Overview
- Headquarters
- Mequon, WI
- Average Client Assets
- $1.8 million
- SEC CRD Number
- 153323
Fee Structure
Primary Fee Schedule (PART 2)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $2,000,000 | 1.00% |
| $2,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | and above | 0.65% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $11,250 | 1.12% |
| $5 million | $46,750 | 0.94% |
| $10 million | $79,250 | 0.79% |
| $50 million | $339,250 | 0.68% |
| $100 million | $664,250 | 0.66% |
Clients
- HNW Share of Firm Assets
- 76.32%
- Total Client Accounts
- 417
- Discretionary Accounts
- 417
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting
Regulatory Filings
Primary Brochure: PART 2 (2026-03-18)
View Document Text
DENALI WEALTH MANAGEMENT, INC.
1325 W. Towne Square Rd.
Mequon, WI 53092
Phone (414) 978-0020
www.denaliwm.com
FORM ADV – PART 2A BROCHURE
March 18, 2026
This brochure provides information about the qualifications and business practices of Denali Wealth
Management, Inc. (“DWM”). If you have any questions about the contents of this brochure, please contact
us at (414) 978-0020. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about DWM (CRD No. 153323), including a copy of its Form ADV Part 1, is
available on the SEC's website at www.adviserinfo.sec.gov.
DWM is a registered investment adviser. Registration of an investment adviser does not imply any certain
level of skill or training.
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Item 2 - Material Changes
There have been no other material changes to the information in this brochure since its last annual updating
amendment, filed February 19, 2025.
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Item 3 - Table of Contents
Item 2 - Material Changes ............................................................................................................................. 2
Item 3 - Table of Contents ............................................................................................................................ 3
Item 4 - Advisory Business ........................................................................................................................... 4
Item 5 - Fees and Compensation ................................................................................................................... 6
Item 6 - Performance Based Fees and Side-by-Side Management ............................................................... 9
Item 7 - Types of Clients/Minimum Account Size ....................................................................................... 9
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 9
Item 9 - Disciplinary Information ............................................................................................................... 10
Item 10 - Other Financial Industry Activities and Affiliations ................................................................... 10
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 10
Item 12 - Brokerage Practices ..................................................................................................................... 10
Item 13 - Review of Accounts and Reports ................................................................................................ 11
Item 14 - Client Referrals and Other Compensation ................................................................................... 11
Item 15 - Custody ........................................................................................................................................ 11
Item 16 - Investment Discretion.................................................................................................................. 11
Item 17 - Voting Proxies on Client Securities ............................................................................................ 12
Item 18 - Financial Information .................................................................................................................. 12
Privacy Policy ............................................................................................................................................. 13
Schedule 2B - Brochure Supplements ........................................................................................................ 15
Carl A. Valimont .................................................................................................................................. 16
Jeffrey A. Rochon ................................................................................................................................. 17
Mark A. Wierichs ................................................................................................................................. 18
Lane D. Valimont ................................................................................................................................. 19
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Item 4 - Advisory Business
Denali Wealth Management, Inc. (“DWM”) is an investment adviser registered with the U.S. Securities
and Exchange Commission (“SEC”). It is also notice-filed in various states. The firm provides counseling
and financial planning, asset management and investment counseling services to its clients. DWM became
registered as an investment adviser with the SEC in March 2010. DWM is owned by Carl A. Valimont.
DWM does not engage in any other business, or control any other firm.
The advisory services of DWM are described in detail below.
COUNSELING AND FINANCIAL PLANNING SERVICES
In designing a project or comprehensive financial plan, regardless of the complexity, DWM Representatives
will:
Interview the client, analyze the client’s financial needs, and assist the client in developing realistic
goals and objectives based on information provided by the client. The Representative may also
clarify planning problems and outline strategies designed to meet the client’s goals. A client may
retain DWM to perform a single non-recurring project, such as investment research or specific
investment advice, retirement planning or insurance analysis, or a comprehensive plan covering
these and other subjects. A client may also engage a Representative for projects that may require
annual or more frequent reviews if more complex long-term planning is needed.
Prepare an initial written project or comprehensive plan in the scope requested by a client based on
the information gathered during the client interview and needs evaluation. This plan may include
establishing a clear set of objectives, an outline of resources, a written investment policy statement,
an asset allocation model, strategy recommendations, retirement, estate, education, or insurance
planning, product recommendations, and steps to take for implementing advice provided.
Help the client implement the plan, including purchasing and/or selling securities and/or insurance
products.
Review the plan periodically in the scope and frequency agreed upon with the client.
The Representative may also, as needed, recommend changes to the client’s investment portfolio or plan,
either in writing or verbally. Changes in the client’s financial condition, personal circumstances, goals, or
general economic conditions may trigger changes in the plan. To the extent material changes have occurred
to a client’s circumstances or goals, or to the extent a client requests a new project, the client will be asked
to sign a new services agreement. The client may initiate contact and meet with the client’s Representative
as often as needed and the Representative will schedule conferences as needed, usually no less than
annually.
