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Firm Brochure (Part 2A of Form ADV)
March 20, 2026
Crescent Grove Advisors, LLC
100 Saunders Road, Suite 210
Lake Forest, IL 60045
(847) 752-0292
www.crescentgroveadvisors.com
This brochure provides information about the qualifications and business practices of Crescent
Grove Advisors, LLC (hereinafter “Crescent Grove Advisors” or the “Firm”). If you have any
questions about the contents of this brochure, please contact us at (847) 752-0292. The
information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (SEC) or by any state securities authority. Registration of an adviser
with the SEC does not imply a certain level of skill or training.
Additional information about Crescent Grove Advisors, LLC also is available on the SEC’s
website at www.adviserinfo.sec.gov. You may also find further information about how we
work with clients including a description of business practices and conflicts on our website at
http://www.crescentgroveadvisors.com.
Investment advisers including Crescent Grove Advisors face conflicts of interest in working with
clients. We use this disclosure brochure, along with our Form CRS disclosure, to communicate
conflicts of interest which we believe could have a meaningful impact on you. We strive to
disclose these conflicts of interest in a clear manner with sufficient information to allow you to
understand their implications. We encourage you to review this disclosure brochure carefully
and notify us if you have questions regarding the conflicts of interest identified.
No part of this brochure represents an offer to invest in any fund. Only authorized fund agents
may solicit investors after delivering the relevant offering documents.
Item 2 – Material Changes
Since the last annual Brochure update on March 26, 2025, the following updates have been made, some
of which are considered material and could influence a client’s evaluation of the services provided by
Crescent Grove Advisors, LLC (“Crescent Grove Advisors” or the “Firm”). This brochure has been updated
to reflect the following changes since the last update:
•
Item 1 – Cover Sheet: On September 1, 2025, Crescent Grove Advisors relocated its principal
office to 100 Saunders Road, Suite 210, Lake Forest, IL 60045.
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Item 4 – Advisory Business: Added clarifications that the Firm will allocate client assets to private
funds offered by Barrett Upton Capital Partners, LLC (“Barrett Upton”), an affiliated investment
advisor.
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Item 5 – Fees and Compensation: Clarified that clients investing in private funds, including those
sponsored by the Firm’s affiliate Barrett Upton and unaffiliated third‑party managers, are subject
to underlying fund performance fees as well as multiple layers of fund‑level and underlying
manager fees and expenses, which reduce overall investment returns.
•
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss:
1. Added disclosures describing the Firm’s streamlined due diligence process for affiliated
private funds offered by Barrett Upton, including the involvement of shared personnel in
fund management and manager evaluation activities.
2. Added disclosures describing the use of private funds (affiliated and unaffiliated private
funds) and the Firm’s role in advising on fund selection, asset allocation, and ongoing
monitoring.
3. Added a disclosure about the Firm’s reliance on third-parties for critical business
functions, including portfolio management and various operational tasks.
4. Expanded the existing disclosure regarding artificial intelligence risks to clarify how the
Firm uses these tools to support certain internal functions.
5. Added disclosure clarifying that conflicts of interest arising from the Firm’s business
activities.
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Item 10 – Other Financial Industry Activities and Affiliations: Clarified that the Firm’s affiliate,
Crescent Grove Insurance, LLC, receives commissions from insurance and variable product sales.
•
Item 11 – Code of Ethics, Participation or Interests in Client Transactions and Personal Trading:
1. Clarified that employees may invest alongside clients in private fund offerings, including
Barrett Upton funds, and that such investments are made on the same terms.
2. Added disclosure describing the expectations and controls the Firm implemented related
to employees serving on advisory boards for unaffiliated private funds.
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•
Item 12 – Brokerage Practices:
1. Clarified that, while clients maintain separate custodial relationships with Fidelity, the
Firm negotiates aggregate custodial fee schedules on behalf of its clients, periodically
reevaluates this arrangement and the overall quality of services provided.
2. Added disclosure addressing the manner in which the Firm accesses private funds.
•
Item 14 – Client Referrals and Other Compensation:
1. Added disclosure that non-Client Advisor employees can earn a bonus If they refer new
clients to the Firm. Clients do not incur extra charges due to these referral payments.
2. Added disclosure clarifying that Crescent Grove may provide de minimis non‑cash
compensation, such as gifts or similar items of value, to individuals who refer prospective
clients.
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Form ADV, Part 2A
Table of Contents
Page
Item 2 - Material Changes ............................................................................................................................. 2
Item 4 - Advisory Business ............................................................................................................................ 5
Item 5 - Fees and Compensation .................................................................................................................. 7
Item 6 - Performance-Based Fees and Side-By-Side Management ............................................................ 11
Item 7 - Types of Clients .............................................................................................................................. 11
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 12
Item 9 - Disciplinary Information ................................................................................................................ 19
Item 10 - Other Financial Industry Activities and Affiliations ..................................................................... 19
Item 11 - Code of Ethics, Participation or Interests in Client Transactions and Personal Trading ............. 21
Item 12 - Brokerage Practices ..................................................................................................................... 23
Item 13 - Review of Accounts ................................................................................................................... 266
Item 14 - Client Referrals and Other Compensation .................................................................................. 27
Item 15 - Custody ........................................................................................................................................ 28
Item 16 - Investment Discretion ............................................................................................................... 288
Item 17 - Voting Client Securities................................................................................................................ 29
Item 18 - Financial Information .................................................................................................................. 29
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Item 4 - Advisory Business
Crescent Grove Advisors offers integrated wealth management and family office services to high-net
worth, institutional and retail clients. Prior to Crescent Grove Advisors rendering any services, clients are
required to enter into one or more written agreements with Crescent Grove Advisors setting forth the
relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
Crescent Grove Advisors is a wholly owned subsidiary of Crescent Grove Holdings, LLC. Crescent Grove
Advisors was established in 2015 and is headquartered in Lake Forest, IL with additional offices in
Milwaukee, WI and Atlanta, GA. As of December 31, 2025, Crescent Grove Advisors has approximately
$5.5 billion in assets under management, of which approximately $45.4 million is managed on a non-
discretionary basis.
Family Office Services
Crescent Grove Advisors offers clients a broad range of Family Office Services financial planning and
consulting services, which include any or all of the following depending upon the client’s specific needs:
•
•
Business Planning
Retirement Planning
•
•
Cash Flow Forecasting
Risk Management
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Trust and Estate Planning
Charitable Giving
•
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Financial Reporting
Family Business Succession Planning
•
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Benefit Plan Advice
Tax Planning and Preparation
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Insurance Consulting
• Manager Due Diligence
In performing these services, Crescent Grove Advisors is not required to verify any information received from
the client or from the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly
authorized to rely on such information. At times, Crescent Grove Advisors recommends clients engage the
Firm for additional related services, its employees in their individual capacities as insurance agents and/or
other professionals to implement its recommendations. Clients are advised that a conflict of interest exists
when clients engage Crescent Grove Advisors or its affiliates to provide additional services for compensation.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation to
act upon any of the recommendations made by Crescent Grove Advisors under a financial planning or
consulting engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of
any change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising Crescent Grove Advisors’ recommendations and/or services. See Item 10 below for additional
information.
Crescent Grove Advisor’s Family Office Services includes the management of client investment portfolios on
a discretionary or non-discretionary basis. Crescent Grove Advisors primarily allocates client assets among
various mutual funds, exchange-traded funds (“ETFs”), independent investment managers (“Independent
Managers” or sometimes referred to as “sub-advisers”), and alternative investments (including both public
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and privately traded securities, and include funds offered by Barrett Upton Capital Partners, LLC (“Barrett
Upton”), an affiliated investment advisor) in accordance with clients’ stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investments
held in client portfolios. Clients from time to time engage Crescent Grove Advisors to manage and/or advise
on certain investment products that are not maintained at their primary custodian, such as variable life
insurance and annuity contracts and assets held in employer sponsored retirement plans and qualified tuition
plans (i.e., 529 plans). In these situations, Crescent Grove Advisors directs or recommends the allocation of
client assets among the various investment options available with the product. These assets are generally
maintained at the underwriting insurance company, or the custodian designated by the product’s provider.
