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Part 2A of Form ADV: Firm Brochure
Contravisory Investment Management, Inc.
120 Longwater Drive, Suite 100
Norwell, MA 02061
Contact: Matthew Sullivan
E-Mail: msullivan@contravisory.com
Phone: 781-740-1786
Fax: 781-749-4910
Web Site: www.contravisory.com
Dated: March 11, 2025
This brochure provides information about the qualifications and business practices of Contravisory
Investment Management, Inc. If you have any questions about the contents of this brochure, please
contact us by phone, E-Mail, or US Mail using the contact details listed above. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission
(SEC) or by any state securities authority.
Additional information about Contravisory Investment Management, Inc. is available on the SEC’s
website: www.adviserinfo.sec.gov
Contravisory Investment Management, Inc. (Contravisory) is a registered investment adviser. All parties
reviewing this brochure should understand that using the term “registered” in this manner does not
imply a certain level of skill or training.
Statement of Material Changes Since Last Annual Update:
No material updates since last update.
Contravisory strongly encourages all investors, current and prospective, to review this brochure in its
entirety. Please direct questions, comments, and requests for additional information to the contact
noted above.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Table of Contents
Cover Page .................................................................................................................................................... 1
Material Changes Since Last Annual Update ................................................................................................ 1
Table of Contents .......................................................................................................................................... 2
Advisory Business .......................................................................................................................................... 3
Fees and Compensation ................................................................................................................................ 4
Performance-Based Fees and Side-By-Side Management ............................................................................ 4
Types of Clients ............................................................................................................................................. 5
Methods of Analysis, Investment Strategies and Risk of Loss ...................................................................... 5
Disciplinary Information................................................................................................................................ 6
Other Financial Industry Activities and Affiliations ....................................................................................... 7
Code of Ethics, Participation of Interest in Client Transactions and Personal Trading................................. 8
Brokerage Practices ...................................................................................................................................... 8
Review of Accounts ....................................................................................................................................... 9
Client Referrals and Other Compensation .................................................................................................... 9
Custody ....................................................................................................................................................... 10
Investment Discretion ................................................................................................................................. 10
Voting Client Securities ............................................................................................................................... 10
Financial Information .................................................................................................................................. 11
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #4: Advisory Business
A. Contravisory is a privately owned registered investment adviser. The company was started by G.
Edward Noonan in 1972 as an investment research organization. Contravisory’s proprietary
research system (ContraSignals) uses a quantitative/technical approach to identify long term
relative price trends in the United States stock markets. This system is the foundation for our
investment management business.
William M. Noonan joined Contravisory in 1995. Shortly after his start a ten year succession
plan was drafted and initiated. The ongoing succession plan was updated when Philip A.
Noonan joined the company in 1999. In 2006 William and Philip Noonan completed the
transition and took full control and ownership of Contravisory. William M. Noonan retains the
position of President and Chief Executive Officer. Philip A. Noonan holds the position of Chief
Operating Officer. Each holds a 50% stake in the company.
B. From inception until the late 1990’s, Contravisory‘s primary business was the generation and
sale of equity investment research to institutional portfolio managers throughout the industry.
In the late 1990’s a strategic decision was made to utilize our research methodology to manage
portfolios. Today, a number of institutional portfolio managers continue to purchase our equity
research, while our primary business is investment management. Our investment products
include: the Contravisory Strategic Equity Portfolio, the Contravisory Balanced Portfolio, the
Contravisory Small Cap Portfolio, the Contravisory International Equity Portfolio, the
Contravisory Sector ETF Portfolio, the Contravisory Equity Opportunities Portfolio, the
Contravisory Large Cap Portfolio, the Contravisory Mid Cap Portfolio, the Contravisory Fund LP,
the Contravisory IDF LP. We will use third party portfolio strategies where appropriate.
Additional information is available by contacting Contravisory directly.
C. Clients may request restrictions to investments in their portfolio. Restrictions may be satisfied
by investing in an appropriate strategy. In other instances, a combination of strategies may be
implemented to achieve the desired result. We can also accommodate other restrictions
evaluated on a case-by-case basis. We leverage the technology in our trading system to apply
different types of restriction requests.
