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Item 1 – Cover Page
Registered As: Convergence Financial, LLC | Doing Business as: Convergence Financial
Form ADV Part 2A – Firm Disclosure Brochure
3919 S. Providence Road | Columbia, MO 65203
Phone: (573) 818-2264
www.convergence-financial.com
September 9, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business practices of
Convergence Financial (“the firm”). If you have any questions about the contents of this Disclosure Brochure, please
contact us at (573) 818-2264 or by email at carrie@convergence-financial.com. The information in this Disclosure
Brochure has not been approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or by any state
securities authority. The designation “registered investment adviser” does not imply any specific level of skill or training.
This Disclosure Brochure provides information about the firm to assist you in determining whether to retain the firm.
Additional information about Convergence Financial and its Associated Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching our firm name or our CRD No. 304146.
Item 2 – Material Changes
On an annual basis, this item will be used to provide clients with a summary of all material changes made to the
Brochure since the last annual update. It will also reference the date of the last annual update of the brochure. The firm
will ensure that clients promptly receive notice of any material changes as well as a summary of such changes within
120 days of the close of our business’ fiscal year.
At any time, the firm’s Disclosure Brochure is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching the firm name or CRD No. 304146.
A copy of this Disclosure Brochure may be requested at no cost, any time, by contacting Carrie Wrisberg, CCO, by phone
at (573) 818-2264 or by email at carrie@convergence-financial.com.
Since the firm’s last annual update dated March 28, 2025, we’ve made the following updates:
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Item 4: Advisory Business
Updated and provided enhanced language explaining our advisory services and fees.
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Item 5: Fees and Compensation
Updated and provided enhanced language explaining our advisory services and fees.
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Item 10: Other Financial Industry Activities and Affiliations
Updated and provided enhanced language related to other financial industry activities, affiliated business
entities, and the recommendations or selection of other investment advisers.
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Item 3 – Table of Contents
Item 1 – Cover Page .................................................................................................................................................................................1
Item 2 – Material Changes .....................................................................................................................................................................2
Item 3 – Table of Contents .....................................................................................................................................................................3
Item 4 – Advisory Business ...................................................................................................................................................................4
Item 5 – Fees and Compensation ......................................................................................................................................................13
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................................................................17
Item 7 – Types of Clients .....................................................................................................................................................................18
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................................18
Item 9 – Disciplinary Information ...................................................................................................................................................23
Item 10 – Other Financial Industry Activities and Affiliations ...............................................................................................23
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............................24
Item 12 – Brokerage Practices ..........................................................................................................................................................25
Item 13 – Review of Accounts ...........................................................................................................................................................28
Item 14 – Client Referrals and Other Compensation .................................................................................................................28
Item 15 – Custody .................................................................................................................................................................................29
Item 16 – Investment Discretion ......................................................................................................................................................30
Item 17 – Voting Client Securities ....................................................................................................................................................30
Item 18 – Financial Information .......................................................................................................................................................30
Appendix 1 – Wrap Fee Program Brochure………………………………………………………………………………………………………………31
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Item 4 – Advisory Business
Firm Description
Convergence Financial, LLC (“Convergence Financial,” the “firm,” “the “Adviser,” “we,” “us,” or “our”) is a Missouri limited
liability company (“LLC”) formed on April 28, 2019. Convergence Financial [is principally owned by Mr. Travis Cook, its
CEO and founder.
The firm operates with three priorities:
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Investing
Planning
Service
The name of the firm was created to convey the “convergence” of these three priorities.
The mission is to provide independent investment advice, advisory services, and comprehensive financial planning to
our clients and deliver this to them with consistent and personalized service that starts with setting financial goals and
creating a plan which can be followed.
Investment advisory services are provided to clients for a fee under an investment advisory agreement with
Convergence Financial.
Convergence Financial’s financial professionals are investment advisor representatives registered with Convergence
Financial (“IARs,” “investment advisors,” “your investment advisor,” “your financial advisor,” or “your advisor”). Our
network of investment advisors includes independent financial professionals who are supported collectively by the
internal teams in our home office. Your financial advisor may use our Convergence Financial name and/or other “doing
business as” names.
Executive Management Team
Founder – Travis E. Cook
Mr. Cook is CEO, founder, member, and principal owner of Convergence Financial. Mr. Cook is a graduate of the
University of Missouri where he obtained his bachelor’s degree in finance in 2006. Immediately upon graduation, he
began his career as a Financial Advisor. During the first 10 years of his career, he worked for a Broker/Dealer and held
numerous management roles with the firm. In 2016, Travis decided to join LPL Financial, a FINRA/SIPC member
Broker/Dealer and founded Convergence Financial. His decision to pursue this change was driven by the desire to offer
clients independent investment advice, while still holding true to the financial planning values that have always been
the foundation of his work. In order to continue to grow in his financial education, Mr. Cook obtained the following
professional designations:
®
Certified Financial Planner™ - CFP
®
; Issuing organization the Certified Financial Planner Board
Designation: The CERTIFIED FINANCIAL PLANNER™, CFP
of Standards, Inc. (“CFP Board”). Prerequisites: attain a bachelor’s degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax planning,
®
Certification Examination. The
retirement planning, and estate planning; Examination: Pass the comprehensive CFP
examination, administered in 10 hours over a two-day period, includes case studies and client scenarios designed to test
one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real
world circumstances; Experience: Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); Ethics: Agree to be bound by CFP Board’s Standards of Professional
®
Conduct, a set of documents outlining the ethical and practice standards for CFP
professionals; Continuing Education:
Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other
parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial
planning field; and, Continuing Ethics: Renew agreement to be bound by the Standards of Professional Conduct.
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Certified Mutual Fund Counselor – CMFC
Designation: Chartered Mutual Fund Counselor (CMFC), Issuing Organization: The College for Financial Planning;
Prerequisites: None, Educational Requirements: Must complete a self- study course and pass an end-of-course exam;
Continuing Education:
16 hours every two years.
President – Tyler S. Hoffmann
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Mr. Hoffman is President of Convergence Financial. Mr. Hoffman is a graduate of the University of Missouri where he
obtained his bachelor’s degree in finance in 2010. Mr. Hoffmann obtained his MBA - Master of Business Administration
degree from Columbia College in 2021. In 2021, after more than a decade working for one of the largest online brokerage
firms in the country, Tyler joined Convergence Financial as a registered investment advisor and LPL Financial licensed
registered representative. Tyler was drawn to join Convergence Financial due to his passion for financial planning, and
client-centered, process-driven approach to working with clients in a personal and specialized way
Types of Advisory Services Offered
Asset Management Services
As a registered investment adviser, Convergence Financial, LLC provides asset management services on both a
discretionary and/or non-discretionary basis as well as financial planning. These services are provided primarily to
individuals and families, business entities, trusts, estates, and charitable organizations.
The firm’s investment strategies are tailored to the best interests of the client, including the client’s financial goals,
objectives, and risk tolerance. Prior to providing investment advisory services, investment advisor representatives
discuss with each client their particular investment objectives and risk tolerance. Advisory services are provided only
upon the firm’s signed acceptance of an Investment Management Agreement with the client. With asset management
services, we shall implement an investment management program that allocates each client’s investment assets in a
manner that is consistent with their designated investment objectives and risk tolerance.
In certain instances, a client may wish to impose restrictions on certain securities or types of securities. Our financial
advisors will work to accommodate client specific restrictions, if any, upon agreement with your financial advisor(s) .
Client Account Management
Before engaging Convergence Financial to provide investment management services, clients enter into an investment
management agreement with Convergence Financial setting forth the terms, conditions, and fees for the management of
their assets, and a separate custodial/clearing agreement with each designated broker-dealer/custodian.
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We offer advisory programs through qualified custodians which provide custodial services. At no time will the
firm accept or maintain custody of funds or securities. All Client assets will be managed within the designated
account[s] with a qualified Custodian, pursuant to the terms of the agreements our clients enter into with
Convergence Financial for asset management services and with our qualified custodians for custodial services.
Investment management services are established in the client’s written agreement . Client’s investment management
agreement sets forth the investment advisory program services provided, which include the initial and ongoing analysis of Client’s
Account investment needs and objectives, periodic consultations; portfolio construction and asset allocation; trading; rebalancing and
account monitoring; account reviews, market updates, and other client communications.
Investment Adviser’s Program services are negotiable based on the scope and complexity of Client’s account.
Investment Adviser offers Account agreements which include additional platform services as applicable. Clients
with certain agreements are provided Platform services in addition to the Program services. The Platform services
provide support and maintenance of Client’s account on the advisory platform, such as centralized trading tools in
support of Client’s investment strategy. Certain Clients enter into Account agreements which include additional
platform services with platform fees which are paid by the Client, as applicable. Certain Clients enter into Account
agreements which include platform services with platform fees which are paid to us by the investment advisor.
The specific manner in which the Client is charged a Platform fee, if applicable, is established in the Client’s
written agreement.
We may recommend a qualified custodian that offers custodial services for client cryptocurrency and digital asset
holdings. Such qualified custodians typically charge an asset-based fee for custody services. In addition, such
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qualified custodians typically will charge a fee calculated based on the notional value of assets involved in the
trade. Clients typically do not incur underlying blockchain network fees (such as gas fees) in connection with
cryptocurrency and digital asset transactions. Typically, such qualified custodians do not require a minimum
account size or minimum annual fee for its services. Please see Item 8 – Methods of Analysis, Investment
Strategies and Risk of Loss for additional information concerning the risks potentially associated with
cryptocurrency and digital asset investments.
Your financial advisor will provide advice on the purchase and sale of various types of investments, such as
mutual funds, exchange-traded funds (“ETFs”), variable annuity subaccounts, real estate investment trusts
(“REITs”), equities, and fixed income securities.
The advice is tailored to the best interests of the client, including the client’s financial goals, objectives, and risk
tolerance.
Accounts are reviewed on a regular basis and rebalanced as necessary as tailored to each client’s investment
profile.
The firm participates in advisory programs as portfolio manager, advisor, or co-advisor, depending on the program and on
the needs of the client. Clients should discuss with your financial advisor what roles are appropriate, and what programs
are appropriate for their investment objectives and risk tolerance.
Convergence Financial provides custom wealth management services. Convergence Financial makes these programs
available to clients directly and through third party investment adviser firms (Independent Investment Advisers).
Convergence Financial provides clients with wealth management advisory services through Wrap Fee Programs and/or
Non Wrap Fee Programs. For Non Wrap Fee Programs, there is a per transaction charge in addition to an asset-based
fee. For Wrap Fee Programs, you will pay a us a single asset-based fee for advisory services.
Convergence Financial Programs
We offer Sponsored Programs through qualified Custodians who offer custodial accounts to support investment
advisory services provided by the firm. Within these accounts, investment advisor representatives provide advice on the
purchase and sale of various types of investments, such as mutual funds, exchange-traded funds (“ETFs”), variable
annuity subaccounts, real estate investment trusts (“REITs”), equities, and fixed income securities. The advice is tailored
to the individual needs of the client based on the investment objective chosen by the client in order to help assist clients
in attempting to meet their financial goals. More detailed account information and acknowledgements are available in
the disclosures and account opening documents of the qualified Custodian. LPL Financial is our primary custodian,
however we also participate in advisory programs sponsored by other qualifying custodians including Charles Schwab
and/or other qualified custodians.
Investment Advisor Representatives can offer Wrap Fee or Non Wrap Fee accounts. The accounts offer the same
investment choices and are managed in the same manner, but the fee structure is different. For Non Wrap Fee accounts,
clients are charged transaction fees in addition to the advisory fee whereas for Wrap Fee accounts, the transactions fees
are absorbed as part of the advisory fee. For both types of accounts, we and our investment advisors receive a portion of
the advisory fee that you pay for our services.
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Wrap Fee Programs
Convergence Financial offers wrap fee programs where the firm acts as the sponsor and portfolio manager.
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A wrap fee program is a comprehensive advisory account with a single fee that covers a bundle of services, such
as portfolio management, advice, and investment research as well as trade execution, custody, and reporting
fees. We receive a portion of the wrap fee that you pay for our services.
Please see Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to this disclosure
brochure. The advisory fee for Wrap Fee accounts may be higher than non-wrap fee accounts may be higher to
account for the transaction fees.
Depending on the anticipated level of trading, investment advisor representatives of the firm will work with each client
to determine the most cost-effective account Program type and fee structure.
