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Item 1
Cover Page
Connors Investor Services, Inc.
SEC File Number: 801 – 6211
ADV Part 2A, Brochure
Dated: March 31, 2025
Contact: Debora M. Covell, Chief Compliance Officer
1210 Broadcasting Road
Wyomissing, PA 19610
This Brochure provides information about the qualifications and business practices of Connors
Investor Services, Inc. (the “Registrant”). If you have any questions about the contents of this
Brochure, please contact us at (610) 376-7418. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Connors Investor Services, Inc. also is available on the SEC’s website
at www.adviserinfo.sec.gov.
References herein to Connors Investor Services, Inc. as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
There has not been any material changes to this Brochure since the January 12, 2024 annual update filing.
ANY QUESTIONS: Connors Investor Services Inc.’s Chief Compliance Officer, Debora M.
Covell, remains available to address any questions that an existing or prospective client may
have regarding this Brochure.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation ................................................................................................................ 8
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 10
Item 6
Item 7
Types of Clients .......................................................................................................................... 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 9
Item 9 Disciplinary Information ............................................................................................................ 12
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 12
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 13
Item 12 Brokerage Practices .................................................................................................................... 15
Item 13 Review of Accounts .................................................................................................................... 18
Item 14 Client Referrals and Other Compensation .................................................................................. 18
Item 15 Custody ....................................................................................................................................... 18
Investment Discretion ................................................................................................................. 19
Item 16
Item 17 Voting Client Securities .............................................................................................................. 19
Item 18 Financial Information ................................................................................................................. 18
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Item 4
Advisory Business
Connors Investor Services, Inc. (the “Registrant”) is a corporation formed in the State of
Delaware. The Registrant is principally owned by Peter J. Connors. Mr. Connors is the
Registrant’s President.
B. As discussed below, the Registrant offers investment advisory services to its clients,
(generally: individuals, high net worth individuals, pooled investment vehicles, pension
and profit-sharing plans, trusts, estates, charitable organizations, investment partnerships,
and business entities). The Registrant does not provide financial planning or related
consulting services. As described in greater detail below, the Registrant is the investment
adviser to various private investment funds. In this Brochure, we refer to clients who are
individuals or institutions investing through managed accounts as clients and we refer to
the pooled investment vehicles as the affiliated private funds.
INVESTMENT MANAGEMENT SERVICES
The Registrant provides investment management services on a discretionary basis. The
Registrant’s annual investment advisory fee is based upon a percentage (%) of the market
value of the assets placed under the Registrant’s management. Before engaging the
Registrant to provide investment advisory services, clients are required to enter into an
Investment Advisory Agreement with Registrant setting forth the terms and conditions of
the engagement (including termination), describing the scope of the services to be
provided, and the fee that is due from the client. To commence the investment advisory
process, an investment adviser representative will first ascertain each client’s investment
objectives and then allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objectives. Once allocated, the Registrant
provides ongoing monitoring and review of account performance and asset allocation as
compared to client investment objectives, and may periodically execute transactions for
the account based upon such reviews.
MISCELLANEOUS
No Financial Planning or Non-Investment Consulting/Implementation Services. The
Registrant does not provide financial planning and related consulting services regarding
non-investment related matters, such as estate planning, tax planning, insurance, etc.
Registrant does not serve as an attorney, accountant, or insurance agency, and no portion
of its services should be construed as legal, accounting, or insurance brokerage services.
Accordingly, Registrant does not prepare estate planning documents, tax returns or sell
insurance products. To the extent requested by a client, Registrant may recommend the
services of other professionals for certain non-investment implementation purpose (i.e.
attorneys, accountants, insurance agents, etc.). Clients are reminded that they are under no
obligation to engage the services of any such recommended professional. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject
any recommendation made by Registrant or its representatives. If the client engages any
unaffiliated recommended professional, and a dispute arises thereafter relative to such
engagement, the client agrees to seek recourse exclusively from and against the engaged
professional.
Affiliated Mutual Fund. The Registrant is the investment adviser to the Connors Hedged
Equity Fund (the “Fund”), a mutual fund registered under the Investment Company Act
of 1940, that employs a growth strategy in conjunction with the use of an options strategy
to hedge against market risk (there being no assurance that such strategy will be successful)
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If the Fund’s investment strategy is appropriate for a client, the Registrant can use its
discretion to invest all or a portion of client assets in the Fund. The Fund provides an
opportunity for smaller accounts to participate in the same diversified strategy utilized by
the Registrant for separately managed larger accounts. Information regarding the Fund,
including its maximum expense ratio (currently 1.16%), is set forth in the Fund prospectus,
a copy of which is available from the Registrant upon request. Client assets invested in the
Fund are excluded from the Registrant’s investment advisory fee discussed at Item 5 below.
