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Form ADV Part 2A – Firm Brochure
Item 1: Cover Page
March 2025
CORE Financial Advisors, LLC
Office Address:
301 East Vanderbilt Way, Suite 230
San Bernardino, CA 92408
Mailing Address:
P.O. Box 10697
San Bernardino, CA 92423-0697
Firm Contact:
Richard McBurney
Chief Compliance Officer
Firm Website Address:
https://www.cfaonline.com/
This brochure provides information about the qualifications and business practices of CORE Financial
Advisors, LLC doing business as CORE Financial Advisors. If you have any questions about the
contents of this brochure, please contact us by telephone at (909) 382-4545, toll free at (888) 410-
7900, or email at andy@cfaonline.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any State Securities Authority.
Additional information about CORE Financial Advisors also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of CORE Financial
Advisors and/or our associates as “registered” does not imply a certain level of skill or training.
Please review this Brochure and Brochure Supplements for our firm’s associates who advise you for
more information on the qualifications of our firm and our employees.
Item 2: Material Changes
CORE Financial Advisors is required to notify clients of any information that has changed since the last
annual update of the Firm Brochure (“Brochure”) that may be important to them. Clients can request a
full copy of our Brochure or contact us with any questions that they may have about the changes.
Since our last annual amendment filed on 03/19/2024, we do not have any material change(s) to disclose.
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Item 3: Table of Contents
Section:
Page(s):
Item 1: Cover Page ...................................................................................................................................................................1
Item 2: Material Changes .......................................................................................................................................................2
Item 3: Table of Contents .......................................................................................................................................................3
Item 4: Advisory Business .....................................................................................................................................................4
Item 5: Fees & Compensation ..............................................................................................................................................7
Item 6: Performance-Based Fees & Side-By-Side Management ......................................................................... 10
Item 7: Types of Clients & Account Requirements ................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss.................................................................. 11
Item 9: Disciplinary Information ..................................................................................................................................... 12
Item 10: Other Financial Industry Activities & Affiliations .................................................................................. 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions &Personal Trading .............. 12
Item 12: Brokerage Practices ........................................................................................................................................... 14
Item 13: Review of Accounts or Financial Plans ....................................................................................................... 19
Item 14: Client Referrals & Other Compensation ..................................................................................................... 20
Item 15: Custody .................................................................................................................................................................... 20
Item 16: Investment Discretion ....................................................................................................................................... 20
Item 17: Voting Client Securities ..................................................................................................................................... 21
Item 18: Financial Information ........................................................................................................................................ 21
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Item 4: Advisory Business
We specialize in the following types of services: Comprehensive Portfolio Management, Financial
Consulting, Pension Consulting, Portfolio Monitoring, and Institutional Intelligent Portfolios.
We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed in the State of California. Our firm
has been in business as an investment adviser since 2013 and is owned by Andrew Boyd and Robert
Boyd.
A. Description of the Types of Advisory Services We Offer.
(i) Comprehensive Portfolio Management:
Our Comprehensive Portfolio Management service encompasses asset management as well
as providing financial planning/financial consulting to clients. It is designed to assist clients
in meeting their financial goals using financial investments. We conduct at least one, but
sometimes more than one meeting (in person if possible, otherwise, via telephone
conference) with clients in order to understand their current financial situation, existing
resources, financial goals, and tolerance for risk. Based on what we learn, we propose an
investment approach to the client. We may propose an investment portfolio, consisting of
exchange traded funds (“ETFs”), mutual funds, individual stocks or bonds, or other securities.
Upon the client’s agreement to the proposed investment plan, we work with the client to
establish or transfer investment accounts so that we can manage the client’s portfolio. Once
the relevant accounts are under our management, we review such accounts on a regular basis
and at least quarterly. We may periodically rebalance or adjust client accounts under our
management. If the client experiences any significant changes to his/her financial or personal
circumstances, the client must notify us so that we can consider such information in managing
the client’s investments.
(ii) Financial Consulting:
We provide a variety of financial consulting services to individuals, families, and other clients
regarding the management of their financial resources based upon an analysis of the client’s
current situation, goals, and objectives. Generally, such financial planning services will
involve preparing a financial plan or rendering a financial consultation for clients based on
the client’s financial goals and objectives. This consultation may encompass one or more of
the following areas: Investment Planning, Retirement Planning, Estate Planning, Education
Planning, Corporate and Personal Tax Planning, Insurance Analysis, Business and Personal
Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include
general recommendations for a course of activity or specific actions to followed by the clients.
For example, recommendations may be made that the clients begin or revise investment
programs, create or revise wills or trusts, obtain or revise insurance coverage, commence or
alter retirement savings, or establish education programs. It should also be noted that we may
refer clients to an accountant, attorney, or other specialist, as necessary for non-advisory
related services. For financial consulting engagements, we may provide our clients with a
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written summary of our observations and recommendations. Plans or consultations are
typically completed within six (6) months of the client signing a contract with us, assuming
that all the information and documents we request from the client are provided to us
promptly. Implementation of the recommendations will be at the discretion of the client.
