™, and/or Damon P. Heller, AIF®, CPFA® that a client purchase a
securities or insurance commission product presents a conflict of interest, as the receipt of
commissions may provide an incentive to recommend investment products based on
commissions received, rather than on a particular client’s need. No client is under any
obligation to purchase any commission products from Richard J. Walters, CFP®, AIF®,
Brooke W. Herr, Michael V. Kowalick, Wendel L. King, AIF®, Patrick J. Cloonan, Jr.,
CFP®, CDFA®, CDS™ and/or Damon P. Heller. AIF®, CPFA®. Clients are reminded that
they may purchase insurance products recommended by Registrant through other, non-
affiliated insurance agents. The Registrant’s Chief Compliance Officer, Richard J.
Walters, CFP®, AIF®, remains available to address any questions that a client or
prospective client may have regarding the above conflicts of interest.
Comprehensive Benefit Marketing Services, Inc: The Registrant is affiliated with
Comprehensive Benefit Marketing Services, Inc., an independent employee benefit
consulting firm (“Comprehensive Benefit”). The Registrant and associated persons may,
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from time to time, recommend that clients engage the services of Comprehensive Benefit.
Clients are under no obligation to engage Comprehensive Benefit and are reminded that they
may engage other, non-affiliated consulting firms.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisers that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant also
maintains and enforces written policies reasonably designed to prevent the misuse of material
non-public information by the Registrant or any person associated with the Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are also
recommended to clients. This practice may create a situation where the Registrant and/or
representatives of the Registrant are in a position to materially benefit from the sale or
purchase of those securities. Therefore, this situation creates a potential conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the Registrant
did not have adequate policies in place to detect such activities. In addition, this requirement
can help detect insider trading, “front-running” (i.e., personal trades executed prior to those
of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the Registrant
must provide the Chief Compliance Officer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person. The
Registrant requires all representatives of the Registrant to report in writing from The Policies
and Procedures manual a “Quarterly Holdings of Reportable Securities” at the end of each
calendar year quarter before the end of the next month. Additionally, each Access Person
must provide the Chief Compliance Officer or his/her designee with a written report of the
Access Person’s current securities holdings at least once each twelve (12) month period
thereafter on a date the Registrant selects; provided, however that at any time that the
Registrant has only one Access Person, he or she shall not be required to submit any
securities report described above.
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D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates a
situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a potential conflict of interest. As indicated above in Item 11 C., the Registrant has a
personal securities transaction policy in place to monitor the personal securities transaction
and securities holdings of each of Registrant’s Access Persons. The Registrant requires all
representatives of the Registrant to report in writing from The Policies and Procedures
manual a “Quarterly Holdings of Reportable Securities” at the end of each calendar year
quarter before the end of the next month. The Registrant follows applicable federal and
Pennsylvania state regulations for the industry.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-dealer/custodian
for execution and/or custodial services (exclusive of those clients that may direct the
Registrant to use a specific broker-dealer/custodian), Registrant generally recommends that
investment management accounts be maintained at Schwab, Matrix Trust Company
(Broadridge Financial Solutions), T. Rowe Price, and/or Vanguard, etc. Prior to engaging
Registrant to provide investment management services, the client will be required to enter
into a formal Managed Portfolio Program Agreement with Registrant setting forth the terms
and conditions under which Registrant shall manage the client's assets, and a separate
custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that the Registrant considers in recommending Schwab, Matrix Trust Company
(Broadridge Financial Solutions), T. Rowe Price, and/or Vanguard (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant's clients shall comply with the
Registrant's duty to obtain best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where the
Registrant determines, in good faith, that the commission/transaction fee is reasonable in
relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Accordingly, although Registrant will seek competitive rates, it
may not necessarily obtain the lowest possible commission rates for client account
transactions. The brokerage commissions or transaction fees charged by the designated
broker-dealer/custodian are exclusive of, and in addition to, the Registrant's investment
management fee. The Registrant’s best execution responsibility is qualified if securities that
it purchases for client accounts are mutual funds that trade at net asset value as determined at
the daily market close.
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1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant may receive
from Schwab, Matrix Trust Company (Broadridge Financial Solutions), T. Rowe Price,
and/or Vanguard (or another broker-dealer/custodian) without cost (and/or at a discount)
support services and/or products, certain of which assist the Registrant to better monitor
and service client accounts maintained at such institutions. Included within the support
services that may be obtained by the Registrant may be investment-related research,
pricing information and market data, software and other technology that provide access to
client account data, compliance and/or practice management-related publications,
discounted or gratis consulting services, discounted and/or gratis attendance at
conferences, meetings, and other educational and/or social events, marketing support,
computer hardware and/or software and/or other products used by Registrant in
furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products that may be received
may assist the Registrant in managing and administering client accounts. Others do not
directly provide such assistance, but rather assist the Registrant to manage and further
develop its business enterprise.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab, Matrix Trust Company (Broadridge Financial Solutions), T. Rowe
Price and/or Vanguard, etc. as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab, Matrix Trust Company (Broadridge
Financial Solutions), T. Rowe Price, and/or Vanguard, or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or
other investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Richard J. Walters, CFP®, AIF®,
remains available to address any questions that a client or prospective client may
have regarding the above arrangement and any corresponding perceived conflict of
interest such arrangement may create.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements
(when a client requires that account transactions be effected through a specific broker-
dealer). In such client directed arrangements, the client will negotiate terms and
arrangements for their account with that broker-dealer, and Registrant will not seek better
execution services or prices from other broker-dealers or be able to “batch” the client's
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
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Please Note: In the event that the client directs Registrant to effect securities transactions
for the client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or
transaction costs than the accounts would otherwise incur had the client determined to
effect account transactions through alternative clearing arrangements that may be
available through Registrant.
