Overview
Assets Under Management: $167 million
Headquarters: ATLANTA, GA
High-Net-Worth Clients: 28
Average Client Assets: $5 million
Services Offered
Services: Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $500,000 | 1.00% |
| $100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 28
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 93.21
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 37
Discretionary Accounts: 37
Regulatory Filings
CRD Number: 151978
Last Filing Date: 2024-06-17 00:00:00
Website: https://coveycap.com
Form ADV Documents
Primary Brochure: PART 2A (2025-03-20)
View Document Text
CRD# 151978
2915 Piedmont Road, NE
Suite B
Atlanta, Georgia 30305
(404) 442-2725
March 2025 Brochure
This brochure provides information about the qualifications and business practices of Covey Capital
Advisors, LLC (“Covey Capital”). If you have any questions about the contents of this brochure, please
contact us at (404) 442-2725 or swinton@coveycap.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any state
authority.
Additional information about Covey Capital also is available on the SEC’s website at
www.AdviserInfo.sec.gov.
Item 2 - Summary of Material Changes
Material changes to Covey Capital Advisors, LLC’s Part 2A since the last annual update from June
2024 are as follows:
No material changes.
Item 3 - Table of Contents
Page
Item 2 - Summary of Material Changes ............................................................................................................. 1
Item 4 - Advisory Business .................................................................................................................................... 3
Item 5 - Fees and Compensation .......................................................................................................................... 3
Item 6 - Performance-Based Fees and Side-By-Side Management ................................................................. 4
Item 7 - Types of Clients ......................................................................................................................................... 4
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 4
Item 9 - Disciplinary Information ........................................................................................................................ 6
Item 10 - Other Financial Industry Activities and Affiliations ........................................................................ 6
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading............. 6
Item 12 - Brokerage Practices .............................................................................................................................. 7
Item 13 - Review of Accounts ................................................................................................................................ 9
Item 14 - Client Referrals and Other Compensation ......................................................................................... 9
Item 15 - Custody .................................................................................................................................................... 9
Item 16 - Investment Discretion ......................................................................................................................... 10
Item 17 - Voting Client Securities ....................................................................................................................... 10
Item 18 - Financial Information ......................................................................................................................... 10
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Item 4 - Advisory Business
General Information
Covey Capital Advisors, LLC (“Covey Capital”) was formed in 2007 and provides investment advisory
services on a discretionary basis to our clients, primarily individuals (including high net worth
individuals) family offices and foundations.
Separately Managed Accounts
Covey Capital provides investment advisory services on a discretionary basis to clients in Separately
Managed Accounts. As a discretionary investment adviser, Covey Capital will have the authority to
supervise and direct the portfolio without prior consultation with the client. Investment guidelines,
terms, conditions and fees are set forth in an investment management agreement between Covey
Capital and the client. Upon the inception of a client relationship, the adviser and the client will agree
upon an investment objective and strategy, which may, but is not required to be, similar to the
investment objective and strategy of a Fund managed by the adviser.
Clients with separately managed accounts have the right to impose certain restrictions on Covey
Capital, such as prohibiting the inclusion of certain types of stocks in a portfolio or prohibiting the
sale of certain stocks held in the account at the commencement of the relationship. Such restrictions
and guidelines imposed by clients affect the composition and performance of portfolios. For these
and other reasons, performance of portfolios within the same investment objective may differ and
clients should not expect that the performance of their portfolios would be identical with either the
average client of Covey Capital or of the Covey Funds.
Principal Owners
Robert Scott Mayo is the owner of Covey Capital. Please see Appendix A, Brochure Supplement, for
more information on owners and other individuals who formulate investment advice and have direct
contact with clients or have discretionary authority over client accounts.
Type and Value of Assets Currently Managed
As of December 31, 2024, Covey Capital had $152,761,206 in Regulatory AUM, all on a discretionary
basis.
Item 5 - Fees and Compensation
Separately Managed Accounts
The advisor receives a management fee from Separately Managed Accounts, at the rate of 1.0% per
annum of the net asset value of the respective account, for the investment management and
administrative services it provides (the “Management Fee”). Any Management Fee payable for any
period of less than one full quarter may be pro-rated accordingly.
