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7 4th Street, Suite 25
Petaluma, CA 94952
Phone: 707-766-9254
Fax: 707-766-9354
Email: dobsonassetmgt@aol.com
Dobson Asset Management -Northern California
Description of General Business Practices
FIRM BROCHURE
Part 2A of Form ADV
Fee-Only Financial Planning,
Investment Management Advice & Research
March 31, 2026
This brochure provides information about the qualifications and business practices of Dobson Asset Management.
If you have any questions about the contents of this brochure, please contact us at (707)766 -9254 or email us at
dobsonassetmgt@aol.com. The information in this brochure has not been approved or verified by the United States
Securities & Exchange Commission or by any state securities authority.
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Material Changes Statement
This brochure gives us the opportunity to speak plainly and specifically
about our services, our analysis and associated risks.
Changes from previous versions:
Page 4, A. Paragraph 3; “as of 12/31/2025, this firm was managing
$217,825,022.00 for 158 clients”.
Page 6, D. Paragraph 1; Changed 200 employees to; Corporate clients are
small business pension trusts that cover fewer than “100” employees.
We welcome any feedback about this brochure.
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Table of Contents
A. Advisory Business Description…………………………………. page 4
B. Fees and Compensation…………………………………………. page 5
C. Performance-Based Fees and Side-By-Side Management………page 5
D. Types of Clients……………………………………………………page 6
E. Methods of Analysis, Investment Strategies & Risk of Loss……..page 6
F. Disciplinary Information………………………………………….page 7
G. Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading………………………………………………….page 7
H. Other Financial Industry Activities & Affiliations…………….…page 8
I. Brokerage Practices…………………………………………….…page 8
J. Review of Accounts………………………………………………. page 9
K. Client Referrals & Other Compensation…………………………page 9
L. Custody……………………………………………………………page 10
M. Investment Discretion…………………………………………….page 10
N. Voting Client Securities…………………………………………. page 10
O. Financial Information……………………………………………page 10
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A. Advisory Business Description
Dobson Asset Management is a Fee-Only investment management firm.
Dobson Asset Management-Northern California does not receive commissions or
other fees associated with client investments. The firm is owned by Christopher
Dobson, Merilee Maystrovich and Samual Dobson. Chris and Merilee began
working together 30 years ago while employed by American Express Financial
Advisors. The firm was started by Chris in 1994 when he left AEFA and Merilee
joined 2 years later. Sam started working with the firm in 2017. Their full bios are
provided in the brochure supplement.
This firm specializes in working with individuals who are very close to or are
already in their retirement years. Our process is designed to assist individuals in
making key financial decisions specific to providing income during retirement. Our
process is described as Retirement Planning & Investment Portfolio Design, which
provides a client with a specifically designed portfolio based on the client's
retirement goal and their individual investment risk tolerance. The service is
provided through two to three 1 ½ hour meetings.
The firm also provides Investment Account Management, which is an investment
supervisory service provided to individuals and small pension trusts. Clients
receive investment account management after an investment asset allocation plan
has been completed and accepted. For all clients’ supervisory services involve
assisting clients on a non-discretionary or discretionary basis (i.e. power of
discretion without custody) to maintain an investment portfolio properly structured
and diversified to meet the client’s needs and objectives. This service includes
monitoring and adjusting portfolio allocations and researching the selection of
investments. It also includes buy and sell recommendations and certain investment
timing techniques that are of a general nature relating to current economic
conditions. As of 12-31-2025 this firm was managing $217,825,022 for 158 clients on a
discretionary and non-discretionary basis. Most clients give the firm trading
authorization to implement recommended trades in their accounts and almost all of
these trades are performed after the clients have reviewed the recommendations. We
still consider this a discretionary client. You can restrict our trading to be done only
after you have reviewed the recommendations.
The firm also may provide general financial consulting services: In special
situations, the advisor will work on an hourly basis when a client who wishes to have a
specific part of their financial situation reviewed. The client may also want a second
opinion or review of an existing plan.
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B. Fees & Compensation
The fee range for Retirement Planning & Investment Portfolio Design is between:
$800.00 to $1,500.00
Fees for any service can be negotiated to a lower amount than stated above. Fees are
paid after all work is completed.
Maximum Fee Schedule for Investment supervisory service:
Annual fee on the first $499,999.99 ……………………. .65 of a %
Annual fee on the next $500,000.00 - $999,999.99……… .45 of a %
Annual fee on values greater than $1,000,000.00 ……… .35 of a %
The fees for this service are billed quarterly and may be deducted from the
client accounts or directly billed. Fees for any service can be negotiated to a
lower amount than stated above. All fees are paid 90 days after the service
begins.