All planning is based on information provided by the client. It is the client’s responsibility to be certain
DWM has current and accurate information for the initial plan, and it is the client’s responsibility to inform
the Representative of material changes affecting the investments and planning strategies implemented.
ASSET MANAGEMENT SERVICES
DWM provides clients with portfolio management and reporting services by means of its Asset
Management Services program. Through the program, clients receive investment analysis, allocation
recommendations, monthly or quarterly statements reflecting holdings and transactions, quarterly
statements, and ongoing account monitoring services for a portfolio which may include stocks, bonds,
mutual funds, exchange-traded funds, private placements, and convertible securities. DWM will exercise
discretionary trading authority while providing services. This means that DWM Representatives will have
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authority to purchase and sell securities of their choice in the amounts and at the times they believe it is
suitable for a client’s account to do so. DWM may also recommend the use of third-party investment
managers to manage all, or a portion of the assets. Such managers will also have limited discretionary
trading authority to place orders.
The initial asset allocation recommendations are based on the financial information gathered from each
client including net worth, risk tolerance, financial goals and objectives, investment restrictions and overall
financial conditions. Based on this information, the client is provided with investment recommendations
designed to provide an appropriate asset mix consistent with the client’s objectives. The client’s portfolio
and its performance are monitored by the client’s Representative in light of the client’s stated goals and
objectives. The frequency of these reviews and transactions made for a client’s account are determined by
the Representative. DWM Representatives meet with the client on an as-needed basis, or at the request of
the client, to discuss the portfolio and other aspects of the service.
As a general rule, DWM believes that investing is best suited to those who believe in a long-term buy-and-
hold policy. Therefore, clients should not expect frequent investment changes in the portfolio. However, as
a result of monitoring the account, portfolio modifications will be made. DWM does not guarantee the
results of its management services, thus losses can occur from receiving services.
Although they generally do not exercise discretion to select brokerage firms, DWM Representatives
typically recommend the custodial services of Charles Schwab & Co., Inc. (“Schwab”).
As of December 31, 2025, DWM has $226,122,000 in total assets under management and provides
investment advisory services with respect to $541,123,000 of employee benefit fund assets.
INVESTMENT CONSULTING SERVICES
DWM also offers Investment Consulting Services. This service may include analysis of client's existing
assets, investment objectives, investments, asset allocation recommendations, selection and monitoring of
other managers or other investment-related matters. For clients having a large or highly-diversified
securities portfolio, DWM prepares written recommendations which assist a client in arriving at an asset
mix designed to achieve the client's investment objective. Clients decide which recommendations to accept
and implement and which recommendations to reject.
This service can also be used by retirement plan sponsors who need advice about preparing their investment
policy statement, evaluating plan investments, recommendations about alternative investments and
participant education. The scope of all retirement plan services are determined in advance and set forth in
the written contract between DWM and the plan's sponsor.
Like Asset Management Services, DWM does not guarantee results and losses can occur from receiving
Consulting Services
RETIREMENT PLAN ADVISORY SERVICES
DWM may enter into agreements with employers that provide qualified retirement plans (“Plan”) with
various advisory services. DWM typically provides the following services:
Investment advice to the Employer at a Plan Level -
review of the Plan’s Investment Policy Statement annually, including assessing the following: (a)
the criteria for selecting money managers and the due diligence procedures that the Plan followed
in selecting its money managers and/or mutual funds; (b) the basis for asset mix and rebalancing
limits: (c) the performance measurement criteria; (d) monitoring procedures of money managers
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and other investment-related venders; (e) composition and relevancy of quarterly performance
reports; (f) composition of custodial reports; and (g) termination procedures for money managers;
advise Client about mutual funds and other investment alternatives that are consistent with the
investment categories allowable under the Plan;
meet with representatives of Client, at intervals mutually acceptable to Client and DWM, to discuss
the Plan's investment performance and investment selections;
monitor investments in the Plan’s accounts with account custodians (each, an "Account”) and
change investment selections as DWM deems appropriate. Client grants DWM limited
discretionary authority and appoints DWM as agent and attorney-in-fact with respect to each
Account. Pursuant to such authorization, DWM may, in its sole discretion and at Client’s risk, open
brokerage and custodial accounts and accounts with third-party investment managers, purchase,
sell, exchange, convert and otherwise trade in the securities and other investments in an Account
on such markets, at such prices and at such commission as DWM believes to be in the best interest
of the Account. DWM shall also have authority to arrange for delivery and payment in connection
with transactions for each Account, and act on behalf of Client and in all other matters necessary
or incidental to the handling of the Account. This authorization does not grant DWM permission
to take delivery or possession of Client’s funds or securities except for fees due DWM;
prepare written performance and other reports in the scope and at the times mutually agreed upon
between Client and DWM;
conduct informational/educational group meetings with Plan participants at initial installation of
the Plan, and periodically thereafter in the scope and frequency mutually agreed upon between
Client and DWM regarding:
o general investment concepts;
investment objectives and performance of selected investments; and
o
investment allocations and strategies available to meet various investment objectives.
o
All advice provided by DWM and its Representatives is based upon the reliability of the information
provided to DWM by the Plan and its participants. It is the client’s responsibility to be certain DWM has
current and accurate information, and it is the client’s responsibility to inform the Representative of material
changes affecting the investments and planning strategies implemented so the Representative has them for
future reference.
