Overview
- Headquarters
- Carlsbad, CA
- Total Firm Assets
- $81 million
- Average High-Net-Worth Client Portfolio Size
- $2.3 million
Fee Structure
Primary Fee Schedule (SEASIDE ADVISORY SERVICES, INC. 2A BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.25% |
| $250,001 | $1,000,000 | 1.00% |
| $1,000,001 | $3,000,000 | 0.90% |
| $3,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,625 | 1.06% |
| $5 million | $43,625 | 0.87% |
| $10 million | $81,125 | 0.81% |
| $50 million | $381,125 | 0.76% |
| $100 million | $756,125 | 0.76% |
Clients
- High-Net-Worth Share of Firm Assets
- 69.28%
- Number of High-Net-Worth Clients
- 24
- Total Client Accounts
- 337
- Discretionary Accounts
- 337
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 289985
Additional Brochure: SEASIDE ADVISORY SERVICES, INC. 2A BROCHURE (2026-05-28)
View Document Text
ITEM 1: COVER PAGE
FORM ADV PART 2A
Firm Brochure
Seaside Advisory Services, Inc.,
dba Seaside Financial & Insurance Services a
Registered Investment Advisor CRD # 289985
May 28, 2026
2888 Loker Ave. East, Suite 110
Carlsbad, CA 92010
Phone: 760.433.4632
https://www.seasideadvisory.com/
DarleneM@SeasideAdvisory.com
This brochure provides information about the qualifications and business practices of Seaside Advisory
Services, Inc., doing business as Seaside Financial & Insurance Services. If you have any questions about
the contents of this brochure, please contact us at (760) 433-4632.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority. Registration does not imply a certain level of
skill or training.
Additional information about Seaside Advisory Services, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov. Seaside Advisory Services, Inc.’s CRD number is 289985.
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ITEM 2: MATERIAL CHANGES
Seaside Advisory Services, Inc. updates this brochure at least annually. To receive a copy of our most
recent brochure at any time during the year, please contact us at (760) 433-4632, and a copy will be
provided to you.
You may also obtain a copy of the most current brochure and additional information about our firm by
visiting www.adviserinfo.sec.gov and searching for our firm name.
The material changes in this brochure from the last annual updating amendment of Seaside Advisory
Services, Inc. dated March 20, 2026, are described below. These material changes relate to Seaside
Advisory Services, Inc.’s policies, practices, or conflicts of interest.
• Seaside Advisory Services, Inc. is in the process of transitioning from registration with the United States
Securities and Exchange Commission to registration with the states of California, Connecticut, New
York, and Washington.
• Seaside Advisory Services, Inc. updated its fee disclosures (Item 5).
• Seaside Advisory Services, Inc. updated Shawn Orser’s other business activities (Item 10).
• Seaside Advisory Services, Inc. updated its use of AI disclosures (Item 8).
• Seaside Advisory Services, Inc. updated its review of accounts disclosures (Item 13).
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ITEM 3: TABLE OF CONTENTS
ITEM 1: COVER PAGE ........................................................................................................................................................ 1
ITEM 2: MATERIAL CHANGES ............................................................................................................................................2
ITEM 3: TABLE OF CONTENTS ........................................................................................................................................... 3
ITEM 4: ADVISORY BUSINESS ........................................................................................................................................... 4
ITEM 5: FEES & COMPENSATION ...................................................................................................................................... 8
ITEM 6: PERFORMANCE BASED FEES AND SIDE BY SIDE MANAGEMENT ...................................................................... 13
ITEM 7: TYPES OF CLIENTS ............................................................................................................................................. 13
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........................................................... 13
ITEM 9: DISCIPLINARY INFORMATION ............................................................................................................................ 17
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFLIATIONS .......................................................................... 17
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING ......... 18
ITEM 12: BROKERAGE PRACTICES .................................................................................................................................. 19
ITEM 13: REVIEW OF ACCOUNTS ................................................................................................................................... 20
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ........................................................................................... 21
ITEM 15: CUSTODY ......................................................................................................................................................... 21
ITEM 16: INVESTMENT DISCRETION .............................................................................................................................. 22
ITEM 17: VOTING CLIENT SECURITIES ............................................................................................................................ 22
ITEM 18: FINANCIAL INFORMATION .............................................................................................................................. 22
ITEM 19: REQUIREMENTS FOR STATE REGISTERED ADVISERS ....................................................................................... 23
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ITEM 4: ADVISORY BUSINESS
A. Description of the Advisory Firm
Seaside Financial & Insurance Services was founded in 1997 as a sole proprietorship. In June 2000, the business was
reorganized as Seaside Advisory Services, Inc., doing business as Seaside Financial & Insurance Services. In June 2016,
Seaside Advisory Services, Inc. was acquired by Shawn Orser and operates as an S Corporation. Seaside Advisory
Services, Inc. was previously registered with the United States Securities and Exchange Commission and, as of August
2025, is in the process of transitioning to registration with state securities authorities in California, Connecticut, New
York, and Washington.
B. Types of Advisory Services
Seaside Advisory Services, Inc., a registered investment adviser (“Seaside”), offers a variety of advisory services to meet
the needs of its clients. While most of our clients are individuals, we also provide services to pension plans, businesses,
charitable organizations, and trusts and estates.
Seaside provides investment advice on a broad range of securities, including, but not limited to, equities, mutual funds,
exchange-traded funds (ETFs), fixed income securities, government bonds, commodities, insurance products, and
alternative investments.
Seaside primarily utilizes fundamental analysis in developing investment recommendations and strategies. Our investment
approach is generally long-term in nature, although we may recommend shorter-term strategies when appropriate based
on a client’s financial situation, goals, and market conditions.
In developing recommendations, Seaside relies on a variety of sources of information, including financial publications,
Morningstar, Charles Schwab, research materials prepared by third parties, corporate filings, annual reports, and other
publicly available information.
Clients may impose reasonable restrictions on investing in certain securities or types of securities based on their individual
preferences, values, or objectives. However, if such restrictions limit our ability to effectively manage the account or
deviate from our standard investment approach, we reserve the right to terminate the advisory relationship.
Services take a variety of forms and are described as follows:
Asset Management Services
Seaside offers ongoing portfolio management services on a discretionary basis, tailored to the individual goals, objectives,
time horizons, and risk tolerance of each client. Under discretionary authority, Seaside is authorized to make investment
decisions on behalf of clients without obtaining prior approval for each transaction.
Seaside develops an Investment Policy Statement (“IPS”) for each client, which outlines the client’s financial situation,
investment objectives, risk tolerance, time horizon, and any investment restrictions.
