Overview
- Headquarters
- Waukesha, WI
- Average Client Assets
- $0.4 million
- Minimum Account Size
- $250,000
- SEC CRD Number
- 154854
Fee Structure
Primary Fee Schedule (DRAKE 2A BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $1,000,000 | 1.25% |
| $1,000,001 | $3,000,000 | 1.00% |
| $3,000,001 | $5,000,000 | 0.80% |
| $5,000,001 | and above | 0.65% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,750 | 1.38% |
| $5 million | $49,750 | 1.00% |
| $10 million | $82,250 | 0.82% |
| $50 million | $342,250 | 0.68% |
| $100 million | $667,250 | 0.67% |
Clients
- HNW Share of Firm Assets
- 40.60%
- Total Client Accounts
- 3,401
- Discretionary Accounts
- 3,401
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: DRAKE 2A BROCHURE (2026-03-26)
View Document Text
Drake & Associates, LLC
Firm Brochure
This brochure provides information about the qualifications and business practices of Drake & Associates, LLC. If
you have any questions about the contents of this brochure, please contact us at (414) 409-7226 or by email at:
compliance@drakeandassociates.net. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Drake & Associates, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Drake & Associates, LLC’s CRD number is: 154854
20965 Crossroads Circle
Waukesha, WI 53816
(414) 409-7226
www.drakeandassociates.net
Registration does not imply a certain level of skill or training.
Version Date: 3/26/2026
Item 2: Material Changes
There are the following material changes in this brochure from the last annual updating amendment of
Drake & Associates, LLC on 03/24/2025. Material changes relate to Drake & Associates, LLC, practices
or conflicts of interests only.
•
Item 4: The Firm updated its description of advisory services to clarify the use of third-party
model portfolios and associated signals (LSA Portfolio Analytics), removed references to
pension consulting services that are no longer offered, and clarified the scope of financial
planning services.
•
Item 5: The Firm updated its disclosure regarding insurance-related compensation to include
additional compensation from insurance carriers, including overrides, and clarified that total
compensation may exceed base commission rates and create conflicts of interest.
•
Item 8: The Firm updated its description of methods of analysis and investment strategies to
clarify the role of third-party model inputs and removed references to investment strategies that
are not utilized, including short sales, margin, options, and short-term trading.
•
Item 10: The Firm enhanced its disclosure regarding insurance-related activities to further
describe compensation arrangements, including commissions, overrides, and incentive-based
compensation, and the associated conflicts of interest.
•
Item 12: The Firm updated its brokerage practices disclosure to reflect the use of a single
custodian and added information regarding block trading and allocation practices.
•
Item 13: The Firm updated its disclosure regarding account reviews and client reporting to
clarify review frequency, reporting practices, and the scope and sources of client reporting.
•
Item 14: The Firm updated its disclosure to reflect the use of third-party marketing platforms
for lead generation on a flat-fee basis and added disclosure regarding non-cash compensation
related to insurance product sales.
•
Item 15: The Firm updated its custody disclosure to clarify fee deduction practices and the role
of the qualified custodian.
•
Item 16: The Firm updated its disclosure regarding discretionary authority to clarify the
distinction between investment discretion and custody and execution of client transactions.
ii
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ............................................................................................................................................... 2
Item 3: Table of Contents ............................................................................................................................................... 3
Item 4: Advisory Business ............................................................................................................................................. 6
A. Description of the Advisory Firm ............................................................................................................................... 6
B. Types of Advisory Services ......................................................................................................................................... 6
Investment Supervisory Services ........................................................................................................................... 6
Services Limited to Specific Types of Investments ............................................................................................... 6
Financial Planning .................................................................................................................................................... 7
Flourish Cash ............................................................................................................................................................ 7
Use of Technology and Artificial Intelligence...................................................................................................... 8
C. Client Tailored Services and Client Imposed Restrictions .......................................................................................... 8
D. Wrap Fee Programs .................................................................................................................................................... 8
E. Amounts Under Management .................................................................................................................................... 9
Item 5: Fees and Compensation .................................................................................................................................... 9
A. Fee Schedule ............................................................................................................................................................... 9
Investment Supervisory Services Fees .................................................................................................................. 9
Flourish Cash Fees ................................................................................................................................................. 10
B. Payment of Fees ........................................................................................................................................................ 10
Payment of Investment Supervisory Fees ........................................................................................................... 10
Payment of Selection of Other Advisers Fees ..................................................................................................... 10
C. Clients Are Responsible For Third Party Fees .......................................................................................................... 10
D. Prepayment of Fees ................................................................................................................................................... 10
E. Outside Compensation For the Sale of Securities to Clients ..................................................................................... 11
F. Recommending Rollovers and Transfers to Drake & Associates ............................................................................. 11
Item 6: Performance-Based Fees and Side-By-Side Management ......................................................................... 12
Item 7: Types of Clients ................................................................................................................................................ 12
Minimum Account Size ................................................................................................................................................ 13
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ........................................ 13
iii
A. Methods of Analysis and Investment Strategies ............................................................................................... 13
Methods of Analysis .............................................................................................................................................. 13
B. Material Risks Involved ........................................................................................................................................... 14
