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Dravo Bay LLC
dba
Blue Rock Financial Group
Form ADV Part 2A – Disclosure Brochure
Effective: September 25, 2025
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices of Dravo
Bay LLC dba Blue Rock Financial Group (“Blue Rock Financial Group” or the “Advisor”). If you have any questions about
the content of this Disclosure Brochure, please contact the Advisor at (302) PLANNER (752-6637).
Blue Rock Financial Group is a registered investment advisor with the U.S Securities Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities authority.
Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure Brochure
provides information through Blue Rock Financial Group to assist you in determining whether to retain the Advisor.
Additional information about Blue Rock Financial Group and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 298558.
Dravo Bay LLC
37458 Oyster House Road, Rehoboth Beach, DE 19971
Phone: (302) PLANNER (752-6637) | Fax: (302) 351-6658
www.bluerockfg.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplements"). The Disclosure Brochure provides information about a variety of topics relating to an advisor’s business
practices and conflicts of interest. The Brochure Supplements provide information about Advisory Persons of Blue Rock
Financial Group. For convenience, the Advisor has combined these documents into a single disclosure document.
Blue Rock Financial Group believes that communication and transparency are the foundation of its relationship with
clients and will continually strive to provide you with complete and accurate information at all times. Blue Rock Financial
Group encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you may
have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the last filing and distribution to Clients:
• The Advisor has amended Item 5.E to remove the broker-dealer disclosure as no investment advisor is affiliated
with a broker-dealer.
• The Advisor has amended its fees for Advisor Guided Platform Services. Please see Item 5 for additional
information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices, changes in
regulations or routine annual updates as required by the securities regulators. This complete Disclosure Brochure or a
Summary of Material Changes shall be provided to you annually and if a material change occurs in the business practices
of Blue Rock Financial Group.
You may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 298558. You may also request a copy of this
Disclosure Brochure at any time, by contacting the Advisor at (302) PLANNER (752-6637).
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Item 3 – Table of Contents
Item 1 – Cover Page .............................................................................................................................................. 1
Item 2 – Material Changes .................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information .............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management ........................................................................................................................................... 6
D. Wrap Fee Programs ....................................................................................................................................................... 7
E. Assets Under Management ............................................................................................................................................ 7
Item 5 – Fees and Compensation ......................................................................................................................... 7
A. Fees for Advisory Services ............................................................................................................................................. 7
B. Fee Billing ....................................................................................................................................................................... 9
C. Other Fees and Expenses .............................................................................................................................................. 9
D. Advance Payment of Fees and Termination ................................................................................................................. 10
E. Compensation for Sales of Securities ........................................................................................................................... 11
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................... 11
Item 7 – Types of Clients .................................................................................................................................... 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 11
A. Methods of Analysis ...................................................................................................................................................... 11
B. Risk of Loss .................................................................................................................................................................. 11
Item 9 – Disciplinary Information ....................................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 12
A. Code of Ethics ............................................................................................................................................................... 13
B. Personal Trading with Material Interest ........................................................................................................................ 13
C. Personal Trading in Same Securities as Clients ........................................................................................................... 13
D. Personal Trading at Same Time as Client .................................................................................................................... 13
Item 12 – Brokerage Practices ........................................................................................................................... 13
A. Recommendation of Custodian[s] ................................................................................................................................. 13
B. Aggregating and Allocating Trades ............................................................................................................................... 14
Item 13 – Review of Accounts ............................................................................................................................ 14
A. Frequency of Reviews .................................................................................................................................................. 14
B. Causes for Reviews ...................................................................................................................................................... 15
C. Review Reports ............................................................................................................................................................ 15
Item 14 – Client Referrals and Other Compensation ........................................................................................ 15
A. Compensation Received by Blue Rock Financial Group .............................................................................................. 15
B. Compensation for Client Referrals ................................................................................................................................ 17
Item 15 – Custody ................................................................................................................................................ 17
Item 16 – Investment Discretion ......................................................................................................................... 17
Item 17 – Voting Client Securities ...................................................................................................................... 17
Item 18 – Financial Information .......................................................................................................................... 17
Form ADV Part 2B – Brochure Supplements .................................................................................................... 18
Privacy Policy…………………………………………………………………………………………………..…………..32
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Item 4 – Advisory Services
A. Firm Information
Dravo Bay LLC dba Blue Rock Financial Group (“Blue Rock Financial Group” or the “Advisor”) is a registered investment
advisor with the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a limited liability
company (“LLC”) under the laws of Delaware. Blue Rock Financial Group was founded in August 2018 and is owned and
operated by Todd A. Roselle (President). This Disclosure Brochure provides information regarding the qualifications,
business practices, and the advisory services provided by Blue Rock Financial Group.
For more information regarding this disclosure Brochure, please contact Kelly Wilson, the Chief Compliance Officer, at
(302) PLANNER (752-6637).
B. Advisory Services Offered
Blue Rock Financial Group offers advisory services to individuals, high net worth individuals, families, trusts, businesses
and retirement plans (each referred to as a “Client”). Blue Rock Financial Group provides a comprehensive approach to
its wealth advisory services. Services are tailored to the unique needs of each Client.
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts of
interest. Blue Rock Financial Group’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Investment Management Services
Blue Rock Financial Group provides customized wealth management solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and planning
services. Blue Rock Financial Group works closely with each Client to identify their investment goals and objectives as
well as risk tolerance and financial situation in order to create an investment strategy. Blue Rock Financial Group
customizes its investment management services for its Clients. Blue Rock Financial Group will implement the investment
strategy with its internal management and/or the use of unaffiliated money managers or investment platforms (as
described below).
Internal Investment Management – The Advisor’s investment philosophy is based primarily on modern portfolio theory.
The Advisor will develop a strategic asset allocacation for the Client based on the Client’s unique situation. The Advisor
will then construct an investment portfolio primarily utilizing exchange-traded funds (“ETFs”). The Advisor may also
incorporate open-end mutual funds, individual equity securities and/or individual fixed income securities in a Client’s
portfolio. For mutual funds, the Advisor primarily selects passive managers and will seek institutional share classes when
available. The Advisor may retain other types of investments from a Client’s legacy portfolio due to fit with the overall
portfolio strategy, tax-related reasons, or other reasons as identified between the Advisor and the Client.
Blue Rock Financial Group typically employs a long-term investment approach for Clients, but may buy, sell or re-allocate
positions that have been held less than one year to meet the objectives of the Client or due to market conditions. Blue
Rock Financial Group will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
At no time will Blue Rock Financial Group accept or maintain custody of a Client’s funds or securities, except for limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at the
Custodian, pursuant to the advisory agreement. Please see Item 12 – Brokerage Practices.
Retirement Accounts – When deemed to be in the Client’s best interest, the Advisor will recommend that a Client take a
distribution from an ERISA sponsored plan or to roll over the assets to an Individual Retirement Accounts (“IRAs”), or
recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one IRA to another IRA,
or from one type of account to another account (e.g. commission-based account to fee-based account). In such instances,
the Advisor will serve as an investment fiduciary as that term is defined under The Employee Retirement Income Security
Act of 1974 (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws governing retirement
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accounts. Such a recommendation creates a conflict of interest if the Advisor will earn a new (or increase its current)
advisory fee as a result of the transaction. No client is under any obligation to roll over a retirement account to an account
managed by the Advisor.
