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Item 1 Cover Page
Cresta Advisors, Ltd.
2019 E. Del Mar Blvd., Suite 100
Laredo, TX 78041
(956) 267-8130
www.crestaadvisors.com
March 10, 2025
This Brochure provides information about the qualifications and business practices of Cresta Advisors, Ltd.
(“Cresta Advisors”, “us”, “we”, “our”). If you have any questions about the contents of this Brochure,
please contact us at (956) 267-8130 or via email at manuel@crestaadvisors.com. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange Commission
(“SEC”) or by any state securities authority.
information about Cresta Advisors
is also available via
Additional
the SEC’s website
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known as a CRD
number. The CRD number for Cresta Advisors is 169641. The SEC’s web site also provides information
about any persons affiliated with Cresta Advisors who are registered, or are required to be registered, as
Investment Adviser Representatives of Cresta Advisors.
Cresta Advisors is a Registered Investment Adviser. Registration of an Investment Adviser does not imply
any level of skill or training. The oral and written communications of an Adviser provide you with
information that you may use to determine whether to hire or retain them.
Item 2 Material Changes
Since our last annual filing on March 20, 2024, we have amended our fees for Public Funds Services. Please
see our wrap fee brochure for details.
In the future, this section of the Brochure will discuss only the specific material changes that were made
to the Brochure and will provide you with a summary of all material changes that have occurred since the
last filing of this Brochure. This section will also identify the date of our last annual Brochure update.
We will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 120 days of the close of our business’ fiscal year end which is December 31st. We will provide
other ongoing disclosure information about material changes as they occur. We will also provide you with
information on how to obtain the complete brochure. Currently, our Brochure may be requested at any
time, without charge, by contacting Manuel Garza at (956) 267-8130.
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Item 3 – Table of Contents
Item 1 Cover Page ..........................................................................................................................1
Item 2 Material Changes ................................................................................................................2
Item 3 – Table of Contents .................................................................................................................3
Item 4 – Advisory Business Introduction .............................................................................................4
Item 5 – Fees and Compensation ...................................................................................................... 10
Item 6 – Performance Based Fee and Side by Side Management ....................................................... 11
Item 7 – Types of Client(s) ................................................................................................................ 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................... 12
Item 9 – Disciplinary Information ..................................................................................................... 17
Item 10 – Other Financial Industry Activities and Affiliations ............................................................. 18
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal Trading ................ 19
Item 12 – Brokerage Practices .......................................................................................................... 20
Item 13 – Review of Accounts ........................................................................................................... 21
Item 14 – Client Referrals and Other Compensation .......................................................................... 21
Item 15 – Custody ............................................................................................................................ 21
Item 16 – Investment Discretion ....................................................................................................... 23
Item 17 – Voting Client Securities ..................................................................................................... 23
Item 18 – Financial Information ........................................................................................................ 24
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Item 4 – Advisory Business Introduction
Our Advisory Business
Cresta Advisors is a Registered Investment Adviser (“Adviser”) which offers investment advice, securities,
insurance, and other financial services to clients (“you”). We are registered through and regulated by the
SEC.
We provide investment advice through Investment Adviser Representatives (“Advisor”) associated with
us. These individuals are appropriately licensed, qualified, and authorized to provide advisory services on
our behalf. In addition, all advisors are required to have commensurate industry or educational
experience.
Cresta Advisors was founded in 2013 by Partners Manuel Garza and Mark Deutsch. We provide portfolio
management services primarily to clients in Texas, California, and Mexico, consisting of individuals, high
net worth individuals, trusts, estates, corporations, endowments, non-profits and small businesses.
We offer our Cresta wrap program to our clients. A wrap program is one in which you pay a single
“wrapped” fee for both investment advisory and brokerage execution services. This wrap fee is not based
on the number of transactions made in your account. It is based on the size of the account(s) we manage
for you. Because wrap programs do not have fees or charges associated with each transaction, wrap fees
are generally higher for similar services than non-wrap fees. For more information regarding this program
please refer to our Wrap Fee brochure.
If we determine that it is in your best interest, we may recommend the use of annuity products including
indexed and variable annuities. Annuities are insurance contracts that, depending on the contract, may
offer a guaranteed annual interest rate and some participation growth, if any, of a stock market index. For
a description of the risks associated with indexed annuities, please see Item 8 below.
Services
Non-Discretionary ERISA 3(21) Fiduciary
Cresta offers ERISA retirement plan services for Plan Sponsors on a non-wrap fee basis. In this program:
Cresta acknowledges that it is a “fiduciary” with respect to the Client as that term is defined under Section
3(21)(A) of ERISA. The Adviser agrees to obtain and maintain an ERISA bond satisfying the requirements
of Section 412 of ERISA and include The Adviser and its members, agents and employees among those
insured under that bond unless provided by the Plan. The person signing this Agreement on behalf of the
Client acknowledges its status as a “named fiduciary” with respect to the control and management of the
assets held in the Account, and agrees to notify the Adviser promptly of any change in the identity of the
named fiduciary with respect to the Account;
When delivering ERISA fiduciary services, we will perform those services for the retirement plan as a
fiduciary and will act in good faith and with the degree of diligence, care and skill that a prudent person
rendering similar services would exercise under similar circumstances. In our capacity as a 3(21) plan
fiduciary, we will conduct research to determine appropriate investment selections and allocations and
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to project potential ranges of returns and market values over various time periods and using various cash
flows to assist the plan sponsor in determining the appropriate model(s)investment(s) for the retirement
plan.
