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Item 1 Cover Page
CreativeOne Wealth, LLC
6330 Sprint Parkway, Ste. 400
Overland Park, KS 66211
913-402-7897
Form ADV Part 2A
April 15, 2025
www.CreativeOneWealth.com
This Brochure provides information about the qualifications and business practices of
CreativeOne Wealth LLC (“C1W, LLC”). If you have any questions about the contents of this
Brochure, please contact C1W Compliance at 913-402-7897 or by email at
compliance@creativeonewealth.com
is also available on
The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority. Additional
information about C1W, LLC
the SEC’s website at
www.adviserinfo.sec.gov. The Firm’s CRD number is 281213. Any reference to C1W, LLC as
a “registered investment adviser” or as being “registered” does not imply a certain level of skill
or training.
CreativeOne Wealth, LLC
Form ADV Part 2A
April 15, 2025
1
Item 2 - Material Changes
Item 2 discusses material changes that were made to this Brochure since the last update. It
does not describe other modifications to this Brochure, such as updates to dates and numbers,
stylistic changes, or clarifications. The following material change(s) have been made since
the last amendment on September 30, 2024:
Item 14 - Client Referrals and Other Compensation.
• Added language to reflect C1W, and/or its IARs, the ability to receive additional
compensation or to receive expense reimbursement from strategic sponsors or third
parties which could present a conflict of interest.
The Firm encourages all current and prospective clients to read this Brochure carefully and,
in its entirety, and to discuss any question you may have with us.
Pursuant to SEC Rules, we will provide you a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business’ fiscal year. We may
provide other ongoing disclosure information about material changes as necessary.
CreativeOne Wealth, LLC
Form ADV Part 2A
April 15, 2025
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Item 3 – Table of Contents
1
Item 1 – Cover Page
2
Item 2 – Material Changes
3
Item 3 – Table of Contents
4
Item 4 – Advisory Business
7
Item 5 – Fees and Compensation
12
Item 6 – Performance Fees
12
Item 7 – Types of Clients
12
Item 8 – Methods of Analysis, Investment Strategies, Risk of Loss
19
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities and Affiliations
19
Item 11 – Code of Ethics, Participation/Interest in Client Transactions, Personal Trading 22
23
Item 12 – Brokerage Practices
25
Item 13 – Review of Accounts
26
Item 14 – Client Referrals and Other Compensation
28
Item 15 – Custody
28
Item 16 – Investment Discretion
29
Item 17 – Voting Client Securities
29
Item 18 – Financial Information
CreativeOne Wealth, LLC
Form ADV Part 2A
April 15, 2025
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Item 4 – Advisory Business
Description of the Advisory Firm
CreativeOne Wealth, LLC (hereinafter “we”, “us”, the “Firm” or “C1W”) is an investment adviser
registered with the United States Securities and Exchange Commission (“SEC”) and is a
Limited Liability Company organized under the laws of the State of Kansas. C1W filed its
application to become registered as an investment adviser on September 25, 2015.
The primary owners of C1W are CM2 Holding Company, Inc., See Also, LLC, and JRC Equity
Partners, LLC.
Advisory Services Offered
The Firm provides Asset Management and Financial Planning Services through its Investment
Adviser Representatives (“IARs”) for its clients, each of which is described below. IARs are
generally independent contractors of the Firm. They may have their own business entities with
trade names, logos, and websites that they use in marketing the services they provide through
C1W. Such business entities are generally owned by one or more IARs of the Firm, not the
Firm itself. The names of these business entities are set out in the IAR’s ADV 2B Brochure
Supplement. Clients should understand that the businesses are generally legal entities of the
IAR and not of the Firm or the custodian. Additionally, the business entities owned by the IAR
may provide services other than investment advice. IARs may choose to use the CreativeOne
Wealth name instead of setting up their own business entity. In this case, the IARs are not
owners of CreativeOne Wealth. All IARs are under the supervision of the Firm and the advisory
services of the IAR are provided through the Firm.
Clients collaborate with a C1W IAR to determine which services to employ to best help clients
reach their financial goals. The Firm will maintain the direct contractual relationship with each
client and obtain, through such agreements, the authority to engage independent third-party
managers, as applicable.
Asset Management Services
The Firm’s principal service is fee-based investment advisory services (“Asset Management
Services”). We manage investment portfolios on a discretionary basis consistent with clients’
investment objectives and guidelines. Prior to engaging C1W to provide Asset Management
Services, the client is required to enter into a written agreement (titled a “Discretionary
Investment Management Agreement” or “DIMA”) with the Firm setting forth the terms and
conditions under which the firm shall render its services. The DIMA grants us discretionary
authority to manage the client’s investments based on the individual needs, goals, objectives,
investment time horizon, and risk tolerance of each client. The Firm will not assume any
responsibility for the accuracy of information provided by the client, and we are not obligated
to verify any information received from the client or from the client’s other professionals (e.g.,
attorney, accountant, etc.) and is expressly authorized to rely on such information.
The Firm uses documents designed to ascertain client suitability which is analyzed by our
IARs. Once the analysis is complete, the IAR develops an investment strategy with the
prospective client that addresses specific investment criteria and allocation of the client’s
assets. Asset management services include but are not limited to the development of an
Investment Strategy; analysis and monitoring of Asset Allocation; Risk Tolerance evaluation;
Personal Investment Policy for Model Portfolios; Asset Selection; and Regular Portfolio
Monitoring. The IAR evaluates the current investments of each client, with respect to their risk
tolerance levels and time horizon. We request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction when investing in model strategies. In certain circumstances, however, the clients’
accounts may be administered by the IAR on a non-discretionary basis.
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April 15, 2025
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Investments managed by the Firm through the C1W Platform (C1W’s online portal that
provides performance reporting, proposal generation, and document storage) are custodied
at the brokerage firm ("Custodian") through which transactions are placed. Clients should be
aware that IARs may make different recommendations with respect to the same securities
based upon each client’s suitability profile. Rebalancing of the asset allocation models will
occur as necessary. Account rebalancing is accomplished by buying and selling shares of
stocks, mutual funds, or exchange-traded funds to reach target allocations.
Selection of Other Advisers
The Firm has discretion to choose third-party investment advisers (depending on the
contractual relationship, these third-party advisers may be referred to as “Sub-Advisers” or
“Model Managers”) to manage all or a portion of the client's assets. Third-party advisers
exercise the same degree of discretion as afforded to C1W by the client (see also Item 16).
However, clients may specify from the third-party investment advisers on the C1W platform
which third-party adviser they would like to use.
We may also refer clients to unaffiliated third-party registered investment advisers, commonly
referred to as a “Solicitor Relationship.” Under these arrangements, the Firm will typically
receive a portion of the ongoing advisory fees collected by the third-party adviser for services
provided to clients. IARs may also assist the third-party adviser with the ongoing management
of the client’s accounts. However, we will only refer clients to third parties if it is in line with
the client’s objectives and best interests.
Financial Planning and Investment Consultative Retainer Services
Through C1W IARs, we offer comprehensive financial planning services for individuals,
families, and businesses. Financial Planning services include data gathering and analysis,
along with creating a financial plan with specific recommendations and implementation advice
tailored to client needs. Depending on the individual client’s needs, specific areas of planning
advice can include investment planning, insurance needs assessment and advice, retirement
planning, cash flow management, debt consolidation, capital needs assessments, educational
planning, estate planning, and business planning. Clients must sign a Financial Planning
Services Agreement when contracting with the Firm for this service. The plan must be
delivered no later than six (6) months after the Agreement has been signed and payment
received by the Firm.
The IAR may also, as requested, recommend changes to the client’s investment portfolio or
plan in writing. Changes in the client’s financial condition, personal circumstances, goals, or
general economic conditions may trigger changes in the plan. To the extent material changes
have occurred to a client’s circumstances or goals, or to the extent a client requests a new
strategy or project, thereby causing a significant change to the existing plan, the client will be
asked to sign a new Financial Planning Services Agreement. The client may contact the IAR
as often as needed.
Clients decide which investment recommendations to accept and implement in connection
with the financial plan. Clients are also free to select any brokerage, insurance, or other
product provider to purchase (or sell) the investments, insurance, or other products discussed
with the IAR.
All planning is based on information provided by the client. It is the client’s responsibility to be
certain the Firm has current and accurate information to enable to prepare the initial plan. It
is the client’s responsibility to inform the IAR of material changes affecting the investments
and planning strategies implemented.
The client is under no obligation to act on the IAR’s financial planning recommendations. If
the client elects to act on any of the recommendations made in a financial plan, the client is
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Form ADV Part 2A
April 15, 2025
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under no obligation to effect such recommendations through C1W, or our affiliated insurance
broker, CreativeOne Marketing ,LLC, or our affiliated broker-dealer, CreativeOne Securities,
LLC, as applicable, or through the IAR in his or her capacity as an insurance agent or
registered representative of a broker-dealer as applicable. Please refer to Item 10, Other
Financial Industry Activities and Affiliations for more information. The Firm’s financial planning
services or any products recommended within a financial plan are not necessarily at the lowest
available cost.
We also offer investment consultative retainer services. Similar to financial planning
arrangements, our retainer service does not include active management of client assets.
Rather, the Firm’s investment consultative services include providing client with ongoing and
continuous consultative support addressing the client's financial circumstances and goals
based on the client's current financial situation and the client's future needs and objectives.
