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tem 1: Cover Page
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Coquina Private Wealth LLC
18501 Murdock Circle, Suite 201
Port Charlotte, FL 33948
Form ADV Part 2A – Firm Brochure
941-206-5120
Dated February 10, 2026
This Brochure provides information about the qualifications and business practices of Coquina Private
Wealth LLC, “Coquina”. If you have any questions about the contents of this Brochure, please contact us at
941-206-5120. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Coquina Private Wealth LLC is registered as an investment adviser with the U.S. Securities and Exchange
Commission. Registration of an investment adviser does not imply any level of skill or training.
Additional information about Coquina is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the firm’s identification number 333615.
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Item 2: Material Changes
Since the initial filing of this Form ADV Part 2A for Coquina, dated January 21, 2025, there have been no
material changes. Please note, this item discusses only changes we consider material and not all changes
made.
Item 3: Table of Contents
Contents
Item 1: Cover Page ............................................................................................................................................. 1
Item 2: Material Changes ................................................................................................................................... 2
Item 3: Table of Contents ................................................................................................................................... 2
Item 4: Advisory Business .................................................................................................................................. 3
Item 5: Fees and Compensation ........................................................................................................................ 6
Item 6: Performance-Based Fees and Side-By-Side Management .................................................................. 7
Item 7: Types of Clients ...................................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................................................. 8
Methods of Analysis ........................................................................................................................................... 8
Investment Strategies ........................................................................................................................................ 9
Item 9: Disciplinary Information ...................................................................................................................... 11
Item 10: Other Financial Industry Activities and Affiliations .......................................................................... 11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 12
Item 12: Brokerage Practices ........................................................................................................................... 14
Item 13: Review of Accounts ............................................................................................................................ 15
Item 14: Client Referrals and Other Compensation ........................................................................................ 16
Item 15: Custody .............................................................................................................................................. 16
Item 16: Investment Discretion ....................................................................................................................... 16
Item 17: Voting Client Securities ...................................................................................................................... 16
Item 18: Financial Information ........................................................................................................................ 16
Privacy Notice ................................................................................................................................................... 18
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Item 4: Advisory Business
Description of Advisory Firm
Coquina Private Wealth LLC is registered as an investment adviser with the U.S. Securities and Exchange
Commission. We were founded in July of 2021. Laura Amendola, Chief Executive Officer, and Joseph
Williams, Chief Financial Officer, are the principal owners of Coquina. As of December 31, 2025, Coquina
manages $417,576,947 on a discretionary basis.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides
continuous advice to a client regarding the investment of client funds based on the individual needs of the
client. Through personal discussions in which goals and objectives based on a client's particular
circumstances are established, we develop a client's personal investment policy or an investment plan
with an asset allocation target and create and manage a portfolio based on that policy and allocation
target. During our data-gathering process, we determine the client’s individual objectives, time horizons,
risk tolerance, and liquidity needs. We may also review and discuss a client’s prior investment history, as
well as family composition and background. We may employ sub-advisers to provide investment
management services to clients.
Account supervision is guided by the stated objectives of the client (e.g., maximum capital appreciation,
growth, income, or growth and income), as well as tax considerations. Clients may impose reasonable
restrictions on investing in certain securities, types of securities, or industry sectors. Fees pertaining to this
service are outlined in Item 5 of this brochure.
Financial Planning
Financial planning is a comprehensive evaluation of a client’s current and future financial state by using
currently known variables to predict future cash flows, asset values and withdrawal plans. The key defining
aspect of financial planning is that through the financial planning process, all questions, information and
analysis will be considered as they impact and are impacted by the entire financial and life situation of the
client. We provide the client with a detailed financial plan designed to achieve his or her stated financial
goals and objectives.
The client always has the right to decide whether to act upon our recommendations. Implementation of
financial plan recommendations is at the client’s discretion.
In general, the financial plan will address any or all the following areas of concern. The client and advisor
will work together to select the specific areas to cover. These areas may include, but are not limited to, the
following:
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• Business Planning: We provide consulting services for clients who currently operate their own
business, are considering starting a business, or are planning for an exit from their current business.