Under this arrangement the Adviser is appointed by the plan sponsor or trustee to determine a
recommended lineup of investments to be included in the Plan. These recommendations are presented
to the Plan Sponsor, who has the ultimate responsibility to accept or reject the recommendation. The
Adviser will not have any further responsibility to communicate instructions to any third‐party, including
the custodian, and/or third‐party administrator. The Adviser will communicate directly with the
recordkeeper regarding administrative and recordkeeping matters arising under the Adviser’s investment
advisory agreement with the Plan Sponsor, or more generally about the recordkeeper’s services to the
Plan.
The Adviser will provide the Plan Sponsor with a sample investment policy statement. Each retirement
Plan Sponsor should adopt a final investment policy statement (“IPS”) which serves as a guide for the
Adviser’s investment advisory services. Based on the circumstances of the Plan Sponsor, the Adviser may
offer the following 3(21) services:
• Plan design and asset selection consultation
• Develop and annually review Investment Policy Statement (“IPS”)
• Develop investment menu according to the IPS
• Review plan sponsor’s stated financial criteria for each investment option
• Monitor each investment option according to the IPS
• Quarterly portfolio statements, rate of return reports, asset allocation statements
• Provide investment research and performance information on investment options
•
Investment option replacement guidance
• Personal consultations with the plan sponsor as necessary
• Develop Plan Investment Committee Charter, as needed
• Fiduciary due diligence assistance
• Attendance at Plan Committee and other meetings
• Annual Fiduciary Plan Review
• Fiduciary education services to Plan Committee
• Participant education, guidance, and enrollment
• Vendor coordination assistance
• Benchmarking services
The Adviser will conduct research to determine appropriate investment selections and allocations and to
project potential ranges of returns and market values over various time periods and using various cash
flows to assist the Plan Sponsor in determining the appropriate investment options for the retirement
plan.
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The data used to select the investment options is based on estimated, forward-looking performance of
various asset classes and subclasses to create our forward-looking capital markets assumptions (e.g.,
expected return, expected standard deviation, correlation, etc.). Past performance and the return
estimates of the asset classes and the indices that correspond to these asset classes may not be
representative of actual future performance. Actual results could differ, based on various factors
including the expenses associated with the management of the portfolio, the portfolio’s securities versus
the securities comprising the various indices and general market conditions. Before a specific investment
is selected, other factors such as economic trends, which may influence the choice of investments and
risk tolerance, should be considered. The Adviser has the responsibility and authority to recommend the
investment line up including evaluating investment managers and mutual fund companies, individual
mutual funds, and money market funds which may be retained or replaced. The Plan Sponsor has the
responsibility and authority to make the final decision regarding what investments to include and when
to add or exclude a specific security.
The Client confirms that any instructions that have been given to the Adviser with regard to the Account
are consistent with the governing plan documents and investment policy statements of the plan.
Except as otherwise provided under ERISA the Adviser shall not be liable for any error of judgment or
mistake of law or for any loss suffered by the Client in connection with the matters to which this
Agreement relates except a loss resulting from the Adviser’s breach of its fiduciary duty, negligence,
misconduct or bad faith.
The Adviser is not (i) the “administrator” of the Plan as defined in § 3(16)(A) of ERISA or (ii) the “plan
administrator” of the Plan as defined in Section 414(g) of the Internal Revenue Code of 1986, as amended
(the “Code”);
The Adviser is neither a law firm nor a public accounting firm and Adviser will not provide legal or
accounting advice;
The Client acknowledges that the services covered by this Agreement are consultative, and give no
investment authority (“discretion”) or responsibility to the Adviser over any assets of the Plan or
Participant regardless of how and where the assets are held. Throughout the term of this Agreement,
the Plan or Participant retains full discretion to supervise, manage and direct the assets that may be held
with any affiliated or unaffiliated third-party.
The Adviser encourages plan sponsors to consult with other professional advisors since we do not provide
tax or legal advice that may affect asset classes or allocations. The Adviser will apply any guidelines the
client supplies, as directed, however, compliance with these restrictions or guidelines, is the client’s
responsibility.
Discretionary 3(38) Fiduciary Services
When a client engages the Adviser to perform “3(38) Fiduciary Services”, the Adviser acts as an
“investment manager” (as defined in Section 3(38) of ERISA) with respect to the performance of
discretionary fiduciary investment services. Under this arrangement the Adviser is appointed by the Plan
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Sponsor or trustee and accepts investment discretion over plan assets and assumes full responsibility and
liability for fiduciary functions concerning investment decisions related to the plan assets.
Under this arrangement the Adviser is appointed by the plan sponsor or trustee and accepts discretion
over plan assets and assumes full responsibility and liability for fiduciary functions concerning decisions
related to the plan assets. The Adviser will review the investment options available to the Plan through
documents provided by the Plan Sponsor and notifies the Plan’s record-keeper and/or the Plan Sponsor
the Adviser’s instructions to add, remove and/or replace these specific investment options offered to Plan
participants and/or used for administrative purposes under the Plan, according to the criteria set forth in
guidelines selected by the Plan Sponsor. The Plan Sponsor retains all authority, responsibility and
decision-making for investment options not available on the Plan record-keeper’s platform (i.e., “non-
core” investment options, such as employer stock, plan loans, self-directed brokerage accounts, frozen
guaranteed investment contracts, and life insurance).