Risk of Loss ............................................................................................................................................................. 15
Investment Strategies ............................................................................................................................................ 16
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. ............... 16
C. Risks of Specific Securities Utilized ......................................................................................................................... 16
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that
you, as a client, should be prepared to bear. ...................................................................................................... 16
Item 9: Disciplinary Information ............................................................................................................................... 17
A. Criminal or Civil Actions ........................................................................................................................................ 17
B. Administrative Proceedings ..................................................................................................................................... 17
C. Self-regulatory Organization (SR) Proceedings ...................................................................................................... 17
Item 10: Other Financial Industry Activities and Affiliations ............................................................................... 17
A. Registration as a Broker/Dealer or Broker/Dealer Representative ........................................................................... 17
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor17
C. Insurance Sales and Commissions .......................................................................................................................... 17
D. Selection of Other Advisors or Managers and How This Adviser is Compensated for Those Selections ................ 19
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................. 19
A. Code of Ethics ........................................................................................................................................................... 19
B. Recommendations Involving Material Financial Interests ...................................................................................... 20
C. Investing Personal Money in the Same Securities as Clients .................................................................................. 20
D. Trading Securities At/Around the Same Time as Clients’ Securities ...................................................................... 20
Item 12: Brokerage Practices ........................................................................................................................................ 20
A. Factors Used to Select Custodians and/or Broker/Dealers ...................................................................................... 20
1. Research and Other Soft-Dollar Benefits ............................................................................................................... 21
2. Brokerage for Client Referrals ............................................................................................................................... 21
3. Clients Directing Which Broker/Dealer/Custodian to Use .................................................................................... 21
B. Aggregating (Block) Trading for Multiple Client Accounts .................................................................................... 21
Item 13: Reviews of Accounts ...................................................................................................................................... 22
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews .......................................................... 22
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts ................................................................... 22
C. Content and Frequency of Regular Reports Provided to Clients ............................................................................. 22
iv
Item 14: Client Referrals and Other Compensation ................................................................................................ 23
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other
Prizes) ........................................................................................................................................................................... 23
B. Compensation to Non – Advisory Personnel for Client Referrals ........................................................................... 24
Item 15: Custody ............................................................................................................................................................ 24
Item 16: Investment Discretion ................................................................................................................................... 24
Item 17: Voting Client Securities (Proxy Voting) ................................................................................................... 24
Item 18: Financial Information .................................................................................................................................... 25
A. Balance Sheet ........................................................................................................................................................... 25
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ............ 25
C. Bankruptcy Petitions in Previous Ten Years ........................................................................................................... 25
v
Item 4: Advisory Business
A. Description of the Advisory Firm
Drake & Associates, LLC is a Limited Liability Company organized in the state of
Wisconsin.
This firm has been in business since October 1, 2010, and the sole owner is Anthony Samuel
Drake.
B. Types of Advisory Services
Drake & Associates, LLC (hereinafter “D&A”) offers the following services to advisory
clients:
Investment Supervisory Services
D&A offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. D&A takes each client through
a risk tolerance and selects a model portfolio that matches each client’s specific situation.
Investment Supervisory Services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
D&A utilizes portfolios from LSA Portfolio Analytics. LSA Portfolio Analytics provides
model portfolios and associated quantitative signals that are used by D&A as part of its
investment decision-making process. D&A retains full discretion over all investment
decisions and may deviate from such models or signals based on client-specific factors,
market conditions, or the need to align the portfolio with the client’s stated investment
objectives and risk tolerance. All portfolios will be held at Charles Schwab & Co.
(“Schwab”). D&A evaluates the current investments of each client with respect to their
risk tolerance levels and time horizon and then determines which portfolio is appropriate
for the client. Risk tolerance levels are documented in the Risk Tolerance Questionnaire,
which is given to each client.
Services Limited to Specific Types of Investments
D&A generally limits its investment advice and/or money management to mutual funds,
equities, exchange-traded funds (ETFs), government securities, bonds, fixed income, debt
securities, and cash and cash equivalents.
In addition, D&A and its associated persons may recommend insurance products,
6
including annuities, in their separate capacity as licensed insurance agents. D&A may use
other securities as well to help diversify a portfolio when applicable.
Financial Planning
D&A starts with a review of a client's financial situation which includes assets and
liabilities as well as estate, tax, and insurance needs. The Firm then employs a risk
tolerance and risk capacity-focused simulation to develop a detailed cash flow analysis
and proposed asset allocation. Financial planning services are provided in connections
with our discretionary investment management services. Financial plans and financial
planning include, but are not limited to:
•
investment planning;
•
life insurance and annuities;
•
tax concerns;
•
retirement planning;
•
college planning; and
• debt/credit planning.