Under this type of engagement, we work with you to assess your current situation, identify your
objectives, and develop a plan aimed at achieving your goals.
• Cash Flow and Debt Management: We will conduct a review of your income and expenses to
determine your current surplus or deficit along with advice on prioritizing how any surplus should
be used or how to reduce expenses if they exceed your income. Advice may also be provided on
which debts to pay off first based on factors such as the interest rate of the debt and any income
tax ramifications. We may also recommend what we believe to be an appropriate cash reserve that
should be considered for emergencies and other financial goals, along with a review of accounts
(such as money market funds) for such reserves, plus strategies to save desired amounts.
• College Savings: Includes projecting the amount that will be needed to achieve college or other
post-secondary education funding goals, along with advice on ways for you to save the desired
amount. Recommendations as to savings strategies are included, and, if needed, we will review
your financial picture as it relates to eligibility for financial aid or the best way to contribute to
grandchildren (if appropriate).
• Employee Benefits Optimization: We will provide review and analysis as to whether you, as an
employee, are taking the maximum advantage possible of your employee benefits. If you are a
business owner, we will consider and/or recommend the various benefit programs that can be
structured to meet both business and personal retirement goals.
• Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts and other related
documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes
by implementing appropriate estate planning strategies such as the use of applicable trusts.
We always recommend that you consult with a qualified attorney when you initiate, update, or
complete estate planning activities. We may provide you with contact information for attorneys
who specialize in estate planning when you wish to hire an attorney for such purposes. From time-
to-time, we will participate in meetings or phone calls between you and your attorney with your
approval or request.
• Financial Goals: We will help clients identify financial goals and develop a plan to reach them. We
will identify what you plan to accomplish, what resources you will need to make it happen, how
much time you will need to reach the goal, and how much you should budget for your goal.
Insurance: Review of existing policies regarding coverage for life, disability, and long-term care.
•
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•
Investment Analysis: This may involve developing an asset allocation strategy to meet clients’
financial goals and risk tolerance, providing information on investment vehicles and strategies,
reviewing employee stock options, as well as assisting you in establishing your own investment
account at a selected broker/dealer or custodian. The strategies and types of investments we may
recommend are further discussed in Item 8 of this brochure.
• Retirement Planning: Our retirement planning services typically include projections of your
likelihood of achieving your financial goals, typically focusing on financial independence as the
primary objective. For situations where projections show less than the desired results, we may
make recommendations, including those that may impact the original projections by adjusting
certain variables (e.g., working longer, saving more, spending less, taking more risk with
investments).
If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter spending
during your retirement years.
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• Risk Management: A risk management review includes an analysis of your exposure to major risks
that could have a significantly adverse effect on your financial picture, such as premature death,
term care planning. Advice may be provided on ways to minimize
disability, or the need for long
such risks and about weighing the costs of purchasing insurance versus the benefits of doing so
and, likewise, the potential cost of not purchasing insurance (“self
insuring”).
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• Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as
a part of your overall financial planning picture. For example, we may make recommendations on
which type of account(s) or specific investments should be owned based in part on their “tax
efficiency,” with consideration that there is always a possibility of future changes to federal, state
or local tax laws and rates that may affect your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning
strategy, and we may provide you with contact information for accountants or attorneys who
specialize in this area if you wish to hire someone for such purposes. We will participate in meetings
or phone calls between you and your tax professional with your approval.
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all our clients. However, specific client services and their
implementation are dependent upon a client’s current situation (income, tax levels, and risk tolerance
levels) and is used to construct a client specific plan to aid in the selection of a portfolio that matches
restrictions, needs, and targets.
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Wrap Fee Programs
Coquina offers its clients various wrap fee program options through sponsor Raymond James & Associates,
Inc, member New York Stock Exchange/SIPC (“RJA”). Wrap fee programs offered by the sponsor include,
among other arrangements, outside manager or subadvisor arrangements.