Use of Independent Managers – Blue Rock Financial Group will recommend that Clients utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) available through SEI Private Trust
Company (“SEI”) for all or a portion of a Client’s investment portfolio, based on the Client’s needs and objectives. In such
instances, the Client will be required to authorize and enter into an investment management agreement with an
Independent Manager that defines the terms in which the Independent Manager will provide its services. The Advisor will
perform initial and ongoing oversight and due diligence over each Independent Manager to ensure the strategy remains
aligned with Clients investment objectives and overall best interests. The Advisor will also assist the Client in the
development of the initial policy recommendations and managing the ongoing Client relationship. The Client, prior to
entering into an agreement with an Independent Manager, will be provided with the Independent Manager's Form ADV
Part 2A - Disclosure Brochure (or a brochure that makes the appropriate disclosures).
Investment Management Platforms
Advisor Guided Platform Services – Certain Client account[s] will be managed on the Advisor Guided platform, available
through SEI, which provides efficient trading solutions.
Hero Wealth Management – Blue Rock Financial Group may recommend that certain Clients implement their investment
portfolios through Betterment Institutional, a division of Betterment LLC (herein “Betterment Institutional” or the
“Investment Platform”), for the Advisor’s Hero Wealth Management Service. Betterment Institutional is what is often
termed a “robo-advisor”, an online wealth management service that provides automated, algorithm-based portfolio
management advice. Robo-advisors use technology to deliver similar services as traditional advisors, but generally only
offer portfolio management and do not get involved in a Client’s personal situation, such as taxes and retirement or estate
planning.
Blue Rock Financial Group chose to affiliate with Betterment Institutional due to the Investment Platform’s customized
portfolio allocations, automated rebalancing, and competitive fees. Blue Rock Financial Group utilizes Betterment
Institutional as a complement to its comprehensive financial planning services to provide cost effective investing coupled
with personalized financial planning.
To establish accounts with Betterment Institutional, the Client will also enter into one or more agreements with
Betterment that provides the authority for discretionary investment management by the Investment Platform.
Blue Rock Financial Group remains the Client’s primary advisor and relationship contact and will select or construct a
portfolio of ETFs and/or cash equivalents from the universe of investments included on the Investment Platform.
Blue Rock Financial Group will have the discretionary authority to instruct Betterment Institutional with respect to portfolio
construction, asset allocation, and other investment decisions, subject to the limitations described herein.
Betterment Institutional will implement the portfolio and be responsible for the discretionary trading of the ETFs
in the Client’s portfolio, including the purchase and sale of investments and the automatic rebalancing back to
targets.
Betterment Institutional utilizes between ten to twelve different ETF’s, representing various asset classes for the
construction of investment portfolios. As discussed above, Blue Rock Financial Group will work with each Client to
select/construct a portfolio to meets the needs of the Client. The Client has limited ability to put restrictions on its
accounts. The account[s] cannot contain investments that are not included in the Betterment Institutional
universe of ETFs and cash equivalents.
Betterment Institutional, under its discretionary authority, will automatically adjust and rebalance the Client’s
accounts daily based on the drift tolerance established for the positions in the investment portfolio. The
Advisor’s investment philosophy is long-term, but the Advisor may make such tactical overrides to take
advantage of market pricing anomalies or strong market sectors. The Advisor does not actively trade in the
Client’s account[s] and is also limited to a enter one allocation change per account per trading day through
Betterment Institutional, the Client should be aware of these potential disadvantages.
For its services, Betterment Institutional will charge an asset-based fee that includes the securities transaction
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fees for all trades. The Advisor will only charge the investment advisory fee detailed in Item 5.A. below on assets referred
to Betterment Institutional and does not share in any fees earned by Betterment Institutional.
The Client, prior to entering into an agreement with the Investment Platform, will be provided with the
Investment Platform's Form ADV Part 2A (or a brochure that makes the appropriate disclosures).
Financial Planning Services
Blue Rock Financial Group will typically provide to its Clients a variety of financial planning services. Such services may
be included in the overall advisory services or contracted separately, based on the Client’s needs and complexity of the
services to be provided. Services may be provided in several areas of a Client’s financial situation, depending on their
goals and objectives. Planning or consulting may encompass one or more areas of need, including, but not limited to
investment advice and planning, retirement planning, distributions, personal savings, education savings, spending,
insurance needs, estate planning, charitable strategies, and other areas of a Client’s financial situation. Blue Rock
Financial Group may deliver specific planning modules to the Client or a comprehensive plan, based on the needs of the
Client.
In certain circumstances, Blue Rock Financial Group may also refer Clients to an accountant, attorney or other specialist,
as appropriate for the Client’s unique situation. For certain financial planning engagements, the Advisor will generally
provide a written report that contains observations and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six months of contract
date, assuming all information and documents requested are provided promptly.
Financial planning recommendations pose a conflict between the interests of the Advisor and the interests of the Client.
For example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment management
services or to increase the level of investment assets with the Advisor, as it would increase the amount of advisory fees
paid to the Advisor. Clients are not obligated to implement any recommendations made by the Advisor or maintain an
ongoing relationship with the Advisor. If the Client elects to act on any of the recommendations made by the Advisor, the
Client is under no obligation to implement the transaction through the Advisor. Financial planning services may be
included in an overall wealth management engagement or provided as a separate service, pursuant to the terms of the
agreement with the Client.
Retirement Plan Advisory Services
Blue Rock Financial Group provides retirement plan advisory services on behalf of retirement plans (each a “Plan”) and
the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan
Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized to the
needs of the Plan and Plan Sponsor. Services generally include:
Investment Policy Statement (“IPS”) Design and Monitoring
Investment Oversight Services (ERISA 3(21))
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
•
•
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
These services are provided by Blue Rock Financial Group serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan
Sponsor is provided with a written description of the Advisor’s fiduciary status, the specific services to be rendered and all
direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Blue Rock Financial Group to provide advisory services, each Client is required to enter into one or
more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
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• Establishing an Investment Strategy – Blue Rock Financial Group will work with each Client to develop a custom
investment strategy designed in connection with the Client’s investment goals and objectives.
• Asset Allocation – Blue Rock Financial Group will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Blue Rock Financial Group will develop a portfolio for the Client that is intended to meet
the stated goals and objectives of the Client.
•
Investment Management and Supervision – Blue Rock Financial Group will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Blue Rock Financial Group does not manage or place Client assets into a wrap fee program.
E. Assets Under Management
As of December 31, 2024, Blue Rock Financial Group manages $335,047,553 in Client assets, $243,872,489 of which are
managed on a discretionary basis and $91,047,553 on a non-discretionary basis. Clients may request more current
information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the Advisor. Each
Client engaging the Advisor for services described herein shall be required to enter into a written agreement with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid quarterly, at the end of each calendar quarter, pursuant to the terms of the investment
advisory agreement. Fees are based on the closing market value of the assets under management in the account[s] and the
end of the quarter based on the following schedule:
Assets Under Management
Up to $1,000,000
$1,000,001 to $2,000,000
$2,000,001 to $3,000,000
$3,000,001 to $4,000,000
$4,000,001 to $5,000,000
$5,000,001 to $7,500,000
Over $7,500,000
Maximum Annual Fee (%)
1.50%
1.05%
0.92%
0.79%
0.66%
0.54%
0.39%
Please note the tiered fee schedule above is the maximum fee the Advisor may charge. Fees may be negotiable at the sole
discretion of the Advisor. The Client’s fees will take into consideration the aggregate assets under management with the
Advisor.