D. Contravisory participates in “wrap fee programs”. A client in a wrap fee program is a customer
of the program provider. The program provider in turn hires Contravisory for investment
management services. When Contravisory’s investment committee decide to sell and/or buy a
security, each wrap fee program is treated as a separate account. We make this internal
classification to facilitate our trade rotation system. This trade rotation system is a key tool
designed to ensure that no one client, or group of clients, is advantaged over other clients
invested in the same investment strategy.
A client in a wrap fee program typically pays a single fee to the Program Provider. Using a
portion of this fee, the Program Provider will then pay Contravisory our investment
management fee.
E. As of December 31st, 2024 Contravisory manages a total of $628,163,317. This total can be
broken down into discretionary assets under management $567,604,020 and non-discretionary
assets of $60,559,297.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #5: Fees and Compensation
A. Contravisory receives an investment management fee for managing client accounts. Each
account is valued at the end of each quarter. Invoices are generated using the quarter end
value and applying the following tiered fee schedule: 1.2% per annum for the first $1,000,000,
1.0% per annum for next $1,000,000 and 0.8% per annum for amounts over $2,000,000. These
fees are payable quarterly in advance. Contravisory, in its sole discretion, may elect to modify
this fee outline when discussing individual agreements with clients and prospective clients. The
fee structure is negotiable.
B. Contravisory deducts management fees directly from client accounts quarterly in advance. A
limited number of client accounts are invoiced for management fees.
C. Contravisory is not a custodian and is not affiliated with any custodian banks or brokers. Clients
may incur custodian bank fees as well as transaction charges for trades done in client accounts.
For example, mutual fund transactions can incur a custodian transaction fee.
D. As disclosed above, management fees are paid in advance. If a client account closes,
Contravisory calculates a prorated refund by determining the daily fee amount for the current
quarter and multiplies it by the number of days remaining in the quarter after the termination
to come up with the reimbursement amount. Reimbursements are typically refunded to the
client within 30 days after the termination date.
E. Neither Contravisory nor any of its supervised persons receive or accept any compensation for
the sale of securities or other investment products, including asset-based sales charges or
service fees from the sale of mutual funds.
Item #6: Performance-Based Fees and Side-By-Side Management
A. Contravisory does not assess performance fees on managed accounts. However, we do offer
the Contravisory Fund LP and the Contravisory IDF LP to accredited investors where a
performance fee is applicable. The performance fees for these products are calculated and
payable annually to Contravisory, LLC (the general partner for the partnerships). William M.
Noonan and Philip A. Noonan own Contravisory, LLC; each holds a 50% ownership stake. The
offering documents for these limited partnerships discuss the performance fees in more detail.
These partnerships employ long-short equity strategies. The long positions in these strategies
are generally the same stocks in the Contravisory Strategic Equity Portfolio as well as the equity
portion of the Contravisory Balanced Portfolio. Investors will have a natural concern that the
partnerships might receive preferential treatment because the performance fee described
above provides an economic incentive for William Noonan and Philip Noonan.
We recognize this potential conflict of interest and mitigate this concern in a number of ways.
First, portfolio decisions are made by an investment committee. Second, our firm’s philosophy
focuses on long-term relative price trends (typically 18 to 24 months or more). Committee
decisions and typical investment duration both mitigate the potential for any undue individual
influence.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Third, the compliance officer sets the trade rotation schedule completely independent of
decisions made by the investment committee. The trade rotation schedule is designed
specifically to see that no client account, or group of client accounts, receives preferential
treatment.
Yet another mitigating factor is the use of block trades. Whenever possible Contravisory creates
block orders for accounts in a similar strategy. All accounts grouped into a block trade will
receive the same average price. Therefore, all accounts included in the block are treated
equally.
Item #7: Types of Clients
A. Contravisory has many different types of clients. For example, we service individuals,
pension plans, profit sharing plans, trusts, endowments, and corporations. We typically try
to bring on new clients with an account size of $500,000 or more. However, it is important
to note that this initial investment amount is a target only; it is not a requirement.
Item #8: Methods of Analysis, Investment Strategies and Risk of Loss
A. Contravisory’s sell/buy discipline and investment management process is based upon a
proprietary quantitative/technical model utilizing our internally generated research. Our
private database tracks over 2000 stocks, industry groups, and market sectors. Our goal is
to create a portfolio seeking capital appreciation through the purchase of securities listed on
U.S. exchanges. The approach is designed to separate strong performing from weak
performing stocks and groups within the equity market. Leading stocks and industry groups
emerge based upon the implementation of long-term relative price trend analysis. This
trend analysis reflects the two primary drivers of stock price behavior: the underlying
fundamentals and investor sponsorship (or psychology). Particular emphasis is given to
changes in trend direction, either positive or negative. Investments are not limited to set
criteria involving market capitalizations (the specific market cap portfolios notwithstanding)
and we are agnostic towards growth versus value stocks.