Through this service, clients will receive copies of notes from meetings and/or consultations
with the C1W IAR and a written summary of the advice provided if requested. Our consultation
agreements automatically terminate at the earlier of (i) the client’s assets becoming actively
managed by C1W or (ii) after six months since execution of the contract.
Retirement Plan Consulting Services
A C1W IAR may provide consulting services for an employer-sponsored retirement plan
(“Sponsor”). Per the Retirement Plan Consulting Agreement, C1W agrees to provide non-
fiduciary investment related educational information and related services to the Sponsor. Plan
participants should not assume that general informational materials or educational sessions
devised and/or provided by the Firm on behalf of the Sponsor serves as the receipt of, or as a
substitute for, personalized investment advice from the Firm, or from any other investment
professional. To the extent that any participant requires initial or ongoing personalized
investment advice, he/she is encouraged to consult with the investment professional of his/her
choosing. C1W shall have no discretionary authority or discretionary responsibility in the
administration of the Sponsor’s plan.
Serving as a Sub-Adviser to Independently Sponsored Advisory Programs
We may participate as a sub-adviser under other firms’ advisory programs. In these
arrangements, a Registered Investment Adviser (“RIA”), for which we are providing sub-
advisory services, would recommend to a client that the client invests in models available on
the C1W platform. In our role as sub-advisor, C1W will not provide individualized investment
advice or recommendations or review any advice or recommendations made by the RIA. The
RIA is solely responsible for complying with all federal and state rules and regulations. The
Firm receives a fee from the RIA. The RIA may choose the investment strategies implemented
which may or may not include C1W’s proprietary models. The RIA collects the client’s
investment objectives for which we are providing sub-advisory services. Clients of third-party
RIAs using the Firm’s sub-advisory services should evaluate whether this program is suitable
for their needs and objectives, and whether comparable or similar services are available at a
lower cost elsewhere.
We serve as sub-adviser to the AdvisorShares STAR™ Global Buy Write Exchange Traded
Fund (“ETF”) (Ticker: VEGA) for which it earns a management fee of 55 basis points (bps).
C1W invests client assets in the VEGA ETF. In such situations, C1W will earn 55 bps more
on the client’s assets so invested, in addition to the fees paid directly from the client to C1W
on those same assets. In the STAR™ Spectrum VEGA Core Plus Model, C1W will earn 55
bps more on the client’s assets so invested but charges a lower fee on the same assets paid
directly by the client. C1W will honor any written client request to not purchase the VEGA ETF
within the client's account wherein C1W is also receiving an advisory fee. Unless an
exemption exists under applicable ERISA or Employee Benefits Security Administration
guidance, C1W will not retain both a management fee from the VEGA ETF and an advisory
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fee for and services provided with respect to any ERISA-qualified plan. Refer to Item 5 – Fees
and Compensation for further description of fees.
Services Limited to Specific Types of Investments
The Firm generally limits its investment advice to mutual funds, fixed income securities, real
estate funds (including traded REITs), variable annuities, equities, exchange-traded funds,
options, corporate bonds, treasury inflation protected/inflation linked bonds and non-U.S.
securities. We may use other securities as well to help diversify a portfolio when applicable.
A. Client Tailored Services & Client Imposed Restrictions
Specific client investment strategies and their implementation are dependent upon each
client’s current financial situation (including, but not limited to income, tax levels, and risk
tolerance levels). Clients may impose restrictions on investing in certain securities or types of
securities in accordance with their values or beliefs. To implement such restrictions, the client
must inform his or her IAR of the restrictions in writing. If, for any reason, we are unable to
meet the client restrictions, the firm and/or IAR will notify the client. If the restrictions prevent
the Firm from properly servicing the client account, or if the restrictions would require us to
deviate from our standard suite of services, we reserve the right to end the relationship.
B. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative fees.
The Firm does not sponsor any wrap fee programs. However, we have a sub-advisory
relationship with Betterment, LLC/MTG LLC (aka “Betterment Securities”). Betterment
sponsors a wrap fee program named “Betterment for Advisors.” Betterment manages the
accounts in the wrap program and remits a portion of the fee collected to the Firm.
C. Assets Under Management
C1W has the following regulatory assets under management:
Discretionary Amounts:
$4,828,907,475
Non-discretionary Amounts:
$0.00
Calculated As Of:
December 31, 2024
Item 5 - Fees and Compensation
Fees paid to C1W are for the Firm’s Advisory Services, sub-advisory services and for referring
clients to third-party firms (i.e., “solicitation fees”). The Firm also receives fees for sub-advisory
services provided to VEGA ETF. Our fees do not include, for example, charges the client may
incur from independent third parties such as accountants and attorneys. The Firm charges
fees based on the type of service to be provided. The fees charged by C1W for its Advisory
Services will be documented in each client’s written agreement with the firm. In situations
where our fees are deducted separately than from a third-party manager’s, it will be
documented in the client’s agreement. Although C1W believes its advisory fees are
competitive, clients should be aware that lower fees for comparable services may be available
from other sources.
A.
Asset Management Fees
Fees are generally negotiable. The fee schedule will be signed in the Schedule A of the Client
Discretionary Investment Management Agreement (“DIMA”). IARs may recommend
strategies outside the C1W Platform. The RIA Fee includes (i) an initial analysis and periodic
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re-evaluation of the client’s investment objectives and needs, and discretionary allocation
among portfolio managers, (ii) ongoing advisory services, including fees of portfolio
managers/Sub-Advisers, and (iii) Access to the C1W Platform, including client portal, account
aggregation, reporting statistics, and secure document storage vault.
IARs may negotiate the fee with each C1W client for services provided, including those noted
above in Item 4. Thus, fees may vary between clients and from other IARs providing similar
services. The range of fees for various asset management services offered by C1W are
typically between .25% - 2.25%.
Fees for Asset Management Services are deducted from the client’s investment account. Any
prepaid fee that is unearned is prorated and returned to the client. Clients should also be
aware that, absent transaction charges, total fees exceeding 2% per year are generally
considered higher than those charged by other comparable services available to a client.
Given their active management style and internal holdings, some models managed by C1W
may exceed 2.00%. Fees for financial planning services may be deducted from a client’s
investment account or paid directly to C1W.
From time to time, the fee deducted from the client’s investment account as illustrated on the
statement may differ from a manual calculation of the monthly or quarterly fee based on the
same account value. There are a number of reasons why this may occur, namely that fees
may be calculated in advance, based on average daily balance or in arrears. When calculated
in arrears, C1W includes accrued interest in our billable value, but not accrued dividends;
custodial statements use settlement date valuation instead of trade date valuation; the
custodial statement does not include all transactions that occurred towards the end of the
month such as pending trade settlements; and inflow and outflows of assets during the time
period. More information about billing specifics is available on request. Each quarter, the Firm
reviews a sampling of its calculation of fees and compares it to the balance that appears on
the custodial statement. Any material discrepancies are investigated and documented.
Clients are encouraged to closely review their custodial statements for accuracy.
Clients are encouraged to obtain and carefully review the contracts and disclosure documents
of the third-party manager and/or program sponsor whose services they are considering,
including Part 2A of Form ADV, so they fully understand the services being provided and fees
being charged. Clients are also encouraged to compare programs or similar services offered
by other investment advisers.
Asset management fees are withdrawn directly from the client's accounts with client's written
authorization on a monthly basis or quarterly basis. For asset management fees incurred on
accounts held outside of C1W, the client must complete an Outside Account Billing Agreement
electing to deduct fees for Outside Accounts from specified accounts managed by C1W or by
direct payment such as check. Generally, asset management fees are paid in arrears;
however, fees may be charged quarterly in advance for certain clients. Furthermore, fees are
negotiable with each of our clients until signed and agreed to in the final fee schedule attached
as Schedule A of the Client DIMA.
Negotiated Rate to Client
As stated within Schedule A or other fee schedule of the Client DIMA, client rates may be
negotiated between the Firm and the client. The negotiated rate is billed monthly or quarterly
in arrears or in advance for services rendered, as negotiated with the client. Fees for partial
periods are prorated based on the number of days the account was serviced during the
applicable period. Clients may terminate the agreement without penalty for a refund of
unearned advisory fees within five business days of signing the Client DIMA. Thereafter,
clients may terminate the DIMA generally with 30 days' written notice. Termination of this
Agreement will not affect (i) the validity of any action previously taken by C1W and third-party
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investment advisers under the agreement; (ii) the liabilities or obligations of the parties with
respect to transactions initiated before termination of the agreement; or (iii) client’s obligation
to pay the negotiated rate (prorated through termination).
The firm employs two different fee arrangements for C1W Select Asset Management Services.
Under the first arrangement, the “Floating Rate Method,” the rate charged to the client may
increase or decrease depending on the model portfolio(s) chosen by the IAR servicing the
account. For example, a hypothetical client’s Schedule A may state that the IAR receives 100
basis points, C1W receives 55 basis points, and the portfolio selected for the client charges
20 basis points for a combined fee of 175 basis points (i.e., 1.75%). However, should the IAR
invest the client’s assets into a third-party portfolio that charges 40 basis points, the fee
increases to 195 basis points (1.95%) for that portion of the client’s assets invested in the third-
party portfolio. Comparatively, if the same assets are later invested in a less expensive
portfolio, the overall fee paid by the client is reduced accordingly.