The Registrant’s only compensation for assets invested in the Fund is the management fee
payable to the Registrant at the Fund level. Please Note: A client can advise the
Registrant’s Chief Compliance Officer, Debora M. Covell, in writing, to limit the amount
of assets to be invested in the Fund. See additional disclosure at Item 5.C. below.
Affiliated Private Investment Funds. The Registrant is the General Partner of CIS
Aggressive Growth Partners, CIS Balanced Investment Partners, CIS Balanced Investment
Partners II, CIS Hedged Growth Partners, CIS Income & Growth Partners, CIS Index
Overwrite Partners and CIS Microcap Growth Partners (collectively referred to as the
“affiliated private funds”). The Registrant, on a non-discretionary basis, may recommend
that qualified clients consider allocating a portion of their investment assets to the affiliated
private funds. The terms and conditions for participation in the affiliated private funds,
including management fees, conflicts of interest, and risk factors, are set forth in the fund’s
offering documents. Registrant’s clients are under absolutely no obligation to consider or
make an investment in any private investment fund.
Affiliated Private Investment Fund Risk Factors: Private investment funds
generally involve various risk factors, including, but not limited to, the potential
for complete loss of principal, liquidity constraints, and lack of transparency, a
complete discussion of which is set forth in each fund’s offering documents, which
will be provided to each client for review and consideration. Unlike liquid
investments that a client may maintain, private investment funds do not provide
daily liquidity or pricing. Each prospective client investor will be required to
complete a Subscription Agreement, pursuant to which the client shall establish
that he/she is qualified for investment in the fund and acknowledges and accepts
the various risk factors that are associated with such an investment.
Conflict Of Interest. Because the Registrant earns compensation from the
affiliated private funds that may exceed the fee that the Registrant would earn
under its standard asset-based fee schedule referenced in Item 5 below, the
recommendation that a client become an investor in the affiliated private funds
presents a conflict of interest. No client is under any obligation to become an
investor in the affiliated private funds. The Registrant’s Chief Compliance
Officer, Debora M. Covell, remains available to address any questions
regarding this conflict of interest.
Affiliated Private Investment Fund Valuation. The current value of any
affiliated private investment fund could be significantly more or less than the
original purchase price or the price reflected in any supplemental account
report. If an affiliated private investment fund has invested in a third-party fund,
the investment manager of that fund is responsible for determining the value of
interests in that fund. The Registrant will rely on values provided by the third-
party fund’s manager.
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Unaffiliated Private Investment Funds. Registrant may also provide investment advice
regarding unaffiliated private investment funds. No client is under any obligation to becom
an investor in a private investment fund. Registrant, on a non-discretionary basis, may also
recommend that certain qualified clients consider an investment in unaffiliated private
investment funds. Registrant’s role relative to the private investment funds shall be limited
to its initial and ongoing due diligence and investment monitoring services. Registrant’s
clients are under absolutely no obligation to consider or make an investment in a private
investment fund(s).
Unaffiliated Private Investment Fund Risk Factors: Private investment funds
generally involve various risk factors, including, but not limited to, potential for
complete loss of principal, liquidity constraints and lack of transparency, a
complete discussion of which is set forth in each fund’s offering documents, which
will be provided to each client for review and consideration. Unlike liquid
investments that a client may own, private investment funds do not provide daily
liquidity or pricing. Each prospective client investor will be required to complete
a Subscription Agreement, pursuant to which the client shall establish that he/she
is qualified for investment in the fund, and acknowledges and accepts the various
risk factors that are associated with such an investment.
Unaffiliated Private Investment Fund Valuation: In the event that Registrant
references private investment funds owned by the client on any supplemental
account reports prepared by Registrant, the value(s) for all private investment
funds owned by the client shall reflect the most recent valuation provided by the
fund sponsor. The current value of any private investment fund could be
significantly more or less than the original purchase price or the price
reflected in any supplemental account report.
Affiliated Collective Investment Trust. The Registrant manages Employee Income
Security Act of 1974, as amended, (“ERISA”) assets in the Connors Covered Call Fund
(“CIT”). The CIT is bank maintained and not registered with the Securities and Exchange
Commission. The CIT is not a mutual fund registered under the Investment Company Act
of 1940, as amended (“1940 Act”) or other applicable law, and unit holders are not entitled
to the protections of the 1940 Act. The regulations applicable to the CIT are different from
those applicable to a mutual fund. The CIT’s units are not securities registered under the
Securities Act of 1933, as amended or applicable securities laws of any state or other
jurisdiction.
