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CPWA, LLC dba Crown Point Wealth Advisors
This brochure provides information about CPWA, LLC dba Crown Point Wealth Advisors (“Crown Point” “Advisor” or
“Firm”) qualifications and business practices. If you have any questions about the contents of this brochure, please
contact us at (541) 386-2792 or by email at info@crownpointwealth.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission (SEC) or by any State Securities
Authority.
Additional information about Crown Point Wealth Advisors is also available at the SEC’s website
https://adviserinfo.sec.gov/ (select “investment adviser firm” and type in our firm name). The Firm’s CRD# is
322424. Results will provide you both Part 1 and 2 of our Form ADV.
We are a registered investment advisory firm. Our registration does not imply any level of skill or training. The oral
and written communications we provide to you, including this brochure, are for you to evaluate us. Please use this
information as factors in your decision to hire us or to continue our business relationship.
ITEM 1 – COVER PAGE ADV PART 2 A
March 11, 2026
CRD #: 322424
1313 Belmont Ave., Hood River, OR 97031
James.williams@crownpointwealth.com
(541) 386-2792
www.crownpointwealth.com
ITEM 2 – MATERIAL CHANGES
This brochure dated March 11, 2026, has been prepared by Crown Point Wealth Advisors. There have been no material
changes since the Firm’s most recent filing on April 14, 2025. This brochure will be amended anytime there is a material
change and this section will include a summary of any material changes.
ADV PART 2 A BROCHURE
PAGE 2 OF 18
ITEM 3 – TABLE OF CONTENTS
Item 1 – Cover Page ADV Part 2 A ................................................................................................................................................ 1
Item 2 – Material Changes ........................................................................................................................................................... 2
Item 3 – Table of Contents ........................................................................................................................................................... 3
Item 4 – Advisory Business ........................................................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................................................. 7
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................................. 9
Item 7 – Types of Clients .............................................................................................................................................................. 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................................................... 10
Item 9 – Disciplinary Information ................................................................................................................................................ 12
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................................................... 12
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............................................... 13
Item 12 – Brokerage Practices..................................................................................................................................................... 14
Item 13 – Review of Accounts ..................................................................................................................................................... 16
Item 14 – Client Referrals and Other Compensation ................................................................................................................... 16
Item 15 – Custody ....................................................................................................................................................................... 17
Item 16 – Investment Discretion ................................................................................................................................................ 17
Item 17 – Voting Client Securities ............................................................................................................................................... 17
Item 18 – Financial Information .................................................................................................................................................. 18
ADV PART 2 A BROCHURE
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ITEM 4 – ADVISORY BUSINESS
4a: Firm Description
Crown Point Wealth Advisors was established in 2022 and is owned by Joseph Guenther and James D. Williams II. Crown
Point Wealth Advisors became registered as an investment advisor in the State of Oregon in 2022 and then became an
SEC registered investment adviser in 2024. Our main office is located in Hood River, Oregon.
4b: Types of Advisory Services
Crown Point Wealth Advisors offers a variety of investment advisory services to our clients with discretionary and non-
discretionary authority. Crown Point Wealth Advisors’ services include investment management, financial planning and
consulting services. Prior to providing advisory services, clients are required to enter into a written agreement with
Crown Point Wealth Advisors.
When we provide investment advice to you regarding your retirement plan account or individual retirement account,
we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put
our interests ahead of yours. As fiduciaries we are obligated to do the following:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Investment Management Services
We work with our clients to identify their investment goals and objectives as well as risk tolerance in order to create an
initial portfolio allocation designed to complement their clients’ financial goals and objectives. We may create a
portfolio, consisting of, but not limited to no-load funds and/or load-waived funds, exchange traded funds, individual
stocks or bonds and certificates of deposit.
Each portfolio will be initially designed to meet a particular investment goal which Crown Point Wealth Advisors has
determined to be suitable to our client’s circumstances. Once the appropriate portfolio has been determined, we will
review the portfolio and rebalance the account based upon our client’s individual needs, stated goals and objectives.
Crown Point Wealth Advisors’ strategy, generally, will be to seek to meet client investment objectives while providing
clients with access to personal advisory services. Crown Point Wealth Advisors may also provide advice about any type
of legacy position or other investment held in client portfolios.
Crown Point Wealth Advisors owes the client a fiduciary duty to put the client’s interest first which includes, but is not
limited to, a duty of care, of loyalty, and utmost good faith. Your portfolio is customized based on your investment
objectives. You may make requests or make suggestions in writing regarding the investments made in your portfolio.
Restrictions on trading which, in our opinion, are not in your best interest cannot be honored and if forced may result in
the termination of our agreement.
In cases where we are not given discretion, we must receive permission from the client to make any trades on a non-
discretionary basis. In non-discretionary accounts, you have the right to decide whether to act upon Crown Point Wealth
Advisors’
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recommendations. If you elect to act on any of the recommendations, you have the right to effect the transaction
through a professional unaffiliated with Crown Point Wealth Advisors.
Occasionally our firm utilizes the sub-advisory services of a Third-Party Money Manager (“manager”) for the
management of client accounts. Sub-advisors are utilized by Crown Point Wealth Advisors to offer funds to clients
managed to a specific investment objective. The client will not engage the subadvisor directly; the client’s advisory
relationship remains with Crown Point Wealth Advisors as set forth in the client’s Investment Advisory Agreement. Our
firm will not offer advice on any specific securities or other investments in connection with this service. Prior to utilizing
sub-advisors for our clients, our firm will provide initial due diligence on managers and ongoing reviews of their
management of client accounts. In order to assist in the selection of a manager, our firm will gather client information
pertaining to financial situation, investment objectives, and reasonable restrictions to be imposed upon the
management of the account.
