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Client Brochure
October 30, 2025
This brochure provides information about the qualifications and business practices of Blue Ocean
Capital. If you have any questions about the contents of this brochure, please contact us at (561)
659-3301 or by email at: hknotts@blueoceancpa.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Blue Ocean Capital is registered with the Securities and Exchange Commission as an Investment
Adviser under the Investment Advisers Act of 1940. Registration of an Investment Adviser does not
imply any level of skill or training.
Additional information about Blue Ocean Capital is also available on the SEC’s website
at www.adviserinfo.sec.gov. Blue Ocean Capital’s CRD number is 107833.
Blue Ocean Capital
(561) 659-3301
501 South Flagler Drive, Ste 220, West Palm Beach, Florida 33401
BLUEOCEANCPA.COM
Item 2 – Material Changes
Investment Advisers are required to prepare a disclosure document (“Client Brochure”) that describes the firm and its
business practices. Pursuant to SEC rules, we are required to update our Client Brochure at least annually and provide you
with a summary of any material changes since the previous annual amendment.
We have prepared the Client Brochure, dated March 10, 2025. The following material changes has occurred since the last
annual update to our Client Brochure dated February 7, 2024:
Blue Ocean Capital updated Item 14 – Client Referrals and Other Compensation to include, “BOC’s "New Business
Incentive Plan" provides all employees with a new business commission on new customer revenue generated over a
three-year period, calculated as a percentage of the new business revenue generated. This commission structure is
designed to incentivize the acquisition of new clients.”
With this summary, we hereby offer to deliver a complete copy of our Client Brochure upon your request at any time during
the year. You may request our Client Brochure by contacting Hillary Knotts at (561) 659-3301 or by email at
hknotts@blueoceancpa.com.
Additional information about Blue Ocean Capital is also available on the SEC’s website at www.adviserinfo.sec.gov. Blue
Ocean Capital’s CRD number is: 107833. The SEC’s web site also provides information about any persons affiliated with
Blue Ocean Capital who are registered as investment adviser representatives of Blue Ocean Capital.
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Item 3 – Table of Contents
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ........................................................................................................................... 3
Item 4 – Advisory Business .......................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................. 5
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................... 6
Item 7 – Types of Clients .............................................................................................................................. 7
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ..................................................... 7
Item 9 – Disciplinary Information ................................................................................................................. 8
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................... 8
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................ 8
Item 12 – Brokerage Practices ..................................................................................................................... 9
Item 13 – Review of Accounts ................................................................................................................... 10
Item 14 – Client Referrals and Other Compensation ................................................................................ 10
Item 15 – Custody ..................................................................................................................................... 10
Item 16 – Investment Discretion ............................................................................................................... 11
Item 17 – Voting Client Securities ............................................................................................................. 11
Item 18 – Financial Information ................................................................................................................ 11
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Item 4 – Advisory Business
CPA Asset Management Group, LLC doing business as Blue Ocean Capital (hereinafter “BOC”) is a Florida Limited Liability
Company founded on October 13, 1997, by Mark Bradley Elhilow, CPA, PFSTM and Ronald Gregory Smith, CPA. As of
October 1, 2025, BOC members include Mark B. Elhilow, the firm’s principal member, R. Greg Smith, Bethany Amber
Evans, CPA, CFP®, James Wesley Johnson, CPA, CFP®, CFS®, and Hillary Kaitland Knotts, CPA, CFP®.
As of December 31, 2024, Blue Ocean Capital’s discretionary assets under management totaled $517,300,000.
Blue Ocean Capital offers the following services to advisory clients:
INVESTMENT SUPERVISORY SERVICES
Investment Supervisory Services include, but are not limited to, the following:
•
• Investment strategy
Personal investment policy
• Asset allocation
• Asset selection
• Risk tolerance
• Regular portfolio monitoring
BOC manages client portfolios based on the individual goals, objectives, time horizon, and risk tolerance of each client.
BOC creates an Investment Policy Statement for each client, which outlines the client’s current situation (financial
position, liquidity needs, time horizon, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client’s specific situation.
BOC evaluates the current investments of each client with respect to their liquidity needs, risk tolerance levels and time
horizon. BOC primarily manages client accounts on a discretionary basis and will select investments and execute
transactions without permission from the client in advance. However, BOC also works with clients on a non-discretionary
basis based on the scope of the client engagement and needs of the specific client. Risk tolerance levels are documented
in the Investment Policy Statement, which is agreed upon with each client.