(iii) Pension Consulting:
We provide pension consulting services to employer plan sponsors on an on-going or one-
time basis. Generally, such pension consulting services consist of assisting employer plan
sponsors in establishing, monitoring and reviewing their company's participant-directed
retirement plan. As the needs of the plan sponsor dictate, areas of advising could include
investment options, plan structure, and participant education.
All pension consulting services shall be in compliance with the applicable state law(s)
regulating pension consulting services. This applies to client accounts that are pension or
other employee benefit plans (“Plan”) governed by the Employee Retirement Income Security
Act of 1974, as amended (“ERISA”). If the client accounts are part of a Plan, and we accept
appointments to provide our services to such accounts, we acknowledge that we are a
fiduciary within the meaning of Section 3(21) of ERISA (but only with respect to the provision
of services described in section 1 of the Pension Consulting Agreement).
(iv) Portfolio Monitoring:
Our Portfolio Monitoring Service provides for safekeeping/housekeeping of assets on behalf
of clients with no on-going supervision, trading, or discretion with respect to securities
transactions. Clients are responsible for placing and executing their own trades, either on
their own or with another investment adviser. Clients may also contact CORE Financial for
assistance placing and executing trades. We provide non-continuous and periodic outside
account monitoring.
(v) Institutional Intelligent Portfolios:
We provide portfolio management services through Institutional Intelligent Portfolios™, an
automated, online investment management platform for use by independent investment
advisors and sponsored by Schwab Wealth Investment Advisory, Inc. (the "Program" and
"SWIA," respectively). Through the Program, we offer clients a range of investment strategies
we have constructed and manage, each consisting of a portfolio of exchange traded funds ("
ETFs") and a cash allocation. The client may instruct us to exclude up to three ETFs from their
portfolio. The client's portfolio is held in a brokerage account opened by the client at SWIA's
affiliate, Charles Schwab & Co., Inc. ("CS & Co"). We are independent of and not owned by,
affiliated with, or sponsored or supervised by SWIA, CS & Co, or their affiliates (together,
"Schwab"). The Program is described in the Schwab Wealth Investment Advisory, Inc.
Institutional Intelligent Portfolios™ Disclosure Brochure (the "Program Disclosure
Brochure"), which is delivered to clients by SWIA during the online enrollment process.
We, and not Schwab, are the client's investment advisor and primary point of contact with
respect to the Program. We are solely responsible, and Schwab is not responsible, for
determining the appropriateness of the Program for the client, choosing a suitable
investment strategy and portfolio for the client's investment needs and goals, and managing
that portfolio on an ongoing basis. SWIA's role is limited to delivering the Program Disclosure
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Brochure to clients and administering the Program so that it operates as described in the
Program Disclosure Brochure.
We have contracted with SWIA to provide us with the technology platform and related
trading and account management services for the Program. This platform enables us to make
the Program available to clients online and includes a system that automates certain key parts
of our investment process (the "System"). The System includes an online questionnaire that
helps us determine the client's investment objectives and risk tolerance and select an
appropriate investment strategy and portfolio. Clients should note that we will recommend a
portfolio via the System in response to the client's answers to the online questionnaire. The
client may then indicate an interest in a portfolio that is one level less or more conservative
or aggressive than the recommended portfolio, but we then make the final decision and select
a portfolio based on all the information we have about the client. The System also includes an
automated investment engine through which we manage the client's portfolio on an ongoing
basis through automatic rebalancing and tax-loss harvesting (if the client is eligible and
elects).
We do not receive a portion of a wrap fee for our services to clients through the Program.
Clients do not pay fees to SWIA in connection with the Program, [but we charge clients a fee
for our services as described below under Item 5: Fees and Compensation. Our fees are not set
or supervised by Schwab.] Clients do not pay brokerage commissions or any other fees to
Schwab as part of the Program. Schwab does receive other revenues in connection with the
Program, as described in the Program Disclosure Brochure.
B. Explanation of whether (and, if so, how) we tailor our advisory services to the individual needs
of clients, whether clients may impose restrictions on investing in certain securities or types of
securities.
(i) Individual Tailoring of Advice to Clients:
We offer individualized investment advice to clients utilizing our Comprehensive Portfolio
Management and Institutional Intelligent Portfolios services. Additionally, we offer general
investment advice to clients utilizing our Financial Consulting, Portfolio Monitoring, and
Pension Consulting services.
(ii) Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types of
Securities:
Each client can place reasonable restrictions on the types of investments to be held in the
portfolio. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account. Restrictions
are limited to our Comprehensive Portfolio Management and Institutional Intelligent
Portfolios services. We do not manage assets through our other services.