Under the second arrangement, the “Total Rate Method,” the rate remains constant regardless
of which portfolio(s) the client’s assets are invested in. If the IAR selects a less expensive
portfolio for the client, the portion of the overall fee payable to the IAR will increase. For
example, a hypothetical client’s schedule A may establish the client’s total fee at 1.75% with
C1W receiving 55 basis points. The remaining 1.20% is split between the IAR and the third-
party portfolio manager. If the IAR invests the client assets into a portfolio that charges 20
basis points, then the IAR earns 100 basis points. However, should the IAR invest the client’s
assets into a third-party portfolio that charges 10 basis points less, the portion of the fee
payable to the IAR is increased by the same amount (i.e., the IAR’s portion is increased 10
basis points from 100 basis points to 110).
The Total Rate Method creates a conflict of interest; the IAR has a financial incentive to
recommend a less expensive portfolio to a client, which may not be in the client’s best interest,
thereby resulting in a higher percentage of fees collected payable to the IAR. We mitigate this
conflict of interest in part by providing mandatory investment and suitability training to our IARs
on at least an annual basis. C1W also semi-annually reviews and monitors a random sample
of total rate method client’s portfolio managers and their performance. Additionally, C1W
analyzes client accounts during branch exams of our IARs’ individual practices. For more
information about our review process of client accounts, please refer to Item 13 - Review of
Accounts.
In addition to the asset management fee, there may be transaction, commission,
administrative, servicing, and other fees charged by the Custodian. IRA accounts may be
charged custodial or other service fees. If your account is invested in mutual funds, the mutual
fund company may assess administrative charges against your investment in that fund. These
fees are not charged by C1W, but rather by the product sponsor, brokerage firm, or custodian
firm. In the normal course of effecting transactions, prices for certain trades made on behalf
of your account may include mark-ups, mark-downs, and spread differentials.
Selection of Other Advisers Fees
C1W will be compensated via a fee share from other third-party advisers. These
arrangements will either be in the form of a Solicitor Relationship, wherein the Firm directs
clients to a third-party for advisory services, or a Sub-Advisory Relationship where a firm
manages all or a portion of the client's assets. The terms of these relationships, including
compensation, will be memorialized in each contract between C1W and each third-party
adviser.
These fees are negotiable, and this service may be cancelled with 30 days’ notice. The notice
of termination requirement and payment of fees for third-party investment advisers will depend
on the specific third-party adviser selected. C1W’s solicitor fee is based on the fair market
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value of the managed assets as determined on the last day of the applicable month/quarter or
the average daily balance of the assets during the preceding month/quarter. Some solicitors
working with C1W will bill quarterly in advance, however.
Whether C1W refers clients to a third-party RIA or engages a sub-adviser to aid the Firm with
managing all or portions of a client’s investments, fees owed to such third-party firms will be
deducted directly from client investment accounts. The timing, frequency, and method of
paying fees for selection of third-party managers will depend on the specific third-party adviser
selected and the arrangement between the third-party adviser and C1W.
Fees for the Firm Serving as a Sub-Adviser
We may also act as a sub-adviser to unaffiliated third-party advisers. C1W would receive a
share of the fees collected from the third-party adviser’s client. In the event a sub-adviser
selects C1W’s investment models, the fees are negotiated between the investment advisers
and clients. The notice of termination requirement and payment of fees for sub-adviser
services will depend on the specific third-party investment adviser engaging C1W as sub-
adviser. This relationship will be memorialized in each contract between C1W and each third-
party adviser.
C1W is a sub-adviser to the AdvisorShares STAR™ Global Buy Write ETF (VEGA) and earns
a sub-advisory fee for these services directly from the fund. In situations where the Firm
invests all or part of a client’s assets in the VEGA ETF, C1W will receive a sub-advisory fee of
55 bps from this ETF in addition to an investment management fee from the client. The
STAR™ Spectrum VEGA Core Plus Model (“VEGA Core Plus”) consists of a Buy-Write “core”
comprised of the VEGA ETF and surrounded by a select group of actively managed satellite
and fixed-income investments. The client’s VEGA Core Plus Model assets invested in the
VEGA ETF are excluded from the management fee that the client pays to C1W for
management of the VEGA Core Plus Model. C1W will honor any written client request to not
purchase the VEGA ETF within the clients’ account wherein C1W is also receiving an advisory
fee. Clients should note that they have the option to purchase the VEGA ETF through other
brokers or agents not affiliated with C1W. Unless an exemption exists under applicable ERISA
or Employee Benefits Security Administration guidance, C1W will not retain both a
management fee from the VEGA ETF and an advisory fee for and services provided with
respect to any ERISA qualified plan.
There are potential conflicts of interest related to C1W’s role as and use of Sub-Advisers.
Please review Item 10 - Other Financial Industry Activities and Affiliations for more information
about the conflicts of interest presented by these arrangements and how we mitigate them.
Fees for C1W’s sub-advisory services will be withdrawn from clients’ accounts, as disclosed
in each contract between the third-party adviser and the client.
Financial Planning Services
As mentioned under Item 4, Advisory Services Offered, through C1W IARs, we offer
comprehensive financial planning services for individuals, families, and businesses, Fees
charged for Financial Planning are negotiable and are based on a fixed fee-per-project basis,
or on an hourly, monthly, or quarterly fee basis, or a combination of these methods. The hourly
rate stated within Schedule A of the Client Financial Planning Agreement. These rates may
be negotiated.
Hourly rates and total fees are determined by each IAR estimating the complexity of the client’s
circumstances, the level of skill required to perform the service, and the amount of time that
will be required to perform research, analysis, and plan preparation. The estimated fee is
disclosed to the client prior to contract signing.
The fees described above may change based on special situations such as an expansion of
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a project, increase in the number of reviews, more specialized needs of the client, more
complex planning, or more detailed reporting. Before such a change may be made, the client
is given 30 days' prior written notice.
Each client retains the right to terminate the Financial Planning Services Agreement with C1W
at any time, in writing and without prior notice, for any reason. The Firm retains the right to
terminate any engagement at any time, for any reason, by giving 10 days’ written notice. Any
unearned pre-paid fee is returned to the client upon termination. When calculating any refund,
a pro rata amount shall apply to work already performed on a fixed fee basis.
The fee is payable directly by a client or through deduction from the client’s investment
account. Payment arrangements are established in the Financial Planning Services
Agreement. The fee may be waived in whole or in part by the IAR or C1W at their sole
discretion.
Fees do not include product transaction commissions, or the fees for third-party professional
services, e.g., investment managers, attorneys, accountants or other third parties.
Investment Consultative Services Retainer Agreement
As mentioned under Item 4 Advisory Services Offered, the Firm also offers investment
consultant services for individuals, families, and businesses. Fees charged for consultant
services are negotiable and are based on a fixed rate. The fee ranges depending on the
complexity and nature of the services.
Total fees are determined by each IAR estimating the complexity of the client’s circumstances,
the level of skill required to perform the service, and the amount of time that will be required
to perform research, analysis, and consultation. The estimated fee is disclosed to the client
prior to contract signing.
The fees described above may change based on special situations such as an expansion of
a project, increase in the number of reviews, more specialized needs of the client, more
complex planning, or more detailed reporting. Before such a change may be made, the client
is given 30 days' prior written notice. Retainer Agreements are valid for six (6) months after
signing the Agreement.
Each client has the right to terminate the Retainer Agreement with C1W at any time, in writing
and without prior notice, for any reason. C1W has the right to terminate any engagement at
any time, for any reason, by giving 10 days’ written notice. Any unearned pre-paid fee is
returned to the client upon termination. When calculating any refund, a pro-rata amount shall
apply to work already performed on a fixed fee basis.
The fee is payable directly by a client and not deducted from the client’s account. Payment
arrangements are established in the Retainer Services Agreement. The fee may be waived
in whole or in part by the IAR or C1W at our sole discretion.
Fees do not include product transaction commissions, or the fees for third-party professional
services, e.g., investment managers, attorneys, accountants or other third parties.
Retirement Plan Consulting Services
For employer sponsored retirement plans ("Sponsor”), C1W will be compensated as
determined by the Sponsor and/or from each participant’s account for its consulting services.
Fees will be debited from participant accounts following each calendar month or quarter
(however specified by applicable Recordkeeper) after the plan has been funded.
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Client Responsibility for Third-Party Fees
All fees paid to C1W for investment advisory services are separate and distinct from the fees
and expenses charged by mutual funds, exchange-traded funds, variable annuities, and other
investment advisers, broker/dealers and custodians retained by clients, if any. Such fees and
expenses are described in each mutual funds and variable annuity’s prospectus, each third-
party investment adviser’s Form ADV Part 2A, Wrap Brochure or similar disclosure statement,
and by any broker/dealer or custodian retained by a client.
Furthermore, clients will incur brokerage commissions and other execution costs charged by
the custodian or executing broker/dealer in connection with transactions for a client’s account.
Clients should further understand that all custodial fees and any other charges, fees, and
commissions incurred in connection with transactions for a client’s account will be paid out of
the assets in the account. Please refer to Item 12 - Brokerage Practices for additional
important information about the brokerage and transactional practices of C1W.
Prepayment of Fees
Asset Management Fees
The Firm usually bills its investment management fees monthly or quarterly in arrears based
upon fair market value of the managed assets as determined on the last day of the applicable
month or based on the average daily balance for the account during the previous
month/quarter. However, C1W may, from time to time, bill its investment management fees
monthly or quarterly in advance for services rendered, as negotiated with the client. Fees for
partial periods are prorated based on the number of days the account was serviced.
Financial Planning and Investment Consultative Retainer Service Fees
Any unearned prepaid fee is returned to the client upon termination. In no instance will Clients
pay six (6) months or more in advance before receiving a financial plan or consultative
services.