Our firm will periodically review manager reports provided to the client at least annually. Our firm will contact clients
from time to time in order to review their financial situation and objectives; communicate information to managers as
warranted; and, assist the client in understanding and evaluating the services provided by the managers.
Clients will be expected to notify our firm of any changes in their financial situation, investment objectives, or account
restrictions that could affect their financial standing.
Our firm takes actions on behalf of the client to hire or fire managers used in the implementation of a client’s investment
plan and execution of the Advisory Agreement with our Firm. Therefore, the firm has the discretionary authority to hire
or fire the manager or to allocate assets among managers without obtaining the Client’s consent.
Clients should carefully review the disclosure documents of managers for a full description of the services offered,
investments, and strategies used.
Financial Planning & Consulting Services
Crown Point Wealth Advisors offers financial planning and consulting services in conjunction with our investment
management services. Financial Planning and consulting services are complimentary for clients that have investment
management services. We do not provide stand-alone financial planning or consulting services. With respect to estate
planning and tax planning, our role will be that of a coordinator between you and your designated professional(s).
Financial Planning does not include the preparation of a written financial plan.
Retirement Plan Advisory Services
The Retirement Plan Advisory Services we offer help employer plan sponsors to establish, monitor and review their
company’s retirement plan. As the needs of the plan sponsor dictate, areas of advising could include investment
selection and monitoring plan structure and participant education.
Our firm provides its advisory services as an investment advisor as defined under Section 3(21) and Section 3(38) of the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). We offer investment management of 401(k)
accounts, profit sharing plans and defined contribution plans on a Plan level by managing the investment line-up making
changes as necessary. Our firm will establish the plan’s needs and objectives through an initial meeting to collect data,
review plan information and assist in developing or updating the plan’s provision. Ongoing services may include
recommendations regarding the selection and review of unaffiliated mutual funds that, in the Firm’s judgment, are
suitable for plan assets to be invested. We periodically review the investment options selected and make
recommendations to keep or replace plans investment options as appropriate.
For employer-sponsored retirement plans, we provide advisory services as an investment advisor as defined under
Section 3(38) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(38) investment manager, the plan sponsor is relieved of all fiduciary responsibility for the
investment decisions made by our firm. We are the discretionary investment manager in accordance with the terms of
a separate ERISA 3(38) Investment Management Agreement between our firm and the plan sponsor. Our investment
management is limited in that it has the discretion solely to replace funds in plan fund lineups and initiate the transfer
of existing balances to the replacements without prior approval from the client.
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Additionally, our firm offers Retirement Plan Consulting Services to our Plan Sponsors. Our Firm may assist the Plan
Sponsor by acting as a service provider liaison, providing participant enrollment meetings, and assisting with participant
education. While the primary clients for these services will be pension, profit sharing and 401(k) plans, we offer these
services, where appropriate, to individuals and trusts and organizations. Pension Consulting Services are comprised of
four distinct services. Clients may choose to use any or all of these services.
•
SELECTION OF INVESTMENT VEHICLES - We assist plan sponsors in constructing appropriate asset allocation
models. We will then review various mutual funds (both index and managed) to determine which investments
are appropriate. The number of investments to be recommended will be determined by the client.
• MONITORING OF INVESTMENT PERFORMANCE - We monitor client investments continually, based on the
procedures and timing intervals detailed in the Investment Policy Statement. Although our firm is not involved
in any way in the purchase or sale of these investments, we supervise the client's portfolio and will make
recommendations to the client as market factors and the client's needs dictate.
•
•
PARTICIPANT ENROLLMENT - We will assist Plan Sponsor in enrolling Plan participants in the Plan, including
conducting an agreed upon number of enrollment meetings. As part of such meetings, we will provide
participants with information about the Plan, which may include information on the benefits of Plan
participation, the benefits of increasing Plan contributions, the impact of preretirement withdrawals on
retirement income, the terms of the Plan, and the operation of the Plan.
PLAN EDUCATION - We will assist participant education, which may include preparation of education materials
and/or conducting investment education seminars and meeting for Plan Participants. Such meetings may be on
a group and/or individual basis. Such meetings shall not include specific investment advice about investment
options under the Plan as being appropriate for a particular participant but may include the use of education
investment models.
Plan participants have the ability to exercise control over the assets in their account, and we have no authority
or discretion to direct the investment of assets of any participant’s account under the Retirement Plan
Consulting services offered by our firm.
• ADDITIONAL INFORMATION CONCERNING PENSION & RETIREMENT PLAN CONSULTING- All pension
consulting services shall be in compliance with applicable State rules and statutes and/or the Investment
Advisers Act of 1940, rules and regulations thereunder regulating the services provided by this Agreement. This
section applies to an Account that is a pension or other employee benefit plan (a “Plan”) governed by the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the Account is part of a Plan and
we accept appointments to provide advisory services to such Account, Advisor acknowledges that it is a
fiduciary within the meaning of Section 3(21) of ERISA (but only with respect to the provision of services
described in section 1 of this agreement). Client represents that (i) Advisor’s appointment and services are
consistent with the Plan documents, (ii) Client has furnished Advisor true and complete copies of all documents
establishing and governing the Plan and evidencing your authority to retain Advisor. Client further represents
that he will promptly furnish Advisor with any amendments to the Plan, and Client agrees that, if any
amendment affects our rights or obligations, such amendment will be binding on Advisor only with our prior
written consent. If ERISA or other applicable law requires bonding with respect to the assets in the account,
Client will obtain and maintain at his/her/its expense bonding that satisfies this requirement and covers
Advisor and any of our affiliates.
