Overview
- Headquarters
- Troy, MI
- Average Client Assets
- $3.1 million
- SEC CRD Number
- 125936
Fee Structure
Primary Fee Schedule (CONFIDENTIAL MANAGEMENT ADVISORS, INC. ADV BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.50% |
| $250,001 | $750,000 | 1.25% |
| $750,001 | $1,500,000 | 1.00% |
| $1,500,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | Negotiable | Negotiable |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 98.01%
- Total Client Accounts
- 132
- Discretionary Accounts
- 122
- Non-Discretionary Accounts
- 10
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Primary Brochure: CONFIDENTIAL MANAGEMENT ADVISORS, INC. ADV BROCHURE (2026-03-27)
View Document Text
CONFIDENTIAL MANAGEMENT ADVISORS, INC.
1700 West Big Beaver
Suite 320
Troy, MI 48084
Telephone: 248.540.7511
Facsimile: 248.540.9261
Website: www.confidentialmgt.com
March 27, 2026
FORM ADV PART 2
BROCHURE
This brochure provides information about the qualifications and business practices of
Confidential Management Advisors, Inc. If you have any questions about the contents of this
brochure, please contact us at 248.540.7511. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Confidential Management Advisors, Inc. is also available on the
SEC's website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Confidential
Management Advisors, Inc. is 125936.
Confidential Management Advisors, Inc. is a Registered Investment Adviser. Registration with
the United States Securities and Exchange Commission or any state securities authority does
not imply a certain level of skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated February 7, 2025, we have no material changes to
report.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Additional Information
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Item 4 Advisory Business
Description of Services and Fees
Confidential Management Advisors, Inc. is a registered investment adviser based in Troy, Michigan.
We are organized as a corporation under the laws of the State of Michigan. We have been providing
investment advisory services since 1988. Craig Adams is the principal owner. Currently, we offer the
following investment advisory services, which are personalized to each individual client:
Investment Supervisory Services
•
• Non-Supervisory Investment Services
The following paragraphs describe our services and fees. As used in this brochure, the words "we",
"our" and "us" refer to Confidential Management Advisors, Inc. ("CMAI"). The words "you", "your" and
"client" refer to you as either a client or prospective client of our firm. Also, you may see the term
Associated Person throughout this Brochure. As used in this Brochure, our Associated Persons are
our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
Investment Supervisory Services
CMAI offers investment supervisory services as described below. All investment advice is specifically
developed to meet each client's unique personal requirements and objectives. When you retain CMAI
for investment supervisory services, we will meet with you to talk about issues and gather information
on your personal objectives and risk tolerance along with information on your current income,
expenses and savings (your personal "suitability information"). Combining assumptions on inflation,
tax rates and expected rates of return with your personal suitability information, CMAI will construct an
initial financial forecast model (or models) to preview potential outcomes based on your current
circumstance. While we do not expect any forecast to be correct, if we are fortunate, potential
problems will show up in advance. More importantly, we can use models to develop asset allocation
targets to: (1) match your specific personal requirements, (2) monitor and measure progress and (3)
make changes as circumstances evolve. Once your asset allocation target model has been developed
using the appropriate investments, we will monitor performance on an ongoing basis. Periodically, and
as needed, the allocation target model will be revisited and adjusted as market conditions and/or your
personal requirements change over time.
If you participate in our discretionary management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow our firm to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted by
the investment advisory agreement you sign with our firm, a power of attorney, or trading authorization
forms. You may limit our discretionary authority (for example, limiting the types of securities that can
be purchased for your account) by providing our firm with your restrictions and guidelines in writing. If
you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to
executing any transactions on behalf of your account.
We will send you an invoice for the payment of our advisory fee, or we will deduct our fee directly from
your account through the qualified custodian holding your funds and securities. We will deduct our
advisory fee only when you have given our firm written authorization permitting the fees to be paid
directly from your account. Further, the qualified custodian will deliver an account statement to you at
least quarterly. These account statements will show all disbursements from your account. You should
review all statements for accuracy. We will also receive a duplicate copy of your account statements.