D&A may recommend clients engage the firm for additional related services as part of the
financial plan, or we may recommend other professionals to implement recommendations
made by D&A. Such additional services by D&A or another professional will be provided
for additional compensation, commensurate with the nature, extent, complexity, and
other characteristics of such services. Clients are advised that a conflict of interest, or the
perception of one, may exist because the firm may have additional incentive to
recommend such additional services based on the compensation to be received, rather
than solely based on the client's needs, and in some cases, based on the prospect of cross-
referrals of advisory clients from the other professional or his or her firm.
Clients are under no obligation to act upon any recommendations made by D&A under a
financial planning engagement or to engage the services of a third-party professional.
Clients retain the absolute right to decide whether or not to act on such recommendations,
and if they choose to act on such recommendations, whether to engage the Firm or such
professional for such services or to engage another investment adviser or professional of
their choosing, which may charge less (or more) for such services. Should a client choose
to implement the recommendations contained in the plan, D&A suggests the client work
closely with his/her attorney, accountant and/or insurance agent.
Flourish Cash
Flourish Cash is an online platform that provides clients with competitive APY and
elevated FDIC coverage for their deposits placed at program banks. Flourish Cash is
offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Drake
& Associates is not affiliated with Flourish or any of the program’s banks.
7
Drake & Associates Advisors are not acting in their capacity as investment adviser
representatives or in any discretionary manner when introducing clients to Flourish and
only do so with client consent. Drake & Associates receives an admin/service annual fee
of 0.10% of the value of the Client’s Flourish Cash account if a client participates in the
cash management program from Flourish. This fee is deducted from the Client’s overall
APY and presents a conflict of interest. Additional information regarding this fee is
described in Item 5.
Use of Technology and Artificial Intelligence
D&A may utilize technology tools, including artificial intelligence-based applications, to
assist with administrative, operational and client servicing functions such as meeting
documentation, client relationship management, and data aggregation. While these tools
are designed to enhance efficiency and accuracy, D&A maintains oversight of outputs and
remains responsible for all client-related information and services.
C. Client Tailored Services and Client Imposed Restrictions
Implementation of financial plan recommendations is entirely at the client's discretion.
Financial planning recommendations are based on each client’s individual financial
situation, objectives, and needs and are not limited to any specific product or service
offered by a broker dealer or insurance company. D&A will act solely in its capacity as a
registered investment adviser and does not provide any legal, accounting or tax advice.
Clients should seek the counsel of a qualified accountant and/or attorney when necessary.
D&A may assist clients with tax harvesting and may will work with a client’s tax specialist
to answer any questions related to the client’s portfolio account.
D&A offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client fact finder and risk
tolerance, which outlines each client’s current situation (income, tax levels, and risk
tolerance levels) and is used to select a portfolio that matches restrictions, needs, and
targets.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent D&A from
properly servicing the client account, or if the restrictions would require D&A to deviate
from its standard suite of services, D&A reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other administrative
fees. D&A does not participate in any wrap fee programs.
8
E. Amounts Under Management
As of December 31, 2025, D&A manages approximately $607,255,900 in discretionary assets
under management.
Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Total Assets Under Management
Annual Fee
$0 - $499,999
1.50%
$500,000 – $999,999
1.25%
$1,000,000 - $2,999,999
1.00%
$3,000,000 – $4,999,999
0.80%
$5,000,000 – and above
0.65%
These fees are negotiable depending upon the needs of the client and complexity of the
situation. The final fee schedule will be attached as Exhibit II of the Investment
Advisory Contract. Fees are paid monthly in advance, and clients may terminate their
contracts with five days’ written notice. Refunds are given on a prorated basis, based
on the number of days remaining in a month at the point of termination. Fees that are
collected in advance will be refunded based on the prorated amount of work
completed up to the day of termination within the month terminated. The fee refunded
will be the balance of the fees collected in advance minus the daily rate* times the
number of days in the month up to and including the day of termination. (*The daily
rate is calculated by dividing the monthly AUM fee by the number of days in the
termination month. Clients may terminate their contracts without penalty, for full
refund, within five (5) business days of signing the advisory contract. Advisory fees are
withdrawn directly from the client’s accounts with client written authorization.
D&A may specifically direct clients to Plan Confidence utilizing Pontera's software
(formerly FeeX). The same fee schedule is applied to these accounts.
Clients already enrolled in Plan Confidence will be grandfathered at the former rate of
0.50%
9
Flourish Cash Fees
Drake & Associates receives an administrative/service annual fee of 0.10% of the
value of the Client’s Flourish Cash account if a client participates in the cash
management program from Flourish. This fee is deducted from the Client’s overall
APY. The fee is not negotiable. This account is separate from Drake’s portfolio
management fee.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization. Fees are paid monthly in advance. D&A’s annual Advisory Fee is exclusive of,
and in addition to, brokerage commissions, transaction fees, and other related costs and
expenses that are incurred by the client, as discussed below. D&A does not, however, receive
any portion of these commissions, transaction fees, and costs. For investment and wealth
management services D&A provides with respect to certain client holdings (e.g., held-away
assets, 529 plans, etc.), we may negotiate a fee rate that differs from our standard fee schedule.
