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LOGO GOES HERE
200 Central Avenue
23rd Floor
St. Petersburg, FL 33701
Telephone: (727) 472-3700
July 10, 2025
Cyndeo Wealth Partners, LLC
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Cyndeo Wealth
Partners, LLC. If you have any questions about the contents of this brochure, contact us at (727) 472-
3700. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Cyndeo Wealth Partners, LLC is available on the SEC's website at
www.adviserinfo.sec.gov.
Cyndeo Wealth Partners, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Summary of Changes: June, 2025
The Firm is now offering “Business Advisory Services” as described in items #4 and #5 designed for
middle-market business owners.
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Item 3 Table of Contents
Item 2 Summary of Material Changes ...................................................................................................... 2
Item 3 Table of Contents.......................................................................................................................... 3
Item 4 Advisory Business......................................................................................................................... 4
Item 5 Fees and Compensation ............................................................................................................... 8
Item 6 Performance-Based Fees and Side-By-Side Management .......................................................... 12
Item 7 Types of Clients .......................................................................................................................... 12
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 12
Item 9 Disciplinary Information ............................................................................................................... 16
Item 10 Other Financial Industry Activities and Affiliations ...................................................................... 17
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 17
Item 12 Brokerage Practices .................................................................................................................. 18
Item 13 Review of Accounts .................................................................................................................. 20
Item 14 Client Referrals and Other Compensation ................................................................................. 21
Item 15 Custody .................................................................................................................................... 22
Item 16 Investment Discretion ................................................................................................................ 23
Item 17 Voting Client Securities ............................................................................................................. 23
Item 18 Financial Information ................................................................................................................. 23
Item 19 Requirements for State-Registered Advisers ............................................................................. 23
Item 20 Additional Information ............................................................................................................... 23
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Item 4 Advisory Business
Description of Firm
Cyndeo Wealth Partners, LLC is a registered investment adviser based in St. Petersburg, Florida. We
are organized as a limited liability company under the laws of the State of Delaware. We also offer
services as CW BOSS a DBA name established in the State of Florida, however all advisory services
are rendered through Cyndeo Wealth Partners, LLC. We have been providing investment advisory
services since June 2020. We are majority owned by Cyndeo Holdings, LLC. Cyndeo Holdings, LLC
is owned by Matthew Kilgroe, Peter Frantzis, Eric Branson, Thomas Kidwell, Christopher (Ryan)
Quinty, Adam Hess, and David Lackore.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Cyndeo Wealth Partners, LLC
and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the information
we gather to develop a strategy that enables our firm to give you continuous and focused investment
advice and/or to make investments on your behalf. As part of our portfolio management services, we
can customize an investment portfolio for you according to your risk tolerance and investing
objectives. We can also invest your assets according to one or more model portfolios developed by
our firm or an unaffiliated investment manager. Once we construct an investment portfolio for you, or
select a model portfolio, we will monitor your portfolio's performance on an ongoing basis and will
rebalance the portfolio as required by changes in Market conditions and in your financial
circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms.
You can limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing.
If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to
executing any transactions on behalf of your account. You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
As part of our portfolio management services, we can use one or more sub-advisers to manage a
portion of your account on a discretionary basis. The sub-adviser(s) can use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and can hire and fire any sub-adviser without your prior approval. We can
pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships.
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As referenced above, we can invest your assets according to one or more model portfolios developed
by our firm or by unaffiliated investment managers. These models are designed for investors with
varying degrees of risk tolerance ranging from a more aggressive investment strategy to a more
conservative investment approach. Clients whose assets are invested in model portfolios can not set
restrictions on the specific holdings or allocations within the model, nor the types of securities that can
be purchased in the model. Nonetheless, clients can impose restrictions on investing in certain
securities or types of securities in their account. In such cases, this may prevent a client from investing
in certain models that are managed by our firm.
Selection of Other Advisers - Use of Independent Third-Party Managers
We can recommend that you use the services of a third party money manager ("TPMM") to manage
all, or a portion of, your investment portfolio. After gathering information about your financial situation
and objectives, we can recommend that you engage a specific TPMM or investment program. Factors
that we take into consideration when making our recommendation(s) include, but are not limited to, the
following: the TPMM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate
your assets to other TPMM(s) where we deem such action appropriate.
