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Dean Financial Services, LLC
3500 Pentagon Boulevard, Suite 200
Beavercreek, Ohio 45431
Telephone: 937-222-9531
Email: info@chdean.com
Web Address: www.chdean.com
March 27, 2026
Part 2A of Form ADV: Firm Brochure
This brochure provides information about the qualifications and business practices of Dean
Financial Services, LLC ("DFS"). If you have any questions about the contents of this brochure,
please contact us at 937-222-9531 or info@chdean.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
DFS is a registered investment adviser. Registration as an Investment Adviser does not imply any
level of skill or training. The oral and written communications of an Adviser provide you with
information from which you can determine whether to hire or retain an Adviser.
Additional information about DFS and its representatives is also available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by our name or our CRD registration number
(CRD #129679).
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Item 2 Material Changes
Dean Financial Services, LLC’s most recent Form ADV Part 2A Brochure was dated March 26, 2025. Since that
time, this Brochure has been updated in connection with our annual amendment to reflect current information,
including updates to assets under management, dates, and certain clarifying disclosures.
There have been no material changes to Dean Financial Services, LLC’s advisory business, ownership, fee
structure, disciplinary history, custody practices, or conflicts of interest since the prior annual amendment.
In accordance with SEC rules, we will provide existing clients with a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our fiscal year. We may also provide updated disclosure
information at other times as required by applicable law.
Clients may request a current copy of this Brochure at any time, without charge, by contacting us at 937-222-9531
or info@chdean.com.
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Item 3
Table of Contents
Item 1
Cover Page
1
Item 2
Material Changes
2
3
Item 3
Table of Contents
4
Item 4
Advisory Business
Item 5
Fees and Compensation
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Item 6
Performance-Based Fees and Side-By-Side Management
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Item 7
Types of Clients
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9
Disciplinary Information
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Item 10
Other Financial Industry Activities and Affiliations
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Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12
Brokerage Practices
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Item 13
Review of Accounts
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Item 14
Client Referrals and Other Compensation
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Item 15
Custody
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Item 16
Investment Discretion
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Item 17
Voting Client Securities
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Item 18
Financial Information
12
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Item 4 Advisory Business
Dean Financial Services, LLC, an Ohio limited liability company, is an investment advisory firm registered with the
Securities and Exchange Commission. C.H. Dean, LLC began conducting business in 1965 as a financial services
firm, and in 1975 the family-owned business was incorporated. In 2003, Dean Financial Services, LLC, formerly
operating as a division of C.H. Dean, LLC, was organized into a wholly owned subsidiary of C.H. Dean, LLC.
C.H. Dean, LLC is the sole LLC member of Dean Financial Services, LLC. The Dennis D. Dean Trust and the
Terence M. Dean Trust each own 25% or more of The C.H. Dean Companies, LLC, the holding company of C.H.
Dean, LLC.
Dean Financial Services ("DFS") offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
The Investment Consulting Group of DFS provides comprehensive investment consulting services by providing an
institutional style portfolio management for its clients. These services include due diligence in the research of money
managers and mutual funds, asset allocation study, preparation of an investment policy statement/guidelines,
rebalancing analysis of the client's portfolio, performance monitoring, and consultation on asset allocation and
mutual fund selection. Our firm provides advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a client's
particular circumstances are established, we develop a client's investment policy statement/guidelines and create
and manage a portfolio based on that policy. During our data-gathering process, we assess the client's individual
objectives, time horizons, risk tolerance, and liquidity needs.
We generally manage these advisory accounts on a discretionary basis, although the client is usually given the
opportunity to review the proposed investment plan comprised of either mutual funds and/or money managers.
Account supervision is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income,
or growth and income), as well as tax considerations.
We monitor the performance of the selected mutual funds and/or registered investment adviser(s) and periodically
review with the client. Based on this analysis and review, rebalancing or replacement of a mutual fund or registered
investment advisor may be deemed necessary. If we determine that a particular selected registered investment
adviser(s) might not be providing sufficient management services to the client, we may suggest that the client
contract with a different registered investment adviser and/or program sponsor.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors.
