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Item 1 – Cover Page
Firm Brochure
(Form ADV Part 2A)
Cooper/Haims Advisors, LLC
50 Square Drive, Suite 210
Victor, NY 14564
Telephone: 585.248.6400
Website: www.cooperhaims.com
Date of Brochure: July 2025
This brochure provides information about the qualifications and business practices of
Cooper/Haims Advisors, LLC (“Cooper/Haims”). If you have any questions about the contents of
this brochure please contact the Chief Compliance Officer, Joelle Donahoe at 585.336.1318 or at
jdonahoe@cooperhaims.com. If you would like to request a copy free of charge, please call
585.248.6400 or email cooperhaimsadvisors@cooperhaims.
The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (“SEC”) or any state securities authority. Registration with the SEC as
an investment advisor does not imply a certain level of skill or training.
You can find additional information about our firm’s investment advisory services on the SEC’s
website at www.adviserinfo.sec.gov by clicking on the “FIRM” tab and then searching for our firm
name Cooper/Haims or CRD # 124122.
Item 2 – Material Changes
This item discusses specific material changes that are made to the Firm’s Disclosure Brochure (the
“Brochure”) and provides readers with a summary of such changes. The following material change
was made to this Brochure since our last annual update in March 2025:
We have no material changes to report since the submission of our last annual filing.
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Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................ 3
Item 4 – Advisory Business .......................................................................................................... 4
General Description of Primary Advisory Services ................................................................. 4
Limits Advice to Certain Types of Investments....................................................................... 6
Tailor Advisory Services to Individual Needs of Clients ......................................................... 6
Assets Under Management (“AUM”) by Cooper/Haims .......................................................... 7
Miscellaneous Disclosures ........................................................................................................ 7
Item 5 – Fees and Compensation ................................................................................................. 7
Minimum Investment Amounts Required ................................................................................. 8
Comprehensive Financial Planning and Asset Management Services ................................. 8
STANDARD FEE SCHEDULE ..................................................................................................... 8
Billing on Cash or Cash Equivalents ........................................................................................ 9
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................... 9
Item 7 – Types of Clients .............................................................................................................. 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................... 9
Risk of Loss ................................................................................................................................ 9
Cybersecurity Risk ................................................................................................................... 10
Item 9 – Disciplinary Information ............................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ................................................. 11
Financial Industry Affiliates ..................................................................................................... 11
Other Financial Industry Activities ......................................................................................... 11
Limitation of Services and Recommendations for Implementation ..................................... 12
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ......... 12
Code of Ethics Summary ......................................................................................................... 12
Affiliate and Employee Personal Securities Transactions Disclosure ................................ 13
Item 12 – Brokerage Practices ................................................................................................... 13
Investment or Brokerage Discretion ....................................................................................... 13
Handling Trade Errors .............................................................................................................. 14
Block Trading Policy ................................................................................................................ 14
Principal and Cross Transactions .......................................................................................... 14
Item 13 – Review of Accounts .................................................................................................... 14
Account Reviews ...................................................................................................................... 14
Oversight of Advisory Accounts ............................................................................................. 15
Item 14 – Client Referrals and Other Compensation ................................................................ 15
Item 15 – Custody ........................................................................................................................ 15
Statements and Reports .......................................................................................................... 16
Item 16 – Investment Discretion ................................................................................................. 16
Item 17 – Voting Client Securities .............................................................................................. 17
Item 18 – Financial Information .................................................................................................. 17
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Item 4 – Advisory Business
Cooper/Haims Advisors, LLC (“Cooper/Haims” or “the Firm” or “we”) is an investment adviser
registered with the SEC since November 2002 and is a Limited Liability Company formed under
the laws of the State of New York.
Cooper/Haims was acquired by ESL Investment Services, LLC, a FINRA member broker-dealer
on October 1, 2019. ESL Investment Services, LLC is a subsidiary of ESL Federal Credit Union.
General Description of Primary Advisory Services
As an SEC registered investment adviser, Cooper/Haims offers investment advisory services to
retail investors for an ongoing asset-based fee based on the value of cash and investments in your
account. Our advisory services include financial planning, tax planning and preparation, and asset
management. The following are brief descriptions of Cooper/Haims’ primary advisory services. A
more detailed description of Cooper/Haims’ services is provided in Item 5 – Fees and
Compensation so that clients and prospective clients can review the description of services and
the description of fees side-by-side.