Payment of Selection of Other Advisers Fees
Fees are paid monthly in advance.
Fees for selection of Plan Confidence as third-party adviser are withdrawn by Plan
Confidence directly from the client’s credit card. D&A then receives its portion of the fees
from Plan Confidence; D&A may directly deduct fees from clients non-qualified account
with client permission.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees, mutual
fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and
expenses charged by D&A. Please see Item 12 of this brochure regarding
broker/custodian relationship.
D. Prepayment of Fees
D&A collects fees in advance. Fees that are collected in advance will be refunded based
on the prorated amount of work completed at the point of termination and the total days
during the billing period. Fees will be refunded to the client within fourteen (14) days.
10
The fee refunded will be the balance of the fees collected in advance minus the daily rate*
times the number of days in the month up to and including the day of termination. (*The
daily rate is calculated by dividing the monthly AUM fee by the number of days in the
termination month).
E. Outside Compensation For the Sale of Securities to Clients
Several supervised persons of Drake & Associates, LLC are licensed to accept
compensation for the sale of insurance products to Drake & Associates, LLC clients. This
presents a conflict of interest and gives the supervised person an incentive to recommend
products based on the compensation received rather than on the client’s needs.
In addition to standard commissions, Drake & Associates, LLC and/or its affiliated
insurance agency may receive additional compensation from insurance carriers in
connection with the placement of insurance products. This additional compensation may
be calculated as a percentage of the premium of commission associated with an individual
transaction. As a result, the total compensation received in connection with a product
recommendation may exceed the base commission rate associated with that product.
Drake & Associates, LLC addresses these conflicts by requiring that recommendations
involving insurance products be made based on the client’s financial situation, objectives,
and needs as part of the financial planning process. Drake & Associates LLC documents
the basis for such recommendations and conducts supervisory review of insurance
transactions to evaluate consistency with client objectives and the firm’s fiduciary
obligations.
Clients always have the right to decide whether to purchase Drake & Associates, LLC-
recommended products and, if purchasing, have the right to purchase those products
through other brokers or agents that are not affiliated with Drake & Associates, LLC.
Advisory fees that are charged to clients are not reduced to offset the commissions or
additional compensation on insurance products recommended to clients. Please see Item
10 for further information regarding the sale of insurance products.
F. Recommending Rollovers and Transfers to Drake & Associates
As part of our investment advisory services to you, we may recommend that you
withdraw the assets from your employer's retirement plan and roll the assets over to an
individual retirement account ("IRA") that we will manage on your behalf. If you elect to
roll the assets to an IRA that is subject to our management, we will charge you an asset-
based fee as set forth in the agreement you executed with our firm. This practice presents
a conflict of interest because persons providing investment advice on our behalf have an
incentive to recommend a rollover to you for the purpose of generating fee-based
11
compensation rather than solely based on your needs. Therefore, we operate under a
special rule which requires the firm to act in a client’s best interest and not put our interests
ahead of the client. Under this special rule’s provisions, we must:
▪ Meet a professional standard of care when making investment recommendations;
▪ Never put our financial interests ahead of a client when making recommendations;
▪ Avoid misleading statements about conflicts of interest, fees and investments;
▪ Follow policies and procedures designed to ensure advice given is in the client’s
best interest;
▪ Charge no more than is reasonable for services; and
▪ Provide basic information about conflicts of interest
You are under no obligation, contractually or otherwise, to complete the rollover.
Moreover, if you do complete the rollover, you are under no obligation to have the assets
in an IRA managed by our firm. Many employers permit former employees to keep their
retirement assets in their company plan. Also, current employees can sometimes move
assets out of their company plan before they retire or change jobs. In determining whether
to complete the rollover to an IRA, and to the extent the following options are available,
you should consider the costs and benefits of:
▪ Leaving the funds in your employer's (former employer's) plan;
▪ moving the funds to a new employer's retirement plan;
▪
▪
cashing out and taking a taxable distribution from the plan; and/or
rolling the funds into an IRA rollover account
Each of these options has advantages and disadvantages and before making a change we
encourage you to speak with your CPA and/or tax attorney. Our recommendations may
include any of them, depending on what we feel is in your best interest. We are fiduciaries
under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. As a fiduciary, we are required to document the reason(s) for why the
recommendation we made is in your best interest.
Item 6: Performance-Based Fees and Side-By-Side Management
D&A does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
D&A generally provides investment advice and/or management supervisory services to the
following types of clients:
12
❖ Individuals
❖ High-Net-Worth Individuals
Minimum Account Size
There is an account minimum, $250,000, which may be waived by the investment advisor, based
on the needs of the client and the complexity of the situation.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
To ensure consistency of investment advice and portfolio management, we maintain a
series of asset allocation model portfolios which vary across multiple dimensions
including overall risk profile, the degree to which active management risk is assumed and
the degree to which taxes are considered in the construction of the portfolio.