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Professional Strategist Portfolios Programs
Convergence Financial offers clients a professionally managed mutual fund asset allocation programs. Convergence
Financial will obtain the necessary financial data from the client, assist the client in determining the suitability of the
program and assist the client in setting an appropriate investment objective. The investment advisor representative will
initiate the steps necessary to open a professional strategist account and have discretion to select a model portfolio
designed by the professional strategist consistent with the client’s stated investment objective. Third-party portfolio
strategists are responsible for selecting the mutual funds or ETFs within a model portfolio and for making changes to
the mutual funds or ETFs selected.
The client will authorize the professional strategist to act on a discretionary basis to purchase and sell mutual funds and
ETFs and to liquidate previously purchased securities. The client will also authorize the professional strategist to effect
rebalancing for the account.
Third Party Platforms to manage accounts with third-party broker-dealers or custodians
The firm may offer the use a third-party platform to manage “held away” accounts that clients maintain and hold with a
broker-dealer or custodian with which we do not have a custodial relationship. For example, certain accounts sponsored
by your employer are typically held with such entities. This platform option allows you to connect one or more accounts
to the platform. Clients who choose to engage Convergence Financial with a Third Party Platform capacity are
responsible to keep the platform active, so that our investment advisors may access and manage the account(s) without
delay. The platform, when connected, allows us to review the client’s assets and current allocations, and to rebalance the
account as appropriate for the client’s investment objectives and risk tolerance.
Retirement Plan Consulting Services
Investment advisor representatives assist clients that are trustees or other fiduciaries to retirement plans (“Plans”) by
providing fee-based consulting and/or advisory services.
ERISA 3(21) – Non-Discretionary
The Adviser will provide research and analysis regarding investment advice and fiduciary due diligence services for the
Client. The goal of the investment due diligence process is to establish a logical, technical, and prudent process that is
consistently employed in the selection and ongoing monitoring of funds for plan sponsors and individuals, accompanied
by an investment policy statement (for plan sponsors only), that defines the process utilized to recommend prudent
investment actions to plan fiduciaries, or their representatives. In providing the investment advice to the Client’s plan
the Adviser will follow the investment policy statement and undertake procedural due diligence to arrive upon, or
facilitate, prudent investment-related recommendations. However, services provided by the Adviser under this
Agreement will not include any services with respect to employer securities, company stock, or the design and
monitoring of asset allocation model glide paths or other custom asset allocation management services or solutions,
whether available through the Adviser or an affiliate thereof.
The Advisor acknowledges that it is a fiduciary with respect to the Plan under Section 3(21)(A)(ii) of the Employee
Retirement Income Security Act of 1974, as amended (ERISA) and, as such, is a co-fiduciary with the plan sponsor
fiduciary(ies) of the Client’s Plan solely with respect to (a) the provision of investment education of the employer
and/or plan participants (depending on the specific advisory services provided); (b) the periodic reporting on, and
analysis of, the investment options available under the Plan, excluding company stock and investments made available
through a brokerage account/window or similar such investment vehicle; and (c) the provision of advice to the plan
sponsor fiduciary(ies) regarding the elimination or addition of investment options available under the Plan; provided,
however, that the plan sponsor fiduciary(ies) acknowledge and agree that the plan sponsor fiduciary(ies) have the final
and conclusive responsibility for the investment options selected to be available under the Plan. The Adviser will not be
responsible for investment decisions made by the Plan participants with respect to the investment of their individual
accounts.
ERISA 3(38) – Discretionary
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The Adviser shall be responsible, and maintains discretion, for the selection, mapping, and ongoing monitoring, of
investments offered within the Plan sponsored by the Client. The Adviser hereby accepts fiduciary responsibility for
such duties. The Client engages the Adviser for management of Plan assets and shall delegate specified authority and
discretion to the Adviser for the selection, mapping, and ongoing monitoring (including replacement, as prudent), of
investments offered within the plan. However, services provided by the Adviser under this Agreement will not include
any services with respect to employer securities, company stock, or the design and monitoring of asset allocation model
glide paths or other custom asset allocation management services or solutions, whether available through the Adviser
or an affiliate thereof. The Adviser shall also provide documentation supporting the investment due diligence in a
regularly prepared Fiduciary Investment Review report.
The Advisor acknowledges that it is a fiduciary with respect to the Plan under Section 3(38) of ERISA and, as such, is a
fiduciary to the Client’s Plan solely with respect to the selection, mapping, monitoring, and replacement of plan
investment options for which it has explicit authorized discretionary control. The Adviser will not be responsible for
investment decisions made by individual Plan participants with respect to the investment of their accounts and/or
investment into a model portfolio managed by Adviser, if applicable.
Participant Education (Plan and Participant Level)
The Advisor will assist with developing an education and communication strategy for the Plan’s participants that
includes developing a calendar of educational meetings, determining appropriate topics, establishing meeting dates and
schedule, prioritizing group versus one-on-one meetings, and so on. The Advisor will meet with participants, regularly
or as requested, to present information regarding the benefits of Plan participation; the impact of pre-retirement
withdrawals on retirement income, investment objectives, and philosophies; and risk/return characteristics. Adviser
may provide nonfiduciary education, but not advice, concerning the availability of withdrawals and rollovers from the
Plan at any group meetings held for Plan participants but will not discuss the advisability of withdrawals or rollovers at
such meetings. The Adviser may provide written general financial information related to investment concepts such as
diversification, dollar-cost averaging, estimating future retirement income needs, and assessing risk tolerance. The
Adviser may furnish investment materials, such as worksheets or questionnaires, which allow participants to estimate
future income needs and assess different asset allocation models.
For these services, the Client acknowledges that Adviser will not be acting as a fiduciary to the Plan under ERISA, or any
regulations promulgated thereunder.
Participant Advice (Participant Level)
The Adviser will either conduct in-person one-on-one meetings to be coordinated with the Client, or via alternative
means of communication (via the telephone, electronically, etc.) as is deemed optimal by the Adviser, the Client, and
each individual participant in the Plan wishing to engage the Adviser for individual investment advice. The Adviser will
determine the Plan participant’s investment return objectives, risk tolerance, time horizon, and other preferences;
recommend a suitable asset allocation model for the participant; and advise the participant to periodically rebalance his
or her asset allocation mix to maintain consistency with the asset allocation model.
For these services, and only these services described as Investment Advice (Participant Level), the Adviser
acknowledges that it will be a fiduciary to the Plan under ERISA section 3(21)(a)(i). Adviser’s fiduciary responsibilities
to the Plan, however, will be limited to the advice provided to each individual participant. The Adviser does not possess
discretionary control and thus will not be responsible for actual investment elections made by the Plan participants if
not in accordance with the advice provided. The Adviser assumes no other fiduciary responsibilities under this
Agreement other than those specifically outlined herein.
Services Offered
Investment Advisor Representatives perform one or more of the following services, as selected by the client in the client
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agreement:
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Investment Policy Statement. Advisor Representative will assist the Plan in the preparation or review of an
investment policy statement (“IPS”) for the plan based upon consultation with Client.
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Ongoing Investment Recommendations. Advisor Representative will recommend, for consideration and
selection by Client, specific investments to be held by the Plan or, in the case of a participant-directed defined
contribution plan, to be made available as investment options under the Plan. Advisor Representative will
recommend for consideration and selection by Client, investment replacements if an existing investment is
determined by the Client to no longer be suitable as an investment option.
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Ongoing Investment Monitoring. Advisor Representative will perform ongoing monitoring of investment
options in relation to the criteria provided by the Client to the Advisor Representative.
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Qualified Default Investment Alternative Assistance. Advisor Representative may assist Client with selecting
investment products or managed accounts offered by third parties in connection with the definition of a
“Qualified Default Investment Alternative” (“QDIA”) under ERISA (for plans subject to ERISA).
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Non-Discretionary Model Portfolios. Advisor Representative will recommend, for consideration and approval
by Client: 1. asset allocation target-date or risk-based model portfolios for the Plan to make available to Plan
participants and 2. funds from the line-up of investment options chosen by the Client to include in such model
portfolios.
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Performance Reports. Advisor Representative will prepare periodic reports reviewing the performance of all
Plan investment options, as well as comparing the performance thereof to benchmarks with Client. The
information used to generate the reports will be derived directly from information such as statements provided
by Client, investment providers and/or third parties.
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Service Provider Liaison. Advisor Representative shall assist the Plan by acting as a liaison between the Plan
and service providers, product sponsors or vendors. In such cases, Advisor Representative shall act only in
accordance with instructions from Client or Plan administration matters and shall not exercise judgement or
discretion on such matters.
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Education Services to Plan Committee. Advisors Representative will provide training for the members of the
Plan Committee regarding their service on the Committee, including education and consulting with respect to
fiduciary responsibilities.
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Participant Education. Advisors Representative will design an education plan and policy statement that may
include information about the investment options under eh Plan (e.g., investment objectives, risk/return
characteristics and historical performance, investment concepts (*e.g., diversification, asset classes and risk and
return), the determination of investment time horizons and the assessment of risk tolerance. Such information
shall not include specific investment advice about investment options under the Plan as being appropriate for a
particular participant.
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Participant Enrollment. Advisors Representative will assist Client in enrolling participants in the Plan, including
conducting an agreed-upon number of enrollment meetings. As part of such meetings, Advisor Representative
will provide participants with information about the Plan, which may include information on the benefits of
Plan participation, the benefits of increasing Plan contributions, the impact of preretirement withdrawals on
retirement income, the terms of the Plan and the operation of the Plan.
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Plan Search Support/Vendor Analysis. Advisor Representatives will assist with the preparation, distribution,
and evaluation of Requests for Proposal, finalist interviews and conversion support.
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Benchmarking Services. Advisor Representative will provide Client with comparisons of Plan data (e.g.,
regarding fees and services and participant enrollment and contributions) to data from the Plan’s prior years
and/or a benchmark group of similar plans.
Assistance Identifying Plan Fees. Advisor Representative will assist Client in identifying the fees and other costs
borne by the Plan, as specified by Client, for investment management, recordkeeping, participant education,
participant communication and/or other services provided with respect to the Plan.
Publicly Traded Employer Stock
If the Plan makes available publicly traded employer stock (“company stock”) as an investment option under the Plan,
Representatives do not provide investment advice regarding company stock and are not responsible for the decision to
offer company stock as an investment option. In addition, if participants in the Plan invest the assets in their accounts
through individual brokerage accounts, a mutual fund window, or other similar arrangement, or obtain participant
loans, IARs do not provide any individualized advice or recommendations to the participants regarding these decisions.
Retirement Plan Rollovers
An employee generally has four (4) options for their retirement plan when they leave an employer:
Leave the money in his/her former employer’s plan, if permitted;
Rollover the assets to his/her new employer’s plan if one is available and permitted;
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Rollover to an Individual Retirement Account (IRA), or;
Cash out the account value, which has significant tax considerations.
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Each of these options has advantages and disadvantages and before making a change we encourage you to speak with your
CPA and/or tax attorney. If you are considering rolling over your retirement funds to an IRA for us to manage here are a
few points to consider before you do so:
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Determine whether the investment options in your employer's retirement plan address your needs or whether
you might want to consider other types of investments.
Employer retirement plans generally have a more limited investment menu than IRAs.
Employer retirement plans may have unique investment options not available to the public such as employer
securities, or previously closed funds.
Your current plan may have lower fees than our fees.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee as set forth
in the agreement you executed with our firm. This practice presents a conflict of interest because Investment Advisor
Representatives have an incentive to recommend a rollover to you for the purpose of generating fee-based compensation
rather than solely based on your needs. You are under no obligation, contractually or otherwise, to complete the rollover.
Moreover, if you do complete the rollover, you are under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current employees
can sometimes move assets out of their company plan before they retire or change jobs. In determining whether to
complete the rollover to an IRA, and to the extent the following options are available, you should consider the costs and
benefits of each. An employee will typically be investing only in mutual funds, you should understand the cost structure of
the share classes, available in your employer's retirement plan and how the costs of those share classes compare with
those available in an IRA. Clients should understand the various products and services they might take advantage of at an
IRA provider and the potential costs of those products and services.
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Our strategy may have higher risk than the option(s) provided to you in your plan.
Your current plan may also offer financial advice.
If you keep your assets titled in a 401k or retirement account, participants could potentially delay their required
minimum distribution beyond age.
A 401(k) may offer more liability protection than a rollover IRA; each state may vary.
Participants may be able to take out a loan on your 401k, but not from an IRA.
IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may also be
subject to a 10% early distribution penalty unless they qualify for an exception such as disability, higher education
expenses or the purchase of a home.
If company stock is owned in a plan, participants may be able to liquidate those shares at a lower capital gains tax
rate.
Plans may allow Advisor to be hired as the manager and keep the assets titled in the plan name.
Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally
protected from creditors in bankruptcies. However, there can be some exceptions to the general rules so you should
consult with an attorney if you are concerned about protecting your retirement plan assets from creditors.
It is important to understand the differences between these types of accounts and to decide whether a rollover is the best
option. Prior to proceeding, if you have questions contact your Investment Adviser Representative, or call our main
number as listed on the cover page of this brochure.
We provide educational services to retirement plan participants with assets that could potentially be rolled over to an IRA
advisory account. Education is based on a particular Client’s financial circumstances and best interests. We have an
incentive to recommend such a rollover based on the compensation received, which is mitigated by the fiduciary duty to
act in your best interest.
To the extent that we provide investment advice about your retirement plan account or individual retirement account
(“IRA”) including whether to maintain investments and/or proceeds in the retirement plan account, roll over such
investment/proceeds from the retirement plan account to a IRA or make a distribution from the retirement plan
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account, we acknowledge we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security
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Act (“ERISA”) and/or the Internal Revenue Code (“IRC”) as applicable, which are laws governing retirement accounts.
The way we make money creates conflicts with your interests, so we operate under a special rule that requires the firm
to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
Meet a professional standard of care when making investment recommendations (give prudent advice);
Never put the financial interests of the Firm ahead of you when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that the Firm gives advice that is in your best interest;
Charge no more than is reasonable for the services of the Firm; and
Give Client basic information about conflicts of interest.
To the extent that you roll over your account from a current retirement plan account to an individual retirement
account managed by the firm, the firm and IAR have a conflict of interest in that we can earn increased investment
advisory fees by recommending that you roll over your account at the retirement plan to an IRA managed by the firm.
We will earn fewer investment advisory fees if you do not roll over the funds in the retirement plan to an IRA managed
by the Firm. The conflict is mitigated by our duty to act in your best interest.
Third Party Asset Management Program (“TAMP”)
The firm may select other investment advisers for our clients by introducing clients to, and advising on the selection of
independent investment managers who provide discretionary management of individual portfolios using a variety of
different securities analysis methods, sources of information and investment strategies. Clients will receive a separate
disclosure brochure from these investment managers regarding their investment advisory services. With respect to
clients investing in the AssetMark Platform, the firm introduces clients to, and advises on the selection of, independent
investment managers who provide discretionary management of individual portfolios including a wide variety of
security types. Clients will receive a separate disclosure from such investment managers regarding any such investment
manager’s advisory services.
In advising retail clients of the firm investing in an AssetMark Platform, the firm can select from mutual funds, Exchange
Traded Funds (ETF’s), and other investment solutions offered on the Platform. These solutions are provided by a
number of institutional investment strategists and based on the information, research, asset allocation methodology and
investment strategies of these institutional strategists, including AssetMark.
For more information regarding the AssetMark Platform, refer to AssetMark’s AssetMark Platform Disclosure Brochure
available at www.adviserinfo.sec.gov (CRD No 109018). The minimum investment required on the AssetMark Platform
depends upon the Investment Solution chosen for a Client’s account. The minimums are described in more detail in the
AssetMark Platform Disclosure Brochure. Accounts below the stated minimums may be accepted on an individual basis
at the discretion of AssetMark.
Financial Planning Services
Financial planning is generally included as part of a comprehensive asset investment management engagement.
However, financial planning is also available separately for a separate fee. The type of plan can vary greatly depending
on the scope and complexity of a particular individual’s financial situation. The total estimated fee, as well as the
ultimate fee that we charge you, is based on the scope and complexity of the engagement. The fee-paying arrangement
for such services will be outlined in a separate agreement. In certain instances, financial planning services fees may be
waived if the client enters into an investment management agreement.
Planning Strategies for Families and Individuals
Cash Flow/ Budget Planning
– planning to manage expenses against current and projected income.
College / Education Planning
– planning to pay the future college / education expenses of a child or grandchild.
Divorce Planning
– Planning for the financial impact of divorce such as change in income, retirement benefits and tax
considerations. Providing alternatives to collaborative divorce attorneys to reapportion joint assets.
Estate Planning
– financial planning that focuses on efficient and tax friendly financial planning methods to pass on an
estate to a spouse, other family members or a charity.
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Inheritance Planning
– financial planning that focuses on efficient and tax friendly financial planning methods to pass
wealth to the next generation.
Insurance Needs
– financial planning that focuses on efficient and tax friendly financial planning methods to support the
financial needs of survivors to satisfy such financial obligations as housing, dependent childcare, and spousal
arrangements as well as education.
Investment Planning
– planning an investment strategy consistent with particular objectives, time horizons and risk
tolerances.
Retirement
– planning an investment strategy with the objective of providing inflation-adjusted income for life.
Tax Planning
– financial planning that focuses on efficient and tax friendly financial planning methods for planning a tax
efficient investment portfolio to maximize deductions and off-setting losses.
Wealth Accumulation
– planning to build wealth within a portfolio that takes into consideration risk tolerance and time
Planning Strategies for Business
horizon.
•
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Qualified Retirement Plans – provide education for the client evaluate the types of retirement plans established
by an employer for the benefit of the company’s employees.
Stock Option Planning – planning to maximize the value of employer issued stock options and optimize what to
exercise and what to hold.
Prior to engaging the firm to provide stand-alone planning or consulting services, clients are required to enter into a
Financial Planning and Consulting Agreement setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee that is due prior to
commencing services. The firm may recommend the services of professionals for implementation purposes, including
our Investment Advisor Representatives in their individual capacities as registered representative of LPL Financial and
as licensed insurance agents (“Recommended Professional”).
Conflicts of Interest
•
Investment advisor representatives must fully disclose all material facts concerning any conflict and should avoid even
the appearance of a conflict of interest and abide by honest and ethical business practices.
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•
•
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Certain of our investment advisors are also registered representatives of a broker/dealer, including LPL
Financial, a FINRA/SIPC member broker/dealer, to offer securities transactions for a commission. The
recommendation that a client purchase a commission product from an investment advisor representative in
their separate capacity as a registered representative of a broker/dealer or presents a conflict of interest, as the
receipt of commissions provides an incentive that may not be in a client’s best interests.
Certain of our investment advisors are also insurance agents appointed with one or more insurance carriers to
sell insurance products for a commission. The recommendation that a client purchase a commission product
from an investment advisor representative in their separate capacity as an agent of an insurance company
presents a conflict of interest, as the receipt of commissions provides an incentive that may not be in a client’s
best interests.
Certain of our investment advisors may be employed by, or officers of, and/or have an ownership interest in a
bank, which is a separate entity from, and not affiliated with Convergence Financial. The receipt of profit
sharing and other compensation, if any is a conflict of interest as it provides an incentive that may not be in a
client’s best interests.
Certain of our investment advisors may receive additional compensation in the form of transition assistance in
the form of receiving compensation based on a percentage of the amount of net assets under management held
and/or anticipated to be held at a qualified custodian in the form of a forgivable loan from one of our qualified
custodians. This is a conflict of interest, as the receipt of compensation provides an incentive that may not be in
a client’s best interests.
Periodically, certain of our investment advisors are registered with another investment adviser in addition to
being registered with Convergence Financial. Such financial advisors will have a temporary dual registration
with another investment adviser, while they are in the process of transitioning their clients from the other
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•
•
•
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investment adviser to Convergence Financial. These investment advisors may provide investment advisory
services on behalf of both firms during their transition to Convergence Financial. In such instances, a notice is
provided to clients to advise clients of the dual registration status of the financial advisor. This is a conflict of
interest as the investment advisor has an incentive to transition clients from the other investment adviser to
Convergence Financial and recommend services offered through Convergence Financial over the other
investment adviser.
Certain Clients enter into Account agreements which include additional platform fees which are paid by the Client,
as applicable. Certain Clients enter into Account agreements which include platform fees which are paid to us by
the investment advisor. Clients with Account agreements which paid by the Client are charged a Platform fee
(“Platform fee”) in addition to the Program fee. The Platform fee is charged for the support and maintenance of
Client’s account on the advisory platform, such as centralized trading tools in support of Client’s investment
strategy. The specific manner in which the Platform fee is charged by the firm is established in the Client’s
written agreement. We earn platform fees, whether they are paid by the investment advisor or the Client. This
is a conflict of interest as it creates an incentive for us to encourage you to enter into Account agreements which
include platform fees and for the investment advisor to encourage you to enter into Account agreements which
include platform fees which are paid by the Client, rather than the investment advisor.
Investment advisor representatives must not induce trading in a client's account that is excessive in size or
frequency in view of the financial resources and character of the account.
Investment advisor representatives must make recommendations with reasonable grounds to believe that they
are appropriate based on the information furnished by the client.
Investment advisor representatives may not borrow money or securities from or lend money or securities to a
client.
Product sponsors may pay or reimburse Convergence Financial or its investment advisor representatives for
the costs associated with education or training events.
To the extent requested by a client, we may recommend the services of other professionals for certain non-
investment implementation purposes (i.e., attorneys, accountants, and insurance, etc.), including non-affiliates
and affiliates of Convergence Financial in their separate registered/licensed capacities. The client is under no
obligation to engage the services of any such recommended professional. The client retains absolute discretion
over all such implementation decisions and is free to accept or reject any recommendation from Convergence
Financial.
If the client engages any such recommended professional, and a dispute arises, any recourse will be exclusively
from and against the engaged professional.
The Code of Ethics permits employees and investment advisor representatives or related persons to invest for
their own personal accounts in the same or different securities that an investment advisor representative may
purchase for clients in program accounts.
Conflicts of interest are mitigated by the fiduciary duty to always act in a client’s best interest and acting accordingly.
We encourage you to be an informed investor and to ask your financial advisor about compensation and conflicts of
interest. Our Chief Compliance Officer is available to address any questions a prospective client or client may have
regarding any conflict of interest.
Other Considerations
Convergence Financial is not a law firm or an accounting firm and does not offer legal or accounting services and does
not prepare legal documents or prepare tax returns. IARs may introduce clients to other professionals for these or other
such non-investment related services, which in some cases may be an investment advisor representative of
Convergence Financial acting in an unaffiliated separate individual capacity. Clients are under no obligation to use these
professionals and should conduct their own due diligence prior to engaging their services. Convergence Financial should
not be considered a party to any disputes that may arise.
Certain mutual funds and other securities recommended by investment advisor representatives are publicly available
for purchase without engaging the services of Convergence Financial. Clients are under no obligation to engage the
services of Convergence Financial.
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Assets Under Management
Assets under management are updated at least annually within 90 days of the December 31 fiscal year-end. Clients may
request more current information at any time by contacting the firm.
Assets under Management as of
12/31/2024
$702,505,100
$940,800
Discretionary
Non-Discretionary
Total
$703,445,000
Item 5 – Fees and Compensation
Investment Management Advisory Fees
Fees are negotiable. The specific manner in which fees are charged by the firm is established in the client’s written
agreement. All clients enter into an Investment Management Agreement with the Adviser for investment management
advisory services.
We charge an ongoing annual fee (sometimes referred to as an asset-based fee) for investment management services.
This fee is a percentage of the value of your account. You pay this fee even if you don’t buy or sell investments.
Investment management fees are paid as established in the client’s written agreement and may be paid quarterly and/or monthly
in advance pursuant to the terms of the investment management agreement. A l l Clients are charged an investment advisory
program fee (“Program fee”) for the initial and ongoing analysis of Client’s Account investment needs and objectives, periodic consultations;
portfolio construction and asset allocation; trading; rebalancing and account monitoring; account reviews, market updates, and other client
communications.
The Program fee is based on the market value of assets under management at the end of the prior calendar quarterly
and/or monthly cycle. The Program fee is negotiable based on the scope and complexity of Client’s account. The
Program fee typically does not exceed an annualized rate of 1.5%. The specific manner in which the Program fee is
charged by the firm is established in the Client’s written agreement. We and our investment advisors receive a portion
of the Program fee.