Coquina may use several managed programs available through RJA. Specifically, Coquina engages the
Asset Management Services (“AMS”) division of RJA to provide discretionary investment management
services as a sub-advisor.
Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing
the investment advisory contract, the investment advisory contract may be terminated by the client within
five (5) business days of signing the contract without incurring any advisory fees and without penalty. How
we are paid depends on the type of advisory service we are performing. Please review the fee and
compensation information below.
Investment Management Services
Our standard advisory fee is based on the market value of the assets under management and is calculated
as follows:
Account Value
Annual Advisory Fee
$0 - $500,000
1.75%
$500,001 - $1,000,000
1.25%
$1,000,001 - $5,000,000
1.00%
$5,000,001 - $10,000,000
0.85%
$10,000,001 - $20,000,000
0.75%
$20,000,001 and Above
0.50%
The annual fees have limited negotiability and are pro-rated and paid in advance on a quarterly basis. No
increase in the annual fee shall be effective without agreement from the client by signing a new agreement
or amendment to their current advisory agreement. Financial planning services, if provided, are included
as part of this advisory fee. Additionally, any fees associated with sub-advisers are included in this fee
schedule.
Advisory fees are directly debited from client accounts, or the client may choose to pay by check. Accounts
initiated or terminated during a billing period will be charged a pro-rated fee based on the amount of time
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remaining in the billing period. An account may be terminated with written notice. Upon termination of
the account, any unearned fee will be refunded to the client on a prorated basis.
Financial Planning and/or Consulting Fixed Fee
Financial planning and/or consulting services (including investment and noninvestment related matters,
including estate planning, insurance planning, business planning, etc.) may be provided on a stand-alone
fee basis. Fees are determined based on the nature of the services being provided and the complexity of
each client’s circumstances. Planning and consulting fees are negotiable, but generally range from $500 -
$15,000 annually on a fixed fee basis (client is billed quarterly). All fees are agreed upon prior to entering
into an agreement with client.
Retirement Plan Consulting Services
We offer retirement plan consulting services, in the capacity of a 3(38) advisor, pursuant to which we assist
sponsors or self-directed retirement plans with the selection and/or monitoring of investment alternatives
from which plan participants shall choose in self-directing the investments for their individual plan
retirement accounts. The annual fee for these services shall be negotiated to no more than 1% of the total
assets maintained within the plan. Retirement Plan advisory billing is in arrears conducted on a monthly
or quarterly basis by the plan recordkeeper, with a portion of the fee remitted to our firm.
Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses
that may be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, and
other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual fund and exchange traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in addition to
our fee, and we shall not receive any portion of these commissions, fees, and costs.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for a
client’s transactions and determining the reasonableness of their compensation (e.g., commissions).
We do not accept compensation for the sale of securities or other investment products including asset-
based sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not offer performance-based fees, nor does Coquina engage in side-by-side management.
Item 7: Types of Clients
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We provide financial planning and investment management services to individuals, high net-worth
individuals, charitable organizations, and corporations or other businesses.
We do not have a minimum account size requirement.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Our primary methods of investment analysis are fundamental and technical.
Fundamental analysis involves analyzing individual companies and their industry groups, such as a
company’s financial statements, details regarding the company’s product line, the experience, and
expertise of the company’s management, and the outlook for the company’s industry. The resulting data
is used to measure the true value of the company’s stock compared to the current market value. The risk
of fundamental analysis is that information obtained may be incorrect and the analysis may not provide
an accurate estimate of earnings, which may be the basis for a stock’s value. If securities prices adjust
rapidly to new information, utilizing fundamental analysis may not result in favorable performance.
Technical analysis involves using chart patterns, momentum, volume, and relative strength to pick
sectors that may outperform market indices. However, there is no assurance of accurate forecasts or that
trends will develop in the markets we follow. In the past, there have been periods without discernible
trends and similar periods will presumably occur in the future. Even where major trends develop, outside
factors like government intervention could potentially shorten them.
