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Form ADV Part 2A
Disclosure Brochure
1600 Parkdale Road, Suite 201
Rochester, MI 48307
PHONE: 800-213-1164
Fax: 586-580-9293
Email: Charles.reinhold@cprinvestments.com
WEBSITE: www.cprinvestmentsinc.com
This brochure provides information about the qualifications and business practices of
CPR Investments Inc. Being registered as a registered investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents of
this brochure, please contact us at 800-213-1164. The information in this brochure has
not been approved or verified by the United States Securities and Exchange
Commission, or by any state securities authority.
Additional information about CPR Investments Inc. (IARD #139067) is available on the
SEC’s website at www.adviserinfo.sec.gov
January 27, 2026
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Item 3: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when
material changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
Since the filing of our last filing of this brochure on March 1, 2025, the following has
been updated:
•
Item 4 has been updated to disclose the firm’s most recent calculation for
client assets under management.
•
Item 5 Fee schedule updated for Asset Management services.
Full Brochure Available
This Firm Brochure is the complete brochure for the Firm.
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 3: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Full Brochure Available ............................................................................................................................... ii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 2
Wrap Fee Programs ...................................................................................................................................... 2
Item 5: Fees and Compensation ....................................................................................................... 2
Client Assets under Management ............................................................................................................ 2
Method of Compensation and Fee Schedule........................................................................................ 2
Client Payment of Fees ................................................................................................................................. 7
Additional Client Fees Charged ................................................................................................................ 7
Prepayment of Client Fees .......................................................................................................................... 7
Item 6: Performance-Based Fees and Side-By-Side Management ....................................... 8
External Compensation for the Sale of Securities to Clients ......................................................... 7
Item 7: Types of Clients ....................................................................................................................... 8
Sharing of Capital Gains ............................................................................................................................... 8
Description ....................................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 8
Account Minimums ....................................................................................................................................... 8
Methods of Analysis ...................................................................................................................................... 8
Investment Strategy ...................................................................................................................................... 8
Security Specific Material Risks ............................................................................................................... 9
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Item 9: Disciplinary Information ................................................................................................... 10
Criminal or Civil Actions ...........................................................................................................................10
Administrative Enforcement Proceedings .........................................................................................10
Item 10: Other Financial Industry Activities and Affiliations ............................................. 11
Self-Regulatory Organization Enforcement Proceedings .............................................................10
Broker-Dealer or Representative Registration ................................................................................11
Futures or Commodity Registration .....................................................................................................11
Material Relationships Maintained by this Advisory Business and Potential Conflicts of
Interest .............................................................................................................................................................11
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest11
Trading ................................................................................................................................................... 12
Code of Ethics Description .......................................................................................................................12
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................12
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................12
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 12
Transactions and Conflicts of Interest .................................................................................................12
Factors Used to Select Broker-Dealers for Client Transactions .................................................12
Item 13: Review of Accounts ........................................................................................................... 13
Aggregating Securities Transactions for Client Accounts ............................................................13
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................13
Review of Client Accounts on Non-Periodic Basis ..........................................................................13
Item 14: Client Referrals and Other Compensation ................................................................ 14
Content of Client Provided Reports and Frequency .......................................................................14
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of
Interest .............................................................................................................................................................14
Item 15: Custody .................................................................................................................................. 14
Advisory Firm Payments for Client Referrals ...................................................................................14
Account Statements ....................................................................................................................................14
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Item 16: Investment Discretion ..................................................................................................... 15
Item 17: Voting Client Securities ................................................................................................... 15
Discretionary Authority for Trading ....................................................................................................15
Item 18: Financial Information ...................................................................................................... 16
Proxy Votes ....................................................................................................................................................15
Balance Sheet .................................................................................................................................................16
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................16
Item 1: Cover Page Supervised Person Brochure .................................................................... 17
Bankruptcy Petitions during the Past Ten Years .............................................................................16
Charles P. Reinhold .....................................................................................................................................17
Brochure Supplement (Part 2B of Form ADV) .................................................................................18
Principal Executive Officer - Charles P. Reinhold ............................................................................18
Item 2: Educational Background and Business Experience ........................................................18
Item 3: Disciplinary Information ...........................................................................................................18
Item 4: Other Business Activities Engaged In ...................................................................................18
Item 5: Additional Compensation ..........................................................................................................18
Item 6: Supervision .....................................................................................................................................18
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CPR Investments Inc.
Item 4: Advisory Business
Firm Description
CPR Investments Inc. (CPR) was formed in 2010 (originally was formed as CPR Investments LLC in
2006 and changed to a corporation in 2010) and is domiciled in the State of Michigan. Charles P.
Reinhold is majority owner and Chief Compliance Officer of CPR.
Types of Advisory Services
CPR Asset Management Services
CPR offers discretionary direct asset management services to advisory clients. CPR will offer clients
ongoing portfolio management services through determining individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, assets allocation,
portfolio monitoring and the overall investment program will be based on the above factors. The client
will authorize CPR discretionary authority to execute selected investment program transactions as
stated within the Investment Advisory Agreement through a limited power of attorney or trading
authorization.
When deemed appropriate for the client, CPR may engage the use of sub-advisors to manage all or a
portion of a clients’ account.
Investments
Inc.
is available
to provide sub-advisory services
to other
financial
Services Provided to Other Financial Professionals:
CPR
professionals. Additional details of this service can be found in Item 14 of this Brochure.
Additionally, unaffiliated financial professionals may utilize CPR’s strategies through a number of
Turnkey Asset Management Providers (TAMPs). Details of this arrangement can also be found in Item
14 of this Brochure. CPR also offers its services to one or more annuity companies whereby the Adviser
provides investment management services to various investment models that insureds can elect to
utilize. Details of the service is provided in the annuity company disclosure materials. CPR may provide
trading signals (buy and sell recommendations) to other unaffiliated financial professionals. This service
is provided via subscription or consulting services available only to professionals for analysis. The
proprietary data is not to be released to the general public via the subscribers. Since this is a
professional service not available to the investing public, detailed information about the service is not
provided herein.