Retirement Plan Rollovers. A client or prospective client leaving an employer typically
has four options regarding an existing retirement plan (and may engage in a combination
of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll
over the assets to the new employer’s plan, if one is available and rollovers are permitted,
(iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account
value (which could, depending upon the client’s age, result in adverse tax consequences).
If the Registrant recommends that a client roll over their retirement plan assets into an
account to be managed by the Registrant, such a recommendation creates a conflict of
interest if the Registrant will earn an advisory fee on the rolled over assets. No client is
under any obligation to roll over plan assets to an IRA managed by the Registrant or to
engage the Registrant to monitor and/or manage the account while maintained at the
client’s employer whether it is from an employer’s plan or an existing IRA. If Registrant
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provides a recommendation as to whether a client should engage in a rollover or not
(whether it is from an employer’s plan or an existing IRA), Registrant is acting as a
fiduciary within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The Registrant’s Chief Compliance Officer, Debora M. Covell, remains
available to address any questions that a client or prospective client may have
regarding its prospective engagement and the corresponding conflict of interest
presented by such engagement.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when
requested to recommend a broker-dealer/custodian for client accounts, Registrant generally
recommends that Charles Schwab serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Charles Schwab charge brokerage
commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, and mark-ups and
mark-downs charged for fixed income transactions, etc.). The types of securities for which
transaction fees, commissions, and/or other type fees (as well as the amount of those fees)
shall differ depending upon the broker-dealer/custodian. While certain custodians,
including Schwab, generally do not currently charge fees on individual equity transactions
(including ETFs), others do. Please Note: There can be no assurance that Schwab will not
change its transaction fee pricing in the future. When beneficial to the client, individual
fixed‐income and/or equity transactions may be effected through broker‐dealers with
whom Registrant and/or the client have entered into arrangements for prime brokerage
clearing services, including effecting certain client transactions through other SEC
registered and FINRA member broker‐dealers (in which event, the client generally will
incur both the transaction fee charged by the executing broker‐dealer and a “trade-away”
fee charged by Charles Schwab. The above fees/charges are in addition to Registrant’s
investment advisory fee at Item 5 below. Registrant does not receive any portion of these
fees/charges.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. Registrant will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including, but not
limited to, investment performance, market conditions, fund manager tenure, style drift,
account additions/withdrawals, and/or a change in the client’s investment objective. Based
upon these factors, there may be extended periods of time when Registrant determines that
changes to a client’s portfolio are neither necessary, nor prudent. Clients remain subject to
the fees described in Item 5 below during periods of account inactivity.
Please Note: Cash Positions. Registrant continues to treat cash as an asset class. As such,
unless determined to the contrary by the Registrant, all cash positions (money markets,
etc.) shall continue to be included as part of assets under management for purposes of
calculating the Registrant’s advisory fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there is no guarantee that such
anticipated market conditions/events will occur), the Registrant may maintain cash
positions for defensive purposes. In addition, while assets are maintained in cash, such
amounts could miss market advances. Depending upon current yields, at any point in time,
the Registrant’s advisory fee could exceed the interest paid by the client’s money market
fund.
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Disclosure Brochure. A copy of the Registrant’s written Brochure as set forth on Part 2A
of Form ADV, along with the Registrant’s Form CRS (Relationship Summary) shall be
provided to each client prior to, or contemporaneously with, the execution of the Investment
Advisory Agreement or Financial Planning and Consulting Agreement
Investors Introduced by Unaffiliated Adviser. Clients may be introduced to Registrant
by unaffiliated registered investment advisers (each, an “Adviser”). Adviser (and its
representatives) shall be exclusively responsible for: (1) assisting the client in determining
the initial and ongoing suitability for Registrant’s investment portfolios and/or strategies,
(2) ongoing communications with the client; and (3) receiving and ascertaining the client’s
directions, notices and instructions, and forwarding them to Registrant, in writing.
Registrant's obligation shall be to manage the client’s assets consistent with the directions
received from Adviser. The client shall be responsible for communicating any such
directions or instructions directly to Adviser. Registrant shall be entitled to rely upon any
such direction, notice, or instruction (including any information or documentation
regarding client’s investment objectives, risk tolerances and/or investment restrictions)
until Registrant has been advised, in writing, of changes therein. Registrant shall have no
responsibility to the client or the Adviser for the Adviser’s failure to communicate any and
all such directions, notices and instructions in a timely manner. Registrant shall only be
responsible for the assets for which it maintains investment authority.
Use of Mutual Funds and Exchange Traded Funds. Registrant can utilize mutual funds
and exchange traded funds for its client portfolios. In addition to Registrant’s investment
advisory fee described below, and transaction and/or custodial fees discussed above, clients
will also incur, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g. management fees and other fund expenses). The mutual
funds and exchange traded funds utilized by the Registrant are generally available directly
to the public. Thus, a client can generally obtain the funds recommended and/or utilized by
Registrant independent of engaging Registrant as an investment advisor. However, if a
prospective client does so, then he/she/they will not receive Registrant's initial and ongoing
investment advisory services..