Financial Planning Services - Financial planning services do not involve the active management
of client accounts but instead focus on a client’s overall financial situation. The role of a financial
planner is to find ways to help the client understand their overall financial situation and increase
the client’s potential to meet their financial objectives. At the outset of each engagement, you will
be required to sign an Advisory Agreement which describes Cooper/Haims’ services and the
general terms for the engagement.
Financial planning can be described as helping individuals determine and set their long-term
financial goals, and increase their potential to meet them, through investments, tax planning,
estate planning, asset allocation, risk management, retirement planning, cash flow analysis, and
other areas.
Services involve a detailed review of each client’s personal and financial goals, and the
development of a comprehensive plan that addresses issues that are relevant to your situation.
These services generally include the collection of relevant data, the development of a net worth
statement, a determination of cash flows, annual expense and annual savings projections, and a
projection of asset growth over a specified period. Depending upon your situation, financial
planning services may also include the following:
Analysis of Employee Benefits
• Collection of relevant data;
• Review of retirement plan formula;
• Review of tax-deferred savings plans;
• Review of insurance coverages; and
• Review of equity compensation including stock options.
Retirement/Financial Independence Planning
• Collection of relevant data;
• Projection of income, expenses, and assets, before and after retirement; and
• Advice concerning employer-sponsored retirement benefits.
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Insurance Planning
• Collection of data relating to life, long-term care and disability policies including, as
applicable, beneficiary designations;
• Analysis of survivorship benefits;
• Analysis of long-term care benefits;
• Analysis of disability benefits; and
• Gathering of proposals for additional insurance needs as appropriate.
Estate Planning
• Collection of relevant data;
• Review of wills, trusts and beneficiary designations for purposes of understanding existing
estate plan;
• Analysis of an existing estate plan;
• Discussion of alternative strategies for modifications to existing estate plan; and
• Discussion with an estate attorney regarding recommendations for modifications.
Education Planning
• Collection of relevant data;
• Facilitation of a process for creation of a family philosophy for education funding;
• Review of target dates, educational costs, and funding vehicles for children and/or
grandchildren; and
• Calculation of needs and resources.
Income Tax Planning
• Collection of relevant data;
• Preparation of income tax projections; and
• Analysis and discussion of tax saving opportunities.
Income Tax Preparation
• Collection of relevant data;
• Preparation (and submission) of federal and state income tax forms.
Asset Management Services - Cooper/Haims provides asset management services that involve
implementing one or more investment strategies designed to address each client’s needs. You
may grant authority to Cooper/Haims on a discretionary or non-discretionary basis, with specific
limitations or restrictions. Discretionary authority is limited by your investment objectives and the
guidelines set forth in your Investment Policy Statement (“IPS”).
Cooper/Haims’ asset management process is designed to respond to your individual needs and
the dynamics of the capital markets. Cooper/Haims gathers data to define your risk profile and
investment objectives, then determines an asset allocation that it believes will be suitable for your
investment needs.
Third-Party Money Managers - Cooper/Haims may refer clients to or select, unaffiliated money
managers to manage some or all of the client’s assets. Third-party money managers are
responsible for continuously monitoring client accounts and making trades in client accounts when
necessary. Cooper/Haims is responsible for conducting due diligence of third-party money
managers that are selected or referred.
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In addition, Cooper/Haims may choose to use specialist managers or Separate Account
Programs.
Under a Separate Account Program, your assets will be invested in (1) a portfolio of mutual funds
(“Mutual Fund Portfolio”), (2) one or more portfolios of individual securities (each a “Managed
Account Portfolio”) or (3) a combination of the aforementioned.
