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Donald L. Hagan, LLC
dba Day Hagan Private Wealth
dba Day Hagan Asset Management
1000 S. Tamiami Trail
Sarasota, FL 34236
Telephone: 941.330.1702
Facsimile: 941.684.0723
Websites:
www.dayhagan.com
www.dayhaganprivatewealth.com
www.dhfunds.com
October 17, 2025
FORM ADV PART 2
BROCHURE
This brochure provides information about the qualifications and business practices of Day Hagan
Private Wealth and Day Hagan Asset Management. If you have any questions about the contents of
this brochure, please contact us at telephone number 941.330.1702. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission or by
any state securities authority.
Additional information about Day Hagan Private Wealth and Day Hagan Asset Management is also
available on the SEC’s website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for
Donald L. Hagan, LLC is 139671.
Donald L. Hagan, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment, dated February 8, 2024 we have made the following
material changes to our Form ADV:
• The firm has updated its Assets Under Management (Item 4.E).
•
In Item 5, 10, and 14, we no longer utilize inside wholesalers for marketing the Day Hagan
ETFs.
• We no longer advise on a mutual fund. The Day Hagan Smart Value Fund was closed on
January 26, 2024.
• The firm has been acquired by Ashton Thomas Private Wealth, LLC.
• The firm has added language regarding shared supervised persons during the transition period
of the acquisition. (Item 10)
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Item 3 Table Of Contents
Item 2 Summary of Material Changes ................................................................................. 2
Item 3 Table Of Contents .................................................................................................... 3
Item 4 Advisory Business .................................................................................................... 4
Item 5 Fees and Compensation .......................................................................................... 7
Item 6 Performance-Based Fees and Side-By-Side Management .................................... 10
Item 7 Types of Clients ..................................................................................................... 10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................ 11
Item 9 Disciplinary Information .......................................................................................... 21
Item 10 Other Financial Industry Activities and Affiliations ................................................ 21
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 22
Item 12 Brokerage Practices ............................................................................................. 23
Item 13 Review of Accounts .............................................................................................. 24
Item 14 Client Referrals and Other Compensation ............................................................ 24
Item 15 Custody ................................................................................................................ 24
Item 16 Investment Discretion ........................................................................................... 25
Item 17 Voting Client Securities ........................................................................................ 25
Item 18 Financial Information ............................................................................................ 26
Item 19 Requirements for State-Registered Advisers ........................................................ 26
Item 20 Additional Information .......................................................................................... 26
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Item 4 Advisory Business
We are a registered investment adviser based in Sarasota, Florida. Donald L. Hagan, LLC, organized
under the laws of the State of Florida and doing business as Day Hagan Private Wealth and Day
Hagan Asset Management, has been providing investment advisory services since 2004. Donald L.
Hagan and Arthur S. Day are our principal owners. Linda Brown is a minority owner. Donald L. Hagan,
LLC has been acquired by Ashton Thomas Private Wealth, LLC. The firm will continue to operate until
the conversion is complete. Currently, we offer the following investment advisory services:
• Portfolio Management Services
• Financial Planning/Consulting Services
• Selection of Third Party Advisers
• Sub-Advisory Services
• Pension Consulting Services
• Adviser to ETFs
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for more information. As used in this brochure, the words
“we”, “our” and “us” refer to Day Hagan Private Wealth and Day Hagan Asset Management and the
words “you”, “your” and “client” refer to you as either a client or prospective client of our firm. Also, you
may see the term Associated Person throughout this Brochure. As used in this Brochure, our
Associated Persons are our firm’s officers, employees, and all individuals providing investment advice
on behalf of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients’ needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the information
we gather to develop a strategy that enables our firm to give you continuous and focused investment
advice and/or to make investments on your behalf. As part of our portfolio management services, we
will customize an investment portfolio for you according to your risk tolerance and investing objectives.
We may also invest your assets using a predefined strategy, or we may invest your assets according
to one or more model portfolios developed by our firm. Once we construct an investment portfolio for
you, or select a model portfolio, we will monitor your portfolio’s performance on an ongoing basis, and
will rebalance the portfolio as required by changes in market conditions and in your financial
circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms, as
applicable. You may limit our discretionary authority (for example, limiting the types of securities that
can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in
writing. If you enter into non-discretionary arrangements with our firm, we must obtain your approval
prior to executing any transactions on behalf of your account.
As part of our portfolio management services, we may use one or more sub-advisers to manage a
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portion of your account on a discretionary basis. Depending on the arrangements made with the sub-
adviser, we may either use the sub-adviser’s recommendations, in whole or in part, to manage a
portion of your portfolio, with the trades being placed by Day Hagan personnel or the sub-adviser(s)
may use one or more of their model portfolios to manage your account and place the trades
themselves. We will regularly monitor the performance of your accounts managed by sub-adviser(s)
and may hire and fire any sub-adviser without your prior approval. We may pay a portion of our
advisory fee to the sub-adviser(s) we use. (See the Fees and Compensation section below for more
information).
Financial Planning/Consulting Services
We offer financial planning and/or consulting services which typically involve providing a variety of
advisory services to clients regarding the management of their financial resources based upon an
analysis of their individual needs. These services can range from broad, comprehensive, financial
planning to consultative or single subject planning. The process typically begins with an initial
consultation during which the various services provided by us are explained to you. If you wish to
retain our services, we will enter into a financial planning/consulting agreement with you. You may
elect to have us prepare a financial plan for a set fee and then manage your assets under one of the
asset management programs described below. Alternatively, you may decide to engage us for financial
planning/consulting services for a set fee and refrain from making a decision as to management
services until a future time.
During or after the initial consultation, if you decide to engage us, we will collect pertinent information
about your personal and financial circumstances and objectives. Priorities are established, and dialog
between you and an Associated Person of our firm will take place in order to assess your financial
position and objectives. As required, we will conduct follow-up interviews with you for the purpose of
reviewing and/or collecting financial data. Once such information has been studied and analyzed, a
written financial plan designed to achieve your expressed financial goals and objectives is produced
and presented to you.
Some of our clients may only require advice on a single aspect of the management of their financial
resources. For these clients, we offer financial plans and/or general consulting services in a format that
addresses only those specific areas of interest or concern, depending on each client’s unique
circumstances.
Selection of Third Party Advisers
As part of the services we offer we can, based on your needs, recommend that you utilize the
services of a Third Party Money Manager (“MM”) to manage a portion of, or your entire, portfolio. All
MMs that we recommend must be registered as investment advisers with either the Securities and
Exchange Commission or with the appropriate state authority(ies). The programs that are available to
you can include wrap fee programs sponsored by a MM.
After gathering information about your financial situation and objectives, an Associated Person of our
firm will make recommendations regarding the suitability of a MM or investment style based on, but not
limited to, your financial needs, investment goals, tolerance for risk, and investment objectives. Upon
selection of one or more MM(s), we will monitor the performance of the MM(s). The MM(s) will actively
manage your portfolio and will assume discretionary investment authority over your account. We will
assume discretionary authority to hire and fire MM(s) and/or reallocate your assets to other MM(s)
where we deem such action appropriate.