As an investment advisor registered with the Securities and Exchange Commission, and other applicable federal and
state securities laws, Crown Point Wealth Advisors owes the client a fiduciary duty to put the client’s interest first which
includes, but is not limited to, a duty of care, of loyalty, to act in accordance with plan documents, and utmost good
faith.
4c: Client Tailored Relationships and Restrictions
Crown Point Wealth Advisors owes the client a fiduciary duty to put the client’s interest first which includes, but is not
limited to, a duty of care, of loyalty, and utmost good faith. Your portfolio is customized based on your investment
objectives. You may make requests or make suggestions regarding the investments made in your portfolio.
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Restrictions on trading which, in our opinion, are not in your best interest cannot be honored and if forced may result
in the termination of our agreement.
You are under no obligation to act upon Crown Point Wealth Advisors' or associated person's recommendations.
4d: Wrap Fee Program
Crown Point Wealth Advisors does not sponsor nor provide portfolio management services to a wrap fee program.
4e: Assets under Management (AUM)
As of December 31, 2025, Crown Point Wealth Advisors, LLC managed approximately $179,636,791 in assets for
approximately 1257 accounts on a discretionary basis and approximately $5,897,216 in assets for approximately 17
accounts on a non-discretionary basis. In total, Crown Point Wealth Advisors, LLC managed approximately $185,534,007 in
assets for approximately 1274 accounts. As of December 31, 2025, Crown Point Wealth Advisors, LLC managed
approximately 580 client relationships.
ITEM 5 – FEES AND COMPENSATION
5a, b, c & d: Fee Schedules, Payments & Options
Investment Management
ASSETS UNDER MANAGEMENT
ANNUAL FEE (%)
First $2,000,000
1.00%
From $2,000,001 - $5,000,000
.80%
From $5,000,001 - $10,000,000
.60%
Above $10,000,000
.50%
Fees are negotiable. Fees may lower based on a number of factors:
Size of the relationship – Larger accounts may receive more favorable pricing.
•
• Accounts within the same household will be combined under a signed householding form for a reduced
fee unless the client instructs otherwise.
Less active accounts may receive more favorable pricing.
• Our employees and their family related accounts are charged a reduced fee for services.
•
For purposes of determining value, securities and other instruments traded on a market for which actual transaction
prices are publicly reported are valued at the last reported sale price on the principal market in which they are traded.
If the investments are not managed assets, they are not included in Crown Point Wealth Advisors’ fee calculation.
Compensation for our services will be calculated in accordance with what is set in the client agreement. We may modify
the terms of any agreement by written changes submitted to the client for signature. Changes will not become effective
until after the client has agreed to the change inwriting. While we strive to maintain competitive fees, the same or
similar services may be available from other firms at higher or lower fees.
Crown Point Wealth Advisors requires written authorization from the client to deduct advisory fees from an account
held by a qualified custodian. Crown Point Wealth Advisors fees are paid from your account by the custodian when we
submit an invoice to them. At the same time Crown Point Wealth Advisors sends the qualified custodian written notice
of the amount of the fee to be deducted from the client’s account, in all instances, Crown Point Wealth Advisors will
send the client a written invoice including the fee, the formula used to calculate the fee, the fee calculation itself, the
time period covered by the fee and, if applicable, the amount of assets under management on which the fee was based.
The invoice will contain the name of the custodian on the invoice. We strongly urge you to compare our invoices with
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the fees listed in the custodian account statements.
Invoicing includes any fee arrangement with third-party investment advisers, if the third-party adviser sends invoice
information, which includes Crown Point Wealth Advisors’ advisory fee, and if the third-party adviser sends the invoice
information directly to the client on behalf of Crown Point Wealth Advisors. If any invoice information relating to Crown
Point Wealth Advisors’ advisory fees is missing, Crown Point Wealth Advisors will provide the missing information.
Crown Point Wealth Advisors fees are paid quarterly in arrears based on the value as of the last business day of the prior
quarter, with payment due within 10 days from the date of the invoice. Our fee is determined by taking the percentage
rate we charge, divided by four, times the market value of the account. The market value is the sum of the values of all
managed assets in the account, not adjusted by any margin debit.
In cases where there are partial fees at the commencement or termination of our agreement, they will be billed or
refunded on a pro-rated basis contingent on the number of days the account was open. Quarterly fee adjustments for
additional assets received into the account during a quarter or for partial withdrawals will also be provided on the above
pro rata basis. If there is insufficient cash in your account to pay your fees, securities in your portfolio may be sold to
pay our fee.
In addition to our fees, there may be custodial, mutual fund, 12b-1 fees or similar third-party management fees and
charges. See 5c: Third Party Fees below.
Sub-Advised Programs.
As discussed in Item 4 above, there are occasions where an independent Third-Party Money Manager (“manager”) acts
as a sub-adviser to our firm. In those circumstances, the manager manages the assets based upon the parameters
provided by our firm. The client will not engage the subadvisor directly; the client’s advisory relationship remains with
Crown Point Wealth Advisors as set forth in the client’s Investment Advisory Agreement. Sub Advisors charge separate
fees for the services provided. A separate fee is charged by Crown Point Wealth Advisors for portfolio monitoring,
oversight and ongoing due diligence on the manager. See Item 4 for other services provided by Crown Point Wealth
Advisors when utilizing subadvisors.