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C. Participation in Wrap Fee Programs.
We do not offer wrap fee programs.
D. Disclosure of the amount of client assets we manage on a discretionary basis and the amount of
client assets we manage on a non-discretionary basis as of December 31st, 2024.
We managed $148,719,962 on a discretionary basis and $20,101,125 on a non-discretionary basis
for a total of $168,821,087.
Item 5: Fees & Compensation
A. Description of how we are compensated for our advisory services provided to you.
(i) Comprehensive Portfolio Management:
Our maximum fee for Comprehensive Portfolio Management services is 1.50% of assets
under management. The ultimate fee is based on the scope of the engagement and the
complexity of your circumstances. Fees to be assessed will be outlined in the signed advisory
agreement. Our firm’s fees are billed quarterly in advance based on the value of your account
on the last day of the previous quarter. Our fees are negotiable. We bill on cash unless
indicated otherwise in writing.
(ii) Financial Consulting:
We charge an hourly or flat fee for Financial Consulting services. The total estimated fee, as
well as the ultimate fee that we charge you, is based on the scope and complexity of our
engagement with you. Our hourly fee is $250. Our maximum flat fee is $2,500.
(iii) Pension Consulting:
We charge an hourly or flat fee for Pension Consulting services. The total estimated fee, as
well as the ultimate fee that we charge you, is based on the scope and complexity of our
engagement with you. Our hourly fee is $250. Our maximum flat fee is $2,500. Flat fees will
be charged annually for ongoing Pension Consulting services.
(iv) Portfolio Monitoring
Our maximum fee for Portfolio Monitoring services is 0.25% of assets under advisement. The
ultimate fee is based on the scope of the engagement and the complexity of your
circumstances. Fees to be assessed will be outlined in the signed advisory agreement. Our
firm’s fees are billed quarterly in advance based on the value of your account on the last day
of the previous quarter. Our fees are negotiable. We bill on cash unless indicated otherwise
in writing.
(v) Institutional Intelligent Portfolios:
Our maximum fee for Institutional Intelligent Portfolios is 1.00% of assets under
management. The ultimate fee is based on the scope of the engagement and the complexity
of your circumstances. Fees to be assessed will be outlined in the signed advisory agreement.
Our firm’s fees are billed quarterly in advance based on the value of your account on the last
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day of the previous quarter. Our fees are negotiable. We bill on cash unless indicated
otherwise in writing.
B. Description of whether we deduct fees from clients’ assets or bill clients for fees incurred.
(i) Comprehensive Portfolio Management:
Fees will generally be automatically deducted from your managed account*. As part of this
process, you understand and acknowledge the following:
a) Your independent custodian sends statements at least quarterly to you showing the
market values for each security included in the assets and all disbursements in your
account including the amount of the advisory fees paid to us.
b) You provide authorization permitting us to be directly paid by these terms. We send our
invoice directly to the custodian.
c) If we send a copy of our invoice to you, our invoice will include a disclosure urging you to
compare the information provided in our statement with those from the qualified
custodian.
d) We use the custodian statement of market value to calculate quarterly fees for your
account. It is your responsibility to ensure that the fee deducted from your account by the
qualified custodian is the correct amount.
*In rare cases, we will agree to directly bill clients.
(ii) Financial Consulting:
We do not require a retainer of the total Financial Consulting fee.
(iii)Pension Consulting:
The fee-paying arrangements for Pension Consulting service will be determined on a case-by-
case basis and are detailed in the signed Pension Consulting Agreement. The client will be
invoiced directly for the fees.
(iv)Portfolio Monitoring:
We will directly bill you for our portfolio monitoring service. Our bill is due and payable
within thirty (30) days.
(v) Institutional Intelligent Portfolios:
Fees will generally be automatically deducted from your managed account*. As part of this
process, you understand and acknowledge the following:
a) Your independent custodian sends statements at least quarterly to you showing the
market values for each security included in the assets and all disbursements in your
account including the amount of the advisory fees paid to us.
b) You provide authorization permitting us to be directly paid by these terms. We send our
invoice directly to the custodian.
c) If we send a copy of our invoice to you, our invoice will include a disclosure urging you to
compare the information provided in our statement with those from the qualified
custodian.
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d) We use the custodian statement of market value to calculate quarterly fees for your
account. It is your responsibility to ensure that the fee deducted from your account by the
qualified custodian is the correct amount.
*In rare cases, we will agree to directly bill clients.
C. Description of any other types of fees or expenses clients may pay in connection with our advisory
services, such as custodian fees or mutual fund expenses.
Clients will incur transaction charges for trades executed in their accounts. These transaction fees
are separate from our fees and will be disclosed by the firm that the trades are executed through.
Also, clients will pay the following separately incurred expenses, which we do not receive any
part of: charges imposed directly by a mutual fund, index fund, or exchange traded fund which
shall be disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses).