The investment advisory fee in the first quarter of service is prorated from the inception date of the Client’s account[s] to the
end of the first quarter. All securities held in accounts managed by Blue Rock Financial Group will be independently valued
by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s valuations.
Clients may make additions to and withdrawals from their account[s] at any time, subject to Blue Rock Financial Group’s right
to terminate an account. Additions may be in cash or securities provided that Blue Rock Financial Group reserves the right to
liquidate any transferred securities or decline to accept particular securities into a Client’s account[s]. Clients may withdraw
account assets on notice to Blue Rock Financial Group, subject to the usual and customary securities settlement
procedures. However, Blue Rock Financial Group designs its portfolios as long-term investments and the withdrawal of
assets may impair the achievement of a Client’s investment objectives. Blue Rock Financial Group may consult with its
Clients about the options and ramifications of transferring securities. However, Clients are advised that when transferred
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securities are liquidated, they are subject to transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred
sales charge) and/or tax ramifications.
Use of Independent Managers
As noted in Item 4, the Advisor will implement all or a portion of a Client’s investment portfolio utilizing one or more
Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation from an
Independent Manager. The Advisor will only earn its investment advisory fee as described above. Independent Managers
typically do not offer any fee discounts but may have a breakpoint schedule which will reduce the fee with an increased
level of assets placed under management with an Independent Manager. The terms of such fee arrangements are
included in the Independent Manager’s disclosure brochure and applicable contract[s] with the Independent Manager. The
total blended fee, including the Advisor’s fee and the Independent Manager’s fee, will not exceed 2.50% annually.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other related
costs and expenses described in Item 5.C. below, which may be incurred by the Client. However, the Advisor shall not
receive any portion of these commissions, fees, and costs. For certain Clients, financial planning services are included in
investment advisory fee.
Investment Management Platform
Advisor Guided Platform Services – Advisor Guided platform services fees are paid quarterly, at the end of each calendar
quarter, pursuant to the terms of the investment advisory agreement. Fees are based on the closing market value of the
assets under management in the account[s] and the end of the quarter based on the following schedule:
Assets Under Management
Up to $1,000,000
$1,000,001 to $2,000,000
$2,000,001 to $3,000,000
$3,000,001 to $4,000,000
$4,000,001 to $5,000,000
$5,000,001 to $7,500,000
Over $7,500,000
Annual Fee (%)
0.20%
0.15%
0.12%
0.08%
0.05%
0.02%
0.00%
Please note the tiered fee schedule above is the maximum fee the Advisor may charge. Fees may be negotiable at the sole
discretion of the Advisor. The Client’s fees will take into consideration the aggregate assets under management with the
Advisor.
Hero Wealth Management – Assets on the Betterment Institutional Platform will be charged the Advisor’s investment
advisory fee of .75% annually, as well as the Betterment Institutional platform fee, collected monthly in arrears. As noted
above in Item 4, the Client’s fee charged by Betterment Institutional includes securities transaction fees for implementing and
rebalancing the Client’s account[s]. Blue Rock Financial Group does not earn any compensation from Investment Platforms
and will only receive its own advisory fee for assets referred to an Investment Platform. Fees are detailed in the agreement
between the Client and Betterment Institutional. The Advisor will provide the Client with Betterment Institutional’s Form ADV
2A – Disclosure Brochure or similar disclosures regarding fees.
Financial Planning Services
Blue Rock Financial Group offers financial planning services through several types of engagement methods. The Advisor
may offer its services on an hourly basis, a fixed project fee or an annual/ongoing engagement. Hourly engagements are
billed at a rate ranging from $350 to $500, based on the complexity of the services to be provided and the experience level of
the Advisory Person. Fixed fee engagements are negotiated based on the expected number of hours to complete the
engagement at the negotiated hourly rate. Annual ongoing engagements start with a financial plan that is billed for a fixed fee
ranging from $1,500 to $24,000, depending on the scope and complexity of the Client engagement. After the delivery of the
initial financial plan, the ongoing fee ranges from $100 to $2,000 per month, based on the complexity and scope of the
ongoing services. Fees may be negotiable at the sole discretion of the Advisor. An estimate for total hours and/or costs will
be provided to the Client prior to engaging for these services.
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Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 1.20% and are billed monthly at
the end of the calendar quarter, pursuant to the terms of the retirement plan advisory agreement. Fees may be negotiable
depending on the size and complexity of the Plan.
The Plan will also pay the Advisor an additional advisory fee on an ongoing annual basis. This fee is charged in arrears of
the retirement plan advisory services agreement anniversary date. This fee covers the installation costs of the plan and the
ongoing advisory service until the plan reaches a certain threshold. The Advisor will provide the Client a written invoice
itemizing the fee. The annual fee is based on the following tiered fee schedule:
Assets Under Management
Up to $500,000
$500,001 to $1,000,000
$1,000,001 & Above
Annual Fee ($)
$3,000
$1,500
$0
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The Advisor or its delegate shall provide the Custodian with an invoice instructing the Custodian to deducts its
investment advisory fee. The amount due is calculated by applying the quarterly rate (annual rate divided by four) to the
assets under management at the end of the quarter. Clients will be provided with a statement, at least quarterly, from the
Custodian reflecting deduction of the investment advisory fee. It is the responsibility of the Client to verify the accuracy of
these fees as listed on the Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients
provide written authorization permitting Blue Rock Financial Group to be paid directly from their account[s] held by the
Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees will include Blue Rock
Financial Group’s investment advisory fee (as noted above) plus investment management fees and/or platform fees
charged by the Independent Manager. The Independent Manager will assume the responsibility for calculating the Client’s
fees and deducting all fees from the Client’s account[s].
Hero Wealth Management – Betterment fees and Blue Rock Financial Group fees are separately billed and deducted from
the Client’s account[s]. These fees consist of the Advisor’s investment advisory fee, the Investment Platform’s investment
management fee, and any securities transaction fees charged by the Investment Platform.
Financial Planning Services
Fees for project-based hourly and fixed fee financial planning engagements may be invoiced up to fifty percent (50%) of the
expected total engagement fee upon execution of the financial planning agreement. The balance shall be invoiced upon
completion of the agreed upon deliverable[s]. Fees for annual/ongoing financial planning engagements may require an initial
deposit or the initial financial planning fee to be paid in full at the start of the engagement. Upon completion of the
engagement deliverable[s], the remaining balance of the engagement fees [if any] shall be invoiced by the Advisor and are
due upon receipt of the invoice. If the Client is engaging for ongoing financial planning services, ongoing planning fees shall
commence at the start of the following month and billed thereafter on a monthly basis, in advance of each month. Certain
Clients may have their planning fees included with their overall investment advisory fees. The Advisor does not collect
advance fees of $1,200 or more for any services that will be completed six (6) months or more in advance.