The Firm also acts as a Qualified Professional Asset Manager (“QPAM”) under the Employee Retirement
Income Security Act of 1974 (“ERISA”), providing requested guidance on specific transactions related to
assets of employee benefit plan investors.
Crescent Grove Advisors tailors its advisory services to meet the needs of its individual clients and seeks to
manage client portfolios in a manner consistent with those needs and objectives. Crescent Grove Advisors
consults with clients on an initial and ongoing basis to assess clients’ specific risk tolerance, time horizon,
liquidity constraints and other related factors relevant to the management of their portfolios. Clients are
advised to promptly notify Crescent Grove Advisors if there are changes in their financial situation or if they
wish to place any limitations on the management of their portfolios. Clients may impose reasonable
restrictions or mandates on the management of their accounts if Crescent Grove Advisors determines, in its
sole discretion, the conditions would not materially impact the performance of a management strategy or
prove overly burdensome to the Firm’s management efforts.
Outsourced Chief Investment Officer Services
Institutional investors face a complex and ever-changing array of challenges—from preserving and growing
assets, to managing risk and meeting liabilities. Crescent Grove delivers independent Outsourced Chief
Investment Officer (“OCIO”) services—tailored to organizations purposes, goals, and priorities.
Crescent Grove Advisors offers OCIO services to the following types of organizations: foundations and
endowments, corporations, nonprofit organizations, pension and retirement plans and family offices.
The Firm’s OCIO services include: investment policy statement (“IPS”) and governance reviews; review of
current asset allocation, portfolio managers and fee structures; investment strategy construction and
implementation; detailed research and due diligence; customized strategies and cash flow analysis; real-time
reporting, performance measurement and documentation, ongoing board meetings, presentations and
education; market updates focusing on the current investment environment; environmental, social and
governance (“ESG”) and impact investing strategies.
Portfolio Advisory Services
Crescent Grove Advisors’ Portfolio Advisory Services line of business provides portfolio management services,
financial planning, tax planning, cash flow planning and risk management guidance to clients with liquid
investible assets of $1 million to $10 million.
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Portfolio Advisory Services also include: a disciplined risk-management approach; open architecture
investment platform; ongoing investment monitoring; estate review and chartable planning; and retirement
planning, among other services. Crescent Grove Advisors will also serve as a single point of contact, providing
continuity across financial service providers.
Item 5 - Fees and Compensation
Crescent Grove Advisors offers services on a fee basis, which generally include fixed and/or hourly fees, as
well as fees based upon assets under management or advisement. Fees are negotiable and are determined
by each Client Advisor on a case-by-case basis based upon each client’s individual needs and circumstances
and will vary accordingly. Crescent Grove Advisor’s fees are exclusive of, and in addition to, any applicable
securities transaction fees, custody fees, Independent Manager fees, private fund fees, or other related costs
or expenses as described more fully below. The Firm generally relies upon information provided by the
client’s custodian or investment sponsor when valuing client portfolios for fee billing purposes. Because
Crescent Grove Advisors relies on the underlying fund sponsors to provide values after completing their own
valuation and audit processes, the values for certain funds, specifically those for private funds, often reflect
a lag.
Additionally, certain Firm employees, in their individual capacities, will offer insurance products through
Crescent Grove Advisors’ affiliate, Crescent Grove Insurance LLC, under a separate commission-based
arrangement. As described more fully within Item 10 below, this arrangement presents a conflict of interest,
as the employee is paid a commission based on the type and amount of insurance purchased by the client.
These commissions are in addition to the advisory fees charged by Crescent Grove Advisors. This arrangement
also encourages employees to make recommendations for their own benefit, not the clients’. Crescent Grove
Advisors has procedures for managing conflicts of interest.
Fees described below will change over time as portfolios and investments on which the fees are based
change, either as a result of a) market appreciation or depreciation; or b) capital contributions or
withdrawals. In addition, the Firm receives varying levels of compensation depending on the investment
strategy employed, which creates an inherent conflict of interest for Firm employees advising clients.
Crescent Grove Advisors takes its fiduciary duty to clients seriously and strives to recommend and implement
strategies it believes are designed to achieve the clients’ objectives, regardless of the underlying fees
associated with these strategies. To help accomplish this goal, Crescent Grove Advisors works with the client
to develop an IPS which defines the client’s goals and objectives and forms the basis for investment decisions
that are made.
Crescent Grove Advisors’ employees who refer new client relationships to the Firm can be compensated for
the referral, subject to certain annual minimum revenue requirements generated by the new client
relationship. This does not increase the fee the client pays to Crescent Grove Advisors.
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Financial Planning and Consulting Fees
Crescent Grove Advisors generally charges a fixed annual fee for providing financial planning and consulting
services. These fees are negotiable, but typically range from $3,000 to $150,000 per year (charged quarterly
in advance), depending upon the scope and complexity of the services required and the professional
rendering of the financial planning and/or the consulting services. The terms and conditions of the financial
planning and/or consulting engagement are set forth in the Financial Planning Agreement with Crescent
Grove Advisors. If the client engages the Firm for additional investment advisory services, Crescent Grove
Advisors may offset all or a portion of its fees for those services based upon the amount paid for the financial
planning and/or consulting services.
Investment Management Fees
Crescent Grove Advisors offers investment management services for an annual fee calculated based upon
the amount of assets under the Firm’s management (a “Management Fee”). The Management Fee schedule
for individual accounts or family office relationships generally incorporates fees across all assets managed by
the Firm, Barrett Upton, and/or the Independent Managers engaged on behalf of the client (including cash
and cash equivalents). Fees vary between 10 and 125 basis points (0.10% – 1.25%, charged quarterly in
arrears), depending upon the size and composition of a client’s portfolio and the types of assets being
managed. The standard management fee schedule for OCIO relationships ranges between 30 – 60 basis
points (0.30% - 0.60%, charged quarterly in arrears), depending upon the total assets managed. The annual
fee is prorated and charged quarterly, in arrears, based upon the market value of the average daily account
balance.
Since the asset-based fee is determined by average daily account balance, if assets are deposited into or
withdrawn from an account after the start of a quarter, the base fee payable with respect to such assets is
adjusted accordingly. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the
event the Advisory Agreement is terminated, the fee for the final billing period is prorated through the
effective date of the termination and the outstanding or unearned portion of the fee is charged or refunded
to the client, as appropriate. Fee rates can vary by asset class, which can cause a conflict for Crescent Grove
Advisors when making recommendations to the client. The fee schedule also creates an incentive to
encourage clients to remain invested with Crescent Grove Advisors. To address these conflicts, Crescent
Grove Advisors relies on the IPS which is prepared in consultation with the client and which guides investment
selection and implementation.
Independent Manager Fees
Each Independent Manager charges a fee that is in addition to the fee charged by Crescent Grove Advisors,
as described in Item 5. The Independent Managers’ fees are generally charged quarterly and vary between
10 and 200 basis points (0.10% - 2.00%), depending on the value and type of assets being managed. These
fees will be deducted directly by the Investment Manager and will generally be billed in advance or in arrears
consistent with the Independent Manager’s fee billing practices as disclosed in the respective Form ADV 2A.
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Private Fund Fees
Clients who invest in private funds managed by unaffiliated third‑party managers will bear fees and expenses
charged by those private funds in addition to any advisory fees clients pay to Crescent Grove Advisors. These
third‑party private funds typically charge their own management fees, performance‑based fees or carried
interest, and fund‑level operating expenses.
Therefore, clients investing in private funds will pay multiple layers of fees, which will reduce the overall
return on their investment. The applicable private fund offering documents describe all such fees and
expenses. Crescent Grove Advisors encourages investors to review these offering documents carefully before
investing.
Clients investing in private funds sponsored by our affiliate, Barrett Upton, do not pay fund-level
management fees, but will be subject to other fund-level fees such as a General Partner fee, carried interest
or performance-based allocations and administrative and operating expenses. In addition, because of the
fund-of-fund structure of Barrett Upton’s private funds, investors will indirectly bear fees and expenses
charged by the underlying private fund managers in which the funds invest.
Fee Discretion
Crescent Grove Advisors negotiates fees at its sole discretion using any criteria it deems relevant. Factors
include anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, pre-existing/legacy client relationship, account retention and pro bono activities.