Certain Clients enter into Account agreements which include additional platform fees which are paid by the Client, as
applicable. Certain Clients enter into Account agreements which include platform fees which are paid to us by the
investment advisor. Clients with Account agreements which paid by the Client are charged a Platform fee (“Platform fee”)
in addition to the Program fee. The Platform fee is charged for the support and maintenance of Client’s account on the
advisory platform, such as centralized trading tools in support of Client’s investment strategy. The specific manner in
which the Platform fee is charged by the firm is established in the Client’s written agreement. We earn platform fees,
whether they are paid by the investment advisor or the Client. This is a conflict of interest as it creates an incentive for
us to encourage you to enter into Account agreements which include platform fees and for the investment advisor to
encourage you to enter into Account agreements which include platform fees which are paid by the Client, rather than the
investment advisor. This conflict of interest is mitigated in that we and our investment advisors may only recommend
investment services that we believe are in a client’s best interests. Please ask any questions regarding the compensation
received. Investment advisors do not receive any portion of the Platform fee.
Investment management fees are deducted from the Client’s account[s] by the qualified Custodian and are debited from the
account and/or paid directly depending on the custodian. Clients will be provided with a statement, at least quarterly
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and/or monthly as the case may be, from the Custodian reflecting deduction of the total investment management fee. We
recommend that you read your statements and verify the accuracy of information. Clients provide written authorization
permitting the firm to be paid directly from their account[s] held by the Custodian as part of the investment management
agreement and separate account forms provided by the Custodian.
The more assets you have in an asset-based fee account, the more you’ll pay us in fees. This is a conflict of interest as it
creates an incentive to encourage you to increase the size of your account, including by transferring or rolling over
assets from other accounts. This conflict of interest is mitigated in that we and our investment advisors may only
recommend investment services that we believe are in a client’s best interests. Please ask any questions regarding the
compensation received.
Clients may add the services of a third-party money manager. If client chooses to add the services of a third party money
manager, a third-party platform fee may apply, as outlined in client’s written agreement.
Non Wrap Fee Programs
For Non Wrap Fee Program accounts, there is a per transaction charge in addition to an asset-based advisory fee. If you
expect to trade infrequently, a Non Wrap fee program may cost you less than paying for the program’s services
separately. If you expect to trade frequently, a Non Wrap fee program may cost you more than paying for the program’s
services separately. In order to evaluate whether a Non Wrap fee arrangement is appropriate for you, you should
compare the available Wrap Program Fees and any other costs associated with participating in Wrap Fee Program with
the amounts that would be charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
execution costs, and custodial services in a Non Wrap fee program comparable to those provided under the Wrap Fee
Program.
Wrap Fee Programs
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Although clients do not pay a transaction charge for transactions in a wrap fee program, clients should understand that
the firm pays the qualified Custodian transaction charges for those transactions. The transaction charges paid by the
firm vary based on the type of transaction (e.g., mutual fund, equity, or ETF) and for mutual funds based on whether or
not the mutual fund pays 12b-1 fees and/or recordkeeping fees to the qualified custodian.
Transaction charges paid by the Advisor for equities and ETFs are $0 to $9.
Transaction charges paid by the Advisor for mutual funds range from $0 to $26.50.
It is important to understand that ticket charges or transaction charges for shares held in a wrap fee program require
special consideration because the ticket charges are included as part of the wrap fee program and paid by the adviser.
Consequently, such shares do not offer the same level of benefit to a client that they do in a non-wrap fee account.
When managing a client's account on a wrap fee basis, we receive as compensation for our investment advisory services,
the balance of the total wrap fee you pay after custodial, trading, and other management costs (including execution and
transaction fees) have been deducted. Accordingly, we have a conflict of interest because we have a financial incentive to
maximize our compensation by seeking to reduce or minimize the total costs incurred in your account(s) subject to a
wrap fee.
For example, our wrap fee arrangement may create incentives for our firm to trade less frequently or select investments
that that reduce our costs, and in some cases increase expenses that are borne by the client. Additionally, our custodians
generally do not charge commissions [or transaction fees] for online trades of U.S. exchange-listed equities, U.S.
exchange-listed ETFs, and no-transaction-fee (“NTF”) mutual funds. This means that, in most cases, when we buy these
types of securities, we can do so without paying commissions to our custodians. If you choose to enter into a wrap fee
arrangement, your total cost to invest could exceed the cost of paying for brokerage and advisory services separately.
•
However, a different conflict of interest is introduced because the advisor now has an incentive to not trade as
frequently to avoid the ticket charges which can compromise the active management of an advisory account. This
conflict is mitigated by an investment adviser representative’s fiduciary duty to act in a client’s best interest while also
considering the higher asset management fee charged for wrap fee accounts.
•
The benefits under a wrap fee program depend, in part, upon the size of the account, the costs associated with
managing the account, and the frequency or type of securities transactions executed in the account.
For example, a wrap fee program may not be suitable for all accounts, including but not limited to accounts
holding primarily, and for any substantial period of time, cash or cash equivalent investments, fixed income
securities or no-transaction-fee mutual funds, or any other type of security that can be traded without
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commissions or other transaction fees.
In order to evaluate whether a wrap [or bundled] fee arrangement is appropriate for you, you should compare the
agreed-upon Wrap Program Fee and any other costs associated with participating in our Wrap Fee Program with the
amounts that would be charged by other advisers, broker-dealers, and custodians, for advisory fees, brokerage and
execution costs, and custodial services in a Non Wrap fee program comparable to those provided under the Wrap Fee
Program.
Mutual Fund Share Class Disclosures and Fiduciary Duty (12b-1 Fees)
Section 206 of the Investment Advisers Act of 1940 (“Advisers Act”) imposes a fiduciary duty to act in a client’s best
interests and specifically prohibits investment advisers, directly or indirectly, from engaging in any transaction,
practice, or course of business which operates as a fraud or deceit upon any client or prospective client.
However, the fiduciary duty to which advisers are subject is not specifically defined in the Advisers Act or the
Commission rules but reflects a Congressional recognition “of the delicate fiduciary nature of an investment advisory
relationship” as well as a Congressional intent to eliminate, or at least expose, all conflicts of interest which might incline
an investment advisor, consciously or unconsciously, to render advice which was not disinterested.
No 12b-1 fee paying mutual fund will be allowed within a wrap advisory account where the advisor pays ticket charges
unless deemed to be in the client’s best interest. The independent advisor representative should evaluate the client’s
beliefs, trading volume and expense analytics to determine if holding a 12b-1 fee paying asset is more advantageous to
the client. An exception for to allow the 12b-1 fee paying fund to remain in the account can be completed and if
approved by the compliance Department the asset will be allowed to remain in the account.
If a 12b-1 fee paying asset is transferred into a Wrap account, the advisor has 60 days to liquidate or convert to a lower
cost share class according to a client’s best interest.
Share Class Conversion Disclosure
Clients may transfer to the firm existing share classes of mutual funds to fund clients’ accounts that have multiple share
classes. To facilitate the transition(s) to clients’ investment strategies, the firm may convert some or all of client’s
transferred mutual funds to such share classes. The firm may convert the class of shares transferred into another class
of shares of the same eligible investments selected by the firm. Some share classes have reduced or eliminated
transaction fees. The firm may, at any time, convert any existing class of mutual fund shares that are eligible
investments in client accounts to another class of shares of the same eligible investments selected by the firm. All
conversions could result in higher or lower fees and/or expenses than those paid under the previous share class.
Taxable gains, taxable losses, redemption fees or sales charges may be assessed upon the liquidation or redemption of
securities which fees and expenses may negatively affect investment performance.
Sponsored Advisory Programs
The firm offers advisory services through certain programs, including those sponsored by LPL Financial LLC (LPL), a
registered investment advisor and FINRA/SIPC member broker-dealer. For more information regarding offerings of the
LPL programs, including more information on the advisory services and fees that apply, the types of investments
available in the programs and the potential conflicts of interest presented by the programs please see the program
account packet (which includes the account agreement and LPL Form ADV program brochure) and the Form ADV, Part
2A of LPL or the applicable program.
The account fee charged to the client for each LPL advisory program is negotiable, subject to the maximum account fees
described in LPL’s account disclosures and agreements.
Third Party Platforms to manage accounts with third-party broker-dealers or custodians
The firm may use a third-party platform to manage “held away” accounts that clients maintain and hold with a broker-
dealer or custodian with which we do not have a relationship. Fees for held away account management are calculated
and billed monthly or quarterly, in advance. If a client chooses to add the services to manage accounts with third-party
broker-dealers or custodians, a platform fee in addition to the advisory fee may apply.
Fees for held away account management are calculated and billed monthly or quarterly, in advance. The amount due is
calculated by applying the quarterly or monthly amount of the annual rate to the total assets under management with
the platform at the end of each quarter or month.
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Fees for held away account management in the first period of service are prorated from the inception date of the
account[s] management agreement with the firm to the end of the first monthly or quarterly cycle depending on the fee
schedule agreement. All securities held in accounts will be independently valued by the designated custodian. The firm
will not have the authority or responsibility to value portfolio securities. Upon termination of services, a pro-rated fee
calculation will be applied.
Fees for held away account management services are typically deducted from the Client’s account[s] by the qualified
Custodian or paid directly. We recommend that you read your statements and verify the accuracy of information. Clients
provide written authorization permitting the firm to be paid directly from their account(s) held by the Custodian as part
of the investment advisory agreement and separate account forms provided by the Custodian.
Cash Holdings (Sweeps) Programs
Custodial accounts may offer various programs which take available cash balances in client’s eligible accounts and
automatically deposit (or sweep) such cash balances into a liquid investment to potentially earn interest or interest-
bearing FDIC deposit accounts. The interest earned or yields on any cash features are typically lower than or equal to
those of similar investments or deposit accounts offered outside of such programs. Qualified custodians typically
receive fees for such programs, such as fees from the entities participating in the program based on the value of
advisory assets held in the program. This fee could be higher than the interest rate received by clients and/or could
reduce the rate a client could receive elsewhere. Convergence Financial and our investment advisor representatives
do not receive any portion of the fees or charges relating to these programs.
Financial Planning Services
We may charge a fixed fee for financial planning services. The fee that we charge you is based on the scope and complexity
of our agreement. Financial plans that are provided by agreement with our financial professionals without the
implementation asset management services are based on a fixed fee. The fee-paying arrangement for such services will
be outlined in a separate agreement, typically ranging from $500 to $5,000. A flat fee may exceed $5,000 depending on
the complexity and scope of the engagement.
Hourly Consulting Services
We may charge an hourly fee to provide hourly consulting based on the scope, complexity and level of expertise required
to provide hourly consulting when a more comprehensive financial plan is not requested. The fee-paying arrangement for
such services will be outlined in a separate agreement, typically ranging from $250 to $500 per hour. The fee-paying
arrangement may exceed $5,000 depending on the scope and the complexity of the engagement.
Retirement Plan Consulting
Our fee for Retirement Plan Consulting will typically not exceed 1.5% of plan assets under management. The total
estimated fee, as well as the ultimate fee that we charge you, is based on the scope and complexity of the engagement.
The fee-paying arrangement for Retirement Plan Consulting will be outlined in a separate agreement.
Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than the firm, in connection with investments
made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities execution fees charged
by the Custodian and executing broker/dealer.
The fees charged by the firm are separate and distinct from these custodial and execution fees.
In addition, all fees paid to the firm for investment advisory services are separate and distinct from the expenses charged
by mutual funds and exchange-traded funds to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds, other
fund expenses, account administration (e.g., custody, brokerage, and account reporting), and a possible distribution fee.
A Client could invest in these products directly, without the services of the firm, but would not receive the services
designed, among other things, to assist the Client in determining which products or services are most appropriate for
each Client’s financial situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s]
and the fees charged by the firm to fully understand the total fees to be paid.
Third Party Asset Management Program Fees (“TAMP”)
For clients participating in a TAMP, clients pay an advisory fee as set out in the client agreement with the TAMP sponsor.