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan,
depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Blue Rock Financial Group, in connection
with investments made on behalf of the Client’s account[s]. The Client is responsible for all securities execution and
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custody fees charged by the Custodian, as applicable. Certain custodians recommended by the Advisor do not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the terms and
conditions of the Custodian's brokerage requirements. However, custodians typically charge for mutual funds and other
types of investments. The fees charged by Blue Rock Financial Group are separate and distinct from these custody and
execution fees.
In addition, all fees paid to Blue Rock Financial Group for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds, other fund
expenses, account administration (e.g., custody, brokerage and account reporting), and a possible distribution fee. A Client
may be able to invest in these products directly, without the services of Blue Rock Financial Group, but would not receive
the services provided by Blue Rock Financial Group which are designed, among other things, to assist the Client in
determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by Blue Rock Financial
Group to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional
information.
D. Advance Payment of Fees and Termination
Investment Management Services
Blue Rock Financial Group is compensated for its investment advisory services at the end of the quarter after investment
advisory services are rendered. Either party may terminate the investment advisory agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate the investment advisory agreement within five (5)
business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. The Client’s investment advisory agreement with the Advisor is non-transferable without the Client’s prior consent.
Use of Independent Managers
In the event that a Client should wish to terminate their relationship with an Independent Manager, the terms for termination
will be set forth in the respective agreements between the Client and that Independent Manager. Blue Rock Financial Group
will assist the Client with the termination and transition as appropriate.
Hero Wealth Management – The Client may terminate the account[s] with the Investment Platform, at any time, by providing
advance written notice to the Investment Platform. The Client may be subject to other terms as provided through the tri-party
agreement with the Investment Platform.
Financial Planning Services
Blue Rock Financial Group may be partially compensated for its financial planning services in advance of providing services.
Either party may terminate the financial planning agreement, at any time, by providing advance written notice to the other
party. The Client may also terminate the financial planning agreement within five (5) business days of signing the Advisor’s
agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory services
rendered to the point of termination and such fees will be due and payable by the Client. Upon termination, the Client shall
be responsible for planning fees based on the hours incurred or in the event of a fixed fee, the percentage of the
engagement completed. For ongoing planning services, fees are prorated up to an including the effective day of termination.
The initial planning fee is based on a percentage of the plan completed. Upon termination, the Client shall be billed for
actual hours logged on the planning project times the contractual hourly rate or in the case of a fixed fee engagement, the
percentage of the engagement scope completed by the Advisor. The Advisor will refund any unearned, prepaid financial
planning fees from the effective date of termination. The Client’s financial planning agreement with the Advisor is non-
transferable without the Client’s prior consent.
Retirement Plan Advisory Services
Blue Rock Financial Group is compensated for its services at the end of the month, after services are rendered. Either party
may request to terminate the retirement plan advisory agreement, at any time, by providing advance written notice to the
other party. The Client may also terminate the retirement plan advisory agreement within five (5) business days of signing
the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide
retirement plan advisory services rendered to the point of termination and such fees shall be due and payable by the Client.
The Client’s retirement plan advisory agreement with the Advisor is non-transferable without the Client’s prior consent.
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E. Compensation for Sales of Securities
Blue Rock Financial Group does not buy or sell securities to earn commissions and does not receive any compensation for
securities transactions in any Client account, other than the investment advisory fees noted above.
Mr. Roselle is also licensed as an independent insurance professional. As an independent insurance professional, Mr.
Roselle will earn commission-based compensation for selling insurance products, including insurance products he sells to
Clients. Insurance commissions earned by Mr. Roselle are separate and in addition to advisory fees. This practice
presents a conflict of interest because a person providing investment advice on behalf of the Advisor who is also an
insurance agent has an incentive to recommend insurance products to Clients for the purpose of generating commissions
rather than solely based on Client needs. However, Clients are under no obligation, contractually or otherwise, to
purchase insurance products through Mr. Roselle. Please see Item 10 – Other Financial Industry Activities and Affiliations.
Item 6 – Performance-Based Fees and Side-By-Side Management
Blue Rock Financial Group does not charge performance-based fees for its investment advisory services. The fees
charged by Blue Rock Financial Group are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client.
Blue Rock Financial Group does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Blue Rock Financial Group offers advisory services to individuals, high net worth individuals, families, trusts, businesses
and retirement plans. Blue Rock Financial Group generally does not impose a minimum size for establishing a
relationship. However, certain investments and strategies may require certain minimums for effective implementation.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Blue Rock Financial Group primarily employs the principles of Modern Portfolio Theory in determining investment
strategies for its Clients. Research and analysis from Blue Rock Financial Group are derived from numerous sources,
including financial media companies, third-party research materials, Internet sources, and review of company activities,
including annual reports, prospectuses, press releases and research prepared by others.
Modern Portfolio Theory is a theory of investment which tries to attain portfolio expected return for a given amount of
portfolio risk, or equivalently reduce risk for a given level of expected return, by carefully choosing the proportions of
various assets. Please note that there is no investment strategy that will guarantee a profit or prevent loss.
As noted above, Blue Rock Financial Group generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. Blue Rock Financial Group will typically hold all or a portion of a security for more
than a year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of
Clients. At times, Blue Rock Financial Group may also buy and sell positions that are more short-term in nature,
depending on the goals of the Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should be
prepared to bear the potential risk of loss. Blue Rock Financial Group will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a Client will
meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may lose
value and may have negative investment performance. The Advisor monitors these economic indicators to determine if
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adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are included below in
Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client’s investment goals, financial situation, time horizon, tolerance for
risk and other factors to develop an appropriate strategy for managing a Client’s account. Client participation in this
process, including full and accurate disclosure of requested information, is essential for the analysis of a Client’s
account[s]. The Advisor shall rely on the financial and other information provided by the Client or their designees without
the duty or obligation to validate the accuracy and completeness of the provided information. It is the responsibility of the
Client to inform the Advisor of any changes in financial condition, goals or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts. The
Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall financial
markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will
fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk based on
the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-ask spread and
low trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate from the index
being tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one point in the day
may have a different price than the same ETF purchased or sold a short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the mutual
funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual fund is
typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price as a mutual
fund purchased later that same day.
Individual Securities Risks
Owning individual equity or fixed income securities may result in additional risks, such as the performance of an individual
company or the comparison of the company against its peers, industry or the market in general. Investor sentiment can
influence the valuation of such securities. For individual bonds, interest rate risk and reinvestment risk may also be
present as interest rates will fluctuate over time.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve a risk
of loss that each Client should understand and be willing to bear. Clients are reminded to discuss these risks
with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Blue Rock Financial Group or its owner. Blue Rock
Financial Group values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due
diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor and its Advisory
Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
the Advisor’s firm name or CRD# 298558.
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
As noted in Item 5, Mr. Roselle is also a licensed insurance professional. Implementations of insurance recommendations
are separate and apart from one’s role with Blue Rock Financial Group. As an insurance professional, Mr. Roselle will
receive customary commissions and other related revenues from the various insurance companies whose products are
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sold. Mr. Roselle is not required to offer the products of any particular insurance company. Commissions generated by
insurance sales do not offset regular advisory fees. This practice presents a conflict of interest in recommending certain
products of the insurance companies. Clients are under no obligation to implement any recommendations made by Mr.