Referral Arrangements
CPR refers the services of third party money managers to manage client accounts. In such
circumstances, CPR receives referral fees from the third party money manager. CPR acts as the liaison
between the client and the third party money manager in return for an ongoing portion of the advisory
fees charged by the third party money manager. CPR helps the client complete the necessary
paperwork of the third party money manager, provides ongoing services to the client, provides the third
party money manager with any changes in client status as provided to CPR by the client and review the
quarterly statements provided by the third party money manager. CPR will deliver the Form ADV Part 2,
Privacy Notice and Disclosure Statement of the third party money manager. Clients placed with third
party money managers will be billed in accordance with the third party money manager’s fee schedule
which will be disclosed in Item 5 of this brochure.
ERISA Plans
CPR provides service to qualified retirement plans including 401(k) plans, 403(b) plans, pension and
profit-sharing plans, cash balance plans, and deferred compensation plans. CPR may act as a limited
3(21) advisor. As an investment advisor CPR has a fiduciary duty to act in the best interest of the
Client. CPR will offer only the following Non-fiduciary services to the Plan:
• Assist in the education of Plan participants about general investment information and the
investment alternatives available to them under the Plan. Client understands CPR’s assistance in
education of the Plan participants shall be consistent with and within the scope of the Department
of Labor’s definition of investment education (Department of Labor Interpretive Bulletin 96-1). As
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such, CPR is not providing fiduciary advice as defined by ERISA 3(21)(A)(ii) to the Plan
participants. CPR will not provide investment advice concerning the prudence of any investment
option or combination of investment options for a particular participant or beneficiary under the
Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation among the
employees and investment and financial understanding by the employees.
Financial Plan Services
Financial planning services are offered to all clients by our Investment Advisor Representatives. The
plan provided is comprehensive, and includes a CPR Investments Personal Financial Website, with
aggregation of all financial assets and liabilities (linked and automatically updated every 24 hours) to
establish the clients net worth, detail of assets and liabilities, retirement planning, college planning,
other financial goal planning, insurance needs analysis, cash needs, what-if scenarios, scanning and
downloading important documents to be held in a virtual vault. This typically involves an initial meeting
with the client that takes about an hour for the initial gathering of data, then another hour to input the
data and create the website, with an additional one to two hours to complete and review the website
and financial planning with the client. Typically, the time required to complete our comprehensive
financial plan is three to four hours. If estate planning is required, that could involve another two to
three hours and may necessitate collaboration with the client’s attorney. Al a carte planning is
available at the client’s request and the time involved is dependent upon the specific planning
requested by the client. Fees for these services are detailed in Item 5 of this brochure.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each client are documented in our client files. Investment strategies are
created that reflect the stated goals and objectives. Clients may impose restrictions on investing in
certain securities or types of securities.
Agreements may not be assigned without written client consent.
Wrap Fee Programs
CPR does not sponsor any wrap fee programs.
Client Assets under Management
CPR has the following assets under management:
Discretionary Amounts:
$249,947,404
Non-discretionary Amounts:
$0
Date Calculated:
December 31, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
Advisory Services and Fees
CPR provides advisory services with customized lifestyle securities portfolios. Each portfolio is
designed on the advisory Client's life status and may broadly be described as growth, growth and
income and income. CPR offers many distinct asset management services as stated below.
CPR Asset Management Fees
CPR manages all or a portion of advisory accounts. CPR utilizes sub advisors to tap talent that is not
available in-house to manage all or some of the investment models. CPR will obtain written
authorization from the Client in the Contract for Financial Advice for discretionary authority to manage
Clients' accounts and for fee deduction at the custodian of the account. The annual tiered fee schedule
per account is listed below:*
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Account Management Fee will be charged according to the following grid:
Based on each account model allocation(s) on the last day of the quarter.
up to $1 Million $1 - $2 Million
$2-$5
Million
Strategy Name
Alpha Portfolios
Alpha Tactical Aggressive
Apex Tactical Conservative
Apex Tactical Moderate
Apex Tactical Moderate Growth
Apex Tactical Growth
Apex Tactical Aggressive
Bond Alternative
Capstone Portfolios
Hedge Portfolios
Lifecore Conservative
Lifecore Moderate
Lifecore Moderate Growth
Lifecore Growth
Lifecore Aggressive
MBA Portfolios
Probabilities Portfolios
Sigma Portfolios
Synergy Conservative
Synergy Moderate
Synergy Moderate Growth
Synergy Growth
Synergy Aggressive
Structured Notes
Tactical Mgt AlaCarte Model
Mutual Fund ETF AlaCarte Model
1.35%
1.50%
1.50%
1.65%
1.65%
1.75%
1.75%
1.35%
1.35%
1.35%
1.25%
1.25%
1.35%
1.35%
1.35%
1.35%
1.35%
1.35%
1.40%
1.50%
1.50%
1.50%
1.50%
1.25%
1.85%
1.35%
1.20%
1.35%
1.45%
1.50%
1.50%
1.60%
1.60%
1.20%
1.20%
1.20%
1.10%
1.10%
1.20%
1.20%
1.20%
1.20%
1.20%
1.20%
1.25%
1.35%
1.35%
1.35%
1.35%
1.10%
1.70%
1.20%
1.05%
1.20%
1.30%
1.35%
1.35%
1.45%
1.45%
1.05%
1.05%
1.05%
0.95%
0.95%
1.05%
1.05%
1.05%
1.05%
1.05%
1.05%
1.10%
1.20%
1.20%
1.20%
1.20%
0.95%
1.55%
1.05%
Over $5 Million
0.60%
1.05%
0.70%
0.90%
0.90%
1.00%
1.00%
0.60%
0.60%
0.60%
0.50%
0.50%
0.60%
0.60%
0.60%
0.60%
0.60%
0.60%
0.95%
1.05%
1.05%
1.05%
1.05%
0.50%
1.10%
0.60%
If an Alpha Portfolios, MBA Portfolios, Sigma Portfolios, Probabilities Portfolios, or LifeCore Portfolios is
used within a Tactically Managed (ie Apex, Synergy or AlaCarte Model) account the Tactically
Managed fee schedule applies . The annual fee is stated in the Contracts for Financial Advice and is
non-negotiable. The annual fee is prorated and deducted quarterly from the Client's advisory account
based on the model allocation and market value of the assets under management on the last business
day of each quarter in arrears paid to CPR. CPR will be paid directly from fee deduction from Client
accounts. CPR will pay Sub-Advisors for their services. Clients on the Nationwide platform shall receive
an invoice for fees concurrent with the deduction by Nationwide. Clients will also receive an account
statement from Nationwide quarterly. Clients on the AXOS platform shall receive a quarterly statement
with fee calculations concurrent with the deduction by AXOS.