Each Separate Account Program is managed by a third-party investment manager in accordance
with investment strategies selected or recommended by Cooper/Haims. In each instance, the
arrangement is governed by an agreement between the client, Cooper/Haims and the third-party
manager who is authorized to manage the portfolio assets. You will be responsible for the
management fees charged by each Separate Account Program, which is in addition to
Cooper/Haims’ fees. You will appoint a custodian for the account who may be affiliated with the
third-party investment manager. You will be responsible for the custodian’s fees, if any. Unless the
Separate Account Agreement provides otherwise, you will not be responsible for the costs and
charges associated with securities transactions, dealer mark-ups, mark-downs, and broker
commissions. The custodian will provide to you regular reporting services, including consolidated
monthly account statements, quarterly performance reports and annual tax reports.
Limits Advice to Certain Types of Investments
Cooper/Haims provides investment advice on the following types of investments:
• Mutual Funds
• Exchange-listed securities (i.e., stocks)
• Securities traded over-the-counter (i.e., stocks)
• Fixed income securities (i.e., bonds)
• Closed-End Funds and Exchange Traded Funds (ETFs)
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• United States government securities
Cooper/Haims constructs each client’s account to build diversified portfolios, which may include
mutual funds, ETFs, bonds, and equities. Cooper/Haims may increase or decrease cash holdings
modestly as deemed appropriate, based on your risk tolerance and our expectations of market
behavior. The Firm may modify its investment strategy to accommodate special situations such as
low basis stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles,
or special tax situations. (Please refer to Item 8 – Methods of Analysis, Investment Strategies and
Risk of Loss for more information.)
Tailor Advisory Services to Individual Needs of Clients
Cooper/Haims’ services are provided based on each client’s individual needs. For example, you
can impose restrictions on the accounts we manage for you, including specific investment
selections and sectors. We work with each client one-on-one through interviews and
questionnaires to determine their investment objectives and suitability information.
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Assets Under Management (“AUM”) by Cooper/Haims
As of December 31, 2024, Cooper/Haims had regulatory assets under management of
$939,160,232 managed on a discretionary basis, which is reported on our ADV Part 1.
In addition to our reported regulatory AUM, we have $210,103,336 of assets under advisement as
of December 31, 2024.
Miscellaneous Disclosures
Individual Retirement Account (“IRA”) Rollover Considerations
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options):
leave the money in the former employer’s plan, if permitted,
(i)
(ii) roll over the assets to the new employer’s plan, if one is available and rollovers are
permitted,
(iii) roll over to an IRA
(iv) cash out the account value (which could, depending upon the client’s age, result in
adverse tax consequences).
If a client is a participant in an employer-sponsored retirement plan such as a 401(k) plan and
decides to roll assets out of the plan into the account, Cooper/Haims would have a financial
incentive to recommend that the client invest those assets in the account, because Cooper/Haims
will be paid on those assets through advisory fees. You should be aware that such fees likely will
be higher than those a participant pays through a plan, and there can be maintenance and other
miscellaneous fees. As securities held in a retirement plan are generally not transferred to the
account, commissions and sales charges may be charged when liquidating such securities prior to
the transfer, in addition to commissions and sales charges previously paid on transactions in the
plan. When acting in such capacity, we serve as a fiduciary under the Employee Retirement
Income Security Act (ERISA), or the Internal Revenue Code, or both. No client is under any
obligation to roll over retirement plan assets to an account managed by Cooper/Haims.
Client Obligations
Cooper/Haims is not required to verify any information received from you or your other
professionals and will rely on the information in its possession. Clients are responsible for promptly
notifying Cooper/Haims if there is ever any change in their financial situation or investment
objectives so that it can review, and if necessary, revise its previous recommendations or services.
Item 5 – Fees and Compensation
In addition to the information provided in Item 4 – Advisory Business, this section provides
additional details regarding our firm’s advisory services along with descriptions of our fees.
Cooper/Haims’ general fee schedule is set forth below. Certain legacy clients have a different fee
schedule. In addition, due to negotiations with clients and the complexity of a client’s financial
situation, clients could pay different or higher fees than other similarly situated clients. Similar
services may be available from other investment professionals for similar or lower fees.
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Minimum Investment Amounts Required
Cooper/Haims generally requires a minimum of $1,000,000 in assets for its advisory services.
Cooper/Haims reserves the right to reduce or waive this minimum.
All clients are required to execute an agreement for services in order to establish a client
arrangement with Cooper/Haims and/or the third-party money manager or the sponsor of third-
party money manager platforms.