The fee is typically negotiated among the TAMP sponsor, the IAR and the client. The TAMP sponsor may establish a fee
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schedule or set a minimum or maximum fee. The TAMP fee schedule will be set out in the Disclosure Brochure provided
by the TAMP sponsor. The advisory fee typically is based on the value of assets under management as valued by the
custodian of the assets for the account and will vary by program. The advisory fee typically will be deducted from the
account by the custodian and paid quarterly either in arrears or in advance depending on the program. Your IAR shares
in a portion of the fee. A TAMP account may be terminated by a party pursuant to the terms outlined in the TAMP client
agreement. The TAMP client agreement will explain how clients can obtain a refund of any pre- paid fee if the agreement
is terminated before the end of a billing period. There are other fees and charges imposed by third parties that may
apply to investments in TAMP accounts. Some of these fees and charges are described below. The client may be charged
commissions, markups, markdowns, or transaction charges by the broker/dealer who executes transactions in the
TAMP account. There may be custodial related fees imposed by the custodian of assets for the program account. These
additional fees and charges will be set out in the TAMP Brochure and the agreements executed by the client at the time
the account is opened. If assets are invested in mutual funds, ETFs or other pooled funds, there are two layers of
advisory fees and expenses for those assets. Clients will pay an advisory fee to the fund manager and other expenses as a
shareholder of the fund. Clients will also pay the TAMP advisory fee with respect to those assets. The mutual funds and
ETFs available in the programs are often purchased directly. Therefore, clients could avoid the second layer of fees by
not using the advisory services of the TAMP and Representative and by making their own decisions regarding the
investment. A mutual fund in a TAMP program account may pay an asset-based sales charge or service fee (e.g., 12b 1
fee) to the broker-dealer on the account. If a client transfers into a TAMP account with a previously purchased mutual
fund, and there is an applicable contingent deferred sales charge on the fund, the client will pay that charge when the
mutual fund is sold. If the account is invested in a mutual fund that charges a fee if redemption is made within a specific
time period after the investment, the client will be charged a redemption fee. If a mutual fund has a frequent trading
policy, the policy can limit a client’s transactions in shares of the fund (e.g., for rebalancing, liquidations, deposits, or tax
harvesting). If a client holds a variable annuity that is managed as part of a TAMP account, there are mortality, expense
and administrative charges, fees for additional riders on the contract and charges for excessive transfers within a
calendar year imposed by the variable annuity sponsor. If client holds a Unit Investment Trust (“UIT”) in a program
account, UIT sponsors charge creation and development fees or similar fees. Further information regarding fees
assessed by a mutual fund, variable annuity or UIT is available in the appropriate prospectus, which clients may request
from their IAR. If the TAMP program is a wrap fee program, clients should understand that the wrap fee may cost the
client more than purchasing the program services separately, for example, paying fees for the advisory services of the
TAMP (and the firm/IAR), plus commissions for each transaction in the account. Factors that bear upon the cost of the
account in relation to the cost of the same services purchased separately include the:
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type and size of the account o types of securities in the account
historical and or expected size or number of trades for the account, and
number and range of supplementary advisory and client-related services provided to the client.
The investment products and services available to be purchased in TAMP program accounts can be purchased by clients
outside of a TAMP program account, through the firm or through broker-dealers or other investment firms not affiliated
with the firm or the TAMP.
Item 6 – Performance-Based Fees and Side-By-Side Management
The firm does not charge performance-based fees for its investment advisory services. The fees charged by the firm are
as described in “Item 5 – Fees and Compensation” above and are not based upon the capital appreciation of the funds or
securities held by any Client.
The firm does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend or implement any particular investment options.
Item 7 – Types of Clients
The firm offers investment advisory services primarily to individuals and families, high net worth individuals and
business entities, trusts, estates, and charitable organizations, but services are available to other types of clients as the
opportunity may arise. The number of each type of Client is provided on Form ADV Part 1A. These amounts change over
time and are updated at least annually.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
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The firm primarily employs a strategic asset allocation and a fundamental method of analysis in developing investment
strategies. Research and analysis from the firm is derived from numerous sources, including financial media companies,
third-party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases and research prepared by others. The firms’ methods of analysis and investment strategies
do not represent any significant or unusual risks however all strategies have inherent risks and performance
limitations.
While the methods of analysis help the firm in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may lose
• Strategic Asset Allocation
value and may have negative investment performance.
• Fundamental Analysis
Strategic asset allocation is a portfolio strategy that involves setting target allocations for various asset classes and
rebalancing periodically. The portfolio is rebalanced to the original allocations when they deviate significantly from
the initial settings due to differing returns from the various assets.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
consist generally of ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with
a value discounted by the market.
While this type of analysis helps the firm in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in the fundamental analysis may
lose value and may have negative investment performance. The firm monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the firm’s review process are
included below in “Item 13 – Review of Accounts”.
Risk of Loss (Not Exhaustive)
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should be
prepared to bear the potential risk of loss. the firm will assist Clients in determining an appropriate strategy based on
their tolerance for risk and other factors noted above. However, there is no guarantee that a Client will meet their
investment goals.
• Acts of Nature
The firm will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
Below is a list of risks that should be considered prior to investing that may apply to the particular investment held in a
particular account. Additional unforeseen risks may apply and affect investment performance. Clients are encouraged
to at least consider the following risks:
– a natural and unavoidable catastrophe that interrupts the expected course of events, market
• Business Risk –
structure and access to funds.
The measure of risk associated with a particular security. It is also known as unsystematic risk
• Call Risk –
and refers to the risk associated with a specific issuer of a security. Generally speaking, all businesses in the
same industry have similar types of business risk. More specifically, business risk refers to the possibility that
the issuer of a particular company stock or a bond may go bankrupt or be unable to pay the interest or principal
in the case of bonds.
the risk specific to bond issues and refers to the possibility that a debt security will be called prior to
.
• Company Specific Risk
maturity. Call risk usually goes hand in hand with reinvestment risk because the bondholder must find an
investment that provides the same level of income for equal risk. Call risk is most prevalent when interest rates
are falling, as companies trying to save money will usually redeem bond issues with higher coupons and replace
them on the bond market with issues with lower interest rates
– A non-systemic risk specific to a certain company's operations, executive decisions
• Concentration Risk
and reputation which is difficult to quantify
– Concentrated portfolios are an aggressive and highly volatile approach to trading and
• Credit Risk –
investing and should be viewed as complementary to a stable, highly predictable investment approach.
Concentrated portfolios hold fewer different stocks than a diversified portfolio and are much more likely to
experience sudden dramatic price swings. In addition, the rise or drop in price of any given holding in the
portfolio is likely to have a larger impact on portfolio performance, than a more broadly diversified portfolio.
The risk that an investor could lose money if the issuer or guarantor of a fixed income security is
unable or unwilling to meet its financial obligations.
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• Cryptocurrency Risk -
• Unregulated
– currently many cryptocurrencies are unregulated by both governments and central banks
•
– the price of cryptocurrency is constantly fluctuating. Trade or balance can
•
Cryptocurrencies refer to the actual virtual currency (decentralized digitized money)
that allows individuals or entities to transfer funds online without the need for a bank or credit card company,
such as Bitcoin, Ethereum, Cardona, and Litecoin. The SEC, CFTC, NFA, and FINRA have issued investor alerts
and advisories on the risks of cryptocurrencies and initial coin offerings (ICOs). These regulators continue to
warn investors to keep in mind that actual cryptocurrency and cryptocurrency-related products continue to be
speculative and extremely volatile investments. Due to the unregulated nature and lack of transparency
surrounding the operations of crypto exchanges, they may experience fraud, market manipulation, security
failures or operational problems, which can adversely affect the value of cryptocurrencies and, consequently,
the value of the shares of cryptocurrency-related products.
Investing in cryptocurrencies and digital assets is generally suitable only for investors with a high tolerance for
risk and a long-term investment horizon. Cryptocurrencies and digital assets represent a novel asset-class that has
a comparatively shorter investment history than traditional equity or fixed income markets. Clients who elect to
participate in a cryptocurrency and digital asset investment strategy must be willing to accept the risks associated
with investing in this asset-class. Clients are under no obligation to consider or utilize a cryptocurrency or digital
asset strategy. Please see below for a non-exhaustive discussion of the risks potentially associated with
cryptocurrency and digital asset investments.
Cryptocurrency investing refers to trading in digital or virtual currencies that are not backed by real assets or
tangible securities. They are traded between consenting parties with no broker and tracked on digital ledgers
commonly known as blockchains. Due to the nature of cryptocurrencies, clients are exposed to the risks normally
associated with investing but also unique risks not typical of investing in traditional securities. These risks include,
but are not limited to the following:
Increased Price Volatility
or are subject to differing, conflicting, or competing laws and regulations.
Susceptible to Error/Hacking
surge or drop suddenly. Prices can drop to zero.
– technical glitches, human error and/hacking can occur, which typically
• Forks
– this implies a splitting of the chain on which the cryptocurrency runs, which makes it go in a
•
do not affect traditional securities.
Soft Fork
different direction, with different rules than the existing blockchain.
– only a protocol change; the crypto currency still continues to work on the original blockchain
• Hard Fork
rules.
– a permanent divergence in the blockchain.
• Currency/Exchange Rate Risk
• Cybersecurity Risk -
– The risk of a change in the price of one currency against another.
The computer systems, networks and devices used by us and our service providers
• Environmental, Social, Governance Risk
employ a variety of protections designed to prevent damage or interruption from computer viruses, network
and computer failures and cyberattacks. Despite such protections, systems, networks, and devices potentially
can be breached. Cyberattacks include, but are not limited to, gaining unauthorized access to digital systems for
purposes of corrupting data, or causing operational disruption, as well as denial- of- service attacks on websites.
Cyber incidents may cause disruptions and impact business operations, potentially resulting in financial losses,
the inability of us or our service providers to trade, violations of privacy and other laws, regulatory fines,
reputational damage, reimbursement costs and additional compliance costs, as well as the inadvertent release
of confidential information.
- The risks associated with ethical investing include the risk of
personal alignment of what is considered ethical between different investors and the portfolio manager as well as
a limited ability to diversify. Environmental, social, and governance (ESG) criteria are a set of standards for a
company’s operations that socially conscious investors use to screen potential investments.
.
• Force Majeure
Environmental criteria consider how a company performs as a steward of nature.
Social criteria examine how it manages relationships with employees, suppliers, customers, and the
communities where it operates.
Governance deals with a company’s leadership, executive pay, audits, internal
controls, and shareholder rights
– A natural and unavoidable catastrophe that interrupts the expected course of events, market
•
Inflationary Risk –
structure and access to funds.
The risk that future inflation will cause the purchasing power of cash flow from an investment
to decline.
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Interest Rate Risk
•
– The risk that fixed income securities will decline in value because of an increase in interest
rates; a bond or a fixed income fund with a longer duration will be more sensitive to changes in interest rates
than a bond or bond fund with a shorter duration.
• Legislative Risk –
• Liquidity Risk –
The risk of a legislative ruling resulting in adverse consequences.
The possibility that an investor may not be able to buy or sell an investment as and when
• Market Risk –
desired or in sufficient quantities because opportunities are limited.
The risk that the value of securities may go up or down, sometimes rapidly or unpredictably, due
• Pandemic Risk –
to factors affecting securities markets generally or particular industries. This is a risk that will affect all
securities in the same manner caused by some factor that cannot be controlled by diversification.
Large-scale outbreaks of infectious disease that can greatly increase morbidity and mortality
over a wide geographic area, crossing international boundaries, and causing significant economic, social, and
o COVID-19 -
political disruption.
The novel coronavirus known as COVID-19 involves significant risk of a sustained increase
• Reinvestment Risk –
in the volatility of global markets, which volatility could continue for the foreseeable future. Market
responses to decisions made by governments and scientists around the world, including measures to
contain the spread of the virus, availability of healthcare and treatments, and rolling shutdowns of
markets across the globe would negatively impact markets and pose a significant risk of loss to
investment principal. The pandemic also poses a risk from a human capital and resource perspective.
The risk that falling interest rates will lead to a decline in cash flow from an investment
• Social/Political Risk –
when its principal and interest payments are reinvested at lower rates.
The possibility of nationalization, unfavorable government action or social changes
• Taxability Risk –
resulting in a loss of value.
• Terrorism Risk
The risk that a security that was issued with tax-exempt status could potentially lose that
status prior to maturity. Since municipal bonds carry a lower interest rate than fully taxable bonds, the bond
holders would end up with a lower after-tax yield than originally planned.
– An act of terror or calculated use of violence against the country, market structure or
individuals.
Types of Investments (Not Exhaustive)
• Alternative Investments –
Investment advisor representatives of the firm allocate a client’s assets as appropriate to help them reach their
individual investment objectives within their time horizon in a manner consistent with their risk profile. Client funds
are allocated appropriately in such investments as listed below:
The performance of alternative investments (limited partnerships) can be volatile
• Annuities
and may have limited liquidity. An investor could lose all or a portion of their investment. Such investments
often have concentrated positions and investments that may carry higher risks. Client should only have a
portion of their assets in these investments.
• Variable Annuities
– are a retirement product for those who may have the ability to pay a premium now and want to
guarantee they receive certain monthly payments or a return on investment later in the future. Annuities are
contracts issued by a life insurance company designed to meet requirement or other long-term goals. An
annuity is not a life insurance policy.