Outside Compensation for the Sale of Securities to Clients
Certain supervised persons may be eligible for compensation for the sale of securities or other
investment products. Further information regarding this arrangement can be found in Item 10.
Item 6 - Performance Fees
We do not charge fees based on the performance of the portfolio.
Item 7 - Types of Clients
We mainly provide advisory services to individuals, high-net-worth individuals, and third-party
investment advisers through our sub-advisory services. C1W also has other types of clients,
including corporations and other businesses, non-profits, and some 401(k)s and other
employer-sponsored retirement accounts. The Firm provides advisory services to other types
of clients besides these.
The Firm typically requires a minimum investment amount in our Models to ensure the
objective of the model can be met. However, under limited circumstances and the discretion
of the CCO or his or her designee, exceptions may be made.
Item 8 - Methods of Analysis, Investment Strategies, Risk of Loss
Investing in securities involves a significant risk of loss, including loss of principal. Clients
should be aware that there may be a loss or depreciation to the value of the client’s account,
which clients should be prepared to bear. There is no assurance that a positive return will be
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obtained in any managed investment account program. Neither C1W nor any selected third-
party investment advisers guarantee the performance of the account, promise any specific
level of performance, or promise that investment decisions, strategies or overall management
of the account will be successful. C1W does not represent, guarantee or imply that the
services or methods of analysis employed by the firm can or will predict future results,
successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. Investment decisions are subject to various market, currency,
economic, political, interest rate and business risks, and will not necessarily be profitable.
A. Methods of Analysis and Investment Strategies
Methods of Analysis
The Firm’s methods of analysis include charting analysis, fundamental analysis, technical
analysis, cyclical analysis, quantitative analysis and modern portfolio theory.
Charting analysis involves the use of patterns in performance charts. We use this technique
to search for patterns used to help predict favorable conditions for buying and/or selling a
security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data, primarily price and volume.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a given
level of expected return, each by carefully choosing the proportions of various assets.
Quantitative Analysis is a technique that uses mathematical and statistical modeling,
measurement, and research to understand behavior. Quantitative analysts represent a given
reality in terms of numerical value. Quantitative analysis is applied to the measurement,
performance evaluation, valuation of a financial instrument, and predicting real-world events
such as changes in a country's gross domestic product (GDP).
Investment Strategies
The Firm utilizes a blend of model portfolios and boutique individual equity investment
managers. The model portfolios consist mainly of ETFs, but some mutual funds are included
when justified by their alpha performance (the excess returns earned on an investment above
the benchmark return) or by their managers’ knowledge and expertise within their fund
objective or asset class. The model portfolios are broken down between risk-based asset
allocation models and other more specifically targeted models for income or all equity
exposure. The boutique individual investment managers are utilized for individual stock
selection targeting a given asset class.
Asset Allocation
The Firm utilizes different investment managers to provide their risk-based asset allocation
models, including C1W’s proprietary models. Each manager provides risk-based models
ranging from conservative to aggressive or growth, Each manager has its own philosophy and
process to construct their models, but they all have the goal of targeting a specific asset
allocation and risk level.
C1W’s proprietary model suite consists of three versions of “Core” risk-based asset allocation
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that rebalance annually.
models. The Core ETF model consists only of ETFs. The Core and Core Tax-Aware versions
are for larger accounts and include ETFs and mutual funds. C1W also offers an
environmental, social, and governance (ESG) version of risk-based models and a sector
rotation model consisting of ETFs. For smaller accounts, C1W offers Long Horizon ETF only
models
The Firm’s proprietary models utilize quarterly
trades/rebalances, and potential ad hoc trades given the investment landscape. The Core
Tax-Aware model trades semi-annually. Target equity/fixed income targets across models
can vary +/-5%.
Third party managers primarily utilize ETFs in their models but may use mutual funds. These
managers typically rebalance quarterly; however, some of the more tactical third-party
managers will make minor shifts throughout the year while still staying within a 10 - 15% range
of their broad equity and fixed income target asset allocations. Another third-party manager
produces models that rebalance quarterly. Lastly, C1W also offers a Biblically responsible
risk-based ETF model suite.
Income Models
The Firm utilizes three proprietary risk-based income generation models that primarily consist
of both equity and fixed income-based ETFs but may use Mutual Funds. C1W also utilizes
other firms for their fixed income expertise, including a municipal ETF portfolio.
Additional ETF models outsourced from other investment managers include:
● A suite of risk-based models comprised of ETFs and Mutual Funds to meet different
levels of risk while providing a diversified combination of investment vehicles.
● Targeted ETF models are designed as building blocks in overall portfolio construction.
Sector Rotation, Fixed Income and Equity models. Models have varied management
styles to provide advisors with both active and passive strategic versions of model
management.
● Tax aware ETF models.
● Liquid Alternative ETF model that uses non-traditional investment strategies in an effort
to provide increased diversification.
● A tactical ETF model with the ability to move from 100% invested to 100% cash. The
goal of this strategy is to provide higher than average risk-adjusted returns while
lowering the volatility of the overall client portfolio.
● Equity income strategy that utilizes equity ETFs to generate income for the client; and
● Disruptor portfolios designed to target niche ETFs and to take advantage of their
growth potential and disruptive tendencies.
Individual Investment Managers
The Firm utilizes third-party investment managers for a variety of strategies. These include
individual Equity and Fixed Income portfolios in specified asset classes. The managers
provide portfolios of individual securities, and the Firm executes the trades on behalf of the
client, according to the portfolio delivery instructions. The managers include Large cap, Small-
Mid cap, Small cap, REITs, International and ESG.
Other third-party investment manager strategies include:
• Tax-optimized indexed equity separately managed accounts (SMAs) from standard
indexes to blended benchmarks for custom exposure. These strategies may also
incorporate values aligned investing and factor tilts.
• Concentrated stock hedging solutions utilizing options which may reduce the risk of
the underlying position.
• Unified Managed Account (UMA) program for higher net worth clients that combines
SMAs from multiple third-party managers which may include stocks, bonds, and other
diversifying asset classes.
• Private Equity Manager for high net worth/accredited investors.
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• Private credit offering for eligible clients investing directly in loans made to middle-
market companies.
• A non-traded US Government Income REIT that investments in institutional quality real
estate with leases backed by the full faith and credit of the U.S. Government.
The Firm will allow some advisers to select individual investment managers. These are one-
off adviser driven instances.
IAR Managed (Adviser Select Program):
This Program is offered through C1W’s IARs where they are permitted to build and trade
unique portfolios held in your account on a discretionary basis. The portfolios will be allowed
on the platform for only that IAR’s clients’ usage.
B. Material Risks Involved
Charting analysis strategy involves using and comparing various charts to predict long and
short-term performance or market trends. The risk involved in using this method is that only
past performance data is considered without using other methods to crosscheck data. Using
charting analysis without other methods of analysis would be assuming that past performance
will be indicative of future performance. This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in stocks
that are undervalued or priced below their perceived value. The risk assumed is that the
market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always follow
patterns and relying solely on this method may not account for new emerging patterns.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are two-fold: (i) the
markets do not always repeat cyclical patterns; and (ii) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to exploit.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one. Thus,
an investor will take on increased risk only if compensated by higher expected returns.
Conversely, an investor who wants higher expected returns must accept more risk. The exact
trade-off will be the same for all investors, but different investors will evaluate the trade-off
differently based on individual risk aversion characteristics. The implication is that a rational
investor will not invest in a portfolio if a second portfolio exists with a more favorable risk-
expected return profile – i.e., if for that level of risk an alternative portfolio exists which has
better expected returns.
Long-term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that will
typically surface at various intervals during the time the client owns the investments. These
risks include but are not limited to inflation (purchasing power) risk, interest rate risk, economic
risk, market risk, and political/regulatory risk.
Cybersecurity Risk: Investment advisers and their service providers may be prone to
operational and information security risks resulting from cyber-attacks. Cyber-attacks include,
among other behaviors, stealing or corrupting data maintained online or digitally (including, for
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example, through cyber- attacks known as “phishing” and “spear-phishing”), denial-of-service
attacks on websites, the unauthorized release of confidential information and causing
operational disruption. Cyber-attacks may interfere with the processing of transactions, cause
the release of private information or confidential information of C1W, cause reputational
damage, and subject C1W to regulatory fines, penalties or financial losses, reimbursement or
other compensation costs, and/or additional compliance costs. While C1W has established
business continuity plans and systems designed to prevent such cyber-attacks, there are
limitations in such plans including the possibility that certain risks have not been identified.
Selection of Other Advisers: Although C1W will seek to select only money managers who
will invest clients' assets with the highest level of integrity, C1W's selection process cannot
ensure that money managers will perform as desired and C1W will have no control over the
day-to-day operations of any of its selected money managers. C1W would not necessarily be
aware of certain activities at the underlying money manager level, including without limitation
a money manager's engaging in unreported risks, investment “style drift,” regulatory breaches,
or fraud.
C. Risks Associated with Our Investment Strategies and Models
The implementation and composition of our asset management programs, including those
described above, is at the discretion of C1W and thus may not be what the client would want
at that specific time. As determined by our Investment Committee, C1W may elect to replace
a program or manager which could result in a program that is slightly different than the
previous program. C1W will keep consistent the clients’ stated risk tolerance when electing a
replacement model. We may use newly listed, low-asset, or low-volume investments in our
portfolios.
Investment advice and models provided by C1W may not be tax efficient. C1W does not
provide legal, accounting, or tax advice. Thus, clients should obtain independent tax, legal
and accounting advice before implementing any advice offered by C1W.