Schwab does not charge transaction fees for U.S. listed equities and exchange traded funds.
As described in Item 4: Advisory Business, clients do not pay fees to SWIA or brokerage
commissions or other fees to Schwab as part of the Program. Schwab does receive other revenues
in connection with the Program, as described in the Program Disclosure Brochure. Brokerage
arrangements are further described below in Item 12: Brokerage Practices.
D. We must disclose if client’s advisory fees are due quarterly in advance. Explain how a client may
obtain a refund of a pre-paid fee if the advisory contract is terminated before the end of the billing
period. Explain how you will determine the amount of the refund.
We charge our advisory fees quarterly in advance for our Comprehensive Portfolio Management,
Portfolio Monitoring, and Institutional Intelligent Portfolios services. If you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. Either party may
terminate the agreement by providing written notice to the other party.
Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. For purposes of calculating refunds, all
work performed by us up to the point of termination shall be calculated at the hourly fee currently
in effect. Clients will receive a pro-rata refund of unearned fees based on the time and effort
expended by our firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation
occurs within 5 business days of signing an agreement. After 5 business days from initial signing,
either party must provide the other party 30 days written notice to terminate billing. Billing will
terminate 30 days after receipt of termination notice. Clients will be charged on a pro-rata basis,
which takes into account work completed by our firm on behalf of the client. Clients will incur
charges for bona fide advisory services rendered up to the point of termination (determined as
30 days from receipt of said written notice) and such fees will be due and payable.
E. Commissionable Securities Sales.
To sell securities for a commission, some supervised persons are registered representatives of
Purshe Kaplan Sterling Investments, Inc. (“PKS”), a registered broker-dealer and Member
FINRA/SIPC. Our supervised persons may accept compensation for the sale of securities or other
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investment products, including distribution or service (“trail”) fees from the sale of mutual funds.
You should be aware that the practice of accepting commissions for the sale of securities:
1)
Presents a conflict of interest and gives our firm and/or our supervised persons an
incentive to recommend investment products based on the compensation received, rather
than on your needs. We generally address commissionable sales conflicts that arise:
a) when explaining to clients that commissionable securities sales create an incentive to
recommend products based on the compensation we and/or our supervised persons
may earn and may not necessarily be in the best interests of the client
b) when recommending commissionable mutual funds, explaining that “no-load” funds
are also available.
2) In no way prohibits you from purchasing investment products recommended by us through
other brokers or agents which are not affiliated with us.
We may offer certain qualified clients trading services which gives our firm the ability to execute
trades through PKS of client assets custodied at Schwab.
Item 6: Performance-Based Fees & Side-By-Side Management
We do not accept performance-based fees.
Item 7: Types of Clients & Account Requirements
We have the following types of clients:
Individuals and High Net Worth Individuals
•
• Trusts, Estates, Pension Plans, or Charitable Organizations.
Our requirements for opening and maintaining accounts or otherwise engaging us:
• We prefer a minimum household account balance of $100,000 for our Comprehensive
Portfolio Management service. Generally, this minimum account balance requirement is
negotiable depending on the client’s circumstance.
Clients eligible to enroll in the Program include individuals, IRAs, and revocable living trusts. Clients
that are organizations (such as corporations and partnerships) or government entities, and clients
that are subject to the Employee Retirement Income Security Act of 1974, are not eligible for the
Program. We have no minimum account balance requirements. The Program Disclosure Brochure
describes related minimum required account balances for maintenance of the account, automatic
rebalancing, and tax-loss harvesting.
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Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
A. Description of the methods of analysis and investment strategies we use in formulating
investment advice or managing assets.
Methods of Analysis:
Cyclical. In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to capture profits from potential price movements.
Fundamental. We attempt to measure the intrinsic value of a security, bonds, and asset classes
by looking at economic and financial factors (including the overall economy, industry conditions,
and the financial condition and management of the company itself) to determine if the company
is underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be time
to sell). Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Investment Strategies We Use:
Long Term Purchases. When utilizing this strategy, we may purchase securities with the idea of
holding them for a relatively long time (typically held for at least a year). A risk in a long-term
purchase strategy is that by holding the security for this length of time, we may not take
advantages of short-term gains that could be profitable to a client. Moreover, if our predictions
are incorrect, a security may decline sharply in value before we make the decision to sell.
Typically, we employ this sub-strategy when we believe the securities to be well valued and/or
we want exposure to a particular asset class over time, regardless of the current projection for
this class.
Short Term Purchases. When utilizing this strategy, we may also purchase securities with the
idea of selling them or having them mature within a relatively short time (typically a year or less).
We do this in an attempt to take advantage of conditions that we believe will soon result in a price
swing in the securities we purchase.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your
investments. We ask that you work with us to help us understand your tolerance for risk.