Additional Fees and Expenses & Exclusions
In addition to the advisory fees paid to Crescent Grove Advisors, clients will also incur certain charges
imposed by other third parties as applicable, such as broker-dealers, custodians, trust companies, banks and
other financial institutions (collectively “Financial Institutions”). These additional charges include, as
applicable, securities brokerage commissions, transaction fees, custodial fees, fees attributable to alternative
assets including performance-based fees, fees charged by the Independent Managers and Barrett Upton,
fees associated with foreign securities, margin costs, charges imposed directly by a mutual fund or ETF in a
client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other
fees and taxes on brokerage accounts and securities transactions which may be charged by an Independent
Manager or a custodian. The Firm’s brokerage practices are described at length in Item 12, below. Fidelity
will waive certain asset-based custodial charges when it is engaged as a sub-advisor for a direct indexing
strategy if it also serves as custodian for the client’s assets.
Each Client Advisor retains the discretion to charge a reduced fee (including no fee) for specific services
provided or assets advised, depending upon the client’s situation. Unless otherwise agreed upon with the
client, Crescent Grove Advisors generally does not charge a fee for advice related to assets held within client
529 Plan accounts.
Discounted fees are offered to employees, their family members, and friends.
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Direct Fee Debit
Clients generally provide Crescent Grove Advisors and the Independent Managers with the authority to
directly debit their accounts for payment of the investment advisory, consulting and financial planning fees.
It is Crescent Grove Advisors’ understanding that each Financial Institution that acts as the qualified custodian
for client accounts, from which the Firm and Independent Manager retain the authority to directly deduct
fees, have agreed to send statements to clients not less than quarterly detailing all account transactions,
including any amounts paid to Crescent Grove Advisors and the Independent Managers, if billed directly to
the Financial Institution.
Use of Margin
Crescent Grove Advisors may be authorized to use margin in the management of the client’s investment
portfolio. In these cases, the fee payable will be assessed gross of margin such that the market value of the
client’s account and corresponding fee payable by the client to Crescent Grove Advisors will be increased.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their accounts at any time, subject to Crescent Grove
Advisors’ right to terminate an account. Additions may be in cash or securities provided that the Firm reserves
the right to liquidate any transferred securities or to decline to facilitate acceptance of securities by a
custodian into a client’s account. Clients may withdraw account assets on notice to Crescent Grove Advisors,
subject to the usual and customary securities settlement procedures and any liquidity restrictions as
described in the applicable offering documents. However, the Firm generally designs its portfolios as long-
term investments and the withdrawal of assets could impair the achievement of a client’s investment
objectives. In connection with its ongoing advisory service, Crescent Grove Advisors consults with its clients
about the options and implications of transferring securities. Clients are advised that when transferred
securities are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed
at the mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
Fair Valuation
Crescent Grove Advisors does not seek to fair value securities in the normal course of business. Rather, it
relies on third parties (including custodians, separate account managers and private funds) to have in place
policies and procedures reasonably designed to support appropriate valuations of securities or assets held in
their respective portfolios. In the unlikely event a pricing source cannot, or does not, provide a price for a
security (such as a security transferred to the Firm without a value), members of the Crescent Grove
Investment Committee (“CGIC”) will review the security and determine an appropriate value. In establishing
this value, Crescent Grove Advisors will strive to price the asset at the price it deems clients could reasonably
be expected to receive upon sale of the asset.
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Item 6 - Performance-Based Fees and Side-By-Side Management
Crescent Grove Advisors does not provide any services for a performance-based fee (i.e., a fee based on a
share of capital gains or capital appreciation of a client’s assets). However, the Firm will recommend
Investment Managers and private funds that assess a performance-based fee in addition to the Firm’s fees.
Such private funds include those offered by Barrett Upton. Crescent Grove Advisors encounters an inherent
conflict when recommending clients to invest in Barrett Upton-managed private funds, as Crescent Grove
Advisors and certain of its employes will benefit from any performance-based fees charged. Crescent Grove
Advisors maintains policies and controls designed to provide reasonable assurance client accounts are
managed consistent with the client’s stated investment objectives and risk tolerance, as outlined in the IPS.
In addition, investors within Barrett Upton-managed private funds are provided offering documents which
describe each private funds’ fee arrangements. See Item 10 for additional information about Barrett Upton.
Item 7 - Types of Clients
Crescent Grove Advisors offers services to individuals, trusts, estates, charitable organizations, corporations,
business entities, foundations, endowments, nonprofit organizations, pension and retirement plans and
family offices.
Crescent Grove Advisors has an incentive to encourage individual clients to rollover an employer retirement
account into a Firm-managed Individual Retirement Account (“IRA”), with the potential of higher fees and
lower liquidity, to increase its advisory fee revenue. The decision of whether to rollover an employer
retirement account rests with the individual account owner, and Crescent Grove Advisors is committed to
providing information to help a client make a decision that is in that client’s overall best interests. As a
practical matter, while Crescent Grove Advisors will at times provide advice for a fee on investment selections
within a retirement plan, the Firm will not directly manage assets on behalf of a client which are held within
an employer’s retirement account.
When Crescent Grove Advisors provides investment advice to clients regarding their retirement plan
accounts or individual retirement accounts, it is considered a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. Crescent Grove Advisors must act in the clients’ best interest and not put its
interest first. At the same time, the way the Firm earns fees creates some conflicts with client interests.
However, as a fiduciary, the Firm operates under a special rule exemption that requires us to act in the clients’
best interest.
Some employees have family or friends who are also clients, potentially leading to personal business dealings.
Also, the close working relationship between employees and clients often leads to personal relationships.
These expanded relationships present an inherent conflict to provide preferential treatment to certain
clients. The Firm’s commitment to fairness and ethical policies (detailed in this brochure) helps to address
this conflict of interest. Further, a small number of administrative vendors are personal friends with Firm
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personnel. These vendors do not service client accounts, and the Firm maintains a professional relationship
with them.
Minimum Account Value
As a condition for starting and maintaining an investment management relationship, Crescent Grove Advisors
generally imposes a minimum client net worth of $10,000,000 for Family Office Services; however, for the
Portfolio Advisory Services clients, the minimum client size includes those with liquid investible assets of
$1,000,000. Crescent Grove Advisors will, in its sole discretion, accept clients with smaller net worths based
upon certain criteria, including anticipated future earning capacity, anticipated future additional assets,
related accounts, pre-existing client relationships, account retention, and pro bono activities. Crescent Grove
Advisors will at times aggregate family relationships to meet the minimum net worth.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Crescent Grove Advisors ascribes to an asset allocation approach to investing, stressing the importance of
long-term strategic allocation combined with shorter-term tactical allocation decisions. This approach is
further expanded to include low-correlating asset classes within the portfolio to reduce risk and/or increase
expected returns. The Client Advisor, as further discussed below, also performs a discretionary, common
sense review of “tail risk,” current market conditions and tactical opportunities.
Creating an optimal asset allocation is a multi-faceted process. At the outset of a relationship, the Crescent
Grove Advisors Client Advisor, in collaboration with the client, will create an IPS. The development of an IPS
is tailored to each individual client. The IPS sets forth the investment parameters for a client portfolio
including ranges for specific asset classes, permissible investment types and liquidity requirements, as well
as expectations around performance evaluation for the overall portfolio and specific strategies.
In order to determine the investment objectives contained within the IPS, the Client Advisor examines the
client’s investment goals, income requirements, acceptable risk tolerances, tax bracket and status, time
horizon, governing documents, and any other relevant factors. After the above has been considered, the
Client Advisor sets the target asset allocation.
Once the IPS has been executed, the portfolio construction process synthesizes the initial discussions, the
formalized IPS and the Client Advisor’s capital markets expectations to construct an investment portfolio.
The final step is the recommendation of a portfolio of investments which typically include mutual funds (open
and closed-end), exchange traded funds, separately managed accounts, structured notes, derivatives and
private placement partnerships that operate within the constraints of the IPS. The goal is to produce a
portfolio that maximizes risk-adjusted returns, consistent with the client’s objectives.