LSA Portfolio Analytics provides model portfolios and associated quantitative signals that
are used by D&A as part of its investment decision-making process.
All model portfolios are managed in adherence to a top-down, fundamentally based
investment process that seeks to maximize the portfolio return within specific, defined
objectives and risk constraints.
Our top-down approach focuses first on establishing asset allocation targets and
subsequently sub-asset class allocation targets and finally on security selection (i.e., the
identification and selection of individual securities or strategies to fill targeted portfolio
allocations).
At the outset of any client relationship, and regularly thereafter, we work closely with our
clients to understand their unique financial situation including their investment
objectives, liquidity needs, time horizon and psychological willingness to bear risk.
Based on our assessment, we generally recommend managing our clients’ accounts in
accordance with one or more of our asset allocation model portfolios. It should be
recognized that client portfolios with similar investment objectives and asset allocation
goals may own the same or different securities. Depending on the tax status of the client’s
individual accounts, tax considerations may influence our investment decisions. Further,
clients who buy or sell securities on the same day may receive different prices based on
the timing of the transactions during open market hours.
Each portfolio will maintain a target asset and sub-asset class allocation as predicated by
the relevant model portfolio. We review individual client portfolios regularly to evaluate
how closely each portfolio’s allocations match that of its target. When the variance is
13
considered excessive, we will take appropriate action (e.g., buying and/or selling
securities) to bring the actual allocation within the acceptable range of the target
allocation. This process is referred to as “rebalancing.”
We generally implement our client portfolio allocations with exchange traded securities,
exchange traded funds (ETFs) and no-load mutual funds (hereafter referred to
interchangeably as a “fund”). We select individual funds to fulfill a specific, defined role
within the overall portfolio.
We consider multiple criteria when evaluating an individual fund, including, but not
limited to: the investment philosophy and process employed in the management of the
fund; the people directly involved in the investment process including research and
portfolio management and trading; the parent organization sponsoring the fund; and the
fund’s complete performance history relative to benchmarks and peers. Our evaluation is
focused on identifying funds and managers that we believe possess an edge relative to
other available alternatives that will lead to superior long-term investment performance
on either an absolute or risk-adjusted basis depending on the specific strategy.
Other security types such as individual stocks, individual bonds, money market funds,
structured products and private investment funds are periodically used in the
construction of client portfolios.
Prior to entering into an Investment Advisory Agreement with D&A, each client should
carefully consider that, as is the case with respect to any investment in securities, the risk
of loss is present and that over time portfolio values will fluctuate such that at any time a
client’s portfolio may be worth more or less than the amount invested. We do not
guarantee that any investment strategy employed by us will meet its investment
objectives or that a client’s account will not suffer losses.
We generally seek to minimize the risk of principal losses in client portfolios by
diversifying assets both across and within different asset classes and specific investment
strategies. However, it is imperative that clients recognize that while diversification can
help to reduce the likelihood of realizing widespread losses across their total portfolio,
there is no guarantee that it will succeed in doing so.
In addition to the risk that asset classes do not perform as expected, clients face the risk
that allocations to particular asset classes could have achieved better results had
allocations been affected in a different manner as a result of the specific security selection
decisions made by D&A. A risk of mutual fund and ETF analysis is that, as is the case with
all securities investments, past performance does not guarantee future results. A manager
who has been successful in the past may not be able to replicate that success in the future.
In addition, we do not control the underlying investments in a mutual fund or ETF, and
as a result, there is the risk that a manager may deviate from the stated investment
mandate or strategy of the fund or ETF which may adversely impact results.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
14
Risk of Loss
Investing involves a risk of loss. Clients should be prepared to bear investment loss,
including the loss of the original principal. Clients should never presume that future
performance of any specific investment or investment strategy will be profitable.
Further, there may be varying degrees of risk depending on different types of
investments. Clients should know that all investments carry a certain degree of risk
ranging from the variability of market values to the possibility of permanent loss of
capital. Although portfolios seek principal protection, asset allocation and investment
decisions may not achieve this goal in all cases. There is no guarantee a portfolio will
meet a target return or an investment objective.
Risks to capital include but may not be limited to: changes in the economy, market
volatility, company results, industry sectors, accounting standards and changes in
interest rates. Investments are generally subject to risks inherent in governmental
actions, exchange rates, inflation, deflation, and fiscal and monetary policies. Market
risks include changes in market sentiment in general and styles of investing.
Diversification will not protect an investor from these risks and fluctuations.
Because of the inherent risk of loss associated with investing, we are unable to represent,
guarantee or even imply that our services and methods of analysis can or will predict
future results, successfully identify market tops or bottoms, or insulate clients from
losses due to market corrections or declines.
Market risk. Either the stock market as a whole, or the value of an individual company,
goes down resulting in a decrease in the value of client investments. Stocks are
susceptible to general stock market fluctuations and to volatile increases and decreases
in value as market confidence in and perceptions of their issuers change. Common stock
(or its equivalent) is generally exposed to greater risk than preferred stocks and debt
obligations of an issuer.
