Overview
- Headquarters
- Alpharetta, GA
- Average Client Assets
- $2.3 million
- Minimum Account Size
- $250,000
- SEC CRD Number
- 317373
Fee Structure
Primary Fee Schedule (DWM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $2,000,000 | 1.00% |
| $2,000,001 | $3,000,000 | 0.90% |
| $3,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $11,250 | 1.12% |
| $5 million | $45,250 | 0.90% |
| $10 million | $82,750 | 0.83% |
| $50 million | $382,750 | 0.77% |
| $100 million | $757,750 | 0.76% |
Clients
- HNW Share of Firm Assets
- 70.58%
- Total Client Accounts
- 656
- Discretionary Accounts
- 474
- Non-Discretionary Accounts
- 182
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Educational Seminars
Regulatory Filings
Primary Brochure: DWM ADV PART 2A (2026-03-05)
View Document Text
Part 2A of Form ADV: Firm Brochure
Form ADV, Part 2A, Item 1
Cover Page
11475 Great Oaks Way, Suite 340
Alpharetta, Georgia 30022
Tel: (404) 915-0128
March 5, 2026
FORM ADV PART 2
FIRM BROCHURE
This brochure provides information about the qualifications and business practices of Daner
Wealth Management LLC. If you have any questions about the contents of this brochure, please
contact us at (404) 915-0128. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Daner Wealth Management LLC is also available on the SEC’s
website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Daner Wealth
Management LLC is 317373.
Daner Wealth Management LLC is a Registered Investment Adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a
certain level of skill or training.
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Form ADV, Part 2A, Item 2
Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure. Each year, we will ensure that
you receive a summary of any material changes to this and subsequent brochures by April 30th.
We will further provide you with our most recent brochure at any time at your request, without
charge. You may request a brochure by contacting us at (404) 915-0128.
Material Changes since the Last Update on February 7, 2025:
• None.
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Form ADV, Part 2A, Item 3
Table of Contents
Advisory Business…………………………………………………………… 4
Fees and Compensation…………………………………………………….. 5
Performance-Based Fees and Side-By-Side Management……………. 7
Types of Clients………………………………………………………………. 7
Methods of Analysis, Investment Strategies, and Risk of Loss……… 7
Disciplinary Information…………………………………………………….. 10
Other Financial Industry Activities and Affiliations……………………. 10
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading……………………………………………………………… 10
Brokerage Practices………………………………………………………….. 11
Review of Accounts………………………………………………………….. 13
Client Referrals and Other Compensation……………………………….. 13
Custody………………………………………………………………………… 13
Investment Discretion……………………………………………………….. 14
Voting Client Securities……………………………………………………… 14
Financial Information………………………………………………………… 15
Requirements for State-Registered Advisers…………………………… 15
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Form ADV Part 2A, Item 4
Advisory Business
Daner Wealth Management LLC (hereinafter called “DWM”) is a Registered Investment
Adviser based in Alpharetta, Georgia, and incorporated under the laws of the State of Georgia.
DWM is wholly owned by Marc Daner. DWM is registered with the SEC and subject to the
rules and regulations of the US Advisers Act. Founded in December 2021, DWM provides
investment advisory services, which may include, but are not limited to, the review of client
investment objectives and goals, recommending asset allocation strategies of managed assets
among investment products such as cash, stocks, mutual funds and bonds, annuities, and/or
preparing written investment strategies. Part of DWM’s advisory services includes the ability to
write covered options. Our investment advice is tailored to meet our clients’ needs and
investment objectives. Clients may impose restrictions on investing in certain securities or types
of securities (such as a product type, specific companies, specific sectors, etc.) by providing a
signed and dated written notification, of which an e-mail is also an acceptable form of
notification. DWM also provides financial planning consulting services including, but not
limited to, risk assessment/management, investment planning, estate planning, financial
organization, or financial decision making/negotiation.
DWM provides investment advisory and other financial services through its Investment
Advisory Representatives ("IAR") to accounts opened with DWM. Managed Accounts are
available to individuals and high net worth individuals.
DWM provides discretionary and non-discretionary investment advisory services to some of its
clients through various managed account programs. DWM will assist clients in determining the
suitability of the Managed Account Programs for the client. The IAR is compensated through a
comprehensive single fee and the account may be assessed other charges associated with
conducting a brokerage business. DWM and its IAR, as appropriate, will be responsible for the
following:
• Performing due diligence
• Recommending strategic asset and style allocations
• Providing research on investment product options, as needed
• Providing client risk profile questionnaire
• Obtaining investment advisory contract from client with required financial, risk tolerance,
suitability and investment vehicle selection information for each new account
• Performing client suitability check on account documentation, review the investment
objectives and evaluate the investment vehicle selections
• Providing Firm Brochure (this document)
DWM may recommend a Wrap Fee Program for the client’s account(s). A “wrap fee program”
for purposes of the SEC is a program under which investment advisory and
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brokerage execution services are provided for a single “wrapped” fee that is not based on the
transactions in a client account. Clients with Wrap Fee Program accounts will be provided with
DWM’s Wrap Fee Brochure.
The firm has the following assets under management as of February 27, 2026:
Discretionary: $179,805,628
Non-Discretionary: $21,878,347
Total AUM: $201,683,975
Form ADV, Part 2A, Item 5
Fees and Compensation
The following types of fees will be assessed:
Asset Management – Fees are charged quarterly in advance and are based primarily on asset
size and the level of complexity of the services provided. In individual cases, DWM has the sole
discretion to negotiate fees that are lower than the standard fee shown or to waive fees. Fees are
not based on the share of capital gains or capital appreciation of the funds or any portion of the
funds. Comparable services for lower fees may be available from other sources. Fees for the
initial quarter will be prorated based upon the number of calendar days in the calendar quarter
that the advisory agreement is in effect. Fees are based on the market value of the assets on the
last business day of the previous quarter. Annual fees range from .75% - 1.25%, depending on
the amount of assets under management (“AUM”) – See chart below. Consulting services are
included in these fees for asset management services with the exception of unique circumstances
that may require a separate agreement for financial planning services (description and fees are
discussed below). If the situation warrants separate financial planning fees, it will be discussed
upfront, and a separate agreement will be negotiated.