The total advisory fee may be collected from the custodian by our firm. Alternatively, the manager fee may be collected
separately from the custodian. The total fee will include our firm’s portion of the investment advisory fee as well as
the manager’s fee. Fee charged by the managers range from 0.35% to 1.00%. Clients may be able to go to the sub-
adviser directly for advisory services.
Crown Point Wealth Advisors may at any time terminate the relationship with a manager that manages your assets.
Crown Point Wealth Advisors will notify you of instances where we have terminated a relationship with any manager
you are investing with. Crown Point Wealth Advisors will not conduct on-going supervisory reviews of the manager
following such termination.
Factors involved in the termination of a manager may include a failure to adhere to their stated management style or
your objectives, a material change in the professional staff of the manager, unexplained poor performance,
unexplained inconsistency of account performance, or our decision to no longer include the manager on our list of
approved managers.
Information regarding the services and strategies provided by managers can be found in the specific manager’s ADV
2A. Clients are encouraged to carefully review each manager’s ADV 2A disclosure brochure for service level, fee, conflict
of interest, and professional background information applicable to each sub-advisor.
Financial Planning & Consulting Fees
Financial Planning and consulting services are complimentary for clients that have investment management services.
Retirement Plan Advisory Services
Fees for portfolio monitoring, retirement plan ERISA planning and consulting services depend on the types of services
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that serve the client. We typically use our standard fee schedule. Fees are negotiable depending on the size of the plan
and services rendered. Fees are paid quarterly in advance or arrears as designated in our agreement with you. Fees
billed in advance are based on the value of the assets in the account as of the last business day of the prior quarter.
Fees billed in arrears are based on the value of assets in the account as of the end of the billing cycle on the last business
day of the quarter. For Plans where our fee is billed to the custodian, the fee is deducted directly from the participant
accounts. Written authorization permitting us to be paid directly from the custodial account is outlined in the
Agreement. Our maximum investment advisory fee is 1%, or we may negotiate a lower advisory fee. The specific
advisory fees are set forth in your Investment Advisory Agreement.
Crown Point Wealth Advisors does not take receipt of more than $500 in fees per client six (6) months or more in advance.
Lower fees for comparable services may be available from other sources. If a conflict exists between the interests of the
Advisor or its associated persons and the interest of the client, the client always has the right to decide whether to act
on any of the recommendations made by Crown Point Wealth Advisors and if you elect to act on any of the
recommendations, you have the right to effect the transactions through a professional unaffiliated with Crown Point
Wealth Advisors. Our fiduciary obligation is to always act and recommend in the clients’ best interest.
5c: Third Party Fees
You are responsible for the payment of all third-party fees (i.e. custodian fees, mutual fund fees, 12b-1 fees, transaction
fees, etc.). Those fees are also separate and distinct from the fees we charge. Crown Point Wealth Advisors does the
best we can to minimize all fees and transaction costs.
All brokerage commissions, stock transfer fees, 12b-1 fees and other similar charges incurred in connection with
transactions for the account will be paid out of the assets in the account and are in addition to the investment
management fees paid to us. While we take measures to ensure the fees charged are accurate, it is your responsibility
to ensure the amount of fee charged is correct. In addition to invoices and reports sent by us, you will receive
statements directly from the custodian or mutual funds or other investments you hold. We strongly urge you to
compare our invoices and reports to custodian statements for accuracy.
5.d: Termination
The investment advisory contract may be terminated by the client within five (5) business days of signing the contract
without incurring any advisory fees or penalty. Ongoing, Crown Point Wealth Advisors or our clients can terminate our
agreement upon receipt of written notice to the other party.
When an agreement is terminated, we will refund any pre-paid, unearned fees based on the number of days remaining
in the quarter after termination. Refunds will be made within 30 days of the effective date of termination.
You will be responsible for paying all fees including full quarterly custodial administrative fees, account closure fees,
mutual fund fees and all trading costs due to the termination. If there is insufficient cash in the account, the liquidation
of some securities may be used to pay the fees. Prior to termination of an agreement, we can provide a good-faith
estimate of these fees.
5e: Other Investment Compensation
Crown Point Wealth Advisors does not accept commission for the sale of securities or other investment products,
including asset-based sales charges or service fees from the sale of mutual funds.
ITEM 6 – PERFORMANCE‐BASED FEES AND SIDE‐BY‐SIDE MANAGEMENT
Crown Point Wealth Advisors does not charge advisory fees on the performance of funds or securities in your account.
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ITEM 7 – TYPES OF CLIENTS
Crown Point Wealth Advisors generally provides asset management and financial planning services to the following
types of clients:
Trusts
Estates
High-Net-Worth Individuals
Pension and Profit Sharing Plans
Charitable Organizations
Churches
Corporations
Individuals
Minimum Account Size: Crown Point Wealth Advisors does not have an account minimum.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
8a: Analysis
In determining the recommendations to give to you, we first gather and consider information regarding several factors
including our client’s:
Current financial situation;
Investment goals and objectives;
Current and long-term needs;
Tolerance and appetite for risk; and
Level of investment knowledge.
•
•
•
•
•
Crown Point Wealth Advisors uses multiple sources of information to obtain analysis and strategies. They include
sources such as financial newspapers, financial magazines, research prepared by others, corporate rating services,
prospectuses, company press releases, annual reports and filings with the SEC.