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You may terminate our services upon 7 days' written notice to our firm. Upon notice of termination, we
will await further instructions from you as to what steps you request to liquidate and/or transfer the
portfolio and remit the proceeds. You will incur a pro rata charge for services rendered prior to the
termination of such services, which means you will incur advisory fees only in proportion to the number
of days in the quarter for which you are a client. If you have pre-paid advisory fees that we have not
yet earned, you will receive a prorated refund of those fees.
Managing Personal Resources - Confidential Management Advisors, Inc. ("CMAI")
CMAI has developed a proprietary asset allocation process to meet current and potential future
investment distribution needs, "personal resource management" (PRM). The process is a holistic
approach to optimizing the potential value of a client's personal resources using detailed financial
forecasting models and analysis. Client-specific asset allocation models diversify across active,
passive, tactical and dynamic management disciplines and across all major asset classes. Fees are
charged on all assets under the direction of the PRM allocation models.
CMAI Personal Resource Management maximum fee schedule is as follows:
Assets Under Management
Maximum
Annual Fee
$25,000 - $250,000
1.50%
$250,001 - $750,000
1.25%
750,001 - $1,500,000
1.00%
Over $1,500,000
Negotiable
Investment management and PRM fees are paid quarterly in advance based on the value of assets
under management and, or direction as of the last day of the previous quarter. Assets coming under
management and, or direction on a day within a given quarter will be charged for the balance of that
quarter based on the value of those assets on the day the assets come under management and, or
direction of our firm. CMAI is not compensated on the basis of a share of capital gains upon or capital
appreciation of the funds or any portions of client funds. Fees are negotiable at the discretion of
CMAI.
Third Party Advisors
On occasion, we may utilize a "third party advisor" (TPA) investment management service to manage a
portion of a client's asset allocation. All TPA investment advisors are carefully screened to meet the
personal resource management requirements of each client. There is no guarantee that the advisory
services offered will result in the clients' goals and objectives being met. Nor is there any guarantee of
profit or protection from loss. The TPA investment advisors we select may charge annual
management fees. These fees range from 0.2% to 3.0% depending on the investment markets utilized
and total amounts under management. Our firm may share up to fifty percent of the management fees
being charged by the selected investment advisors. If a TPA is selected to actively manage your
portfolio and assume discretionary investment authority over your account, CMAI will assume
discretionary authority to hire and fire that TPA and/or reallocate your assets to other TPAs where we
deem such action appropriate.
When selecting TPAs we require a five year history under the same management and management
objectives in line with the asset classes used to create investment allocation target model using our
forecasting and allocation programs. TPAs for each asset class are: (1) ranked according to the
investment returns achieved in relation to the amount of risk experienced, (2) the top ten TPAs in each
asset class are ranked according to performance in up and down markets, and (3) five-year quarterly
performance of the top two or three TPAs is reviewed for consistency with respect to their chosen
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benchmark and peer performance and ranked accordingly. Finally, the business and work
environment of the top two or three TPA's in each class is investigated in an effort to understand the
probability that managers will stay with the organization. If we feel the work environment is positive for
the employees, that TPA can be added to our approved list. If not, we move to the next TPA on the list
and repeat the process.
All investments in our program are expected to remain in place and under our supervision for a
minimum of three years. Under our proprietary monitoring process, certain changes in management
and/or unusual negative performance may cause a TPA to be put on a watch list or removed from our
program. TPAs that are removed are replaced by the next TPA to successfully pass our screen for
that investment class.
The advisory fee you pay to the TPA is established and payable in accordance with the disclosure
brochure provided by each TPA to whom you are referred. These fees may or may not be negotiable.