The above summation of our approach is certainly very general in nature but it gives you an
idea of our approach to managing assets. We cannot make guarantees. You must
remember that with any investment there is a risk of losing some or all of your investment.
With this risk of loss clients will often look at past performance. If and when you do this you
should also always remember this: past performance is not indicative of future results.
B. Our core strategy (Contravisory Strategic Equity Portfolio) is fully invested in the equity
market. We use our long-term relative price trend analysis described above to implement
our sell/buy decisions. The portfolio generally holds about 40 different stocks (each
initiated at about two and one-half percent of the total portfolio) with exposure to multiple
sectors at any given time. The diversity of stock and sector exposure reduces the impact
any one stock or any one sector may have on the performance of the portfolio.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Our balanced strategy (Contravisory Balanced Portfolio) maintains a target of sixty percent
equity (subject to market fluctuation). In fact this equity exposure is the same list of stocks
found in our core strategy described in the paragraph above. We gain forty percent fixed
income exposure through highly rated fixed income instruments; we typically use a select
group of mutual funds.
We use the same research methodology for our small cap strategy (Contravisory Small Cap
Portfolio). This strategy includes approximately fifty stocks focusing on smaller companies.
Our large and mid-cap strategies (Contravisory MSN Large Cap Portfolio and Contravisory
MSN Mid Cap Portfolio) generally hold approximately fifty stocks, each with a target weight
of about two percent.
The international equity strategy (Contravisory International Equity Portfolio) invests
exclusively to gain equity exposure outside of the United States. The portfolio consists
primarily of single country ETFs, regional ETFs, and developed/emerging ETFs. The portfolio
may also selectively add exposure to individual companies through American Depository
Receipts (ADRs). All trading is done in US markets; we do not buy local shares.
The sector ETF strategy (Contravisory Sector ETF Portfolio) uses sector ETF’s to mimic the
sector level exposure obtained through our core stock offering the Contravisory Strategic
Equity Portfolio. This strategy gives clients investment exposure at a sector level while
reducing the impact of individual stocks within that sector.
Another investment strategy offered is our long-short equity strategy (Contravisory Fund, LP
and the Contravisory IDF, LP – only available to accredited investors). The strategy is a
conservative approach intended to hedge market risk. More information about the long-
short strategy is available in the offering documents or by contacting Contravisory directly.
An eighty stock portfolio strategy (Contravisory Equity Opportunities Portfolio) invests in the
80 smallest capitalization stocks in the S&P500 which are positively rated in our research
methodology.
C. Contravisory generally recommends liquid securities available in the US markets. We may
decide to invest in American Depository Receipts (ADR’s) from time to time to gain limited
international exposure for our various strategies. However, as described above (8b) ADR’s
and ETF’s providing foreign exposure are the primary security vehicles used in our
international equity strategy.
Item #9: Disciplinary Information
A. Contravisory and its employees do not have past or pending disciplinary events to report.
There are no criminal or civil actions. There are no regulatory administrative proceedings.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #10: Other Financial Industry Activities and Affiliations
A. We have no broker-dealer affiliations. We are not registered as a broker-dealer. We do not
have a pending application to become a broker-dealer. We have no plans to pursue such an
application. None of Contravisory’s employees are registered as a broker-dealer. None of
Contravisory’s employees have a pending application to become a broker-dealer.
B. Neither Contravisory nor any of our employees are registered or have an application
pending to register as a futures commission merchant (FCM), commodity pool operator
(CPO), a commodity trading advisor (CTA), or an associated person of the foregoing entities.
Further, we have no affiliations to individuals or firms with these classifications.
C. Contravisory has no affiliations with other organizations or entities with the exception of the
arrangement described in sub-section “b” below.
a. We have no affiliations with broker-dealers, municipal securities dealer, or
government securities dealer or broker.
b. Contravisory LLC is the general partner to the Contravisory Fund LP and the
Contravisory IDF LP. We, Contravisory Investment Management, are the investment
manager for these limited partnerships. Contravisory LLC, is equally owned by
William M. Noonan and Philip A. Noonan. William and Philip are also equal co-
owners of Contravisory Investment Management. Due to the nature of our
investment approach and our focus on the long-term, conflicts of interest are few.
