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F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
Office Address:
2650 Camino del Rio North
Suite 350
San Diego, CA 92108
Tel: 619-294-6008
Fax: 619-294-6005
Matthew@CopleyFG.com
D E C E M B E R 1 1 , 2 0 2 5
This brochure provides information about the qualifications and business practices of Copley
Financial Group, Inc. Being registered as a registered investment adviser does not imply a
certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 619-294-6008. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission, or by any state securities
authority.
Additional information about Copley Financial Group, Inc. (CRD #283070) is available on the
SEC’s website at www.adviserinfo.sec.gov
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Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes
Material Changes since the Last Update
occur since the previous release of the Firm Brochure.
•
Since the last filing of this brochure on November 19, 2025, the following material changes have
been made:
Full Brochure Available
Item 5 has been updated to disclose the new fee schedule for asset management services
related to fee-based alternative investments.
Whenever you would like to receive a complete copy of our Firm Brochure, please contact us by
telephone at 619-294-6008 or by email at Matthew@CopleyFG.com
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available ............................................................................................................................... ii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 2
Wrap Fee Programs ...................................................................................................................................... 2
Item 5: Fees and Compensation ....................................................................................................... 2
Client Assets under Management ............................................................................................................ 2
Method of Compensation and Fee Schedule........................................................................................ 2
Client Payment of Fees ................................................................................................................................. 7
Additional Client Fees Charged ................................................................................................................ 7
Prepayment of Client Fees .......................................................................................................................... 7
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 8
External Compensation for the Sale of Securities to Clients ......................................................... 8
Item 7: Types of Clients ....................................................................................................................... 8
Sharing of Capital Gains ............................................................................................................................... 8
Description ....................................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 8
Account Minimums ....................................................................................................................................... 8
Methods of Analysis ...................................................................................................................................... 8
Investment Strategy ...................................................................................................................................... 8
Item 9: Disciplinary Information ................................................................................................... 10
Security Specific Material Risks ............................................................................................................... 9
Criminal or Civil Actions ...........................................................................................................................10
Administrative Enforcement Proceedings .........................................................................................10
Self-Regulatory Organization Enforcement Proceedings .............................................................10
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Item 10: Other Financial Industry Activities and Affiliations ............................................. 10
Broker-Dealer or Representative Registration ................................................................................10
Futures or Commodity Registration .....................................................................................................10
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest11
Trading ................................................................................................................................................... 11
Code of Ethics Description .......................................................................................................................11
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................12
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................12
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 13
Transactions and Conflicts of Interest .................................................................................................12
Factors Used to Select Broker-Dealers for Client Transactions .................................................13
Item 13: Review of Accounts ........................................................................................................... 14
Aggregating Securities Transactions for Client Accounts ............................................................14
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................14
Review of Client Accounts on Non-Periodic Basis ..........................................................................14
Item 14: Client Referrals and Other Compensation ................................................................ 14
Content of Client Provided Reports and Frequency .......................................................................14
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest .............................................................................................................................................................14
Item 15: Custody .................................................................................................................................. 15
Advisory Firm Payments for Client Referrals ...................................................................................14
Item 16: Investment Discretion ..................................................................................................... 15
Account Statements ....................................................................................................................................15
Item 17: Voting Client Securities ................................................................................................... 15
Discretionary Authority for Trading ....................................................................................................15
Item 18: Financial Information ...................................................................................................... 15
Proxy Votes ....................................................................................................................................................15
Balance Sheet .................................................................................................................................................15
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Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................16
Bankruptcy Petitions during the Past Ten Years .............................................................................16
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Item 4: Advisory Business
Firm Description
Copley Financial Group, Inc. (Advisor) was founded in 2014 and began offering advisory services
in 2016. Matthew D. Copley is 100% owner. Types of Advisory Services
ASSET MANAGEMENT
Advisor offers discretionary and non-discretionary asset management services to advisory
Clients. Advisor will offer Clients ongoing asset management services through determining
individual investment goals, time horizons, objectives, and risk tolerance. Investment strategies,
investment selection, asset allocation, portfolio monitoring and the overall investment program
will be based on the above factors. As part of your overall portfolio, Advisor may also recommend
you invest in fee-based alternative investments.
Discretionary
When the Client provides Advisor discretionary authority the Client will sign a limited
trading authorization or equivalent. Advisor will have the authority to execute
transactions in the account without seeking Client approval on each transaction.
When deemed appropriate for the Client, Advisor may hire Sub-Advisors to manage all
or a portion of the assets in the Client account. Advisor has full discretion to hire and
fire Sub-Advisors as we deem suitable. Sub-Advisors will maintain the models or
investment strategies agreed upon between Sub-Advisor and Advisor. Sub-Advisors
execute trades on behalf of Advisor in Client accounts. Advisor will be responsible for
the overall direct relationship with the Client. Advisor retains the authority to terminate
the Sub-Advisor relationship at Advisor’s discretion.