Lower fees for comparable services may be available from other sources including other investment
advisors.
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CPR Advisor Managed Other Account – Structured Notes & Market Linked CD’s:
CPR will obtain written authorization from Client for discretionary authority on the Contract for Financial
Advice to manage structured notes and market linked CD’s in clients account(s). Annual fee is 1.25%.
The annual fee is stated in the Contract for Financial Advice and is negotiable. The annual fee is
prorated based on the market value of the assets under management on the last business day of each
quarter in arrears and payable directly to CPR. the deduction by AXOS. Lower fees for comparable
services may be available from other sources including other investment advisors.
CPR Advisor Managed Other Account:
CPR will obtain written authorization from Client for discretionary authority on the Contract for Financial
Advice to manage other assets in clients account(s). Annual fees range from 0.25%-2% depending on
the size, complexity and custodian of the account using the following as a guide.
Assets under Management
Less than $50,000
$50,000 to $250,000
$250,001 to $1,000,000
$1,00,001 to $2,000,000
$2,000,001 to $3,000,000
Over $3,000,000
Annual Fee
2.00%
1.75%
1.50%
1.00%
0.75%
0.60%
The annual fee is stated in the Contract for Financial Advice and is negotiable. The annual fee is
prorated based on the market value of the assets under management on the last business day of each
quarter in arrears and payable directly to CPR.
Referral Fees:
CPR may also act as a referring party for Third Party money managers on those occasions when
CPR utilizes the services of a third party to manage all or a portion of an advisory account. Portfolio
management for individuals and /or small businesses and portfolio management for business or
institutional Clients will also be available through Third Party money managers. Advisory Clients shall
only pay the fee assessed by the third party for that portion of the account managed by such third party
as disclosed in the respective Form ADV Part 2 and Referral Agreement given to the Client at the time
of referral. These fees range from 1% to 2.3% annually. Client will also need to sign the Third Party
Money manager's agreement at the time of sale. CPR will receive a portion of the fee paid to third party
money manager as disclosed in the Referral Agreement, these fees are non-negotiable. Terminations
are based on the Third Party money manager’s terms as disclosed in their ADV Part 2.
Refunds and Terminations
Client may rescind this Contract within five (5) business days after its effective date, by giving written
notice to Financial Advisor or CPR. If Client rescinds within five (5) business days, the contract will be
terminated without compensation to CPR and without penalty.
Either Client or CPR may terminate the contract by giving written notice to the other. Clients may
terminate their Contract for Financial Advice at any time. Please allow ten business days to process the
written notice and cancel the application. Client will be responsible to pay compensation for all services
rendered under this Contract until the effective date of termination, or the date written notice of
termination is received by CPR or Financial Advisor, if later. In the event Client terminates an asset
management relationship prior to the end of the quarter, pro-rated quarter fees will be assessed to the
date of termination. If client fails to pay CPR for services from prior quarter, 30 days after the payment
is due this will terminate the Contract for Financial Advice for the accounts in which the services were
not paid.
Fees
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CPR Investments Inc.
If Client desires asset management services CPR may recommend the use of AXOS Nationwide or
other custodians as the custodian broker dealer. Client will pay an Asset Based Fee in return for asset
management services. Asset Based Fees shall only apply to the "Advisory Assets" of Client. "Advisory
Assets" are defined as those assets which the Client directs CPR to manage. This could include the
Client's 401(k) plan(s), IRA plan(s), Joint, individual, and family investment plans, estate and/or trust
plans, insurance plans or may include other assets which CPR and/or the associated person monitors
or provides investment advice or analysis for Client. CPR will direct the custodian to debit the asset-
based fees from the account defined as Advisory Assets. Additional costs will be imposed by the
custodians for account maintenance including, but not limited to, custodial fees and transaction fees in
addition to any investment advisory fees described herein. Nationwide has a $20/mo expense fee.
AXOS fees include, but are not limited to $75 to close an account, and $35 for a wire. AXOS's
custodial fees will apply as follows:
Asset Based Fee*
Account Range
$,000 - $999,999.99
$1,000,000.00 - $1,999,999.99
$2,000,000.000 and above
14.25 bps
9.5bps
4.75 bps
*bps = Basis Points
For more information regarding brokerage please see section 12.
ERISA Services Fees
The annual fees are based on the market value of the Included Assets and will not exceed 2%. The
annual fee is negotiable and may be charged as a percentage of the Included Assets or as a flat fee.
Fees may be charged quarterly or monthly in arrears or in advance based on the assets as calculated
by the custodian or record keeper of the Included Assets (without adjustments for anticipated
withdrawals by Plan participants or other anticipated or scheduled transfers or distribution of assets). If
the services to be provided start any time other than the first day of a quarter or month, the fee will be
prorated based on the number of days remaining in the quarter or month. If this Agreement is
terminated prior to the end of the billing cycle, CPR shall be entitled to a prorated fee based on the
number of days during the fee period services were provided or Client will be due a prorated refund of
fees for days services were not provided in the billing cycle.
The fee schedule, which includes compensation of CPR for the services is described in detail in
Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees; however the Plan
Sponsor may elect to pay the fees. Client may elect to be billed directly or have fees deducted from
Plan Assets. CPR does not reasonably expect to receive any additional compensation, directly or
indirectly, for its services under this Agreement. If additional compensation is received, CPR will
disclose this compensation, the services rendered, and the payer of compensation. CPR will offset the
compensation against the fees agreed upon under the Agreement.
Hourly Charges
CPR also provides advisory services, including financial planning services. The client is under no
obligation to act upon the investment advisor’s recommendation. Financial Planning services are
available to all Clients who desire or need the service.