Other general financial consulting services are performed with a maximum
hourly fee of $300.00 per hour.
Fees on any service are agreed upon before services begin. Services may be
terminated within 5 days from signing the contract without cost. Fees are payable
upon completion of services and once paid are non-refundable. The client is under no
obligation to act upon the recommendations provided. If the client elects to act on any
of the recommendations, the client is under no obligation to effect the transaction
through Dobson Asset Management-Northern California. There can be fees charged
by custodians and brokers that the client selects, and these fees are paid by the client.
Fees are also charged by the money management firms that this firm recommends as
part of the client portfolios. Those fees vary and become an important part of this
firm’s evaluation. The firm will work to outline all fees specific to a plan before
implementation. The firm may also bill for financial administration if no other service
is selected. The rate for this service will be $100.00 per hour.
C. Performance-Based Fees & Side-By-Side Management
The firm does not provide services under these arrangements.
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D. Types of Clients
Typical clients of the firm are retired individuals with a net worth ranging from
$1,000,000 to $10,000,000. Corporate clients are small business pension trusts that cover
fewer than 100 employees.
New clients would generally be on the cusp of retirement with concerns about how
much they have accumulated and current investment allocations. Most new clients
have investment portfolios of greater than $500,000.00 and are seeking management
services for their portfolios. The firm maintains relationships with existing clients who
have portfolios of less than $500,000.00.
E. Methods of Analysis, Investment Strategies
& Risk of Loss
The majority of our analysis revolves around evaluating other money management
firms and the particular investment services they provide in the form of open-ended
investment funds (Mutual Funds), closed end funds, exchange traded funds (ETF), and
separate account managers. The evaluation process involves reviewing research
provided by third parties and information derived from the money manager. The risks
associated with our analysis begin with the quality of the information we receive . It is
possible for an investment manager to be taking additional risks that they do not state
accurately, and for our firm to identify this risk incorrectly. We also evaluate the cost
and fees charged by the investment manager.
On a smaller part we will provide analysis of U.S. common stocks and individual
bonds. Several clients choose to hold these securities directly and understand the
additional risks which exist when doing this. These risks exist from the change in
business operations inside the company or government agency which issued the
security and then the dramatic change in security price. We rely on outside sources for
our information which may or may not be accurate. Clients need to understand that
owning securities with varying prices have specific risks and in addition our firm may
not accurately evaluate that risk.
Portfolios are recommended that encompass the use of a variety of money manager
products to offset and manage risk. We generally deploy a strategic or static allocation
to the portfolios. We utilize various methods to evaluate the characteristics of a
particular model, which uses both historical data as well as statistical methods. Clients
also need to understand that past performance is not a guarantee of future performance
and that portfolio characteristics can change with rapid changes in economic
conditions. We do from time to time make general allocation decisions to expand or
contract the portfolio risk given the firms assessment of general economic conditions.
This is done with the acceptance from the individual client. Investing in securities
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involves risk of loss of principal. Even with the due diligence and careful strategy
evaluation applied by the firm, clients should be prepared to bear this risk.
The firm subscribes to a variety of industry leading data sources that provide
information for the analysis described above. Clients are actively involved in the
review of portfolio recommendations.
The firm does not recommend clients use leverage to deploy any investment
strategy, though some clients accumulate short-term margin balances to accommodate
spending needs.
The firm does not actively engage in short-term trading strategies as a means for
reducing risk.
The firm at times uses stop loss strategies at the request of clients who are
attempting to maintain certain asset values on specific assets.
The firm and its principals use their best efforts in the evaluation of
investment strategies and portfolios. Clients should evaluate carefully
this firm and its ability to carry out this objective.
F. Disciplinary Information
This firm and all employees have never been under disciplinary review. The firm
has never had a dispute with any clients that resulted in an arbitration proceeding.
G. Other Financial Industry Activities & Affiliations
The principals of the firm own small interests of a custodian, National Advisor
Trust. Currently 1 client and 2 owners of the firm maintain accounts held at NAT. If
the firm recommends using NAT as a custodian the firm will disclose this ownership
relationship and that a conflict of interest exists. The firm does not have any other
industry affiliations or activities.
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H. Code of Ethics, Participation or Interest in
Client Transactions & Personal Trading
Code of Ethics:
We intend to be competent, fair and honest. We will always be committed to
improving our skills as planner and advisor. We will make great efforts to be honest in
all of our communications and dealings. When problems between clients and the firm
arise, we will work proactively to solve these problems in a fair and just manner.