Non-Discretionary
When the Client elects to use Advisor on a non-discretionary basis, Advisor will
determine the securities to be bought or sold and the amount of the securities to be
bought or sold. However, Advisor will obtain prior Client approval on each and every
transaction before executing any transaction.
ORION PORTFOLIO SOLUTIONS
Advisor offers discretionary management services through a program sponsored by Orion
Portfolio Solutions(Orion). The terms and conditions under which the client shall engage Orion
shall be set forth in separate written agreements between (1) the client and Advisor and (2) the
client and Orion. Advisor shall continue to render advisory services to the client relative to the
ongoing monitoring and review of account performance, for which Advisor shall receive an
annual advisory fee which is based upon a percentage of the market value of the assets being
managed by Orion. Factors that Advisor shall consider in recommending Orion include the
client’s stated investment objective(s), management style, performance, reputation, financial
strength, reporting, pricing, and research. The investment management fees charged by Orion
are exclusive of, and in addition to, Advisor’s investment advisory fee set forth above. In addition
to Advisor’s written disclosure statement, the client shall also receive the written disclosure
statement of Orion. Clients should review Orion’s ADV Part 2 or Terms of Use for additional
details regarding services.
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CO-ADVISOR
Advisor has entered into a Co-Advisor relationship with Gradient Investments, LLC (GI). Advisor
will provide information to each client regarding the services offered by GI as the portfolio
manager. Advisor will assist the Client to determine the appropriate model selection based on the
Client’s investment objectives and risk tolerance. Advisor will have full discretion on an ongoing
basis to select suitable models to maintain client’s risk tolerance. Advisor will share in the
management fees charged by GI as described in Item 5 of this brochure.
REFERRAL ARRANGEMENTS
Advisor recommends the services of third-party money managers (TPM) to manage client
accounts. In such circumstances, Advisor receives referral fees from the TPM. Advisor acts as the
liaison between the client and the TPM in return for an ongoing portion of the advisory fees
charged by the TPM. Advisor helps the client complete the necessary paperwork of the TPM,
provides ongoing services to the client, will provide the TPM with any changes in client status as
provided to Advisor by the client and review the quarterly statements provided by the TPM.
Advisor will deliver the Form ADV Part 2, Privacy Notice and Disclosure Statement of the TPM.
Clients placed with TPMs will be billed in accordance with the TPM’s fee schedule which will be
disclosed to the client prior to signing an agreement. This is detailed in Item 10 of this brochure.
SEMINARS AND WORKSHOPS
Advisor holds seminars and workshops to educate the public on different types of investments
and the different services they offer. The seminars are educational in nature and no specific
Client Tailored Services and Client Imposed Restrictions
investment or tax advice is given.
The goals and objectives for each client are documented in our client files. Investment strategies
are created that reflect the stated goals and objectives. Clients may impose restrictions on
investing in certain securities or types of securities.
Wrap Fee Programs
Agreements may not be assigned without written client consent.
Client Assets under Management
Advisor does not sponsor any wrap fee programs..
Advisor has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$318,789,826
$30,237
Date Calculated:
November 10, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Advisor offers direct asset management services to advisory clients. The fees for these services
will be based on a percentage of assets under management as follows:
Assets Under Management
$0.00 - $100,000
$100,001 - $250,000
$250,001 - $1,000,000
Annual Fee
1.35%
1.30%
1.20%
Monthly Fee
.1125%
.10833%
.1000%
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$1,000,001 - $9,999,999,999
1.10%
.09167%
The annual fee may be negotiable. Accounts within the same household may be combined for a
reduced fee. Advisor will charge an advisory fee based on the above schedule for the services we
provide.
As part of a client’s overall portfolio Advisor may recommend you invest in fee-based alternative
investments. Advisor charges a flat annual fee of 1% on fee-based alternative investments. The
account value of the alternative investments will not be included in the account householding for
calculating fees for other accounts managed by Advisor.
Fees are billed monthly in arrears based on the amount of assets managed as of the close of
business on the last business day of the month. For clients invested in fee-based alternative
investments, fees will be billed monthly in arrears based on the initial investment.
Monthly advisory fees will be deducted from the clients' account by the custodian. The fees must
be paid within ten (10) days following the beginning of the month which the account is being
billed for. Lower fees for comparable services may be available from other sources. Advisor may
also utilize the services of a Sub-Advisor to manage Clients’ investment portfolios by executing a
Sub-Advisor agreement with other registered investment advisor firms. When using Sub-
Advisors, the Client will not pay additional fees, the fees are included in the fee charged by
Advisor. The sub-advisor fee will be disclosed to and acknowledged by the Client in Advisor’s
Investment Advisory Agreement. Sub-Advisor may directly deduct their portion of the fee
separately from Advisor.