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The Crescent Grove Investment Committee
The CGIC is tasked with sourcing new investment ideas for Crescent Grove Advisors, including, but not limited
to traditional fixed income and equity separate account Investment Managers, mutual funds (open and
closed end), ETFs, as well as liquid and illiquid alternative investment strategies (using both third-party private
funds and private funds managed by Crescent Grove Advisors’ affiliate, Barrett Upton). Unaffiliated
investment strategies are sourced through Crescent Grove Advisors’ network of professional contacts, client
network, and third-party information resources such as Bloomberg. Crescent Grove Advisors periodically
utilizes research performed by third parties to assist in vetting prospective firms.
The initial due diligence stage generally includes a review of an Independent Manager’s people, philosophy,
process and performance via a meeting with members of the prospective firm and review of the Independent
Manager’s response to the Firm’s Due Diligence Questionnaire (“DDQ”). The prospective firm’s strategy and
trading execution are analyzed to gauge whether or not there is sufficient interest within Crescent Grove
Advisors to continue the due diligence process. Next steps will include any or all of the following as deemed
appropriate: 1) the completion of the CGIC’s customized DDQ, 2) an on-site visit to the prospective firm’s
headquarters, and 3) a review of all pertinent legal documents. The CGIC will at times rely upon the due
diligence efforts and documentation prepared by a third-party, including due diligence performed on certain
private funds by third-party platforms which offer those private funds. Before relying upon the due diligence
efforts performed by these third-party platforms, Crescent Grove Advisors will perform separate due
diligence reviews on the third-party platform itself considering, among other matters, the third-party
platform’s due diligence processes. Formal write-ups are then prepared and presented to the CGIC to
approve for inclusion on the Crescent Grove Advisors platform.
Once a manager or strategy has been approved and added to the Crescent Grove Advisors platform, ongoing
monitoring and due diligence is performed. On a monthly basis all traditional strategies are compared against
their appropriate benchmarks and peer groups. On a quarterly basis, all non-traditional and limited
partnership performance is reviewed. If the CGIC identifies any material changes at a manager within the
focal areas of people, process, philosophy, and performance, a more in-depth review is then triggered.
Crescent Grove Advisors conducts a streamlined due diligence process for funds offered by Barrett Upton
due to the close working relationship between the firms, including shared investment personnel. As noted in
Item 10, certain Crescent Grove Advisors’ employees also provide advisory services to Barrett Upton. As a
result, the individuals involved in managing Barrett Upton’s funds also participate in evaluating Independent
Managers for Crescent Grove Advisors.
Philosophically, the CGIC’s goal is to maintain a high quality, low turnover investment platform. With respect
to alternative investments, the CGIC’s objective is to introduce niche strategies with limited correlation to
traditional equities and fixed income without sacrificing the long-term return potential. Crescent Grove
Advisors’ investment platform includes a diverse selection of offerings. Alternative investments are
employed, when appropriate, based on clients’ investment profiles and risk tolerance levels, in an effort to
enhance the returns of clients’ portfolios, while reducing the volatile nature of the publicly traded markets.
Further, Crescent Grove Advisors can direct clients to third parties that can facilitate liquidations of select
holdings. In such instances, Crescent Grove Advisors does not pay any private placement agents directly for
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such services, nor does Crescent Grove Advisors receive any compensation or other benefit from the third-
party, as the client pays the fees for such services.
Crescent Grove Advisors is not affiliated with any fund it discusses with clients, except for funds offered by
its affiliate Barrett Upton as discussed within Item 10. Crescent Grove Advisors also does not offer to buy or
sell any fund as any such action can only be made in connection with the delivery of applicable offering
documents by an authorized agent of the fund. Alternative investments strategies shown to clients must be
deemed appropriate for each investor prior to funding, and not all clients are eligible to invest in all
investment products recommended by Crescent Grove Advisors.
Use of Independent Managers
As mentioned above, Crescent Grove Advisors selects certain Independent Managers (at times referred to as
“sub-advisers”) to actively manage a portion of its clients’ assets. The specific terms and conditions under
which an Independent Manager is engaged on behalf of a client are set forth in a separate written agreement
between Crescent Grove Advisors and the designated Independent Manager, including the fee to be charged
to the client. This fee will be disclosed to clients in the Advisory Agreement with Crescent Grove Advisors. In
addition to this brochure, clients should also review the written disclosure brochures of the respective
Independent Managers engaged to manage their assets.
Crescent Grove Advisors evaluates a variety of information about Independent Managers, which generally
includes the Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses the Firm believes are reputable. The Firm seeks to
assess the Independent Managers’ investment strategies, past performance, and risk results in relation to its
clients’ individual portfolio allocations and risk exposure. Crescent Grove Advisors also takes into
consideration each Independent Manager’s management style, investment performance returns, reputation,
financial strength, reporting, pricing and research capabilities, among other factors.
Crescent Grove Advisors provides advice, on a discretionary or non-discretionary basis, regarding the
selection of Independent Managers. On an ongoing basis, the Firm monitors the performance of those
accounts being managed by Independent Managers with the aim of evaluating whether the Independent
Managers’ strategies remain aligned with their clients’ investment objectives and overall best interests.
Use of Private Funds
Crescent Grove Advisors recommends private funds for certain clients, including private funds managed by
unaffiliated third‑party managers and, where appropriate, private funds sponsored by the Firm’s affiliate,
Barrett Upton. Crescent Grove Advisors generally uses these private funds to obtain exposure to alternative
investment strategies that may not be available through traditional registered investment vehicles.
The Firm advises on the selection of private funds and the allocation of client assets among those funds. In
evaluating private funds, the Firm considers information provided by the fund sponsor, public and private
disclosures, and other third‑party information it believes to be reputable. Crescent Grove Advisors also
conducts ongoing monitoring of private fund investments to assess whether they remain consistent with
clients’ investment objectives and overall portfolio strategies.
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Risk of Loss
All investments have risks that are borne by the investor and there is no guarantee that any investment
strategy will meet its objectives. Crescent Grove Advisors’ investment approach consistently keeps the risk
of loss in mind. Investors face the following types of risks, depending upon the strategies being utilized:
Market Risks - Investing involves risk, including the potential loss of principal, and all investors should
be guided accordingly. The profitability of a significant portion of Crescent Grove Advisors’
recommendations and/or investment decisions depend to a great extent upon correctly assessing
the future course of price movements of stocks, bonds and other asset classes. There can be no
assurance that Crescent Grove Advisors will be able to predict those price movements accurately or
capitalize on any such assumptions.
Mutual Funds and ETFs - An investment in a mutual fund or ETF involves risk, including the loss of
principal. Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the
individual issuers of the fund’s underlying portfolio securities. Such shareholders are also liable for
taxes on any fund-level capital gains, as mutual funds and ETFs are required to distribute capital gains
in the event they sell securities for a profit that cannot be offset by a corresponding loss.
Shares of open-end mutual funds are generally distributed and redeemed on an ongoing basis by the
fund itself or by a broker acting on a fund’s behalf. The trading price at which a share is transacted is
equal to a fund’s stated daily per share net asset value (“NAV”), plus any shareholder fees (e.g., sales
loads, purchase fees, redemption fees). The per share NAV of a mutual fund is calculated at the end
of each business day, although the actual NAV fluctuates with intraday changes to the market value
of the fund’s holdings. The trading prices of a mutual fund’s shares could differ significantly from the
NAV during periods of market volatility, which may, among other factors, lead to the mutual fund’s
shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated
at least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies could cause the shares to trade at a premium or discount to their pro
rata NAV. There is also no guarantee that an active secondary market for such shares will develop or
continue to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually
25,000 or more shares). Therefore, if a liquid secondary market ceases to exist for shares of a
particular ETF, a shareholder may have no way to dispose of such shares.
Shares of closed-end funds have different risks than open-end funds. Like ETFs, closed-end funds
trade on the market, though generally not at NAV. Like a more typical security, the price could diverge
from the NAV and sell at a discount or premium. In addition, closed-end funds can use more leverage
than open-end funds and, therefore, could take on additional risk.
Use of Independent Managers - As stated above, Crescent Grove Advisors often selects certain
Independent Managers to manage a portion of its clients’ assets. In these situations, Crescent Grove
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Advisors continues to conduct ongoing due diligence of such managers, but such recommendations
rely to a great extent on the Independent Managers’ ability to successfully implement their
investment strategies. In addition, Crescent Grove Advisors generally does not have the ability to
supervise the Independent Managers on a day-to-day basis, as Crescent Grove Advisors is not
affiliated with the Independent Managers.