The Adviser will retain final decision-making authority with respect to removing and/or replacing
investments in the core lineup. The Plan Sponsor will not have responsibility to communicate instructions
to any third‐party, custodian and/or third‐party administrator.
The data used to determine the investment options is based on estimated, forward-looking performance
of various asset classes and subclasses to create our forward-looking capital markets assumptions (e.g.,
expected return, expected standard deviation, correlation, etc.). Past performance and the return
estimates of the asset classes and the indexes that correspond to these asset classes may not be
representative of actual future performance. Actual results could differ, based on various factors
including the expenses associated with the management of the portfolio, the portfolio’s securities versus
the securities comprising the various indexes and general market conditions. Before a specific investment
is selected, other factors such as economic trends, which may influence the choice of investments and
risk tolerance, should be considered. The Adviser has the responsibility and authority to determine the
investment line up including evaluating investment managers and mutual fund companies, individual
mutual funds, and money market funds which may be retained or replaced.
The Adviser will also monitor the current managed investment line up including the investment’s
performance compared to an applicable benchmark. If the Adviser determines that a fund no longer
meets the criteria, they will select alternatives and replace them.
Other Optional Retirement Plan Services
Plan Structure
We will assist our client in evaluating the current plan’s structure to determine if a change in the design
of the plan better suits the needs of plan participants. We will facilitate any changes with the appropriate
parties including the third-party administrator, record keeper, and custodian as well as facilitating the
execution of the required plan document amendments or new plan documents. However, we will not
draft any amendments as an attorney or a TPA will need to perform this service.
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Investment Committee
We will assist you in the establishment of the Investment Committee (if a Committee is deemed
appropriate) and the establishment of a formal investment committee charter, delineating committee
responsibilities and fiduciary roles. We will also serve on the Committee in a non-fiduciary capacity if
needed.
The Investment Committee may be charged with the fiduciary responsibility of the prudent management
of the investment portfolio, selecting and retaining professional advisors to the portfolio including
investment managers, investment consultants, custodians, attorneys, and clerical staff, and the
establishment, execution, and interpretation of an Investment Policy Statement for the portfolio. We will
assist the Investment Committee in meeting the committee’s responsibilities according to the investment
committee charter, and fulfilling its fiduciary duty to the plan, including their review of service providers,
third-party administration firms, daily record keeper, and custodian to ensure that their services, along
with ours, remain competitive to other alternatives that are available to the client.
Investment Policy Service
Our Investment Policy Service is designed to assist you in creating a written investment policy statement
(“IPS”) to document the plan’s investment goals and objectives as well as certain policies governing the
investment of assets. The IPS also identifies an investment strategy that seeks to attain the plan’s goals.
The service is generally designed for corporate retirement plans that are managed on a discretionary
basis.
We will assist the Investment Committee with the establishment, execution, and interpretation of the
Investment Policy Statement. The Investment Policy Statement serves as a guide to assist the Investment
Committee in effectively supervising, monitoring, and evaluating the investment of the plan’s assets. We
will prepare a draft of the IPS based upon information furnished by you and your firm designed to profile
various factors for the account such as investment objectives, risk tolerances, projected cash flow, and
demographics of your retirement plan participants. It is the client’s responsibility to provide all necessary
information for the preparation of the IPS, particularly any limitations imposed by law or otherwise. This
draft IPS is then submitted to you for review and approval. We recommend that your professional
advisors, such as an attorney, actuary, and/or accountant, also review the IPS. The review and acceptance
of the IPS is the responsibility of the plan fiduciary and your retirement program’s governing entity.
Upon client’s final approval, the IPS is ready to be sent to client’s Investment Committee. It is client’s
responsibility to confirm the Investment Committee’s acceptance of the IPS, and it is the Investment
Committee’s responsibility to adhere to the IPS in managing the retirement program. We encourage you
to review accounts periodically to verify investment committee’s compliance with the IPS.
The Investment Policy Statement will be reviewed at least annually to determine whether stated
investment objectives are still relevant and the continued feasibility of achieving those objectives.
However, the Investment Policy Statement is not expected to vary much from year to year and the IPS
will not be updated to account for short term changes in market conditions or the economic environment.
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Participant Meetings
We will conduct plan participant meetings when a change is made either to the structure of the plan or if
the investment lineup changes as a result of the decisions of the Investment Committee. We will detail
the changes being made, how it affects the current participants, review the current investment
opportunities, how participants may make changes to their investment selections, and will answer any
and all questions a participant may have. We will review with the participants how to select the
investments.
Reporting
We will send a performance report annually or as requested by the Client detailing the overall
performance of the plan’s assets and a detailed list of the investment holdings.
Financial Consulting
Fee based financial consulting is a comprehensive relationship which incorporates many different aspects
of your financial status into an overall plan that meets your goals and objectives. The financial planning
relationship consists of face-to-face meetings and ad hoc meetings with you and/or your other advisors
(attorneys, accountants, etc.) as necessary.
It is essential that you provide the information and documentation we request regarding your income,
investments, taxes, insurance, estate plan, etc. We will discuss your investment objectives, needs and
goals, but you are obligated to inform us of any changes. We do not verify any information obtained from
you, your attorney, accountant or other professionals.
If you engage us to perform these services, you will receive a written agreement detailing the services,
fees, terms and conditions of the relationship. You will also receive this Brochure. You are under no
obligation to implement recommendations through us. You may implement your financial plan through
any financial organization of your choice.