Comprehensive Financial Planning and Asset Management Services
Cooper/Haims’ fees for Comprehensive Financial Planning and Asset Management services will be
charged in one or both of the following ways:
1. Annual Fixed Fee: The annual fixed fee for financial planning will vary depending on the
scope and complexity of each individual’s situation. The fee will be divided into four quarterly
installments, payable in arrears, and is pro-rated for partial quarters.
2. Asset-based Fee: As a percentage of the market value of AUM. AUM fees are billed quarterly
in arrears on the average daily balance for the prior quarter and is pro-rated for partial
quarters.
Each client’s exact fee schedule will be detailed in their Financial Advisory Agreement (“Advisory
Agreement”) based on the services chosen by the client. Fees based on the value of assets under
management are outlined below and billed on a tiered schedule. The standard annual fee
schedule for asset management services is:
STANDARD FEE SCHEDULE
Assets Under Management
First $0-$1,000,000
Annual Fee
1.10%
Next $1,000,001 - $2,500,000
0.75%
Next $2,500,001 - $5,000,000
Next $5,000,001 - $10,000,000
Next $10,000,001 and up
0.60%
0.50%
0.35%
Cooper/Haims’ fees may be negotiable. The fixed and asset-based portions of Cooper/Haims’ fees
are generally prorated and paid quarterly in arrears. Fees may be debited directly from your
account per the Advisory Agreement.
You may terminate the Advisory Agreement without penalty upon written notice to Cooper/Haims.
In the event of termination, you will pay a prorated fee, based upon the number of days during
which the agreement was in effect.
The Custodian that holds your assets may charge you a transaction fee when we buy or sell an
investment for you. The custodians’ transaction fees are separate from and in addition to our
advisory fee for our investment advisory service. Some investments, such as mutual funds and
exchange traded funds, have underlying fund expenses that you will indirectly pay and will reduce
the value of your investments over time.
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Billing on Cash or Cash Equivalents
We may choose to hold a portion of a client’s assets in cash or cash equivalents. Holding assets in
cash or cash equivalents for a substantial length of time may cause a client to miss out on
upswings in the markets. Unless we expressly agree otherwise in writing, account assets
consisting of cash and cash equivalents, including money market funds, are included in the value
of an account’s assets for purposes of calculation of our asset management fees.
Item 6 – Performance-Based Fees and Side-By-Side Management
Cooper/Haims does not charge performance-based fees.
Item 7 – Types of Clients
Cooper/Haims generally provides investment advice to the following types of clients:
Individuals
•
• High-Net Worth Individuals
• Pension and profit sharing plans
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Our Investment Strategies management is core to how we support individuals and families in
achieving their financial goals and our investment approach seeks to maximize the odds of
success for each client by adding value in six distinct ways:
1. An understanding of each client’s investment objectives, risk tolerance, and investment
preferences
2. Asset allocation based on thorough and ongoing research on each asset class
3. Asset class implementation can include a mix of fixed-income and equity investments,
including mutual funds and ETFs, as well as separate accounts managed by third party
managers. Asset allocation will be laid out in the IPS, customized for each client.
4. A risk-management overlay that takes into account multiple risk scenarios
5. Tax considerations in investment selection and ongoing portfolio management
6. A consistent, ongoing communication process to ensure our clients understand their
investment strategy, increasing the odds that they stick with the investment program in order
to benefit from our long-term focus
Our investment committee meets monthly to discuss the state of financial markets, asset class and
manager developments, and issues related directly to the implementation of our clients’
investment strategies.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that
future performance of any specific investment or investment strategy will be profitable. Investing in
securities (including stocks, mutual funds, and bonds) involves risk of loss. Further, depending on
the different types of investments there will be varying degrees of risk. You should be prepared to
bear investment loss including loss of original principal.
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Because of the inherent risk of loss associated with investing, our firm is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future
results, successfully identify market tops or bottoms, or insulate you from losses due to market
corrections or declines. There are certain additional risks associated when investing in securities
through our investment management program.
Market Risk. Either the stock market as a whole, or the value of an individual company, goes
down resulting in a decrease in the value of client investments. This is also referred to as
systemic risk.