Our affiliate, Dean Investments, provides portfolio management services to the Dean Small Cap Value Fund, the
Dean Mid Cap Value Fund, and the Dean Equity Income Fund (the "Dean Funds"), mutual funds registered under
the Investment Company Act of 1940. Dean Investments serves as the investment manager for the Dean Funds,
and Dean Capital Management ("DCM"), also an affiliate, serves as sub-adviser. The Dean Funds, as well as
unaffiliated mutual funds, may be recommended as part of the mutual fund selection for a client's asset allocation.
Investors should refer to the Dean Fund's or other mutual fund’s prospectus and Statement of Additional Information
("SAI") for important information regarding objectives, investments, time-horizon, risks, fees, and additional
disclosures. Prior to making any investment in a mutual fund, investors and prospective investors should carefully
review these documents for a comprehensive understanding of the terms and conditions applicable to this
investment.
Dean Investments also provides individualized portfolio management services and may be recommended as part
of any third-party money manager selection for a client's asset allocation, if appropriate for the client. When third
party money managers are used, clients should refer to the selected registered investment adviser's Firm Brochure
or other disclosure document for a full description of their services offered.
Clients of Dean Financial Services may be in a wrap fee program. Dean Financial Services utilizes the same
investment strategy as its other portfolio management services described in this brochure. Dean Financial Services
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is not a sponsor of the wrap fee programs, but third-party money managers that DFS uses may participate as an
investment manager in a wrap program and receive a portion of the wrap fee for their portfolio management
services.
FINANCIAL PLANNING
DFS may also provide financial planning services. Financial planning is an evaluation of a client's current and future
financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans.
Through the financial planning process, all questions, information, and analysis are considered as they impact and
are impacted by the entire financial and life situation of the client.
In general, the financial plan primarily addresses any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate information and financial goals.
• TAX & CASH FLOW: We analyze the client's income tax and spending and planning for past, current and future
years; then illustrate the impact of various investments on the client's current income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
•
We gather required information through personal interviews. Information gathered includes the client's current
financial status, tax status, future goals, return objectives and attitudes towards risk. We carefully review documents
supplied by the client and prepare a written report. Should the client choose to implement the recommendations
contained in the plan, we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is entirely at the client's discretion.
RETIREMENT PLAN CONSULTING SERVICES
For purposes of this Brochure, “retirement plan consulting” refers solely to investment‑related consulting and
fiduciary advisory services with respect to the plan’s investment platform. These fiduciary advisory services are
limited to advice related to the selection and monitoring of plan investment options, the construction and oversight
of investment platforms and model portfolios made available to plan participants, and the development and
maintenance of investment policy statements. These services are provided in connection with participant‑directed
retirement plans. DFS generally does not act as the plan administrator, named fiduciary, or trustee of retirement
plans. Retirement plan administration services, where applicable, are performed by an independent third‑party
administrator and are not provided by DFS except pursuant to a separate agreement.
We also provide several plan level advisory services separately or in combination. While these services are primarily
structured for pension, profit sharing and 401(k) plans, we also offer similar services, where appropriate, to
individuals and trusts, estates, and charitable organizations. Retirement Plan Consulting Services are comprised
of four distinct services. Clients may choose to use any or all of these services.
Investment Policy Statement Preparation (hereinafter referred to as ''IPS''): We will meet with the client (in person
or over the telephone) to develop what we feel is an appropriate investment strategy that reflects the plan sponsor's
stated investment objectives for management of the overall plan. Our firm then prepares a written IPS detailing
those needs and goals, including a plan under which these goals are to be achieved. The IPS also lists the criteria
for selection of investment vehicles as well as the procedures and timing interval for monitoring of investment
performance.
Selection of Investment Vehicles: We assist plan sponsors in constructing appropriate asset allocation models. We
will then review various mutual funds (both index and managed) to assess which investments are appropriate
relative to the client's IPS. The number of investments to be recommended will ultimately be determined by the
client, based on the IPS.
Monitoring of Investment Performance: We monitor client investments based on the procedures and timing intervals
delineated in the IPS. We will also provide oversights related to the client's portfolio and will make recommendations
to the client as we feel are appropriate relative to market factors and client's needs.