Crown Point Wealth Advisors’ methods of analysis include Fundamental analysis, Modern portfolio theory and Cyclical
Analysis,
Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or
the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected return for a given
amount of portfolio risk, or equivalently minimize risk for a given level of expected return, each by carefully choosing
the proportions of various assets.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for buying and/or selling a security.
8b: Investment Strategies
Asset Allocation
Crown Point Wealth Advisors recommends a mix of asset classes for your portfolio based on an assessment of your
long-term financial objectives. Where appropriate, we will recommend an allocation to high-quality, short-term and
intermediate term bonds (within a broadly diversified index or asset class mutual fund) to reduce overall portfolio risk,
generate a more predictable cash flow (interest income), facilitate portfolio rebalancing, and provide a hedge against
inflation.
If your objective is a higher annual expected return and you are willing to accept a higher degree of risk, we will
recommend a portfolio with greater weighting to stocks in general and small company and value stocks specifically
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(using index or asset class mutual funds). Recommended stock allocations will generally be globally diversified among
the U.S., foreign developed markets, and emerging markets. In certain circumstances, we may include traded REITs in
limited percentages. Our recommended asset allocation is not influenced by current market conditions. This asset
allocation is altered only when your long-term investment objectives have changed.
Asset Allocation is based on the principle that different assets perform differently in different market and economic
conditions. It is difficult to predict how any particular asset class will perform in any given year.
Diversification is a strategy for managing risk. Diversification does not ensure a profit or protect against a loss in a
declining market. Asset Allocation is unlikely to generate the greatest returns since not all of the asset classes will do
equally well.
Rebalancing
Asset allocations for your portfolio will change as financial markets rise and fall and the specific assets of different parts
of your portfolio change. This creates the opportunity to selectively rebalance your portfolio in order to bring asset
class percentages back to your policy targets. Asset classes that have risen beyond predetermined limits are
sold by an amount that brings the allocation back in line with policy targets, and those that have fallen in value are
purchased in the same way. This is a method of buying low and selling high that is not based on trying to predict the
direction of markets or asset returns.
This rebalancing has the effect of enhancing portfolio returns while maintaining the agreed-upon risk. In order to limit
rebalancing transactions and the costs associated with buying and selling mutual funds through the chosen custodian,
Crown Point Wealth Advisors has pre-determined ranges in which allocations may vary and at which rebalancing is
initiated.
Specific Investments
We generally select ETFs, mutual funds or similar securities, we may at times select individual securities or build
individual stock portfolios for our clients.
In these cases, Crown Point Wealth Advisors examines each securities’
management, financial condition, and market position and ensures that any purchases of individual securities work
towards the client’s portfolio goals, investment horizons and exposure to risk. Individual stocks present potential risks
as prices of individual securities can move up or down due to general economic conditions, industry specific conditions,
government regulations or corporate management, among other factors.
8c: Risk of Loss
All investments include a risk of loss that clients should be prepared to bear. Performance of any investment is not
guaranteed. We use our best efforts and expertise to manage your assets. However, we cannot guarantee any level of
performance or that you will not experience financial loss.
Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This
strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived
value. The risk assumed is that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two portfolios that offer the same
expected return, investors will prefer the less risky one. Thus, an investor will take on increased risk only if compensated
by higher expected returns. Conversely, an investor who wants higher expected returns must accept more risk. The
exact trade-off will be the same for all investors, but different investors will evaluate the trade-off differently based on
individual risk aversion characteristics. The implication is that a rational investor will not invest in a portfolio if a second
portfolio exists with a more favorable risk-expected return profile – i.e., if for that level of risk an alternative portfolio
exists which has better expected returns.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be leveraged to provide
performance. The risks with this strategy are two- fold: 1) the markets do not always repeat cyclical patterns; and 2) if
too many investors begin to implement this strategy, then it changes the very cycles these investors are trying to exploit.
Clients should be aware that there is a material risk of loss using any investment strategy. The investment types listed
below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or
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any other government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in mutual
funds. All mutual funds have costs that lower investment returns. The funds can be of bond “fixed income” nature
(lower risk) or stock “equity” nature.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges, similar to stocks. Investing in
ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Areas of
concern include the lack of transparency in products and increasing complexity, conflicts of interest and the possibility
of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic
shares” not physical metal) specifically may be negatively impacted by several unique factors, among them (1) large
sales by the official sector which own a significant portion of aggregate world holdings in gold and other precious
metals, (2) a significant increase in hedging activities by producers of gold or other precious metals, (3) a significant
change in the attitude of speculators and investors.
Equity investments generally refers to buying shares of stocks in return for receiving a future payment of dividends
and/or capital gains if the value of the stock increases. The value of equity securities may fluctuate in response to
specific situations for each company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount of the payments can vary. This
type of investment can include corporate and government debt securities, leveraged loans, high yield, and investment
grade debt and structured products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market is volatile and fixed income
securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually
more pronounced for longer-term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk,
and credit and default risks for both issuers and counterparties. The risk of default on treasury inflation
protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry
a potential risk of losing share price value, albeit rather minimal.
ITEM 9 – DISCIPLINARY INFORMATION
9a: Civil or Criminal Actions
Crown Point Wealth Advisors and its managers have never been found guilty, convicted or plead no contest to a criminal
or civil action in a domestic, foreign or military court.