Please Note:
Investing in securities involves risk of loss that clients should be prepared to bear. While the
investment markets may increase and your account(s) could enjoy a gain, it is also possible that
the stock market may decrease, and your account(s) could suffer a loss. It is important that you
understand the risks associated with investing in the stock market, are appropriately diversified
in your investments, and ask us any questions you may have.
The Program Disclosure Brochure includes a discussion of various risks associated with the Program,
including the risks of investing in ETFs, as well as risks related to the underlying securities in which
ETFs invest. In addition, the Program Disclosure Brochure also discusses market/systemic risks, asset
allocation/strategy/diversification risks, investment strategy risks, trading/liquidity risks, and large
investment risks
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Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of our advisory business or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Some of our firm’s related persons are also registered representatives with PKS, a registered broker-
dealer and Member FINRA/SIPC. To comply with FINRA Conduct Rule 3040, PKS, as an unaffiliated
broker-dealer, may periodically review our firm’s investment advisory transactions. This information
is viewed by PKS’ compliance department personnel for supervisory purposes only. No information
viewed will be utilized for purposes of solicitation or shared with any affiliation outside the scope of
regulatory compliance.
To minimize this conflict of interest, our firm’s related persons will not receive preferential treatment
over any clients. They may offer certain qualified clients trading services which gives them the ability
to execute trades through PKS of client assets custodied at Schwab. In their capacity as Registered
Representative of PKS, receive commissions or other compensation for these transactions.
Representatives of our firm are insurance agents/brokers. They may offer insurance products and
receive customary fees because of insurance sales. A conflict of interest may arise as these insurance
sales may create an incentive to recommend products based on the compensation adviser and/or our
supervised persons may earn and may not necessarily be in the best interests of the client.
Furthermore, representatives of our firm also offer tax preparation services. Such services are
independent of our financial planning and investment advisory services and are governed under a
separate engagement agreement. The fees for these services are billed by return and are in addition
to the client’s investment advisory fees.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
A. Brief description of our Code of Ethics adopted pursuant to SEC rule 204A-1 and offer to provide
a copy of our Code of Ethics to any client or prospective client upon request.
We recognize that the personal investment transactions of members and employees of our firm
demand the application of a high Code of Ethics and require that all such transactions be executed in
a way that does not endanger the interest of any client. At the same time, we believe that if
investment goals are similar for clients and for members and employees of our firm, it is logical and
even desirable that there be common ownership of some securities.
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Therefore, in order to prevent conflicts of interest, we have in place a set of procedures (including a
pre-clearing procedure) with respect to transactions effected by our members, officers and
employees for their personal accounts1. To monitor compliance with our personal trading policy,
we have a quarterly securities transaction reporting system for all of our associates.
Furthermore, our firm has established a Code of Ethics which applies to all of our associated persons.
An investment adviser is a fiduciary. As a fiduciary, it is an investment adviser’s responsibility to
provide fair and full disclosure of all material facts and to act solely in the best interest of each of
our clients at all times. We have a fiduciary duty to all clients. Our fiduciary duty is considered the core
underlying principle for our Code of Ethics which also includes Insider Trading and Personal
Securities Transactions Policies and Procedures. We require all our supervised persons to conduct
business with the highest level of ethical standards and to comply with all federal and state securities
laws at all times. Upon employment or affiliation and at least annually thereafter, all supervised
persons will sign an acknowledgement that they have read, understand, and agree to comply with
our Code of Ethics. Our firm and supervised persons must conduct business in an honest, ethical,
and fair manner and avoid all circumstances that might negatively affect or appear to affect our duty
of complete loyalty to all clients. This disclosure is provided to give all clients a summary of our
Code of Ethics. However, if a client or a potential client wishes to review our Code of Ethics in its
entirety, a copy will be provided promptly upon request.
B. If our firm or a related person recommends to clients, or buys or sells for client accounts,
securities in which our firm or a related person has a material financial interest (excluding an
interest as a shareholder of an SEC-registered, open-end investment company), we must describe
our practice and discuss the conflicts of interest it presents.
Neither our firm nor a related person recommends to clients, or buys or sells for client accounts,
securities in which our firm or a related person has a material financial interest.
C. If our firm or a related person invests in the same securities (or related securities, e.g., warrants,
options or futures) that our firm or a related person recommends to clients, we are required to
describe our practice and discuss the conflicts of interest this presents and generally how we
address the conflicts that arise in connection with personal trading.
See Item 11A of this Brochure. Related persons of our firm may buy or sell securities and other
investments that are also recommended to clients. In order to minimize this conflict of interest,
our related persons will place client interests ahead of their own interests and adhere to our
firm’s Code of Ethics, a copy of which is available upon request.
D. If our firm or a related person recommends securities to clients, or buys or sells securities for
client accounts, at or about the same time that you or a related person buys or sells the same
securities for our firm’s (or the related person's own) account, we are required to describe our
practice and discuss the conflicts of interest it presents. We are also required to describe
generally how we address conflicts that arise.