Comparing the performance of an account managed by C1W may be difficult as it is not easy
to find a comparable benchmark, and unmanaged indices such as the S&P 500 cannot be
managed and therefore are not suitable comparisons, either. Thus, it may not be possible for
clients to truly gauge how their portfolio is performing relative to the market when receiving
C1W’s services.
It may take an indeterminate amount of time to allocate the account assets to achieve the
chosen asset allocation, especially for small portfolios or if only subsequent deposits are to be
used to reallocate account assets. The number of securities in the portfolio will vary by the
model or strategy employed. If a client desires to achieve the chosen allocation as soon as
possible, or has specific prohibitions or trading criteria, the client must inform C1W of their
desire in writing; C1W is not always able to accommodate such requests.
CreativeOne Wealth’s STAR Spectrum VEGA models can accrue large amounts of cash in
the client’s account due to option strategies. Further, we may deem it necessary, or find it
desirable, to wait for better buying opportunities to reinvest the client’s money. This may cause
a portfolio to be out of balance for significant periods of time as compared to the target for
each asset class comprising STAR Spectrum VEGA models.
Clients must be willing to accept costs of short-term trading in C1W’s option-based asset
management strategies and Models.
Although C1W generally recommends clients purchase ETFs and mutual funds, at times we
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recommend clients purchase securities that involve greater risks related to liquidity, volatility,
earnings, headlines, interest rate, and potential unfavorable fluctuations in underlying asset
and/or index values. For example, international investments may be subject to economic or
political instability, credit risk, and exchange-rate fluctuations. Also, we may recommend a
client heavily weigh their portfolio in a single asset class or even a single security.
Some investments in certain funds used by C1W may be denominated in foreign currencies.
Changes in the relative values of foreign currencies (including the Euro) and the dollar,
therefore, will affect the value of investments in portfolios with these funds. Funds used may
purchase foreign currency futures contracts and options in order to hedge against changes in
the level of foreign currency exchange rates, but there can be no assurance that the client’s
portfolio will not be subject to significant fluctuations in foreign currency valuations.
Private investments intended for accredited investors are considered non-traded and may be
illiquid. These investment vehicles typically offer quarterly redemption windows equal to a
stated percentage of outstanding NAV, but these redemption windows are subject to the
discretion of the investment provider and client’s many not have access to their full investment
when needed.
D. Risks of Specific Securities Utilized
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose
money investing in mutual funds. All mutual funds have costs that lower investment returns.
The funds can be of bond “fixed income” nature or stock “equity” nature.
Equity investment generally refers to buying shares of stocks in return for receiving a future
payment of dividends and/or capital gains if the value of the stock increases. The value of
equity securities may fluctuate in response to specific situations for each company, industry
conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount of
the payments can vary. This type of investment can include corporate and government debt
securities, leveraged loans, high yield, and investment grade debt and structured products,
such as mortgage and other asset-backed securities, although individual bonds may be the
most well-known type of fixed income security. In general, the fixed income market is volatile
and fixed income securities carry interest rate risk. (As interest rates rise, bond prices usually
fall, and vice versa. This effect is usually more pronounced for longer-term securities.) Fixed
income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for
both issuers and counterparties. The risk of default on treasury inflation protected/inflation
linked bonds is dependent upon the U.S. Treasury defaulting; however, they carry a potential
risk of losing share price value. Risks of investing in foreign fixed income securities also
include the general risk of non-U.S. investing described below.
Exchange Traded Fund (“ETF”): An ETF is an investment fund traded on exchanges, similar
to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss in
the case of a stock holding bankruptcy). Areas of concern include the lack of transparency in
products and increasing complexity, conflicts of interest and the possibility of inadequate
regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver, etc.) specifically may be
negatively impacted by several unique factors, among them (i) large sales by the official sector
which own a significant portion of aggregate world holdings in gold and other precious metals,
(ii) a significant increase in hedging activities by producers of gold or other precious metals,
(iii) a significant change in the attitude of speculators and investors. Information on a specific
ETF risk and its policies regarding the above topics can be found in its prospectus and
Statement of Additional Information. Clients should review the prospectus before investing.
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Unit Investment Trust (“UIT”): A UIT is a product where a financial company buys or holds
a group of securities, such as stocks or bonds, and makes them available to investors as
redeemable units. UITs raise money typically in a one-time public offering, with each unit
representing ownership and a proportional right to income and capital gains generated by the
fund’s investments, typically either stocks or bonds. The performance of a UIT’s underlying
investments, minus fund fees, determines the trust’s investment return. UITs have a stated
expiration date based on what investments are held in their portfolio; when the portfolio
terminates, investors get their share of the UIT's net assets. The UIT will inherit all the risks
associated with the securities in which it invests, such as credit, business, and market risk.
Additionally, because UITs are not redeemable until the end of their respective terms, they are
also susceptible to liquidity risk.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions; competition from other properties offering the same or similar
services; changes in interest rates and in the state of the debt and equity credit markets; the
ongoing need for capital improvements; changes in real estate tax rates and other operating
expenses; adverse changes in governmental rules and fiscal policies; adverse changes in
zoning laws; the impact of present or future environmental legislation and compliance with
environmental laws.
Annuities are a product for those who may have the ability to pay a premium now and want
to guarantee they receive certain monthly payments or a return on investment later in the
future. Annuities are contracts issued by a life insurance company designed to meet
requirements or other long-term goals. Variable annuities are designed to be long-term
investments, to meet retirement and other long-range goals. Variable annuities are not
suitable for meeting short-term goals because substantial taxes and insurance company
charges may apply if you withdraw your money early. Variable annuities also involve
investment risks, just as mutual funds do. While C1W sells variable annuities, we do not sell
fixed, or equity-indexed annuities. As described in Item 10, most of C1W’s IARs are licensed
insurance agents and may recommend or include annuities as part of the client’s investment
strategy.
Non-U.S. Securities present certain risks such as currency fluctuation, political and economic
change, social unrest, changes in government regulation, differences in accounting and the
lesser degree of accurate public information available.
Options Trading. Writing and purchasing call and put options are highly specialized activities
and entail greater than ordinary investment risks. The successful use of options depends in
part on the future price fluctuations and the degree of correlation between the options and the
securities markets. The value of positions in options fluctuates in response to changes in the
value of the underlying security. There is also the risk of losing all or part of the cash paid for
purchasing call and put options. Assets covering written options cannot be sold. As a result,
there is a possibility that segregation of a large percentage of the assets could affect its
portfolio management as well as the ability to meet other current obligations. Unusual market
conditions or lack of a ready market for any particular option at a specific time may reduce the
effectiveness of the option strategies, and for these and other reasons option strategies may
not reduce the volatility to the extent desired. A reduction in the holdings of put options may
result in an increased exposure to a market decline. Cash secured puts are utilized when it is
more favorable than being long the underlying security.
The Options Clearing Corporation provides a comprehensive document disclosing the
characteristics of options and their risks. The document is titled “Characteristics and Risks of
Trading Standardized Options.” A copy may be obtained online at
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http://www.optionsclearing.com/about/publications/character-risks.jsp, or upon request, we
will provide you with a copy.
Digital Assets represent an emerging asset class that has not been fully defined. There
remains an overwhelming lack of clarity regarding the regulatory framework that will ultimately
govern this investing sector. Additionally, a considerable list of risk factors carries their own
range of probability and impact possibilities. Those risks include but are not limited to valuation
risk; liquidity risk; volatility risks; technology risk; and legal, tax, and regulatory risk.
Importantly, unless a Digital Assets is traded on an exchange, they are not backed by a central
bank or a national, supra-national or quasi-national organization, any hard assets, human
capital, or other form of credit.
Structured Notes. We offer our clients structured notes strategies. These strategies are
generally designed to provide clients with an alternative risk/reward payoff compared to
owning the same asset directly. The structured notes objectives are to offer capital
appreciation to equity indices and varying levels of downside protection to the index. They
may also be used to provide income or principal protection. The risks involved with using
structured notes are credit risk of the issuing investment bank, illiquidity, and market risk.
Private Investments. A private investment is a financial asset outside public market assets,
meaning they are not listed on an exchange. Investors often access private investments
through a private investment fund. A private investment fund is an investment company that
doesn’t solicit capital from retail investors or the public. Hedge funds and private equity funds
are two of the most common types of private investment funds. Private equity investing often
has high investment minimums and they may also have higher liquidity risks since private
equity investors are expected to invest their funds with the firm for several years, on average.
There is no major public exchange for these investments, a fund manager may find it difficult
to liquidate the investments in a fund in times of economic stress.
Past performance is not indicative of future results. Investing in securities involves a
risk that you, as a client, should be prepared to bear.
Item 9 - Disciplinary Information
Firms are required to report any legal or disciplinary events that are material to a client’s
evaluation of our advisory business and the integrity of our management. There are no
required disclosures in relation to C1W and its management team.
Disclosure information specific to your investment adviser representative (if applicable) can be
found on their supplemental ADV 2B or at www.adviserinfo.sec.gov.
Item 10 - Other Financial Industry Activities and Affiliations
IARs of C1W may also be registered representatives and/or agents of an affiliated or non-
affiliated firm such as a broker/dealer or insurance agency, engaging in the business of selling
life, health, long-term care, disability, and annuity insurance products as well as securities. In
their role as registered representatives and/or insurance agents, IARs may receive separate
compensation in the form of commissions for the purchase of securities through their affiliated
broker/dealer as well as for the sale of insurance products.