Employee Communications: For pension, profit sharing and 401(k) plan clients with individual plan participants
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exercising control over assets in their own account (''self-directed plans''), we may also provide annual educational
support and investment workshops designed for the plan participants. The nature of the topics to be covered will
be determined by us and the client under the guidelines established in ERISA Section 404(c). The educational
support and investment workshops will not provide plan participants with individualized, tailored investment advice
or individualized, tailored asset allocation recommendations. However, we do offer to meet with participants on an
individual basis.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we were actively managing $382.0 million of clients' assets on a discretionary basis,
calculated consistent with Form ADV instructions. Dean Financial Services does not currently manage assets on
a non-discretionary basis.
Item 5
Fees and Compensation
MANAGEMENT AND CONSULTING FEES
The fee for discretionary portfolio management, retirement plan consulting and portfolio management using third
party money managers, are charged as a percentage of assets under management, according to the following
standard fee schedule:
Account Size
First $500,000
Next $500,000
Next $1,500,000
Next $2,500,000
Next $5,000,000
Quarterly Rate
.2500%
.1875%
.1500%
.1250%
.0875%
Annual Rate
1.00%
0.75%
0.60%
0.50%
0.35%
Although DFS has established the aforementioned standard fee schedule, we retain the discretion to negotiate
alternative fees on a client-by-client basis based on a number of factors. These factors include the complexity of
the client, assets to be placed under management, anticipated future additional assets, related accounts, portfolio
style, account composition, and reports, among other factors. A client's actual fee is detailed in the contract between
DFS and the client.
Clients of DFS who also invest in the Dean Funds will pay only those fees charged to investors by the Dean Funds,
i.e., the value of the client's investment in the Dean Funds is excluded from our quarterly portfolio management fee
calculation.
GENERAL INFORMATION
Calculation of Advisory Fee: Fees are determined by calculating the market value of each portfolio (including
money market funds) as of the last day of the preceding quarter, multiplied by the annual management fee and
prorating that amount over the actual number of days in the quarter. Quarterly fees are billed in advance and
invoices are generated at the beginning of each quarter. DFS may either invoice the clients directly, or the client
may direct the custodian to debit the client account to pay the advisory fee, at the client's choice and direction.
Where portfolios are managed for several related entities, DFS may combine quarterly values of the related
portfolios for fee computation purposes. Fee deduction authority alone does not constitute custody, and safeguards
are in place as described in Item 15.
Termination of the Advisory Relationship: Any client of DFS who wishes to terminate our services must provide
written notification of the termination. As disclosed above, management fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be promptly refunded. In calculating a
client's reimbursement of fees, we will prorate the reimbursement according to the number of days remaining in the
billing period.
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Mutual Fund and Other Fees: All fees paid to DFS for investment advisory services are separate and distinct from
the fees and expenses charged by mutual funds and/or ETFs to their shareholders. These fees and expenses are
described in each fund's prospectus. These fees will generally include a management fee, a possible distribution
fee, and other fund expenses as described in the prospectus. Clients are also responsible for the fees and expenses
charged by custodians and imposed by broker dealers. Please refer to the "Brokerage Practices" section (Item 12)
of this Form ADV for additional information.
Wrap Fee Programs and Separately Managed Account Fees: Clients participating in a separately managed
account program using a third-party manager may be charged various program fees in addition to the advisory fee
charged by our firm. Such fees may include the investment advisory fees of the independent advisers, which may
be charged as part of a wrap fee arrangement. In a wrap fee arrangement, clients pay a single fee for advisory,
brokerage and custodial services, and so portfolio transactions are executed without a commission charge pursuant
to the wrap fee arrangement. Although DFS does not sponsor or act as a manager of a wrap fee program, third
party managers we use may do so.
Item 6 Performance-Based Fees and Side-By-Side Management
DFS does not charge performance-based fees (fees based on a share of capital gains on or capital appreciation of
the assets of a client) and therefore does not simultaneously manage performance-based and non-performance-
based accounts.