For accounts that utilize GeoWealth Management LLC as a Sub-Advisor, accounts will be billed
monthly in arrears based on the average daily balance of the account.
ORION PORTFOLIO SOLUTIONS
Orion does not receive any portion of the advisory fee as it relates to the client account. The total
annual fees for the Orion Program may not exceed 2% of assets under management. The fees paid
to Advisor for services offered through Orion will be based on a percentage of assets under
management. These fees and the fees charged by Orion together will not exceed 2% annually.
The fee will be disclosed in detail on the client’s Investment Advisory Agreement.
The fees are charged monthly in arrears and are based on the average daily account balance for
the period for the prior month.
Fees for Orion services include:
•
•
•
Administration Fees (reporting and accounting services – ranging from 0.15% - 0.45%),
Account Maintenance Fees ($25 or $50 per account annually), and
Strategist Fees (range from 0.0% to 0.10%).
Fees are automatically deducted from the client’s account by Orion; Orion will pay Advisor their
portion of the fees. Advisor does not have the ability to directly deduct their advisory fee from the
client account.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement for a full refund. Clients may terminate advisory services with thirty (30)
days written notice. Advisor will be entitled to a pro rata fee for the days service was provided in
the final month. Client shall be given thirty (30) days prior written notice of any increase in fees,
and client will acknowledge, in writing, any agreement of increase in said fees.
CO-ADVISOR FEES
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Advisor has entered into a Co-Advisor Agreement with the following Third-Party Money
Gradient Investments, LLC (GI)
Managers (TPM).
GI is a Registered Investment Advisor registered with the Securities and Exchange Commission
that provides investment portfolio advice and supervisory services.
STRATEGIC PORTFOLIOS
GI offers an actively managed program of mutual fund and stock portfolios. The fee will be
disclosed to the client in the Investment Advisory Agreement and are negotiable. The client’s fee
for these services will be based on a percentage of assets under management as follows:
Advisor
Annual Fee
GI
1.70%
0.70%
1.00%
All Assets
TACTICAL PORTFOLIOS
Annual Fee
GI
Advisor
All Assets
1.65%
0.65%
1.00%
Traditionally, GI’s Tactical Portfolio was billed with a max annual fee of 2.00%. Since GI is the sub-
advisor to the Tactical Portfolio and will receive an annual fee of 0.20% from the ETF, GI has
reduced its annual fee of the Tactical Portfolio so as not to double dip.
$2,000
ALLOCATION & DEFINED OUTCOME PORTFOLIOS
For example, a Client investing $100,000 in the GI Tactical portfolio prior to November 2022
. After November 2022 the
would pay an annual fee to GI of $2,000 or $100,000 x 2.00% =
$1,850
same client would pay GI an annual fee of $1,650 or $100,000 x 1.65% = $1,650 and pay the
internal fees of $200 or $100,000 x 0.20% = $200. For a total of $1,650 + $200 =
.
Annual Fee
GI
Advisor
All Assets
PRESERVATION PORTFOLIOS
1.55%
Annual Fee
0.55%
GI
1.00%
Advisor
1.00%
0.40%
0.60%
All Assets
CLIENT DIRECTED ACCOUNTS
Annual Fee
GI
Advisor
All Assets
$300
$300
$0
rd
For Client Directed Accounts (CDA), GI will assist in the opening, closing and transferring of
accounts. GI will not have discretion at any time on these accounts. Client is solely responsible for
the assets held within the accounts and their values which could increase or decrease (potential
loss of principal). GI will not execute trades in CDA accounts. GI exceptions will be made for
withdrawals to client or assets transferred into a GI managed portfolio. GI will also provide
performance reporting on these accounts and can furnish 3
party analysis reports per the
client’s request. Similar services may be available through other sources for a lower fee.
These are flat fee schedules, the entire portfolio is charged the same asset management fee.
Example:
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Portfolio
Calculation
Quarterly Fee
$15
Strategic Portfolio:
Tactical Portfolio:
Allocation & Defined Outcome Portfolio:
Preservation Portfolio:
($750,000*1.70%) * (91/365) $3,178.77
($750,000*1.65%) * (91/365) $3,085.27
($750,000*1.55%) * (91/365) $2,898.29
($750,000*1.0%) * (91/365) $1,869.86
Quarterly Service Fee*
Fee Calculation: (Quarter End Value x Annual Fee %) x (Days in Quarter/Days in Year) +
* The $15 Quarterly Service Fee is the technology fee charged per account or investment strategy
for performance and other reporting. This fee is disclosed in our ADV Part 2A (Item 5: Fees and
Compensation) and in our Investment Proposal and Contract (Schedule D: Schedule of Fees).