(see Item#6 above - “Performance-Based Fees and Side-By-Side Management”) The
limited partnerships have an independent third party administrator to keep the
books and records. The partnerships also have an independent prime broker.
Additionally, the partnerships are audited annually by an independent auditor
retaining the appropriate industry designation to conduct the audit. This service
structure provides inherent checks and balances to protect investors.
c. We have no affiliations with other investment advisers or financial planners.
d. We have no affiliations with futures commission merchants, commodity pool
operators, or commodity trading advisors.
e. We have no affiliations with banking or thrift institutions.
f. We have no affiliations with accountants or accounting firms.
g. We have no affiliations with lawyers or law firms.
h. We have no affiliations with insurance companies or insurance agencies.
i. We have no affiliations with pension consultants.
j. We have no affiliations with real estate brokers or real estate dealers.
k. We have no affiliations with sponsors or syndicators of limited partnerships (other
than the partnerships we sponsor as described above).
D. Contravisory rarely selects other investment advisers for you, our clients. Should a situation
present itself where we utilize a third party manager we will not receive compensation,
directly or indirectly, from the third party manager. Further, should we determine our
services do not suit your needs and we refer you to another manager, we will not receive
compensation for such a referral.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #11: Code of Ethics, Participation of Interest in Client Transactions and Personal Trading
B.
A. We recognize our fiduciary duty to our clients. We have a strong desire to maintain the
highest ethical standards and have adopted a Code of Ethics (the “Code”) designed to
prevent improper personal trading. Our Code, annually signed off on by ALL Covered
Employees, includes a provision that personal trades must be pre-cleared by the Compliance
Officer before execution. A copy of our Code of Ethics is available upon request.
Investors should absolutely know about any direct or indirect compensation arrangements
that their advisor may have relative to product offerings that are being suggested. We may
recommend investment into one of our private funds, the Contravisory Fund LP or the
Contravisory IDF, LP. Details on our compensation for these products are outlined in the
offering documents.
C. Generally speaking personal trading in the same securities recommended for our clients is
prohibited. Limited exceptions exist to this prohibition as documented by the compliance
officer. Personal trading is described more fully in our Code of Ethics. Personal trading is
controlled through a process mandating preclearance authorization and through the use of
duplicate statements and confirmations sent directly to the Compliance Officer. Reports are
cross referenced to preclearance requests to ensure all activity in personal accounts is
authorized properly.
D. The client interests must always be first and foremost. Regulators have correctly identified
that personal trading in the same or similar securities can pose a conflict of interest for an
investment manager. For example, the manager may choose to execute a transaction in
his/her account before executing the transaction in the client account. Should this occur it
may put the client account at a disadvantage. This practice is sometimes called “front
running” and it is not legal. Our Code of Ethics was designed and is administered to prevent
(or identify) this type of activity.
Item #12: Brokerage Practices
A. In selecting brokers to trade with we consider a number of factors: client service,
responsiveness, cost, technological infrastructure, and price execution are a few of the
items we look at. Each component is important in these cited examples. However, no one
component is necessarily more important than another.
1. Contravisory conducts 100% of our own research. We do not obtain any “soft dollar
benefits”; we do not accept any third party research. We are free of soft dollar
influence when selecting brokers to trade with.
2. We do not have any client referral arrangements with brokers. For example, a
broker may refer clients to a particular investment manager if that manager does
trading through that broker. This is an activity that Contravisory is not involved in.
Therefore, this type of arrangement does not impact our broker selection for
trading in any way.
3. A client may provide instruction to Contravisory to utilize a specific broker for
trading; this is known as client directed brokerage. If and when a client does this,
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
they keep as their responsibility the discretion that would otherwise be granted to
Contravisory. Commissions, execution, clearance and settlement, fees, and other
services may be among the services impacted by a client directing their brokerage
choice. Clients must understand that client directed brokerage may cost them more
money. This type of client instruction will cause us to use the specified broker.
B. We frequently attempt to aggregate trade orders into blocks where possible. We then
increment the block trade into the market either systematically or manually. Once all shares
in the block have been traded, all accounts in the block receive the “average” execution
price for the whole block. No one account in the block is advantaged or disadvantaged from
another; price execution is the same for all.