Dynasty Network
We have entered into a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"),
which provides us with operational and back office support including access to a network of service
providers. Through the Dynasty network of service providers, we can receive preferred pricing on
trading technology, reporting, custody, brokerage, compliance and other related services. Dynasty
charges a "Platform Fee," which, unless otherwise disclosed, is included in our annual investment
management fee described in Item 5 below. In addition, Dynasty's subsidiary, Dynasty Wealth
Management, LLC ("DWM") is an SEC registered investment adviser, that provides access to a range
of investment services including: separately managed accounts ("SMA"), mutual fund and ETF asset
allocation strategies, and unified managed accounts ("UMA") managed by external third party
managers (collectively, the "Investment Programs"). We can separately engage the services of
Dynasty and/or its subsidiaries to access the Investment Programs. Under the SMA and UMA
programs, we will maintain the ability to select the specific, underlying third party managers that will, in
turn, have day-to-day discretionary trading authority over the requisite client assets.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available to
the advisers in the Dynasty Network. Through the Platform, DWM and Dynasty collectively provide
certain technology, administrative, operations and advisory support services that allow us to manage
our own client portfolios and access independent third-party managers that provide discretionary
services in the form of traditional managed accounts and investment models. We can allocate all or a
portion of your assets among the different independent third-party managers via the Platform. We can
also use the model management feature of the TAMP by creating our own asset allocation model and
underlying investments that comprise the model. Through the model management feature, we may be
able to outsource the implementation of trade orders and periodic rebalancing of the model when
needed.
We will maintain the direct contractual relationship with you and obtain, through such agreements, the
authority to engage independent third-party managers, DWM and/or Dynasty, as applicable, for
services rendered through the Platform in service to you. We can delegate discretionary trading
authority to DWM and/or independent third-party managers to effect investment and reinvestment of
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client assets with the ability to buy, sell or otherwise effect investment transactions and allocate client
assets. If you are participating in certain Investment Programs, DWM or the designated manager, as
applicable, is also authorized without prior consultation with either us or you to buy, sell, trade or
allocate your assets in accordance with your designated portfolio and to deliver instructions to the
designated broker-dealer and/or custodian of your assets.
Financial Planning Services
We offer financial planning services which typically involves providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. Once we review and analyze the
information you provide to our firm, we will deliver a written plan to you, designed to help you achieve
your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you can act on our recommendations by placing
securities transactions with any brokerage firm.
Financial Consulting Services
We offer financial consulting services that primarily involve advising clients on specific financial-related
topics. The topics we address can include, but are not limited to, risk assessment/management,
investment planning, financial organization, or financial decision making/negotiation.
Family Office and Wealth Planning Services
We offer Family Office and Wealth Planning Services designed to help our clients organize their
financial situation and plan for the successful transfer of wealth to the next generation in the most tax-
advantaged manner. Such services generally include financial planning in the following areas:
• Family Continuity
• Estate Planning and Trustee Oversight
•
Integrated Tax and Financial Planning
• Lifestyle Management
• Family Philanthropy
• Risk Management
Fee Based Insurance
We can use a third party company to handle insurance needs of the client. This third party will offer fee
based insurance products for clients and we will charge an annual advisory fee on the value of the
insurance product and/or the third party company will compensate us with its share of the
compensation. Generally, this third party will be the insurance agent of record on the insurance product
and we will manage the insurance product as part of our wealth management process.
Private Fund Management
We provide specialized advisory services to a private pooled investment vehicle herein referred to as
the “Fund.” The Fund is an unregistered investment company organized as a limited partnership. The
Fund’s objective is to seek and provide income by searching for investment opportunities that can
complement a limited partner’s current fixed income allocation while at the same time attempting to
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diversify away from traditional fixed income investments. Investments in the Fund are offered only to
accredited investors within the meaning of SEC Rule 501 of Regulation D of the Securities Act of 1933.
Investment in the Fund are offered by private offering memorandum which provides investors with full
disclosure regarding the objectives of the Fund, the risks involved with the offering and the minimum
initial capital contribution or commitment required.
You should refer to the subscription agreement and other offering documents for a complete description
of the fees, investment objectives, risks, and other relevant information associated with investing in the
Fund. The Fund undergoes an independent audit annually by a Public Company Accounting Oversight
Board (“PCAOB”) registered firm.
Business Advisory Services
As part of our comprehensive wealth management offering, we provide integrated business advisory
services specifically designed for middle-market business owners.
Core Business Advisory Services can include;
• Business Valuation & Diagnostic Assessment
We use data-driven frameworks to estimate current business value and identify strengths, risks,
and areas of opportunity.
• Value Acceleration Strategy Development
We help business owners build strategic roadmaps to strengthen the eight key value drivers that
influence business attractiveness to buyers.
• Monthly Business Consulting & Strategic Accountability
Through regular strategy sessions, we support implementation of your value acceleration plan,
monitor progress, and adjust as business or market dynamics evolve.
•
Integrated Financial & Business Planning
Business advisory engagements can be closely tied to a personal financial planning framework.
This helps align business strategy with your long-term personal financial goals, tax strategy, and
estate planning needs.
Delivery & Compensation Model:
Business advisory services may be offered as standalone consulting engagements or integrated into
broader wealth management relationships. Services are typically delivered through a combination of
upfront engagements, ongoing monthly consulting, and coordination with third-party specialists.