The above fees are negotiable. Fees are assessed quarterly in arrears based on the amount of
the assets managed as of the end of the previous quarter. All management fees are withdrawn
from the Client’s account unless otherwise noted. GI will receive written authorization from
the Client to deduct advisory fees from their account held by a qualified custodian. GI will pay
Advisor their share of the fees. Advisor does not have access to deduct Client fees. Clients may
terminate their account within five (5) business days of signing the investment advisory
agreement without penalty or obligation. For terminations after the initial five business days,
GI will be entitled to a pro-rata fee for the days service was provided in the final quarter. GI
Incentive Program - GI
will pay Advisor their portion of the final fee.
In addition to the regular advisory fee, GI has instituted a long-term incentive arrangement by
which Advisor can share in GI’s portion of the management fee. This does not change the cost
to the client; it is a sharing arrangement paid from GI’s portion of the advisory fee. The
incentive arrangement will be paid annually according to the following table:
Advisor quarterly AUM with GI
$10,000,000
$25,000,000
$50,000,000
$75,000,000
Participation rate in GI’s fee
3.00%
10.00%
12.50%
15.00%
Once Advisor reaches and maintains the thresholds listed above, the participation rate applies
to all of the AUM for the quarter.
To receive the incentive award, Advisor needs to meet two qualifications. First, the quarter
end billable AUM must be above the threshold amounts specified. Second, Advisor must be an
advisor “in good standing” with GI at the time the annual checks are issued. “In good standing”
means the advisor is proactively placing assets with GI.
This relationship will be disclosed to the client in each contract between Advisor and TPM.
Advisor does not charge additional management fees for TPM managed account services.
Client's signature is required to confirm consent for services within TPM Investment
Agreement. Client will initial Advisor Investment Advisory Agreement to acknowledge receipt
of TPM fee Schedule and required documents including Form ADV Part 2 disclosures.
GI will assist in the opening, closing and transferring of accounts. GI will provide institutional
and 3rd party reports on securities held in the account and investment analysis via email or
via phone when requested. GI will liquidate and purchase securities per the client’s request.
GI will also provide administrative services per the client’s written request such as: ACH,
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check writing, RMD servicing. GI will provide consolidated household performance reporting
on these accounts which are combined with any GI managed accounts.
The above fees are negotiable. Fees are assessed quarterly in arrears based on the amount of
the assets managed as of the end of the previous quarter. All management fees are withdrawn
from the client’s account unless otherwise noted. GI will receive written authorization from
the client to deduct advisory fees from their account held by a qualified custodian. GI will pay
Advisor their share of the fees. Advisor does not have access to deduct client fees. Clients
may terminate their account within five business days of signing the investment advisory
agreement with no obligation. For terminations after the initial five business days, GI will be
entitled to a pro-rata fee for the days service was provided in the final quarter. GI will pay
Advisor their portion of the final fee.
REFERRAL FEES
Efficient Market Advisors, a Business of Cantor Fitzgerald Investment Advisors
Advisor has entered into a Referral Agreement with the following TPMs.
EMA is a Registered Investment Advisor registered with the Securities and Exchange Commission.
EMA offers a variety of portfolio models which have been constructed using strategic, tactical and
opportunistic asset allocation techniques. EMA provides investors with an account that seeks to
maximize investment performance given the investor’s time horizon and willingness to accept
risk.
Advisor receives a portion of the advisory fee paid by the client to EMA. The fee will be disclosed
to the client in the Investment Advisory Agreement. The client’s fee for these services are
negotiable with accounts over $2.5 million and will be based on a percentage of assets under
management as follows:
Assets under
Management
Maximum Annual
Fee
EMA Maximum
Retention
Advisor Maximum
Retention
$0 to $500,000
$500,000 to $1 million
$1 million to $2.5 million
$2.5 million or more
1.50%
1.30%
1.0%
Negotiable
.50%
.45%
.40%
Negotiable
1.00%
.85%
.60%
.50%
The relationship between Advisor and the TPM will be disclosed to the client in writing prior to
commencement of the services. Advisor does not charge additional management fees for TPM
managed account services. Client's signature is required to confirm consent for services within
TPM Investment Agreement. Client will initial Advisor's Investment Advisory Agreement to
acknowledge receipt of the TPM’s fee schedule and required documents including ADV Part 2
disclosures.
The account fee is generally paid to EMA quarterly in advance, with payment due within 10 days
from the date of the invoice. However, the account fee may also be structured on a tiered basis,
with a reduced percentage based on reaching certain thresholds. Fees will be equal to the agreed
upon rate per annum, times the market value of the account, divided by the number of days in the
agreed upon year and multiplied by the number of days in the quarter. The market value will be
construed to equal the sum of the values of all assets in the account, not adjusted by any margin
debt.