We obtain information from a wide variety of publicly available sources. We do not have any inside private
information about any investments that are recommended. All recommendations developed by us are
based upon our professional judgment. We cannot guarantee the results of any of our recommendations.
Choosing which advice to follow is your decision.
We can also work with you, in a consulting capacity, to create an Investment Policy Statement (IPS) that
will serve as the roadmap to guide your wealth management program. Your IPS will incorporate many
different aspects of your financial status into an overall plan designed to meet your goals and objectives.
We will create a formal IPS and deliver it to you upon completion.
If you decide to implement our recommendations, we will help you open a custodial account(s). The funds
in your account will generally be held in a separate account, in your name, at an independent custodian,
and not with us. We recommend using either TD Ameritrade or Pershing.
Assets Under Management
As of December 31, 2024, we provided asset management services for 557 accounts, managing total
assets of $533,116,217. Approximately $527,331,362 of the assets we manage are discretionary and
$5,804,855 are non-discretionary.
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Item 5 – Fees and Compensation
Retirement Plan Services Fees
The standard fee schedules for the Discretionary 3(38) and Non-Discretionary 3(21) Fiduciary Services
programs (the “Programs”) is 1.5% of assets under management or lower. This fee may be negotiable
based upon certain circumstances.
Advisory fees for the plan are paid to us by the plan, or directly from the plan sponsor, or in some cases a
combination of both. These fees are generally collected by the plan record keeper or vendor and paid
directly to our firm. This fee includes services as an ERISA section 3(21) or 3(38) fiduciary with respect to
client’s plan.
The timing of fees paid is generally at the beginning of the upcoming quarter, based upon asset levels at
the end of the preceding quarter. Cresta Advisors’ advisory agreement with each plan sponsor outlines
the timing of fees collected and the process of fee remittal to our firm.
You may also incur fees related to your use of outside service providers including third-party
administrators and record keepers. The fee schedule for each outside service provider varies dramatically
from service provider to service provider. The service provider’s fees will also vary from plan to plan as
each plan’s structure and characteristics are different from the next.
We believe our services help plan sponsors and plan fiduciaries meet their fiduciary duty to the plan and
its participants. As a part of our services, we review the fees of service providers and the transparency of
their fees. We will assist the plan sponsors with a review of service providers including the third-party
administrator, daily record keeper, and custodian to ensure that their services, along with ours, remain
competitive to alternatives that are available.
Financial Consulting Fees
If sought separately from asset management services, we will charge an hourly fee of $250 for our
financial consulting services. We can provide an-in depth analysis of your financial situation or other
defined projects as requested. Based upon your needs, we may provide consultations throughout the year
to advise and counsel you about other financial issues. We can help you with transition planning,
transaction services, major transaction analysis, coordinated with cash flow needs, retirement needs,
estate planning needs, income tax planning, life and disability insurance needs, investment needs, and
college education planning.
All recommendations developed by us are based upon our professional judgment. We cannot guarantee
the results of any of our recommendations.
Portfolio Management Fees
We offer portfolio management services to individuals, high net worth individuals, trusts, estates,
corporations, trusts, endowments, non-profits, public entities and small businesses as a part of our wrap
fee program. A wrap fee program (“bundled”) allows you to pay a specified fee for portfolio management
services and the execution of transactions. The fee is not based directly upon transactions in your account.
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The fee is bundled with our costs for executing transactions in your account(s). However, the Adviser
does not cover the transaction fees charged in accordance with Section 31 of the Securities Exchange Act
of 1934. These are fees that are charged by the SEC and collected by the custodian. Our fee schedule has
a fee of 1.5% or lower for asset allocation profiled and 0.65% or lower for fixed income profiled. Please
see our wrap fee brochure for additional details regarding our services and fees.
Automatic Payment of Fee
The Client agrees to authorize the Custodian to pay directly to Cresta Advisors upon receipt of notice, the
Account's investment advisory services fee. Fee withdrawals will occur no more frequently than quarterly
from the Client's Account, unless specifically instructed otherwise by the Client.
The Custodian will send to the Client a statement, at least quarterly, indicating all amounts disbursed from
the Account, including the fee paid directly to Cresta Advisors. Cresta Advisors' access to the Assets of
the Account will be limited to trading and the withdrawals authorized above.
Alternatively, the client may elect to receive an invoice instead of a direct fee deduction from their
advisory account. Cresta Advisors will send to the Client an invoice reflecting the amount of the fee, the
previous quarterly average daily balance for the Client's Account on which the fee was based, and the
specific manner in which the fee was calculated. You can pay the fee directly to us via check, ACH, through
an approved third-party payment platform. Fees are due in full 15 days after receipt of the invoice.
Item 6 – Performance Based Fee and Side by Side Management
We do not charge any performance-based fees. These are fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7 – Types of Client(s)
ERISA 3(21) and 3(38) fiduciary services are only offered for plan sponsors of ERISA based plans. Financial
consulting services are offered to individuals, high net worth individuals, trusts, estates, corporations,
endowments, public entities, non-profits and small businesses.
Wrap Fee Clients
For our wrap fee clients, We require an initial minimum account size opening balance of $250,000. The
account size may be negotiable based upon the individual circumstances. Participation in the wrap fee
program generally is initiated by submitting a completed account application, portfolio management
agreement, and risk questionnaire.