BOC offers the same suite of services to all of its clients. However, specific client financial plans and their implementation
are dependent upon the client Investment Policy Statement which outlines each client’s current situation (financial
position, liquidity needs, time horizon, and risk tolerance levels) and is used to construct a client specific plan to aid in the
selection of a portfolio that matches restrictions, needs, and targets.
BOC invests client portfolios in mutual funds, equities, bonds, fixed income, debt securities, ETFs, hedge funds, third party
money managers, MLPs, REITs, private placements, and government securities. BOC can use other securities as well to
help diversify a portfolio when applicable.
Clients may impose restrictions on investing in certain securities or types of securities in accordance with their values or
beliefs. However, if the restrictions prevent BOC from properly servicing the client account, or if the restrictions would
require BOC to deviate from its standard suite of services, BOC reserves the right to end the relationship.
SELECTION OF OTHER ADVISERS
BOC may direct clients to third party money managers. Before selecting other advisors for clients, BOC will always ensure
those other advisers are properly licensed or registered as investment advisers.
For clients whose financial situation warrants it, BOC may recommend unaffiliated private funds as an investment option
for the client’s portfolio. There are unique risks associated with investments in private funds, including the risk of loss of
the client’s entire investment. Clients will be presented with the fund’s offering document, which includes a complete list
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of the risks inherent in the investment. Clients will be required to sign a subscription agreement accepting the terms and
conditions of their investment in the private fund.
FAMILY OFFICE SERVICES
BOC provides family office services to individuals, their families and related closely held businesses. These services vary in
nature based on the scope and complexity of each family’s circumstances and are customized to meet the needs of each
specific client. Family office services position the firm as the capstone adviser, often serving in the capacity as the family’s
CFO. Some of the core services provided include, but are not limited to, sourcing client mail, records repository, cash
management, banking, bill payment, cash disbursements, financing, management of insurance needs, family wealth
counseling, capital allocation, estate planning, business acquisition due diligence, administrative support services, account
aggregation, comprehensive accounting and reporting. As of December 31, 2024, BOC monitors, reports and advises on
$343,200,000 of assets through family office services, of which BOC has discretion on $191,800,000.
FINANCIAL PLANNING
Financial planning services cannot be purchased separately from investment advisory services. However, basic financial
planning services are provided in connection with the development of each client's investment policy statement. Financial
plans and financial planning may include, but are not limited to: investment planning; life insurance; tax concerns;
retirement planning; college planning; and debt/credit planning.
TAX AND ACCOUNTING SERVICES
BOC employs a team of CPAs that provide tax and accounting services to individuals, trusts and closely held businesses.
Tax and accounting services can be obtained separately from investment advisory, family office and financial planning
services; however, BOC provides many synergies when clients engage multiple areas of BOC’s offerings, including tax and
accounting services. Tax and accounting services include, but are not limited to, tax compliance and planning services.
Item 5 – Fees and Compensation
INVESTMENT SUPERVISORY SERVICES
Clients pay BOC a fee based on the value of assets in their account. Fees are charged quarterly in arrears based on the
quarter-ended fair market value of the account (including cash, cash equivalents and accrued income) to which such fee
relates. The fair market value shall not be reduced by any margin balance or borrowing against the account. While BOC
intends to charge fees in accordance with the standard fee schedule in place at the time of executing the portfolio
management agreement, fees are subject to negotiation and may vary from the standard schedules to reflect
circumstances that apply to a specific client account. The fee schedule, and any applicable terms and conditions, is stated
in the client’s portfolio management agreement.
BOC’s standard fee schedule is as follows:
Assets Under Management
Annual Fee
First $1,500,000
1.00%
Next $3,500,000
0.70%
Next $5,000,000
0.50%
Above $10,000,000
0.30%
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The advisory fee covers only the portfolio management and advisory services provided by BOC and does not include
brokerage commissions, ticket charges, transaction fees, short-term trading fees, trade-away fees, prime broker fees,
mark-ups and mark-downs, exchange fees, dealer spreads or other costs associated with the purchase and sale of
securities, custodian fees, transfer fees, wire fees, interest, taxes, or other account expenses. All fees paid to BOC for
investment advisory services are separate and distinct from the fees and expenses charged by mutual funds or in
conjunction with internal expenses associated with exchange-traded funds. The client will be solely responsible, directly
or indirectly, for these additional expenses. BOC does not receive any portion of these additional fees. Refer to Item 12
for a detailed discussion of brokerage practices.
Clients grant BOC the authority to debit advisory fees directly from the clients’ accounts. Because the client authorizes
BOC to debit fees, BOC is deemed to have custody of the client’s funds. Clients will receive a statement, usually monthly
but no less than quarterly, directly from their account custodian. BOC urges clients to review the information on the
statement for accuracy and compare the information to any reports received directly from BOC. Please refer to Item 15 of
this document for additional disclosures relating to Custody.