See Item 11A of this brochure. Related persons of our firm may buy or sell securities for themselves
at or about the same time they buy or sell the same securities for client accounts. In order to
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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minimize this conflict of interest, our related persons will place client interests ahead of their own
interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request. Further,
our related persons will refrain from buying or selling the same securities within 24 hours prior to
buying or selling for our clients. If related persons’ accounts are included in a block trade, our related
persons will always trade personal accounts last.
Item 12: Brokerage Practices
A. Description of the factors that we consider in selecting or recommending broker-dealers for
client transactions and determining the reasonableness of their compensation (e.g.,
commissions).
1. Research & Other Soft Dollar Benefits. If we receive research or other products or services
other than execution from a broker-dealer or a third party in connection with client securities
transactions (“soft dollar benefits”), we are required to disclose our practices and discuss the
conflicts of interest they create. Please note that we must disclose all soft dollar benefits we
receive, including, in the case of research, both proprietary research (created or developed
by the broker-dealer) and research created or developed by a third party.
We seek to recommend a custodian/broker who will hold your assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others,
these:
• Ability to maintain the confidentiality of trading intentions
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Liquidity of the securities traded
• Willingness to commit capital
• Ability to place trades in difficult market environments
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
With this in consideration, our firm has an arrangement with Schwab. Under the arrangement
with Schwab, we receive services which include, among others, brokerage, custodial,
administrative support, record keeping and related services that are intended to support our
firm in conducting business and in serving the best interests of our clients but that may benefit
our firm.
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a. Explanation of when we use client brokerage commissions (or markups or markdowns)
to obtain research or other products or services, and how we receive a benefit because
our firm does not have to produce or pay for the research, products or services.
As part of the arrangement described in Item12A1, Schwab also makes certain research
and brokerage services available at no additional cost to our firm. These services may
include certain research and brokerage services, including research services obtained by
Schwab directly from independent research companies, as selected by our firm (within
specific parameters). Research products and services provided by Schwab to our firm
may include research reports on recommendations or other information about, particular
companies or industries; economic surveys, data and analyses; financial publications;
portfolio evaluation services; financial database software and services; computerized
news and pricing services; quotation equipment for use in running software used in
investment decision-making; and other products or services that provide lawful and
appropriate assistance by Schwab to our firm in the performance of our investment
decision-making responsibilities. The aforementioned research and brokerage services
are used by our firm to manage accounts for which we have investment discretion.
Without this arrangement, our firm might be compelled to purchase the same or similar
services at our own expense.
b. Incentive to select or recommend a broker-dealer based on our interest in receiving the
research or other products or services, rather than on our clients’ interest in receiving
best execution.
As a result of receiving the services discussed in 12A(1) of this Firm Brochure for no
additional cost, we may have an incentive to continue to use or expand the use of Schwab’s
services. Our firm examined this potential conflict of interest when we chose to enter the
relationship with Schwab and we have determined that the relationship is in the best
interest of our firm’s clients and satisfies our client obligations, including our duty to seek
best execution.
Schwab may charge brokerage commissions and/or transaction fees for effecting certain
securities transactions (i.e., transaction fees are charged for certain no-load mutual funds,
commissions are charged for individual equity and debt securities transactions). Schwab
enable us to obtain many no-load mutual funds without transaction charges and other no-load
funds at nominal transaction charges. The commission and/or transaction fees charged by
Schwab and PKS may be higher or lower than those charged by other custodians and broker-
dealers.
c. Causing clients to pay commissions (or markups or markdowns) higher than those
charged by other broker-dealers in return for soft dollar benefits (known as paying-up).
Our clients may pay a commission to Schwab that is higher than another qualified broker
dealer might charge to effect the same transaction where we determine in good faith that
the commission is reasonable in relation to the value of the brokerage and research
services received. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broker-dealer’s services, including the value
of research provided, execution capability, commission rates, and responsiveness.
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Accordingly, although we will seek competitive rates, to the benefit of all clients, we may
not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Pursuant to the Prime Brokerage Services Agreement with Schwab, we will transmit to
Schwab all the details of each prime brokerage transaction to be cleared by NFS for our
account, including, but not limited to, the contract amount, the security involved, the
number of shares or number of units, and whether the transaction was a long or short sale
or a purchase.
d. Disclosure of whether we use soft dollar benefits to service all of our clients’ accounts or
only those that paid for the benefits, as well as whether we seek to allocate soft dollar
benefits to client accounts proportionately to the soft dollar credits the accounts
generate.
Although the investment research products and services that may be obtained by our firm
will generally be used to service all of our clients, a brokerage commission paid by a
specific client may be used to pay for research that is not used in managing that specific
client’s account.
2. Brokerage for Client Referrals. If we use client brokerage to compensate or otherwise reward
brokers for client referrals, we must disclose this practice, the conflicts of interest it creates,
and any procedures we used to direct client brokerage to referring brokers during the last
fiscal year (i.e., the system of controls used by us when allocating brokerage).