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating, revising
Registrant’s previous recommendations and/or services.
Sub-Advisory Engagements. The Registrant may serve as a sub-advisor to unaffiliated
registered investment advisors according to the terms and conditions of a written Sub-
Advisory Agreement. With respect to its sub-advisory services, the unaffiliated investment
advisors that engage the Registrant’s sub-advisory services maintain both the initial and
ongoing day-to-day relationship with the underlying client, including initial and ongoing
determination of client suitability for the Registrant’s designated investment strategies
and/or programs. If the custodian/broker-dealer is determined by the unaffiliated investment
adviser, Registrant will be unable to negotiate commissions and/or transaction costs, and/or
seek better execution. As a result, clients may pay higher commissions or other transaction
costs or greater spreads, or receive less favorable net prices, on transactions for the account
than would otherwise be the case through alternative clearing arrangements recommended
by Registrant. Higher transaction costs adversely impact account performance.
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to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. Unaffiliated Wrap/Managed Account Programs: Registrant does not offer a wrap fee
program for its investment advisory services. However, Registrant is a participating
investment adviser in certain unaffiliated wrap and managed account fee programs. In the
event that client engages the Registrant to provide investment advisory services as part of
an unaffiliated wrap-fee program (for example, through Morgan Stanley, Wells Fargo, or
UBS), Registrant will be unable to negotiate commissions and/or transaction costs. Under
a wrap program, the wrap program sponsor arranges for the investor participant to receive
investment advisory services, the execution of securities brokerage transactions, custody
and reporting services for a single specified fee. Participation in a wrap program may cost
the participant more or less than purchasing such services separately. Correspondingly, in
the event that Registrant is engaged to provide investment advisory services as part of an
unaffiliated managed account program, Registrant will likewise be unable to negotiate
commissions and/or transaction costs or select a broker-dealer for execution. If the program
is offered on a non-wrap basis, the program sponsor will determine the broker-dealer
through which transactions must be effected, and the amount of transaction fees and/or
commissions to be charged to the participant investor accounts. Registrant’s Chief
Compliance Officer, Debora M. Covell, remains available to address any questions
that a client may have regarding participation in a wrap fee or managed account
program.
E. Cybersecurity Risk. The information technology systems and networks that Registrant and its
third-party service providers use to provide services to Registrant’s clients employ various
controls that are designed to prevent cybersecurity incidents stemming from intentional or
unintentional actions that could cause significant interruptions in Registrant’s operations and/or
result in the unauthorized acquisition or use of clients’ confidential or non-public personal
information. Clients and Registrant are nonetheless subject to the risk of cybersecurity incidents
that could ultimately cause them to incur financial losses and/or other adverse consequences.
Although the Registrant has established processes to reduce the risk of cybersecurity incidents,
there is no guarantee that these efforts will always be successful, especially considering that the
Registrant does not control the cybersecurity measures and policies employed by third-party
service providers, issuers of securities, broker-dealers, qualified custodians, governmental and
other regulatory authorities, exchanges and other financial market operators and providers.
F. As of December 31, 2024, the Registrant had $1,203,741,788 in assets under management
on a discretionary basis.
Item 5
Fees and Compensation
A.
INVESTMENT MANAGEMENT SERVICES
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The Registrant provides discretionary investment advisory services on a fee basis. The
Registrant’s annual investment advisory fee is calculated on a percentage of the market
value of the assets placed under the Registrant’s management. The Registrant’s annual
investment advisory fee shall vary from 0.25% up to 1.25% and shall be based upon various
factors including the investment objective, the amount of assets to be invested and the
complexity of the engagement.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant’s investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.
In most cases, the Registrant shall deduct fees and/or bill Clients quarterly in advance,
based upon the market value of the assets on the last business day of the previous quarter.
Registrant may charge a lesser investment advisory fee, charge a flat fee, or waive its fee
entirely based upon certain criteria (i.e. anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account
composition, complexity of the engagement, grandfathered fee schedules, Registrant
employees and family members, courtesy accounts, competition, negotiations with client,
etc.). As a result, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower
fees. ANY QUESTIONS: Registrant’s Chief Compliance Officer, Debora Covell,
remains available to address any questions that a client or prospective client may have
regarding advisory fees.