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Sub-Advisory Services
We offer sub-advisory services to unaffiliated third parties such as other advisers, financial firms, and
investment managers (the “Primary Investment Adviser”). As part of these services, we may provide
model portfolios, which the Primary Investment Adviser may utilize for its clients. We may directly place
the trades for the Primary Investment Adviser’s individual client accounts or we may give the model
readings to the Primary Investment Adviser, who then places the trades for their clients. The Primary
Investment Adviser will be responsible for selecting the appropriate model for its clients.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Adviser to ETFs
Our firm serves as the investment adviser to the Day Hagan / Ned Davis Research Smart Sector ETF
(the “Smart Sector ETF”), the Day Hagan / Ned Davis Research Smart Sector Fixed Income ETF (the
“Fixed Income ETF”), and the Day Hagan / Ned Davis Research Smart Sector International ETF (the
“International ETF”). These Funds are a series of Strategy Shares, a registered investment company.
The Smart Sector ETF’s investment objective is to seek long-term capital appreciation and
preservation of capital. The Fixed Income ETF’s and the International ETF’s investment objective is
total return, consisting of income and capital appreciation.
We may recommend that you invest in these ETFs. The compensation arrangements we have with
these ETFs present a conflict of interest because we have a financial incentive to recommend that you
invest in these ETFs. While we believe that the compensation arrangements that we have with these
ETFs are competitive, such compensation may be higher than the compensation charged by other
firms providing the same or similar services. You are under no obligation to purchase shares in these
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ETFs.
Types of Investments
We primarily offer advice on mutual funds, ETFs and individual equities. Additionally, we may advise
you on any type of investment that we deem appropriate. We may also provide advice on any type of
investments held in your portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 2024, we provide continuous management services for $ 842,245,453 in client assets
on a discretionary basis, and $ 593,835 in client assets on a non-discretionary basis. In addition, we
monitor and advise on $ 562,655,557 in assets on a non-continuous basis for third-party advisers.
Item 5 Fees and Compensation
Portfolio Management Services
The annual fee for portfolio management services is billed quarterly in advance based on the value of
assets on the last day of the previous quarter. Fees will be assessed pro rata in the event the portfolio
management agreement is executed at any time other than the first day of a calendar quarter. Our fee
is based on a percentage of your assets under management and is negotiable. The annualized fee for
portfolio management services ranges from 0.25% to 1.25% of assets under management and is
based on the size, asset composition and complexity of your account as well as whether we use a sub-
adviser. In recognition of the fact that we share our fee with sub-advisers when they are utilized, you
will generally pay a higher fee when we use a sub-adviser. The fees and terms will be clearly set forth
in the executed agreement for services.
Payment of our management fees will be made by the qualified custodian holding your funds and
securities provided that you supply written authorization permitting the fees to be paid directly from
your account. Our firm will not have access to your funds for payment of fees without your written
consent. Further, the qualified custodian agrees to deliver a monthly (or at least a quarterly) account
statement directly to you, showing all disbursements from your account. You are encouraged to review
all account statements for accuracy. Our firm will receive an electronic duplicate copy of the statement
that was delivered to you by your custodian.
Either party may terminate the portfolio management agreement by providing written or verbal notice to
the other party.
The fees charged are calculated as described above, and are not charged on the basis of a share of
capital gains upon, or capital appreciation of, the funds, or any portion of the funds of an advisory client
(15 U.S.C. §80b-5(a)(1)).
Financial Planning/Consulting Services
For those clients wishing to engage us for financial planning services, fees will be based on the
negotiable schedules set forth below and as agreed upon between the you and our firm.
• Fixed Fees: The fee for financial planning or consulting services ranges between $250.00 and
$8,000.00 depending on the scope and complexity of the services requested. Fees are due and
payable upon completion of the contracted service. Under no circumstances will we require
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prepayment of a fee more than six months in advance and in excess of $1,200.00.
Factors that are considered when determining the cost of planning or consulting services, include but
are not limited to:
1. the scope of the plan/consulting service. (For example, covering multiple aspects of your
financial situation such as business succession, estate planning, retirement needs,
education planning, and successor trusts, among others, may warrant a higher fee than
a more simplistic plan or consultations that only covers a specific aspect of your financial
needs).
2. the complexity of your financial situation. (For example, trusts, estates, business
ownership, tax brackets and other personal needs may warrant a higher fee).
• Hourly Fees: For those clients who request specific or very limited consulting related services,
our fees start at $250 an hour and increase depending on the complexity of your financial
situation. These fees are calculated and payable at the completion of each session. Specific
consulting services may be in the form of general advice given on retirement needs or
education planning, among others. In these cases you would not be charged for a written
financial plan, but instead will only be billed for hourly consultation with an Associated Person of
our firm. The hours required for these services will vary from client to client. In limited
circumstances, the time/cost could potentially exceed the initial estimate. In such cases, we will
notify you and we may request that you pay us an additional fee.
After a consultation has been conducted, the fee will not be refundable. We may, in our sole discretion,
waive some or all of the financial planning fees if you choose to engage our firm for asset management
services.
Either party may terminate the agreement by providing written or verbal notice to the other party. If you
request termination verbally, we will send you a letter of confirmation evidencing the effective
termination date of the planning process. Upon such termination, we will refund any unearned fees to
you.
Selection of Third Party Advisers
Our firm may share in the fee paid by you to the MM. If you are referred to a MM, you will receive full
disclosure including services rendered and fee schedules at the time of the referral by delivery of a
copy of the relevant MM's Form ADV Part 2 or equivalent disclosure document. In addition, if the
investment program recommended to you is a wrap fee program, you will also receive an Appendix 1
or equivalent wrap fee brochure provided by the sponsor of the program. Our firm or the MM will
provide to you all appropriate disclosure statements, including disclosure of solicitation fees paid to us
and our Associated Persons.
Fees paid by you to the MM are established and payable in accordance with the Form ADV Part 2 or
other equivalent disclosure document provided by each MM to whom you are referred and these fees
may or may not be negotiable. Such compensation may differ depending upon the individual
agreement our firm has with each MM. As such, a conflict of interest may arise where our firm or its
Associated persons may have an incentive to recommend one MM over another MM with whom it has
more favorable compensation arrangements or other advisory programs offered by MMs with which it
has less or no compensation arrangements.
You may be required to sign an agreement directly with the MM(s) selected. You, our firm or the
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MM, in accordance with the provisions of those agreements, may terminate the advisory relationship. If
the MM is compensated in advance, you will typically receive a pro rata refund of any prepaid
advisory fees upon termination of an advisory agreement.