Types of Investments
We primarily offer advice on stocks, bonds, mutual funds, exchange traded funds (ETFs), options,
structured notes, alternative investments, gold, and digital assets. Refer to the Methods of Analysis,
Investment Strategies and Risk of Loss below for additional disclosures on this topic.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship. Since our investment strategies and advice are based on each client's
specific financial situation, the investment advice we provide to you can be different or conflicting with
the advice we give to other clients regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
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following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2024, we manage $2,580,844,138 of client assets on a discretionary basis and $0
of client assets on a non-discretionary basis.
Item 5 Fees and Compensation
Portfolio Management Services
Our annual fee for portfolio management services varies between 0.30% to 2.00% depending upon the
market value of your assets under our management, the type and complexity of the asset management
services provided, as well as the level of administration requested either directly or assumed by the
client. Assets in each of your account(s) are included in the fee assessment unless specifically
identified in writing for exclusion in your portfolio management agreement.
Our annual portfolio management fee is billed and payable, quarterly in advance, based on the market
value of the assets being managed on the last business day of the previous quarter, using actual days
in the year. Adjustments will be made for deposits and withdrawals in excess of $50,000 during the
quarter. There can be immaterial differences between the quarter end market value reflected on your
custodial statement and the valuation as of the last business day of the calendar quarter used for
billing purposes, given timing and account activity.
If the portfolio management agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client. Our advisory fee is
negotiable, depending on individual client circumstances.
At our discretion, we can combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we can combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
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account values can increase the asset total, which may result in your paying a reduced advisory fee.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy.
We encourage you to review the statement(s) you receive from the qualified custodian. If you find any
inconsistent information in the statement(s), call our main office number located on the cover page of
this brochure.
You can terminate the portfolio management agreement upon 30 days written notice. You will incur a
pro rata charge for services rendered prior to the termination of the portfolio management agreement,
which means you will incur advisory fees only in proportion to the number of days in the quarter for
which you are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive
a prorated refund of those fees.
Selection of Other Advisers - Use of Independent Third-Party Managers
Advisory fees charged by third party money managers ("TPMMs") are separate and apart from our
advisory fees. Assets managed by TPMMs will be included in calculating our advisory fee, which is
based on the fee schedule set forth in the Portfolio Management Services section in this brochure.
Advisory fees that you pay to the TPMM are established and payable in accordance with the brochure
provided by each TPMM to whom you are referred. These fees may or may not be negotiable. You
should review the recommended TPMM's brochure and take into consideration the TPMM's fees along
with our fees to determine the total amount of fees associated with this program.
You may be required to sign an agreement directly with the recommended TPMM(s). You can
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure for specific information on how you can terminate
your advisory relationship with the TPMM and how you can receive a refund, if applicable. You should
contact the TPMM directly for questions regarding your advisory agreement with the TPMM. We do not
receive any portion of the fees paid directly to the independent managers.
Independent manager fees are determined by the particular program(s) and manager(s) with which
your assets are invested, and are calculated based upon a percentage of your assets under
management, as applicable. Independent fixed income manager fees generally range from 0.00% -
0.90% annually, and independent equity manager fees generally range from 0.00% – 1.50% annually.
You will note the total fee reflected on your custodial statement will represent the sum of our
investment management fee and any independent manager fee(s), accordingly. You should review
such statements to determine the total amount of fees associated with your requisite investments, and
you should review your investment management agreement with us to determine the investment
management fee you pay to us.
Our annual fee is billed and payable on a pro-rata basis, quarterly in advance, based upon the market
value of the assets being managed by us on the last day of the previous quarter. Adjustments will be
made for deposits and withdrawals in excess of $50,000 during the quarter. If the portfolio
management agreement is executed at any time other than the first day of a calendar quarter, our fees
will apply on a pro rata basis, which means that the management fee is payable in proportion to the
number of days in the quarter for which you are a client. In the event the portfolio management
agreement is terminated, the fee for the final billing period will be prorated through the effective date of
termination, and the outstanding or unearned portion of the fee will be charged or refunded to you, as
appropriate. Our management fee is negotiable, depending on your individual client circumstances.
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Under the Dynasty TAMP, we can use mutual fund and ETF asset allocation strategies. The Platform
fee is included in the annual investment management fee. The client should be aware that the
underlying securities have internal expenses and/or management fees associated with it, however we
do not participate in any of Dynasty’s or other third party fees.
Financial Planning Services
We charge either an hourly fee or a fixed fee for financial planning services. Our hourly fee ranges
from $350 to $500 per hour and our fixed fee ranges from $2,500 - $25,000. The fees are
negotiable depending upon the complexity and scope of the plan, your financial situation, and your
financial objectives. For hourly arrangements, an estimate of the total time/cost will be determined at
the start of the advisory relationship. In limited circumstances, the cost/time could potentially exceed
the initial estimate. In such cases, we will notify you and request that you approve the additional fee.