Portfolio management services include, but are not limited to:
• Investment strategy development
• Asset allocation
• Security selection
• Risk assessment and management
• Ongoing portfolio monitoring and rebalancing
• Financial planning services (offered complimentary to portfolio management clients)
Seaside evaluates each client’s portfolio on an ongoing basis in light of their stated objectives and risk tolerance.
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Seaside acts in accordance with its fiduciary duty to clients and makes investment decisions in the best interest of the
client without regard to its own financial or other interests. Seaside seeks to allocate investment opportunities fairly and
equitably among clients over time and to avoid practices that may systematically favor or disadvantage any client. The
Adviser utilizes a combination of third-party and internally generated tools to support its investment advisory and
financial planning services. This includes the use of research platforms such as Morningstar for fund analysis, financial
planning software such as eMoney Advisor, and technology tools, including artificial intelligence (“AI”) applications, to
assist with administrative efficiency and the preparation of client-facing materials.
AI tools (e.g., ChatGPT) may be used to assist in drafting client summaries, educational materials, or internal
communications. All outputs generated by such tools are reviewed by the Adviser prior to use to ensure accuracy,
appropriateness, and alignment with client-specific circumstances. The use of these tools is intended to enhance
efficiency and does not replace the Adviser’s independent judgment or fiduciary duty.
Use of Third-Party Managers
Seaside may recommend third-party investment managers or platforms, including tax overlay services such as
JPMorgan 55ip. These third-party managers provide specialized portfolio management and tax optimization strategies.
Clients who utilize these services will incur additional fees charged by the third-party manager, which are separate from
and in addition to Seaside’s advisory fees. This service will not be offered to clients residing in Washington.
This creates a conflict of interest, as Seaside has an incentive to recommend services that result in additional
compensation. Clients are not obligated to use these services and should carefully review all associated fees.
Financial Planning Services
Seaside offers financial planning services designed to address a client’s specific financial goals and objectives. These
services may be provided as a stand-alone engagement or in conjunction with portfolio management services.
• Single-Issue Financial Plan – Focused analysis addressing a specific financial planning concern identified by the
client.
• Ongoing Financial Planning Consulting – Ongoing advisory services, typically following the delivery of a financial
plan, which may include periodic review meetings on an annual, semi-annual, or quarterly basis.
Financial plans are based on the client’s current financial situation, future financial goals, and information provided by the
client. The analysis includes assumptions regarding projected rates of return, inflation, and other relevant financial
factors.
Financial planning services may include, but are not limited to:
• Goal setting and financial discovery
• Cash flow and net worth analysis
• Retirement planning and income projections
• Investment planning and asset allocation guidance
• Tax planning strategies in coordination with tax professionals
• Estate and legacy planning coordination
• Insurance and risk management analysis
After a financial plan is delivered, the client may choose to implement the recommendations through Seaside Advisory
Services, Inc., and/or through Shawn Orser in his capacity as a registered representative of Fortune Financial Services, Inc.,
or through insurance products offered in Shawn Orser or Darlene Maza’s capacity as licensed insurance professionals.
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If a client elects to implement recommendations through Seaside for ongoing portfolio management, the client will not
incur a separate financial planning fee and instead will pay an asset-based advisory fee. The specific fee arrangement will
be disclosed and agreed upon in advance.
Seaside may also conduct educational seminars at no cost for the purpose of providing general financial information to
groups of individuals.
Seaside and its advisory representatives may receive compensation through advisory fees, financial planning fees, or
commissions associated with certain product recommendations. This creates a conflict of interest, as there is an incentive
to recommend services or products that result in additional compensation. Clients are not obligated to implement
recommendations through Seaside or its affiliates.
For financial planning clients, the financial plan is generally the primary deliverable and may be provided in written form
or through meetings and consultations.
In providing financial planning services, a conflict of interest exists between the interests of Seaside and the interests of
the client. The client is under no obligation to act upon the investment adviser’s recommendations and is not required to
implement any recommendations through Seaside or its affiliated professionals. This disclosure is provided in accordance
with California Code of Regulations, Title 10, Section 260.235.2.
Pension Consulting Services
Seaside provides pension consulting services to business clients that sponsor retirement plans. These services are
designed to assist plan sponsors with the overall structure, oversight, and management of their retirement plans, and are
provided in coordination with the client’s CPA, Third-Party Administrator (TPA), and other service providers. Services may
include, but are not limited to:
• Investment selection and monitoring
• Performance measurement and reporting
• Preparation and review of the Investment Policy Statement (IPS)
• Fiduciary education services
• Participant education services
• Service provider evaluation and selection support
Seaside acts in an advisory capacity and will provide recommendations to the plan sponsor, who retains ultimate decision-
making authority unless otherwise agreed in writing.
Clients engaging Seaside for pension consulting services will enter into a written advisory agreement outlining the scope
of services and applicable fees. The advisory relationship may be terminated by either party in accordance with the terms
of the agreement.
Upon termination, clients will receive a prorated refund of any unearned prepaid advisory fees. In addition, clients may
terminate the advisory agreement without penalty within ten (10) business days of execution.
Selection of Other Advisers
Seaside may recommend that clients engage third-party investment advisers or managers to provide investment
management services.
Prior to recommending any third-party adviser, Seaside conducts due diligence to evaluate the adviser’s qualifications,
experience, investment strategies, regulatory history, and overall suitability for the client’s needs. Seaside will also
periodically review the performance and continued appropriateness of any recommended third-party adviser. All
recommended advisers will be properly registered, notice filed, or exempt from registration in the jurisdictions where
services are provided.
Clients should be aware that third-party advisers will charge their own fees, which are separate from and in addition to
any fees charged by Seaside. This creates a conflict of interest, as Seaside has an incentive to recommend services that
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may result in additional compensation or higher overall costs to the client. Clients are under no obligation to engage
any recommended third-party adviser. This service will not be offered to clients residing in Washington.
Services Limited to Specific Types of Investments
Seaside provides investment advice across a broad range of securities, including, but not limited to, equities, mutual
funds, exchange-traded funds (ETFs), fixed income securities, real estate investment trusts (REITs), hedge funds, private
placements, government securities, and insurance products, including annuities.
While Seaside primarily focuses on these types of investments, other securities may be recommended when appropriate
to meet a client’s investment objectives and to enhance portfolio diversification.
Client Tailored Services and Client Imposed Restrictions
Seaside provides individualized investment advisory services tailored to each client’s specific financial situation,
investment objectives, time horizon, and risk tolerance.
Seaside develops an Investment Policy Statement (“IPS”) for each client, which outlines the client’s objectives, risk profile,
and agreed-upon investment strategies.