Fee Schedule for Asset Management:
Maximum Annual Advisory Fee
Total Account Value
First $500,000 1.25%
Next $1,500,000 1.00%
Next $1,000,000 0.90%
0.75%
Over $3,000,000
As authorized in the client agreement, the account custodian withdraws Daner Wealth
Management LLC’s advisory fees directly from the clients’ accounts according to the
custodian’s policies, practices, and procedures. The custodial statement includes the amount of
any fees paid to DWM for advisory services. You should carefully review the statement from
your custodian/broker-dealer’s statement and verify the calculation of fees. Your
custodian/broker-dealer does not verify the accuracy of fee calculations.
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Fees are charged in advance on a quarterly basis, meaning that advisory fees for a quarter are
charged on the first day of the quarter. Clients may terminate investment advisory services
obtained from DWM, without penalty, upon written notice within five (5) business days after
entering into the advisory agreement with DWM. The client is responsible for any fees and
charges incurred by the client from third parties as a result of maintaining the account such as
transaction fees for any securities transactions executed and account maintenance or custodial
fees. Thereafter, the client may terminate advisory services upon written notice delivered to and
received by DWM. Clients who terminate investment advisory services during a quarter are
charged a prorated advisory fee based on the date of DWM’s receipt of client’s written notice to
terminate. Any earned but unpaid fees are immediately due and payable, and any prepaid and
unearned fees will be immediately refunded.
Financial Planning – Financial planning services are charged in advance through a fixed fee
arrangement as agreed upon between the client and Daner Wealth Management LLC. There will
never be an instance where $1,200 or more in fees is charged six or more months in advance.
Fixed fees are negotiable and vary depending upon the complexity of the client situation and the
services to be provided. Similar financial planning services may be available elsewhere for a
lower cost to the client. Fixed fees range from $1,500 to $15,000 per project. An estimate for
total charges is determined at the start of the advisory relationship.
Typically, clients will be invoiced in advance for all fixed fee Financial Planning projects.
Clients who wish to terminate the planning process prior to completion may do so with written
notice. The client may obtain a refund of a pre-paid fee if the advisory contract is terminated
before the end of the billing period by contacting Marc Daner at (404) 915-0128. Upon receipt
of written notification, any earned fee will immediately become due and payable, and any
prepaid and unearned fees will be immediately refunded. A client may terminate an advisory
agreement without being assessed any fees or expenses within five (5) days of its signing.
Additional Fees and Expenses
In addition to advisory fees paid to DWM as explained above, clients may pay custodial service,
account maintenance, transaction, and other fees associated with maintaining the account. These
fees vary by broker and/or custodian. Clients should ask DWM for details on transaction fees or
other custodial fees specific to their account, as these fees are not included in the annual advisory
fee. DWM does not share any portion of such fees. Additionally, for any mutual funds
purchased, the client may pay their proportionate share of the funds’ distribution, internal
management, investment advisory and administrative fees. Such fees are not shared with DWM
and are compensation to the fund manager. Clients are urged to read the mutual fund prospectus
prior to investing.
Mutual fund companies impose internal fees and expenses on clients. These fees are in addition
to the costs associated with the investment advisory services as described above. Complete
details of such internal expenses are specified and disclosed in each mutual fund company’s
prospectus. Clients are strongly advised to review the prospectus(es) prior to investing in such
securities.
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Mutual funds purchased or sold in broker-dealer accounts may generate transaction fees that
would not exist if the purchase or sale were made directly with the mutual fund company.
Mutual funds held in broker-dealer accounts also charge management fees. These mutual fund
management fees may be more or less than the mutual fund management fees charged if the
client held the mutual fund directly with the mutual fund company. Clients may purchase shares
of mutual funds directly from the mutual fund issuer, its principal underwriter, or a distributor
without purchasing the services of DWM or paying the advisory fee on such shares (but subject
to any applicable sales charges). Certain mutual funds are offered to the public without a sales
charge. In the case of mutual funds offered with a sales charge, the prevailing sales charge (as
described in the mutual fund prospectus) may be more or less than the applicable advisory fee.
However, clients would not receive DWM’s assistance in developing an investment strategy,
selecting securities, monitoring performance of the account, and making changes as necessary.
Please refer to Item 12 “Brokerage Practices” of this brochure for additional information.
Form ADV, Part 2A, Item 6
Performance-Based Fees and Side-By-Side Management
Daner Wealth Management LLC does not charge performance-based fees or participate in side-
by-side management. Side-by-side management refers to the practice of managing accounts that
are charged performance-based fees while at the same time managing accounts that are not
charged performance-based fees. Performance-based fees are fees that are based on a share of
capital gains or appreciation of the assets of a client. Our fees are calculated as described in Fees
and Compensation section above and are not charged on the basis of performance of your
advisory account.
Form ADV, Part 2A, Item 7
Types of Clients
DWM offers investment advisory services to individuals and high net worth individuals. There
is a $250,000 minimum account size to open and maintain an advisory account.
Form ADV, Part 2A, Item 8
Methods of Analysis, Investment Strategies, and Risk of Loss
DWM’s methods of analysis and investment strategies incorporate the client’s needs and
investment objectives, time horizon, and risk tolerance. DWM is not bound to a specific
investment strategy for the management of investment portfolios but rather consider the risk
tolerance levels pre-determined gathered at the account opening, as well as on an on-going basis.
Examples of methodologies that our investment strategies may incorporate include:
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Asset Allocation – Asset Allocation is a broad term used to define the process of selecting a mix
of asset classes and the efficient allocation of capital to those assets by matching rates of return
to a specified and quantifiable tolerance for risk.
Dollar-Cost Averaging – Dollar-cost averaging is the technique of buying a fixed dollar amount
of securities at regularly scheduled intervals, regardless of the price per share. This will
gradually, over time, decrease the average share price of the security. Dollar-cost averaging
lessens the risk of investing a large amount in a single investment at the wrong time.
Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
Long-Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
Short-Term Purchases – securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities’
short term price fluctuations.
Our strategies and investments may have unique and significant tax implications. Regardless of
your account size or other factors, we strongly recommend that you continuously consult with a
tax professional prior to and throughout the investing of your assets.
Investing in securities involves risk of loss that clients should be prepared to bear. Although we
manage your portfolio with strategies and in a manner consistent with your risk tolerances, there
can be no guarantee that our efforts will be successful. You should be prepared to bear the risk
of loss.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. These risks include market risk, interest rate risk, issuer risk, and general
economic risk. Regardless of the methods of analysis or strategies suggested for your particular
investment goals, you should carefully consider these risks, as they all bear risks.