Item 7 Types of Clients
DFS provides advisory services to individuals, retirement plans, charitable organizations, and businesses.
Although the firm has no published minimum account requirements, the firm reserves the right not to accept certain
accounts based on the size of the account and the nature of the services being provided.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
In formulating our investment advice, Dean Financial Services performs asset allocation analysis via the use of
performance related information obtained through Zephyr, a third-party service provider. Mutual funds and
separately managed accounts are analyzed on a mean variance method utilizing PSN, Zephyr, and Morningstar.
Our analysis methods rely on the assumption that these third-party sources of information are providing accurate
and unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that our
analysis may be compromised by inaccurate or misleading information. Our general investment strategy is to build
well diversified portfolios while attempting to reduce overall investment risk and volatility.
To implement this strategy, we typically create portfolios using individual equities, bonds, and mutual funds, but
may sometimes also use ETF's (exchange traded funds) and other types of investments. We will allocate portfolios
among various investments taking into consideration the overall investment objectives of the particular strategy or
client. We may also use third party money managers to manage a portion of your portfolio. We generally make long
term security purchases but may also make short term purchases or take other tactical actions. Because some of
these investment strategies involve certain additional degrees of risk, they will only be recommended when
consistent with the client's or strategy's investment objectives.
Investing in securities involves risk of loss that clients should be prepared to bear. Such risks include market risk,
interest rate risk, currency risk, political risk, business risk, and strategic risk, among others. Certain trading
strategies can affect investment performance through increased brokerage and other transactions.
Because of the inherent risk of loss associated with investing, we are unable to represent, guarantee, or even imply
that our services and methods of analysis can or will predict future results, successfully identify market cycles, or
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insulate you from losses due to market declines. Each client's propensity for risk, however, is evaluated, documented,
and considered throughout the portfolio management process.
No investment strategy can assure a profit or avoid a loss.
including
for portfolio management,
Dean Financial Services relies on information technology systems and third‑party service providers to conduct its
advisory business,
trading, recordkeeping, reporting, and client
communications. These systems and services may be subject to cybersecurity risks, including unauthorized
access, system failures, data breaches, cyber‑attacks, or other events that could compromise the confidentiality,
integrity, or availability of client information or disrupt the Firm’s operations.
While Dean Financial Services maintains policies, procedures, and safeguards designed to protect client
information and mitigate cybersecurity and operational risks, no technology or security system is completely secure,
and no safeguards can eliminate all risks. Cybersecurity incidents or operational disruptions may result in financial
losses, the inability to transact business, violations of applicable privacy or other laws, reputational harm, or other
adverse effects.
In addition, the Firm’s reliance on third‑party service providers, including custodians, brokers, data providers, and
other vendors, exposes clients to risks related to the operational and cybersecurity practices of those third parties,
which are outside the Firm’s direct control. Clients should be aware that such risks may adversely affect their
accounts, even when the Firm has taken reasonable steps to select and monitor service providers.
Dean Financial Services maintains written cybersecurity and information security policies designed to address
these risks, which are reviewed and updated as appropriate; however, such policies and safeguards cannot
eliminate all cybersecurity or operational risks.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be considered material to the evaluation of the firm or the integrity of its management.
DFS currently does not have any legal or disciplinary events required to be reported under applicable Form ADV
Brochure regulatory guidelines.
Item 10 Other Financial Industry Activities and Affiliations
DFS is wholly owned by C.H. Dean, LLC, which also wholly owns Dean Investment Associates, LLC ("DIA") and
partially owns Dean Capital Management, LLC ("DCM"), both of which are also SEC registered investment advisers.
DIA may make investment management services available to DFS and DFS clients. Such services are distinct from
those provided by DFS and are provided for separate compensation. Clients are not required to engage in any
services offered by our affiliate. No fee referral arrangement exists between DIA and DFS. Any affiliated services
are provided pursuant to separate agreements, and appropriate disclosure is made when such services are offered
or provided. DFS registered representatives may also be registered representatives for DIA.