Sub-Advisory Services
We offer sub-advisory services to unaffiliated third parties such as other advisers, financial firms, and
investment managers ("Third Parties"). We have various revenue sharing arrangements with these
Third Parties where we may either charge a fee separate and apart from the fee charged by the Third
Party, or we may share in the fee that the Third Party charges or we may share our fee with the Third
Party. For example, for certain clients of other investment advisers that use our Smart Value Strategy,
we collect a management fee which we share with Gries Financial. Similarly, for certain clients of other
investment advisers that use our Smart Sector strategies, we collect a management fee which we
share with Ned Davis Research. However, for other clients Ned Davis Research will collect a
management fee which they share with us. The fee and payment arrangements will be negotiated on a
case by case basis with the Third Party and the arrangements we have with such Third Parties will be
disclosed separately.
Pension Consulting Services
Fee-paying arrangements will be determined on a case-by-case basis with each client. Our firm may
either be compensated on a basis of assets under management, a fixed fee or a combination of fee
arrangements based on the complexity of the plan and the agreement with the client. In any case, we
will not have access to Client funds for payment of fees without your written consent. The terms
regarding payment of fees, termination and refund will typically be found in the related sections above.
The fees charged are calculated as described above, and are not charged on the basis of a share of
capital gains upon, or capital appreciation of, the funds, or any portion of the funds of an advisory client
(15 U.S.C. §80b-5(a)(1)).
Either party may terminate the agreement by providing 30 day written notice to the other party.
Adviser to ETFs
The Smart Sector ETF, the Fixed Income ETF, and the International ETF are authorized to pay our
firm a fee equal to 0.68% based on the ETF’s average daily net assets. The management fee is
structured as a "unified fee," out of which the Fund's adviser pays all routine expenses of the Fund,
except for the Fund's management fee; payments under any 12b-1 plan; taxes; brokerage
commissions and trading costs; interest (including borrowing costs and overdraft charges); short sale
dividends and interest expenses; acquired fund fees and expenses; and non-routine or extraordinary
expenses of the Fund (such as litigation or reorganizational costs), each of which is paid by the Fund.
We directly compensate outside entities (i.e., “wholesalers”) for marketing the Day Hagan ETFs to
other registered investment advisers and broker dealers. If you are an investor in our ETFs, your
investment adviser may have been solicited by one of these entities. These entities are compensated
by our firm with a set fee for their services. They are not compensated per transaction. You will not
pay additional fees because of this compensation arrangement. This creates a conflict of interest;
however, you are not obligated to invest in our ETFs.”
Additional Fees and Expenses
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As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through which your account transactions are executed. We do not share
in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or custodian. To
fully understand the total cost you will incur, you should review all fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, please refer
to the Brokerage Practices section of this Brochure.
Compensation for the Sale of Securities or Other Investment Products
Some persons providing investment advice on behalf of our firm are licensed as independent
insurance agents. These persons will earn commission-based compensation for selling insurance
products, including insurance products they sell to you. Insurance commissions earned by these
persons are separate and in addition to our advisory fees and will be shared between the licensed
insurance agent and the Company. This practice presents a conflict of interest because persons
providing investment advice on behalf of our firm who are insurance agents have an incentive to
recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. However, you are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with our firm.
We use outside entities to help sell our ETFs. These entities are compensated by our firm with a set
fee for their services. They are not compensated per transaction. This creates a conflict of interest;
however, you are not obligated to invest in our ETFs.
Any material conflicts of interest between you and our firm, or our employees are disclosed in this
Brochure. If at any time, additional material conflicts of interest develop, we will provide you with
written notification of the material conflicts of interest or an updated Brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, investment companies, pension and profit sharing
plans, trusts, estates, charitable organizations, corporations, and other business entities.
In general, we require a minimum of $500,000.00 to open and maintain an advisory account. At our
discretion, we may waive this minimum account size. For example, we may waive the minimum if you
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appear to have significant potential for increasing your assets under our management. We may also
combine account values for you and your minor children, joint accounts with your spouse, and other
types of related accounts to meet the stated minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We will use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
• Charting Analysis - involves the gathering and processing of price and volume
information for a particular security. This price and volume information is analyzed using
mathematical equations. The resulting data is then applied to graphing charts, which is
used to predict future price movements based on price patterns and trends.
• Cyclical Analysis - a type of technical analysis that involves evaluating recurring price
patterns and trends.
• Fundamental Analysis - involves analyzing individual companies and their industry
groups, such as a company’s financial statements, details regarding the company’s
product line, the experience and expertise of the company’s management, and the
outlook for the company’s industry. The resulting data is used to measure the true value
of the company’s stock compared to the current market value.
• Qualitative Analysis – involves the evaluation of factors, which cannot be precisely
measured, such as experience and caliber of management style and investment
philosophy.
• Quantitative Analysis - involves the evaluation of fund managers based on quantitative
(measurable) factors such as performance.
• Long Term Purchases - securities purchased with the expectation that the value of
those securities will grow over a relatively long period of time, generally greater than one
year.
• Option Writing – selling, for the payment of a premium, options giving the right, but not
the obligation, to buy or sell a particular security at a specified price before the expiration
date of the option.
• Short Term Purchases - securities purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of
the securities’ short-term price fluctuations.
• Technical Analysis - involves studying past price patterns and trends in the financial
markets to predict the direction of both the overall market and specific stocks.
• Trading - involves selling securities within 30 days of purchasing the same securities as
an investment strategy when managing your account(s). Short-term trading is not a
fundamental part of our overall investment strategy, but we may use this strategy
occasionally when we determine that it is suitable given your stated investment
objectives and tolerance for risk.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. Rather than always
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using a “first in-first out” cost basis method, we will use the method that we believe will maximize your
tax benefits. While we cannot always guarantee that the method we select will result in the most tax
advantage, we will use our best efforts to determine the right method for your account. If your tax
adviser believes another accounting method is more advantageous, please provide written notice to
our firm immediately and we will alert your account custodian of your individually selected accounting
method. Please note that decisions about cost basis accounting methods will need to be made before
trades settle, as the cost basis method cannot be changed after settlement.
Investment Strategies
Day Hagan Global Asset Allocation Strategy
The Day Hagan Global Asset Allocation strategy utilizes a quantitative framework to evaluate business
and financial conditions, price trends, sentiment, economic trends, and valuations to determine which
asset classes and areas of the market have—what the models deem to be—the highest probability of
success. Our quantitative models allow us to overweight or underweight the benchmark’s target
allocations based on these conclusions.
There are currently 3 variations of the Day Hagan Global Asset Allocation strategy:
• The Growth variation that benchmarks around 80% Equity and 20% Fixed Income
• The Moderate variation that benchmarks around 60% Equity and 40% Fixed Income
• The Conservative variation that benchmarks around 40% Equity and 60% Fixed Income
The different model variations will shift overall equity and fixed income allocations around their
respective benchmarks when the quantitative modeling deems appropriate. The goal is to have above-
benchmark equity weighting when the models show a high probability of stocks outperforming bonds
and a below-benchmark weighting when the opposite holds true.