Company risk. There is always a certain level of company or industry specific risk that is
inherent in each investment. Although this risk can be reduced through appropriate
diversification, it cannot be eliminated. There is the risk that the issuer will perform
poorly or have its value reduced based on factors specific to the issuer or its industry. If
the issuer experiences credit issues or defaults on debt, the value of the issuer may be
reduced.
Exchange traded fund and mutual fund risk. The risk of owning an ETF or mutual fund
generally reflects the risks of owning the underlying securities the ETF or mutual fund
holds. Clients will incur additional costs associated with ETFs and mutual funds (see
Item 5).
Management risk. Investments managed by us vary with the success and failure of our
investment strategies, research, analysis and determination of portfolio securities.
Foreign investments risks. Non-U.S. investments, currency and commodity investments
may contain additional risks associated with government, economic, political or
currency volatility.
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Emerging markets risks. Emerging markets can experience high volatility and risk in the
short term.
Liquidity risks. Generally, assets are more liquid if many investors are interested in a
standardized product, making the product relatively easy to convert into cash.
Specialized investments may have reduced liquidity.
Bond risks. Investments in bonds involve interest rate and credit risks. Bond values
change according to changes in interest rates, inflation, credit climate and issue credit
quality. Interest rate increases will reduce the value of a bond. Longer term bonds are
more susceptible to interest rate variations than shorter term, lower yield bonds.
Sector risks. Investing in a particular sector is subject to cyclical market conditions and
changes.
Tax risks. Our strategies and investments may have unique and significant tax
implications. D&A will manage portfolios with an awareness of tax implications, but
long-term wealth compounding is our primary consideration. Regardless of account size
or other factors, D&A strongly recommends that its clients continuously consult with a
tax professional prior to and throughout the investing of clients' assets.
Investment Strategies
D&A will generally implement client portfolios into the following investment strategies:
• ETF Capital Preservation Plus
• ETF Income Plus
• ETF Conservative Growth
• ETF Moderate Growth
• ETF Growth
• ETF Growth Plus
• ETF Aggressive Growth
•
IQ Core Conservative
•
IQ Famous Brands
•
IQ Large Cap Growth
• PC Income Strategy
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
D&A generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets. However, it will
utilize short sales, margin transactions, and options writing. Short sales, margin
transactions, and options writing generally hold greater risk of capital loss and clients
should be aware that there is a material risk of loss using any of those strategies.
Past performance is not a guarantee of future returns. Investing in securities involves a
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risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither D&A nor its representatives are registered as or have pending applications to become a
broker/dealer or as representatives of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither D&A nor its representatives are registered as or have pending applications to
become a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor.
C. Insurance Sales and Commissions
Due to the firm’s financial planning philosophy, it is common for our financial
professionals to recommend that clients utilize insurance products (for example, a fixed
index annuity (“FIA”) as part of the client’s overall financial plan in lieu of separately
managed accounts (specifically, in lieu of cash and fixed income asset classes).You should
be aware that there are a number of conflicts of interests that are present due to our
planning philosophy and recommendations to utilize insurance products in this nature.
You may therefore work with your Drake financial professional in both their capacity as
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an investment adviser representative of Drake, as well as in their capacity as an insurance
agent through our affiliated company, Loft Financial Advisory Group (“Loft”).
Your Drake financial professional, in their dual capacity as an IAR and insurance agent,
may advise you to purchase insurance products (general disability insurance, life
insurance, annuities, and other insurance products to you), and then assist you in
implementing the recommendations by selling you those same products.
In exchange for selling you those products, the financial professional will typically be paid
a commission. This recommendation that a client purchase an insurance product through
them as an insurance agent presents a conflict of interest, as the receipt of commissions is
an incentive to recommend products that could potentially be based on commissions rather
than your personal needs and objectives.
In addition to standard commissions, Drake & Associates LLC and/or its affiliated
insurance company, Loft Financial advisory Group, may receive additional compensation
from insurance carriers in connection with the placement of insurance products. This
additional compensation may be calculated as a percentage of the premium or commission
associated with an individual transaction. As a result, the total compensation received in
connection with a product recommendation may exceed the base commission rate
associated with that product.
Furthermore, commissions may vary by product, and each individual product may have
different commission rates, encouraging the financial professional to recommend products
that may pay higher commissions over the products that make the most sense for you.
In addition, insurance products may also have different payment schedules depending on
the nature of the product, and the timing of the payments likely differ from that of the
advisory options offered by Drake. This timing difference has the potential to create a
conflict of interest since some financial professionals may have the incentive to recommend
a product that pays commissions now, over an advisory product that pays fees over a
relatively longer period. As an example, all other variables held equal, a 5% commission
paid by an insurance company upon sale of a $100,000 annuity product, may be more
attractive to a financial professional than a one percent (1%) advisory fee charged on a
$100,000 account paid over a period of five (5) years, despite the overall pre-tax
compensation paid to the financial professional being equal.