Our compensation may differ depending upon the individual agreement we have with each TPA. As
such, a conflict of interest may arise where our firm or our Associated Persons may have an incentive
to recommend one TPA over another TPA with whom we have more favorable compensation
arrangements or other advisory programs offered by TPAs with whom we have less or no
compensation arrangements.
You will be required to sign an agreement directly with the recommended TPA(s). You may terminate
your advisory relationship with the TPA according to the terms of your agreement with the TPA. You
should review each TPA's disclosure brochure for specific information on how you may terminate your
advisory relationship with the TPA and how you may receive a refund, if applicable. You should
contact the TPA directly for questions regarding your advisory agreement with the TPA.
For the types of services described, if a client were independently to select them separately without the
aid of our firm, costs may be more or less than if the services were received through us.
Non-Supervisory Investment Services
We also provide non-supervisory investment services in the form of Personal Resource Management
(PRM) "Executive Summary & Guidebook" reports which analyze a client's personal resources and
provides financial forecasting models to evaluate client objectives and alternatives.
The cost of the PRM "Executive Summary & Guidebook" report series is dependent upon:
1. The complexity of the information being organized and analyzed
2. The time required to make and confirm entries into the PRM database
3. The complexity of PRM issues identified and addressed
The maximum flat-fee charge for the "Executive Summary & Guidebook" series is $5,500.
"Special Issue" reports addressing specific client PRM issue areas are available. Construction of
"Special Issue" reports will be billed at an hourly rate. The maximum hourly rate is $450 and depends
on the complexity of the issues being analyzed. At our discretion fees are negotiable.
Our non-supervisory investment services clients are under no obligation to implement any investment
strategies developed during the PRM process with our firm or any affiliate or associate of our firm.
Additionally, we provide PRM Strategic Planning Services to corporate employees through corporate
benefit plan programs. Some of our PRM clients are provided with estate and tax planning services
under company-sponsored financial planning benefit programs. These services may be billed to the
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corporate benefit plan programs through our firm. Employees provide their tax and estate planning
invoices to us. We include these invoices along with our Personal Resource Management billings to
the corporate sponsor. The corporate sponsor pays our firm and we retain only the financial planning
fee for PRM Strategic Planning Services and then forward the estate and tax planning fees to the firms
performing those services.
Types of Investments
We offer advice on equity securities, exchange traded funds, mutual funds, corporate debt securities,
commercial paper, certificates of deposit, municipal securities, investment company securities, U.S.
Government securities. We may also offer advice on, separately managed accounts and limited
partnerships, options contracts on securities and commodities, futures contracts on securities and
commodities, and interest in partnerships investing in real estate, and oil and gas interests. You may
request that we refrain from investing in particular securities or certain types of securities. You must
provide these restrictions to our firm in writing.
Assets Under Management
As of February 24, 2026, we provide continuous management services for $161,095,240 in client
assets on a discretionary basis, and $794,193 in client assets on a non-discretionary basis.
Item 5 Fees and Compensation
Please refer to the Advisory Business section in this Brochure for information on our advisory fees, fee
deduction arrangements, and refund policy according to each service we offer.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed
by the broker-dealer or custodian through which your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all the fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage
practices, please refer to the Brokerage Practices section of this Disclosure Brochure.
Compensation for the Sale of Securities or Other Investment Products
Persons providing investment advice on behalf of our firm are registered representatives with
Confidential Management Financial Services, Inc. ("CMFS"), a securities broker-dealer, and a member
of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. In
their capacity as registered representatives, these persons receive commission-based compensation
in connection with past purchase and sale of securities or other investment products, including asset-
based sales charges, service fees or 12b-1 fees, for the sale or holding, of mutual funds for the sale of
investment company products. Compensation earned by these persons in their capacities as
registered representatives is separate and in addition to our advisory fees. Because this practice
presents a conflict of interest as persons providing investment advice to advisory clients on behalf of
our firm who are registered representatives have an incentive to recommend investment products
based on the compensation received effect securities transactions for the purpose of generating
commissions rather than solely based on your needs. Therefore, no current or potential future mutual
fund positions having 12b-1 fees payable to any persons providing investment advice to advisory
clients on behalf of our firm will be included in any current or future advisory fees.