Furthermore, one limitation of technical analysis is that it requires price movement data, which can
translate into price trends sufficient to dictate a market entry or exit decision. In a trendless or erratic
market, a technical method may fail to identify trends requiring action. In addition, technical methods may
overreact to minor price movements, establishing positions contrary to overall price trends, which may
result in losses. Finally, a technical trading method may underperform other trading methods when
fundamental factors dominate price moves within a given market.
We also employ sub-advisers. Our analysis of sub-advisers involves the examination of the experience,
expertise, investment philosophies, and past performance of the sub-advisers to determine if they have
demonstrated an ability to invest over a period and in different economic conditions. We monitor the sub-
advisers’ underlying holdings, strategies, concentrations, and leverage as part of our overall periodic risk
assessment. Additionally, as part of our due-diligence process, we survey the sub-advisers’ compliance
and business enterprise risks. A risk of investing with a sub-adviser who has been successful in the past is
that he/she may not be able to replicate that success in the future. In addition, as we do not control the
underlying investments in a sub-adviser’s portfolio, there is also a risk that a sub-adviser may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the sub-adviser’s daily business and compliance operations, we
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may be unaware of the lack of internal controls necessary to prevent business, regulatory, or reputational
deficiencies.
Investment Strategies
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client’s investment objectives, risk
tolerance, and time horizons, among other considerations:
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment goals and risk
tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ration of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for the
client’s goals.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment
which you should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities
and any other investment or security. Material risks associated with our investment strategies are listed
below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because
of a general market decline, reducing the value of the investment regardless of the success of the issuer’s
operations or its financial condition.
Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as
intended.
Small and Medium Cap Company Risk: Securities of companies with small and micro market
capitalizations are often more volatile and less liquid than investments in larger companies. Small and
medium cap companies may face a greater risk of business failure, which could increase the volatility of
the client’s portfolio.
Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other
strategies. A high portfolio turnover would result in correspondingly greater brokerage commission
expenses and may result in the distribution of additional capital gains for tax purposes. These factors may
negatively affect the account’s performance.
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Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times
be more volatile than at other times. Under certain market conditions we may be unable to sell or liquidate
investments at prices we consider reasonable or favorable or find buyers at any price.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or
types of investment. From time to time these strategies may be subject to greater risks of adverse
developments in such areas of focus than a strategy that is more broadly diversified across a wider variety
of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may
fall below par value or the principal investment. The opposite is also generally true: bond prices generally
rise when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to
these price changes. Most other investments are also sensitive to the level and direction of interest rates.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value of
your investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may
have other risks.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s
bankruptcy or restructuring could lose all value. A slower-growth or recessionary economic environment
could have an adverse effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest
and repay the amount borrowed either periodically during the life of the security and/or at maturity.
Alternatively, investors can purchase other debt securities, such as zero-coupon bonds, which do not pay
current interest, but rather are priced at a discount from their face values and their values accrete over
time to face value at maturity. The market prices of debt securities fluctuate depending on such factors as
interest rates, credit quality, and maturity. In general, market prices of debt securities decline when
interest rates rise and increase when interest rates fall. The longer the time until a bond’s maturity, the
greater its interest rate risk.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes,
including the construction of public facilities. Municipal bonds pay a lower rate of return than most other
types of bonds. However, because of a municipal bond’s tax-favored status, investors should compare the
relative after-tax return to the after-tax return of other bonds, depending on the investor’s tax bracket.
Investing in municipal bonds carries the same general risks as investing in bonds in general. Those risks
include interest rate risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk,
and liquidity and valuation risk.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected.
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Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the client indirectly
bears its proportionate share of any fees and expenses payable directly by those funds. In addition, the
client’s overall portfolio may be affected by losses of an underlying fund and the level of risk arising from
the investment practices of an underlying fund (such as the use of derivatives). ETFs are also subject to the
following risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value;
(ii) the ETF may employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s
shares may be halted if the listing exchange’s officials deem such action appropriate, the shares are de-
listed from the exchange, or the activation of market-wide “circuit breakers” (which are tied to large
decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks taken by
the underlying funds in which clients invest.