Covey Capital may, at its discretion, make exceptions to the foregoing or negotiate special fee
arrangements where Covey Capital deems it appropriate under the circumstances.
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General Fee Information
Fees paid to Covey Capital are exclusive of all custodial and transaction costs paid to the client’s
custodian, brokers or other third party consultants. Fees paid to Covey Capital are also separate and
distinct from the fees and expenses charged by mutual funds, ETFs (exchange traded funds) or other
investment pools to their shareholders (generally including a management fee and fund expenses, as
described in each fund’s prospectus or offering materials). The client should review all fees charged
by funds, brokers, Covey Capital and others to fully understand the total amount of fees paid by the
client for investment and financial-related services.
Management fees are generally payable quarterly and in advance. Fees are normally debited directly
from your account, unless other arrangements are made.
Item 6 - Performance-Based Fees and Side-By-Side Management
At this time, Covey Capital does not offer any performance based fee arrangements.
Item 7 - Types of Clients
Covey Capital provides investment advisory services on a discretionary basis to clients, primarily
separately managed accounts, which are accounts for high net worth individuals, family
partnerships, foundations, or other sophisticated investors “separate accounts”. With some
exceptions, the minimum portfolio value eligible for conventional investment advisory services is
$1,000,000. Minimum annual fees may apply. Under certain circumstances and in its sole discretion,
Covey Capital may negotiate such minimums.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
When consistent with the objectives and risk tolerance levels of a client, Covey Capital may invest
client accounts via a separately managed account in individual stocks, ETF’s, and fixed income
instruments. Other types of investments may also be used as appropriate.
The Investment Manager is a fundamental, research intensive value-oriented investor in the global
public markets. The primary investment objective is the preservation of capital and generation of
significant absolute returns while minimizing risk. The Investment Manager defines risk as
permanent loss of capital, rather than security price volatility.
The Investment Manager’s core investment philosophy is predicated on the belief fundamental
research and analysis and sound judgement should drive favorable investment outcomes over time.
The Investment Manager estimates both the current intrinsic value of a security, as well as the
expected rate at which intrinsic value may grow over time. This is generally accomplished through
a variety of analytical approaches, both qualitative and quantitative. The Investment Manager will
seek to identify and invest in investment opportunities that it believes exhibit discrepancies between
current trading prices and true intrinsic value, resulting in a favorable expected return scenario. The
Investment Manager believes that a portfolio of investments, acquired at a discount to intrinsic value,
should provide a margin of safety that can reduce the likelihood of a permanent loss of Partnership
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capital while creating the opportunity to generate positive absolute returns. Intrinsic value is an
estimate and is highly dynamic over time based on both quantitative and qualitative inputs.
Risk of Loss
While Covey Capital seeks to diversify clients’ investment portfolios across the equity market in an
effort to reduce risk of loss, all investment portfolios are subject to risks. Accordingly, there can be
no assurance that client investment portfolios will be able to fully meet their investment objectives
and goals, or that investments will not incur losses.
Below is a description of several of the principal risks that client investment portfolios face.
Management Risks. While Covey Capital manages client investment portfolios based on Covey
Capital’s experience, research and proprietary methods, the value of client investment portfolios will
change daily based on the performance of the underlying securities in which they are invested.
Accordingly, client investment portfolios are subject to the risk that Covey Capital allocates assets to
asset classes that are adversely affected by unanticipated market movements, and the risk that Covey
Capital’s specific investment choices could not meet investment objectives.
Equity Market Risks. Covey Capital may invest portions of client assets directly into equity
investments, primarily stocks, or into pooled investment funds that invest in equity securities. Risks
associated with these investments include, without limitation, the risks that stock values will decline
due to daily fluctuations in the markets, and that stock values will decline over longer periods (e.g.,
bear markets) due to general market declines in the stock prices for all companies, regardless of the
prospects of any individual security.
Fixed Income Risks. Covey Capital may invest portions of client assets directly into fixed income
instruments, such as bonds and notes, or may invest in pooled investment funds that invest in bonds
and notes. While investing in fixed income instruments, either directly or through pooled investment
funds, is generally less volatile than investing in stock (equity) markets, fixed income investments
nevertheless are subject to risks. These risks include, without limitation, interest rate risks (risks
that changes in interest rates will devalue the investments), credit risks (risks of default by
borrowers), or maturity risk (risks that bonds or notes will change value from the time of issuance
to maturity).