– If client purchases a variable annuity that is part of the program, client will receive a
prospectus and should rely solely on the disclosure contained in the prospectus with respect to the terms and
conditions of the variable annuity. Client should also be aware that certain riders purchased with a variable
annuity may limit the investment options and the ability to manage the subaccounts. Variable annuities
typically offer:
•
•
•
Regular stream of income or a lump sum payout at a future time
Tax-deferred treatment of earnings
Death benefits
• Cash Positions
Variable annuities are designed to be long-term investments, to meet retirement and other long-range
goals. Variable annuities are not suitable for meeting short-term goals because substantial taxes and
insurance company charges apply if money is withdrawn early. Variable annuities also involve investment
risks, like mutual funds.
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– Based on a perceived or anticipated market conditions and/or events, certain assets may be
taken out of the market and held in a defensive cash position. All cash may be included as assets subject to the
• Cryptocurrency -
agreed upon advisory fee. Other investment types may be included as appropriate for a particular client and
their respective trading objectives. Convergence Financial generally invests client’s cash balances in money
market funds, FDIC Insured Certificates of Deposit, high-grade commercial paper, and/or government backed
debt instruments. Ultimately, we try to achieve a reasonable return on our client’s cash balances through
relatively low-risk conservative investments.
Cryptocurrencies refer to the actual virtual currency (decentralized digitized money) that
• Equity
allows individuals or entities to transfer funds online without the need for a bank or credit card company, such
as Bitcoin, Ethereum, Cardona, and Litecoin. Cryptocurrencies were not designed to be investments and have
not been deemed to be a security. They were designed to be mediums of exchange and seen as an alternative to
traditional sovereign currencies. Cryptocurrency-related products refer to securities that either directly
purchase cryptocurrencies or are involved in the cryptocurrency space, such as through mining cryptocurrency,
investing in companies that develop and use blockchain technology, etc.
– investment generally refers to buying shares of stocks in return for receiving a future payment of
• Exchange Traded Funds (ETFs)
dividends and/or capital gains if the value of the stock increases. The value of equity securities may fluctuate in
response to specific situations for each company, industry conditions and the general economic environment.
– An ETF is a diversified investment very much like a mutual fund. Mutual
• Exchange-Traded Notes (ETNs)
funds can be actively managed to beat a benchmark index or designed to replicate the index. Like mutual funds,
shares of an ETF represent a partial ownership of an underlying portfolio of securities. However, unlike mutual
funds, shares of an ETF can be traded intraday during market hours. An ETF share price fluctuates intraday
depending on market conditions instead of having a net asset value (NAV) that is calculated once at the end of
the day. The shares may trade at a premium or discount; and as a result, investors pay when purchasing shares
and receive more or less than when selling shares. The supply of ETF shares is regulated through a mechanism
known as creation and redemption that involves large, specialized investors known as authorized participants
(APs). Authorized participants are large financial institutions with a high degree of buying power, such as
market makers, banks, or investment companies that provide market liquidity. When there is a shortage of
shares in the market, the authorized participant creates more (creation). Conversely, the authorized participant
will reduce shares in circulation (redemption) when supply falls short of demand. Multiple authorized
participants help improve the liquidity of a particular ETF and stabilize the share price. To the extent that
authorized participants cannot or are otherwise unwilling to engage in creation and redemption transactions,
shares of an ETF tend to trade at a significant discount or premium and may face trading halts and delisting
from the exchange. The performance of ETFs is subject to market risk, including the complete loss of principal.
ETFs also have a trading risk based on cost inefficiency if the ETFs are actively traded and a liquidity risk if the
ETFs have a large price spread and low trading volume. In addition, investors buying or selling shares in the
secondary market pay brokerage commissions, which is a cost not incurred by mutual funds. Like mutual funds,
shares of an ETF represent a partial ownership of an underlying portfolio of securities.
• Fixed Income
– An ETN is a senior unsecured debt obligation designed to track the total
return of an underlying market index or other benchmark. ETNs may be linked to a variety of assets such as
commodity futures, foreign currency, and equities. ETNs are similar to ETFs in that they are listed on an
exchange and can typically be bought or sold throughout the trading day.
• Mutual Funds
– a pool of funds collected from many investors for the purpose of investing in securities such as
– investments generally pay a return on a fixed schedule, though the amount of the payments can
vary. This type of investment can include corporate and government debt securities, leveraged loans, high yield,
and investment grade debt and structured products, such as mortgage and other asset-backed securities,
although individual bonds may be the best-known type of fixed income security. In general, the fixed income
market is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond prices usually
fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed income securities
also carry inflation risk, liquidity risk, call risk, and credit and default risks for both issuers and counterparties.
The risk of default on treasury inflation protected/inflation linked bonds is dependent upon the U.S. Treasury
defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather
minimal. Risks of investing in foreign fixed income securities also include the general risk of non-U.S. investing
described below.
o Open-End Mutual Funds
stocks, bonds, money market instruments and similar assets.
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– a type of mutual fund that does not have restrictions on the amount of shares
the fund will issue and will buy back shares when investors wish to sell. Investing in mutual funds carries
the risk of capital loss and thus you may lose money investing in mutual funds. All mutual funds have costs
that lower investment returns. The funds can be of bond “fixed income” nature (lower risk) or stock
“equity” nature.
o Closed-End Mutual Funds
– a type of mutual fund that raises a fixed amount of capital through an initial
o Alternative Strategy Mutual Funds
public offering (IPO). The fund is then structured, listed, and traded like a stock on a stock exchange. Clients
should be aware that closed-end funds available within the program are not readily marketable. To
provide investor liquidity, the funds may offer to repurchase a certain percentage of shares at net asset
value on a periodic basis. Thus, clients may be unable to liquidate all or a portion of their shares in these
types of funds.
• Non-U.S. Securities
– Certain mutual funds available in the program invest primarily in
alternative investments and/or strategies. Investing in alternative investments and/or strategies may not
be suitable for all investors and involves special risks, such as risks associated with commodities, real
estate, leverage, selling securities short, the use of derivatives, potential adverse market forces, regulatory
changes, and potential illiquidity. There are special risks associated with mutual funds that invest
principally in real estate securities, such as sensitivity to changes in real estate values and interest rates
and price volatility because of the fund’s concentration in the real estate industry.
– present certain risks such as currency fluctuation, political and economic change, social
unrest, changes in government regulation, differences in accounting and the lesser degree of accurate public
• Options Trading/Writing
information available.
– A securities transaction that involves buying or selling (writing) an option. If you
• Structured Products
write an option and the buyer exercises the option, you are obligated to purchase or Item 9: Disciplinary
Information Item10: Other Financial Industry Activities & Affiliations deliver a specified number of shares at a
specified price at the expiration of the option regardless of the market value of the security at expiration of the
option. Buying an option gives you the right to purchase or sell a specified number of shares at a specified price
until the date of expiration of the option regardless of the market value of the security at expiration of the
option. Our investment strategies and advice may vary depending upon each client's specific financial situation.
As such, we determine investments and allocations based upon your predefined objectives, risk tolerance, time
horizon, financial horizon, financial information, liquidity needs, and other various suitability factors. Your
restrictions and guidelines may affect the composition of your portfolio.
– Structured products are securities derived from another asset, such as a security or a
• Unit Investment Trust (UIT)
basket of securities, an index, a commodity, a debt issuance, or a foreign currency. Structured products
frequently limit the upside participation in the reference asset. Structured products are senior unsecured debt
of the issuing bank and subject to the credit risk associated with that issuer. This credit risk exists whether or
not the investment held in the account offers principal protection. The creditworthiness of the issuer does not
affect or enhance the likely performance of the investment other than the ability of the issuer to meet its
obligations. Any payments due at maturity are dependent on the issuer’s ability to pay. In addition, the trading
price of the security in the secondary market, if there is one, may be adversely impacted if the issuer’s credit
rating is downgraded. Some structured products offer full protection of the principal invested, others offer only
partial or no protection. Investors may be sacrificing a higher yield to obtain the principal guarantee. In
addition, the principal guarantee relates to nominal principal and does not offer inflation protection. An
investor in a structured product never has a claim on the underlying investment, whether a security, zero
coupon bond, or option. There may be little or no secondary market for the securities and information
regarding independent market pricing for the securities may be limited. This is true even if the product has a
ticker symbol or has been approved for listing on an exchange. Tax treatment of structured products may be
different from other investments held in the account (e.g., income may be taxed as ordinary income even though
payment is not received until maturity). Structured CDs that are insured by the FDIC are subject to applicable
FDIC limits.
Item 9 – Disciplinary Information
– An investment company that offers a fixed, unmanaged portfolio, generally of
stocks and bonds, as redeemable "units" to investors for a specific period. It is designed to provide capital
appreciation and/or dividend income. UITs can be resold in the secondary market. A UIT may be either a
regulated investment corporation (RIC) or a grantor trust. The former is a corporation in which the investors are
joint owners; the latter grants investors proportional ownership in the UIT's underlying securities. Past
performance is not a guarantee of future returns. Investing in securities and other investments involve a risk of
loss that each Client should understand and be willing to bear. Clients are reminded to discuss these risks with
the firm.
There are no legal, regulatory, or disciplinary events that are material to the evaluation of our advisory business or the
integrity of our management.
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Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
Certain financial advisors are also a registered representative of a broker/dealer. In their separate capacity as a
registered representative, financial advisors receive commissions for the implementation of recommendations for
commissionable transactions. Clients are not obligated to implement any recommendation. Neither Convergence
Financial nor our financial advisors will earn ongoing investment advisory fees in connection with any services
implemented as a registered representative. The recommendation to purchase a security for a commission presents a
conflict of interest, based on the commissions received. No client is under an obligation to purchase any commission
products. Clients are reminded that they may purchase investment through other, non-affiliated broker/dealers without
the assistance of the IAR acting as a registered representative.
Investment Adviser Affiliation
Periodically, certain of our investment advisors are registered with another investment adviser in addition to being
registered with Convergence Financial. Such financial advisors will have a temporary dual registration with another
investment adviser, while they are in the process of transitioning their clients from the other investment adviser to
Convergence Financial. These investment advisors may provide investment advisory services on behalf of both firms
during their transition to Convergence Financial. In such instances, a notice is provided to clients to advise clients of the
dual registration status of the financial advisor. A conflict of interest exists because the investment advisor has an
incentive to transition clients from the other investment adviser to Convergence Financial and recommend services
offered through Convergence Financial over the other investment adviser. Clients should carefully review the disclosure
documents of the financial advisor and of each investment adviser firm to understand the differences in services, fees,
and potential conflicts. Clients are reminded that they are not obligated to engage the IAR through either firm and may
choose the investment advisory services that best meets the client’s needs.
Licensed Insurance Agent Affiliation
Certain financial advisors are licensed insurance agents, and may recommend the purchase of certain insurance-related
products on a commission basis. If desired by the client, clients can engage an IAR in their individual capacity to
purchase insurance products on a commission basis. The recommendation to purchase an insurance product for a
commission presents a conflict of interest, based on the commissions received. No client is under an obligation to
purchase any commission products. Clients are reminded that they may purchase insurance products through other,
non-affiliated insurance agents without the assistance of the IAR acting as a licensed insurance agent.
Accountant & Certified Public Accountant Affiliation
Certain financial advisors are accountants and Certified Public Accountants. To the extent that these IARs provide
accounting services, all such services shall be performed by those IARs, in their individual professional capacities,
independent of the firm, for which services the firm shall not receive any portion of the fees charged by the IAR in their
individual capacity, referral or otherwise. No client is under any obligation to use the accounting services of these
representatives.
Affiliated Business Entities
Certain members of the firm’s management have ownership interests in affiliated business entities. Convergence
Accounting, a Missouri limited liability corporation, is an affiliated accounting firm which provides accounting services
to individuals and other clients. Convergence Accounting shares the same physical location as the firm and may offer to
provide accounting services to clients of the firm. Convergence Lending, a Missouri limited liability corporation, is an
affiliated mortgage brokerage service entity which provides mortgage lending solutions to individuals and other clients.
Convergence Lending shares the same physical location as the firm and may offer to provide mortgage brokerage
services to clients of the firm. The recommendation to obtain services by affiliated business entities is a conflict of
interest due to the compensation received. No client is under any obligation to use the accounting services or mortgage
brokerage services of these affiliated business entities.