Reliance on Key Personnel - The investment management activities of both Crescent Grove Advisors
and the Independent Managers rely on the business and investment acumen of the applicable firm’s
management team. Should anything happen to a member of the management team or if a member
of the management team departs from the firm, business and investment management activities
related to managing client portfolios could be adversely affected.
Reliance on Other Entities – Crescent Grove Advisors relies on third-party entities for critical business
functions, including portfolio management and various operational tasks. Relying on these entities
carries risks, including conflicts of interest, operational failures, cybersecurity vulnerabilities, and
service disruptions. Financial distress, technological failures, or operational deficiencies by these
entities could impair Crescent Grove Advisors’ ability to effectively manage client assets. To mitigate
these risks, Crescent Grove Advisors conducts ongoing due diligence and maintains oversight of
outsourced functions.
Use of Alternative Investments - Crescent Grove Advisors recommends that certain clients invest in
privately placed alternative investments (e.g., hedge funds, private equity funds, etc.), including
those offered by its affiliate Barrett Upton. The managers of these vehicles have broad discretion in
selecting the investments. There are few limitations on the types of securities or other financial
instruments which are eligible to be traded and no requirement to diversify. Such private funds often
trade on margin or otherwise leverage positions, thereby potentially increasing the risk to the
vehicle. In addition, because the vehicles are not registered as investment companies, there is an
absence of regulation. There are numerous other risks in investing in these securities. Clients should
consult each fund’s private placement memorandum and/or other documents explaining such risks
prior to investing.
American Depository Receipts (“ADRs”) Risk: Positions in ADRs are not necessarily denominated in
the same currency as the common stocks into which they may be converted. ADRs are receipts
typically issued by an American bank or trust company evidencing ownership of the underlying
securities. Generally, ADRs, in registered form, are designed for the U.S. securities markets. An
account could invest in sponsored or unsponsored ADRs. In the case of an unsponsored ADR, a
portfolio is likely to bear its proportionate share of the expenses of the depository and it may have
greater difficulty in receiving shareholder communications than it would have with a sponsored ADR.
Use of Margin - While the use of margin borrowing can improve returns, it also typically increases
overall portfolio risk. Margin transactions are generally affected using capital borrowed from a
Financial Institution, which is secured by a client’s holdings. Under certain circumstances, a lending
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Financial Institution can demand an increase in the underlying collateral. If the client is unable to
provide the additional collateral, the Financial Institution may liquidate account assets to satisfy the
client’s outstanding obligations, which could have extremely adverse consequences. In addition,
fluctuations in the amount of a client’s borrowings and the corresponding interest rates could have
a significant effect on the profitability and stability of a client’s portfolio.
Derivative Risk – Options, futures and other derivatives involve risks and are not suitable for
everyone. Such trading can be speculative in nature and carry substantial risk of loss, including the
loss of principle and the potential for third-party counterparties to be unwilling or unable to meet
their contractual obligations. Additionally, investments in derivative instruments often require a high
degree of leverage, meaning the overall contract value is much greater than the deposit used to buy
the position in the derivative product. Prices of derivative instruments can fluctuate widely and
rapidly, which cannot be controlled by Crescent Grove Advisors or the Investment Managers.
Inflation Risk - Inflation represents the increase of costs of goods and services over time and acts to
decrease the real value of investments. Crescent Grove Advisors has no control over inflation, and
there can be no assurance client investment portfolios will keep pace with the rate of inflation.
Liquidity – Certain Independent Managers' investment styles result in owning shares of securities
with varying levels of liquidity, defined as the degree to which an Independent Manager can
efficiently sell or dispose of an instrument with minimal impact on its market price. While
Independent Managers consider the overall liquidity profile of each client portfolio, managing
liquidity risk is a best-efforts exercise as neither Crescent Grove Advisors nor Independent Managers
have direct control over the market which may exist to support a future sale of any instrument held.
Moreover, Barrett Upton and some Independent Managers offer investment vehicles with explicit
constraints on client liquidity outlined within the offering documents—e.g., structures that only offer
periodic redemptions, place restrictions on redemptions, or that are completely illiquid during the
term of the fund. Holding instruments with a lower liquidity profile escalates the risk of the
Independent Manager or Barrett Upton not being able to sell those instruments as quickly as it would
sell highly liquid instruments.
Geopolitical Risks – Geopolitical events present risks beyond the Firm’s direct control, which can
create market volatility and impact investment performance. Examples of these events include trade
wars, supply chain issues because of conflicts, commodity market volatility, state-sponsored
cyberattacks, and changing government regulations. The Firm can monitor these risks but cannot
predict or control their outcomes.
ESG – Crescent Grove Advisors will consider client-specific guidelines or restrictions on a case-by-
case basis and can introduce or engage Investment Managers that specialize in ESG mandates to
meet these objectives. The Firm currently does not employ its own set of ESG criteria.
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Artificial Intelligence – The Firm uses artificial intelligence, including large language models (“LLMs”),
to support certain internal functions, such as research, operational efficiencies, and assistance with
drafting written communications. These tools are not used to make investment decisions, execute
trades, or provide personalized investment advice to clients without meaningful human involvement
and review.
While AI tools may enhance efficiency, they present risks, including the potential for inaccurate,
incomplete, or biased outputs, limitations in transparency, and risks associated with reliance on
third-party technology providers. The Firm also recognizes risks related to data privacy,
confidentiality, and cybersecurity when using AI-enabled tools.
The Firm seeks to mitigate these risks through policies and procedures governing the use of AI tools,
including human review and approval of AI-assisted content prior to use, restrictions on the types of
information that may be input into such tools, and ongoing monitoring of their use. AI tools are
intended to assist employees and do not replace professional judgment, independent analysis, or the
Firm’s fiduciary obligations to clients.
Disaster Recovery - Crescent Grove Advisors maintains a Disaster Recovery Plan designed to support
the timely restoration of essential business functions in the event of a disaster event. While Crescent
Grove Advisors strives to establish and maintain comprehensive processes supporting this Disaster
Recovery Plan, the Firm cannot guarantee it will be able to continue business operations in the event
of every disaster event, given the unknown nature and scope of future disaster events, which could
include acts of war, terrorism, accidents and sabotage. If there were to be an actual disaster event,
Crescent Grove Advisors will make reasonable attempts in light of the situation to notify clients of
the impact of the event on the Firm and its clients.
Conflicts of Interest – Various conflicts of interest may arise regarding Crescent Grove Advisors’
business, some of which are disclosed throughout this brochure. Crescent Grove Advisors addresses
conflicts of interest through identification, disclosure, and oversight, using its good‑faith judgment
and established compliance processes.
Cybersecurity - Information security concerns impact every user of the internet, and investment
advisers such as Crescent Grove Advisors are no exception. Crescent Grove Advisors recognizes the
importance of protecting clients' personal information as well as the confidential and proprietary
information of the Firm and its employees. While Crescent Grove Advisors employs resources (both
internal and third-party IT vendors/consultants) to protect this information, Crescent Grove Advisors
cannot guarantee the protection of all such information, nor assure against all related losses, in
consideration of the real and evolving cybersecurity risks. As noted above, Crescent Grove Advisors
depends on external service providers for many business functions, and delays in their breach
notifications could affect the Firm’s ability to respond promptly.
Crescent Grove Advisors believes clearly communicated information represents a critical aspect for
identifying and managing cybersecurity risks and has encouraged employees to communicate early
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and often regarding any potential cybersecurity risk. The Firm encourages all clients to communicate
any information security risk or breach they have detected to their Client Advisor immediately.
Identity Theft - Crescent Grove Advisors recognizes the inherent risk all individuals face with respect
to identity theft. Consistent with regulatory requirements, the Firm has created an identity theft
prevention program, primarily designed to help employees identify potential red flags indicating a
client’s identity may have been stolen. In addition to identifying potential red flags, this identity theft
prevention program outlines the actions employees and the Firm will take in the event the Firm
believes a client’s identity may have been stolen. Crescent Grove Advisors requests any client who
suspects his/her identity may have been stolen to immediately notify their Client Advisor, thereby
permitting the Firm to implement additional controls around the client’s account.