DWM’s primary goal for investing is to help the client maintain purchasing power over the long
term. This may result in short term variability and loss of principal. Time horizon and risk
tolerance are key determinates of the proper asset allocation. DWM’s approach focuses on
taking appropriate risks for which clients are compensated (i.e. market risk) and seeking to limit
or eliminate risks that do not provide compensation over the long term (i.e. individual stock risk
or lack of portfolio risk).
Below are some more specific risks of investing:
Market Risk. The prices of securities in which clients invest may decline in response to certain
events taking place around the world, including those directly involving the companies whose
securities are owned by the client or an underlying fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
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instability; and currency, interest rate and commodity price fluctuations. Investors should have a
long-term perspective and be able to tolerate potentially sharp declines in market value.
Management Risk. DWM’s investment approach may fail to produce the intended results. If
our perception of the performance of a specific asset class or underlying fund is not realized in
the expected time frame, the overall performance of client’s portfolio may suffer.
Equity Risk. Equity securities tend to be more volatile than other investment choices. The value
of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small- and mid-cap companies are
subject to additional risks. Smaller companies may experience greater volatility, higher failure
rates, more limited markets, product lines, financial resources, and less management experience
than larger companies. Smaller companies may also have a lower trading volume, which may
disproportionately affect their market price, tending to make them fall more in response to
selling pressure than is the case with larger companies.
Fixed Income Risk. The issuer of a fixed income security may not be able to make interest and
principal payments when due. Generally, the lower the credit rating of a security, the greater the
risk that the issuer will default on its obligation. If a rating agency gives a debt security a lower
rating, the value of the debt security will decline because investors will demand a higher rate of
return. As nominal interest rates rise, the value of fixed income securities is likely to decrease. A
nominal interest rate is the sum of a real interest rate and an expected inflation rate.
Municipal Securities Risk. The value of municipal obligations can fluctuate over time, and may
be affected by adverse political, legislative and tax changes, as well as by financial developments
that affect the municipal issuers. Because many municipal obligations are issued to finance
similar projects by municipalities (e.g., housing, healthcare, water and sewer projects, etc.),
conditions in the sector related to the project can affect the overall municipal market. Payment
of municipal obligations may depend on an issuer’s general unrestricted revenues, revenue
generated by a specific project, the operator of the project, or government appropriation or aid.
There is a greater risk if investors can look only to the revenue generated by the project. In
addition, municipal bonds generally are traded in the “over-the-counter” market among dealers
and other large institutional investors. From time to time, liquidity in the municipal bond market
(the ability to buy and sell bonds readily) may be reduced in response to overall economic
conditions and credit tightening.
Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the
client indirectly bears its proportionate share of any fees and expenses payable directly by those
funds. Therefore, the client will incur higher expenses, many of which may be duplicative. In
addition, the client’s overall portfolio may be affected by losses of an underlying fund and the
level of risk arising from the investment practices of an underlying fund (such as the use of
derivatives). ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a
market price that is above or below their net asset value; (ii) the ETF may employ an investment
strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if the
listing exchange’s officials deem such action appropriate, the shares are de-listed from the
exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases
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in stock prices) halts stock trading generally. DWM has no control over the risks taken by the
underlying funds.
Artificial Intelligence and Machine Learning Risk. Certain service providers utilized by the
Firm to service client accounts have artificial intelligence components. The use of artificial
intelligence and machine learning includes increased risk of data inaccuracies and security
vulnerabilities. Due to the rapid advancement of machine learning technologies, future risks
related to artificial intelligence are unpredictable. As a measure to mitigate these risks to our
clients, the Firm performs periodic due diligence of our service providers for assurance that the
service providers have appropriate controls in place to protect our clients’ information and to
limit data inaccuracies when artificial intelligence is used by the service provider.
Form ADV, Part 2A, Item 9
Disciplinary Information
Daner Wealth Management LLC or its Principal Executive Officer have not had any reportable
disclosable events in the past ten years.
Form ADV, Part 2A, Item 10
Other Financial Industry Activities and Affiliations
Marc Daner, owner of DWM, is not currently registered with any broker dealer.
Neither DWM nor its representative are registered as a Futures Commission Merchant,
Commodity Pool Operator, or a Commodity Trading Advisor.
Representatives of the firm are also licensed insurance agents. From time to time, they will offer
clients advice or products from those activities. Clients should be aware that these services pay a
commission and involve a possible conflict of interest, as commissionable products can conflict
with the fiduciary duties of a registered investment adviser. DWM always acts in the best interest
of the client; including the sale of commissionable products to advisory clients. Clients are in no
way required to implement the plan through any representative of DWM in their capacity as an
insurance agent. Not more than 30% of their time is spent on this activity.
Form ADV, Part 2A, Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
DWM’s Code of Ethics includes guidelines for professional standards of conduct for our
Associated Persons. Our goal is to protect client interests at all times and to demonstrate our
commitment to fiduciary duties of honesty, good faith, and fair dealing. All of DWM’s
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Associated Persons are expected to strictly adhere to these guidelines. Persons associated with
Daner Wealth Management LLC are also required to report any violations to the Code of Ethics.
Additionally, the firm maintains and enforces written policies reasonably designed to prevent the
misuse or dissemination of material, non-public information about our clients or client accounts
by persons associated with our firm.
DWM and its employees may buy or sell securities that are also held by clients. It is the expressed
policy of the advisor that no person employed by our firm purchase or sell any security prior to the
transaction being implemented for an advisory account; therefore, preventing such employees
from benefiting from transactions placed on behalf of the advisory clients.
The advisor may have an interest or position in a certain security, which may also be recommended
to the client. As these situations may present a conflict of interest, the advisor has established the
following restrictions in order to ensure its fiduciary responsibilities should this issue ever arise:
1. A director, officer or employee of the advisor shall not buy or sell a security for their
personal portfolio(s) where their decision is substantially derived, in whole or part, by
reason of his or her employment, unless the information is also available to the investing
public. No owner/employee of DWM shall prefer their own interest to that of the client.
2. The advisor maintains a list of all securities held by the company and all directors, officers,
and employees. These holdings are reviewed on a quarterly basis by the principal of the
firm.
3. The advisor requires that all employees must act in accordance with all applicable Federal
and State regulations governing registered investment advisors.