Clients may impose reasonable restrictions on investing in certain securities or types of securities based on their individual
preferences, values, or objectives. Seaside will make reasonable efforts to accommodate such restrictions.
However, if client-imposed restrictions limit Seaside’s ability to effectively manage the account or require deviation from
its standard investment approach, Seaside reserves the right to decline or terminate the advisory relationship.
Wrap Fee Programs
A wrap fee program is an investment program in which a single fee is charged to the client that includes investment
management fees, transaction costs, and certain administrative expenses. Seaside does not sponsor or participate in any
wrap fee programs. Clients pay advisory fees separately from transaction costs, custodial fees, and other expenses.
Assets Under Management
As of December 31, 2025, Seaside manages $81,200,784 in assets under management on a discretionary basis.
Written Acknowledgement of Fiduciary Status
When Seaside provides investment advice regarding a retirement plan account or an individual retirement account (IRA),
Seaside acts as a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act of 1974 (“ERISA”)
and/or Section 4975 of the Internal Revenue Code, as applicable.
As a fiduciary, Seaside is required to act in the best interest of its clients and to not place its own interests ahead of those
of its clients. This includes an obligation to provide advice that is prudent, loyal, and free from materially misleading
statements.
In fulfilling these obligations, Seaside will:
• Adhere to a prudent standard of care when making investment recommendations;
• Act with undivided loyalty to clients and not place its financial interests ahead of those of its clients;
• Provide full and fair disclosure of material conflicts of interest;
• Maintain policies and procedures reasonably designed to ensure that recommendations are in the client’s best
interest;
• Charge fees that are reasonable in relation to the services provided; and
• Provide clients with information regarding material conflicts of interest.
In addition, as a registered investment adviser under applicable federal and state securities laws, Seaside owes a fiduciary
duty to all clients. This fiduciary duty applies to all advisory services provided, whether or not such services are subject to
ERISA.
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ITEM 5: FEES & COMPENSATION
A. Types of Fees
Asset Management Service Fees
Quarterly Rate
Annual Rate
On the account value under $250,000
.3125%
1.25%
Account value of $250,001 or more but less than $1,000,000
.25%
1.00%
Account value of $1,000,001 or more but less than $3,000,000
.225%
0.90%
Account value of $3,000,001 or more
.1875%
0.75%
Seaside charges an annual asset-based fee for portfolio management services, which typically ranges from 0.75% to
1.25% of assets under management, depending on the size, complexity, and scope of the client’s account. Fees are
negotiable and may be reduced or waived at Seaside’s discretion. Lower fees may be available for related accounts,
family members, or aggregated household relationships.
Clients should be aware that comparable services may be available from other advisers at lower costs.
Billing and Payment
Asset management fees are billed quarterly, in arrears, based on the market value of the assets under management as of
the last business day of the calendar quarter.
Clients may elect to have fees:
• Deducted directly from their custodial account; or •
Paid directly upon receipt of an invoice from Seaside.
Custodial account statements will reflect any advisory fees deducted, including the amount of the fee and the method of
calculation. Each time Seaside charges a fee, Seaside will send the client a written invoice, including the name of the
custodian(s), the fee, the formula used to calculate the fee, the fee calculation itself, the time period covered by the fee,
and, if applicable, the amount of assets under management on which the fee was based.
Fee Calculation
Fees are calculated using a blended fee schedule applied to the value of assets under management as of the end of each
calendar quarter.
For example, a client account with $500,000 in assets under management is subject to the following fees:
• $250,000 × 1.25% = $3,125
• $250,000 × 1.00% = $2,500
The total annual advisory fee would be $5,625. The quarterly fee would be $1,406.25, billed in arrears based on quarter-
end values.
Certain assets, such as privately placed securities that are not continuously managed by Seaside or held outside of
accounts under Seaside’s discretionary authority, may be excluded from fee calculations.
Fees for the initial billing period will be prorated from the date assets are placed under management through the end of
the calendar quarter. Upon termination of the advisory agreement, fees will be prorated through the date of
termination.
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Termination of Services
Either party may terminate the advisory agreement upon thirty (30) days’ written notice. Any unearned fees will be
refunded on a prorated basis.
Financial Planning Service Fees
Seaside offers financial planning services for a fee. Fees are based on the scope of services, complexity of the client’s
financial situation, number of planning areas addressed, client‑specific needs, and the experience level of the advisory
professional providing the services (e.g., paraplanner versus adviser). All fees are negotiable, agreed upon in advance, and
fully disclosed in the Financial Planning Agreement.
Fee Structure
Financial planning services are provided on either a fixed fee or hourly fee basis.
Fixed Fees
Fixed financial planning fees are calculated by multiplying the Adviser’s applicable hourly rate by the estimated number of
hours required to complete the engagement (hourly rate × estimated time).
• Typical fixed fees range from $200 to $12,000 annually, depending on complexity and scope.
• Hourly rates used to calculate fixed fees range from $65 to $400 per hour, based on the experience level of the
advisory professional performing the work.
• For clients residing in Washington, the maximum hourly rate will not exceed $300 per hour.
An example of a fixed fee calculation is:
• Estimated 10 hours of work × $400 hourly rate = $4,000 fixed fee
•
(For Washington clients: Estimated 10 hours × $300 hourly rate = $3,000 fixed fee)
All fixed fees are agreed upon in advance and disclosed in the Financial Planning Agreement.
Hourly Fees
Hourly financial planning fees range from $65 to $400 per hour, depending on the nature of services provided and the
experience level of the advisory professional. For clients residing in Washington, the hourly rate will not exceed $300 per
hour.
Hourly fees are generally billed in arrears based on the actual time incurred and may include time spent on scheduled
review meetings and additional services requested by the client. The frequency of review meetings (e.g., annual, semi-
annual, or quarterly) affects the overall amount billed but does not affect the hourly rate.
Financial Planning Complexity Tiers
Financial planning fees are determined by estimated time and hourly rate, with complexity and scope as the primary
drivers. Engagements generally fall into the following categories:
• Basic Planning (Low Complexity):
•
Limited-scope engagements focused on one or two planning areas (e.g., budgeting, basic retirement
projections, or account review). Minimal data gathering and analysis.
• Moderate Planning (Moderate Complexity):
• Planning covering multiple areas (e.g., retirement planning, insurance analysis, education planning, and
investment review). Requires more detailed data collection, analysis, and recommendations.
• Comprehensive Planning (High Complexity):
• Full-scope financial planning addressing all major aspects of a client’s financial situation (e.g., retirement,
tax planning, estate coordination, investment strategy, and risk management). May include coordination
with third-party professionals such as CPAs or attorneys
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• Advanced / Specialized Planning (High Complexity):
o Complex client situations involving business ownership, trust or estate planning structures, multi-
generational planning, concentrated positions, or unique tax considerations requiring extensive analysis
and customization.