DCM provides sub-advisory services to DIA pursuant to a Sub-Advisory Agreement between the two firms. Under
the sub-advisory agreement, DCM is responsible for making all investment decisions within the selected strategies
indicated in the agreement related to DIA client accounts and mutual funds. The two firms also have a services
agreement whereby DIA provides trading and other back-office support to DCM related to the sub-advised accounts
and related to DCM's accounts. DIA personnel are subject to DIA's supervision, and DCM personnel are subject to
DCM's supervision.
Non-advisory financial services provided by DFS may be recommended to our advisory clients for whom it is
appropriate. These services include wealth management, accounting, and retirement plan services and are
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provided for separate compensation. Clients are not required to engage in any of these additional services. There
are no referral fee arrangements for these services. Any additional services are provided pursuant to separate
agreements, and appropriate disclosure is made when such services are offered or provided.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics: Dean Financial Services has adopted a Code of Ethics expressing the firm's commitment to ethical
conduct. Dean Financial Services' Code of Ethics describes the firm's fiduciary duties and responsibilities to clients,
and practices for reviewing the personal securities transactions of supervised persons with access to client
information. The Code also requires compliance with applicable securities laws, addresses insider trading, and
covers possible disciplinary measures for violations. Dean Financial Services will provide a complete copy of its
Code of Ethics to any client upon request to the Chief Compliance Officer.
Trading Conflicts of Interest: Individuals associated with Dean Financial Services are permitted to buy or sell
securities for their personal accounts identical to or different than those recommended to clients. However, no
person employed by Dean Financial Services is allowed to favor his or her own interest over that of a client or make
personal investment decisions based on the investment decisions of advisory clients.
In order to address potential conflicts of interest, Dean Financial Services requires that associated persons with
access to advisory recommendations provide annual securities holdings reports and quarterly transaction reports
to the firm's Chief Compliance Officer. Dean Financial Services also requires prior approval from the Chief
Compliance Officer for investing in any IPOs or private placements (limited offerings).
The firm's retirement plan, corporate investments, and individual portfolios of some employees of our firm are
managed by our affiliate, Dean Investments. The management of these portfolios is carried out by portfolio
managers using the same strategies, guidelines, methodologies, and procedures used for Dean Investments
clients. Our employees have no direct control over the timing of purchases and sales for their portfolios. These
proprietary and employee accounts are included in aggregations of trades.
Our affiliate, Dean Investments, is the investment adviser to the Dean Funds. When appropriate, Dean Financial
Services may recommend the Dean Funds, a series of the Unified Series Trust, to clients, particularly where clients
may not meet the size limits of a separately managed account, or where a separately managed account may not
be a cost-effective option. When our affiliated mutual funds are recommended, non-affiliated mutual fund
alternatives in the same style can also be provided upon request.
Recommending the Dean Small Cap Value Fund, the Dean Mid Cap Value Fund or the Dean Equity Income Fund
is a potential conflict of interest due to our affiliate's investment advisory relationship to these funds. This affiliation
may give us an incentive to select or recommend a Dean Fund regardless of whether it is in our client's interests.
If we recommend a Dean Fund, our policy is to a) only do so when we feel that it is in the best interests of the client,
b) make the client aware of our affiliation, c) give the client an opportunity to opt out, and d) not charge additional
advisory or management fees on Dean Fund holdings.
Affiliated services, if any, are offered pursuant to separate agreements and are subject to appropriate disclosure,
consistent with the affiliations described in Item 10 of this Brochure.
As disclosed in the preceding section of this Brochure (Item 10), related persons of our firm may also be separately
registered as investment adviser representatives of an affiliated registered investment adviser. Please refer to Item
10 for a detailed explanation of these relationships.
Item 12 Brokerage Practices
DFS and its affiliates require all client assets be maintained in an account at a non-affiliated "qualified custodian",
generally a broker dealer or bank, who may be used for executing trades related to the account. Other brokers may
also be used for trading in addition to the custodian.