In addition to the overweights and underweights at the stock and bond level, the strategy is further
refined by shifting allocations between different regions and asset classes within the equity and fixed
income sleeves.
The equity portion utilized the ACWI ETF (MSCI All Country World Index) as its benchmark.
Specifically, the equity portion of the strategy focuses on U.S. sectors, along with international regional
and individual country ETFs. The strategy will have exposure to a certain region in excess of its
benchmark when the modeling shows that it has a high probability of success relative to the other
regions and less exposure when the opposite holds true.
The fixed income portion utilizes the AGG ETF (Bloomberg Barclays Global Aggregate Float Adjusted
Composite bond index) as its benchmark. Specifically, the fixed income portion of the strategy invests
in U.S. long-term treasury, U.S. corporate investment-grade and high-yield, U.S. mortgage-backed,
TIPs, international developed market, and emerging market bond ETFs. Allocations to each segment
of the fixed income markets will vary as determined by the strategy’s quantitative modeling. An
allocation to a specific segment will be greater than the benchmark’s target allocation when the
modeling determines there is a higher probability of success for that segment relative to the others.
The strategy uses dynamic models to overweight and underweight based on the time-tested,
quantitative modeling as a form of risk management. The strategy utilizes a dynamic risk management
tool as well through the Day Hagan Catastrophic Stop model. The goal is for the strategy to utilize a
dynamic risk management approach in a tax- and cost-efficient manner.
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Day Hagan Smart Value Investment Strategy
The Day Hagan Smart Value Strategy’s primary objective is to achieve long-term capital appreciation
with current income as a secondary objective. The Strategy seeks to achieve its investment objectives
by investing primarily in the equity securities of dividend paying domestic companies that the Adviser
believes to be under-valued based on its proprietary equity selection model. While the Strategy may
invest in companies of any market capitalization without limitation, the Adviser expects that, under
normal market conditions, its equity selection model will create a portfolio focused on large
capitalization companies. The equity securities in which the Strategy may invest include common stock
and real estate investment trusts (“REITs”). To the extent the Strategy does not invest in equity
securities, the Adviser may utilize money market funds and/or exchange-traded funds (“ETFs”) that
primarily hold investment grade, short term, fixed income securities to generate income and preserve
capital.
The Adviser selects securities using its proprietary equity selection model. The Adviser believes that
purchasing securities of strong companies within strong sectors provides a higher probability of
success. The Strategy’s holdings are determined by screening companies for measures of balance
sheet strength and fundamental soundness.
The Adviser then classifies the companies selected by the screening process into sectors based on
their primary business activities. The Adviser believes that stocks within the same sector often rise and
fall as a group because similar overlying economic and valuation factors exist for all members of a
sector. Additionally, the Adviser determines whether each sector has an adequate number of
underlying companies that pass the screening process.
The Adviser next evaluates the relative attractiveness of those sectors by using its proprietary
selection model which uses historical adjusted cash flow data. When a sector is paying a historically
high adjusted cash flow yield, the sector, and the companies in that sector, are considered by the
Adviser to be priced at an attractive value. Conversely, when a sector has an historically low adjusted
cash flow yield, the Adviser believes the sector, and the companies in that sector, are priced too high
and are unattractive.
The Adviser’s investment model is based on the belief that adjusted cash flow metrics provide a
historically objective and controlled means of valuation. The research process utilizes a "weight-of-the-
evidence" approach, which is designed to provide a historically-based perspective on current risks and
rewards. The process provides the flexibility to seize opportunities in the marketplace in a rational,
quantitative and un-emotional manner.
Day Hagan Core Equity Strategy
The Day Hagan Core Equity Strategy’s primary objective is to achieve long-term capital appreciation
with current income as a secondary objective. Its benchmark is the SPDR S&P 500 ETF. The
Strategy seeks to achieve its investment objectives by investing primarily in domestic equity securities
that the Adviser believes to be under-valued based on its proprietary equity selection model. The
equity securities in which the Strategy may invest include common stock and real estate investment
trusts (“REITs”). To the extent the Strategy does not invest in individual equity securities, the Adviser
may utilize money market funds and/or exchange-traded funds (“ETFs”).
The strategy is an all-cap, individual equity strategy combining elements of growth and value. The
strategy targets sector allocations tilted relative to S&P 500 weightings. The strategy is not constrained
by a style box.
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The Adviser evaluates securities based on measures of economic profitability, balance sheet
sustainability, cash flow generation, valuation, economic trends, monetary liquidity, and market
sentiment to make objective, rational decisions about how much capital to place at risk, as well as
where to place that capital. From a risk-versus-reward standpoint, should our models begin to indicate
that risk levels are continuing to rise relative to potential returns, the portfolio managers will not
hesitate to react and move to more defensive positioning.
ore Equity Strategy
Day Hagan Defined Outcome Strategy
The Day Hagan Defined Outcome strategy utilizes ETFs that provide investors with equity
appreciation, up to a cap, and reliable downside buffer levels over a specified period. The goal is to
achieve moderate total returns over a full market cycle while always having protection in place to buffer
against adverse markets environments. The strategy utilizes a variety of risk management techniques
within in the portfolio.
The first risk management tool is that the portfolio is allocated across a variety of specified time periods
to minimize the impact of unfavorable environments for the underlying securities. While the securities
downside buffers (protection) are set, the upside cap on potential returns will vary based on the
volatility backdrop at the beginning of the securities stated time period.
The second risk management tool is the selection of the underlying securities. There are three major
risk profiles, each with different degrees of downside protection, that will populate the portfolio based
on Day Hagan’s proprietary modeling. The portfolio will allocate to securities with higher levels of
downside protection when our models determine there are high levels of risk in the market. The
opposite also holds true and the security selection will be more in favor of securities with higher upside
caps, and a lesser degree of downside protection, when the models show lower levels of risk in the
market.
After the time period and risk profiles are selected, the securities are monitored on an ongoing basis.
After the defined outcome ETF’s stated time period begins, the degrees of downside buffer and
potential upside returns until the cap is reached will change as the market fluctuates. If the risk-to-
reward profile for a security becomes unfavorable (not enough downside protection and too little
upside potential) before the end of the stated time period that security will be replaced with a security
that has more favorable terms based on our analysis.
Overall, the strategy incorporates a multitude of risk management techniques. The negative impact
adverse markets have on the value of a portfolio is partially offset by the buffer levels of the underlying
ETFs as well as the overall hedges that are used and the negative impact certain market environments
have on potential upside caps is offset by utilizing ETFs with different stated time periods. The goal of
the strategy is to mute the volatility a traditional portfolio with exposure to the S&P 500 might have
while still participating in the index’s appreciation in an efficient and liquid manner.
The underlying securities utilized in the strategy track the S&P 500 index to a varying degree. The
underlying securities allow for the downside volatility to be muted, the degree to which depends on a
multitude of factors like time and the magnitude of the underlying index’s move, with a predefined
buffer in place to mitigate a portion of the losses if held for the entire outcome period. Similar to the
downside exposure, the securities the strategy utilizes will also track the S&P 500 index higher to
varying degrees, depending on factors such as time and magnitude, up to a predefined cap.