Our financial planning fees are due and payable as described in the advisory agreement you entered
into with us. Typically, our financial planning fees are either payable in equal parts with 50% payable at
inception of the engagement and the remaining balance due on completion of the contracted services;
payable in quarterly installments, as invoiced; or due upon completion of the services rendered.
We will not require prepayment of a fee more than six months in advance and in excess of
$1,200. Should the engagement last longer than six months between acceptance of financial planning
agreement and delivery of the financial plan, any prepaid unearned fees will be promptly returned to
you less a pro rata charge for bona fide financial planning services rendered to date.
You can terminate the financial planning agreement upon 30 days written notice to our firm. If you
have pre-paid financial planning fees that we have not yet earned, you will receive a prorated refund of
those fees. If financial planning fees are payable in arrears, you will be responsible for a prorated fee
based on services performed prior to termination of the financial planning agreement.
Financial Consulting Services
We charge a fixed fee for financial consulting services. Fixed fees are negotiable and range from
$5,000 to $250,000, depending on the scope and complexity of services rendered.
Our consulting fees are due and payable as described in the advisory agreement you entered into with
us. Typically, our consulting fees are either payable in equal parts with 50% payable at inception of the
engagement and the remaining balance due on completion of the contracted services; payable in
quarterly installments, as invoiced; or due upon completion of the services rendered.
We will not require prepayment of a fee more than six months in advance and in excess of
$1,200. Should the engagement last longer than six months between acceptance of the engagement
and delivery of the consulting services to be rendered, any prepaid unearned fees will be promptly
returned to you less a pro rata charge for bona fide services rendered to date.
You can terminate the financial consulting agreement upon 30 days written notice to our firm. If you
have pre-paid financial consulting fees that we have not yet earned, you will receive a prorated refund
of those fees. If financial consulting fees are payable in arrears, you will be responsible for a prorated
fee based on services performed prior to termination of the financial consulting agreement.
Family Office and Wealth Planning Services
Our fee for Family Office and Wealth Planning services varies between 0.30% to 2.00% depending
upon the market value of your assets under our management, the type and complexity of the asset
management services provided, as well as the level of administration requested either directly or
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assumed by the client. Assets in each of your account(s) are included in the fee assessment unless
specifically identified in writing for exclusion.
You can terminate the family office and wealth planning services agreement upon 30 days written
notice to our firm. You will incur a pro rata charge for services rendered prior to the termination of the
agreement, which means you will incur advisory fees only in proportion to the number of days in the
quarter for which you are a client. If you have pre-paid advisory fees that we have not yet earned, you
will receive a prorated refund of those fees.
Fee Based Insurance
The fee charged for using fee based insurance products will be part of our Investment Management
Agreement and/or be compensated by the third party company for our share as agreed upon between
the third party company and us. This compensation will be disclosed to the client upon
purchase/exchange of the insurance product.
Private Fund Management
We serve as an Investment Manager to a private fund and our management fee is for services rendered
in the investment management of Cyndeo Income Opportunities LP. The management fee is paid
quarterly in advance on the first business day of each fiscal quarter (based on the most recent fiscal
quarter’s ending results) and each limited partner’s proportionate share of the management fee is
deducted from such limited partner’s capital account. The management fee shall equal up to (i) $18,000
per Underlying Fund due diligence project plus (ii) $10,000 per Underlying Fund per year for ongoing
investment monitoring.
Business Advisory Services
The fees for these types of specialized services could range from $10,000 - $25,000 for the initial plan
and ongoing consulting could range from $2,000 - $20,000 monthly depending upon the scope,
complexity, and time estimated to deliver the business advisory services according to the type of
engagement.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all the fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage practices,
refer to the Brokerage Practices section of this brochure.
Compensation for the Sale of Other Investment Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
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Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, high net worth individuals, and corporations or
other business entities.
In general, we require a minimum of $1,000,000 to open and maintain an advisory account. At our
discretion, we may waive this minimum account size. For example, we may waive the minimum if you
appear to have significant potential for increasing your assets under our management.
We can also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We can use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Charting Analysis - involves the gathering and processing of price and volume pattern information for
a particular security, sector, broad index or commodity. This price and volume pattern information is
analyzed. The resulting pattern and correlation data is used to detect departures from expected
performance and diversification and predict future price movements and trends.
Risk: Our charting analysis may not accurately detect anomalies or predict future price
movements. Current prices of securities may reflect all information known about the security and
day-to-day changes in market prices of securities may follow random patterns and may not be
predictable with any reliable degree of accuracy.