We will make sure that we are always in compliance with any supervisory agency or
entity. We will strive to be professional and provide dignity to the profession of
financial planning and the business of providing investment advice.
Our firm intends to always put clients first and avoid any issues that might
complicate our ability to help clients make effective financial decisions. We practice as
fee only advisors which means our compensation comes from you directly. We will
identify and communicate conflicts that arise when we develop recommendations.
Client Transaction and Personal Trading:
The firm does not have an interest in any client transactions. The personal
investment strategies most often used by the employees of the firm are mutual funds.
The employees of the firm spend time managing assets for their respective families.
Some of these assets are held in family partnerships or trust where the employees may
serve as managing members or trustees. No clients outside of family are involved in
these entities.
All employees of the firm disclose personal trading activity, and the firm reviews
this activity on a quarterly basis. Most of the disclosures are specific to individual
security transactions like the selling or buying of an individual stock.
I. Brokerage Practices
Most of all client transactions are placed through the custodians discussed in the
custody section of this brochure. A small number of fixed income transactions are
placed outside of these mentioned brokers and once the trade is completed the security
is moved back to the custodian. This is called a “Trade Away” and a small additional
fee is charged to the client’s account. This firm does not receive any compensation from
these transactions.
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The firm, as mentioned, utilizes the services of Charles Schwab & Co. This
brokerage/custodial firm provides service to advisors and this firm utilizes the general
research and trading service available to all advisors. We recommend this firm because
we seek to provide our clients with reasonable trading costs, access to a wide range of
investment services and custody of client assets. The competitive market for these
services is the biggest reason for keeping costs down. Trading services can be found
that are less expensive than the services of this firm.
Some services provided by the firm mentioned above may be deemed to only
benefit us, as advisors. Examples of these may be educational conferences,
publications, and face-to-face meetings with the firm’s personnel. The topics can be
about business development, technology, security regulations and compliance. They
also provide access to third party vendors where we can purchase services at a
discounted price. We do not pay for this service, and because we recommend this firm
a potential conflict of interest exists.
J. Review of Accounts
The firm will review client accounts and report that review to clients on a regular
basis. The firm has divided this review process by administration and investment. One
employee or advisor is responsible for one of these reviews.
Administrative reviews are performed at a minimum of monthly when statements
of custodians can be matched against the portfolio tracking system used by the firm.
Also, daily cash and trading clearing items are reviewed by the administrative review.
Quarterly the firm produces a performance report that outlines the accounts held by
clients and all reports are reviewed after production.
Investment reviews are both account specific and investment strategy or manager
specific. The advisor will review accounts to determine the investment allocations are
consistent with meeting the client’s plans and objectives. The advisor reviews outside
money managers to measure performance against the fund’s objective, market indices
and peer groups. These reviews are done on an ongoing basis.
The firm intends to meet with every client directly on at least an annual basis. Some
clients meet with the firm advisor on a quarterly basis. Accounts are reviewed prior to
any review meeting.
K. Client Referrals & Other Compensation
The firm has a policy not to compensate anyone referring clients. When the
firm recommends other professionals, the firm requires at least 3 providers. The
firm does not receive any form of compensation for these recommendations.
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L. Custody
The firm and the client will develop a strategy for custody of client assets. The firm
has a relationship with Charles Schwab & Co. If a client chooses to have the firm
manage its portfolios under a supervised service described previously, then this firm
needs to be able to communicate electronically with the custody firm. It is mainly
because of this that we recommend clients utilize the custody services of the two
providers mentioned above. It is also the experience of this firm that small advisory
firms like ours can only effectively manage a certain number of custodial relationships.
Each month a statement will come to clients from these custodians either by email or
postal mailing. Under government regulations, we are deemed to have custody of your
assets if you authorize the custodian to deduct our fees from your account. The
custodians maintain actual custody of all client assets and you should review your
statements carefully.
M.
Investment Discretion
Most of the clients have given the firm the authorization to place trades on their
behalf. Most of the trades placed by the firm are done with a full understanding of the
client. At times the firm will act before discussing the transaction with the client and
this is investment discretion. The firm has the ability to act on its own discretion. This
is always done with the intent to benefit the client. A client may restrict the advisor and
the firm’s investment discretion by simple request.
N. Voting Client Securities
All voting with regard to any security is the responsibility of the client. All voting
materials come to clients directly from the custodians.
O. Financial Information
The actual assets owned by the firm are small, but we are not aware of any
conditions that might make it difficult for us to effectively meet contractual
commitments to clients.
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