IARs may have other business affiliations, such as accountants, tax advice and preparation,
law practices, or pension consulting as more fully described in their respective Form ADV Part
2B. These practices are independent of and not affiliated with C1W. C1W does not provide
accounting, tax, or legal advice.
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A. Providing Financial Services on Behalf of a Broker-Dealer
The Firm is not registered as, nor does have a pending application to become a broker-dealer.
Affiliation with CreativeOne Securities, LLC.
C1W is under common ownership and control with a registered broker-dealer, CreativeOne
Securities (hereinafter, “C1S,” formerly known as “Client One Securities, LLC”). C1W and
C1S are both owned in part by CM2 Holdings Company, Inc. C1W’s and C1S’ home offices
are also located within the same building.
Certain IARs of C1W are separately licensed to sell securities as registered representatives
of C1S or other registered broker-dealers unaffiliated with C1W. IARs, acting in their separate
capacities as registered representatives, may sell, for commissions, general securities
products such as stocks, bonds, mutual funds, exchange-traded funds, alternative
investments, and variable annuity and variable life products to advisory clients. Should an
investment advisory client purchase these products through a broker-dealer with whom the
IAR is separately registered, whether C1S or another, the IAR will receive the normal and
customary commission-based compensation in connection with the transaction. Such
commissions are separate from and in addition to the advisory fee charged to the client by
C1W. In addition, to the extent that a client implements a securities transaction through our
affiliated broker-dealer, C1S, compensation attributable to such transaction will also accrue to
the benefit of our common owner. Clients should be aware that the potential for the IAR, and
in some cases, the owners of C1W, to receive additional compensation creates a conflict of
interest that can impair the objectivity of the IAR when making advisory recommendations.
This is because this potential creates incentive for the IAR to recommend that the client
purchase securities or other investment products (and, in some cases, that such
recommendations be implemented through C1W’s affiliated broker-dealer) in order that the
IAR may receive additional compensation rather than because it is in a client’s best interest.
C1W does not require its IARs to solicit clients to implement securities or other
recommendations through C1S. Clients of the Firm are free to implement investment advice
through any broker-dealer or product sponsor they may select. However, clients should
understand that, due to certain regulatory constraints, an IAR, when operating in his or her
capacity as a registered representative of a broker-dealer, must place all purchases and sales
of securities products in commission-based brokerage accounts through their affiliated broker-
dealer or broker-dealer approved institutions. Refer to Subsection C below for details
regarding how C1W seeks to address these and other conflicts of interest.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Adviser
Neither the Firm nor its IARs are registered as or have pending applications to become either
a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Adviser
or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and Resulting
Conflicts of Interests
Affiliation with Creative One Marketing, LLC and Insurance Activities
C1W is under common ownership and control with CreativeOne Marketing, LLC, an insurance
marketing organization. C1W and CreativeOne Marketing, LLC are owned in part by CM2
Holding Company, Inc. C1W and CreativeOne Marketing are located within the same building.
Certain IARs of C1W are separately licensed as life insurance agents with CreativeOne
Marketing, LLC or other insurance agencies unaffiliated with C1W. In their separate capacities
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as licensed insurance agents, IARs are able to implement insurance and/or annuity
recommendations for advisory clients for which they will receive commission-based
compensation that is separate from and in addition to advisory fees charged to the client by
C1W. Moreover, to the extent that a client implements a transaction through our affiliated
insurance broker, CreativeOne Marketing, LLC, compensation attributable to such a
transaction will also accrue to the benefit of our common owner. The determination of whether
to recommend an insurance product to be included within a client’s financial portfolio is at the
discretion of the IAR. Clients should be aware that the potential for the IAR (or the common
owners of C1W and CreativeOne Marketing, LLC) to receive additional compensation creates
a conflict of interest that can impair the IAR’s objectivity when making advisory
recommendations. This is because it creates incentive to recommend that the client purchase
annuities or other insurance products (and, in some cases, that such recommendations be
implemented through C1W’s affiliated insurance broker) in order that the IAR may receive
additional compensation rather than because it is in a client’s best interest. In addition, certain
annuity products pay an upfront, lump sum commission. The immediacy of this compensation
structure can create further incentive for the IAR to recommend certain annuity products over
other products, or to recommend such products rather than recommending that these assets
be included in and managed as part of the client’s Asset Management Services portfolio.
Clients of C1W are not obligated to utilize the insurance services provided by CreativeOne
Marketing, LLC nor the IAR in his or her separate capacity as an insurance agent. The Firm
does not require its IARs to solicit clients to purchase insurance products through CreativeOne
Marketing Corporation or any other insurance broker.
D. Addressing Conflicts of Interest Related to Brokerage and Insurance Activities of
IARs
C1W endeavors at all times to put the interest of clients first as part of its fiduciary duty. As
such, the Firm takes the following steps to address these conflicts:
• C1W seeks to provide full and fair disclosure regarding the material conflicts of interest,
including the potential for IARs and our affiliated companies to earn compensation from
advisory clients in addition to C1W’s advisory fees;
• C1W discloses to clients that they are not obligated to purchase recommended
investment or insurance products from C1W’s IARs or our affiliated companies;
• C1W seeks to collect, maintains and documents accurate and relevant client
background information, including the client’s financial goals, objectives and risk
tolerance upon which recommendations are based;
• C1W requires that employees seek prior approval of any outside employment activity
so that C1W may ensure that any conflicts of interests arising as a result of such
activities are properly addressed and, as applicable, disclosed; and
• C1W periodically monitors these outside employment activities to verify that any
conflicts of interest continue to be properly addressed by C1W;
E. Selection of Other Advisers or Managers and How This Adviser is Compensated
for Those Selections
The Firm has the discretion to choose third-party investment advisers to manage all or a
portion of the C1W client's assets. We will be compensated via a fee share from the advisers
to which we direct those clients. This relationship will be memorialized in each contract
between C1W and each third-party adviser. This creates a conflict of interest in that we have
an incentive to direct clients to the third-party investment advisers that provide us with a larger
fee split. The Firm will act in the best interests of our clients, including when determining which
third-party investment adviser to recommend. We will ensure that all recommended advisers
are registered, notice filed, or exempt from registration in the state(s) in which the clients
reside.
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We refer clients to several custodians including Fidelity, Schwab and Betterment. See Item
12 – Brokerage Practices of this Brochure for further detail.
Other Sub-Advisers can also be utilized at the discretion of our IARs for accounts invested in
the Adviser Select Program. A conflict of interest exists as the IAR may be selecting a Sub-
Adviser based on the level of compensation. To mitigate this conflict, Sub-Advisers must be
pre-approved by the Firm to ensure they meet our firm requirements. The Firm also conducts
periodic reviews to ensure the Sub-Adviser’s program is suitable for the client. We disclose
to the client when we utilize Sub-Advisers.
The Firm serves as an investment Sub-Adviser to the STAR™ Global Buy Write ETF (VEGA)
managed by AdvisorShares Trust. In consideration of its services, the Firm receives a sub-
advisory fee directly from the ETF for managing assets within the ETF. In some situations, if
the client portfolio includes the ETF, we also receive an investment management fee on the
same assets directly from the client. This, along with the fact that client assets in the ETF help
to reduce the cost in maintaining the ETF, constitutes a conflict of interest with the client in
advising the client to invest in the ETF or using discretion to invest the clients’ assets in the
ETF.
The Firm will invest client assets in funds (including ETFs noted above) deemed appropriate.
Further, the Firm will honor any written client request to not purchase the VEGA ETF within
the clients’ account wherein we are also receiving an advisory fee. See Item 5 – Fees and
Compensation and Item 8 Methods of Analysis, Investment Strategies and Risk of Loss of this
Brochure for more details on the fees for holding these funds.
The Firm, as a solicitor, refers some clients to other programs, for which we are paid a portion
of the investment management fee. Although each of these arrangements is disclosed to the
client and we conduct reasonable due diligence on such third parties, there is a risk that the
third party does not manage the clients’ assets as expected, as we do not control the third
party. See Item 8 Methods of Analysis, Investment Strategies and Risk of Loss of this
Brochure for more details.
Item 11 - Code of Ethics, Participation/Interest in Client Transactions, Personal Trading
In accordance with SEC Rule 204a-1 of the Investment Advisers Act of 1940, the Firm
maintains and enforces a Code of Ethics (“Code”) that includes but is not limited to oversight
of Gifts and Entertainment, Anti-Bribery Policy and Procedures, Political Contributions,
Reporting of Employee Holdings and Transactions, Preclearance of Trades, Outside Business
Activities and Insider Trading. The Code contains requirements regarding compliance with all
Laws, Rules and Regulations, and it contains provisions for reporting violations of the Code to
the Firm’s CCO. All C1W employees and IARs are expected to be honest and ethical, make
full and accurate disclosures, remain in compliance with all applicable rules and regulations,
and be accountable for what they do.
The Firm and our IARs act as fiduciaries for our clients. We have a fundamental obligation to
act in the best interests of our clients and to provide investment advice in the clients’ best
interest. We owe our clients a duty of undivided loyalty and utmost good faith. The Firm
should not engage in any activity in conflict with the interest of any client, and we should take
steps reasonably necessary to fulfill these obligations. The Firm and its IARs employ
reasonable care to avoid misleading our clients and provide full and fair disclosure of all
material facts to our current, former and prospective clients. Generally, facts are “material” if
a reasonable investor would consider them to be important. They must disclose and mitigate
all conflicts of interest that might incline them – consciously or unconsciously – to render advice
that is not disinterested. If they do not avoid a conflict of interest that could impact the
impartiality of their advice, they must make full and frank disclosure of the conflict. The Firm
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and its IARs cannot use our clients’ assets for our own benefit or the benefit of other clients.