Foreign Securities Risks. Covey Capital may invest in non-U.S. markets and securities, and may also
take positions in non-U.S. currencies. Investments in non-U.S. instruments involve risks and
considerations not present in U.S. investments. Currency exchange rates can be affected
unpredictably by controls or restrictions imposed by U.S. or foreign central banks or other
governmental agencies in joint or unilateral efforts to alter exchange rate trends. Political
developments in the United States or abroad may also affect currency exchange rates. There may be
less publicly available information about foreign companies than U.S. companies. Non-U.S.
companies may not be subject to accounting, auditing, and financial reporting standards, practices
and requirements comparable to those applicable to U.S. companies. Non-U.S. investment may be
less liquid and more volatile than U.S. investments. In many non-U.S. markets there may be less
government supervision of exchanges, brokers and issuers than in the United States.
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Item 9 - Disciplinary Information
Covey Capital has no disciplinary events to report.
Item 10 - Other Financial Industry Activities and Affiliations
Neither Adviser nor any of its management persons are registered, or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
Neither Adviser nor any of its management persons are registered, or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or an associated person of the foregoing entities.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Covey Capital has adopted a Code of Ethics (the “Code”) that obligates Covey Capital, its officers,
employees and other related persons (“Access Persons”) to place the interests of Advisory Clients
and Fund Investors above their own interests and the interests of Covey Capital and to act honestly
and fairly in all respects in their dealings with Advisory Clients. The Code also requires all Access
Persons to comply with applicable federal securities laws, and to promptly notify the CCO of any
violations of the Code. The Code also seeks to ensure the protection of non-public information about
the activities of the Advisory Clients.
All Access Persons are provided with a copy of the Code and are required to acknowledge receipt of
the Code upon hire and on at least an annual basis thereafter. Access Persons include, generally, any
partner, officer or director of Covey Capital and any employee or other supervised person of Covey
Capital who, in relation to the Advisory Clients, (i) has access to non-public information regarding
any purchase or sale of securities, or non-public information regarding securities holdings or (ii) is
involved in making securities recommendations, executing securities recommendations, or has
access to such recommendations that are non-public. All employees of Covey Capital are deemed to
be Access Persons and are subject to the Code.
Covey Capital and its investment personnel, in the course of investment management or other
activities, may come into possession of confidential or material non-public information about issuers,
including issuers in which Covey Capital or its Access Persons have invested or seek to invest on
behalf of clients. Covey Capital is prohibited from improperly disclosing or using such information
for its own benefit or for the benefit of any other person, regardless of whether such other person is
a client, and Covey Capital maintains and enforces written policies and procedures designed to
prohibit the communication of such non-public information to persons who do not have a legitimate
need for such information. Covey Capital will have no responsibility or liability to an Advisory Client
for not disclosing such information or using such information for the Advisory Client’s benefit.
of
interest
involving personal
trades, Covey Capital has
adopted
As a general matter, personnel of Covey Capital (including its principals, officers, members and
employees) are permitted to buy or sell securities for their personal accounts. To avoid any potential
a
conflicts
Code of Ethics, which is a part of Covey Capital’s compliance manual and has been designed to comply
with the requirements of Advisers Act Rule 204A-1. Among other things, the Code of Ethics (i)
requires that all employees comply with federal securities laws, (ii) requires that all employees
submit to Covey Capital reports containing their personal securities holdings and transactions in
reportable securities and that Covey Capital review such reports, and (iii) contains policies and
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procedures designed to prevent the misuse of material, non-public information. All employees of
Covey Capital are required to certify their compliance with the Code of Ethics.
Item 12 - Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts, Covey
Capital seeks “best execution” for client trades, which is a combination of a number of factors,
including, without limitation, quality of execution, services provided and commission rates.
Therefore, Covey Capital may use or recommend the use of brokers who do not charge the lowest
available commission in the recognition of research and securities transaction services, or quality of
execution.
Research services received with transactions may include proprietary or third party research (or any
combination), and may be used in servicing any or all of Covey Capital’s clients. Therefore, research
services received may not be used for the account for which the particular transaction was affected.