Single‑Issue Financial Planning
Single‑issue financial planning services address a specific financial concern identified by the client and may be charged on
a fixed fee or hourly basis.
A deposit of up to 50% of the estimated total fee may be required upon execution of the agreement, with the remaining
balance due upon completion and delivery of the financial plan. Any services requested outside the original scope will be
disclosed in advance and must be approved by the client prior to incurring additional fees. These agreements typically
terminate upon delivery of the financial plan.
Ongoing Financial Planning Consulting
Ongoing financial planning consulting services may be provided on either a fixed fee or hourly basis and follow the same
fee methodology and disclosure described above.
Termination and Refunds
Clients may terminate the Financial Planning Agreement within ten (10) business days of execution without penalty.
After this period, clients may terminate the agreement at any time upon written notice.
Any unearned prepaid fees will be refunded on a prorated basis, less the cost of services already performed. Refunds are
calculated as the total fee collected minus the hours worked multiplied by the hourly rate of the adviser.
Pension Consulting Service Fees
Seaside charges an asset-based fee for pension consulting services, which generally ranges from 0.25% to 1.00% of plan
assets. The specific fee within this range is determined based on several factors, including, but not limited to:
• Total plan assets
• Number of plan participants
• Complexity of the plan design
• Scope of services provided (e.g., investment selection, monitoring, fiduciary support, participant education) •
Level of ongoing service and support required
Larger plans with higher asset levels and/or less complexity typically pay lower fees within the stated range, while smaller
or more complex plans may pay higher fees. Fees are negotiable and will be agreed upon in advance with the plan
sponsor and disclosed in the applicable agreement.
Clients should be aware that comparable services may be available from other providers at lower costs.
Billing and Payment
Pension consulting fees are billed quarterly, in arrears, based on the market value of plan assets as of the last day of the
prior calendar quarter.
Termination and Proration
Upon termination of the advisory agreement, fees will be prorated based on the number of days services were provided
during the quarter. The prorated fee is calculated by applying a daily rate (annual fee divided by 365) to the number of
days services were rendered. Example (for illustrative purposes only):
A plan with $1,000,000 in assets and an agreed-upon annual fee of 1.00% would result in an annual fee of $10,000, billed
quarterly at $2,500.
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Selection of Other Advisers Fees
Seaside may recommend that clients engage third-party investment advisers or platforms to provide investment
management services.
Clients who utilize third-party advisers will incur fees charged by those advisers, which are separate from and in addition
to Seaside’s advisory fees. Seaside typically continues to charge its standard advisory fee on assets managed through
third-party platforms.
This creates a conflict of interest, as Seaside has an incentive to recommend third-party advisers that result in additional
fees. Clients are not obligated to engage any recommended third-party adviser and may select other advisers or
implement recommendations independently.
The specific fee arrangements, billing practices, and termination provisions applicable to third-party advisers will be
disclosed in the respective agreements between the client and the third-party adviser. JPMorgan 55ip Platform
Seaside may recommend the use of JPMorgan 55ip, a third-party investment platform that provides tax overlay and
portfolio management services. Clients who utilize this platform will incur additional fees charged by JPMorgan, which are
separate from and in addition to Seaside’s advisory fees.
The applicable fee schedule for JPMorgan 55ip will be disclosed to clients prior to engagement.
Total Assets
Seaside’s Fee
JP Morgan 55IP’s Fee
Total Fee
$0-$2,000,000
1.00%
0.20%
1.20%
B. Payment of Fees
Asset management fees are billed quarterly, in arrears, and are generally deducted directly from the client’s custodial
account pursuant to the client’s written authorization. The qualified custodian will remit the advisory fee to Seaside. In
certain circumstances, clients may elect to be invoiced directly. In such cases, fees are due upon receipt and may be paid
by check or other agreed-upon method. Upon termination of the advisory agreement, fees will be prorated through the
date of termination.
Financial Planning Fees
Financial planning fees are generally invoiced directly to the client and are due upon receipt, unless otherwise specified in
the Financial Planning Agreement (“FPA”). Fees may be paid by check or other agreed-upon method.
Pension Consulting Fees
Pension consulting fees are typically billed quarterly, in arrears, and are deducted directly from plan assets held at the
qualified custodian, pursuant to written authorization from the plan sponsor. The custodian will remit the advisory fee to
Seaside.
In certain circumstances, Seaside may invoice the plan sponsor directly. In such cases, fees are due upon receipt and
may be paid by check or other agreed-upon method.
Third-Party Manager Fees (JPMorgan 55ip)
For clients utilizing JPMorgan 55ip, fees are typically deducted directly from client accounts quarterly, in arrears,
pursuant to written authorization. The custodian will remit the full advisory fee to Seaside, and Seaside will pay the
portion of the fee attributable to JPMorgan 55ip.
Fee Invoices and Client Statements
Each time Seaside charges a fee, Seaside will provide clients with a written invoice that includes the name of the
custodian(s), the fee, the formula used to calculate the fee, the fee calculation itself, the time period covered by the fee,
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and, if applicable, the value of assets under management on which the fee was based. Seaside will send these to the
client concurrent with the request for payment or payment of the advisory fees.
Clients will also receive account statements directly from the qualified custodian. Clients are encouraged to review and
compare the information provided in Seaside’s invoices with the custodial statements.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees, including, but not limited to, custodian fees, brokerage
commissions, transaction fees, mutual fund fees, and other investment-related expenses. These fees are separate from
and in addition to the fees charged by Seaside. Please refer to Item 12 of this brochure for additional information
regarding broker-dealer and custodial arrangements.
Certain investment adviser representatives of Seaside are also registered representatives of Fortune Financial
Services, Inc., a registered broker-dealer. In this capacity, such representatives may recommend securities transactions for
which they receive commissions.
This creates a conflict of interest, as representatives have an incentive to recommend commission-based products in
addition to, or instead of, advisory services for which Seaside charges a fee.
In addition, mutual fund companies in which client assets may be invested charge internal expenses, including distribution
and marketing fees commonly referred to as Rule 12b-1 fees. These fees are paid from fund assets and are disclosed in
the mutual fund’s prospectus. In certain cases, Seaside or its representatives may receive a portion of these fees when
securities are purchased on a commission basis.
Clients are not obligated to implement recommendations through Seaside or its affiliated representatives and may
purchase recommended securities through other brokers or agents.