Either the client or DWM may at any time request an audit of the Plan by an independent certified public
accountant, the fee for such audit will be paid by the party making the audit request.
Item 5 - Fees and Compensation
Fees paid to DWM are for DWM advisory services only. The fees do not include, for example, the fees
charged by third parties such as third-party managers, or accountants and attorneys assisting with providing
the client with accounting and legal advice. Commissions on transactions and other account fees will also
be charged by brokerage firms in accordance with the account’s brokerage firm’s normal commission
schedule. See Item 12, Brokerage Practices.
Prospective clients should be aware that in addition to DWM's advisory fees, each mutual fund in which a
client's assets are invested also pays its own advisory fees and other internal expenses which already have
been deducted from the fund's reported performance. Depending on the fund, a client may be able to invest
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directly in the shares issued by the fund with or without incurring any sales or third-party management fees.
Account maintenance fees are also deducted by the custodian.
In addition, there are tax effects pertaining to fund share redemptions, and other sales, made by DWM on
behalf of clients. Redemptions and sales are taxable events which may accelerate the recognition of capital
gains, and losses, and frequent redemptions and sales may result in short-term, rather than long-term, capital
gains and losses.
COUNSELING AND FINANCIAL PLANNING SERVICE FEES
Fees may be charged for Counseling and Financial Planning services on a fixed-fee per project basis, or on
an hourly fee basis. The hourly rate ranges from $150 to $500 depending on the complexity and nature of
the project. The hourly rate may be negotiated.
Fees are determined by each Representative by estimating the complexity of the client’s circumstances, the
level of skill required to perform the service, and the amount of time that will be required to perform
research, analysis, and plan preparation. The exact fee is disclosed to the client prior to contract signing.
One-half of the fee is payable upon commencement of services, with the balance due upon delivery of the
written plan or completion of counseling services. Payment arrangements are established in the services
agreement. The fee may be waived in whole or in part by a Representative or DWM at their sole discretion.
Each client retains the right to terminate the services agreement with DWM at any time, in writing and
without prior notice, for any reason. DWM retains the right to terminate any engagement at any time, for
any reason, by giving 10 days’ written notice. Any unearned pre-paid fee is returned to the client upon
termination.
The fees described above may change based on special situations such as an expansion of a project, increase
in the number of reviews, more specialized needs of the client, more complex planning, or more detailed
reporting. Before such a change is made, the client is given 10 days prior written notice and agrees to such
changes by signing a new services agreement, or an amendment thereto.
ASSET MANAGEMENT SERVICE FEES
Fees for Asset Management Services are calculated as a percentage of the total value of investments under
DWM’s management as set forth below. In addition to this advisory fee, there will be transactional,
administrative, servicing fees and commissions charged by the account custodian.
Annual Fee
Market Value of Account
First $500,000
Next $1,500,000
Next $3,000,000
Over $5,000,000
Equity/Balance
1.25%
1.00%
0.85%
0.65%
Fixed Income
0.40%
0.35%
0.30%
0.25%
In some cases, fees and payment periods may be negotiated. All fees due are set forth in each client’s
services agreement.
Advisory fees are payable quarterly in advance and are calculated on the basis of the market value of the
investment in the account, including any balances held in money market funds. DWM may, at its discretion,
combined related accounts for fee calculation purposes.
The fee for the initial quarter is pro-rated for the period that services are provided. Subsequent fees are
based upon the market value of the account as of the last business day of the previous quarter.
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Upon termination of the account, any pre-paid advisory fees will be prorated and any unearned fee will be
refunded. No pre-paid fee is returned for partial withdrawals by a client.
Fees payable to DWM are deducted from the client’s account when due and reports from the account’s
custodian show the fee debits. DWM will liquidate money market shares to pay the fee and, if money
market shares or cash value are not available, other investments will be liquidated. Authorization for the
deduction of fees this way is contained in the services agreement. The client’s periodic account statements
from the custodian disclose all amounts disbursed from the account, including advisory and service fees
paid. The client may terminate the authorization for automatic deduction of advisory fees payable to DWM
at any time by notifying DWM in writing.
DWM has the right to modify its fee schedule upon 30 days advance written notice to the client.
Any client services agreement may be terminated by a client without penalty upon delivery of written notice
to DWM. DWM may also terminate the agreement by written notice.