C. As discussed above and below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab &
Co., an SEC-registered and FINRA/SIPC member broker-dealer/custodian (“Schwab”)
serve as the broker-dealer/custodian for client investment management assets. Broker-
dealers such as Schwab charge brokerage commissions and/or transaction fees for effecting
certain securities transactions. In addition, client accounts may invest in open-end mutual
funds (including money market funds) and ETFs that have various internal fees and
expenses (i.e. management fees), which are paid by these funds but ultimately borne by
clients as a fund shareholder. These internal fees and expenses are in addition to the fees
charged by the Registrant.
The Fund. Clients whose assets are invested in the Connors Hedged Equity Fund (the
“Fund”) described in Item 4 above, thereby creating a conflict of interest, are subject to the
internal fees and expenses charged by the Fund. A portion of those fees includes a
management fee paid to the Registrant. The current (subject to change) annual management
fee paid to the Registrant is .80% (subject to any contractually agreed-upon expense
reimbursement outlined in the Fund’s prospectus). Client assets invested in the Fund are
excluded from the Registrant’s investment advisory fee discussed in Item 4 above. The
Registrant’s only compensation for assets invested in the Fund is the management fee
payable to the Registrant at the Fund level. However, the amount of fee payable to the
Registrant at the Fund level could provide an incentive to the Registrant to allocate assets
to the Fund, thereby creating a conflict of interest. . For example, if a client has negotiated
a 0.50% annual investment advisory fee with the Registrant, the Registrant has an incentive
to invest all or a portion of the client’s assets into the Fund if the client’s investment
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advisory fee discussed above is less than the management fee payable to the Registrant at
the Fund level. Please Note: A client can advise the Registrant’s Chief Compliance Officer,
Debora M. Covell, in writing, to limit the amount of assets to be invested in the Fund. ANY
QUESTIONS: The Registrant’s Chief Compliance Officer, Debora M. Covell,
remains available to address any questions that a client or prospective client may have
regarding the above conflict of interest.
Margin Accounts: Risks. Registrant does not recommend the use of margin for
investment purposes. A margin account is a brokerage account that allows investors to
borrow money to buy securities and/or for other non-investment borrowing purposes. The
broker/custodian charges the investor interest for the right to borrow money and uses the
securities as collateral. By using borrowed funds, the customer is employing leverage that
will magnify both account gains and losses. Please Note: The use of margin can cause
significant adverse financial consequences in the event of a market correction. ANY
QUESTIONS: Our Chief Compliance Officer, Donna Savastani, remains available to
address any questions that a client or prospective client may have regarding the use
of margin.
D. Tradeaway/Prime Broker Fees. Relative to its discretionary investment management
services, when beneficial to the client, individual equity and/or fixed income transactions
may be effected through broker-dealers other than the account custodian, in which event,
the client generally will incur both the fee (commission, mark-up/mark-down) charged by
the executing broker-dealer and a separate “tradeaway” and/or prime broker fee charged
by the account custodian.
E. Registrant’s annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the previous
quarter. The Registrant generally requires a $500,000 minimum asset level for investment
management services. The Registrant, in its sole discretion, may waive its minimum asset
requirement based upon certain criteria (i.e. historical relationship, type of assets,
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with the client,
etc.).
The Investment Advisory Agreement between the Registrant and the client will continue in
effect until terminated by either party by written notice in accordance with the terms of the
Investment Advisory Agreement. Upon termination, the Registrant shall refund the pro-
rated portion of the advanced advisory fee paid based upon the number of days remaining
in the billing quarter.
F. Neither Registrant nor its representatives accept compensation from the sale of securities
or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any of its supervised persons accept performance-based fees—
that is, fees based on a share of capital gains on or capital appreciation of the assets of a
client.
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Item 7
Types of Clients
The Registrant’s clients generally include individuals, high net worth individuals, pooled
investment vehicles, pension and profit-sharing plans, trusts, estates, charitable
organizations, investment partnerships, a registered investment company, and business
entities. The Registrant generally requires a $500,000 minimum asset level for investment
management services. The Registrant, in its sole discretion, may waive its minimum asset
requirement based upon certain criteria (i.e. historical relationship, type of assets,
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with the client,
etc.).
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Options (contract for the purchase or sale of a security at a predetermined price during a
specific period of time)
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis the Registrant must have access to current/new
market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled
with outdated market information, severely limiting the value of the Registrant’s analysis.
Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that a forecasted change in market value will
materialize into actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
11
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy.
In addition to the fundamental investment strategies discussed above, the Registrant may
also implement and/or recommend the use of options transactions. Option writing involves
a high level of inherent risk. (See discussion below).