There are other conflicts present as well. Our affiliate company, Loft, utilizes the services
of Advisors Excel, a third-party insurance marketing organization ("IMO") to select the
appropriate product. The purpose of the IMO is to assist us in finding the insurance
company product that best fits the client’s situation, although the IMO also offers special
incentive compensation to our investment adviser representatives when they act in their
separate capacities as insurance agents if they meet certain overall sales goals by placing
annuities and/or other insurance products through the IMO. These awards are typically
awarded to the Firm based upon the aggregate sales of insurance products. This creates a
conflict of interest for Loft financial professionals to utilize the products recommended by
the IMO.
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Advisors Excel provides affiliate members such as our insurance firm, Loft, with marketing
assistance and business development tools to acquire new clients, technology with the goal
of improving the client experience and our firm’s efficiency, back office and operations
support to assist in the processing of our insurance. Although some of these services may
directly benefit a client, other services obtained by us from Advisors Excel such as
marketing assistance and business development may not benefit an existing client.
We have taken a number of steps to manage this conflict of interest. As a fiduciary, we
expect and require that each investment adviser representative only recommend insurance
and annuities when in the best interest of the client. The sale of commission-based products
is supervised by the firm’s Managing Members, and the firm makes periodic reviews of its
insurance recommendations to ensure that our financial professionals act in in accordance
with our fiduciary duty. If you have any questions or concerns about annuity
recommendations made during the financial planning process, we encourage you to
immediately bring it to the attention of your investment professional or the CCO.
Finally, you should be aware that there are other insurance products that are offered by
other insurance agents other than those recommended by our financial professionals. You
are under no obligation to implement any insurance or annuity transaction through Loft.
D. Selection of Other Advisors or Managers and How This Adviser is
Compensated for Those Selections
D&A may direct clients to third-party investment advisers. D&A will be compensated via
a fee share from the advisers to which it directs those clients. The fees shared will not
exceed any limit imposed by any regulatory agency. This creates a conflict of interest in
that D&A has an incentive to direct clients to the third-party investment advisers that
provide D&A with a larger fee split. D&A will always act in the best interests of the client,
including when determining which third party investment adviser to recommend to
clients. D&A will verify that all recommended advisers are properly licensed, notice filed
or exempt in the states where D&A is recommending the adviser to clients.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Code of Ethics
We have a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
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Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. Our Code of Ethics is available free of charge upon request to any
client or prospective client.
B. Recommendations Involving Material Financial Interests
D&A does not recommend that clients buy or sell any security in which a related person
to D&A or D&A has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of D&A may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
D&A to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest.
D&A reviews personal securities transactions on a periodic basis and requires that
representatives please client interests ahead of their own when similar securities are being
bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of D&A may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
D&A to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest.
D&A reviews personal securities transactions on a periodic basis and requires that
representatives place client interests ahead of their own when trading in the same or
similar securities. Any identified conflicts or potentially inappropriate activity are subject
to further review and appropriate action in accordance with the firm’s Code of Ethics.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The Custodian, Charles Schwab & Co. (“Schwab”), member FINRA/SIPC was chosen
based on its relatively low transaction fees and access to mutual funds and ETFs. D&A
will never charge a premium or commission on transactions, beyond the actual cost
imposed by the custodian.
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1. Research and Other Soft-Dollar Benefits
D&A does not receive research, products, or services from broker-dealers or other
third parties in exchange for directing client brokerage transactions and does not
participate in soft dollar agreements.
D&A independently selects and pays for any research, analytics, or their-party
services used in its investment process.
As a result, D&A does not have an incentive to direct client transactions to any
particular broker-dealer for the purpose of obtaining research or other benefits.
The first consideration when recommending broker/dealers to clients is best
execution.
2. Brokerage for Client Referrals
D&A receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
D&A will not allow clients to direct D&A to use a specific broker-dealer to execute
transactions. Clients must use D&A recommended custodian (broker-dealer) for
accounts managed by D&A. By requiring clients to use our specific custodian, D&A
may be unable to achieve most favorable execution of client transactions, and this may
cost clients’ money over using a lower-cost custodian.
B. Aggregating (Block) Trading for Multiple Client Accounts
D&A may aggregate the purchase or sale of securities for multiple client accounts
(commonly referred to as “block trading”) when it believes such aggregation is in the
best interests of its clients.
When orders are aggregated, each participating client account will generally receive an
average price for the securities purchase or sold, and the transaction costs will be shared
on a pro rata basis based on each account’s participation in the transaction.
In some cases, aggregation of trades may result in more favorable execution, including
more efficient trade processing and potentially lower transaction costs. However, it is
also possible that aggregated trades may be less favorable to a particular client account
depending on market conidiations or the timing of order execution, In certain
circumstances, D&A may allocate trades in a manner other than pro rata, including
where it believes such allocation is appropriate based on factors such as account size cash
availability, investment objectives, or other relevant considerations.
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D&A will allocate aggregated trades in a manner that it believes is fair and equitable over
time and consistent with its fiduciary duty.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
Client accounts are reviewed periodically by D&A Investment Adviser Representatives,
but no less than annually. The level of review will vary depending upon the complexity
of the individual client portfolio and any additional services being offered to the client.