Departure from this fiduciary standard may constitute “fraud” under the Investment Advisers
Act.
Recommendations Involving Material Financial Interests
The Firm can and does invest client assets in funds in which we and/or our IARs have material
financial interests. We are a Sub-Adviser to an ETF (Ticker: VEGA) and receive a sub-
advisory fee from the ETF for assets invested in VEGA. The Firm will honor any written client
request to not purchase the VEGA ETF within the clients’ account wherein we also receive an
advisory fee.
Investing Personal Money in the Same Securities as Clients
From time to time, an IAR may buy or sell securities for themselves that they also recommend
to C1W clients. This may provide an opportunity for the IAR to buy or sell the securities before
or after recommending the same securities to clients. This results in an IARs profiting from the
recommendations they provide to clients. Such transactions create a conflict of interest. The
Firm conducts best execution, trade allocation and trade confirmation audits to ensure IARs
do not engage in trading that operates to the client’s disadvantage when similar securities are
being bought or sold. The Firm utilizes block trading, when possible, to mitigate this conflict.
Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, an IAR may buy or sell securities for themselves at or around the same
time as clients. This may provide an opportunity for the IAR to buy or sell securities before or
after recommending securities to clients. This results in the IARs profiting from the
recommendations they provide to clients. Such transactions create a conflict of interest;
however, the Firm will never engage in trading that operates to the client’s disadvantage. If
an IAR buys or sells securities at or around the same time as clients, the Firm utilizes block
trading, when possible, to mitigate this conflict.
To review a copy of the Firm’s Code of Ethics, please make a written request to Firm’s CCO
at compliance@creativeonewealth.com.
Item 12 - Brokerage Practices
A. Factors Used to Select Custodians and/or Broker-Dealers
Custodians/broker-dealers will be recommended based on the Firm’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client on
the most favorable terms under the circumstances. This means the clients will not necessarily
pay the lowest commission or commission equivalent, and we may also consider the market
expertise and research access provided by the broker-dealer/custodian, including but not
limited to access to written research, oral communication with analysts, admittance to research
conferences and other resources provided by the brokers that may aid in our research efforts.
We will never charge a premium or commission on transactions beyond the actual cost
imposed by the broker-dealer/custodian.
The Firm recommends clients use any of the following custodians/broker-dealers:
• Schwab Institutional, a division of Charles Schwab & Co., Inc.
• Fidelity Brokerage Services, LLC (“Fidelity”)
• Pershing, LLC through Sorrento Pacific Financial LLC (“SPF”). SPF is the broker-
dealer for clients which introduces the account to Pershing, who in turn acts as the
custodian for the client’s assets. SPF is independent and unaffiliated with C1W, other
than C1W shares part of its management fee for accounts introduced by SPF, as a
solicitor, pursuant to a Solicitors Agreement and the Asset Purchase Agreement.
• Betterment Securities
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The Firm has no affiliation with any of the broker-dealers listed above.
The client is not obligated to effect transactions through any broker-dealer/custodian
recommended by the Firm. However, if a recommended broker-dealer/custodian is not used,
then we may not be able to assist the client in implementing its investment advice and may
not be able to monitor the portfolio. This is mainly because our back-office systems receive
electronic data from the recommended broker-dealer/custodians. Without this access it may
not be practical or efficient to adequately manage the client’s assets.
The Firm utilizes the services of Interactive Brokers for trades made on behalf of the STAR™
Global Buy-Right ETF (Ticker: VEGA). Market Makers are utilized, at times, when custom
“baskets” are created or redeemed.
Research and Other Soft-Dollar Benefits
The Firm does not currently have any formal soft-dollar arrangements. The Firm may receive
select consulting services from custodians and broker-dealers in connection with client
securities transactions (“soft dollar benefits”). Said consulting services have included
benchmarked studies of our firm’s growth, cybersecurity assessments and consultations, and
advice on firm acquisitions and mergers. Additionally, employees of the Firm and/or our IARs
may be invited to conferences, summits, and other events (whether in-person or virtual) hosted
by or underwritten by the broker-dealers/custodians. Reasonable travel, meal, and
accommodation expenses may be offered by the broker-dealer/clearing firm to encourage
attendance at these events. C1W will review in advance all expenses or reimbursements
furnished by the broker-dealer/custodian to verify that there is not an impermissible conflict of
interest that would otherwise unduly influence the attendee or prospective attendee to use the
services of the broker-dealer/custodian to detriment of clients’ best interest. There can be no
assurance that any client will benefit from soft dollar benefits and whether or not the client’s
transactions paid for it. The Firm does not seek to allocate benefits to client accounts
proportionate to any soft dollars generated by the accounts. The Firm benefits by not having
to produce or pay for the services, and we have an incentive to recommend a broker-dealer
based on receiving such services.
Brokerage for Client Referrals
We receive no referrals from a broker-dealer in exchange for using that broker-dealer.
Clients Directing Which Broker-Dealer/Custodian to Use
We require clients to use a specific broker-dealer to execute transactions. Not all advisers
require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If the Firm buys or sells the same securities on behalf of more than one client, then it may (but
would be under no obligation to) aggregate or bunch such securities in a single transaction for
multiple clients in order to seek more favorable prices, lower brokerage commissions, or more
efficient execution. It should be noted that there can be multiple blocks for the same securities
in a day. The average and allocation may not be among all blocks in a day. Each client that
participates in the aggregated block order will participate at the average share price for all Firm
transactions in that security with the particular custodian on a given business day, with
transaction costs shared pro rata based on each client's participation in the transaction subject
to rounding for odd lots that would be deemed too small for an account ("de minimis
allocations"), and other objective criteria. We would determine the appropriate number of
shares and select the appropriate brokers consistent with our duty to seek best execution,
except for those accounts with specific brokerage direction (if any). When the total final
execution amount of a trade is materially less than an amount of the requested order, certain
accounts may be removed entirely from the list of participants and the amount of the allocation
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can be adjusted to avoid inefficient results. Accounts that do not receive an allocation with
respect to a particular security will be considered first when the next partial fill occurs.
Notwithstanding the foregoing, the order may be allocated on a basis different from that
specified if all client accounts receive fair and equitable treatment. We consider a client’s
choice to custody its account at a specific broker-dealer as being instruction to direct
transactions in that client’s account through that broker-dealer, unless the client notifies us
otherwise.
IAR Managed (Adviser Select Program):
The IAR may aggregate the sale and purchase of orders for Adviser Select managed accounts
with other client accounts that have similar orders being placed for execution at the same
time. However, because Adviser Select accounts are managed per the client’s investment
needs (and traded by, those accounts are typically not blocked and are instead executed in
the order in which they are entered. As a result, there may be instances in which a trade for
one account is placed in an account prior to another account transacting in the same
security. As such, there may be a disparity in pricing between these accounts.
Potential Trading Conflicts
Smaller accounts are difficult to properly diversify and thus they may not get the same benefit
as larger accounts or have greater divergence of their results from the intended portfolio
allocation. Due to their smaller size, they may also incur a higher percentage of pro rata
transaction costs.
Certain Models may receive preferential treatment over other Models related to time-sensitive
trades. For example, VEGA Models may take preference in situations where a high volume
of trades is needed across all strategies. Generally, we randomize the custodian chosen for
the AdvisorShares STAR™ Global Buy-Write (VEGA) ETF.
Item 13 - Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
Client accounts managed by the Firm are reviewed by the IAR servicing the account on a
periodic and ongoing basis (no less than annually) with regard to the client’s respective
investment policies and risk tolerance levels.
The Firm’s Compliance Team reviews a sample of client accounts on a semi-annual basis.
These reviews focus on ensuring that a selected portfolio is consistent with the client’s
investment objectives, time horizon, risk tolerance, investment experience, and other
determinants of client suitability. When reviewing a client account where a conflict of interest
exists (e.g., accounts where the “Total Rate Method” is employed as described in Item 5),
special emphasis will be placed on assessing whether the IAR has invested the client’s assets
in the most appropriate portfolio(s). In the event the Firm determines that the IAR has placed
his or her interests ahead of the client’s (e.g., investing the client in a portfolio that
impermissibly results in higher compensation for the IAR), we will, at a minimum, instruct the
IAR to reinvest the client’s assets in an allocation that eliminates the conflict of interest.
The Firm’s Compliance Team also conducts annual risk-based exams, in-person or remotely,
on a portion of our IARs and their branch offices. The Compliance Team uses a combination
of risk factors, which may include an IAR’s number of client households, their investment
methodology and any industry-related disciplinary history. An IAR and their branch offices are
examined no less than every 3 years.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Non-periodic reviews performed by the IAR may be triggered by, but is not limited to, material
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market, economic or political events, or by changes in client's financial situations (such as
retirement, termination of employment, liquidation of a significant portion of the portfolio,
physical move, or inheritance). The client should notify the Firm or their IAR if changes occur
in their personal financial situation that might adversely affect the investment plan. Routine
conversations between the Firm and the IAR may also trigger a non-periodic review of a client
accounts.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of the Firm’s advisory services will receive a quarterly report detailing the client’s
account, including assets held, asset value, and fees. This written report will come from the
custodian. Additionally, IARs will engage in meetings with the clients, either by phone or in-
person, which are held at least annually to review the account and client's financial goals.