Technical Analysis - involves studying past price patterns, trends and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
Risk: The risk of market timing based on technical analysis is that our analysis may not accurately
detect anomalies or predict future price movements. Current prices of securities may reflect all
information known about the security and day-to-day changes in market prices of securities may
follow random patterns and may not be predictable with any reliable degree of accuracy.
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
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Risk: The risk of fundamental analysis is that information obtained may be incorrect and the
analysis may not provide an accurate estimate of earnings, which may be the basis for a stock's
value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may not
result in favorable performance.
Cyclical Analysis - a type of technical analysis that involves evaluating recurring price patterns and
trends. Economic/business cycles may not be predictable and may have many fluctuations between
long-term expansions and contractions.
Risk: The lengths of economic cycles may be difficult to predict with accuracy and therefore the
risk of cyclical analysis is the difficulty in predicting economic trends and consequently the
changing value of securities that would be affected by these changing trends.
Modern Portfolio Theory - a theory of investment which attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected
return, by carefully diversifying the proportions of various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the same
general class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term which may not be the case. There is also the risk that the segment of the market
that you are invested in or perhaps just your particular investment will go down over time even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
Risk: Using a short-term purchase strategy generally assumes that we can predict how financial
markets will perform in the short-term which may be very difficult and will incur a disproportionately
higher amount of transaction costs compared to long-term trading. There are many factors that
can affect financial market performance in the short-term (such as short-term interest rate
changes, cyclical earnings announcements, etc.) but may have a smaller impact over longer
periods of times.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Your restrictions and guidelines may affect the composition of your portfolio. It is important that you
notify us immediately with respect to any material changes to your financial circumstances,
including for example, a change in your current or expected income level, tax circumstances, or
employment status.
We will not perform quantitative or qualitative analysis of individual securities. Instead, we will advise
you on how to allocate your assets among various classes of securities or third party money
managers. We primarily rely on investment model portfolios and strategies developed by the third party
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money managers and their portfolio managers. We may replace/recommend replacing a third party
money manager if there is a significant deviation in characteristics or performance from the stated
strategy and/or benchmark.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential losses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price or it may not be possible to sell
the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Recommendation of Particular Types of Securities
We primarily recommend stocks, bonds, mutual funds and exchange-traded funds (ETFs). However,
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we may advise on other types of investments as appropriate for you since each client has different
needs and different tolerance for risk. Each type of security has its own unique set of risks associated
with it and it would not be possible to list here all of the specific risks of every type of investment. Even
within the same type of investment, risks can vary widely. However, in very general terms, the higher
the anticipated return of an investment, the higher the risk of loss associated with the investment.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and, the overall health of the economy. In general, larger, better established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Commercial Paper: Commercial paper ("CP") is, in most cases, an unsecured promissory note that is
issued with a maturity of 270 days or less. Being unsecured the risk to the investor is that the issuer
may default. There is less risk in asset based commercial paper (ABCP). The difference between
ABCP and CP is that instead of being an unsecured promissory note representing an obligation of the
issuing company, ABCP is backed by securities. Therefore, the perceived quality of the ABCP
depends on the underlying securities.
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Digital Assets: Digital assets generally refers to an asset that is issued and/or transferred using
distributed ledger or blockchain technology, including, "virtual currencies (also known as crypto-
currencies)," "coins," and "tokens." We may invest client accounts in and/or advise clients on the
purchase or sale of digital assets. This advice or investment may be in actual digital
coins/tokens/currencies or via investment vehicles such as exchange traded funds (ETFs) or
separately managed accounts (SMAs). The investment characteristics of Digital Assets generally differ
from those of traditional securities, currencies, and commodities. Digital Assets are not backed by a
central bank or a national, international organization, any hard assets, human capital, or other form of
credit and are relatively new to the market place. Rather, Digital Assets are market-based: a Digital
Asset's value is determined by (and fluctuates often, according to) supply and demand factors, its
adoption in the traditional commerce channels, and/or the value that various market participants place
on it through their mutual agreement or transactions. The lack of history to these types of investments
entail certain unknown risks, are speculative and are not be appropriate for all investors.
Price Volatility of Digital Assets – A principal risk in trading Digital Assets is the rapid fluctuation of
market price. The value of client portfolios relates in part to the value of the Digital Assets held in the
client portfolio and fluctuations in the price of Digital Assets could adversely affect the value of a
client's portfolio. There is no guarantee that a client will be able to achieve a better than average
market price for Digital Assets or will purchase Digital Assets at the most favorable price available. The
price of Digital Assets achieved by a client may be affected generally by a wide variety of complex
factors such as supply and demand; availability and access to Digital Asset service providers (such as
payment processors), exchanges, miners or other Digital Asset users and market participants;
perceived or actual security vulnerability; and traditional risk factors including inflation levels; fiscal
policy; interest rates; and political, natural and economic events.