The reviews will focus on a number of topics including but not limited to asset allocation
and account performance. All financial planning accounts are reviewed upon financial
plan creation and plan delivery. There is only one level of review for financial plans, and
that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or when D&A
becomes aware of changes in a client’s financial situation (such as retirement, termination
of employment, physical move or inheritance or another event).
With respect to financial plans, D&A’s services will generally conclude upon delivery of
the financial plan; however, clients may engage D&A for additional services, including
ongoing investment management, under a separate agreement.
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly from the custodian, a written report that details
the client’s account including assets held and asset value which will come from the
custodian. Clients who enroll in D&A’s client portal may access account information and
reports through the portal, which reflect assets held at the custodian, Clients are encouraged
to compare their custodian’s statement against those provided by D&A. In the event of a
discrepancy, please contact D&A immediately.
Clients who engage D&A for financial planning services will receive a financial plan upon
completion.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
D&A receives compensation from third-party advisers to which it directs clients.
D&A participates in the institutional advisor program (the “Program”) offered by
Schwab. Schwab offers to independent investment advisor services which include
custody of securities, trade execution, clearance and settlement of transactions. D&A
receives some benefits from Schwab through its participation in the Program.
As part of the Program, D&A may recommend Schwab to clients for custody and
brokerage services. There is no direct link between D&A’s participation in the Program
and the investment advice it gives to its clients, although D&A receives economic benefits
through its participation in the Program that are typically not available to Schwab retail
investors. These benefits include the following products and services (provided without
cost or at a discount): receipt of duplicate client statements and confirmations; research
related products and tools; consulting services; access to a trading desk serving D&A
participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to client accounts); the
ability to have D&A’s fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; access to mutual
funds with no transaction fees and to certain institutional money managers; and discounts
on compliance, marketing, research, technology, and practice management products or
services provided to D&A by third party vendors. Schwab may also pay for business
consulting and professional services received by D&A’s related persons. Some of the
products and services made available by Schwab through the Program may benefit D&A
but may not benefit its client accounts. These products or services may assist D&A in
managing and administering client accounts, including accounts not maintained at
Schwab. Other services made available by Schwab are intended to help D&A manage and
further develop its business enterprise. The benefits received by D&A or its personnel
through participation in the Program do not depend on the amount of brokerage
transactions directed to Schwab. As part of its fiduciary duties to clients, D&A endeavors
at all times to put the interests of its clients first. Clients should be aware, however, that
the receipt of economic benefits by D&A or its related persons in and of itself creates a
conflict of interest and may indirectly influence D&A’s choice of Schwab for custody and
brokerage services.
D&A and/or its associated persons may also receive non-cash compensation from
insurance carriers or insurance marketing organizations, including advisers Excel, in
connection with the sale of insurance products. Such compensation may include, but is
not limited to, incentive compensation, marketing support, and attendance at conference
or sponsored events based on production levels, These arrangements create a conflict of
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interest, as they provide an incentive to recommend products or carriers that provide such
benefits, Insurance product recommendations are made in accordance with applicable
insurance regulations, including applicable best interest standards.
B. Compensation to Non – Advisory Personnel for Client Referrals
D&A does not directly or indirectly compensate any person who is not advisory
personnel for client referrals; however, D&A may pay a flat fee to third-party marketing
platforms for lead generation services, such arrangements are not contingent upon the success
of any referral or the engagement of advisory services.
Item 15: Custody
D&A, with client’s written authority, deducts its advisory fees directly from client accounts,
Client assets are maintained at Charles Schwab & Co., a registered broker-dealer, member
FINRA/SIPC. Clients receive account statements directly from the custodian and should
carefully review those statements for accuracy.
Item 16: Investment Discretion
For those client accounts where D&A provides ongoing supervision, the client has given D&A
written discretionary authority over the client’s accounts with respect to securities to be bought
or sold and the amount of securities to be bought or sold. Details of this relationship are fully
disclosed to the client before any advisory relationship has commenced. The client provides D&A
discretionary authority via a limited power of attorney in the Investment Advisory Contract and
in the contract between the client and the custodian; however, D&A does not maintain custody
of client assets and does not execute trades directly, as transactions are effected through the
qualified custodian.
Item 17: Voting Client Securities (Proxy Voting)
D&A will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security or to the custodian.
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Item 18: Financial Information
A. Balance Sheet
D&A does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
D&A has not been the subject of any financial condition that is reasonable likely to impair
its ability to meet contractual commitments to clients. An affiliated entity, Loft Financial
advisory Group, LLC, has an outstanding EIDL loan obtained in connection with COVID-
19 relief program and has received ERC credits. These arrangements have not had a
material adverse impact on D&A’s financial condition or its ability to meet its obligations
to clients.
C. Bankruptcy Petitions in Previous Ten Years
D&A has not been the subject of a bankruptcy petition in the last ten years.
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