Our firm does not receive brokerage for client referrals.
3. Directed Brokerage.
a.
If we routinely recommend, request or require that a client directs us to execute
transactions through a specified broker-dealer, we are required to describe our practice
or policy. Further, we must explain that not all advisers require their clients to direct
brokerage. If our firm and the broker-dealer are affiliates or have another economic
relationship that creates a material conflict of interest, we are further required to
describe the relationship and discuss the conflicts of interest it presents by explaining
that through the direction of brokerage we may be unable to achieve best execution of
client transactions, and that this practice may cost our clients more money.
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Neither we nor any of our firm’s related persons have discretionary authority in making
the determination of the brokers with whom orders for the purchase or sale of securities
are placed for execution, and the commission rates at which such securities transactions
are affected.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its
account through a specific broker or dealer to obtain goods or services on behalf of the
plan. Such direction is permitted provided that the goods and services provided are
reasonable expenses of the plan incurred in the ordinary course of its business for which
it otherwise would be obligated and empowered to pay. ERISA prohibits directed
brokerage arrangements when the goods or services purchased are not for the exclusive
benefit of the plan. Consequently, we will request that plan sponsors who direct plan
brokerage provide us with a letter documenting that this arrangement will be for the
exclusive benefit of the plan.
b. Permissibility of Client-Directed Brokerage.
We allow clients to direct brokerage. However, we may be unable to achieve the most
favorable execution of client transactions. Client directed brokerage may cost clients
more money. For example, in a directed brokerage account, you may pay higher
brokerage commissions because we may not be able to aggregate orders to reduce
transaction costs, or you may receive less favorable prices.
B. Discussion of whether, and under what conditions, we aggregate the purchase or sale of securities
for various client accounts in quantities sufficient to obtain reduced transaction costs (known as
bunching). If we do not bunch orders when we have the opportunity to do so, we are required to
explain our practice and describe the costs to clients of not bunching.
We perform investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only
when we believe that to do so will be in the best interest of the effected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, we attempt to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
asset allocation and availability of funds using price averaging, proration and consistently non-
arbitrary methods of allocation.
Special Considerations for Program Clients
In addition to our portfolio management and other services, the Program includes the brokerage
services of Schwab. While clients are required to use Schwab as custodian/broker to enroll in the
Program, the client decides whether to do so and opens its account with Schwab by entering into
an account agreement directly with Schwab. We do not open the account for the client.
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If the client does not wish to place his or her assets with Schwab, then we cannot manage the client's
account through the Program. As described in the Program Disclosure Brochure, SWIA may
aggregate purchase and sale orders for ETFs across accounts enrolled in the Program, including both
accounts for our clients and accounts for clients of other independent investment advisory firms
using the Program.
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. Through Schwab Advisor Services, Schwab provides
us and our clients, both those enrolled in the Program and our clients not enrolled in the Program,
with access to its institutional brokerage services - trading , custody, reporting and related services
- many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or administer our clients'
accounts while others help us manage and grow our business. Schwab's support services described
below are generally available on an unsolicited basis (we don't have to request them) and at no
charge to us. The availability to us of Schwab's products and services is not based on us giving
particular investment advice, such as buying particular securities for our clients. Here is a more
detailed description of Schwab’s support services:
Schwab's institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this
paragraph generally benefit the client and the client's account.
Schwab also makes available to us other products and services that benefit us but may not directly
benefit the client or its account. These products and services assist us in managing and administering
our clients' accounts. They include investment research, both Schwab's own and that of third parties.
We may use this research to service all or some substantial number of our clients' accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes
available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
•
statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts ;
provide pricing and other market data
facilitate payment of our fees from our clients' accounts and
•
• assist with back-office functions , recordkeeping and client reporting.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
technology , compliance, legal, and business consulting
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers , human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third party's fees. Schwab may also provide us with other benefits
such as occasional business entertainment of our personnel.
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The availability of services from Schwab benefits us because we do not have to produce or purchase
them. We do not have to pay for these services, and they are not contingent upon us committing any
specific amount of business to Schwab in trading commissions or assets in custody. With respect to
the Program, as described above under Item 4: Advisory Business, we do not pay SWIA fees for its
services in connection with the Program so long as we maintain $100 Million in client assets in
accounts at Schwab that are not enrolled in the Program. Considering our arrangements with
Schwab, we may have an incentive to recommend that, or clients maintain their accounts with
Schwab based on our interest in receiving Schwab's services that benefit our business rather than
based on the client's interest in receiving the best value in custody services and the most favorable
execution of transactions. This is a potential conflict of interest. We believe, however, that our
selection of Schwab as custodian and broker is in the best interests of our clients. It is primarily
supported by the scope, quality, and price of Schwab's services and not Schwab's services that benefit
only us.