Diminished Capacity – Crescent Grove Advisors is mindful that a client’s mental capacities can
diminish over time, though not always as a result of age. Crescent Grove Advisors takes its fiduciary
responsibilities to clients seriously and has implemented policies to help guide its employees when
they suspect a client is experiencing diminished capacity, as these clients could, through no fault of
their own, be susceptible to making decisions which are not in their long-term best interests. As
generally requested by the custodian, Crescent Grove Advisors encourages all clients to name a
trusted contact with whom Client Advisors could speak if they identify a potential diminished capacity
concern.
Item 9 - Disciplinary Information
Crescent Grove Advisors has not been involved in any legal or disciplinary events.
Item 10 - Other Financial Industry Activities and Affiliations
Crescent Grove Advisors is a wholly owned subsidiary of Crescent Grove Holdings, LLC, which also wholly-
owns Crescent Grove Insurance LLC and owns a controlling interest in Barrett Upton, each of which is a
Delaware limited liability company.
Crescent Grove Insurance, LLC
Some Crescent Grove Advisors’ employees hold insurance agent licenses, enabling them to sell insurance
products. Gregg George (Managing Director) can also sell variable annuities and variable life insurance
products as a registered representative of The Leaders Group, an unaffiliated broker-dealer. Crescent Grove
Insurance, LLC, an affiliate of Crescent Grove Advisors, receives commissions from the sale of these insurance
products. Crescent Grove Advisors employees will generally introduce clients to an unaffiliated insurance
agency (“The Herman Agency”) to manage the insurance process and, when permitted, will receive a portion
of the insurance commission earned. Clients are under no obligation to purchase any insurance products
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from Crescent Grove Advisors, Crescent Grove Insurance, LLC, The Herman Agency, or any employee. A
conflict of interest exists to the extent that Crescent Grove Advisors or its affiliate, Crescent Grove Insurance
LLC, recommends the purchase of insurance products where Crescent Grove Insurance LLC and Firm
employees are entitled to insurance commissions or other additional compensation. All such compensation
is fully disclosed to applicable clients. Further, the Firm has procedures in place that are reasonably designed
to promote recommendations made in clients’ best interest regardless of any such affiliations.
Barrett Upton Capital Partners, LLC
Barrett Upton is a registered investment advisor that provides investment management services to private
fund-of-funds (“Funds”) which are formed to make investments in alternative investment funds (each an
“Underlying Fund”). Funds invest primarily in interests issued by private market Underlying Funds and may
also make direct investments in underlying portfolio companies and/or secondary investments. Funds are
only available to investors meeting certain criteria as stated in the Fund’s offering documents.
Crescent Grove Advisors has entered into a Staff and Expense Sharing IntraCompany Agreement with Barrett
Upton whereby a limited number of Crescent Grove Advisors’ employees provide advisory and administrative
services to Barrett Upton. There are no fees associated with this Agreement.
Cedar Street Charitable Foundation
Crescent Grove Advisors has entered into a discretionary investment management agreement and a services
agreement with the Cedar Street Charitable Foundation (the “Foundation”), a donor-advised fund organized
in Wisconsin. Gregg George, Managing Director of Crescent Grove Advisors, is President of the Foundation,
which presents an inherent conflict of interest. Crescent Grove Advisors primarily utilizes open-end mutual
funds in constructing the Foundation’s investment portfolios, which the Firm believes mitigates conflicts
related to allocating investment opportunities between this and other Firm clients. Further, Mr. George
recuses himself from certain voting activities involving Crescent Grove Advisors’ services provided to the
Foundation.
As the Firm receives both asset management and service fees for work provided to the Foundation, Crescent
Grove Advisors is incentivized to encourage clients to donate to the Foundation. While clients may elect to
donate to a donor advised fund of their choice, donating to the Foundation represents a practical approach
if the client wishes for Crescent Grove Advisors to continue to manage the donated assets until they are
disbursed.
Other Information
Some employees serve dual roles, such as being responsible for other Firm activities or serving as an
employee of an affiliate of the Firm. These other responsibilities can create an inherent conflict with their
responsibilities to the Firm. Crescent Grove Advisors maintains processes and controls to mitigate the risks
that these conflicts impact the employees’ Firm obligations.
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Item 11 - Code of Ethics, Participation or Interests in Client Transactions and Personal Trading
Crescent Grove Advisors has adopted a Code of Ethics that sets forth the standards of conduct expected of
its employees. Crescent Grove Advisors’ Code of Ethics contains written policies reasonably designed to
prevent certain unlawful practices such as the use of material non-public information by the Firm or any of
its employees. The Code of Ethics also governs the personal trading activities of Crescent Grove Advisors’
personnel.
The Code of Ethics requires Crescent Grove Advisors’ personnel to report their personal securities holdings
and transactions and obtain pre-approval of initial public offerings and limited offerings, including
investments in private funds and private companies including private funds offered by Barrett Upton. The
Code of Ethics also prohibits Firm personnel from purchasing securities included on the Firm’s Restricted
Securities List, a listing of securities about which Firm personnel could, in connection with their normal
business activities in servicing public company executive client accounts, obtain access to material non-public
information.
The Firm’s employees are permitted to buy or sell securities (including investments in both affiliated and
unaffiliated private funds) that Crescent Grove Advisors or an Independent Manager also recommend to
clients if done in a manner that is consistent with the Code of Ethics. The Firm’s Code of Ethics has been
established recognizing that: 1) some securities trade in sufficiently broad markets to permit transactions by
certain personnel to be completed without any appreciable impact on the markets of such securities; 2)
Crescent Grove Advisors is generally not in a position to impact the market price of securities in connection
with its trading activity; and 3) Crescent Grove Advisors’ personnel do not have advanced knowledge of trades
to be executed within client accounts by Independent Managers. As such, employee personal trades could
occur before or after client trades of the same security.
Crescent Grove Advisors’ personnel may not enter an order in his or her personal account(s) or accounts of
immediate family (including a spouse, minor children and adults living in the same household, referred to as
“Related Accounts”) that knowingly anticipates (i.e., “front runs”) or competes with a customer order. With
advance approval, and only when Crescent Grove Advisors determines that the employee’s investment will
not disadvantage clients, employees and their household family members may also invest alongside clients
in private funds (including those managed by Barrett Upton). While Crescent Grove Advisors believes it is
unlikely to affect the price of most securities invested on behalf of its clients, in an effort to avoid an
appearance of impropriety, Crescent Grove Advisors’ personnel:
• Are expected to trade closed-end funds within their personal accounts only after client trading
activity anticipated at the time of the personal trade is completed within the employee’s assigned
client accounts;
•
Invest in private funds on the same terms as other investors; and
• Are generally not permitted to liquidate their private fund holdings ahead of clients.
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Under limited circumstances, the Chief Compliance Officer will approve exceptions to the policies stated
above if it is determined the exception will not materially disadvantage client accounts and the matter merits
an exception (for example, a need to raise cash for personal needs).
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by open-end mutual funds or money market funds; and (iv) shares issued by
unit investment trusts that are invested exclusively in one or more mutual funds. Employees may invest their
personal holdings in a manner which is inconsistent with the advice Crescent Grove Advisors provides to its
clients.
To mitigate conflicts of interest caused by personal trading, Crescent Grove Advisors has implemented the
following controls:
• Employees and their Related Accounts disclose all brokerage accounts to Compliance;
• Employees and their Related Accounts must complete quarterly transaction and annual holdings
reporting and certifications;
• Employees’ activity in restricted securities will be denied; and
• Employees must gain approval prior to engaging in any outside business activity and that activity will
be reviewed for conflicts of interest with any Crescent Grove Advisors clients.
In the normal course of business and for the purpose of creating goodwill and sound working relationships,
employees of Crescent Grove Advisors will provide or receive gifts or entertainment to or from individuals
and entities doing business with the Firm, including clients, prospective clients, vendors and Independent
Managers. Such gifts and entertainment are subject to Crescent Grove Advisors’ Gifts & Entertainment
policies. While Crescent Grove Advisors believes the proper use of business entertainment and gifts creates
goodwill and aids in the development of strong working relationships, as a matter of policy, the Firm strives
to not offer nor receive extraordinary business entertainment or gifts which could be viewed as influencing
the recipient’s investment decision-making process or making the recipient feel beholden to the entity
providing the gift or entertainment. Gifts or entertainment arising from pre‑existing personal relationships
or infrequent life events are not subject to the Firm’s gifts and entertainment limitations.