9b: Administrative Enforcement Proceedings
Crown Point Wealth Advisors and its managers have never been found by the SEC, any other state or federal agency or
any foreign regulatory agency to have caused loss of the ability of an investment-related business to do business or
been sanctioned, barred or limited in investment-related activities.
9c: Self‐Regulatory Organization Enforcement Proceedings
Crown Point Wealth Advisors and its managers have never been found by a self-regulatory agency to have caused loss of
the ability of an investment-related business to do business. Additionally, Crown Point Wealth Advisors and its
managers have never been found in violation of self-regulatory agencies rules such that they were barred, suspended,
limited in advisory functions or fined.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
10a: Broker Dealers and Registered Representatives
Neither Crown Point Wealth Advisors nor our employees are registered as an registered representative of a broker-
dealer.
10b: Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor
Neither Crown Point Wealth Advisors nor our employees hold any of the above registrations.
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10c: Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests
The principal business of Crown Point Wealth Advisors is that of a registered investment advisor and provider of financial
planning services. Some of our associates may be insurance agents. Associates who are insurance agents may also be
paid based on these services they provide. Crown Point Wealth Advisors associates have a conflict of interest when
providing insurance services. Crown Point Wealth Advisors associates who are insurance agents have an incentive to
recommend insurance based on the compensation they receive rather than based on your best interest. Crown Point
Wealth Advisors mitigates this conflict by this disclosure to you. You have the right to decide whether to purchase
insurance and use insurance agents who are also associates of Crown Point Wealth Advisors or whether to use an
outside agency. As a fiduciary, Crown Point Wealth Advisors will only make a recommendation to purchase insurance
when it is in the client’s best interest.
Crown Point Wealth Advisors will disclose any material conflict of interest relating to Crown Point Wealth Advisors, our
representatives, or any of our associates which could reasonably be expected to impair the rendering of unbiased and
objective advice.
10d: Selection of Other Advisors and How this Advisor is Compensated for those Selections
Crown Point Wealth Advisors is not paid for the selection of other advisors, asset managers or portfolio managers.
Crown Point Wealth Advisors may enter directly into sub-advisory relationships with independent registered investment
advisory firms (“sub-advisors”) on behalf of its clients as part of our discretionary services. We do not receive any
additional compensation for selecting a sub-advisor. Prior to entering into a relationship, Crown Point Wealth Advisors
performs a due diligence review of the sub-advisor. This review includes, but is not limited to, the review of regulatory
filings, investment offerings, and the performance of the strategies considered.
When a strategy offered through a subadvisor is appropriate for a client of Crown Point Wealth Advisors, the client will
be given the subadvisor’s Form ADV Part 2A, Privacy Notice, and any other information that may be relevant or
informative to the client.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
11a: Code of Ethics Description
We have adopted a Code of Ethics to which all investment advisor representatives and employees are bound to adhere.
The key component of our Code of Ethics states that Crown Point Wealth Advisors and its investment advisor
representatives and employees shall always:
Act with integrity, competence, dignity, and ethics when dealing with the public, clients, prospects, employers,
and employees.
Exercise its authority and responsibility for the benefit and interest of its clients first and to refrain from having
outside interests that conflict with the interests of its clients. Crown Point Wealth Advisors must avoid any
circumstances that might adversely affect or appear to affect its duty of complete loyalty to its clients.
Refrain from disclosing any nonpublic personal information about a client to any nonaffiliated third-party
unless the client expressly gives permission to Crown Point Wealth Advisors to do so. All client information
will otherwise be treated as confidential.
Maintain the physical security of nonpublic information, including information stored on computers.
This Code of Ethics is in place to guide the personal conduct of our team and embodies our fiduciary duties and
responsibilities to you and sets forth our practice of supervising the personal securities transactions of employees with
prior or concurrent access to client trade information. A copy of the Crown Point Wealth Advisors Code of Ethics is
available, free of charge, upon request.
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11b, c & d: Participation or Interest in Client Transactions
Crown Point Wealth Advisors, or its employees, may buy and sell some of the same securities for our own accounts
that we buy and sell for our clients. We will always buy or sell from our clients’ accounts before we buy or sell from our
accounts. In some cases, Crown Point Wealth Advisors, or its employees, may buy or sell securities for our own accounts
and not for clients’ accounts, as it may not meet the objectives or plans for the client. There are possible conflicts of
interest, which our Code of Ethics addresses. We will always evaluate our activity from the view of our clients to ensure
that any and all required disclosures are made. For example, we will disclose anything that would cause you to be
unfairly influenced to make any decision regarding actions or inactions in your account.
Crown Point Wealth Advisors does not buy or sell between Crown Point Wealth Advisors, our employees or our
clients’ accounts.
Crown Point Wealth Advisors has in place internal controls and processes to allow contemporaneous trading
(submitting Crown Point Wealth Advisors or employee orders at the same time as client order) in block or aggregate
trades. In other cases, except in the case of unaffiliated mutual funds, we will always trade individual securities in a client
account before we trade Crown Point Wealth Advisors or employee accounts.
Crown Point Wealth Advisors does not recommend securities to advisory clients nor buy or sell securities for advisory
client accounts in which Crown Point Wealth Advisors or a related person has a material financial interest.
ITEM 12 – BROKERAGE PRACTICES
12a: Selecting Brokerage Firms
The Custodian and Brokers We Use
Crown Point Wealth Advisors does not maintain custody of your assets that we manage. Your assets must be
maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We recommend that our clients
use Charles Schwab & Co., Inc. (Schwab), a FINRA-registered broker-dealer, member SIPC, as the qualified custodian.