D. Prepayment of Fees
In cases where fees are collected in advance, any unearned portion of the fee will be refunded upon termination of the
agreement. The refund will be calculated based on the amount of fees collected in advance, less the value of services
already provided, determined by the applicable hourly rate and the number of hours worked through the date of
termination.
Seaside does not require or solicit the prepayment of more than $500 in fees per client, six months or more in advance.
Accordingly, Seaside is not required to include a balance sheet with this brochure.
E. Commissions and Investment Advisory Fees
Shawn Orser is also a registered representative of Fortune Financial Services, Inc., a registered broker-dealer, and may
receive commissions on certain investment products in addition to receiving advisory fees from Seaside.
This creates a conflict of interest, as there is an incentive to recommend commission-based products based on the
compensation received rather than solely on the client’s needs.
To mitigate this conflict, assets invested in commission-based products are not placed under Seaside’s advisory
management for a minimum period of twelve (12) months. During this period, Seaside does not charge advisory fees on
those assets.
Seaside generally recommends no-load mutual funds; however, in certain circumstances, commission-based products may
be recommended when deemed appropriate for the client’s situation.
Clients are under no obligation to purchase investment products through Seaside or its affiliated representatives and may
choose to implement recommendations through other brokers or agents that are not affiliated with Seaside.
ITEM 6: PERFORMANCE BASED FEES AND SIDE BY SIDE MANAGEMENT
Seaside does not charge performance-based fees (i.e., fees based on a share of capital gains or capital appreciation of
client assets). Accordingly, Seaside does not engage in side-by-side management.
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ITEM 7: TYPES OF CLIENTS
Seaside Advisory Services, Inc. (“Seaside”) provides investment advisory services to a variety of clients, including
individuals, pension and profit-sharing plans, businesses, charitable organizations, and trusts and estates. Seaside
does not require a minimum account size or minimum investment for advisory services.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A. Methods of Analysis
Seaside utilizes a variety of methods of analysis in formulating investment advice, including fundamental analysis,
technical analysis, cyclical analysis, charting analysis, modern portfolio theory, and quantitative analysis.
Fundamental Analysis involves evaluating a company’s financial statements, overall financial condition, management, and
competitive position.
Technical Analysis involves the study of historical market data, primarily price and volume, to identify patterns and trends
that may indicate future market behavior.
Cyclical Analysis involves evaluating economic and business cycles to identify favorable conditions for buying or selling
securities.
Charting Analysis involves the use of performance charts and patterns to assist in identifying potential investment
opportunities.
Modern Portfolio Theory (MPT) is an investment framework designed to optimize portfolio returns for a given level of
risk, or minimize risk for a given level of expected return, through diversification.
Quantitative Analysis focuses on measurable factors such as asset values, cost of capital, and historical performance data,
as opposed to qualitative factors such as management quality.
Seaside relies on a variety of sources of information in conducting its analysis, including Morningstar reports, Thomson
Reuters Stock Reports+, Standard & Poor’s research, Vickers Insider Trading data, TheStreet Ratings, and other third-party
research providers, as well as publicly available financial information.
Seaside may also utilize macroeconomic analysis to evaluate broader economic conditions, including interest rates,
inflation, and market cycles. In addition, Seaside incorporates risk analysis metrics such as standard deviation, beta, and
risk-adjusted return measures, as well as manager and fund analysis to evaluate investment strategies, performance
consistency, and overall suitability for client portfolios.
In developing investment recommendations, the Adviser utilizes third-party research and analytical tools, including
Morningstar, which provides data, ratings, and analytical insights on mutual funds, ETFs, and other securities. The Adviser
also uses financial planning software, including eMoney Advisor, to prepare financial plans and projections based on
client-provided information and assumptions.
The Adviser may also utilize artificial intelligence (“AI”) tools to assist in summarizing information or preparing client
communications. The use of AI tools may also involve the processing of client information, creating risks related to data
privacy, confidentiality, and potential unauthorized access or disclosure. To mitigate these risks, the Adviser limits the use
of AI tools to non-sensitive information where possible, anonymizes or redacts client data before use, utilizes secure and
reputable platforms with confidentiality safeguards, and maintains policies and procedures designed to protect client
information in accordance with applicable privacy regulations.
All methods of analysis: Past performance is not indicative of future results.
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Investment Strategies
Seaside utilizes a variety of investment strategies depending on the client’s investment objectives, risk tolerance, time
horizon, and financial circumstances. These strategies may include long-term purchases, short-term trading, and, in
certain circumstances, the use of margin transactions.
Long-Term Purchases involve holding securities for more than one year and are generally intended to provide capital
appreciation and/or income over time.
Short-Term Trading involves the purchase and sale of securities within a shorter time frame, which may increase
transaction costs and tax implications.
Margin Transactions involve borrowing funds from a broker-dealer to purchase securities, which can increase both
potential returns and potential losses.
The specific strategy employed for each client is based on the client’s individual investment profile and may change over
time.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
B. Material Risks Involved
The methods of analysis and investment strategies utilized by Seaside involve certain risks, which clients should
understand prior to investing.
Fundamental Analysis Risk
Fundamental analysis concentrates on factors that determine a company’s value and expected future earnings. This
approach typically encourages investment in securities that are believed to be undervalued. The primary risk is that the
market may not recognize the perceived value of the investment, resulting in lower-than-expected returns or losses.
Technical Analysis Risk
Technical analysis attempts to predict future price movements based on historical market data, including price and
volume trends. This method assumes that market patterns are repeatable; however, markets do not always follow
predictable patterns, and reliance on this method may not produce consistent results.
Modern Portfolio Theory (MPT) Risk
Modern Portfolio Theory is based on assumptions regarding risk and return relationships and diversification. While it
seeks to optimize returns for a given level of risk, actual market conditions may differ from theoretical expectations, and
diversification does not guarantee against loss.
Charting Analysis Risk
Charting analysis involves the use of historical price patterns to identify potential investment opportunities. The risk is
that past performance may not be indicative of future results, and reliance on charting alone without consideration of
other factors may lead to inaccurate conclusions.
Quantitative Analysis Risk
Quantitative models rely on historical data and mathematical assumptions. These models may perform differently
than expected due to changes in market conditions, inaccuracies in the data, or flaws in model design or
implementation.
Short-Term Trading Risk
Short-term trading involves frequent buying and selling of securities, which can increase transaction costs and tax
liabilities. Market volatility, liquidity constraints, and economic conditions may negatively impact performance.
Short Sale Risk
Short selling involves selling securities that are not owned, with the expectation of repurchasing them at a lower price.
This strategy carries a high level of risk, as losses may be theoretically unlimited if the price of the security increases.