Roselle or the Advisor.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. The Advisor does not receive any compensation nor does this present a material conflict of
interest. The Advisor will only earn its investment advisory fee as described in Item 5.A.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Blue Rock Financial Group has implemented a Code of Ethics that defines the Advisor’s fiduciary commitment to each
Client. This Code of Ethics applies to all persons associated with Blue Rock Financial Group (“Supervised Persons”). The
Code of Ethics was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s
duties to the Client. Blue Rock Financial Group and its personnel owe a duty of loyalty, fairness and good faith towards
each Client. It is the obligation of Blue Rock Financial Group associates to adhere not only to the specific provisions of the
Code, but also to the general principles that guide the Code. The Code of Ethics covers a range of topics that address
ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor at (302) PLANNER (752-6637).
B. Personal Trading with Material Interest
Blue Rock Financial Group allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Blue Rock Financial Group does not act as principal in any transactions. In
addition, the Advisor does not act as the general partner of a fund, or advise an investment company. Blue Rock Financial
Group does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Blue Rock Financial Group allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted a Code of Ethics, which addresses insider trading (material non-
public information controls) and personal securities reporting procedures. When trading for personal accounts, Supervised
Persons have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best interest of its
Clients can be violated if personal trades are made with more advantageous terms than Client trades, or by trading based
on material non-public information. This risk is mitigated by Blue Rock Financial Group requiring reporting of personal
securities trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor
has also adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Blue Rock Financial Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded
afterward. At no time will any associated person of Blue Rock Financial Group, transact in any security to the
detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Blue Rock Financial Group does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the “Custodian”) to safeguard Client assets
and authorize Blue Rock Financial Group to direct trades to the Custodian as agreed in the investment advisory
agreement. Further, Blue Rock Financial Group does not have the discretionary authority to negotiate commissions on
behalf of Clients on a trade-by-trade basis.
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Where Blue Rock Financial Group does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the Custodian recommended
by Blue Rock Financial Group, and will not incur any extra fee or cost associated with using a custodian not
recommended by Blue Rock Financial Group. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. Blue Rock Financial Group may recommend the Custodian based on criteria
such as, but not limited to, reasonableness of commissions charged to the Client, services made available to the Client,
its reputation and/or the location of the Custodian’s offices. As its Advisory Persons are also registered representatives of
PKS, Blue Rock Financial Group and its Advisory Persons are limited in the Custodians in which they can recommend to
Clients.
Blue Rock Financial Group will generally recommend that Clients establish their account[s] at SEI Private Trust Company,
a subsidiary of SEI Investments Company (“SEI”), or Charles Schwab & Co., Inc. (“Schwab”), or Altruist, both FINRA-
registered broker-dealers and members of SIPC. SEI, Schwab, or Altruist will serve as the Client’s “qualified custodian”.
The Advisor will also recommend that Clients use MTG, LLC dba Betterment Securities (“Betterment
Securities”), a FINRA-registered broker-dealer and member SIPC, to manage Client assets on the Betterment
Institutional platform for Clients who select the Hero Wealth Management Service.
Blue Rock Financial Group maintains an institutional relationship with SEI, Schwab, Altruist, and Betterment Securities,
whereby the Advisor receives economic benefits from SEI, Schwab, Altruist, and Betterment Securities. Please see Item
14 below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars – Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters into
an agreement to place security trades with a broker-dealer/custodian in exchange for research and other services. Blue
Rock Financial Group does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian.
2. Brokerage Referrals – Blue Rock Financial Group does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage – All Clients are serviced on a “directed brokerage basis”, where Blue Rock Financial Group will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are
traded within their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any
security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a security
into one Client account from another Client’s account[s]). Blue Rock Financial Group will not be obligated to select
competitive bids on securities transactions and does not have an obligation to seek the lowest available transaction costs.
These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the most
favorable net results taking into account such factors as 1) price, 2) size the of order, 3) difficulty of execution, 4)
confidentiality and 5) skill required. Blue Rock Financial Group will execute its transactions through the Custodian, unless
otherwise instructed in writing by the Client.
Blue Rock Financial Group may aggregate orders in a block trade or trades when securities are purchased or sold
through the Custodian for multiple (discretionary) accounts. If a block trade cannot be executed in full at the same price or
time, the securities actually purchased or sold by the close of each business day must be allocated in a manner that is
consistent with the initial pre-allocation or other written statement. This must be done in a way that does not consistently
advantage or disadvantage particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Kelly Wilson, Chief Compliance Officer
of Blue Rock Financial Group. The CCO also has oversight of investment advisory processes. Formal reviews are
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generally conducted at least annually or more frequently depending on the needs of the Client. Clients are offered an
annual financial plan, subject to scope of their agreement with the Advisor.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least annually.
Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result of major
changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or withdrawals in
the Client’s account[s]. The Client is encouraged to notify Blue Rock Financial Group if changes occur in the Client’s
personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be triggered by
material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage statements are
sent directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian’s website
so that the Client may view these reports and their account activity. Client brokerage statements will include all positions,
transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients with periodic reports
regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Blue Rock Financial Group
Blue Rock Financial Group does not receive securities commissions from product sponsors, broker-dealers or any un-
related third party. Blue Rock Financial Group may refer Clients to various third parties to provide certain financial
services necessary to meet the goals of its Clients. Likewise, Blue Rock Financial Group may receive referrals of new
Clients from a third-party.
Participation in Institutional Advisor Platform
Blue Rock Financial Group has established an institutional relationship with SEI (“Custodian”) to assist the Adviser in
managing Client account[s]. Access to the SEI platform is provided at no charge to the Adviser. The Adviser receives
access to software and related support without cost because the Adviser renders investment management services to
Clients that maintain assets at SEI. The software and related systems support may benefit the Adviser, but not its Clients
directly. In fulfilling its duties to its Clients, the Adviser endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a Custodian creates a conflict of interest since these
benefits may influence the Adviser's recommendation of this Custodian over one that does not furnish similar software,
systems support, or services.
Participation in Institutional Advisor Platform
Blue Rock Financial Group has established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like Blue Rock Financial Group. As a
registered investment advisor participating on the Schwab Advisor Services platform, Blue Rock Financial Group receives
access to software and related support without cost because the Advisor renders investment management services to
Clients that maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but
not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits from
a custodian creates a conflict of interest since these benefits may influence the Advisor's recommendation of this
custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual
funds and other investments without having to adhere to investment minimums that might be required if the
Client were to directly access the investments.
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Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services and support to Blue Rock Financial Group
that may not benefit the Client, including: educational conferences and events, consulting services and discounts for
various service providers. Access to these services creates a financial incentive for the Advisor to recommend Schwab,
which results in a conflict of interest. Blue Rock Financial Group believes, however, that the selection of Schwab as
Custodian is in the best interests of its Clients.
Participation in Institutional Advisor Platform
Blue Rock Financial Group has established an institutional relationship with Altruist to assist the Advisor in managing Client
account[s]. Access to the Altruist platform is provided at no charge to the Advisor. The Advisor receives access to software
and related support without cost because the Advisor renders investment management services to Clients that maintain
assets at Altruist The software and related systems support may benefit the Advisor, but not its Clients directly. In fulfilling
its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware,
however, that the receipt of economic benefits from a Custodian creates a potential conflict of interest since these benefits
may influence the Advisor’s recommendation of this Custodian over one that does not furnish similar software, systems
support, or services.