Item #13: Review of Accounts
A. Every quarter each client account is reviewed as we prepare and disseminate required
quarterly reporting. We review performance relative to the construct of the account’s
appraisal. The Operations Manager and the Chief Compliance Officer are typically involved
in reviewing reports before they are sent to clients.
B. Client accounts are occasionally reviewed in shorter intervals other than quarterly. For
C.
example, performance is updated at intervals throughout each quarter for all accounts and
if an account has performance that does not seem reasonable to similarly invested accounts
it will be looked at in more detail. Further, on a daily basis cash balances are reviewed.
Overdrafts as well as higher cash balances are monitored and if necessary, an account may
be reviewed to determine the cause for the cash balance. Of course, a client conversation is
yet another reason why accounts may be reviewed in more detail.
In addition to our reporting, clients should be receiving bank statements from their
custodian bank. We urge clients to compare Contravisory quarterly appraisals to the bank
statements they receive. Clients can use these independent reports to validate one
another. In our quarterly reports we include an appraisal and performance information.
Other reporting is available and can be customized, please speak with your client service
representative or contact us using the details on the cover of this disclosure.
Item #14: Client Referrals and Other Compensation
A. Contravisory has a straight forward business model. We directly manage client accounts
and we receive an asset based management fee for this service. We also sell our model
portfolio as a “model provider”; we receive an asset based fee for providing the model and
keeping it up to date as we make changes. We receive an asset based fee for providing
investment recommendations to retirement plan sponsors. Finally, we sell investment
research to portfolio managers in the financial services industry. Our research business is
invoiced on a fixed fee basis.
B. We do engage consultants where possible. The consultants we work with are sure to include
a disclosure to all prospects detailing how the consultant will be paid. In all arrangements
we have done thus far we, Contravisory, collect the management fee and then in turn pay a
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
portion of that fee to the consultant; no additional cost to the client other than the
management fee.
Item #15: Custody
A. Contravisory Investment Management is not a qualified custodian and does not custody
client assets. We strongly recommend that you compare statements received from your
bank (“qualified custodian”) to statements issued by Contravisory. Contravisory also wishes
to bring to your attention that under regulations affecting registered investment advisors,
Contravisory is deemed to have custody of the assets in our offered limited partnerships.
While these private fund assets are physically held by an independent qualified custodian,
our affiliate, Contravisory LLC (please see Item 10 C above), is the general partner of these
two partnerships. Current and prospective private fund investors should refer to the
offering documents for more information about the activities of the general partner. Private
fund investors receive quarterly account statements and audited financial statements
annually.
Item #16: Investment Discretion
A. We accept investment management discretion. An investment management agreement is a
document where a client can give us this authorization. As described in Item #4(C) above
clients may request restrictions for their accounts. Note: Contravisory does not accept
broader client authorizations such as a power of attorney, trustee appointments, or other
account controlling access as this would cause us to be re-classified as having custody. We
believe it is in a client’s best interest that an investment manager be independent from any
controlling account influence or any custodial affiliations. This account servicing
independence creates an inherent means of checks and balances.
Item #17: Voting Client Securities
A. For the overwhelming majority of the accounts we manage we vote proxy ballots. We have
adopted policies and procedures in accordance with regulations. We have engaged the
services of an expert and independent proxy advisory firm to provide ongoing proxy
recommendations. We vote proxies as recommended. We have determined this
professional engagement to be in the best interest of our clients. We monitor the proxy
advisory firm’s conflicts of interest as well as their capacity and competency to continue
providing unbiased recommendations. If for some reason a proxy or proxies need to be
voted by us without a recommendation, or because of a disclosed conflict, we will
document the issue along with identified conflicts and act on the proxy appropriately. This
action may include disclosure to some or all clients. Such documentation along with all
records pertaining to voting history will be maintained in accordance with regulation. Our
policies and procedures, as well as voting history, are available upon request. Please use the
contact information above to make such a request.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
B. Very few clients elect to vote their own proxy ballots. However, all clients should know that
it is their right to do so if desired. Your custodian bank will send proxy materials directly to
you if voting your own proxies. As always Contravisory will be available to help answer any
questions that may arise. Please see the contact information above.
Item #18: Financial Information
A. We invoice client accounts quarterly in advance.
B. Contravisory has been and continues to be in sound financial condition. There are no
financial concerns that would inhibit our ability to service our client accounts.