Item 9: Disciplinary Information
Criminal or Civil Actions
Coquina and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Coquina and its management have not been involved in administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
Coquina and its management have not been involved in legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of Coquina or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Associates of Coquina are licensed as independent insurance agents. In their separate capacity as
insurance agents, such associates may recommend insurance and insurance-related investment products,
including variable annuities (“insurance products”). For these services, they receive separate and
customary compensation from insurance companies. While Coquina endeavors to always place the
interests of its clients first as part of its fiduciary duty, clients should be aware that the receipt of additional
compensation creates a conflict of interest.
Coquina also has a business relationship with Evolve (Mutual Securities, Inc. (CRD #13092), a registered
broker-dealer. Under this arrangement, Coquina provides administrative and client service support in
connection with certain variable annuity contracts for which Mutual Securities, Inc. serves as the broker-
dealer of record. In exchange for these services, Mutual Securities, Inc. pays Coquina a service fee based
on the total assets under management of such variable annuity contracts. This compensation is paid by
Mutual Securities, Inc. and is not deducted from client annuity contracts, advisory fees, or other client
accounts, nor does it increase the fees or expenses charged to clients.
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Associates of Coquina are not registered representatives of Mutual Securities, Inc. or any broker-dealer,
and Coquina does not receive commissions or transaction-based compensation in connection with these
annuity contracts. Nevertheless, this service fee arrangement creates a potential conflict of interest
because Coquina receives compensation related to assets maintained in variable annuity contracts
serviced through Mutual Securities, Inc.
Coquina addresses these potential conflicts of interest by adhering to its fiduciary duty under the Advisers
Act to place clients’ best interests first. The Firm has adopted policies and procedures reasonably designed
to identify and mitigate conflicts of interest and to ensure that recommendations regarding insurance
products, annuity servicing, and related arrangements are made in the client’s best interest, without
regard to the compensation received by Coquina or its associates.
Recommendations or Selections of Other Investment Advisers
Coquina employs other investment advisers to provide investment management services for its clients’
accounts. In such circumstances, Coquina will compensate the other investment adviser for the service out
of its own advisory fee. This situation creates a conflict of interest. However, when employing another
investment adviser, the client’s best interest and suitability of the other investment advisers will be the
main determining factors of Coquina. This relationship is disclosed to the client at the commencement of
the advisory relationship. Additionally, Coquina will only recommend another investment adviser who is
properly licensed or registered as an investment adviser.
Tax Preparation: Certain of Coquina’s associates may provide tax preparation in their separate and
individual capacity. If a client determines to engage our representative for tax preparation services, he/she
does so per the terms and conditions of a separate written agreement or arrangement between the
representative and the client, to which Coquina is not a party. There is no fee-sharing arrangement
between the associate and Coquina. The recommendation by Coquina that a client engage the associate
for tax preparation and/or accounting-related services, presents a conflict of interest because Coquina’s
associate will derive additional compensation from such engagement. No client or prospective client is
obligated to engage the associate. Clients are reminded that they may engage other, non-affiliated,
providers. Coquina will work with the tax professional of the client’s choosing.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests
of each client. Our clients entrust us with their funds and personal information, which in turn places a high
standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and
represents the expected basis of all of our dealings. Certain associates also adhere to the Code of Ethics
and Professional Responsibility adopted by the CFP® Board of Standards Inc., and accept the obligation
not only to comply with the mandates and requirements of all applicable laws and regulations but also to
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take responsibility to act in an ethical and professionally responsible manner in all professional services
and activities.
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of
its specific provisions will not shield associated persons from liability for personal trading or other conduct
that violates a fiduciary duty to advisory clients. A summary of the Code of Ethics' Principles is outlined
below.
•
Integrity - Associated persons shall offer and provide professional services with integrity.