Digital Asset Service Providers – Service providers that support Digital Assets and the Digital Asset
marketplace(s) may not be subject to the same regulatory and professional oversight as traditional
securities service providers. Further, there is no assurance that the availability of and access to virtual
currency service providers will not be negatively affected by government regulation or supply and
demand of Digital Assets. Accordingly, companies or financial institutions that currently support virtual
currency may not do so in the future.
Custody of Digital Assets – Under the Advisers Act, SEC registered investment advisers are required
to hold securities with "qualified custodians," among other requirements. Certain Digital Assets may be
deemed to be securities. Many Digital Assets do not currently fall under the SEC definition of security
and therefore many of the companies providing Digital Assets custodial services fall outside of the
SEC's definition of "qualified custodian." Accordingly, clients seeking to purchase actual digital
coins/tokens/currencies may need to use nonqualified custodians to hold all or a portion of their Digital
Assets.
Government Oversight of Digital Assets – Regulatory agencies and/or the constructs responsible for
oversight of Digital Assets or a Digital Asset network may not be fully developed and subject to
change. Regulators may adopt laws, regulations, policies or rules directly or indirectly affecting Digital
Assets their treatment, transacting, custody, and valuation.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
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Item 10 Other Financial Industry Activities and Affiliations
Recommendation of Other Advisers - Independent Third-Party Managers
We can recommend that you use a third party money manager ("TPMM") based on your needs and
suitability. We will not receive separate compensation, directly or indirectly, from the TPMM for
recommending that you use their services.
Dynasty Network
As discussed above, we maintain a business relationship with Dynasty Financial Partners, LLC
("Dynasty"). Dynasty offers operational and back office core service support including access to a
network of service providers. Through the Dynasty network of service providers, we can receive
preferred pricing on trading technology, transition support, reporting, custody, brokerage, compliance,
and other related consulting services. Additionally, we participate in a referral program sponsored by
DWM called Dynasty Connect. Please see the Client Referrals and Other Compensation section for
additional information on Dynasty Connect.
While we believe this open architecture structure for operational services best serves the interests of
our clients, this relationship presents certain conflicts of interest due to the fact that Dynasty is paid by
us or our clients for the services referenced above. In light of the foregoing, we seek at all times to
ensure that any material conflicts are addressed on a fully-disclosed basis and handled in a manner
that is aligned with your best interests. We do not receive any portion of the fees paid directly to
Dynasty, its affiliates or the service providers made available through Dynasty's platform. In addition,
we review such relationships, including the service providers engaged through Dynasty, on a periodic
basis in an effort to ensure you are receiving competitive rates in relation to the quality and scope of
the services provided.
Dynasty Financing
We have obtained financing for our business through Dynasty Advisors Financing Services, LLC
("DAFS"), a wholly-owned subsidiary of Dynasty and an affiliate of Dynasty Wealth Management, LLC,
a registered investment adviser. DAFS, in partnership with various independent banks, has provided
us with a lending facility to assist with business transition expenses and other costs associated with
launching our firm. We are not obligated to use the DAFS lending facility in order to obtain other
services from Dynasty. All lending is subject to standard underwriting requirements. A portion of this
loan can be furnished directly from Dynasty as a co-lender. In such situations, we will be subject to the
same lending facility criteria and requirements as applied by the independent bank.
Dynasty Revenue Participation Note
We have entered into an agreement with Dynasty Capital Strategies, LLC, a wholly-owned subsidiary
of Dynasty and an affiliate of Dynasty Wealth Management, LLC, a registered investment adviser, to
sell, via a note, an agreed percentage of the revenue generated by us and in return we receive a fixed
amount of funds payable over an agreed time frame. Such funds can be used for business transition
expenses and other costs associated with launching operations and for business expansion. We are
not obligated to enter into such a note in order to obtain other services from Dynasty, however, such
notes are only made available for advisers who remain members of the Dynasty Network of registered
investment advisers. The notes are subject to standard underwriting practices by Dynasty and are
based on commercially reasonable terms.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
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firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients can obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm can buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities.
Aggregated Trading
Our firm or persons associated with our firm can buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We can also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading"). Refer
to the Brokerage Practices section in this brochure for information on our aggregated trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
Item 12 Brokerage Practices
While our firm does not maintain physical custody of client assets, we are deemed to have custody of
certain client assets if given the authority to withdraw assets from client accounts (see Item
15, Custody, below). Client assets must be maintained by a qualified custodian. Our firm seeks to
recommend a custodian who will hold client assets and execute transactions on terms that are overall
most advantageous when compared to other available providers and their services. The factors
considered, among others, are these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
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Our firm has arrangements with National Financial Services LLC, Fidelity Brokerage Services LLC, and
in limited circumstances and upon client request, Charles Schwab & Co. Inc. ("Schwab").