Crown Point Wealth Advisors is independently owned and operated and not affiliated with Schwab. Schwab will
hold your assets in a brokerage account and buy and sell securities when instructed to do so. While we recommend that
you use Schwab as custodian/broker, you will decide whether to do so and open your account with Schwab by entering
into an account agreement directly with them. If you do not wish to place your assets with Schwab, then we cannot
manage your account. Even though your account is maintained at Schwab, we can still use other brokers to execute
trades for your account, as described under Your Custody and Brokerage Costs below. Crown Point Wealth Advisors
does not receive any client referrals from Schwab.
How We Select Brokers/Custodians
We seek to suggest a custodian/broker who will hold your assets and execute transactions on terms that are overall
most advantageous when compared to other available providers and their services. We consider a wide range of
factors, including, among others, these:
o
o
o
combination of transaction execution services along with asset custody services (generally without a
separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for your account)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
o breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds(ETFs),
etc.)
o availability of investment research and tools that assist us in making investment decisions
o quality of services
o
competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.) and
willingness to negotiate them
reputation, financial strength and stability of the provider
o
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their prior service to us and our other clients
o
o availability of other products and services that benefit us, as discussed below (see “Products and Services
Available to Us from Schwab”)
To avoid creating a possible conflict of interest in recommending broker-dealers, we have established the following
restrictions in order to ensure our fiduciary responsibilities:
1. Crown Point Wealth Advisors adheres to our Code of Ethics as outlined in Item 11 above.
2. If Crown Point Wealth Advisors receives separate compensation for transactions, we will fully disclose them.
3. Crown Point Wealth Advisors emphasizes the unrestricted right of you to select and choose your
own broker or dealer.
4. Crown Point Wealth Advisors will always act in accordance with all applicable federal and state
regulations governing registered investment advisory practices.
Your Custody and Brokerage Costs
For our clients’ accounts it maintains, Schwab generally does not charge you separately for custody services but is
compensated by charging you commissions or other fees on trades that it executes or that settle into your Schwab
account. For some accounts, Schwab may charge you a percentage of the dollar amount of assets in the account in lieu
of commissions. Schwab’s rates may be determined by committing a certain value of assets at the custodian. This
commitment benefits you because the overall rates you pay are lower than they would be if we had not made the
commitment. You may also be charged a flat dollar amount as a “prime Broker” or “trade away” fee for each trade
that we have executed by a different broker-dealer but where the securities bought or the funds from the securities
sold are deposited (settled) into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your trading costs, we have
Schwab execute most trades for your account.
Products and Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving independent investment
advisory firms like us. They provide us and our clients with access to its institutional brokerage – trading, custody,
reporting and related services – many of which are not typically available to Schwab retail customers. Schwab also
makes available various support services. Some of those services help us manage or administer our clients’ accounts
while others help us manage and grow our business. Here is a more detailed description of Schwab’s support services:
Services that Benefit You. Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment products available through
Schwab include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit you and
your account.
Services that May Not Directly Benefit You. Schwab also makes available to us other products and services that benefit
us but may not directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab’s own and that of third parties.
We may use this research to service all or some substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients’ accounts; and
o provide access to client account data (such as duplicate trade confirmations and account statements);
o
o provide pricing and other market data;
o
o assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us. Schwab also offers other services intended to help us manage and further
develop our business enterprise. These services include:
o educational conferences and events
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technology, compliance, legal, and business consulting;
o publications and conferences on practice management and business succession; and
o access to employee benefits providers, human capital consultants and insurance providers.
o
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third-
party’s fees. Schwab may also provide us with other benefits such as occasional business entertainment of our
personnel.
We endeavor at all times to put the interests of our clients first. You should be aware, however, that the receipt of the
types of benefits discussed above can create a potential conflict of interest by influencing our choice of a broker- dealer.
12.b: Sales Aggregation
Crown Point Wealth Advisors is authorized to aggregate purchases and sales and other transactions made for your
account with purchases and sales and other transactions in the same or similar securities or instruments for other
clients of ours. When we aggregate transactions, the actual prices applicable to the aggregated transactions will be
averaged, and the account will be deemed to have purchased or sold its proportionate share of the securities or
instruments involved at the average price obtained. Stock exchange regulations may in certain instances prevent the
executing broker-dealer from delivering to the account a confirmation slip with respect to its participation in the
aggregated transaction and, in such event, we will advise you in writing of any purchase or disposition of instruments
for the account with respect to any such aggregated transaction. We will direct that confirmations of any transactions
effected for the account will be sent, in conformity with applicable law, to you.
ITEM 13 – REVIEW OF ACCOUNTS
13a: Periodic Reviews
Accounts are managed and reviewed by James D. Williams II, CCO. The frequency of reviews is determined based on
your investment objectives, but no less than quarterly. Accounts are reviewed to determine if the positions,
transactions and strategies are consistent with the Client’s stated investment objective(s) and whether any rebalancing
or adjustments may be necessary.
Depending on the type of financial planning service requested, we may meet on a regular basis with you to discuss any
potential changes to your financial plan.
13b: Review Triggers
More frequent reviews are triggered by a change in your investment objectives; tax considerations; large deposits or
withdrawals; large sales or purchases; loss of confidence in corporate management; or, changes in economic climate.