Equity (stock) market risk. Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if you
held preferred stocks and debt obligations of the issuer.
Company Risk. When investing in stock positions, there is always a certain level of company
or industry specific risk that is inherent in each investment. This is also referred to as
unsystematic risk and can be reduced through appropriate diversification. There is the risk
that the company will perform poorly or have its value reduced based on factors specific to
the company or its industry. For example, if a company’s employees go on strike or the
company receives unfavorable media attention for its actions, the value of the company may
be reduced.
Fixed Income Risk. When investing in bonds, there is the risk that the issuer will default on
the bond and be unable to make payments. Further, individuals who depend on set amounts
of periodically paid income face the risk that inflation will erode their spending power. Fixed-
income investors receive set, regular payments that face the same inflation risk.
ETF and Mutual Fund Risk. When investing in an ETF or mutual fund, you will bear
additional expenses based on your pro rata share of the ETF’s or mutual fund’s operating
expenses, including the duplication of management fees. The risk of owning an ETF or
mutual fund generally reflects the risks of owning the underlying securities the ETF or mutual
fund holds. Clients may also incur brokerage costs when purchasing ETFs.
Management Risk. Your investment with our firm varies with the success and failure of our
investment strategies, research, analysis, and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment will
decrease.
In addition to the above investment and portfolio construction risks, various operational and
system risks can disrupt Cooper/Haims’ business operations and result in harm to clients.
Cybersecurity Risk
With the increased use of technology to conduct business, the Firm and its affiliates are
susceptible to operational, information security, and other related risks. In general, cyber incidents
can result from deliberate attacks or unintentional events that can arise from external or internal
sources. Cyberattacks include, but are not limited to, gaining unauthorized access to digital
systems (e.g., through “hacking” or malicious software coding) for purposes of misappropriating
assets or sensitive information; corrupting data, equipment, or systems; or causing operational
disruption. Cyberattacks can also be carried out in a manner that does not require gaining
unauthorized access, such as causing denial-of-service attacks on websites (i.e., efforts to make
network services unavailable to intended users). Cyber incidents affecting the Firm, its affiliates, or
any other service providers (including but not limited to custodians and financial intermediaries)
have the ability to cause disruptions and impact business operations, potentially resulting in
financial losses, interference with the ability to calculate asset prices, impediments to trading, the
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inability to transact business, destruction to equipment and systems, violations of applicable
privacy and other laws, regulatory fines, penalties, reputational damage, reimbursement or other
compensation costs, or additional compliance costs. Similar adverse consequences could result
from cyber incidents affecting issuers of securities in which an account invests, counterparties with
which an account engages in transactions, governmental and other regulatory authorities,
exchange and other financial market operators, banks, brokers, dealers, insurance companies and
other financial institutions (including financial intermediaries and service providers) and other
parties.
Item 9 – Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of our business or integrity.
Item 10 – Other Financial Industry Activities and Affiliations
Cooper/Haims is not a broker/dealer, banking or thrift institution, accounting firm, law firm, or trust
company.
Financial Industry Affiliates
Cooper/Haims is wholly-owned by ESL Investment Services, LLC, a FINRA member broker-
dealer. ESL Federal Credit Union is the parent company of ESL Investment Services, LLC and
ESL Trust Services, LLC, a New York limited trust company.
Other Financial Industry Activities
Tax Preparation Services
While Cooper/Haims Advisors, LLC offers tax preparation services as an optional service for
advisory clients who have contracted for such services, we also offer tax preparation services as a
separate service to individuals who are not advisory clients of Cooper/Haims Advisors, LLC. Tax
preparation services typically involve meeting with the client to collect all relevant data necessary
to complete the client’s required income tax forms, and then preparing and submitting those tax
forms on behalf of the client. Tax preparation services provided outside the scope of an advisory
agreement with Cooper/Haims is provided on an hourly basis.
Insurance Services
Jared Haims, in his separate capacity, is a licensed insurance agent with ESL Investment
Services, LLC. He may recommend Cooper/Haims’ clients to purchase insurance products. This
creates a conflict of interest because he receives commission and other benefits for the sale of
insurance products. However, clients are under no obligation to purchase insurance products from
Jared Haims when considering implementation of recommendations. You may purchase insurance
products he recommends through other, affiliated or non-affiliated insurance agents.