The use of options transactions as an investment strategy involves a high level of inherent
risk. Option transactions establish a contract between two parties concerning the buying or
selling of an asset at a predetermined price during a specific period of time. During the
term of the option contract, the buyer of the option gains the right to demand fulfillment
by the seller. Fulfillment may take the form of either selling or purchasing a security
depending upon the nature of the option contract. Generally, the purchase or the
recommendation to purchase an option contract by the Registrant shall be with the intent
of offsetting/”hedging” a potential market risk in a client’s portfolio. Although the intent
of the options-related transactions that may be implemented by the Registrant is to hedge
against principal risk, certain of the options-related strategies (i.e. straddles, short positions,
etc.), may, in and of themselves, produce principal volatility and/or risk. Thus, a client
must be willing to accept these enhanced volatility and principal risks associated with such
strategies. In light of these enhanced risks, client may direct the Registrant, in writing, not
to employ any or all such strategies for their accounts
Covered Call Writing. If the event that a client owns a concentrated individual equity
position in the account managed by Registrant, Registrant may, upon the client’s consent,
engage in covered call writing (i.e., the sale of in-, at-, or out-of- the money call option
against a long security position held in a client portfolio). This type of transaction is
generally used to generate income. It also serves to create downside protection in the event
the security position declines in value. Income is received from the proceeds of the option
sale. Such income may be reduced to the extent it is necessary to buy back the option
position prior to its expiration. There can be no assurance that the security will not be called
away by the option buyer, which will result in the client (option writer) to lose ownership
in the security and to incur potential unintended and/or undesired tax consequences (i.e.,
incurring a capital gains tax). No client is under any obligation to enter into any option
transactions. However, if the client does so, he/she must be prepared to accept the potential
for unintended or undesired consequences (i.e., losing ownership of the security, incurring
capital gains taxes).
C. Currently, the Registrant primarily allocates client investment assets among various
individual equity (stocks), debt (bonds) and fixed income securities, private funds,
exchange traded funds, and mutual funds, on a discretionary basis in accordance with the
client’s designated investment objective(s).
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither Registrant, nor its representatives, are registered or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
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B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Affiliated Mutual Fund (Connors Hedged Equity Fund).
As disclosed at Items 4 and 5 above, the Registrant is the investment adviser to the Connors
Hedged Equity Fund (the “Fund”). Certain of the Registrant’s employees act as portfolio
managers to the Fund and Peter Connors, the President of the Registrant, is a trustee on the
Board of Trustees, which is responsible for the supervision of the Fund.
General Partner to Affiliated Private Funds. As discussed above, the Registrant is the
General Partner of the affiliated private funds. The Registrant may introduce certain clients
to the affiliated private funds. No client is under any obligation to make an investment in
the affiliated private funds.
The Registrant is also general partner of CIS Venture Partners and CIS Venture Partners
2013. Each such fund is invested exclusively in a separate private venture capital fund
managed by a separate investment manager. The term of the separate fund in which CIS
Venture Partners is invested was extended by its General Partner in December 2023 for an
additional three (3) years.
Founders, LLC. The Registrant is a partial owner of an affiliated entity, Founders, LLC
(“Founders”), which provides administrative trust services under a white label in
conjunction with “Counsel Trust Company.” In some instances, Registrant may
recommend that clients utilize Founders/Counsel Trust Company for trust and
administrative trust services in exchange for certain fees. Therefore, the recommendation
that a client utilize Founders/Counsel Trust Company’s services presents a conflict of
interest because the Registrant and/or its related persons may indirectly benefit from the
payment of these fees to Founders/Counsel Trust Company. This indirect benefit may
provide an incentive to recommend Founders/Counsel Trust Company based on economic
benefits, rather than on a particular client’s need. No client is under any obligation to
engage Founders or Counsel Trust Company to provide such services. Clients are
reminded that they may engage other, non-affiliated trust company or administrative trust
service providers. Please Also Note: In the event that the Registrant is engaged to provide
subadvisor services to client accounts maintained at Founders or Counsel Trust Company,
an additional conflict of interest arises because the Registrant will earn a subadvisor fee on
such assets. The Registrant’s Chief Compliance Officer, Debora M. Covell, remains
available to address any questions that a client or prospective client may have
regarding the above conflict of interest.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
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A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Advisers Act, the Registrant also maintains and
enforces written policies reasonably designed to prevent the misuse of material non-public
information by the Registrant or any person associated with the Registrant.
B. As disclosed above, the Registrant has a financial interest in its affiliated mutual fund and
the affiliated private funds. More information about the Connors Hedged Equity Fund, the
conflicts of interests arising from the Registrant’s relationship with the fund, and how those
conflicts of interest are addressed are described in Item 4 under the heading “Affiliated
Mutual Fund”.