The Adviser provides portfolio management services to individuals, high net worth individuals, trusts,
estates, corporations, trusts, endowments, non-profits and small businesses. Several factors may
influence the selection of the account structure including but not limited to:
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•
The Client’s preference for an overall wrap fee instead of a per trade charge on certain or all
securities;
•
Account size;
•
Anticipated trading frequency;
•
Anticipated securities to be traded;
•
Management style; and
•
Long term investment goals.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We may use fundamental analysis, technical analysis, Modern Portfolio Theory (MPT), cyclical analysis,
and targeted asset allocation as part of our overall investment management discipline. We use these
method(s) of analysis to determine asset class, region, sector, industry, suitability, and maximum desired
allocation for each security selected.
We focus on utilizing these methods of analysis when scrutinizing general economic conditions and
geopolitical actions, current market conditions, interest rates and yield curves, inflation trends and market
volatility, sector valuations and relative asset class valuations, and taxation concerns. In some instances,
we utilize a “bottom-up investing” strategy, and focus on the analysis of individual stocks rather than
economic and market cycles.
The implementation of these analyses as part of our investment advisory services to you may include any,
all or a combination of the following:
Fundamental Analysis
Fundamental analysis is a technique that attempts to determine a security’s value by focusing on the
underlying factors that affect a company's actual business and its future prospects. Fundamental analysis
is about using real data to evaluate a security's value. It refers to the analysis of the economic well-being
of a financial entity as opposed to only its price movements.
The end goal of performing fundamental analysis is to produce a value that we can compare with the
security's current price, with the aim of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short).
Once we discover undervalued securities or funds that are investing in undervalued stocks; we look at the
stability and volatility.
In order to perform this fundamental analysis, we use many resources, such as:
• Proprietary In house Research
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• Third Party research
• Nationally recognized statistical rating organizations
• Morningstar
• Financial newspapers and magazines (e.g. Wall Street Journal, Forbes, etc.)
• Annual reports, prospectuses, filings with the Securities and Exchange Commission
• Research materials prepared by others
• Company press releases
•
Inspections of corporate activities.
The investment strategies we use to implement any investment advice given to you include, but are not
limited to:
•
Long term purchases -securities held at least a year
• Short term purchases - securities sold within a year
• Trading -securities sold within 30 days
Modern Portfolio Theory (MPT)
We use publicly available research and reports regarding individual securities, issuers, investment
strategies and performance of asset classes to select the funds they will offer. They also use Modern
Portfolio Theory to help them select the funds they offer.
Modern portfolio theory tries to understand the market as a whole, rather than looking for what makes
each investment opportunity unique. Investments are described statistically, in terms of their expected
long-term return rate and their expected short-term volatility. The volatility is equated with "risk,"
measuring how much worse than average an investment's bad years are likely to be. The end goal is to
identify your acceptable level of risk tolerance, and then to find a portfolio with the maximum expected
return for that level of risk.
Technical Analysis
Technical Analysis is a technique that attempts to determine a security’s value by developing models and
trading rules based upon price and volume transformation. Technical analysis assumes that a market’s
price reflects all relevant information so the analysis focuses on the history of a security’s trading behavior
rather than external drivers such as economic, fundamental and news events. The practice of technical
analysis incorporates the importance of understanding how market participants perceive and act upon
relevant information rather than focusing on the information itself. Ultimately, technical analysts develop
trading models and rules by evaluating factors such as market trends, market participant behaviors, supply
and demand and pricing patterns and correlations.
In order to perform technical analysis, we may use the following techniques:
• Calculate moving averages
• Charting and chart patterns
• Supply and demand indicators
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•
Investor behavior and psychology.
The investment strategies we use to implement any investment advice given to you include, but are not
limited to:
•
Long term purchases (securities held at least a year)
• Short term purchases (securities sold within a year)
• Trading (securities sold within 30 days)
As with other types of analysis, the predictive nature of technical analysis can vary greatly; models and
rules are often modified and updated as new patterns and behaviors develop. Past performance is not
an indicator of future return.
Cyclical Analysis
While we do not attempt to time the market, we may use cyclical analysis in conjunction with other
strategies to help determine if shifts are required in your investment strategies depending upon long and
short-term trends in financial markets and the performance of the overall national and global economy.
Risks
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always a risk.
Investing in securities involves a risk of loss that you should be prepared to handle. You need to
understand that investment decisions made for your account by us are subject to various market,
currency, economic, political and business risks. The investment decisions we make for you will not always
be profitable nor can we guarantee any level of performance.
A list of risks associated with the strategies, products and methodology we offer are listed below:
1. Bond Fund Risk
Bond funds generally have higher risks than money market funds, largely because they typically
pursue strategies aimed at producing higher yields of the risks associated with bond funds include:
• Call Risk - The possibility that falling interest rates will cause a bond issuer to redeem—or
call—its high-yielding bond before the bond's maturity date.
• Credit Risk — the possibility that companies or other issuers whose bonds are owned by the
fund may fail to pay their debts (including the debt owed to holders of their bonds). Credit
risk is less of a factor for bond funds that invest in insured bonds or U.S. Treasury bonds. By
contrast, those that invest in the bonds of companies with poor credit ratings generally will
be subject to higher risk.
•
Interest Rate Risk — the risk that the market value of the bonds will go down when interest
rates go up. Because of this, you can lose money in any bond fund, including those that invest
only in insured bonds or Treasury bonds.