4. The advisor may block personal trades with those of clients but will ensure that clients are
not at a disadvantage.
DWM’s Code of Ethics is available to you upon request. You may obtain a copy of our Code of
Ethics by contacting Marc Daner at (404) 915-0128.
Form ADV, Part 2A, Item 12
Brokerage Practices
DWM utilizes Trade-PMR, Inc. (“Trade-PMR”) for brokerage and trade execution services.
Trade-PMR clears trades and custodies assets with First Clearing, FINRA member broker-
dealers. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC., a non-bank
affiliate of Wells Fargo & Company. Trade-PMR acts as an introducing broker dealer on a fully
disclosed basis. Trade-PMR and First Clearing are members of SIPC and are unaffiliated
registered broker dealers and FINRA members. Any transaction fees charged by Trade-PMR or
any other designated broker-dealer are exclusive of and in addition to DWM’s fee. DWM
regularly reviews these programs to seek to ensure that its recommendation is consistent with its
fiduciary duty. Factors which DWM considers in recommending Trade-PMR and First Clearing
or any other broker-dealer or custodian to clients include their respective financial strength,
reputation, execution, pricing, research, and service. The transaction fees charged by these
brokers may be higher or lower than those charged by other broker-dealers.
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In addition, Trade-PMR provides DWM with access to its institutional trading and custody
services, which are typically not available to retail investors. These brokerage services include the
execution of securities transactions, research, and access to mutual funds and other investments
that are otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
Additionally, DWM may receive the following benefits from Trade-PMR: receipt of duplicate
client confirmations and bundled duplicate statements; access to a trading desk that exclusively
services its participants; access to block trading which provides the ability to aggregate securities
transactions and then allocates the appropriate shares to client accounts; and access to an electronic
communication network for client order entry and account information.
While you are free to choose any broker-dealer or other service provider, we recommend that
you establish an account with a brokerage firm with which we have an existing relationship.
Such relationships may include benefits provided to our firm, including, but not limited to
research, market information, and administrative services that help our firm manage your
account(s). We believe that recommended broker-dealers provide quality execution services for
our clients at competitive prices. Price is not the sole factor we consider in evaluating best
execution. We also consider the quality of the brokerage services provided by the recommended
broker-dealers, including the value of research provided, the firm’s reputation, execution
capabilities, commission rates, and responsiveness to our clients and our firm.
You may direct us in writing to use a particular broker-dealer to execute some or all of the
transactions for your account. If you do so, you are responsible for negotiating the terms and
arrangements for the account with that broker-dealer. We may not be able to negotiate
commissions, obtain volume discounts, or best execution. In addition, under these circumstances
a difference in commission charges may exist between the commissions charged to clients who
direct us to use a particular broker or dealer and other clients who do not direct us to use a
particular broker or dealer.
DWM does not receive client referrals from broker-dealers in exchange for cash or other
compensation, such as brokerage services or research.
DWM does not have any formal soft dollar arrangements.
When DWM buys or sells the same security for two or more clients (including our personal
accounts), we may place concurrent orders to be executed together as a single “block” in order to
facilitate orderly and efficient execution. Each client account will be charged or credited with
the average price per unit. We receive no additional compensation or remuneration of any kind
because we aggregate client transactions. No client is favored over any other client. If an order
is not completely filled, it is allocated pro-rata based on an allocation statement prepared by
DWM prior to placing the order. Because of an order’s aggregation, some clients may pay
higher transaction costs, or greater spreads, or receive less favorable net prices on transactions
than would otherwise be the case if the order had not been aggregated.
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Form ADV, Part 2A, Item 13
Review of Accounts
Client accounts are reviewed at least quarterly by Marc Daner, Principal Executive Officer of the
firm. Marc Daner reviews clients’ accounts with regards to their investment policies and risk
tolerance levels. All accounts at DWM are assigned to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan delivery by
Marc Daner, Principal Executive Officer of the firm. There is only one level of review and that is
the total review conducted to create the financial plan.
Reviews may be triggered by material market, economic or political events, or by changes in
client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
Each client will receive at least quarterly a written report that details the clients’ account which
may come from the custodian. Clients are encouraged to review these statements to verify
accuracy and calculation correctness.
Clients are provided a one-time financial plan concerning their financial situation. After the
presentation of the plan, there are no further reports. Clients may request additional plans or
reports for a fee.
Form ADV, Part 2A, Item 14
Client Referrals and Other Compensation
As noted in Item 12, DWM will receive additional benefits from Trade-PMR which includes
electronic systems that assist in the management of DWM client accounts, access to research, the
ability to directly debit client fees, software and other technology that provide access to client
account data (such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts), pricing information and other
market data, assist with back-office functions, recordkeeping and client reporting.
DWM does not compensate any individual or firm for client referrals. In addition, DWM does
not receive compensation for referring clients to other professional service providers.
Form ADV, Part 2A, Item 15
Custody
DWM does not have physical custody of any client funds and/or securities, and does not take
custody of client accounts at any time. Client funds and securities will be held with a bank,
broker dealer, or other independent qualified custodian. However, by granting DWM written
13
authorization to automatically deduct fees from client accounts, DWM is deemed to have limited
custody. You will receive account statements from the independent, qualified custodian holding
your funds at least quarterly. The account statement from your custodian will indicate the
amount of advisory fees deducted from your account(s) each billing cycle. Clients should
carefully review statements received from the custodian.
Some clients may execute limited powers of attorney or other standing letters of authorization
that permit the firm to transfer money from their account with the client’s independent qualified
Custodian to third-parties. This authorization to direct the Custodian may be deemed to cause our
firm to exercise limited custody over your funds or securities and for regulatory reporting
purposes, we are required to keep track of the number of clients and accounts for which we may
have this ability. We do not have physical custody of any of your funds and/or securities. Your
funds and securities will be held with a bank, broker-dealer, or other independent, qualified
custodian. You will receive account statements from the independent, qualified custodian(s)
holding your funds and securities at least quarterly. The account statements from your
custodian(s) will indicate any transfers that may have taken place within your account(s) each
billing period. You should carefully review account statements for accuracy.