Either party may terminate the portfolio management agreement immediately upon written notice to the other party.
Because fees are charged in arrears, no refunds are necessary. Termination of the agreement will not affect the liabilities
or obligations incurred or arising from transactions initiated under the agreement prior to the termination.
FAMILY OFFICE SERVICES AND FINANCIAL PLANNING
Fixed Fees
Fees for Family Office Services and/or Financial Planning are negotiated with the client based on the estimated time spent
and breadth of services expected. These services are generally charged at a fixed rate, but can be included in the fees for
Investment Supervisory Services. Fees are paid in arrears; therefore, no refund policy is necessary upon termination of the
agreement. Fees are negotiable and the final fee schedule will be attached to the Family Office or Investment Advisory
Agreement.
Hourly Fees
Depending upon the complexity of the situation and the needs of the client, BOC may charge an hourly fee for Family Office
Services and/or Financial Planning. Hourly rates range from $100 to $300. Fees are paid in arrears; therefore, no refund
policy is necessary upon termination of the agreement. Fees are negotiable and the final fee schedule will be attached to
the Family Office or Investment Advisory Agreement.
Tax and Accounting Services
BOC charges an hourly rate for tax and accounting services. Hourly rates range from $200 to $400. Clients are invoiced
either in installments or after the agreed upon work is completed, depending on the nature of the engagement. No refund
policy is necessary upon termination of any tax or accounting services.
Item 6 – Performance-Based Fees and Side-By-Side Management
BOC does not accept performance-based fees or other fees based on a share of capital gains on or capital appreciation of
the assets in a client’s account.
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Item 7 – Types of Clients
BOC clients include:
Individuals
•
• High-Net-Worth Individuals
•
•
•
Pension and Profit Sharing Plans
Trusts, Estates, or Charitable Organizations
Corporations or Business Entities
BOC requires a minimum account size of $1,000,000 for Investment Supervisory Services and Financial Planning, although
this minimum may be waived at BOC’s discretion. Typically, Family Office Services are most appropriate for clients with
$10,000,000 or more.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
BOC uses fundamental analysis and concepts derived from modern portfolio theory to construct diversified portfolios using
both a strategic and tactical asset allocation strategy. BOC constructs client portfolios based on the specific financial goals
and objectives of each client. BOC considers each client’s tolerance for risk when determining the appropriate asset
allocation. BOC may also use model investment strategy for appropriate client assets, employing a set of mutual funds,
ETFs and individual equities that are regularly rebalanced.
Investing in securities involves risk of loss that clients should be prepared to bear. BOC uses its best judgment and good
faith efforts in providing advisory services to clients. BOC cannot warrant or guarantee any particular level of account
performance, or that an account will be profitable over time. Not every investment decision or recommendation made by
BOC will be profitable. Investments in securities are subject to various market, currency, inflation, economic, political and
business risks. BOC attempts to minimize these risks by constructing diversified portfolios appropriate for the specific risk
parameters of the investment strategy as set forth in the Investment Policy Statement.
• Market Risk: Investments are subject to risk, including the possibility of a loss of principal. Fluctuations in the value of
an investment may be caused by external factors independent of an investment’s particular underlying circumstances.
•
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when
interest rates rise, yields on existing bonds become less attractive, causing their market values to decline.
•
Inflation Risk: High inflation may adversely affect future purchasing power.
• Currency Risk: Foreign investments are subject to fluctuations in the value of the dollar versus the local currency
where the investment is made.
• Reinvestment Risk: Reinvestment risk occurs when proceeds from an investment may be reinvested at lower
prevailing rates.
• Business Risk: Business risks are associated with a particular industry or a particular company within an industry.
•
Liquidity Risk: Liquidity risk occurs when there is a possibility an investment cannot be readily converted to cash.
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•
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability, because the
company must meet the terms of its obligations in good times and bad. During periods of financial stress, the inability
to meet loan obligations may result in bankruptcy and/or a declining market value.
Client portfolios are primarily invested in mutual funds and ETFs as the core investment vehicle. When necessary, BOC
may elect to complement the mutual fund holdings with equities, ETFs, bonds and other fixed income, government
securities, hedge funds, third party money managers, REITs, MLPs and private placements.