This strategy is appropriate for investors who are willing to take on equity like risks in their portfolio.
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Day Hagan / Ned Davis Research Smart Sector with Catastrophic Stop Strategy (Non-Fund)
The Day Hagan / Ned Davis Research Smart Sector with Catastrophic Stop strategy is actively
managed using proprietary investment models developed by Ned Davis Research (“NDR”). The
strategy, under normal market conditions, seeks to achieve its investment objective by principally
investing in unaffiliated equity exchange traded funds (“ETFs”) that track the performance of the
individual sectors (“Sectors”) of the S&P 500 Index (“Index”). The strategy will attempt to enhance
returns relative to the Index by overweighting and underweighting its exposure to the Sectors relative
to the Index and may reduce its overall exposure to ETFs as determined by its risk management
model.
The strategy utilizes individualized NDR U.S. Sector Models to determine its allocation to each Sector.
The models combine sector-specific price-based, economic, fundamental and behavioral indicators to
form a composite for each Sector. By combining multiple and diverse indicators, which historically have
been shown to add value in Sector allocation decisions, the model seeks to objectively assess the
weight of the evidence and generate sector allocation recommendations. As of December 31, 2024-,
the Sectors are real estate, utilities, consumer staples, information technology, health care, financials,
energy, consumer discretionary, materials, industrials, and communications services.
The strategy’s allocation to a particular Sector may be greater than 25%. Conversely, the strategy’s
allocation to a particular Sector may be reduced to 0% if the Sector’s model composite is at low levels.
The strategy’s risk management model, a proprietary NDR U.S. Stock Market model composite,
defines the strategy’s overall equity allocation target. The model reading represents the net percentage
of indicators that are bullish. By taking the weight of the evidence of technical, monetary, economic,
valuation, and sentiment indicators, the model measures the potential risk level of factors the stock
market faces. Under normal market conditions, the strategy intends to invest predominantly in ETFs
but will reduce its exposure by as much as 50% of its assets during times that the model deems the
market to have a low reward-to-risk ratio from a historical perspective. During these times, the strategy
may hold up to 50% of its assets in cash and cash equivalents, including U.S. Treasury securities and
money market funds, or utilize derivative securities designed to effectively reduce, or hedge, the
strategy’s overall equity exposure.
The strategy will increase its equity investments when the model returns to levels indicating that major
risks have potentially subsided. The strategy’s sector allocations are typically rebalanced monthly,
although the Advisor may engage in intra-month trades if the models show substantial changes. The
NDR Catastrophic Stop model is evaluated daily and changes in exposure that are recommended by
the model will be enacted immediately. The strategy actively trades its portfolio securities in an attempt
to achieve its investment objectives.
Day Hagan / Ned Davis Research Smart Sector ETF
This ETF (Symbol SSUS, traded on the NYSE) follows the Day Hagan / Ned Davis Research Smart
Sector with Catastrophic Stop Strategy described above but in an ETF form. The Fund's investment
objective is to seek long-term capital appreciation and preservation of capital. The Fund is considered
a "fund of funds" that, under normal market conditions, seeks to achieve its investment objective by
principally investing in unaffiliated equity exchange traded funds (ETFs) that track the performance of
the individual sectors of the S&P 500 Index. The Fund will attempt to enhance returns relative to the
Index by overweighting and underweighting its exposure to the Sectors relative to the Index and may
reduce its overall exposure to ETFs as determined by its risk management model.
Day Hagan / Ned Davis Research Smart Sector Fixed Income Strategy (Non-Fund)
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The Day Hagan / Ned Davis Research Smart Sector Fixed Income strategy is actively managed using
proprietary models developed by Ned Davis Research (“NDR”). The strategy seeks to achieve its
investment objectives of total return, consisting of income and capital appreciation, by investing in
unaffiliated fixed income exchange traded funds (“ETFs”) that invest in fixed income categories. These
fixed income categories include:
• U.S. investment grade corporate
• U.S. long-term treasury
• U.S. mortgage-backed securities
• International investment grade bonds
• U.S. treasury inflation-protected securities
• U.S. high yield bonds
• Emerging market bonds
• U.S. floating rate notes
• U.S. cash
The strategy utilizes the Ned Davis Fixed Income Model developed by NDR to determine its allocation
to each Category. The model combines macroeconomic, behavioral, credit, currency, and technical
indicators (among others) which evaluate the relative attractiveness of underlying ETFs across
Categories, reallocate assets from Categories with unfavorable characteristics to areas providing the
greatest opportunities, and seeks to protect capital by lowering duration and reducing credit risk during
weak economic environments.
Day Hagan / Ned Davis Research Smart Sector Fixed Income ETF
This ETF (Symbol SSFI, traded on the NYSE) follows the Day Hagan / Ned Davis Research Smart
Sector Fixed Income strategy but in an ETF form. The Fund’s investment objective is total return,
consisting of income and capital appreciation. The Fund is considered a “fund of funds” that, under
normal market conditions, seeks to achieve its investment objective by principally investing in
unaffiliated fixed income exchange traded funds that invest in fixed income categories.
Day Hagan/Ned Davis Research Smart Sector International Strategy (Non-Fund)
The Day Hagan/Ned Davis Research Smart Sector® International strategy’s investment objective is
total return, consisting of capital appreciation and income.
The strategy is actively managed using proprietary investment models co-developed with Ned Davis
Research (NDR). The models seek to quantify the risk vs. reward profile for each region, as well as the
broader markets.
Under normal market conditions:
• The strategy will invest, indirectly through ETFs, primarily in companies located in multiple
countries outside the United States.
• The strategy utilizes NDR’s region-specific models and rankings to determine its target
allocation to each country and regional location.
• The models and rankings are designed to evaluate fundamental, technical, economic, and
behavioral indicators for each region, such as a region’s GDP growth, inflation levels, money
supply, equity valuations, valuation, analyst’s earnings expectations, technical market trends,
and overall investor sentiment.
• The indicators for each region focus on the risk/reward characteristics for each region with the
goal of investing in the regions that have the highest probability of maximizing total return.
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• By combining multiple and diverse indicators, the composite models seek to objectively assess
the weight of the evidence and generate geographic allocation recommendations.
The strategy’s risk management model, the NDR Catastrophic Stop Model, defines the strategy’s
overall target equity allocation. The allocation to cash may be raised in the event the NDR Catastrophic
Stop model generates a sell signal. The model seeks to gauge the equity market’s risk profile, raise
cash during periods of severe market stress, and stay invested when risks are defined as low to
neutral. The NDR Catastrophic Stop model quantitatively defines the potential risk level of the factors
influencing the equity markets.