Form ADV, Part 2A, Item 16
Investment Discretion
Before DWM can buy or sell securities on your behalf, you must first sign our discretionary
management agreement, a limited power of attorney, and/or trading authorization forms. By
choosing to do so, you may grant the firm discretion over the selection and amount of securities
to be purchased or sold for your account(s) without obtaining your consent or approval prior to
each transaction. Clients may impose limitations on discretionary authority for investing in
certain securities or types of securities (such as a product type, specific companies, specific
sectors, etc.), as well as other limitations as expressed by the client. Limitations on discretionary
authority are required to be provided to the IAR in writing. Please refer to the “Advisory
Business” section of this Brochure for more information on our discretionary management
services.
Form ADV, Part 2A, Item 17
Voting Client Securities
We do not vote proxies on behalf of your advisory accounts. At your request, we may offer you
advice regarding corporate actions and the exercise of your proxy voting rights. If you own
shares of common stock or mutual funds, you are responsible for exercising your right to vote as
a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in
the event we were to receive any written or electronic proxy materials, we would forward them
14
directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in
which case, we would forward any electronic solicitation to vote proxies.
Form ADV, Part 2A, Item 18
Financial Information
DWM is not required to provide financial information to our clients because we do not require or
solicit the prepayment of more than $1,200 six or more months in advance.
Form ADV, Part 2A, Item 19
Requirements for State-Registered Advisers
This section is not applicable as DWM is SEC registered and not state registered.
15
Additional Brochure: DWM WRAP BROCHURE (2026-03-05)
View Document Text
Part 2A Appendix 1 of Form ADV: Wrap Fee Program Brochure
Form ADV, Part 2A, Item 1
Cover Page
11475 Great Oaks Way, Suite 340
Alpharetta, Georgia 30022
Tel: (404) 915-0128
March 5, 2026
FORM ADV PART 2A APPENDIX 1
WRAP FEE PROGRAM BROCHURE
This brochure provides information about the qualifications and business practices of Daner
Wealth Management LLC. If you have any questions about the contents of this brochure,
please contact us at (404) 915-0128. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Daner Wealth Management LLC is also available on the SEC’s
website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Daner Wealth
Management LLC is 317373.
Daner Wealth Management LLC is a Registered Investment Adviser. Registration with the
United States Securities and Exchange Commission or any state securities authority does not
imply a certain level of skill or training.
1
Form ADV, Part 2A Appendix 1, Item 2
Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure. Each year, we will ensure that
you receive a summary of any material changes to this and subsequent brochures by April 30th.
We will further provide you with our most recent brochure at any time at your request, without
charge. You may request a brochure by contacting us at (404) 915-0128.
Material Changes since the Last Update on February 7, 2025:
• None.
2
Form ADV, Part 2A Appendix 1, Item 3
Table of Contents
Services, Fees and Compensation
4
Fees and Compensation
4
Account Requirements and Types of Clients
7
Portfolio Manager Selection and Evaluation
7
Client Information Provided to Portfolio Managers
12
Client Contact With Portfolio Managers
12
Requirements for State-Registered Advisers
14
3
Form ADV Part 2A Appendix 1, Item 4
Services, Fees and Compensation
Daner Wealth Management LLC (hereinafter referred to as "DWM") is a Registered Investment
Adviser based in Alpharetta, Georgia, and incorporated under the laws of the State of Georgia.
DWM is wholly owned by Marc Daner. DWM is registered with the SEC and subject to the
rules and regulations of the US Advisers Act. In December 2021, Daner Wealth Management
LLC became an independently registered investment advisor, and provides investment advisory
services, which may include, but are not limited to, the review of client investment objectives
and goals, recommending asset allocation strategies of managed assets among investment
products such as cash, stocks, mutual funds and bonds, annuities, and/or preparing written
investment strategies. Our investment advice is tailored to meet our clients’ needs and
investment objectives. Clients may impose restrictions on investing in certain securities or types
of securities (such as a product type, specific companies, specific sectors, etc.) by providing a
signed and dated written notification, of which an e-mail is also an acceptable form of
notification. DWM also provides financial planning consulting services including, but not
limited to, risk assessment/management, investment planning, estate planning, financial
organization, or financial decision making/negotiation and retirement planning.
A “wrap fee program” for purposes of the SEC is a program under which investment advisory
and brokerage execution services are provided for a single “wrapped” fee that is not based on the
transactions in a client account. DWM provides discretionary and non-discretionary investment
advisory services to some of its clients through a managed account program (“the Wrap Fee
Program”). DWM will assist clients in determining the suitability of the Wrap Fee Program for
the client.
In order for DWM to provide asset management services, we request you utilize the brokerage
and custodial services of First Clearing Corporation (“First Clearing”), for which we have an
existing relationship. First Clearing and Daner Wealth Management LLC are separate and
unaffiliated.
WRAP FEE PROGRAM
DWM’s Wrap Fee Program is offered as a part of the Asset Management Services described
above. DWM provides portfolio management services for this program based on the Client’s
investment goals and objectives. Managed Accounts are available to primarily individuals and
high net worth individuals.
Fees and Compensation
The following types of fees will be assessed:
Asset Management – Fees are charged quarterly in advance and are based primarily on asset
size and the level of complexity of the services provided. In individual cases, DWM has the sole
discretion to negotiate fees that are lower than the standard fee shown or to waive fees. Fees are
not based on the share of capital gains or capital appreciation of the funds or any portion of the
4
funds. Comparable services for lower fees may be available from other sources. Fees for the
initial quarter will be prorated based upon the number of calendar days in the calendar quarter
that the advisory agreement is in effect. Fees are based on the market value of the assets on the
last business day of the previous quarter. Annual fees range from .75% - 1.25% depending on
the amount of assets under management (“AUM”) – See chart below. Consulting services are
included in these fees for asset management services with the exception of unique circumstances
that may require a separate agreement for financial planning services (description and fees are
discussed below). If the situation warrants separate financial planning fees, it will be discussed
upfront.
Fee Schedule for Asset Management:
Maximum Annual Advisory Fee
Total Account Value
Under $500,000 1.25%
$500,000 – 1,999,999 1.00%
$2,000,000 – 2,999,999 0.90%
0.75%
$3,000,000 or more
As authorized in the client agreement, the account custodian withdraws DWM’s advisory fees
directly from the clients’ accounts according to the custodian’s policies, practices, and
procedures. The custodian in turn remits these fees to DWM. The custodial statement includes
the amount of any fees paid directly to DWM to manage the account. You should compare the
statement we send to your custodian/broker-dealer’s statement and verify the calculation of fees.