BOC does not employ margin as an investment strategy, but clients may choose to use margin for cash flow purposes. To
the extent that a client account uses margin, this type of leverage would increase both the possibilities for profit and the
risk of loss. As a result, the effect of fluctuations in the market value of a portfolio would be amplified. Margin borrowings
are secured by the securities held in the account. Under certain circumstances, a lender may demand an increase in the
collateral that secures the borrower’s obligations, and if the borrower were unable to provide additional collateral, the
lender could liquidate assets held in the account to satisfy the borrower’s obligation. Accounts holding a margin balance
are subject to an interest expense charged by the lender.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that
would be material to your evaluation of BOC or its management. BOC has no disciplinary actions to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
BOC may direct clients to third party money managers. BOC will always act in the best interests of the client, including
when determining which third party manager to recommend to clients. BOC will ensure that all recommended advisors or
managers are licensed or notice filed in the states in which BOC is recommending them to clients.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours.
Under this special rule’s provisions, we must:
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than is reasonable for our services; and
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
•
•
• Give you basic information about conflicts of interest.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
BOC adopted a Code of Ethics that sets forth a standard of conduct required by BOC’s supervised persons and requires
compliance with applicable securities laws, including the Insider Trading and Securities Fraud Enforcement Act of 1988.
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An investment adviser’s Code of Ethics requires certain employees (Access Persons) to report their personal securities
holdings within ten days of being hired and annually thereafter, and are required to report securities transactions within
thirty days of the end of each calendar quarter. The Chief Compliance Officer or other designated person reviews
employee’s personal investment activity to ensure employee trading activity does not conflict with advice provided to
clients.
BOC adopted policies and procedures imposing certain conditions and restrictions on transactions for the accounts of
BOC’s employees. BOC employees are permitted to make investments in securities that are also held in client portfolios,
provided they conduct their personal trading in a manner that does not create a conflict of interest with a client, or
otherwise take unfair advantage of the client relationship. Employees are required to obtain approval from the Chief
Compliance Officer, or other designee, prior to executing trades for their own account in any private placement or initial
public offering. BOC employees are prohibited from taking action for personal benefit rather than for a client’s benefit, and
from using their knowledge of client transactions for personal profit.
A complete copy of BOC’s Code of Ethics is available to any client or prospective client upon request.
Item 12 – Brokerage Practices
Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We
recommend that our clients use the Schwab Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a registered
broker-dealer, member SIPC, as the qualified custodian. We are independently owned and operated and are not affiliated
with Schwab. Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them to.
While we recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open your
account with Schwab by entering into an account agreement directly with them. We do not open the account for you,
although we will assist you in doing so. Even though your account is maintained at Schwab, we can still use other brokers
to execute trades for your account as described below. Schwab provides these services to independent investment
advisers at no charge provided they maintain at least $10 million of client assets on the Schwab platform.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on terms that are, overall,
most advantageous when compared with other available providers and their services. We consider a wide range of factors
including, but not limited to: discounted commission rates; dedicated trading and/or client service personnel; availability of
and access to no load, no transaction fee, load-waved and institutional class mutual funds; access to electronic trading
and/or block trading; daily transaction download and reconciliation files; research tools; and an online account service
platform. While the receipt of these benefits – which are not typically available to retail investors - creates a potential
conflict of interest on behalf of BOC, there is no direct link between BOC’s participation in the platform and the advice it
gives to clients nor does receipt of these benefits depend on the amount of brokerage transactions directed to Schwab.
BOC receives no fees or compensation for recommending Schwab, but receives other benefits as described below (see
Item 14 – Client Referrals and Other Compensation).
BOC regularly assesses the services provided by Schwab to determine that the reasonableness of commissions is
consistent with their ability to provide quality services to BOC and its clients. BOC believes that, in consideration of all
services provided by Schwab, including but not limited to commission rates and other fees, Schwab is providing overall
execution quality consistent with BOC’s duty to seek best execution for its clients.
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for custody services but
is compensated by charging you commissions or other fees for securities trades that it executes or that settle into your
Schwab account. Certain trades (for example, many mutual funds, equities and ETFs) do not incur Schwab commissions or
transaction fees. Schwab is also compensated by earning interest on the uninvested cash in your account in Schwab’s Cash
Features Program.
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BOC, or a third-party manager selected by BOC, may determine that trading through a broker other than Schwab (“trading
away”) provides clients with better overall execution quality than by trading directly with the custodian. Trading away is
often beneficial when trading fixed income securities, since brokers specializing in bonds have larger inventories, better
access to specific bonds and more advantageous pricing. Any client whose account is traded away is required to first sign
a Schwab Prime Brokerage Agreement. Trading away may cause the client to incur additional fees from the executing
broker, as trade away transactions will incur additional costs. If BOC trades away, it is BOC’s belief that any additional fees
incurred are offset by the benefit gained due to the potential for improvement in execution price.