While employment at Crescent Grove Advisors is expected to be an employee’s primary business association,
employees will at times engage in outside business activities, subject to prior approval. In approving such
activities, Firm management will take into consideration potential conflicts with Crescent Grove Advisors’
business, as well as if such activities interfere with the employee’s ability to perform their duties, with an eye
toward avoiding such conflicts. Firm management monitors such activities on an ongoing basis.
Select employees of Crescent Grove Advisors, subject to prior approval, serve on the advisory board for
unaffiliated private funds monitored by the CGIC. As a practical matter, Crescent Grove Advisors finds its
clients benefit from the strategic participation of select Firm employees on various advisory boards, as
participation on advisory boards generally provides insight into the Investment Manager’s thought processes.
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Supervised persons may only serve on such advisory boards if: 1) they do not receive compensation (other
than reimbursement for customary travel expenses associated with attending advisory board meetings); 2)
do not take a fiduciary role for the private fund itself; 3) they do not receive preferential access to investment
vehicles for personal investment purposes; and 4) the Firm’s Compliance Committee determines such
involvement on the advisory board is considered to be in the best interests of Crescent Grove Advisors and
its clients. Employees may provide opinions to or vote on matters requiring access to proprietary information
of the fund during advisory board meetings. In an effort to mitigate inherent conflicts associated with these
arrangements, any employee who serves on such an advisory board must abstain from any CGIC vote or
decision regarding the private fund or private fund adviser and must resign from the advisory board upon
Firm client divestment or when requested by Crescent Grove Advisors.
Clients and prospective clients may contact Crescent Grove Advisors to request a copy of its Code of Ethics.
Item 12 - Brokerage Practices
Recommendation of Broker/Dealers for Client Transactions
Crescent Grove Advisors generally recommends that clients utilize the custody, brokerage and clearing
services of Fidelity Family Office Services (“Fidelity”) for investment management accounts. While each client
maintains a separate custodial relationship with Fidelity, Crescent Grove Advisors negotiates aggregate
custodial fee schedules with Fidelity on behalf of its clients and periodically reevaluates this arrangement as
part of its ongoing oversight of custodial services. Factors Crescent Grove Advisors considers in determining
the reasonableness of Fidelity’s fees include execution quality, access to liquidity, recordkeeping and the
variety and quality of services Fidelity provides to clients and to the Firm in furtherance of serving the clients.
Not all registered investment advisers recommend custodians or brokers to their clients.
Factors Crescent Grove Advisors considers when recommending Fidelity or any other broker-dealer to clients
include the broker dealer’s respective financial strength, reputation, execution, pricing, research and service.
Crescent Grove Advisors considers various factors (including those outlined above) in connection with
assessing the Firm’s overall duty to obtain “best execution”. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of Fidelity’s services. Crescent Grove Advisors seeks competitive rates
but may not necessarily obtain the lowest possible commission rates for client transactions.
While Fidelity enables the Firm’s clients to invest in many mutual funds without transaction charges and
other securities at nominal transaction charges, the commissions and/or transaction fees charged by Fidelity
may be higher or lower than those charged by other Financial Institutions. As referenced above, Fidelity will
waive certain asset-based custodial charges when Fidelity is engaged as a sub-advisor for its index strategy.
All benefits provided by Fidelity are made available to Crescent Grove Advisors’ employees and are utilized
in the servicing of client accounts.
Transactions may be cleared through other broker-dealers with whom the Firm and its custodians have
entered into agreements for prime brokerage clearing services. Should an account make use of prime
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brokerage, the Client may be required to sign an additional agreement, and additional fees are likely to be
charged.
Software and Support Provided by Financial Institutions
Crescent Grove Advisors does not engage in traditional “soft dollar arrangements” with brokers; those
arrangements where an adviser receives cash compensation or research from brokers in exchange for
directing client trades through that broker. Crescent Grove Advisors does, however, receive without cost
from Fidelity access to custodial back-office systems and service support which allow Crescent Grove Advisors
to better monitor and service client accounts custodied at Fidelity. Crescent Grove Advisors receives the
system access without cost because the Firm renders investment management services to clients that
maintain assets at Fidelity. The access is not provided in connection with securities transactions of clients
(i.e., not soft dollars) and benefits Crescent Grove Advisors (but not its clients) directly. In fulfilling its duties
to its clients, Crescent Grove Advisors endeavors to put the interests of its clients first. Clients should be
aware, however, that Crescent Grove Advisors’ receipt of this access and support from a Financial Institution
creates a conflict of interest since these benefits could influence the Firm’s choice of Financial Institution
over another that does not furnish similar system access, support or services. That said, the client ultimately
chooses the custodian to use.
Specifically, Crescent Grove Advisors receives the following benefits from Fidelity:
• Credits paid to clients for expenses charged for moving their assets from their current custodian to
Fidelity;
• Receipt of duplicate client confirmations and bundled duplicate statements;
• Access to a trading desk that exclusively services its institutional traders;
• Access to block trading which provides the ability to aggregate securities transactions and then
allocate the appropriate shares to client accounts;
• Access to an electronic communication network for client order entry and account information; and
• Access to Fidelity practice management communications generally available to advisers with clients
on Fidelity’s platform.
Brokerage for Client Referrals
Crescent Grove Advisors does not consider, in selecting or recommending broker-dealers, whether the Firm
receives client referrals from the Financial Institutions or other third-party.
Directed Brokerage
Clients may choose any Financial Institution for custody, brokerage and clearing services. However, most
Crescent Grove Advisors’ clients use Fidelity for these services, and Crescent Grove Advisors recommends
the use of Fidelity to its clients. While Crescent Grove Advisors negotiated a fee arrangement with Fidelity on
behalf of its clients, each client enters into a separate agreement with Fidelity. Crescent Grove Advisors treats
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this arrangement as directed brokerage and expects to place all client trades through Fidelity. The agreement
with Fidelity makes their platform the most beneficial for trading most securities.
The client may direct Crescent Grove Advisors in writing to use a particular Financial Institution to execute
some or all transactions for the client. In that case, the client will negotiate terms and arrangements for the
account with that Financial Institution and the Firm will not seek better execution services or prices from
other Financial Institutions or be able to “batch” client transactions for execution through other Financial
Institutions with orders for other accounts managed by Crescent Grove Advisors (as described above). As a
result, the client could pay higher commissions or other transaction costs, greater spreads or could receive
less favorable net prices, on transactions for the account than would otherwise be the case. Subject to its
duty of best execution, Crescent Grove Advisors may decline a client’s request to direct brokerage if, in the
Firm’s sole discretion, such directed brokerage arrangements would result in additional operational
difficulties.
Trade Aggregation
Crescent Grove Advisors manages each client account on an individual basis, taking into account information
included on each client’s IPS. As a result, transactions for each client generally will be affected independently
unless Crescent Grove Advisors decides to purchase or sell the same securities for several clients at
approximately the same time. In those such instances, Crescent Grove Advisors may (but is not obligated to)
combine or “batch” such orders to: 1) seek best execution; 2) negotiate more favorable commission rates; or
3) allocate equitably among the Firm’s clients differences in prices, commissions or other transaction costs
that might not have been obtained had such orders been placed independently. Under this procedure,
transactions will generally be averaged as to price and allocated among participating Crescent Grove
Advisors’ clients on generally a pro rata basis to the purchase and sale orders placed for each client on any
given day.
Allocation of Investment Opportunities
Crescent Grove Advisors strives to allocate all investment opportunities among client accounts in a fair and
equitable manner over time, considering each client’s IPS with the objective of ensuring such allocation does
not result in favoring or discriminating against any client or group of clients over time. The CGIC works in
concert with Client Advisors to determine which clients are eligible to participate in opportunities with limited
availability (such as certain private funds). The CGIC then determines which clients will receive an allocation
of the investment opportunity, documenting its rationale supporting the determination made.