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Margin Transaction Risk
Margin transactions involve borrowing funds from a brokerage firm to purchase securities. The use of leverage increases
both potential gains and potential losses. If the value of the account declines, the client may be required to deposit
additional funds or liquidate assets at unfavorable prices to meet a margin call.
Options Risk
Options trading involves contracts that derive value from underlying securities. Options may expire worthless, and certain
strategies involve significant leverage, which can result in substantial losses, including the loss of the entire investment.
C. Risks of Specific Securities Utilized
Seaside generally seeks to employ investment strategies that do not involve significant or unusual risk beyond those
inherent in domestic, international, and emerging equity and fixed income markets. However, certain strategies utilized by
Seaside, including margin transactions, may involve increased risk of loss. Clients should be aware that all investment
strategies involve material risks and potential loss of capital.
Unless otherwise stated, the investment types described below are not insured or guaranteed by the Federal Deposit
Insurance Corporation (FDIC) or any other government agency.
Investment-Specific Risks Mutual Funds (Open-End and Closed-End)
Investing in mutual funds involves risk of capital loss. Mutual funds also carry internal expenses that reduce overall
returns. Funds may invest in equities or fixed income securities, each carrying their own risks.
Equities (Stocks)
Equity investments involve ownership in a company and may provide returns through capital appreciation and dividends.
The value of stocks can fluctuate significantly, and investors may lose part or all of their investment.
Exchange-Traded Funds (ETFs)
ETFs trade similarly to stocks and carry market risk, liquidity risk, and tracking error risk. Certain ETFs, including those
focused on commodities or niche sectors, may involve additional volatility and complexity.
Fixed Income and Debt Securities
Fixed income investments include government and corporate bonds, structured products, and other debt instruments.
These investments are subject to interest rate risk, credit risk, inflation risk, liquidity risk, and call risk.
High-Yield Bonds
High-yield (or “junk”) bonds carry a higher risk of default and are more sensitive to economic conditions than investment-
grade bonds.
Treasury Inflation-Protected Securities (TIPS)
TIPS are backed by the U.S. Treasury and have low default risk; however, they may fluctuate in value due to interest
rate changes. Real Estate and REITs
Real estate investments and REITs are subject to market cycles, interest rate fluctuations, property-specific risks, and
changes in economic or regulatory conditions. Private Placements and Private Equity
Private investments are typically illiquid, subject to limited regulation, and may result in significant loss of capital. Capital
calls may be required on short notice, and failure to meet them can have adverse consequences.
Venture Capital Investments
Investments in early-stage companies carry a high degree of risk due to business uncertainty and lack of operating history.
Annuities
Annuities are long-term investment products that may include fees, surrender charges, and tax implications. Variable
annuities involve market risk similar to mutual funds.
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Commodities (Indirect Exposure)
Exposure to commodities through pooled investment vehicles may be affected by supply and demand, geopolitical
factors, weather, and market volatility. Seaside does not recommend direct investment in physical commodities or
commodity contracts.
International and Emerging Markets
Investments in foreign markets involve additional risks, including currency fluctuations, political instability, regulatory
differences, and reduced availability of reliable financial information.
Strategy-Specific Risks Long-Term
Trading
Long-term strategies expose investors to market, economic, inflation, and political risks over extended periods.
Short-Term Trading
Short-term trading may increase transaction costs and tax liabilities and is subject to heightened market volatility and
liquidity risk.
Margin Transactions
Margin involves borrowing funds to invest and can magnify both gains and losses. A decline in account value may result in
a margin call, requiring additional funds or liquidation of assets at unfavorable prices.
Short Sales
Short selling involves potentially unlimited losses if the price of the security increases.
Options and Options Writing
Options involve leverage and may expire worthless. Certain strategies, including uncovered options, can result in
significant or unlimited losses.
Derivatives
Derivative instruments derive value from underlying assets and may involve leverage, resulting in amplified gains or
losses.
General Investment Risks Market Risk
The risk that overall market conditions will negatively impact investment values.
Interest Rate Risk
The risk that changes in interest rates will affect the value of fixed income investments.
Inflation Risk (Purchasing Power Risk)
The risk that inflation will reduce the real value of investment returns.
Economic Risk
The risk that economic conditions such as recessions or changes in exchange rates will affect investments.
Political and Regulatory Risk
The risk that changes in government policies, laws, or regulations may impact investments.
Liquidity Risk
The risk that an investment cannot be sold quickly without significantly affecting its price.
Credit Risk
The risk that an issuer may fail to meet its financial obligations.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a client,
should be prepared to bear.
ITEM 9: DISCIPLINARY INFORMATION
Seaside Advisory Services, Inc. and its management persons have not been involved in any legal or disciplinary events that
would be material to a client’s or prospective client’s evaluation of the firm or the integrity of its management.
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ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFLIATIONS
Shawn Orser is a Registered Representative with Fortune Financial Services, Inc., a registered broker-dealer. In this
capacity, he may recommend and sell securities products and receive commissions.
This presents a conflict of interest, as Shawn Orser has an incentive to recommend commissionable products. Clients are
not obligated to purchase securities through him in his capacity as a Registered Representative and may choose to
implement recommendations through other brokers or agents.
Commodity/Futures Registration
Neither Seaside Advisory Services, Inc. nor its Advisory Representatives are registered as a futures commission merchant,
commodity pool operator, commodity trading advisor, or associated person of such entities.
Other Business Activities and Conflicts of Interest
Certain Advisory Representatives engage in additional business activities outside of Seaside:
Insurance Activities
Shawn Orser and Darlene Maza act as licensed insurance agents and may recommend insurance products. In this role,
they receive customary commissions paid by the insurance carrier.
This creates a conflict of interest, as there is an incentive to recommend insurance products that generate commissions.
Clients are not obligated to purchase insurance products through Shawn Orser or Darlene Maza.
Trust Accounting Services
Shawn Orser provides trust accounting-related services outside of Seaside and receives separate compensation for these
services. This presents a conflict of interest, as there is an incentive to recommend services that generate additional fees.
Business Consulting Services
Shawn Orser offers business consulting services independent of Seaside and receives separate compensation.
This creates a conflict of interest, as there is an incentive to recommend consulting services that generate additional fees.
Independent Trustee – Collaborative Investment Series Trust
Shawn Orser serves as an Independent Trustee of the Collaborative Investment Series Trust.
In this role, he participates in oversight of the Trust’s operations, including financial reporting, internal controls, and audit
processes. Shawn Orser does not have a direct business relationship with the Collaborative Investment Series Trust.
However, Shawn Orser, an associated person of Seaside, maintains an affiliation with the Trust. As a result, a potential
conflict of interest may arise if Seaside recommends investment products offered through or associated with the Trust,
since such recommendations could be perceived as being influenced by this affiliation rather than solely by the client’s
best interests.