The Registrant, on a non-discretionary basis, may recommend that qualified clients
consider investing in the affiliated private funds. The terms and conditions for participation
in the affiliated private funds, including management and incentive fees, conflicts of
interest, and risk factors, are set forth in the fund’s offering documents. Registrant’s clients
are under absolutely no obligation to make an investment in affiliated private funds. The
Registrant’s Chief Compliance Officer, Debora M. Covell, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement and the conflicts of interest these arrangements create.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the
Registrant must provide the Chief Compliance Officer or his/her designee with a written
report of their current securities holdings within ten (10) days after becoming an Access
Person. Access Persons must also provide quarterly transaction reports detailing the
purchase or sale of all reportable securities during the previous quarter. Also, at least once
every twelve (12) months period, each Access Person must provide the Chief Compliance
Officer or his/her designee with a written report of the Access Person’s current securities
holdings.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients.. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11.C, the Registrant has a personal
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securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that
may direct the Registrant to use a specific broker-dealer/custodian-see below), Registrant
generally recommends that investment management accounts be maintained at Schwab.
Prior to engaging Registrant to provide investment management services, the client will be
required to enter into a formal Investment Advisory Agreement with Registrant setting forth
the terms and conditions under which Registrant shall manage the client’s assets, and a
separate custodial/clearing agreement with each designated broker-dealer/ custodian.
Factors that the Registrant considers in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant’s clients shall comply with the
Registrant’s duty to obtain best execution, a client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where the
Registrant determines, in good faith, that the commission/transaction fee is reasonable. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although Registrant will
seek competitive rates, it may not necessarily obtain the lowest possible commission rates
for client account transactions. The brokerage commissions or transaction fees charged by
the designated broker-dealer/custodian are exclusive of, and in addition to, Registrant’s
investment management fee.
Non-Soft Dollar Additional Benefits
Registrant receives from Schwab (and potentially other broker-dealers, custodians,
investment platforms, unaffiliated investment managers, vendors, or fund sponsors) free or
discounted support services and products. Certain of these products and services assist the
Registrant to better monitor and service client accounts maintained at these institutions.
The support services that Registrant obtains can include investment-related research;
pricing information and market data; compliance or practice management-related
publications; discounted or free attendance at conferences, educational or social events; or
other products used by Registrant to further its investment management business
operations.
Certain of the support services or products received may assist the Registrant in managing
and administering client accounts. Others do not directly provide this assistance, but rather
assist the Registrant to manage and further develop its business enterprise.
Registrant’s clients do not pay more for investment transactions effected or assets
maintained at a Schwab or other broker-dealers and custodians because of these
arrangements. There is no corresponding commitment made by the Registrant to any
broker-dealer or custodian or any other entity to invest any specific amount or percentage
of client assets in any specific mutual funds, securities or other investment products
because of the above arrangements.
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Schwab Advisor Services
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business
serving independent investment advisory firms like Registrant. Schwab Advisor Services
provides the Registrant and its clients with access to its institutional brokerage –trading,
custody, reporting, and related services – many of which are not typically available to
Schwab retail customers. Schwab also makes available various support services and
additional economic benefits (“Additional Benefits”). Some of those support services and
Additional Benefits help Registrant manage or administer its clients’’ accounts while
others help Registrant manage and grow its business. As part of the Additional Benefits,
Schwab may also provide monetary assistance to the Registrant or to third parties on the
Registrant’s behalf to defray certain costs towards certain technology, compliance, legal,
business consulting, and other related expenses. Schwab’s support services are generally
available on an unsolicited basis (Registrant does not have to request them) and at no
charge to Registrant. The availability of these services from Schwab benefits Registrant
because the Registrant is not required to pay for them. Schwab provides the Additional
Benefits to Registrant in its sole discretion and at its own expense, and neither the
Registrant nor its clients pay any fees to Schwab for the Additional Benefits. A more
detailed description of Schwab’s Additional Benefits follows.
Services that Benefit the Client
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which Registrant might not otherwise
have access or that would require a significantly higher minimum initial investment by
Registrant’s clients. Schwab’s services described in this paragraph generally benefit
Registrant’s clients and their accounts.
Services that May Not Directly Benefit the Client
Schwab also makes available to Registrant other products and services that benefit
Registrant but may not directly benefit Registrant’s clients or their accounts. These
products and services assist Registrant in managing and administering its clients’ accounts.
They include investment research, both Schwab’s own and that of third parties. Registrant
may use this research to service all or some substantial number of its clients’ accounts,
including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other
technology that:
provide access to client account data (such as duplicate trade confirmations and
account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of Registrant’s fees from Registrant’s clients’ accounts; and
assist with back-office functions, recordkeeping and client reporting.
provide pricing and other market data;
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Services that Generally Benefit Only Registrant
Schwab also offers other services intended to help Registrant manage and further develop
its business enterprise. These services include:
educational conferences and events
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession;
and
access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to Registrant. Schwab may also discount or waive its
fees for some of these services or pay all or a part of a third party’s fees. Schwab may also
provide Registrant with other benefits such as occasional business entertainment of its
personnel.