Fidelity Brokerage Services LLC (collectively, and together with all affiliates, "Fidelity") provides our
firm with "institutional platform services." Our firm is independently operated and owned and is not
affiliated with Fidelity. The institutional platform services include, among others, brokerage, custody,
and other related services. Fidelity's institutional platform services that assist us in managing and
administering clients' accounts include software and other technology that (i) provide access to client
account data (such as trade confirmations and account statements); (ii) facilitate trade execution and
allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other
market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-office
functions, recordkeeping and client reporting.
Fidelity may make certain research and brokerage services available at no additional cost to our firm.
Research products and services provided by Fidelity may include: research reports on
recommendations or other information about particular companies or industries; economic surveys,
data and analyses; financial publications; portfolio evaluation services; financial database software and
services; computerized news and pricing services; quotation equipment for use in running software
used in investment decision-making; and other products or services that provide lawful and appropriate
assistance by Fidelity to our firm in the performance of our investment decision-making responsibilities.
The aforementioned research and brokerage services qualify for the safe harbor exemption defined in
Section 28(e) of the Securities Exchange Act of 1934.
Fidelity does not make client brokerage commissions generated by client transactions available for our
firm's use. The aforementioned research and brokerage services are used by our firm to manage
accounts for which our firm has investment discretion. Without this arrangement, our firm might be
compelled to purchase the same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our
clients first. Clients should be aware, however, that the receipt of economic benefits by our firm or our
related persons creates a potential conflict of interest and can indirectly influence our firm's choice of
Fidelity as a custodial recommendation. Our firm examined this potential conflict of interest when our
firm chose to recommend Fidelity and have determined that the recommendation is in the best interest
of our firm's clients and satisfies our fiduciary obligations, including our duty to seek best execution.
Our non-wrap fee clients can pay a transaction fee or commission to Fidelity that is higher than
another qualified broker dealer might charge to effect the same transaction where our firm determines
in good faith that the commission is reasonable in relation to the value of the brokerage and research
services provided to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer's services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
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Directed Brokerage
Neither our firm nor any of our firm's representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale of
securities are placed for execution, and the commission rates at which such securities transactions are
effected. Our firm routinely recommends that clients direct us to execute through a specified broker-
dealer. Our firm recommends the use of Fidelity.
Special Considerations for ERISA Clients
A retirement or ERISA plan client can direct all or part of portfolio transactions for its account through
a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred
in the ordinary course of its business for which it otherwise would be obligated and empowered to pay.
ERISA prohibits directed brokerage arrangements when the goods or services purchased are not for
the exclusive benefit of the plan. Consequently, our firm will request that plan sponsors who direct plan
brokerage provide us with a letter documenting that this arrangement will be for the exclusive benefit of
the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to
achieve the most favorable execution of client transactions. Client directed brokerage may cost clients
more money. For example, in a directed brokerage account, clients may pay higher brokerage
commissions because our firm cannot be able to aggregate orders to reduce transaction costs, or
clients may receive less favorable prices.
Aggregated Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "aggregated trading"). We will then
distribute a portion of the shares to participating accounts in a fair and equitable manner. Generally,
participating accounts will pay a fixed transaction cost regardless of the number of shares transacted.
In certain cases, each participating account pays an average price per share for all transactions and
pays a proportionate share of all transaction costs on any given day. In the event an order is only
partially filled, the shares will be allocated to participating accounts in a fair and equitable manner,
typically in proportion to the size of each client's order. Accounts owned by our firm or persons
associated with our firm can participate in aggregated trading with your accounts; however, they will
not be given preferential treatment.
We do not aggregate trades for non-discretionary accounts. Accordingly, non-discretionary accounts
can pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for
you and you can pay higher commissions, fees, and/or transaction costs than clients who enter into
discretionary arrangements with our firm.
Item 13 Review of Accounts
Portfolio Management Reviews
The Firm will monitor your accounts on an ongoing basis and will conduct account reviews at least
annually, to ensure the advisory services provided to you are consistent with your investment needs
and objectives. The accounts will receive varying types of annual reviews where some reviews can be
more comprehensive than other reviews. Additional reviews can be conducted based on various
circumstances, including, but not limited to: contributions and withdrawals, year-end tax planning,
market moving events, security specific events, and/or changes in your risk/return objectives.
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The individuals conducting reviews may vary from time to time, as personnel join or leave our firm.
We will not provide you with regular written reports. You will receive trade confirmations and quarterly
statements from your account custodian(s).