BOC may choose to, but is not required to, aggregate client orders consistent with its duty to seek best price and
execution. Clients participating in an aggregated order will receive the average price of all transactions executed on a pro
rata basis. If an order is partially filled, shares will be allocated pro rata based on the client’s initial participation in the
transaction. To the extent that the limited availability of a security would result in a de minimis allocation, BOC may
exclude one or more accounts from participating in the order and select an alternative allocation method provided that
such method is fair and equitable to all client accounts over time.
Item 13 – Review of Accounts
Client accounts are reviewed at least quarterly by Mark B. Elhilow, R. Greg Smith, James W. Johnson and/or Hillary K.
Knotts. The accounts are reviewed to ensure the portfolio is invested according to the client’s Investment Policy Statement
and is appropriate for their tolerance for risk. Additional reviews may occur more frequently due to such factors as inflows
to or outflows from an account, significant market movements, economic or political events, or by changes in the client’s
personal life (such as retirement, termination of employment, physical move, or inheritance).
The account custodian provides monthly statements to the client detailing account activity and market value of securities
held. BOC urges clients to compare information contained in reports provided by BOC with the account statements
received directly from the account custodian.
Item 14 – Client Referrals and Other Compensation
Because BOC recommends client accounts be held at Schwab, Schwab provides BOC with access to free or discounted
research materials from broker-dealers and/or other third-party providers. Schwab provides free or discounted industry
information that does not qualify as research, such as newsletter or other publications pertaining to compliance,
marketing, practice management, etc. In addition, events such as workshops or conferences are be available at reduced
cost or no cost. These benefits are not provided on the basis of client transactions. Under no circumstances do any clients
pay additional fees or commissions in order for BOC to obtain these products or services. Nonetheless, the receipt of these
benefits in and of themselves indirectly influence BOC’s decision to continue using Schwab for custody and brokerage
services.
BOC’s "New Business Incentive Plan" provides all employees with a new business commission on new customer revenue
generated over a three-year period, calculated as a percentage of the new business revenue generated. This commission
structure is designed to incentivize the acquisition of new clients.
Item 15 – Custody
BOC is deemed to have custody of client accounts because investment advisory fees are directly debited from client
accounts. Debiting of fees is done pursuant to authorization provided by each client. Usually monthly, but no less than
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quarterly, clients receive account statements directly from the custodian of their account. Custodial statements include
account holdings, market values and any activity that occurred during the period, including the deduction of investment
advisory fees. BOC urges clients to compare information contained in reports provided by BOC with the account
statements received directly from the account custodian. Differences in portfolio value may occur due to various factors,
including but not limited to: (1) unsettled trades; (2) accrued income; (3) pricing of securities; and, (4) dividends earned
but not received.
BOC is also deemed to have custody of client assets as a result of clients authorizing BOC to distribute assets from their
accounts to a specific named recipient in accordance with a standing letter of instruction. BOC intends to comply with the
SEC No-Action Letter dated February 21, 2017 (Investment Adviser Association) allowing firms who comply with all of the
provisions of the no-action letter to forego the annual surprise custody examination with respect to those assets.
BOC is also deemed to have custody of client accounts by virtue of the services they provide to certain clients (i.e. acting as
trustee for a client’s trust, serving as executor of a client’s estate, or providing bill-paying services for a Family Office
client). In order to protect client assets and comply with the rules and regulations related to custody, BOC engages the
services of an independent CPA firm to conduct an annual audit of the accounts that BOC has custody.
Item 16 – Investment Discretion
BOC offers Investment Supervisory Services on a discretionary basis. Clients grant BOC discretion over their account by
providing authorization in the advisory agreement. This authorization gives BOC the authority to determine, without first
obtaining specific client consent, the securities to be bought or sold, the amount of the securities to be bought or sold, the
broker/dealer used for execution of client transaction, and the commission rate paid by the client. When managing client
accounts, investment discretion is limited only by specific instructions, guidelines and/or mandates provided by clients in
writing and to which BOC agrees.
On a limited basis, BOC may enter into a non-discretionary investment advisory arrangement, which would involve giving
recommendations that the client can choose to accept, reject or modify.
Item 17 – Voting Client Securities
BOC does not take action or render any advice with respect to voting of proxies for the securities in client accounts. BOC
will have no obligation to render advice or take any action with respect to any securities subject to any legal proceedings,
such as class action lawsuits or bankruptcy. Clients will receive all proxies and other solicitations directly from their
custodian.
Item 18 – Financial Information
Registered investment advisers are required to provide certain financial information or disclosures about their financial
condition. BOC has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to its
clients, and has not been the subject of any bankruptcy proceeding.
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