Seaside addresses this potential conflict through full and fair disclosure to clients regarding the affiliation and the
potential conflict of interest. Clients are informed that investment recommendations involving any investment vehicle
associated with the Trust are made only when Seaside determines that the investment is suitable and consistent with the
client’s investment objectives, risk tolerance, and financial circumstances. In addition, Seaside maintains policies and
procedures designed to ensure that all investment recommendations are made in accordance with the
Adviser’s fiduciary duty, placing client interests ahead of the firm’s or any associated person’s interests. Investment
recommendations are based on objective suitability and portfolio considerations rather than compensation or affiliations.
Independent Director – Belpointe REIT
Shawn Orser serves as an independent director of Belpointe REIT.
In this role, he provides oversight on matters including strategy, risk management, financial controls, and corporate
governance. This does not presents a conflict of interest, asSeaside does not recommendinvestments related to Belpointe
REIT.
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Conflict Mitigation
Seaside addresses these conflicts of interest through the following measures:
Advisory Representatives are required to act in the best interest of clients at all times
Recommendations are reviewed periodically for suitability and objectivity
All compensation and conflicts are disclosed in advance
Clients are not required to purchase any product or service through Seaside or its representatives
Comparable services or products may be available through other providers
Seaside does not engage in tying arrangements, and clients are free to obtain services from unaffiliated providers.
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All material conflicts of interest are disclosed in accordance with applicable regulations, including Section 260.238(k) of
the California Corporations Code.
Selection of Other Advisers
Seaside may recommend third-party investment advisers, including programs such as JPMorgan 55ip.
Seaside will receive a portion of the advisory fee charged by the third-party adviser. This creates a conflict of interest, as
Seaside has an incentive to recommend advisers that share fees.
Clients are not obligated to use any recommended third-party adviser and may select other providers.
The fiduciary duty owed to clients
Standards of professional conduct
Compliance with federal and state securities laws
Personal securities transactions and reporting requirements
Insider trading and the safeguarding of material non-public information
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING
Seaside Advisory Services, Inc. (“Seaside”) has adopted a Code of Ethics in accordance with Rule 204A-1 under the
Investment Advisers Act of 1940, which establishes standards of conduct for all supervised persons of the firm. Seaside
is a fiduciary and has a duty to act in the best interest of its clients. The Code of Ethics reflects this fiduciary obligation
and is designed to promote honesty, integrity, and compliance with applicable securities laws. The Code of Ethics
addresses, among other things:
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All Advisory Representatives receive a copy of the Code of Ethics and are required to acknowledge in writing that they
have read, understand, and agree to comply with its provisions.
A copy of Seaside’s Code of Ethics will be provided to any client or prospective client upon request.
Participation or Interest in Client Transactions
Seaside does not recommend to clients, or buy or sell for client accounts, securities in which Seaside or a related person
has a material financial interest.
Personal Trading and Conflicts of Interest
From time to time, Advisory Representatives may buy or sell securities for their own accounts that are also recommended
to clients. This presents a conflict of interest, as representatives may have an incentive to trade ahead of clients or benefit
from market activity following client recommendations.
To address this conflict, Seaside has implemented the following controls:
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Client transactions are given priority over personal transactions
Certain personal securities transactions require pre-clearance
Advisory Representatives are required to report personal securities holdings and transactions periodically
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Transactions are monitored for compliance with the firm’s fiduciary duty
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Seaside, its officers, and Advisory Representatives may invest in the same securities as clients; however, all such activity is
conducted in a manner consistent with the firm’s obligation to place client interests first.
The use of third-party analytical tools (e.g., Morningstar) and financial planning software (e.g., eMoney Advisor), as well
as artificial intelligence (“AI”) tools, does not create a direct conflict of interest for the Adviser, as the Adviser does not
receive compensation from these tools based on client recommendations.
However, the Adviser recognizes that reliance on third-party data and technology introduces potential risks related to data
accuracy and bias. The Adviser maintains policies and procedures designed to ensure that all recommendations are made
in the best interest of clients and are not unduly influenced by such tools.
Execution capability
Commission rates and transaction costs
Financial stability
Quality of service
Research and technology support
ITEM 12: BROKERAGE PRACTICES
A. Selection of Broker-Dealers and Best Execution
Clients may specify a broker-dealer to be used, or Seaside Advisory Services, Inc. (“Seaside”) may recommend a broker-
dealer. In recommending a broker-dealer, Seaside considers factors such as:
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Seaside has a fiduciary duty to seek best execution, meaning the most favorable terms reasonably available under the
circumstances.
Clients should be aware that they may pay commissions or fees that are higher or lower than those available through
other broker-dealers.
Research and Other Economic Benefits
Seaside does not use client brokerage commissions (soft dollars) to obtain research or other products or services.
However, Seaside receives certain economic benefits from its custodial relationship with Charles Schwab & Co., Inc.
(“Schwab”), including access to technology, research, and practice management resources. These benefits are provided
without direct cost but create a conflict of interest, as they may incentivize Seaside to recommend Schwab.
Seaside may be unable to seek best execution
Transactions may be executed at less favorable prices
Commissions or costs may be higher
Trade aggregation may not be possible
Portfolio reporting capabilities may be limited
Directed Brokerage
Seaside may permit clients to direct brokerage to a specific broker-dealer.
Clients who direct brokerage should understand:
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Clients must acknowledge in writing that directing brokerage may impact execution quality and overall results.
B. Custodial Platform – Charles Schwab & Co., Inc.
Seaside participates in the institutional advisor program offered by Charles Schwab & Co., Inc., a registered
brokerdealer and member FINRA/SIPC. Schwab provides services including:
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Custody of client assets
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Trade execution
Clearing and settlement
Access to trading platforms and tools
Seaside may recommend Schwab to clients for custody and brokerage services.
Research, software, and technology tools
Trading and portfolio management systems
Block trading capabilities
Fee billing services
Access to institutional investment options
Discounts on compliance, marketing, and operational services
Economic Benefits and Conflicts
Through its participation in Schwab’s program, Seaside receives access to:
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Some of these benefits may not directly benefit client accounts but assist Seaside in operating its business.
While these benefits are not dependent on directing a specific amount of brokerage, they create a potential conflict of
interest, as they may influence Seaside’s recommendation of Schwab.
Seaside addresses this conflict by adhering to its fiduciary duty to act in the best interest of clients.