• Prepayment Risk — the chance that a bond will be paid off early. For example, if interest
rates fall, a bond issuer may decide to pay off (or "retire") its debt and issue new bonds that
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pay a lower rate. When this happens, the fund may not be able to reinvest the proceeds in
an investment with as high a return or yield.
2. Fundamental Analysis Risk
Fundamental analysis, when used in isolation, has a number of risks:
• When using this method with mutual funds, the funds are composed of many companies and
not all of them will be undervalued.
• The data used may be out of date.
•
It is difficult to give appropriate weightings to the factors.
•
It assumes that the analyst is competent.
•
It ignores the influence of random events such as oil spills, product defects being exposed,
and acts of God and so on.
•
It assumes that there is no monopolistic power over markets.
3.
Insurance Product Risk
Some of the major risks include:
•
Liquidity and Early Withdrawal Risk – There may be a surrender charges for withdrawals
within a specified period, which can be as long as six to eight years. Any withdrawals before
a client reaches the age of 59 ½ are generally subject to a 10 percent income tax penalty in
addition to any gain being taxed as ordinary income.
• Sales and Surrender Charges – Asset-based sales charges or surrender charges. These charges
normally decline and eventually are eliminated the longer you hold your shares. For example,
a surrender charge could start at 7 percent in the first year and decline by 1 percent per year
until it reaches zero.
• Fees and Expenses – There are a variety of fees and expenses which can reach 2% and more
such as:
o Mortality and expense risk charges
o Administrative fees
o Underlying fund expenses
o Charges for any special features or riders.
• Bonus Credits – Some products offer bonus credits that can add a specified percentage to the
amount invested ranging from 1 percent to 5 percent for each premium payment. Bonus
credits, however, are usually not free. In order to fund them, insurance companies typically
impose high mortality and expense charges and lengthy surrender charge periods.
• Guarantees – Insurance companies provide a number of specific guarantees. For example,
they may guarantee a death benefit or an annuity payout option that can provide income for
life. These guarantees are only as good as the insurance company that gives them.
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• Market Risk – The possibility that stock fund or bond fund prices overall will decline over short
or even extended periods. Stock and bond markets tend to move in cycles, with periods when
prices rise and other periods when prices fall.
• Principal Risk – The possibility that an investment will go down in value, or "lose money," from
the original or invested amount.
4. Mutual Funds Risk
The following is a list of some general risks associated with investing in mutual funds.
• Country Risk - The possibility that political events (a war, national elections), financial
problems (rising inflation, government default), or natural disasters (an earthquake, a poor
harvest) will weaken a country's economy and cause investments in that country to decline.
• Currency Risk -The possibility that returns could be reduced for Americans investing in foreign
securities because of a rise in the value of the U.S. dollar against foreign currencies. Also
called exchange-rate risk.
•
Income Risk - The possibility that a fixed-income fund's dividends will decline as a result of
falling overall interest rates.
•
Industry Risk - The possibility that a group of stocks in a single industry will decline in price
due to developments in that industry.
•
Inflation Risk - The possibility that increases in the cost of living will reduce or eliminate a
fund's real inflation-adjusted returns.
• Manager Risk -The possibility that an actively managed mutual fund's investment adviser will
fail to execute the fund's investment strategy effectively resulting in the failure of stated
objectives.
• Market Risk -The possibility that stock fund or bond fund prices overall will decline over short
or even extended periods. Stock and bond markets tend to move in cycles, with periods when
prices rise and other periods when prices fall.
• Principal Risk -The possibility that an investment will go down in value, or "lose money," from
the original or invested amount.
5. Overall Fund Risk
• Clients need to remember that past performance is no guarantee of future results. All funds
carry some level of risk. You may lose some or all of the money you invest, including your
principal, because the securities held by a fund goes up and down in value. Dividend or
interest payments may also fluctuate, or stop completely, as market conditions change.
• Before you invest, be sure to read a fund's prospectus and shareholder reports to learn about
its investment strategy and the potential risks. Funds with higher rates of return may take
risks that are beyond your comfort level and are inconsistent with your financial goals.
While past performance does not necessarily predict future returns, it can tell you how volatile (or
stable) a fund has been over a period of time. Generally, the more volatile a fund, the higher the
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investment risk. If you'll need your money to meet a financial goal in the near-term, you probably
can't afford the risk of investing in a fund with a volatile history because you will not have enough
time to ride out any declines in the stock market.
6. Stock Fund Risk
Overall "market risk" poses the greatest potential danger for investors in stocks funds. Stock prices
can fluctuate for a broad range of reasons, such as the overall strength of the economy or demand
for particular products or services.
7. Technical Analysis Risk
• Technical analysis is derived from the study of market participant behavior and its efficacy is
a matter of controversy.
• Methods vary greatly and can be highly subjective; different technical analysts can sometimes
make contradictory predictions from the same data.
• Models and rules can incur sufficiently high transaction costs.
8.
Indexed Annuity Risk
Indexed annuities are insurance contracts that, depending on the contract, may offer a guaranteed
annual interest rate and some participation growth, if any, of a stock market index. Such contracts
have substantial variation in terms, costs of guarantees and features and may cap participation or
returns in significant ways. Any guarantees offered are backed by the financial strength of the
insurance company. Surrender charges apply if not held to the end of the term. Withdrawals from
non-qualified accounts are taxed as ordinary income and, if taken prior to 59 ½, a 10% federal tax
penalty. Investors are cautioned to carefully review an annuities for its features, costs, risks, and how
the variables are calculated.
Risk of Loss
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always a risk.