Item 13: Review of Accounts or Financial Plans
A. Review of client accounts or financial plans, along with a description of the frequency and nature
of our review, and the titles of our employees who conduct the review.
We review accounts on a semiannual basis for our clients subscribing to our Comprehensive
Portfolio Management, Portfolio Monitoring, and Institutional Intelligence Portfolios services.
The nature of these reviews is to learn whether clients’ accounts are in line with their investment
objectives, appropriately positioned based on market conditions, and investment policies, if
applicable. Our portfolio managers will conduct reviews of accounts, as is applicable to them.
Pension Consulting clients receive reviews of their pension plans for the duration of the pension
consulting service. We also provide ongoing services to Pension Consulting clients where we
meet with such clients upon their request to discuss updates to their plans, changes in their
circumstances, etc.
Financial Consulting clients do not receive written plans unless one is requested. We do not
provide ongoing services to financial consulting clients, but are willing to meet with such clients
upon their request to discuss updates to their plans, changes in their circumstances, etc.
B. Review of client accounts on other than a periodic basis, along with a description of the factors
that trigger a review.
We may review client accounts more frequently than described above. Among the factors which
may trigger an off-cycle review are major market or economic events, the client’s life events,
requests by the client, etc.
C. Description of the content and indication of the frequency of written or verbal regular reports we
provide to clients regarding their accounts.
We do not provide written reports to clients, unless asked to do so. Verbal reports to clients take
place on at least an annual basis when we contact clients who subscribe to our Comprehensive
Portfolio Management and Portfolio Monitoring services.
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As mentioned in Item 13A of this Brochure, Pension Consulting, and Institutional Intelligence
Portfolios clients do not receive written or verbal updated reports regarding their pension plans
unless they choose to contract with us for ongoing Pension Consulting services.
As also mentioned in Item 13A of this Brochure, Financial Consulting clients do not receive
written or verbal updated reports regarding their financial plans unless they separately contract
with us for a post-financial plan meeting or update to their initial written financial plan.
Item 14: Client Referrals & Other Compensation
Schwab:
We receive an economic benefit from Schwab in the form of the support products and services it
makes available to us and other independent investment advisors that have their clients maintain
accounts at Schwab. These products and services, how they benefit us, and the related conflicts of
interest are described above (see Item 12: Brokerage Practices). The availability to us of Schwab’s
products and services is not based on us giving particular investment advice, such as buying Specific
securities for our clients.
Client Referrals:
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
Item 15: Custody
Under government regulations, we are deemed to have custody of a client's assets if the client
authorizes us to instruct Schwab to deduct our advisory fees directly from the client's account. This is
the case for accounts in the Program. Schwab maintains actual custody of clients' assets. Clients
receive account statements directly from Schwab at least quarterly. They will be sent to the email or
postal mailing address the client provides to Schwab. Clients should carefully review those statements
promptly when received. We also urge clients to compare Schwab's account statements to the periodic
account statements clients may receive from us.
Aside from clients in the Program, we do not have custody of client funds or securities. All of our
clients receive at least quarterly account statements directly from their custodians. Upon opening an
account with a qualified custodian on a client's behalf, we promptly notify the client in writing of the
qualified custodian's contact information. If we decide to also send account statements to clients, such
notice and account statements include a legend that recommends that the client compare the account
statements received from the qualified custodian with those received from our firm.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, we are
authorized to execute securities transactions, which securities are bought and sold, the total amount
to be bought and sold, and the costs at which the transactions will be effected. Limitations may be
imposed by the client in the form of specific constraints on any of these areas of discretion with our
firm’s written acknowledgement.
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Item 17: Voting Client Securities
CFA will not ask for, or accept, proxy voting authority for client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. If proxies are sent to our firm,
we will forward them to the client and ask the party who sent them to mail them directly to you in
the future.
Clients may call, write, or email us to discuss questions they may have about a proxy vote or other
solicitation. CFA is happy to help clients understand what they are voting for, but will not direct a
client to vote any way, or vote it for them by proxy. Clients can also direct proxy questions to the
issuer of the security.
As described in the Program Disclosure Brochure, clients enrolled in the Program designate SWIA to
vote proxies for the ETFs held in their accounts. We have directed SWIA to process proxy votes and
corporate actions through and in accordance with the policies and recommendations of a third-party
proxy voting service provider retained by SWIA for this purpose. Additional information about this
arrangement is available in the Program Disclosure Brochure. Clients who do not wish to designate
SWIA to vote proxies may retain the ability to vote proxies themselves by signing a special Schwab
form available from us.
Item 18: Financial Information
We are not required to provide financial information in this Brochure because:
• We do not require the prepayment of more than $1,200 in fees and six or more months in
advance.
• We do not take custody of client funds or securities.
• We do not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
We have never been the subject of a bankruptcy proceeding.
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