Your custodian/broker-dealer does not verify the accuracy of fees calculations. If the account
does not contain sufficient funds to pay advisory fees, DWM has limited authority to sell or
redeem securities in sufficient amounts to pay advisory fees. With the exception of IRA
accounts, clients may reimburse the account for advisory fees paid to DWM.
Fees are charged in advance on a quarterly basis, meaning that advisory fees for a quarter are
charged on the first day of the quarter. Clients may terminate investment advisory services
obtained from DWM, without penalty, upon written notice within five (5) business days after
entering into the advisory agreement with DWM. The client is responsible for any fees and
charges incurred by the client from third parties as a result of maintaining the account such as
transaction fees for any securities transactions executed and account maintenance or custodial
fees. Thereafter, the client may terminate advisory services upon written notice delivered to and
received by DWM. Clients who terminate investment advisory services during a quarter are
charged a prorated advisory fee based on the date of DWM’s receipt of client’s written notice to
terminate. Any earned but unpaid fees are immediately due and payable, and any prepaid and
unearned fees will be immediately refunded.
Financial Planning – Financial planning services are charged in advance through a fixed fee
arrangement as agreed upon between the client and Daner Wealth Management LLC. There will
never be an instance where $1,200 or more in fees is charged six or more months in advance.
Fixed fees are negotiable and vary depending upon the complexity of the client situation and
services to be provided. Similar financial planning services may be available elsewhere for a
lower cost to the client. Fixed fees range from $1,500 to $15,000 per project. An estimate for
total charges is determined at the start of the advisory relationship.
5
Typically, clients will be invoiced in advance for all fixed fee Financial Planning projects.
Clients who wish to terminate the planning process prior to completion may do so with written
notice. The client may obtain a refund of a pre-paid fee if the advisory contract is terminated
before the end of the billing period by contacting Marc Daner at (404) 915-0128. Upon receipt
of written notification, any earned fee will immediately become due and payable, and any
prepaid and unearned fees will be immediately refunded. A client may terminate an advisory
agreement without being assessed any fees or expenses within five (5) days of its signing.
Additional Fees and Expenses
In addition to advisory fees paid to DWM as explained above, clients are charged custodial
service, account maintenance, transaction, and other fees associated with maintaining the
account, however DWM pays some or all of these fees for designated Wrap Accounts.
Therefore, these fees are included in the fee stated above. These fees vary by broker dealer
and/or custodian. Additionally, for any mutual funds purchased, the client may pay their
proportionate share of the funds’ distribution, internal management, investment advisory and
administrative fees. Such fees are not shared with DWM and are compensation to the fund
manager. Clients are urged to read the mutual fund prospectus prior to investing.
Mutual fund companies impose internal fees and expenses on clients. These fees are in addition
to the costs associated with the investment advisory services as described above. Complete
details of such internal expenses are specified and disclosed in each mutual fund company’s
prospectus. Clients are strongly advised to review the prospectus(es) prior to investing in such
securities.
Mutual funds purchased or sold in broker-dealer accounts may generate transaction fees that
would not exist if the purchase or sale were made directly with the mutual fund company.
Mutual funds held in broker-dealer accounts also charge management fees. These mutual fund
management fees may be more or less than the mutual fund management fees charged if the
client held the mutual fund directly with the mutual fund company.
Clients may purchase shares of mutual funds directly from the mutual fund issuer, its principal
underwriter, or a distributor without purchasing the services of DWM or paying the advisory fee
on such shares (but subject to any applicable sales charges). Certain mutual funds are offered to
the public without a sales charge. In the case of mutual funds offered with a sales charge, the
prevailing sales charge (as described in the mutual fund prospectus) may be more or less than the
applicable advisory fee. However, clients would not receive DWM’s assistance in developing an
investment strategy, selecting securities, monitoring performance of the account, and making
changes as necessary.
6
Form ADV, Part 2A Appendix 1, Item 5
Account Requirements and Types of Clients
DWM offers investment advisory services primarily to individuals and high net worth
individuals. There is a $250,000 minimum account size to open and maintain an advisory
account.
Form ADV, Part 2A Appendix 1, Item 6
Portfolio Manager Selection and Evaluation
DWM may act as the portfolio manager for its Wrap Fee Program accounts. There is no conflict
of interest with the arrangement.
Advisory Business
Daner Wealth Management LLC is a Registered Investment Adviser based in Alpharetta,
Georgia, and incorporated under the laws of the State of Georgia. DWM is wholly owned by
Marc Daner. DWM is registered with the SEC and subject to the rules and regulations of the US
Advisers Act. In December 2021, Daner Wealth Management LLC became an independently
registered investment advisor, and provides investment advisory services, which may include,
but are not limited to, the review of client investment objectives and goals, recommending asset
allocation strategies of managed assets among investment products such as cash, stocks, mutual
funds and bonds, annuities, and/or preparing written investment strategies. Our investment
advice is tailored to meet our clients’ needs and investment objectives. Clients may impose
restrictions on investing in certain securities or types of securities (such as a product type,
specific companies, specific sectors, etc.) by providing a signed and dated written notification, of
which an e-mail is also an acceptable form of notification. DWM also provides financial
planning consulting services including, but not limited to, risk assessment/management,
investment planning, estate planning, financial organization, or financial decision
making/negotiation and retirement planning.
Daner Wealth Management LLC provides investment advisory and other financial services
through its Investment Advisory Representatives ("IAR") to accounts opened with Daner Wealth
Management LLC. Managed Accounts are available to individuals and high net worth
individuals.
Asset Management
Daner Wealth Management LLC provides discretionary and non-discretionary investment
advisory services to some of its clients through various managed account programs. Daner
Wealth Management LLC will assist clients in determining the suitability of the Managed
Account Programs for the client. The IAR is compensated through a comprehensive single fee
and the account may be assessed other charges associated with conducting a brokerage business.