INVESTMENT CONSULTING SERVICE FEES
DWM's fee for providing Consulting Services can be charged hourly, on a fixed fee basis or as a percentage
of assets under management.
The hourly fee can range from $100 to $200 per hour depending on the complexity of the project and the
knowledge and experience needed to complete it. Prior to engagement, each client signs an agreement
which provides an estimate of the total fee for services. The amount of time for each project depends on the
nature and scope of the advice requested by the client, nature and number of investments in a client’s
portfolio, amount and nature of research required to complete the project. One half the quoted fee is due at
the time the service agreement is signed, with the balance due promptly after completion of the project.
The fixed or flat fee is determined much like the hourly fee and may vary by project. The fee is quoted in
advance and agreed upon at the time of signing the service agreement. One half the quoted fee is due at the
time the service agreement is signed, with the balance due promptly after completion of the project.
For percentage of asset based fees, the fee is payable quarterly in advance. The fees are calculated based
on the market value of the assets in the client's account. The fee can range from 0.2% to 1.0% depending
again on the complexity of the project and scope of services requested. The fee will be calculated in the
same manner as specified for Asset Management Services above.
In the event of contract termination, which can occur by ten (10) days advance written notice from one
party to the other, unearned prepaid fees are returned to the client. Clients are obligated to pay any earned
fee not yet paid. All fees for Consulting Services are negotiable.
Standard Record keeping fees are assessed monthly for retirement planning advice at a standard rate of
$100 per month and $1 per plan participant per month. This fee includes retirement plan design/review,
plan document preparation and amendments, on-going record keeping, on-line access, custody of assets,
quarterly participant statements, testing and 5500 tax preparation. Fees could vary if a third party is utilized.
Record keeping fees may be waived at management's discretion.
RETIREMENT PLAN ADVISORY SERVICES FEE
In return for providing Retirement Plan Advisory Services, DWM will charge an annual fee based on a
percentage of the value of Plan assets. The fee is negotiable but generally ranges from 0.10% to 1.0% of
the value of Plan assets. The fee is determined at the time of contract signing.
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Individual plan participants choosing to have their assets managed within the plan can do so through DWM
by separate investment management agreement. All fees paid to DWM for such a relationship would be
separate from fees paid by the Plan.
The fee is payable in arrears on a quarterly basis and is based on the Plan assets’ quarter-end value. Fees
for partial quarters are prorated. The fee is assessed and deducted from participant accounts or paid by the
plan sponsor. If paid by participants, a sale of holdings in the participant accounts for the fee will be made
on a prorated basis of the approximate value of the various investments in the account. The fee may be
amended by DWM upon 30-days’ advance written notice to client.
The client or DWM may terminate the services agreement upon 30-days’ advance written notice to the
other. Termination will not affect the liabilities or obligation of the client for work already completed. The
fee will be pro-rated based on the number of days left in the billing period.
OTHER COMPENSATION
DWM Representatives are also licensed to offer insurance products and will receive customary
commissions for the sale for such products should a client decide to make purchases through the
Representative. Client are free to purchase such products other than through the Representative. This
compensation creates a conflict of interest. All prospective and existing clients are hereby advised that this
conflict exists. Advisory fees are not reduced by the amount of sales compensation a Representative
receives, but Representatives may consider commissions as a factor when determining asset based fees.
Item 6 - Performance Based Fees and Side-by-Side Management
DWM does not charge any performance-based fees. All fees are disclosed above.
Item 7 - Types of Clients/Minimum Account Size
DWM makes advisory services available to a wide variety of clients including, but not limited to,
individuals, pension and profit sharing plans, trusts, estates, charitable organizations, corporations and other
business entities.
Although DWM does not generally impose any conditions for providing its services, DWM Representatives
may negotiate a minimum fee for all services.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
DWM's security analysis methods include, but are not limited to, fundamental analysis (evaluating
securities based upon its historical and projected financial performance); and cyclical analysis (determining
the desirability of an issue based upon the status of an issue within the price cycle the securities or similar
securities have followed historically).
DWM's main sources of information include, but are not limited to, financial newspapers, magazines,
research materials prepared by others, corporate rating services, annual reports prospectuses, public filings
and company press releases.
Neither DWM, nor the third party managers it may secure, guarantee the results of the advice given. Thus
significant losses can occur by investing in any security or by following strategy, including those
recommended or applied by DWM.
DWM may recommend exchange-traded funds (“ETF”). ETF shares are bought and sold at market price
unlike mutual funds. ETFs are subject to risks similar to those of stocks.
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Item 9 - Disciplinary Information
DWM does not have any disciplinary information to report regarding itself or any of its counselors or other
related persons.
Item 10 - Other Financial Industry Activities and Affiliations
DWM Representatives and employees of DWM may be licensed to sell insurance products through various
insurance companies. Clients are under no obligation to purchase or sell insurance through these related
persons. The commissions may be higher or lower than obtainable from other firms.