Written Financial Plans
Written Financial Plans are available for financial planning services with fees to be billed up to
$150/hour, plus any third party legal or accounting fees if applicable based on Client situation. Client
will need to approve in writing any third party fees before they are incurred. Hourly rates are negotiable
at the discretion of CPR and are stated in the agreement for financial advice. Written Financial Planning
services take approximately 5 - 10 hours to prepare and present. Time will be spent collecting financial
data from Client, analyzing & computing data, then presenting the plan to the Client. Services may
include but are not limited to Retirement Planning, Investment Planning & Asset Allocation, Estate
Planning and College Planning. CPR cannot accept prepayment of more than $1200 more than six
months in advance. If a Client cancels, any prepaid fees will be refunded, less time spent on the plan by
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CPR, at the previously negotiated hourly fee of up to $150.00 per hour. An estimated range of time is
provided to the Client prior to the commencement of the plan and the total hours are usually capped at
a given level. Should the scope change from that previously agreed in writing, then an adjustment in
writing shall take place relative to that cap. Client will not be charged additional fees if the account is
currently being actively managed and the account is being billed on an Asset Under Management fee
basis.
Other Hourly Services
CPR also offers financial advice for review and allocation recommendations of clients account(s), held
outside CPR Investments Inc. and CPR Securities LLC, including but not limited to variable annuities,
401(k)’s, 403(b)’s, 457’s or other company sponsored plans on an hourly basis. Fee not to exceed .50%
quarterly of the account balance. The hourly base rate for such service is $200/hour. Reviews are
estimated
to be billed approximately 15 minutes/quarter or 1 hour per year. Actively
managed accounts where CPR is effecting the trades are estimated at 30 minutes/per occurrence
approximately 6 times per year. Client will not be charged hourly fees on any account that is billed by
CPR on an Asset Under Management fee basis.
Other hourly rates are available for additional financial services not mentioned above for $150 /hour.
Hourly fees are invoiced and billed in advance at the time of signing the agreement and an invoice is
given to the Client. CPR cannot accept prepayment of more than $1200 more than six months in
advance.
Lower fees for comparable services may be available from other sources including other investment
advisors.
Refunds and Terminations
Client may rescind this Contract within five (5) business days after its effective date without penalty, by
giving written notice to Financial Advisor or CPR. If Client rescinds within five (5) business days, CPR
will refund any prepayment on a pro-rata basis.
Either Client or CPR may terminate the contract at any time by giving written notice to the other. Clients
may terminate their Contract for Financial Advice at any time. Please allow ten business days to
process the written notice and cancel the application. Client will be responsible to pay compensation for
all services rendered under this Contract until the effective date of termination, or the date written notice
of termination is received by CPR or Financial Advisor, if later. If a Client cancels, any prepaid fees will
be refunded, less time spent on the plan by CPR, at the hourly fee of $150 per hour. If client fails to pay
CPR for services rendered 30 days after the payment is due this will terminate the Contract for
Financial Advice for the accounts in which the services were not paid.
Fixed Fees
CPR offers distinct fixed fee services as stated below.
Written Financial Plans
Written Financial Plans are available for a fixed fee. This fee could range $250 to $1,200 per plan.
Review and Recommendations
Review and recommendations of clients account(s) held outside of CPR and Ausdal including but not
limited to variable annuities, 401(k)’s, 403(b)’s, 457’s or other company sponsored plans on a fixed fee
basis. These fees could range from $50 to $200 per review per account not to exceed .50% quarterly of
the account balance being reviewed.
Other Advisory Services
These fixed fees could range in price from $200 to $1,200 depending on the size, complexity and hours
estimated to complete the project. For example: A basic written financial plan starts at $250; a plan that
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includes a client website and document vault generally costs $500; a plan with a website, vault and
extensive research could cost up to $1200 to prepare. The scope of services will be outlined in the
client agreement and the fees agreed upon prior to execution. Fixed Fees are negotiable at the
discretion of CPR and are stated in the Contract for Financial Advice. For example, a fixed fee program
would be used in lieu of an hourly fee program when the Client requests an ongoing service rather than
a one-time review or when CPR negotiates a fixed fee for a financial plan. Fixed fees are invoiced and
billed in advance at the time of signing the Contract for Financial Advice and an invoice is given to the
Client. CPR cannot accept prepayment of more than $500 more than six months in advance. Client will
not be charged fixed fees on any account being billed by CPR on an Asset Under Management fee
basis.
Lower fees for comparable services may be available from other sources including other investment
advisors.
Refunds and Terminations
Client may rescind the Contract within five (5) business days after its effective date without penalty, by
giving written notice to Financial Advisor or CPR. If Client rescinds within five (5) business days, CPR
will refund any prepayment on a pro-rata basis.
Either Client or CPR may terminate this contract at any time by giving written notice to the other. Clients
may terminate their Contract for Financial Advice at any time. Please allow ten business days to
process the written notice and cancel the application. Client will be responsible to pay compensation for
all services rendered under this Contract until the effective date of termination, or the date written notice
of termination is received by CPR or Financial Advisor, if later. If Client cancels, any prepaid fees will be
refunded, less time spent on the plan by CPR, at the previously negotiate fee. If client fails to pay CPR
or services rendered 30 days after the payment is due this will terminate the Contract for Financial
Advice for the accounts in which the services were not paid.
Client Payment of Fees
Investment management fees are billed quarterly, in arrears, meaning that we invoice you after the
three-month billing period has ended. Payment in full is expected upon invoice presentation. Fees are
usually deducted from a designated client account to facilitate billing. The client must consent in
advance to direct debiting of their investment account.
Fees for financial plans are due upon signing the agreement.
Additional Client Fees Charged
Custodians may charge transaction fees on purchases or sales of certain mutual funds, equities, and
exchange-traded funds. These charges may include Mutual Fund transaction fees, postage and
handling and miscellaneous fees (fee levied to recover costs associated with fees assessed by self-
regulatory organizations).
Advisor, in its sole discretion, may charge a lesser investment advisory fee based upon certain criteria
(e.g., historical relationship, type of assets, anticipated future earning capacity, anticipated future
additional assets, dollar amounts of assets to be managed, related accounts, account composition,
negotiations with clients, etc.).
For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
CPR does not require prepayment of fees of more than $1200 per client and six months or more in
advance.
External Compensation for the Sale of Securities to Clients
CPR does not receive any external compensation for the sale of securities to clients; however,
investment advisor representatives of CPR may receive external compensation for the sale of securities
to clients as a registered representative of a broker-dealer.