Investment Management Platform
As noted in Item 12, the Advisor has also established an institutional relationship with Betterment Securities under an
investment and advice platform, Betterment Institutional. Betterment Institutional makes available various support services
to help manage or administer Client account[s], Betterment Institutional support services are generally available on an
unsolicited basis and come at no cost to the Advisor. The following are the benefits Betterment Institutional support
services may provide:
Investment Products – Betterment Institutional includes access to a range of investment products, execution of securities
transactions, basic account aggregation, planning tools and custody of client assets through Betterment Securities.
Direct Benefits – Betterment Institutional may provide Clients with online tools to project expected returns, plan for
retirement, understand risk, access information related to transactions, and review prior performance.
Indirect Benefits – Betterment Institutional may provide the Advisor with benefits that may not directly benefit the Client.
These products and Services assist the Advisor by providing technology to better monitor and administer Client
account[s]. This software and technology may:
• Assist with back-office functions, recordkeeping, and client reporting of Client account[s]
• Provide access to Client account[s] data (such as duplicate trade confirmation and account statements)
• Provide pricing and other market data
• Assist with back-office functions, recordkeeping, and client reporting
Advisor Benefits – The Advisor may be offered other services, which will help manage and further develop business
enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession.
Also, as noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Investment Platforms. To eliminate any conflict of interest, the Advisor does not earn any compensation from an
Investment Platform[s]. The Advisor will only receive its own investment advisory fee for assets referred to an Investment
Platform.
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B. Compensation for Client Referrals
Certain Clients may be referred to the Advisor by either an affiliated or unaffiliated party (herein "Promoter") and receive,
directly or indirectly, compensation for the Client referral. In such instances, the Advisor will compensate the Promoter a
fee in accordance with Rule 206(4)-1 of the Advisers Act and any corresponding state securities requirements. Any such
compensation shall be paid solely from the investment advisory fees earned by the Advisor, and shall not result in any
additional charge to the Client.
Item 15 – Custody
Blue Rock Financial Group does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction of
advisory fees, all Clients for whom Blue Rock Financial Group exercises discretionary authority must hold their assets with
a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds and securities
and must instruct Blue Rock Financial Group to utilize that Custodian for securities transactions on their behalf. Clients
are encouraged to review statements provided by the Custodian and compare to any reports provided by Blue Rock
Financial Group to ensure accuracy, as the Custodian does not perform this review.
Item 16 – Investment Discretion
Blue Rock Financial Group generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by Blue Rock
Financial Group. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such
authority will be evidenced by the Client's execution of an Investment Advisory Agreement containing all applicable
limitations to such authority. All discretionary trades made by Blue Rock Financial Group will be in accordance with each
Client's investment objectives and goals. For Clients with account[s] established at an Independent Manager, those
account[s] will also be managed by those parties on a discretionary basis.
Item 17 – Voting Client Securities
Blue Rock Financial Group does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains the
sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Blue Rock Financial Group, nor its management, have any adverse financial situations that would reasonably
impair the ability of Blue Rock Financial Group to meet all obligations to its Clients. Neither Blue Rock Financial Group,
nor any of its Advisory Persons, have been subject to a bankruptcy or financial compromise. Blue Rock Financial Group is
not required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees
of $1,200 or more for services to be performed six months or more in the future.
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Form ADV Part 2B – Brochure Supplement
for
Todd A. Roselle, CFP®, ChFC®
President and Founder
Effective: September 25, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Todd A.
Roselle, CFP®, ChFC® (CRD# 5001611) in addition to the information contained in the Dravo Bay LLC (“Blue Rock
Financial Group” or the “Advisor”, CRD# 298558) Disclosure Brochure. If you have not received a copy of the Disclosure
Brochure or if you have any questions about the content of the Blue Rock Financial Group Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (302) PLANNER (752-6637).
Additional information about Mr. Roselle is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5001611.
Page 18
Item 2 – Educational Background and Business Experience
Todd A. Roselle, CFP®, ChFC®, born in 1977, is dedicated to advising Clients of Blue Rock Financial Group as its
President and Founder. Mr. Roselle earned his Masters Degree from Wilmington University in 2005 as well as his
Bachelors Degree in 2003. In addition, Mr. Roselle earned an Associates Degree from Delaware Technical Community
College in 2000. Additional information regarding Mr. Roselle’s employment history is included below.
Employment History:
President and Founder, Dravo Bay LLC [dba Blue Rock Financial Group]
Registered Representative, Purshe Kaplan Sterling Investments, Inc.
Financial Advisor, Cambridge Investment Research, Inc.
Financial Advisor, Securian Financial Services, Inc.
09/2018 to Present
09/2018 to 12/2024
12/2012 to 09/2018
07/2005 to 12/2012
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks (collectively,
the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of
Standards, Inc. (“CFP® Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation
requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained
CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning subject areas
that CFP® Board’s studies have determined as necessary for the competent and professional delivery of financial
planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university
(or its equivalent from a foreign university). CFP® Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently
require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means
CFP® professionals must provide financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP® Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Chartered Financial Consultant® (ChFC®)
The Chartered Financial Consultant® (ChFC®) program prepares you to meet the advanced financial planning needs of
individuals, professionals and small business owners. You'll gain a sustainable advantage in this competitive field with in-
depth coverage of the key financial planning disciplines, including insurance, income taxation, retirement planning,
investments and estate planning. The ChFC® requires three years of full-time, relevant business experience, nine two-
hour course specific proctored exams, and 30 hours of continuing education every two years. Holders of the ChFC®
designation must adhere to The American College’s Code of Ethics.
Page 19
Program Objectives:
• Function as an ethical, competent and articulate practitioner in the field of financial planning
• Utilize the intellectual tools and framework needed to maintain relevant and current financial planning knowledge
and strategies.
• Apply financial planning theory and techniques through the development of case studies and solutions.
• Apply in-depth knowledge in a holistic manner from a variety of disciplines; namely, estate planning, retirement
planning or non-qualified deferred compensation.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Roselle. Mr. Roselle has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mr. Roselle. Securities laws require an advisor to disclose any instances where the
advisor or its advisory persons have been found liable in a legal, regulatory, civil or arbitration matter that alleges violation
of securities and other statutes; fraud; false statements or omissions; theft, embezzlement or wrongful taking of property;
bribery, forgery, counterfeiting, or extortion; and/or dishonest, unfair or unethical practices.
As previously noted, there are no legal, civil or disciplinary events to disclose regarding Mr. Roselle. However, the
Advisor encourages Clients to independently view the background of Mr. Roselle on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5001611.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Roselle is also a licensed insurance professional. Implementations of insurance recommendations are separate and
apart Mr. Roselle’s role with Blue Rock Financial Group. As an insurance professional, Mr. Roselle will receive customary
commissions and other related revenues from the various insurance companies whose products are sold. Mr. Roselle is
not required to offer the products of any particular insurance company. Commissions generated by insurance sales do not
offset regular advisory fees. This practice presents a conflict of interest in recommending certain products of the insurance
companies. Clients are under no obligation to implement any recommendations made by Mr. Roselle or the Advisor.
Item 5 – Additional Compensation
Mr. Roselle has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Roselle serves as the President and Founder of Blue Rock Financial Group and is supervised by Kelly Wilson, the
Chief Compliance Officer. Mrs. Wilson can be reached at (302) PLANNER (752-6637).