In connection with Carl A. Valimont’s purchase of equity in DWM to become the sole owner of DWM, a
loan has been provided to him under the terms of a promissory note which has been issued to Mr. Valimont
by a family member who is also a client. The loan was provided because of the familial relationship between
the two parties and is independent of any client/adviser relationship.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
When DWM Representatives make recommendations for the purchase of insurance, the Representative
may also be an insurance salesperson for certain insurance companies. The receipt of commissions in return
for insurance product purchases creates a conflict of interest for Representatives when they recommend the
purchase of such products to clients.
Representatives of DWM may buy or sell securities for themselves that they also recommend to clients.
Where a transaction for a Representative, or an account related to a Representative, is contemplated, a
client’s transaction is given priority. DWM has developed a Code of Ethics applicable to all persons who
have access to confidential client records or to recommendations being made for client accounts. Designed
to prevent conflicts of interest between the financial interests of clients and the interests of the firm’s staff,
the Code requires, among other procedures, such “access persons to obtain preapproval of certain securities
transactions, to report transactions quarterly and to report all securities positions in which they have a
beneficial interest at least annually. These reporting requirements allow supervisors at the firm to determine
whether to allow or prohibit certain employee securities purchases and sales based on transactions made,
or anticipated to be made, in the same securities for clients’ accounts. The Code also established certain
bookkeeping requirements relating to federal reporting rules. The Code is required to be reviewed annually
and updated as necessary. A complete copy of the firm’s Code is available upon request.
Item 12 - Brokerage Practices
DWM recommends Schwab to clients for custody and brokerage services. Clients should be aware that
there is no direct link between DWM and Schwab in connection with the advice DWM gives to clients.
DWM receives economic benefits through the custody and operating relationships it has with Schwab that
are not typically available to retail investors. These benefits include the following products and services,
provided to DWM without cost or at a discount: duplicate client statements and confirmations, research
related products and tools, consulting services, access to a trading desk serving Representatives, access to
block trading (which provides the ability to aggregate securities transactions for execution and then allocate
the appropriate shares directly to or from client accounts), the ability to have advisory fees deducted directly
from client accounts, access to an electronic communications network for client order entry and account
information, access to mutual funds with no transaction fees, and discounts or no fees on compliance,
marketing, research, technology, and practice management products and services provided by third-party
vendors. Schwab may also pay for business consulting, professional services, and research received by
DWM affiliated persons and may also pay or reimburse expenses (travel, lodging, meals, and entertainment
10
expenses) for DWM personnel to attend conferences or meetings relating to their service platforms or to
their advisor custody and brokerage services generally. Some of these products and services made available
by Schwab, may benefit DWM, but may not benefit its clients. Such other services made available Schwab
are intended to help DWM manage and further develop its business enterprise, and such services may or
may not depend on the amount of brokerage transactions directed to them.
Clients should be aware that the receipt of economic benefits by DWM described above, in and of itself,
creates a potential conflict of interest and may directly or indirectly influence DWM’s recommendation of
those service providers for custody and brokerage service.
DWM does not process transactions through Schwab in return for them referring clients to DWM.
Item 13 - Review of Accounts and Reports
For clients receiving Counseling and Financial Planning Services, a written project report or comprehensive
financial plan is prepared in the scope requested by the client during the initial interview and subsequent
counseling sessions. Reviews of financial plans are performed from time to time by the Representative and
the Representative’s planning staff at the times requested by a client and as the Representative deems
appropriate. More than one Representative may be involved in the development of a plan and, with the
client’s permission, the client’s legal and accounting professionals may be involved. When outside
professionals become involved in the planning process, the cost of the outside professionals is the
responsibility of the client.
Clients receiving Asset Management Services receive reports at least quarterly from their account’s
custodian. The client may receive a written performance report as often as is agreed upon between the client
and the advisor, but not more often than quarterly. The client’s portfolio is regularly reviewed by the client’s
DWM Representative as frequently as agreed upon by the client and the Representative, or more frequently
if the Representative determines, to ensure the investments in the account are in line with the client’s stated
investment policy guidelines. Clients are encouraged to compare the information on any account statement
received from DWM to that shown on custodial statements.
Item 14 - Client Referrals and Other Compensation
If a client is introduced to DWM by a solicitor, DWM may pay that solicitor a referral fee. Any such referral
fee shall be paid solely from DWM's investment management fee, and shall not result in any additional
charge to the client. The solicitor shall provide the client with a copy of DWM's written disclosure statement
and solicitor's disclosure statement containing the terms and conditions of the solicitation arrangement with
DWM, including compensation, at the time of the solicitation.
Item 15 - Custody
DWM does not take custody of client funds or securities. These safekeeping services are typically provided
to managed accounts only by the brokerage firm processing the securities transactions ordered by DWM.
To the extent a client receives any account or other investment ownership statement from DWM, DWM
recommends the client carefully compare the report to the information on the custodian’s statements
received by the client.