Investing in securities involves a risk of loss that you should be prepared to handle. You need to
understand that investment decisions made for your account by us are subject to various market,
currency, economic, political and business risks. The investment decisions we make for you will not always
be profitable nor can we guarantee any level of performance.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
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We do not have any information to disclose concerning Cresta Advisors or any of our IARs. We adhere to
high ethical standards for all IARs and associates.
Item 10 – Other Financial Industry Activities and Affiliations
The investment adviser representatives of Cresta Advisors have the following outside business activities
and/or affiliations to disclose.
Other Financial Industry Affiliations
Insurance Agency Affiliation
Our investment adviser representatives may recommend insurance products through our affiliated entity,
Cresta Advisors Insurance Solutions, LLC. This entity is owned by CAIS Mgmt, LLC, which is owned by
Manuel Garza, Mark Deutsch, and Luis Emmanuel Guajardo. We have several investment adviser
representatives who are licensed to sell insurance products and may recommend and sell life, disability,
health, and long-term care insurance and will receive the usual and customary commissions in addition to
any agreed upon advisory fee. Our IARs may be eligible to receive incentive awards (including prizes such
as trips or bonuses) for recommending certain types of insurance policies or other investment products
that he recommends.
While our IARs endeavor at all times to put the interest of our clients first as part of our fiduciary duty,
the possibility of receiving compensation from this other entity and/or incentive awards creates a conflict
of interest, and may affect their judgment when making recommendations. We require that all IARs
disclose this conflict of interest when such recommendations are made. Also, we require IARs to disclose
that Clients may purchase recommended insurance products from other insurance agents not affiliated
with us.
Tax Services Affiliation
Cantu’s Tax Services & Consulting, LLC DBA Cantu Tax Consulting (“Cantu") rents office space from us. We
may also recommend their services to our clients. When we refer a client to Cantu, we will receive
compensation. While our IARs endeavor at all times to put the interest of our clients first as part of our
fiduciary duty, the possibility of receiving compensation from this other entity and/or incentive awards
creates a conflict of interest, and may affect their judgment when making recommending an accounting
firm. We require that all IARs disclose this conflict of interest when such recommendations are made.
Also, we require IARs to disclose that Clients may purchase recommended services from other
accountants not affiliated with us.
In addition, Cantu may refer clients to us. However, there is no compensation, direct or indirect, from
Cresta to Cantu for advisory client referrals to Cresta.
Other Activities and Affiliations
Manuel Garza and Mark Deutsch have the following business affiliations and activities to disclose, as listed
in the table below:
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Affiliation, Name of Firm
Hours/year
Investment
related?
10% of Time
Yes
Manager, D&G Management Co. LLC (Pays a salary and splits
profits at the end of the year, if any)
CAIS Mgmt, LLC
Less than 1% of Time No
Cresta Advisors Insurance Solutions, LLC
No
Less than 10% of
Time
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
General Information
We have adopted a Code of Ethics for all IAR’s of the firm describing its high standards of business conduct,
and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to the confidentiality
of client information, a prohibition on insider trading, a prohibition of rumor mongering, restrictions on
the acceptance of significant gifts, the reporting of certain gifts and business entertainment items, and
personal securities trading procedures. All of our IAR’s must acknowledge the terms of the Code of Ethics
annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with Cresta Advisors from having an
interest in a client account or participating in the profits of a client’s account without the approval of the
CCO.
The following acts are prohibited:
• Employing any device, scheme or artifice to defraud
• Making any untrue statement of a material fact
• Omitting to state a material fact necessary in order to make a statement, in light of the
circumstances under which it is made, not misleading
• Engaging in any fraudulent or deceitful act, practice or course of business
• Engaging in any manipulative practices
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting the CCO.
Privacy Statement
We are committed to safeguarding your confidential information and hold all personal information
provided to us in the strictest confidence. These records include all personal information that we collect
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from you or receive from other firms in connection with any of the financial services they provide. We
also require other firms with whom we deal with to restrict the use of your information. Our Privacy
Policy is available upon request.
Conflicts of Interest
Cresta Advisors’ IARs may employ the same strategy for their personal investment accounts as it does for
its clients. However, IARs may not place their orders in a way to benefit from the purchase or sale of a
security.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interests of all the accounts we advise.
Item 12 – Brokerage Practices
Factors Used to Select Custodians
In recommending a custodian/broker-dealer, we look for a company that offers relatively low transaction
fees, access to desired securities, trading platforms, and support services. We may recommend clients use
TD Ameritrade, Charles Schwab, and Pershing as the qualified custodian for their accounts when utilizing
our asset management services. For our wrap fee services, please see our wrap brochure for additional
details.
Soft Dollars
We do not have any soft dollar benefits for this service.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration whether or not we
will receive client referrals from the broker-dealer or third-party.
Directed Brokerage
We do not permit directed brokerage. We will require you to use the custodian of our choosing as the
custodial firm.
Trading
ERISA 3(21) and 3(38)
As it relates to ERISA Plan business, the Adviser’s model does not involve transactional business and,
consequently, the Adviser does not currently engage brokers in any transactional capacity.
Best Execution
The Adviser does not trade in any Plan client accounts.
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Trading
The Adviser does not trade in individual Plan participant accounts.
Item 13 – Review of Accounts
Reviews
Reviews with the client are conducted at least annually or as agreed to by Cresta and the client.