Third Party Asset Management Programs (“TAMP”)
24
The firm may select other investment advisers for our clients by advising our clients regarding Independent Managers
or Third-Party Asset Management Programs (“TAMP”). The firm and/or its IARs may share in a portion of the TAMP
fees charged by the TAMP. The recommendation to obtain services by affiliated business entities is a conflict of interest
due to the compensation received. The investment products and services available to be purchased in TAMP program
accounts can be purchased by clients outside of a TAMP program account, through the firm or through broker-dealers
or other investment firms not affiliated with the firm or the TAMP. No client is under any obligation to enter into an
agreement with a TAMP.
Commodities
Neither the firm nor any of the management persons are registered or has a registration pending to register as a futures
commission merchant, commodity pool operator, a commodity trading advisor, or an associated person of the foregoing
entities.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
The firm has implemented a Code of Ethics (the “Code”) that defines our fiduciary commitment to
each Client. This Code applies to all persons associated with the firm (our “Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding our duties to you, our Client. The
firm and its Supervised Persons owe a duty of loyalty, fairness, and good faith towards each Client. It is the obligation of
the firm’s Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general principles
that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of interest. To request
a copy of our Code, please contact us at (573) 818-2264 or by email at carrie@convergence-financial.com.
Interest in Client Transactions & Personal Trading
The firm allows Investment Advisor Representatives to purchase or sell the same securities that may be recommended
to or implemented and purchased on behalf of Clients. The firm does not act as principal in any transactions. In
addition, the firm does not act as the general partner of a fund or advise an investment company and does not have a
material interest in any securities traded in Client accounts. The firm has a personal securities transaction policy in
place to monitor the personal securities transactions and securities holdings of each IAR deemed to be an “Access
Persons.” An Access Person is someone who has access to non-public information that could exploit it for personal gain.
The firm has a personal securities transaction policy in place to monitor the personal securities transactions and
securities holdings of each IAR deemed to be an “Access Person.” An Access Person is someone who has access to non-
public information where they could exploit it for personal gain. Access Persons must provide the Chief Compliance
Officer with a written report of their current securities holdings within ten (10) days after becoming an Access Person
and annually thereafter.
Investment advisor representatives will occasionally buy or sell securities, at or around the same time as those
securities are recommended to clients. This practice creates a situation where IARs are in a position to materially
benefit from the sale or purchase of those securities. Therefore, this situation creates a conflict of interest. The conflict
is mitigated in that IARs must act in the client’s best interest and the firm has a personal securities transaction policy in
place to monitor the personal securities transaction and securities holdings.
Privacy Policy
The firm places significant focus on protecting our client’s private information in accordance with the requirements of
the Gramm-Leach-Bliley Act. To protect client information, we have implemented policies and procedures which ensure
that client information is kept private and secure.
A copy of our privacy policy notice is provided to each client prior to, or contemporaneously with, the execution of the
advisory agreement, and, thereafter, we will deliver a copy of our current privacy policy notice to our clients on an
annual basis.
Item 12 – Brokerage Practices
25
The firm requires clients to establish an account with a qualified Custodian to maintain custody of clients’ assets and to
effect trades for their accounts. LPL and Schwab both provide brokerage and custodial services for Convergence
Financial.
Our qualified custodians charge custodial account and other fees for their services as outlined in their disclosures and
account agreements. More information about custodial account fees is available from LPL and Schwab disclosures and
account agreements,
For IRA accounts, our qualified custodians typically charge account maintenance fees. In addition, LPL also charges
clients miscellaneous fees and charges, such as account transfer fees that are disclosed in the account opening
documents. While LPL does not participate in, or influence the formulation of, the investment advice provided, any
dually Registered Representative is restricted by certain FINRA rules and policies from maintaining client accounts at
another custodian or executing client transactions in such client accounts through any broker-dealer or custodian
unless approved by LPL.
•
•
Convergence Financial is limited to offering services and investment products that are approved by LPL, and
prohibited from offering services and investments available through other broker-dealers which may be more
suitable.
Not all investment advisers recommend clients custody their accounts and trade through specific broker-
dealers.
LPL is responsible under FINRA rules for supervising certain business activities of the firm and its Dually Registered
Investment Advisors that are conducted through broker-dealers and custodians other than LPL. LPL charges a fee for its
oversight of activities conducted through these other broker-dealers and custodians. This arrangement presents a
conflict of interest because the firm has a financial incentive to recommend that you maintain your account with LPL
rather than with another broker/dealer or custodian to avoid incurring the oversight fee.
Benefits Received From LPL
LPL makes available various products and services designed to assist the firm in managing and administering client
accounts. Many of these products and services may be used to service all or a substantial number of accounts, including
accounts not held with LPL. These services include software and other technology that provide access to client account
data (such as trade confirmation and account statements); facilitate trade execution (and aggregation and allocation of
trade orders for multiple client accounts); provide research, pricing information and other market data; facilitate
payment of fees; and assist with back-office functions; recordkeeping and client reporting.
LPL also makes available other services intended to help manage and further develop its business. Some of these
services assist the firm to better monitor and service program accounts maintained at the custodians; however, many of
these services benefit only the firm, for example, services that assist with growing its business. These support services
and/or products may be provided without cost, at a discount, and/or at a negotiated rate, and include practice
management-related publications; consulting services; attendance at conferences and seminars, meetings, and other
educational and/or social events; marketing support; and other products and services used in furtherance of the
operation and development of its investment advisory business.
The products and services described above are provided as part of the overall relationship with LPL. While as a
fiduciary, the firm endeavors to act in its clients’ best interests, the receipt of these benefits creates a conflict of interest
because the recommendation to custody assets at the custodian could be based on the benefits services and not solely
on the nature, cost or quality of custody or brokerage services provided.
Where such services are provided by a third-party vendor, LPL will either make a payment to the firm to cover the cost of
such services, reimburse for the cost associated with the services, or pay the third-party vendor directly on behalf of the
firm.
Benefits Received From Schwab
26
Schwab makes available various advisory platforms and services designed to assist the firm in managing and
administering client accounts. Many of these platforms and services may be used to service a substantial number of
accounts. These services include software and other technology that provide access to client account data (such as trade
confirmation and account statements); facilitate trade execution (and aggregation and allocation of trade orders for
multiple client accounts); provide research, pricing information and other market data; facilitate payment of fees; and
assist with back-office functions; recordkeeping and client reporting.
Schwab also makes available other services intended to help manage and further develop its business. Some of these
services assist the firm to better monitor and service program accounts maintained at the custodians; however, many of
these services benefit only the firm, for example, services that assist with growing its business. These support services
and/or products may be provided without cost, at a discount, and/or at a negotiated rate, and include practice
management- related publications; consulting services; attendance at conferences and seminars, meetings, and other
educational and/or social events; marketing support; and other products and services used in furtherance of the
operation and development of its investment advisory business.
The products and services described above are provided as part of the overall relationship with Schwab. While as a
fiduciary, the firm endeavors to act in its clients’ best interests, the receipt of these benefits creates a conflict of interest
because the recommendation to custody assets at the custodian could be based on the benefits services and not solely on
the nature, cost or quality of custody or brokerage services provided.
Where such services are provided by a third-party vendor, Schwab will either make a payment to the firm to cover the
cost of such services, reimburse for the cost associated with the services, or pay the third-party vendor directly on
behalf of the firm.
Transition Assistance
Both LPL and Schwab provide various benefits and payments to assist with the costs (including foregone revenues
during account transition) associated with transitioning business (collectively referred to as “Transition Assistance”).
The proceeds of such transition assistance payments are intended to be used for a variety of purposes, including but not
necessarily limited to, providing working capital to assist in funding any outstanding debt owed to the prior firm,
offsetting account
transfer fees (ACATs), technology set-up fees, marketing and mailing costs, stationery, and licensure transfer fees,
moving expenses, office space expenses, staffing support and termination fees associated with moving accounts.
The amount of the transition assistance payments is often significant in relation to the overall revenue earned or
compensation received at the prior firm. Such payments are generally based on the size of the business established at
the prior firm and/or assets held by the custodian.
The receipt of Transition Assistance creates a conflict of interest because it creates a financial incentive to attract and
maintain client accounts with a particular custodian.
Best Execution
Although the commissions and/or transaction fees paid by our clients generally comply with our duty to obtain best
execution, you may pay a commission that is higher than what another qualified broker-dealer might charge to affect the
same transaction when we determine, in good faith, that the commission/transaction fee is reasonable in relation to the
value of the brokerage and research services we receive.
In seeking best execution, the determining factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a broker-dealer’s services, including the value
of research provided, execution capability, commission rates, and responsiveness. Accordingly, although we will seek
competitive rates, we may not necessarily obtain the lowest possible commission rates for client transactions. The
brokerage commissions or transaction fees charged by the broker-dealer/custodian are exclusive of, and in addition to,
our investment management fee. Our best execution responsibility is qualified if the securities we purchase are mutual
funds that are traded at net asset value as determined at the daily market close.
Aggregation & Allocation of Transactions
Although each client’s portfolio accounts are individually managed, we may purchase or sell the same securities at the
same time for multiple clients. When this occurs, it is often advantageous to aggregate the securities of multiple clients
into one trading block for execution. If your portfolio securities are purchased or sold in an aggregated transaction with
the securities of other clients, you will all receive the same execution price, and if the aggregated purchase or sale
involves several executions to complete the transaction, you will all receive the average price paid or received on the
aggregated transaction.
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However, if an aggregated transaction results in only a partial execution and the equal allocation of the partial execution
amongst multiple clients would result in an inefficient trading unit in client portfolios, we reserve the right to allocate
the transaction to specific individual clients on an equitable rotational basis so that over time no client is disadvantaged
in the management of its portfolio.
Directed Brokerage
The firm does not accept directed brokerage arrangements (when a client requires that account transactions be
executed through a specific broker-dealer).
Soft Dollars
Soft dollars are revenue programs offered by broker/dealers whereby an advisor enters into an agreement to place
security trades in exchange for research and other services.
The firm receives support services without cost, at a discount, and/or at a negotiated rate, which include such things as
research reports or other information about particular companies or industries; economic surveys, data and analyses;
financial publications; portfolio evaluation services; financial database software and services; computerized news and
pricing services; quotation equipment for use in running software used in investment decision-making.
These support services are provided based on the overall relationship without a minimum production level or value of
assets held with the custodian. Consequently, they are not the result of any soft dollar arrangements or any other
express arrangements that involves the execution of client transactions as a condition to the receipt of services.
Third Party Asset Management Program
The firm assists clients in selecting the risk/return objective and Portfolio Strategists that best suit the client’s
objectives. The client then specifically directs the account to be invested in accordance with the chosen investment
solution. When the client selects the investment solutions, the client further directs that the account be automatically
adjusted to reflect any adjustment in the asset allocation by the selected Portfolio Strategist. This client authorization
results in the purchase and sale of certain mutual funds or ETFs (or transfers between variable annuity sub-accounts)
without further authorization by the client or any other party at such time as the Portfolio Strategist changes the
composition of the selected model asset allocation. The client receives confirmation of all transactions in the account
and is free to terminate participation in the Platform and retain or dispose of any assets in the account at any time.
The firm has no authority to cause any purchase or sale of securities in any client account or change the selected model
asset allocation or to direct the account to be invested in any manner other than as previously authorized by the client. If
a client selects an IMA, UMA or CMA investment solution, the third-party Discretionary Managers are granted the
authority to manage the accounts on a discretionary basis, including the authority to buy, sell, select, remove, and select
securities and other investments for the account, and to select broker-dealers or others through which transactions will
be affected.
Item 13 – Review of Accounts
Frequency of Reviews
Investment advisor representatives monitor accounts on a continuous basis and will conduct a formal review of your
account(s) on at least an annual basis.
Factors may develop that will cause us to conduct additional and more frequent reviews. These factors include, but
are not limited to, significant market volatility, changes in your investment objectives, or significant restructuring of
your portfolios. Clients are advised that it remains your responsibility to inform us of any changes in your investment
objectives and/or financial situation. You are encouraged to comprehensively review financial planning issues,
investment objectives and account performance with us at least on an annual basis.
You are provided transaction confirmation notices and regular summary account statements directly from your
broker-dealer/custodian and/or program sponsor for your account(s). We may also provide clients with written
periodic reports summarizing account activity and performance.