Item 16 - Investment Discretion
When providing Asset Management Services, DWM Representatives may exercise discretion when granted
authority by clients and most clients grant discretionary authority to DWM. When doing so, it allows DWM
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to select the securities to buy and sell, the amount to buy and sell, when to buy and sell, and the commission
rate paid, without obtaining specific consent from the client for each trade. Clients should be aware that
Representatives may make different recommendations and effect different trades with respect to the same
securities and insurance to different advisory clients. Commissions and execution of securities transactions
implemented through the custodian/broker dealer recommended by DWM may not be better than the
commissions or execution available if the client used another brokerage firm. However, DWM believes that
the overall level of services and support provided to the client by custodians and broker-dealers whom
DWM recommends outweighs the potentially lower costs that may be available from other brokerage
service providers.
Depending on the service agreement, third-party managers used to manage client accounts or portions of
client accounts may be hired or terminated by DWM using discretionary authority granted to DWM by a
client. Such third-party managers also have authority granted by the client to purchase and sell securities at
their discretion.
When exercising discretion, DWM may combine orders for more than one client’s account to form a
“block” order for the purpose of seeking a better price and or execution. When a block order is executed,
the broker/dealer executing the order typically allocates an average execution price to all shares in the block
order, which DWM then allocates to each customer’s account position on a pro rata basis. Should a block
order only be partially filled, available shares are distributed in a manner fair to all accounts.
If a client directs DWM to effect transactions through a particular broker/dealer, including Schwab, DWM
will do so. However, such an instruction may have implications to the client which may include incurring
transaction costs and commissions that may be higher or lower than if the instruction had not been given.
Also, restricting DWM to particular broker/dealers may limit DWM's ability to include a client account
order within block orders to obtain the best price or execution. In addition, if DWM is effecting transactions
in a security for clients by means of a block order, as well as an order in the same security for a client who
has directed DWM to use a particular broker/dealer, DWM will effect the block order immediately prior to
effecting the directed brokerage trade. Thus, clients directing DWM to use a particular broker/dealer may
not receive the same average price for securities bought or sold that would be received if the order was part
of a block order.
In the event of an order error, it is DWM's policy to take action to make the client's account whole.
Item 17 - Voting Proxies on Client Securities
DWM’s proxy voting policy is to allow clients to make all decisions being addressed in a company proxy
proposal and submit votes. DWM does not take independent action to vote any proxy on behalf of clients.
In the event a proxy is received by DWM from a company, it will be forwarded to the client for review and
action.
Item 18 - Financial Information
DWM does not require or solicit fees of more than $1200 six months or more in advance, thus no financial
statement for DWM is attached. DWM does not have any financial condition that is reasonably likely to
impair its ability to meet its contracted commitment to any client.
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Privacy Policy
Preserving trust is a core value. Denali Wealth Management, Inc. (“DWM”) recognizes that clients
expect us to protect the information they provide us and to use it responsibly. We are strongly
committed to fulfilling the trust that is the foundation of our clients’ expectations. For that reason we
have adopted and adhere to the following policy regarding the privacy of client information.
WHY WE COLLECT AND HOW WE USE INFORMATION
When we evaluate your request for our services, provide investment advice to you and place transactions
for your account, you typically provide us with certain personal information necessary for us to provide
these services. We may also use that information to offer you other services we or an affiliate may provide
which may meet your investment needs.
WHAT INFORMATION WE COLLECT
The information we collect may include; name and address; employer, Social Security number or tax
payer identification number; assets; income; account transactions; investment and other financial product
positions and balances; investment objectives; accounts at other institutions; transactions at other
institutions, including affiliates; the identities of accountants, attorneys and other professionals you
engage; information we receive from third parties, including credit bureaus; and information we obtain
to verify your representations to us, such as your identity and assets.
WE LIMIT HOW, AND WITH WHOM WE SHARE YOUR INFORMATION
We do not sell your personal information to anyone. We may disclose information about you, with your
consent, to our employees, affiliates, representatives and their affiliated businesses. We may disclose
information to non-affiliated third parties when providing services to you. Non-affiliated third parties
may include retirement plan sponsors or third-party administrators, mutual fund companies, insurance
companies and agencies, third-party advisory firms, banks, broker-dealers, transaction clearing firms,
accountants, lawyers, securities professionals, companies that assist us with the maintenance of required
records, and others to assist us, or them, in providing services to you.
We may also share information with companies that perform services on our behalf, such as the
companies that we hire to perform marketing or administrative services. Companies we may hire to
provide support services are not allowed to use your personal information for their own purposes. We
may also make additional disclosures as permitted by law.
We will also share the information we received from you as required by laws and rules applicable to you,
client account service providers, DWM or DWM’s representatives.