For our wrap fee services, please see our wrap brochure for additional details. Reviews with the client are
conducted at least annually or as agreed to by Cresta and the client. We provide daily monitoring of our
asset allocation models. Reviews will be conducted by the Primary advisor for the account and/or the
Chief Compliance Officer Manuel Garza. You may request more frequent reviews and may set thresholds
for triggering events that would cause a review to take place. Generally, we will monitor for changes and
shifts in the economy, changes to the management and structure of a mutual fund or company in which
client assets are invested, and market shifts and corrections.
Reports
You will be provided with account statements reflecting the transactions occurring in the account on at
least an annual basis. These statements will be available electronically in the client online portal, and will
be sent by mail upon request. You need to notify us of any discrepancies in the account(s) or any concerns
you have about the account(s).
Item 14 – Client Referrals and Other Compensation
We do not receive any economic benefit from someone who is not a client for providing investment advice
or other advisory services to our clients nor do we directly or indirectly pay any compensation to another
person if they refer clients to us. As disclosed in Item 10, we are compensated for referrals to Cantu for
their accounting services.
Item 15 – Custody
We do not have physical custody of any accounts or assets. However, we may be deemed to have custody
of your account(s) if we have the ability to deduct your advisory fees from the custodian. We use TD
Ameritrade and/or Pershing as the custodian and/or broker-dealer for all your accounts. You should
receive at least quarterly statements from the broker-dealer or custodian that holds and maintains your
investment assets. We urge you to carefully review such statements.
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We do not debit the client fees directly from your advisory account. We send information to your
custodian to debit your fees and to pay them to us. You authorized the custodian to pay us directly at the
onset of the relationship.
Qualified Retirement Plan Custody
We do not have actual or constructive custody of any client’s account. We do not have the ability to
deduct fees directly from the plan accounts.
If authorized by the Plan Sponsor, the Adviser has the ability to debit fees directly from the Plan Sponsor’s
brokerage account through the submission of a billing file to the plan custodian, however, the Adviser
does not have authority to possess or take actual custody of clients’ funds or securities. Plan Sponsors
and plan participants should receive at least quarterly statements from the recordkeeper and Plan
Sponsors and participants should carefully review such statements.
Standing Letters of Authorization
Cresta Advisors is deemed to have custody of client funds or securities as a result of maintaining standing
letters of authorization (SLOA) for the purpose of distributing funds from a client’s account. For those
accounts in which we have the ability to initiate distributions from a client’s account, via journal, ACH or
wire to a third party, which is an account held in the name of someone other than the client, we will
ensure the following conditions have been met in order for us to be in compliance with SEC and State
Custody Rules and ensure the safe keeping of our client’s funds:
1.
The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
2.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s form
or separately, to direct transfers to the third party either on a specified schedule or from time to
time.
3.
The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of
funds notice to the client promptly after each transfer.
4.
The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5.
The investment adviser has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the client’s
instruction.
6.
The investment adviser maintains records showing that the third party is not a related party of
the investment adviser or located at the same address as the investment adviser.
7.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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Item 16 – Investment Discretion
Our recommendations regarding our 3(21)-qualified retirement plan consulting services are made on a
non-discretionary basis. The plan sponsor retains the decision-making authority over the plan. When
recommending securities, we observe the investment policies, limitations, and restriction set by the plan
and plan sponsor. Our investment decisions regarding our 3(38)-qualified retirement plan consulting
services are made on a discretionary basis.
In performing discretionary management services, the Adviser is acting as an “investment manager” (as
that term is defined in Section 3(38) of ERISA) and as a fiduciary to the Plan and shall act with the care,
skill, prudence and diligence under the circumstances then prevailing that a prudent man acting in a
capacity and familiar with such matters would use in the conduct of an enterprise of like character and
with like aims.
For our wrap fee clients and our public entity clients, we provide discretionary asset management which
means you determine whether we will receive discretionary authority from you at the beginning of the
relationship to select the identity and amount of securities to be bought or sold. This information is
described in the Advisory Agreement you sign with us. In all cases, however, this discretion is exercised
in a manner consistent with your stated investment objectives for your account.
If you do not give us the authority to manage your account on a discretionary basis, which will be
evidenced via the written, non-discretionary agreement between the client and the Adviser, then we
cannot buy or sell any security in your account without your prior, express permission. Please be advised
that this could adversely affect the Adviser’s ability to take advantage of price swings when attempting to
purchase or sell securities in the client’s account, especially in instances where the Adviser is not able to
contact the client in a timely manner.
When active asset management services are provided on a non-discretionary basis the client will enter
into a separate custodial agreement with the custodian. The custodian agreement will include a limited
power of attorney to trade in the client’s account(s) which authorizes the custodian to take instructions
from us regarding trades approved by the client.
When selecting securities and determining amounts, we observe the investment policies, limitations and
restrictions you have set. For registered investment companies, our authority to trade securities may also
be limited by certain federal securities and tax laws that require diversification of investments and favor
the holding of investments once made.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, we do not have any authority to and does not vote proxies on
behalf of Clients. Clients retain the responsibility for receiving and voting proxies for any and all securities
maintained in your portfolios.
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Item 18 – Financial Information
We are required to provide you with certain financial information or disclosures about our financial
condition. We have no financial commitment that would impair our ability to meet any contractual and
fiduciary commitments to you, our client. We have not been the subject of any bankruptcy proceedings.
In no event shall we charge advisory fees that are both in excess of twelve hundred dollars and more than
six months in advance of advisory services rendered.
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