•
Objectivity - Associated persons shall be objective in providing professional services to clients.
•
Competence - Associated persons shall provide services to clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
•
Fairness - Associated persons shall perform professional services in a manner that is fair and
reasonable to clients, principals, partners, and employers, and shall disclose conflict(s) of interest
in providing such services.
•
Confidentiality - Associated persons shall not disclose confidential client information without the
specific consent of the client unless in response to proper legal process, or as required by law.
•
Professionalism - Associated persons’ conduct in all matters shall reflect credit of the profession.
•
Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all
firm access persons to attest to their understanding of and adherence to the Code of Ethics at least
annually. Our firm will provide a copy of its Code of Ethics to any client or prospective client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of
Interest
Neither our firm, its associates or any related person is authorized to recommend to a client, or effect a
transaction for a client, involving any security in which our firm or a related person has a material financial
interest, such as in the capacity as an underwriter, adviser to the issuer, etc.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Our firm and its “related persons” may buy or sell securities like, or different from, those we recommend
to clients for their accounts. Our policy is designed to assure that the personal securities transactions,
activities and interests of the employees of our firm will not interfere with (i) making decisions in the best
interest of advisory clients and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as clients, there is a possibility that
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employees might benefit from market activity by a client in a security held by an employee. To reduce or
eliminate certain conflicts of interest involving the firm or personal trading, our policy may require that we
restrict or prohibit associates’ transactions in specific reportable securities transactions. Any exceptions
or trading pre-clearance must be approved by the firm principal in advance of the transaction in an
account, and we maintain the required personal securities transaction records per regulation.
Trading Securities at/Around the Same Time as Client’s Securities
From time to time, our firm or its “related persons” may buy or sell securities for themselves at or around
the same time as clients. We will not trade non-mutual fund securities prior to the same security for clients
on the same day.
Investment Advice Relating to Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this
special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice).
• Never put our financial interests ahead of yours when making recommendations (give loyal advice).
• Avoid misleading statements about conflicts of interest, fees, and investments.
• Follow policies and procedures designed to ensure that we give advice that is in your best interest.
• Charge no more than is reasonable for our services.
• Give you basic information about conflicts of interest.
In addition, and as required by this rule, we provide information regarding the services that we provide to
you, and any material conflicts of interest, in this brochure and in your client agreement.
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Coquina Private Wealth LLC does not have any affiliation with Broker-Dealers. Specific custodian
recommendations are made to clients based on their need for such services. We recommend custodians
based on the reputation and services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently do not receive soft dollar benefits.
2. Brokerage for Client Referrals
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We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third
party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do not allow clients to direct us to use a specific broker-dealer to execute transactions. Clients must
use our recommended custodian (broker-dealer). Not all investment advisers require their clients to direct
brokerage. By requiring clients to use our specific custodian, we may be unable to achieve the most
favorable execution of client transaction and that this may cost clients’ money over using a lower-cost
custodian.
Aggregating (Block) Trading for Multiple Client Accounts
Sub-advisers used by Coquina may block client trades at their discretion. Their specific practices are
further discussed in their ADV Part 2A, Item 12.
Investment advisers may elect to purchase or sell the same securities for several clients at approximately
the same time when they believe such action may prove advantageous to clients. This process is referred
to as aggregating orders, batch trading or block trading. We do not engage in block trading. It should be
noted that implementing trades on a block or aggregate basis may be less expensive for client accounts;
however, it is our trading policy to implement all client orders on an individual basis. Therefore, we do not
aggregate or “block” client transactions. Considering the types of investments, we hold in advisory client
accounts, we do not believe clients are hindered in any way because we trade accounts individually. This
is because we develop individualized investment strategies for clients and holdings will vary. Our strategies
are primarily developed for the long-term and minor differences in price execution are not material to our
overall investment strategy.