Blue Rock Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Blue Rock Financial Group. Further, Blue Rock
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by Blue Rock
Financial Group and its Supervised Persons. As a registered entity, Blue Rock Financial Group is subject to examinations
by regulators, which may be announced or unannounced. Blue Rock Financial Group is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Page 20
Form ADV Part 2B – Brochure Supplement
for
Kelly N. Wilson, CFP®
Chief Compliance Officer and Director of Operations
Effective: September 25, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Kelly N.
Wilson, CFP® (CRD# 7055176) in addition to the information contained in the Dravo Bay LLC (“Blue Rock Financial
Group” or the “Advisor”, CRD# 298558) Disclosure Brochure. If you have not received a copy of the Disclosure Brochure
or if you have any questions about the contents of the Blue Rock Financial Group Disclosure Brochure or this Brochure
Supplement, please contact us at (302) PLANNER (752-6637).
Additional information about Mrs. Wilson is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 7055176.
Page 21
Item 2 – Educational Background and Business Experience
Kelly N. Wilson, CFP®, born in 1996, is dedicated to advising Clients of Blue Rock Dravo Bay as the Chief Compliance
Officer and Director of Operations. Mrs. Wilson earned a Bachelor of Science Degree from University of Delaware in
2018. Additional information regarding Mrs. Wilson’s employment history is included below.
Employment History:
10/2018 to Present
Chief Compliance Officer and Director of Operations, Dravo Bay LLC [dba Blue Rock
Financial Group]
Intern, American Heart Association
Intern, Hockessin Athletic Club
Hostess and Server, Klondike Kates
06/2018 to 09/2018
02/2018 to 05/2018
06/2014 to 10/2017
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks (collectively,
the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED FINANCIAL
PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold
CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of
professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern
professional engagements with clients. Currently, more than 87,000 individuals have obtained CFP® certification in the
United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial
planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently
require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means
CFP® professionals must provide financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP®.
Page 22
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Wilson. Mrs. Wilson has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mrs. Wilson.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found
liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud; false
statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion;
and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or disciplinary events to
disclose regarding Mrs. Wilson.
However, we do encourage you to independently view the background of Mrs. Wilson on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 7055176.
Item 4 – Other Business Activities
Mrs. Wilson is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mrs. Wilson does
not have any other business activities.
Item 5 – Additional Compensation
Mrs. Wilson is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mrs. Wilson does
not receive any additional forms of compensation.
Item 6 – Supervision
Mrs. Wilson serves as the Chief Compliance Officer and Director of Operations of Blue Rock Financial Group. Mrs. Wilson
can be reached at (302) PLANNER (752-6637).
Blue Rock Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Blue Rock Financial Group. Further, Blue Rock
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by Blue Rock
Financial Group and its Supervised Persons. As a registered entity, Blue Rock Financial Group is subject to examinations
by regulators, which may be announced or unannounced. Blue Rock Financial Group is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Page 23
Form ADV Part 2B – Brochure Supplement
for
Carter A. McClung, CFP®, CSLP®
Director of Financial Planning
Effective: September 25, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Carter A.
McClung, CFP®, CSLP® (CRD# 298558) in addition to the information contained in the Dravo Bay LLC (“Blue Rock
Financial Group” or the “Advisor”, CRD# 298558) Disclosure Brochure. If you have not received a copy of the Disclosure
Brochure or if you have any questions about the contents of the Blue Rock Financial Group Disclosure Brochure or this
Brochure Supplement, please contact the Advisor at (302) PLANNER (752-6637).
Additional information about Mr. McClung is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 298558.
Page 24
Item 2 – Educational Background and Business Experience
Carter A. McClung, CFP®, CSLP®, born in 1997, is dedicated to advising Clients of Blue Rock Financial Group as the
Director of Financial Planning. Mr. McClung earned a BS in Finance & Financial Planning and Wealth Management from
the University of Delaware in 2019. Additional information regarding Mr. McClung’s employment history is included below.
Employment History:
Director of Financial Planning, Dravo Bay LLC [dba Blue Rock Financial Group]
Student Loan Consultant, Student Loan Planning
Financial Planning Intern, Bell Rock Capital
Peer-to-Peer Financial Consultant, University Of Delaware
Financial Advisor Intern, Creative Financial Group
Field Supervisor, Sparkling Pool Services
01/2020 to Present
08/2023 to 12/2023
06/2019 to 08/2019
10/2018 to 02/2019
06/2018 to 02/2019
05/2016 to 09/2017
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of
Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold
CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of
professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern
professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the
United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning subject areas
that CFP® Board’s studies have determined as necessary for the competent and professional delivery of financial
planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university
(or its equivalent from a foreign university). CFP® Board’s financial planning subject areas include insurance
planning and risk management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently
require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means
CFP® professionals must provide financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP® Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
CERTIFIED STUDENT LOAN PROFFESIONALTM (CSLP®)
Carter McClung earned his Certified Student Loan ProfessionalTM, CSLP® designation in December, 2022. The Certified
Student Loan ProfesssionalTM, CSLP® is a professional designation mark granted by the United States by Certified Studen
Page 25
Loan Advisors Board of Stands, Inc. (“CSLA BOS”). The CSLP® certification is a voluntary certifcation; no federal or state
law or regulation requires financial planners to hold a CSLP® certification. It is recognized in the United States and a
number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards
of practice; and (3) ethical requirements that govern professional engagements with clinets.
To attatin the right to use the CSLP® mark, an individual must satisfactorily fulfill the following requirements:
• Education – Obtain a college-level certificate of study in Student Loan Planning that CFP Board’s studies have
determined as necessary for the competent and professional delivery of financial planning services, and attain a
Bachelor’s Degree from a regionally accredited United States college or university (or its equivalent from a foreign
university)
or
• Have 2 have years of industry experience as a licenses financial representative, state insurance agent, how a
CPA license or be an Enrolled agent
and
• Ethics – Agree to be bound by the CSLA Board’s Standards of code of ethics and professional conduct.
CSLP® professionals who fail to comply with the above standards and requirements may be subject to CSLA Board’s
enforcement process, which could result in suspension or permanenet revocation of their CSLP® certification.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. McClung. Mr. McClung has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mr. McClung.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found
liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud; false
statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion;
and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or disciplinary events to
disclose regarding Mr. McClung.
However, we do encourage you to independently view the background of Mr. McClung on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov/ by searching with his full name or his Individual CRD# 298558.
Item 4 – Other Business Activities
Mr. McClung is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. McClung does
not receive any additional forms of compensation.
Item 5 – Additional Compensation
Mr. McClung is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. McClung does
not receive any additional forms of compensation.
Item 6 – Supervision
Mr. McClung serves as the Director of Financial Planning of Blue Rock Financial Group and is supervised by Kelly Wilson,
the Chief Compliance Officer. Mrs. Wilson can be reached at (302) PLANNER (752-6637).