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Limitation of Services and Recommendations for Implementation
Cooper/Haims does not serve as a law firm and no portion of its services should be viewed as
legal services. If requested by a client, Cooper/Haims may recommend the services of other
professionals for implementation purposes, including Jared Haims as a licensed insurance agent.
The client is under no obligation to engage those professionals. The client retains absolute
discretion over all implementation decisions and is free to accept or reject any recommendation
from Cooper/Haims and its advisors. If the client engages any recommended professional, and a
dispute arises regarding that engagement, the client agrees to seek recourse exclusively from and
against the other professional.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary
The Cooper/Haims Code of Ethics sets forth the Firm’s governing principles relating to the conduct
of its members, officers, investment adviser representatives and employees. It recognizes that it is
the responsibility of all supervisory personnel, investment advisor representatives and employees
to ensure that Cooper/Haims conducts its business with the highest level of ethical standards and
in keeping with its fiduciary duties to its clients. A copy of the Code of Ethics is available to clients
and prospective clients upon request without charge.
In addition to abiding by our Code of Ethics, some of our advisors are CERTIFIED FINANCIAL
PLANNERs™ (CFP®) and also abide by the CFP Board’s Code of Ethics and Standards of
Conduct. The CFP® Board’s Code of Ethics and Standards of Conduct requires CFP®
professionals to not only comply with all applicable laws and regulations but to also act in an
ethical and professional responsible manner in all professional services and activities.
The Duties Owed to Clients of CFP® professionals are:
• Fiduciary Duty:
• Duty of Loyalty
• Duty of Care
• Duty to Follow Client Instructions
•
Integrity
• Competence
• Diligence
• Disclose and Manage Conflicts of Interest
• Sound and Objective Professional Judgement
• Professionalism
• Comply with the Law
• Confidentiality and Privacy
• Provide Information to a Client:
• Duties when Communicating with a Client
• Duties when Representing Compensation Method
• Duties when Recommending, Engaging, and Working with Additional Persons
• Duties when Selecting, Using, and Recommending Technology
• Refrain from Borrowing or Lending Money and Commingling Financial Assets
You can obtain a copy of the Code of Ethics and Standards of Conduct by requesting a copy from
one of our CFP® professionals.
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Affiliate and Employee Personal Securities Transactions Disclosure
Employees must report securities transactions to the Firm on a quarterly basis and their holdings
on an annual basis. Subject to compliance with the Code of Ethics, the principals, other
employees, and affiliated persons of Cooper/Haims may buy or sell securities or hold a position in
securities identical to the securities which have also been recommended by Cooper/Haims to
clients. Cooper/Haims believes that any such securities transactions are likely to be statistically
insignificant in relation to the market as a whole, or in the case of open mutual funds, not to have
any impact on price.
Cooper/Haims has adopted procedures designed to prevent employees from committing
prohibited insider trading.
Item 12 – Brokerage Practices
Clients are under no obligation to act on the financial planning recommendations of
Cooper/Haims. If the firm assists in the implementation of any recommendations, we are
responsible to ensure that the client receives the best execution possible.
Investment or Brokerage Discretion
Cooper/Haims accepts general discretion to determine the selection and quantity of securities to
purchase and sell in client accounts. Cooper/Haims also retains discretionary authority to hire and
fire independent investment managers that manage a client’s account. Additionally, Cooper/Haims
accepts general discretion in client accounts with respect to the broker or dealer to be used and
the commission rates to be paid for transactions that occur in an outside program where a third-
party investment manager is used. Clients granting such discretionary authority may place
restrictions and limitations on Cooper/Haims’ discretionary authority.
The principals and associated persons of Cooper/Haims do not have rights to withdraw or transfer
either cash or securities from the clients’ account other than (1) pursuant to specific written
authority via a power of attorney; (2) for transactions in the client’s name; and (3) for the payment
of fees and costs specifically authorized in the client’s Advisory Agreement with Cooper/Haims.