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Persons providing investment advice to advisory clients on behalf of our firm often select or
recommend mutual fund investments available through various custodians. In many instances, the
mutual fund investments available from custodians do not allow client access to share classes that do
not pay 12b-1 fees which are less expensive. Persons providing investment advice to advisory clients
on behalf of our firm will select or recommend the most advantaged options available from custodians.
In some instances, these options will include share classes which pay 12b-1 fees.
You are under no obligation, contractually or otherwise, to purchase securities products through any
person affiliated with our firm who receives compensation described above.
Purchases in variable annuity contracts may be subject to payment of commissions to CMFS.
Ongoing variable annuity distribution fees or "12b-1 fees". Additionally, we provide PRM Strategic
Planning Services to corporate employees through corporate benefit plan programs. Some of our
PRM clients are provided with estate and tax planning services under company-sponsored financial
planning benefit programs. These services may be billed to the corporate benefit plan programs
through our firm. Employees provide their tax and estate planning invoices to us. We include these
invoices along with our Personal Resource Management billings to the corporate sponsor. The
corporate sponsor pays our firm and we retain only the financial planning fee for PRM Strategic
Planning Services and then forward the estate and tax planning fees to the firms performing those
services.", if any, are also paid to CMFS. Full disclosure is made to client by means of investment
prospectus. Clients are under no obligation to purchase products through the CMFS.
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. However, you are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Side-by-side
management refers to the practice of managing accounts that are charged performance-based fees
while at the same time managing accounts that are not charged performance-based fees.
Performance-based fees are fees that are based on a share of capital gains or capital appreciation of
a client's account. Our fees are calculated as described in the Advisory Business section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, trusts, estates, beneficiaries, pension and profit
sharing plans, and charitable organizations.
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your Account if it falls below a minimum size which, in our sole
opinion, is too small to effectively manage.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
Our investment strategies and advice will vary depending upon your unique needs and requirements.
As such, we determine investments and allocations based upon your predefined objectives, risk
tolerance, distribution time horizons, financial information, liquidity needs, and other various suitability
factors. Your restrictions and guidelines may affect the composition of your portfolio.
Using proprietary and third party research, CMAI classifies the world investment universe into specific
asset classes. Your investments are diversified across these classes based on your present and
expected future distribution requirements. To capture returns over time, we utilize both passive
indexed and active management disciplines to diversify across these classes. Your asset allocation
target model will be unique to your circumstance.
The major material risk with our investment strategies is that all investment classes and all investment
managers suffer losses at the same time.
We may also use one or more of the following methods of analysis or investment strategies when
providing investment advice to you:
• Fundamental Analysis - involves analyzing individual companies and their industry groups, such
as a company's financial statements, details regarding the company's product line, the
experience and expertise of the company's management, and the outlook for the company's
industry. The resulting data is used to measure the true value of the company's stock
compared to the current market value.
• Technical Analysis - involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
• Charting Analysis - involves the gathering and processing of price and volume information for a
particular security. This price and volume information is analyzed using mathematical
equations. The resulting data is then applied to graphing charts, which is used to predict future
price movements based on price patterns and trends.
The risk of market timing based on technical analysis is that charts may not accurately predict future
price movements. Current prices of securities may reflect all information known about the security and
day to day changes in market prices of securities may follow random patterns and may not be
predictable with any reliable degree of accuracy. The risk of fundamental analysis is that information
obtained may be incorrect and the analysis may not provide an accurate estimate of earnings, which
may be the basis for a stock's value. If securities prices adjust rapidly to new information, utilizing
fundamental analysis may not result in favorable performance.