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CPR Investments Inc.
This represents a conflict of interest because it gives an incentive to recommend products based on the
commission received. This conflict is mitigated by disclosures, procedures, and the firm’s Fiduciary
obligation to place the best interest of the client first and clients are not required to purchase any
products or services. Clients have the option to purchase these products through another registered
representative of their choosing.
Item 6: Performance-Based Fees and Side-By-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed securities.
Advisor does not use a performance-based fee structure because of the conflict of interest.
Performance-based compensation may create an incentive for the adviser to recommend an
investment that may carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
CPR generally provides investment advice to individuals. Individuals make up more than 75% of the all
the accounts held at CPR. CPR also provides financial services to businesses, charitable organizations,
government entities, and pension and profit sharing plans. Requirements for opening and maintaining
accounts for certain investments may be imposed by the custodians at the platform or other third party
investment advisors managing the account.
Account Minimums
CPR does not require a minimum to open an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
CPR primarily utilizes Third Party Registered Investment Advisors (TPIA) for market analysis and
investment strategies used in managing assets. CPR seeks TPIA's who we believe will repeatedly
outperform their relevant benchmarks. CPR has developed a platform at AXOS that provides complete
trading transparencies from TPIA's. At CPR we primarily select TPIA's that employ tactical and absolute
return style strategies in an attempt to minimize investment risk and market loses. CPR also provides
several in-house tactical investment strategies to complement our TPIA strategies in our portfolio
offerings. At CPR we believe that avoiding large losses are more important than trying to capture all of
the upside. To accomplish this we have developed a multi-manager platform that allows Clients to get a
diversified investment portfolio of tactical and absolute return style investments from multiple
investment strategies offered through multiple TPIA's. While the intent of using our multi-manager
platform is to deliver more consistent, predictable returns uncorrelated to major stock market indices, all
investing has the risk of loss of principal that Clients should be prepared to bear. In addition to our
primary use of TPIA's on our multi-manager platform, CPR also has referral agreements with a wide
variety of TPIA's that our CPR Representatives can take Clients to on a direct basis. CPR also offers
brokerage accounts where the CPR representative may use their own investment strategies.
These investment strategies are closely monitored by CPR and are designed to offer a very customized
investment portfolios for Clients. All Clients are required to complete a thorough risk tolerance,
investment objective questionnaire and must be a suitable investor for the respective strategies. Clients
are reminded quarterly to update CPR if their risk tolerance has changed. Upon receipt of any change
the representative may reallocate the Clients assets. Investing in any securities involves risk of loss and
Clients of CPR should be prepared to take this risk.
Investment Strategy
Each investment strategy offered through CPR is unique and involves material risks that are described
in detail on fact sheets available for each strategy. Since most investment strategies offered through
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CPR Investments Inc.
CPR involve tactical or absolute return style investing performance is largely uncorrelated to major
market indices. Therefore, investment risk is shifted from market performance to money manager's skill.
While CPR constructs investment portfolios that we believe can achieve superior investment results,
there is no assurance that investment portfolios will achieve desired results. Most investment strategies
employed in our investment portfolios will involve moving assets to fixed income or cash positions
during periods of high market volatility to preserve principal. Some investment strategies will employ the
use of inverse investments in an attempt to make gains in down markets. Use of inverse investments
can result in losses even during 'up' markets. The use of fixed income or cash positions can result in
lack of participation in market 'up' sides. Therefore the defensive techniques of cash or inverse
investments can lead to loss of 'up' side capture or even losses if the investment portfolios employ them
in periods of 'up' markets. Therefore, performance of these types of investments is largely dependent
on the skill of the underlying money management team and may not be correlated with major market
indices.
Further, due to the frequent trading of securities employed by these types of strategies, the majority of
capital gains will be short term capital gains which are taxed as ordinary income. Since ordinary income
tax rates are typically higher than long term capital gains rates, Clients utilizing these strategies should
consider adverse tax consequences for non-tax qualified accounts. This adverse tax ramification is not
a factor for qualified accounts such as IRA's, Simple, 401(k), Roth's, SEP, etc. CPR also offers non-
tactical, strategic portfolios that are more tax efficient for clients with taxable non-qualified accounts.
Since these strategies involve frequent trading, to avoid increased brokerage and other transaction fee
costs, CPR utilizes an asset based custody trading platform. This trading platform contains all
brokerage and transaction costs to a flat custody fee of 5 to 15 bps depending on account size as
stated in our Contract for Financial Advice. CPR also offers a brokerage platform for less frequently
traded accounts were trades are transaction fee based.
CPR does not primarily recommend a particular type of security, proprietary fund or Third Party Money
Manager.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Our investment approach
constantly keeps the risk of loss in mind. Investors face the following investment risks and should
discuss these risks with Advisor:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic and social
conditions may trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a dollar next
year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company which generates its income from a steady stream of customers who buy electricity no
matter what the economic environment is like.
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CPR Investments Inc.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Third-Party Money Manager (sub-advisor) Risk: While CPR Investments monitors the trades and
performance of our Third-Party Money Managers (sub-advisors), our firm relies on their expertise
and skill in determining buys and sells in their individual investment strategies. CPR Investments
mitigates the risk of any individual Third-Party Money Manager (sub-advisor) by offering
composite models comprised of multiple Third-Party Money Managers (sub-advisors). This
‘multi-manager’ investment model approach provides our clients with a broadly diversified
investment portfolio.
• Frequent Trading Risk: Some of the Third-Party Money Managers trade frequently. Frequent
trades can increase the brokerage and other transaction costs that can affect investment
performance.
• Structured Notes Risk: The risks involved with using structured notes are credit risk of the issuing
investment bank, illiquidity, and there is a risk to the pricing accuracy as most structured notes
do not trade after issuance.
Item 9: Disciplinary Information
Criminal or Civil Actions
In the past 10 years, neither CPR nor any of it's representatives have been convicted of, nor pled guilty
or nolo contendere ("no contest") to a felony; misdemeanor that involved investments or an investment-
related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury,
forgery, counterfeiting, or extortion; nor of any conspiracy to commit any of these offenses as a criminal
or civil action in a domestic, foreign or military court of competent jurisdiction.