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Clients are not required to use a particular broker or custodian, but most clients request us to use a specific broker
for their account. DFS routinely recommends that clients use Charles Schwab & Co. (Schwab) or Fidelity
Investments Inc. (Fidelity) for trade execution and custodial services. When the client selects the broker (directed
brokerage), the client negotiates the commission rate to be paid on transactions or pays Schwab's or Fidelity's
established commission rates. When our client negotiates a commission rate or pays an established rate, we inform
our client in our Investment Consulting Agreement that the rate may be higher than what we may customarily obtain.
Also, it's possible our clients who direct brokerage may not be able to participate in any aggregation of orders. By
directing brokerage, the client may be unable to achieve the most favorable execution of client transactions and
may incur more costs to execute trades. Not all advisers require clients to direct brokerage.
When recommending or selecting brokers or custodians for its clients, DFS considers many different factors
including quality of service, services offered, execution quality, transaction costs, reputation of the firm, financial
resources, jurisdiction registration status, and stability, among others.
In determining the reasonableness of a broker's compensation, the overall cost to our clients is considered relative
to the benefits received, both directly and indirectly, from the broker. Clients receive various services directly from
our custodians and brokers, and costs will vary depending on the custodian or broker used. Services which benefit
clients directly include access to a broad range of investment products, execution of securities transactions, and
asset custody. The investment products available through our custodians include some to which we might not
otherwise have access or that would require a significantly higher minimum initial investment by clients.
DFS and its affiliates may also receive some benefits when our clients use a particular custodian or broker. Our
custodians and brokers provide us and our clients with access to its institutional brokerage services which may not
be available to retail customers. Our custodians and brokers also make available various support services, some
of which may help us manage or administer our clients' accounts, while others may help us manage and grow our
business.
Those services that could potentially help us manage or administer client accounts could include investment
research, which we may use to service all or a substantial number of our clients' accounts, as well as hardware,
software and other technology that provide access to client account data, facilitate trade execution for multiple client
accounts, provide pricing and other market data, facilitate payment of our fees from clients' accounts, and assist
with back-office functions, recordkeeping, and client reporting.
The availability of these services from our custodians or brokers could benefit us and our affiliates because we do
not have to produce or purchase them ourselves. Of course, this may give us an incentive to select or recommend
a custodian or broker based on our interests rather than our client's best interest. We believe, however, that our
selections and recommendations related to brokers and custodians are in the best interests of our clients, and are
primarily supported by the scope, quality, and price of their services.
In the past fiscal year, DFS did not direct trades to a particular broker-dealer pursuant to a formal soft dollar
arrangement but may have received some of the incidental benefits detailed above, as well as an indirect benefit
of our affiliate receiving some direct research benefits. It is our belief that our clients did not pay higher brokerage
commissions for these benefits. These benefits are not client-specific and assist in our management process of all
accounts.
DFS currently does not receive any additional benefits from directing brokerage. Dean Investments, our affiliate,
currently has a commission rebate agreement with Bloomberg, whereby a rebate may be applied toward the cost
of Bloomberg's Professional Services subscription. There are no additional commission costs to be included in
Bloomberg's rebate agreement.
As a matter of policy and practice, Dean Financial Services does not generally block client trades due to our
individualized portfolio management process and, therefore, we implement client transactions separately for each
account. Consequently, certain client trades may be executed before others, at a different price and/or commission
rate. Additionally, our clients may not receive volume discounts available to advisers who block client trades.
Dean Financial Services ensures that all clients are reimbursed should a loss occur as a result of a trading error.
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Positive trading errors may be used to offset negative trading errors in the Adviser's trading error account
maintained at the relevant broker-dealer. As a result, Dean Financial Services may receive a benefit when a trading
error results in a gain.
Item 13 Review of Accounts
INDIVIDUAL PORTFOLIO MANAGEMENT
Reviews: The frequency of review of individual account holdings can vary depending on the type of account, the
investment strategy employed, the types of securities held, and market conditions. Generally though, investment
strategies implemented in client accounts are monitored at least quarterly, taking into account overall asset
allocations and market changes.
DFS communicates with their clients to review their needs and objectives typically on an annual basis or at the
request of the client. Such reviews are conducted by the investment advisory representative assigned to the
particular account.