If you close your account, in the process of transferring your accounts we may share your information
with the new broker-dealer, investment adviser or custodian that you or your DWM representative
selects. Your DWM representative may use the personal information about you that is in his or her files
to provide you with information regarding the new firm, account transfer procedures and documents.
If you prefer that we not share your non-public personal information (except in those circumstances
described above that are permitted or required by law), you may opt out at any time by notifying us not
to share information. To notify us, please call us at (414) 978-0020. You will be asked to provide
identifying client information at that time, including your Social Security Number.
For accounts that are held jointly by more than one client, any of the account holders may opt out on
behalf of the other account holders. Any opt out instructions received from one owner of a joint account
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will apply also to individual accounts in that person’s name, as well as other accounts held jointly by that
person, based on the account information we have.
HOW WE PROTECT INFORMATION
Employees and our advisory representatives are required to comply with our established information
confidentiality procedures. We also maintain physical, electronic, and procedural safeguards to protect
information. For example, our computer systems utilize password protection to prevent access by
unauthorized personnel. DWM ensures service providers provide assurances that they will restrict their
use of the information provided about you.
ACCESS TO AND CORRECTION OF YOUR INFORMATION
Upon your written request, we will make available your information for review. Information collected in
connection with, or in anticipation of, any claim or legal proceeding will not be made available. If your
personal information with us becomes inaccurate, or if you need to make a change to that information,
please contact us at the number shown below so we can update our records. Also, if you believe someone
has accessed your account without authorization, please contact us.
FURTHER INFORMATION
For additional information regarding our privacy policy, or if you have any questions and/or concerns
about your account or about our services, please contact us by writing to us at 1325 W. Towne Square
Road, Mequon, WI 53092, or telephone us at (414) 978-0020.
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DENALI WEALTH MANAGEMENT, INC.
1325 W. Towne Square Rd.
Mequon, WI 53092
Phone (414) 978-0020
SCHEDULE 2B - BROCHURE SUPPLEMENTS
Carl A. Valimont .................................................................................................................................. 16
Jeffrey A. Rochon ................................................................................................................................. 17
Mark A. Wierichs ................................................................................................................................. 18
Lane D. Valimont ................................................................................................................................. 19
This brochure supplement provides information about the investment adviser representatives of Denali
Wealth Management, Inc. (“DWM”) and supplements the DWM brochure. You should have received a
copy of that brochure. Please contact Carl Valimont if you did not receive DWM's brochure or if you have
any questions about the contents of this supplement.
Additional information about the investment adviser representatives of DWM is available on the SEC's
website at www.adviserinfo.sec.gov.
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CARL A. VALIMONT
March 18, 2026
Item 2 - Educational Background and Business Experience
Mr. Valimont was born in 1966. He received a B.S. in Business Administration with a minor in Marketing
in 1993 from the University of Massachusetts-Lowell.
From 2004 until 2010 he was a Financial Consultant with RBC Wealth Management. From 2010 to 2011
he was a Registered Representative with Purshe Kaplan Sterling Investments. He co-founded Denali
Wealth Management, Inc. in 2010.
Mr. Valimont has successfully passed the FINRA Series 7 General Securities Representative Exam,
Series 63 Uniform Securities Agent State Law Exam and the Series 65 Uniform Investment Adviser Law
Exam.
Item 3 - Disciplinary Information
Mr. Valimont does not have any disciplinary information to disclose. He has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an administrative
proceeding before the SEC, any other federal regulatory agency, any state regulatory agency or any
foreign financial regulatory authority; or (c) been party to a self-regulatory proceeding.
Item 4 - Other Business Activities
Mr. Valimont is licensed to sell insurance products. He spends approximately 15% of his time on these
activities.
Item 5 - Additional Compensation
Mr. Valimont may receive compensation for his involvement in the activity noted above in the form of
commissions, but he does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Mr. Valimont is responsible for DWM’s general compliance with applicable securities laws, including
his own supervision. You can reach Mr. Valimont through the contact information noted on the cover
page of this Schedule 2B supplemental brochure.
Mr. Valimont and other individuals as he may designate, regularly review the accounts receiving
investment advisory services to monitor for suitability of recommendations and compliance with
regulatory and internal procedures.
Item 7 - Requirements for State-Registered Advisers
Mr. Valimont has not been involved in: (a) any arbitration claim alleging damages in excess of $2,500
resulting in an award or being found liable; (b) any civil, self-regulatory organization, or administrative
proceeding resulting in an award or otherwise being found liable; or (c) a bankruptcy petition.
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JEFFREY A. ROCHON
March 18, 2026
Item 2 - Educational Background and Business Experience
Mr. Rochon was born in 1971. He graduated summa cum laude from the University of Wisconsin-
Whitewater in 1993 with a Bachelor of Arts degree with a Graphic Design emphasis with a minor in
Marketing.
He established in 2008 a freelance graphic design company, Creative NRG, LLC. From 2005 to 2010 he
was a Creative Director with Global Publishers/Convergent Commerce Group. From 2002 to 2005 he
was a Production/Pre-Press Manager for Lake Country Publications. He joined DWM in 2011 as an
investment adviser representative.