Item 13: Review of Accounts
The individual Portfolio Management Services accounts are continually monitored and are reviewed
periodically, no less than annually, by the investment advisor representative. The account is reviewed with
regards to the client’s investment policies and risk tolerance levels. Events that may trigger a special review
would be unusual performance, addition or deletions of client-imposed restrictions, excessive draw-down,
volatility in performance, or buy and sell decisions from the firm or per client's needs.
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all
activity in the accounts, such as receipt of dividends and interest.
Coquina will not provide written reports to investment management clients.
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Item 14: Client Referrals and Other Compensation
We do not receive any economic benefit, directly or indirectly, from any third-party for advice rendered to
our clients. Nor do we directly or indirectly compensate any person who is not advisory personnel for client
referrals.
Item 15: Custody
Coquina does not accept physical custody of client funds; however, it is deemed to have limited custody
solely with its ability to withdraw fees from clients’ accounts. Clients should receive at least quarterly
statements from the broker dealer, bank or other qualified custodian that holds and maintains the client’s
investment assets. We urge you to carefully review such statements and compare such official custodial
records to the account statements or reports that we may provide to you. Our statements or reports may
vary from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
Item 16: Investment Discretion
For those client accounts where we provide investment management services, we maintain discretion over
client accounts with respect to securities to be bought and sold and the amount of securities to be bought
and sold. Investment discretion is explained to clients in detail when an advisory relationship has
commenced. At the start of the advisory relationship, the client will execute a Limited Power of Attorney,
which will grant our firm discretion over the account. Additionally, the discretionary relationship will be
outlined in the advisory contract and signed by the client. Clients may impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors.
Item 17: Voting Client Securities
As a matter of Firm policy, we do not vote proxies on behalf of clients. Therefore, clients maintain exclusive
responsibility for: (1) voting proxies, and (2) acting on corporate actions pertaining to the client’s
investment assets. The client shall instruct the client’s qualified custodian to forward to the client copies
of all proxies and shareholder communications relating to the client’s investment assets. If the client would
like our opinion on a particular proxy vote, they may contact their investment advisor representative.
Item 18: Financial Information
Registered investment advisers are required in this Item to provide you with certain financial information
or disclosures about our financial condition. We have no financial commitment that impairs our ability to
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meet contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy
proceeding.
We do not have custody of client funds or securities, nor do we require the prepayment of fees of more
than $1,200 six months or more in advance.
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WHAT DOES COQUINA PRIVATE WEALTH LLC DO WITH YOUR
PERSONAL INFORMATION?
Privacy Notice
FACTS
Why?
Registered investment advisers choose how they share your personal information. Federal law
gives clients the right to limit some but not all sharing. Federal law also requires us to tell you
h o w we collect, share, and protect your personal information. Please read this notice carefully
to understand what we do.
What?
The types of personal information we collect, and share depend on the product or service you
have with us. This information can include:
Information you provide in the subscription documents and other forms (including
name, address, social security number, date of birth, income and other financial-
related information); and
Data about your transactions with us (such as the types of investments you have
made and your account status).
How?
All financial companies need to share clients’ personal information to run their everyday
business. In the section below, we list the reasons financial companies can share their clients’
personal information; the reasons Coquina Private Wealth LLC chooses to share; and whether
you can limit this sharing.
Reasons we can share your personal information
For our everyday business purposes— to process your transactions, maintain your accounts (for example we may
share with our third-party service providers that perform services on our behalf or on your behalf, such as accountants,
attorneys, consultants, clearing and custodial firms, and technology companies, respond to court orders and legal
investigations, or report to credit bureaus.
For Marketing purposes— to offer our products and services to you
How do we protect your information?
To safeguard your personal information from unauthorized access and use, we maintain physical, procedural and
electronic safeguards. These include computer safeguards such as passwords, secured files and buildings.
Our employees are advised about Coquina's need to respect the confidentiality of each client’s non-public personal
information. We train our employees on their responsibilities.
We require third parties that assist in providing our services to you to protect the personal information they receive.
This includes contractual language in our third-party agreements.
Other important information
We will send you notice of our Privacy Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise our Privacy Policy and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent information sharing.
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