In the past 10 years, neither CPR nor any of it's representatives have been named as the subject of a
pending criminal proceeding that involved an investment-related business, fraud, false statements or
omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses as a criminal or civil action in a domestic, foreign or military
court of competent jurisdiction.
No domestic, foreign or military court of competent jurisdiction has ever found CPR or any of it's
representatives to have been involved in a violation of an investment-related statute or regulation; nor
was CPR or any of it's representatives the subject of any order, judgment, or decree permanently or
temporarily enjoining, or otherwise limiting, CPR or any of it's representatives from engaging in any
investment-related activity, or from violating any investment-related statute, rule, or order.
Administrative Enforcement Proceedings
In the past 10 years CPR has never had an administrative proceeding before the SEC, any other
federal regulatory agency, any state regulatory agency, any foreign financial regulatory authority or a
self-regulatory organization (SRO) nor has CPR been found to have caused an investment-related
business to lose its authorization to do business; or to have been involved in a violation of an
investment-related statute or regulation that was the subject of an order by the agency or authority to
deny, suspend, or revoke the authorization, association or significantly limit CPR to act in an
investment-related business. Nor have they imposed a civil money penalty of more than $2,500 to CPR.
Self-Regulatory Organization Enforcement Proceedings
See administrative enforcement proceedings above.
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CPR Investments Inc.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
CPR is not registered as a broker dealer, but affiliated persons of CPR may be registered
representatives of an unaffiliated broker dealer. The outside business activity for each investment
advisor representative is disclosed in their Form ADV Part 2B supplement to this brochure.
Futures or Commodity Registration
Neither CPR nor its employees are registered or has an application pending to register as a futures
commission merchant, commodity pool operator, or a commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Potential Conflicts of Interest
CPR will evaluate and advise clients on banking products offered by Axos Bank (“Axos”) CPR will
receive a marketing services fee from Axos for any account opened and maintained by a client.
Depending on the type of account and account size, CPR will receive between .05% and .3% of the
account value per year.
CPR is affiliated with CPR Financial Group LLC. Affiliated persons of CPR may offer services through
CPR Financial Group LLC and receive compensation in the form of commissions or servicing fees from
the following services: Living Trusts, HR/Payroll Services, Life Insurance, Disability Insurance, Long-
term Care Insurance, Fixed/Indexed Annuities, CPA/Attorney referrals, Employee Health Insurance
Verification, and Debt Consolidation.
Managing Member Charles Reinhold is also a licensed insurance agent with CPR Financial Group LLC.
Approximately 5% of Mr. Reinhold’s time is spent in this practice. Mr. Reinhold is also a registered
representative of Ausdal Financial Partners, a broker dealer. Approximately 10% of his time is spent on
these activities. From time to time, he will offer clients products and/or services from these activities.
These represent a conflict of interest because it gives an incentive to recommend products and
services based on the commission and/or fee amount received. This conflict is mitigated by disclosures,
procedures, and the firm’s Fiduciary obligation to place the best interest of the client first and the clients
are not required to purchase any products or services. Clients have the option to purchase these
products or services through another bank, insurance agent, trust processing firm or broker dealer of
their choosing.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
CPR may recommend or select other investment advisers for Clients. Client shall only pay the fee
assessed by the third party for that portion of the account managed by such third party as disclosed in
the respective Form ADV Part 2 and Referral Agreement given to the Client at the time of referral. CPR
will receive a portion of the fee paid to third party money manager as disclosed in the Referral
Agreement.
CPR holds occasional training events for our representatives. At these events other Third Party
Investment Advisors are invited to attend to train our representatives about their products, in return for a
speaking slot on the agenda a cost will be imposed to them. This cost offsets the cost of the event. This
is a conflict of interest and is mitigated by our representatives by acting in the best interest of the Client
and by our Standard of Conduct stated earlier.
Prior to referring any clients to third party advisors, Advisor will make sure they are properly licensed, or
notice filed with the Department of Financial Protection and Innovation or appropriate jurisdiction.
This relationship will be disclosed to the client in each contract between CPR and the other investment
adviser. CPR does not charge additional management fees for Third Party managed account services.
Client's signature is required to confirm consent for services within Third Party Investment Agreement.
Client will initial CPR 's Investment Advisory Agreement to acknowledge receipt of Third Party fee
Schedule and required documents including Form ADV Part 2 disclosures.
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CPR Investments Inc.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of Advisor have committed to a Code of Ethics (“Code”). The purpose of our Code is to
set forth standards of conduct expected of Advisor employees and addresses conflicts that may arise.
The Code defines acceptable behavior for employees of Advisor. The Code reflects Advisor and its
supervised persons’ responsibility to act in the best interest of their client.
One area which the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our clients. We do not allow any employees to
use non-public material information for their personal profit or to use internal research for their personal
benefit in conflict with the benefit to our clients.
Advisor’s policy prohibits any person from acting upon or otherwise misusing non-public or inside
information. No advisory representative or other employee, officer or director of Advisor may
recommend any transaction in a security or its derivative to advisory clients or engage in personal
securities transactions for a security or its derivatives if the advisory representative possesses material,
non-public information regarding the security.
Advisor’s Code is based on the guiding principle that the interests of the client are our top priority.
Advisor’s officers, directors, advisors, and other employees have a fiduciary duty to our clients and
must diligently perform that duty to maintain the complete trust and confidence of our clients. When a
conflict arises, it is our obligation to put the client’s interests over the interests of either employees or
the company.
The Code applies to “access” persons. “Access” persons are employees who have access to non-
public information regarding any clients' purchase or sale of securities, or non-public information
regarding the portfolio holdings of any reportable fund, who are involved in making securities
recommendations to clients, or who have access to such recommendations that are non-public.
CPR will provide a copy of the Code of Ethics to any client or prospective client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest
CPR does not buy or sell for Client accounts, securities in which CPR or a related person has a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
Principals and associates of CPR may buy or sell securities identical to those recommended to Clients
for their personal accounts. In order to mitigate conflicts of interest such as front running, employees
are required to disclose all reportable securities transactions as well as provide Advisor with copies of
their brokerage statements.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
Principals and associates of CPR will on occasion buy or sell for themselves securities, mutual funds
and/or insurance. In all cases, recommendations to Clients to purchase the same or similar securities
are made only after careful review of the Client's financial situation and the recommendation is found to
be suitable for their specific needs.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
CPR has identified registered broker-dealers to provide the necessary custodial and execution services.