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Fees may be paid directly to EMA from the account by the custodian holding a client’s assets upon
submission of an invoice to the custodian showing the amount of fees, the value of the client’s
assets on which the fees are based, and the specific manner in which the fees are calculated.
Payment of fees may result in the liquidation of client’s securities if there is insufficient cash in
the account. For purposes of determining value, securities and other instruments traded on a
market for which actual transaction prices are publicly reported shall be valued at the last
reported sale price on the principal market in which they are traded (or, if there shall be no sales
on such date, then at the mean between the closing bid and asked prices on such date). Other
readily marketable securities shall be priced using a pricing service or through quotations from
one or more broker-dealers. All other assets shall be valued at fair value by EMA whose
determination shall be conclusive.
Fee adjustments for additional assets received into the account during a quarter will be provided
on a pro-rated basis contingent on the number of days remaining in the quarter.
SEMINARS AND WORKSHOPS
Client Payment of Fees
Advisor offers seminars and workshops at no additional cost.
•
Fees for asset management services are:
•
Deducted from a designated Client account. The Client must consent in advance to
direct debiting of their investment account.
•
Check – to be remitted by Client to Advisor
Electronic Payment via ACH, Debit Card, or Credit Card (fees will be paid via a third
party payment processor in which the client will securely input payment information
and pay the advisory fee through a secure portal. Advisor will not have continuous
access to the Client’s banking information.)
Fees for asset management services provided by TPM are deducted from a designated Client
account by TPM to facilitate billing. The Client must consent in advance to direct debiting of their
Additional Client Fees Charged
investment account.
Custodians may charge transaction fees on purchases or sales of certain mutual funds, equities,
and exchange-traded funds. These charges may include Mutual Fund transactions fees, postage
and handling and miscellaneous fees (fee levied to recover costs associated with fees assessed by
self-regulatory organizations). The selection of the security is more important than the nominal
fee that the custodian charges to buy or sell the security.
Advisor, in its sole discretion, may waive its minimum fee and/or charge a lesser investment
advisory fee based upon certain criteria (e.g., historical relationship, type of assets, anticipated
future earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, account composition, negotiations with clients, etc.).
Prepayment of Client Fees
For more details on the brokerage practices, see Item 12 of this brochure.
Advisor does not require any prepayment of fees of more than $1,200 per Client and six months
or more in advance.
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External Compensation for the Sale of Securities to Clients
Investment Advisor Representatives of Advisor receive external compensation for the sale of
securities to clients as Registered Representatives of Emerson Equity LLC, a broker-dealer. This
represents a conflict of interest because it gives an incentive to recommend products based on
the commission received. As Registered Representatives, they do not charge advisory fees for the
services offered through Emerson Equity LLC. This conflict is mitigated by disclosures,
procedures, and Advisor’s fiduciary obligation to place the best interest of the Client first and
Clients are not required to purchase any products or services. Clients have the option to purchase
these products through another registered representative of their choosing.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed securities.
Advisor does not use a performance-based fee structure because of the conflict of interest.
Performance based compensation may create an incentive for the advisor to recommend an
investment that may carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
Advisor generally provides investment advice to individuals and pension and profit sharing plans.
Account Minimums
Client relationships vary in scope and length of service.
Advisor requires a minimum of $100,000 to open an account, however the minimum may be
waived at Advisor’s discretion.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Advisor may utilize fundamental analysis or technical or chart analysis when managing client’s
assets. Investing in securities involves risk of loss that clients should be prepared to bear. Past
performance is not a guarantee of future returns.
Fundamental analysis involves evaluating a stock using real data such as company revenues,
earnings, return on equity, and profits margins to determine underlying value and potential
growth. Technical or Chart analysis involves evaluating securities based on past prices and
volume.
The main sources of information include financial newspapers and magazines, annual reports,
Investment Strategy
prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time. Each client executes an
Investment Policy Statement or Risk Tolerance that documents their objectives and their desired
investment strategy.
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Copley Financial Group, Inc.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Fundamental analysis
may involve interest rate risk, market risk, business risk, and financial risk. Risks involved in
technical analysis are inflation risk, reinvestment risk, and market risk.
Interest-rate Risk
•
Our investment approach constantly keeps the risk of loss in mind. Investors face the following
investment risks and should discuss these risks with Advisor:
• Market Risk
: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Alternative Investments Risk:
: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic and social conditions may trigger market events.
•
Alternative investments involve a high degree of risk and
can be illiquid due to restrictions on transfer and lack of a secondary trading market.
They can be highly leveraged, speculative and volatile, and an investor could lose all or
Inflation Risk
a substantial amount of an investment.