Financial planning clients may receive a written financial plan at the time of service. No
ongoing reviews are conducted, or reports prepared for Financial Planning-only clients unless
specifically noted within the Financial Planning Agreement signed by the client.
Item 14 - Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
(Includes Sales Awards or Other Prizes)
The Firm accepts compensation for providing client referrals. We will fully disclose to clients
the details of any referral relationships.
Additionally, as described in Item 10 – Other Financial Industry Activities and Affiliations
above, Principals and IARs of the Firm may receive compensation from other affiliates or non-
affiliates. Such compensation shall only be received in conjunction with those services
provided to such affiliates or non-affiliates.
These
for
The Firm refers some clients to certain employer-sponsored plan design and administrative
firms.
the design,
independently provided programs generally provide
implementation, compliance and annual review of defined contribution and/or defined benefit
plans for individuals and groups. We may provide investment advice and/or financial planning
to the plan sponsor and/or plan participants. The Firm does not receive any payment for these
referrals.
C1W IARs are eligible to receive bonus payments from an insurance company for selling a
targeted number of annuities during a specified period of time which creates a conflict of
interest. These bonuses could include cash payments and/or qualification for networking and
business trips. These benefits are not a result of achieving sales quotas related to specific
product lines. However, these incentives present a conflict of interest which C1W addresses
by providing disclosures and applying the firm’s fiduciary obligation to each client.
C1W IARs, acting in their separate capacities as insurance agents, receive commissions and
other incentive awards for the recommendation/sale of annuities and other insurance
products. The receipt of commissions and additional compensation itself creates a conflict of
interest. Due to the non-fiduciary capacity the IARs are acting in as insurance agents outside
of an advisory recommendation, this can impact the insurance products they select when
making recommendations. Again, as stated above, because insurance agents are not subject
to the same rules and regulations that apply to IARs, C1W does not supervise or conduct
oversight of the insurance agent activity.
At times, IARs receive expense reimbursement for travel and/or marketing expenses from
product sponsors. Travel expense reimbursements are a result of attendance at due diligence
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and/or investment training events hosted by product sponsors. Marketing expense
reimbursements are the result of informal expense sharing arrangements in which product
sponsors will underwrite costs incurred for marketing, such as client appreciation events,
advertising, publishing, and seminar expenses. Although receipt of these travel and marketing
expense reimbursements are not predicated upon specific sales quotas, the product sponsor
reimbursements are made by those sponsors for which sales have been made or for which it
is anticipated sales will be made. This creates a conflict of interest in that there is an incentive
to recommend certain products and investments based on the receipt of this compensation
instead of what is in the best interest of clients. C1W attempts to mitigate conflicts by basing
investment decisions on the individual needs of clients.
Certain IARs may charge prospective clients fees to attend educational seminars or
workshops covering topics such as investment strategies or retirement planning. These fees,
which vary by IAR, are assessed to cover event costs and are separate from the Asset
Management Services fees outlined in the DIMA, applicable only to clients.
B. Strategic Sponsors
C1W receives compensation from certain third-party product providers or sponsors (“Strategic
Sponsors”) for providing marketing support services relating to the sponsor’s product(s). Our
Strategic Sponsors include a variety of investment-related companies who provide products
available through C1W, including mutual funds, exchange-traded funds, and model portfolios.
C1W’s marketing support may include providing access to certain information about our
business and the opportunity to have more frequent interactions with our IARs through training,
marketing support, and educational presentations for the purpose of relationship building and
increasing familiarity with their product. Those product sponsors not given this designation
may receive similar treatment. These payments are typically calculated as a fixed fee or as an
annual percentage of the amount of assets invested in the product and will vary with each
Sponsor based upon the agreement between the Sponsor and C1W. This revenue helps fund
the cost of providing services, maintaining accounts, and offering an investment platform for
our clients. Strategic Sponsors pay C1W out of their own assets, revenues, or earnings, and
there is no additional charge to you. We want you to understand that C1W’s receipt of
payments on assets within specific investment advisory programs or products creates an
inherent conflict of interest for C1W. These payments provide an incentive for C1W to favor
products from Sponsors that pay over other products. None of the revenue-sharing payments
are paid to the IAR who recommends these products to you. As a result, your IAR does not
have any financial incentive to recommend a product to you based on C1W’s receipt of
revenue-sharing and is required by regulation and C1W policy to make recommendations
solely in your best interest. However, the marketing and educational activities paid for by the
Sponsor could lead the IAR to focus more on those products offered by the Sponsor.
Regardless, product recommendations to any customer are required to meet the firm’s
fiduciary obligation to each client. For additional information on a particular Strategic Sponsor,
please review the Sponsor’s statement of additional information or ADV 2A Firm Brochure. A
full list of our Strategic Sponsors may be found at our website.
C. Compensation to Non – Advisory Personnel for Client Referrals
The Firm enters into written arrangements with third parties to act as solicitors for our
investment management services. Solicitor relationships will be fully disclosed to each client
to the extent required by applicable law. In the instance where the Firm receives a client
referral from a solicitor, we will pay a cash referral fee to the solicitor based upon a percentage
of the client’s negotiated fee received from that particular client. The Firm will ensure each
solicitor is exempt, notice filed, or properly registered in all appropriate jurisdictions. All such
referral activities will be conducted in accordance with Rule 206(4)-3 under the Advisers Act,
where applicable.
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Under these circumstances, the Firm will enter into a solicitor’s agreement with the other party.
All such agreements will be in writing and follow the applicable state and federal regulations.
While the specific terms of each agreement may differ, the compensation will generally be
based upon a varying percentage of the assets under management by the client, which shall
be paid by the adviser until the account is closed by written authorization from the client. Any
such fee shall not result in any additional charge to the client.
Each prospective client who is referred under such an arrangement will receive a copy of
applicable adviser’s Form ADV Part 2A and a separate written disclosure document disclosing
the nature of the relationship between the solicitor and the adviser. Further, the amount of
compensation that will be paid to the third-party solicitor will also be disclosed, which must be
acknowledged in writing by the solicited client.
Item 15 – Custody
It is not the Firm’s intent to take physical possession of or custody clients’ assets. However,
we are deemed to have custody by virtue of two situations:
1. The Firm’s ability to deduct asset management fees directly from clients’ accounts.
2. The Firm’s authority to transfer client assets based on agreements established between
some clients and the custodian.
We instruct clients to maintain their assets with qualified custodians which send statements
directly to clients at a minimum of a quarterly basis. We urge clients to compare the account
statements from the qualified custodian to any report provided by C1W and notify us and the
custodian if you believe there is any error.
The Firm does manage assets for some variable annuity accounts that are custodied with
insurance companies.
Item 16 - Investment Discretion
The Firm and its IARs have discretion over the selection and number of securities to be bought
or sold in client accounts without obtaining prior consent or approval from the client (although
some clients elect a non-discretionary basis whereby the client either approves each trade
prior to the IAR placing the trade, or the client executes trades on their own behalf).
The granting of discretionary authority will be evidenced by the client’s execution of a
Discretionary Investment Management Agreement, containing all applicable limitations to such
authority. Discretionary trades executed by the Firm will be in accordance with each client’s
investment objectives and goals.
A client may request restrictions, limitations, or other requirements with respect to their
investment accounts. The Firm can accept or deny the request, as it may impede our ability
to efficiently manage the assets and provide services to the client. Any restrictions requested
by the client and accepted by the Firm are documented in the DIMA which is signed by the
client. The Firm may also use discretion in the methods used to effectuate trades for clients.
See Item 12 – Brokerage Practices of this Brochure for more detail.
A client may also elect to not have all their personal brokerage accounts, held at a Custodian,
be managed by C1W but recognizes the value of the C1W Platform’s centralized reporting
abilities for Account Information. These reporting only accounts should be identified in C1W’s
non-managed account agreement. C1W does not manage or provide
investment
recommendations and are not responsible for the investments in accounts identified as
reporting only assets.
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If a client elects financial planning, investment consultative retainer services and/or retirement
consulting services. C1W may provide recommendations related to the assets that you
identified but will not be responsible for the management and discretion of assets unless
directed by the client to do so.
The Firm does not advise or take any action on behalf of clients in any legal proceedings,
including bankruptcies or class actions, involving securities held or formerly held in client
accounts or the issuers of those securities.
Item 17 - Voting Client Securities
It is The Firm’s policy is that we do not vote proxies for clients. However, there are some
situations when we will vote proxies on behalf of a client:
1. With some ERISA accounts, the Firm may vote proxies if the trustee provides written
permission or if the Investment Advisory Agreement states that the advisor will vote
proxies.
2. Under C1W’s Sub-Advisory Agreement(s), the Firm may be responsible for reviewing
proxy solicitation materials or voting and handling proxies in relation to the securities
held as assets.
3. The Firm will vote proxies for assets maintained in funds sub-advised by us (e.g.,
VEGA) in accordance with the requirements of the Sub-advisory Agreement between
the Firm and the fund’s investment advisor.
If the Firm does vote proxies, we will use reasonable discretion to vote in the best interests of
our clients. For more information on the Firm’s proxy voting policies and procedures, or on
how a proxy was voted, you may contact Compliance at compliance@creativeonewealth.com
or 913-402-7897.
Item 18 - Financial Information
The Firm does not require or solicit pre-payment of more than $1,200 in fees per client, six
months or more in advance. The Firm has no financial condition that impairs our ability to
meet contractual commitments to clients. The Firm has not been the subject of a bankruptcy
petition.
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