The firm and its IAR, as appropriate, will be responsible for the following:
7
• Performing due diligence
• Recommending strategic asset and style allocations
• Providing research on investment product options, as needed
• Providing client risk profile questionnaire
• Obtaining investment advisory contract from client with required financial, risk tolerance,
suitability and investment vehicle selection information for each new account
• Performing client suitability check on account documentation, reviewing the investment
objectives and evaluating the investment vehicle selections
• Providing Firm Brochure (this document)
DWM may recommend a Wrap Fee Program for the client’s account(s). A “Wrap Fee Program”
for purposes of the SEC is a program under which investment advisory and brokerage execution
services are provided for a single “wrapped” fee that is not based on the transactions in a client
account. DWM provides discretionary investment advisory services to some of its clients
through a Wrap Fee Program. DWM will assist clients in determining the suitability of the Wrap
Fee Program for the client. Wrap Fee Program accounts recommended by DWM are not
managed differently from non-Wrap Fee Program accounts. Because brokerage execution costs
are included in the client’s overall advisory fee, the client’s fee may be greater than those that
have accounts in non-Wrap Fee Program accounts, however fees will not exceed the fee schedule
stated in this Wrap Fee Brochure. All clients with Wrap Fee Program accounts will be provided
with this Wrap Fee Brochure. This Brochure is focused on Wrap Fee Program accounts.
The firm has the following assets under management as of February 27, 2026:
Discretionary: $179,805,628
Non-Discretionary: $21,878,347
Total AUM: $201,683,975
Performance-Based Fees and Side By Side Management
DWM does not charge performance-based fees or participate in side-by-side management. Side-
by-side management refers to the practice of managing accounts that are charged performance-
based fees while at the same time managing accounts that are not charged performance-based
fees. Performance-based fees are fees that are based on a share of capital gains or appreciation
of the assets of a client. Our fees are calculated as described in Fees and Compensation section
above, and are not charged on the basis of performance of your advisory account.
8
Methods of Analysis, Investment Strategies, and Risk of Loss
DWM’s methods of analysis and investment strategies incorporate the client’s needs and
investment objectives, time horizon, and risk tolerance. DWM is not bound to a specific
investment strategy for the management of investment portfolios but rather consider the risk
tolerance range of each portfolio and the risk level of each level when the account is opened.
Examples of methodologies that our investment strategies may incorporate include:
Asset Allocation – Asset Allocation is a broad term used to define the process of selecting a mix
of asset classes and the efficient allocation of capital to those assets by matching rates of return
to a specified and quantifiable tolerance for risk. Asset Allocation has the potential of all the
risks listed below.
Dollar-Cost Averaging – Dollar-cost averaging is the technique of buying a fixed dollar amount
of securities at regularly scheduled intervals, regardless of the price per share. This will
gradually, over time, decrease the average share price of the security. Dollar-cost averaging
lessens the risk of investing a large amount in a single investment at the wrong time. Dollar-Cost
Averaging has the potential of all the risks listed below.
Technical Analysis – involves studying past price charts, patterns and trends in the financial
markets to predict the direction of both the overall market and specific stocks. Technical
Analysis has the potential of all the risks listed below.
Long-Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year. Long-
Term Purchases have the potential of all the risks listed below.
Short-Term Purchases – securities purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the securities’
short term price fluctuations. Short-term Purchases primarily have the potential of Market Risk,
Business Risk, and Liquidity Risk as listed below.
Our strategies and investments may have unique and significant tax implications. Regardless of
your account size or other factors, we strongly recommend that you continuously consult with a
tax professional prior to and throughout the investing of your assets.
Investing in securities involves risk of loss that clients should be prepared to bear. Although we
manage your portfolio with strategies and in a manner consistent with your risk tolerances, there
can be no guarantee that our efforts will be successful. You should be prepared to bear the risk
of loss.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. Regardless of the methods of analysis or strategies suggested for your particular
investment goals, you should carefully consider these risks, as they all bear risks.
9
DWM’s primary goal for investing is to help the client maintain purchasing power over the long
term. This may result in short term variability and loss of principal. Time horizon and risk
tolerance are key determinates of the proper asset allocation. DWM’s approach focuses on
taking appropriate risks for which clients are compensated (i.e. market risk) and seeking to limit
or eliminate risks that do not provide compensation over the long term (i.e. individual stock risk
or lack of portfolio risk).
Below are some more specific risks of investing:
Market Risk. The prices of securities in which clients invest may decline in response to certain
events taking place around the world, including those directly involving the companies whose
securities are owned by the client or an underlying fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
instability; and currency, interest rate and commodity price fluctuations. Investors should have a
long-term perspective and be able to tolerate potentially sharp declines in market value.
Management Risk. DWM’s investment approach may fail to produce the intended results. If
our perception of the performance of a specific asset class or underlying fund is not realized in
the expected time frame, the overall performance of client’s portfolio may suffer.
Equity Risk. Equity securities tend to be more volatile than other investment choices. The value
of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small- and mid-cap companies are
subject to additional risks. Smaller companies may experience greater volatility, higher failure
rates, more limited markets, product lines, financial resources, and less management experience
than larger companies. Smaller companies may also have a lower trading volume, which may
disproportionately affect their market price, tending to make them fall more in response to
selling pressure than is the case with larger companies.
Fixed Income Risk. The issuer of a fixed income security may not be able to make interest and
principal payments when due. Generally, the lower the credit rating of a security, the greater the
risk that the issuer will default on its obligation. If a rating agency gives a debt security a lower
rating, the value of the debt security will decline because investors will demand a higher rate of
return. As nominal interest rates rise, the value of fixed income securities is likely to decrease. A
nominal interest rate is the sum of a real interest rate and an expected inflation rate.
Municipal Securities Risk. The value of municipal obligations can fluctuate over time, and may
be affected by adverse political, legislative and tax changes, as well as by financial developments
that affect the municipal issuers. Because many municipal obligations are issued to finance
similar projects by municipalities (e.g., housing, healthcare, water and sewer projects, etc.),
conditions in the sector related to the project can affect the overall municipal market. Payment
of municipal obligations may depend on an issuer’s general unrestricted revenues, revenue
generated by a specific project, the operator of the project, or government appropriation or aid.
There is a greater risk if investors can look only to the revenue generated by the project. In
addition, municipal bonds generally are traded in the “over-the-counter” market among dealers
and other large institutional investors. From time to time, liquidity in the municipal bond market
10
(the ability to buy and sell bonds readily) may be reduced in response to overall economic
conditions and credit tightening.
Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the
client indirectly bears its proportionate share of any fees and expenses payable directly by those
funds. Therefore, the client will incur higher expenses, many of which may be duplicative. In
addition, the client’s overall portfolio may be affected by losses of an underlying fund and the
level of risk arising from the investment practices of an underlying fund (such as the use of
derivatives). ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a
market price that is above or below their net asset value; (ii) the ETF may employ an investment
strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if the
listing exchange’s officials deem such action appropriate, the shares are de-listed from the
exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases
in stock prices) halts stock trading generally. DWM has no control over the risks taken by the
underlying funds.