Financial Planning Reviews
The Firm will review financial plans as needed, depending on the arrangements made with you at the
inception of your advisory relationship to ensure that the advice provided is consistent with your
investment needs and objectives. Generally, we will contact you periodically to determine whether any
updates may be needed based on changes in your circumstances. Changed circumstances may
include, but are not limited to marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss
and/or disability, among others. We recommend meeting with you at least annually to review and
update your plan if needed. Additional reviews will be conducted upon your request. Such reviews and
updates can be subject to our then current hourly rate. We will not provide regular written reports for
financial planning and consulting services. If you implement financial planning advice, you will receive
trade confirmations and quarterly statements from relevant custodians.
Item 14 Client Referrals and Other Compensation
Dynasty has assisted us in negotiating or facilitating payments from Fidelity Brokerage Services LLC in
the form of credits to be applied toward qualifying third-party service provider expenses incurred in
relation to transition costs or the provision of core services. This may include, but is not limited to,
support of our research, marketing, technology or software platforms. In some instances, Dynasty can
serve in an administrative capacity to support the disbursement of these funds furnished by the
custodian.
Additionally, certain third-party vendors can provide us with economic benefits, such as
reimbursements for client dinners and/or offering educational seminars. This creates a conflict of
interest as we can have an incentive to recommend and/or use the services of third-party vendors that
provide such benefits, over those that do not. To mitigate this conflict, we assess the vendor's services
to ensure we are acting in client's best interest.
As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm are licensed insurance agents. For information on the conflicts of interest
this presents, and how we address these conflicts, refer to the Fees and Compensation section.
Dynasty Securities, LLC (“Dynasty Securities”), which is a wholly owned subsidiary of Dynasty
Financial Partners, LLC, and an affiliate of Dynasty Wealth Management, LLC (“Dynasty Wealth
Management”) (collectively “Dynasty”) has entered into a Marketing and Business Development
Agreement (“Agreement”) with Charles Schwab & Co., Inc. (“Schwab”) whereby Dynasty Securities and
Schwab collaborate to identify financial advisor candidates that establish a custodial relationship with
Schwab and to use Dynasty’s integrated platform services. Dynasty Securities receives payment from
Schwab each quarter in connection with the Agreement. The Agreement creates an incentive for
Dynasty to encourage its network advisors to custody clients’ assets with Schwab due to the economic
benefit it can receive which is a conflict of interest. There may be other entities available to supply
similar custody services at a lower fee. Financial advisors joining the Dynasty network of registered
investment advisers are not required to select Schwab as their custodian in order to receive services
from Dynasty.
We directly compensate non-employee (outside) consultants, individuals, and/or entities (promoter) for
client referrals. We also participate in Dynasty Connect, a referral program offered through DWM. In
order to receive a cash referral fee from us, promoter must comply with the requirements of the
jurisdictions in which they operate. If you were referred to us by a promoter, you should have received
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disclosure describing the promoter’s relationship with us. If you become a client, the promoter that
referred you to us will receive a percentage of the advisory fee you pay us for as long as you are our
client, or until such time as our agreement with the promoter expires. You will not pay additional fees
because of this referral arrangement. Referral fees paid to a promoter are contingent upon your
entering into an advisory agreement with us. Therefore, a promoter has a financial incentive to
recommend us to you for advisory services. This creates a conflict of interest; however, you are not
obligated to retain us for advisory services. Comparable services and/or lower fees may be available
through other firms.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we can
receive resulting from our relationship with your account custodian.
Item 15 Custody
Your independent custodian will directly debit your account(s) for the payment of our advisory fees.
This ability to deduct our advisory fees from your accounts causes our firm to exercise limited custody
over your funds or securities. We do not have physical custody of any of your funds and/or securities.
Your funds and securities will be held with a bank, broker-dealer, or other qualified custodian. You will
receive account statements from the qualified custodian(s) holding your funds and securities at least
quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. You should carefully review account statements for
accuracy.
Use of Client Log-in Credentials
Our firm or persons associated with our firm can be in possession of client log-on information to the
client's investment and/or other types of accounts. In general, where our account access gives us the
ability to control client funds and securities, we are deemed to have custody. We do not have physical
custody of any of your funds and/or securities. Your funds and securities will be held with a bank,
broker-dealer or other independent, qualified custodian.
Wire Transfer and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
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annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and the appropriate trading authorization forms.
You can grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You can
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you can specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Refer to the Advisory
Business section in this brochure for more information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we can offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
Item 18 Financial Information
Our firm does not have any financial condition or impairment that would prevent us from meeting our
contractual commitments to you. We do not take physical custody of client funds or securities, or serve
as trustee or signatory for client accounts, and, we do not require the prepayment of more than $1,200
in fees six or more months in advance. Therefore, we are not required to include a financial statement
with this brochure.
We have not filed a bankruptcy petition at any time in the past ten years.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
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it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we can recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy can have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
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you are concerned about protecting your retirement plan assets from creditors.
6. You may be able to take out a loan on your 401k, but not from an IRA.
7. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and can also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
8. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
9. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
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