Mr. Rochon has successfully passed the Series 65 Uniform Investment Adviser Law Exam.
Item 3 - Disciplinary Information
Mr. Rochon does not have any disciplinary information to disclose. He has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an administrative
proceeding before the SEC, any other federal regulatory agency, any state regulatory agency or any
foreign financial regulatory authority; or (c) been party to a self-regulatory proceeding.
Item 4 - Other Business Activities
Mr. Rochon is not currently involved in any other investment related business activities.
Item 5 - Additional Compensation
Mr. Rochon does not receive any additional economic benefit from third parties for providing advisory
services.
Item 6 - Supervision
Mr. Rochon is supervised by Carl Valimont, DWM's Chief Compliance Officer. His contact information
can be found on the cover page of this Schedule 2B supplemental brochure.
Mr. Valimont and other individuals as he may designate, regularly review the accounts receiving
investment advisory services to monitor for suitability of recommendations and compliance with
regulatory and internal procedures.
Item 7 - Requirements for State-Registered Advisers
Mr. Rochon has not been involved in: (a) any arbitration claim alleging damages in excess of $2,500
resulting in an award or being found liable; (b) any civil, self-regulatory organization, or administrative
proceeding resulting in an award or otherwise being found liable; or (c) a bankruptcy petition.
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MARK A. WIERICHS
March 18, 2026
Item 2 - Educational Background and Business Experience
Mr. Wierichs was born in 1987. He graduated from the University of Wisconsin Madison in 2010 with a
Bachelor of Arts degree with an Economics emphasis.
From 2014 until 2018 he was a Strategic Accounts Analyst with Airgas. From 2013-2014, he was a
Supply Chain Associate with Bradley Corporation. He joined DWM in 2019 as an investment adviser
representative.
Mr. Wierichs has successfully passed the Series 65 Uniform Investment Adviser Law exam.
Item 3 - Disciplinary Information
Mr. Wierichs does not have any disciplinary information to disclose. He has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an administrative
proceeding before the SEC, any other federal regulatory agency, any state regulatory agency or any
foreign financial regulatory authority; or (c) been party to a self-regulatory proceeding.
Item 4 - Other Business Activities
Mr. Wierichs is not currently involved in any other investment-related business activities.
Item 5 - Additional Compensation
Mr. Wierichs does not receive any additional economic benefit from third parties for providing advisory
services.
Item 6 - Supervision
Mr. Wierichs is supervised by Carl Valimont, DWM's Chief Compliance Officer. His contact information
can be found on the cover page of this Schedule 2B supplemental brochure.
Mr. Valimont and other individuals as he may designate, regularly review the accounts receiving
investment advisory services to monitor for suitability of recommendations and compliance with
regulatory and internal procedures.
Item 7 - Requirements for State-Registered Advisers
Mr. Wierichs has not been involved in: (a) any arbitration claim alleging damages in excess of $2,500
resulting in an award or being found liable; (b) any civil, self-regulatory organization, or administrative
proceeding resulting in an award or otherwise being found liable; or (c) a bankruptcy petition.
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LANE D. VALIMONT
March 18, 2026
Item 2 - Educational Background and Business Experience
Mr. Lane Valimont was born in 1994. He graduated from Marian University in 2019 with a Bachelor of
Business Administration Majoring in Finance.
From 2020 to 2022 he worked in Customer Service and Sales Associate positions with Bradley
Corporation. He joined DWM in 2023 as an investment adviser representative.
Mr. Lane Valimont has successfully passed the Series 65 Uniform Investment Adviser Law exam.
Item 3 - Disciplinary Information
Mr. Lane Valimont does not have any disciplinary information to disclose. He has not: (a) been party to
a criminal or civil action in a domestic, foreign or military court, (b) been party to an administrative
proceeding before the SEC, any other federal regulatory agency, any state regulatory agency or any
foreign financial regulatory authority; or (c) been party to a self-regulatory proceeding.
Item 4 - Other Business Activities
Mr. Lane Valimont is not currently involved in any other investment-related business activities.
Item 5 - Additional Compensation
Mr. Lane Valimont does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Mr. Lane Valimont is supervised by Carl Valimont, DWM's Chief Compliance Officer. His contact
information can be found on the cover page of this Schedule 2B supplemental brochure.
Mr. Valimont and other individuals as he may designate, regularly review the accounts receiving
investment advisory services to monitor for suitability of recommendations and compliance with
regulatory and internal procedures.
Item 7 - Requirements for State-Registered Advisers
Mr. Lane Valimont has not been involved in: (a) any arbitration claim alleging damages in excess of
$2,500 resulting in an award or being found liable; (b) any civil, self-regulatory organization, or
administrative proceeding resulting in an award or otherwise being found liable; or (c) a bankruptcy
petition.
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