: When any type of inflation is present, a dollar today will buy more than a
• Reinvestment Risk
dollar next year, because purchasing power is eroding at the rate of inflation.
• Business Risk
: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to
fixed income securities.
• Financial Risk
: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then
refining it, a lengthy process, before they can generate a profit. They carry a higher risk of
profitability than an electric company which generates its income from a steady stream of
customers who buy electricity no matter what the economic environment is like.
: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
•
The risks associated with utilizing Sub-Advisors include:
o
Manager Risk
•
Sub-Advisor fails to execute the stated investment strategy
o
Business Risk
•
Sub-Advisor has financial or regulatory problems
The specific risks associated with the portfolios of the Sub-Advisor’s which is
disclosed in the Sub-Advisor’s Form ADV Part 2.
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Copley Financial Group, Inc.
Item 9: Disciplinary Information
Criminal or Civil Actions
Advisor and its management have not been involved in any criminal or civil action required to be
Administrative Enforcement Proceedings
reported.
On May 14, 2002 the California Department of Insurance revoked Mr. Copley’s insurance license
for not disclosing a misdemeanor that occurred in 1998. The issue was resolved on January 1,
Self-Regulatory Organization Enforcement Proceedings
2003.
Advisor and its management have not been involved in legal or disciplinary events related to past
or present investment clients required to be reported.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Advisor is not registered as a broker-dealer; however, Managing Member Matthew Copley is a
Futures or Commodity Registration
Registered Representative of Emerson Equity LLC, a FINRA/SIPC broker-dealer.
Neither Advisor nor its employees are registered or has an application pending to register as a
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
futures commission merchant, commodity pool operator, or a commodity trading advisor.
receive
separate yet
typical
compensation
in
the
Matthew D. Copley has financial affiliated businesses as an insurance agent, registered
representative and mortgage banker. Approximately 50% of Mr. Copley’s time is spent in these
business practices. From time to time, he will offer clients advice or products from those
activities. He may
form of
commissions/compensation for the sale of insurance or securities products and in his role as a
mortgage banker.
These practices represent conflicts of interest because it gives Mr. Copley an incentive to
recommend products based on the commission amount received. This conflict is mitigated by
disclosures, procedures, and the firm’s Fiduciary obligation to place the best interest of the clients
first and clients are not required to purchase any products. Clients have the option to purchase
these products through another insurance agent, registered representative or mortgage banker of
their choosing.
In addition to his other business activities as an insurance agent, registered representative and
mortgage banker, Mr. Copley is the owner of Copley Enterprises dba M&M Quality Vehicles, a
used car sales company. Through this company Mr. Copley sells used vehicles. There is no conflict
of interest as advisory clients of Copley Financial Group, Inc. are not solicited services for M&M
Quality Vehicles. Mr. Copley is also partial owner of Heritage Tax & Insurance Services. There is
no conflict of interest as clients or Heritage Tax & Insurance Services are not clients of Copley
Financial Group.
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Copley Financial Group, Inc.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
Advisor recommends the services of TPMs to manage client accounts. In such circumstances,
Advisor receives referral fees from the TPM. This situation creates a conflict of interest. However,
when referring clients to a TPM, the client’s best interest will be the main determining factor of
Advisor.
These fees do not include brokerage fees that may be assessed by the custodial broker
dealer. Fees for these services are based on a percentage of assets under management not to
exceed any limit imposed by any regulatory agency. The final fee schedule is attached to Exhibit C
in Advisor's Investment Advisory Agreement.
Advisor ensures that before selecting other advisors for Client that the other advisors are
properly licensed or registered as an investment advisor.
This referral relationship is disclosed to the client in each contract between Advisor and the TPM.
Advisor does not charge additional management fees for TPM managed account services. Client's
signature is required to confirm consent for services within TPM Investment Agreement. Client
initials Advisor's Investment Advisory Agreement to acknowledge receipt of the TPM fee
schedule and required documents including Form ADV Part 2 disclosures.
Advisor may also utilize the services of a Sub-Advisor to manage Clients’ investment portfolios.
Sub-Advisors will maintain the models or investment strategies agreed upon between Sub-
Advisor and Advisor. Sub-Advisors execute all trades on behalf of Advisor in Client accounts.
Advisor will be responsible for the overall direct relationship with the Client. Advisor retains the
authority to terminate the Sub-Advisor relationship at Advisor’s discretion.