We recommend that you establish a brokerage account with the Schwab Advisor Services division of
Charles Schwab & Co., Inc. (“Schwab”), a FINRA registered broker-dealer, member SIPC (the
“Custodian”) to maintain custody of your assets. We may also place trades for your accounts at the
Custodians, or may in some instances, consistent with our duty to seek best execution and specific
agreement with you, elect to execute trades elsewhere. Although we may recommend that you
establish an account at the Custodian or another qualified custodian, it is ultimately your decision as
to where your assets are held in custody. We are independently owned and operated and are not
affiliated with the Custodians or any other qualified custodian.
The Custodians provide us with access to their institutional trading and custody services, which are
typically not available to Custodians’ retail investors. These services generally are available to
independent investment advisers on an unsolicited basis, at no charge to them. The Custodians’
brokerage services include the execution of securities transactions, custody, research, and access to
mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. These services are not
soft dollar arrangements, but are part of the institutional platform offered by the Custodians.
For our client accounts maintained in their custody, the Custodians generally do not charge
separately for custody services but are compensated by account holders through commissions or
other fees on trades that they execute or that settle into your Custodian account. Certain trades may
not incur Custodian commissions or transaction fees. The Custodians are also compensated by
earning interest on the uninvested cash in your account. The Custodians also make available to us
other products and services that benefit us but may not directly benefit our clients’ accounts. Many
of these products and services may be used to service all or a substantial number of our accounts,
including accounts not maintained at the Custodians.
The Custodians’ products and services that assist us in managing and administering your accounts
include software and other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade
orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv)
facilitate payment of our fees from your accounts; and (v) assist with back-office functions,
recordkeeping and client reporting.
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The benefits received through participation in these programs do not necessarily depend upon the
proportion of transactions directed to the custodian. The benefits are received by Covey Capital, in
part because of commission revenue generated for the custodian by Covey Capital’s clients. This
means that the investment activity in client accounts is beneficial to Covey Capital, because the
custodians do not assess a fee to Covey Capital for these services. This creates an incentive for Covey
Capital to continue to recommend the broker/dealers to its clients. While it may be possible to obtain
similar custodial, execution and other services elsewhere at a lower cost, Covey Capital believes that
the broker/dealers provide an excellent combination of these services.
Directed Brokerage
Clients may direct Covey Capital to use a particular broker for custodial or transaction services on
behalf of the client’s portfolio. In directed brokerage arrangements, the client is responsible for
negotiating the commission rates and other fees to be paid to the broker. Accordingly, a client who
directs brokerage should consider whether such designation may result in certain costs or
disadvantages to the client, either because the client may pay higher commissions or obtain less
favorable execution, or the designation limits the investment options available to the client.
The arrangements that Covey Capital have with custodians and broker/dealers is designed to
maximize efficiency and to be cost effective. By directing brokerage arrangements, the client
acknowledges that these economies of scale and levels of efficiency are generally compromised when
alternative brokers are used. While every effort is made to treat clients fairly over time, the fact that
a client chooses to use the brokerage and/or custodial services of these alternative service providers
may in fact result in a certain degree of delay in executing trades for their account(s) and otherwise
adversely affect management of their account(s).
By directing Covey Capital to use a specific broker or dealer, clients who are subject to ERISA confirm
and agree with Covey Capital that they have the authority to make the direction, that there are no
provisions in any client or plan document which are inconsistent with the direction, that the
brokerage and other goods and services provided by the broker or dealer through the brokerage
transactions are provided solely to and for the benefit of the client’s plan, plan participants and their
beneficiaries, that the amount paid for the brokerage and other services have been determined by
the client and the plan to be reasonable, that any expenses paid by the broker on behalf of the plan
are expenses that the plan would otherwise be obligated to pay, and that the specific broker or dealer
is not a party in interest of the client or the plan as defined under applicable ERISA regulations.
Aggregated Trade Policy
We typically direct trading in your account as and when trades are appropriate, without regard to
activity in other client accounts. However, from time to time and consistent with our duty of best
execution, we may aggregate trades together for multiple client accounts. Moreover, such aggregated
or “blocked” trades may include shares or units intended to be purchased or sold for accounts that
are affiliated with our principals or employees (“Affiliated Accounts”).