Crescent Grove Advisors accesses certain private funds directly for clients, while other private funds are
offered only through Barrett Upton. This determination is generally based on fund‑level requirements,
including investor‑minimums, capacity constraints, and the underlying fund’s preference for fewer investors
submitting larger subscription amounts.
Trade Errors
From time to time, Crescent Grove Advisors, the custodian, or an Independent Manager make errors in
placing a trade on a client’s behalf. Crescent Grove Advisors generally considers a “trade error” to be the
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execution of a transaction on behalf of a client on terms other than those intended. Crescent Grove Advisors
faces an inherent conflict in addressing trade errors, as trade errors are often detected by Firm personnel
who have an inherent incentive to mitigate such trade errors in Crescent Grove Advisors’ favor, which could
be to the detriment of the clients. To address this risk, the Firm logs and Firm management and the
Compliance Committee regularly review all trade errors. The Firm believes these controls function to mitigate
these inherent risks. The Firm’s policy is to make clients whole following a trade error, with the responsible
party reimbursing the client for any loss incurred as quickly as practical. For client accounts which use Fidelity
for brokerage and custody services, the Firm follows Fidelity’s practice of netting gains and losses within a
separate Firm Trade Error Account maintained at Fidelity. Net losses are absorbed by Crescent Grove
Advisors, and net profits are allocated to a charitable organization selected by the Firm.
Item 13 - Review of Accounts
Account Reviews
Crescent Grove Advisors monitors client portfolios on an ongoing basis. Except for Portfolio Advisory Services
accounts, regular account reviews are conducted on at least a quarterly basis. Portfolio Advisory Services
accounts are reviewed on a semi-annual basis. Such reviews are conducted by their respective Client
Advisors. All clients are encouraged to discuss their needs, goals and objectives with Crescent Grove Advisors
and to keep the Firm informed of any changes thereto. The Firm, through its Client Advisors, contacts ongoing
investment advisory clients at least annually to review its previous services and/or recommendations and
quarterly to discuss the impact resulting from any changes in the client’s financial situation and/or investment
objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time to time or as otherwise requested,
clients will also receive written or electronic reports from Crescent Grove Advisors and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from Crescent Grove Advisors or an outside service
provider.
Crescent Grove Advisors derives performance information to be reported to clients from a variety of sources,
both internal and external. External sources include:
• Bloomberg for public fund performance figures, including mutual funds and exchange traded funds;
and
• The applicable fund sponsor, investment manager, or a service provider engaged by the fund sponsor
for private funds (including hedge funds and private equity funds). This approach presents an
inherent conflict of interest as the fund sponsor, investment manager or related service provider
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have an incentive to inflate the performance figures reported. To mitigate this risk, all private funds
engaged by clients of Crescent Grove Advisors undergo an annual financial audit by a third-party
accounting firm. Further, the CGIC routinely performs due diligence of these private funds, which
includes reviewing reported performance figures for reasonableness.
Crescent Grove Advisors monitors reporting tools available in the market for functionality and reporting
enhancement opportunities.
Mutual Fund Share Classes
In situations where mutual funds are used to implement investment objectives, Client Advisors will utilize the
lowest-cost share classes available to Crescent Grove Advisors as of the time of the transaction. Over time,
because of the growth of assets, Crescent Grove Advisors could be provided access to lower-cost share
classes or fee reductions. The CGIC regularly reviews mutual fund holdings to evaluate whether there are
opportunities to obtain more favorable pricing. On an ongoing basis, the CGIC will exchange into lower-priced
share classes, when such share classes are available to the Firm.
Item 14 - Client Referrals and Other Compensation
Other than the limited benefits received from Fidelity as disclosed in Item 12 above, the Firm does not
currently provide compensation to any third-party entity for client referrals. Employees, other than Client
Advisors, can earn a bonus if they refer new clients through the Firm’s Referral Incentive Program. Such
employees receive referral payments from Crescent Grove Advisors, and clients do not incur extra charges.
As referenced in Item 10 above, Crescent Grove Advisors has entered into a Foundation Support Services
Agreement with a donor advised fund whereby Crescent Grove Advisors provides certain administrative
services to the Foundation for an annual fee of 20 basis points.
Crescent Grove Advisors charges an annual supplemental administrative fee (“Administrative Fee”) of 5 basis
points on all assets, except any derivative strategies managed by Independent Managers or derivatives that
are individually owned in client accounts, to support the many tangible and intangible services it provides to
clients. The Administrative Fee is charged quarterly in arrears based upon the average daily balance. Each
Client Advisor may exclude certain assets from this Administrative Fee at their discretion.
individuals. Crescent Grove Advisors provides non‑cash
The Firm receives referrals from various
compensation, such as gifts or similar items of value, to individuals who provide referrals to the Firm. The
value of any such non‑cash compensation is a de minimus amount in the aggregate to any individual over a
rolling twelve‑month period. These arrangements create a conflict of interest because the individual
receiving the non‑cash compensation has an incentive to refer prospective clients to the Firm. Crescent Grove
Advisors addresses this conflict through disclosure, advisor oversight, and compliance controls designed to
monitor referral activity and associated compensation. Any non‑cash compensation provided in connection
with referrals is unrelated to the investment management fees charged to clients and does not result in
higher fees or additional costs for clients.
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The Firm also refers clients to other service providers when the service provider could add value to the client
and/or when a client requests such a referral. Crescent Grove Advisors has no compensation arrangement in
place with these third parties.
Employees entertain or receive business entertainment from third parties as a natural extension of the
ongoing business relationship. While this creates an inherent conflict, the Firm’s aim is to improve
relationships and not to compensate for referrals.
Item 15 - Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution generally authorizes
Crescent Grove Advisors and/or the Independent Managers to debit client accounts for payment of their
respective fees and to directly remit those payments to the Firm or Independent Managers in accordance
with the custody rule. Crescent Grove Advisors also maintains the limited ability to assist clients in
communicating transfers of client funds to third-party entities. Both the Financial Institutions that act as the
qualified custodians for client accounts and Crescent Grove Advisors maintain controls related to the transfer
of client funds to third-party entities, with the goal of helping safeguard the client’s funds. These controls
include a requirement for the client to provide written transfer instructions. Those Financial Institutions have
also agreed to send statements to clients not less than quarterly detailing all account transactions, including
any amounts paid to Crescent Grove Advisors. Clients are encouraged to compare information in the Firm’s
reports to reports provided by the Financial Institution.
Item 16 - Investment Discretion
Crescent Grove Advisors is generally given the authority to exercise discretion on behalf of clients. Crescent
Grove Advisors is considered to exercise investment discretion over a client’s account if it can affect and/or
direct transactions in client accounts without first seeking their consent. Crescent Grove Advisors is given this
authority through a power-of-attorney included in the agreement between Crescent Grove Advisors and the
client. Clients may request a limitation on this authority (such as certain securities not to be bought or sold).
Crescent Grove Advisors generally takes discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
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Item 17 - Voting Client Securities
Crescent Grove Advisors generally does not accept the authority to vote a client’s securities (i.e., proxies) on
a client’s behalf. Clients receive proxies directly from the Financial Institutions where the client’s assets are
custodied and may contact the Firm using the contact information on the cover of this brochure with
questions about any such issuer solicitations. As agreed upon with the client, Independent Managers vote
proxies for client accounts managed. Each Independent Manager’s proxy voting practices are disclosed within
the Independent Manager’s Form ADV Part 2A.
Security Claims Class Action Litigation
Crescent Grove Advisors has engaged a third‐party service provider, Chicago Clearing Corporation (“CCC”),
to monitor and file securities claims class action litigation paperwork with claims administrators on behalf of
the Firm’s clients. Crescent Grove Advisors is not affiliated with CCC and does not receive any fees or
remuneration in connection with this service. CCC earns a fee based on a flat percentage of all claims it
collects on behalf of Crescent Grove Advisors’ clients. This fee is collected and retained by CCC out of the
claims paid by the claim administrator. Clients may opt out of this service at any time. If a client opts out,
Crescent Grove Advisors does not have an obligation to advise or take any action on behalf of a client with
regard to class action litigation involving investments held in or formerly held in a client’s account.
Item 18 - Financial Information
Crescent Grove Advisors is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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