Our strategies and investments may have unique and significant tax implications. Efforts will be made
to allocate your resources with potential tax consequences in mind. However, regardless of your
account size or any other factors, we strongly recommend that you continuously consult with a tax
professional prior to and throughout the investing of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Custodians will default to
the FIFO accounting method for calculating the cost basis of your investments. You are responsible
for contacting your tax advisor to determine if this accounting method is the right choice for you. If your
tax advisor believes another accounting method is more advantageous, please provide written notice
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to our firm immediately and we will alert your account custodian of your individually selected
accounting method. Please note that decisions about cost basis accounting methods will need to be
made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent
or guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
We offer advice on equity securities, exchange traded funds, mutual funds, corporate debt securities,
commercial paper, certificates of deposit, municipal securities, investment company securities, U.S.
Government securities. We may also offer advice on, separately managed accounts and limited
partnerships, options contracts on securities and commodities, futures contracts on securities and
commodities, and interest in partnerships investing in real estate, and oil and gas interests if
appropriate to your needs and requirements. Each type of security has its own unique set of risks
associated with it and it would not be possible to list here all of the specific risks of every type of
investment. Even within the same type of investment, risks can vary widely. However, in very general
terms, the higher the anticipated return of an investment, the higher the risk of loss associated with it.
There are numerous ways of measuring the risk of equity securities (also known simply as "equities" or
"stock"). In very broad terms, the value of a stock depends on the financial health of the company
issuing it. However, stock prices can be affected by many other factors including, but not limited to:
the class of stock (for example, preferred or common); the health of the market sector of the issuing
company; and, the overall health of the economy. In general, larger, better established companies
("large cap") tend to be safer than smaller start-up companies ("small cap") but the mere size of an
issuer is not, by itself, an indicator of the safety of the investment.
Mutual funds and exchange traded funds are professionally managed collective investment systems
that pool money from many investors and invest in stocks, bonds, short-term money market
instruments, other mutual funds, other securities or any combination thereof. The funds will have a
managers that trade the funds' investments in accordance with the funds' investment objective. While
mutual funds and ETFs generally provide diversification, risks can be significantly increased if a fund is
concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities.
Exchange traded funds differ from mutual funds since they can be bought and sold throughout the day
like stock and their price can fluctuate throughout the day. The returns on mutual funds and ETFs can
be reduced by the costs to manage the funds. Also, while some mutual funds are "no load" and
charge no fee to buy into, or sell out of, the fund, other types of mutual funds do charge such fees
which can also reduce returns. Mutual funds can also be "closed end" or "open end". So-called "open
end" mutual funds continue to allow in new investors indefinitely which can dilute other investors'
interests.
A limited partnership is a financial affiliation that includes at least one general partner and a number of
limited partners. The partnership invests in a venture, such as real estate development or oil
exploration, for financial gain. The general partner does not usually invest any capital, but has
management authority and unlimited liability. That is, the general partner runs the business and, in the
event of bankruptcy, is responsible for all debts not paid or discharged. The limited partners have no
management authority and confine their participation to their capital investment. That is, limited
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partners invest a certain amount of money and have nothing else to do with the business. However,
their liability is limited to the amount of the investment. In the worst case scenario for a limited partner,
he/she loses what he/she invested. Profits are divided between general and limited partners according
to an arrangement formed at the creation of the partnership.
Item 9 Disciplinary Information
Neither our firm nor any of our associated persons has any reportable disciplinary information.
Item 10 Other Financial Industry Activities and Affiliations
Arrangements with Affiliated Entities
CMAI is affiliated with Confidential Management Financial Services, Inc. (CRD# 18214) through
common control and ownership. Confidential Management Financial Services, Inc. is a securities
broker-dealer and a member of the Financial Industry Regulatory Authority and the Securities Investor
Protection Corporation. Persons providing investment advice on behalf of our firm are also registered
representatives with Confidential Management Financial Services, Inc. In their capacity as registered
representatives, these persons will receive commission-based compensation in connection with the
purchase and sale of securities, including 12b-1 fees for the sale of investment company products.