The Registrant’s Chief Compliance Officer, Richard J. Walters, CFP®, AIF®,
remains available to address any questions that a client or prospective client may
have regarding the above arrangement.
B. To the extent that the Registrant provides investment management services to its clients, the
transactions for each client account generally will be effected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at approximately
the same time. The Registrant may (but is not obligated to) combine or “bunch” such orders
to obtain best execution, to negotiate more favorable commission rates or to allocate
equitably among the Registrant’s clients’ differences in prices and commissions or other
transaction costs that might have been obtained had such orders been placed independently.
Under this procedure, transactions will be averaged as to price and will be allocated among
clients in proportion to the purchase and sale orders placed for each client account on any
given day. The Registrant shall not receive any additional compensation or remuneration as
a result of such aggregation.
C. Throughout the year the Registrant may experience a trade error caused by the Registrant or
custodian. In the event this occurs; the Registrant will ensure that the client account will
have no negative loss. The adjustment will be made as needed in order to put the client in
such a position as if the error had never occurred at no cost to the client. The Registrant
attempts to minimize trading errors by reconciling trades.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant's Principals and/or
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives and/or
financial situation. All clients (in person or via telephone) are encouraged to review financial
planning issues (to the extent applicable), investment objectives and account performance
with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
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C. Portfolio Activity. The Registrant has a fiduciary duty to provide services consistent with the client’s
best interest. As part of its investment advisory services, the Registrant will review client portfolios
on an ongoing basis to determine if any changes are necessary based upon various factors, including,
but not limited to, market conditions, investment performance, fund manager tenure, style drift,
account additions/withdrawals, and/or a change in the client’s investment objective. Based upon these
factors, there may be extended periods of time when the Registrant determines that changes to a
client’s portfolio are neither necessary nor prudent. The Registrant’s advisory fee remains payable
during periods of account inactivity.
D. Clients are provided, at least quarterly, with written or online access to transaction
confirmation notices and regular written summary account statements directly from the
broker-dealer/custodian and/or program sponsor for the client accounts. The Registrant may
also provide a written or electronic periodic report summarizing account activity and
performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant may receive an indirect economic benefit
from Schwab, Matrix Trust Company (Broadridge Financial Solutions), T. Rowe Price,
and/or Vanguard, etc. The Registrant, without cost (and/or at a discount), may receive
support services and/or products from Schwab, Matrix Trust Company (Broadridge
Financial Solutions), T. Rowe Price, and/or Vanguard, etc.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab, Matrix Trust Company (Broadridge Financial Solutions), T. Rowe
Price, and/or Vanguard, etc. as a result of this arrangement. There is no corresponding
commitment made by the Registrant to Schwab, Matrix Trust Company (Broadridge
Financial Solutions), T. Rowe Price, and/or Vanguard, or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or other
investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Richard J. Walters, CFP®, AIF®, remains
available to address any questions that a client or prospective client may have
regarding the above arrangement and any corresponding perceived conflict of interest
any such arrangement may create.
B.
If a client is introduced to the Registrant by either an unaffiliated or an affiliated promoter,
Registrant may pay that promoter a referral fee in accordance with the requirements of Rule
206(4)-1 (Marketing Rule) of the Investment Advisers Act of 1940, and any corresponding
state securities law requirements. Any such referral fee shall be paid solely from the
Registrant’s investment management fee and shall not result in any additional charge to the
client. If the client is introduced to the Registrant by an unaffiliated promoter, the promoter,
at the time of the solicitation, shall disclose the nature of their promoter relationship, and
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shall provide each prospective client with a copy of the Registrant’s written Brochure and
with a copy of the written disclosure statement from the promoter to the client disclosing the
terms of the arrangement between the Registrant and the promoter, including the
compensation to be received by the promoter from the Registrant.
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a semi-annual or in certain circumstances agreed upon by the Registrant and the
Client on a quarterly basis. Clients are provided, at least quarterly, with written or, if the
clients elect to have, electronic transaction confirmation notices and regular written summary
account statements directly from the broker-dealer/custodian and/or program sponsor for the
client accounts. The Registrant may also provide a written periodic report summarizing
account activity and performance.
Please Note: To the extent that the Registrant provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided by the
Registrant with the account statements received from the account custodian. Please Also
Note: The account custodian does not verify the accuracy of the Registrant’s advisory fee
calculation.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services on
a discretionary basis. Prior to the Registrant assuming discretionary authority over a client’s
account, the client shall be required to execute a Managed Portfolio Program Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions involving the assets in the
client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at anytime, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
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client shall be voted, and (2) making all elections relative to any mergers, acquisitions, tender
offers, bankruptcy proceedings or other type events pertaining to the client’s investment
assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. Should the Registrant, if engaged to perform financial planning and consulting services,
require upfront retainers, said retainers will not exceed more than $1,200 per client.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over certain
client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Richard J. Walters,
CFP®, AIF®, remains available to address any questions that a client or prospective
client may have regarding the above disclosures and arrangements.
Walters/Comprehensive Financial Planning/ADV/ADV Filling/2025/Brochure Revised 2025 5 07
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