CPR has made arrangements for custodial broker-dealers to provide the needed services at reasonable
and customary rates and are believed to be the best choice for the CPR 's Clients' needs. CPR will add
additional broker-dealer platforms or change a broker-dealer if CPR deems necessary for a variety of
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CPR Investments Inc.
factors being cost, accuracy and timeliness of trades, capacity and service. Representatives have
research available to them on the broker-dealer website or other outside sources, but such research is
obtained without a "soft dollar benefit" arrangement. CPR does not pay additional fees for any research.
CPR does not direct Client transactions to a particular broker-dealer in return for Client referrals or for
any other incentive which may not be in the best interest of the Client's needs.
• Directed Brokerage
In circumstances where a client directs CPR to use a certain broker-dealer, CPR still has a
fiduciary duty to its clients. The following may apply with Directed Brokerage: CPR's inability to
negotiate commissions, to obtain volume discounts, there may be a disparity in commission
charges among clients and conflicts of interest arising from brokerage firm referrals.
• Best Execution
Investment advisors who manage or supervise client portfolios on a discretionary basis have a
fiduciary obligation of best execution. The determination of what may constitute best execution and
price in the execution of a securities transaction by a broker involves a number of considerations
and is subjective. Factors affecting brokerage selection include the overall direct net economic
result to the portfolios, the efficiency with which the transaction is effected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-dealer, the value
of an ongoing relationship with such broker and the financial strength and stability of the broker.
• Soft Dollar Arrangements
The Securities and Exchange Commission defines soft dollar practices as arrangement under
which products or services other than execution services are obtained by Advisor from or through
a broker-dealer in exchange for directing client transactions to the broker-dealer. CPR does not
receive soft dollars.
Aggregating Securities Transactions for Client Accounts
CPR does on occasion execute portfolio transactions as part of concurrent authorizations to purchase
or sell the same security for another Client or one or more of our associated persons. CPR may choose
to aggregate trades for Client accounts with other Client accounts and personal accounts of persons
associated with CPR. When CPR places an aggregate trade, all participants included in the block
receive the same price per share on the trade. The price is calculated by averaging the price of all
shares traded. Due to the averaging of price over all of the participating accounts, aggregated trades
could be either advantageous or disadvantageous. The objective of the aggregated order will be to
allocate the execution in a manner that is deemed equitable to all the accounts involved.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved
Charles P Reinhold and Justin Reinhold monitor client accounts on an ongoing basis. They will monitor
the performance of the models in which clients participates and will rebalance clients’ positions based
on the models. If a client informs us of a change in his or her risk tolerance, we will adjust the account
accordingly. In the case of security specific events and market moving events, we will make
adjustments at the model level. Financial planning accounts are reviewed annually. The calendar is the
triggering factor. Accounts at Third Party Money Managers are reviewed when CPR receives their
statements - usually quarterly. Unscheduled review may occur as needed or if Client requests such.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws, new
investment information, and changes in a client's own situation.
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CPR Investments Inc.
Content of Client Provided Reports and Frequency
Clients of CPR receive quarterly reports from account custodians, mutual funds or other Third Party
Money Managers showing account values. Clients receive confirmations of all transactions unless they
choose to opt out.
Item 14: Client Referrals and Other Compensation
Economic benefits provided to the Advisory Firm from External Sources and Conflicts of Interest
CPR holds occasional training events for our representatives. At these events other Third Party
Investment Advisors are invited to attend to train our representatives about their products, in return for a
speaking slot on the agenda a cost will be imposed to them. This cost offsets the cost of the event. This
is a conflict of interest and is mitigated by our representatives by acting in the best interest of the Client
and by our Standard of Conduct stated earlier.
CPR receives a portion of the annual management fees collected by the Third Party Money Managers
(TPM) to whom CPR refers clients.
Financial consultants may be eligible for cash and non-cash compensation including bonuses, due
diligence/recognition trips and other benefits. Some of these programs may be financed in whole or in
part by unaffiliated third parties, including Third Party Money Managers, which may influence some
representatives to favor those managers. See the prior sections entitled “Fees and Compensation” and
“Other Financial Industry Activities and Affiliations” for more details regarding compensation and
conflicts of interests.
This situation creates a conflict of interest because CPR and/or its Investment Advisor Representative
have an incentive to decide what TPMs to use because of the higher referral fees to be received by
CPR. However, when referring clients to a TPM, the client’s best interest will be the main determining
factor of CPR.
Unaffiliated Investment Advisers may choose to utilize CPR’s services through a direct Sub- Advisory
relationship, or through an unaffiliated Turnkey Asset Management Provider (TAMP). Under the terms
of these arrangements, CPR may not execute an Investment Management Agreement directly with the
end client as CPR is acting strictly as a Sub-Adviser within the investment program. The investor’s
primary Adviser is responsible for reviewing client suitability, strategy selection and handling all client
communications.
Advisory Firm Payments for Client Referrals
CPR from time to time, may enter into agreements with individuals and organizations, which may be
affiliated or unaffiliated with CPR, that refer clients to CPR in exchange for compensation. All such
agreements will be in writing and comply with the requirements of Federal or State regulation. If a
client is introduced to CPR by a referring party, CPR may pay that referring party a fee. While the
specific terms of each agreement may differ, generally, the compensation will be based upon CPR’s
engagement of new clients and is calculated using a varying percentage of the fees paid to CPR by
such clients. Any such fee shall be paid solely from CPR’s investment management fee as described
in Item 5 above.
Each prospective client who is referred to CPR under such an arrangement will receive a copy of this
brochure and a separate written disclosure document disclosing the nature of the relationship between
the referring party and CPR and the amount of compensation that will be paid by CPR to the referring
party. The referring party is required to obtain the client’s signature acknowledging receipt of CPR’s
disclosure brochure and the referring party’s written disclosure statement.
Item 15: Custody
Account Statements
All assets are held at a qualified custodian. CPR's representatives will obtain written authorization from
the Client for fee deduction by executing the CPR Contract for Financial Advice. Clients will receive
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CPR Investments Inc.
account statements from the qualified custodian quarterly or more frequently. Clients should carefully
review their statements and compare to fees invoiced by CPR. Clients should contact CPR or their
representative with any questions.