Compensation earned by these persons in their capacities as registered representatives is separate
from our advisory fees. This practice presents a conflict of interest because persons providing
investment advice on behalf of our firm who are registered representatives have an incentive to effect
securities transactions for the purpose of generating commissions rather than solely based on your
needs.
Confidential Management Financial Services, Inc., is also a licensed Michigan insurance agency.
Persons providing investment advice on behalf of our firm are licensed as insurance agents. These
persons will earn commission-based compensation for selling insurance products, including insurance
products they sell to you. Insurance commissions earned by these persons are separate from our
advisory fees. Please see the "Fees and Compensation" section in this Brochure for more information
on the compensation received by insurance agents who are affiliated with our firm.
While we believe that compensation charged by our affiliates are competitive, such compensation may
be higher than fees charged by other firms providing the same or similar services. You are under no
obligation to use our affiliates' services and may obtain comparable services and/or lower fees through
other firms.
We do not provide legal or tax advice and have no material relationships with related persons with law
or accounting firms. In the course of providing PRM services, we may refer you to legal or accounting
firms we have had experience with. Our firm is not compensated in any way for these referrals.
Recommendation of Other Advisers
We may recommend that you use a third party adviser ("TPA") based on your needs and suitability.
We will receive compensation from the TPA for recommending that you use their services. These
compensation arrangements present a conflict of interest because we have a financial incentive to
recommend the services of the third party adviser. You are not obligated, contractually or otherwise, to
use the services of any TPA we recommend.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Our Code of Ethics also requires that certain persons associated with our
firm submit reports of their personal account holdings and transactions to a qualified representative of
our firm who will review these reports on a periodic basis. Persons associated with our firm are also
required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written
policies reasonably designed to prevent the misuse or dissemination of material, non-public
information about you or your account holdings by persons associated with our firm.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting us at the telephone number listed on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this Brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To eliminate this conflict of interest, it is our policy that neither our Associated Persons nor we
shall have priority over your account in the purchase or sale of securities.
Item 12 Brokerage Practices
Clients will generally direct the firm to execute securities transactions through a specific broker dealer
or custodian. Clients should be aware, that by doing so, the client may not necessarily receive the
best execution at a competitive commission. Not all advisers require their clients to direct brokerage.
In the event that a client does not direct brokerage we may execute securities transactions
through Schwab Advisor Services division of Charles Schwab & Co., Inc. ("Schwab"), a securities
broker-dealer and member of the Securities Investor Protection Corporation (SIPC), Financial Industry
Regulatory Authority (FINRA).
We may also execute securities transactions through other broker/dealers. We will seek a credit
worthy firm that provides discounted commission rates, competitive and prompt execution, excellent
clearance and settlement capabilities, and is responsive to the reporting and trading needs of the firm
and its clients. We may also consider the firm's reputation and value of research provided. The best
execution trade price is not the sole factor the firm considers when evaluating best execution or
selecting a custodian. We are not obligated to seek competitive bids. In recognition of the value and
services received clients do not necessarily pay the lowest commission available.
Persons providing investment advice on behalf of CMAI are also registered representatives and/or
licensed insurance agents with Confidential Management Financial Services, Inc. (CMFS), a securities
broker-dealer and licensed insurance agency. In this capacity, they may receive commission-based
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compensation in connection with the purchase and sale of securities and insurance products that are
separate and in addition to CMAI advisory fees. This possibility presents a potential conflict of interest
because persons providing investment advice on behalf of CMAI may have an incentive to effect
securities or insurance transactions for the purpose of generating commissions rather than based
solely on your needs. From time to time, a financial product or products which CMFS is in a position to
provide may be recommended. However, clients are neither obligated nor required to use CMFS
should they choose to accept those recommendations.