In selecting a broker/dealer, Cooper/Haims seeks to obtain best execution. As part of these
practices, Cooper/Haims gathers relevant information, monitors trading activities, and periodically
reviews and evaluates the services provided by broker/dealers, quality of executions, and
researches commission rates and overall relationships.
Cooper/Haims recommends that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co. (“Schwab”). As a matter of policy, Cooper/Haims does
not accept directed brokerage instructions from clients. The Firm has certain legacy clients that
maintain their account with SEI Private Trust Company (“SEI”). Schwab is a registered broker-
dealer, Member SIPC, and SEI is a federal savings bank regulated by the Office of the Comptroller
of Currency. Both are responsible for maintaining custody of clients’ assets and effecting trades for
client accounts. Cooper/Haims is wholly-owned by ESL Investment Services, LLC, a FINRA
member broker- dealer. Cooper/Haims and ESL Investment Services, LLC are not affiliated with
Schwab or SEI.
Schwab provides Cooper/Haims with general access to institutional trading, research and custody
services, which are typically not available to Schwab retail investors. Access to these services
assist us in managing and administering clients’ accounts. The Firm does not engage in soft dollar
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arrangements.
Handling Trade Errors
Consistent with its fiduciary duty, it is the policy of Cooper/Haims to correct trade errors in a
manner that is in the best interest of the client. In cases where the client causes the trade error,
the client will be responsible for any loss resulting from the correction. Depending on the specific
circumstances of the trade error, the client may not be able to receive any gains generated as a
result of the error correction (e.g., due to tax reasons). In cases where the error is caused by the
Firm, the client will be made whole and any loss resulting from the trade error will be absorbed by
Cooper/Haims.
Block Trading Policy
Transactions implemented by Cooper/Haims for client accounts are generally effected
independently unless we decide to purchase or sell the same securities for several clients at
approximately the same time. This process is referred to as aggregating orders, batch trading or
block trading and is used by our Firm when Cooper/Haims believes such action may prove
advantageous to clients. When Cooper/Haims aggregates client orders, the allocation of securities
among client accounts will be done on a fair and equitable basis. Transactions will be averaged as
to price and will be allocated among our Firm’s clients in proportion to the purchase and sale
orders placed for each client account on any given day.
Principal and Cross Transactions
Cooper/Haims does not engage in principal transactions.
Cooper/Haims will not engage in cross transactions that involve a broker/dealer and where
Cooper/Haims has discretion over only one of the client accounts involved in the transaction and it,
or an affiliated broker/dealer, executes the transaction for both sides in a brokerage capacity.
Cooper/Haims may engage in cross trades when it is deemed to be in the best interest of the
client. A cross trade occurs when a transaction is implemented between two different clients, both
of which are managed by Cooper/Haims. These types of cross transactions will only be used when
it can be determined that doing so would achieve “best execution” and benefit the clients involved
by saving commissions, market impact costs, and other transaction charges.
Cross trades will not be performed if an account is subject to ERISA. In addition, if a client account
managed by Cooper/Haims is deemed to hold “plan assets”, then cross trades will be prohibited
regardless of whether the other side to the transaction is subject to ERISA.
Item 13 – Review of Accounts
Account Reviews
The services for which clients contract Cooper/Haims include periodic review of their financial
plans and consulting recommendations. Reviews will be performed by the client’s advisor, who will
meet periodically with clients to review their account(s). Reviews are conducted to ensure that
client assets are invested according to the client’s goals, objectives, time horizon, risk tolerance
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and liquidity needs. Financial plans are prepared for clients who have retained Cooper/Haims for
this purpose. Upon completion of the plan, Cooper/Haims will deliver the plan and answer
questions regarding its content. Cooper/Haims will periodically review and discuss the plan with
the client to the extent that it deems such review and discussion appropriate to meet the client’s
investment objectives. The philosophy of Cooper/Haims is that the financial plans are an ongoing
process that will change over time.
Oversight of Advisory Accounts
In all cases, Cooper/Haims will oversee your investments on an ongoing basis to ensure the
overall portfolio remains consistent with your investment objectives and guidelines as set forth in
the IPS. Based on its review of portfolio performance, your investment objectives and any change
to your reported financial circumstances or investment objectives, Cooper/Haims will make
changes, or provide ongoing advice or recommendations as it deems appropriate. In the case of a
Separate Account Program, you and/or Cooper/Haims, depending upon the arrangement, will
have the authority to terminate any third-party investment manager’s authority regarding your
funds invested in a Separate Account Program.