In addition to the authority granted to Advisor, Clients will grant Advisor full discretionary
authority and authorizes Advisor to select and appoint one or more independent investment
advisors (“Advisors”) to provide investment advisory services to Client without prior
consultation with or the prior consent of Client. Such Advisors shall have all of the same authority
relating to the management of Client’s investment accounts as is granted to Advisor in the
Agreement. In addition, at Advisor’s discretion, Advisor may grant such Advisors full authority to
further delegate such discretionary investment authority to additional Advisors. Advisor ensures
that before selecting other advisors for Client that the other advisors are properly licensed or
registered as an investment advisor.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics Description
The employees of Advisor have committed to a Code of Ethics (“Code”). The purpose of our Code
is to set forth standards of conduct expected of Advisor employees and addresses conflicts that
may arise. The Code defines acceptable behavior for employees of Advisor. The Code reflects
Advisor and its supervised persons’ responsibility to act in the best interest of their client.
One area the Code addresses is when employees buy or sell securities for their personal accounts
and how to mitigate any conflict of interest with our clients. We do not allow any employees to
use non-public material information for their personal profit or to use internal research for their
personal benefit in conflict with the benefit to our clients.
Advisor’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other employee, officer or director of Advisor
may recommend any transaction in a security or its derivative to advisory clients or engage in
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Copley Financial Group, Inc.
personal securities transactions for a security or its derivatives if the advisory representative
possesses material, non-public information regarding the security.
Advisor’s Code is based on the guiding principle that the interests of the client are our top
priority. Advisor’s officers, directors, advisors, and other employees have a fiduciary duty to our
clients and must diligently perform that duty to maintain the complete trust and confidence of
our clients. When a conflict arises, it is our obligation to put the client’s interests over the
interests of either employees or the company.
The Code applies to “access” persons. “Access” persons are employees who have access to non-
public information regarding any clients' purchase or sale of securities, or non-public information
regarding the portfolio holdings of any reportable fund, who are involved in making securities
recommendations to clients, or who have access to such recommendations that are non-public.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Advisor will provide a copy of the Code of Ethics to any client or prospective client upon request.
Interest
Advisor and its employees do not recommend to clients securities in which we have a material
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
financial interest.
Interest
Advisor and its employees may buy or sell securities that are also held by clients. In order to
mitigate conflicts of interest such as front running, employees are required to disclose all
reportable securities transactions as well as provide Advisor with copies of their brokerage
statements.
The Chief Compliance Officer of Advisor is Matthew D. Copley. He reviews all employee trades
each quarter. The personal trading reviews helps mitigate that the personal trading of employees
does not affect the markets and that clients of the firm have received preferential treatment over
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
employee trades.
Transactions and Conflicts of Interest
Advisor does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of interest exist.
However, employees may buy or sell securities at the same time they buy or sell securities for
clients. In order to mitigate conflicts of interest such as front running, employees are required to
disclose all reportable securities transactions as well as provide Advisor with copies of their
brokerage statements.
The Chief Compliance Officer of Advisor is Matthew D. Copley. He reviews all employee trades
each quarter. The personal trading reviews ensure that the personal trading of employees does
not affect the markets and that clients of the firm receive preferential treatment over employee
transactions.
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Copley Financial Group, Inc.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
Advisor will recommend the use of a particular broker-dealer based on their duty to seek best
execution for the client, meaning they have an obligation to obtain the most favorable terms for a
client under the circumstances. The determination of what may constitute best execution and
price in the execution of a securities transaction by a broker involves a number of considerations
and is subjective. Factors affecting brokerage selection include the overall direct net economic
result to the portfolios, the efficiency with which the transaction is affected, the ability to effect
the transaction where a large block is involved, the operational facilities of the broker-dealer, the
value of an ongoing relationship with such broker and the financial strength and stability of the
broker. Advisor will select appropriate brokers based on a number of factors including but not
limited to their relatively low transaction fees and reporting ability. Advisor relies on its broker to
provide its execution services at the best prices available. Lower fees for comparable services
may be available from other sources. Clients pay for any and all custodial fees in addition to the
advisory fee charged by Advisor. Advisor does not receive any portion of the trading fees.
• Directed Brokerage
Advisor will recommend the use of Charles Schwab & Co., Inc.
• Best Execution
In circumstances where a client directs Advisor to use a certain broker-dealer, Advisor still
has a fiduciary duty to its clients. The following may apply with Directed Brokerage:
Advisor 's inability to negotiate commissions, to obtain volume discounts, there may be a
disparity in commission charges among clients, and conflicts of interest arising from
brokerage firm referrals.
• Soft Dollar Arrangements
Investment advisors who manage or supervise client portfolios have a fiduciary obligation
of best execution. The determination of what may constitute best execution and price in
the execution of a securities transaction by a broker involves a number of considerations
and is subjective. Factors affecting brokerage selection include the overall direct net
economic result to the portfolios, the efficiency with which the transaction is effected, the
ability to effect the transaction where a large block is involved, the operational facilities of
the broker-dealer, the value of an ongoing relationship with such broker and the financial
strength and stability of the broker. Advisor does not receive any portion of the trading
fees.