• Benchmark: The strategy will attempt to exceed returns of the MSCI ACWI ex USA Index by
overweighting and underweighting its exposure to geographic locations relative to the Index
and may also invest in geographic regions not represented in the Index.
• Risk Management: The strategy may reduce its overall exposure to ETFs from time to time as
determined by its risk management model.
Day Hagan/Ned Davis Research Smart Sector International ETF
This ETF (Symbol SSXU, traded on the NYSE), follows the Day Hagan/Ned Davis Research Smart
Sector International strategy but in an ETF form. The Fund’s investment objective is to seek total
return, consisting of income and capital appreciation. Under normal market conditions, the Fund will
invest (indirectly through ETFs) primarily in companies located in multiple countries outside of the
United States. The Fund utilizes Ned Davis Research’s region-specific models and rankings to
determine its target allocation to each country and regional location.
Risk Factors
Investing in securities involves risk of loss that you should be prepared to bear. We do not guarantee
the success of any investment decision, methodology, or strategy that we may use, or the success of
our overall management. We invest client accounts in different types of securities and financial
instruments, which are subject to risks. Therefore, using our advisory services involves various risks,
including, but not limited to, the risk factors set forth below. While these risk factors should be
reviewed carefully before engaging us for services, other risk factors ultimately may affect investment
returns and performance in a manner and to a degree not now foreseen or not specifically identified in
this Brochure (ADV Part 2) disclosure.
Acquired Fund Risk. Investing in securities issued by registered investment companies, such as
ETFs or mutual funds, involves the paying of a portion of the operating costs of the investment
companies. These costs include management, brokerage, shareholder servicing, and other
operational expenses. Since these costs may involve the duplication of advisory fees and other
expenses, you may indirectly pay higher operational costs then if you owned shares of the underlying
investments of the investment company directly.
Cash or Cash Equivalents Risk. When holding cash or cash equivalents, there is the risk that the
value of the cash account, including interest, will not keep pace with inflation, thus reducing purchasing
power over time.
Commodity Risk. Investments which may be affected by commodity risks include equity investments
in companies whose business relate to the value of commodities directly and indirectly, futures
contracts tied to the price of particular commodities, and shares of investment pools that invest in
commodity-related equities or futures contracts. Investments related to commodities may be more
17
volatile and less liquid than alternative investments. The value of investments related to commodities
may be materially and quickly changed by government regulation, natural disasters, technological
innovation, wars and terrorist attacks, and other events outside the control of our control.
Currency Risk. Changes in the exchange rates between foreign currencies and the U.S. dollar may
negatively affect the value of investments in foreign securities. For example, a U.S. investor will
receive fewer dollars if foreign securities denominated in a foreign currency are sold, mature, or are
liquidated after the foreign currency has weakened relative to the U.S. dollar. Domestic securities
whose issuers conduct a significant portion of their business in foreign currencies may also be
negatively affected by changes in the exchange rates between those foreign currencies and the U.S.
dollar may negatively affect the value of those domestic securities.
Derivatives Risk. Even a small investment in derivatives (which include options, futures and other
transactions) may give rise to leverage risk (which can increase volatility and magnify a portfolio's
potential for loss), and can have a significant impact on the portfolio's performance. Derivatives are
also subject to credit risk (the counterparty may default) and liquidity risk (it may be difficult to save or
otherwise exit the contract in a timely manner.)
Emerging Markets Risk. Investing in emerging markets may include exposure to economic
structures and financial systems that are generally less diverse and mature, and to political and legal
systems that can be expected to have less stability, than those of developed countries. The typically
small size of the markets of securities of issuers located in emerging markets and the possibility of a
low or nonexistent volume of trading in those securities may also result in a lack of liquidity and in
heightened price volatility of those securities.
Equity Security Risk. Common and preferred stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and perceptions
of their issuers change. Warrants and rights may expire worthless if the price of a common stock is
below the conversion price of the warrant or right. Convertible bonds may decline in value if the price
of a common stock falls below the conversion price. Investor perceptions are based on various and
unpredictable factors, including expectations regarding government, economic, monetary and fiscal
policies; inflation and interest rates; economic expansion or contraction and global or regional political,
economic and banking crises.
ETF Structure Risk. ETFs are subject to special risks, including the following: The Shares are
not individually redeemable and may be redeemed by the Fund at NAV only in large blocks knows as
"Creation Units". Trading in Shares on the Exchange may be halted due to market conditions or for
reasons that, in the view of the Exchange, make trading in Shares inadvisable, such as extraordinary
market volatility. The market price of Shares will fluctuate in response to changes in NAV and supply
and demand for Shares and will include a "bid-ask spread" charged by the exchange specialists,
market makers or other participants that trade the particular security. There may be times when the
market price and the NAV vary significantly.
Foreign Exposure Risk. Risks associated with investments in foreign markets may include less
liquidity, greater volatility, less developed or less efficient trading markets, lack of comprehensive
company information, political instability and differing auditing and legal standards.
Hedging Risk. Hedging is a strategy in which a derivative is used to offset the risks associated with
other holdings (e.g., purchasing an S&P futures contract to offset a substantial short equities position).
There can be no assurance that the hedging strategy will reduce risk or that hedging transactions will
18
be either available or cost effective.
Index Risk. If the derivative is linked to the performance of an index, it will be subject to the risks
associates with changes in that index.
Inflation Risk. Increases in real interest rates can cause the price of debt securities to decrease.
Interest payments on debt securities can be unpredictable.
Interest Rate Risk. Fixed income securities and other instruments may decline in value because of a
general increase in interest rates. As nominal interest rates rise, the value of certain fixed income
securities is likely to decrease. A nominal interest rate can be described as the sum of a real interest
rate and an expected inflation rate. Fixed income securities with longer durations tend to be more
sensitive to changes in interest rates, usually making them more volatile than securities with shorter
durations. The values of equity and other non-fixed income securities may also decline due to
fluctuations in interest rates.
Leverage Risk. Using derivatives like commodity futures and options to increase a portfolio’s
combined long and short exposure creates leverage, which can magnify the potential for gain or loss
and, therefore, amplify the effects of market volatility on the portfolio’s value.
Management Risk. The portfolio manager’s judgement about the attractiveness, value and potential
appreciation of particular investments may prove to be incorrect and there is no guarantee that the
portfolio manager’s judgement will produce the desired results.
Market Risk. The value of securities may decline due to daily fluctuations in the securities markets.
Performance of securities will vary daily, based on many factors that affect the stock market, including
changes in interest rates, national and international economic conditions, and general equity market
conditions. In a declining stock market, stock prices for all companies may decline, regardless of the
long-term prospects of particular companies.
Non-Diversification Risk. A relatively high percentage of the assets in a portfolio may be invested in
the securities of a limited number of companies that could be in the same or related economic sectors.
Accordingly, your portfolio may be more susceptible to any single economic, technological or
regulatory occurrence than the portfolio of a diversified portfolio.