For accounts using third party money managers, clients should also refer to the independent registered investment
adviser's Firm Brochure (or other disclosure document used in lieu of the brochure) for information regarding the
nature and frequency of reviews provided by that independent registered investment adviser.
Reports: DFS clients receive statements directly from the Fund administrator and/or from the independent
custodian at least quarterly. We urge you to review these reports carefully and to review market values and fee
calculations using the custodian or administrator's reports. DFS may also provide written reports to clients, which
may include portfolio performance, market and economic reviews, and discussion related to new holdings or
material changes to current holdings during the period.
RETIREMENT PLAN CONSULTING SERVICES
Reviews: DFS will review the client's IPS whenever the client advises us of a change in circumstances regarding
the needs of the plan. DFS will also review the investment options of the plan according to the agreed upon time
intervals established in the IPS. Such reviews will generally occur quarterly. These reviews relate to the plan’s
investment options and adherence to the investment policy statement and do not include retirement plan
administration services.
Reports: These client accounts will receive reports as contracted for at the inception of the advisory relationship.
Item 14 Client Referrals and Other Compensation
DFS currently has a limited, ongoing referral arrangement with an unaffiliated firm pursuant to which DFS receives
a cash referral fee equal to a percentage of the advisory fees paid by a client to that firm. This arrangement applies
to a single, existing client relationship that pre-dates the current annual amendment.
DFS does not anticipate referring additional clients under this arrangement. Clients are not obligated to engage the
referred firm, and the existence of this referral arrangement is disclosed to the affected client.
DFS may receive economic benefits from brokers or custodians in the form of the support products and services
that are made available to investment advisers. These products and services, how they benefit us, and the related
conflicts of interest are described in Item 12 above. The availability to us of these products and services is not based
on us giving particular investment advice, such as buying particular securities for our clients.
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Item 15 Custody
DFS does not hold client funds or securities, but instead requires that they be held by a third-party custodian. DFS
and its affiliates may, however, have limited control in some instances to trade on your behalf, to deduct our advisory
fees from your account with your authorization, or to request disbursements to you. DFS may also be considered
to have custody related to trustee and bill payment services it provides.
Clients will receive account statements directly from the custodian at least quarterly, which will be sent to the email
or postal mailing address provided. We urge you to carefully review these custodial statements when you receive
them.
Item 16 Investment Discretion
Investment management clients typically grant DFS the authority to determine what securities will be purchased,
retained, or sold in the client's account. Any discretionary authority accepted however is subject to the client's risk
profile, investment objectives, investment guidelines, etc., any of which may be limited by the client in writing.
DFS will not exercise any discretionary authority until it has been given authority to do so in writing. Such authority
is granted in the written agreement between DFS and the client, and in the written agreement with the third-party
custodian.
Item 17 Voting Client Securities
DFS accepts responsibility for voting proxies on behalf of clients. Clients may however retain this responsibility if
they prefer or may direct DFS with respect to the voting of specific proxies. Proxies for securities in any account
managed by a third-party manager will not be voted by DFS.
When voting proxies for clients, DFS will take into consideration factors which may affect the value of securities, and
vote proxies in a manner that in its opinion is in the best interest of the client. If in DFS’ opinion a material conflict of
interest exists related to its voting of a proxy, DFS will disclose the conflict and obtain the client's consent before
voting.
DFS utilizes an independent third-party proxy voting service to provide research, recommendations, and
administrative assistance in connection with proxy voting. The proxy voting service also provides a voting platform
and guideline templates to assist in the voting process. Proxies are voted in accordance with the Firm’s proxy voting
policies and procedures, and DFS retains discretion to vote proxies based on its own analysis or based on the
analysis of its affiliates, Dean Investments and DCM, where appropriate.
Dean Financial Services’ actual proxy voting policies and procedures are available from Dean Financial Services’
Chief Compliance Officer upon request. Clients may also request detail of how specific proxies related to their
account have been voted by contacting the Chief Compliance Officer.
Item 18 Financial Information
Registered investment advisers are required in this Item to provide you in certain situations with financial information
or disclosures about Dean Financial Services' financial condition. Dean Financial Services has no financial or
operating conditions which trigger such additional reporting requirements.
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