The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by Advisor
from or through a broker-dealer in exchange for directing Client transactions to the
broker-dealer. Although Advisor has no formal soft dollar arrangements, Advisor may
receive products, research and/or other services from custodians or broker-dealers
connected to client transactions or “soft dollar benefits”. As permitted by Section 28(e) of
the Securities Exchange Act of 1934, Advisor receives economic benefits as a result of
commissions generated from securities transactions by the custodian or broker-dealer
from the accounts of Advisor. Advisor cannot ensure that a particular client will benefit
from soft dollars or the client’s transactions paid for the soft dollar benefits. Advisor does
not seek to proportionately allocate benefits to client accounts to any soft dollar benefits
generated by the accounts.
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Copley Financial Group, Inc.
Aggregating Securities Transactions for Client Accounts
A conflict of interest exists when Advisor receives soft dollars which could result in higher
commissions charged to Clients. This conflict is mitigated by the fact that Advisor has a
fiduciary responsibility to act in the best interest of its Clients and the services received
are beneficial to all Clients.
Advisor may aggregate purchases and sales and other transactions made for the account with
purchases and sales and transactions in the same securities for other Clients of Advisor. All clients
participating in the aggregated order shall receive an average share price with all other
transaction costs shared on a pro-rated basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved
Account reviews are performed monthly by Mr. Copley. Account reviews are performed more
Review of Client Accounts on Non-Periodic Basis
frequently when market conditions dictate.
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws, new
Content of Client Provided Reports and Frequency
investment information, and changes in a client's own situation.
Clients receive written account statements no less than monthly for managed accounts. Account
statements are issued by the Advisor’s custodian. Client receives confirmations of each
transaction in account from Custodian and an additional statement during any month in which a
transaction occurs. Client should carefully compare any reports and/or invoices received to the
statements sent by the custodian. Client should report any discrepancies to Advisor immediately.
Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest
Advisor receives additional economic benefits from external sources as described above in Item
12.
Advisor’s investment advisor representatives may receive certain benefits from Gradient
Investments, LLC (and/or its affiliated companies) based on achieving certain production
thresholds. These thresholds are not based on the sale of any specific product or specific product
type. These incentives include marketing assistance, access to technology, office support, and
business trainings and trips. While some of these benefit the client, such as technology and
training, some do not. This creates a conflict of interest because it gives an incentive to the
representative to meet this threshold. This conflict is mitigated by disclosures, procedures and
the firm’s fiduciary obligation to place the best interest of the Client first. Clients are not required
Advisory Firm Payments for Client Referrals
to use Gradient Investments, LLC or any of its affiliated companies.
Advisor does not compensate for client referrals.
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Copley Financial Group, Inc.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are urged to
compare the account statements received directly from their custodians to the performance
report statements prepared by Advisor.
Clients of Copley Financial Group, Inc. have the option of having their funds managed by the
firm or utilizing the managers available through Orion Portfolio Solutions. When the account
is managed by Copley Financial Group, Inc. the fees will automatically be deducted from the
client’s account. When client funds are held at TD Ameritrade, Advisor is deemed to have
constructive custody solely because advisory fees are directly deducted from client’s account
by the custodian on behalf of Advisor.
Item 16: Investment Discretion
Discretionary Authority for Trading
If applicable, Client will authorize Advisor discretionary authority, via the advisory agreement, to
determine, without obtaining specific Client consent, the securities to be bought or sold, and the
amount of the securities to be bought or sold. If applicable, Client will authorize Advisor
discretionary authority to execute selected investment program transactions as stated within the
Investment Advisory Agreement. If, however, consent for discretion is not given, Advisor will
obtain prior Client approval before executing each transaction.
Advisor allows Client’s to place certain restrictions, as outlined in the Client’s Investment Policy
Statement or similar document. Such restrictions could include only allowing purchases of
socially conscious investments. These restrictions must be provided to Advisor in writing.
The client approves the custodian to be used and the commission rates paid to the custodian.
Advisor does not receive any portion of the transaction fees or commissions paid by the client to
the custodian on certain trades.
Item 17: Voting Client Securities
Proxy Votes
Advisor does not vote proxies on securities. Clients are expected to vote their own proxies. The
client will receive their proxies directly from the custodian of their account or from a transfer
agent.
When assistance on voting proxies is requested, Advisor will provide recommendations to the
client. If a conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Advisor does not serve as a custodian for
client funds or securities and Advisor does not require prepayment of fees of more than $1,200
per client and six months or more in advance.
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Copley Financial Group, Inc.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
Advisor has no condition that is reasonably likely to impair our ability to meet contractual
Bankruptcy Petitions during the Past Ten Years
commitments to our clients.
No bankruptcy petitions to report.
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