Artificial Intelligence and Machine Learning Risk. Certain service providers utilized by the
Firm to service client accounts have artificial intelligence components. The use of artificial
intelligence and machine learning includes increased risk of data inaccuracies and security
vulnerabilities. Due to the rapid advancement of machine learning technologies, future risks
related to artificial intelligence are unpredictable. As a measure to mitigate these risks to our
clients, the Firm performs periodic due diligence of our service providers for assurance that the
service providers have appropriate controls in place to protect our clients’ information and to
limit data inaccuracies when artificial intelligence is used by the service provider.
Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization
that permit the firm to transfer money from their account with the client’s independent qualified
Custodian to third-parties. This authorization to direct the Custodian may be deemed to cause our
firm to exercise limited custody over your funds or securities and for regulatory reporting
purposes, we are required to keep track of the number of clients and accounts for which we may
have this ability. We do not have physical custody of any of your funds and/or securities. Your
funds and securities will be held with a bank, broker-dealer, or other independent, qualified
custodian. You will receive account statements from the independent, qualified custodian(s)
holding your funds and securities at least quarterly. The account statements from your
custodian(s) will indicate any transfers that may have taken place within your account(s) each
billing period. You should carefully review account statements for accuracy.
Voting Client Securities
DWM does not vote proxies on behalf of Client advisory accounts. At the Client’s request,
DWM may offer the Client advice regarding corporate actions and the exercise of proxy voting
rights. If the Client owns shares of common stock or mutual funds, the Client is responsible for
exercising the right to vote as a shareholder.
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In most cases, the Client will receive proxy materials directly from the account custodian.
However, in the event DWM receives any written or electronic proxy materials, we would
forward them directly to the Client by mail, unless the Client has authorized our firm to contact
you by electronic mail, in which case, DWM would forward any electronic solicitation to vote
proxies.
Form ADV, Part 2A Appendix 1, Item 7
Client Information Provided to Portfolio Managers
DWM may directly provide the portfolio management services for the Wrap Fee Program
accounts. As such, DWM receives all information provided by the Client through a formal
Needs Analysis and consultation with the Client. Advice is provided through consultation with
the client and may include: determination of financial objectives, identification of financial
problems, cash flow management, tax planning, insurance review, investment management,
education funding, retirement planning, and estate planning.
Form ADV, Part 2A Appendix 1, Item 8
Client Contact With Portfolio Managers
There are no restrictions placed on DWM’s clients’ ability to contact and consult with their
portfolio manager(s).
Form ADV, Part 2A Appendix 1, Item 9
Additional Information
Disciplinary Information
DWM or its Principal Executive Officers have not had any reportable disclosable events in the
past ten years.
Other Financial Industry Activities and Affiliations
Representatives of the firm are also licensed insurance agents. From time to time, they will offer
clients advice or products from those activities. Clients should be aware that these services pay a
commission and involve a possible conflict of interest, as commissionable products can conflict
with the fiduciary duties of a registered investment adviser. Daner Wealth Management LLC
always acts in the best interest of the client; including the sale of commissionable products to
advisory clients. Clients are in no way required to implement the plan through any representative
of Daner Wealth Management LLC in their capacity as an insurance agent.
The IARs of DWM are not currently registered with any broker dealer.
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Neither DWM nor its representatives are registered as a Futures Commission Merchant,
Commodity Pool Operator, or a Commodity Trading Advisor.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
DWM’s Code of Ethics includes guidelines for professional standards of conduct for our
Associated Persons. Our goal is to protect client interests at all times and to demonstrate our
commitment to fiduciary duties of honesty, good faith, and fair dealing. All of DWM’s
Associated Persons are expected to strictly adhere to these guidelines. Persons associated with
DWM are also required to report any violations to the Code of Ethics. Additionally, the firm
maintains and enforces written policies reasonably designed to prevent the misuse or
dissemination of material, non-public information about our clients or client accounts by persons
associated with our firm.
DWM may buy or sell securities for itself that we also recommend to clients. In addition, the
individual IARs may buy or sell the same securities for their personal and family accounts that
are bought and sold for your account(s).
DWM does not have, nor plans to have, an interest or position in a security which is then also
recommended to the client. As these situations may present a conflict of interest, the advisor has
established the following restrictions in order to ensure its fiduciary responsibilities should this
issue ever arise:
A director, officer or employee of the advisor shall not buy or sell a security for their
The advisor requires that all employees must act in accordance with all applicable
The advisor will monitor any blocking of personal trades with those of clients to ensure
1.
personal portfolio(s) where their decision is substantially derived, in whole or part, by reason of
his or her employment, unless the information is also available to the investing public. No
owner/employee of DWM shall prefer their own interest to that of the client.
2.
The advisor maintains a list of all securities held by the company and all directors,
officers, and employees. These holdings are reviewed on a quarterly basis by the principal of the
firm.
3.
Federal and State regulations governing registered investment advisors.
4.
that clients are not at a disadvantage.
DWM’s Code of Ethics is available to you upon request. You may obtain a copy of our Code of
Ethics by contacting Marc Daner at (404) 915-0128.
DWM does not recommend or select other investment advisors to our clients for which we
receive compensation, directly or indirectly, from those advisors, nor do we have business
relationships with any other investment advisors.
Review of Accounts
Client accounts are reviewed at least quarterly by Marc Daner, the Principal Executive Officer of
the firm. Client accounts are reviewed with regard to their investment policies and risk tolerance
levels. All accounts at DWM are reviewed by this reviewer.
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Reviews may also be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical move, or
inheritance).
Each client will receive at least quarterly a written report that details the clients’ account which
may come from the custodian. Clients are encouraged to review these statements to verify
accuracy and calculation correctness.
Client Referrals and Other Compensation
DWM does not compensate any individual or firm for client referrals, nor does DWM receive
compensation for referrals made to other professional service providers.
Financial Information
DWM is not required to provide financial information to our clients because we do not require or
solicit the prepayment of more than $1,200 six or more months in advance.
Form ADV, Part 2A Appendix 1, Item 10
Requirements for State-Registered Advisers
This section is not applicable as DWM is SEC registered and not state registered.
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