Each client that participates in an aggregated order will participate at the average share price
obtained in that block trade, with transaction costs generally shared pro-rata based on each client’s
participation in the transaction. On occasion, owing to the size of a particular account’s pro rata share
of an order or other factors, the commission or transaction fee charged could be above or below a
breakpoint in a pre-determined commission or fee schedule set by the executing broker, and
therefore transaction charges may vary among accounts. Also, accounts may be excluded from a
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block trade due to tax considerations, client direction or other factors making the account’s
participation ineligible or impractical.
Item 13 - Review of Accounts
R. Scott Mayo is the Managing Member of Covey Capital and Portfolio Manager. The portfolio
manager monitors the holdings in the Accounts continuously. Such holdings are monitored in light
of trading activity, significant corporate developments and other activities which may dictate a
change in portfolio positions. Before making the decision to purchase or sell a particular security
on behalf of a client account, the Accounts holding such security will be reviewed in full. In addition,
the Accounts are reviewed periodically from the standpoint of the specific investment objectives of
the Accounts and as particular situations may dictate.
Account custodians are responsible for providing monthly or quarterly account statements which
reflect the positions (and current pricing) in each account as well as transactions in each account,
including fees paid from an account.
Separately Managed Accounts may receive statements quarterly. These written reports normally
include a summary of portfolio holdings and performance results. Additional reports are available
at the request of the client.
Item 14 - Client Referrals and Other Compensation
As noted above, Covey Capital may receive some benefits from several broker/dealers based on the
amount of client assets held at the broker/dealers or transactions directed to the broker/dealers.
Please see Brokerage Practices for more information. However, neither the broker/dealers nor any
other party is paid to refer clients to Covey Capital.
Item 15 - Custody
General Information
Charles Schwab and Co. is the custodian for the majority of our discretionary client accounts. From
time to time however, you may select an alternate custodian or broker to hold accounts in custody.
It is the responsibility of the Separate Account client’s custodian to provide clients with confirmations
of trading activity, tax forms and at least quarterly account statements. Clients are advised to review
this information carefully, and to notify Covey Capital of any questions or concerns. Clients are also
asked to promptly notify Covey Capital if the custodians fail to provide statements on each account
held.
From time to time and in accordance with Covey Capital’s agreement with clients, Covey Capital will
provide additional reports to Separate Account clients. The account balances reflected on these
reports should be compared to the balances shown on the brokerage statements to ensure accuracy.
At times, there may be small differences due to such things as the timing of dividend reporting and
pending trades and other similar issues.
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Item 16 - Investment Discretion
Covey Capital provides investment advisory services on a discretionary basis to clients. Please see
item 4 Advisory Business for a description of any limitations clients may place on the Adviser’s
discretionary authority.
Prior to assuming full discretion in managing a client’s assets, the Adviser enters into an investment
management agreement or other agreement that sets forth the scope of the Adviser’s discretion.
For discretionary accounts, a Limited Power of Attorney (“LPOA”) is executed by the client, giving
Covey Capital the authority to carry out various activities in the account, generally including the
following: trade execution and the withdrawal of advisory fees directly from the account. Covey
Capital then directs investment of the client’s portfolio using its discretionary authority. The client
may limit the terms of the LPOA to the extent consistent with the client’s investment advisory
agreement with Covey Capital and the requirements of the client’s custodian.
Item 17 - Voting Client Securities
With respect to securities selected on behalf of a client, Covey Capital may vote proxies where
required under client agreements. Covey Capital has adopted and implemented policies and
procedures reasonably designed to ensure that Covey Capital vote proxies in the best interests of
Covey Capital Clients. Covey Capital makes all voting decisions on behalf of Client accounts based
solely on Covey Capital’s determination of the best interests of that Clients account subject to any
specific proxy voting guidelines specifically requested by and agreed upon with Separate Account
Clients.
Upon request, Clients may obtain a copy of Covey Capital proxy voting policies and/or information
regarding how Covey Capital voted proxies on behalf of Covey Capital Clients.
Item 18 - Financial Information
Covey Capital does not have any financial items to report.
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