Blue Rock Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Blue Rock Financial Group. Further, Blue Rock
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by Blue Rock
Financial Group and its Supervised Persons. As a registered entity, Blue Rock Financial Group is subject to examinations
by regulators, which may be announced or unannounced. Blue Rock Financial Group is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Page 26
Form ADV Part 2B – Brochure Supplement
for
Christopher A. Owens
Financial Planner
Effective: September 25, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Christopher
A. Owens (CRD# 5312759) in addition to the information contained in the Dravo Bay LLC (“Blue Rock Financial Group” or
the “Advisor”, CRD# 298558) Disclosure Brochure. If you have not received a copy of the Disclosure Brochure or if you
have any questions about the contents of the Blue Rock Financial Group Disclosure Brochure or this Brochure
Supplement, please contact us at (302) 752-6637.
Additional information about Mr. Owens is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5312759.
Page 27
Item 2 – Educational Background and Business Experience
Christopher A. Owens, born in 1983, is dedicated to advising Clients of Blue Rock Financial Group as a Financial
Planner. Mr. Owens earned his Bachelor's of Science from Glenville State University in 2006. Mr. Owens also earned his
Master of Business Administration from Mount Saint Mary's University in 2010. Additional information regarding Mr.
Owens’s employment history is included below.
Employment History:
Financial Planner, Dravo Bay LLC
Assistant Vice President, Wealthspire Advisors
06/2025 to Present
12/2017 to 06/2025
CERTIFIED FINANCIAL PLANNER® Professional
I am certified for financial planning services in the United States by Certified Financial Planner Board of Standards, Inc.
(“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER® professional or a CFP®
professional, and I may use these and the other certification marks (the “CFP Board Certification Marks”) that Certified
Financial Planner Board of Standards Center for Financial Planning, Inc. has licensed to CFP Board in the United States.
The CFP® certification is voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To become
a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and complete CFP Board-
approved coursework at a college or university through a CFP Board Registered Program. The coursework covers
the financial planning subject areas CFP Board has determined are necessary for the competent and professional
delivery of financial planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning development capstone
course requirement in March 2012. Therefore, a CFP® professional who first became certified before those dates
may not have earned a bachelor’s or higher degree or completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to assess
an individual’s ability to integrate and apply a broad base of financial planning knowledge in the context of real-life
financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial planning process,
or 4,000 hours of apprenticeship experience that meets additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP® Professionals
Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and Standards of Conduct (“Code
and Standards”), which sets forth the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to remain certified
and maintain the right to continue to use the CFP Board Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to CFP Board,
as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the client, at all times when
providing financial advice and financial planning. CFP Board may sanction a CFP® professional who does not abide
by this commitment, but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain competence,
demonstrate specified levels of knowledge, skills, and abilities, and keep up with developments in financial planning.
Two of the hours must address the Code and Standards.
Page 28
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Owens. Mr. Owens has never been involved
in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mr. Owens.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found
liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud; false
statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion;
and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or disciplinary events to
disclose regarding Mr. Owens.
However, we do encourage you to independently view the background of Mr. Owens on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5312759.
Item 4 – Other Business Activities
Mr. Owens is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. Owens does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Owens is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. Owens does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Owens serves as a Financial Planner of Blue Rock Financial Group and is supervised by Kelly Wilson, the Chief
Compliance Officer. Mrs. Wilson can be reached at (302) 752-6637.
Blue Rock Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Blue Rock Financial Group. Further, Blue Rock
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by Blue Rock
Financial Group and its Supervised Persons. As a registered entity, Blue Rock Financial Group is subject to examinations
by regulators, which may be announced or unannounced. Blue Rock Financial Group is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Page 29
Form ADV Part 2B – Brochure Supplement
for
Justin C. Bennitt
Financial Planner
Effective: September 25, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Justin C.
Bennitt (CRD# 4537574) in addition to the information contained in the Dravo Bay LLC (“Blue Rock Financial Group” or
the “Advisor”, CRD# 298558) Disclosure Brochure. If you have not received a copy of the Disclosure Brochure or if you
have any questions about the contents of the Blue Rock Financial Group Disclosure Brochure or this Brochure
Supplement, please contact us at (302) 752-6637.
Additional information about Mr. Bennitt is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4537574.
Page 30
Item 2 – Educational Background and Business Experience
Justin C. Bennitt, born in 1973, is dedicated to advising Clients of Blue Rock Financial Group as a Financial Planner. Mr.
Bennitt earned his Bachelor’s Degree in Economics from Hobart and William Smith Colleges in 1996. Additional
information regarding Mr. Bennitt’s employment history is included below.
Employment History:
Financial Planner, Dravo Bay LLC
Portfolio Manager, Brandywine Global Investment Management, LLC
06/2025 to Present
04/2013 to 12/2024
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Bennitt. Mr. Bennitt has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mr. Bennitt.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been found
liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud; false
statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or extortion;
and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or disciplinary events to
disclose regarding Mr. Bennitt.
However, we do encourage you to independently view the background of Mr. Bennitt on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4537574.
Item 4 – Other Business Activities
Mr. Bennitt is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. Bennitt does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Bennitt is dedicated to the investment advisory activities of Blue Rock Financial Group’s Clients. Mr. Bennitt does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Bennitt serves as a Financial Planner of Blue Rock Financial Group and is supervised by Kelly Wilson, the Chief
Compliance Officer. Mrs. Wilson can be reached at (302) 752-6637.
Blue Rock Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Blue Rock Financial Group. Further, Blue Rock
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by Blue Rock
Financial Group and its Supervised Persons. As a registered entity, Blue Rock Financial Group is subject to examinations
by regulators, which may be announced or unannounced. Blue Rock Financial Group is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Page 31
Privacy Policy
Effective Date: September 25, 2025
Our Commitment to You
Dravo Bay LLC dba Blue Rock Financial Group (“Blue Rock Financial Group” or the “Advisor”) is committed to
safeguarding the use of personal information of our Clients (also referred to as “you” and “your”) that we obtain as your
Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Blue Rock Financial Group (also referred to as "we",
"our" and "us”) protects the security and confidentiality of the personal information we have and implements controls to
ensure that such information is used for proper business purposes in connection with the management or servicing of our
relationship with you.
Blue Rock Financial Group does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth in this
Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing your
account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose how we
collect, share, and protect your personal information.
What information do we collect from you?
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a secure
office environment. Our technology vendors provide security and access control over personal information and have
policies over the transmission of data. Our associates are trained on their responsibilities to protect Client’s personal
information.
We require third parties that assist in providing our services to you to protect the personal information they receive from
us.
Page 32
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some reasons
we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
No
Not Shared
Yes
Yes
No
Not Shared
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, broker-dealers, custodians, regulators,
credit agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Blue Rock Financial Group shares Client information with Purshe Kaplan
Sterling Investments, inc. (“PKS”) due to the oversight PKS has over
certain supervised persons of the Advisor. You may also contact us at
any time for a copy of the PKS Privacy Policy.
Marketing Purposes
Blue Rock Financial Group does not disclose, and does not intend to
disclose, personal information with non-afffiliated third parties to offer you
services. Certain laws may give us the right to share your personal
information with financial institutions where you are a customer and
where Blue Rock Financial Group or the Client has a formal agreement
with the financial institution. We will only share information for
purposes of servicing your accounts, not for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
Blue Rock Financial Group does not disclose and does not intend to
disclose, non-public personal information to non-affiliated third parties
with respect to persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the previous
Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal information
other than as described in this notice unless we first notify you and provide you with an opportunity to prevent the
information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting the
Advisor at (302) PLANNER (752-6637).
Page 33