13c: Regular Reports
All investment advisory clients receive reports as needed, but no less than annually, on representative investments
recommended specifically by Crown Point Wealth Advisors. Reports are generated through Tamarac based on custodian
data. Tamarac is a division of Envestnet, Inc. a provider of integrated, web-based portfolio rebalancing, performance
reporting and customer relationship management software for independent advisors. Performance Reporting reports
may contain such items as: Performance Review, Summary by Account, Asset Allocation, Security Performance, Realized
Gains/Losses, Holdings, and Transactions that occurred during the period. Custodian data is provided to Tamarac directly
and reports are generated only using the custodian data.
Investment advisory clients also receive standard account statements from the custodian of their accounts on at least
a quarterly basis.
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ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
14a: Economic Benefits Provided by Third Parties for Advice Rendered to Clients
We receive an economic benefit from Schwab in the form of the support products and services it makes available to us
and other independent investment advisors that have their clients maintain accounts at Schwab. These products and
services, how they benefit us, and the related conflicts of interest are described above (see Item 12 – Brokerage
Practices). The availability to us of Schwab’s products and services is not based on us giving particular investment
advice, such as buying particular securities for our clients.
Crown Point Wealth Advisors does not receive economic benefits from third parties for the advice we render to our
clients. As disclosed in Item 12 above, broker-dealers may provide services, tools or other non-financial benefits to us
as a benefit for using the broker-dealer’s services. However, we endeavor at all times to put the interests of our clients
first. You should be aware, however, that the receipt of benefits can create a potential conflict of interest by influencing
our choice of a broker-dealer.
14b: Compensation to Non‐Advisory Personnel for Client Referrals
Crown Point Wealth Advisors does not directly or indirectly compensate any person for client referrals.
ITEM 15 – CUSTODY
Crown Point Wealth Advisors clients’ accounts are held by a qualified custodian, as designated by the client in writing,
and other than to withdraw advisory fees, Crown Point Wealth Advisors shall have no liability to the client for any loss
or other harm to any property in the account. This includes harm to any property in the account resulting from the
insolvency of the custodian or any unauthorized acts of the agents or employees of the custodian and whether or not
the full amount or such loss is covered by the Securities Investor Protection Corporation (“SIPC”) or any other insurance
which may be carried by the custodian. The client understands that SIPC provides only limited protection for the loss of
property held by a broker-dealer.
Crown Point Wealth Advisors owes the client a fiduciary duty to put the client’s interest first which includes, but is not
limited to, a duty of care, of loyalty, and utmost good faith.
Custodial statements will include fees charged by Crown Point Wealth Advisors. At the same time, we invoice the
custodian, in all instances, Crown Point Wealth Advisors will send the client a written invoice, including the fee, the
formula used to calculate the fee, the fee calculation itself, the time period covered by the fee, and, if applicable, the
amount of assets under management on which the fee was based. Also, Crown Point Wealth Advisors will include the
name of the custodian(s) on your fee invoice. Crown Point Wealth Advisors will send these to the client concurrent with
the request for payment or payment of Crown Point Wealth Advisors advisory fees. We urge the client to compare this
information with the fees listed in the account statement.
ITEM 16 – INVESTMENT DISCRETION
Crown Point Wealth Advisors asks our clients to give us discretionary authority to execute transactions without our
client’s prior approval. These transactions may include the purchase and selling of securities, arranging for payments
or generally acting on behalf of our clients in most matters necessary to the handling of the account. This includes the
buying or selling of securities, the rebalancing and selection of portfolios, the selection of portfolio managers or
subadvisors or the disbursement of funds to the client as requested or arranged. Discretionary authority is granted
once an election is made on the Investment Advisory Agreement and the agreement is signed by the client. In cases
where we are not given discretion, we must receive permission from the client to make any trades on a non-
discretionary basis.
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You may make requests or make suggestions regarding the investments made in your portfolio. Restrictions on trading
which, in our opinion, are not in your best interest cannot be honored and if forced may result in the termination
of our agreement.
ITEM 17 – VOTING CLIENT SECURITIES
The clients of Crown Point Wealth Advisors retain the authority to proxy vote. You should ensure that proxy ballots are
mailed directly to you by selecting this option on your custodial application forms. You are welcome to delegate said
proxy voting authority to a third-party representative (non-advisory personnel) by filing the appropriate custodial form.
Crown Point Wealth Advisors will not accept authority to vote client proxies. This policy is set forth in Crown Point
Wealth Advisors’ standard advisory agreements. Proxy material will be sent from the transfer agent and in rare cases
could come from Schwab.
Should Crown Point Wealth Advisors inadvertently receive proxy information for a security held in clients' accounts, it
would immediately forward such information on to clients, but will not take any further action with respect to the voting
of such proxy. Upon termination of the advisory relationship, Crown Point Wealth Advisors will make a good faith and
reasonable attempt to forward proxy information inadvertently received on behalf of clients to the forwarding address
provided by clients. Clients may contact Crown Point Wealth Advisors for advice or information about a particular proxy
vote; however, Crown Point Wealth Advisors shall not be deemed to have proxy voting authority solely as a result of
providing such advice to clients.
ITEM 18 – FINANCIAL INFORMATION
18a: Balance Sheet
Crown Point Wealth Advisors does not solicit prepayment of more than $500 in fees per client six (6) months or
more in advance.
18b: Financial Conditions
Crown Point Wealth Advisors has no financial issues that could impair our ability to carry out our fiduciary duty to our
clients.
18c: Bankruptcy Petition
Crown Point Wealth Advisors has never been the subject of a bankruptcy petition.
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