Options Risk. There are risks associated with the sale and purchase of call and put options. The
seller (writer) of a put option tends to lose money if the value of the reference index or security falls
below the strike price. The seller (writer) of a call option tends to lose money if the value of the
reference index or security rises above the strike price. The buyer of a put or call option risks losing
the entire premium invested in the option if the value of the reference index or security is such that the
option is not exercised before it expires.
Real Estate Risk. Real estate risk entails a wide variety of risks, including, but not limited to, changes
in taxation, regulations and economic and political factors that negatively impact the real estate market
and the direct ownership of real estate. Additional real estate risks include: overbuilding in a particular
community or region (i.e., surplus inventory), rising operating costs, rising mortgage interest rates, and
increased property taxes. Some real estate related investments are not fully diversified and are
subject to the risks associated with financing a limited number of projects. In addition, some real
estate investments, such as real estate investment trusts, may be heavily dependent upon the
management team and are subject to heavy cash flow dependency, defaults by borrowers and self-
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liquidation.
Sector Risk. When investments are concentrated in a sector or group of sectors, investment returns
may be adversely impacted by events or developments in such sector or group of sectors. These
events or developments might include additional government regulation, resource shortages or
surpluses, changes in consumer demands or improvements in technology that make products or
services of a particular sector less desirable.
Small and Mid-Capitalization Stock Risk. The earnings and prospects of small and mid-
capitalization stocks are more volatile than larger companies. Smaller companies may experience
higher failure rates than larger companies. Smaller companies normally have a lower trading volume
than larger companies, which may tend to make their market price fall more disproportionately than
larger companies in response to selling pressures. Smaller companies may also have limited markets,
product lines or financial resources and may lack management experience.
Turnover Risk. The investment processes and tools we utilize may lead to higher portfolio turnover.
Higher turnover may result in higher transactional, brokerage, and tax costs. Higher costs may
negatively affect portfolio returns.
Recommendation of Particular Types of Securities
As disclosed under the Advisory Business section in this Brochure, we primarily recommend investing
in individual equities, mutual funds and exchange traded funds. You should be advised of the following
risks when investing in these types of securities:
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
“equities” or “stock”). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and, the overall health of the economy. In general, larger, better established
companies (“large cap”) tend to be safer than smaller start-up companies (“small cap”) are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. Exchange traded funds differ from mutual funds since they
can be bought and sold throughout the day like stock and their price can fluctuate throughout the day.
The returns on mutual funds and ETFs can be reduced by the costs associated in managing the funds.
Also, while some mutual funds are "no load" and charge no fee to buy into, or sell out of, the fund,
other types of mutual funds do charge such fees which can also reduce returns. Mutual funds can also
be "closed end" or "open end". So-called "open end" mutual funds continue to allow in new investors
indefinitely which can dilute other investors' interests.
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Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client’s
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Some persons providing investment advice on behalf of our firm are also licensed as insurance agents.
These persons will earn commission-based compensation for selling insurance products, including
insurance products they sell to you. Insurance commissions earned by these persons are separate
from our advisory fees. Please see the Fees and Compensation section in this Brochure for more
information on the compensation received by insurance agents who are affiliated with our firm.
While these individuals endeavor at all times to put the interest of our clients first as part of our firm's
fiduciary duty, you should be aware that the receipt of additional compensation itself creates a conflict
of interest and may affect the judgment of these individuals when making recommendations.
Our firm serves as the investment adviser to the Day Hagan / Ned Davis Research Smart Sector ETF
(the “Smart Sector ETF”), the Day Hagan / Ned Davis Research Smart Sector Fixed Income ETF (the
“Fixed Income ETF”), and the Day Hagan / Ned Davis Research Smart Sector International ETF (the
”International ETF”). The Smart Sector ETF’s investment objective is to seek long-term capital
appreciation and preservation of capital. The Fixed Income ETF’s and the International ETF’s
investment objective is total return, consisting of income and capital appreciation. The Smart Sector
ETF, the Fixed Income ETF, and the International ETF are authorized to pay our firm a fee equal to
0.68% based on the ETF’s average daily net assets. The management fee is structured as a "unified
fee," out of which the Fund's adviser pays all routine expenses of the Fund, except for the Fund's
management fee; payments under any 12b-1 plan; taxes; brokerage commissions and trading costs;
interest (including borrowing costs and overdraft charges); short sale dividends and interest expenses;
acquired fund fees and expenses; and non-routine or extraordinary expenses of the Fund (such as
litigation or reorganizational costs), each of which is paid by the Fund.
We may recommend that you invest in these ETFs. The compensation arrangements we have with
these ETFs presents a conflict of interest because we may have a financial incentive to recommend
that you invest in these ETFs. While we believe that the compensation arrangements that we have with
these ETFs is competitive, such compensation may be higher than the compensation charged by other
firms providing the same or similar services. You are under no obligation to purchases shares in these
ETFs.
We use outside entities to help sell our ETFs. These entities are compensated by our firm with a set
fee for their services. They are not compensated per transaction.
We may recommend that you use a Third Party Money Manager ("MM") based on your needs and
suitability. We may receive compensation from the MM for recommending that you use their services.
These compensation arrangements present a conflict of interest because we have a financial incentive
to recommend the services of the third party adviser. You are not obligated, contractually or otherwise,
to use the services of any MM we recommend.
For a transitional period following the acquisition of Donald L. Hagan, LLC (“Day Hagan”), supervised
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persons are also supervised persons of Ashton Thomas Private Wealth, an SEC-registered investment
adviser. Prior to the transition, Day Hagan supervised persons devoted their resources to building
models to manage certain strategies on behalf of Day Hagan’s asset management clients, which have
been transitioned to Ashton Thomas, and private wealth clients, some of which have been transitioned
to Ashton Thomas and some of which will be transitioned to Ashton Thomas. During this transitional
period, Day Hagan supervised persons will continue to serve those Day Hagan private wealth clients
who have not yet transitioned to Ashton Thomas, and will continue to own and operate Day Hagan
Private Wealth, SEC registered, to serve those private wealth clients for as long as commercially
practicable until they are transitioned or no longer clients of Day Hagan Private Wealth. This means
that the supervised persons, resources and models of Day Hagan will continue to be used in support of
such private wealth clients. The supervised persons will continue to devote the resources to each of
their clients as they believe is necessary and appropriate, including maintaining a compliance program
to benefit the Day Hagan private wealth clients. As with any adviser that has multiple clients, such
adviser and its supervised persons has divided loyalties to those clients, and here, the Day Hagan
personnel also have salaries and any bonuses that will be paid by Ashton Thomas and could receive
certain earn-out payments based on the performance of the Day Hagan private wealth business,
including those clients that transition to Ashton Thomas. This can incentivize such personnel, who will
continue to control the day-to-day operations and investment strategies of Day Hagan, to increase
financial performance to be eligible for these payments. To manage this conflict, we note in particular
that the adviser has an obligation to act in the best interest of its clients and not place its own interests
ahead of those of its clients, to advise its clients in accordance with the relevant investment guidelines
including through use of its models as disclosed, and to operate in accordance with the relevant
compliance policies and procedures. These supervised persons will also be subject to both compliance
programs.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Our Code of Ethics also requires that certain persons associated with our
firm submit reports of their personal account holdings and transactions to a qualified representative of
our firm who will review these reports on a periodic basis. Persons associated with our firm are also
required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written
policies reasonably designed to prevent the misuse or dissemination of material, non-public
information about you or your account holdings by persons associated with our firm.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting us at the telephone number found on the cover page of this brochure.