Research and Other Benefits
Schwab provides our firm with access to its institutional trading and operations services, which are
typically not available to Schwab retail investors. Schwab services may include research, brokerage,
custody, access to mutual funds and other investments that are otherwise available only to institutional
investors or would require significantly higher minimum initial investments. Schwab also makes
available other products and services that benefit our firm but may not benefit our clients' accounts.
These include software and other technology that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution, provide research, pricing information
and other market data, facilitate payment of our advisory fees from our clients' accounts, and assist
with back-office support, recordkeeping and client reporting. Our access to the foregoing products and
services is not contingent upon our committing to Schwab any specific amount of business (assets in
custody or trading).
The products and services we receive from TD Ameritrade and/or Schwab will generally be used in
servicing all of our clients' accounts. Our use of these products and services will not be limited to the
accounts that paid commissions to the broker-dealer for such products and services.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Block Trades
We combine multiple orders for shares of the same securities purchased for discretionary accounts;
however, we do not combine orders for non-discretionary accounts. Accordingly, non-discretionary
accounts may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for
you and you may pay higher commissions, fees, and/or transaction costs than clients who enter into
discretionary arrangements with our firm.
Item 13 Review of Accounts
Accounts directly managed by our firm are updated daily and reviewed for errors, portfolio composition
and performance experience. Accounts managed by third party investment advisors and managers
are reviewed weekly and compared to market indexes and other proprietary benchmarks. Our reviews
are conducted by Craig M. Adams, principal of our firm. Currently, approximately 300 accounts
representing around 85 relationships are being reviewed.
Reports are generated quarterly unless more frequent reports are requested by clients. We will verify
that custodial statements of assets and confirmations of transactions are the same as those reflected
on our reports. Any discrepancies are investigated and resolved with custodian prior to sending to
clients. Report information includes cost, income and performance for each position for latest period.
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Item 14 Client Referrals and Other Compensation
As disclosed under the "Fees and Compensation" section in this Brochure, persons providing
investment advice on behalf of our firm are licensed insurance agents, and are registered
representatives with Confidential Management Financial Services, Inc., a securities broker-dealer, and
a member of the Financial Industry Regulatory Authority and the Securities Investor Protection
Corporation. For information on the conflicts of interest this presents, and how we address these
conflicts, please refer to the "Fees and Compensation" section.
We do not compensate any individual or firm for client referrals.
Item 15 Custody
We directly debit your account(s) for the payment of our advisory fees. This ability to deduct our
advisory fees from your accounts causes our firm to exercise limited custody over your funds or
securities. We do not have physical custody of any of your funds and/or securities. Your funds and
securities will be held with a bank, broker-dealer, or other independent, qualified custodian. You will
receive account statements from the independent, qualified custodian(s) holding your funds and
securities at least quarterly. The account statements from your custodian(s) will indicate the amount of
our advisory fees deducted from your account(s) each billing period. You should carefully review
account statements for accuracy. We will also provide statements to you reflecting the amount of
advisory fee deducted from your account.
If you have a question regarding your account statement or if you did not receive a statement from
your custodian, please contact Craig Adams, President and Chief Compliance Officer at the telephone
number listed on the cover page of this brochure.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, a power of attorney, and/or trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to the
"Advisory Business" section in this Brochure for more information on our discretionary management
services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s).
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of common
stock or mutual funds, you are responsible for exercising your right to vote as a shareholder.
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In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide financial information to our clients because we do not:
require the prepayment of more than $1,200 in fees and six or more months in advance, or
take custody of client funds or securities, or
•
•
• have a financial condition that is reasonably likely to impair our ability to meet our commitments
to you.
Item 19 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact us at the telephone number located on the cover page of this brochure, if you
have any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, the trade error will be corrected in the trade error account of the executing
broker-dealer and you will not keep the profit.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
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