Item 14 – Client Referrals and Other Compensation
Cooper/Haims does not currently compensate any person for new client introductions.
Item 15 – Custody
Cooper/Haims is deemed to have custody of client funds and securities whenever Cooper/Haims
is given the authority to have fees deducted directly from client accounts. It should be noted that
authorization to trade in client accounts is not deemed by regulators to be custody.
Cooper/Haims is also deemed to have custody of client funds subject to third-party standing
letters of authorization (“SLOAs”) which permit the adviser to transfer money to a third-party by
way of written standing instructions provided by clients.
The Firm does not seek a surprise annual exam of assets subject to SLOAs, pursuant to the
SEC’s relief availed under the No-Action letter issued on February 21, 2017. Under the
conditions of this No-Action relief, Cooper/Haims meets the following safeguards in cooperation
with our qualified custodians:
• The client provides instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s
account number at a custodian to which the transfer should be directed;
• The client authorizes Cooper/Haims, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to
time;
• The qualified custodian performs appropriate verification of the instructions, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of
funds notice to the client promptly after each transfer;
• The client has the ability to terminate or change the instructions with the qualified custodian;
• Cooper/Haims has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the client’s instruction;
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• Cooper/Haims maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser;
• The qualified custodian sends the client, in writing, an initial notice confirming the instructions
and an annual notice reconfirming the instruction.
In addition, some of our advisors serve as trustee for advisory clients. The role of the advisors as
trustee is imputed (or “assigned”) to Cooper/Haims and therefore we are deemed to have custody
of those client funds and securities. Those accounts are subject to an annual surprise verification
examination conducted by a third-party, independent accounting firm.
For accounts in which Cooper/Haims is deemed to have custody, Cooper/Haims has established
procedures to ensure all client funds and securities are held at a qualified custodian in a separate
account for each client under that client’s name. Clients or an independent representative of the
client will direct, in writing, the establishment of all accounts and therefore are aware of the
qualified custodian’s name, address and the manner in which the funds or securities are
maintained.
Statements and Reports
Account statements are delivered directly from the custodian at least quarterly. Clients should
carefully review those statements and are urged to compare the statements against reports
received from Cooper/Haims. When clients have questions about their account statements, they
should contact Cooper/Haims or the custodian preparing the statement.
Investors may also obtain account balances and holdings information and review account history
electronically through the custodian’s website. Website access requires that security procedures
be followed as a condition to entry.
Annually, clients will receive an annual tax report from the account custodian.
Item 16 – Investment Discretion
Through its asset management services and upon receiving written authorization from a client,
Cooper/Haims will maintain discretionary trading authorization over client accounts. When
discretionary authority is granted, Cooper/Haims will have the authority to determine, without the
client’s consent for each transaction, the type of securities and the amount of securities that can
be bought or sold for the client’s portfolio, and the timing of buying or selling an investment and the
price at which the investment is bought or sold.
All clients have the ability to place reasonable restrictions on the types of investments that can be
purchased in an account. Clients also have the ability to place reasonable limitations on the
discretionary power granted to Cooper/Haims so long as the limitations are specifically set forth or
included as an attachment to the client agreement.
If you decide to grant trading authorization on a non-discretionary basis, we will be required to
contact you prior to implementing changes in your account. Therefore, you will be contacted and
required to accept or reject our investment recommendations including:
• The security being recommended
• The number of shares or units
• Whether to buy or sell
If you are not able to be reached or are slow to respond to our request, it can have an adverse impact
on the timing of trade implementations, and we may not achieve the optimal trading price.
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Item 17 – Voting Client Securities
Cooper/Haims does not vote proxies on behalf of your account.
Item 18 – Financial Information
Cooper/Haims does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance. Therefore, we are not required to include a balance sheet for our
most recent fiscal year. We are not subject to a financial condition that is reasonably likely to
impair our ability to meet contractual commitments to clients. Finally, Cooper/Haims has not been
the subject of a bankruptcy petition at any time.
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