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Client accounts (Wrap and Non-Wrap) shall be reviewed at least annually by the individual investment advisor
representative assigned to the account. Reviews may be conducted more frequently at the Client’s request. Accounts
should be reviewed as a result of major changes in economic conditions, known changes in the Client’s financial
situation and/or large deposits or withdrawals in the Client’s account. Clients must be encouraged to notify their
investment advisor representative if changes occur in their personal financial situation that might adversely affect
their investment plan. Additional reviews may be triggered by material market, economic, or political events.
Client accounts are also reviewed by the Compliance Department utilizing our own policies, procedures, and internal
program. Our reviews include, but are not limited to the following areas:
•
•
•
•
•
•
•
Market Performance
Trading Inactivity
High Cash Balance
Position Concentration
Asset Allocation
Risk Tolerance
Senior Suitability
Account Statements
Clients receive account statements no less than quarterly and/or monthly as the case may be from the custodian. These
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client statements will include all
positions, transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients with periodic reports
regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
The firm receives an economic benefit in the form of reimbursement for marketing related expenses. Please see detailed
discussion of the categories of marketing related expenses and potential conflicts of interest.
The firm and employees may receive additional compensation from product sponsors. However, such compensation may not
be tied to the sale of products. Compensation may include such items as gifts valued at less than $100 annually, an occasional
dinner or ticket to a sporting event, or reimbursement in connection with educational meetings with investment advisor
representative, client workshops or events, marketing events or advertising initiatives, including services for identifying
prospective clients. Product sponsors may also pay for, or reimburse RIA for the costs associated with, education or training
events that may be attended by RIA employees and investment advisor representatives and for RIA sponsored conferences
and events.
AssetMark, Inc.
Under AssetMark’s Business Development Allowance program, the firm can receive a quarterly business development
allowance for reimbursement of qualified marketing/practice development expenses incurred by the Financial Advisor.
These amounts vary depending on the value of the assets on the AssetMark Platform held by Clients of the Financial
Advisor.
• Marketing Support
The firm can enter into marketing arrangements with AssetMark whereby the firm receives compensation and/or
allowances in amounts based either upon a percentage of the value of new or existing Account assets of Clients
referred to AssetMark by the firm, or a flat dollar amount.
• Direct And Indirect Support
AssetMark may sponsor annual conferences for participating Financial Advisory Firms and/or Financial Advisors
designed to facilitate and promote the success of the Financial Advisory Firm and/or Financial Advisor and/or
AssetMark advisory services.
• Discounted Fees For Financial Advisors
Financial Advisors can receive discounted pricing from AssetMark for practice management and marketing related
tools and services.
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• Community Inspiration Award
AssetMark offers the Community Inspiration Award to honor selected Financial Advisors across the US who have
inspired others by supporting charitable organizations in their communities. AssetMark will make a cash donation,
subject to the published rules governing the program, to the firm’s nominated charity in accordance with guidelines
as outlined in the AssetMark Platform Disclosure Brochure.
Client Referrals from Solicitors
The firm does not currently engage in any active agreements with paid solicitations for Client referrals. However, the firm previously
engaged paid solicitors for Client referrals and for such client accounts the firm continues to service the accounts subject to
and in accordance with the client’s advisory agreement with the firm.
Item 15 – Custody
The firm does not maintain custody of client funds or securities other than as outlined below for third-party standing
letters of authorization.
Third-party Standing Letters of Authorization (“SLOAs”)
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or more third parties
designated, in writing, by the client without obtaining written client consent for each separate, individual transaction, as
long as the client has provided us with written authorization to do so. Such written authorization is known as a Standing
Letter of Authorization provides authorization for more than one transaction to the same third party. An advisor with
authority to conduct such third-party transactions on a client’s behalf technically has access to client assets under SEC
regulations, and therefore has custody of the client’s assets in any related accounts.
We are not required to obtain a surprise annual audit as long as we meet the following criteria, which we confirm has been
met:
1. You provide a written, signed instruction to the qualified custodian that includes the third party’s name and
address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or from time to
time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a transfer of funds notice
to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the address, or any other
information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the same address as
us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an annual notice
reconfirming the instruction.
Item 16 – Investment Discretion
Clients can determine to engage the firm to provide investment advisory services on a discretionary, limited
discretionary (mutual funds and ETFs only) or non-discretionary basis.
Full discretion includes the authority to determine the securities to be bought or sold as well as the amount. Prior to
the firm assuming discretionary authority over a client’s account, the client shall be required to execute a written
agreement, granting the firm full or limited authority to buy, sell, or otherwise effect transactions.
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The firm does not take any independent discretionary authority over client accounts. The firm does, however, offer
clients participation in the AssetMark Platform, an asset allocation Platform more fully described in Appendix 1 –
Platform Disclosure Brochure attached hereto. Asset allocations composed by a group of independent investment
strategists (“Portfolio Strategists”) are offered under the Platform, with the different model allocations designed to
satisfy a gradient of risk/ return objectives. The Portfolio Strategists have no direct relationship with the firm or
client, make no analysis of and do not consider the clients’ individual circumstances or objectives, and do not tailor
the model asset allocation to any specific client’s needs, circumstances, or objectives, but only to the stated
risk/return objectives.
Item 17 – Voting Client Securities
The firm does not vote client proxies, but third-party money managers selected or recommended by our firm may vote
proxies for clients. Clients will otherwise receive their proxies or other solicitations directly from their custodian. Except in
the event a third-party money manager votes proxies, clients maintain exclusive responsibility for:
•
directing the manner in which proxies solicited by issuers of securities beneficially owned by the client shall be
voted; and
•
making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings
or other events pertaining to the client’s investment assets.
Accordingly, Convergence Financial will instruct your qualified custodian to forward to you copies of all proxies and shareholder
communications relating to your investment assets.
Item 18 – Financial Information
The firm does not collect advance fees of $1,200 or more in fees per client for services to be performed six months
or more in the future.
There are no financial conditions that are reasonably likely to impair the firm’s ability to meet contractual
commitments to clients. At no time has Convergence Financial been the subject of a bankruptcy petition.
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Item 1 – Cover Page
Registered As: Convergence Financial, LLC | Doing Business as: Convergence Financial
Appendix 1 – Wrap Fee Program Brochure
3919 S. Providence Road | Columbia, MO 65203
Phone: (573) 818-2264
www.convergence-financial.com
September 9, 2025
This Form ADV2A - Appendix 1 (“Wrap Fee Brochure”) provides information about the qualifications and business
practices for Convergence Financial (“the “firm,” the “Adviser,”or “we,” or “us, or “our”) services when offering services
pursuant to a wrap program. This Wrap Fee Brochure shall always be accompanied by the the Convergence Financial
Disclosure Brochure, which provides complete details on the business practices of the the firm. If you did not receive the
complete Convergence Financial Disclosure Brochure or you have any questions about the contents of this Wrap Fee
Brochure or the Convergence Financial Disclosure Brochure, please contact us at (573) 818-2264.
This wrap fee program brochure provides information about the qualifications and business practices
of Convergence Financial. If you have any questions about the contents of this brochure, please contact
us at (573) 818-2264. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Additional information about the firm and
its advisory persons are available on the SEC’s website at www.adviserinfo.sec.gov by searching for our firm name or
by our CRD No. 304146.
Registration does not imply a certain level of skill or training.
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Item 2 - Material Changes
Form ADV 2 - Appendix 1 provides information about a variety of topics relating to an Adviser’s business practices and
conflicts of interest. In particular, this Wrap Fee Brochure discusses wrap fee programs offered by the Adviser.
Material Changes
There are no material changes since the firm’s last annual update dated March 28, 2025.
Future Changes
From time to time, we may amend this Wrap Fee Brochure to reflect changes in our business
practices, changes in regulations and routine annual updates as required by the securities
regulators. This complete Wrap Fee Brochure (along with the complete Convergence
Financial Disclosure Brochure) or a Summary of Material Changes shall be provided to each
Client annually and if a material change occurs in the business practices of Convergence
Financial.
At any time, you may view this Wrap Fee Brochure and the current Disclosure Brochure on-line at the SEC’s Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for our firm name or by our CRD No.
304146. You may also request a copy of this Disclosure Brochure at any time, by contacting us at
.
(573) 818-2264
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Item 3 – Table of Contents
Item 1 – Cover Page ……………………………………………………………………………………..………………..………...31
Item 2 – Material Changes …………………………………………………………………………………….…….……….…..32
Item 3 – Table of Contents …..…………………………………………………………………………..........................33
Item 4 – Services, Fees, and Compensation ……………………….……………………………………… ………….….34
Item 5 – Account Requirements and Types of Clients ………………………………………………….…............34
Item 6 – Portfolio Manager Selection and Evaluation ……………………………………………………..…….…..34
Item 7 – Client Information Provided to Portfolio Managers ………….……….………………………………...34
Item 8 – Client Contact with Portfolio Managers …………………………..………………...….…….....………….34
Item 9 – Additional Information …………………………………………………………………………….....................35
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Item 4 – Services, Fees, and Compensation
Convergence Financial provides investment management advisory services for its Clients. This Wrap Fee Program
Brochure is provided as a supplement to the Convergence Financial Disclosure Brochure (Form ADV 2A). This Wrap Fee
Program Brochure is provided along with the complete Disclosure Brochure to provide full details of the business
practices and fees when selecting Convergence Financial as your investment adviser.
As part of the investment advisory fees noted in Item 5 of the Disclosure Brochure, Convergence Financial includes
normal securities transaction fees as part of the overall investment advisory fee. Securities regulations often refer to
this combined fee structure as a “Wrap Fee Program”. Convergence Financial is the sponsor and sole portfolio manager
for this Wrap Fee Program.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination of
securities transaction fees into the single “bundled” investment advisory fee. This Wrap Fee Program Brochure
references back to the Convergence Financial Disclosure Brochure in which this Wrap Fee Program Brochure serves as
an Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details on Convergence Financial’s
investment philosophy and related services.
Convergence Financial is the sponsor and portfolio manager of this Wrap Fee Program. Convergence Financial receives
investment advisory fees paid by Clients for participating in the Wrap Fee Program and pays the Custodian for the costs
associated with the normal trading activity in the Client’s account(s). Convergence Financial also receives
compensation for the wrap fee programs sponsored by an outside manager, which is separate from this Wrap Fee
Program that is sponsored by Convergence Financial.
Participation in this wrap fee program may cost more or less than purchasing such services separately.
Item 5 – Account Requirements and Types of Clients
Please see Item 7 – Types of Clients in the ADV 2A Disclosure Brochure.
Item 6 - Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
Convergence Financial serves as sponsor and portfolio manager for the services under this Wrap Fee Program.
Performance-Based Fees
Convergence Financial does not charge performance-based fees.
Proxy Voting
Convergence Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Adviser will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Convergence Financial is the sponsor and sole portfolio manager for the Program. The Advisor does not share Client
information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee Program. Please
also see the Convergence Financial Privacy Policy available at www.convergence-financial.com.
Item 8 – Client Contact with Portfolio Managers
Convergence Financial is a full-service investment management advisory firm. Clients always have direct access to the
Portfolio Managers at Convergence Financial.
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Item 9 – Additional Information
Disciplinary Information and Other Financial Industry Activities and Affiliations
Our backgrounds are on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for
our firm name or by our CRD No. 304146.
Please also see Item 9 of the Convergence Financial Disclosure Brochure as well as Item 3 of each Advisory Person’s
Brochure Supplement (included with this Wrap Fee Program Brochure) for additional information on how to research
the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Items 10 and 14 of the Form ADV Part 2A – Disclosure Brochure.
Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Convergence Financial has implemented a Code of Ethics that defines our fiduciary commitment to each Client. This
Code of Ethics applies to all persons subject to Convergence Financial’s compliance program (our “Supervised
Persons”). The details of the firm’s Code of Ethics can be found under Item 11 – Code of Ethics, Participation in Client
Transactions and Personal Trading in the Disclosure Brochure.
Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis Advisory Persons of the firm under the
supervision of the Chief Compliance Officer (“CCO”). Details of the review policies and practices are provided in Item 13
of the Form ADV Part 2A – Disclosure Brochure.
Other Compensation
Please see Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with this Wrap Fee Brochure)
for details on additional compensation that may be received by Convergence Financial or its Advisory Persons. Each Advisory
Person’s Brochure Supplement (also included with this Wrap Fee Brochure) provides details on any outside business activities and
the associated compensation.
Client Referrals from Promoters
The firm does not pay a referral fee to a promoter for the introduction of clients.
Financial Information
Please see Item 18 of the Form ADV Part 2A – Disclosure Brochure.
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