Participation or Interest in Client Transactions
We serve as the investment adviser to the Smart Sector ETF, the Fixed Income ETF, and the
International ETF, all part of the Strategy Shares Trust. Persons associated with our firm may have
significant investments in these Funds. If you are an investor in any of these Funds, please refer to the
Funds' offering documents for detailed disclosures regarding these Funds. Additionally, individuals
associated with our firm may buy or sell - for their personal account(s) - investment products identical
22
to those purchased by these Funds. This practice may create a conflict of interest because we have
the ability to trade ahead of these Funds and potentially receive more favorable prices than these
Funds will receive. To mitigate this conflict of interest, it is our policy that neither our Associated
Persons nor we shall have priority over these Funds in the purchase or sale of securities.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our Associated Persons nor we
shall have priority over your account in the purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of Raymond James & Associates, Inc.
(“Raymond James”), a securities broker-dealer and a member of the Financial Industry Regulatory
Authority and the Securities Investor Protection Corporation, and of Charles Schwab & Company, Inc.
(“Schwab”), a securities broker-dealer and a member of the Financial Industry Regulatory Authority
and the Securities Investor Protection Corporation. We believe that Raymond James and Schwab
provide quality execution services for you at competitive prices. Price is not the sole factor we consider
in evaluating best execution. We also consider the quality of the brokerage services provided by
Raymond James and Schwab, including the value of research provided, the firm's reputation,
execution capabilities, commission rates, and responsiveness to our clients and our firm. In recognition
of the value of research services and additional brokerage products and services Raymond James and
Schwab provide, you may pay higher commissions and/or trading costs than those that may be
available elsewhere.
Research and Other Soft Dollar Benefits
We do not have any soft dollar relationships with any broker-dealer.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
In limited circumstances, and at our discretion, some clients may instruct our firm to use one or more
particular brokers for the transactions in their accounts. If you choose to direct our firm to use a
particular broker, you should understand that this might prevent our firm from aggregating trades with
other client accounts. This practice may also prevent our firm from obtaining favorable net price and
execution. Thus, when directing brokerage business, you should consider whether the commission
expenses, execution, clearance, and settlement capabilities that you will obtain through your broker
are adequately favorable in comparison to those that we would otherwise obtain for you.
Block Trades
We combine multiple orders for shares of the same securities purchased for discretionary accounts;
however, we do not combine orders for non-discretionary accounts. Accordingly, non-discretionary
accounts may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for
you and you may pay higher commissions, fees, and/or transaction costs than clients who enter into
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discretionary arrangements with our firm.
Item 13 Review of Accounts
Donald Hagan, Managing Member, or other Associated Persons of our firm monitor your accounts on a
continuous basis and will conduct account reviews at least annually and upon your request to ensure
that the advisory services provided to you and/or the portfolio mix are consistent with your stated
investment needs and objectives. Additional reviews may be conducted based on various
circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
The nature and frequency of reports provided by our firm are based on your specific needs. In addition,
you will receive trade confirmations and monthly or quarterly statements from your account
custodian(s).
Item 14 Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you.
Please refer to the Brokerage Practices section above for disclosures on research and other benefits
we may receive resulting from our relationship with Raymond James & Associates, Inc. and Charles
Schwab & Co. Inc.
We directly compensate outside entities (i.e., “wholesalers”) for marketing the Day Hagan ETFs to
other registered investment advisers and broker dealers. If you are an investor in our ETFs, your
investment adviser may have been solicited by one of these entities. These entities are compensated
by our firm with a set fee for their services. They are not compensated per transaction. You will not
pay additional fees because of this compensation arrangement. This creates a conflict of interest;
however, you are not obligated to invest in our ETFs.
Item 15 Custody
We directly debit your account(s) for the payment of our advisory fees. This ability to deduct our
advisory fees from your accounts causes our firm to exercise limited custody over your funds or
securities. We do not have physical custody of any of your funds and/or securities. Your funds and
securities will be held with a bank, broker-dealer, or other independent, qualified custodian. You will
receive account statements from the independent, qualified custodian(s) holding your funds and
securities at least quarterly. The account statements from your custodian(s) will indicate the amount of
our advisory fees deducted from your account(s) each billing period. You should carefully review
account statements for accuracy.
If you have a question regarding your account statement or if you did not receive a statement from
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your custodian, please contact us at the telephone number listed on the cover page of this brochure.
Custody is also disclosed in Form ADV because we have authority to transfer money from client
account(s), which constitutes a standing letter of authorization (SLOA). Accordingly, we will follow the
safeguards specified by the SEC rather than undergo an annual audit.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary Investment
Advisory Agreement and the appropriate trading authorization forms as applicable.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to the
Advisory Business section in this Brochure for more information on our discretionary management
services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
Generally, we will not take any action or render any advice with respect to voting of proxies solicited
by, or with respect to, the issuers of securities in which client's assets may be invested; However, we
will vote proxies for the ETFs based on our reasonable judgment that our vote will be most likely to
produce a favorable financial result for the Funds and their shareholders.
Our firm and the Trust each have adopted proxy voting policies and procedures reasonably designed
to ensure that proxies are voted in shareholders' best interests. As a brief summary, the Trust's policy
delegates responsibility regarding proxy voting to our firm who, in turn, votes the Funds' proxies in
accordance with its proxy voting policy, subject to the provisions of the Trust's policy regarding conflicts
of interests.
Our proxy voting policy requires us to vote proxies received in a manner consistent with the best
interests of the Funds and their shareholders. Our policy underscores our firm's concern that all proxy
voting decisions be made in the best interests of the Fund's shareholders. Our policy dictates that we
vote such proxies in a manner that will further the economic value of each investment for the expected
holding period. Each vote cast by our firm on behalf of the Funds is done on a case-by-case basis,
taking into account all relevant factors.
We keep certain records required by applicable law in connection with our proxy voting activities. You
may obtain information on how we voted proxies and/or obtain a full copy of our proxy voting policies
and procedures by making a written or oral request to our firm.
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Item 18 Financial Information
We are not required to provide a balance sheet or other financial information to our clients because we
do not require the prepayment of fees in excess of $500 and six months or more in advance; we do not
take custody of client funds or securities; and, we do not have a financial condition that is reasonably
likely to impair our ability to meet our commitments to you. Moreover, we have never been the subject
of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact us at the telephone number listed on the cover page of this brochure, if you have
any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, you do not keep the profit.
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