C. We have not had any bankruptcy petitions. None are expected.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Part 2B of Form ADV: Brochure Supplement
Contravisory Investment Management, Inc.
120 Longwater Drive, Suite 100
Norwell, MA 02061
Web Site: www.contravisory.com
Phone: 781-740-1786
Fax: 781-749-4910
Contact: Matthew Sullivan
E-Mail: msullivan@contravisory.com
Dated: March 11, 2025
We have four people who may provide investment advice and have investment discretion over client
assets. Address and phone contacts are the same for all, see above.
1. William M. Noonan
2. Philip A. Noonan
3. David M. Canal
4. Matthew B. Sullivan
This brochure supplement provides information about the supervised individuals listed above. This
document is a required additional disclosure to Contravisory Investment Management’s brochure. (Part
2A of form ADV) You should have received a copy of our ADV Part 2A. Please contact Matthew Sullivan
using the contact information above if you did not receive our brochure or if you have questions about
this supplement.
Additional information about Contravisory Investment Management, Inc. is available on the SEC’s
website: www.adviserinfo.sec.gov
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #2: Educational Background and Business Experience
1. William M. Noonan (Birth year 1969)
Bill Noonan is President and CEO of Contravisory Investment Management. In addition to his
membership on the investment committee, Bill's duties include managing the firm's equity research
efforts, servicing institutional research clients, and equity portfolio strategy.
Bill joined Contravisory Investment Management in 1995 following several years as an investment
professional with Scudder Funds and Fidelity Investments. Prior to that, he worked for the American
Chamber of Commerce in Mexico City, where he conducted research on cross-border trade issues.
Bill has served as guest speaker at industry conference events and has been a participant on CNBC and
Bloomberg for discussions relating to equity trends. Bill graduated from the Catholic University of
America and received his M.B.A. from Babson College.
2. Philip A. Noonan (Birth year 1967)
Phil Noonan is Chief Operating Officer of Contravisory Investment Management. Phil’s duties include
managing the firm’s investment operations, contributing to portfolio strategy as a member of the
Investment Committee, and servicing broker-sponsored wrap and private client relationships.
Phil has been in the investment industry since his graduation from Saint Anselm College. Prior to joining
Contravisory in 1999, Phil was an investment professional at Massachusetts Financial Services (MFS) and
later Fidelity Investments.
3. David Canal, CMT (Birth year 1976)
David Canal joined Contravisory as a Research Analyst in March 2000. Today, as Senior Vice President of
Contravisory, Dave is responsible for managing Contravisory's research product, portfolio management,
performing data analysis, and relationship management. Dave is a member of Contravisory's
Investment Committee.
Dave is a member of the Market Technicians Association (MTA) and holds the Chartered Market
Technicians (CMT) designation. The CMT Program is a certification process in which recipients have
demonstrated proficiency in a broad range of technical analysis subjects. He is a graduate of Providence
College with degrees in Finance and Management.
4. Matthew Sullivan (Birth year 1969)
Matthew Sullivan joined Contravisory Investment Management in May of 2007. He holds the position of
CCO & Senior Vice President in charge of daily operations. Matt is a 30+ year veteran in the investment
industry. After starting out at State Street Bank in 1992, Matt progressively advanced his career to the
level of Vice President within the operations division. He has more than 25 years of management
experience.
Matthew graduated from Canisius College in Buffalo, NY with a degree in Business Management.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com
Item #3: Disciplinary Information
1. William M. Noonan - None
2. Philip A. Noonan - None
3. David M. Canal - None
4. Matthew B. Sullivan – None
Item #4: Other Business Activities
1. William M. Noonan - None
2. Philip A. Noonan - None
3. David M. Canal - None
4. Matthew B. Sullivan – None
Item #5: Additional Compensation
1. William M. Noonan - None
2. Philip A. Noonan - None
3. David M. Canal - None
4. Matthew B. Sullivan – None
Item #6: Supervision
We have a written communication flow of information from the Investment Committee to the
operations manager as well as the compliance officer and trader for execution. Other trading activity
outside of model updates is also generally communicated in writing. This written information allows the
Chief Compliance Officer, Matthew Sullivan, and the Chief Operating Officer, Philip Noonan to review
activity as needed.
120 Longwater Drive, Norwell, Massachusetts 02061
T: 781-740-1786 F: 781-749-4910 www.contravisory.com