CPR is deemed to have limited custody because advisory fees are directly deducted from Client’s
account by the custodian on behalf of CPR.
CPR is also deemed to have limited custody due to its Third-Party Standing Letters of Authorization
(“SLOA”).
CPR and its qualified custodian meet the following seven (7) conditions in order to avoid maintaining
full custody and be subject to the surprise exam requirement:
The Client provides an instruction to the qualified custodian, in writing, that includes the Client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
1.
The Client authorizes CPR, in writing, either on the qualified custodian’s form or separately, to
direct transfers to the third party either on a specified schedule or from time to time.
2.
The Client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the Client’s authorization and provides a transfer of
funds notice to the Client promptly after each transfer.
3.
The Client has the ability to terminate or change the instruction to the Client’s qualified custodian.
CPR has no authority or ability to designate or change the identity of the third party, the address,
4.
or any other information about the third party contained in the Client’s instruction.
5.
CPR maintains records showing that the third party is not a related party nor located at the same
address as CPR.
6.
The Client’s qualified custodian sends the Client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
7.
Item 16: Investment Discretion
Discretionary Authority for Trading
Each advisory Client grants CPR limited discretion by executing CPR's Contract for Financial Advice,
and completing the LPOA on the new account form, to determine the securities to bought or sold and
the quantity of each security to be bought or sold. Each advisory Client grants the custodian
authorization to withdraw the quarterly management fee. CPR is not required to contact advisory Client
when executing a transaction in a managed account.
CPR will consider Client's risk tolerance by using a questionnaire to determine Asset Allocation and
recommend models/strategies for investment planning based on the risk tolerance score results. Clients
may impose, add or modify any reasonable restrictions to the management of their account. Every new
account is reviewed by the CCO for risk tolerance and model/strategy recommendation of the
Representative. Clients are notified in writing at least once a year and in some cases quarterly to
contact CPR or their representative if any changes occur to change their investment strategy.
Item 17: Voting Client Securities
Proxy Votes
CPR does not vote proxies on securities. Clients are expected to vote their own proxies. The client will
receive their proxies directly from the custodian of their account or from a transfer agent.
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CPR Investments Inc.
When assistance on voting proxies is requested, Advisor will provide recommendations to the client. If a
conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Advisor does not serve as a custodian for client
funds or securities and Advisor does not require prepayment of fees of more than $1200 per client and
six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments to
Clients
CPR has no condition that is reasonably likely to impair our ability to meet contractual commitments to
our clients.
Bankruptcy Petitions during the Past Ten Years
CPR has never filed a bankruptcy petition.
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CPR Investments Inc.
Item 1: Cover Page Supervised Person Brochure
Part 2B of Form ADV
Charles P. Reinhold
1600 Parkdale Road, Suite 201
Rochester, MI 48307
PHONE: 800-213-1164
WEBSITE: www.cprinvestmentsinc.com
This brochure provides information about Charles P. Reinhold and supplements the
CPR Investments Inc. brochure. You should have received a copy of that brochure.
Please contact Charles P. Reinhold if you did not receive CPR Investments Inc.’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Charles P. Reinhold (CRD #1464960) is available on the
SEC’s website at www.adviserinfo.sec.gov.
January 27, 2026
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CPR Investments Inc.
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer - Charles P. Reinhold
• Year of birth: 1955
Item 2: Educational Background and Business Experience
Educational Background:
• No formal education after high school
Business Experience:
• CPR Investments Inc., Managing Member, CEO, CCO & Investment Advisory Rep, March
2006 to present
• Ausdal Financial Partners, Registered Representative, September 2015 to present
• CPR Financial Group LLC; Managing Member, Insurance Agent; April 2009 to present
• Washington Township, Township Trustee, November 2024 to present
• HBW Advisory Services LLC, Managing Member, CCO &Investment Advisor Rep November
2009 to September 2015
• HBW Securities LLC, Registered Representative, Jan 2006 to September 2015
• HBW Insurance & Financial Services, Representative, June 2002 to September 2015
• HBW Mortgage Inc.; Director of Sales/Loan Officer; April 2006 to March 2010
Item 3: Disciplinary Information
Criminal Action: None to report.
Administrative Proceedings: None to report.
Self-Regulatory Organization Proceedings: None to report.
Item 4: Other Business Activities Engaged In
Charles Reinhold is also a licensed insurance agent with CPR Financial Group LLC. Charles Reinhold
may offer services through CPR Financial Group LLC and receive compensation in the form of
commissions or servicing fees from the following services: Living Trusts, HR/Payroll Services, Life
Insurance, Disability Insurance, Long-term Car Insurance and Fixed/Indexed Annuities. Approximately
5% of Mr. Reinhold’s time is spent in this practice. Mr. Reinhold is also a registered representative of
Ausdal Financial Partners, a broker dealer. Approximately 10% of his time is spent on these activities.
From time to time, he will offer clients products and/or services from these activities.
This represents a conflict of interest because it gives an incentive to recommend products and services
based on the commission and/or fee amount received. This conflict is mitigated by disclosures,
procedures, and the firm’s Fiduciary obligation to place the best interest of the client first and the clients
are not required to purchase any products or services. Clients have the option to purchase these
products or services through another insurance agent or broker dealer of their choosing.
Charles Reinhold is also Trustee for Washington Township. Less than 5% of his time is spent in this
practice. This does not represent a conflict of interest as Washington Township is not a client of CPR.
Item 5: Additional Compensation
Charles P. Reinhold receives additional compensation as an insurance agent and representative of
CPR Financial Group LLC as well as a registered representative of a broker dealer.
Item 6: Supervision
Charles P. Reinhold is sole owner and operator of CPR Investments Inc. The services offered by
Charles P. Reinhold will consider client’s risk tolerance by using a questionnaire to determine Asset
allocation and recommend models/strategies for investment planning based on the risk tolerance score
results. Clients are reminded quarterly to update CPR Investments Inc. of any changes in their risk
tolerance. Charles Reinhold monitors all model/strategies offered by CPR Investments Inc. on a regular
basis. Charles Reinhold can be reached at 800-213-1164.
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CPR Investments Inc.