More favorable pricing
Lower transaction costs
More efficient execution
Clients direct brokerage
Trade timing differs
Order sizes vary
C. Aggregation of Trades
When appropriate, Seaside may aggregate (or “bunch”) transactions for multiple client accounts to seek:
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When trades are aggregated, securities are allocated among client accounts in a fair and equitable manner. However,
aggregation may not be possible in all cases, particularly where:
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When trades are not aggregated, clients may receive less favorable execution.
ITEM 13: REVIEW OF ACCOUNTS
A. Account Reviews
Seaside Advisory Services, Inc. (“Seaside”) reviews client accounts and financial plans on an ongoing basis and at least
annually, consistent with the Advier’s investment strategies. Reviews may occur more frequently as warranted by market
conditions, changes in client circumstances, or portfolio activity. Account reviews may also be conducted upon client
request. Reviews are conducted by Shawn Orser, President, and/or Advisory Representatives, including Darlene Maza,
Alison Farrin, and Cody Laidlaw.
Financial planning engagements are reviewed in connection with the preparation and delivery of the financial plan.
Additional reviews may occur if the client engages Seaside for ongoing financial planning services.
Statements and Reports
Clients receive account statements directly from their qualified custodian, which detail holdings, transactions, and
account values.
In addition, Seaside provides clients with quarterly reports, which may include:
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Portfolio summaries
Performance reports
Asset allocation breakdowns
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Billing summaries
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Clients are encouraged to compare the information provided in Seaside’s reports with the statements received from the
custodian.
Review Triggers
Seaside may conduct additional reviews when material changes occur, including but not limited to: Changes in
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a client’s financial situation
Changes in investment objectives or risk tolerance
Significant market events
Changes in investment strategy or holdings
Each client account is reviewed by the Advisory Representative primarily responsible for that relationship.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
Economic Benefits from Third Parties
Seaside Advisory Services, Inc. (“Seaside”) receives certain economic benefits from Charles Schwab & Co., Inc.
(“Schwab”) in the form of support products and services made available to Seaside and other independent investment
advisers whose clients maintain accounts at Schwab.
These products and services, how they benefit Seaside, and the related conflicts of interest are described in Item 12
(Brokerage Practices).
The availability of these products and services is not contingent upon Seaside recommending or purchasing specific
securities for client accounts. Client Referrals
Seaside does not compensate any non-advisory personnel, solicitors, or promoters for client referrals. Additionally,
Seaside does not receive compensation from third parties for client referrals.
The amount of the fee
The formula used to calculate the fee
The fee calculation itself
The assets under management on which the fee is based
The time period covered by the fee
The name of the custodian
ITEM 15: CUSTODY
Seaside Advisory Services, Inc. (“Seaside”) does not take physical custody of client funds or securities. However, Seaside is
deemed to have limited custody of client assets solely because it is authorized to deduct advisory fees directly from client
accounts.
When advisory fees are deducted directly from client accounts at the qualified custodian, Seaside complies with the
following safeguards: A. Written Authorization
Seaside obtains written authorization from each client to deduct advisory fees from accounts held at a qualified custodian.
B. Notice to Custodian
Seaside provides the qualified custodian with written notice of the amount of the fee to be deducted from the client’s
account.
C. Invoice to Client
Seaside sends the client a written invoice, including:
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This invoice is sent concurrent with or prior to the deduction of fees.
Custodian Statements
Client assets are held at qualified custodians (such as broker-dealers), which send account statements directly to clients at
least quarterly.
Clients are strongly encouraged to review these statements carefully.
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Additional Reporting
In addition to custodian statements, Seaside provides clients with periodic reports, typically on a quarterly basis. Clients
are encouraged to compare the information contained in Seaside’s reports with the statements received directly from the
custodian.
ITEM 16: INVESTMENT DISCRETION
Seaside Advisory Services, Inc. (“Seaside”) provides discretionary investment advisory services to clients. Discretionary
authority is granted by the client through the Investment Advisory Agreement.
Where discretionary authority has been granted, Seaside is authorized to manage the client’s account and make
investment decisions without prior consultation with the client, including:
The selection of securities to be bought or sold
The timing of transactions
The amount of securities to be purchased or sold
Discretionary authority is exercised in a manner consistent with the client’s investment objectives, guidelines, and any
restrictions outlined in the client’s agreement or Investment Policy Statement.
Clients may impose reasonable restrictions on the management of their accounts, which must be communicated to
Seaside in writing.
ITEM 17: VOTING CLIENT SECURITIES
Seaside does not have authority to vote client securities and does not provide proxy voting services.
Clients retain responsibility for voting proxies for securities held in their accounts. Proxy materials and other shareholder
communications are sent directly to clients by the qualified custodian (such as Charles Schwab & Co., Inc.) or the issuer’s
transfer agent.
Clients may contact Seaside with questions about proxy materials; however, Seaside does not provide advice or
recommendations regarding proxy voting.
ITEM 18: FINANCIAL INFORMATION
Balance Sheet
Seaside Advisory Services, Inc. (“Seaside”) does not require or solicit prepayment of fees of more than $500 per client, six
months or more in advance. Accordingly, Seaside is not required to include a balance sheet with this brochure.
Financial Condition
Seaside does not have any financial condition that is reasonably likely to impair its ability to meet its contractual
commitments to clients. Bankruptcy
Seaside has not been the subject of a bankruptcy petition at any time during the past ten (10) years.
ITEM 19: REQUIREMENTS FOR STATE REGISTERED ADVISERS
Principal Executive Officers and Management Persons
The education and business background of Seaside Advisory Services, Inc.’s (“Seaside”) principal executive officers and
management persons, including Shawn Christopher Orser and Darlene Marie Maza, are described in their respective Form
ADV Part 2B Brochure Supplements.
Other Business Activities
Information regarding other business activities of Seaside’s management persons is disclosed in their respective Form ADV
Part 2B Brochure Supplements.
Performance-Based Fees
Seaside does not charge performance-based fees (fees based on a share of capital gains or capital appreciation of client
assets).
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Disciplinary Information
Seaside and its management persons have not been involved in any arbitration, civil, self-regulatory organization, or
administrative proceeding that is material to a client’s evaluation of the firm or its management.
Material Relationships with Issuers of Securities
Shawn Orser serves as an Independent Trustee of the Collaborative Investment Series Trust. In this role, he participates
in oversight of the Trust’s operations, including financial reporting, internal controls, and audit processes. Shawn Orser
also serves as an independent director of Belpointe REIT. In this capacity, he provides oversight on matters including
corporate governance, strategy, risk management, and financial controls.
These roles may present a conflict of interest if Seaside recommends investments associated with these entities. Seaside
addresses this conflict by adhering to its fiduciary duty to act in the best interest of clients and by fully disclosing such
relationships.
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