ANY QUESTIONS: Registrant’s Chief Compliance Officer, Debora Covell, remains
available to address any questions that a client or prospective client may have
regarding the above arrangements and the corresponding conflicts of interest
presented by such arrangements.
Directed Brokerage. The Registrant does not generally accept directed brokerage
arrangements (when a client requires that account transactions be effected through a specific
broker-dealer), except in conjunction with an unaffiliated wrap/managed account program
as referenced in Item 4 above. In such client directed arrangements, the client will negotiate
terms and arrangements for their account with that broker-dealer, and Registrant will not
seek better execution services or prices from other broker-dealers or be able to “batch” the
client’s transactions for execution through other broker-dealers with orders for other
accounts managed by Registrant. As a result, the client may pay higher commissions or
other transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case. In the event that the client directs
Registrant to effect securities transactions for the client’s accounts through a specific broker-
dealer, the client correspondingly acknowledges that such direction may cause the accounts
to incur higher commissions or transaction costs than the accounts would otherwise incur
had the client determined to effect account transactions through alternative clearing
arrangements that may be available through Registrant. Higher transaction costs adversely
impact account performance. Transactions for directed accounts will generally be executed
following the execution of portfolio transactions for non-directed accounts. The
Registrant’s Chief Compliance Officer, Debora M. Covell, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement.
B. The transactions for each client account generally will be effected independently, unless
the Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to obtain best execution, to negotiate more favorable commission rates
or to allocate equitably among the Registrant’s client’s differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
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each client account on any given day. The Registrant shall not receive any additional
compensation or remuneration as a result of such aggregation. Registrant’s Chief
Compliance Officer, Debora M. Covell, remains available to address any questions
that a client or prospective client may have regarding the above arrangements and
any corresponding perceived conflict of interest such arrangements may create.
Item 13
Review of Accounts
A. Account reviews are conducted on an ongoing basis by the Registrant’s representatives.
All investment supervisory clients are advised that it remains their responsibility to advise
the Registrant of any changes in their investment objectives and/or financial situation. All
clients (in person or via telephone) are encouraged to review financial planning issues (to
the extent applicable), investment objectives and account performance with the Registrant
on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As indicated in Item 12 above, the Registrant can receive from Schwab (and potentially
from other broker-dealers, custodians, investment platforms, unaffiliated investment
managers, vendors, or fund sponsors) free or discounted support services and products.
B. The Registrant does not maintain any active promoter arrangements (i.e., payment of
referral fee compensation for prospective client introductions).
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. The
Registrant may also provide a written periodic report summarizing account activity and
performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian. The account custodian
does not verify the accuracy of the Registrant’s advisory fee calculation.
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The Registrant discloses at Item 9 of ADV Part 1 that it has custody as a result of its
relationship to the affiliated private funds. The affiliated private funds are audited by an
independent CPA annually and copies of the audited financials are distributed to the limited
partners. The Registrant’s Chief Compliance Officer, Debora M. Covell, remains
available to address any questions that a client or prospective client may have about
custody-related issues.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, client shall be required to execute Investment Advisory Agreement,
naming the Registrant as client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions within the discretionary
account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority. (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
Unless a client directs otherwise in writing, Registrant, in conjunction with the proxy
voting and due diligence services provided by Broadridge Financial Solutions, Inc., or its
successors or assigns, shall be responsible for directing the manner in which proxies
solicited by issuers of securities beneficially owned by the client shall be voted. Registrant
and/or the client shall correspondingly instruct each custodian of the assets to forward to
Registrant copies of all proxies and shareholder communications relating to the assets.
Registrant, in conjunction with the services provided by Broadridge Financial Solutions,
Inc., shall monitor corporate actions of individual issuers and investment companies
consistent with Registrant’s fiduciary duty to vote proxies in the best interests of its
clients. With respect to individual issuers, Registrant may be solicited to vote on matters
including corporate governance, adoption or amendments to compensation plans
(including stock options), and matters involving social issues and corporate responsibility.
With respect to investment companies (e.g., mutual funds), Registrant may be solicited to
vote on matters including the approval of advisory contracts, distribution plans, and
mergers. Registrant maintains records pertaining to proxy voting as required pursuant to
Rule 204-2(c)(2) under the Advisers Act. In addition, information pertaining to how
Registrant voted on any specific proxy issue is also available upon written request. Clients
may obtain a copy of the Registrant’s proxy voting policies and procedures upon request.
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
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B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its authority over client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Debora M. Covell,
remains available to address any questions that a client or prospective client may have
regarding the above disclosures and arrangements.
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